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Microbial water quality communication : public and practitioner insights from British Columbia, Canada

University of British Columbia. Program on Water Governance

This work examines the communication interactions of water suppliers and health authorities with the general public regarding microbial source water quality for recreational and drinking water. We compare current approaches to risk communication observable in British Columbia (BC), Canada, with best practices derived from the communications literature, finding significant gaps between theory and practice. By considering public views and government practices together, we identify key disconnects, leading to the conclusion that at present, neither the public’s needs nor public health officials’ goals are being met. We find: (1) there is a general lack of awareness and poor understanding by the public of microbial threats to water and the associated health implications; (2) the public often does not know where to find water quality information; (3) public information needs are not identified or met; (4) information sharing by authorities is predominantly one-way and reactive (crisis-oriented); and (5) the effectiveness of communications is not evaluated. There is a need for both improved public understanding of water quality-related risks, and new approaches to ensure information related to water quality reaches audiences. Overall, greater attention should be given to planning and goal setting related to microbial water risk communication.

Article; Postprint

eng

Vancouver : University of British Columbia Library

10.14288/1.0347519

Arts, Faculty of; Medicine, Faculty of; Non UBC; Geography, Department of; Pathology and Laboratory Medicine, Department of; Population and Public Health (SPPH), School of; Resources, Environment and Sustainability (IRES), Institute for

Reviewed

http://creativecommons.org/licenses/by-nc-nd/4.0/