Analyzing the efficacy of transportation survey recruitment methods
department or school: Applied Science, Faculty of
department or school: Engineering, School of (Okanagan)
data provider: DSpace
degree campus: UBCO
creator: Davanzo, Elis
issued: 2024-08-14T20:38:02Z
issued: 2024
related degree: Master of Applied Science - MASc
degree grantor: University of British Columbia
description: Collecting essential data through surveys is critical for shaping our understanding of travel demand, which influences important transportation planning decisions. However, conventional data collection methods face challenges, such as declining completion rates, under-representation of specific population sub-groups, confidentiality, and significant investment of resources. By employing diverse strategies in recruitment and data collection, it is possible to reach a broader and more representative sample of the population, thereby improving the overall effectiveness and accuracy of the surveys. With this motivation, this thesis examines various requirements for enhancing transportation surveys, emphasizing recruitment methods. First, an expert workshop was organized to understand the importance of transportation surveys. The event highlighted the need for a flexible and multi-faceted approach to sample collection, recognizing the dynamic nature of technology, societal preferences, and participant demographics in making informed decisions and developing effective transportation plans. Next, the implementation of a transportation survey deployed in British Columbia, Canada, is discussed, utilizing various recruitment strategies (mail, e-mail, SMS and call). Finally, the thesis presents analyses of the efficiency of each recruitment method used. To further identify factors that influence survey completion rates, an ordered logit model is developed to examine households' need for frequent communication to complete the survey, providing insights into the efficiency of different communication strategies. Additionally, a hazard model is formulated to investigate the time it takes for the households to complete the survey without frequent communication. Results indicate that both recruitment methods, mail and self-registration, were effective in creating a representative sample of the population. SMS was the most effective reminder method. For example, among the self-regist…
aggregated CHO: https://circle.library.ubc.ca/rest/handle/2429/88935
note: ANALYZING THE EFFICACY OF TRANSPORTATION SURVEY RECRUITMENT METHODS by Elis Davanzo B.Sc., State University of Londrina, 2016 A THESIS SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF APPLIED SCIENCE in THE COLLEGE OF GRADUATE STUDIES (Civil Engineering) THE UNIVERSITY OF BRITISH COLUMBIA (Okanagan) August 2024 © Elis Davanzo, 2024 ii The following individuals certify that they have read, and recommend to the College of Graduate Studies for acceptance, a thesis entitled: ANALYZING THE EFFICACY OF TRANSPORTATION SURVEY RECRUITMENT METHODS submitted by Elis Davanzo in partial fulfillment of the requirements of the degree of Master of Applied Science. Dr. Mahmudur Fatmi, School of Engineering Supervisor Dr. Sabine Weyand, School of Engineering Supervisory Committee Member Dr. Gordon Lovegrove, School of Engineering Supervisory Committee Member Dr. Mohammad Arjmand, School of Engineering University Examiner iii Abstract Collecting essential data through surveys is critical for shaping our understanding of travel demand, which influences important transportation planning decisions. However, conventional data collection methods face challenges, such as declining completion rates, under-representation of specific population sub-groups, confidentiality, and significant investment of resources. By employing diverse strategies in recruitment and data collection, it is possible to reach a broader and more representative sample of the population, thereby improving the overall effectiveness and accuracy of the surveys. With this motivation, this thesis examines various requirements for enhancing transportation surveys, emphasizing recruitment methods. First, an expert workshop was organized to understand the importance of transportation surveys. The event highlighted the need for a flexible and multi-faceted approach to sample collection, recognizing the dynamic nature of technology, societal preferences, and participant demographics in making inf…
has type: Thesis/Dissertation
date issued: 2024-11
is shown at: 10.14288/1.0445060
language: eng
degree discipline: Civil Engineering
provider: Vancouver : University of British Columbia Library
publisher: University of British Columbia
rights: Attribution-NonCommercial-NoDerivatives 4.0 International
rights URI: http://creativecommons.org/licenses/by-nc-nd/4.0/
scholar level: Graduate
contributor: Fatmi, Mahmudur Rahman
type: Text
identifier URI: http://hdl.handle.net/2429/88935