UBC Faculty Research and Publications

BC Wine Territory Identity Buschert, Kim; Mooken, Malida; Pesme, Jacques-Olivier; Sugden, Roger; Valania, Marcela

Abstract

The Okanagan campus of the University of British Columbia (UBC) and KEDGE Business School, Bordeaux, have been working with the British Columbia wine industry to develop its sense of identity for a number of years. More recently, we have partnered with the Innovation School at the Glasgow School of Art (GSA) to create and deliver participatory workshops in November 2017, and we included a full-day workshop on identity as part of the 2018 Wine Leaders Forum. These workshops stimulated thinking about aspects of identity, including terroir, authenticity, expression, and the overall narrative presented by the BC wine territory. This report outlines our activities to date, introduces the idea of identity, discusses its importance for wine regions, analyzes findings, recommends actions for wineries, growers, industry organizations and regional associations, and concludes with our commitment. It complements GSA’s (2018) report of the workshops.

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Attribution-NonCommercial-NoDerivatives 4.0 International

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