Open Collections

UBC Faculty Research and Publications

See the Sign, Avoid the Fine : TSZ Parking Signs in Vancouver Chagani, Parinda; Lai, Eva; Jensen, Carl; Hardisty, David J.

Abstract

This project aimed to improve compliance with temporary parking restrictions in the City of Vancouver. New “Behavioural Insights informed” parking signs incorporated salience and loss aversion. Control and BI-informed signs were compared in a randomized controlled trial. The BI-informed signs reduced parking violations by 57%. Although this difference was not statistically significant, it may be managerially significant. The project team recommends extending the trial to collect more data, trialing BI-informed signs for other types of parking zones, and conducting a cost-benefit analysis to inform scaling decisions.

Item Metadata

Title
See the Sign, Avoid the Fine : TSZ Parking Signs in Vancouver
Alternate Title
UBC-DIBS Working Paper 2021-CBI-04
Creator
Chagani, Parinda; Lai, Eva; Jensen, Carl; Hardisty, David J.
Date Issued
2022
Description
This project aimed to improve compliance with temporary parking restrictions in the City of Vancouver. New “Behavioural Insights informed” parking signs incorporated salience and loss aversion. Control and BI-informed signs were compared in a randomized controlled trial. The BI-informed signs reduced parking violations by 57%. Although this difference was not statistically significant, it may be managerially significant. The project team recommends extending the trial to collect more data, trialing BI-informed signs for other types of parking zones, and conducting a cost-benefit analysis to inform scaling decisions.
Subject
behavioural insights; nudge; salience; loss aversion; compliance; signage; parking
Genre
Working Paper
Type
Text
Language
eng
Date Available
2022-12-12
Provider
Vancouver : University of British Columbia Library
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
DOI
10.14288/1.0422482
URI
http://hdl.handle.net/2429/83392
Affiliation
Business, Sauder School of
Citation
Chagani, P., Lai, E., Jensen, C., & Hardisty, D. J. (2022). See the sign, avoid the fine: TSZ parking signs in Vancouver. (UBC-DIBS Working Paper 2021-CBI-04).
Peer Review Status
Unreviewed
Scholarly Level
Faculty; Other
Rights URI
http://creativecommons.org/licenses/by-nc-nd/4.0/
Aggregated Source Repository
DSpace

Item Media

Item Citations and Data

Rights

Attribution-NonCommercial-NoDerivatives 4.0 International