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I Saw the Sign! : Using Behaviourally-Informed Signs to Encourage Parking Compliance Climenhage, L. James; Khoo, Mandy; Queisser, Whitney; Hardisty, David J.

Abstract

This project aimed to improve compliance with paid parking in the City of Vancouver. New “Behavioural Insights informed” parking signs incorporated salience by increasing sign and font size and adding more colour. Due to feasibility constraints, the control and BI-informed signs were compared in a quasi-experimental trial between two locations in the city. Although the BI-informed signs did not significantly increase parking compliance, the project team has several recommendations, including trialing in other locations and trialing signs incorporating other Behavioural Insights.

Item Metadata

Title
I Saw the Sign! : Using Behaviourally-Informed Signs to Encourage Parking Compliance
Alternate Title
UBC-DIBS Working Paper 2022-CBI-03
Creator
Climenhage, L. James; Khoo, Mandy; Queisser, Whitney; Hardisty, David J.
Date Issued
2022
Description
This project aimed to improve compliance with paid parking in the City of Vancouver. New “Behavioural Insights informed” parking signs incorporated salience by increasing sign and font size and adding more colour. Due to feasibility constraints, the control and BI-informed signs were compared in a quasi-experimental trial between two locations in the city. Although the BI-informed signs did not significantly increase parking compliance, the project team has several recommendations, including trialing in other locations and trialing signs incorporating other Behavioural Insights.
Subject
behavioural insights; nudge; salience; loss aversion; compliance; signage; parking
Genre
Working Paper
Type
Text
Language
eng
Date Available
2022-12-12
Provider
Vancouver : University of British Columbia Library
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
DOI
10.14288/1.0422480
URI
http://hdl.handle.net/2429/83390
Affiliation
Business, Sauder School of
Citation
Climenhage, L. J., Khoo, M., Queisser, W., & Hardisty, D. J. (2022). I saw the sign! Using behaviourally-informed signs to encourage parking compliance. (UBC-DIBS Working Paper 2022-CBI-03).
Peer Review Status
Unreviewed
Scholarly Level
Faculty; Other
Rights URI
http://creativecommons.org/licenses/by-nc-nd/4.0/
Aggregated Source Repository
DSpace

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Attribution-NonCommercial-NoDerivatives 4.0 International