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UBC Theses and Dissertations
An investigation into trust-building mechanisms in B2B e-Marketplaces : a content analysis approach Tu, LingLing.
Abstract
B2B e-Marketplaces are applications of an electronic business platform introduced on the Internet. They establish a set of rules for online business, they serve buyers and sellers with acquiring products and information more effectively and efficiently, and they change stages of business processes. Trust is instrumental for establishing business relationships in B2B e-Marketplaces. Following Zucker's trust production theory, this study posits that the use of institution-based trust and process-based trust can induce two dimensions of inter-organizational trust in B2B e-commerce: trading partner trust (Marketplace participant trust) and Marketplace trust. To investigate the status quo for trust-building in B2B e-Marketplaces, one hundred B2B e-Marketplaces were selected randomly from the comprehensive list produced by eMarket Services (www. Emarketservices.com) and examined using content analysis methodology. The results reveal that seven trust-building mechanisms are commonly used for increasing trading partner trust (marketplace participant trust), and thirteen trust-building mechanisms are used for increasing marketplace trust. The findings provide guidelines for B2B e-Marketplaces for a trustworthy trading environment establishment.
Item Metadata
Title |
An investigation into trust-building mechanisms in B2B e-Marketplaces : a content analysis approach
|
Creator | |
Publisher |
University of British Columbia
|
Date Issued |
2004
|
Description |
B2B e-Marketplaces are applications of an electronic business platform introduced on the
Internet. They establish a set of rules for online business, they serve buyers and sellers with
acquiring products and information more effectively and efficiently, and they change stages
of business processes. Trust is instrumental for establishing business relationships in B2B
e-Marketplaces. Following Zucker's trust production theory, this study posits that the use of
institution-based trust and process-based trust can induce two dimensions of
inter-organizational trust in B2B e-commerce: trading partner trust (Marketplace participant
trust) and Marketplace trust.
To investigate the status quo for trust-building in B2B e-Marketplaces, one hundred B2B
e-Marketplaces were selected randomly from the comprehensive list produced by eMarket
Services (www. Emarketservices.com) and examined using content analysis methodology.
The results reveal that seven trust-building mechanisms are commonly used for increasing
trading partner trust (marketplace participant trust), and thirteen trust-building mechanisms
are used for increasing marketplace trust. The findings provide guidelines for B2B
e-Marketplaces for a trustworthy trading environment establishment.
|
Extent |
4679199 bytes
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Genre | |
Type | |
File Format |
application/pdf
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Language |
eng
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Date Available |
2009-11-17
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Provider |
Vancouver : University of British Columbia Library
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Rights |
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.
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DOI |
10.14288/1.0091219
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URI | |
Degree | |
Program | |
Affiliation | |
Degree Grantor |
University of British Columbia
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Graduation Date |
2004-05
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Campus | |
Scholarly Level |
Graduate
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Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.