Towards understanding trust, privacy, and safety management among Facebook Marketplace users
department or school: Applied Science, Faculty of
department or school: Electrical and Computer Engineering, Department of
data provider: DSpace
degree campus: UBCV
creator: Mokhberi, Azadeh
issued: 2023-04-13T19:24:56Z
issued: 2023
related degree: Master of Applied Science - MASc
degree grantor: University of British Columbia
description: Although peer-to-peer (P2P) marketplaces have become increasingly popular, they raise many trust, privacy, and safety issues. There is a growing interest among individuals in using such marketplaces for buying and selling second-hand items. Such platforms foster trading, and expand users’ access to a wide range of items with good prices. However, according to police and previous studies, such platforms raise many new trust challenges, privacy problems, and safety risks. Facebook Marketplace is one type of P2P marketplace platform. Facebook Marketplace (FM) and similar platforms have some unique characteristics that distinguish them from other, previously- studied marketplace platforms. We found a gap in investigating trust, privacy, and safety (TPS) on such platforms. More importantly, there is a lack of study of how FM users manage these aspects in trading. This thesis utilizes a human-centered approach to explore the trust, privacy, and safety aspects of trading on FM from the perspectives and experiences of users. To further facilitate the free expression of thoughts and the addition of information, a total of 42 1-on-1 interviews were conducted through Zoom with recruited various FM users, 19-75-year-olds, who lived in North America. We used this method to understand how FM users manage their TPS aspects during FM trading. To understand and visualize participants’ TPS aspects management, we developed two distinct frameworks that describe the TPS-related factors and strategies of participants. The research findings revealed the complex and multifaceted nature of these aspects. It also highlights the importance of five types of factors including pre-existing concerns, signals, social norms, perceived benefits, and platform design specifics that either hinder, promote, or influence the priority of TPS in shaping participants’ decision making around TPS when using FM. The results highlight that users employ four types of TPS-related strategies, namely: trader select…
aggregated CHO: https://circle.library.ubc.ca/rest/handle/2429/84194
note: Towards Understanding Trust, Privacy, and SafetyManagement Among Facebook Marketplace UsersbyAzadeh MokhberiMDes., University of Alberta, 2019A THESIS SUBMITTED IN PARTIAL FULFILLMENTOF THE REQUIREMENTS FOR THE DEGREE OFMaster of Applied ScienceinTHE FACULTY OF GRADUATE AND POSTDOCTORALSTUDIES(Electrical and Computer Engineering)The University of British Columbia(Vancouver)April 2023© Azadeh Mokhberi, 2023The following individuals certify that they have read, and recommend to the Fac-ulty of Graduate and Postdoctoral Studies for acceptance, the thesis entitled:Towards Understanding Trust, Privacy, and Safety Management AmongFacebook Marketplace Userssubmitted by Azadeh Mokhberi in partial fulfillment of the requirements for thedegree of Master of Applied Science in Electrical and Computer Engineering.Examining Committee:Konstantin Beznosov, Professor, Electrical and Computer Engineering, UBCSupervisorDongwook Yoon, Professor, Computer Science, UBCSupervisory Committee MemberKarthik Pattabiraman, Professor, Electrical and Computer Engineering, UBCSupervisory Committee MemberiiAbstractAlthough peer-to-peer (P2P) marketplaces have become increasingly popular, theyraise many trust, privacy, and safety issues. There is a growing interest amongindividuals in using such marketplaces for buying and selling second-hand items.Such platforms foster trading, and expand users’ access to a wide range of itemswith good prices. However, according to police and previous studies, such plat-forms raise many new trust challenges, privacy problems, and safety risks.Facebook Marketplace is one type of P2P marketplace platform. FacebookMarketplace (FM) and similar platforms have some unique characteristics that dis-tinguish them from other, previously-studied marketplace platforms. We found agap in investigating trust, privacy, and safety (TPS) on such platforms. More im-portantly, there is a lack of study of how FM users manage these aspects in trading.This thesis utilizes a human-center…
has type: Thesis/Dissertation
date issued: 2023-05
is shown at: 10.14288/1.0430558
language: eng
degree discipline: Electrical and Computer Engineering
provider: Vancouver : University of British Columbia Library
publisher: University of British Columbia
rights: Attribution-NonCommercial-NoDerivatives 4.0 International
rights URI: http://creativecommons.org/licenses/by-nc-nd/4.0/
scholar level: Graduate
contributor: Beznosov, Konstantin
type: Text
identifier URI: http://hdl.handle.net/2429/84194