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The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide Williamson, Chloë; Baker, Graham; Tomasone, Jennifer R.; Bauman, Adrian; Mutrie, Nanette; Niven, Ailsa; Richards, Justin; Oyeyemi, Adewale; Baxter, Beelin; Rigby, Benjamin; Cullen, Benny; Paddy, Brendan; Smith, Brett; Foster, Charlie; Drummy, Clare; Vandelanotte, Corneel; Oliver, Emily; Dewi, Fatwa S. T.; McEwen, Fran; Bain, Frances; Faulkner, Guy E. J., 1970-; McEwen, Hamish; Mills, Hayley; Brazier, Jack; Nobles, James; Hall, Jennifer; Maclaren, Kaleigh; Milton, Karen; Olscamp, Kate; Campos, Lisseth V.; Bursle, Louise; Murphy, Marie; Cavill, Nick; Johnston, Nora J.; McCrorie, Paul; Wibowo, Rakhmat A.; Bassett-Gunter, Rebecca; Jones, Rebecca; Ruane, Sarah; Shilton, Trevor; Kelly, Paul

Abstract

Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

Item Metadata

Title
The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide
Creator
Williamson, Chloë; Baker, Graham; Tomasone, Jennifer R.; Bauman, Adrian; Mutrie, Nanette; Niven, Ailsa; Richards, Justin; Oyeyemi, Adewale; Baxter, Beelin; Rigby, Benjamin; Cullen, Benny; Paddy, Brendan; Smith, Brett; Foster, Charlie; Drummy, Clare; Vandelanotte, Corneel; Oliver, Emily; Dewi, Fatwa S. T.; McEwen, Fran; Bain, Frances; Faulkner, Guy E. J., 1970-; McEwen, Hamish; Mills, Hayley; Brazier, Jack; Nobles, James; Hall, Jennifer; Maclaren, Kaleigh; Milton, Karen; Olscamp, Kate; Campos, Lisseth V.; Bursle, Louise; Murphy, Marie; Cavill, Nick; Johnston, Nora J.; McCrorie, Paul; Wibowo, Rakhmat A.; Bassett-Gunter, Rebecca; Jones, Rebecca; Ruane, Sarah; Shilton, Trevor; Kelly, Paul
Publisher
BioMed Central
Date Issued
2021-12-19
Description
Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.
Subject
Exercise; Campaigns; Communication; Guidance; Principles
Genre
Article
Type
Text
Language
eng
Date Available
2022-01-12
Provider
Vancouver : University of British Columbia Library
Rights
Attribution 4.0 International (CC BY 4.0)
DOI
10.14288/1.0406260
URI
http://hdl.handle.net/2429/80644
Affiliation
Education, Faculty of; Other UBC; Non UBC; Kinesiology, School of
Citation
International Journal of Behavioral Nutrition and Physical Activity. 2021 Dec 19;18(1):164
Publisher DOI
10.1186/s12966-021-01230-8
Peer Review Status
Reviewed
Scholarly Level
Faculty; Researcher; Other
Copyright Holder
The Author(s)
Rights URI
http://creativecommons.org/licenses/by/4.0/
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Attribution 4.0 International (CC BY 4.0)