UBC Faculty Research and Publications

I Saw the Sign! : Using Behaviourally-Informed Signs to Encourage Parking Compliance Climenhage, L. James; Khoo, Mandy; Queisser, Whitney; Hardisty, David J.


This project aimed to improve compliance with paid parking in the City of Vancouver. New “Behavioural Insights informed” parking signs incorporated salience by increasing sign and font size and adding more colour. Due to feasibility constraints, the control and BI-informed signs were compared in a quasi-experimental trial between two locations in the city. Although the BI-informed signs did not significantly increase parking compliance, the project team has several recommendations, including trialing in other locations and trialing signs incorporating other Behavioural Insights.

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