UBC Faculty Research and Publications

Toward a Model of Mobile User Engagement O'Brien, Heather, 1977-; Absar, Rafa; Halbert, Helen


In this paper we propose User Engagement (UE) as a conceptual framework for studying mobile information interaction. We redefine the six attributes of UE: focused attention, felt involvement, perceived usability, novelty, aesthetic appeal, and endurability for the mobile environment. We argue that mobile information interaction is an emerging area and situating it in UE can further research in this area.

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