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Consumerism and consumer complexity : implications for university teaching and teaching evaluation. Hall, Wendy A.
Abstract
A contemporary issue is the effects of a corporate production metaphor and consumerism on university education. Efforts by universities to attract students and teaching strategies aimed at 'adult learners' tend to treat student consumers as a homogeneous group with similar expectations. In this paper, I argue that consumer groups are not uniform. I use Dagevos' theoretical approach to categorize consumers as calculating, traditional, unique, and responsible. Based on the characteristics of consumers occupying these categories, I describe the implications of the varying consumer expectations for teaching. I also consider the implications for evaluation of teaching and call for research taking consumer types into account when evaluating teaching.
Item Metadata
| Title |
Consumerism and consumer complexity : implications for university teaching and teaching evaluation.
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| Creator | |
| Publisher |
Elsevier
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| Date Issued |
2013-07
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| Description |
A contemporary issue is the effects of a corporate production metaphor and consumerism on university education. Efforts by universities to attract students and teaching strategies aimed at 'adult learners' tend to treat student consumers as a homogeneous group with similar expectations. In this paper, I argue that consumer groups are not uniform. I use Dagevos' theoretical approach to categorize consumers as calculating, traditional, unique, and responsible. Based on the characteristics of consumers occupying these categories, I describe the implications of the varying consumer expectations for teaching. I also consider the implications for evaluation of teaching and call for research taking consumer types into account when evaluating teaching.
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| Subject | |
| Genre | |
| Type | |
| Language |
eng
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| Date Available |
2013-07-26
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| Provider |
Vancouver : University of British Columbia Library
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| Rights |
Attribution-NonCommercial-NoDerivatives 4.0 International
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| DOI |
10.14288/1.0084596
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| URI | |
| Affiliation | |
| Citation |
Hall, Wendy A. Consumerism and consumer complexity : implications for university teaching and teaching evaluation. Nurse Education Today. 33(7), 720-3.
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| Publisher DOI |
10.1016/j.nedt.2013.03.004
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| Peer Review Status |
Reviewed
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| Scholarly Level |
Faculty
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| Rights URI | |
| Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International