Building the model man : money, media, and gender in South Korea, 1961-1972
department or school: Arts, Faculty of
department or school: History, Department of
data provider: DSpace
degree campus: UBCV
creator: Shin, Jihyun
issued: 2022-08-18T20:56:18Z
issued: 2022
related degree: Doctor of Philosophy - PhD
degree grantor: University of British Columbia
description: In the 1960s and the early 1970s, mass media, in the form of radio, US-produced newsreels, weekly magazines, and films, became available to a wider South Korean public during the period of Park Chung Hee’s dictatorship and his state-driven capitalist development. The popular mass media content portrayed the pursuit of wealth as a masculine quality. In the popular narratives, the ideal man was a successful and hard-working businessman who was loyal to the Park Chung Hee government, attracted female affection, and enjoyed the benefits of South Korea’s emerging consumer society. By contrast, women were confined to the domestic sphere as dutiful wives in portrayals that abnormalized and degraded the growing population of female wage workers in light industries and the service sector. These forms of popular media presented South Koreans with the dream of a modern, American-style middle-class life in Seoul characterized by apartment living and conspicuous consumption. Unlike more conventional portrayals of South Korean capitalism as a top-down, state-led development, focus on popular mass media in this dissertation shows how many “ordinary” South Koreans participated in the new culture of profit-seeking and capital accumulation.
aggregated CHO: https://circle.library.ubc.ca/rest/handle/2429/82409
note: BUILDING THE MODEL MAN: MONEY, MEDIA, AND GENDER IN SOUTH KOREA, 1961-1972 by Jihyun Shin A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY in THE FACULTY OF GRADUATE AND POSTDOCTORAL STUDIES (History) THE UNIVERSITY OF BRITISH COLUMBIA (Vancouver) August 2022 © Jihyun Shin, 2022 ii The following individuals certify that they have read, and recommend to the Faculty of Graduate and Postdoctoral Studies for acceptance, the dissertation entitled: Building the Model Man: Money, Media, and Gender in South Korea, 1961-1972 Submitted by Jihyun Shin in partial fulfillment of the requirements for the degree of Doctor of Philosophy in History. Examining Committee: Steven H. Lee, Associate Professor, History, UBC Supervisor Donald L. Baker, Associate Professor, Asian Studies, UBC Supervisory Committee Member Heidi J.S. Tworek, Associate Professor, Public Policy and Global Affairs; History, UBC Supervisory Committee Member Bruce Fulton, Associate Professor, Asian Studies, UBC University Examiner Nam-lin Hur, Professor, Asian Studies, UBC University Examiner Jina Kim, Associate Professor, East Asian Languages and Literatures, University of Oregon External Examiner iii Abstract In the 1960s and the early 1970s, mass media, in the form of radio, US-produced newsreels, weekly magazines, and films, became available to a wider South Korean public during the period of Park Chung Hee’s dictatorship and his state-driven capitalist development. The popular mass media content portrayed the pursuit of wealth as a masculine quality. In the popular narratives, the ideal man was a successful and hard-working businessman who was loyal to the Park Chung Hee government, attracted female affection, and enjoyed the benefits of South Korea’s emerging consumer society. By contrast, women were confined to the domestic sphere as dutiful wives in portrayals that abnormalized and degraded the growing population of female wage workers in light indu…
has type: Thesis/Dissertation
date issued: 2022-11
is shown at: 10.14288/1.0417425
language: eng
degree discipline: History
provider: Vancouver : University of British Columbia Library
publisher: University of British Columbia
rights: Attribution-NonCommercial-NoDerivatives 4.0 International
rights URI: http://creativecommons.org/licenses/by-nc-nd/4.0/
scholar level: Graduate
contributor: Lee, Steven Hugh, 1962-
type: Text
identifier URI: http://hdl.handle.net/2429/82409