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UBC Theses and Dissertations

Determinants of ASP success MacKenzie, Winston Joseph

Abstract

Application Service Providers (ASP) are a recent phenomenon in the sphere of information technology. Leveraging the advantages of the universally accessible and ubiquitous nature of the Internet, application service providers claim to lower the cost of ownership of applications. Generally operating from a central and remote data centre, ASPs 'rent' their applications to clients in a 'pay as you go' fashion. This has several advantages to the client besides cost savings. This thesis introduces the reader to ASPs and examines the reasons companies hire the services of an ASP; furthermore it suggests an analytic framework based upon economic concepts in an attempt to predict what business models and strategies will be successful in the ASP market and what shape that market might take. The thesis also discusses the possible effect of some emerging technologies.

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