UBC Graduate Research

Consumed : Construction and Transaction of Identity in The Image Economy Gruber, Carla Jean


Shopping is one of the most uniting activities in North America—it is ubiquitous, voracious, and most recently, it is closing down. Online shopping has shuttered ‘brick and mortar’ shops, and has led to the merging of e-commerce with social media, giving rise to the ‘influencer’. This has resulted in individual identity being co-opted by brands to the extent that the two have collapsed into one. Shopping has become so engrained in everyday life that people don’t just buy brands anymore­—brands also buy people. This thesis presents a satyr in which the users and power dynamics of online shopping and social media are projected into physical space.

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Attribution-NonCommercial-NoDerivatives 4.0 International