The Harry Potter phenomenon and its implications for literacy education
department or school: Education, Faculty of
department or school: Language and Literacy Education (LLED), Department of
data provider: DSpace
degree campus: UBCV
creator: Novosel, Jadranka
issued: 2010-10-21T15:22:47Z
issued: 2010
related degree: Master of Arts - MA
degree grantor: University of British Columbia
description: According to Nielsen BookScan, an independent book trade monitoring service, 2,652,656 copies of the final book in the Harry Potter series, Harry Potter and the Deathly Hallows (Rowling, 2007), were sold across the United Kingdom within the first 24 hours of sales. The book thus became the fastest selling in history, in doing so overtaking the sales record of its predecessor, Harry Potter and the Half-Blood Prince (Rowling, 2005), which sold 2,009,574 copies in the UK in the first 24 hours. With yearly releases beginning in 1997, at one point Harry Potter novels occupied the top four spots on The New York Times Bestseller List, prompting the addition of a children’s bestseller list so popular literary fiction intended for adults might be represented. Considering this scenario, questions that arise for literary educators are as follows: What forces were at play behind this literary phenomenon and what are the implications for literacy and literary education? This thesis examines the success of Harry Potter as a literary and commercial phenomenon, considering in particular the literary features of the novels that might have contributed to their success, the marketing of the texts and the rise of the Harry Potter "brand," the timing of the emergence of the series alongside the rise of social media, and the implications of all of this for the future of literary reading and literary education.
aggregated CHO: https://circle.library.ubc.ca/rest/handle/2429/29402
note:                                                                    …
has type: Thesis/Dissertation
date issued: 2010-11
is shown at: 10.14288/1.0071384
language: eng
degree discipline: Literacy Education
provider: Vancouver : University of British Columbia Library
publisher: University of British Columbia
rights: Attribution-NonCommercial-NoDerivatives 4.0 International
rights URI: http://creativecommons.org/licenses/by-nc-nd/4.0/
scholar level: Graduate
type: Text
identifier URI: http://hdl.handle.net/2429/29402