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Identifying Gaps and Opportunities in UBC’s Arts and Cultural District for Non-Campus Populations

University of British Columbia. Campus and Community Planning

The UBC Arts & Culture District (the District) provides many events and services to people both affiliated and not affiliated with UBC. This research project aims to understand how people who do not work, study or live at UBC use the District. Many people not affiliated with the University attend cultural events in the District – from museum nights at the Museum of Anthropology to world-renowned musicians at the Chan Centre for Performing Arts. In partnership with UBC SEEDs, the UBC School of Community and Regional Planning (SCARP) and the Arts & Culture District, this research project was guided by the following three key objectives: 1. Identify what compels or prevents people who are not affiliated with UBC to stay on campus before or after events. 2. Identify the barriers and motivations that exist for non-affiliated visitors in terms of attending nighttime events at UBC. 3. Provide recommendations for the barriers and gaps identified. From January to March 2019, the researchers (SCARP students) conducted a literature review, non-participant observations, intercept interviews, and pop-up engagement to reach the research objectives. The researchers attended two events (at the Museum of Anthropology and the Chan Centre). There they utilised pop-up engagements and one-on-one interviews as the primary data gathering techniques. Approximately 60 participants were engaged in total. The two major themes that emerged from the participant data were related to transportation and a lack of information and amenities. Participants faced barriers with regards to parking, distance from home, and transportation options. Additionally, many participants were unaware of services in the District or felt that there was a lack of options. Lastly, the researchers provide recommendations to build place-based and targeted awareness about the renowned events and services offered in the Arts & Culture District at UBC. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Report

eng

2019-12-04

Attribution-NonCommercial-NoDerivatives 4.0 International

http://hdl.handle.net/2429/72548

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/4.0/