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The British Columbia I VOL. XVI. NO. 8 Vancouver, B. 0. app11 iaoA 20c Per c°py; ^20° p*81 year- ArKIL, I5JZ4 Sixteenth Year. CROWN BRAND CORN If SYRUP The old reliable that sells fast "because it is known" and repeats "because it is good." A Standard of Quality For Over 25 Years When you order Corn Syrup do not forget to specify "Crown Brand" It is the purest and most wholesome corn syrup on the market, and is one of the justly celebrated "Edwardsburg Brands" of Syrup and Starch, and carries their guarantee of quality. Don*t Accept Substitutes The Canada Starch Co. Limited MONTREAL ui TORONTO A True Statement 1870—1923 CANADA is mch a new country, it is almost incredible that paper bags have been made here for a period of over SO YEARS —IT IS nevertheless TRUE - It is EQUALLY TRUE, that by no other policy than that of maintaining at all costs, the high standard of quality in our bags, together with efficiency of service could we have retained the reputation of being manufacturers of the most dependable paper bags on the market today. 3 GRADES— STANDARD LIGHT KRAFT HEAVY KRAFT J. C WILSON, LIMITED Manufacturer! of PAPER BAGS. WRAPPING, TISSUE AND TOILET PAPERS. for Wholesalers and Retailers, 1068 HOMER STREET, VANCOUVER, B. C. Phone: 8eymonr 781 MAKE BIG 5S BY FEATURING CROWN OLIVE Manufactured in British Columbia and Guaranteed by ■^ihn^ljtiilg "The Perfect Toilet Soap ee THE ROYAL CROWN SOAPS, LTD. 1 VANCOUVER, B. C. 24 THE BRITISH COLUMBIA RETAILER W'iih which is Incorporated the B. c. trade review. a Brampton Grocer Improves Delivery Service With Ford Truck The importance of prompt delivery as a means of building good-will and increasing customer satisfaction is recognized by the up-to-date grocer. In Brampton, Marshall & Reid, retail grocers, make a feature of their delivery service using a Ford Light Delivery truck. Customers are served within a 13-mile radius in a fraction of the time required with horses and at less expense. Ask the Ford Dealer nearest you to show you how you can improve your delivery service and save money with Ford Equipment. CARS • TRUCKS * TRACTORS cv-y FORD MOTOR COMPANY OF CANADA. LIMITED. FORD. ONTARIO THE BRITISH COLUMBIA RETAILER With which ia Incorporated the B. C TRADE RRVIBW. Apr; Special Introductory Offer COR our oM aud new customers we are selling ami Lntrodneing « * new line at a discount. The offer is: One No. 108 Dresser, fumed Finish, One No. 108 Dresser, Ivory or White Enamel Finish. Sizr oi dresser IS-in. x 'H-in. top; 20-in. x 24in. British Plate Mirror Two Kitchen Tables with drawer. Size of top 2t»\4f» or two of same faMi* 24-in. x 36-in. Price for the fonr pieces as above $38.00 Thisoffei only for a limited time so phirr orders early. Dowling Manufacturing Company 266 Second Avenne. VANCOUVER. B C FELS-NAPTHA THE GOLDEN BAR WITH THE CLEAN NAPTHA ODOR 1924 THE BRITISH COLUMBIA RETAILER With which Ih Incorporated the B. k,. TRADE REVIEW. ROGERS 1 I GOLDEN SYRUP -t m I I I "The End of a Perfect Day M IMadc from finest flavoured cane sugar, a special grade of which is imported for the purpose. IPut up in all sizes of packages to suit your customers requirements, flirt packages designed to beautify your store. 2.1b. tins, 24 to a case. jj» tins, 6 to a case. Mb. Uns, 12 to a case. 20-lb. tins, 3 to a case. Perfect Seal jars, 12 to a case. The British GolumbiaSugar RefiningGo. Ltd. VANCOUVER, B.C. ::<; THE BRITISH COLUMBIA RETAILER With which In incorporated the 0 C, TRAD! REVIEW April THE SIGN OF SAFE INSURANCE .ov- oKm&S $Aft IRVKI <to .WAYS. % W ** of* ALL CLAIMS PAID FROM THIS OFFICE 924 Hastings Street West, VANCOUVER, B C Head Office: MeLeod Building, NEW WESTMINSTER, B C •f Ike ST. LAWRENCE LINE PAPER BAGS Made in Canada—from Canadian Papers |||||||||||||IMIIIIIIIIIII«llllllllllllllllllllllllllllllll»lllllllllllllllllllltlllllllllllllllMIIIIIIIIM*»*^( "SIMPLEX" - Ligkt Manilla "MAPLE LEAF" Light Kraft "LION" - - Heavy Kraft lllllllllllllllllllltllllllllllllllllllllllllllllillllllllllUIIUUIIItttlllltlltMllttlttinilllllllltllttlHIt A Bag suitable for every kind of Merchandise— Made by St Lawrence Paper Bag Co. SELLING AGENTS FOR B. C. COLUMBIA PAPER CO. LIMITED CARRY LARGE STOCKS IN VANCOUVER AND VICTORIA 924 THE BRITI8H COLUMBIA RETAILER wiiii «i,uh i. liworpor.ua lh« B. C. TRADE review. BRITISH COLUMBIA Retailer Published Monthly. SIXTEENTH YEAR liBNBRAL IIHRCHANDI8B. GROCERIES, DRYGOODS. HARDWARE. FOOTWEAR. OFFICIAL ORGAN OF B.C. BOARD RETAIL MERCHANTS* ASSOCIATION OF CANADA. A MONTHLY JOURNAL published in the interest of Retail Merehan- diiiug and the Development of Commerce in Western Csnada. SUBSCRIPTION RATE: Two Dollars Per Year, payable In advance. Advertising Ratat on Application. Publisher*: PROGRESS PUBLISHING CO. LTD. Suite 101-2 Merehanta* Exchange Building VANCOUVER. B. C. Telephone tfey, 3861 Cable Address—Shipping—All Codes Kdltor, J. S. Morrison W. N. Code, Business Manager Entered at Ottawa »x Second-class matter 8ecretarle>, Repreeenting tho following Branches R. M. A. Agassi* w. A. Jones. Armstrong G. H. Smith. Chilliwaek A.Knox. Cranbrook j. L. Campbell. Kamloops A. H. Mulrhead. Kelowna a. Fraser. Ladner A. W. Bull. L>tton B. Rebagllatl. Merritt C. J. Mills. Mission f. C. Lightbody. Nanaimo w. F. Norris. Nelson e. F. Gigot. New Westminster D. Stuart. Revelstoke J. p. Hume. Vancouver W. F. Ing. Victoria J. Wallis. White Rock E. H. Hardy. v.ii. xvi No. a APRIL. 1!»24. Vancouver, B.C. Taxation Problems How Proposed Turnover Tax Would Adversely Affect Retail Trade. Prepared by K. M. Trowern, Secretary Dominion Executive Council and Dominion Hoard. The Retail Merchants'Association of Canada, Ottawa. From the commencement ol thr war. and up until the present time, the Dominion Governmenl has be-so making I great many experiments upon the people of • anada regarding the manner in which it has heen taxing them.* We ail recognise that an effort to remove thi debt caused hv lhe war accounts for the expert* ments that have taken place, and. as loyal Canadian citizens, we are all anxious to pay our share of the war deht, hut We consider that whatever system of taxation is adopted it should be one that ean he collected in the most simple and b the least expensive manner. Should he collected at as few points as possible. We recognise further that there will always he a difference Of opinion in lhe minds of a great many as i" what is the beat system of taxation to adopt The question of taxation, and the methods of its collection has caused more wars, has disturbed the peace of the world more, and has caused more trouble for centuries than any other subject In the history Of mankind. The United States resented the taxation polity adopted hy our British rulers, and we lost the United states through taxation. It has caused more dissension among politicians, it has created more puhlie agitation) it is less understood, and it is further off from being settled today than it has ever heen before. It is a question that strikes directly at the pockets of the people, in the Dominion, in Ihe Provinces, and in every municipality. In our opinion, no system of taxation can ever be divised that will rest absolutely fairly upon all persons alike. We must endeavour to find out and adopt a system that will rest as equitably as possible upon all and be collected at the fewest points, and thereby at the lowest possible cost, The object of taxation should be for one* purpose only, and that for the purpose of raising sufficient revenue to carry the legitimate expenses of Dominion, Provincial and Municipal -Governments. There should be no uncertainty. There are only two sources from which taxes can he collected, and that is from industry and from capital, capital being more properly described as accumulated industry. Beggars and inmates of poor-houses never pay taxes, We can only collect taxes from those who have the means to pay. In deciding what system should be adopted for the collection of taxes, if we were living in the Millennium, and if all men were patriotic and honest and were willing to pay their taxes with pleasure and delight, it would not be difficult to devise a plan to do so, but as we are not living under those ideal conditions, and as we know that most men object to paying tribute in the way of taxes, for the reason that they feel that there is an uncertainty as to whether they are paying their right share or not, we must adopt a system that will suit our surrounding THE BRITISH COLUMBIA RETAILER with which is Incorpomtad ths ix <\ TRAI>K ukvikw April P conditions, and one that will enable all taxes to he col lected with certainty. Under present existing conditions any system of taxation that allows anyone to assess himself is wrong in theory as well as in practice, as it is placing too strong a temptation in the hands of weak human nature, and this is one strong reason why those who receive salaries and dividends on investments, both of which arc fixed and easily known ob'e*t to our present income tax system, or any similar system of taxation winch can he manipulated, according to the conscience of tin persons called upon to assess themselves and to make their returns Ten Different Systems. In Canada today we are operating through the Dominion Government under ten systems o1 taxation. viz:— 1. Customs duty. 2. Excise Tax. 3. .Income Tax. 4. Taxes on letter postage. 5. Tax on corporations. 6. Tax on cheques, drafts, notes, etc, 7. Tax on recti pts. 8. Tax on stock transfers. 9. Licence Tax. It). Tax on sales. - Out of these ten systems winch arc in operation, there arc four the payment of winch depend upon the honesty of those persons who assess themselves. The other six, Customs Duty. Excise Tax. Tax on letter postage, Tax on cheques, Licence Tax, and Tax on Sales are all almost tax-dodging proof, and arc eolleel- able at a wry small cost and at very feu points. All taxes, no matter how tiny are applied, must eventually be paid by the consumer, and as We ait* ail consumers we must bear our share in proportion to how much «» purchase and consume. Retail merchants come m closer contact with the consumer than any other elas.s, and for this reason we arc the one who are compelled to answer more questions and make more explanation*. to our customers when any changes in taxation takes place or any new systems of taxation are introduced, This condition has compelled tn to give the subject of taxation, as it affects the retail merchant and his nts tomer, considerable thought and study. No system of taxation that was ever applied g§ve retail merchants more worry and annoyance than the Luxury Tax. the Stamp Tax. and the graded systems of taxation applied to soda fountains, confectionery, cakes, and a host of other lines of merchandise sold at retail. Innumerable lawsuits were instituted in order to enable the members of our Association to legally understand the operations of the Act, and naturally ail these- investigations interested us in an endeavour to give what assistance we could to have the most simple and efficient system adopted. To be collected at the source of supply. After consulting with retail merchants from all parts of Canada and giving the subject very close study, the following resolutions was unanimously adopted by our Association \ "We recommend that any proposed sabs tax be collected at the source of supply, namely, from the manufacturer and the wholesaler, and iti this way tin* tax would be more economically collected and it would be absorbed in the same manner as all systems of tax ation are absorbed; arid that the words, "manufactur er " and "wholesaler" be properly defined m i , \(., so as riot fo include retail merchants.*" The object of tins resolution was to have the (}ovem ment collect the tax from as few persons as pus-,; , Ml as to lessen the cQSt of" collection and have tlo* Sales Tax passed on to lhe purchaser and buried m the • *. in the same manner that duty and other ex is, taxps are dealt w ith. The meaning of the proposed Turnover Tax The present Sales Tax system, whieh came into on eration on January 1st or this year, as tar as the retail trade la concerned, i** an attempt on the part ot Government to raff) out tin principle endorsed our resolution and we are watching it veri rloseh * sec how St will work out. Of course, u moat be remesi bered that in discussing thin subject we are do-ma w entirely from the viewpoint <»f the retail merehanl n* it is tin* retail problem that we give exclusive thong and stud) to, and it sh a problem tint oni) those w have been practical!) engaged in thc retail trad.- <■'.*■ full) understand. Poi this rt*a**ott, we would like * present Sales Tax Act fo be v fn a fair chance so that we can see how it vuti work out during, at least, the present year, and by that time we will tuton better what its wvnk and strong points are. Apart from the usual eoudejutnitioii that is hurled against almost all systems «*f taxation, we have so far heard of oo glarii g complaints against the operations of tin-* Sales Tax Aci that came into force on January tat, l-'i't. as far is the retail trade is concerned, and especially nince the 1)*? partmcui ol Customs and Kxeis*?, as Well as the DepStl ment of finance, have been co-operating and consult ing with ns in an ertdenvottr i<> have the Act work '-'•.' consistently, but ws learn that in some quarters there is tt demand for the introdoetion of whal is termed ■<■* i Turnover Tax, and whieh is .{es nited by its adi cafes as, A \,i\ on gr«»*s.«i -sab--* «»f commodities and wt vices ' ■ r in other words, "It is a tax upon the gross sales of commodit es mm! services in all busno-ss whether manufacturing, whole aling, jobbing or retailing, and whether mercantile, financing or professional ll will he applied uot oi • at tbe initial stage, nol onl) al the final ^tag», but ••* all stages between Ihe raw material and the eon* stimer Among some of its advocates then* is a suggesl ' to exempt all thom wh«» do a business of six thousand dollars per annum and under, everyone else is iti posed lo i mi > the tax, Must be applicable to all. At th<* first glance, this proposed lystem nun peal to som« retail merchants who confine <{s spp cation to their own particular line ot buainess, mil an) system oi taXXl on that -s adopted must appl) '-"''' ••rally in its character, and be suitable and rest fain) Upon ail classes ol retail incrciinnK, as well as U| all tin* other classes It lias been our endeavour n the first to folio* the principle nf placing the tax on commodities, and as little as possible upon any sy*t( whereby any person is allowed to assess himseii '' 8 feature is perhaps mosl easily illustrated ifl the of the collection of duty at the port ol entry. Govern' merits do not allow goods to conn- in and be place! rill the shelves of wholesalers .md retailers aud then go them hi some future date tn collect the tax. The) ' "! lee! file tax before they allow the goods t<» go out (Continued on page 15) I!ti THE BRITISH COLUMBIA UETAILER W'iih which in Incorporated the B. c. trade REVIEW. 9 THE LOGANBERRY INDUSTRY OF BRITISH COLUMBIA Executive of R. M. A, to Interest Themselves in Distribution of Valuable Product. It lias been stated on the highest authority that the loganberry grown in this province attains a perfection unexcelled in any other part of the world, and it is inforttinate that growers hitherto have been unable ti market their product tit advantage. The reason generally given is that no concerted action has been taken to interest the retail merchant to the point of introducing loganberry juice to the consuming public. ll is the intention of the Retail Merchants* Association t" open a campaign for the purpose of assisting :ae growers of loganberries tu market their product it a profit to themselves allowing also a fair margin for the retail grower and druggist. Window displays will be put on in Victoria and Vancouver which will run one week, exhibiting the product of the various loganberry-juice manufacturers either separately, or en i.ioc. It would appear that the better method would he fo have one genert1 display of all companies interested, for In that way the Interest of the public would he immediately attracted. Mr. Crowder, who repr**- sents the Association in the capacity of Dominion vice- president, has stated that if the movement proves sue eesful * and we see no reason why it should not), he will use his influence to interest prairie aud eastern markets m British Columbia loganberry "juice, and finis help lo bring success to those interested in an industry ed vast possibilities. The campaign is to be launched prior to the seasonal demand for this vintage. whieh occurs during the months of .June, duly and Aut'ust. Other British Columbia manufactured pro duets may also receive cooperation of this kind according to statements received from K. M. A. head quarters, VANCOUVER MEMBERSHIP DRIVE PROCEEDS Although final figures are not yet to hand regarding the success of the membership drive, which has hecn taking place in Vancouver during the past few weeks by the local branch of the Retail Merchants' Association, provincial secretary Walter F. Ing is confident, from reports already received, that a healthy increase in membership will be registered through the activities of the various teams, who have been busily engaged rounding up their brother retailers. It should not be a difficult matter to induce retail merchants to pay a small sum per annum for the privilege of taking part in all discussions appertaining to their problems; to have a voice in straightening out legislation, enacted by Ministers unfamiliar with retail ethics, and to share in the great good, that the Dominion Executive of the Association has, through unflagging effort brought about for the retail fraternity as a whole. The average merchant may "Be from Missouri," and whether that much talked of State is more remarkable for the shrewdness of its citizens, or for the annual exportation of its mules does not concern us, but we believe that the genuine retail merchant realizes the necessity of making the Retail Merchants' Association a composite body, represented by every merchant whose ideals and intentions are bound up in his desire to serve the community, and to stick resolutely on the job. ANNOUNCEMENT The Seventh Annual Convention cf the British Columbia Branch R. M. A. to be Held at Merritt, B. C. A tentative programme has been drawn tip for the seventh annual convention of the B. C, Branch. Retail Merchants' Associat on ol 'anada, which this year is t« h<* held at Mernff. in the first wek in dune. Tin- programme in its initial stage devotes much space to the entertainment of v s ting delegates, and it is very apparent that fin* citizens of Merritt are eo oper Sting to make a real mu'eess ol the convention, A special ladies' commit* tec has been formed to take fare of the wives of the visit- Iflg delegates. Special dnves, garden parties, golf, tennis, ""il fishing parties, dances and radio concerts appearing on the list of entertain- ments, An orchestra will be "i attendance at meal times. when community singing will he indulged nt during lite three days which are to be devoted to the convention. There are many matters of intense interest to discuss at this convention, and indications point to a large gathering of delegates from every section of the province. 1 Nicola Lake. * r, IV THE BRITISH COLUMBIA RKTAlLEK With whieh Is Incorporated lh« It Q. TBAOtsi UKVIKW Apr mi \ GENERAL BUSINESS. Retail business is away to a much better start this month. There appears to be a feel,fig among the retail trade that condition-; are rapidly improving, and the irade index points fo better business in the months to conn* Retail grocers have a new factor to contend with in the city of Vancouver. One of the local wholesale houses, which has been enjoy.n*.: very ee.ru nil relations with the retail trade, has decided to open several retail stores throughout the city, and suburbs, and is now sidling goods in these stores af prices that make competition a somewhat difficult matter. It is of course inevitable that this action On the part of the whole- saler will automatically severe the cordial relations of the past, and it remains to be seen whether or oof the wholesaler in question will be as well off as when conducting his business along legitimate channels. !t is to be hoped that the retail grocers in the city will endeavour to cooperate a little more closely with the established jobbing firms, who are doing a strictly wholesale business, and who are showing a more pro nounced inclination to assist the retailer with his problems. Sugar. There has been, as predicted in last month's issue, several minor reductions in sugar, making the wholesale price at this writing $!l.T<> per hundred pounds in Vancouver. Although th<* reductions locally have more or less followed the markei changes in the east, we are inclined to think that flu* heavy im portations during the past month of Centra! American granulated has to some extent had a bearing on local changes. It is interesting in comparing figures however to note that present prices are just about in line with quotations of a year ago. Por the immediate tut ure we would advise the purchase of BUgar for im mediate requirements only. Canned Fruit. Recent indications from California arc to the effect that 1M24 peck canned fruit prices will be higher than those quoted in 102$, The reason given is the long season of drought ami heavy frosts. In Unease of peaches, it is estimated that the pack will be about three million cases less than last year. Presenl prices on canned fruits should not be overlooked, and consideration taken of the fact that the heavy consumption months are April, May and June. Dried Fruits. Apricots, apples and dried fi'is are very firm. These lines will probably be unprocurable for a period prior to the appealance of the new pack this fall. Apples have already advanced %c per lb, and will doubtless be higher, since replacement costs are ruling higher than present selling prices. Raisins are steady, with no change in sight, and ample stocks on hand. "Santa Clara" prunes hold steady, but there have been reductions offered on "Oregons." owing to the finaeial difficulties which the Oregon Prune ({rowers' Association have experienced, Another big shipment of dates arrived recently, whieh will probably on to the trade at lOe for "Hallowi" and 7! f,, 8air& " Pickles. The li .1 Heinti Company. well known manufacturers <i pickles, catsups, , tc , have Opened their own distributing warehouse at 1128 Homer „-,,.,. This line «as former!) handled b) Kelly Dougtan & CO, Ltd , <>n an agen y basis, bul Will now he Bold tin * to the retail trade There is r strange eo neidenei i connection with the opening of tins firm's distrihui i * Ionise; the telephone No is Seym on ">7 V»7 variei •«.' The trad*- will have no difficult) In remembering i •* number. Beans. The market fof white bean* has eased ofl little K'Mfeoashis " now being offer,n to the trad* it $d.so per 100 lbs California "Limas ' on the other hand are u\* again to \dl: cents a lb Canned Vegetables \»w ts the appointed titm * buy enough tomatoes to carry on until October Is? <»ne well known brand has ad van ed ll?1 _ eent* i dozen, making the present priee $1 97-^j per doicn the \i« 2l.- sue Asparagus <s prett) well sold up .*.**. Far as last years pack is concerned, IU24 pack ghould he read) for deliver) aboul the first wnvk \o Usy KELLOGG INTERE8TS MERGED It gives no little pleasure fo he abb to mark the amicable settlement of the length) Kellogg litigation The ending has proved « most hs pp) one for all coi cemed with tin merging of the Toronto and tamdon interests Crom n»»*» on the Battle Creek Toasteil Cora Kti Compatn of Condon and tin- Kellogg Compan) ' Battle Creek, lliehigan, are definite!) amalgams! and as soon as praetieal, tbe Toronto plan? will be moved en bloc to Condon where it will supplement great!) aid the parent factor) I lor*, is another pleasure in being abb* to dcftnil announce that 1-Vank Gordon will Continm n Ins eapaeit) as genera! manager for the new compan) I? is fell that under his direction the trade will continue to receive the rotirtes) and fair tresi ment that has won for bun so many friends It is I ther pointed out by .1 .1 I*' tt ttr en general mansger of sales for the Battle Creeh Company, that then t»*il be a pooling of sabs, advertising and promotion -.*. ft* of the f-a-* companies, THE BIO AND LITTLE BROTHER Present Trend of Grocery Business Emphasizes Necessity for Wholesaler and Jobber to Play Big Brother Act to Retail Grocer. It would appear thai the Article which WC publ ed in the March issue of the "li c Retailer" "No« Salesmen c»*n Co-operate with the Retail Trad., r* received favorable comment from our readers there are further phases in this connection with wliic-n We have ever held to be of vital importance I v THE BRITISH COLUMBIA With which i* Incorporated tbe B. *'. Wholesalers should be more consistent in their r»- l„ unship to the retail grocer, and the part which we , 1,.1-m the "Big Brother Act" should be played un- i.,-,inittingly during these uncertain I mes, For years , , necessity of it has been apparent to anyone who I, , watebt d events in the grocery trade, but the whole- , , i has been too busy in other ways, and m addition .uj nol seem to realize the importance of looking after l,u* little brother and see to it that he is walking ,,;,]*, ast of the tunes, that his welfare is looked after from a profit iciicv and business standpoint, and helped i. every way to be iu a position to render ii good account of himself under all circumstances. An advantage was certainly seen in placing a pro- :, ling wing over the retailer in order that he may lifniic as an avenue of profitable outlet for the wholesaler l*Vom a selfish viewpoint that was the thin*! to do, but too many of them bave been ehaaing rainbows in the shapi of volume sales to preferred myers at less than overhead cost, and at the same Line burning their bridges behind them, Had thev [dosed their eyes to the pennies and looked after the dollars in the shape of a contented and efficient grocer** trade they would not now be in the position some of them occupy to wit; operating without sufficient net profit to maintain their business in a healthy state. The wholesale grocer needs the retailer. The latter is the only source i»f OUtlet to jln- COnSUmer except the chain store, of course the 'bain system has no use whatever for the jobber eicept to use him as a sucker to sell bun at ft price that shows a loss on each dollar of sales. The wholesab grocer in any country owes if to the retail grocer Jo be a real "dyed in the wool'' big brother to him, and it is satisfactory to note that in many instances which we could cite 'hey are rertainly trying to make good in this reapeet. CO OPERATION AND THE MAINTAINED PRICE. Organiied Effort Will Increase Sales Volume and Net a Profit. Tin* valin of the ma ntaiiied pric* is amply illustrated in the case ot a targe manufacturing concern, who through co-operation with the retail trade, has teen able to show how a recognized set price for their product has result'd in their sales chart showing a healthy increase, and in overcoming a dealer resist* •ine,. n, their product which formerly had been cited as ftn unprofitable item for the small retail merchant to handle, U. s. spline who repreaents the Pepsodenl Com pany as manager of sales, has made trequent visits to this territory, and the following remarks ol hia will give priee cutting manufacturers someth ng to ponder over. ■'Manufacturers who believe that price cut" ttg stimulates their Bales volume, and thus aids them to "in larger distribution of their products," remarks Mr, Spline, "Will get OUt Of this story one of the most powerful lessons in the error of then* viewpoint that I think has ever been evolved out of lhe a>*lual < xper lenoe of a representative manufacturer. •'<>n -November 1, 1922," said Mr. Spline, ""a gen- 111 man's agreement was entered into between the Pep- sodent Company and all of the down-town stores ra the cities of Victoria and Vancouver, that is among 'hose drug merchants who were directly affected by CUt prices. This agreement stipulated that from November 1 the minimum resale price on Pepsodent RETAILER TRADE REVIEW. 11 The Punch! You can't ring the bell with a tack-hammer, no matter how great your strength. No, you must handle and swing a hefty sledge— to get the greatest possible effect from vour effort. Turnover is what "rings the bell" on the profit column in your ledger. And you can't make a turnover jump to the bell-ringing height — no matter how hard you try —with slow-moving, "light weight" brands of merchandise. Many grocers attempt it. Mostofthem, it is known, invest time and monevin 8 to 17 brands of toilet soap—for instance. Three of these brands take care of 81% of their total business. These three turn over 17 times a year. The rest do well to turn over twice a year. And the profit "bell" doesn't ring. The wise thing is to get rid of the dead, slow-moving stock. Concentrate on the brands that speed up turnover. I nvariably these live ones are well known brands of soap liked by the consumer because of the high quality of the ingredients they contain. Palmolive is one of these leaders. It will ring the bell of your business with a turnover of 17 times a year. f 1 2370 ff 12 IT1K HRITrsil COLUMBIA BETAILKR With which is inoorpor-ntta th« u c. tnapr review. Abip* new market for a well known product through ymf$m~ Ws (MiingpVM get ready fori g Por 67 years Borden's Eagle Brand has been recog nized as the leading infant food when mother's milk fails. 3Sfow it is being used also for children between 5 and 15—who are malnourished. Tho prevalence of malnutrition among children is just becoming recognized. Simple, corrective measures for malnutrition will receive a ready response. Over a period of two years, exhaustive tests have been made on hundreds of malnourished children in public schools using as a corrective remed) Eagle Brand Condensed Milk. Doctors, nurses, and teachers have en operated with us in this work. Thc results have been conclusive and amazing. Then, is no question as to the merit of the product for this important use. Combined with sound health habits Eagle Brand is astonishingly effective. And now—with the biggest publicity campaign for better child-health ever launched by a commercial enterprise—the Borden Company is undertaking a broad movement called "The Health Crusrde." You are bound to feel the effects of this crusade in your business. Keep Eagle Brand to the fore. Tie up with this advertising. %e,l&CTrfen/ fajhruted Vancouver ^Vl at ^^^*^^*^2^!!^^aK''M' a ft*"*/ V ^^•aowCo^gJ THE BRITISH COLUMBIA RETAILER With which to Incorporated the B. C. TRADE REVIEW. 13 *. .1 liould be Hie, thia to be continuous without any s\ I >alc days, we realizing that if one store had a spec" itale al which Pepsodent was sold at a price less |,Hn I'm*, all the stores would immediately flock to is siime low cut price, Prior to November 1 the prong price on Pepsodent had been from 29e to :i4c l.n appreciation for obtaining for the retail drug- .! a Ian* profit on Pepsodent, we were promised co- operation by all the druggists in British Columbia ihrough the local association. In addition we were given a special Pepsodent week, during whieh Pepsodent was featured in every diiitf Store in the cities of Vancouver ami Victoria, as well as ui some of the smaller communities, with win- i\nw displays and clerk eo-oj eiation This special week was SUCh a big success that it Was again repeat ..i si\ months afterwards "Our sabs chart soon sliow* I a healthy increase tttte to th s increased co operation of the drug trade as ,t whole, and the overcoming of dealer resistance that I'rj Kodenl had -formerly had mi account <d its being unprofitable to handle by the smaller retail merchant. u a result of this arrangement during the first nine IllOnths thai it had been in effect. 1'epsodellt sab's 111 British Columbia showed an increase of 18 per eent. ovi r the snine period of the previous year, <»r before thc arrangement was in effect. "Pepsodent sales ni the en*, of Vancouver increas ed sixty-nine per cent, in tin- same period of iiiiim which only indicates that the retail druggist's of Vancouver sold sixty-nine per eent, mort Pepsodent in th* fir*,? mne umnths of 1023 at 45c lhan m the first nine months of 1922 at a price between "-'*■<• ami 34c One ean easily see what a difference in profit and good will this means to the retail merchant We feel in analysing thc situation, that the difference of a sixty-nine per cent, increaae on Pepsodent sales in Vancouver and eighteen per cent, increase for the whole of the province of British Columbia is due '*> the fact that the smaller communities have always sold Pedsodent at a full price of 50e, and in those localities we had no dealer resistance, while our overcoming sueh resistance in the city of Vancouver. si been responsible for I large increase in our sales, 'The largest chain of drug stores in Vancouver *"ihi during these same nine months the exact number "! grOSS at 1 .">•.• as they did at 29e, ami an added pi*..tit ef over 12,000 in ti ne months for their chain of stores. "These figures, vou will agree with us. prove con lusivelj that the public wants Pedsodent, aud is as willing to purchase n st TV as at 29e, At 29c the druggist loses monev on even tube sold, while at *5c I*- makes just a fair legitimate profit, to which he certainly is entitled in accordance With his service to the ■unmunity. At 29o Pepsodent was sold below cost, sud was only used by merchants as $ bait, because to enrry on any business, a profit must be obtained sonic where. s,» *,*,,. ,.,,„ im\y conclude that the loss incurred ii i each sab of Pepsodent had to be made upon some "'her item, tbe pri v of which the customer was less familiar with, thereby doing the customer an injustice hy making him pay more than certain articles were worth. "As a summary, we belive that everyone concerned has been benefitted by this arrangement. "The customer, through stabilization of price. "The retailer, through R fair profit necessary to ■'"'-duet his business, and the manufacturer, through the inereased goodwill of his distributors NOW INTERESTED IN CAPE SUPPLY COMPANY Mr- George Hunter has transferred his interests in the Hunter-Henderson Paint Company Limited to the British American Paint Company of Victoria, and has become associated with the Cafe Supply Company at IH Water Street, a business catering directly to the needs of cafes, tearooms, hotels ami summer camps. Mr. Hunter has in the past ever enjoyed the Confidence of tin* public during Ins retail activities in Vancouver, ami the **B. C. Retailer" wishes him every success in his new venture. BRITISH COLUMBIA LEADS IN TOURIST INDUSTRY. Aciording to a return recently issued by the Dominion Barks Board at Ottawa the tourist traffic of Canada was worth $136,000,000. As will be seen in the following table British Columbia leads by a healthy margin, and if all plans devised for the present year materialise according to schedule, the thirty-six million dollars accredited to this province in 1923 will be eclipsed. The department estimates the value of the tourist industry by provinces as follows: British Columbia $36,000,000 Alberta 20,000,000 Saskatchewan and Manitoba 10.000,000 Ontario 110,000,000 I'ucl-e* 30,000,000 N.w Brunswick 4,000,000 Nova Scotia and P. E, 1 6,000,600 Total -$136,000,000 Nine tenths of the traffic represented in the foregoing was from the United States. What the people of that country pay us for their outings goes a long way towards offsetting our adverse balance of trade with them in other things. lu concrete terms and away from the abstractions of trade balances, what does this industry represent to the people of thc Province? Expressed iti one way. it means that in a season the tourist industry brings into British Columbia enough money to pay for every motor car that is owned and operated here. Cast year there were registered in British ('olumbia 33,500 passenger motor cars. The'r average market value would not be more than $1,000. But if it were put at $1,100 the total value of the motor m: 14 THE BRITISH COLUMBIA RETAILER With which i» Incorporated the B C TUAtu: ki:vii:\\ Apr •5f^ Coff NOW IN STOCK The New Key Opened Can WILSON BROTHERS SHBHffiH Established 1890 I^HH^HHHHH^H Our Motto is" SERVICE" We cannot offer to sell you goods cheaper than any other firm is in a position to do, but we CAN give actual facts to prove that it is ECONOMY to deal with us S-nfto WILSON BROTHERS. VICTORIA. B.C. Wholesale Grocer* SHAMROCK RRAND HAM, BACON, BUTTER, LARD, SAUSAGE, etc. First Quality packing house products put up by P Burns & Co (limited, which means they are the highest grade, always reliable' and without equal on this market. YOU CAN RECOMMEND SHAMROCK BRAND. P. Burns & Company, Limited VANCOUVER CALOARY EDMONTON ■ ■ .■,. A THE BRITISH COLUMBIA RETAILER With which ts incorporated thc ll. C. TRADE REVIEW. 15 ,,,. fleet of the Province would lie paid for hy one toniisl crop. An industry that in one season brings into the Province the equivalent in value of every motor car , re i-. a hi*.' factor in our matoria! progress. I Continued from page 8 liicir possession, and. while there is a eertain verv small fraction of goods smuggled in hy dishonest peo* pie, the largest portion of our revenue is derived from lhe collection of duty at the port of entry, and which duty 18 collected hy very few persons, h is an attempt to follow out thia principle that sales taxes are now being collected hy th'* Departmeni of Customs and Bx- , v, af the points of manufacture and import. Too complicated and expensive. The proposed turnover tax is an entire reversal of tins principle, It extends beyond tin point of manufacture or the aouree of supply, and i' allows all these who would In* called upon to pay the turnover fax to assess themselves, and some will manipulate tin u* books sn as to avoid the correct payment of the *.i\. and, in addition to this, it opcm up a vast field fi r thousands of clerks, bookkeepers, accountants, inspectors, apeeial collectors, spies, inquisitorial proceed ings, lawsuits, etc. |j will use up paper, envelopes, hooks, pencils, pens, typewriters, office furniture, printing, postage, travelling expenses, ete.. ami the eniplieatsons that will arise in the proposed system would he beyond conception Bvery lawyer, every doctor, and all professional classes would be included m its operations, and would have to be dealt with individually, thus stdl further extending tin* collection field. In the retail trade alone there are botweeil 180,000 and 200,000 retail merchants who would be called upon eaeh month, or whatever period was decided upon Ui make the«r returns, whether the) made a profil or mu The ones who do a large turnover at a ver) small profil would he paying entirely out of proportion t<> the ones who do a small turnover at a larger profit. Bvery tax that is collected on all industries entering into the manufacture of goods Up to the lime the goods are placed m the stores of retail merchants would he passed on into the OOSt Of the goods, and the retail merchants would be called upon to pay the same, with fin* hope of getting 'i bach from their customers. In the case of general store merchants, 'heir position would be still further complicated if this proposed system Were adopted, as they Would l)C Hi competition with fanners, from whom it would be impossible fo collect a turnover tax, ami who sell goods Mich as butter, eggs, vegetables, fruit, feedstuffs etc., in Ihe market places, as well as those who peddle them around from house to house, m competition with the retail gem nil store merchant or the retail grocer or fruiterer, who would be paying thc turnover fax while these people WOtlUl escape. If exemptions WCfl Diade of those commodities! SUCh a*, arc now exempt under the present Sales Tax Act, u would complicate the • ash books of the retail merchants, as tiny would have to keep track of and deduct the sale*, of the exempted goods from ther hook .very day, otlhe-rwise they would have to pay on the same, and the complication of lheir bookkeeping system would 008t them as much *« if thev paid the tax. As an instance, take eggs. The retail merchant who buys them from the tanner ami sells them to the wholesale dealer, would have to pay a tax. making three turnovers, upon each of winch a tax would be payable. Or take another in4 stance of how the turnover tax would work out with regard to the sale of milk. The farmer sells it to the Wholesaler and would have to pay a tax. The whole- »al( r would have to pay one per cent, to the government, and so would the retailer. If inilk were exempted from the turnover tax it would, as already pointed out, complicate the bookkeeping systems of! the great host of retail merchants who sell milk. •Iji the case of restaurants and hotels, they would also be called upon to pay a tax on their turnover,' according to thep roposed system, and at the same time compete with hundreds of hoarding houses from whom it would he almost impossible to collect a turnover tax, The many processes also through which woollen, goods pass would open up hundreds of points of col-| lection, which would absorb a large portion of the tax) collected. Enormous Cost and Uncertainty of Collection Perhaps one of the best illustrations that could be given as to the impracticability of the proposad plan would be the ease of the sale of matches. Out of between 180,000 and 200.000 retail merchants it is quite safe to state that 100,000 of them buy and sell matches.' At the present time the sales tax is collected direct) from the match manufacturers, and there are only! three or four of them in Canada. A very large reven-l in* is collected from these firms through Excise Officers! who arc located on the manufacturers' premises, and the large tax these manufacturers pay costs the government very little to collect, Under the proposed! system tax collectors would have to get into common-'' ication with over one hundred thousand retail merchants, who would be put to the bother and expense of preparing reports each month, for which over one hundred thousand accounts would have to be opened,' and if matches were exempt it would still further com-) plicate the book? of those one hundred thousand re-1 tail merchants who sell matches. In making a close estimate of the effect that this tax would have upon the profits of the retail trade, among others one illustration was given where a leg-{ iiimatc retail family grocer, conducting a cash audi carry as well as a regular delivery business, and who kept proper hooks, properly audited by a chartered) accountant, and who did a business of $250,000 per annum, and who, after all expenses were charged up, including an ordinary salary for the proprietor, showed a net profit of $2,500 a year, winch at a one per .ent. deduction for turnover tax Would mean that his: entire profit during the year would be wiped out. In passing, it might be well to remind the promoters of the turnover tax that, as retail merchants, we could present to them some further very complicated situations, all of which take place every day in the rel ad world. For instance, we would like to know- how they would deal with the collection of a turnover tax from Chinese laundries, Chinese restaurants, and the rest of the host of foreigners who do business in a perfectly legitimate way throughout Canada, as well as from dressmakers and harhcrs. In our opinion, the Sales Tax Act is sufficiently complicated without launching into an unknown field which is surrounded by unforsecn conditions, and which is a perpetuation, in a thousand times greater way, of the svstem of taxation which allows n man to I™ 16 THE BRITISH COLUMBIA RETAILER with whieh i» Ineorporatsa tu»< it C thai**: i:K\ii*:\v A| ir* 90 per cent of STEVENSON'S QUALITY BREAD IS SOLD BY RETAJL GROCERS THE WISE GROCER WILL UNDERSTAND WHAT THAT FACT MEANS TO HIM. Phone Fairmont VANCOUVER, B.C EDDYS MATCHES Assures good profit quick turnover satisfied customers Canadian Chan Through Since 1851 The E. B. Eddy Co. Limited Hull. Canada Many Wheels are Tumi IBS — and the wise grocer is overhauling Ins assortment of Clark's Prepared foods which so many motorists will want for the week end excursions. The motorists will appreciate vour suggesting Clark's Prepared Foods. A window display is a good in trod ud ion. Let the Clark Kitchens help you. W. CLARK, LIMITED, Montreal EiUfeiti-Smt-nti il MSStn#1, 0*"» | *< limi, Que *«d Hartttw, OM. WAFFLE BRAND FANCY TABLE SYRUP IS EXCEPTIONALLY 0000. Note: Wt could nol improve tho syrup 10 we have improved tho container. Kelly Confection Co. U 1100 Mainland Street VANCOUVER, B. C '•'I THE BRITISH COLUMBIA RETAILER With which i.s incorporated the B. C. TRADE REVIEW. 17 .,ss himself, and one whieh leaves the door open for ,.,,.,. Reception and dishonesty than any other system wIti« h could be devised. Should be Strongly Opposed Viewing the proposed turnover tax from all angles, ,,;a,l merchants would be well advised to study it. iin,i u,< feel that when they do so they will vigorously oppose i' and aak t° be exempted from its operations. 11 those manufacturer*, wholeaatejni, bankers and fin- nneial institutions who consider that ii would work 001 io their satlafaetlon wish to apply it to themselves, we I ,,vf no objecion to aaawting them to bave it tried out, providing they will have ita operations confined to themselves, but, M far gj tin- r«*taii trade of Canada s concerned in which millions of dollars an* invested, and "i which the largest percentage of merchandise imported or manufactured «*** turned over to the eon- sumi rn «•« b year, and whieh has placed upon it all taxes and all Other f'^tN and which they, In turn, have to take chances on, through changes in styles, and other losses, and if they am then called upon to pay i turnover t«x whether they make a protit or not it is, ui our opinion, experimenting with s system which w-v consider tt unwise for the retail trade to have any-* thing t«> do with, R M. A. FINI8HES SUCCESSFUL DRIVE IN VICTORIA At a recent luncheon of the executive officers of the Victoria Branch U M. A., following tin campaign f<>r a memberahip increase which ha* been under way n th** capital city, B, H. Gordon, organiser, reported that the total of new members signed and paid up during tlie drive was forty thr.-e. The old total member- H lip in Vi toria is therefore trebled by additional paid up members, and a further number ol merchants have signified their intention of sffiliating themselves with tin Association in the near future, according to a statement made by Mr Gordon It ha** heen suggested that another drive In* planned shortly, in which new members of the association will have the opportunity of participating, BEWARE NEW CHECK SWINDLE GAME Crook Steals Monthly Statements From Mail Boxes and Pays Deals With Worthless Pay Checks One of the cleverest swindles that has come to our notice for many months is being practiced on depart m< ntal and other stores south of the line. As the dwindle ean be worked more or loss easily in any com niunity, it in well that merchants m this province be on their guard. Tins check swindle is worked as follows: The swindle*? learns the time when monthly state ments are sent out to charge customers. Securing a lint of names of these customers, he probably watches the houses, and finds out When the letter carrier makes Ins rounds. Qoing to the houses immediately after the Carrier makes a delivery, he takes the letters from the house mail box. ami picks out the ones he thinks contain hills. With these hills in his possession, he goes fo Ihe store and states that he wishes to pay his bill ll'* Muds, however, that he has not sufficient cash and then suddenly remetohcra that he has his pay check payable to himself, which he will endorse and hand over in payment Of tlie bill. Needless to say this check is always drawn for considerably more than the hill, usually on a well-known local concern, and he re- ceives the difference in cash, the department store owner congratulating himself that he has customers Who pay up so promptly. When the check is turned into his hank, however, it is found to be worthless, and the crook has escaped. CANADIAN FOODSTUFFS TO BE DISPLAYED IN LONDON STORES Twenty of the largest departmental stores in London England, through the Association of Retail Distributers, have notified the ('anadian High Commissioner that they are arranging a week's window display in London of all Canadian foodstuffs which are to be exhibited at the British Empire Fair. Similar displays, it is stated, will be presented throughout the provinces later. GEORGE S. HOUGHAM SPEAKS AT ONTARIO CLOTHIERS CONVENTION. At the recent annual convention of the Ontario, Clothiers and Mens' Furnishers Association, George S. Hougham. travelling representative of the Dominion Hoard. K.A.M.. addressed the gathering, antl briefly outlined the plans formulated for Trade Seetion development. He informed the delegates that the present time he was working for the Retail Merchants' Association hy travelling about the country visiting various localities and studying the problem of developing trade sections, such as clothiers, that would be Dominion-wide and representative of the various busi- iies>es having memhership in the association. He said that tin association desired to promote these trade sections and told of what had been accomplished up to today. Illustrating what an active trade section can accomplish, he told of what had heen done in the drug trade in British Columbia to protect its members from price-cutting competition, and said it was no .stretch of the imagination to say that with representative trade sections in all lines similar work could be done for anv branch of the trade. VISUAL PRESENTATION. The "value of visual presentation" is one of the standing subjects of discussion among advertising experts when they meet to tal*k about the "pulling power" of various appeals, 'reason why" copy, "securing consumer acceptance" and to jungle the other technical topics which are a part of the science of modern merchandising. Translated into the vernacular, this principle is expressed hy the admonition—"Say it with pictures"—and this is exactly what the Carnation Milk Products Company Ltd., has done in the striking illustration which is being featured in its 1924 advertising. For years Carnation has been telling the public that it is "twice as rich as ordinary milk"—that it is "just pure cows', nulk.'* with abouthalf the water evaporated"—has instructed housewives that they could add equal parts of water to it when using in recipes calling for milk. Now this idea is expressed so clearly and forcibly that even a child can see it by showing the Carnation can with its familiar red and white label Inside a regulation quart milk bottle. The explanation "You can dilute the double-rich contents of this can until the quart bottle overflows with pure milk" clinches the impression made by the unusual sight of the can in a bottle and amid all the wonderment as to how it ever got in there, the thought still holds that within the confines of the can theiv Is sufficient milk to equal a quart of fresh milk. Whether used alone or with the recipes of Mrs. Mary Blake which have become so popular with women all over the provinee this "can-in-bottle" illustration strikes a new note in food advertising and will help many a British Columbia groc er to increase his business as "the modern milkman," by selling this madein-Canada product. 18 THE BRITISH COLUMBIA RETAILER With which la Incorporate-** th* 0 Tiunrc iikvikw Apri A "RAVEN" Manilla "GARRY" Light Kraft "RUPERT" Heavy Kraft Brandt of Paper Baga Represents the beat in QUAUTY SERVICE SATISFACTION PRICES ARE RIGHT NORfOlK PAPffi CO. LTD. Sey. 7868 163 Water St VANCOUVER, B.C. Agents for B. C. Woods Manufacturing Co. Ltd. Winnipeg, Manitoba. fmm tmtt alitmta tha aimmkta tatk tttmietata atl that am* mrattl tka «•«»« matlla •*•*» thama watk am** aaatm. Your Customers Will See This The new series of advertisements in British Columbia newspapers and thc national advertisements of Carnation Milk, which circulate throughout the Province, will feature this striking "can-in-bottle" illustration. Impressed with the purity, convenience and economy of Carnation, Canadian housewives will undoubtedly increase their use of it. Your store can profit by this new business if you keep Carnation Milk attractively displayed. Aak tbe talesman about n«w display material "Made in Canada" Carnation Milk Products Co. Ltd. 134 Abbott St V.ncou-rer, B. C. "VI THE BRITISH COLUMBIA RETAILER With which Is incorporated thc B. C. TRADE REVIEW. :9 Canada's Trade with the United Kingdom and the United States ■•j,,- Dominion Bureau <-f Statistics, External Trade [jrancli in bulletin Ho. d. shows thai imports to tins mtntry from thc United Kingdom during the pant twelvemonths have registered an increase of over $15,- (KM)(XX) ss compared with the previous twelve month npriod. Tin* t«»tjil volume <»f exports, however for a similar period havs fallen ofl t<- the extenl of some $25,000,000- The foUowing are the figures given by the department as representing exports to, and imports .,-,.,„ the Old Country Imports. Total imports for the year ending February 1923 1140,133,334 Total imports fW the year ending 1-Vhru Hry, 1924 155,179,402 Exports. Total exports for th« year ending Pebniary 1023 $881,762,475 ivtai exports for the year ending February \*v)\ 355,838,316 Among the principal imports which will be of in lerest to our readers an* the following: Groceries, tic— Batter, rh>*»-ji«* ... Coffee (green) KkK* Prultl (total) Sugar (totalj Tobacco (total I Vegetables— Fresh nnd Canned Dry Goods, Boot** and Shoes, etc IS month** ending Febrnarj im 880,063 108,985 646,340 130,116 611.1)1 35 KtT 188,034 579,676 878,715 1*9*13 lb* "\tji22 -J 319,086 lb& 33,90-1 * 10.393 n** (63,331 dos. ?9 I 1 1« l m a. i 697,760 i 448,608 * 374,978 I 147,036 Cottonx (total) Varus, rot ion Fabrics, (blesebsd) Fabrics, (dud) Fabrics, (printed) Rmbroideriei I.UCI' Wearing apparel Furs Huts ami caps HldtS S&d skins**, (raw) Leather, (mfd.) Boots and fltop» Clocks antl watches Silk Silk >artt (aril ) f * ul * ul * $ f I lbs * f rn t Yama (woollen) N1" $ Carpets nnd ruga J Dress goods (to bv dyed) «<i Y& II »* ,,,,,,, v Tweeds yij $ Worsteds snd eoaUngi >'•■ ii H > 17,888, 938 1,588,986 1,369,906 3,345,043 19,343,993 5,374,949 9,819,897 1,934,334 (4,865 1,787.904 637,408 338,604 966,064 nss.117 736,197 897,986 13,660 2 868,979 467,804 1,143,931 8,166,807 8,946,893 1,184,084 6,176,788 3,016,686 8,138,841 8,051,449 7,858,596 11,067,718 397,818 19,408,358 1,418,461 1,184,564 5,167,647 35,383,301 6,704,631 7,684,646 1,601,808 88,646 1,674,688 578,816 830,984 s*i7,:'ti,; 1,806,836 1,060,885 663,445 54,066 8,847,887 s-s:i,r>ii 1,678,809 8,086,169 8,706,806 1,361,160 4,809,089 1,911,808 1.5:10.302 1,871,885 6,683,016 9,869,749 Hardware, etc.— Palnta and varnish $ Tableware, (china) $ Plate glass $ Copper $ Iron, total $ Rolling mills products $ Wire -$ Hardware and cutlery $ Furniture $ Drugs, etc.— Drugs and medicines $ Musical Instruments- Musical instruments Autos, etc.— Autos, freight No * Autos, passenger No 634,621 2,242,937 561,290 116,494 12,643,934 6,394,577 948,907 974,421 103,453 901,706 77,551 673,206 2,504,836 615,159 382,942 17,981,297 7,589,217 1,709,977 1,062,935 189,555 1,075,687 109,725 Auto parts 0 23 16 s 77,169 46,151 0 44 30 1 182,439 150,382 $ 54,151 37,500 The following i.s a list of the principal exports to the United Kingdom, and value of same: 12 months ending February Groceries, etc.— Butter ... tbs. " $ Cheese cwt " $ Kggs doz. " $ Salmon (canned) cwt * Fruits, total $ Meats, total $ Bacon and hams $ Milk, (condensed) $ Sugar, total $ Vegetables $ Canned vegetables lbs. " $ 1923 17,527,607 6,429,378 1.090,593 19.871.377 3.158,070 1,251.010 60,272 1,317,948 6,593,055 24,103,412 23,011,923 1.079,148 13.922.361 533.278 5,598,256 532.422 Dry Goods, boots and shoes, etc.— $ $ $ * * Cottons Furs, undressed Leather, unmfd Leather, (sole) Boots and shoes Boots and shoes, rubber $ Wool, total i Hardware, paints, etc.— Binder twine $ Paints and varnish $* Metals, total $ Hardware and cutlery $ Silver ore, etc $ Paper, total $ Furniture $ Drugs, etc.— Drugs and medicine $ Musical Instruments- Musical Instruments $ Autos, etc.— Autos, freight No $ Autos, pasenger No $ Auto parts $ 127,037 4,924,111 1,084,905 266.415 13,797 277,321 27,785 73,997 188,792 19,262,889 343,600 2.762.219 2.931,033 24.366 206,96ti 41.372 103 59.055 12,448 8,486,701 858,566 1924 4,365,597 1,519,849 1,102,393 22,134,915 2,543,510 902,576 132,468 3,046,371 7,869,599 18,538,139 17,651,133 1,215,752 8,541,310 893,017 10,850,435 890,603 142,970 5,928,959 1,163,605 539,552 30,616 332,584 267,461 93,184 173,711 18,842,151 486,601 2,588,346 2,114,411 27,603 277,420 38,083 2,309 1,019,626 8.513 5.797,526 655,347 >0 THE BRITISH COLUMBIA RETAILER with which is Incorporated the tt c TBAD8 hkvikw. April The "Pair of 4X Advertising [ ■■ o\ THE MpuU" of our consistent advertising means that jt creates a willingness to accept Shelly's 4X Bread, Tin fact that these customers eome again ami again indicates tbe nui- form goodness of 4X Bread, Every person who comes in to purchase a loaf of 4X Bread is a potential customer for other lines. SHELLY BROTHERS VANCOUVER NEW WESTMINSTER VICTORIA NANAIMO Sell B. C. Products |>fvflMM% JWkioui&slryfl**; Sell B.C. Products Wild Rose Pastry Flour MADE IN VANCOUVER Vancouver Milling and Grain Co. LIMITED Hud Office and Mill,: Vticoi-w, B. C: '{ ROYAL YEAST CAKES MAKE PERFECT BREAD Protect yourself against variation in quality. Stick to the products whose quality is uniformly high grade* with never a bad lot to injure your store's reputation, RiYfFdl *n<* I08® your customers* E W GILLETT COMPANY LIMITED TORONTO < ANADA Chloride of Lime 16 oz. Package Supplied by all wholesale grocers in British Columbia Mi'.uuffti tur*-cl by CANADA COLORS AND CHCMICALS LIMITED BuoroHlnjl THE JOHN B PAINE CO., LTO. Toronto Winnipeg Vancouver Arc-Ms: STARK & STERLING VANCOUVER, B. C. THE BRITISH COLUMBIA RETAILEP with whin, ia inoorporatad tbe it c. tradb review. * 21 During h similar period, Ihe value of imports io ami exports from tin- United States, given hv the Dominion I'.niuut nf Slutisti»-N tin* ns follows: 12 months ending Februan 15>::5 l»2t ' Import! for eotiHumpiion from tin* United States 5Sf,6S3JiM S08.72S.066 Exports (Canadian) to tks Uoltad itatss K6.8M.S41 426,148,638 The principal eommodltifs exported to tbe United State* an Wood (unmfd) W0,*390,690 paper H-*.,<>i6,i2f> Metals -50,112,080 Pulp 2S.300.000 Grata and products 20^502,580 Gold ore. dual, etc 1292» IVl'lVHM Kl»li 12.928,764 Pari 11367,520 Settien effecti B.7S2.102 The following ii«* coiagrtsei high falued commodities imported from tlie United States: Metala IISMOLSM Binder twine Sl.715,503 Coa) (bituminous) 14410,522 Coal (anUiraeite) 12.088.715 Rolling mill products H,807,729 Vehicles 21.885,011 Fruit* (total) 22.S71.S67 Olla (-petrolenta) i7.3^7.4s", oil, (refined* 10,120,012 POR BETTER COLLECTIONS Oracling Credit Risks by Occupations. Informal on before iio* writer on a year's -work of typical rot-ail credit association reveals thin fa>*t clear- ly ils«* (*ltji* to credit pink whieh a customer ** *»eeupa- lion gives. When the lav? of averages ia applied, and the sn« ntial business '*produced ' for a credit association by .iti occupation or elan* of occupations, appears for comparison, the aafety of eertain occupations and iio* bittb rink of others is sharply shown. Roughly, ever) occupation bts Rood risks and poor risks, bul Rome produce many more <»f tin- poor than others In (ha nty ami ili»in<"» for which this issocistion functions, the moat prolific source <»f claims sre wage- earners whoso employment, while yielding "high pay, is irregular, In periods of jtood work, these people raise their standard of living, antl in the presenl fail to discount the certain periods of unemployment ahead. Merchants in extending iio-m credit fail to take into Recount the fntur«\ also When dull times come, claim* begin t<> flood into the credit association offlee, mosl of which claims are uncollectible until the wage* earner Is again at *s ork Tins ia a university town. Student*, excepting one group among them, prove it**-.'!- grade ertxiil rtsks, landing the highest "f any credil class in the emu awn ity. The exception an* vocational students, who ~* ade the lowest of all risks, County and eity employees are ltigh*>grade risks, Professional men and business men stand near the •op of till- lisl If yott wcn> a merchant in the town to which these •'•'■ 'is apply, ihis Information, available to you through di* local eredli association, would assist yon much » reducing credit losses and collection commissions to ■ minimum If you were loot* enough in business, ol '■■ orm\ yon would loam all this in more or less ex- pensive experience, The cheaper and better way is to draw on someone else's experience, Where there> is ,Ui local oredit association, thi merchant with hall a dozen business men friends in other trades can, by gapping information With them, get accurate line on now, locally, occupation affects average credit standing, Such information ean be used too arbitrarily. Among wage-earners of irregular work but high pav bere are gilt-edged credit risks-families whieh have learned to anticipate the dull periods and be ready for ih.'in. The general condition, however, acts as a signal spelling extreme caution in granting credit to the group in general. BUSINESS CHANGES-BRITISH COLUMBIA AND ALBERTA Abbottford— Hillhouse, P.—Reported sold out. (G. S.) Agassiz— Banford. R. J.—Reported sold out. (Meats). Qalbralth, J. J.—Reported sold out. (Confec. etc.) Chilliwaek— Phillips, Geo.—Discontinued. (Music). Barber. H. J.—Reported sold out. (Confec. etc.) Cranbrook— Hasiam. John B.~Assigned (Drugs). Macdonald. C. P.—Stock sold to Cranbrook Co-operative Society. Kamloops— Kamloops Wholesalers Ltd.—Meeting of creditors held, (Whol. tobacco, confec.) Nanaimo— Grenfell, Titos.—Reported sold out to A. Meyer. (Confec. etc.) Natal— NtcBean, A. A.—Meeting of creditors held. (G. S.) Nelson- Watson Shoe Store—Reported incorporating. New Westminster— Quality Shoe Store—Reported sold out. MacLennan A. C—Reported sold out to Purvis & Watson. (Drugs, etc.) Blair, J C—Reported sold business on Columbia street to <\ C. Smith (Cigars, etc.) Vancouver— Heinz. H. J. ft Co.—Opening branch. (Food products, etc.) O'Reilly, Martin.—Deceased. (Go., Mens* Furu. etc.) Granville Grocery and Hardware Co.—Mortgagee in possesion. Meeting of creditors held. Wallace. A. P.—Reported sold out. (Grocer) White Rock— Balmer, A. E.—Reported sold out to Wm. Lownes. (G. S.) Alberta. Calgary— Brown Ltd.—Succeeded by Sun Drug Co. (Drugs) McKillo!'. Archie—Succeeded by McKillop Shoe Co. Ltd. (Whol. shoes) Wenn. A -Pur based stock boots and shoes from estate of \\* D. Aneud-lle. (It. S., D. C... etc.) Edmonton — Imperial Shoe Store-Change in ownership reported. Jot? Dr'scoll Ltd, Assigned to R. P. Wallace. (Sporting goods), Liws QrOCt IV Selling out. PatrlctaDrug Co. Ltd.—Assigned to R. P. Wallace. (Drugs) YV'ison Pharmacy—Change in ownership reported. (Drugs) Bskewell Vendeveer Ltd.—Applying for change of name to Wndeveti Ltd. n'eas and coffees.) Katp. B. ft Co-Stock sold out to C.C.M.T.A. (Clo.) Leduc— Kelly ft Dalgeish—Name changed to Wyman, Small ft Dal* glelsh Ltd, (O. S.) Morinville— ..,,,,, I v Cote- Successor to Morinville Mercantile to. Ltd. Vermillion— Shit-ran. G. A. F.—Sheriff in possession (Drugs, etc.) Wainwriaht— . C. A. Walton—Reported successor to G. Steel. (Uro.) 22 THE BRITISH COLUMBIA RETAILER with which is Incorporated ths B, C TRADE kbvikw. Apri An open letter to the Trade! Kellogg's Toasted Corn Flakes Waxtite or London Kellogg's Bran Cooked and Krumbled Kellogg's Krumbles-All Wheat Ready to Eat London, Ontario, March 27. Gentlemen:— We feel sure you will be interested in learning that the Battle Creek Toasted Corn Flake Co., of London, and the Kellogg Toasted Corn Flake Co., of Toronto, have consolidated their business. Both the London Package and the Waxtite Package will still be offered to the trade, but the Toronto plant will be transferred to the Head Office and Mills in London just as quickly as possible. Until you hear to the contrary will you please send your orders for Kellogg Waxtite Corn Flakes, Krumbles. Bran and Flakes to the Toronto office and orders for the London Toasted Corn Flakes to London. The amalgamation of these two companies will be of general benefit to everybody for not only will allow us to greatly enlarge our manufacturing capacity, thus enabling us to better serve our customers, but by using the combined Sales, Advertising and Pro motion staffs we hope to be able to stimulate and supply a still greater demand for the ever increasing sales of Kellogg's Products On behalf of both Companies we take this opportunity of thanking our good friends in the trade for their loyal support of the past and trust we shall continue to merit your co operation. Cordially yours, FRANK GORDON, Canadian Sales Manager. Battle Creek Toasted Corn Flake Co. Limited—Kellogo Toasted Corn Flake Company I vi THE BRITISH COLUMBIA RETAILER With which is Incorporated the B. C. TRADE REVIEW. Business at a Glance Mow Peterson Uses Charts to Build Business 23 By II. R. it was the tfi**i week <>f 1024. Charley Hodgkim, , butcher, received in hi* mail a smashing advertising circular of The Pair store, mn by Jim Peterson, Jim hat advertising fever,*' reflected (Parley. "'Too 1(.i! I wonder who's I n talking to bimf" He turn- wi the advertising matter over in his vvif.*, who went lo tin* Fair Store and bought Tin* inside story of The Pair Store's advertising ujis not "advertising fever." Occasionally, we will admit, a dealer i* over-sold on advertising, ll.* becomes entbnsliatte over possibilities in the unknown fieiene^ snd jumps in indiaereetiy, finding the water cold, Jim Peterson's advertising went hack to a system of graphic charts. 1 have examinedbis charts end I believe « description of some of them, and how he uses th* m, will help others, Peterson's is i smalltown business, I have ex- smined charts in many businesses, but none more com* plete snd practical than Hk in g small town store. So the moral of thin report in for tho small store as well ns tin' large one. ih- keeps hi-* charts in a loose leal book. Tin* sys- tern la alioni a year ttnd s half old, and it lias been ((rowing in scope all tin* mm Peterson now has some two dozen different charts. One chart in the book, when I examined the latter, had not been de- developed at all it was a new one just put in, a Comparison of monthly Miles and monthly collections for 1924. When I drop in on this live country dealer a few months hence I shall probably find some more new ones. As Peterson sees s way In which s new i art will io'tp him, he pats it In, Tin- New Year advertising campaign had its genesis m a chart comparing monthly sales of 1923. Across the top of thih chart wen* lh« months of the year, Up tin** left-hand side were sales in dollars Tin* sales of a month were represented by a thick perpendicular lim. There was a great deal of variation in the heights of these line*. Peterson's community-, and the goods he carries, produce seasonal variation in sales. <>n the monthly sales comparison chart, at the foot, he figured ami entered the proportion of the years' buaineaa done in each month, If every month was an average month, this, patently, would be *V-- per cent. In Petorson's case, in January bul 5.82 per cent, of the business had been done and in February but 5,98 per • cm. August, <»n the other hand, did 11.23 per cent. <'f the business and October even more, 11,88 per cent. Uns ness of the other months was: March, 7.12 per cent.; April. 6.02 per cent.; May, 8.20 per cent.; June, 7.24 per cent.; .Inly. ,s.:M per cent.; September, 9.64 per cent.; -November, 9.81 per cent.; December. 9.171 per cent. By seasons winter produced 20.99 per cent.; •Soring, 21.86 per cent.; summer. 86.84 per cent., ami fall, 80.80 per cent. Found 8upply Cots Out of Line There are graphic charts and graphic charts, but all are nrceious little us. if the dealer docs not attack. Or capitalize, the situations ihey reveal. Peterson $ charts are not merely Interesting things, because he ts Simpson as keen as a hound-dog in running down the problems the charts visualize. An unsolved problem at the time «f the writer's visit had to do with supplies. One of his chart*, a comparison of supplies used with weekly gross sales, brought out the fact that his supplies were much too high. There is a standard figure in his business, arrived at by research agencies, and Peterson discovered he was exceeding it hy fifty per eent. Had Peterson spent all his life in his present business, he would have been able to spot the leaks quickly, or they probably never would have occurred. He is. on the contrary a comparative newcomer. Now, he knows supplies are way out of line, and he is a hounddog on the scent. He will not rest until the red line of supplies is down to the safe percentage. Lot me list a few of his charts. They will suggest to the reader how deep Peterson carries his analysis of his business. Comparison of payroll with weekly gross sales. Comparison of weekly sales with sales per employee. Comparison of weekly gross sales with "A" department sales. Comparison of weekly gross sales with "B" departmeni sales. Comparison of weekly gross sales with "C" department sales. Comparison of weekly gross sales with "D" department sales. Comparison of gross and average sales. Comparison of total expenses with sales. Comparion of monthly sales. Sales tendency chart. There is a standard figure in Peterson's trade covering payroll. Of course, fluctuations with individual stores are understood,but the stanclardfigure is something to aim at. The chart tells Peterson he is keeping well within this. He tells me he has reduced it somewhat by putting several star employees on a sal ary-and-commission basis. From another angle, he keeps check on the productiveness of individual employees. Developing the information here revealed, he stimulates backward employees, or finds substitutes for them. From still another angle, he keeps cheek on the showing of different departments. He is aware at all times what departments are in a healthy condition and what arenot, if any. Still another chart analyzes total expenses in relation to gross sales. The comparison of monthly collections with monthly sales visualizes at all times how efficient, relatively, the business is in collecting money. If the red line swings downward, it is a danger signal, requiring immediate attention. A reader might easily imagine that all these charts involve a good deal of labor. Peterson tells me they do not. A member of the office force, he says, was n-adily tra:ned to do the routine work. The expense of the system is negligible, and as far results, Peterson does not merely have an opinion on that point- he knows. •»• THE BRITISH COLUMBIA RETA1LKK with which I* incorporated th* B CS TRADB) liKVlKW. \|»rl GROCERY PRICES CURRENT The following are prices quoted for principal lines of leading wholesale firms. Prices quoted are necessarily subject to mar-vet fluctuations. RAMSAY BROS. 4 CO.. LTD. 10c Assorted Sweet Biscuits, -packages. per dozen S'fi 15c Assorted -sweet Hiscuits, fancy cat- ton, per dozen 1.60 Chocolate Pars, assorted kinds, 2 do*, to a box. per boa W Cream Sodaa, i's. tins, each 40 10c Cream Sodas, packages, dOS- ,H 15c Cream Sodaa. packagea, doz. 1.2-j family sodas, packages, per doten S l.*M Queen Royal Cream .Sodas, per n> .13 •Queen Royal, tins, earh .'IS E. W. GILLETT CO. LTD. Royal Yeatt— 3 doz. pkgs. in case Pure Flake Lye— 4 dot. in case 5 cases 10 case?, 4 dot. in case Magic Baking Powder— 4 ot. 4 dot 6 oz. 4 doz, 8 ot. 4 doz 12 ot. 4 dot 5*^ 3 case lots. Magic Soda, Cats No. 1— l cahe (60 i tb, package**) 5 cases or more Bl-Carmonate of Soda— 112 lb. kegs, per keg 400 lb. barrels, per barrel Caustic Soda (Granulated)— 10 lb. canister (100 n*s in case) 100 ft)B. iron drums I'er case 2.2i* 5,8*8 S.S.*i . S.Ky I 2'> ]2.5i» T. 40 7.30 i i-i 2j.tr, I'er tt, tat Per doz. Cream of Tartar— % lb. paper pkgs. (4 doz. in case) 1 53 £ lb. paper pkgs. (4 doz in case) 2 &<> ft tb. cans with screw cover* (4 dot in case) ;i go 1 lb. cans screw covers (.'! doz. In case . 6 96 5 Ib. square canister?*. \±, d .2 in case) M% 10 lt>. WOOden cases ,4*i 26 tt>. wooden pails ,-p* 100 lb. lined kegs .43 3«o tb. lined barrels ... 4}^ KELLY, DOUGLAS A CO.. LTO. Nabob Products Alum, %s, doz Allspice. No. t, tins doz, Caking I'owder, 4fc 12 oz„ doz. Bakinf Powder. 4*» 16 oz . dot. Making Powder. 12 2\^», dot. Making Powder, 6 5s, doz Making Soda, 60 Is, cap,- Milking Soda, 24 %M, doz liorax, %h, dot Black Pepper, tins, doz Celery Salt, glass, doz Nabob Coffee, small tins each Coffee, Is n> Coffee, Se tb CtlStftrd Powder, doz. Quick Tapioca, dos. CllOCOlAta Pudding, doz. Chill I'owder. small, doz Cinnamon, 2 oz. tin***, dot, 1.01) 2.65 mm. a. la I.3d IS.to r> 38 ,80 . .75 LOfl 1.1/0 . ,11 . .55 AAA , t.OII 1.00 1.60 1 II) Cayenne Popper, 3 tins, do* Cloves, small. d<>* Curry Powder. I o* ifl-i****-*, tlo* dinger, smutt, doi Extracts tall fit-rare) I os. <l*>« Kxtriuts rati flavors) 4 ot, dot GxtraCtl tall Jtavonu g OS. d «* Vanilla Kxttact. I M . dOS Vanilla ESxtracL 4 o> ■ dos Vanilla Kxtract. j ot. dOS Extracts, mantled. K oa. Mac*, small, dot. Nutmen. small, do* paprika, -smalt glass, doi Pastry .*-*j»*re, 3 tins, doi Poultry Pressing. Btxgt, BtTory, Thyme. Tumeric, tins, doi Pickling Spue, do* Ho 1 Marjoram. .Mint. Pttr»l«*> Tartaric Acid, *^a. do* White Pepper, tins, .»»<* Paator «»il. 2 OS, do* Castor Oil, I o* dt>* Kpaom Halts, Us. do* Fruit COlora, 2 M dOS icings (Chocolate, Roae, pink. !.,--t*..-.-. Vanilla, While. Almond, »»range> dos t 44 Jelly Powder, do* Lemonade Powder, *!<•< Mustard, Is. dOS Mustard. %tt, do* Mustard. S%a doa. Sulphur. 14a, dos. Tea, Green i^ti****?. Ss. par rc- T**a, Groan Label, !«. pee it> 3s, n>. package** j n» packafei T«-a, ds Luxe* Afternoon, I it- T«*a ds i.ux-c. Afternooo *)|i pet tt T««a. ds Lttsi Ks pat n> Vinegar. d** THE W, M. MALKIN CO., LTO "Malkln't Beet" Product*, Arrowroot (St. Vincent) Ltd 1 40 i 18 \ tl i h** 4 7*. I 96 *} .... t\n 11 *»> 57 *w» 149 t l*> I IS n» t *M H 110 2 m* j.i& t 3» : IS t«> s If 1 u J oo 1 H 1 16 « V* 2 tfl 13 fl ,6& II .« It io M 15© 12 4 o* ctns. , {w«r <!*•»« 1 *» 12/t ot tx>r dot I',% Making Powder (I 'ure Phosphate) 41/11 oa t»--r dot I OQ UMMis pCf ,1,,* I %:, a/is . per doi 11 *,* Making Soda 12/4 nt. ctns j»er do* M 12/8 o* <t!lS p«*r do* M 1 '0008. 84/8 oz pei d<>» IM i'< (fee (Va< unm !' 'ack) ! tt* tins l>er tl> M Cream of Tartar IW( pore) 12 4 oz. ctns \% *| ot ctns 1*2/1* tins per 'I-.* t»«»r do* per do* 1 '.,<* CllSttrd Powder 4 OS. ctns 5 oz itns jo«r do*. |a*r do* 1 an Lie t»rug Sundries Rorax, 12 4 ot I'ti.tom Salts 12/4 OS, r ctns tns p«*r dog, .75 .60 Sulphur, 12/4 ot. p*-r do* 60 l'*\tl*M*lS \ All • ".hi ilia KI, •thi t ivors 12/2 oz, '2/4 08. 1 OS. l6 OZ 2.', oz. per per per per ■l-.x dot dot, dot. do*. 3. <ili fi.7f» 11,00 2! 00 go.oo 140 4.75 *-« oo 17 00 24,iMi Olyvifltte 111 aa M* 12 4 I■• bts Honey 24 * ot fan M 13 o« )(irw 2« :• Un* tl t# tin* jpijy powd«-r» latt Savors) ii t at LacMHtads Pawdai IS * ot etna US o* ,»hs Mustard It/ttM on* :i *« ot (in** it t» tiaa li/Ss Una Spi«-Mt and tt-mtM-mtoa# VI Sup j i »-< U j tins -)''1i>oj»ow>»! H ,J tin* CtOVSt ll 2 UM «*Mrr)i' iv.ardos- It I tins • "hilt IVw«J**r 'linger 1$ 3 tlo* Mn(*> t*,:"3 !lw» M-»r)«w40» 52 I Has! Mint 18/3 Una Nut-mag. 12 J tlna Ptfsdfea tl I lias Pa rait--) S3 J tsn« Pi*j»try. n-»**«*«t. U t lli*>* PepptTi bleelt, IJ/1 um Popper, eayenae II I tfss pai Prppxxr. wtdte. S2 I ItM P*f PI,-k 11 ox #ph i ti 1 Powttry l»rnaainu It t tin* tafti Kratad ts J Una Wag*. rwht>*d .2 2 DM ttfory 12 1 una „. ...,,.,..,-■ Thjrme 12 1 tin* 1 anMirte si Una Wltol« Cinnamon S3 ctn» Whni*- Katnsg•>. 22 otu Wh la Plrkling 52 rtn» Cilery salt. tap*r bttt • orry Powder, iav<*r una Tea too !« M «*,» 10 J» sin.t m/i^a aawflpd i! la V m«gKr :i <|t« t>«*f doi P*r dot pai doi pat dos l**r fat pet dm iwr doa par dot an >to* lL Marmalade *t 1 [laaa 12 I .Oh,, thi* .til in* Aasorted 1*1/4 tins \i»niot if/4 tn,-. I line k <*urtant 12 4 Una DaauNta 12 4 tin** Oooaeatny 11/4 tm« Ltoganbarry 12,4 tin** Pencil II 1 Una Plum tJM tin* l-Yune, 12/ linn n.,«pi.., m 12 4 (in* Strawberry IJ/4 ur»a |w*r d(M pet do* t«« ',, s pat doi PSf d"» per di * !-■*! ,li.| p*-r dm pnt doa pet dm p4N ItH jM«r dot t-ar do* {w>r not ho in JHC! t|«>« pm dos fat dOt per* dos $»«r Im t»er dl * p*r dot ji*? das P«**r d»* per ,t,il 4>er I * p**r!t» |x*r lt» p-i-r Jt> pet tt. pal -I"* per dnl 7 til It |4 H .' i pei ,1..* p«-i • ;■•* 1 pei dm doi % pet em ' pa, * not \ jn*r do* *) |>r*r dot ft pat doi *i per par dot ih>« P. BURNS A CO.. LTO. Shamrock Prodocti Ajmhlre rolled idtoulders, i»«*r tt> Pacin, Shiinuutk. i-i, (mm tt. Baked ham, ->itii drestrinf, p«*' Ib Creamery (bitter. Kliamrock. rxrlom THE BRITISH COLUMBIA RETAILER With which Is Incorporated the B, C. TRADE REVIEW. 25 .M. Canadian, large in*:- i»> .,.„,, Canadian, twin, pet n* ., t,«.i. Qsmatlon, No *>. lt»«uw ootind, Carnttlon, Ho • ■*• '«*•* Vs hami shamtiak. per tl* Pinion htm* if-M AM, . mion Hacoti. fi-l*» n.i» p«>r It) iilnlon Bt-COO-* io-tt Ibi |mt io minlOO Shoulder*, bOStd and rolled ing. beefi *"' l»rlck» V. Shamrot-k, iw« tt» II . « boned and i (!•• I, IT Jli I ciiseii &n» ""*• m'h j, ;,,..* toogUft per *in I ,.,\ .\*,. 1, 12 to cane ,.,j \.i n. 2" >" etas i„ud. carton. lf*K>9 lmi*1 N«» L OtrtWtfc 3o-tt»a minetmat'L fctfct. s&*n>, net, p«r n» \',..it Uotl, par lb I'.-rk Pies, per do* l*„fk. roaat l«** with dreaaing. "» Smoked ft»h. kipp«^a, '&** l»***~ h» gntoked rtoh. ktptwred aalmon, !»• and iBt lM'r w g, ked Cod, !•■ i»«*r w> ,,.*,.,!,.,( f,,ai, per <b rtelarted *"!.nk»*»s pal It. .14 .24 % .1* .'.'.* 24 23 .18 12 ■tu Ufi IJU i M IT^ II 71 3i M ,i*ms .14 ,t« .85 61 THE ROYAL CROWN SOAPS. LTD. Vsncouver Prlct Lltt—F.O.B. Vsncouver, or Now Wettmlniter. Terms Nett 30 Dayt. "Apex" BOftp Flake*. 24 1 lb. pkt*. box "Apex" Soap Flake*. 12 1 It), pktu. box A L.i FrHtuaisc Pantile, box of 25 BtUf .Mottled, Imix Of 20 ... Crown Oatmeal, 24 6*. Imix of 144 frown OllVS, per gro** CUmtX or Montreal (wrapped) -*1"* 25 Bngll*h Hho- Mottled I...V of 20 GOldett Went 5*. box of 120s Uoldi-n Went powder, 3 tb, liox of 24 Golden l"J«r. tmx of 3d Klondike (wrapped) Imix of 25 KS'-ndyke (unwrapped) liox of 2*5 Kien, ciy trine, box of H4 . Linen (uoarapped) i>ox of 100 liquid Ammonia, 2 do*, qt*. box 24 Liquid Hho*. I do* qt* , tux of 24 Metdianb * Pbli Tar. Ikix of 100 M<H-hnntc * Pine Tar, box of SO OllVI Ct.Mtie, cake*, box of 200 Primroat (wrtrpped) box of 25 4.85 2.45 4.10 6.30 4.90 9.60 6.40 6,30 4.95 6.65 2.60 6.40 6.25 6.IKI 3.90 4.15 4.15 6,60 2.90 4,60 4.66 Extra hard unwrapped, box of 30 2.60 Perfect (unwrapped) box of 100 3.90 Write for Toilet and Hotel Soaps. Special prices on 5, 10, 25 and 100 boxes. Pendray's Lye, box of 48 5.40 Pendray's Powdered Ammonia, box 24 3.90 Special prices on 5, 10, 25 and 100 lioxes. Pendray's Water Glass, Egg Preserver- Pases 24 tins per case 4.60 Ked Crown, box of 25 4.65 Royal Laundry Hakes, 88%, in barrels per tb 13 Royal Crown Soap, 5s, box 120, 1 c/s 5.55 Royal Crown Powder, box 24s only.... 6.65 Royal Crown Powder, 1 lb. box of 50 4.90 Royal Crown Cleanser, box of 48 tins 3.80 Royal Crown Lye, box of 48 5.40 Royal Crown Naptha, box of 100 4.85 Royal Ciown Powdered Ammonia lib.... 3.90 White Wonder, box of 100 5.30 "White Swan Soap. 5s, box of 120 5.55 White Swan Naptha. box of 100 4.85 White Swan Washing Powder, 3 lb., box of 24 .*. 6.65 You're Coming To jLos Angeles in June Gel In touch with wnir local chairman at once for ail detail! Ol the National Retail Grocers" Convention In Los Angeles, Jutit* l$»}7„1849< NatH.tmi Srrretar) B&IS)g**T has I big Job on hit* hand* and mut»t know how Stall) are going 60 that the proper reservation* at tb«* hotel*- and on the train* ran be iM->rur«**tl The Fleischmann Company YE AST SERVICE ABE YOU HANDLING RAMSAY'S M QUEEN ROYAL " LINE OF CREAM SODAS Packed in large and small tins. A delicious appetizing biscuit. It will appeal to your customers. Ask our representative to show you this line or write or phone us order. This biscuit will give every satisfaction. Let us prove this by sending you a trial tin at once. Ramsay Bros. & Co., Ltd. VANCOUVER, B.C. VICTORIA, B.C. MaboB ■^^.JL.ii r-x a k. i r-t BRAND Saves you time when customers ask for "Fresh Roasted CoffeeV That's exactly what Nabob is. The vacuum tin keeps the flavor in~~you sell it "fresh from the roaster. Kelly Douglas & Co. Ltd. T VA( Mrx v Douglas*^ VANCOUVER B VANCOUVER, B. C. lu In or Better Street Lighting Advocated Better lighting of Granville and Hastings streel i.s been advocated by the Retail Merchants Assoeia ion, in the ho,.,, thai Vancouver may presenl a1W - r appearance after dark in the summer months, ana thereby prove more attractive- to visitors. Retail store windows ean do with better illumination -during the darker hours, antl it it appears that the merchants arc perfectly willing to co-operate in this very worthy canst*, providing the lighting company's rates are reasonably apportioned, 26 THE BRITISH COLUMBIA RETAILER With which is Incorporated the & C. THADB REVIEW ■Wil MON H-KNIT March adv^tisemeif tde|astest selling sweaters ever shown in .Canada r Ai . tm j r ^''''"SfJlli^^- '^^wBP^** n&JBmanejm*., "i TSfc jPat***- ..-■>**., JSS&Ak. • «^ 'S£8s£.'* i:'"1 '""'■••iW'.iBSjp.'s?'& ' *■ ' I » // i mt0TL '4fl If I *■' |*||| ;*|V 7ri7 t Vc -'• •V;* ■ - ■ > - * Vi* -*•* ■ , : ■ MH i - -a -i^ -■;■*. ... .>•:&; v; r -m: t . • , . .* ',.\>?*' - "VfefM* '*eWW*»K* ■tHHJ ■w^ TllK BRITISH COLUMBIA RETAILER With which Ik incorporated the B, C. TRADE REVIEW, 27 DEFINITE TREND TOWARD KNITTED WEAR. Knitted outarwe-ar continues to be one of the tu*>st iiiij-nriani departments is the drygoods buaineaa these days, and many novelty effects have IH***!! obtained in the knitting that makes the range almost unlimited. Sot only are separate sweaters an essential pari of every wardrobe, bin suits anil frocks have been established as staples in the knitted wear Held. In sweaters the tailored coat model appears to be moat popular. ami soma of tha newer models art to be seen with waistcoats, or are finished in the double breasted mannish effects, Stripes are very much in evidence, narrow, wide, horizontal, or vertical. Bayadere stripes and bordered models arc features of im* more extravagant sweaters, Closely woven sweaters are frequently to be seen. but Shetlands seem to bave the most prominent demand, Then* is no doubt that She knitted dress season has arrived, for this style was used f«>r all and ever)* occasion during the closing -season at Palm Beach, and manufacturers may rest assured ol s good season. M*»th one ami tWO piece frocks ari- in favor, White, yellow, rvd and green are three popular shades m these garments. Plaids and stripes are to bo seen among woollen sports dresses, man", of them having stripe borders. Skirts are usually in straightline effect with blouses inclined to the midd) style. Suits of tha knitted variety incline to the msnnish type, following the lead of other outerwear garments. Fibre siiu and wool combinations are in evidence, the skirt being plain with tailored pockets, and the coats finished with notched collars, eontraating binding and buttons, Mandarin jackets are to be seen in the more formal groupings, and are sometimes finished with Eton collars, some fastening on the -side, and others closely about 'In* throat Costume suits are in some instances, inapired by Chinese motifs, and coloring, and have either hand-* painted decoration or etubfonb ry in Baatern -style. Vi*r\ much to the fore are three-piece Buits consisting of sleeveless st might lllle iltvssed With lliatell- ing Ja kets Three-quarter Tunics Approved There has- been a growing inclination low aids the three-quarter length tunics, not oni) in the knifed dresses, but also in frocks of Bilk and cotton. They are shown iii straightline offecta, and are worn over straightline coats. Separate coats are also appearing in three-quarter length made of silk and wool and in novelty weaves. Some are wrapped ami others are fashioned after lhe Tuxedo shir with double revers. Lustre yam 18 often Ch08en and blocked patterns are featured. The Slevelcss Mode With the advent of the Biimmer season sleeveless gown modes are rapidly gaining prestige Stripes in Bayadere designs, contrasting colora and yam are good. Necklines are to be seen in the V-shape more frequently, but by no means to the exclusion of other ■iiyies. 'ihese sweaters favor novelty buttons and pateii pockets. The scarf is featured in almost every type of garment—woven or knitted suit or dress. It otten reproduces the color or the ornamentation of the costume with which it is worn, and very frequently has ii monogram. PALL AND WINTER STYLE FORECASTS Specifications for fall and winter styles have been issued by the International Association of clothing designers following a joint convention with the National Association of Retail Clothiers, and Furnishers, which was held earlier in the year at the McAlpin Hotel, Xew York. Styles for male attire for fall and winter 1924-5 are Specified as follows:— The tendency for men's attire is still toward the easy type of sack coat. For the young man the demand constantly increases for the loose type garments. The popular two-button sack for young men will have a loose back effect, ventless, low gorge, lower and broader lapels, low pockets, a button spread of 5 inches, and broader shoulders. The three-button sack coat for young men will carry the same lines as the two-button, with the exception that the gorge will not be cut as low. Button spacing on this coat is to be 5 inches. "The doublebreasted coat for young men will have its call and will be worn in two and three button—two, buttons to button effect. The length of this coat will be 30 inches. Body Lines to follow the same description as the single-breasted sacks. Vests for the above coats will have bottom points of a blunt order, cut! with more length at sides. "The trousers of these suits will be cut full through the hips, straight leg effect, with 19lV knees, bottom IT1*-.*, with and without cuffs. "The Tuxedo or dinner coal is still increasing in popularity, and will be seen in tin- peaked and notch collar effect. "The full dress is coining back into its own. and will be found in greater numbers for events that call (dr formal attire, and should be worn with white vest and white tie. "The golf or sport coat will be simplified in its embellishments over the coat worn in 1928, The easy effect will be largely in evidence, with patch pockets and flaps, and in half-belt effects. "The tendency toward the coat whose lines will conform to that of the sack coat as described for young men will have its call, and will be made in both double and single breasted effects, and will be 45 inches long, with a broader shoulder and low gorge line. "The popularity of the box typo coat in both the single and double breasted effects has not d:minished, but it will be cut with straighter hanging lines rather than the full skirted effect. It will have medium TEE BRITISH COLUMBIA HCTA1LEK with which is Incorporated i>»«* B C TRAD1 UKViKW An pr broad shoulders, set-in sleeves with cuffs. Pockets and buttons*8t low with a liberal width of button spacing, pockets will have patches ami Hap to cover. "The Chesterfield overcoat is gaining in popularity and will be more frequently seen this season than heretofore. It will be worn in plain, smooth finished fabrics. "The ulster will be 4 button. I) It. 4-S inches long, convertible collar, two-piece belt across the back. With two buttons ami set-in sleeve. "Another overcoat making a bid for popularity is known as the Guard. This coat will be cut 4b long, with a button spaced 7'*j inches from ed-ge, four button, double-breasted, with three buttons lo button, low- gorge, pinch pleat in back, inverted pleat in centre. Belt across back. Broad, straight military shoulder effect." MILLINERY Larger Shapes Appearing Generally. Wholesale houses are just now bringing out a few of the larger hats for dressy wear which generally find n sale later in the season. These run to rather ,■<■,•■.„ trie styles, brims wider on one aide than the other or with wired petal effects, Kim* Milan straws lend themselves mosl readily to the small hats, bul a great deal of straw braid of thr plainer weaves is being used in conjunction With (aff. eta. There is also a strong suggestion of tulle being used in ihe later dressy models, A Slow buyer, just returned from Paris, artirne that blaek continues to tie tbe strongest color not* there; but here in Canada she finds it is superseded bi combinations of black and white h seems to have been proven before, too, that the vogue for (dark *.. cures little more than « passing reflection in this nun try. Already, in place of blaek and white, milliners are showing combinations of blaek and canary yellou which have a cheering *ort of fascination for the pur chaser during the drnb weather of early spring Lace trimmings are amongst the most prominent in early numbers Narrow width* drooping an inch be low the brim are shown, chiefly in sheer ehanidh tb signs or in plain tulle with liltle more lhan « pieol edge, With ihes,- are tttforiatecl the nose veil* non Therft year round CEETEEVAIR-LITE /or WINTER S°r SUMMER THE UNDERWEAR ThatWiu Not Shrink ™™"3ZrnmOL **~ammm—*~ Of OALT . 'it i BIG VALUE FEATURES of the "Hosiery That Wears " 1. Tapering toe—gives longer wear. 2. Deeper 4-ply heel—gives per feet instep fit. 3. Narrowed ankh—gives ankle trlmness free from wrinkles. 4. Deep elastic knit top—fits knee snugly, yields with every moveaient. 5. Double soles—for extra mile* age. 6. Special numbers—for those who require an unusual com bination of sizes. Your Customers Are Out For the Biggest Values They Can Get GIVE IT TO THEM With Circle-Bar Hosiery Today more than ever before, your C-SStOIBtm art- d.t.rmirud to KH He* most hosiery value for their dollar Wide awake dealers ar** Riving H «o them with Cirri-' n«r Hoslerv Its 6 Hi* Value Feature** imprest* a customer at a ttlanee with the »*tir» value offered Comparison serves tu sip-nut hen ihi* impression Longer wear and greater comfort prove it Retail -Ssttsfledi CttStOBItrS, Inrren* ed ISlSS. Cheek over th*- r, lliK Value F.-aiures of Circle liar Hosier) and lei u« s.nd you price*, Vou win be quirk to realise Lhe nnpsnUJed valaes Circle-Bar Hotter) includes ail ityles tor men, women and children, In botany wool. silk, silk and wool combination*, m«'rc«ti««*d list*- and eashniere. Circle-Bar Knitting Co. Ltd. Kincardine, Ont Mills at Kincardine and Owen Sound Mktliate HOfiltKY •I-J4 THE BRITISH COLUMBIA RETAILER \Mth which Is Incorporated the 11 C. TRADE REVIEW. 29 leading in veiling departments, Araongsl smb. the m«ist acceptable seem to be those with a tine open mesh ,m,j the tiniest of designs, in some instances no more nan a straight row of chenille dots. SHIRT8. In eoimelion with Canadian shirts it is interesting io note lhal the broadeloth* and other mercerized cloths show a big variety of patterns and colored jfrOUnds, as Well gS the White effects. These fabrics promise to be increasingly popular tins spring am! summer, ami shirt makers look lor tbem lo be big sellers during the coming fall. They meet the require. ments of men who desire a better elass shirt at a reasonable priee, and they aro shown in a variety of patterns that prevent tbem from getting monotonous. Big demand for mercerised cloths. Nothing haa yet been seen that will take tin. place of these cloths, ami any doth that does replace them must have Outstanding merit The consumer seems to value their appearance and durability; the merchant Rods that they sell readily, and tin* manufacturer says that the mills are only now learning to branch out and construct new ideas in these fabrics. There is no limit io tin- amountof variety lhat can be produced iu thou. and il is a safe assumption that ihey have taken their place as staple cloths, lhat offer immense possibilities* for introducing am number of novelty efFivts, NEW ARROW COLLAR FOR SPRING. In the introduction of the style for spring, the makers of the Arrow Collars have given the trade an entirely new conception of tinea in tlo* Kebo. This is a moderately high turndown foliar, with deep well inrned points. The band is iv. iti. high above the buttonhole in the baek ami lhe points are 'JC. in. dee*p. The points art* cut in a slightly enrved line that gives file knot of the eravat room to fit well at tbe top of the Sand. The front spicing is very slight, and ihe points hi. closer together than In the average collar of this 'ype It is a good looking comfortable starched collar that harmonitea well with the mode in cravats and •durts of ihe day. PRINTED FROCKS POPULAR Printed > repo de chine frocks promise in be very popular this summer They an- one-piece models on slender lines and depend upon ihe decorative quality ' f 'heir material tn furnish all the necessary embellishment of the frock, Often this frock in part of a ihrce-piece suit, in which event the lining of the coal corresponds to the print on the frock. HEADBANDS FOR SPRING Although the bandeau seems to be losing its popularity because of tiie ever-Increasing tendency for bobbed COiffurCI it, OOmea baek tics spring in many pleasing new styles* The vogue for the high comb as Well as the bandeau presupposes that at least lor the formal occasion lite ultra-smart woman must again revert to her former elaborate coitTure. Paris .sponsors beadbamls of cul steel and in charming*, dainty mil terns. The fan. large or small, is also here again. This ''ine fashioned of rial laees. sequins and occasionally of metal laces. NECKWEAR. The latest novelty development, the Mali Jongg craze, lias been taken up and adapted to neckwear. These particular cravats, known as Mah Jongg cravats, have a solid background of high grade silk and wool crepe upon whieh is embroidered bamboos, winds, characters and circles which are the recognized symbols used iti the game. The effect produced is very striking and it is believed that the popularity of the innovation will increase in direct ratio to the Widespread and constantly spreading influence of the game. Another range of neckwear for the season is "Silver Kin;',*' with colored patterns resembling the* cover nf a golf ball. Printed silk and wool poplin is also expected to be a popular number. These ties show a harmonious blending of colors and their added lightness in weight make them particularly desirable. There is likewise upon the market a number of biased stripes and neat figured effects in various colors. It is further felt that bat ties will come in for a large measure of popularity and will be revived more than at any previous season. In this connection there has been arranged a wide assortment in parallel stripe effects as well as in diagonal squares. THREE DIFFERENT TIES IN STYLE There are three different kinds of bow ties, all of whieh are correct in style. One is thai of the pointed end, one is with square vnd, and the third, the butterfly bow which came to us from England originally, only in the form of a dress tie, and now to be had in all sorts and varieties of patterns and colors. A point to remember in regard to bow ties is that, no matter what shape you use. the bow should not be small. Th° butterfly bow. because- of its construction is guarded against the appearance of a small bow, but with the ordinary ties, one must be sure to get a tie long enough for an ample bow. Besides the polka dot bow ties which outnumber all otliers, we have seen some attractive striped bows, some diagonally and some horizontally striped. Among the latter we bave noted some of brown and blue, and some of light and dark brown. Both of these ties might successfully be worn with brown or blue suit, with white or blue, or tan.shirt, with wing collar. FOR SPRING, IT'S CHIFFON STOCKINGS IN THE NUDE SHADES At cording to Howard Blachford, of 11. & C. Blaehford Ltd., Who has recently been in New York on a style inspection trip, chiffon stockings arc the thing in fashionalbe legwear for spring. The h<»se is for the -.most part perfectly plain, clocks having practically disappeared, and the sheerer the chiffon the more stylish it is. Also, it appears that the predominating shades will be those which mostly resember the complexion of the wearer. "Blush." "Peach" and "Onion" suggest tones that are heralded as the best-sellers. Of these "Onion" is the darkest, as its name indicates, resembling the light brown tinge of an onion. "Blush" and "Peach" explain themselves. These nude stockings are for wear with black shoes, which apparently will be very much 30 THE BRITISH COLUMBIA RETAILER Ap With which is Incorporated the 0 C. TRADE REVIEW. worn. With the wood shades of footwear— tanbark, Mandalay and the like—hosiery will be worn in matching colors, Mr. Blatehford says. WORLD FACES COTTON CRISIS. China only Salvation says Charles 0. Collins, leading exporter. "A steadily increasing tendency in the price of cotton has recently been experienced, and it is being viewed b> economists as the omen of a coming cotton crisis." stated Charles G. Collins, leading New Orleans exporter who returned recent ly from a tour of the Far East aboard the liner President Grant While in the Orient he made a special study of the condition of the cotton market and future productive areas. "In order to forstall disaster, the cotton production of the world must necessarily be augmented." he said. "There are no countries except China." added Mr. Collins, "that are quali- fled to assume the responsibility of remedying the chaotic situation of the world cotton industry. "America, the largest cotton producing nation, has reach ed its maturity in cotton developments." In both India and Egypt conditions are unfavorable, and prevent further ad vancement in the cotton industry," he asserted "China possesses a vast area of cotton land similar in many respects to that of America, while the industrious nature of Chinese farmers and the cheap labor are not obtain able in the United States. In spite of this fact. America produces over fifty per cent of the entire world cotton supply while China's production remains under ten per cent RETURNS FROM EASTERN TRIP I. Claman, president of daman's Limited, returned recent ly from Eastern business centres, and report! that trade con ditions in the East are of a more or less quiet nature The cost of living, Mr. Claman avers continues to be a somewhat serious problem in Montreal and New York, and it appears this has increased more than present day requirements war rant in these centres. Mr. Claman considers that prices as applying to the cloth ing industry will continue firm for some time, since there Is a decided scarcity of fine woollens, and British mills have advanced their prices on fabrics as much as sixpence and a shilling a yard. Any change that might take place will now be too late to benefit the retail trade this year REAL SPEED. Member of Northwestern Mutual Staff Wins High Honors in a Field of Sixty Competitors. Congratulations are in order to Miss LOQiSS Marrhese, a member of the staff of the Northwestern Mutual Fire Association, who, during the recent speed test in the Dominion "Wide tpyewriting competition, Vancouver section, lowered her last year's record of eighty words to the minute. Miss L. MeLeod. who is an employee of the Sydney E. Junkins Company, was second in the Vancouver tests, also lowering her previous year's record. DOMINION RUBBER SY8TEM CATALOGUE Every shoe merchant will want a copy of thel'ilM catalogue of "Dominion" rubber footwear. It eon eisely covers and illustrates the lines which the Dominion Rubber System is offering for next fall and winter, including some 75 cuts and a section showing the various styles of lasts in men's, women's, misses, and children's rubber. New lasts are shown to fit the newer lasts in leather footwear. Among the new lines of jailers got out by lhe Dominion Rubber System is one with two buckles ami three straps the straps be'ng next the top of the gaiter. They are also showing a jersey gaiter with one bwklc and four buttons, which are on ihe side. In men's they arc showing one, two. three and four- buckle excluders. 8H0E 8TYLES Gut-outs an* the predominating feature, an,| -,;■„. dais arc apparently going to have their innings again this coming season. The heel most shown is the 12 8 to 11 8 Spanish, while the sandals of course bave ; • heels and it is interesting to note that the latter are mostly of wood, leather covered, The -ramps ire fair ly shorf, 3 l 8 in, being about tbe average. Borne are shown as short as 2 7■ i*** in. lu materials, grtj •><■/< a Strong, and. of eourse. tin gTOQp of l^ht brown lhadea Mandalay, etc. Black satin appears to be an good as ever. Patent is the trimming most m evidei i Among the novelties nre French printed suedes, whieh are very attractive and of extremely line texture. In the men's linos, the French brogue is th<* most talked of feature that is, a brogue with a aquare<*ettt toe. An effort is being made Ko introduce lighl colors, but they have noi created any very Widespread interest SO far. ROUND TABLE TALK AT CHICAGO CONVEN TION Discussion on Timely Topics by Leading Shoe Men At the Chicago Convention the Pour -Season buying plan came in for a lot of discussion ami the eon census of opinion seemed lo be thai this plan, if cari fully and wisely followed, WOUld work OUt (0 lhe Scl vantage of both tha retailer nod the manufacture! In the Open Forum discussions and in the eddrcn* es of the various speakers most oj the important pre ent day problems of the shoe merchant received con sideratlon, Th** retiring president, -l •! Slator, brought home a point which cannot ba too much emphasised, namely ihe need for loyalty within! he industry li. „a;*i in part: Economic Footwear Distribution uEconomic distribution of footwear must !»•* attained, At the present time all the different units of cur trade are suffering from a lassitude u» business due lo many causes. It is claimed over product ion and UI) der-eonsumptioQ is the great fault, Have we ?,» man) manufacturers! Have we too main retailers! Wt do know that we have b«« n OVenlylcd, and v\r sIko know that the public has grown to realise thai '*" •*' waits jit nt | short while it will probably purehsac shoes at lens than cost price. Premature redttctu sales are to a very great degree ilie causa, Sow, what is the remedv for this chaotic condition! "The manufacturer should study the retail*' *- problems; he should not relinquish for ana momcni the care of bis obi rllenti; be should nol branch oui into new ftcbu il the exopnsc of those customers WhO have been ever faithful to bltll; lie should I ioi engage \p any part of a retail diatributlon of bin pro duct which is inimical tO th>* welfare of bts custom*'- In return the retailer should be faithful to thoac who have assisted in the building of bis business, l-*' loyally by the password Affiliation and cooperation will bring remuneration. 'The larger interests in our business are endeavoring to secure methods of making shoes whieb will cul the enst of production. Different processes arc being developed whieh will eventually be used in the factor ies. The whole trade must lead itself to this one grf»' endeavor, economic distribution THE BRITISH COLUMBIA RETAILER With which i* Incorporated the 0. C. TRADE-J REVIEW. 31 re a TIPS FOR LIVE CLERKS Making the Largest Sales. Good retailing develops what one might call "mind- >ading" ability in the Clerk who studies bis job, The article the customer inquires for, for example, eomes in three or four sizes, at as ui'fnv differenl grades. llou shall the clerk proceed, His procedure, ordinarily, should be adapted to iii,. customer. The skill with which be adapts his methods lo the individual has a vital bearing on his sales volume, on the dispatch with which he gives ser* vice and on the degree of customer good-will which ii,. engenders, Serving average trade, it is unquestionably true lhat a store ean generally almost totally eliminate smallest size and lowest quality sales. An item, let ns assume, comes in IQe, 25c, and 50e sixes. The customer asks for s bottle, not mentioning size. The cbrk's instant appraisal tells him thai the customer is just averagt there i* no reason for believing be has lhe 10C size m mind. So he holds out two bottles the 2.V size and the >0v sine h is a rare customer, actually wishing a small size. who will not take the 2 ."•><■ SIJM and be satisfied. On the other hand, if the customer shows indecision, the alert clerk will point out the economy of the larger i/" Probably a 50e sab* is readily made. Tlure is another way which keen clerks, the fellows who lead stores with their volume, often employ but it is i two -edged tool, and the) exercise care. In stead of displaying two ss/,*s they display but one. Suppose the customer looks like a good buyer, one with plenty of funds. The clerk holds out the 50e bottle, saying, "Is it large enoughf" The larger sizes may be very rarely purchased, but tins approach, the customer, responding to th< suggestion, will a great many times produce the reply, 'what are the larger wees! Let's se*- them." In the much larger number of cases, tbe customer will simple nay that the 50c Bale is all right, On the other hand, the clerk lines up the customer for whal many term a "small potato." This chap romes in with the intention of getting a small size. Holding the 50c size out. the clerk asks. "Is this small enOUghf*' The customer in nmst eases will say that i! is. •"•-till another customer comes m whose first question indicates that be has never purchased the article before. In such a ease, a shrewd clerk is pretty apt '" hold up the 50e and -fl sixes before him, There will b-s a good percentage of $1 sales made. Still another euatomer starts to buy a long list oi article!. Her reaction lo the size matter on thc first one or two articles gives the clerk B nearly infallible '■'i" for bis conduct in selling other articles on the list. The writer referred to these general methods a> keeredged tools. They are, in the sense that the customer must not be made aware of the aggressive seU- in*** effort. Customers don't eome into stores to be they eome Into stores to buy. If they realize a clerk is deliberately trying to jockey them into buying larger sizes, the higher-priced goods, their offense mav be so great that they will forsake the store. Tact-that is the big requirement. The clerk skill- "d in handling the subject can readily, as the writer declared earlier, practically eliminate small sizes and lowest grade sales. TRAVELLERS WE HAVE MET. One of the prominent travellers in the West who wears the U. ('. T. button is our old friend W. J. Poulton. Mr. Poulton represents the S*. D. Stewart Limited; -Mercantile Building, Vancouver, B. C, one of the largest and oldest Manufacturers Agency Firms in British Columbia. They represent among other prominent manufacturers. The Monarch Knitting Mills of Dunville, Ont., who make sweaters, hosiery and varus. Turnbnlls of SO I W. J. Poulton. Gait, Qui, makers of "Cee-tee" underwear for everybody, and The Lang Shirt Co., of Kitchener, Ont., who make Hue dress shirts. The firm in addition to representing these firms and selling from the factories direct carry a large stock in Vancouver and render a splendid service to the merchants of l». C, and Alberta. Mr. Poulton has been in Vancouver for over fifteen years and is as popular with the trade as he is with the members of Vancouver Council No. 284, United Commercial Travellers of America. The travellers are lining up strong this year for the Grand Council meeting which lakes place in Belling- ham. Friday and Saturday, May 2nd and 3rd, and expect to have well over 100 travellers and their wives make the trip. "Bill" says he is going to be one of them and that In1 will have room in his ear more in ease anyone is looking for space. 32 THE BRITISH COLUMBIA RETAILER wui) which is Incorporated the B, C. TRAM ukvikw April J. A. TEPOORTEN UMITED WHOLESALE DRUGS PATENT MEDICINES DRUG1STS" SUNDRIES PHARMACEUTICAL PREPARATIONS 308 Water St. Vancouver, B. C. tWM0VTHN» The Old Reliable c Minards Liniment Co. Limited Yarmouth, N. S. One House For All Paper s. I). A: W, bave man*? patrons who depend upon the house for " Kverv thing in paper."' Pull stocks of School Supplier, wrapping papers, twines, sta!ioner> for sale or business ages, egg crate dividers, building paper's, folding boxes, vtv,, et *. are constantly in hand read) f<»r immediate shipment anywhere. This simplifies buying Smith, Davidson ft Wright, Ui MANUFACTURERS AND WHOLESALE PAPER DEALERS VANCOUVER VICTORIA ^■jag^ji^ MM- BE CAREFUL Fire losses are increasing. On the North American Continent one city dwelling is destroyed every four minutes. One hospital, five churches and five school houses burn every day. Every day forty-one pcraona loae their lives and forty- seven are injured by fire. DONT BE CARELESS; CLEAN LP. SAVE LIVES AND PROPERTY. Retail Merchants9 Underwriters Agency of the 801 VANCOUVER BLOCK m, , „ , „ Vancouver,ee. Northwestern Mutual Fire Association THE BRITISH COLUMBIA RETAILER wiiii which i» Incorporated the b, <:. trade REVIEW 33 Brief summary showing revenge derived from ail source* through Luxury Taxee while in force from May 1st, 1918, until December 18th, 1920. inclusive. i,,m1 revenue derived from Luxury Taxes 688,696,984*28 Approtloned ss foltows On automobile* 17,666,408.1? on pianos and all musical Instruments 1,766,6494)1 On Jewellers 1,688,885.51 Oh aii other merchandise combined. 17,585,465.63 •Urand total $3s.fi9*S.93lM ii **ni, then-ton*, be men that tniomobllee produced ap* proximately 4*,*, ul the total revenue derived--or, iit other words, exceeded all other mercbandiee combined, exclusive ol pianos. musical instrument* and Jewellery h> 170,037.54. The automobile dealer** In Canada, who acted as honorary *.u collector! for the Dominion Government, represent only obi * nt th ol one jwt tent ol the total taxpayer! ot Canada, -and they were compelled to advance their own money in the Gov- • ment in payment ol thrw Luxury Taxei 09 Sfl average of. .it least, four month* before they could past 'he lax on to tbe ultimate consumer, who ii was dearly Intended by the spedaj War Ravenna Act should pay it. thus coating the dealers la Interest carry ins charges alone, |4H,86l 50, or a corr-Mpondlni k»i« to the Ooeefwaeal ss compared with Luxury Taxes collected on other Maes of merchandise, which trai paid onlj at ths time Ol Sale bj *0*tbW merchant*** to th< titimate eon; n-mei When the Luxury Tax was Ural Imposed lis] 1st, 1818, and, again, when retmpOted Mav 21th. 1922. It was made re iroactive on automobiles on each occasion and dealer*! were forced to pay the u»x on ail cart* the) previously had in stock «>r in transit, thereby depriving them from receiving *snj bene f:* •from (he enhanced value of their stocks on hand or in transit by reason of tha Imposition ol the tax, which benefit other merChnntSWere allowed I* WH naturally assumed ihal in the disposition Ol the tax the government would be p-quall) careful so protect the dealeri against loss This was tot done and the dealers were further discriminated against when the Luxury Taxes* were repealed bv Order-in-Council on December lain, 1910, as foiiowi All other lines of merchants were refunded in full for iuxwv Tax Stampi ihe> bad on band, tO th»" extent of $\W, I2r>!»7 The said Mam ps *<*r«* Intended by the Government to perform, and were performing precisely thc same duty as the cold «a«h advanced by the automobile dealew for thc same itttt) and pttrpMi Automobile manufacturers operating retail branches throughout Canada, with which the dealers had to compete »Ud which up to ihe repeal of this tSS 08 DeoombW ISth. 1880, the Dominion Qovemmeni had interpreted to be i" pre ClSSlj lhe lame category <■*■"• the dealers, were immediately given a refund by Ibi Government Ol the Luxury Taxes thej hSd paid in advance on nil the cars ihey had on hand unsold In those retail branches, to ihe extent ot 8171,650.85. A.I the -ano* time the Government declined tO reimburse the dealers tor the Luxury Taxes Ihey had paid In advance on cars on hand and unsold si thst date, on the grouno thai laxea once collected could not be refunded The grand total refunded bj thi* Dominion Government Was, therefore |841,077.8J The clrcumstsncei under which these refunds were made ne identical and on sll fours with the BUtomobUe dealers. bul the automobile dialers were deliberately discriminated ■'gainst ami forced to suffer a loss ol at least $1,860,000.00 which they had advanced to the Dominion Governmenl aa •• trUSl fund, as It Were, until they COUld recover it Horn the ultimate consumer Or purchaser, on whose hehall it was orlg ■'willy paid by the dealers, and received by ihe Government. This money was paid in advance by the dealers in Implicit confidence, and in doing ho the) fell the same sense of security as though It had been deposited in the Tost Office Savings Department, and they were entitled to the same protection. This money was paid by the automobile dealers to the Governmenl for n tax which was to be psssed on to the eon Sttmer, and was plainly earmarked loi* that specific purpose, ana then alter the receipt of the same by the Government, ie Government took action through Order-in-Codncll making it both impossible and illegal to pass it. on. ,..Tk(e npn refund ing of this money clearly constitutes unjus- unable discrimination, resulting in the financial ruin of hum areas of dealers throughout Canada, which brought about unemployment the very thing that the Government claimed they were seeking to avoid by the removal or repeal of the Luxury Tax—and causing serious financial embarrassment and heavy losses for nearly all or those who did survive through being deprived of large sums of working cash capital. Summed up. it will be seen that the automobile dealers while being only one-fifth of one per cent of the total tax- payers of Canada, had invested in advanced pavments in Luxury Taxes on December 18th, 1920, as a trust fund $1,250,- 000.00, while ail the other merchants combined in Canada had only $lfi!M26.f*7 invested In Luxury Tax stamps, which amount the Government refunded to them in full, and which stamps, SS stated before, were performing precisely the same service and purpose as the automobile dealers' cold cash, to whom a refund was denied on the ground that taxes once collected could not be refunded, thereby clearly constituting discrimination. If all other taxpayers in Canada had been compelled to contribute in the same proportion to the Dominion Treasury as the automobile dealers were compelled to contribute through the repeal of the Luxury Tax by Order-in-Council on December 18th, 1820, it would have produced approximately $7,876,500,000.00, or three-and-a-quarter times our national debt, which means the automobile dealers have paid, on an average, 325 per cent of their share of the national debt at one stroke, in cash—an impossible burden—unparalleled in British history. Or, put it ir another way: the wrongful retention by the Government of this money belonging to the automobile dealers, has reduced the balance of the Canadian taxpayers' just share of the national debt by from 35 to 50 cents, at most, for every $4,000.00 of their assessment valuation or financial worth. All right thinking. Canadian citizens who have had the opportunity of reviewing the facts of this case insist upon this serious wrong being righted, and this money being relumed to the dealers, to whom it rightfully belongs, as a matter of plain national honour and British fair play. THREE-ROOM PALACE Time rooms and bath on wheels was one of the striking novelties of the Paris Motor Salon this year. The automobile bungalow has a wbeelbase of 30 feet. There are bedrooms for three people besides the bathroom, kitchen and other conveniences. The driver sits in an armchair in the trout room and controls a 60-horsepower engine. The vehicle sells for $18,500, DO NOT HESITATE ON CURVE OF ROAD Any driver who stops his car on a curve or who attempts io pass another car there indulges in one ot" the most reprehensible practices of the unthinking road user. To those guilt) of doing this when not driven to it by necessity, no or- .1 nan punishment can be considered as being too drastic. LEAVE SELF ROOM IN PARKING AUTO Leave ample room between the front of your car and tin- machine ahead when parking, for the man who parks behind you will invariably run his car as close as possible to yours. It the car Is lefl In a precarious position belter use the tmrking lights even if the local ordinance doesn't require you to do so If someone ran into your car they wouldn't look you up to tell you the sad news. And it" you didn't happen to have collision insurance you would be out Of fuck. MATHEMATICS OF MATRIMONY. Kpluaim Juekson—What you all call ll when a girl gets married free times-bigotry?" Hastus Johnson-Lawsy. boy, you sittinly is ignoramus. Why when a gal gits married two times, dat am bigotry, bul, When she marries de third time, dat am trigonometry. 34 THE BRITISH COLUMBIA RETAILER With whieh is lncor|H>rated tho It i\ TRADB UKVIKW. on HARDWARE, OIL and PAINTS MARKETS AT A GLANCE. Fishing Tackle Demand for tackle is good, dealers are petting stock in; jobbers stocks are complete, Field Fence Sales expected lo increase as season advances. Roller Skates Xo change in price good demand for spring trade reported. Steel Sheets Prises firm without change, good demand reported. Candle Wick Declines With Other Lines of Cotton The price of cotton candlewick declines. Tins decline is a result of the heavy declines that took place in primary cotton markets and which are being re fleeted in the prices of the cotton hardware lines. Gillette Razor Blades Packed in Fives and Tens. Gillette "safety razor blades are being packed in packages of five and ten blades in place of packages containing dozens and half dozens, The prices pel" package have not been changed, which is equivalent to an advance in prices. { Reduction in Quotations on Cotton Twine Following thc recent decline in a number of cotton goods, lower prices jire now bc<*ng quoted locally OH cotton twine. Shovel Prices for Fall Booking Are Issued Slight revision in effect in the prices whieh are issued on snow shovels and furnace ftcroops for fall booking. There is a slight advanet in the prices of long or I) bundle furnace scoops. Automobile Accessories. Summer goods moving well, particularly tools. \<> change in prices have been announced with the exception of some makes of shock absorbers which have been reduced slightly. Tires. Sales exceptionally good, prices showing some strength. Mechanics Tools. Demand for tools fairly active. Stocks in good shape, prices firm. Ice Cream Freezers. Fair demand reported, but season a little early for heavy sales; prices unchanged. Garden Tools. Garden tools moving very well at unchanged prices. Wire Cloth. Shipments on orders good; current orders light; prices fairly steady. Poultry Netting. Pair demand reported; stocks ample; prices steady Glass Sabs have been satisfactory, pries stead*, Axes Sales have he, n fair, prices are unchanged Kails. Wire nails moving wells pries holding with an changes anticipated Builders Hardware Residents] eonsi^uction inereas ng and saies of builders1 hardware are keeping step with if Soil talk tif advancing prices, but nothing definite as * Stocks in fair shape; prices strong Lawn Mower.1 Demand fot lawn mowers picking up. and ship ment* now being made to dealers* pro*., fttrong JAMES H A8HDOWN PA88ES The death incurred Ofl April bfh of James H A* down, pioneer hardware merchant of the west, in eightieth year Mr AshdoWfl httilt up « but*, bun ness m Winnipeg and the western provinces, and bis death will be SOret) regretted by all wtlh whom h< came in contact Two*,* mayor of Winnipeg, iii tie* years 1908*10, Mr Ashdown was ev»r « progression leader, and was held in dvo\* respect by the business community. BIG HARDWARE MERGER FORECAST information from an authentic source is announce! to I " effect that a merger is proposed between Ihre** "f the largest wholesale hardware houses fa Canada If tins materializes, Wood Vallance of Hamilton, •■• Miller Morse Companj «•! Winnipeg, and Mars.. Wells Company of Winnipeg, by becoming "to* hod) Will create one nf the biggest no r.»ers evef announced *n th,* country, MAY ESTABLISH COAST PLANT Ford people will build assembly plant in B. C. if business warrants it. Provided the business anticipated this year eomrs up to the mark, the Ford Motor Compan) will likci.* i-Mtablish an assembly plant im the Coast lo hawih' next year's buainess, Tins >s the news given oul at the annual convention of Ford dealers of British Co uuibia wl. ei, was held m Vancouver recently, The convention was attended by \V |{. Campbf genera' manager, II. Pritchard, sales manager, ami 8. Elliott, service manager, all of thc Ford Motor I om pany of Canada, who .•ante out from thc Easl s| ill to meet tin, dealers and discuss problems in general Mr, Campbell referred to the completion of ,!" new twelve million dollar factory al Ford, Out., •.■•■•* v; THE BRITISH COLUMBIA RETAILER with whi.h li Incorporated the i;. C, TRADE REVIEW. 35 jng u the largest motor factory in the British Kin- ,,,,. Of Caiuula's total export business in cars last , ;,,* |ti per cent was Kord products, the Dominion int supplying Australia. New Zealand and South \in <• m addition to Canadian sales NEW GOODS. CLYMER HEADLIGHT CONTROL. a highly nickeled device clamped to the steering pow! directly under the wheel it places si the finger tipi absolute control ot lhe headlight* wtthoui taking the hands from tbe wheel or Ute eyes irom the toad, u gives sn) degree or Control eperdted from steeringrehetl intensify ol light, truin I'-iy dim to extreme bright bj 1 lUnple nick ol the fingers Basil; In-stalled In i fen minntea Made la two stylet to ft; all make*, at ears regardless ol si*e oi iieering colnmn or ■teerlog wheel and does noi Interfere wiili steering -sheet lock KO 1 for all cars Using I 8 VOll drCttlU; iblS includes Pordl with llartCft No 8 for all 114*3 *»*'H elrcoiu ai need on Dodge and Praoktio. Tin* Dominion Cartrklis Company bave pnl o's tb* market a nei smoktlesa powder »nol shell thai will be equal to the "Regal*4 both in price and quality. DISC GARDEN HOE Madi* di betl saw steel wuit t\| it handle iii finest quality second growth aah, blade can be taken on snd resbarpened. li ha** triple Ihe catting edge ol the old style hoe ami Is sped* AmP l ally adapted tor making seed trenches, cultivating between narrow rows Ol plants and for cutting sod, runners and weeds. Weighl per dozen '.50 III* SIXTEEN SURVIVE 20 ANNUAL SHOWS On January 17, 1904. when the fourth annual automobile show opened at Madison Square Garden, 90 to 190 exhibitors showed comph te vehicles, some ot which could be relied upon to chug at the famous halt turn ot the crank. Sixteen of the names listed in that year are still perpetuated and appeared 00 exhibitors' lists of the New York and Chicago shows this year. They are: Apperson, Auburn, Buick, Cadillac, Franklin. Haynes, National. Marmon, Oldsmobile. Overland, Packard, Peerless. Pietce-Arrow, Premier, Stearns and Studebaker. BINDER TWINE PRICES HIGHER. Hinder twine prices are issued for 1924; the new prices are approximately two cents perpound higher than 1923 levels. Prices on cotton hardware lines are again revised downwarad. CHARGE TRADE RESTRAINT AGAINST ELECTRIC LAMP MANUFACTURER Consplracj in restraint of trade and in violation of the anti-trust law was charged to the General Electric Company and its entire system for manufacturing and distributing electric light bulbs in a suit filed in the Federal court in Cleveland. Ohio. The petition demands that a system of contracts existing between the General Electric Company and the several corn- panics engaged In the distribution of lamps manufactured by Un company may be adjudged a violation of the anti-trust law, and that they be ordered annulled. With the General Electric Company, the Westinghouse Electric and Manufacturing Company and the Westinghouse Lamp Company are named as co-defendants. The suit harks back to patent rights claimed by the Gen- eral Electric Company for exclusive manufacture of tungsten filaments usedi in the better type of electric light bulbs. The General Electric'a exclusive control of them, the petition avers, vests in them a practical monopoly of the manufacture and sale of electric lamp bulbs. HARDWARE NOTES. H C. Shlells, well known in the hardware trade in British Columbia, is again back in the retail business, having opened s store ai 2106 -list Ave. \V., Vancouver. A new company is being formed in Alberta under the name Ol the Prairie Oils. Ltd., to manufacture carbon black from natural gas. The new company has been issued a permit by the Dominion Government, which at different times has re- (used to Issus permits to companies wishing to manufacture carbon black In Ontario, claiming that the supply of natural gas in Ontario was needed for illuminating purposes. The company has a capital of $200,000, and the officers will be as follows: President, Chas. Miller, of Miller, Ferguson & Hunter; vice president. B. 1). McCaul; secretary. T. W. Home; treasurer, F. K. Davidson. STEEL PRODUCTION IN FEBRUARY INCREASED BY 41,309 TONS The total February production of steel ingots and castings in Canada amounted to 70,953 tons, an increase of 72 per cent. Insist on MEAKINS' RUBBERSET BRUSHES Oldest brush manufacturers in Canada. Established 1852. The Dealer who handles our brushes gets the benefit of our experience. Ask for new catalogue. Meakins & Sons Ltd, 829 POWELL ST. VANCOUVER, B. C. Factory, HAMILTON, ONT. 36 THE BRITISH COLUMBIA RETAILER Willi whieh is incorporate.! thi B C TEADl RJiVISW. April SMASHING 'VERY shot will leave its mark on ..., 1924 target if all members of thc gun crew work together. We all know our numbers and our duties on that crew. Let us examine the target at close range and see just what we arc shooting at. The Target The target for 1924 represents the Greatest Sales Year in the history of the Paint and Varnish Industry. The vast acreage of unpainted surface throughout the Dominion warrants the Industry in choosing such a target, and the faith and co-operation of every member will help establish that record. I'M THE BRITISH COLUMBIA RETAILER With which in incur poi a I eil the I* i* TRADE RBVIKW. 37 ~r: I / i.' ■zr 38 THE BRITISH COLUMBIA RETAILER With which is laCorpOrattd the R «'. TRA09 HKVIKW, Am* These Labels Help You Sell More Dominion Floor Coverings Every piece of Dominion Linoleum, Oilcloth and FVltol, carries the Dominion Trade Mark on its face, incorporated into an attractive seal and ribbon label with a different color scheme for each product. This enables your customers to readily identify genuine Dominion products and make selling easier for you. Your Customers Will Look For This Label Always point out to them its value. Play up the fact that your stock of floor coverings is genuine M Dominion M and reap the benefit in increased sales and a growing volume of repeat business. Let us help you plan your windows and other display features. Write for free materials and suggestions. OiWoHi and Linoleum Co., Limited MONTREAL, Canada >l« I'lIK BHITIHII COLUMBIA RBTAILEB Willi which 11 Incorporated il,,. j: r TRADR REVIEW 39 over ihe 11.808 '«"•** produced lo January, me Increase was ,' ,, | whoih accounted tin* u> the ri»c m ih«* Quantity ot hearth basic steel Ingots made tor the use ot the produc* While the <«»tat production showed onlj i slight increase ,u,i ihe monthly average. II marked a decided advance over !,, correspond Inn month ol Ihe iat*i three years, RETAILER! SHOULD KNOW MOW TO APPLY SURFACE SAVING MATERIALS. Customers generally amateurs having little knowledge of paints or how to use them. ir,,- tallowing pointer* which wUI prove ol value to the reiall hardware merehanl are #«%cerpts from an address Riven tc William McLean, representing the J 11 Aahdown Com* pany, bei ore the Qreatw Winnipeg "Save the Surface" club, Speaking irom » painl salesman4! point 01 view. Mr. m< Lean itated that probably fifi> per cent of the retail customers who come Into a paint -store do not know exactly what ihe> want snd tool tor sdvice irom the salesman, snd it is riialli necessary thai the talesman should have the know ledfp reiju tits lo Kive proper sdvice, for the building up ol i store business depends upon ll Dealing with the appll- teflon ol Hal pain'. Mr !!(tit-eati said thai perhaps the most Importanl thing in the preparation 01 the surface. On ps<<s •<; wait! all crachs and holes ibould b* carefully filled up. t'lajtti s* cd pari* oi a mixture-, uf two of plaster 10 one ot whit- I Is gtnerallj used. The addition oi the whiting it* best, . It prevents tin* piaster from setting too iasi Wails should be trashed ii there u any danger of grease, which Ih verj iikeh iii kitchen where Ka# ranges are need, •Nexl the surface should have » coat oi site Under no condition! should slue site b< used, an it quickh deteriorate! ahen st oomes in contact with 'in*- piaster with Lhe result that !!>«• paint beg ns lo pe-el off. All paint manufacturer! make I Wall Site which should always be recommended ot a slS! «SU be made o{ halt No l hard oil varnish and halt gSSOUne. These sises can be applied b> themselves oi can be mixed in the proportion «? about han and bail with the paint ol the color you Inland to oss This also applies to Beaver Hoard md Wall Hoard A great man> people Ret into trouble b) painting Heaver Hoard and Wall Hoard without Sising and a customer should always be put on bit guard sgsinsl this in i case when i uu sre onl] filling up crack! and holes in sn old) minted wall, the repaired parts should be given s coal ol white shellac belore painting, ss otherwise these parts »iii shn« uu alterwardi A had fault with glUC Site is lhal it gives paint an opaque effect Qlue size can be used, however, on wall paper when ll In desired to paint n. Papered WSll! can be painted With IttCCeSS, as all lhal is necessary ti to see thai tbe paper Is secure on tin* wails. •Vftei sliowing twenty-four hours for your sire to gel tho**"* OUghl) dfj you are ready (or the paint When you ujm* halt slr.c and half paint for your priming coat, onecoal oi painl is ail that li required except when while i** used and then only on a dark or stained surface. When the ske alone Is used tWO coats of paint are neces larj and sometimes three when whin* is used. Therefore hall and halt ot paint and slue Is best for priming, as you will gel through With less trouble and expense and Is more liable io kei'p oo painting Flow on at Kalaomine. Flai paint should not be brushed like oil paint. It should he fiowed on like kaleomlne- using i good wide brush with a gOOd length 01 bristle and thS less you gO over it Ihe better, BSlt is a quick drier and In Inclined to leave brush marks. When fiat palm is applied it looks transparent but as n dries tt covers perfect 1\ This is a good thing to draw ciis tamer's attention to because to keep going over it again ami again leaves the wall lull of brush marks when It dries. New walls should be lefl about a year belore painting onUI the heat comes OUI ol the lime II thai is not done the nea. of ihe lime will cause distutegraUon of the paint ami tm whole thing will have to be done over again. There are wall sealers on the market which they claim will prevent this but I do not know with what amount of success. Although flat wall paints are not the most economical and not as easily cleaned as oil paints or Sv>mi gloss paint they are more artistic and pleasing lo the eye. The effeel is more restful and the whole atmosphere of lhe room is more refined. They also bring out the architectural beauties of a room. Draperies and turnkure give better effects against the flat ground than on a gloss finish. Color schemes are. of course, a matter of choice of the householder, but the salesman can be of help in giving the right combination of colors. Vou cannot get a good effect with one color, two or three being necessary. A dark shade should be next the floor, a metfi um shade on top and always the lightest in the ceiling. A stencil round the room is very effective and when the amateur does not care to go to the trouble, a paper dado of the proper-shade is very effective. In washing flat wall paint a cheap soap should not be used, but a good soap and a flannel cloth. Sometimes a customer wants to cover a dark green or bright red paint. These colors are hard to kill. A good way- is to take some of the paint to be used in the ultimate finish and add a little black for the first coat, which will have more effect (han three coats ol a light paint. A metallic paint such as aluminum is a splendid priming over bright red and greens, but it would be rather expensive. Used Largely as Under-Enamel. Flat paints are largely used as tinder-enamel. It, however, should not be recommended, as there is proper under-en- aiucls made whieh give far better results. Flat paints can be used effectively under colored varnishes, where it is desired to change the color. There is quite a demand for that in changing bedsteads into walnut and mahogany effects. For instance, a leather brown flat wall with a walnut varnish finish gives quite a nice effect. The same undercoat gives a good brown mahogany varnish. It can be used as a ground color for graining compounds of all kinds. Semi gloss effects can be obtained by mixing it with linseed oil paints in the proportions of about one pint linseed- oil paint lo one gallon of flat. Flat paint should never be recommended for doors or trimmings, as they would be to easily soiled and hard to keep clean. WILL A STEAM PIPE SET A FIRE? The idea that wood can fire from a steam pipe is foreign to most people's conception. We quote from an adjuster's report. The fire occurred about noon. It was caused by a steam pipe in a concealed space in contact with wood. The pipe was entirely enclosed from the ceiling to the floor In a wood box. two sides of which were torn away before the picture was taken. A bracket at the floor formed the only point of contact with the pipe. I believe it was at this point where the fire started. The pipe was said to have been completely covered With asbestos but I found several places where the covering had broken away, probably due to vibration which gradually wore away the covering where the pipe was supported by the wood bracket." People who pile up papers and magazines on steam radiators should heed this object lesson. MODERN VERSION. ■:!i 1 : I i Grocer—So you want a job? Are you honest? Hoy-Yes sir. But I know that business is business. 40 THE BRITISH COLUMBIA RETAILER with which is incorporated the it <\ TRADB KKVtKW. \pri *\% 11 11/ f **^~ 7* 11 K ~^-a it — 4 £^l> nil wpwj If WW fl Mm .1. Vc w ! t* I A*"> -v 'JL Ll •*» I -,._/»<• — — J ^ IS^ V We Can'f A/a&e 77iem Too Gooc/ One thins I've often noticed since the boss took me off the road and gave me this job inside, and that is the downright thorough way everything is made in this factory of ours. Take our Sterling Oil Stove Ovens. There is just as much care taken with them as with the biggest, most expensive thins we turn out. That probably is why the Sterling is always a ready seller. It comes right up to the Davidson quality, Everything about it is good. We make it of heavy gauge blued steel, which is mighty strong and durable. It's protected by a heavy asbestos lining, which also prevents heat waste, and outside it's coated with a rust-proof combination. That makes it look better and last longer. There are cold handles at the sides, and the drop door has ;i heavy glass panel and a knob which locks in three places. We make them for one or}two burners. The Sterling Personally, I think it would be a gOOi move if you'd drop us a line askinj. for prices. It will pay you. t/u $t4u+t *ja/rtm&<u. y Me»//^ 1(/y:Cay<mM BtUblished l^iin Head Office arcl Factory: MONTREAL. ffttanches Toronto Winnipeg Calgary Saskatoon Vancouver THK BRITISH COLUMBIA RETAILKR With which i« Incorporated the R C. TRADE REVIEW, 41 HARDWARE PRICES CURRENT The following are prices quoted for principal line* of leading wholesale firms. Prices quoted are necessarily subject to market fluctuations. M M4.86 «:• «,;. «'•> Ofl it 7'* ;,9 Zm 1,13 fi «'» ii to 6.16 j *« I (0 7 ' !•* AMMUNITION. Loaded Shot Shells. Dominion; Canuck. || ,; v 16 * 1'*» I » i-ji m * ift ob imperial, ,, . <; v 2< Jt I * v*y H v It & 114 OH" Arils'-'can. _, ,, . ., ., : m r N'ltr.. Club 12 Q Om III eh 61 66 ivi.-r*-. HUfl* Olllt ff'** r m <* Arrow J2 O x 2* * IS • h m .& . Kr, **A i Vie) n Premier Metallic Ammunition Dominion .. abort Btnokelsas rt Long Bojokalaaa !. I'.ifh* Hm-otoO******* V i. Rlfie i.«,*»tmh American, J| •ihntl MtlOk*"!****** .*: umg BmokaiaaN ,*: i. inn* Braokalaaa ■* !. lutt** Laatttok ANVILS ■Peter Wright. lelba to Ut tb*. .**' or«t III Iba Me UCK» !««•>'*' a•*«>*. IH ">* *I3*° '"' *'i:" •-.» ,s*.»ii»i»* bit •* .%«■». aataaated, IM 2<> Us I : :o do*; hunters aaea, 61S.OG «to* am«u- l,Ut«tl NX** iwbwmHe-d. 6J&.S6 i» IIS.09 d08 bars—Crow, IU.fi pot its to* hi*i.tsn«»- Lace, rawtdda nld-aa, $' -W* rut. 1!** at 12 IS Of* IH J"*1''*-* *»* ft! J3<s" n« UK ■**<•«■•• il* at It60 Ml MH lOti ftnLTH. CARIUAOE .--Un full peckageel. H and smaltac »p to Ha '<»«« laaa •*• 50 rr ti«t ovw ts •" '2**;<'!> !,?r !l1''* ' !** 'in's •• £«••*. (tit Im-rth*. Iww I" «»*ff h*t S«'l" »•*-**' ." ptieai la «-rt«**"i BOLTS MACHINE H end »m»Uer 09 to ».|n i-mir. leas 52 2 to off Bat; ow i-ln law 14 off U«; \ I W and % bw* Ml w "ff llii Note aa** i»"t prices In aflfaot i-toLTii STOVE MM *?""> *Sa 8fl I**' HOLTS TtrLTB I (*s :« add IW on ah twin for broken packAf** BOARD, iirtvff-i'ff looo to MM raw, $61 00 p*r I WW f***"' liotLKRH. RANGES—-60-gala, ill W eacn i I l!.l»IN*«J PAPER Tw«r»*«t. Me I" ft 2" p«i rotl AoconAng to qaaVt*" Plain s,1» os II-1T8 Plated. t4t. antique OOPgar a"'1 til *.«.r |«ttr tfttr. ift\4*i i>*t |Mir JiTr f!t*TT»™Wrou«ht ItafiL No »ft< 2-^x2'* M.U per <h>». IHalll 12*° »""* dot.; •S't «l- 1'^ 22 for ,lo« fARPET FKI.T -U ot. £<>lh . f3 2& roll r Arm eh. CUPBOARD -OM eooper ana doll »*rn**« r-t>t«h, tt2 of* i»i»r bo-adred CHAIN CWl l» ekuctrfc weld. 8-U. H-''"" 1-. i tec tt.«. u H H tt»n CHAIN Lofgfng, HI * li f3 w *"•*' h * i *» i.i rr> ench , (<,., I'llttlTKU}*'. K»M»|> CnlViTXrtl N» ° »•*• •" ! fnivrrmi No i Mt.W doa ; t'nlveraai * | IMlc doa Unlvoraal No I, HSW"^ Home No w. W-fO enrli: Home, No ss, II T. rnrh » '•ttt'HNP. nvttuKiJ. Nn " iia •* <;«<•»• No t. til 1ft rnrh: No 2. ftl *« «*n-*l>: NO, I, Sit*. , . i> fti'ti ' i,i:> is mmkM'I.I*. Per lt» 21. f i.nTitFs t.ivr wihk Par aaea, M n • UN dos IM it f> H lottt.i s isit M.M-k 10/1 off ae* list! ItlenkMHth '---In ITS t«ff n,\v iixl t , r \*."Tinit .*ji r<*** IM Net, l*lw i*Si * in f .'.«■ !S*ta t" M ,„ . FILES nrenl Wo«t«*rn. IA\% ofT lint. Hln«*K i' ,.<>» '::,< nfr ti*t ttlvc.KS l'#*r iloe ofllrn f!"*nvv ulrnr * in tl M; :.-it« II t". '".-in W<:* sl" -H • t'cttttffiATFn TEK—Par dosMi pal'*r i-iti M to; n.iti us::,: s-m piM; U-ln IWJ-J HOSE, WATKU Sx.l.pty IM B f,">*- •*" l*ply " * n f.Hit , ,,rt ftA HORSE 8IK»t*:8 Iron. Vo* fl I'1 ' *12'«S per tftntt.s.: iron. Noi 5 and lartar, if « per 10.1 n>f« ... „ IRONS, SAP. COMMON for 1^ "»•••- B t*i<n unit over 2:'«*: 3 t. and r> H»H We KVollH. KIM DOOR Jnpi<n""'- W ' ' ''<r don, LAMP CHIMNEYS A. pat- OSaS S an*.. n 80 per <i.m : A. t»«r -ion $1 Ms •'■ gir «*'»|U> 8 ii«.x tt m per ctoi; n. per <i*>x U-M. si, fi* W t'fr iM tb* 6*11. fll-M t,!4^NTKUN^"""Shorl or lon« K>ob«. Plain. in so doi, japanned, 636.06 iio*. mattim-ks pick, 610.M each; cutter, >i» M <*«'"ii MOWERS, I.A\V.\-.\Voo*lyatt: *-bladexl2 Inch, flit.25; 4-blede)£H inch. fU.OO; 4-blade xt^in ftl ::, Bmpre-w. <-tn blade x 12-ln. 1.2 m. <-Ma<l,- % M-in. PS.Mj -S-lilade x t*-*m tut.:;, Qreat American; is-in. 123 60; IT inch. 125.76; 19 Inch. $28 50. Penn- RUtVanle Junior: 14 Inch. 12150; 16 inch. 12*1 66; || Inch, t2T25. NAtLB, WIRE—Bate $5 40 fob. Vancouver. Cut Ikuu' it *»i< fnii. Venoouver, NETTING. POULTRT—Per roll—2x12. ILM; 2x24. 13 60; 2x36, |4.20; 2x60. $6.80; Ix!:. 12 TS. U24. $5ih.; ix.16, $T,00. NUTS—Per loo h^ advance over list— Square, etnaII lot* $B ~7. aqoare. mm Iota, 61T5. bexaton, j*anaii int>!, $6.26; bexog&n, «aw late, I» M I'tOXS—Clay, 6-7 tt»« 18 40 thu. PINK TAR—1 Kui 66c saeb; K gal, Mc eadii "** sal tie each. PLASTER <»K PARIS 11.60 pi-r 10« ths. RIVETS am» BURRS—Black cerrlafe, 6tb InitT* 57c; N"o H aK-nottwl coi>}H»rwl riv«*t«< No 8 i\<~ lt> ; assorted copper rivets and !»urr» 6Tcj Xo | aasorted coppered burrs ami burrs 3k* p«*r lt». No 8 coppered burrs fTfl |M>r tl» : Coppered rivets 26c per lb. Otsppered burrs STc per lb. ROPB SASH—■British manila. base, 16HiC*, pute tnantla, base Ho. SA.W8, BUCK—Happy M-edtum, $133 each. Happy 5de« IS 35 each; PitHitons No. 6. $1.35 each si'UKvvs-Briithi Sat bead 17)1/10 off list, bright round head, 66/10 off itst; braaa Hat head 574 10 off list; hi ass round head 65 so off list SCREWS, <".V!' 42U, off list. HCRJ5W8 8KT—M off list HMoVKt.S AND SPADES—Olds or Kox. Ill '.* p»-r ikii :s JOneS or Bulldog $14.50 per dot lttuN, BAND—Per IM lbs— ivin. M »°" IRON, BLACK SHKKT-~p*r lOOIbs.-- 16 Koagc 18 10; 4 -fuaffl $6 00; 18-20 guage, $«; 60 26 Kiinice $7 20 IKON. OALVANIZBD 8HHBT—Per 100 lbs. 2*8 Kiuvge AmerW-an or KnRlish 17.75; 24 r.i!»K»* |7 75; 18-2i» Riiage $7,55. SCOOPS- Uoosa No 4. 61T.M doi.; No. 6. H6.S6 >!«>* . No s. 6M.JS A**t, No. 10. $20.00. All above In black finish. SOLDER- v- x H. case k*ts. *t!V- per lb.; leaa tlo par n* SPIKES, PRESSED—Per 100 tbs.—K inch. JT 60 6>16 $T 25: ft in $*'.00. sTvrt.KS Qatvantted feme, is 25 per ton Ti.* In full keirs: (eatvanleed poultry netting. 61 fl 60 oer IM Iba In tu\\ kegs. TACKS—Caroet, T0c off new list WIRE, BARBED—Per roll—4 point, cattle, so rn,| $5 0<v 4-polnt hog. !I0 rods $6.50. WIRE, PLAIN GALVANIZED—Par 100 tt» No I, $* Mi No 12, $6 60 wtnK <> A a —Per IM lbs, No. to, $1M; No 11. I«*> !■": No 12, $6 20. wttiNMiKits Bae, 6H.M *A>a: Safety.. 8«»7 00 do* ; Bicycle, 181.60 dos.; Ajax, UTi.oo not WASHING MACHINES—ValO« water pow- *r w 16 esch; -SeaAiani MUvtric. $76.00 each*. rtn'owtwtl *!7;k. each; Patriot, I18.M each. VTSK3. WARREN SOLID BOX—IS tb« $io oi) each; -*'*1 lbs $12 00 each PAINTS AND OILS. Brandram • Henderson Per Gallon till "EneUah" ordinary colors $4 25 i'ii "Rnirlteh" white ••■'5*1 P-Tt Exterior Oil ShlnKle Stain— Ordinary colors. In 4 gal, cans $1 sr n-.-ens and Oroya, In 4 gal cans 2.0? It.II Anchor ShinRle Stain— Ordinary colora. In 4 sal cans 1.8* Orreni nod Oreys. In 4 gal cans 1.61 PAINTS Ordinary colors, In 1 gal. cans Martin SenOUf poroh paint Martin Senour Netitone white . Gallon $4 80 4.80 . 3.85 Martin Senour Neutone color 3.75 Martin Senour Moor paint 4.15 Sherwln Williams, white 4.65 Sherwin Williams, color 4.30 Sherwin Williams, porch 4.30 Sherwin Williams, Moor 4.15 PUTTY- Per 100 lbs. Bulk, barrels 800!b9 $6.60 Bulk, irons 100 lbs 7.75 Bulk, Irons 25 lbs 8.30 Tins, 5 lbs; per lb 9ft Tins, lib 12% LINSEED Oil/- Gallon. Haw, 1 to 2 barrels $1.30 Boiled, 1 to 2 barrels 1,33 LEAD, WHITE IN OIL- Per 100 lbs. 1,000 tbs. toi ton $17.50 I-ess 19.85 Bmndram's Oenuine „ - 16.03 Tl'RPRNTINE— Gallon. 1 barrel lots $ 1.80 VARNISHES— Gallon Elastic, No. 1 $ 8.06 Elastic, No. 2 7.40 IV Linoleum 6.55 IV Marine Spar 6.95 IV Furniture 3.65 IV Pale Hard Oil 4.60 Less 33 1-3 per cent. Lacqueret $6.00 less 40 MORE LIGHT LIMITED. Trices to dealers. Lamps for $8.00 lanterns for $6.75 Junior mantles per do .75 Automotive Price List ABSORBERS SHOCK—Float A Ford No. 1 at $21.50. ACCELERATORS FOOT—Wireless Ford at $1.75 each. ASSORTMENTS—Cotter pin 13c each; Cap screws 38c each; Set screws 30c each; Machine screw 7«5c each; Machine nut 75c each. BATTERIES—Hot Shot $2.96 each; Dry 6x 2U 55c each. BOOTS—Tire 4-tn. $1.25 each. BUMPERS—Twin bar $13.60 each. CAPS—Kadiator, $1.00 each. CARBORUNCLUM—Valve grinding 6-oa. $4 dos. CARRIES—Luggage, collapsible $4.50 each. CEMENT—Radiator, ft n> Wonder Worker $5.40 dos. CHAINS—Weed 30x3V4 $6.35 each: 32x3ft 67.00 ea'Mi: 31x4 $7.70 each; 33x4 $8.20 each: :Mx4 69.00 each. Less SOr*-. RID O SKIO—30x3>4 $3.75 pair; 32xSft $3.9-5 pair: 34x3% $4.lo pair; 30x4 $3.95 pair; ;Wx4 $4.50 pair. L688 SO-"*-*-. CLEANERS. WINDSHIELD—Presto $160 each; Mavo Skinner $7.50 each. COILS—Spark single $5.66 each; Spark double $1100 each. DEFLECTORS-- Wind adjustable 615.20 pair. ENAMEL—-tt pt. Jet Lac $6.00 dos.; 5-os. Wonder Worker 6*480 dot.; Martin Senour Quick Drying, 1/64 13c each; 1/32 19c each: 1/16 31c each; •% 54c each; 14 96c each; •% $1.70 each. HORNS—Electric $5.75 each. JACKS—No. 200 $2 00 each; No. 4 $225 each: No. 41 $6 00 each. I/ICKS. MOTOMETER—No. »9« $2-65 each: No. 391 $3.00 each; No. 392 $7.50 each. MIRRORS—Rear view $3.00 each. Ol 1,—Mono mobile. lig*ht $1.55 gal; medium $1 60 gal.; heavy $1.70 gal. _ PATCHES BLOW OCT—Locktite No. 2 63c each: No. 3 30c each; No. 5 75c each; No. 6 17c each PLATES—Steo $2.00 each. PLUGS—Spark Champion *53c each; A. C. Titan 63c each: Hel-Fl. 58c each. POLISH, METAL—Klondyke. Vi pt. $1.35 doz.: '* v»t. $2.40 d««.: 1-Pt. $4 80 doz PUMPS—Tire Ace $2.60 each; Crown $150 each. RA TLB—Robe No 127 90c each. Fabric tires, universal non-skid tread: 30x S>«. $18.00. .. „ ., Orev tubes: 30x3% $250; 32x3% $27o: 31x 4 61.50; 3*x4 $3 75: 33x4 $3.85; 34x4 $4.10. Tubes: less 30 per cent off list. 42 THE BRITISH COLUMBIA RETAILER With which la Ineorporatad the B, <*. tuade review. ipn Gluten Determination Facts worth knowing about Gluten. By James .1 Roache, B.S. The two principal proteins of the Hour are gliadin and glutenin. They eonstitule front 85 to 88 per eeitl of the total protein of the flour, gliadin constituting from 45 to 75 per eent of this amounl. When flour is made into dough it is these two protiens whieh absorb from two to three times their weight of water nnd from what is genrally called gluten. Characteristics of Gluten. Gluten in a crude form can In* obtained SB a more or less coherent tenacious mass by washing ii free from starch and Other foreign substances under a stream of water. It is the expensive fores of the gas generated by the yeasts during thr fermentation of the dough which becomes entrapped in th«* particles of gluten that causes the dough to rise in the process preliminary to linking. Like all other protien*, gluten becomes dry and hard upon exposure to heat, this condition is what causes the shape of the loaf to become set soon after it is placed in the oven By starting with a known quantity of flour an ides of the amount of gluten present can be ascertained by weighing the material left after washing, Tin* amount of gluten so determined is known as erode gluten for the reason that it is impossible to entirely separate the gluten from fats, fibre, starch, etc, The protien in crude gluten is found by determining the nitrogen in the crude and multiplying the re- suit by 5.7, the protien factor. The results of a series of determinations show that dry gluten consists of from 80 to 88 per cent pure protien. The figures for dry gluten and the protien are quite closely. The difference between pure gluten and the dry gluten is made up of compounds other than protien. such as crude fibre, starch and some fat and ash. The gluten determination is a valuable indication of the type and quality of flour. The largest quantity .of dry gluten is not always found in the flour making 'the largesl or best loaf of bread. The quality of the gluten, its appearance, and general characteristic*, are important; a dabby, sticky gluten indicates weakness, whereas a gluten elastic, firm, with power of resistance when stretched, has usually the same qualities when baked, giving a loaf of large volume, and even texture, indicative of Strength. Gluten Quantity ami Quality are considered indexes of the bread-making quality of the flour ami tin- normal percentage in the wheat mixture that makes the first patent flour, desired by the trade average around 11.5 per cent as a minimum. A higher percentage of good quality gluten adds to lhe markel desirability of the grain offered for sale, while a low gluten content, or poor quality gluten, indicate* ,, certain measure of undesirabiiity. The flour from the spring wheat is rich in gluten; the hard winter wheal flour ha* a high gluten content ami is suitable for bread-making; the semihard -winter wheat flour is recommended for bread making, cake and paltry making; the gofj winter when I flour is noh in starch, low in gluten, suitable for all baking except bread making, unless blended with i strong flour The approximate value**, of gluten per eeni obtained from two different types of wheat are given |i,*|«,yt Approximates Values Gl Utefl, Si ifl ltll|t<-!5 w inter wi ieat Si *nng wheal Firsl Patent 8.50* i 10.40$ Second Patent 9.24 1(1 HI Straight Grade llllM) 11 Vo First Clear 11 l«l 1 I .!*> Low Qrsde 12 ti* 15.-20 Actual Method for Determining Crude Oluten Apparatus requiredi Chemist a analytic balance Set of weights for this balance Six aluminum gluten drying plates, The plate* should be numbered and should be about 2 inches in diameter, One piece of fine bolting cloth. Strong steel sj alula, 1 Irving oven, One 50 ce, bnrrette, six Coffee cups Washing sink. Weigh 26 grains of flour on an analytic balance and put it into a coffee cup. ,oiii tap water equivalent to the water Sbsorptioil value of lhe -.ample I! I" I'1 e.c,), and Hock into a dough with s spatula, taking care that non,, *»f the material adheres to the vessel Allow th«. dough !»» stand m water ai neon temperw hire for pne hour Knead gently under a stream nt tap water until all the starch ami soluable matter i* removed, This requires approximately 12 minutcH The gluten is ready for the next §tep when no ttirlm* appearance is shown in a glass of clear water when " drop of liquid from the washed ball of gluten ifl lowed to drop into the glass of water A piece of fit"' bolting cloth, stretched over two hoops or over a large sized grain sieve, should he held under the dough 1924 THE BRITISH COLUMBIA RETAILER With which Ik Incorporated the B. Cf. TRADE REVIEW. 13 1,1,. washing it in order to catch any particle of glu- . t|m( escape from the hands of the operator, Allow , e|uten thus obtained to stand iu water for one kour in a clean eofTee eup, then remove and judge for elasticity by stretching. Keep the hands wet while handling the wet glttten ami it will not stick to the fingers. It '«* tLOt possible to describe the physical qual- i,,( s of washed gluten. You must perform this experiment yourself and note the qualities of good and Lhcr Hour. Certain qualities may he soft, flabby or ,t may be elastic and stretched out well, finally hrcak- ing with a snap. The glut, u may be gray or brownish. I? mav readily join into a Arm ball, or you may have difficulty in keeping the gluten together. The conclusion to be drawn is more or less obvious: lir.n gluten with good elasticity usually make the beei bread Mark glutens which have little elasticity and particularly those which you have difficulty in collecting into a firm ball, usually give poor bread. The next step in the operation is to weigh the gluten hall, which ai this stage ss calh-d wet gluten. This is accomplished by placing the wet gluten ball on a weighed aluminum plate, and weighing on an analytical balance. It ts importanl thai the surplus moisture he pressed out of the gluten just before weighing, and it will be found »f the aluminum plate ifl warm thai the gluten may be spread out into a thin layer over the surface of the plate. It will then dry more rea.ii!> in the drying oven. After being weighed, the plate contain- ing th. wet {-Ine is placed in a drying oven al 100 degrees Centigrade and dried to conataul weighl which requires somewhat over 2-1 hours, Re-weigh and calculate this tune as dry gluten SOMETHING NEW AND DIFFERENT IN PIES A variety of excellent recipes. Cranberry Pie. Bring to a boil a mixture of 4 lbs. of berries and -"»■ •_• of sugar in 1 '•_> (||s of water. Prepare a liquid mixture with 4 ozs. of cornstarch in % qt. of water and add this to the berry mixture by constant stirring and when all has been taken up, bring the same again to a boil, after which it should be allowed to cool before using. Pineapple Pie. Into one quart of grated pineapple, add % qt. sweet cider. 11 •_• Ihs. sugar, the juice of two oranges and.the grated rind of one and bring to a boil. Into a liquidy cornstarch mixture prepared as above consisting of 4 ozs. cornstarch. V, pt. of water, there is added 8 egg yolks and this is then added to the* boiling pineapple solution by means of constant stirring until the same becomes thick, when it should, of course, be allowed to cool off before using. The baked pie shells are then filled with the fruit upon which is then placed a layer of lemon custard which should he topped off with merringue. Banana Cream Pie. Peel three bananas of medium size and slice and mix With the juice of one orange and sugar to taste. In tin*, baked shells put two alternate layers of vanilla custard and bananas prepared as above, in the order mentioned and top with a meringue, or still better, with whipped cream. ■ '■ Lake of the Woods Milling Company LIMITED KUkenof FIVE ROSES • FLOUR • The World's Best Daily Capacity 14,200 Bbls. B.C. Offices and Warehouses: 1800 Richards Street 1614 Store Street VANOOUVER VICTORIA Seven out of ten loaves are Baker9s Bread Twenty years ago, only two ami one-half out of every ten loaves of Bread eaten were linkers' Bread. Today in cities, seven out of every ten loaves of Bread eaten are Bakers' Bread. What has made the difference*! The great Fleischmann national advertising campaigns have done their share to educate flic nation to the value of Bakers' Bread. Another big series starts in 1924 to help the baker increase his sales. Your sales. The Fleischmann Company Yeaat Fleischmann's Service Diamalt 44 THE BRITISH COLUMBIA RETAILER With which b| Incorporated thc B C. TRAPS REVIEW, Apri Prune Cream Pie Soak prunes in cold water overnight. Drain water and chop the pitted prunes not too fine. Add '•_• lb. granulated sugar for each pound of prunes and d ozs. chopper pecans. Fill about 12 ozs. of this mixture in the baked shell and flatten out, upon which is then spread a thin layer of lemon custard which should 1"' topped off with meringue. To insure the full benefits of the prune flavor, the same are not to be boiled and a prune selling at about 13e per pound is of a quality that should be preferred. In this way an inexpensive pic is created that will, without question, bring the customer's compliments. Apple Pilling. The applet should be drained imiiudiateh m • ■ It j '*' ||- ing of the can. To this juice there should be added 2 lbs. of sugar, when the same is brought to j,,,,! Prepare tn a separate peecptaele a liquid mixture ttith 2V- o/s of I'orastareti and some of the original aiml-? juice to which ts added the grated nnd and juiei•',,• one orange or a very small amount of cinnamon if tj *, is preferred, Now add the starch mixture to the hoi apple syrup, stimng constantly until thick, when > a mixture is ready it is then added to tin* applei tad the same is read) for tilling. TICKETS AND LABELS MADE BY SPECIALISTS. A specialist, In any calling. Is on* equipped to pro- dues results promptly, satisfactorily and economically. This Is where our plant differs from the average printing office. We carry In stock many tons of colored card boards for immediate use. At one operation, with our modern specialty machinery, we print tit kt>xn in two t» four colors on front of ticket and on the buck; number each ticket the same or consecutively and perforate sheet both ways: or we can print your tickets and re-wind Into rolls to suit, each ticket numbered consecutively and correctly. We make bread labels tn two colors for the price of printing one color. In quantities, and put up Into rolls of 6.000. We make the tickets for tha B.C.E. Ry. by the millions; for the North Vsncouver Ferries; for the Government, ami nil kinds of theatre* tickets. May we not be of -service to you NICHOLSON, LTD. Phone: Bay view 376 80*2 2nd AVENUE WEST VANCOUVER, B. C. Po >ou get lbs fullest BM of -.,,:>-. telephone** Of QOttTSi, non Bf| || [fl call up a frlrwl. or ptMNFi ta qm, with • trAttefttttftfi. festl de um ilwiyi think Ol II **hen >ou ne«-a* to <h» *.<>»-.< thing ptrtooslty*? Ho* nenj times would Mm • * phone tntO >ou tint*** If a btttiBBSI matt, hew much monej votttd the i»*i«*ph*»ne navs yon*? Mao] trips could he *;\\ «**J, if the U*ie*pho»e Vtft BStt) l&Stetd The telephone given iprert ami prompt «-r»mm*.-- I cation with thai p-i*r aortal touch which brings both pftjtffi tO a OO&VCf'SStfoa together That I* wh> II Ittl t»r*wn»* oat of she gmattat factors of Imsta *■■-*■* a nut racial lift IftlTISH C01UMIIA TEHWONt COMPANY, LTO. Beedh-Niilt Chewing Gum Keep Beech-Nut Gum prominently displayed on your counter. Your customers know It stands for the finest in Chewing Gum. Display means increased sales. The extraordinary popularity of Beech-Nut Chewing Gum ia due to ita quality, and quality alone. Only the finest ingredienta the world produces go into its making. Pure chicle gives Beech-Nut Chewing Gum a springy liveliness that captivatea your cuatomers the first time they try it. The abundance of delicioua peppermint flavor leaves the mouth clean, refreahed and invigorated. Every time you recommend Beech-Nut, you have created a steady cuatomer. BEECH-NUT COMPANY OF CANADA, LIMITED, HAMILTON, ONT. 1 I e • e e THE BRITISH COLUMBIA RETAILER With which is incorporated the B. C. TRADE REVIEW. Buy in British Columbia 45 e e e e X WHISTLE Wrapped in Bottles CROSS A CO. Vancouver. PALM OLIVE SOAP 701 Pacific Bldg.. Vancouver CANADA STARCH CO. LTD. 207 Hastings Wast. Vancouver. Milne & *M*J<)eltoii Limited. Wholesale Millinery, Notions and Smallwares. 347 Water Street Vancouver. QUAKER JAMS Made of fresh fruit nnd augur; tnt pureal of ingredient*, will satisfy tho moRl exacting. DOMINION CANNERS, B. 0. Limited VANCOUVER, B. C. MONARCH KNITTING CO. Limited. Mens and womens hosiery knitted outerwear and hand knitting yarns. Represented in British Columbia STEWART 4 WALLACE LTD 318 Homer St. Vancouver, B. .C L Chrystal & Co. Ltd. Sash, Doors, Store Fixtures and Alterations 108 Georgia Street E. Vancouver. PAPER BAGS Paper bags, wrapping paper, lor all requirements. COLUMBIA PAPER CO. LTD. 1038 Hamilton St. Vancouver, B.C. J. S. Maxwell & Co. Representing: Clatwortky A Sou Ltd., Toronto Manufacturers Ol Wax Fugures, "DurEnam" Forms Display Fixtures, in Metal, Wood Glass. Clothing Hangers, Artificial Flowers. Valances, Silk Plush, Decorative Papers, etc. MO Mercantile Bldg.. Vancouver, B. C. Phone: Sey. 1533 IS YOUR BUSINESS FOR SALE Ottr department dealing exclusively in the sale of mercantile Ittd other businesses is organised to give prompt otllelent service at cost usuall> less lhan the difference In price we can procure for you, It pays to list with Pemberton & Son 418 Howe St. Vancouver, B. C. II JEWELERY Complete stock of diamonds, Watches, Silverware, etc. WESTERN WHOLESALE JEWELERS LTD. Cor Cambie and Cordova Streeta. VANCOUVER, B. C. CANADIAN TOLEDO SCALES E. S. CHAMBERS, Agency Manager 424 Cordova St. W. Phone. Sey. 3911 Vancouver. Fire Insurance Retail Merchants Underwriters Agency. 420 Pacific Bdlg. Vancouver. Phone: High. IDEAL CONE COMPANY Manufacturers of ICE CREAM CONES Purest Made Coat Less 335 PRINCESS AVE. Vancouver. Associated Agencies LTO. IMPORTERS Artificial Flowers, Trimmings, Novelty Jewelry, Veilings, Dress Ornaments, Butterfly Wing Jewelry. 615 Pender St. W. Vancouver. BORDEN'S EVAPORATED MILK Vancouver Office 332 Water Street BEECH NUT CHEWING GUM 46 o o THE BRITISH COLUMBIA RETAILER With which ia incorporated the 0 C TIUDB UKVIEVV Buy in British Columbia ipfii t e • e PAPER BAGS J. C. WILSON LTD. 1068 Homer Street, Vancouver. ROYAL CROWN SOAPS Manufactured in British Columbia and guaranteed. ROYAL CROWN SOAPS LTD. PAINTS MARTIN-SENOUR CO. LTD. 1505 Powell Street, Vancouver IK OKU-Ml KNITTING CO. III. J. J. MACKAY, Agent. 804 Bower Bldg. Vancouver. HOSIERY YEAST THE FLEISCHMANN CO. W. S. DUNN. Manager. 1166 Burrard Street Vancouver. J. A. TEPOORTEN LIMITED WHOLESALE DRUGS 308 WATER 8TREET VANCOUVER, B. C. McCORMICKS JERSEY CREAM SODAS McCormick Mfg. Co. Ltd. 1150 Hamilton Street, Vancouver. C. H. KENNEY, Manager. SERVICE TO OUT OF TOWN 8UB8CRIBER8. The British Columbia Retailer will be pleased to furnish subscribers the names and addresses of representatives or agents of eastern manufacturers in Vancouver. We will also advise where their com* modities can be purchased. Carnation Milk B. C. Representative: OPPENHEIMER BROS. 134 Abbott St. Vancouver. Hams & Bacon Swift's "Premium" SWIFT CANADIAN CO. LTD. Vancouver. PAPER BAGS AND WRAPPING Norfolk Piper Co. Ltd. 136 WATER STREET Vancouver. Water Rcpcllant Clothing SU-tCAf ■BEAR -P-fr R. A. SIME- B.C. Distributer Carnal*. »««k aa iaai 508 Mercantile Bldg.. Vancouwtr. tl C. fataUmai Cmvm a %aatm*t GALVANIZED IRONWCAR THE THOS. DAVIDSON MFG. CO. LTD. 123 Powell Street Vancouver. filfe J REGISTER go CHIPMAN-HOLTON KNITTING CO. LTD. E. H. Walsh A Co. Ltd., Agents. 318 Homer Street, Vancouver. FURNITURE fir Furniture of Quality DOWUNO MANUFACTUR INO COMPANY 260 2nd Ave .E. Vsncouver. UNDERWEAR ATLANTIC UNOERWEAR LTO E. H. Walsh A Co Ltd. Agent* 318 Homer Street Vancouver M-MXXi C. H. Jones & Son Limited. Manufacturer* PIONEER BRAND TENTS. AWNINGS. FLAGS AND I CANVAS GOODS OF ALL KINDS I Jobhert of: I Gold Medal Camp Furniture I Cotton duck, all wtdths and we*gnti 1 28 WATER STREET. Vancouver, B. C. 'MMK&mmm<mMMwm%'K'm% T 0. STARK Telephone F. W. STERLING Sey. 6195 STARK k 8TERUN0 MANUFACTURERS AGENTS 1401 Dominion Building VANCOUVER, B. C. FRAUD INSURANCE ALFRED W. McLEOD, LTD Vancouver and New Westminster Good Orange Marmalade A very old recipe and skilful cooking have been so happily united i Quaker Brand Orange Marmalade that this lovely sweetmeat has a wide and growing popularity. Dominion Canners B. C Limited Head Office: VANCOUVER. VI > i I / Ml *£ SwflP y 'h ft /. A DELIGHTFUL EASTER BREAKFAST Easter morning. Herald of Springtime; sounding the call of Nature's awakening to life and vigor. No wonder, mankind seeks adequate expression—in new, apparel—new colors—and in thousands of homes by a special breakfast of Premium Bacon or Ham. But be sure it is "Premium," for, as Easter is an outstanding day, it is but appropriate that you should mark it by that which is outstanding in quality and goodness. Swift Canadian Company, Limited Women's Hosiery that will increase your Sales and Profits # FOR the women who discriminates in buying hosiery, "SILKOLINE" is the answer. It has a large sale and has been a popular and steady line with a large number of dealers for years. "SILKOLINE" is lustrous and durable to a very high degree. Knit from special two-ply silk lisle yarn. Lustre and softness is retained with washing. High spliced heel; double sole; re-inforced at the heel and toes. Made in black, white and popular colors—these aresomeof the features that help you sell "SILKOLINE. Your jobber can make immediate shipment. Place your order now. 1;SP Chipnnm-Holton knitting Company, Limited Hamilton, Ontario Mill* at IImillion and UclUn-J "SILKOLINE"MullH*i9 fn, **-,.« fa m«Jr of tkr ittmr matrttttlt ««•»*/ mttti a**"* p>*p**.u approval from mrm. Hntm,'. tot f$)MI iwcu'l time with a stU, Iio* of lAnr ai or-**//. Pacific Print*»r§ Limited,
Newspapers
Vancouver (B.C.)
British_Columbia_Retailer_1924_04
English
Vancouver : University of British Columbia Library
Vancouver : Progress Publishing Co. Ltd.
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BC Historical Newspapers
Original Format: Royal British Columbia Museum. British Columbia Archives.
The British Columbia Retailer
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