@prefix ns0: . @prefix edm: . @prefix dcterms: . @prefix dc: . @prefix skos: . @prefix geo: . ns0:identifierAIP "31b56884-bceb-4f1d-b62e-bae04f8b34ef"@en ; edm:dataProvider "CONTENTdm"@en ; dcterms:isPartOf "BC Historical Newspapers"@en ; dcterms:issued "2011-10-05"@en, "1923-02-23"@en ; dcterms:description "The Abbotsford Post was published in Abbotsford, in the Fraser Valley region of southwestern British Columbia. The Post was published and edited by John Alexander Bates, and it was the first paper targeted specifically at the Abbotsford area. The paper has since been bought and sold a number of times, and continues to be published to this day under the title of the Abbotsford News."@en, ""@en ; edm:aggregatedCHO "https://open.library.ubc.ca/collections/xabpost/items/1.0168646/source.json"@en ; dc:format "application/pdf"@en ; skos:note " 7 / ��������� 1*1% which is incorporated \"The Huntingdon Star\" pet Vol. XXV., No. 17. Abbotsford, B. C, Fricfay, February 23, 1923. $1.00 Per Annum, Just Unloaded WILL CHOOSE PICTURES FOR M^S.-A. HOSPITAL The the W. M Phone 16 CAR LOAD OF Royal Household Flour R. DesMAZES AKUOTSFORD AND WHATCOM TtOAI) Farmers 1913 regluar' nioiithly meeting of A. of the M.-S.-A. Hospital was held in the ���������-Bank.of Montreal Chambers on Wednesday afternoon. Much general business was transacted. The president; Mrs. A. George, j was appointed to,vote for the W. A. at the annual meeting of the- Board of Directors of the Hospital which will bo held next, Monday evening. Members' of the auxiliary elected on tho Board of Directors for the 'coming year, are Mrs/- H. Fraser, who served in this capacity last year, and Mrs. R. H. Eby. . Miss K. Campbell, Mrs.. T. Bennett and-Mrs. C. Wilson were named a committee to choose pictures to be framed and hung on the walls at the hospital. Miss K. Campbell, ��������� the matron, gave a report of -Ahe articles received from theW.':A. during the past- month, which included sewing .of various kinds. ��������� )', .^ t It was decided*; to hold the next regular meeting in the S. F. A. Hall, Matsqui, on-Wednesday, March 12. POPLAR LOCALS , The Hard Time dance which ,was postponed, will be held in the Community Hall on-Wednesday Feb. 2S. The' Good Times Orchestra will supply the music. .. ��������� The Community Association have recently purchased, a fine piano, which will add to' the enjoyment of the members, and help in' raising funds for the building fund. - - Miss Jessie Duncan- has be������n spending a few days with Miss Euna. Bates''of Mt. Lehman On Wednesday evening the-community association held. a whist drive and dance in the hall. A most enjoyable evening was spent,. and a few dollars. raised toward the building fund. ������������������ On Friday evening, the 23rd inst, Mr. Charles Good of the Provincial Poultry department, will, lecture in the Poplar Hall.. * Admission to lectures' free. - CLAYBURN The concert given on Saturday evening under the auspices' of the Clayburn Athletic Association was well attended and very much enjoyed. Conjuring acts given by Messrs. Kidd and Mckenzie of Vancouver wera much applauded also vocal selections by Miss Adams' of Vancouver. Other items on the programme were given by popular local talent. A community dance is held in the .school .house at Clayburn every Saturday evening, when real sociable evenings are spent. Fruit growers sometimes wonder why they seemingly get such a small portion of the consumei'p dollar and they may conclude that Is is ' partly because there are too, many people handling the fruit before it r&aches the final consumer, in short -���������.there -are -too-- maBy~-spok^3~inr^wth.e, wheel. \" * The fruit starts with a grower, as- Koeiation, or local shipper, is hauled by truck to ��������� a community packing house or to the depot. Hers the railroad takes possession of it and carries it to the destined market. The aales may be handled by a large distributor who sends fruit all over the United States, or it may be handled by some broker in. some distant market who sells it for a small brokerage, or It may go into one of the big'auction markets where a jobber buys it, this jobber may have bought tho fruit ror may be handling it on commission direct from the producer. The jobber may in turn sell it to a, second jobber, who perhaps lives in a distant city and this man in turn may sell, it to even a thiid jobber of wholesaler. Perhaps the fruit finally goes to a peddler who hauls it out to some suburb and sells it to a retailer, the retailer finally finally selling it to the consumer. While this -may be an unusual case, still much fruit passes through such channels and, every time it is handled there is a profit for someone and an overhead cost to be met. Fruits and produce tonnage l/i this country has increased by leaps and.bounds. In 1899 the vegetables, canned products and fruit from the point of origin represented 4,582,- 573 tons. In 1912 this had increased to 12,130,061 tons, while during the past three or four years the tonnage has varied between 17 and 19 million tons at the point of origin. This represents nearly a million cars of produce annually and an Increase In consumpton of over 300 per cent and shows that the American consumer is prosperous and Is becoming a more generous buy er. ; While thiB tonnage has been Increasing the number of varieties' has been increasing rapidly. Thirty years ago about all the fruit we had in win ter-was apples. Later the ��������� banana became Quite prominent and finally the orange. There has been a large increase in species and varieties offered to the consumer. Not only do we have our standard varieties of apples and bananas, but many new var-; TetleCot^ranges-hWe^-bet^-lntroduc^- ed to the trade, such as the Valencia. Pineapple, Temple and the Satsuma. Other fruits which you .will find very common on the fruit stands today which were not seen from ten tu thirty years ago are grapefruit, quava loquat, kumquat, mango, avocado. Japanese persimmon, opuntia; new melons and varieties such; as the Rocky Ford, the Perisian, the Casaba and the Toneydew fresh figs in great profusion, in fact, ,,in many of our great cities we now have strawberres offered every day in the year. California grapes, apricots, and nectarines plums and peaches', instead of being offered in August only, are now on our market from May to December. The Producer��������� The producer cannot reasonably expect to make monoy on every fruit crop every year. No business is profitable every year; but he should expect a good average profit over a term of years. Neither is it possible not to expect some waste. There will always be a certain percentage of culls. It probably does not pay to spray and carry on orchard management to the point that one hopes to get 100 per cent clean fruit, for the cost would be prohibitive. Likewise it is not possible to take all the culls and make money out of them; some will not pay the cost of handling will fall to the ground and rot. There is much foolish sentiment written often by city writers on this waste and there are other groups of writers who think the farmer should be a philanthropist and feed the poor and needy regardless of whether or not it breaks the farmer financially to do so. The greatest salvation of the producer seems to be to organize in large groups because he is lost as an individual and he is going to become more and more a nonentity as an individual as time goes on. He should organize a good, strong local and these locals can affiliate Into centrals and develop a marketing organization of their own or can form connections with some big distributor or some bg co-operatve marketing a- gency. The producer must work for con- VALENTINE DANCE IS VERY DELIGHTFUL AEFATR The Valentine dance 'given last Friday, evening in the Theatre under the auspices'; of-the Abbotsford Review, W.B. A. of-the Maccabees, w������.s a decided success,- and was well attended considering -the . inclement weather. . r,' The hall was: tastefully decorated .fQr..the^occasio.n:.-..>Kith,- ..ivy and4'rfad' hearts and looked very attractive.*\"-���������' Mr. and Mrs. J. J. Moore, Mrs. Baden-Powell and Mr.-J. A. Mr-Go w- an kindly consented to act as judges for the prize ��������� waltzing.. Several couples were selected by the judges, and those were later requested to. dance one couple at a time, the . on- J lookers to. finally decide which was the best by applauding them. Much merriment was caused by the contest, and the prizes were won ��������� by Miss Helen McCallum and Mr. Earnest Leary. Prizes for the lady and gentlemen guessing the most selections played by the orchestra from ten to eleven o'clock were won by Miss Tenna McPhee and Mr. George Martin. ; An exceptionally nice supper' was served at midnight, each\" person re ceiving a delicious heart cookie as a favor. A fine programme of selections for dancing was rendered by the Abbotsford Orchestra. Patronesses for the evening in eluded Mrs. Nellie Pettipiece, Vancouver; Mesdames M. McMillan, F. Little, J. Rudge, E. Brown and J Miller. SURPRISE PARTY GIVEN MISS KATE PARTON ^ In compliment to her', birhday, a gathering of young friends took a pleasant surprise party to the home of Miss Katie Parton on Tuesday evening. Games and dancing filled the happy hours until ��������������������������� midnight when refreshments-were served Mrs. A. C. Salt,and Mrs.. R: Gil- moure were hostesses for the* evening. ���������INTERMEDIATES WIN IN GARIES AT MISSION The senior, , intermediate and girls' basketball .teams of Abbotsford \"journeyed to Mission on Saturday'evening and played the game with-sthe corresponding teams. \"' The gallery was well .filled with spectators, and a. very fine exhibition of basketball was put up by -. the teams. The senior game resulted in a victory for Mission, the score being 31- 2 9.\" The girls also lost to Mission, with a score of 9-4. The intermediates however put it over the away team and won with 16 points to 8. Services will be held, in St. Math- ew's Anglican Church at Abbotsford every Sunday, night at 7:30. Rev. A. Harding Priest, vicar. Huntingdon Mr. and Mrs. Dan McGillivray and family have returned from Alberta and have taken up. residence in Huntingdon. Mr. McGillivray has accepted a position with Mr. B. B Smith in his store at Hammond: Mrs. W. Waterson was a recent visitor in Vancouver. Mr. Roland Fadden of New Westminster visited his home at Whatcom Road at the week-end. MR. TUKGKON ADDRESSED LOCAL LIBERAL ASSN. We are prepared lo meet mail order quotations on all lines of Groceries; Don't take bur word for this but investigate yourself, a trial order will be positive.proof; Dry goods, Men's wear, Boots and Shoes and Crockery are arriving daily, we will be in a position to offer for your consideration a most complete stock of the above lines at prices in many instances less than that asked in. the .large centres; Make this store YOUR STORE; We solicit your trade on the merit of our merchandise, service and courtesy. A FEW GROCERY PRICES: We will have our price .list ready for circulation by the end of the month; if not on'cir list we would appreciate your name and address; Wlil PREPAY ALL CHARGES ON ORDERS OF $10.00 A;\\TD OVER. Smoked Kippers, 3 lbs. Old butch Cleanser, 2 tins for -25^ Quaker Corn, per tin Pure New Orleans Molasses ..., Royal Crown or Sunlight ��������� Soap, a pkg. Mr. Leonard Morris, Eye-sight Specialist of Vancouver will be at the Abbotsford Hotel on Tuesday, ���������27 inst, in the afternoon. Mr. Morris is one of. the leading'optometrists In Canada having, been over 4 0 years practising the profession. This is an opportunity to consult an authority on the subject of defective vision and its correction with proper glasses. (Continued on Page Three) AT THE ABBOTSFORD H'OTKL Among those registered at the Abbotsford Hotel during the week were: H. Jackson. A. Currie, F. H. Studebaker, B. Fried ham, J. Herron, J. G. Turgeon of Vancouver; Wm. B. Clydesdale. Cloverdale; Hon. E. D. Barrow, Chilliwack; R. E. Carter, Kilgard; W. F. Brand, W. E. Hawks, W. Jones of Vancouver. The annual meeting of the Abbotsford and District Liberal Association was held in the Masonic Hall on Monday evening, with a good attendance. Provincial Organizer, Mr. Turgeon of Vancouver, 'addressed the meeting, also Hon. E. D. Barrow, who spoke on lhe Sumas dyke. All the officers of the association of last year were re-elected, viz., Honorary President!!, Hon. Mckenzie King, Hon. John Oliver, Elgin Munroe. M. P. and Hon. E. I). Barrow; President F. J. R. Whitchelo; 1st vice-resident Angus Campbell; 2nd vice-president Mrs. H. Fraser: secretary-treasurer W. W. Groat, assisted by W. Benedict. Several new members were added to the association. ���������15? 25<* 25? 35������ 23c Campbell's Soups, 2 for���������25c TOWELLING, Colored Crash, exceptional value, at a yd. ... BUTTERICK PATTERNS UP TO DATE. NEW STOCK OF GINGHAMS BOYS* SOLID LEATHER BOOTS, Williams' Make, sizes ��������� 1 to r-Vi. ut a pr -$3,95 J SUITS FOR MEN and BOYS ALL SIZES ODD CUPS, plain white, to clear at 2 for 25<������ Spring samples of Men's Tailored to measure clothing\", over 1000 samples. Wedding again. bells wlil soon ring Limited ABBOTSFORD'S \"STORE OF QUALITY\" mmmatummm.wwmwmmmammMmiiuuimmgmMfflaimmMiiiWli 2>A6K TW& THE ABBQTSFOftD POST SOS --���������.������������* fffJB A BBOTSFORB POST Published Every Friday . J. A. BATES. Editor, and Proprietor FRIDAY, FEBRUARY 23, 192-3 \"7���������ri'i ~u\" '' '���������\" RKS9 CROSS REPORT FOR YEAR lW'J Reports read at the annual meeting of the Provincial Division, Canadian Red Cross, show that an enormous amount of work has been done by the Society during the past year. Jn the Red Cross workshops, in Vancouver and Victoria fifty or sixty men are employed. AH of these men are ex-soldiers whose war disa- bilitiea prevent rthem from earning a living in, the open labor market. Because -of this fact, a monthly deficit .has been unavoidable, and thy. consequent drain upon the funds of the Organization has ��������� been . extremely heavy. However, an agreement recently entered into -with the Department of S.C.R. provides for payment t������y the- government of 8 5 per yrs, ago after hill selection had been tried out for a; number of years and found unsa'ticfactory. The R. C. MINISTER IS PRAISED IN U. S. VICTORIA, Feb. 21.���������Hon. William Sloan-, minister of mines and commissioner of fisheries for British Columbia, is picked out by the New York Times .Current History for presentation to the people of the United States as one of its 12 representative Canadians, \"men who have achieved prominence in the field of statesmanship, industry and commerce, entitling them to admission to the nation's 'Hall of Fame',\" according to word from New York which has just reached the parliament buildings. The others placed, in the hall (u fame are: Baron Shaughnessy, Hon. W. S. Fielding, Sir Lomer Gouin, Right Hon. Mackenzie King, Hon. P. C. Larkin, J. J. Morrison. United Farmer leader of Ontario; Pat Burns John R. Booth, the Ottawa lumber arid paper, king; Sir Hugh John Macdonald of Winnipeg, Sir Charles Hibbert Tupper of Vancouver and Sir Frederick Haultain, - chief justice of Saskatchewan. Of Mr. Sloan, the paper says: \"He has lent dignity to public life, and his- speech on the deep sea fisheries and his report on the mineral wealth of Canada are on record among state papers in the archives.\" MOST LOGICAL ROUTE ������������������-. The Princeton \"Star\" reports tlv-it the engineer in charge of the survey party working on the Hoper Princeton roadway survey was in 'town recently and stated that the work was progressing most satisfactorily. So far there was only about three feet of snow on the trail and a party made the trip from Princeton to Hope in five days'during the last week in January. The snow on this section of the trans-provincial highway is not. nearly as bad as on the Cascade-Rossland section where over eight feet of snow has been reported so far this winter. As the \"Star\" says the Hope-Princeton trail will be a portion of the transprovincial highway. \"It is the shortest, the most cheaply built and altogether the most logical of any of the suggested routes.\"���������Chilliwack Progress'. You can't wake up and find yourself famous unless you wake up. .Thirty-five secretaries are required to deal with the Pope's correspondence. Did you ever \"hold the line?\" That is. hold the telephone receiver.Io your ear for what seemed like hours, while someone you had called up looked up papers or oilier things to answer your enquiry? When you are called by telephone and imut take lime to look up something, it is better to say, \"1 will look it up and call you.\" This lit lie courtesy will not only prevent the caller from becoming impatient but will release both lines for other calls. British Columbia Telephone Company SERVICE STATION in your qjd car in part payment for a 490 Chevrolet Easy payments for the balance. A new car means, that you will have new tires and but few repairs for sometime���������according to usage. STUART MOTORS Chevrolet and Nash Agents Mission City, B. G. BANFF-WINDERMERE ROAD OPENS IN JUNE OTTAWA., Ont,���������The Minister of the Interior has set the date for the opening of the Banff-Windermere motor highway through the Canadian Rockies for traffic for Saturday, June 30. The official ceremony will take place about noon at Vermilion Crossing,. a point midway between Banff, Alberta, and Windermere, British Columbia. It is proposed that motorists from the.east or Banff end of the road and from the west or Windermere end should leave their respective points early enough in the morning of that date to meet at the Crossing at noon in time for the ceremony. 'The-new highway, which forms the connecting link in the 6,000 mile \"Grand Circle Tour,\" through Western Canada and the United States, was completed last fall and the engineers expect that by tho end of June everything will be in readiness for the opening and the summer traffic. Tho i'-cw road is built through the heart of some of the finest scenery In tho Rockies, Sdventy-thrce miles of it being through virgin mountain and forest country where many of the peaks as.yet bear no name. One of the unique features of the road j is that it crosses two mountain j passes. The main range of the Rocky j Mountains is' traversed via the Vermilion pass at an altitude of '.- 000 feet and later the road is carried over the Brisco range through the Sinclair pass at an elevation of 4.- 9 50 feet. The grades, however, are easy, the average being 3 per cent. A grade of 9 per cent, is the maximum and this occurs only at one point over a stretch of about 4 00 feet. Alex. S. Duncan Barrister Solicitor Notary Public, OFFICE J. A. Catherwood Bolldini; Phone 8001 P. O. Box OO MISSION GITY, B. C. J. H. JONES Funeral Director AGENT FOR HEADSTONES Phone Connection. Mission City Wm. Atkinson General Auctioneer and Live Stock Specialist. 23 years among the Stockmen of the Fraser Valley. Am fbmila-r with the different breeds o*if live stock and their values, Address all communications to Box 34 Chilliwack, B. C' Eats Way to Freedom:���������Arthur States, of Monroe County, Ohio, wad sentenced to work out a fine of ���������$!.- 000 for liquor violation. During 12s> days, he ate $90 worth of food and worked out only $60 of his time. To save money for the county he was releasod on parole. I 1 if ������������������'3 it \"ill ^jmwmmi^^^ t* TM%ABBOTSP0RD PO$T PAGE THREE A. E. HUMPHREY B.C. Laid Sirva/oraai Civil Engineer Room 6 Hart Block, Chilliwack Box 422. eniLLIWACK rARE THERE TOO MANY SPOKES IN THE WHEEL? BARRISTERS and, SOLICITORS ��������� LAW OFFICE ' OPEN EVERY 1< DIDAY ABBOTSFORD, B. O. ALAN M. BROKOVSKI AUCTIONEER and -. VALUATOR Auction Sales Conducted SATISFACTION GUARANTEED .LIVE STOCK a Special^ P. 0. Bo:: 94 Radio Station Pages George Park, Alberta The value of newspaper radio broadcasting on the prairies was demonstrated yesterday when A. Alexander of Shanghai was brought into touch with a friend he had not seen for 20 years and who resides in southern Alberta. - Mr. Alexander, who decided on making a trip to Canada and would arrive here in-February 16, was anxious to locate a friend he had known 20 years ago in South Shields, England, but who had ������since come to southern Alberta to rural. On the assurance of the Canadian Pad fie agent irr Shanghai \"vthkf If Mr;'Alexander would write the Canadian Pacific office in Vancouver, and his friend George.Park is still a resident of Canada .the C. P. R could find him. Mr. Alexander hao faith and wrote J. J. Forster, general passenger agent of the Canadian Pacific steamships, here.. Mr. Forster asked F. J. Hurkett, city passenger agent of the Canadian Pacific railway at Calgary, to get Mr. Park as soon as possible. The Calgary ticket agent took the mes- Bge and, going across the street to the newspaper radio office, broadcast: \"If George Park, formerly of South Shields, England, gets this message, please communicate at once with the Canadian Pacific offices at Calgary.\" Inside 15 minutes Mr. Hurkett received a long distance telephone call from George Park, who had become a prosperous farmer in Alberta and believed in keeping in touch with the outside world by radio. A letter is now on its way to Mr. Alexander, who will pick it up here oh his arrival from Shanghai. (Continued, from Page One) solidation of tonnage because it is only by such a policy- that he brings about reforms and ��������� benefits which are essential. We have some splea- did examples of consolidation. Take the1 banana industry, largely handled by one big concern'. Fifty years a- go the banana was unknown. .Today we consume from 45 to 50 million' bunches a year. They are distributed to every hamlet in the country and so sold that the producer, the'handler, the, retailer all make money and-the consumer busy the fruit at a fair figure. The orange is another good example. Probably 75 per cent of the prangos are'either handled by th<.s California Fruit Exchange or t:i������ Florida Citrus Exchange. These organizations have built-up strong marketing machines. The Calfornia raisin, prune, walnut and almond of that state are also examples of efficient marketing coming from the consolidation of tonnage. This marketing means wido distribution, the development of new carload marke s. and relatively low overhead and sales cost. They generally conduct an advertising campaign and aro gradually recently got out by the International Apple Shippers would ��������� indicate a gross prom of about 9.79 per cent, leaving a net profit of only 2.42 per cent, but out of 9,476 cars which were, recently handled they found the gross profits wjts only 3.16 per Cent which when operating costs are do- ducted means, a loss of 2.39 per cent without counting salaries and' interest on investments. ��������� While these figures are due. partly to the fact that the produce business has been going through a period of deflation and readjustment, nevertheless the jobber has come in for much unjust criticism. He is generally a pretty substantial man and his rating can easily be found out if one cares' to take the pains'/\" He is a hustler, puts in long hours and turns a tremendous amount of fruit into the consumers' channel. He can be criticed in sonio ways. Perhaps at times he encourages too many, shippers to gro\\v- too big a tonnage and under the present, system of marketing overloads, tlie retailers who find that the products can be criticised for staying too long in congested dfstricts and attempting to do business in the same cramped quarters as his fathers did twenty years ago. He often fights improvements, keeps, too little . help a few hours of the day and too much help the rest of the time. His rheth- cay, which makes his losses so high that he feels he cannot sell for less. He needs to be educated along the lines of a big turnover and a narrow margin and, this can be brought about by intelligent co-operation and work but it is going to take lots of hard work to do it. Occasionally his profits are too high. \" Recently last summer we traced the sale of grapes. A four basket crate which wholesaled at $1.25 a crate, the retailer charged $1.25 a basket. Now from the point of the producer this was 300 per cent, but if you always work on the basis' that there is never more than 100 per cent., then thla man made. 75 per cent.; but whether he, made 30.0 or.75. per cent, it id Immaterial. ' The fact remains that he bought, something for $1.25 and sold it for #5.00, or a margin of the basis of bushels, but it can be used in one or two zones. , Th������ Consumer The consumer buys from hand to mouth. You only have to visit the chain stores to see him come in and buy a tiny package or a pound or two of some kind of food and go away with it. He knows little about varieties of fruits and their value. He is unsold on fruits except for a very fewr kinds such as bananas. He looks upon'fruit as a luxury on the one hand or a medicine on the other. He has never been brought to look upon fruit as a food. This must be a step iwhich all connected with the fruit industry must take if we are to increase the consumption of certain types of fruit. While there is an increasing- consumption of organized , fruits like $3.:75 to meet his overhead expenses the banana, orange and raisin and and profits. This is an exaggerated of the grape because of prohibition, increasing per capita consumption, ods\" are often-.antiquated in regaVds NEW ORPHANAGE IS PROPOSED ,;:At the convention in Victoria last week of the Provincial Grand Orange Lodge approximately 200 delegates were present from points in British Columbia.' The convention continued until Thursday night. The Grand Black Chapter of the lodge met on Tuesday, and the Ladies' Orange Benevolent Association on Tuesday and Wednesday. Officers who presided at the convention were Capt. C. W. Whittaker, grand master J. E. Carpenter, grand secretary, and L. G. Rayner, treasurer, all of Vancouver. Celery King is the thing to stimulate the liver, cleanse the bowels, purify the blood, banish headacheaana make you feel the joy of better health and strength: Nature's own laxative and tonic roots and herbs in Celery King;. 30o and 60c packages. Why not relieve it this very day ? A few dropB of Shiloh banishes that ticklintfin the throatthatmaddens you. A few doses heal up the sore and inflamed tisaueB in the throat and really banish that couph. 30c��������� 60c and $1.20. All druggists. . wheh is essential to any frut ndustry Whllo the season for such fruits as raisins, prunes, oranges, etc., has boen lengthened, on tho whole tho more districts that go into the production of fruits, the shorter the season becomes for any one district. Also as the varieties and types' increase the shorter the season becomes for each. Apples must be largely -out of the way by midwinter for by spring there are too many fresh vegetables and fruits arriving in the market. Thirty per cent of the apples should be sold f. o. b. before they are harvested and at least 60 per cent should be in the consumers' hands by January 1st. Coupled with this policy the producer must fight to get quality plus yield because that means profit to him. Packing- Costs��������� Much money should be saved in packing by hauling fruit by auto trucks to central buildings. Those central buildings can be better ��������� e- quipped and are cheapor per unit than the small individual houses. There is a less number.of rooms to keep in order, less number of. buildings, to., depreciate,, and..a much less capital Is really invested in the industry: Likewise, a superior form of inspection can be carried on. Thus we gain efficiency, lower costs, and a better product. Transportation��������� The lack of cars is a serious'proposition. It is evident that the'llS- 000 refrigerator cars are not enough to handle a million cars'' of products Much time and expense could be saved, however, by cutting down the number of cars diverted, by saving demurrage and by establishing a marketing system which gives wider distribution and more f. o. b. sains. Transporatlon rates' are too high. Undoubtedly, now that the railroads are beginning to make money again these rates can be reduced to pre-war figures by allowing the railroads to run their own business. Fruit growers all over the country should agitate this question stronglv and see that transporation figures are eventually brought down to a reasonable basis. A great relief to the fruit industry could be brought about in that way. The Distributor��������� One of the principal men In handling the fruit is called the \"distributor\". He handles his fruit from some distant market and sells it in the various markets of the country. As a class they are able men. Some however make loud claims as to their efficiency as distributors who ought t������ change their title to \"concentrator.\" They simply sell in three or four markets, make few f. o. b. sales. They feel the markets from \"day to day. They may auction now and then They sell to jobbers who sell to other jobbers. 'Certainly such a distributor is of very minor benefit to the fruit industry and could easily de done away with. The Broker��������� Tho dried or canned fruit broker is a fixture, an essential part of marketing machinery. Perhaps more so than .the fresh fruit broker. There are however, fresh fruit brokers in nearly every market who are very able men and who work on a narrow margin. They have built up a fin-������ clientele. They are efficient marketing agents. During the time of over supply, they may be crowded 'however as they rarely have storage facilities. The Jobber��������� The jobber has been too harshly criticised, from the producer to the consumer. Whenever the word \"middleman\" is mentioned every o.ie thinks of the jobber, commission man or wholesaler and I use these three as representing the same type. He is not a profiteer in any sense of the word. Formerly great profits wore made In the business but the past few years probably the profits dropped from 7 to 10 per cent. A, report to handling. He does not have the room to use gravity carriers, cranes' and machinery which would greatly reduce the cost of handling and bring the cost of handling and bring his business up-to-date. Rehandlinjr Charges��������� These aro one of the cost a!ggraya-. ting propositions to meet in the fruit game because in the aggregate they are tremendous. Whenever fruit changes from one hand to the other, whenever it has to be trucked, unloaded, reloaded, reshipped, there is a tremendous cost which mounts and- mounts and undoubtedly t.lilEf.- Is one of the items which gradually can to a considerable extent be reduced arid eliminated. In eome big markets there have been abuses of these rehandling charges and undoubtedly' at times they have been higher than is necessary. The Wholesale Market��������� Taken by and large the average, wholesale market of the American cities is not an efficient proposition. It is congested, facilities have long since been outgrown, the methods of handling are antiquated and exr pensive. A man. well acquainted with the jobbing trade recently .told me that in one of the largest American cities there was ' probably a. million dollars worth of products stolen a| year, and when one visits these congested districts it Is easy to see how this can be brought about. There is too much handling by man power, too much rehandling, too niuch redistribution, which is the ..result really of too much concentration in districts where facilities are', not ample to handle the products in the way they should be handled, it is gratifying to know, however, that steps are being taken to remedy this, condition and we can expect in the next few years much relief from this source. Of course, we can conclude however that it costs far to much' to handle the food after it reaches a typical big city. The Auction��������� Nearly all the fruit which is imported into this country is sold In the big cities through the auction-. A are very narrow in fact, on some staples like coffee and sugar they are probably too narrow. His margins' on vegetables and fruits are uh- very large per cent, of the oranges in sea-board markets are sold so but not in interior markets. A. huge tonnage of berries', cherries, plums, peaches, pears and other perishables is moved through auction channels. The auction is capable of moving .a huge tonnage in a short time to' many buyers at a low cost. Apple growers have never felt that the auction was' the proper-way to dispose of such fruit. They may be partly right and wrong in this. The fact that apples are produced in every state of the Union complicates the question somewhat but possibly ifc is best to try out the auction thoroughly because it has been found at times to be very valuable in tho, moving of an increasing tonnage of apples. The Peddler This fellow is probably the most irresponsible of any connected with the fruit business. Ho does not care about the producer, the consumer or anyone else connected with the future of the industry. He is often a man whose business ethics are more or less questionable and will resort to all sorts of methods to make money. At times he works on a narrow margin but too often he is looking for profits which are unreasonable. Of course, his costs are high, but nevertheless he is not a link in the chain which Is developing a fruit business along good lines. The Retailor The retailer is generally classed as a man who is making an enormous profit but on the whole his margins reasonably high; although he will often claim that were these products 'riven to him ho could not sell them or less. The trouble is he expects to big a turnover and he allows much of the stock on hand to wilt and de- case possibly and is not typical but such things.are happening very frequently. The retailer does hot fol- lpiy the market downward, ' neither does he follow it up. He unloads whatever he has op the basis on which he bought and starts over on his new buy. The chain store is the salvation in the retail business. Two or,three years ago when prune growers on the Pacific Coast were trying ,to,get 5 and 6 cents a pound for th'eir prunes, some of the retailers were asking 50 to 35 cents a pound. The big chain stores came in and offered two pounds of small prunes for 25 cents or a pound of large ones for for 19 cents, and brought prunes Into consumption. t There are far too many retailers in the. country. Charles C. King- recently writing in the \"Produce Dealer\" of Philadelphia, says that there are 3,000,000 retailers in the United. States, or one person in twenty is in the retail busines. A report fr.om the retail grocers of Pennysl- vanla shows that in the United States there are 335,212 groceries' or delicatessens. This is exclusive of fruit stands, and peddlers, but this' means one of these'stores for every seventy families. There.are 24,000,000 families in the country. There is far too niuch competition, too many buildings, too many clerks, too many overheads, too great an investment. , The number , in the wholesale trade has been reduced since the war, but the retailers have continually increased. During the war we encouraged probably too many food.handlers and anyone who does not know, what-else to , do goes into the retail business. Sometimes with three or four houndred dollars one. can establish oneself in such a business. The \"fruit, retail business has changed hands largely from the Ital-. ians to the Greeks. The latter knows little or nothing about the fruit which he sells, often does not know the varieties, but he is Interested and willing'to be educated and wants to learn. Too Many Handlers ��������� We have shown that there, are t'oo; many retailers and wholesalers in the game and more and more are getting into it The number is increasing rapidly and must materially decrease before relief comes. The number of distributors has increased 50 per \"cent, in the last twenty years, while the number of. producers has decreased. If this keeps on in another score of years there will lie as many in the non-productive distribution work as there are in the productive work.. This is a bad ee~ onomic. situation. Parcel ,Post This has been :a big disappointment to the producer. It Is very limited'and will work only in one zone or two. Recently we had a peach box of Delicious apples from Wenat- chee which cost $1.89 postage. There were 13 large , apples in the box. Pack baskets can be sent from. Mich ��������� igan to a city like Chicago for about 38$! but- this means a pretty expensive proposition when figured on nevertheless', the deciduous . fruit business on the whole is not increasing as it should. Tliere is niuch truth in a statement recently made by Dr. J. W. Loydof the University of Illinois, \"That the average city consumer feels that fruit is a luxury and he can only afford to buy it freely when the price is so low.producers sell it at a loss.\" Under present marketing conditions we have reached the saturation point with some fruits. ' Whenever : the apple crop passes 25 million- bbls. and the peach crop 4 0 million bu;,the producer grows at a loss. ,. This should not be so and by proper marketing much larger amounts can be sold at a profit. We need more .. advertising such as has been done for the cranberry, orange, raisin, walnut and prune. This advertising has done much to increase the per capita consumption. We need co-perative ad-. vertising. We need everyone connected with the trade to advertise just the way the national canners do the pineapple canners, ' the way advertising is carried on appie week. Could we get all the people who have anything to do with handling'apples and other fruits . to advertise, it would .Increase' consumption very materially; through advertising propaganda the consumer must realize that fruit is a food, one which is palatable, nutritious, healthful and economical. Next we need to encourage tho consumer to buy fruit by the package.. Buying two or three specimens at a time is extravagant. If he buys a small package he will eat rnoro fruit and this will- .encourage consumption. Conclusions��������� Perhaps no one is making on the whole big profits in the fruit game. Where the trouble seems to be is. there are too many men handling the package before it roaches the consumer. In other words, there are too many spokes, in the, wheel Relief will come to a certain, extent by consolidating the tonnage, In producing good quality and a heavy yield per acre, meaning the producer can sell at a low price and still make a profit. We should 'try the community pack, we should consolidate tonnage so that we can get the benefits of wide distribution, 'develop more carload markets, and avoid ov: er-concentration. We should 'encourage such movements as chain stores and possibly some can be developed which will handle only fruits and vegetables. We must take up consumer advertising and educate the consumer and the retailer. The retailer must be converted to -{the idea of a quick turnover and. a narrow margin. The consumer must come to look upon fruit as a food and must be encouraged to buy in larger amounts. Gradually the number of people handling the fruit will be reduced. It Is going to take patience. These things will not come.-about rapidly. Improvement will come only by the great body of producers working hand in hand to bring these reforms.���������C. I. Lewis in American Fruit Grower Magazine. THE POST IS OUT AFTER A LARGER CIRCULATION. This Paper will accept $1.00 cash for two years' subscription. For twelve years this paper has constantly and consistently boosted Abbotsford, now that the Post is after a larger circulation is a good time to help out. Pay to Mrs. A. Taylor, or send $1.0) through the Post Office. ������������mMiMum!uu]UiUMim������M
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