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Tne British Columbia VOL XVII, No. 1. CFPTFMnrD \t\OA *b P** copy; 92.00 per year Vancouver. B. C. OMUr * tmDtK» lsw* Sixteenth Yew Sixteenth Year. / Through a $500,000 Fire This h the DAYTON Computm*: SoSH Sn. 4/4 after tt haul pSSttti through the tlames of /awnto's htg ftre without the least damage ta Ut weighing efhxtttKu. .'\avmfHtn\ing photos show the he in SfSgrott, and still gives accurate weight to the fraction of an ounce ! O.i )a!y I0;h. one of the fterceat fire* in Toronto'* hiatoiy awept the main cl^co »nd waiehouac of the Dominion Stotea Limited, engaging two-thilda of the city's fite- h|hte(t tn an alLmghl btttle. ami re»ultinR in ">>U0,000 damage. Ajfttof tht few article* recovered from th* wreckage waa a No. 474 DAYTON C»m;>«(ing Scale. acoirhed and blackened by amoke but otherwiae undamaged! On being tetted out, thia acale waa found to give weight and ptice ccmputaticna with a-Wkite accuracy to the amatieat {taction. DAYTON Computing Scales j will survive the nowtron\ tests t>» which s ncnle can i»<* subjected. Based on scientific weighing principle*, their accuracy is not only complete but lasting, and la backed by thc guarantee which goes with v\ I TV M'«lt Vt)UR lntMiuesa needa the protection and fast service afforded by DAYTON Scales, Decide now to install n DAYTON of thc latest iype, and get the advantage oi the many exclusive DAYTON features, The in« reduced DAYTON price* arc attractive} and s reasonable allowance will In* made on your old -scale INTERNATIONAL BUSINESS MACHINES CO. LIMITED He** Office ni fnUcy: 300 CAMPBfU A¥L, Y0R0NI0. Service ni Sites Offices ii all Priidpal Giles. We alao manufacture the famous DAYTON Heat Sliecrs, DAYTON Cheeae Cutters, International Time Recorders, Hollerith Kleetrie Tabulating Machines, and other up-to-date business equipment. ANNUAL FALL NUMBER PAPER BAGS Standard-Light Kraft-Heavy Kraft Paper Mills: Lachute and St. Jerome, Qne. Manufacturers since 1870 Thete aw our leading lima and ba*« hs*m ks ftysm the best bag valuta before Ihe r<-uii :r«*l«* dl Canada The paper used in ^'«r maimfaetiiff «* *j-<«*«»H> made Is our own paper tmiu sad ***- actually tougfeer »n*l Stronger, If a better bag were possible •' C Wttsofl, Limited would make o M yeats In ih«- buainewt J. C WILSON, LIMITED Manufacturer! of PAPER BAGS. WRAPPING. TISSUE AND TOILET PAPERS for Wholesalers and Retailers. 1068 HOMER STREET, VANCOUVER. B C. Phon*: Seymour 781 _ MAKE BIG SALES BY FEATURING CROWN A V11 •■ *!.'(»(! -Mr*!*! "■"• Manufactured in British Columbia and Guaranteed by The Perfect Toilet Sea onp THE ROYAL CROWN SOAPS, LTD. VANCOUVER, B. C Omm 1924 THE BRITI8H COLUMBIA RETAILER 3 ■1 BRUN8WICE BRAND Selected, ftnn gardiliea, packed in pur-p naiad oil Thi« lowctt priced rtardine iiti the iuarkct. Th<* highest in food value. JUTLAND BRAND Meaty, flavorful Canadian *ar*iiitMm, paehed Is pan salad oil. Key open- in-jl tin, in Mrt*n$* carton. GLACIER BRAND Thr choicest .Canadian aardinei Set eeted and graded Packed in pure «*|3\« oil Oomtore' finest quality. Uatniy and inespenaive m*«l BRUNSWICK BRAND SARDINES DON'T FORGET that three out of every (our tins of Sardines sold in Canada are packed by CONNORS BROS. If you are not featuring these tasty, nourishing and inexpensive Sardines you are only petting one quarter of the Sardine sales you might have. CONNORS BROS. LIMITED BLACK'S HARBOUR, N.B. Largest Sardine Packers in the British Empire ROBINSON'S FINEST QUALITY CANDIED PEEL ITALIAN. LEMON, ORANOR. CITRON AND CANADIAN CITRON PACKED IN BULK AND l-tb CARTON8 WHOLE OR CUT ALMOND PASTE Packed H ox Cartona, 24 to ea&e s na. Cartona. 48 to oast* GROUND ALMONDS Packed 8-0*. Cartons. 24 to case 4-oz. Cartons, 48 to case WILLIAM ROBINSON, LIMITED VANCOUVER, B. C. THE BRITISH COLUMBIA RRTAILKR September Have Your Customers ny Babi ies ) TF there are infants in the homes of the families you serve you should be getting their Eagle Brand Milk business. Make displays in the window and on the counter as a reminder to mothers that you have Eagle Brand. And suggest Eagle Brand when they are ordering groceries. VANCOUVER, B. C. Factory: SOUTH SUMAS, B. C. I _ *0 • Since 1857 . The Leading Infant Food ■. ■ ■ 1924 THE BRITISH COLUMBIA RETAILER *mtmmmmma ROGERS i ■W. I GOLDEN SYRUP "The End of a Perfect Day" |Made from finest flavoured cane sugar, a special grade of which is imported for the purpose, fl'ut up iu all sizes of packages to suit your customers* requirements, fin packages designed to beautify your store. 2 lb. tini, 34 to a caae. Mb. Um, 12 to a ease. 101b. tint, 6 to a case. 20-lb. tins, 3 to a case. Perfect Seal jars, 12 to a case. The British Columbia Sugar Refining Go. Ltd. VANCOUVER, BC. *w THE BRITISH COLUMBIA KKTAIUCR Is Your Eye On This? We Ue Ut up one of the [^ Insurance ^^ " tKe Pr°V,nCe i0r ^ «*•« P-PoSe of lei., In a -, ■ cater to your requirements ^ 0B f° KEEP YOUR EYE ON THIS The Sip, of SAFE Insuranc, Canned QUAKER grand ^ Tomatoes °est Kepeater and U , W«-*m G„ada S^t 'tS kind * Anally advertised . UP We" wi,h *«- -*! supe„or B.C. product " ^anners of fi C I • . . °' L- Limited IM THE BRITISH COLUMBIA RETAILER I BRITISH COLUMBIA RETAILER With whkh la iMOrpQfm&ad »h# B 0. TtXADM RKVIEW. ed Monthly. SEVENTEENTH YEAR I. MH1t< HANOISB IKS. DRYGOODS. fARE. FOOTWEAR, OFFICIAL ORGAN OF B C. BOARD RETAIL MERCHANTS" ASSOCIATION OF CANADA. MONTHLY JOURNAL published in the interest of Retstl Merehan- |jif niul the Development of Commerce in Western Canada. arilS« RICTION RATB- Two Italian Y*t Yrar pa?afcl« In adranca Advertising Hate* on Appls> ation Pubhahtra: PROGRESS PUBLISHING CO. LTD. Suits IO?*** MtrchanU' £xchang* Building VANCOUVER. B C. ;.iBiltt»lKinr .**«•?■ 3*6! C»We At!4r»w» Shipping—AH Code* "Hitt-n-r. J S Monlaon W N. Gad*, Busines* Manager gfiterf-4 ot Ottawa a« StNrotid class matter Sscrstariea, Rtprtisntlng tha following Branchaa R. M. A. Agassis W. A. Jones. Armstrong 0. H. Smith. Chilliwaek A. Knox. Cranbrook... J. L. Campbell. Kamloops ..,...„ A. H. Muirhead. Kelowna A. Fraser. Ljrtlon. B. Rebagllati. Merritt „.c. J. Mills. Mission — .F. C. Ughtbody. Nanaimo ....... ...... W. F. Norrls. Nelson E. F. Glgot. New Westminster D. Stuart. Reveittoke J. P. Hume. Vancouver.. W. F. Ing. Victoria. C. Straker. White Rock ....E. H. Hardy. -s:"-: .-HfSbl XVII N.i I Beptember, 1884 Vancouver, B.C. OPtS*.:'. Service and Co-operative Advertising Th« reeenl Dominion Convention of tbe Retail Her- fchant*' Association «i Ottawa appears to have devoted |r*.% lime to *rvm»Ju?i*»nH" than to lh« question of a«i ptinixt ration of Association *ervie<*s It in true thai there bave been complaints regard- jug th« service rendered th«- v-ariou****. branches but this wan resultant from bo fault i«» the machinery ol the brganisatioii, bui entirely «»w-ing t*» the fact that the omu of administrative work was too great a burden (or tbe Dominion Secretary to undertake. In years nasi thin work was tnO sm inlrieate or bur- * . a a detsaome os today when sh-** multitudinous questions of dial Importance au«l the difficult problems confronting the retail trade*** require tbe lervieoa and close attention **i full> qualified retail merchants who are easily aeees- nible t< \* with them, and thr changes made at Ottawa eonventiou were formulated with this knowledge in vi<w Whatever service may be rendered by tti«* \sstM Nation, tbe retail trade is today on tbe eve of tbe severest tetd iu its historj the menaee of ehain store supremacy Although not ho fully developed in Can* sda as in tbe States, chain store movement i* yearly be* coming more evident in thin country, aud the question naturally an*.*, "What steps must tlo individual retail merchant take to continue buaineaa sueceaafully, when confronted with the difficulty of ehain store competition '" Th«- retail merchant realises thai be cannot com- pete in the true acnat- of tin* word, but nevertheless he has Advantages over tbe chain system, which, if he would only avail himself of, would result not only in hi- staying in buaineaa, but b> reaping an adequate pro tit from lhat bualnesi Individual service is perhaps one of the moft important assets whieh lhe retail mer chant poaaeaaea Price appeal which is the nucleus of ehain stun patronage attracts certain members of the community, but there will always be a class of customer who prefers to shop where personally known, with the assurance of personal service in nationally advertised and other commodities at a reasonable figure. National manufacturers realize that the individual retail merchants are their best customers aud create for them an Immense demand through international advertising. Departmental ami chain stores ari*5 rapidly increasing the number of commodities bearing their own labels, and with no intention to presume that such goods are of an inferior quality, the fact remains that the prestige of nationally advertised merchandise holds the strongest appeal to the more intelligent buying public. Price quotation has become the most important feature ol departmental store advertising, and it is not difficult to imagine the serious loss of business whieh would result if the full-page spreads in the daily newspapers were omitted from a single issue. Co-operative Advertising While difficulty is experienced by retail merchants in working out a cooperative advertising campaign to offset the advertising of chain stores, instances are known where it is being done successfully aud to the profit of tbe individual merchant. The chief advantage claimed for this form of advertising lies in the fact it has the effect of checking the chain Stores, by offering advertising competition, in which thus far the average merchant has proved himself deficient. The Influence of advertising on the mind of the average consumer is an Important factor iu eontrolling THE BRITISH COLUMBIA RETAILER Bepteuiimr tl.a(le. Chains have fully realised to, and by vtaw of having stores distributed in various parts ot a lar# dtyTeb a position to employ the daily newspaper*, without making the advertising cost too burdensome, The independent retailor is somewhat handicapped, as the cost of space is too great to use these newspapers except in small towns when operating singly. Bj a joint arrangement however this difficulty can be be overcome, the only trouble experienced BO lar being the difficulty of inducing retailers to enter an agreement, or to properly distribute the stores to 00- lain the best results, ln addition, the majority do not understand advertising and its effect In a campaign of this sort there must be unanimity Of action by those entering into it; either they must be all service or non-service stores, for the two cannot mix as they should to acquire the best results. As an instance of successful co-operative advertising by individual retailers, we quote the CSSC of the Elmira. X. Y.. grocers, who formed a joint arrangement to advertise, and who report excellent results in „„. >v,,v„fi,„.,,.,s,,i Mk», ■■"•■»■■ <•■•"" *•' 52* „,';„.,,,„•,„ whiek tad I-**' uta« «»•»;»>•»; ,,,* ,•,■„,„. rativ, idwrtWm m ippn«ta»Wj M«»» week \H~t stoi'r Tlo- Elmira Advertising Club wutsM* oi i"*nty i » , . l..<i(.>il thi n.'Uni "t tlo >•■» rvi- five irroei-i-* who h.m ,w<-p < > i-Snv, I " stores. 8 term «nd-n!tt>»no*arh individual stow sndenabUng tbem to get th.- full brnrit ol id vertising The pubWe soon heem iwart wbotl* m ecm were in the tyatem. and when tnej sren wr*t*«j Surprising results an reponrw intw . ... I * l \ ■ . «■ M <i., , *s< ■. * «<5 it-FIni-f- it is said that this scheme has naa tm i ■» »•* .i ;.i,„ ... »},„. i» Ji,,t, nil. .■"*..•.-,. ?a iw-ililta tt* ing to their ass is?,in*« >»< wnwiraww *■■ i i . i s j ■ .!.„ ... ktUt> u* liv*\t their iK**»%i!i«*n that market .loiuH-rs mv> r» ao-***. » »■ i is dependent upon tbe Hteeess ol im i ill gt navi Shown n disposition to w..rk «i*?h "• ' 5fl" ^ »« [»*« efforts Sosttraciin waa this co-operativi nlvrrtUSng plan of tm Klmim um "* '''•■' *' '' N'' s fk ,iro ,...,v Convention tbej sren ro!< I ?' • j-'-*-*- s ■> i-.mos submitted tin* beat construed - * ■ ■• I *' * v w & ^rlt* the retail grocers snd tbt? ssstwiata mnvrntftii Re-organization of Dominion Office R.M.A. Changes in administration welcomed by Western Secretaries—Central fupcrvwuu; «>mmmer lo gov ern activities of Dominion office appointed—Association to have business manager—C U Trowern secretary and general manager Delegates from practically every section of the Dominion were present at the Dominion Convention of the Retail Merchants' Association held recently at Ottawa, where the sessions were devoted chiefly to sdministra- tive questions and means of rendering b meo-e complete service to the membership. The members of the Dominion Hoard were welcomed to Ottawa at the opening session by Napoleon Champagne, mayor of Ottawa. Stewart McClenaghan of Ottawa, also expressed the pleasure of the merchants of Ottawa in having the board in the Capital for their annual deliberations. Many of the visiting delegates responded, expressing appreciation. President's Address. Mr. Banfleld paid high tribute to the late Henry Waiters, for many years treasurer of the Association, and expressed the feelings of th.* delegstes present at Mr. Watters death in the following words: "Before proceeding, it would be unfitting for me not to add my deep and sincere sorrow when I learned of the death of our highly respect- ed and beloved treasurer, Mayor Henry Watten It seems but yesterday when* he expressed hi.,,- self on the floor of our last convention in a pressing appeal, extending to us a welcome to the Capita) of Canada to hold our nineteenth annual convention here The invitation was gladly accepted, but he has sine been called to that 'bourne from which no traveler re turns;. His voice is silent, but the memory of his deeds and his words of encouragement and cheer will ever re main with us. Letters of regret ami wreaths of (lowers expressing the Dommion-wide sorrow* of our numbers were io evidence from every Provincial Board of our «mn throughout ("anada. and thc manner in which the entire population of his native city public* expressed themselves, and the sorrow wpSTitS death, was impressive evidence as to tin* respect in 4 ,■■ ifc lis* %s\\ !•*•*# mn rb A* whieh h* was held by \ bi '■ "■••■' knew him in all p.." mm* * ...V. S--1 will eertaini) I* «.. <-, v. Ah i he was i repress i I iti n of fix I our Dominion Bxfmtiv-* Council ,: **•• -..*•/*',<-.?■-* ni that provinee elceted si theii r-pprt nttatlvi K \ Stephens, boot snd sho, • < n" ,. >*•*-.,» h president of the Ottawa bi u ■ I ■■■■• ij ■ ■■■., as Well as sn eXfCUtivi! offif-pr of th** in * ■■- . l'r*f-.vio-riifti Board, and one who has been setivei) i ngaged Sn tttst association for years Following his eliHctlon on *out council, ballot papers wen lent *'*:i" io ill members «»f our council for tbe election of s I snd I am pleaaed to say that Mr Stephens reeelved Ibeit ttnani moils sup}«oit Pewer But Important Resolution* "Duriiu: tin- \A:\r i havi bad *v pleaaun nf mm? ing, in addition to Un Pi•■*.*■. . Be :; of mi own province, also tbe Yruuvnu Itoardi of Ontario Quebec, Ssakatehewsn Alberta and British Columbia as well as the load ofBec al Otta i \;- \ my rbdl to Ottawa I sccompanled tin leeretar** la Uontrea! and we held i eonferenn srlth <«ur iv - \ s.. prraddent, .1 Q, wataon, concerning sssociation tnattem At (bis conference it was unanimously decided that the secret ary\ suggestion of preparing i report on the future requirement* of our bead office ta acted upon and that report will be laid before jrott and f h mi you will give it your mosl careful consideration "Th. resolutions that will come before ron at thte convention sre considersblj \m m number than tboiw o tnrmcrvvars. but they ari w? Im^rtanl in their M»»werf and they wiU require your tarneat sttentlon Failures Pcwer in P«u»t Year "'"'•"''M'^i^ tbe conditions of trsdc in all linen ,,,,uM l the ^minion thia year with the condition* [i ontlnucd on pap 27 ■■*■■■.■,.'<.';**,W-., - .itjV:i,. ISI24 THE BRITISH COLUMBIA RETAILER 9 FUNCTIONAL 8IM1LABITY It U impossible to watch the progress of thc evolutionary drift of preaent-day distribution, in an intcl- iigetlt manner without discovering a strong tendency of widely varying types of grocery stores toward a common form. Within the past five yenn* yea even within the past year an astonishing degree of gravitation i* to j»« observed. It would in* hard to imagine more antagonistic types of grocery Store than the wholesaler, tin* chain store, and the independent individual grocer, antagonistic if they tnajaf upon being opponents, instead of allies Hut what do in find! Theae tttrei (I) Wbolesalers, buying their retail customers1 stores ami making special deals to co-operate with them on a basis of exclusive trading, elimination of eompcti- tion and expensive aerfiee, or starting ehain stores. 2 Retailers forming buying exehangea, ami vari* on* form** of pools OT actually buying out wholesale boUSea; co-operating in not only buying, but advertis Ing and selling; also painting their stores and other- wise operating in she- semblance of « unified chain •sVstrm I Jobbers taking over existing chains eonsolid atlnu lo operate joint jobbing houses, or even manufacturing plants, etc In reality earh of these bi aiming to become exactly tbe Rime thittg in a functional s*nse a central whole sail bouae with its String of retail outlets And so far li «an b< mi n neither one is much more efficient than the oibar. So b*ng as the functional work of both the wholesaler and the retailer must be assumed, >it cannot be escaped) the ultimate unit comes back to a parity of service, and the tarns old race for cmciencjr, to determine which can do it the best and cheapest The whob hope is to eliminate waate, dispense with needbss ami duplicate service, ami etvate fair ami ethi- eai trade practical-. Biuee tbe war, the world has learned ■ great deal about competition, and about economies. Feu* instance, tin retailer has teamed that big stocks coal money in overhead, and that tpiiek turnover, and small invent orv an* the key to safe profit* This has added much to the prestige of tbe Jobber, that as a retail 'depot man" he has a real value to the retailer, perhaps con carry stocks as cheaply, or more cheaply than the retailer who must overload to buy advantageously. Another discovery is that the economic law places very definite limits to the feasibility of quantity price Rven the chains are finding that the manufacturer* eome to an end of quantity concessions, both as a matter of ethical fairness, ami of selfish prudence. A further discovery is that savings cannot be made without involving some readjustment of service; that Concessions must be earned; that concessionary prices otherwise amount to favoritism and the upsetting of fair competition, In other words, everyone is coming to recognise that it is the function of merchandising that creates cost, ami that no magic can avoid a choice between "do it yourself" OJ Mpay some one else to doit." Many Turnovers make a good bridge across "Overhead" gap Till*, road to pood profits is not always an easy one! The big gap te> be crossed is Big Overhead. Caused by alow selling; merchandise—the one- turnover, big mark-up kind. On one turnover good profits cannot be reached! Because overhead and carrying cost cat up the single, long profit. Successful grocers keep away from one-turn- over brands. They know this kind is not even worth trying. Too dangerous to profits. Instead, they reach good profits the easiest Vi ay. With fast selling brands! The many turnovers of these leading sellers cut down overhead. The average grocer carries 5 to 14 brands of toilet soap which turn over only once or twice yearly. And S leading brands that turn over many times -that bring in 857c of his toilet soap business. Thus the overhead of the 5 tt) 14 slow-selling brands must be covered by tbe 3 fast-seller:?. This is an absolute waste of profits! Take away tbe three leaders and thc soap department would show a tremendous loss at inventory time. Rid yourself of slow-turnover merchandise. Carry only brands with quick turnover and your books will always show a good gross profit. Investigation in tbe soap market bas proved that Palmolive is preferred by one-third of the people in America. Its turnover is exceptional, >*-• its profit is big. 2884 THK BRITISH COLUMBIA BSTAILBB Beptenabef VACUUM PACKED COFFEE Saves you time when customers ask for "Fresh Roasted Coffee." That's exactly what Nabob is. The vacuum tin keeps the flavor in-you sell it "fresh from the roaster. Kelly Douglas & Co. Ltd. VANCOUVER, B. C. WILSON BROTHERS Established 1890 Our Motto » "SERVICE" We cannot offer to sell you goods cheaper than any other firm u in i partition to do, bat we CAM five actual facts to prove that it ii ECONOMY to deal with us 3&S WILSON BROTHERS. VICTORIA. B. C. WkoUU G rocerf SHA^M£K BJLAND HAM, BACON, BUTTER. LARD, SAUSAOB, etc. First Quality packing } T ! • i a ... «■• v^uaniy j.aekmg house products DUl un !,v V u 'united, whieh means they are the IU , ! ? l , HilTm k r°' »d without equal on tlus'n uk *ra'k ***** rH,»^* YOU CAN RECOMMEND SHAMROCK BRAND. VANOOUVER P. Burns & Company, Limited CALGARY IDMONfOH ^*^j*Sggmm^ 1924 THE BRITISH COLUMBIA RETAILER ll GROCERIES & PROVISIONS OENERAL CONDITIONS. The retail grocery husiness shows ft very decided improvmnent with the advance of the Fall months. September to date has been exceedingly good with indications of still better busim M to follow Market* in gen- eral art firm with a tendency towards higher levels, and retailers will h** well sdvised to anticipate their need* well in advance Of actual requirements. Many lim* in every day me an* now being quoted a* Ices than replacement value It i* anticipated that some fhrintma* lines will l*e short, and those Unas should be purchased on fir*! offering*, ns delay may mean dijutapoiutnieut.. Sugar The market bm steadily advanced since our last banti an dedication* point to a continuance of lhe present Hslmj market Haws in New Ye»rk show a«hane»«l price* almost daily, but loeal Mined ha* not been following the advance of raw*, it would appear that Hprcuktor* SH responsible for the present state of the market, but just how lon| they will bv able to continue to be 10 with the present heavy Mock* of raw* On band it k difficult to conjecture In the meantime, with the (inn market, stork* are safe for some week* ahead Beans. Thi* i* one line that can be purchased to good advantage, with present prices lower than re- placement British Columbia a crop thi* year i* estimated if about three can compared with a normal crop of ten car* The V S crop i* al*o short, and consider- able tonnage of Kotcnaahii i* being shipped through thi* port to I* S. point* Dried Fruit. All Unci Of dried fruit are firm and advancing The Prune Growtts' Association of California have withdrawn price* ent inly on 19584 crop They an expected to enter the market again shortly with a much hither range «»f price* than the opening. Old crop rai*in* are just about cleaned up insofar as the packers an* Concerned, and prices on thi* year's paek will not Im- named before the end of November, at considerably higher levels than anticipated by the tradt ApHeOtS and peaches have advanced since opening prices were announced Figs hold steady. Apples will be short until new pack is ready, and it i.s apparent that all lim* of dried fruit are good buying at today's prices Rice. California Japan graile rice as predicted ha* advanced New prices are |140 per Ion for the best grade, which represents an advance of $10.00, and there is no anticipation of lower prices until the arrival of the new crop in November China rice is firm. 8 ago and Tapioco. This market is easier, ami it is predicted that stocks now in transit will be les* than present prices, Coffee. Increased cost has compelled local packers to advance prices, All the well-known brands of local coffee went up three eents per pound to a basis of 58 eents for 1 lb. tins September 3. Tea. The market i.s very firm. Increased cost of supplies in transit will, in all probability, make it necessary to advance all lines of packages goods in the future. Nuts. Present quotations on whole and shelled nuts are very attractive. One jobber has announced that prices will be advanced approximately two cents a pound shortly. It would appear advisable for retailers to buy their Christmas requirements now. Flour. The inflated price of wheat having dropped baek to more normal levels has had the effect of redue- ing tlour forty cents a barrel, and furthrf declines may be looked for. Other cereal products are holding fairly steady. Soap. It is anticipated that recent advances in shortening will have the effect of firming up soap prices somewhat in the ttear future. SELLING TO EMPLOYEES. Wholesale Houses Apparently Fail to Recognise Injustice of this Practice. The Retail Merehanta1 Association has for some time past Uttered -Strong disapproval against the grow- ing habit of some wholesale and manufacturing houses who persist in selling to their employees. We do not believe it fair for any concern , wholesaler or manufacturer, to sell their employees, for the simple reason that owners and employees of such eoneernsobtaintheir livlihood from the sales made to the consumer through retail channels. The trade of the consumer unquestionably belongs to the retailers, yet there are many manu* facturen ami jobbers who permit their employees to buy from them at wholesale prices. Moreover many such employees buy for other members of their families, and even friends ami neighbours, and such sales amount io | considerable volume in such institutions, and combined, deprive the retail trade of considerable patronage, whieh is theirs by right and justice. Not only are such consumer sales tolerated among employees, who abuse that privilege by buying for others, but policemen, firemen and friends of the owners of the business are also permitted to buy. This is an injustice to the retailers of the country. They are entitled to all the retailing necessary, ami no wholesaler or manufacturer has the moral right to supercede them, especially if he is desirous of them handling his products. We, of course, do not know what this volume amounts to yearly, but it must constitute a very considerable sum. As a rule it means nothing to the wholesaler or manufacturer in the way of profit, and in many eases is done to help the employee, or to befriend others, but the fact remains that it is injurious to the retail trade, depriving it of sales and the profit incidental thereto. 12 THE BRITISH COLUMBIA RETAILER Krptrml t* ABK YOI HANDLING RAMSAY'S "QUEEN ROYAL LINE OF CREAM SODAS Packed in large and small tins, A deUdooa tppetia Ing biscuit, l! will appeal lo your customers. Ask our representative to show you this line or writ. Qt phone us order. This biscuit will give every satisfaction Let us prOTl this by sending you a trial tin at once. Ramsay Bros. & Co., Ltd. VANCOUVER, B.C. VICTORIA, B.C. Solve Your Problem Increase your sales, train more and !>••-■ m • with a food that bring? heaitb—FleUcfenMUMt'l YtOJt Fleischmann's Veast will makf betltfcy, m ".«!'•.•*■: B tomers for you—they know what Fi- v ■■■■ Veast has don*1 for Lboostflt- a »<>i*! kindles desire, and they'll hav.- IntSOt *pptO\tt ' everything you sell. Sell Fleischmann's Veast and wni'r** buii-lm-v UtU for the future. FLEISCHMANNS YEAST The Fleischmann Company SERVICE Braid's Best From Ceylon's Hill Gardens. A British grown tea Y°ur customers will enjoy. W«. hUtfe, Limited, Vwmtt.U -V-./,^M_ ^ «*»/f»*«^i *** Built in sect.ons for GROCERIES, MEAT STORES RESTAURANTS, HOTELS Refr.fleration Machines for all p The only ice machin-a «, p"rpo»ei macmne manufactured ,n Canad UNOC CANADIAN RCfRIGERATION CO UD Vancouver Branch- snn /- U,» *■■"• ., u. . anch* 500 Campbell Ave Oi High. 822 . VANCOUVER, b. C. Phon Make More Money on " CLARK'S * Few Av%\tn path a Urjr* «i»<m#b tiaortmtfll of Clark * ttrnptlwi food* Tht?} §1*1 Rlj *r*trrf trill %tv *-%mtk*?*>) asv*l tsf !m \w ht*atc«i niulthv *.»»*,. ■A.7..A1. rf m ilm M •■■■:■*-, ?,, )){gj .;,,,,« ?M* (■« A'M «|i-ff<f*"i*t 4 I'm* ■!**.*&,♦<•*. !>i*|*Uv -« futt tine «*t flat** IV* «lt-«! I jr t tfw* tlifk ki**< Hrli ■» • ... to I ftffS * 8 tlT'-O ft ft* I W. CLARK, LIMITED, Moot *•*»•* ■!•«*< -ft* M (iM„v g^_ #w# rei EiUfchifYtjj Hfi !»*#•*-# §«?. t|1| J. W. BERRY -198 HAITI NOI »T.. w. vamcouvih. § c * in i 1 <»« «o< osbtnnoo prism. "««) 200 Chnt, !nt|ian B T 4-4 cenU &aty paid (,M *■■»«> »» .hr.U |.du. 0 H.-U D"t> paid ° ° P*k « -*nu. Duty Nd "•Mr In T„ *•'»•. W.l.t, .„« ,u»(Uu| ">B *»X Do not by an 9 tn * m«< OtmOtmO pnce "" ' c*" «Wjf row It th,. "*si**",l,*"w****^^ •M mm tilth CORN FLA OoonJrooh m THE BRITISH COLUMBIA RETAILER ■unrrAOTUBn AND retailer cooperate. icoover Branch R.M.A. inaugurate cooperative scheme to stabilise prices through Friendly Retailer Competition—Unique in history of merchandising on American Continent. It \n not overstepping the mark to declare that the rut labs competition launched hy the local office of fi Retail Merchants' Association for promoting good- It between the retailer and the manufacturer, ami gendering n spirit t»f friendly competition among the taller* of Vancouver, is tin* first of it* kind ever to Ih? tempted in the history of retail merchandising. Although tlo* idea behind the movement is prim ftrity devised to encourage thr maintained priee prin» pie, there is, in addition an endeavour to encourage be m\** of goods whieh are known io be reliable at a rice ensuring an equally fair profit tO the manufactur- Ir, and the retail DM-rehant, and what is perhaps more Important still, the sale of dependable merchandise to ■he puhlie of Vancouver. ' The ipiestion naturally arises MHas this competition been of any material benefit to the consumer!" for |whatever saI*-*, propaganda may !»,*■ indulged in, the jprohwumer** interest is of premier Importance, and most not U- lo*t sight of in any elalmrate schemes promoted from time to time. Oomddeiing that the competition sponsored by the R M A was largely of an experimental nature, detnon- st rating set priee sales for a favorably known Van- eon ver product, the initial results will possibly be «»f little material benefit to the consumer, but it is easily forseeo that when the great majority of manufactured products of whatever class or description, are passed to the retalhr under a similar system, the evils ni price fUtting will eventually Im* forgotten The «ueees» of the scheme largely depend* upon elimination of the general practice adopted hy the ma* jority of departmental store* of educating the buying puhlie (o a point where they are heeoming bargain hunter*, having little regard to the origin of the mer- ehandlse Ihey obtain, provided they are able to pur- ehatG at a lower figure than prevails at the individual store It fai obvious that so long as the manufacturer is unable to prevent this priee ruling. BO long will the puhlie continue to purchase when- they are offered cut prieei Return* have proved that the loeat manufacturer who offered his goods to the retail trade at a reasonable «w*t priee during the "sales competition" realized a large volume of business through the transaction. The competition was of a friendly nature, and druggists and grocers of Vancouver showed kern rivalry to capture the prists offered, many store* using attractive Window displays during the period The Special "sale week" was originated some time llnec by the local R.M A . ami manufacturers all over the continent have become interested, those having been allotted special weeks iu the past claim that results realised -surpassed their most sanguine expeota*** tions Much credit must be given to Provincial Secretary Walter K. lug for the success of this recent competition whieh entailed an amount of thought and hard work, averaging tip sales from the daily report cards turned in by local merchants, and keeping them in- tereatrd in the idea behind thc competition, while 13 She knows what good-this magic cer* that brings rosy che and sparkling c It's all a crispy, crunch goodness of which jor This Campaign Will Increase Your Profits KELLOGG'S-the originators of Cora Flakes—have determined to make this their greatest year. They have determined to convert thousands of new customers to Kellogg's Corn Flakes. Every important daily and weekly newspaper is carrying powerful advertisements telling the Kellogg story — these advertisements are reaching every city, urban and rural dweller in Canada several times a week. Right in your district the Kellogg story is being told. Show good displays of Kellogg's in your window, on your counter, around your -store. Let people know that you have Kellogg's for sale and you will increase your profits and your turnover materially. CORN FLAKES 14 THE BRITISH COLUMBIA RETAILER H* ft! Chloride of Lime 1G oz. Package Supplied by all wholesale grocers in British Columbia Manufactured by CANADA COLORS ANO CHEMICAiS UMITED Suce-w-ding THE JOHN B. PAINE CO., LTO. Toronto Winnipeg Vancouver Agents: STARK & STERLING VANCOUVER, B. C. [GILLEffS LYE |Aw EATS DIRT Profit is only profit after you sell the merchandise. A large margin does not put a dollar in your pocket if the goods set on your shelves until they are bespecked and unsalable. E W GILLETT COMPANY uMUt tomomrg r saaotio * •t't! w-orn ' •<< « CURRENT The following are pricei auo!#rf ( - — ~*-W ^V/IYI\E41 1 Pnce. quoted for prm , ,,„„ „ RAMSAY BROS. 4 CO.. LTD. 10c Assorted Sweet Biscuits, package*. per dozen 16c Assorted .Sweet Biscuits, fancy 'ar- ton, p<*r dozen Chocolate Bars, assorted kinds. 2 doz to a box, pet box . Cream Sodas, 2h, tins, i-a<*b 10c Cream Sodas, packages, dos 15c Cream Sodas. packagM. doz Family Sodas, pkgi, \x-r dor. Queen Royal, Cream Sodas, per ft* Queen Itoyal, tins, each % ! |« M id fo i ii : V M tl E. W, GILLETT CO. LTD. Royal Yea it— 3 doz. pkgs. in case .... Pure Flake Lye— 4 doz. In case 5 cases 10 cases, 4 doz. in case ... Magic Baking Powder— 4 oz. 4 doz 6 oz. 4 doz 8 oz. 4 doz 12 oz. 4 doz l°f„ o case lots. Magic Soda, Caae No. 1— 1 case (60 1 lb. packages) 5 cases or more w* case 2 ''I' I ',r E 15 5.80 ■ 5.8*5 7.76 . t.n ■ U SO B' Carbt>fl*t» tf Setf* !(J ff» kt-t« *jw* kai IM ft' htfvrrrU. {wf h*f-•*•'. Cauitic fkda (Qr*«uUt*i»! — 50 rt< cftofarttf (1 •' R i Is paaai 100 tim ir»>n 4<r*.ims Cream of Tartar— "i tt. si«{-fr pkgs ' i io* la l1 tt. p«t»or t>k$[a 11 Oo* in fata* 4 ft) osrai with aft** coven (4 in CfcM) 1 It' far,* acrVW "»v*-r» (I "H'l *> ft' BQoars cavtUrtefs can,' i Ifl It' WOOdtA (MUMS ifi tt. wooden palia 100 ft. linwl klfS MO ft, linad barrels *«-*-, * * m **** '.« i% •* tstats Pom'sot ism * ta* aat-t' S. I An * -» ,' M : ».* I N HH M II 15 *»1 I -. » ■ 1; dug iv, • 7,40 7.30 Ktuv- y^ * co. LT0 "•bob Producu AHsptea No i H ti i 3' "OS d*.t *** P*w£ S "**, *"■* '4s, dos ' S* J**r. nn.. £ : 2 45 5 n Sin U Id t 3ft N I «W ! M * * *!k « NMNtal I i •*■* HHii in *"'■••* «m*u. *,,* ;"■' ! •'- • . mas cm i!!« !* '"'n' "" *> ; «■ in | .„„ * ""V' "'i*' '"*' «** *• r"'-:«' llirS ***"**' ,""# •*■ 1 R»»U * » . i2T "•«t, Wtiwll. ,*(,,, ;^"^. MtH wtsm om M*arfnrMn, 5iki »»S ' *rA». , - '^,«!«»* •*rt«fS(. Xr+A i w'" **o\. *^a, fam 25" on i n *., ' r** * Of d*-*,*** * i - ■■ • 1 ■ - • • } M • * • ' 11 '< i ' II • M J r I t* f H | |l $ at || » tt I H I f* t 14 tf> t» t ?l I -'• THE BRITISH COLUMBIA RETAILER 13 bfWedcasling a -simple method Of profitable eo-opera- tkffl which niUHt eventually prove beneficial to tin- man- iipetun-r. retailer, and consumer alike, '■%«l)uring th<* coming year "special weeks" have been ■|||i»rved fur a large number of manufacturer* in Can- ■ sdo\ and Hi* Inited State* HERE 8 A NEW ONE fpvcl Method Devolved for Running Retail Grocery Establishment. Wi- have recently received an account of a new thod of store operation Irom across tin* line, where ny novel ideas originate, ami ihi** particular scheme uKl appear to offer a aimph* ami efficient method of palling merchandise, noi only affording a saving of liployces' time, bui also cutting fixture and shelving pet&Sl l«« ih-t minimum. Samples only of the goods sold are shown in tin ore proper, the stoek being kept in the back room, mtom whieh all orders are Riled. V naill amount of shelving only ia necessary In ■hi *tUm< proper, anil the stock i* kept in its original nutes in On* room behind Two wrapping tahles are ihe only fixtures neces wry iot the ttoek room Th*- goods are placed in th** eeolre of th* rear stoek »oui *i»l»- l»y side, and as orders are received from th** t-i»nt store, clerks take what is neeesaari from the original containers, collect tht* various Items on a long wrapping ?ahl« and if wrapping is necessary, it is done there Tiny gro then placed upon a revolving wicket tray, and propelled to lhe customers in the fr«»nt. or sample part oi the store The sample room occupies only one* third of th»-entire building, aiol \s separated hy a par tition serosa the store from that portion where th«* stoek i* kepi and lhe orders filled Thin room is n* fi'rriil !«» a* the sample or sab* room, and Is provided with low shelving, upon which only samples of each item are kepi The customers art- comfortably aeeted, and shown the various brands of merchandise in whieh they nr»- interested Their orders arc then taken by « "*ai» tmanV written on order blanks, and placed upon the revolving wicket tray A slighl turn places the order in tin bands of the stockmen In the rear part of the store, who in lurn proceed to fill them from tin* rows of easea or boiCS, ami return them to tin* "sales- man" in tin- same «i«*k* t tray Tin* salesman then hands tin* goods lo thc customer immediately they are paid for, All hulk articles, wherever possible, arc weighed and wrapped a! odd moments into convenient pack* ages i«i order to eliminate delay in rush hours Perish sole goods «»'•• kept iu frecter cases A quantity of sample* art- shown in tin* win-low of tin store, ami no heavy or bulky goods art* allowed passage through the sample room, but afro delivered at the rear end. The main advantages elaimed for thin system aw?— Greater degree of comfort foe both euatomer and salesman. Faatcr oporaUoit of business Merchants' losses from handled ami culled goods, shoplifting and breakage, reduced to a minimum. Little expenditure necessary for store fixtures. Operation may be either Meaak and carry*' or charge and delivery, Tin* store proper is kept clean and sanitary, since nothing whatever is handled in tin* salesroom, This seems On tin* face of it quite a feasible way of running a store, and if the new door whieh our friends across tin* line have devised be also provided, should prove the last word in sanitary retailing. The door alluded to consists of nothing at all! In other words it is a series of air currents forming an invisible sereen and propelled with such force from the lintel and jams, that tlust. Hies, etc., cannot pass through it into the store, hut it apparently causes no inconvenience to customers desiring to enter therein. The above system of store operation is understood to be patented in the United States, hut whether the Inventor contemplates making a fortune from charges for the rights according to population, or a flat fee based upon sales, it is not divulged JOBBER HOLDS IMPORTANT POSITION IN DISTRIBUTION. By Louis IV Parsons, Seaman Bros.. New York. What the wholesale grocer's functions are and the basis of his earning power are diseussed in a Statement by Louis It. Parson of the Seeman Bros., New York, who says that while some look upon the Jobber as "the tifth wheel on the coach/' he nevertheless is a "necessary factor in thc orderly process of distribution/' heing both a warehouseman and a hanker. In describing the scope of his operations, Parsons says: "In (treat Britain wholesale grocers are known as • warehousemen* and that appellation more accurately and clearly describes one of the jobber's principal functions; thai of warehouaeing manufactured pro- duets in carloads, breaking them up and distributing to the retailer in such quantities and at such times as he requires them. "His second service in point of importance is probably that of hanking. The wholesale grocer extends to the retailer a line of credit or supplies him with temporary capital that makes it possible for the retailer to market these products direct to the consumer. Is also a Transporter. "And third, the wholesale grocer maintains an extensive trucking or transportation system. A haul of fifty miles hv his motor trucks is not an unusual scr- ft * vice. One hundred thousand dollars a year cartage would probably he a normal outlay for a firm located in one of the larger cities and doing a business of four or five million dollars per annum. "Now, the wholesale grocer must he compensated for these services He is entitled to receive the expense of warehousing, expense of carting and interest on the money loaned or invested. "It is quite natural that one group in the chain of production or distribution especially after a bad season, iu seeking a remedy should jump to the conclusion 16 THE BRITISH COLUMBIA RCTAILKR Sept ftt. that one of the other groups was getting more than its share of the ultimate price, or that. If one group were eliminated, there would be so much more to divide between the remaining groups. "On closer analysis, it will be discovered, however, that these various factors in production and dktrih-u tion arc all engaged in s highly competitive field, and the net profits of any one group would thou I **ur- prisinirly small net return. Business Becomes Localized "Here is a very significant fact—while many firms have quit the field and numerous mergers have oeeui red. the total number of wholesale grocers has increas ed. The business has become more localised, so that every city of 15,000 inhabitants ami upward has \U own local distributors, and the effect of this develop- ■ ment has been to make for a greater efficiency in their distributing service, because of the keen competition engendered. "The few firms that today do what might be term-i d a national business are limited in ?h«*ir scope to in> ported delicacies or advertised specialties oi their own This tendency toward smaller units, is evidenced by the branches now maintained at different jobbing points by a parent eoneern and made neeesssrv to eoa pete in efficiency with the local jobber, "Those who talk about 'eliminating the Jobber or wholesaler.' of going 'direct (ro*u producer to consumer' are confused by euphonious phrases TV v ..tier m> plan that eliminates the function or service that * jobber renders. What they invariably proper-* I. * . i u a shift En the personnel it*m% the one who gin performs thc sarviei lo another who wilt porfon Ksm< icrviei the change not rflft*rting any t>*m aiVing Tlo* |»r« *,. nt rrotmlni*- ft)*lrttt of Bfodoi and diMribtitiou has beta built up out of !H«* *%■ eneea of the past WO years oi mor*'., and those who posi " rt eats to meccas must »t«"«n»u»tnir ihnt * plan it n ill) n stx direct and MM merely e&ofhrt alh-l pafh b'adtng to the <wtsn<- gttti Dividing the Dollar a Problem "The *•■»!*!«' ftprvsd bettsevn "*^*s Iks grower ind consumer pays offers * br*»*d fWM im optrruu,' thought What propertloa *>i lha *U*lUt *$eh fa ought * • >*«• for th* particular •arrvfee rendkr dee question that has r-ec-Hved llw Bfte^itlisi of ■■• omWs rgHUti*rr and -r»-.nsf*>-*»i.*■»•».)»I e-ommittf-ea * and again, but n**» rvfttgiitir*! prrtf-iiia*§ia ha%«- . Iifi u. irrived a) KUIOG6 CO SNVAOIS f HOi aso I ■■■■ m t$ coittass) al Belts CNslt- Htaav, iM tatgwi "■ x ' » ;,"'_ "' fOtm% m*mA mt%*mktmmt «*«*#lt if* «JS» m-, *!''; "'•"-■;*',s *» f- t m to *s4 #14***1 fottmtr* I h** !'''*: ■•"'' " fornm tmtmt i ««4«« um asaw ** w* " ' ■■■ *>"r*' ftrtnoa U4, rna effiaea *§ y*4 ttm *»"> ttwtm* al ftv*:!;S{ efwtttttoM la Hrwu Brica-ia J *hiffe it '■ «* a I ••■■■ K-Yfton • *■* i .*»>x^»;i :* t-.» 4***»**%»e f^'*i«* *..**■* ■- a iHIl fet *^-^*>|i(S(^i-»|ri»**4 WlSlSfeft i&* ft*** ' * ■ *:-;.■*: **.': o^ntf *fe* !N»Jt>4ls-*f «v* * f-f-MM : S mIM *k-*& is 4*0* fumf**. O, $S tsm^mtf$*»t* '.» i .■»?{■' *.-*■*,■■•••■.•,*' * ■*-•* ??.■"*:♦!.**»Si i*|»fflf :■'"«-■' * sapai i *»# iftasstyiflMi tt**** cssi: *:•*. ^.-.pir ox H htm". *t-*ki«ka •§.**<•«-««teS «*f lit** ■. *** •* $jnta«*i " RAVEN*' A/aA " GARRY" Light Krafi "RUPERT" Hmoj Kofi ttmk altoa, B.„, ..,, p,„, g, ■»i*« a Weiler, C.mJ. „,|| ' wurt r>ir 136 Wat PROFIT. MR. GROCER. By your cuttomrri titiiiactioi is rtcfifiaf their mercbodiie is good casdities NORFOLK PAPER CO. LTD. r»»er St. Sey. 7868 VANCOUVER, B. C. Agenti for B. C. Woods Manufacturing -Co. Ltd. -.-.::,... ■..,....,.. m TUB BRITISH COLUMBIA RETAILER 17 ,^ta t«*h«K«4«t«<. Itomc 1'lnk. l^*t«*ni faMlla. White, Almond. *-* »f«n*e» d*»t Powder, dog numade Powder. *|*wt H*»t.U(l I*. dot ItUei. '■•*•*. do* latard. \* d >a lH»»* -At •*%*•. d"** . oessa l^aaat, s*- pe» it** , <iir»!> I^ftf-r" |a P<"f it* i, n>. paenaass ■ • it. paakaass ,. cl* l.ute. Atlrtftutm. \ tt* St Lssa Aflerasea lis pai n» , d# LauM Mi Bet "* flnegur <.*■*•*«* 1 li tn lid its 2 4« **. 61 M j] ,fS |g w 3 M DrUf Sundriea flora i. lift oo Epson* Hntta 11/4 ot etna 8u!|>hur. 12/4 at etna „.„„., VMS W. M MALKIN CO., LTO. V" Ma»*lfcUl i.'Sft" • »«•!* PradoCt*. *g A* '«»i>■*.,! <H». \ *il»«*!i? i If * *» rtn*. •iv if/I <*i ., .parasa par Sea 1 40 Mi " /I Hatting |'a*4«t 1 , :*, 41 IJ »« P«r» VI naaaeta) pat «fcof«. i oo ■•IP' »J «*»* gar Boa SJS 51 U . £*•"-* «$«** H **. - Vj H»fcl&g *«»4* 11 1 "i rtft** j.*r do* 41 tl I ns itae pat Bas »# &£ 1 *s:iw-«s* ;« | ot pec tea MS 4vs*#« tvafuww Past*) t n. dm gMtl Bi it R *>*(•«*« ot 1 a»(«r (00% t*y IV] ll ies -'*-•"« p*f Sot I 4* ti i as etas par Baa IH II la Utv* pH ttttsx lil CastsfS t*«*a-*f 4 *** rtfta J** J <|*rt*l f N I *■■«» rtnt pta Baa *. K per dot. .75 .19 ......„pot not. -so AH other Vanilla Flavor* S oo 2 50 5 75 4.75 11 ^0 5>00 21,00 1700 10 00 24.00 per dot, 2 2& per Boa, 1 00 per do* 4.50 per do*. I.M Ks tract* 12/3 ut. per dot 12 4 ot per dot if o* per dot IS ot ..,.„.^. per dot i*» aa po*** d»t filycerine 12 2 as Ma .~»—.—«.—. P*r dot 1 71. U 4 f»t bta . ... per dot IK Honey tt/S oa J*r» i . If/U oa Jam 14 "la Una , -,„>, .„,„:;*,; j;;, , 11/4*1 tine ^..-,J,„,..,... ,^...,.., jelly Pew-Bars tail Bavaes) 11 '4 wa. . LanosaSa i'owder-. 52 a «m -ftna ,,„„.,—...... .... 12 I ot etna . —„,..— tfnatarS la/Si ttm . ~~~~ 12/ta ot tin* J4 I* tin* . ..„,.,„«. 12 ia tin* ^,.^^..,... Splras and HeA.-M.jvhf* AJ&jgBt* ts S tin* .. p*r Bee 1*9 Cmaanton IS/S Una per doa. M0 Cltrt-wa 52 *1 tin* .per do*. 140 CWTS Powder 12.3 tlna per do*.. 1.25 Ptaa PaWBat P*r doa. 1 60 • iiftfef 52 S tin* ... per dw*. 1.10 M***e U 1 OM „.*—»—.—per do* 15* MAt^«ram 52 *4 t*n* p*<r do*. 1 15 iwr Baa p»r dot ..per do* *S 1.2S 2 25 per dot. 1 U per do*. 4 50 ., per dot 15*1 per !t> .10 Mint 12/3 tlna p«r do*. MS Nutme*. 12/3 tlna par dos. I.M Paprika 12/3 tlna _p«r Boa. 1.10 I'araley 12/3 tlna par doi, MS I'aatry. mixed. 11/3 tlna par do*. Ml Pepper, black. 12/S tlna per doa. 1.00 Pepper, cayenne 12/3 tlna per do* 1 20 Pepper, while, 12/3 tlna per doa. MS Pickling 3plce 12/3 per dos. MS Poultry Drcaain* 12/3 tlna perdoa 1.00 Sage, ground 12/2 tlna .per do* 1.00 Sage, rubbed 12/2 tins ...par-dot. 1.00 Sivory 12/3 tins «. par dot. 1.00 Thyme 12/3 tlna perdoa 1.00 tumeric 12/tlna ...per dos. 1.00 Whole Onnamon, 12 etna per do* .00 Whole Nut met*. 12 etna per dot. M Whole Pickling 12 etna par doa .00 Celery Salt, taper tota per do*. 1.50 Carry F-awBat-i taper bota, ... per dos. 1.7* Tea 100/la „.- .....peria. « SO/ V** - per n>. .17 St/la and 20f\o* a*«H>rted per n> .IS lt/Ss — per ft. .11 Vlaasar 24 *|t* per do* 2.40 UannataBa S4/1 glaaa ... per do* 2 75 12 4 litho tin* per dot t.40 Jam*. Aaaorted 12/4 Utio per dot 8.25 Apr-teat IS/4 tins per do* 126 Mark Currant 12ft tlna per do* 3.75 (Sou**berry 12/4 Una per do* 8.25 K«ieanl>err>* 12/4 ti*n per do* 8,i» Pweh 52/4 tin* per do* %.*») PtttBR Vi/ < tuts |»er dot. 7.2"» Haapberry 12,4 tin* . 350 Increased Turnover Boosts Profits! PROPER advertising brings rapid and profitable turnover, Shelly*-* IX itnvid seasonable mul eye*compellbia sdvertislng will result in increased himover— this means bigfCT profits f*»r yon' Thi* effective adveftiidng creates a wUUn&neaa !o ntH'*i>! Shdiiys 4X Bread- and every peraon that coin*'* in f«»r i lonf of CS Bread Is « potential customer f«r other tfoods. SHELLY BROTHERS VANCOUVER VICTORIA NEW WESTMINSTER NANAIMO WAFFLE BRAND FANCY TABLE SYRUP IS EXCEPTIONALLY GOOD. Nat*: Wa could nat improve tha ay rup ao wa hava improved tha container. Kelly Confectkm Co. Ltd. L 1100 Mainland Street VANCOUVER, B. C. 18 !HK BRITISH COLUMBIA BETAlLBB Kr|t| »*|t-, P. BURNS B CO. LTD. Shamrock Products. i - -' 1 A, • AA. • * lii-1' 11s Mtt Ayrshire i * -.■••*. pw « Bacon, Shttnroi k, (M pei 0> JS Baked ham. writh drtattaSi par IS AX* Creamery Butter, Shamrock, carttHM u Cheese, Canadian, targe, p»-r Ib %i Cheese, Cana<Han, twin, j>«-r Ih IAS Compound, Carnation, So '•■ It-*«aae 1 *'■> Compound, Carnation Na t, IS-aaae y >" Cooked hams. Shamrock, pei n> ,JS Dominion hams. IB-1I Iba N Dominion Baron. -.".-!" Ih* pat 16 n Dominion Bacon, 10-14 lo*. p<-*" B> M Dominion Shoulders, boned, and rolled JI Dripping, beet l-H>. brickt S3 Hams. .Shamrock, per lb. •3* Hams, boned and rolled, i-t-r th S3 Head Cheese, 5-th. tins. BSCfe ;•■■» Jellied tongue, per tin i.as Lard, No. 5. 12 to east- ,<» T*> Lard, No. 3. 20 to case 1 o H Lard, carton, l5-!t>s. if**-** l^ard. No. 1. cartons. S0-Ib& .is Mincemeat, kits, 8Mb, net. per !t> .34 Meat Loaf, per tb n Pork Pies, per dox 3S Pork, roast legs with dressing, R] 10 Smoked fish, kippers. SOS pet Bl IStt .Smoked fish, kippered salmon, \"m and 2»s>, per th 12S Smoked Cod. SOt per !h !S Selected fowl, per fb :« Selected Chicken, per It* ss H *»> iai ! K* i 14 4.1* I a : I • u i M i H l II | H ;t t H THE ROYAL CROWN SOAPS. LTO. Vancouver Price Llat—F.O.B. Vancouver, or New Weatmlneter. Terme Nett 30 Daye. "Apex" Soap Flakes, 24 1 It) pkts. hot «SO "Apex" Soap Flakes, 12 1 lb pkts. box 2 <•> A La Franeaise Castile, box or 25 ^ «>$ Blue Mottled, box of 20 t, ih Crown Oatmeal, 24 6s, box of lit 4 || Climax or Montreal (wrapped) tmx 25 IM Bngilah Blue kiottied, box of H f, H Golden West. 5s U,\ of \%Qa, t is) Golden West Powder, 3 Tb b»x of 24 . LM OolBaa Baf lei nf N Ktondyk** tsrrsppaBl l Klondykr lunwrappfdi '•»•* -K< J* Kier\» (Mf-sertaa aaa of :** Linen (.•.inarmppw*' <*'!« •»' •-'*'' Liquid Anuaoftta I Sea «i!» aaa af •>* Uquld i«ue 2 Bos an aaa af -J* MevhanH*** lino T*r. baa M If* Mechanic* Pm«* Tar. t*»* of ^-* Olive casta* taBtaa i*1* af las Primrose (sfflSBBsB) i**** at II llxu.t hA.nl un*rwj»t'*»f. l*>* •-" ': |>rf»» t (unwrapped) t*»« *-■? iM Writ*- for Ttwi*t and N«>«*»1 foaap* Bpeotel pricaa ia I, IB H *ft«* t>0\*H. IVmll ■>-• » L>«- iK'i of 4» PaaBraj * INwaBwaB Biaawala Sf*t-:4t {-r,< <f< '>*■?*> j I'.* i-i *M bo*« M P«ft0>*y*a Waif* G."a«*. tgf t»roo»r*i*-~~ Csxoos ti Haa pai -aaat **4 Hp»,i (*n.*»*n. Sea a IH MSI sin*.*; Lauftdn Y'..^*,** ti . ta ?.t*'f»:« < f tapei ai price oa cctJiwlj Rojrnl Crown Soap i« MNs Royal I'rmia lS««4«r ?•»,* J*» »■«•! Rova! <>..«« |%,*«>»»-r '. ft' ?.-*■« f ; Royal <cr»>**»! Onasei *i aftea I aa Ratal Crown i.s* baa af ■** Um)#S Crm«n X*pt»:» U-% -! ',-»!■ ,»:•■->.,; iv.iwn p.,*4•»?<•*$ Hfti*r*.-.<**..a *. u i-,it* w«,imi#f, baa i*( ifr* fVhfta Bwaa Baaa t* --.At ot 11 White Swan Napth*. Bm af HB White Bjaaa w«*;tf I^MNtaf, i M C*M»»*».. fM««4 l*^s*«i(^g l-fedi** tt I* gSS "*'*» ^*rf*'- iatj pakf \ •» j a"*-****' *i •**♦ *'* * i' ■^ t.%*,*1!*, i *?:■;.»«.. it»*|" 4ml t pml4 ^ «*%«**♦ lV»|o«a |l. I* ifsit? |W*s4 >< ft b-ox ,»f ;» J. vs esaav M Haailap st w#at. yaaaaavw Buili T«a»— Cbaata isiataatf ttpss) toStsM nop IM it.'« aati, 4-4ty sal s i M 4.4>> * M s n I I » H : a 4 N -. t H 4 44 TmI Canada iraacN Ct> i?*> i»»**»*i,f S4.#*a »«•■*— «■***ft(*-.tS« I.*)*****"'? *l»**fcs, *»■ H, s*»*t iu Area* artaifa «*.*»«», s it* (Hta't s. i, a *%M* |aa n, »/*■* i ? »;«»*•»N^K-jf BHiai naaaak t'ffc fsttsp ts* s^ ■ l>Sw *•»•*!.•«»*•'* »*?*<* *-»,s».*# i a ta-:> | i a ■■!**'.«*♦<>*, a#.f|,* j|k liiaMM-Aafct***1'! BNftaa ».l*»*t 4 4 ■.>-*•» * ii4 Imra-na J* a*' *}|t RMwafBaiasra SNtaaa tllwaa {**-* tl* * ** * .■*.■*..,.,! i »*.*#v%.. iInmnm af afc-$«*#* **?««• .), *« j {^|> teaaaif B4*<f***<»™' Baaaaa« »'**5**t#*s-*ii p^wf,*.****.!. «w«, • »M.S» •':•.*•;•. «'-,*» .-.ft, |,t. «%, !«»'.»#», |«:' a t*a«saaM dan iaMva ** ts tosasa MM ^l; *■***•*■..-> I''»*•»*,-■, H'1* *it *H 5»K»tm Massti Oil rt i. a» ■■■.)• «Vr#* ia n ts% i ' I. ' *., . . * am • • Ch«-»l.«. <■ waar) Ba-ssetaa. tt dian. M |- : y- ft-.« •-.,... ,i,., ^^ it M, j,ft'«! il 14 K tt' SELL ROYAL STANDARD FLOUR WHEN PHtPECTION 18 SOUGHT K0YAL STANDARD IS B0DOHT MILLED IN VANCOUVER HY Vancouver Milling and Grain Co. Head Office sad Milk: Vsacouw, B. C: THE BRITISH COLUMBIA RETAILER 19 2m ••.*•* iLh OUTLOOK IK DRY OOOD8 AND CLOTHING 8ECTION8. Staplen There ia • v. ry indication thni cotton re- n •»*■*» will quickly diminish, creating a short market, pl those handling cotton produete would Ik* wall ad- IjmiI |o purchas*- imuodintcty In accordance with tlor market commodities there \s every indication of ti advance A moderate increase in demand will rr- i»!? from Cltip returns in farming communities, Linens Indications point t*» a greatly increased volume of boaitieaH during lhe next tea months, with I decisive upturn in th** linen markets Fortunate ere ■hose whoda noi have tn go into the producera market fiodas There U a considerable reserve held by sonic jobbers atiU available^ comprising linens bought ou the lowest market since tin early days nf the war. An ae* ttM sorting trade i** anticipated, and bnyers should pfntcet their needs hut thr una? future Dry Ooods Tin outlook far cheaper good* in such lin**'* as Barges, polret twills, trieoUnc*^ e$& Is not en- eountging This class ol material haa advanced at ieaat XV* during thc peat seven months. Woollens, Anticipating cheaper goods later nn manj buyers have poaponed purchasing, hut instead nf cheaper goods, prices all round have advanced, and merehanta who do not buy now, mn the risk o! having u» pgy considerably more shortly Hoiscry. Underwear, Oloves and 8mallware. Tlo * ocouragtog crop tv ports en«»u-« conlnlcnee in a revival of truth- in all branches, which will be reflected in antes al tlo* above lines Ladies and Children s Ready to wear Oarments.- Wtih tlo* BPOOl situation holding firm, and tlo* popular ity oi the knitted garment for ladles and children's wear increasing, merehanta with weli*»aaBO?ted stocks of ready-to-wear and knitted (roods generally, including nil descriptions oi knitting yams, will benefit materi- alb buying in th»- present market FALL COATS THEIR MATERIALS AND TRIMS Persian lamb promises to be sn Important rival nf Hudson seal th\* Winter One designer has made ap more models oi lamb than of **«! but others are in elined to think this .*» little risky I oat length* ar. from 48 to BO iio Ion ami if Paris eontlnw i tu sponsor the short •-kirt, there will not even the vestige <»fa hem showing below the eoat thia Winter The wrap which New York has preferred t«i tlo* ..•at for years, in mow Important in nil oolice- lions (hia month It is really n wrapeoat type Which i* eery ehlc but fairly conservative. Tin* vogue for kolinsky continues as a trimming and I here is a decided Ukiugfor furs dyed kolinsky color. Martin, (itch and even squirrel are dyed to imitate it Squirrel is shown in many other new ahadea eerving from taupe to blege There i* a real feeling for squirrel this Kail not only on seal bttt evelt on lamb coats. Crush and Long Shawl Collars Worn. The new routs show a big variety of collars. The crush collar which standi out in Queen Anne style about the neck, is probably smartest, but there are a great many shawls as well. These are much longer than in other years. Then there are the big choker models as well. The demand this year centres about more showy furs than usual in Canada. Leopard skin, caracul, white coney ermine ami civet cat are no longer un- An attractive graup ahawing thraa dtatinct typaa af amart caata. Usual There is a tendency to strip the fur horizontally this season even with such furs as ntuskrat ami mink mi that the general effect is quite bizarre. Raccoon ami oppossum still hold an important place particularly for the younger women. Then there is the jacquette which thrives despite the VOgne tor the long eoat. Mole. Jap mink ami beaver are seen in many of these. New Note in Neckpieces. Already there is some interest shown in the small pi.-ees for early Fall wear. Manufacturers have begun to exploit the two ami three animal skins. These are attached lengthwise, giving a wide effect to the scarf Sometimes motlcls are made with only one animal at the top and two at the bottom so that when the fur is thrown open, it is narrow on the right shoulder and wide t>n the left. This applies to the small furs such as marten, squirrel and sable. Fox appears in a range of new shades this Fall. These skins are mostly of the sand ami brown family, though blue and platinum are still prominent. 20 THE BRITISH COLUMBIA RETAILER v* pt THE BRITISH COLUMBIA RETAILER COPPER TONED 8ILK8 POR SPRING 1925 21 Foreign buyers for importing houses bring »k word from the Kuropean Continent that the char- ■r of the silks offer.,J ov.-r there, is little changed |in last season This means that georgette, crepe de lm* and Canton erepe are all featured. Then- is a revival Ol -*»at$n cloths of the channelise order as »tl Th. browns, from Copper to blond, blaek ami lit.* combination! anil mauve shades are showing, ptnnrd green, fuehida and rust arc held in high es teem though th. former two will probably not be v. rv Strong nn the t'anadian market Prints and ribbed silk* in m*w types of weaves an* Offered f«»r Fall and Spring. 1026. The color range in prints renins <»n tobacco brown, mahogany and red, blond, and tortoise shades Velvets, cut. printed ami chiffon an* good Metal lame, which has been sponsored for several seasons in France, but which has never been used to any extent Ion, is still exploited and buyers an* showing more Interesl than tiny did in Other seasons. J \\ft ANY men would pay more for a JLY1 auit of underwear with thia label aewn inside thc neck band than for some line with which they were less familiar. They've worn it before and they know that each auit of Atlantic will live up to ita past reputation for quality, comfort and fit. But they don't have to pay more; and that's why Atlantic aalea are constantly increasing. Be prepared — order your supply of Atlantic now. ATLANTIC UNDERWEAR, Limited MONCTON, N.B. E. H. WALSH B COMPANY Montreal and Toronto Selling Agents for Quebec. Ontario and Western Provinces THE HI JEPKB (OLIMHIA KKTAM.KK Hep! em la 22 lil1' Plea For Reasonable Control of Shoe Styles tot pr Tho biggest thing before the Canada aboe rade lllnv is not methods, or aianagenient, oi tog oi -ort'ts. or rente, or payroll. It is he reaaonabk and profitable adjustment and control of shoe atytes Control by whom!" Why control by UieehW part ies interested, the makers and sellers I it[shoes, the man ufacturers and the wholesale and retail dealers, wort ing together, Who else should, or indeed could, m anything worth while in that direction! Other Problems Solved. Canadian shoe store methods, in the great majority of really good stores, arc highly developed and on s very creditable basis. There is room for briprofemeoi even in the best stores, to be sure, and some Stores SH below standard; but the average quality n high Why should the trade whieh has reached Ottt MtA solved many problems fail in the style question Then- is no good or valid reason why th.* style question should have become a semi-annual nightmare ?«> so many shoemen. and there ia no good reason «h> If should not be managed in such a manner Bfl to yield profits always, losses never. Make a mental test in your own mind of the ... parativc importance ascribed to style. What ran good management do for a factory that is making wr>»ntr styles, except to make it produce too many of ?h*V What can effective store methods do in bueidftg against the uphill tendency of wrong styles! Any influence or element that ean walk, into 1 iho* store and cut 25 to 40V from th<* proper and i spccti tl realization value of a pair of shoes- mao*j pain al shoes—ought to be fought until it is killed That fe exactly what wrong style can do, to shoes that BW well made, of perfect materials, just as good for real srear as ever came out of a factorv. Tin exporiena has been common why i.s it continued! The Way Out. We have been pointing the way out of this itottgi this swamp of unending losses We fully believe tl * the movement which has been started In tin wny o{ shoe style control, a control from within the shoe trade itself, is destined to work a great good to every brat and section of the trade. The majority of the best minds in the trade have agreed that it is not only Hah! nnd reasonable, hut also practicable, and have shewn themselves willing to work to this end in all faith I tl earnestness. The Shoe Trade's Own Business. Let there be no misunderstanding of thi orot ♦ is simply that the shoe trade shall control it business, in a very important detail thai \f()\ help in the work and share in iis benefit shoes. It is simply thc proposition thai bj all u , gether (thc shoe manufacturer thi traveling force, the retailer) the shot * KNOW TN ADVANCE what sn],. THK style, for the approaching » ready to announce those styles to 11 Jdenee, when the time comes, assured ' < butts in with mid-season "freaks", * gnious, contradictory gtyles will be tin o'A tl I f lhe A!.I. What 8uec«*a Menus The sneeeaa of tod* a mo-rrmrni mean* ih«t nt* Sirtiinfl and th* iM***1** ,,sl? '^ •"H"***!*!*"** ran prat* ... Am |M|| ordrri) fashion; thut «-*»rly adtranci AtSfM With rt.Mlftltr|*jfs ?! earh nantu ean irorl al feetot*j prtwUtHUM*** •*■**» !•»* start »ilh ftltrmdant rc*«-»in>»uy Hi r-onnh this eaf-Htwsi and through ha-.tr,, steadier rt»n ii means th-** lm shoe dealef wan *?.«M**k up mv r,. rfonfidrnec1 knowtai that atithorflativi silk h formstkn b *reed) 8,:*" lb* pohli* mh<* will have !*** U*t **-.-»•'* |*t t*»f£ DI Ih* Oril BHKMU tho,* thr atvtea i-dopied bj * v. 21 »>«» """Ui- *,h. »*Urt »n,*?« ■■ pi ■ •" •■• M| ,* A M, profit i ibtem nrrfl* m s«» tins «f fY-fttsing Thi-* N no i* g* pftogf^m bn*3i!j pltt l( ........ i# ak. m -I w»v tht imitHdualit) oi ana tu , «■: h IS *•■ !! " ■ M " i .-;*..■' ■,,' **-*. h -*r»l rehai uui*i. CANADIAN SHOE MAJVWACTtfltEftf FR0TEST BRITISH COMPETITION It ■ f kal til gM t nited H ■',,» ilh .a «*; \ M-Al l«r» mg ?>. | bib irftl lata?.u *I i«a !■*•- H'' tf r*rad-s in -Jam ibi* •vcai *»«m,*m |MiifH .,** gfeat* »,-?•» laipofllfd f •*•»■»* ths 11 f "ji** •* |»'*- prttl Thi? British b : 4»i i nt this Vi si otAftfo triln^l it •**» ;■'-'.■'.*. * I *> ;, :- ,jr.„> ■■ * | ! *■ I II po!! -* n #r. ?-*! ft ****& > Ml I, n 11 ■■>. •* n B' ■ ? mil -.-.■» ntli *hr Mnf ril a •abfw* laaif lh# '■'" ||t|r*MI a a! 'f*i.J;. * * ) t M: or * > i or tht <*«, «H»n i ided rwul in Ifl »' *t*-r»*dr*| lh«*j»r; ttnm th*' I all* a! pairs and rahs* iritifr?-*' Anskw iathn 0*1 I II tiSilw.ftjjtfi>«na ».f Hrifiah ah****'* nmiith* 1>4*j« r**«*rh»-d a ** aln-' **' ■: 1*1 of 11 jwf prllt " ■■' * lm bendii % iwxw IW3 Tfceai '• lahjuh s«t iMNtHn-fina i»i«'r» aaiHif *h.s.tt iddf taannfaHorina indu-* \m ^ajNoyeea n% tb,. indnatn Imports div unneeeaaari ss thi (anadian Indus*rj ':;- oi ntpptylna all Ihi renttif^nienta af inn ■ it nriees *«. Ion «-»t«» bNtve tittl** '"■ - «?mfit-*iur*-{-a Theaerere depfp" try here hi Intensified hi paehan*f u of footwear madi In (Im Unite<l j eaaea from derman tanned lealhei it'eeleea mneh Sower wanes tlmi* aw •»oeh footwear iwim? imported i,>f,, rates nf the Nrltiah prefefenlw Im h? H III l<i*M —■ awiwauma "J24 THE BRITISH COLUMBIA RETAILER 23 The liiit.il State* Boot and Shoe Workers1 Union i luit. started »u agitation for higher protection againat Imported Shoea. The New York Shoe Workers' Journal published in it«» July iaaoa a hading artiele railing foi action, "whieh should be quick and strong," to meet th«* threat to the shoe manufacturing industry of f • a a a * the I lilted State* from "foreign-wade shoea,*' FAVORED FOOTWEatR 8TYLE8 FOR FALL. Medium lasts will continue '«» prevail, while opinion in ahont evenly divided on black and brown shades aa being the ihoat popular Strap*., oxfords and some gore effects will be all found in tin- fashion welts for the «,«»mii*«w season, A medium round toe will In- the beat type, with heela ranging from %$ to IS-S; other models with a slightly broader toe, will carry a 13-8 ..r H **» heel There hi s wide choice of raateriala. Blaek suede, plain or irimtnrd suede or calf, in varied brown shades with contrasting trim, patent, both plain and trimmed .md grei shades Satimt art* «l*o well spoken of for the ejtj !rad« Simp patterns will also predominate in fashion tun**.. There will ahm be dainty geu«* patterns. niul variations Including strop, anklet and some sandal effects Medium 1«*!<* will ptvvsil, with a tendency towards slightly fuller toes and shorter vamp The material* Include blaeh satin, patents, black and color* .d suede and kid and brown satin, nUmt iii tin order named For evening slippers, much the same remarks hold good Strap pattern*. SCOfC heaviest, and 'Joy v-vill have B liberal proportion of out out designs, while other forma nf ornamentation include buckle*, tongue effects, •-to Medium full IOCS will mark moat of thCSC models, while materials will include diver and gold brocades, satin, bronae kid to men'* lines, oxfords are expected to continue in favor, though towards the opening of winter high shoes will em in to the sales of oxfords t«» a large extent Oxfords and spats, however, will still be good, even when anon is on the prround tattle change in last* in to I., noted, rubber heela, however, are largely used on fall shoes lighter shades of tan and brown will be good, though black will gain strength later in the season, As regards leathern, medium weight, smooth ealf skin will predominate; heavy arcight and boarded «vf- fcetsMo gain as the aeaaon advaneea Patent leather will find increasing favor Scotch gralna and blaek and brown ki.u to nell in limited amounts Hoys' nnd youths' shoe* follow th. trend of men's styles, with straps and oxfords for growing «irls and boats for misses and children in school shoes, fjeathera for school shoes for growing girls will l».- tan ealf and grain leathers, patent leather, wtede leather with trimmings to match n-r contrast, and black calf. Por misses and children, tin* leathers will be Ian ealf and lightly boarded leathers, ami brown and smoked elk lu general, shorn for growing frirls will follow the trend of the recommended women's styles, both as to patterns ami materials. Lasts will be medium round tors tl..is, lesther or eovered, from 7-8 to l(Mt VICTORIA MERCHANTS FAVOR ABOLISHING WEEKLY HALF-HOLIDAY DURING TOURIST SEASON. Contending that thousands of dollars have been lost to the retail tirade this summer through the inability of visitors to make purchases during Wednesday afternoons Victoria retail merchants have taken action which may load to the abolition of the half holiday during tin* summer months. The retail merchants' executive of the Victoria Chamber of Commerce passed a resolution at a nnnt meeting, asking the directors of the Chamber to call a conference of delegates representing the merchants, clerks and general public, to discuss the question. Requests are understood to have Keen made that Vancouver and New Westminster hold similar conferences. It is suggested at the Victoria meeting that a solution could be arrived at hy means of local option. The Victoria merchants suggested holding the weekly half -holiday in abeyance during tourist months and that suitable remuneration be offered to clerks for the sacrifice involved. TRAVELLERS WE HAVE MET. tlohn Damer another member of the Commercial Travellers Association of Canada and also the Cnited Commercial Travellers of America, is probably one of the best known of the veterans on the road in the west. Mr Damer started travelling for the J. D King Co.. of Toronto iu 1886 in Northern Ontario and in 1888 made his first visit to Vancouver. In 1900 be came to Vancouver to reside, representing .1 l> King & Co.. and the Cutta IVrcha Rubber Co. lu 1908 he joined up with the ,1. Leekie Co, and was with that Hrm for three years, leaving to form a partnership with Mr. IV •!. laimsdcn another prominent member of Vancouver Council No. 281 Most of Ottr readers will recognize the accompanying photo of Mr. Damer, of the firm of Damer Immsden Co. one of the leading wholesale boot and shoe dealers iu Western Canada, Mr Damer'a father was for many years a promin- 24 HI. BRITISH COLUMBIA KKTAll.KH >- p* MILUONS This Fall, there will be published all over Canada, a series of advertisements telling the public about the many good qualities of TumbuH's Underclothing- bringing customers who are already sold into your store, and simply wanting you to confirm their decision. When we tell you that the total number of advertisements of UNDER-CLOTHING will reach over Fifty-Seven Million 57,508,854 going to nearly two million homes, vou must llltt ma8SCd ^ Wide8prCaa Pub,ici* the greatest co-operation we ^^^ Display the good, i„ yoUr window. I and reap the full benefit of thi, ex- ten,,veadvertiri„g. It mean, quicker and larger profit,. I WINDOW DISPLAYS ■ If i » i WlNnnS" "?JZ!i2* w SPECIAL - 2JH ,nd C0UN™ DISPLAYS ' *"!..'.or' comPl«« o«ftl. j -- -—. w, \.%i Made only b ***** •*♦♦♦♦*•♦♦♦•.♦.♦..*♦..♦♦...*♦« ™^**~, •« m% Ltd., tm\ Oaat- 19*14 THE BRITISH COLUMBIA RETAILER 23 , ut boot and gboc manufacturer in Toronto, and "like father like *ouM if you want t«» know anything about the shoe business you an- wife in (tailing in thc praetieal and dependable service of this firm. Mr Damer is active in many organisations and is beloved by all who know him for Ida Sterling worth and straitfhtforward character BRITISH MARKETS REPORT DRAPERY ANO CLOTHING Early Opfortg of N«w Stiten. (from a GorftsgOBdeat) Th*- colder and wet weather bas prompted an early call on rctstters EM autumn wear. I Hiring the past week there •mm* * Meadit) lncfe«*iat Inquiry for *urh line* a* furs, tell bits* vsisai and twoed otsita. dress nstarfsts, warmer under etoUrttftg battled otssi esstssess snd jacket*, quttt*. ibsets, »ti4 blanket* School clothing for the new term also helpe.1 ttt $ot*M lending figure* Thi* ssrtj opening of the new tea *»f-s ha* l<-4 lo increased arUvUy ts both shop* and war-.' bSSBW Condition* w*»r* much the *am»* a year an**., but » Sue Sentem-bei saased « naagafs-rj setbselt H>SSV) bOOltfaSS ai«- reported of women'* velour coal*. mnislj tHmmsd with tot \ targs proportion of these gar wtottui ***' betas poasesd from Itaaati etotlts which, although P**rha$t<* aot IS WWVtfOSWt and durable SS Bradford fabric*, srs otHstasShf a? * latest Sties .v.* wmaso ftsstra to pop rhp-? « ?•■■•» *sasl teeb satpma, v-feetae? they actually to* quire ii m MM, ttlSfS I* SUtle ttSetOStt] tot WSTJ durable ma IcHfltS The fill*, trade bl bl a healthier condition lhan for a long mas t**** Heevj beytsg el ertas fairies ha* taken place fot Um romtm ateta?, and hrm* st Nor-wl-ch, bee! and Mac Ctttigetd are ICttVi IS addition, a ISIgS volume of business bai beta i-»t«r«-ti srttb t.ynn* »nit piece goods manufacturer*. I f nt whom are *tat«<4 to bt bonked ahead for front seven to <;.!."-«* noatbi Qaotstloos for Joannesi row sQft srs ad* -r&ndtta evrtwat WleS -or t IIS being about 2a i»er cent. bisbd i*aaa inwards tbs tad el Jane The popularity of • 'ik good* i* -shown hy the fart that import* SO far ihi* year, sftsf Ssdaettsg itMwmoris, at** o?ei •gl.Tta.lOO more than for the c«rre**pos*o!lng period ot J'*>2'S SCOTTISH TWEEOS ANO HOSIERY PPrSSI a Ha-a Irk Coi respondent) Sow that ttM trade* holiday nf the different district* SW OVff, a Start ha* hern mad«* on the new cloth* requ'red fof the taring SSSSOS St ISSS Most of the manufacturer* have a fa'r number q| order* oss their bOO&S, and buaineaa pram i*.-.* |o 00 de. *tdedlj belter than It wa* ii year SgO gaSOSJ S&d CfctVfcM Wool*, tOl which a strong demand «**-*>*t*. are \,ti deat It |* e\perled ttoOJ VHtl become dearer a*U\ th.i.'or. «h«' QQOtOtioas for the new cloth* for next winter will pmhablv he advanced In price While *e-»»r«| of the bOStftn Sad underwear manufactur er« an dolag a |QOd trade. «ih»»r* are now dolna compara llttt) little Indent, SSSM have nol bOOkfd tttelr QSttSl winter order* Thev attribute ihln fact to the hlfth price*, a reduction Ifl which i* In SO way probable ju*t now Maker* Ot fancy goods, however, are *UI1 keepittR iheir machinery fully employed gfllaaefS are bOay. bSOSaSS Ot the better demand for Ceavtott •>«»!»» la tbe tweed irsdi liver* are weti employed on w.iol dyeing, bat thej have not much to do lt» the way of fltCCC dv.inK WOOL TEXTILES in sattetOftUoo of the sgraamsatiHtb Qermasy being stgatd th.re bSS been SVOTO bttStflSSS «« IMS ceuire la wool. tOPS, and yarn*, ll l« hoped that, in course of time. Increased pur- cha-slna power will bring a better demand for Bradford's fully manufactured goods, especially those made from crossbred wools. As yet the position of manufacturers has not Improved. There Is no doubt that when Germany's financial stringency has been eas^d she will become a keen competitor for raw wool. Wool values at Bradford have moved upward since the negotiations on reparations took a favourable turn. In no small degree this has been due to speculative buying for the purpose either of preparing to meet an Increased demand for crosbred yarns by Germany, or of Increasing stocks while yet her competition for wool has been felt In only a restricted degree. The result has been a general advance of prices for wool, tops, and yarns. It seems inevitable that higher prices will have to be paid before long for fully manufactured wool cloth, whether for men's or women's wear. NEW MERCHANDISE MANAGER APPOINTED FOR HUD80N BAY COMPANY'S VANCOUVER STORE H. T. t«oekyer. general manager of the Hudson's Bay Company * stores in British Columbia, announces the ap- potstment of Samuel Southalt to the position of merchandise manager at Vancouver, recently vacated through the retirement of B. ML Clarke, who Is seeking a new field of endeavor. Mr Soul hall is a native ot Birmingham. Kngland and was practically born In the drygoods trade, his father having been a trygOOdS merchant in Birmingham, and his uncle having been a member of the firm of Southall & Barclay, the well- known manufacturing chemists. At the age of 16 he was* aprentL*ed to the drygoods bust- ne** in Stratford on Avon, and lured by the wonderful pros p.et* in America, he came to New York tn 1907- Since that lime he has held responsible executive positions with Brown Hamilton. Newcastle. Pa . McCurdy & Co.. Rochester, N.V.; Kohn Gurchgott Co.. Jacksonville, Fla.; Sanger Bros, Dallas. Texas; Bon Marrhe. Seattle. Wash. Mr- Southall is a student of human nature—a close observer of the law of supply and I'pmand—t-uul a true sport enthusiast. His coming to Vancouver should be a great acquisition to the business life of this city. 26 THE BRITISH COLUMBIA RCTAILER Sales Tax Regulations Hcplembr Retai Further Amendments hcucd by the Dcp | mm. sub in.rtsnt of Cw»to««» Rf»pa<«»«9 Apphcal»a« ■ai Ion.—-Under the autfior.ij ui oc. ••».. > . section 6. ol the Special War Revenue Act, LSlS SSd amend ments thereto, the following classes ol small Euasufstctucftre, ' are r.n.t;.!<i! hi .■■,.*nt|»i Ta:: on Ihi •• es Ol ta« when Belling exclusively by retj irom Consumption or Sales "*~" ducts: Picture Krannrs. Druggists, Harnessmak.-rs. Plumber*, Opt pro Shoeniak.-r.-v I'pholster* leisni Blsck Makers Th-* all •"-* ers. Dentists. smiths. Tinsmiths. Show Card and Sign regulation is in effect on and after Ui Jttly, IIS*) Job Printers.—I'nder the authority of Sobsectlofl job printing , consumption or sales tax on their Such publishers or job print.rs are not required tO obtain a sales tax license. This regulation is held to apply to MSiUgrspIiWi S*4 mimeographers. The above regulation is in effert on and after the ]«t JUlFulrL.-rnder the authority of Section II mm. &th section 3. and Section 19-C of the Special War Re*?©0tt« Act, 1915. the regulations contained In Memorandum So U, W plenient D, as affecting furriers ar*- hereby conceited Furriers are noi so be granted a Consumption Of Sale* T»X License on and after the Is! September, ISW U*™m * sued to furriers prior to that date are to be cancelled Dressers and dyers of furs, however, an- required 10 uk«* out a Sales Tax Ucense and accouDl to the Collector - Cttfl toms and Excise for Consumption or Sales Tar, on fan dt*SI ed or dyed by them. Such tax is to be computed on the current market trains ol the dressed furs, whether the dresser or dyer is l&t OWnet <>" the furs or not. Wholesalers.—Regulations concerning Hee&SM tasaed SS der the amendment to the special war revenue SIS Ol IsSt Vtt sion. The bond or security to be given by licensed wholesaler* or jobbers, as provided for under Subsection 7. Section Ifr BBB of the Special War Revenue Act, Shalt h«- for double the amount of the Consumption or Sales Taf payable «,n *';< maximum amount of taxable sales made during SO] period Oi (three months of the present calendar year. Licensed wholesalers or Jobers, when purchasing or lm porting goods for re-sale, shall quote ihe'.r IJcenee number oi the order or entry and certify then-on that the gwd* .tr» tut resale. Such wholesalers or jobbers are nol r-*<iu:<-<' *<• pa-, the tax on imported goods at the time of entry for COI IS ; tion, but are required to account to Ih.- Department Rionll for Consumption or Salt- Tax when fan good! are mid 10 other than licensed manufacturers or purchaser- or licensed wholesalers or jobbers, the tax to be computed on lhe dot) paid value. Licensed wholesalers or jobers are required to aceotu the Department monthly for Consumption Or Baiet it goods sold to them hv licensed manufacturer oi produ Canada, when such goods ar.- resold io other "V.* .. , i manufacturers or producer! ur licensed wholesale! or b bers. Under the provisions ol Subsection 2 ol Bectio BBB, such tax is to be com put ed on ihe pri goods were sold by the licensed manufactn which price shall include the MlOttOl Ol Md goods sold in bond. The above regulations are in effect Oi September, 1924. Instructions Published by Department of Cu« Memorandum No. 45 Rev i«d In addition to the foregoing regulatJOl structions have been issued to Coll ctoi b of Customs and Excise:—- Under the recent amendment to Sectioi Special War Revenue Act, bona fide a, mav be granted a Consumption or Ssli giving the authorized security. Collectors of Customs and Excise , 1101 'U I' i* Ch 'he wiocer, Ol! the tt«*r ?h<* ' * ' ' ' ■ ■ A | | , Sdl *o I Col |{5.»*l''d»*e 0 gal roni *re t tk helh< ' ■' jiubbefS SOtt W h* « t! «* * 1 ».« aM.**» M>u*a«°4 ifcai is* spattatata *■■ , i x'a '. *. <>f *«»h*t*.'Sf * Bll CnsltMRi *a4 ICSCt** h»*e 00 p*fT»t the lm air, *•:*•» **>nd«*K****4 b* »pB&8itaBta IS**>. Im* m**»N &*■*■ \**i***•-'. I?•*»$»»'*i»f* la 4****r»s-M *?,- |w*fb* 04* •t»ClI*MM>l*fl xat :»:t:,* jtv*I>*< 'M* Will P* hrt4 »*ft*C*iH Ott%^i' ,.■■*■'?,.'** ',A th'it t.hH *•««•?»#€tlofc tl . i nt fi*bb*'t* whe* »b*?.*iKt a C«*fe»s»i»|»!toa w i ., ... in isaa laslslasa al ta* en***^****?,' * ii ;• .it,* t- hBteatan si saaii *»» n***wi om ih» 4* .* m, ttt that OeaamOO OtiA a^txml" * a*^txtO»ots ihi*1vn7. daptir4 * , 1 ,.:' <•< ■ ..■■: S o dedoC'tto-a ot tin UU **«aw reqaiivd xm be svInbI lad t*v*t<Mta« *a4 Kitrt** CISOSi ! i{ i<*t« f* tit refnn claim hsi All li » t..mtrJS M UhMI 4-*** ■'- ll COQitiet - |*r4--»'* *$».>.*-» it POO 11 *<* ia< n •■r*. Hai -*-r «*?*- {:..}< f,-.,» ;.*.*J*S.*.W** ».» 4l»Jlfti l« ire.il ■*. GaanotaHoitPfa or |*» '*..r .» !»■*# *.!^**Si «*.. :-»!» aatf ;. J •* . > *'./. \ 1 !, < Pifj ' 1 i *. Mr -.'!>' *-*• ** ' 1 itn#d .*- MeassrsaatB i '■ 'A J •: '.;'4if ' i"*•«■■•* 4 >"? .»" ' t'»*'Si: : *» J'*,.'-;- ft" a -' - 'nn l«Md ■» 1*1 d! *»* rs*** -1 ■' S*!>« M?t« ftee* **% - ;i\7,Ci I - ,■■■!■■• I • t. : ■■■'--■'it,i,1*. *. i Omtato t* JH *' >'*>!• J*.** ?* W N» 1> a"*i **H'S ■ ■tt*-*.«?**<**' ? * <& **» ;.*.* ■' '* .*:• cm ' ' *' *! *J; isi* * '' S $&*ft HW.*a* ifl*I« tiff *»(*a^*f !3VdR.JS* t 0* Uo*'-t<; ' I -v.*-*. ■*■■■>'■*.'■-■«■ ".5 1 ■ jc 1 ■ •* ■* Ihien^ii d ■ S**St*Wtm* *:**«. *t4«**ft»l Im laSssHted h» «*«$«* «Sn W ».*4«* M * ' : .M* ft**r»-*-8 Th. ll r- Hon thi «»0w«» or aovf-ftTit-ma s*6>i4 D»wfi»ff«.t«i «# c-AMaac*-* Mtopsrtasa i*** dufici S&* 1,-sr ',-» ■>**!••*. «^4 p a*|i*eoss»e *h*t I J****.**. rr| *•"«■■ yfir^HaS J* V ' 4H 11 port hat -'■•-•■ • * - **.* Ut l Hstt »t »* *s*i.*4l.#fe ».*S * ■*"*■ :' ' '."". "h*** I *»JBfti.ftl*»ia I SSSSSSII Nl * yweal l*««i* **'' IftlrjntSJft.ji *ffs#j jjtf ^Jj,«. lnO«l*«'-<*' R >J p!*>»»5«f l|8|f III** f.4 .' *' r ta'tal «."»{>* *'* SSSIPMII FOtt* *4*«,*1Uw-«flPi*n|t« If v * •'«< o- • - ■ 1-.,; ^c »*..,« ti .j ' ■■' |S(SM \a ht'-.mght lo t.h«- StteS '« «-«"lin*r-r mi) |>« roatktff**^) i".**"* av»tA-»lr*.«* U r««4 h» »«h«*-«* tha>- AdtoritAiftf r»n«titD(t<* ih* hi-rt"-*1 Ifatail I issfaslas »nd savspsaas sdtsrtlslag. h »a? Berfil sewtpopai t*iiiii.lasaiiBts ssaaH] Kt* '*■ '»*•«•• <»ntj m*ff*«i»r *dirrf|»«r|«$#AUl Sfi .., .»«*«,, *sapivttj nhi-rh tfamAti las staisssiai 1 tairt} dnjM m sefWBtmth 1*-, aa-wssaaai 4i« '■ SSS b» dear «|ih rquftj rlf«^l|trar*« hs M « ;f; * maaatlnr- mm m savssaasr. »ad thr Monsrcb Kalitlai *■-'*« '.>iof.=,i ^tfrftiariBaan »* h* t*f Um Ian libJ< ( | r w encnoi In llneo, tr> Cnnsds if u »»«««»« ..,,._,,, , , **•■=>« *H»f Monnreti Kali" srodaeti h*^ *t nRI l»*»«J<»'s whieb th*> sajai t**da> 1H-24 THE BRITISH COLUMBIA RETAILER tt REORGANIZATION OF DOMINION OFFICE R.M.A. (Continued from psge B) J, J SanStis. raaiactca Dominion arttHfen-i, R.M A that |*r-*s' \ iiil***i la*l year, .<nr asportation htm no cause fat complaint Th*- retail trad** Is looked (spoil govt* • rally ss thi tbermoiiiettw of trade, ss it indicates and responds start quickly to bota loaa] ami dominion wide r>ut«ii!i«.n*% I ha it anv other agency Tin failures in th. retail trade during the ye.tr have not varied very IttQah with tboaS Of last year, although tin* Mini total ol last year w«* somewhat higher There it* a tend,-ney in Canada among lh«- la run*- pr-oduciui; ami manufacturing Industries to amalgamate and centralise their efforts similar to th.* practice being followed in the United Stat»% Thi* condition in my opinion. is not favorable to tin retail merchants nor i* it beneficial to tin* con« munar I * % rt**- centralisation of capital, and tin* in- dnidunlily of th. workman i* lost, whieh in time de strays th< humanelement in both Prosperity i** founded Oil confidence, ami wlnit lahor ami capital have not io\\ Qonfidt n<. in one another, fear engenders,dtstIHSt. Th. retail trade prospers beat where money is moat equitably distributed When it becomes eentrsBsed in '.■ f. « hands and th. greal majority of th. people bave »».. money to spend, tin. retail irade suffers first The >i»..s! prosperous condition for retail merchants is wh.re indusl r\ ami wealth an- most equitably dis- iributed Por theae and other reasons it U eery neccs- nary that sll retail merchants should give careful study l.» the general trend of events that ah- <*..ns! ant ly tak Ing place throughout lhe Dominion, whieh, although n«>t directly, Indirectly have a great bearing ou om* tut it iv prosperity R M A. thc Official Mouthpiece. "It will he gratifying for yon t.» know that after years of educational effort our association has gradu* ally forced itself on thc notice of Dominion snd Pro* \ im tni legislators, ss well ss on nil commercial bodies, a* being the official mouthpiece which represent* the considered view* of the retail trade I slneercly hope that we will proceed still further in our efforts until every retail merchant in Canada enrols himself under our banner." Resolutions. Tho Dominion Hoard approved of a resolution drawing attention to eertain features of the bankruptcy art which work unjustly on those retail merchants who operate their business relying to a eertain • stent on credit from wholesalers ami manufacturers, ami tin- Dominion Executive Council will at onee secure hy questionnaire what information they ean gath- » r from tin- Provincial Boards throughout Canada as to the objectionable clauses that are in the Act, and that they be requested to prepare amendments to the same, submitting the same to thc various members of the Provincial Boards throughout Canada. That manufacturers ami wholesalers should state the freight and express rates on all their invoices to the retail trade was embodied in another resolution ami this will he acted upon as early as possible. A Fair Trading Policy. The question of a fair trading policy for the retail trade was dealt with in another resolution, and while there was not a great deal of discussion in the matter, it was urged that in view of the development that has been gradually taking place in the retail trade during the past number of years in the congested centres of population and the methods adopted by some manu- factttrers snd wholesalers in supplying a few retail merchants in these congested centres, and giving them extra special discounts, and which methods are having an injurious effect, ami interfering with the carrying of legitimate stocks in the various cities, towns and villages throughout Canada, that this matter he given eery serious consideration by the Dominion Board. E. M. Trowern. Secretary and General Manager. R.M.A. Resolutions were also passed covering the changes that have heen effected in Dominion administration, All lip-it year's officers were reelected. Delegates Present .1. i\, Baniield, president, Winnipeg; -I. <i. Watson, Montreal; K. M. Trowern. Dominion secretary. Ottawa; \\\ L McQuarrie. provincial secretary for Saskatchewan; S, K, Faweett, treasurer Of Saskatchewan Provincial Hoard; Jos. T. Crowder ami Walter Ing, Vancouver; James Kellas, Kdmontoii, secretary of the 28 THE BRITISH COLUMBIA RKTAll.KR Septeml Alberta Association; IV W. Zieman, Preson; C P Ntc Arthur; Russell N. Lapointe, Montreal; .1 C Doyle, Halifax; secretary of the Nova Scotia retailers. A .1 Reid, Shubenacadie, N. S.; -I D. Solcy, Springhill, X. S.*, 1). \Y. Clark. Toronto; A K MeSweeney, Hone- ton, X. B.; E. A. Stephens, Ottawa; James Morton ftegina, \V. C. Miller. Toronto; George S Hougham, Vancouver; W. .1. McCully. Stratford; -I Pilistrsult, .Montreal; B. G. Crabtrec, Ottawa; Y V A Hard, St John, secretary for New Brunswick, and •! C CSuip bell, Ottawa, secretary of th.- Eastern Ontario Retail Merchants' Association. importsnl questions concerning the adstinistratiat] •••.. orgaibstkwi i"■ ii d nuinlH'fsi of thr committcf bave been gii lull poirer by the Dominioa Itoard to aet f**r ts || obviating "■ necessity fof the efttira board e-ompoH ai official* bi sll the provincea, to tmrrt a? fretfaeni icrval** In addition io the cniaMHtaa *»f three th*. ■* Mjcialion b to ba*« a Iwnimw manag**!*,, and On*. point no tit will bt- mad-*** in lhe twnr fttltirr.. fbb >'flt»vr w»U work in tmiaun with the pruu* ,*i.\i vrcretarics ssaistin-g Ui the work q| ib* rarWi I *. us thnr organi-Milion plan*,, ami neenrci srnerslh •'••• Interests at lhe retail Inkfe, l*r©vinrn J. T. Crowder, Second Vice-president Dominion Bo*rd, R MA, Reorganization Approved by B. C. Delegates British Columbia representatives who were presenl at thc Dominion Convention have returned in g more hopeful frame of mind, ami consider that the number of changes made in the administration of affairs st Ottawa will undoubtedly result in a better service r>n- Vred to members of the organization throughoul Can- da. There has for many months past been 8 WDH what despondent tone sensed in the provincial office SS a result of insufficient and delayed information regarding the activities of the organisation being received from head office. Matters of vital importance to the r* tail trade have not been passed on tu th.- provincial branches in a satisfactory manner, and delays in ne. h ing information upon questions of a legislative char acter have handicapped provincial secretarien Ic sn extent where the prestige of the provincial offices bsi been difficult to uphold with any degree of Security With the rapid growth of the Association, it is quhi impossible for one man to control individually the des tinies of the membership, and the new departments which have been added to the head office will speed ap the service expected by members, and ensure a smooth' cr running of the machinery of tie Association, Thc Dominion office will, in future be under the direct control of a central committee of three, cow-dating of A. B. .Stephens. Ottawa, C, P. M-Artl.nr Russell, Ontario, and J, Qt. Watson. Montreal. This, men ore fully qualified to hold positions on this committee and there is also the advantage of their being located within a reasonable distance of head office, whence a shod notice will bring them to Ottawa for discussion* upon J »*<•> t *,,. ,„„„, <:,„,„„, ,,„,„,„ talt(| •a ill vim i i h i [Tn I'Xpl for th. offii m>*>*!-»jI- 11m l» i* hn»il( : tan at ih,- !«» !h»- r-rnlra) r*'»w*milt<*«\ li MR Hoard Th**r»- •»*« ney aa ths pari of thi pea W | ■*?, rs-, points in vi»tri«g ihnr * •■*'} ? f -. *• * h««I * t»i r-rtHl-rHttg lined ta past yean, and their lo s larp estent resmonslhl« *■■ --"A departments in ths h^ad 'P^rationaof th I, U"- ^ ******** **Jh ^ *>! ,..,, ,(>( ; -h' ^tuusn repmHitatN from Van h ;•■ ;; » '»"■ «nefh,HU of distributing sanrks * * * ■ ■■■-'■ ' :Ui«F hi. U a . . . m. * m I XjlilitMf.i, H 'dciptlon ot t oi Iht KM \ •"ttv.-r r fill ho»«e his points lmmJ£Jf*ll*,1i »♦**<**•<« ***H hisaadience a Mn"^M> *"*«**} Dm attention of .8ij »ner untmrdenlim hi* mind »f a* nam a ,„ ,„;,;;,; ;;;;»; [™*«**> ta Uteatreiyerinder Station to ik* n , *m,,,,, ttP *,lh ■ P°Nt< Tl i ' "■ »veri n^n'r H^ »,r»^»y tttdtenm* and ihcrv w^ow^iifaSWtl11? v»»WYtr will !M the "f !h' «Udl Merchant, In IM 1!»24 THE BRITISH COLUMBIA RETAILER Secrets of Mailing List Success Ry H H. Simpson a A friend of the writer cut hi-*, mailing list in two the oilier day lie relieved the tiling eabinct ut bun dredfl of nam.* jn*i thr. w the cards int.. the waste- pap. r basket Then he put oul a mailing to ihe reduced list. A few hours ago he informed me jubilantly of the result* Last mailing* to the "foul" list bad failed to pay out. l-rom the clean li*t. In- obtain..! as high a proportion of store Inquiries and sales as he bad from the list when tv-tic. ga large He tells me that never again will he let a mailing list become tOui I believe he is cured for all time ol the "just name**' mailing lisl din-ease, Tha! disease i*one ot the most prevalent find deadly advertising diseases there are, and because it is, I am going |o -expose and prescribe for it. right here at the U ginning a description of successful mailing list practice T«< the Boviee, there Mem*, magieal selling possihili- tie* in "just name-**. " The bigger the list of names, the greater the possibilities for sale*, is the way thc aubjeet appeals to the novice il. figures negligible pertvntage*. Ilk. two p«-r cent or three pot cent — anything ought to ** II two or time in a hundred!"**-" md puts tlnm against lhe lug list When he puts out a mailing, be finds it rather expensive, but is philosophical The Btore Haines*, the merrier1 True. Um, the larger hi* printing, the small, r the par piece est. He esuil lose not with that great list of uameal All there i* to a mailing list is a bunch oi name*-- tin greater the number, the better That is the "just oamean disease It is aot always quickly cured The friend mentioned above fur several years had a mailing H*l full oi valueless name* duplicated names So long aa his advertising was getting by." however, he didn't really how much advertising money he was throwing away When he began to lose money, he began to Jake treatment, and now his mail advertising is more gneeessfu! than it has been for yearn A food mailing lint is not "just names." but a list of prospects That is the first secret of success in mailing list management It may be «*asy to compile the list, or difficult l*mb- ably, if it is difficult, it i* B good list, maybe an unusually good one li is lik.ly t«. be exclusive with the Compiler ami exclusive lists yield much better re turns than lists which SCVCrftl Competing stores eireul- stise, ss s general proposition Cr example, I think of a store which ha* i very resi-wuisive list for bargain-wile advertising The store is not only a price store, and bargains" are only offered 10 clean up stock and to serve as leader*. These though, nre Important functions Though the store's bargain sales are for cash, with no refunds and no exchanges permitted, the manage ment insists on names being obtained nf thc bargain customer in ev.-rv instance possible "I got mv Idea for ibis iu thc Hr*t place." thc proprietor told me "when I read in the newspaper <*i enormous prices paid bv sharp oil promoters for rocker Bats Every name on such lists was moved responsive to promotion ml- vertising 1 reasoned that simiiarlv a bargain sale customer was proved responsive to bargain advertising. She was one person in several I believed her name would be valuable tu us. "We not only get these names in our store, but friends of the stori' have assisted us by compiling names of bargain-hunters they have recognized in othet stores. "The mail-order book companies and the oil companies say that if a party has bought a book or oil stock by mail once, he will again. Once a bargain hunter, always a bargain hunter, is the application of the principle to our business. It may not be strictly true, but it is approximately so. Anyway, our bargain-hunters' list pays out well on practically every mailing. We use it occasionally to clean up broken lines and miscellaneous leftovers, the quantity of whieh youldn't justify newspaper advertising." This list isn't built on "just names." but on a condition making certain names excellent prospects. That should be the basis of every mailing list. Under-lying should be a condition favorable to the advertiser. Small Lists Are Winners. I hav.- observed in many interviews with store proprietors in all trades that the user of small lists, numerous usually, is characteristically more successful than the user of a single of two or three large lists. The reason goes back to the fact that a paying list is a list of good prospects, Lists of good prospects for most offerings are likely to be small in number rather than large, (im* store I call to mind happens to sell to a large territory. It is a big business. Mailings are going »>ut every few days, but only on three or four occasions a vear docs the number of circulars exceed a few hundred. I have seen letters sent by this house to lists as small as seven names. Lists of thirty-five to fifty names are common. Per letter cost goes up. of course, but selling costs go way down in the cellar. With small lists, percentage of sales and inquiries to total pieces mailed reaches heights the big mailings never do. Keenness in Compilation. I have seen store mailing lists which incorporated stub personal details of each person as color of eyes ami hair, type of tigure, age, color preferences. The lists were successfully used for garment advertising bv mail. * Lists Incorporating "willbe-iuthe-market" data are profitably compiled by enterprising stores. The next best thing to actually selling a prospect may be learning just when he'll be in the market. He won't need the article for some time, or be in a position to pay for it for some time, so delays purchase. A "will- lie in-thc-uiarkct" 1st can be kept for a number of the larger items of sale, every member of the store force assisting in its compilation. As the "in-the-mnrket" period arrives, personal follow-up, at the prospect's bome or place of business or over the telephone is instituted. Personal-following lists I find average high in pro- ductiveness. Kach member of thc sales force is en- 30 THE BRITISH COLUMBIA KKTA1I.F.R Hepiem couraged and instructed to compile lists ol persons customers. One of the valuable indirect results ol law management policy is thai employees are much raori assiduous in developing personal following. Sorai sources of lists which most merchants do not knou about. City directories, of course, are used cveiTwhere Rural route lists an* available readily. Organisation secretaries will supply lists of members for s small honorarium. Merchants in different line*, will exchangi lists. City and county clerks, and secretaries of itab are sources of special kinds of lists. Some stores compile lists from personal mention in newspapers Pub lie service companies learn quickly of n. u arrivals, and lists of such are sometimes obtainable in this quarter Retail credit associations can supply lists of local families graded according to credit standing Asked to give lists of neighbors who might become patrons, present customers are nearly always glad lo do so. Keep the List Clean. The country is full of mailing lists which ar.- any where from ten to forty p.-r cent foul. The first pr. caution to keep a list clean and efficient is to request return of matter, guaranteeing postage, if it is nol .1* liverable. The second precaution is ta discard Dames which have not produced business over a given period Mosl successful concerns do nol "work" a name for mart than two eyars. If in that time the party hss - ot n sponded, the name is culled from the list Mailing-list management is a science Sometimes in ordinary manner, it will receive the eomprehenaiv. J. A. TEPOORTEN LIMITED WHOLESALE DRUGS PATENT MEDICINES DRUGISTS' SUNDRIES PHARMACEUTICAL PREPARATIONS 308 Water St. Vancouver, B. C. The Old Reliable CD SSI Minar/S Liniment Co. Limited 5pH ••arrsats.. Yarmouth, lib ttudj whirh it merit* To «Ut«-r it U lar**.; rd I'Vli ■Atftf -A "... MiggrftSiutM D-DfttjlJiK herein will. I beiievi start any mere-Rant along iK. tgj ' road .... .l,.Wt....tf;.- TIPS FOR LIVE CLKEI8 A SIMPLE PRINCIPLE Of SALE BUILDINO 1;* J»«u / tad) nASftetl * Hottf al tow ttS | m§*j** n.juiry roiteei ing \m gw*4* spr-fiallt dtsfttove-fi m i buy 1 ».*s«i puSUfij? >.«! a*.-. th? eountet rhangi IV '■■"2 rig le* jw-r I"* chase In fact «rapiwn! V« *•*..« n pleasant mhiI«-» h Cult! •: tb* ni I O .i |>.>\, . foi ti • fa | fm w. \f lieu Vottfii St I'M ■" ' '* ■■ " fwsund sab trick Mo \\ , tilt* al a eertain . ■>:'.- <t won % ii^^i. aivaj oi " • a ':*-..,!,*. ***»ttt*f }«*lfc»-**» wit Is *.*-.*{ ?r!»i| -writing evffattlnati (| pavt*! I t*«tp|*. »| liil*H jtltti, I ad tttoh* *| ' t*r rtstviti ■ii\ fa** jjk'Iio'* ni ■ ii h tin plann**! ta ha«J tsm*i ilka Mill* ia-ftfwitj i't thr trtktv MfV«* llu H*v.*l I'm ' ■ .. . ■'. ■■: <.-.. .»...*■ i . <■ • • • , ■ •• ■ ■■'■ ■ »'■ '■* %, "■ ■ " ' M> *■)*..•! ' .t-t "<-.*j-». J?-.^ l! I* * ■*" ■'■.- {.* si srlileii tit Nts 14 il i li '':■ Iffi^ld |* #*.»l*| ttff i* m TOILET TISSUE From B. C. fcttfc* Brand, as *n |i , Jm4sh,» f' :i v ? Manila ttea ervped b fr w i K-h* F' h i i >*- I paper is bring * PI iaetn ia '|V« r* tin,,{ | t , ■*" s \ tmptny Iti tout ihno *»-U« « uf J, llH I IssSM !r»it.«*n«|«(t|«)v *"" 'or „raplM wt| pr1ew ■•* *>ll Intemt foa Smith, Davidson & Wriptt Ui MANUFACTURER* Aljr> ^^ R8 AND WMOUSAlt pAPER OfALERI VANCOUVER VICTORIA 11124 THE BRITISH COLUMBIA RETAILER 31 The answer to that rest* a good deal with the re- |ail SaleipCraon The puhlie is alike everywhere. It doesn't like t.» think things hard; it wants the other fellow to iln tin thinking for it When a live dark docs the thinking, sabs build. 'Then* are a lot of thing! Selling for small sums." Mii.l th. pOQIIg holy, "whieh customer* ean buy two or three just as easily as on. They are going tu use tha' number eventually, ami thev hav. the money to bus a ■ S rr af supply. They |»« i one at a tiiu. became it is their ha hit "Of eourac1 yon bave to uae your judgmenl about sh. cnatomer I'll admit I slipped up on you, but I don l often If tbe cnatomer tabs for tbe article in an indefinite way. not definitely saving 'on.*." I pick up |W0 Ot tbrrt and say, "Hon many *" vVhib* the eua- tomer is getting tne Idea, fumbling with a decision, I eomf along with a suggestion If th. artiele m\h at two for S quarter, two for thirty -five or other priee in combination whieh gives i saving. I always advance fhe fad at this point 'They're iw«» f..r B quarter* Tw<»'*" And I'm half taking th* customer's aasent for granted-, for already l am in motion toward the wrap- ping couotet \ hav. « friend who believes that whether there U s enl price for two »»r not, it pays to quoit just as if tbety ***rt** 8bf says 20 cents Two l*»»r tn Two!' ami tfm*U many c-natomera Immediately respond jus? as though I be re was i combination price Their brains don't ealcuiafi juat respond to the idea tbe girl puts Into ihritt Where there isn't lh« pri«« mving, y«»u still havi* S good srgumcnl i^ th.- euslower hesitate* It's actu ally foolish the way people buy a day's, or a week's, or even a month's supply of a thing. Did you over think about it? "I talk along this line to the customer, and it goes over. "After you get to doing this aort of thing, it's like a game, at least I find it's so. There's a lot of fun in seeing how many sales you ean build." All of whieh is true. When a customer already has made a buying decision, suggestion gets results as effectively as it ever does. H. B. CO. TAKES OVER PARKER'S LTD. Onp of ihe hire*-.*? transactions In the retail trade of Western Canada has been consummated tn Calgary by the Hudson's Hay Company taking over the business of the old-established firm of Parkers Ltd. of that city. It Is understood about $3»i6,»)CK) is the consideration, of which more than 1190,099 is represented in the fixtures, which ar*4 ot solid mahogany of the most modern design. With this transfer passes one of the best known departmental stores of the West. Originally, the business was known as Granville's Ltd., bul was later taken over by T. S. Robinson, another of Calgary's pioneer dry goods men. and eventually it was purchased by Parker's Ltd. Inability io secure suitable premises after being obliged to vacat** the present establishment on its being taken over b\ the Ikmtinion Government, is given as the reason for the sale, at whieh merchandise approximating a half million dollars in value will be offered to the public. The Supreme Quality of ATLAS KRAFT BAGS Is Apparent to every Progressive Grocer Atlas Draft Bags add to the appearance of every package, in art and individuality to store service and there is something distinctive about Atlas Kraft Bags that makes them the most popular bags with the trade. ATLAS KRAFT BAGS Deliver Anything Anywhere Manufactured by The Continental Paper Products Limited OTTAWA, CANADA. SMITH. DAVIDSON & WRIGHT, LIMITED Vancouver, Victoria, Edmonton, Calgary, and Regina. USING A CONTINENTAL BAG 18 BAG INSURANCE * Also Manufacturers of: Paper specialties of every description. Fancy Embossed Lined Tea and Coffee Bags (7 colors) Ice Cream and Oyster pails. 32 THE BRITISH OOLUMBIA RETALLEB Sc n| ft' HARDWARE, OIL and PAINTS HARDWARE OUTLOOK FOR FALL There is every reason for the [wan* !!s-*r- chant to look forward to Ihe realisation oi good business this fall ami ainti r Building operatioi i s« teefl sustained and, in all probability will be prolonged w U into the early winter months Vancouver residents have returned from their summer camps, and the usual replenishment of utensils of all descriptions, trm ' -'■ discarded or lefl in summer camps, snd cottages m Ul next season will be a factor in increasing sales ci local merchant. Tourist traffic continues unabated, the cxeeptioi ally bright fall weather attracting a very large nun of motorists to this province Heavy hardware distributors report good tales, snd the resumption of operations in the logging estops will further increase their outturn. Prices for the mosl part remain steady, with a slight upward tendency in some commodities, local stocks are well assorted, and retailers report s bigger turnover than was the ease last year, Agricultural sections of the province are anticipating a better year. Higher prices on forcea-si f«*r the apple crop whieh. though smaller than las? g ISO! will be marketed under more favorable condttii i This will improve collections in rural districts snd many hardware merchants an* already reporting Sll improved demand in up-country sections Interior decorative material i.s moving in fair valine, and there is evidence of a brisk movemeni in aints and varnishes due to ideal wealh.*.- M*.Ait: . nil ...,••■■ .*i weainer conditions There is a movement to prolong building Opt ration! well on into the winter months, which, if rmccesaful will of course reflect favorably on the local paint and hard ware trades. k A continuation of building activity would not only ■educe labor costs but largely benefil the "Paint This Tall" campaign which is ondei way throughoul tbe Dominion. HARDWARE MARKET REPORTS Stove Pipe and Elbows—Bufdnesa lately has been rather brisk. Prices are holding firm Sporting Goods—Interest is increasing am is a steady movement, notably in mm* ! _ and there y in guns and ammunition ] kaa been consid- 1 80mc items hard Automobile Accessories!^,,,, fmbly ^Od, With prices ^'"" to procure. • '"" Builders Hardware-J^, , . ales entirely satisfactory i }*?** °P *fl and shaPe and prices are sSy "' 8tock« ■*• h go!!, Lanterns—iw,,--,,,! Zi C ne pr •Ropc-li.* j Ut n*\*~ »■*, fairl-i |Q0d y||j Blectiieal and Radio MtnhsMit*^ \n «,}»fM Is report) I »iih j>-»*...*j**-<* -*■*.,,? » %«-m h'ati >. . Stove 8hov»U« « ttent *hmth #fr bring Mk)t| U m ft% .'"' *' ' ' I k« V--**® ssmrttM md ptprro hs% • ■ foatiifeti Ot! Hester* J Pifatli Faint ml b* ?••••♦ indi^a" ' ;m * * !.«'\* I * * M<* % f', ;. *. * m now fc&fp$fa| imi ggj | ■.'i- ?: i--« *.V«* <-,,*«|,-? *»,-**•»„■•» ■ ' ';; '■* *»f «-r?y fm*j J- * "icv wnnh ^nna«MiQy kn** i V- * 1. * -.< f ft j* i *■ ! ■tsKsj***?** 4 a<*r f^|J |^H, ChueU Quoted at HWW Urol* \ tl - .. ■ <* r* r hit* |% •if hi mt%m% •■■■A.oi s M*mU Cloih« Doe* R,49e»4 V * »im*'»t»< - * » % .". i .-, B B Wam P*h,h Decltw^-nrrr h ** i *«r * o ••» ***** a *a\ }*..:.-,m Apple Parers Acttr^TKrv *. • ..-,. Ui?tT-*] »*t% (tfntifi •■ > M ., \K't t\i -. «-; i i rrj letivf imli «>^ bi f^tott^fl ii ii* :■- Electric Lamm Mov* u ,. » * • "*•!.,* r?wl^ww fh'" skortenfni al thr lri< Iai ;,.. 'w^r ihi ' '"' * la*^,r "?,r'i";*n'i ''»r J'!"" losuppji |] '"' ',*,w •►fdrrlng th-.-*- g,.*,*U l^co Lamp* Uwrr \v, "d on f,-,,,, j " * i»**»'«-» han been anncMtn ceni ioH.ru..'...'.|v 5'HM, rtaord *i«*u! len i^r !f* u m " lit lo;. , Ml ^If^M^ 8trtP Bookl^a-WHh thr ,,f »«th« strip ir Z :n,r^nu *w «^n»a ttMean ^tt^omers when ih i ' . P?*P^A loionnly their * 'Ml I | ft' J * .. v. I I I I . 0ame Trap* Movit / lh" U!fi^ leion KZf1 !rftlH Nrln »*» mots for Black Sheet Market a. . ported i, ,V marK<?l otcady*^ \ »»,.ttiu, , v ' m the ,....-, . , ' x *'**s«iy lime i% n«- fhanged i,uk h|h'? nmrkn Prices »r. i.„. , Bo/^ed Orden Mn » • 'neir travelers U oitataa~— » Iwwik wMMtow^aaaiijatiM^,,,... pel THE BRITISH COLUMBIA RETAILER 33 Seasonal Demand ,!>M llrrr' ItV getting chilly these nights. And y.»n know what thltt means— stove pipes, elbows and stove boards. Summer <* just almut gone. Soon the Old Han will Ik digging out his winter equipment, and Mr. Newly- wed will Iw figuring on heating the new bungalow. All ot whieh means business for the dealer who knows how to take time by the forelock and cash in on seasonal demand. A good way to do it is to lay in a full stoek of Davidson stove pipes, elbows ami stove boards Kvery pit ee we turn out of the faetory here is die eut. fits perfectly ami requires HO tools for putting together, and the stove boards are lithographed so that they'll attract any buyer's attention. There's a neat turnover in it for you if you take this tip. TA* SeHcH Sk/onimaM. w h.mJUWWJC. Branches Toronto Winnipeg established 1860. Head Office and Factory: MONTREAL. Calgary Saskatoon Vancouenr 34 THE BRITISH COLUMBIA RETAILER Bepb *»~ > ■ ul' "^mmi CaVC the surface BUI Tupper left his hardware *»™. • forked hazel wand. ZZ W BW 5 t*'* ' *"• "» •nd pointed .tralght at hi. painl d ', , "*h bsclt «<• hi. .lore *■* •" *- - * 5S3R Aa- -s All signs point to a bu Fall and save repairs next SprT * Z k Pa'nt (lt"»rt«>-nt Let •,.„, ,k V^ow there are a ,„t 5SSJS rrr 2 ** * £lS '^Saa**.*,,*, 3mSMh>_ 1924 THE BRITISH COLUMBIA RETAILER 35 orders for fall delivery of Ice skates. There has been no change in priee. White Lead Market firm—Tlo re has been a firm t«.ne in the white bad market locally for some time. iviees ar. unchanged Putty Market Active—Putty market shows a fairly steady MM through local dealers with priees un- ehnnged Carpet and Roofing Felts Firm—Booing and t'ar- p»t felts remain firm following the recent revfadon. A Vtir volume of busines.*. is reported. Linseed Oil Prices Firm—Linseed oil prices continue to show a firmness in the oil market loeally. Lower Prices on Varnish Brushes— I*>wer quota- tions are now recorded on lines of varnish and kal- somine brushes. Turpentine Market Firm—Reports show that the turpentine market is displaying a firmer tone and indications point to higher priees in the near future. Oood Movement of Shellac— There continues to be a good movement in the shellae market. Prices arc remaining firm at the levels established Home time since. The Position of the Master Painter Row other branches of trade ean co operate with painters to increase general use of paint and varnish. Hv Thomas Lee. In former fttia the ma.st.-r painter was i law unto himself, both a* to the materials he selected, and the manner in whkh h<- compounded tbem On occasion hi would u\i\ a -shsde to suit, aud Bl 11 it ?<> his e0S» tomer Hut paint like crackers, fruit picklca, and « ihonaand other artlck*** fell a prey to the idea of being i»nt up in cartona or package! under s standard label i*ml brand Nntttraily tht manufacturer with his capital Invcated In « branded paint must neck an ..utl.-t for his, product ind he appro«eh«*d the logical distributor, the local patnl idow Tho*.-- men es s rub- were ones master painters, who ihoogbl it unoelievabh to put painl i'j i can that would meet everj eondition, and would have nothing lo do with it Ginned paint was everything eh* but light, snd In those early days it mu«t in* admitted thai ready mixed paints gave just tmm tot their sttacks Through sdcntlfte effort snd eonsbrienl advertising, there hso gradually developed for the hardware men t department In hi** business which has become Increaainglj Important and master palnten ar* boh ready lo scknowledge that ready mixed paints ait prepared iccording to the beat form ulca obtainable ind wrae sdmil that th.y cannot bus paint on a par with manufacturers Of todaj Tiny can- not however understand lhal while the paint business has made men rnV^ rtrWea they themselvess have not been able to keep step tatth this prog-re* Poupled with their bias md their prejudice In favor of old-time materials and method Ihey lack tin* ag- grwdve salesmanship whieh characterises the hardware .1. »1.t Thin facl i* freely idmlttcd by leaden of we palnten craft, but then- in nothing to Indicate that lhe painter will be entirely lost sight of, despite his laek ui igrestdee hwdnesa methoew Cooperation In suggesting cooperation between the hardware ind paint .baler ami the painter \w Cannot expect the former to inertly aet as a god father to shield the latter from all the troubles and ills whieh beset him. Nor Can the hardware man be expected to dole Out svm- pathy and SUCCOr to any man 01 trade that will not help themselves Anv luggeation oi eo operation necessarily implies mutuallv profitable benefit ind the extension of the distribution of Irade In whieh both are com- monlv interested. The situation ami eondition oi the painter and his relation to the hardware store must be taken as we find I hem. Any attempt toward co-operation must l>e one in whieh improvement is sought. Now, resuming the ease for the paii\ter. We do not refer to those who are conducting i recognised store in conjunction with lhe contract work. Reference is more iu connection with those who are dependent on contract work These men are engaged in a legitimate business Their service consists principally in the sale of their own labor and that of their men. Thin usually varies around seventy per eent of the job. The balance is in material, overhead, depreeiation. etc, The painter is entitled to a profit on his material, just as much as the plumber, the tinsmith, and the eleetrieiati; that is, if he is figuring his costs and his profits in the proper manner In a great many eases the hardware dealer has charged or attempted to charge the full retail price. Such practice is manifestly unfair to the painter who must compete with others, perhaps more fortunately situated, or with other factors. The painter is not so wanting in business acumen but that he will very soon know where he stands in the matter of priees. Quite naturally he is going to seek more favorable sources of supply and in this age of competition he doesn't have to hunt long or far if he has any reasonable credit standing. 8hort-sighted. Hardware nun who have attempted this practice have been short -sighted in stopping a source of turnover that would amount to considerable volume in the course of a year. Time and again the writer has talked with painters who were mechanics but short of sufficient capital which thev could tie up in materials for any length of time. They have freely admitted that had the hardware dealer been willing to give any rea- -onable concession they would much rather buy their materials loeally than tie up their money in heavy stoek. or be bothered waiting to have goods shipped from distant sources, lu such cases reasonable concessions on the part of the hardware man would help out his tunrover and would also be a form of co-operation that would help out local trade. Almost any paint manufacturer will admit that he would much rather have a painter apply his product. 36 THE BK1TISH COLUMBIA RETAILER PCptl u . i The better mechanic the painter is, thi greal P* ference. This admission is in spite oi the raeMW great huik 0f his product is bough! and tmed of m amateur, Mosl hardware men will admit the same thing. .lust here we fae< the poor business methods ol I l0t 0f painters and their lack of aggressive a*1** '" what extent the hardware man can cope wiln ';:- ^; j tion depends on himself and the painter he baa li si with. Dramming ap more business snd keepmn painter constantly in work is perhspn sboUl - good B cure as any and is thc must profitable lo the lurdwad.- man. Onlv recently the writer was talking to a young painter who had struck out on his own In S tost! about 1,800 population. He said lhal aboul two we< ta ago work was slackening off and there wain I mucn in sight, so he took a half day off, went up one nktt oj tht* street ami down the other distributing his own handbills, (hit of his half day's work fo obtained eighteen jobs of painting and paper hanging Another thing he pointed out was the iuvt that if he proa • to tlo a job on a certain daw he turned Up Oil ifcll to do the work, or gave his reasons for nol doing wj hi reasonable time so that the woman of the boose would not upset her home unnecessarily, His policy of deliv' ering his service on time and as promised stands oul like the evening star in a dear sky. It is the rule, with a rare exception, amongst tin* usual run of painter*, not to attempt any effort to avoid domestic upheaval ol household when they hav.* either a job of painting or paper hanging. Any hardware man will undents! what this nu ans. To cite an instance of what can be done along I \ „,..-,.• ti from '- painl mpplj h«u*%*- appn , .j..'. ■ ):. A V . 2,1 •« « ' A if'l hi hu %\ ipi || a 111 paint* i "• plied that he *»■** .,; ■•, >,, a-1% it\nii ib* to-^ai hard wart ♦im-tv hrrft it* i:,": mo* heloti - I lot lo obirtus Us\m In i. aarqwsi i b pai ii 1: Hi ' M ipt?,i||| %-.M ■ » I .to '" J Ot * • ■, H * * \% mou-m . •*-.,**-■ 1 I ' «»nh * 22 - ■> ' y I ftr SO til t%ii %':'■ . *». *7 U-** of Spm? Ma-rhtac* & ? ti ■■ \ 't t iii 1 . !?, fit ■ "'■■■ rW-!- 1 1 > * . ....* A.,..: ss xza sij**- spplitf"** f jn*0, SPECIAL FOR FALLSELLING JN response to numerous requests we have decided torn An^.er nmjbinMiu,, offer oi One No. 10*" Drew finish, One No. 108 Dresser, Ivory or Whiti I A Ft dresser 18dn. x 34-in. top; 20 in \ 2, in Hritial 1*1 Two Kitchen Tables with drawer Star of ton ! same table 24-in. x 36-in. Price for th- four pur,, v, aboVr $38.00 l" secure promni d<'i* place ..rd. rs, np|y DOWLING 266 Second Avenue East. MANUFACTURING Phone: Fairmont 2723 COMPANY VANCOUVER, B C <H**M<mmmMammme&mmma. "I THE BRITI8H COLUMBIA RETAILER 37 HARDWARE PRICES CURRENT Tbe following art price* quoted for principal linos of leading wholesale firms. Prleet quoted are necessarily subject to market fluctuations. AMMUNITION. i. s a tt a tt *n#t %fraoa Deal Intern Ca**»i*><»>. M II O1M1 |ta eft li. II i: ■■. * s* § 14 hn o u l-*'|»#c»*»l. ki q * tl a S1| ta ♦*> rs x SS s Mf m tt :a a ma'"x ait v M 7 s.ior, ,*•..„>, n .; t j< t j^ r»v 4: 14 Kriara Hint 0 i U li I m *■ Arrow U Q e SS x 111 ei UU r«u*#* pi eattai IS.IS M*1eMM **Hn<K«!,|:0*1 Pom to law H iSkMl OmQimlwii i *4 «*{ I,***** •-•*«■>*«*.*:.*** t ♦» 33 I. RiS« Sw*»fc«l*i«i I IS ;■* {,. RtSe Lamtati t Ot nrasrki #*» 9t St-wari rfmokehtim % il js} t **•■*»« a***oa»i*sii » ** n I. iud« swiobei*** *& 'Si'i. U *e I ,*.»**!•«»* I |l ANVILS ItHe* UTrigit, *•»**• Us ISS lbe« rr.- seat I IS lbs Iti AXKa lv,?» .it... 14 «>» |;jt*; m |:l to Afflg v5..!-.;t;,t |. .«, *»«■'» ., ft h* ft 4««4. |m J *•' !rt IHI* a*-***-* sviJ-M-» .**«*, its ee doa.; •--•■*■'«•■ ims*-4 **«-■■* mSiimttntiod, llClfi Is IIS SO d->t hah* ""***•"• tit. at *j**r I** n>»- titXT?**><•» La** raertelds »*sS©*> I". **•* r»t, & I** *•*-,( 1} IS {«•' '■'■*" 5**5 k* #5 13 *»> tt«> *•.*-» t*+t. h* *» M l# pei $*a fool BOLTS* CABlU-AulS tta toil pomtosfm) \0 || I »;.":■ M n- . v ■'. < ■ ■ « W *•# KS ' ' ■fisSf lk»* ■•*i*.f $4 <- 1*4 MT ni N "-«, r 1 t B ..-■.■•£< a «•>•.« M« ,t»e J ..*$ :.»1 "", t» r.< » !•-** I*!..*** tn titer! ts 11 TS MA»"HSN V- 4 on* im*'■*.- ep ta i S*» i S»fe**S -r*» ti iU ■»' I « " * W*» u .■.«« j,-.*i s '."' f **■■ *• ':. *<**5 ' * "r ; •»** Nt»«« ft* •*» "»'• i ■- "> *** «*ff' • nml.T* *T«<\ r*:. IrfMM I* ■ ■* =' liRti.tn tjui: ?■.**»*. s J.-VS ; --. <-■ a'1 tmAtu* !»•*•«#•• i'« *. *>* i-.* i '*': f**" n i at imm * i '"*' >•*< Ib.lt.rJl1* K.\\.:i'.** *.!"' **'« !'■'■ ** ** fttlMU-Vtt l"*M'tUI" Twr***!*. IIS* i*» t\ ^ %M,t- t- . \ ■ ■ ' ' £ '. i ..i ■'■•' iitun 7.. -. i t*mt t*w toll Oihrra ^?■*|!'«♦ mi *»i . i waa** sas «ii|I. I r^a» ft»v,».'- J ■ j » M. ; < ■ '■■. ■ *j *» S U fn*■» p», ■.•';» | .' | * I | j * | -•* I * " O-rTTll- W*rw*f»*.| t-e*. So i » JV^ilUi Im- j. ' t : * . !*, I; i: ;■< '*«* *-:: * I. j>* r .*•*#. i'-vHI'W r»".t.T *< wi r'ire-liri «*l*r!H.vftru» •1 1.5 4 *•'" '■*.** ftnt*»i I i ,,•-•.•' H t*tiAtN *v'*"i " <■'«-**.-. ••<■♦ i is ni a* }.*f - ■■•% ;^« ^. iti. I* |»* {* Km HI >': '■" t*« | M ft » nfAl-N J -*»■*-* US I 11 l*> w «t*'**''. > t '» %i tt »#r*h . . rt|*nf*t*1CWS |**>e»l» I'h'.ftr.*-**: V- ' 153 t* .»♦ t tf|iiv*fiwl K« * ir "• ' * l*nir«rml \*« j |M (■*• .i-i •■•.,.*-.'•■ ; It.* I* •»•'» l»rt«-« \'n W I.' »•*- rv ."•- M ?-•<* S<-> **• It S| *«•■ s .*iirii\*i lultiii i N' ■ » *■'•'■ v*.-. i ih s<» saei l*a I in *A r*'h- Nu J* l;**** «>*»v .'Il\!M VI V! I r.*tl»l.V: |>f ll> Ile .i<»Tiir-H i.ivi: wiiiKi i>r •*>•»'-!-* i''* ^ • |,» || Soi ■ ■ ■ ?• |i ?& i»iui.i.k UU iSoei * I "* p*"* B**< l.ki»ti«r.llh •**■!»» *^ft *'ff '"•* !i»' .. , i:,\vTn<>t*'iii iv- iss I'** * "■ »-*•"■ l».in I* H 11 la l* H ,¥1 , ni.r1* OtmI Weelera, 1^*4 «*a 0*t waw HIKORS l'»r Saa r*"** "r***"*' »tt*P * l..;*: '. ,*<•. 15 •*.< * im l» "' * »'» ,4 ':" DonaitOATKn TH «***' Ioom rj»tt^ a - i»» 100* t in 1» t'- * III ♦-" : '• •"*' ,:t •'"' ii.»j«r: WAirn Msl»pty III * raoi n» Honar. smucs ir»»«. k«« * «*** ' •>*•* (wr i«*.«n«-« »r*«r». Noa J sad »i*e. P «• t»«r I0>> Otft M _, ,,. _ inOMS HA1> COMM"S I'-Ar >0O 0>«- i n« «n4 «>.t ».• i i mo* 6 t1".TV, KNona him DOOR—Japanned, W *> r«r Am . . I,AMI" rUlMNKYB A I*" rn** I <l»'l li jo p«. sqi \ pet Om v. io ii pei eaai * dot |l |S »»<t «!"* IV l""' "°* •' •■* l.ANTKH.VH Hhort or long globe. pUln. HCtt dati J»i«inf»*M!. |IS 06 dot MATTOCKS JVk. SXSJN e«Ph. Cutter. I'.O W *m«*h KOWKRl, LAWS Woodyatt: 4b*Adeil2 lOCh, tiatfi -i-bUtletll Inch. Ill 00; «.bt*d» tl* in III Ti Bnpreas. l-tn bl»d<R x J2-ln IttiSS; l*blade i M-ln HS.0S; 1-bhid-* x IC-in III Ti <Jj^ai Am#rtcnn; ift-ln. 125 St IT iiKh. 18$ H; It Inch. Ill SO I'enn- »v«;*«hii< Junior. H inch. |Jl SO, II Inch. |M IS. II 1Mb, I2T H N a OJ WI It tv -Be M N N f o i» Van«»« • ter; Cot, baai ttw (i>t», ysnooo-isf. NBTT1KQ, POULTRf-—far roll—till. V.^, fftli. UOt, Xil«. Mil; ti«0. l«-»0; 1x11 ii rs. txM. |l.»; last, it M KUTa Pe* Wt n»t »*-$v»nc# ortr lilt— t»tjs»»r**. ftmall k»i» 16 TS. -*<j-i«ir«», c»*» k.t». M.H; beaaaon, hbmI Iota, W3*. baxetan. mo io<e li M l*l«**KH ■i'Uy. C-T Th». |* |0 d«t WJfl TAU 1 pj IV: SSelM ■» f»l. tic eeea* It fai IM sa**a I'LASTKJ'. Or PAJUa—II M i>*r VSt th* RIVETS AM' BURIta •waeS *mrrl««#. lib biBis s«f. Sn i iasnii*ml aappafat ri**t» Mo t 5i«* th . saaotted eoppei rt**rta and b«rn m\* Ho * saaortad o^parad bares sad bans iu- pai th So i coptwed bum lit f**r it.; Owparad rtv«t» He per lb. .'oj)*p*«*#d bwrrd }tc p*>f !b. ItCNPM HAB8 Uruuh m«nilA. Wjm». lie; pofe Mantbi baas *** BAH 8 BR.-CK—HawW M-wJluw. 11160 dot Repp? Idas M1M d»«. iH«jK<>fti No. I u«io ■ dot Hi*RKW*H Utiithl fi»l hffld ttH.nO «tt Wa* l*r*iXht Tit«ftd head, tt/ll *>ff UkI br*«* ft-ss -ft,-*...! ;TV| l| ...ff Uit. br»*ft round l»e«d is i-a off Bat scsuswi .."Ai*- u »flf u«t ik'iiKWs 8i*rr -41 ott iti! SMOVriil AND BPAMMI OWa «r Fo«, iu M i**? tos S laaiat of Bandof us ti $»*r Sm ih.»n HAND—Per i<*o tt>t ts-tn HM. I%*la Hi*, t-ln li i« IRON. hi.a«*k 8iir.PT- per io«n»»— i« ff »«« |&M M saage l* IS* ll«M taaaa. I* - * M I MX* w> *» 9HRET Par IM tbs I* «■;»£•* Kniv \cOO •>' RltsU>b IT It' W K.....JT-.' r: ji !**:» «-.»%«■*' it »v:» fi«>Mir« UmiM No « UT It do« . No t. f<4 Sol V« I. MS.lt d«»i: No. 10, It? 30 A» sboee la bi»cii «n««h *ji.»l.S>i:H SftS. *~»w» lol». ilc per It* : ;.»• its aet Tb SPIKC1 PRSS»a© -Pat io* lb» % Inch. r to i.ii tr.M **% tn ii M fTTAPl.R^ flulirenlsad feaeai tt.TI per ISO Umi <n tan Seta; aalifaalaed poultry neitiux. j ■ -■. ; <■• :> •!■» in full W*o\ TACKS Pame* ItB ttft naw INt Wllir. B-AJR&SD l"*r roll « point. I'ikttle. t.) tnM\ M$>) i-potnl hag. M r^ta 16 00 winr* PLAIN nAl.VAM7.Rt> r*#r I OS Hi v.. i I* |t No it U t* wtur rs a a Pot ion n*» Ko to. Hoc; No 11 l« II No '-: M M wins*onus k»«- t*' ^ *»^« Safeiy.. I** M doa Hlcvrl*'. I*' M «h»« . A)aft. IS*n M dot w laRINQ M mmiink** v*i.« water p<>w. r.-- its "t- «»ch lha foe rn Beetrie, ITI M *>*.'h; sn.,*i«ii UTJf. aa*-ti. Patriot, U> M «««<*h \'IPKI WARRBN SOLID BOX—41 tbe httt '»*■*> M i^* fJ' w ***cb PAINTS ANO OILS. Br ar dram - Men dereon Per ii ii 'r*nfis-»i»" ordlMury edkwa i? ii "Rnfttah" white ini r;*»t^rt<-.r on ghtngle Italn— Ordinary oobira. in « f«i c-mui • ;*.-r! •. (.nd nrera, In 4 «t*l c«oe H II Anchor Shlnele Suln— Ordlnaur eokws. ts i e*1 psnS nrr.<n* ftrul QrtaS In < t«l *f»ne PAINTS 'Ordinal? eolorai in i «»i osas Martin Benoar norob painl Martin Senoiw Neutone wint*1 MXrttn lenoar Kentoae edktf M»rtm S*n»>ur fl.x>r iwlnt Qellon li ?*> I «o 11 •' . IN 1 tt* . . It* Clftllnn |1 JO 130 J II ST5 4 16 Shenrin Willlainn. white 4.66 Hherwtn SVUIlanm. cojor 4.30 Sherwln Williams, poroh 4.10 Sherwln William*, floor 4.15 Pl'TTY— Per 100 Iba. Bulk, barrel* lOOtb*. _|6.I0 Bulk, iron* 100 lbe 7.76 Hulk. Iron* 26 Iba. ....... IIO Tlna. 6 tht; par tb .„ t\k Tlna, lib. «, „... 11% UNBBBD OH.- Gallon Raw. i to 2 barrels . t i.3» Boliad, l in 2 l*arr»ljt 1.38 LEAD. WHITE IN Oil,- Per 100 tbe. 1,000 lbs. to 1 ton tl4.1») 1^**4 16.10 Brandram'a c.enuine , «, llos ■n-RP-ffiTrrNB- Gallon 1 b«rr*l lot** | 1.80 VARNISH RS~ Gallon KkMlc. No 1 | ISO K!»«tlc. No 2 7.40 iv Ltaoteun no IV Marine Spi>r 7.10 IV Furniture 116 IV Pale Honi 0*1 4 66 Lees S3 1 -I per cent. Lacquer*! 1*15 lew 40 MORE LIGHT LIMITED. Prtceft to dealers. Lamps for .... „, 11.00 lanterns for « |6,7S Junior mantle* p-nw do .76 Automotive Price List ABSORBERS SHOCK-Float A Ford No I *t 121 60 ACCELERATORS FOOT—Wireless Ford st 1175 each. ASSORTMENTS-Cotter pin Uc each; Cap arrows S&c each; Set screws 30c each; Machine -arew T5<- t*Ovh. Machine nut 75c each. BATTERIES~-H->t Shot -II.M each. Dry «x |U 5*k- #ach. BOOTS—Tire 4-ln ll 25 each. BUMPSBa—Hoorar Twlnbar. |toeo saeh, CAP8—Radiator. |1.00 each. CARBORIWCLI'M-Valve frlndlnf l-ot |4 doa GAJUUJBB**—Ij^gtafo, eoBanatble 12.2S saab CESfKNT—Radiator, H tb Wonder Worker 16 4') dog CHAINS—Weed 30*3*4 16 35 each; 33i3H 1*00 snob; 31ti IT TO saob; 33x4 II 20 each; Mxl |»0t> each LrsB. 30"**- Rin 0 SKIO 30sJtj 1375 pair; 32x34 13 M. pair; 34x34 14 10 pair; 30x4 |3 65 pair; J3xl |1 &« pair. !.*»* 30%. .'LE.VNKUS. WlND8HIELt> Presto $17.*, «>a»**i. Uain-E-Oay. |1.M eaeb. C01L&—8parl slnfle 16 66 each; Spark double IU 00 each. DaVUMTORS- Wind sdjustable |15 20 pair KNAMEL- 4 pt. J.«t Iac I* 00 dot; 5-o» Wonder Worker |4 10 .Ln ; Martin Senour Quick Drytmr. 1 61 tic each; 1 32 lie each; '. !« Sto each; \* !*<• each, V; 16c each; % |1 70 Mn-h HORN'S-Electric 15 75 each JACKS No IM $2 00 each; No 4 |2 26 each: No «1 I* N each LOCKS, MOTOaflSTBII Na. 3»0 12 65 each No 391 13 00 each; No 392 |7 50 each MIRRORS Rear view |3 00 each. OIL—Moaamobtie, Hrht It 55 gal.; medium It tt »nl.: heavy |1 70 ral PATCHES BLOW OPT Locktlt*. No t 63^ each: No S 30c each; No. 6 75c each; No 6 17c each PLATES-Step 12 "0 each PLUGS Spark Champion M, each; A. C. Titan «Sc each: Het-Fl. 55c each. polish. mSTAL—Klondyks, 4 pt ***** di*-* n\ «-»t »2io doi l«at M io dos Pt'MPS Ti«.' Kt* |ltS each: Crown |t.M each RAILS" R»be No 127 90c each FsbrU- tires, universal non-skid tread: 30x S-u «"t no tirks —Cord 3''X*"'-a tstttfi saob; fabric Itatm WOtd •aeht Cferd 32x1 llt.ll each; Fabric 11x4 ISS.M iaeh, TUBES- Grey: !0^H f1 85 «,,u-n; (irey ttsA 12 »5 saob, 38 THE BRITISH COLUMBIA KKT.MI.KR 7%r Bakery, Confectionery and Catering 0m4 Making and Marketing Bakery Goods Fundamental Principles of Baker)' Management ElAftrni M'thods Hoot KoU Uv \\ I! I a The business of making and marketing baki rj pr ducts has made such progress in red nl y< irs m to han brought about a need for certo fixed fundamental principles of management From a men* knowledge of craftsmanship has eome into responsibilities saeh ss aw 11 • km 11 the use of machinery. Prom simple bookkeeping finds himself in ne<*«l of a detailed cosl system. Management. Large scale operations require a differenl understanding of shop management Tin* bead baker mu*-**" be trained, both in technique and 11. whal 1 '< ' "business side of shop management" It v* nol •* V eient that a shop superintendent in a vvh<*i> v*V - - know only how to make bread. He musl kno* I a to choose and direct his helpers to g<-t the greate*! production per man per hour; bow t" ear. for stocks ol raw materials in order to control flu* tosft factOJ tl as "Invisible Loss," which represents the diffi between purchased weights of materials and mixer weights. Some plants lose as much as I per eenl ol sti the materials purchased each month Others have thi* factor pretty well under control with a loss of .07 per eent. Many others of the controllable cost factors, such is excessive loss from evaporation, loss from oversealing, damaged and crippled bread, all fall within the pirn ince of the shop superintendent of today and eoneen ing which he must keep accurate records. This is w\ \ I mean when I say there is a business ride to shop management today, as well as a technical ride. Sales methods, likewise, call for careftil study and in plants of even moderate output thould be bandied by some person who can give that department his entire time. Thus, management today requires an organisation of men whose whob* attention i> <.-jv<*n *,, mtm ..',..' (l- supervision and whose responsibility is fixed _ The selection and training of men for the key nasi tions in his organization is one of the major funetioi of a bakery manager today. Jo successfully accomplish „.= , make himself efficient. H ,(1 s ,. r"Us! slu'!-v ■' he would have his accou t , * ",y mmmt ut u *% * sales, nan a "d^ fe U «W le^and undemanding Iti ^rW'h" . ^process of man-buildini in 2 ♦ *'ork' SS" at «» top, Withoutefife, • "ls,lh,!i-'- ffficiency in workmen is Z\Z A 3 l"man^ment, w a happy combination of h7&A* f °,d orJWitttloii leaders w.-rc a I* IJ i | J ■•: | •• . ■>» -, f * ■ m»mn»gI I H ■**•> ft*.i«-»i . * Mi. ' ■- .• »*"* * iM .. ,i .. . .'■** A V.' :. i, ■ - ', '■ • , J;» •*•! * j in, • ?. -.■ \ p%|ftp | i i-.»': ' */*-■•* lie |»*- * " ■ ; (4 'JBS 'it "Si*-i < '•■/*«!*• ■", f in. % 5 •** t*% j, * «-*' * II . ... * A * Iii •''■%% ■ ' ■>■ • Us I I U* ta**1* *V ft '• | ^ « * t*M ■'■ > *?*{**. || *. PrrKiuction Dr^rttr.tiiV ■ *' ■ '! - .;:.*>. 'C; bttl ihmta A, ^ ... 11 ! • In ■i *•* i n nl in ill ?h» ». ~ I w hfeu Unslta^d ta Um \m : i Man) of (Imm laan H«»-* / ' ■ ipf^J iWtaivlres H I profil ti. hi!n*»#*if. trrti nlfoi ■ **t ft» i* is sf»,# * !" kwp hitnm f . ; '' hu P««h»tli I) H U iffi . * in hliK Uht (jf ■ wifh «,{h ^,r> t^vekip ,,•'•'•', will r., ,Sn,;h r'»r**«r»fcs-iM«-n! ami In uf producil .. . 'r' u!: ' »s^*lu.-f. jawfi etm :-■■-''■ ,. A. ...... . *. HflOtlB OM' h * I > ! ' I" |li(|y ( , , , Hen its i. . •" -" i AAA..I r.vfi'. !■;,** J '"'|1 " ,|*i*''-^- | K iuiej i imUM J ia iatxtr ■Sales Department '.'i iit a t ;',|,! train ittvi • , h rf.it^i!! * N ''"N"* »»!•*♦*» to plael ,l,Ver) pquipmenl ii Wt^*w<i hantllt eapcnidv( s,,i,|> ''* Um- Mi.,,; , "k'sb,/"«««»»» rr.juir,, eari "! ,n<■" «n«l eonsi-itii -hiijm r- ^'■..MU^-aat^M. 1924 THE BRITISH COLUMBIA RETAILER 39 vision .t»i*i training. Th.* selection of proper cquip- io. ul should require more lhan passing t-OOUght Tha proper routing nf the territory to attain the lowest COSt, consistent with prompt service, || a mat- lar 1 tind receives altogether too little consideration ot th« part of moat executive*, In deciding on a nates policy, i find many instances where a knowledge of eottiS would save lhe losses which sometimes aceom*- pts} an tneresse In voliune «»f output There Is such a thing on making l« **» money an an bicreaaed output. Thi* is sometimes brought aboul by getting business at ettl prises** nt other times, by long haul* into outlying .|»%!ft*4!* where lhe eost «>f maintaining rOUtCS is loo . \ pensive, i km»w of one business whieh made a nice profit on n volume of SO/XX) {M»ms»U per day. Tht* same institution put on a nombar of new routes covering 75 to Hai isilea per day, some «.t them on bsd roads The volume w'ii.**. Increased to 35,000 pounds per day and within ©us yrar the plant eras losing money. Detailed route post* rrvral***l the ri-jKum These routes were dis eontittned with tlo- result thai the daily volume is leaa, bui ih«' plant is son showing i nice profit again, Ag^in.. it*»«*r**,a.«w*d volume on mlsecllsneous varietn-s of rolls nnd hand-mad*- *i**•■***!-**. may w. reduce th«* pro- duetion t*""r m'on per hour a* to show the increased t ttiunii unpro^taJjie In ths matter ol selection of types of delivery equipment, it might he interesting to quote some «*««m|>arii- live f*-o*fs whieh may indicate the Importance ol study al thi** |:»rol4rm in relation to your tv*|w*-c**tive markets. Iht n has baeil a pretty general abandonment of the bom and wagon as i means ot deliver***. Without giv« Ing the matter mueh thought, il becson generally aa- *•■« i»?«-d that the auto was the modem type of delivery .ms«|, lhepefor*,> the thins? lo nsr A study of this sub- Lake of the Woods Milling Company LIMITED Makers of FIVE ROSES • FLOUR • The World's Best Daily Capacity 14,200 Bbls BO. Offioas and Warehouses: 1800 Richards Street 1614 Store Streel VANCOUVER VICTORIA jeet. however, on the part of sueh bakers as had a route eont system has brought many of them to return to horse and wagon equipment on their close-in routes. In Chicago ami in New* York, there are many horse and wagon routes operated hy the larger bakers, A comparison of costs shows that a hundred pounds of bread may be delivered by horse and wagon at an average cost of 34 eents. The electric ear delivers at an average eost of 43 cents, while the average cost per hundred pounds delivered by gas ear was 74 cents There are limits, of course, beyond which the horse and kagon may not be used. The electric car has its limitations, also, but the point 1 would make is thc need for th.- executive to consult every known authority in deciding his policies, How mueh should a baker spend for advertising and when should he spend it and how should he spend it to K*-t the most permanent results? Then again, what particular training should be given the- sides organisations, so that it may effectively nM.op.rate with the advertising plans? These are questions whieh an executive must ponder well, for an ill- considered policy with respect to these matters may mean gnat loss in time and money, if. in fact, it does not actually result in loss of prestige. Equipment and Investment Another factor of bakery management which has its effect on efficiency and costs, as well as upon thc pro- duet, is that of the selection ami arrangement of types of machinery and its maintenance and upkeep. A bakery overbuilt and overequipped for its market, or far in excess of its normal volume, is a mistake whi.h has too often been made. It is my opinion that an investment tn a bakery should not exceed twelve hundred and fifty dollars per thousand of population. A Panomalt Loaf Sells Faster Th. quality of your loaf is the big factor affecting the quantity of your sales. It is here that Panomalt proves of most value. Because it improves every feature of your bread it also improves your sales, and adds to your profits, Bread made with Panomalt is more nutritous. Il has a better tlavor. a finer texture and a more uniform appearance. Order Panomalt from your Kleischiiiiinn man and give these qualities to your loaf. Canadian Diamalt Co. Ltd. PANOMALT The Fleischmann Company DISTRIBUTORS. ,w«w» TW"fqfl-'- r-aeaaaasiiagA^-——-il—— 40 THE BRITISH COLUMBIA RETAILER s, *»• Buy in British Columbia PAPER BAGS J. C. WILSON LTD. 1068 Homer Street. Vancouver. ROYAL CROWN SOAPS Manufactured in British Columbia and guaranteed. ROYAL CROWN SOAPS LTD. PAINTS MARTIN-SENOUR CO. LTD. 1-505 Powell Street, Vancouver THC CIRCLE • BAR Wo% CO. LTD. J. J. MACKAY, Agent. 804 Bower Bldg. Vancouver. *aaig**isf a HOSIERY YEAST THE FLEISCHMANN CO. W. S. DUNN. Manager. 1166 Burrard Street Vancouver. J. A. TEPOORTEN LIMITED WHOLESALE DRUGS 308 WATER STREET VANCOUVER, B. C. McCORMICKS JERSEY CREAM SODAS McCormick Mfg. Co. Ltd. 1150 Hamilton Street, Vancouver. C. H. KENNEY, Manager. The British Columbia Retailer will be pleased to furnish subscribers the names and addresses of representatives or agents of eastern manufacturers in Vancouver. We will also advise where their commodities can be purchased. Carnation Milk B. C. Re; '•%*"'.s\ »t OPPENMEIMER BROS, tu Abbotti st.. vaneee-vett Hams & Bacon Sw*M'i "PrtiWiyff*-.'* SWIFT CANADIAN CO. LTO. Vancouver. FURNITURE fir ranMaj't of Qaalay DOWLIHO MANUfACTUR WO COMPANY %W ttvi Are JR Vaacoavtf PAPER BAGS AND WRAPPING Narfelk Paper Ca. Ui tM WATER STREET Vontovvot. Water Repcllant CloiKiny OLAC^f l BEAR tammJma* ttmk aa *aa4 fstSMmoi u* t ^^ Mlffl) IRONWfAR T«E TMOS. DAV.DSON M LTD. 123 Po»eii Stre«? SsVUSn INO F u C0* LTD. 01*2' Street 'v ^^ ~" ' v*"couwer ! UNDERWEAR AttAHYM VHOtusetan ltd I N *#';-»** A C* if*, mSJtmtO VS M#*n.*# IJ <•#<*•! Vt.fc|**«'*ft* C. H. Jooes A Sod Ik t *&*$# "j wig - U$m^tMtw*sS*w pso^fta snoHO r torts, awminoi riAoa -**»o „ CAftVAd OOOOa Of ALL KINM I JsMNai if c#*«i *«*ia*»8 Gassa tv****** C*H1«« *•»**, i« «|<Un aai •»*f*f*''* it wATia staifT. ifasMewsan • c. T D STANK <»-j—*^.* r -at Z*rU TeJeafcens 8TARE A STERLING WANUPACTU«R*r AOfNTS *0*1 M»miiu« |M»|| vANcouvia, a & ^AOD INSURANCE ALrRRD W McLEOD, LTD Vancouver and New Wetuntiiiifr IIIK BRITISH (OLUMBIA Ri;TAILKR 41 • t • # Buy in British Columbia 0 0 Mrs. Hajse's Marmalade *^^^^^^5~^^^3B ORANGE GRAPE ■FRUIT PINE APPLE •*•*•*/ ^f^f . • IK ORANGE 1 H!Urhaup»11 ^^^R-^jj-jgjyjj^jJWJ^fcrf^**^^^ X WHISTLE Wrapped In Bo-He* CROSS A CO Vancouver. PALM OLIVE SOAP r B MARTNEV, Representative, MS P»t**>t tld|, V<»«c«uvef. CANADA STARCH CO. LTD. E. M. ROWNTREE. Representative 20? HjiI'-i-ji West. Vancouver, Milne td MiJJelton Limited. Wholesale Millinery. Notions end Smeiiwares, 347 Water Street Vancouver. QUAKER JAMS MM-** ot trvnh fruit ami t*UR»r; the parsat el tattaaiee is Will satisfy Dm nioni esaetlai DOMINION 0ANNER8, B. 0. Limited VANCOUVER. B. C. MONARCH KNITTING CO. Limited Meafl and VOessss hosiery knitted «»tjt.Tfcar and hand knitting yarns. RapraMStsd In British Columbia 8. D. STEWART. 318 Homer St. Vancouver, B. .C E. Chrystal & Co. Ltd. Sash, Ooors, Store Fixtures and Alterations 108 Georgia Street E. Vancouver. PAPER BAOS P&jitiff b»K*. wrapping paper, (or all minir-cim-nts COLUMBIA PAPER CO. LTD. 1038 Hamilton St. Vancouver. B.C. Kellogg's Corn Flakes Local Agents L P MASON A CO. 510 Hastings West. Phone Sey. 2808 POR GOOD QUALITY AND PRICES ON COUNTER SALES BOOKS AND WAXED PAPERS WRITE V-* Vfax Baper Specialist *~s |0»0 HAMILTON »TP»etT VANCOUVRM.SC. JEWELERY Complete stock of diamonds. Watches, Silverware, etc. WESTERN WHOLESALE JEWELERS LTD. Cor Cambie and Cordova Streets. VANCOUVER. B. C. CANADIAN TOLEDO SCALES E. S. CHAMBERS, Agency Manager 424 Cordova St. W. Phone. Sey. 3911 Vancouver. (iMtHai Postal Cereal (•.. IMri Head Office Local Agents:-— McNEELYS LTO. 739 Hastings St. W. Toronto Phone: Sey. 9337 Phone: High. 3889 IDEAL CONE COMPANY Manufacturers of ICE CREAM CONES Purest Made Coat Leas 335 PRINCESS AVE. Vancouver. Wt have ooon appointed Selling Agents for the "BEAVERPUF," a leather compact in many colors. The fattest telling Powdtr Puff on the British Market. Wholesale only. Sey. 131 Associated Agencies LTO. 615 Pender St. W. Vancouver. BORDEN'S EVAPORATED MILK Vancouver Office 332 Water Street STORE EQUIPMENT Scales. Sheers, Cutters and Cabin- eta—New, Rebuilt and Second Hand. Cash or Terms. THE SCALE SHOP LTD. Sey. 2881 365 Cordova St. W., facing Homer. . 42 THE BRITISH COLUMBIA KKTAII.KK s One thousand dollars per thrannd - • more nearly in line with whs mves «, * ■ Thus, in a city of 100,000 people, the wmti aow not exceed $125,000 for building, tout, and eqaipi exclusive of deUvery equipment ■■fh^r"2r" if plans are carefully drawn by a bakeq checked by 8 compet.nl baker} tnguieei Uf»ni counsel should be had in the selection oi "• i leftinei-j and its placing in order that the flow of operauonsmay be in a direst line and all of the machines so synchro* izcl or timed as to accord perfectly one »nh Um other. A survey in one large shop recently discioaed la* fact that the divider capacity was 36 per minute, whin the rated oven capacity was 4s per minute In thi* plant tho steam box capacity "as rated tn Becomi80 date a .schedule of 40 per minute, while tht ihippii $ room facilities wen* in adequate to accommodate toi schedule of 35 per minute This made for high tostl regularly. This then will serve as an illustration in showing what 1 mean by reference to the importance of having careful surveys made of machinery and equiproei * sad of securing careful counsel in making alterations oi ta new building. The executive should study the matter of prv-p. <- care, maintenance, and repair of his machinery Thi'* i.s often found more necessary in small shops than fl ;«• in larger ones, for the larger shops usually havi .» mm in charge of equipment and repairs. Fuel Costs. A study of fuel costs will reveal gome intfrwUns facts. Here, again, the counsel of the mechanical <u- gineer would prove helpful and result In ei i : - In a recent period we find fad rtwln ranging from 3 cents per 100 pounds of baked bread si 17 eenta Th< average cost is 7 cents. A frequent laboratory test of fuels used, *fll h*-lp an executive in his understanding of values and afford a guide in purchasing. The proper firing of ovens is Mother factor in oven fuel costs. ment of a bakery today is a man's si/ed job The « jwjw must be a student himself and ent,.„«,„, Li, department heads to study. The pressingTe^t the bakery business today ia organisation V,! in„ \fmuiv , i. • raa™*auon and man-build mg. Money, machinery, and materials *ro ,,»,- i it quantities, but men must L. ,...: ■ 'm ^ quantities, but men , -,/, '"'"» nre i i^.,^:.V./ur ""*' ""ist Im* trained-*th,*v ti i i • c««ooi i .V.l','k"*V"""-*'M,,„ - ---.- "ui men rnust hn >,-. ! i V" K««*nanii 'ought .„ the open „„„k,,. tI'","".''-''-.'- nrmi l„ hi iwestoent, and ,„i,V ' ""« nn*. ut, ,„„„, hmiell of eve„ oPP„ ' , V'7k'MU,l,iV other saecewftu baker7 ' V""'*'' lh« method! ,.' heads in ib, .. r. im keen ki. ■ . * STWCUY SELECT. ■3§ft£*N »PP'«*». 25 and 60 ,. whaddye mean Select?'" OUND Sales Book Fitjhl I ta 11»«».' $ i »?» Sia-jlf (wU So! B.s«»i (.AfW-ftiifi !%;'.•.■»'< S3»^'** i K**| *« Ut' a l »'^59 ,*• < | ,' 2> 1 - 23 4 . '.<•». . <.At t < »s r *\t*]i j *»*i t i. i'i'V I »: \ . ,, TiOm AND I.AIIKU4 »*o« tv i«*st»*i»ita * at*- ... ,. **;'* " -3 Ji.Jl** ?*•' •**• ** ---X/^ ;■<**« ««• a • , , , V *** *•** *«w»«l&** t<u «*, *• *• •--*. »^.. 1!!L !M *****t*«*»«*. •**** n r i* r,... . *^^^^^ *«. T^*V** ^*»*» ^ tmm ^* iw iw ***..***»% *r»***^w Vr, rt i *t«* ■ * '-■■■•...» * * r. ■ » t.» NICHOLSON, LTD ^. . **tmmml »._^_ ' * "* * MW• v-Kouvaa. a -a j^r-v.s,,^;;/^*^ »• f «-*n»*»| |n of4».j, t<J i^, NM h«« htottt K *rf«M |* *' *'->Im«* ***»,.. .„ --♦,. * WN *»****? t» *i'Jt in ^smut*^^,^*! Ui* \h* !,,,,,J,'li"! h* *****& sckaewMi r' w s«| miiiaii. « **■ nan r*'I'i'. , ■wwttfcm.they'r, ^l^f^w«W*t*«ij I r Ike ST. LAWRENCE LINE PAPER BAGS Made in Canada—from Canadian Papers IIIIIIIIIIIIIIIIIIIIIIIIIIMIIIMIIIIIIIIIIIIIMIMIIIIIIItllllllllllllllllllllllllllllllllllllllllllMIIIIIIIII "SIMPLEX" - Light Manilla " MAPLE LEAF " Light Kraft "LION" - - Heavy Kraft lttHIIIIUHIII*lltllttttlllllltUllllllltlllllllllllllllllllUIIIIUttllltlllltlttltlttlllimillltlllttltllltl A Bag suitable for every kind of Merchandise Made by St. Lawrence Paper Bag Co. SELLING AGENTS FOR B. C. COLUMBIA PAPER CO. LIMITED CARRY LARGE STOCKS IN VANCOUVER AND VICTORIA Swifts 'PREMIUM* Hams & Bacon-Quality Unequalled ALWAYS UNIFORM To uphold your reputation as a "Quality" dealer and assure your customers of absolute satisfaction, you must naturally handle "Quality" products. Therefore, when buying your supply of smoked meats, stock SWIFT'S "PREMIUM." Swift Canadian Company, Limited Comfort for Kiddies Profit for You! DOMINION-WIDE kvot is accorded IM A;r% and Little Daisy Stockings for children. They're knit for comfort and tang wear and their neat appearance on little legs has a genuine -appeal to proud mothers. This popularity means profit to you year-round profit, because these stockings are demanded throughout the whole year. Make sure you stock these stockings carry a complete range of sizes and colors. Utile Dsvl'tnr- tor tames. Little Daisy—for kiddies of all ages. To be had ifl | wide range of dainty colors and black from vour wholesaler. ftsttlfT itmwWSim Thr*-- 2 •■ \:ieit LiitJt ImwUstg. Lktk Om ■, Roto turn. HmtrnkSa Ai2t ftfttf. 00 Chipman-Uolton Knitting Company, Limited Hamilton, Ontario Mtllt st Hamilton tad Wfj|#n*a LITTLE DARLING "LITTLE. DAISY" ^.OSitPl
Newspapers
Vancouver (B.C.)
British_Columbia_Retailer_1924_09
English
Vancouver : University of British Columbia Library
Vancouver : Progress Publishing Co. Ltd.
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BC Historical Newspapers
Original Format: Royal British Columbia Museum. British Columbia Archives.
The British Columbia Retailer
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