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Subliminal Priming—State of the Art and Future Perspectives Elgendi, Mohamed; Kumar, Parmod; Barbic, Skye; Howard, Newton; Abbott, Derek; Cichocki, Andrzej

Abstract

The influence of subliminal priming (behavior outside of awareness) in humans is an interesting phenomenon and its understanding is crucial as it can impact behavior, choices, and actions. Given this, research about the impact of priming continues to be an area of investigative interest, and this paper provides a technical overview of research design strengths and issues in subliminal priming research. Efficient experiments and protocols, as well as associated electroencephalographic and eye movement data analyses, are discussed in detail. We highlight the strengths and weaknesses of different priming experiments that have measured affective (emotional) and cognitive responses. Finally, very recent approaches and findings are described to summarize and emphasize state-of-the-art methods and potential future directions in research marketing and other commercial applications.

Item Metadata

Title
Subliminal Priming—State of the Art and Future Perspectives
Creator
Elgendi, Mohamed; Kumar, Parmod; Barbic, Skye; Howard, Newton; Abbott, Derek; Cichocki, Andrzej
Contributor
Children's Hospital (Vancouver, B.C.)
Publisher
Multidisciplinary Digital Publishing Institute
Date Issued
2018-05-30
Description
The influence of subliminal priming (behavior outside of awareness) in humans is an interesting phenomenon and its understanding is crucial as it can impact behavior, choices, and actions. Given this, research about the impact of priming continues to be an area of investigative interest, and this paper provides a technical overview of research design strengths and issues in subliminal priming research. Efficient experiments and protocols, as well as associated electroencephalographic and eye movement data analyses, are discussed in detail. We highlight the strengths and weaknesses of different priming experiments that have measured affective (emotional) and cognitive responses. Finally, very recent approaches and findings are described to summarize and emphasize state-of-the-art methods and potential future directions in research marketing and other commercial applications.
Subject
Subliminal priming; Social psychology; Persuasion; Marketing; Advertisement; Event-related brain potentials; Subliminal perception; Affective priming
Genre
Article
Type
Text
Language
eng
Date Available
2019-06-25
Provider
Vancouver : University of British Columbia Library
Rights
CC BY 4.0
DOI
10.14288/1.0379601
URI
http://hdl.handle.net/2429/70779
Affiliation
Applied Science, Faculty of; Medicine, Faculty of; Other UBC; Non UBC; Electrical and Computer Engineering, Department of; Occupational Science and Occupational Therapy, Department of
Citation
Behavioral Sciences 8 (6): 54 (2018)
Publisher DOI
10.3390/bs8060054
Peer Review Status
Reviewed
Scholarly Level
Faculty
Rights URI
https://creativecommons.org/licenses/by/4.0/
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CC BY 4.0