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A Holistic Approach to Measuring User Engagement O'Brien, Heather, 1977-
Abstract
This chapter provides an overview of methodological approaches and current work in the evaluation of user engagement (UE). Using a series of propositions about the nature of engagement, I review a selection of recent research that utilizes varied methodological approaches to study UE in various human-computer interaction settings. The propositions and the reviewed literature are used to propose a methodological framework to guide decision making and reflection regarding how UE will be evaluated in a given context. The chapter concludes with reflections on broader issues related to how researchers’ methodological stances influence the evaluation of UE. Overall, the chapter argues that UE should be measured using a thoughtful mix of qualitative and quantitative methods, considering the particulars of the use context, and balancing established and emerging subjective and objective metrics.
Item Metadata
Title |
A Holistic Approach to Measuring User Engagement
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Alternate Title |
New Directions in Third Wave Human-Computer Interaction, Volume 2: Methodologies
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Creator | |
Publisher |
Springer
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Date Issued |
2018
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Description |
This chapter provides an overview of methodological approaches and current work in the
evaluation of user engagement (UE). Using a series of propositions about the nature of
engagement, I review a selection of recent research that utilizes varied methodological
approaches to study UE in various human-computer interaction settings. The propositions
and the reviewed literature are used to propose a methodological framework to guide
decision making and reflection regarding how UE will be evaluated in a given context.
The chapter concludes with reflections on broader issues related to how researchers’
methodological stances influence the evaluation of UE. Overall, the chapter argues that
UE should be measured using a thoughtful mix of qualitative and quantitative methods,
considering the particulars of the use context, and balancing established and emerging
subjective and objective metrics.
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Genre | |
Type | |
Language |
eng
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Date Available |
2021-06-24
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Provider |
Vancouver : University of British Columbia Library
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Rights |
Attribution-NonCommercial-NoDerivatives 4.0 International
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DOI |
10.14288/1.0398527
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URI | |
Affiliation | |
Citation |
O’Brien, H. L. (2018). A holistic approach to measuring user engagement. In M. Filimowicz & V. Tzankova (Eds.), New Directions in Third Wave Human-Computer Interaction: Volume 2 - Methodologies (pp. 81-102). Springer, Cham.
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Peer Review Status |
Unreviewed
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Scholarly Level |
Faculty
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Rights URI | |
Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International