"e564cbfb-5c49-4ecb-ac4b-774c8aa1d620"@en . "CONTENTdm"@en . "DEPARTMENT OF TRADE AND INDUSTRY."@en . "http://resolve.library.ubc.ca/cgi-bin/catsearch?bid=1198198"@en . "Sessional Papers of the Province of British Columbia"@en . "British Columbia. Legislative Assembly"@en . "2016"@en . "[1940]"@en . "https://open.library.ubc.ca/collections/bcsessional/items/1.0314077/source.json"@en . "application/pdf"@en . " PROVINCE OP BRITISH COLUMBIA\nEEPOET\nOF THE\nDEPARTMENT OF TRADE AND\nINDUSTRY\nfor the tear ENDED MARCH 31ST\n1940\nPRINTED BY\nAUTHORITY OF THE LEGISLATIVE ASSEMBLY*.\nVICTORIA, B.C. :\nPrinted by Charles F. Banfield, Printer to the King's Most Excellent Majesty.\n1940. To His Honour E. W. Hamber,\nLieutenant-Governor of the Province of British Columbia.\nMay it please Your Honour:\nI beg to submit herewith the Report of the Department of Trade and Industry for the\nyear ended March 31st, 1940.\nWILLIAM JAMES ASSELSTINE,\nMinister of Trade and Industry.\nDepartment of Trade and Industry,\nOffice of the Minister,\nVictoria, British Columbia. Honourable William J. Asselstine,\nMinister of Trade and Industry, Victoria, B.C.\nSir,\u00E2\u0080\u0094I have the honour to submit herewith the Report of the Department of Trade and\nIndustry for the year ended March 31st, 1940.\nI have the honour to be,\nSir,\nYour obedient servant,\nEDWIN G. ROWEBOTTOM,\nDeputy Minister of Trade and Industry. Report of the Department of Trade and Industry\nfor the Year ended March 31st, 1940.\nIn the period covered by this report, despite the chaotic state of affairs in Europe, British\nColumbia was still able to show satisfactory progress in the fields of Trade and Industry.\nThe confidence this Province commands by its ability to carry out its undertakings and\nfor the quality of its products has been not only maintained but strengthened; and industrial\nand financial interests in Eastern Canada, Great Britain, and the United States are more\nthan ever aware of British Columbia as the logical field for expansion and investment.\nThis impression was greatly strengthened by the promptitude with which the Province took\naction on the outbreak of hostilities, by being the first to appoint a representative to advance\nits interests in Ottawa. Elsewhere in this report reference is made to the gratifying results\nwhich have accrued to British Columbia's basic and secondary industries.\nStill further evidence is found in the fact that, in the fiscal year 1939-40, 219 new companies were incorporated in British Columbia, with a capitalization of $71,628,209.85.\nThe tourist industry, too, is steadily expanding, and the British Columbia Government\nTravel Bureau has been indefatigable in its efforts in that direction, and highly successful in\ncombating erroneous impressions which were current in the United States in regard to\nCanada's war-time regulations.\nThe Bureau of Economics and Statistics has been particularly active and of very great\nassistance in furthering the efforts of our representative in Ottawa.\nTRADE REPRESENTATIVE AT OTTAWA.\nTo ensure British Columbia's proper participation in the business resulting from Canada's war effort, Mr. W. Lloyd Craig, Director of the Bureau of Industrial and Trade Extension, was detailed to Ottawa, where he arrived on October 22nd, 1939, and proceeded at once\nto establish relations with the various Departments, the officials of the War Supply Board,\nthe members of the British Mission, and the several foreign legations.\nAt that time, it appeared as though the war effort would be directed through three main\nchannels\u00E2\u0080\u0094namely, that the Maritime Provinces and British Columbia would supply timber\nand vessels and, in the case of British Columbia, mineral products; that most of the manufactured goods would be supplied by Ontario and Quebec; and that grain, grain products, and\nbacon would come from the Prairie Provinces.\nThis made it imperative to exert every effort on behalf of the British Columbia manufacturers, and a British Columbia Commodity Index was prepared and placed in the hands of\nevery member of the War Supply Board. The index was well received and has been the\nmeans of acquainting the Board and purchasing agents with British Columbia's real capabilities and wide range of products manufactured within the Province.\nIt is estimated that there are now some 2,200 men employed in British Columbia shipyards. Many plants engaged on general commodities are working overtime, some of them on\n24-hour shifts, and many others are on full time, and it is reasonable to assume that in the\nnear future British Columbia manufacturers will participate in a substantially greater volume.\nREPORT OF THE BUREAU OF INDUSTRIAL AND\nTRADE EXTENSION.\nThe Trade Commissioner, pursuant to the policy adopted by the Department, has co-operated\nclosely with the Federal Department of Trade and Commerce and local organizations, with\nthe view of making possible the increased use of existing facilities for industrial and trade\nextension.\nCO-OPERATIVE CONTACTS.\nThe closest co-operation has been maintained with producers and exporters throughout\nthe Province. The Federal Trade Commissioner service overseas has continued to use the\nBureau as a clearing-house for problems affecting exporters in British Columbia; assistance 0 6 BRITISH COLUMBIA.\nhas been given to visiting Trade Commissioners on tour, and introductions effected for them\nwhich provide central contacts for their work overseas as far as British Columbia interests\nare concerned.\nClose co-ordination has been maintained with market and other programmes lying within\nthe scope of other Provincial Departments at Victoria, with the Federal Departments at\nOttawa and with their representatives in British Columbia. In particular, the problems\nof agricultural producers arising from war conditions has led to an approach by them to the\nDepartment on market problems, and sales promotions induced or affected by emergency\nconditions.\nNEW INDUSTRIES.\nIn new industries the Bureau has undertaken numerous surveys from production and\nmarketing angles for establishment or for developments and extension. This has involved\ncontact in the earlier stages of establishment, with help in preliminary surveys of market\npossibilities, sources of supply for raw material, and factory equipment. In a number of\ncases on actual establishment this assistance has been extended to market surveys at home\nand overseas after the stage of actual production was achieved.\nSUMMARY REVIEW OF THE WORK.\nLast year's report showed in summary a review of the work of the Bureau's practical\nefforts under three main headings:\u00E2\u0080\u0094\n(1.) Trade extension, which involves constructive production or marketing surveys\non a wide variety of produce, and assistance in promotion programmes.\n(2.) Assistance in industrial establishment.\n(3.) Special investigations.\nThat the machinery set up and operating under these three headings has become increasingly effective under emergency conditions is shown by the fact that to these three main\nheadings can be added to this year's summary additional main headings as follows:\u00E2\u0080\u0094\n(1.) Special export surveys in co-operation with other Departments. These include\nroundwood surveys, to which reference is made in another portion of the report.\n(2.) Special export surveys arising from war conditions,\n(a.) Loss of existing markets:\n(6.) Opportunities to replace exports from Germany:\n(c.) Survey of new markets opened by disruption of Scandinavian or other\nsources of supply.\n(3.) War-time co-operation with agricultural interests.\n(4.) Assistance in mobilization of war industries of the Province.\nUnder (4) attention has already been drawn to the work of the Director as special representative at Ottawa, and to the co-ordinating effort of the Department in his work as affecting\nthe manufacturers and producers of the Province.\nAnother main heading of the work of the Bureau is covered elsewhere in this report by\nreference to the formation of a committee for general industrial survey of the Province. The\nBureau has co-operated in the sessions of this committee on market problems.\nTRADE EXTENSION.\nA special section of the report, as in previous years, deals with Timber Trade Extension,\nwhich comes unsder the first of the original main headings as above.\nIn addition to the items covered under the Timber Trade Extension heading, the Bureau\nhas had occasion to investigate a number of products and by-products, including roundwoods\n(cottonwood and pit-props), ply-wood and veneers, pulp and newsprint. In addition, investigations were completed and reports submitted covering a full range of the commodities\nexported from the Province. Some of these were made at the request of the contacts overseas, some at the request of exporters breaking into new fields. In one case (flour) the\nsurvey at this end resulted in the participation for the first time of a British Columbia mill\nin War Office business for shipment to Singapore.\nCo-operation has been maintained by the office of the Acting Agent-General in London\non general trade inquiries and on special investigations, in spite of the difficulties under which\nhis office has been operating under war-time conditions. This office has also referred numerous DEPARTMENT OF TRADE AND INDUSTRY. 0 7\ninquiries relating to agencies on or sales of United Kingdom goods, and these have been\nhandled in co-operation with the office of the British Trade Commissioner in Vancouver.\nThe Bureau has been able to establish direct and effective contacts with Provincial industries which use United Kingdom material, and the co-operation afforded is of increased\nimportance in view of the exchange situation.\nASSISTANCE\u00E2\u0080\u0094INDUSTRIAL ESTABLISHMENT.\nAssistance has been given in the locating of plant sites, supplies of raw material, factory\nequipment, labour personnel, transportation, and taxation.\nConditions in Europe resulted during the year in a further flow of capital to the Province\nand in the expansion of industries already established with European capital, on which the\nBureau had co-operated in the earlier stages.\nAssistance was given during the year on specific matters to six industries under this\nclassification. In three cases capital and the application of European processes resulted in\nnew or enlarged factory establishment, and in other cases the capital or experience has been\nused in the assistance of existing industries, thereby increasing pay-rolls and strengthening\nfinancial and production structure.\nAssistance has also been given to existing industries in the Province which do not look\nfor financial aid, but who have turned to the Bureau for guidance on special surveys\nor special problems in contemplation of new lines, or of increased manufacturing facilities,\nor of surveys of industrial areas.\nCo-operative contacts for branch factory work were maintained throughout the year with\nCanadian Trade Commissioner offices in the United States, the Department of Trade and\nCommerce at Ottawa, selected industrial commissions, and the industrial bureaus of the\nBoards of Trade where such Bureau forms part of the organization.\nSPECIAL INVESTIGATIONS, ETC.\nThrough introductions effected, the Bureau was able to assist visiting representatives of\nGovernment and commercial organizations, and firms from overseas or elsewhere who came to\nthe Province to conduct investigations.\nUnder \" special endeavours \" as such, the scope of the work has increased greatly during\nthe last year, and the Bureau has been asked to assist in problems of transportation and\nrates; in representation on outside committees relating to industrial endeavour; in investigation of factory conditions and price-levels; in organization and display at exhibitions of\nBritish Columbia produce; in campaign participation to focus attention on British Columbia\nproducts, to encourage award to British Columbia manufacturers on public contracts; in the\ndevelopment of the building material industry; and in advertising campaigns at home and\noverseas.\nIn addition to these special activities an entirely new endeavour during the year is dealt\nwith under the additional main headings of special surveys and war-time activities.\nSPECIAL EXPORT SURVEYS.\nSoon after the outbreak of the war it became apparent that the supply of pit-props\nwould be a serious problem in the United Kingdom, due to the cut-off of supplies from the\nBaltic and an increasing war demand. Accordingly, with the co-operation of the British\nColumbia Lumber and Shingle Manufacturers' Association, the Department of Lands, and\nthe Timber Commissioners in the United Kingdom, an exhaustive survey was undertaken by\nthe Department to ascertain possibilities for shipment of pit-props from British Columbia.\nThe survey covered a period of more than two months and disclosed available sources of\nsupply, species available, and shipping facilities. Price-levels were brought to a point competitive with supplies from the Maritimes, but the movement from British Columbia can take\nplace only if or when the Timber Control in the United Kingdom is prepared to pay the\nfreight differential and more shipping space becomes available.\nAnother special survey undertaken was that of cottonwood for the veneer-chip basket\ntrade in the United Kingdom. The same difficulty of space was encountered and there will\nbe no volume movement unless shipping licences can be granted for at least a proportion of\nnormal requirements. As in the case of pit-props, the survey was exhaustive and as at\nMarch 31st the position was that a trial shipment was going forward for testing purposes. O 8 BRITISH COLUMBIA.\nSPECIAL EXPORT SURVEYS ARISING FROM WAR CONDITIONS.\nFrom the beginning of September the foreign trade of the Province was completely disrupted by war conditions. Ship movements became irregular and for established markets,\nwith particular reference to lumber, the matter of shipping space became an acute problem.\nThe Bureau was closely identified with measures taken to meet this emergency situation.\nIt also has had occasion to survey market possibilities in South America and elsewhere\ndue to:\u00E2\u0080\u0094\n(a.) Loss of the market to German exporters:\n(6.) Disruption of the market due to the Scandinavian situation:\n(c.) Loss of the market, particularly in the United Kingdom and in Australia,\nthrough shipping licence restrictions.\nWAR-TIME CO-OPERATION WITH AGRICULTURAL INTERESTS.\nThe shipping licence restrictions in the United Kingdom referred to above have been\npartly responsible for action taken by the Department in co-operation with agricultural\ninterests, to preserve old markets or to find new ones where restrictions made normal shipments impossible. As at March 31st, for example, the restrictions on canned fruits and vegetables in the United Kingdom presented a very definite problem to British Columbia producers.\nMOBILIZATION OF WAR INDUSTRIES IN THE PROVINCE.\nThe Bureau was in active co-operation with the Canadian Manufacturers' Association\nin August, 1939, when a representative delegation of manufacturers and industrialists visited\nthe United Kingdom. Following up the work of this delegation, the Department has aided\nefforts made to co-ordinate activities and to mobilize British Columbia industries for war\npurposes.\nTIMBER TRADE EXTENSION WORK ABROAD.\nA grant of $40,000 was made to the Trade Extension Bureau of the British Columbia\nLumber and Shingle Manufacturers' Association. The Department of Trade and Industry\nis represented on the Timber Trade Extension Committee, whose function it is to direct the\nwork of the fieldmen. Following are some of the concrete results of the Lumber Trade\nExtension work in various fields, also interesting statistics on the trend of shipments from\nBritish Columbia to its export markets:\u00E2\u0080\u0094\nThe work during the past year has been divided into two distinct parts, pre-war and\nwar periods. The fieldmen were particularly active in the several markets which they cover\nand the appended tables are indicative as to the value of this work.\nIt is the policy of the Trade Extension Bureau and its fieldmen to bend all energies\ntowards increasing markets for hemlock and cedar in order to better balance the forest\nproduction. Notable advance was made in some markets, particularly with hemlock in the\nUnited Kingdom, where sales exceeded those of 1938* by 42 million feet, which is 102 million\nfeet more than in 1935.\nA record was established in total shipments of lumber from British Columbia to export\nmarkets, and while many factors contribute to this achievement the accumulative, intelligent\nwork of the fieldmen has had much to do with turning our export trade from 1,036 million in\n1938 to 1,284 million in 1939.\nIt is particularly gratifying to note that Mr. Roe served in an advisory capacity to the\nTimber Control Board immediately after the declaration of war. After war was declared\nit was thought desirable and in the interest of expediency for the work of the Committee to\nbe merged with the War Committee of the Association so that action would be more direct;\nthis was done on October 3rd, 1939.\nRestrictive import regulations were brought into effect during the year in markets where,\nfortunately, we have enjoyed a preference, notably in Australia and New Zealand, and\nwhile this legislation became effective late in the year the lumber interests view with concern\nits possible effect on our shipments during 1940.\nThe preferences granted under our trade treaties with these countries are partly nullified.\n; All figures for calendar year. DEPARTMENT OF TRADE AND INDUSTRY. 0 9\nUnited Kingdom.\nMr. R. Douglas Roe and Mr. J. C. Berto have done excellent work for the industry in this\nfield. Preferential tariffs, shipping, sales services, all have their place, but the entry into\nGovernment, municipal, and other large undertakings would be very difficult without trained\nfieldmen.\nA few years ago British Columbia's share of the United Kingdom market was negligible,\nbut in 1939 British Columbia shipped 965 million feet, which is 223 million feet more than in\nthe corresponding period in 1938. This is more than double 1935 shipments and represents\nabout 25 per cent, of the United Kingdom's imports of lumber.\nCedar shingles have also made definite gains and 58,695 squares were shipped into the\nUnited Kingdom during 1939. This was more than all export markets absorbed during 1938,\nomitting, of course, shipments to the United States.\nAustralia.\nThis is our second largest export market, and while no marked advance is noted in the\nexports over the previous year, yet we enjoy 99 per cent, of their imports from this Coast.\nIn 1939 our shipments totalled 145 million feet. In 1938 they were 141 million feet. This is\na very important market for hemlock, 85 million feet having been shipped during the year.\nOwing to the importance of this market the lumber interests were perturbed when Australia and the United States were negotiating a trade treaty, and Major L. R. Andrews,\nManager of the Timber Trade Extension Bureau, was sent to Australia in the early part of\nthe year to look after British Columbia interests. His trip resulted in assurance of continued good-will and support from dried-fruit interests which could be counted on to support\nexisting preferences.\nMr. Ralph E. Smith, Timber Commissioner in Australia, has contributed in no small\nmeasure to the increased use of British Columbia timber in the Australasian market.\nMr. Smith covered the whole area very thoroughly during the year and has kept in close\ntouch with Government matters affecting our industry. He writes very appreciatively of the\ninvaluable assistance and co-operation rendered by Col. Cosgrave and Mr. Palmer, the Canadian Trade Commissioners at Sydney and Melbourne.\nNew Zealand.\nThe shipments to this market in 1938 amounted to 7,805,000 feet and in 1939 to 5,143,000\nfeet.\nWhile this is not a large market it is valued, but governmental restrictions on imports\nmake it impossible for us to look for expansion here as long as they are continued.\nSouth Africa.\nBritish Columbia lumber shipments to this market amounted to 80,121,000 feet in 1939\nand 41,614,000 feet in 1938. This constitutes a record year's shipment and no mean achievement in a market that grants a small preference on rough lumber and no preference on\ndressed lumber.\nSouth Africa imports annually about 200 million feet, and the Baltic has long had the\nmajor share, but with war conditions prevailing as well as favourable exchange we stand to\nmaterially increase shipments in 1940 and made a good start in January with shipments of\n12,373,000 feet. This is a promising market for both cedar and hemlock and purchases\nof these species doubled over 1938.\nThis market steadily increases its interest in shingles and 23,000 squares were shipped\nduring the year. Mr. William Johnston, Timber Trade Commissioner, continues to do splendid work on behalf of the industry and is well received by the lumber trade throughout the\nUnion.\nBritish West Indies.\nThe shipments to this market in 1938 amounted to 13,583,000 feet and in 1939, 12,828,000\nfeet.\nShipments to the British West Indies were well maintained during the past year, despite\na decrease in some instances of our preferential position, resulting from the Canada-United\nStates-United Kingdom Trade Agreements. O 10 BRITISH COLUMBIA.\nBritish Columbia cedar shingles are being used more and more in the West Indies. Last\nyear this district was our third best export market for shingles.\nIn view of the impending renewal and possible revision of the Canada-West Indies Trade\nAgreement, projected extensive housing schemes in Trinidad and Jamaica, and trade promotion work following up that of the former Timber Commissioner, it was considered advisable\nfor Major L. R. Andrews to visit this market and he interviewed the various governmental\nauthorities of the British West Indies, whom he found only too willing to co-operate as in the\npast in giving British Columbia timber every advantage possible. Similarly market opportunities for our lumber were investigated in the non-British Caribbean countries. Unfortunately this work was cut short by the outbreak of war, which necessitated Major Andrews's\nimmediate return.\nIn October a brief was submitted to the Dominion Government by this Department, setting\nforth recommendations regarding the revision of the Canada-West Indies Trade Agreement in\nconnection with lumber and its products based upon information obtained by Major Andrews.\nAlthough the prevailing high freight rates on British Columbia lumber to the West Indies\nreact detrimentally to our lumber's competitive position as compared with pitch pine, monetary exchange rates are in our favor.\nGovernmental housing schemes which were expected to require large quantities of lumber\nare being held in abeyance at present. However, in view of the greatly increased production\nin the Trinidad oilfields, the purchase of all raw sugar by the British Supply Board, and\ngeneral military and commercial activity in the British West Indies, it would appear that the\ndemand for lumber for both domestic and industrial needs should increase during the current\nyear.\nCeylon, India, Egypt, and Palestine.\nBy joint agreement made by the Timber Trade Extension Bureau with the two creosoting\ncompanies, Mr. W. W. Harvey was again delegated to investigate and follow up the possibilities already presented in his first tour; he left again from San Francisco on February 14th,\n1940.\nThe success of Mr. Harvey's trip has proven worth while and again demonstrates that\nthere is no substitute for personal representation by men who know their subject and can\nintelligently present their case.\nThe immediate result of the first tour was two cargoes of creosoted sleepers for Ceylon\nand a cargo between Egypt and Palestine and a fourth cargo of mixed lumber products for\nPalestine. Two additional cargoes already have been sold for these markets since January\n1st, 1940.\nChina.\nThe shipments to this market in 1938 amounted to 43,457,000 feet and in 1939, 34,775,000\nfeet.\nThe market prospects for British Columbia lumber in China have not changed appreciably\nfrom a year ago. Shipments in 1939 were still further reduced by about nine million feet.\nA further drop in the Chinese dollar during the year and unsettled conditions have made\ntrading more difficult. Unsettled conditions in China still prevent any development of this\nmarket.\nJapan.\nThe shipments to this market in 1938 amounted to 6,012,000 feet and in 1939, 5,592,000\nfeet.\nBritish Columbia lumber trade with Japan was still further restricted during the past\nyear. Exchange difficulties coupled with foreign exchange and trade control have reacted in\nsuch a way as to almost completely stop imports of our lumber.\nCentral America and East and West Coast of South America.\n1938. 1939.\nThousand Thousand\nFeet. Feet.\nBritish Columbia shipments to Central America 2,267 2,018\nWest Coast of South America 8,023 3,349\nEast Coast of South America 1,924 2,211 DEPARTMENT OF TRADE AND INDUSTRY. O 11\nBritish Columbia continues to supply only a small portion of West Coast woods imported\nby Central and South America. In fact, this year we have shipped five million feet of lumber\nto Peru, which is three million feet less than was exported in 1938.\nAs in the past, these countries offer a sizable market for West Coast woods when one considers that they purchased ninety million feet from Oregon and Washington in 1939. The\nproblem is one of established shipping, buying, selling, and credit facilities. It is hoped with\nout present advantageous exchange position with South America, coupled with almost certain\nexport trade improvement in those countries resulting from European demand for their commodities, that British Columbia shippers will be able to obtain a larger portion of this market.\nCanada.\nWith the outbreak of war it became imperative to send Major Andrews to Ottawa. There\nhe is maintaining effective liaison with the purchasing connections of the army, navy, and air\nforce of Canada and allied countries.\nThe Department wishes at this time to pay tribute to all of those connected with the\nlogging, lumber, and shingle industry for their co-operation during the past year in our\nendeavours to promote the sale of our forest products in the Dominion and abroad.\nLOANS AND GUARANTEES.\n(\" Department of Industries Act, 1919.\")\nFollowing is a statement covering loans and guarantees outstanding under the \" Department of Industries Act, 1919.\" Every effort is being made to collect these accounts and it\nis expected that several substantial payments will be received in the near future:\u00E2\u0080\u0094 '\nStatement of Loans and Guarantees outstanding, March 31st, 1940.\nLoans.\nPrincipal. Interest.\nAcme Cabinet Works $1,343.99 $407.60\nB.C. Livestock Exchange 25,000.00 498.04\nCanadian Western Woodworks 9,799.70 2,022.71\nGordon Campbell Investment Co., Ltd 28,678.39 53.04\nJames Canadian Seeds, Ltd 59,999.96 25,495.30\nFort St. John Flour Mills 16,503.98 4,564.48\nT. H. Waters & Company 15,807.16 1,908.63\nWest Coast Woollens 11,279.71 413.13\nGuarantees.\nGray's Lumber Mills, Ltd $2,499.30\nBig Bend Cedar Pole Co., Ltd. (White Pine Lumber Co., Ltd.) _____ 14,888.29\nREPORT OF THE BUREAU OF ECONOMICS AND\nSTATISTICS.\nAlthough the commencement of hostilities in September, 1939, made it necessary to\nsubordinate several peace-time surveys in favour of matters which had assumed greater\nimportance under war conditions, the Bureau of Economics and Statistics has maintained all\nexisting statistical services and has continued the regular and special economic investigations\nin progress prior to the outbreak of war.\nNo new arrangements were concluded during the fiscal year, but inter-departmental coordination plans arranged previously have worked with complete satisfaction. Agreements,\nor working arrangements, relating to the collection, co-ordination, and publication of statistics\nnow exist between this Bureau and the Dominion Bureau of Statistics; the Wartime Prices\nand Trade Board; as well as the Provincial Departments of Mines, Labour, and Provincial\nSecretary.\nEconomic surveys and analyses covering many phases of the Provincial economy have\nbeen concluded during the year. The regular report on the Trade of British Columbia with\nother Provinces and with foreign countries for the year 1939 will be completed early in the 0 12\nBRITISH COLUMBIA.\nfall of 1940. Foreign trade statistics for the calendar year 1939 have already been released.\nA full description of research projects completed during the fiscal year, together with a\ndetailed account of statistical services performed, has been arranged for convenience under\ntheir appropriate divisions.\nMillions\nof\nDollars.\n260\n240\nChart I.\u00E2\u0080\u0094Estimated Net Value of Industrial Production\nin British Columbia, 1931-39.\n220\n200\n180\n160 -\n140\n1931\n1932\n1933\n1934\n1935\n1936\n1937\n1938\n1939\nREVIEW OF ECONOMIC CONDITIONS IN BRITISH COLUMBIA.\nBusiness activity in British Columbia during 1939 returned to the relatively high levels\nof 1937. Despite the uncertain international outlook, the major industries of the Province\nwere fully engaged during the first nine months of the year.\nThe outbreak of hostilities introduced a number of disturbing factors which retarded\nactivity to some degree in the export industries. The dependence of the Provincial economy\nupon foreign trade made inevitable some readjustment in overseas shipping. The restrictive\ncharacter of some of these adjustments, however, has been partly offset by increased industrial\nactivity associated with the war effort. Several industries, confronted with reduced foreign\nopportunities, have directed increased attention to the Canadian domestic market. The ability\nof the domestic market, under war conditions, to absorb a portion of the British Columbia\nproducts normally sold overseas will doubtless be fully explored. Although hostilities have\nremoved a large section of continental Europe from the orbit of world trade, the direct loss\nto British Columbia's foreign trade has not been severe thus far. In 1939 the affected European countries provided markets for only 2% per cent, of the Provincial export trade and in\nrecent years have not exceeded 5 per cent. The indirect loss may not be as clearly assessed.\nThe leading foreign export markets for British Columbia products\u00E2\u0080\u0094the United Kingdom and\nthe United States\u00E2\u0080\u0094took 72 per cent, of the entire export trade in 1939. While the character\nof the trade with the United Kingdom has shown some variation\u00E2\u0080\u0094in response to Great Britain's\nimport control measures\u00E2\u0080\u0094the importance of the British market to British Columbia producers\nhas remained unchanged. DEPARTMENT OF TRADE AND INDUSTRY.\n0 13\nProduction in basic industries reached an estimated net value of $254,000,000 in 1939,*\ncompared with $246,404,000 in 1938.f Improvement was largely due to increased production\nin the forest industries. Salaries and wages paid to employees in the leading industries have\nbeen estimated at $165,683,460 in 1939, an increase of at least $7,000,000 over the estimated\n1938 gross pay-roll of $158,026,375.J Merchandising, both wholesale and retail, reflected the\nincreased consuming power with increased sales. Bank debits, reflecting the volume of commercial payments and, as such, a useful guide to the tempo of business activity, were reported\nto have shown a 4 per cent, increase in 1939 over 1938. Employment, measured by the\nDominion Bureau of Statistics' monthly index, showed an improvement of 3.17 per cent, in\nthe same period. A brief glimpse of other business characteristics during 1939 may be seen\nfrom Table I.\n* Preliminary estimate by the Bureau of Economics and Statistics.\nt Dominion Bureau of Statistics.\nt Annual Report of the Department of Labour, 1939.\nTable I.\u00E2\u0080\u0094Economic Activity in British Columbia, 1939, compared with 1938.\nUnit.\n1938.\nPercentage\nIncrease (+) or\nDecrease ( \u00E2\u0080\u0094 ).\nMining\u00E2\u0080\u0094\nTotal value of productions-\nGold production!\t\nSilver production1..\t\nCopper production1\t\nLead production1 _\nZinc production1\u00E2\u0080\u0094\t\nCoal production1 \t\nForestry\u00E2\u0080\u0094\nTotal value of productions..\nTimber scaled2 \t\nPaper production2 \t\nFisheries\u00E2\u0080\u0094\nTotal value caught and marketed3..\nPack of canned salmon3\t\nAgriculture\u00E2\u0080\u0094\nTotal value of productions\t\nApples\u00E2\u0080\u0094\nTotal shipments4 \u00E2\u0080\u0094\nDomestic shipments1\t\nExport shipments4 \t\nExternal Trade\u00E2\u0080\u0094\nExports from Vancouver5 \t\nImports from Vancouver5\u00E2\u0080\u0094 \u00E2\u0080\u0094\t\nExports of canned salmon6 \t\nExports of planks and boards, Douglas fir8-\nExports of red cedar shingles6\t\nInternal Trade\u00E2\u0080\u0094\nIndex of wholesale sales6\t\nIndex of retail sales, department stores6\t\nIndex of retail sales, grocery stores6\u00E2\u0080\u0094.\t\nAutomobile sales, new6\t\nGasoline sales6 \t\nRailway freight loaded in B.C.6\nConsumption of electric power6 ...\nSales of life insurance6 \t\nConstruction\u00E2\u0080\u0094\nBuilding permits issued6. \u00E2\u0080\u0094\nConstruction contracts awarded6 .\n$\nOz.\nOz.\nLb.\nLb.\nLb.\nLong ton\n$\nM.B.M.\nTon\nCase\nBox\nBox\nBox\nTon\nTon\nCwt.\nM. ft.\nSquare\n1930=100\n1930 = 100\n1930=100\n$\n000 gal.\nTon\n000 k.w.h.\n000 $\n000$\n000 $\n65,681,547\n636,926\n10,771,585\n73,254,679\n378,743,763\n278,409,102\n1,477,872\n88,221,000\n3,354,896\n267,412\n17,698,980\n1,539,063\n49,402,011\n5,522,5107\n2,798,967\"\n2,723,5437\n2,958,322\n4,016,615\n592,911\n924,686\n2,822,757\n100.0\n105.2\n109.1\n8,677,270\n59,824\n6,641,816\n1,963,338\n30,874\n8,523\n11,725\n64,485,551\n615,281\n10,861,578\n65,769,906\n412,979,182\n298,497,295\n1,309,428\n67,122,000\n2,779,034\n218,987\n18,672,750\n1,707,798\n47,782,012\n5,574,1877\n2,701,4967\n2,872,6917\n2,559,542\n3,796,612\n488,400\n805,326\n1,813,807\n98.9\n105.3\n104.7\n8,892,277\n57,158\n5,761,996\n1,924,170\n29,958\n10,259\n10,643\n+ 1.85\n+ 3.52\n\u00E2\u0080\u0094 0.83\n+ 11.38\n\u00E2\u0080\u0094 8.29\n\u00E2\u0080\u0094 6.73\n+ 12.86\n+ 31.43\n+ 20.72\n+ 22.11\n\u00E2\u0080\u0094 5.21\n\u00E2\u0080\u0094 9.88\n+ 3.39\n\u00E2\u0080\u0094 0.93\n+ 3.61\n\u00E2\u0080\u0094 5.19\n+ 15.58\n+ 5.79\n+ 21.40\n+ 14.82\n+ 55.63\n4- 11.22\n+ 1.84\n+ 4.20\n\u00E2\u0080\u0094 2.42\n+ 4.66\n+ 15.27\n+ 2.04\n+ 3.06\n\u00E2\u0080\u0094 16.92\n+ 10.17\n1 British Columbia Department of Mines.\n2 British Columbia Department of Lands, Forest Branch.\n3 British Columbia Department of Fisheries.\n4 British Columbia Tree Fruit Board.\n5 National Harbours Board.\n6 Dominion Bureau of Statistics.\n7 Crop years ending June 30th, 1940 and 1939, respectively.\n8 British Columbia Department of Agriculture.\n(Continued on next page.) O 14\nBRITISH COLUMBIA.\nTable I.\u00E2\u0080\u0094Economic Activity in British Columbia, 1939, compared with 1938\u00E2\u0080\u0094Continued.\nUnit.\n1939.\n1938.\nPercentage\nIncrease ( +) or\nDecrease ( \u00E2\u0080\u0094 ) .\nFinance\u00E2\u0080\u0094\n000 $\nNo.\n1926 = 100\n1926 = 100\n1926=100\n1926 = 100\n1926 = 100\n1926=100\n1926=100\n1926 = 100\n1926 = 100\n1926 = 100\n1926=100\n1926=100\n1926=100\n1926 = 100\n2,020,300\n113,781\n107.5\n113.5\n85.9\n96.3\n108.9\n124.8\n142.8\n111.4\n91.9\n80.5\n112.1\n96.6\n124.6\n136.9\n1,937,000\n117,694\n104.2\n107.5\n89.0\n88.2\n106.2\n126.1\n134.2\n113.6\n82.3\n88.4\n109.8\n94.1\n114.9\n133.2\n+ 4.30\nTourist Trade\u00E2\u0080\u0094\nAutomobile entries on 60-dav permits6 \u00E2\u0080\u0094\nEmployment6\u00E2\u0080\u0094\n\u00E2\u0080\u0094 3.32\n+ 3.17\n+ 5.58\n\u00E2\u0080\u0094 3.48\nLumber products\u00E2\u0080\u0094 ..._\t\n+ 9.18\n+ 2.54\n\u00E2\u0080\u0094 1.03\n+ 6.41\n\u00E2\u0080\u0094 1.94\n+ 11.66\n\u00E2\u0080\u0094 8.94\n+ 2.09\nTransportation\u00E2\u0080\u0094 \t\nServices \u00E2\u0080\u0094\t\nTrade ~.~ \t\n+ 2.66\n+ 8.44\n+ 2.78\n6 Dominion Bureau of Statistics.\nTHE RESEARCH DIVISION.\nOccupational Survey of Public School Students.\nIn June, 1938, an occupational survey of students leaving Grades VII. to XIII., inclusive,\nwas conducted for the first time by the Bureau of Economics and Statistics, in collaboration\nwith the Department of Education and with the co-operation of School Boards and teachers\nthroughout the Province. The objective of the survey was to ascertain the probable number\nleaving school, their reasons for leaving school, and the occupations or special training which\nthe students would seek thereafter. Although quite satisfactory from the point of view of\nquality, it was considered that many students, uncertain as to their probable movements, had\nbeen omitted. The results of that survey were accordingly held over. The survey was repeated\nwith very satisfactory results in June, 1939, and several preliminary statements have been\nprepared to illustrate the character of the survey.\nPreliminary tabulation has revealed that 3,974 students were registered in the 1939 June\nsurvey. Of this number, 2,175 students were uncertain whether they would or would not\nreturn to the public school system in September. The remainder, 1,799 students, were definite\nin stating that they would not return. Those students in Grades VII. to XIII. who knew\ndefinitely in June that they would be returning to school in September did not complete the\nquestionnaire. Students who left the public school system earlier during the school-year were\nnot included. The principal reasons given for leaving school were as follows:\u00E2\u0080\u0094\nReason.\nTotal.\nBoys.\nGirls.\n1,728\n846\n18\n849\n325\n21\n23\n20\n144\n969\n198\n3\n461\n135\n9\n7\n11\n68\n759\n648\n15\n388\nNo further school in vicinity.. _ \t\n16\n9\nTotal \t\n3,974\n1,861\n2,113 DEPARTMENT OF TRADE AND INDUSTRY.\nO 15\nExcluding the students intending to seek special training and those leaving British\nColumbia, there were 3,107 students who would probably seek employment in the labour\nmarket.\nAll students were asked to state the occupation they would seek and whether or not they\nhad been assured of an opportunity to engage in that occupation. The survey revealed that\n353 boys and 190 girls were assured of an opportunity, but that 1,301 boys and 1,263 girls\nwere not. In spite of the obvious difficulties confronting students asked to state the occupations they intended to seek after leaving school, only 28 per cent, of the boys and 31 per cent,\nof the girls were unable to indicate their intended occupations. It is probably true to say\nthat the particular occupations shown by the students in this survey were merely indicative,\nbut when the occupations were arranged by industries the information assumed a more positive meaning. In the following table the occupations have been consolidated in this way:\u00E2\u0080\u0094\nStudents leaving the Public School System, June 30th, 1939, to seek Employment,\nshowing the Industry but not the Occupation sought.\nBoys.\nGirls.\nIndustry.\nTotal.\nDefinitely\nleaving.\nUncertain.\nTotal.\nDefinitely\nleaving.\nUncertain.\n133\n23\n58\n41\n227\n18\n105\n91\n1\n56\n3\n419\n140\n90\n12\n10\n167\n15\n1\n463\n48\n8\n19\n26\n103\n6\n36\n35\n1\n21\n183\n56\n32\n6\n3\n86\n8\n136\n85\n15\n39\n15\n124\n12\n69\n56\n35\n3\n236\n84\n58\n6\n7\n81\n7\n1\n327\n78\n24\n218\n672\n20\n12\n209\n421\n8\n453\n38\n11\n105\n414\n18\n3\n91\n302\n1\n179\n40\n13\nWarehousing and storage...\t\n113\n258\n12\n9\n118\n119\n7\nTotal, all occupations\t\n1,654\n630\n1,024\n1,453\n748\n705\nOccupational Survey of Vancouver Island.\nUnder the direction of the Honourable G. S. Pearson, Minister of Labour, officials of the\nProvincial Department of Labour undertook to make an occupational survey of Vancouver\nIsland early in 1939. Technical advice and assistance was given to this project by the Bureau\nof Economics and Statistics. With the co-operation of employers, and the use of field investigators, the survey was completed in July, 1939. Employers were asked to complete special\nquestionnaires designating the number of their employees and their occupations, the number\nemployed seasonally, the difficulty of the employer in obtaining skilled labour, and other\nrelated questions.\nThe total population of Vancouver Island and adjacent smaller islands, which comprised\nthe area studied, probably numbered 140,000 persons in 1938, and of this number at least\n42,852 persons came within the scope of the survey. Certain important groups were excluded,\nnotably the Dominion, Provincial, and most of the municipal employees. Certain other\nindustries, particularly fishing, prospecting, and agriculture, were considered to be poorly\nrepresented in the survey. Probably 5,000 persons altogether, in these groups, were not\nincluded.\nThe survey showed that when employment reached its maximum in each individual\nindustry there were jobs for 42,852 persons\u00E2\u0080\u009435,942 males and 6,910 females. On the other O 16 BRITISH COLUMBIA.\nhand, minimum employment was shown to have provided work for 25,624 persons\u00E2\u0080\u009421,035\nmales and 4,589 females. Steady employment was available, consequently, for at least 25,624\npersons (not necessarily wage-earners) on Vancouver Island during 1938.\nA number of industries provided relatively steady employment; this was particularly\nnoticeable in the case of banking, other financial firms, and certain retail and wholesale\ngroups. Seasonal and other displacement, on the other hand, was very apparent in the\nlogging industry, sawmilling, coal-mining, building, transportation, certain retail lines, and\nthe hotel and restaurant industries, as well as in other types of business.\nReturns were received from 4,539 separate business establishments on Vancouver Island,\nand of this number only 148 firms reported that they had experienced difficulty in obtaining\nsufficient employees. One hundred and twenty-six firms claimed that they could not always\nsecure skilled help in their own districts. Four thousand three hundred and fifty-five establishments reported, however, that they were always able to secure a sufficient number of\nemployees when required.\nOnly 528 Vancouver Island farms were included in the survey. On these farms, members\nof the farmers' own families, numbering approximately 1,140 persons, were given steady\nemployment. In addition, 192 farm hands were continuously employed. Seasonal employment added 960 fruit- and berry-pickers at the peak. Employment was, of course, largest in\nthe three months of June, July, and August.\nThe Trade of British Columbia.\nThe agreement between this Bureau and the Customs Compilation Section, Dominion\nBureau of Statistics, concluded in the fall of 1938 and effective January 1st, 1939, has made\npossible a very important improvement in Provincial foreign trade statistics. Under this\narrangement a monthly coded statement has been sent regularly to the Bureau from Ottawa,\nshowing in detail the importation and exportation of every commodity, regularly listed in\nthe Federal reports, moving through customs ports in British Columbia. During the year,\nregular monthly trade recapitulations have been prepared from this authentic information,\nreleased to the Press and distributed to officials and business men actively concerned with\nforeign trade. Since the circulation of a descriptive brochure in the spring of 1940, outlining\nthe improved trade statistics available under the agreement, over 300 specific foreign trade\nqueries have been submitted to the Bureau by business groups and fully answered. This\ndevelopment, an incidental by-product of the research-work in this field, has accordingly\nplaced complete foreign trade statistics at the ready disposal of British Columbia business\ninterests.\nAlthough efforts were made during the year to improve the existing interprovincial trade\nstatistics, no material changes could be effected. The regular report on the trade of British\nColumbia with foreign countries and with other Canadian Provinces for the year 1939 is now\nin preparation and will be completed early in the fall. The difficult and prolonged task of\nassembling scattered information about interprovincial trade prevents the early compilation\nof this annual report.\nIn addition to the regular trade statistics compiled and published during the year, a\nnumber of special foreign trade and market analyses were undertaken for interdepartmental\npurposes. DEPARTMENT OF TRADE AND INDUSTRY.\nO 17\nThe Trade of British Columbia with other Canadian Provinces, the British Empire, and all\nForeign Countries, 1937, 1938, and 1939.\nCountry or Province.\nImports into\nBritish Columbia.\nExports from\nBritish Columbia.\nTotal Trade.\nOther Canadian Provinces\u00E2\u0080\u0094\n1937. _\t\n$77,153,440\n65,967,890\n.\n18,669,989\n18,628,470\n19,000,000\n22,271,603\n19,926,329\n22,000,000\n$34,556,241\n35,133,846\n*\n55,905,816\n47,569,696\n56,062,000\n69,427,446\n52,873,193\n48,028,000\n1,227,990\n1,113,510\n*\n161,117,493\n136,690,245\n$111,709,681\n1938. _ \u00E2\u0080\u00A2\t\n101,101,736\n1939 __ _..._\t\n*\nBritish Empire (excluding Canada) \u00E2\u0080\u0094\n1937. __ _\t\n74,575,805\n1938 .__\t\n66,198,166\n1939 (preliminary) f __ \t\n75,062,000\nForeign Countries\u00E2\u0080\u0094\n1937 .._ ._.\t\n91,699,049\n1938\t\n72,799,522\n70,028,000\nShip's Stores\u00E2\u0080\u0094\n1937 -\t\n1,227,990\n1,113,510\n*\n1938 _____ _._ \t\n1939 ._ ... \t\nTotals\u00E2\u0080\u0094\n1937.. ...\t\n1938 _\n1939 _\t\n118,095,032\n104,522,689\n*\n279,212,525\n241,212,934\n*\n* Not yet available.\nt Excluding gold.\nThe Cost of Living in British Columbia.\nContinuing the plan inaugurated in the Research Department of the former Economic\nCouncil, this Bureau has collected and compiled current price information for the Provincial\nDepartment of Labour. Close co-operation with the Dominion Bureau of Statistics and the\nWar-time Prices and Trade Board, Ottawa, in this field has been maintained during the past\nyear. Much of the information obtained is designed for administrative problems and is not\npublished.\nDuring the year, in addition to the index of food costs, which has been regularly compiled\nsince 1936, a new full cost-of-living index was established for administrative purposes, which\nincludes clothing, rentals, fuel, and other essential household items in the larger Pacific Coast\ncities. Under arrangements sponsored by the Provincial Department of Labour, this full\ncost-of-living index has been adopted as a barometer in certain industries where wage\nschedules are from time to time reviewed.\nThe food index measures the change in prices as they occur in the case of forty-six\nselected food items, forming a scientifically tested food budget. The budget contains sufficient\nquantities of staple foods to maintain, in good health for one month, a family of five; of\nwhich two are adults, one an infant\u00E2\u0080\u00946 months to 1 year old, one a child\u00E2\u0080\u00946 years to 10 years\nold, and one a child\u00E2\u0080\u009411 years to 13 years old. Fifty-two towns and villages are included in\nthe monthly food index.\nFood Index in British Columbia.\n1938\u00E2\u0080\u0094 (1936 = 100.)\nFirst quarter , 103.6\nSecond quarter 105.3\nThird quarter . _ 104.6\nFourth quarter : 101.0\n1939\u00E2\u0080\u0094\nFebruary 15th 96.4\nMay 15th .____ 96.0\nAugust 15th :.___. 94.4\nOctober 15th 104.3\nNovember 15th 105.7\nDecember 15th . . 101.5\n(Continued on next page.) 0 18 BRITISH COLUMBIA.\nFood Index in British Columbia\u00E2\u0080\u0094Continued.\n1940\u00E2\u0080\u0094\nJanuary 15th 100.4\nFebruary 15th 100.9\nMarch 15th 101.2\nIndustrial Survey of British Columbia.\nJust prior to the outbreak of hostilities, the Department of Trade and Industry undertook\nthe preparation of a report intended to show opportunities in British Columbia for the profitable investment of capital in new industrial enterprises. To direct the survey, an interdepartmental committee was formed, composed of responsible executive officials representing\nother Provincial departments intimately concerned with the project. It was deemed advisable\nafter the war began to pursue investigations along certain specific channels rather than to\nexamine the entire economy as had been originally intended. In this connection the Bureau\nof Economics and Statistics has analyzed nearly 8,000 individual items appearing in the\nregular foreign import trade of the Province. From this information a selected list of\ncommodities has been assigned by the interdepartmental committee for further intensive\nIndustrial Directory of British Columbia Firms.\nTo assist representatives of the Department of Trade and Industry in their efforts to\nkeep the various war-purchasing authorities accurately informed about British Columbia\nproducers, a mimeographed directory of manufacturing establishments was prepared during\nthe winter. The directory contains the names of nearly all British Columbia manufacturers\narranged alphabetically under the products manufactured. It was necessary to omit certain\nleading industries, such as forestry, lumber, general contracting, plumbing, and all building\ntrades, laundries, and all service trades.\nOther Reports.\nIn addition to the projects outlined previously, special reports and memoranda were\nprepared during the year for officials of the Provincial Government dealing with a wide\nvariety of subjects. Several reports were prepared for members of the Executive Council.\nOther studies were undertaken for non-governmental bodies in an effort to assist in the\nsolution of marketing problems. A special estimate of the trade of the Okanagan Valley\nwith other sections of British Columbia, the Prairies, and with Eastern Canada, was prepared\nfor the British Columbia Tree Fruit Board. Special reports were also compiled for Interior\nbroadcasting stations and for other bodies. The Bureau has prepared special information,\nalso, in response to written inquiries from corporations and from private individuals, and\npublications have been sent out in response to a large number of requests from individuals\nand institutions. ^ LABQUR mvisI0N.\nIn accordance with an agreement concluded in 1938 between the Provincial Department\nof Labour and the Bureau of Economics and Statistics, the Labour Division of this Bureau\nconducted and compiled the 1939 statistical survey of wage-earners employed in British\nColumbia trades and industries. Detailed statistical information on this subject may be\nfound in the annual report of the Department of Labour for the calendar year 1939.\nWork in this Division is largely concerned with statistical requirements of the Department of Labour and its various administrative bodies. Complete co-ordination of information\nin the field of labour statistics with other divisions of this Bureau has now been attained.\nSome progress was made in advancing the arrangements made last year with the Employment\nDivision of the Dominion Bureau of Statistics. It is hoped that this year employment indexes\nwill be made available on a regional plan within the Province; this information is available\nnow only for the Province as a whole.\nThe Bureau, in planning to provide data of importance to the study of employment\nconditions in British Columbia, undertook in 1938 the task of collecting data on the question\nof labour turnover in basic industries. Some measure of success has been achieved in this\ndirection during the past fiscal year. Employers were requested to report on this subject in\nthe regular 1938 and 1939 annual labour surveys. In spite of the difficulties involved, most\nemployers were able to provide fairly accurate returns. In the following tables some of the\n1939 results have been tabulated to show the nature of the project. The figures should be DEPARTMENT OF TRADE AND INDUSTRY.\n0 19\nconsidered as experimental until the survey has had the benefit of several years' experience.\nIn Table II. the smelting industry is shown to have a very low turnover in male employees, in contrast to such industries as logging and fish canneries. Female employees, in\nTable III., are shown to have a low rate of turnover in the utilities, light, water, gas, and\npower, but a high rate of turnover in the canning industries. The precise percentage\nmeasurements given in these tables, however, should receive further confirmation. Percentage\nfigures obtained in the case of casually employed persons were not considered significant, since\nthe work involved was of an essentially temporary nature. It is believed, however, that the\nlabour turnover ratios given in the case of regularly employed persons\u00E2\u0080\u0094persons who occupied\na regular position\u00E2\u0080\u0094are of direct significance.\nTable II.\u00E2\u0080\u0094Estimated Labour Turnover of Male Employees in\ncertain British Columbia Industries, 1939.\nIndustry.\nTotal Employed\nWage-earners.\nAverage\nMonthly\nEmployment\nin 1939.\nAverage Proportion not\non Pay-roll\nduring preceding\nMonth.\nLabour\nTurnover.\nRegularly Employed\nWage-earners.\nAverage\nMonthly\nEmployment\nin 1939.\nAverage Proportion not\non Pay-roll\nduring preceding\nMonth.\nLabour\nTurnover.\nSawmills and planing-mills\t\nLogging and logging-railways .\nMetal-mining _ \t\nStreet-railways, gas, water, light, power .\nGeneral contracting, construction\t\nSmelting \t\nPulp and paper manufacturing..\nGarages \t\nCoast shipping\t\nFish-canneries \t\n9,000\n7,449\n5,678\n4,699\n3,470\n3,061\n2,627\n2,433\n2,208\n1,863\nPer Cent.\n4.82\n14.45\n5.01\n4.41\n13.84\n1.05\n6.16\n3.28\n6.05\n21.61\n8,745\n7,175\n5,548\n4,311\n2,579\n3,065\n2,544\n2,333\n2,036\n1,282\nPer Cent.\n3.80\n13.38\n4.05\n1.66\n9.75\n.93\n3.72\n2.25\n3.94\n18.99\nTable III.\u00E2\u0080\u0094Estimated Labour Turnover of Female Employees in\ncertain British Columbia Industries, 1939.\nIndustry.\nTotal Employed\nWage-earners.\nAverage\nMonthly\nEmployment\nin 1939.\nAverage Proportion not\non Pay-roll\nduring preceding\nMonth.\nLabour\nTurnover.\nRegularly Employed\nWage-earners.\nAverage\nMonthly\nEmployment\nin 1939.\nAverage Proportion not\non Pay-roll\nduring preceding\nMonth.\nLabour\nTurnover.\nLight, water, gas, street-railways, power..\nFruit and vegetable canneries\t\nLaundries, cleaning, dyeing\t\nFish-canneries \t\nGarment-making (not fur) _._\nBakeries -\t\nPrinting and publishing _\t\nLeather and fur goods\t\nCandy-manufacture _. \t\nHouse-furnishing _ _\t\n2,001\n958\n780\n724\n558\n357\n290\n162\n195\n170\nPer Cent.\n2.98\n28.37\n3.35\n30.75\n5.42\n6.64\n6.63\n6.95\n7.06\n5.87\n1,929\n306\n759\n439\n548\n320\n254\n154\n189\n162\nPer Cent.\n1.46\n23.79\n2.23\n29.65\n4.79\n1.87\n1.80\n5.39\n5.38\n3.64\nTHE MINING AND METALLURGICAL DIVISION.\nIn accordance with an agreement concluded in 1938 between the Provincial Department\nof Mines, the Dominion Bureau of Statistics, and the Bureau of Economics and Statistics, the Mining and Metallurgical Division conducted and compiled the 1939 annual statistical survey\nof the mining industry. Detailed statistical information on this subject may be found in the\nannual report of the Minister of Mines for the calendar year 1939.\nThe work of this Division during the year has been largely concerned with the preparation\nof statistical material for the Department of Mines, and the co-ordination of mining statistics\nwith information collected and compiled in other divisions of the Bureau.\nTHE MECHANICAL TABULATION DIVISION.\nLarge-scale statistical surveys, such as the occupational survey of Vancouver Island and\nother reports described elsewhere in this report, depend upon the use of tabulating machinery.\nThe Mechanical Tabulation Division, utilizing Hollerith punch-card equipment, is responsible\nfor this phase of work in the Bureau. The Division, which is operated as a service department, has accepted custom work from other Provincial Departments in addition to statistical\nwork arising within the Bureau. The large volume of work made possible by this arrangement has permitted efficient machine operation. The Division has been operated on a straight-\ncost basis and each Department has been assessed in proportion to the number of machine-\nhours required in the performance of their contracts. Weekly, monthly, and annual statements have been produced on schedule during the year.\nREPORTS AVAILABLE FOR DISTRIBUTION.\nThe Bureau has several reports which are available to the public on request, including:\u00E2\u0080\u0094\nThe Annual Report on the Trade of British Columbia with other Provinces and with\nForeign Countries. (Limited supply only.)\nMonthly Press Release, the Trade of British Columbia with Foreign Countries\n(excludes Trade with other Provinces).\nList of Manufacturers in British Columbia, arranged by Products. (Limited supply\nonly.)\nREPORT OF THE BRITISH COLUMBIA GOVERNMENT\nTRAVEL BUREAU.\nThe British Columbia Government Travel Bureau engages essentially in stimulating and\ndeveloping the tourist industry, and incidentally deals with other functions. It serves as an\ninformation and publicity bureau, as an advertising agency for all Government advertising-,\nand has miscellaneous other duties. A Provincial Tourist Council, appointed by the Minister\nand organized as a non-executive board, acts in an advisory capacity. Since its formation\nthe Council has studied many phases bearing upon tourist traffic and its promotion and has\nmade recommendations approved by the Minister to which effect has been given by the Bureau.\nThe Bureau has done much within the compass of its financial and physical capacity\ntoward the development of the tourist industry, with result that steady expansion is being\nmade; and it is proceeding with developments which will, undoubtedly, lead to further\nexpansion. The promotion of tourist travel in recent years has become a highly specialized\nbusiness, involving intervention of technical skill and experience along varied lines, and the\nofficials of the Bureau have developed considerable proficiency in this respect.\nBritish Columbia has excellent opportunities for development of a great tourist industry.\nThis industry can be steadily expanded to the benefit of every city and district throughout\nthe Province providing there is a continuance of adequate advertising, publicity, promotion\nalong sound lines, mobilization of all activities and promotional agencies relating to tourist\ntraffic.\nTo enable development of a successful tourist industry a country must have the necessary\nattractions, recreational facilities, climatic and other resources, background and charm to lure\nand satisfy visitors. British Columbia has these assets in great array and diversity. There\nmust be adequate equipment to provide access, accommodation, comfort, and pleasure\u00E2\u0080\u0094to\ncater to the many requirements of travel. The Province has a large measure of the necessary equipment. These resources form a great stock-in-trade available for annual sale without diminution\u00E2\u0080\u0094their enjoyment takes no toll of the resources\u00E2\u0080\u0094to provide an annual income\nof many millions of dollars widely circulated among the people of the Province, with the\nresult that practically every one benefits in some degree. DEPARTMENT OF TRADE AND INDUSTRY. O 21\nThe exploitation and exportation\u00E2\u0080\u0094an invisible exportation\u00E2\u0080\u0094of these resources can be\nmore or less profitable according to the extent and nature of the resources possessed,\nimportance of the accessible market which can be developed, and especially according to the\nmethods and extent of promotion brought into play. This is the task of the Bureau. The\ntourist business, like other big businesses, requires an energetic sales promotion branch utilizing like measures which big business has found necessary to provide customers in volume\u00E2\u0080\u0094\nnotably research, advertising, and publicity. The British Columbia Government Travel\nBureau is, in effect, the sales promotion branch of the tourist industry of British Columbia.\nWith great resources, and sharing with the rest of Canada the neighbourhood of the\nworld's most important travel market, British Columbia has unlimited possibilities for\nexploitation of these resources and of this market, whose people spend four billion dollars\nyearly on travel. This business is highly competitive; but the nature of British Columbia's\nattractions is such that it can compete advantageously for the business.\nThe exploitation of these resources and of this market is essentially the task of the\nBureau and it has brought much skill and energy into this task. It has organized its information and publicity services, developed sound promotion; has done much to arouse people to\nthe economic importance of tourist travel and to the importance of local and private enterprise co-operating with the Government organization, with the result that certain regions are\nalready active in this respect; and it has instituted developments of varied nature which will\ntend to further the progress of the industry and to augment the resources and equipment.\nThe Bureau has steadily improved its efforts to make the resources and opportunities better\nand more widely known; the Council has studied various aspects; and local and private\ninterests have expanded and improved their activities, with the result that progress is being\nsteadily made toward increased development of the industry.\nThe role of the Bureau is to compile as complete a list as possible of the tourist resources,\nto make these resources known to potential visitors, and to augment the value of the industry.\nThis task is being done for the general welfare of the Province and for the particular welfare\nof each of its regions without discrimination. The work of the Bureau, therefore, must be\nessentially general in character. Its literature, publicity, and advertising must be a resume\nof the attractions and advantages of the Province, and it cannot be expected that this material\ncan go into detail or enumerate all localities or establishments which cater to the visitor,\nalthough the Bureau has contrived wherever practical to include localized advertising or\npublicity material for more specific advantage of cities and districts, and has rendered as\nmuch co-operation as is practical or possible to localities and private interests. It is, however,\nlargely a matter of local initiative and local enterprise to engage to take advantage of the\nBureau's activities specifically for regional advantage. This report outlines the main aspects\nof the Bureau's work under various heads during the past year, together with remarks anent\nthe tourist traffic. INFORMATION.\nTourist travel is like any commodity for which sales in volume are sought; and as in\nany sales plan the development of clientele for a tourist industry requires in the first instance\nas complete knowledge as can be obtained of the commodity to be sold. Consequently the\nBureau has to take stock of the resources and of the available equipment in every particular.\nIt has to make inventory, and as there is a wide scope it is necessary to compile a complete\ncompendium of documental information\u00E2\u0080\u0094a virtual encyclopaedia of facts. This documentation has to be classified, catalogued, and be made available for ready use.\nIt has to be revised constantly to provide for changing conditions and additions. In fact,\nthe acquisition and editing of information must be constant; and the work involves more\neffort than the physical capacity of the Bureau can provide. In this work the aid of local\nbureaus and interests have been most valuable.\nIn addition to documentation dealing with the attractions, recreational and sporting\nfacilities and other resources, much information must be assembled relating to equipment\u00E2\u0080\u0094\nregarding highways, rail and steamship, trail and water routes; rail, steamship, bus, and\nferry schedules; concerning resorts and stopping-places; and varied other features of equipment catering in many ways to tourist travel.\nDIRECT ADVERTISING.\nAs in any business seeking sales in volume, advertising and publicity is an essential\nfactor to successful promotion of tourist travel. The millions of potential travellers must\n3 O 22\nBRITISH COLUMBIA.\nbe informed of the attractions and opportunities, in order to induce them to take advantage\nof our vacation resorts. Not only must they be informed but the information must be conveyed in a manner which will appeal and allure in competition with that of other regions.\nThis advertising must be conducted continuously to be successful.\nFollowing survey of the prevailing conditions in the possible markets according to their\nimportance, of travel trends and the varied factors likely to affect travel, the Bureau designed\nan advertising plan in accordance with its estimated budget. The plan comprised joint\nobjectives of stimulating travel from markets already developed to some extent and of developing potential markets and extending the scope of them. In co-operation with the Washington\nState Progress Commission and Oregon Highway Commission, a joint advertisement, covering\ntwo pages printed in four colours, was used in the Saturday Evening Post. This one advertisement alone attracted 7,000 inquiries. The advertising plan, including national and regional\ncampaigns, attractively presented information concerning opportunities available for pleasure-\ntravel in British Columbia through media reaching more than 95 million paid subscribers\u00E2\u0080\u0094\nand a far greater audience when recirculation is considered.\nDue care was given, not only to selection of media and arrangement of schedules, but also\nto planning the pictorial theme, text, lay-out, and technique of treatment, the Bureau and\nagency collaborating fully in this respect. In addition to the broad advertising plan, consideration was given to special interests of cities and regions and displays with objective\ncopy, in preparation of which local bureaus were consulted. This material was incorporated\nin the regional advertising. Similarly, local interests were considered with reference to the\npublicity campaign conducted on organized lines to support the advertising plan; and further\nconsideration was given to the cities and regions by relaying inquiries attracted by the advertising to them. In addition to an energetic publicity campaign, outdoor advertising was used\ncomprising fifty-one billboards erected at strategic points along the main highways of Pacific\nCoast States. As a large proportion of the present traffic is derived from this region, considerable percentage of the advertising expenditure was alloted to this area, although the\neffort to widen the market was not neglected. Media used, exclusive of the billboards, totalled\nseventy-six, carrying 578 advertisements and reaching 95,794,068 paid subscribers at a cost\nof 2,400 messages per dollar. A summary of the magazine and newspaper campaign\u00E2\u0080\u0094national\nand regional\u00E2\u0080\u0094follows: \u00E2\u0080\u0094\nMedia.\nAdvertisements.\nLineage.\nTotal\nCirculation.\n15\n8\n20\n6\n17\n9\n1\n\u00E2\u0096\u00A0\n44\n27\n200\n60\n166\n80\n1\n4,323\n2,514\n44,800\n13,448\n13,560\n6,754\n224\n39,368,132\n743,011\nNewspapers\u00E2\u0080\u0094\u00E2\u0096\u00A0\n17,830,480\n3,057,410\n17,227,488\n16,822,820\n744,727\nTotals\t\n76\n578\n84,623\n95,794,068\nThe geographical distribution of the circulation obtained, shown by regions comprising\ngroups of States, follows:\u00E2\u0080\u0094\nNational.\nRegional.\nTotal.\nPer Cent.\n5,035,349 5.26\n1,426,291 1.49\n5,968,963 6.24\n9,928,944 10.36\n11,552,652 12.06\n3,385,495 3.53\n979,381 1.02\n1,091,057 1.14\nPer Cent.\n18,573,491 19.38\n3,057,410 3.19\n17,227,488 17.98\n16,822,820 17.57\n744,727 .78\nPer Cent.\n23,608,840 24.64\nMountain .._. _.. __ _ ....\nWest Central _\t\n4,483,701 4.68\n23,196,451 24.22\n26,751,764 27.93\nNorth Atlantic \t\n12,297,379 12.84\n3,385,495 3.53\n979,381 1.02\n1,091,057 1.14\nTotals -- - -\t\n39,368,132 41.10\n56,425,936 58.90\n95,794,068 100.00 DEPARTMENT OF TRADE AND INDUSTRY. 0 23\nNATIONAL ADVERTISING.\nThe national campaign comprised forty-three advertisements used in fourteen nationally\ncirculated publications with an aggregate of 36,202,262 paid subscribers, inserted at a cost of\n2,246 subscribers reached per dollar. As these publications have considerable recirculation,\nthe total number of persons reached, many successfully, probably exceeded a hundred million.\nMagazines in which these advertisements were inserted included the National Geographic,\nAmerican, Time, Colliers, Woman's Home Companion, Life, Fortune, Country Life, Sunset,\nNewsweek, Instructor, Grade Teacher, Scholastic. Advertisements also were used by the\nBureau in special travel editions issued in the Chicago News and the New York Times.\nREGIONAL ADVERTISING.\nTo reinforce the national advertising in various regions spot newspaper and other forms\nof displays were used in the Pacific, Mountain, West and East Central States. In the Pacific\nand Western States, display advertising was inserted totalling 270 advertisements in twenty-\nseven selected newspapers published in California, Oregon, Washington, Idaho, Colorado,\nUtah, Arizona, and Oklahoma; also (a) fourteen displays in six motor magazines\u00E2\u0080\u0094official\npublications of the leading motoring organizations which render valuable co-operative services; (6) a page advertisement in a widely circulated motor guide-book; (c) twelve advertisements in a special magazine circulated in guest-rooms of leading hotels; and (d) fifty-one\nbillboards alongside Coast highways. These advertisements reached 18,573,491 subscribers.\nIn the West and East Central groups of States smaller displays totalling 246 were used in\ntwenty-six newspapers published in larger centres of Minnesota, Iowa, Missouri, Nebraska,\nKansas, Michigan, Wisconsin, Ohio, Illinois, and Indiana reaching more than 34,000,000 subscribers at cost of over 7,000 per dollar.\nThese newspaper campaigns were supported by an organized publicity campaign, one\nfeature of which was the use of a series of eight illustrated three-column feature lay-outs\nprepared in mat form and circulated for eight weeks to 1,100 newspapers each week. These\nsecured a large measure of publication in newspapers published in more than forty States.\nAlso, a \" See British Columbia First \" advertising campaign was carried out, using five insertions\u00E2\u0080\u0094these advertisements being designed and produced by W. H. Currie of the Bureau's\nstaff\u00E2\u0080\u0094in sixty British Columbia newspapers, supported by radio announcements, literature,\nand publicity. The Game Board co-operated by using advertisements in Field and Stream,\nSports Afield, and Outdoor Life, appealing specially to hunters and fishermen and relaying\ninquiries to the Bureau. The advertising campaigns contributed measurably to the increase\nwhich took place in travel, particularly from wider markets.\nSAN FRANCISCO EXHIBITION.\nA feature of an extensive and energetic publicity plan which covered a wide and miscellaneous range was an attractive exhibit displayed in the Hall of Western States at the Golden\nGate International Exposition at San Francisco, which is dealt with elsewhere in this report.\nLOS ANGELES OUTING SHOW.\nAn attractive display was made by the Bureau occupying a prominent position at the\nannual Outing Show of the Automobile Club of Southern California. The display attracted\nmuch attention. The background consisted of a large reclining coloured map with representations of mountains, forests, lakes, and streams, with numerous enlarged photographs, and\nalso casts of sport fishes. At each flank were pylons framing a series of large illuminated\ntransparencies. The display was visited by about 250,000 persons largely interested in vacation travel and outdoor recreation. It was attended by the Commissioner, incidental to a\ncontact trip to California. A large number of registrations were made of those interested in\nvisiting the Province, and subsequent information indicated that a considerable proportion\nhad made visits. The Automobile Club of Southern California which sponsors this show\nrenders valuable services to the Bureau by distributing literature, disseminating information,\ndirecting travel and otherwise; and in addition to its value as a medium for attracting travel\ndirectly it serves to augment the good-will of this organization. Material also was provided\nfor a display of the Canadian Travel Bureau at the New York World's Fair; a display made\nby the Pacific Northwest Tourist Association at Chicago; and for window displays arranged 0 24 BRITISH COLUMBIA.\nby the Woman's Home Companion. In addition to literature sent to these exhibits, supplies\nof literature and films also were provided to the exhibit of the Canadian National Railway at\nthe New York Fair.\n\"ASK MR. FOSTER\" SERVICE.\nArrangement was made with the \" Ask Mr. Foster \" Service, whereby its services were\nengaged to encourage direct travel to the Province. Posters and publicity material were displayed at each of the seventy-two agencies operated by this service in centres scattered over\nthe continent. Supplies of literature were made to each of the offices. The various bureaus\nof this service interviewed prospective visitors and informed them concerning the vacation\nopportunities of the Province, and lists of persons dealt with were forwarded to the Bureau.\nTo facilitate the answering of inquiries at each agency a comprehensive folio of answers to\npossible questions\u00E2\u0080\u0094compiled by W. H. Currie originally to aid attendants at the exhibit at\nSan Francisco\u00E2\u0080\u0094was supplied.\nDISTRIBUTION OF PHOTOGRAPHS.\nFurther improvement was made to the photograph library, now standardized to enable\neconomic distribution of prints. An extensive photograph library is a necessity, prints being\nrequired not only for distribution for publicity purposes but also to provide illustrations for\nadvertisements and for illustrating the booklets of the Bureau. Some pictures were enlarged\nand transparencies produced for display purposes. Efforts are being made constantly to\nimprove the library. Officials of the Bureau have visited various sections of the Province to\nobtain new prints, and other additions have been made by purchase from time to time. Use\nof colour is steadily expanding, and special attention is being paid to the assembly of koda-\nchrome pictures.\nMOTION PICTURES.\nA number of additions were made during the year to a library of motion pictures begun\nsome years ago. In its initial stages the library consisted for the most part of prints obtained\non indefinite loan from various branches of the Dominion Government and from trans-\ncontinent railways. Additions were made to suitable films by purchase, and later the Bureau\nbegan to produce its own films. During this year some additions have been made of films\nproduced by officials of the Bureau. Numerous showings have been made. Additions were\nmade during the year to the equipment.\nIt is anticipated that improvements will be effected in organization of the film library,\nand that additions will be made to the library and equipment during the coming year. It\nis hoped, also, to improve and widen the distribution. Investigations are being made with\nview to arranging for production of a theatre-sized travelogue film for wide-scale theatrical\nshowing.\nPOSTERS AND CAR STICKERS.\nTwo striking posters were produced by the silk-screen process and were widely distributed and exhibited. A motor-car sticker in four colours, attractively designed, was\nproduced and distributed to visiting motorists. Co-operation in distributing these stickers to\nincoming motorists was given by border customs and immigration officials, travel and tourist\nbureaus, boards of trade, gasoline-stations, and others.\nLITERATURE.\nDuring the year 253,942 pieces of literature were distributed to satisfy inquiries and to\nsupply various agencies and organizations which co-operate to provide distribution. Literature provides the most efficient and most economic means of satisfying inquiries and is a\nvaluable medium of publicity. The production, and notably the supply, of literature offers\nproblems. Keen competition requires that booklets should be highly attractive and adequacy\nof supply is essential. However, the amount available for this purpose is limited. Solution\nof problems of production and supply within scope of the funds available require use of\nconsiderable technical skill.\nIn order to cope with the literature problem and to enable the production of high-class\nmaterial in as ample quantity as possible, it was determined to restrict the range of publications issued to those considered as essentials. The demand is steadily increasing, owing to DEPARTMENT OF TRADE AND INDUSTRY. O 25\nincreasing numbers of inquiries and increased demands from many sources for supplies for\ndistribution. In addition to the demands for the exterior propaganda, the Bureau is faced\nwith heavy demands for local bureaus, travel agencies, boards of trade, and other organizations within the Province, and the necessity\u00E2\u0080\u0094at considerable expense to the Bureau\u00E2\u0080\u0094of\ns-upplying the requirements of the Agent-General's office in London. The compilation of booklets, in large measure, is carried out by W. H. Currie, who has developed much ability in this\nregard. The several booklets, attractively prepared and produced in the Bureau, have brought\ncommendation from experts.\nThe chief publications include (a) \" British Columbia, Canada,\" a folder incorporating\nnumerous reproductions of photographs and a map with minimum of letter-press, used for\nbroadcast and rack distribution as an initial approach to prospective visitors, and containing\nan invitation to write for further information and booklets; (b) \" Alluring British Columbia,\"\na well-illustrated booklet with a number of illustrations in four colours, dealing broadly and\nconcisely with the attractions; (c) \" British Columbia's Picturesque Highways,\" an illustrated\nroad guide with strip maps dealing with highways, routes, and historical and other notes;\n(d) \"Hunting and Fishing,\" illustrated, dealing with sporting and recreational facilities;\n(e) \" Tweedsmuir Park,\" illustrated, dealing with the park and the visit to it of Governor-\nGeneral and Lady Tweedsmuir.\nTo provide for other than travel-promotion purposes the Bureau also compiles and\npublishes: (a) \"British Columbia,\" illustrated, dealing generally with resources, industrial,\nsettlement, and other opportunities; (6) \" Questions and Answers,\" a pamphlet containing\nseveral hundred questions largely asked appertaining to regulations and other matters and\nanswers to them; (c) Land Series bulletins, comprising wide range of pamphlets dealing with\nregulations regarding lands, and with topographical and other conditions in the various land\ndistricts and divisions.\nVarious other leaflets, bulletins, and informative circulars are prepared dealing with\nhunting, fishing, customs, and other regulations; canoe trips, waterways, etc.; also much\nmimeographed material of informative nature. The Bureau also acts as a clearing-house\nfor literature of a number of local bureaus, resorts, stopping-places, etc., for the Canadian\nTravel Bureau, Dominion Parks, railways, and other organizations. All publications and\nprinted matter are produced for the Bureau by the King's Printer.\nRoad Bulletins.\nAs a service to travellers and also aid to publicity, the Bureau prepares and distributes\nfortnightly during the travel season bulletins dealing with prevailing road conditions. Information, up to date, is obtained through co-operation of the Department of Public Works and\nBritish Columbia Police. The district engineers assemble information which is forwarded by\nthe radio service of the Police. This information is co-ordinated and condensed into bulletins\nby the Bureau; mimeographed and dispatched to more than 300 organizations, including\nmotor clubs\u00E2\u0080\u0094many of which recirculate the information\u00E2\u0080\u0094travel bureaus, newspapers, boards\nof trade, local tourist bureaus, and others.\nCONTACTS AND CO-OPERATION.\nThe Bureau has established close relations with many organizations and interests, notably\nin the more important travel markets, through which valuable co-operation is obtained\nenabling extension of publicity, distribution of literature, dissemination of information, and\ndirection of travel. These relations, built up and extended each year, aid much in the promotional efforts of the Bureau. To maintain and improve these connections periodical visits are\nnecessary. Consequently in April, incidental to arranging and attending the Outing Show\ndisplay at Los Angeles and attending the Pan-American Travel Conference held at San\nFrancisco, the Commissioner visited and conferred with a large number of executives of motor\norganizations, travel bureaus, transportation, oil company, hotel, newspaper, magazine, film-\nproducing and other organizations, syndicate services, advertising and publicity agencies,\nand others. Also, arrangements were effected relating to advertising and publicity schedules\nof the Bureau.\nAmono- arrangements at Seattle was a provision for syndicating publicity material by\nthe Hearst newspapers, and for interchange of inquiries with the Washington State Progress\nCommission and Evergreen Playground Association. At Portland inclusion of material in radio scripts, improved services of local travel bureaus, and co-operation with the Oregon\nHighways Association were among arrangements effected. At San Francisco arrangements\nwere made with feature syndicate services, newspapers, magazine representatives, oil companies, and others for further publicity; discussions held with travel bureaus, and arrangements made for window displays in transportation offices. Conferences with motor clubs\neffected improved distribution of literature and information, and arrangements were made\nfor inclusion of a large transparency in a motor association exhibit on Treasure Island.\nDiscussions were held with representatives of Colliers regarding unsatisfactory references\nin articles and understanding reached that due care would be taken to represent the Province\nmore correctly. Also discussions were held with officials representing the Women's Home\nCompanion for inclusion of British Columbia material in window displays and radio broadcasts sponsored by the magazine. At Los Angeles, in addition to attending the Outing Show\nexhibit, valuable contacts with the Automobile Club of Southern California were strengthened;\narrangements made for use of material by a syndicate service; and conferences held with the\nAll Year Club, oil company officials, newspapers, radio, and other interests. Inclusion of\nBritish Columbia material in special events features planned by the Columbia Broadcasting\nCompany was arranged, and valuable information obtained relating to film production.\nIncidental to the trip, considerable volume of publicity was obtained through newspapers,\nradio broadcasts, etc.\nINQUIRIES.\nIncreased number of inquiries were dealt with\u00E2\u0080\u0094both respecting tourist travel and dealing\nwith settlement, resources, and various matters requiring special treatment. The Canadian\nTravel Bureau again relayed inquiries affecting British Columbia to the Bureau. The inquiries\ndealt with during the year, compared with those handled in the preceding year, were:\u00E2\u0080\u0094\n1939. 1938.\nReplies to advertising 13,410 6,357\n\" Ask Mr. Foster \" service 5,003 __________\nCanadian Travel Bureau 6,938 4,545\nEvergreen Playground Association 1,430 4,535\nWashington State Progress Commission __._ 1,746 21,406\nPacific Northwest Tourist Association 127 249\nGame Board 1,056 1,016\nSan Francisco Exhibit\u00E2\u0080\u0094\nGeneral 144,355 \t\nSpecial 2,782 \t\n176,847 38,108\nGeneral inquiries ____ 11,473 9,993\nTotals 188,320 48,101\nLiterature distributed, pieces 253,942 147,224\nFIELD-WORK.\nDuring July, W. A. Macdonald, with energy and ability, engaged in field-work in\nWashington and Oregon. He travelled over 2,600 miles and visited officials in charge of\ntravel bureaus, boards of trade, motor associations, transportation offices, newspapers, radio\nstations, hotels, resorts, motor camps, garages, etc., engaging, in general, as a \" travelling\nsalesman\" for British Columbia's touristic opportunities. In all, 227 organizations and\nestablishments were visited. Among other points, the following cities were visited: Seattle,\nOlympia, Walla Walla, Yakima, Wenatchee, Spokane, Portland, Astoria, Salem, Eugene,\nRoseburg, Grant's Pass, Medford, Klamath Falls, Bend, Dalles, Creston, Trail, Grand Forks,\nNelson, Oliver.\nCalls were made at twenty-six travel bureaus, twenty-two chambers of commerce, seven\nmotor association offices, seventeen transportation offices, forty-six hotels, forty-seven motor\ncamps, six resorts, nine immigration offices, six police posts, three sporting goods establishments with clientele interested in British Columbia, twenty-one garages and other places.\nMany individuals planning vacations were contacted and advised regarding routes and attrac- DEPARTMENT OF TRADE AND INDUSTRY. O 27\ntions. Three motion-picture films in colour were shown at several places. At Walla Walla\nthe showing was sponsored, by the chamber of commerce, and subsequent newspaper comment\nindicated that the pictures attracted much attention. Literature totalling 30,312 pieces was\nadvantageously distributed and arrangements made for future supplies to several agencies.\nPosters were circulated, displays arranged, and supplies of wind-shield stickers furnished for\nissue at border points. The Bureau's contact officer reported keen interest in British\nColumbia, willingness to co-operate in distributing literature, publicity, and information; and\ngeneral attitude, notably on part of travel directors, of friendliness and wholesome regard\nfor the undoubted attractions of British Columbia.\nORGANIZATION OF LOCAL BUREAUS.\nA valuable part in the development of the tourist industry can be taken by regional\ntourist bureaus supported by local enterprise. For many years the Vancouver and Victoria\nbureaus, largely supported by civic grants augmented by subscriptions, have promoted travel\nto their localities successfully, and many other cities and regions have become interested in\nthe development of district activities. The role of such bureaus is important. The Government Travel Bureau, or Tourist Council, cannot achieve complete success without the aid of\nthese offices as there are many duties which the central bodies must, of necessity, leave to\nlocal enterprise.\nThe exterior propaganda of the Government Bureau will do much to make the attractions\nin general\u00E2\u0080\u0094and local opportunities in some degree\u00E2\u0080\u0094more widely known; but it is desirable\nthat cities and communities which can benefit should engage to take advantage of the promotional work of the Government Bureau.\nA district bureau can advantageously engage to seek improvement of access, transportation, reception, accommodation, and entertainment of visitors; to secure preservation and\nbetterment of local attractions, resources, and equipment. It can organize reception and\nentertainment. It can develop artificial stimulants, such as celebrations of historic, sporting,\nor other events; can stimulate and co-ordinate efforts of other organizations; can act as intermediary between public administration, boards of trade, motor or other organizations and\ninterests. The local bureau can look to maintenance of standards in the equipment for catering to tourist travel, to improvement of fishing or other recreational sites; can regulate guide\nand other services; promote use of products and merchandise grown or produced in that\narea; encourage use of arts and handicrafts. In fact, there is wide range of activities open\nto the local bureau apart from seeking to make the region better known. The Government\nBureau can co-operate in many ways. It can provide a clearing-house for further distribution\nof regional information, literature, and publicity; can relay inquiries; and can co-operate\nwith the various agencies more effectively through the channel provided by a local bureau.\nThese bureaus can, in turn, advantageously co-operate with the central bureau by providing\ncopies of the documentation assembled relating to local information.\nThe British Columbia Government Travel Bureau has encouraged the establishment of\ndistrict organizations, and to this end visits were made to Kamloops, Vernon, Penticton,\nGrand Forks, Nelson, Trail, Rossland, Cranbrook, Nakusp, Prince Rupert, Stewart, Smithers,\nBurns Lake, Vanderhoof, Prince George, Quesnel, Lillooet, Nanaimo, and Port Alberni, where\nmeetings were addressed and discussions held with boards of trade and other interested bodies\nand persons. Several of the cities, with energetic support of their boards of trade and other\nbodies have established bureaus, some of which have already accomplished much for their\ndistricts. Work along this line is proceeding.\nSEE BRITISH COLUMBIA FIRST.\nFollowing upon recommendations of the Tourist Council that, in addition to exterior\npropaganda, attention should be given to development of domestic travel, the Bureau planned\nand executed a \" See British Columbia First \" campaign. Attractive advertisements were\nprepared and inserted in over sixty of the newspapers of the Province. A series of five\nadvertisements was used, each stressing some phase of the attractions and the desirability\nof a vacation in the Province. These advertisements attracted much interest. Through\nco-operation of the manager of the Canadian Broadcasting Corporation station at Vancouver,\narrangements were made for daily broadcasts in support of this campaign, and \u00E2\u0096\u00A0 announcements prepared by the Bureau were made at close of the station's programmes each day O 28 BRITISH COLUMBIA.\nduring the holiday season. Sticker-stamps, in four colours and of attractive design, were\nprinted in quantity and supplies were forwarded to various organizations and agencies for\ndistribution; also a leaflet, in part printed in four colours and including scenes in Interior\ndistricts, together with a tracery of the highway system, was printed and supplies were made\navailable to firms and others with large mailing-lists for inclusion as inserts in their mail.\nMARKING HISTORIC SITES.\nStudy relating to marking historic sites and preserving historic objects with a view to\nfurthering tourist travel was made by the Bureau, inclusive of developments and methods\nelsewhere. Information was assembled and compiled of sites and objects available for consideration. Local opinion was canvassed and numerous organizations and persons were invited\nto provide lists of historic events relating to their regions considered suitable for commemoration, with approximate locations and notes dealing with their significance. Research was made\nby the Bureau and a report, comprising information under various other heads bearing upon\nthis matter, was prepared. Included were references to the activities in British Columbia\nof the Historic Sites and Monuments Board of Canada, with lists of the sites and objects\nmarked by the Board.\nInvestigations were made regarding marking of historic sites, preserving\u00E2\u0080\u0094and also\nrestoring and reconstructing\u00E2\u0080\u0094historic objects in various parts of the United States. The\ninformation obtained was epitomized and included in the report, together with reproductions\ndepicting examples of signs, shelters, shrines, and other forms of markings; also of reconstructions, some of large scale. The possibilities for like restorations in British Columbia,\nand their utilization for publicizing touristic resources were instanced.\nIMPROVED COLLECTION OF STATISTICS.\nStatistics relating to tourist travel are compiled monthly, and annual reports issued.\nThe Dominion Bureau of Statistics, the Customs and Immigration services co-operate in the\ncompilation. The statistics provided are incomplete; and in some cases are prepared following methods which result in inaccurate impressions of actual conditions\u00E2\u0080\u0094particularly with\nreference to outgoing Canadian cars.\nCorrespondence was exchanged with officials of the Dominion statistical bureau with a\nview to securing statistics which enabled a more accurate statement, notably of the outgoing\nCanadian traffic, being secured. It was disclosed that the method used in this respect was\nnot uniform and that some classes of this traffic were not taken into consideration in Eastern\nProvinces but were included with reference to British Columbia. Many instances were presented indicating how the figures were unduly swollen by inclusion of all trans-border travel,\nincluding taxis in some instances, large proportion of which remained beyond the border for\nbrief duration; by constant repetition of commuting travel; and by inclusion of traffic which\ncrossed between two Provincial points. The result was that the figures presented for outgoing British Columbia cars\u00E2\u0080\u0094which were nearly triple the number of passenger-cars registered in the Province\u00E2\u0080\u0094gave the impression that an adverse balance existed in motor travel,\nwhich is not the case. The result of this correspondence was that in June an arrangement\nwas effected whereby outgoing traffic was thereafter shown in two classes\u00E2\u0080\u0094namely, cars\nremaining less than twenty-four hours and cars remaining over twenty-four hours.\nUnder the prevailing method of*presenting statistics of tourist travel the only accurate\nstatement is that of the numbers of United States cars entering through customs ports on the\ninternational border. Based on information from a limited number of returning motorists,\naverages for Canada are presented annually of the passengers per car, stay, expenditure, and\nmileage travelled. Figures are presented as showing arrivals by rail and by steamship from\nthe United States; but these cannot be considered as showing the actual traffic. For instance,\nnone of the incoming rail traffic is credited to the main transcontinental railways, the figures\nfor British Columbia including only persons who entered directly from the United States by\nrailways crossing the border within.the Province. Arrivals by ocean steamship are shown\nfor Canada only, without segregation; and information is lacking regarding various classes\nwhich contribute to tourist travel in the aggregate.\nThe consequence is that, in order to obtain information from a Provincial standpoint, it\nis necessary that steps be taken to secure more accurate data. This matter was discussed\nwith the Director of the Bureau of Economics and Statistics and various suggestions were DEPARTMENT OF TRADE AND INDUSTRY. 0 29\nmade for securing information relative to various forms. Not until this information is developed will it be possible to make a close estimate of the volume or value of the tourist traffic.\nINTER-AMERICAN TRAVEL CONGRESS.\nThe Bureau was represented at the first Inter-American Travel Congress, held in April\nat San Francisco, under auspices of the Golden Gate International Exposition and Pan-\nAmerican Union. Delegates representing twenty-two American countries attended. Many\ntopics were discussed; among them the proposed Alaska Highway and a Pan-American\nHighway. Plans were outlined for inter-American motor caravans starting from Washington, Ottawa, and Buenos Aires to meet at Bogota, Colombia, October 12th, 1942, to inaugurate\na Pan-American highway system. Improvement of highways, hotels, and resorts; control\nfor protection of travel; simplification of passport and immigration regulations, bi-lateral\nagreements between countries to further travel promotion were discussed.\nEstablishment of national travel boards to co-ordinate activities and co-operate in\ndeveloping inter-American travel was recommended. Discussions dealing with marketing,\ntravel, publicity, cultural effects of travel promotion, and various other phases elicited useful\ninformation. It was recommended that an inter-American travel office and permanent secretariat be established with co-operation of the Pan-American Union; and the Congress was\norganized on permanent basis, with D. Leo Dolan of the Canadian Travel Bureau as chairman,\nand arranged to hold its next convention at Mexico City in 1941.\nCO-OPERATION.\nThe Bureau enjoyed, and provided, co-operation with various Departments of the Government service, travel and tourist bureaus, boards of trade, transportation and other organizations and interests. The Public Works and Police Departments aided by assembling and\nforwarding information on road conditions, enabling successful development of a road bulletin\nservice; the Game Commission assisted in dealing with inquiries concerning hunting, fishing,\nand other matters, and in improving recreational facilities. The Forest Branch engaged to\nimprove attractions. All branches readily responded to requests for specific information at\ntimes required to deal adequately with inquiries.\nThe Canadian Travel Bureau, National Parks, Customs, Immigration, and other Federal\nservices co-operated by relaying inquiries, providing literature, and otherwise. The Dominion\nBureau of Statistics furnished data freely respecting travel. The Washington State Progress\nCommission, Oregon Highways Commission, Evergreen Playground Association, Vancouver,\nVictoria, and other tourist bureaus readily co-operated; as also did boards of trade, both\nsenior and junior. The Commissioner attended the annual convention of the Junior Board\nof Trade to outline the Bureau's activities and arrange for co-ordinating co-operation. The\nconvention appointed a special Provincial committee to deal with tourist traffic affairs, and\ncommittees to deal with this business have also been appointed by many local boards.\nPROVINCIAL TOURIST COUNCIL.\nThe British Columbia Tourist Council met in November. Due to resignations of W. H. J.\nMcMillan, of Kamloops, and H. M. Whimster, of Nelson, Messrs. Sydney Smith and W. G.\nLanskail were appointed to the Council in their stead. A summary of the work of the\nGovernment Travel Bureau during the year, of travel conditions and prospects, and a statement respecting the advertising, publicity, and other plans proposed for the coming year was\npresented and approved. Many subjects relating to tourist travel and its improvement were\nbrought forward by various members and discussed. Among matters dealt with were travel\nto Interior points; improved collection of statistics; control of coarse fish; improvement of\nfishing-places; publicity by means of radio broadcasts; development of the use of motion\npictures; accommodation for travel; marking of historic sites; development of ski-ing and\nski-ing grounds. The Council, appointed in 1938, consists of the following members:\u00E2\u0080\u0094\nE. G. Rowebottom (Chairman)...Deputy Minister, Trade and Industry.\nJ. Gordon Smith Commissioner, Government Travel Bureau.\nT. W. S. Parsons Commissioner, British Columbia Police.\nE. C. Manning Chief Forester, Department of Lands.\nArthur Dixon Chief Engineer, Department of Public Works. O 30 BRITISH COLUMBIA.\nJohn V. Fisher Assistant Deputy Minister, Department of Finance.\nF. R. Butler Member, Provincial Game Commission.\nE. H. Adams Director, Vancouver Tourist Association.\nG. I. Warren Commissioner, Victoria and Island Publicity Bureau.\nT. W. Brown Solicitor, Prince Rupert.\nJ. B. Spurrier President, Fish and Game Club, Kelowna.\nSydney J. Smith Kamloops Board of Trade.\nW. G. Lanskail Nelson Board of Trade.\nSince its formation the Council has discussed and studied many phases relating to the\ntourist industry and its promotion, has made various recommendations, and by its advice has\nassisted the Bureau in the development of its plans and work.\nOFFICE-WORK.\nThe Bureau's activities, as evidence by review of the many phases dealt with, covers\nwide range and involves a mass of office detail. Considerable volume of documentation has\nto be assembled, revised, catalogued, and filed. An encyclopaedia of information has to be\ncompiled, dealing with a wide range of subjects\u00E2\u0080\u0094touristic and other resources, equipment,\nmarkets, travel trends, media available for advertising and publicity, and others. A large\nvolume of correspondence has to be dealt with and filed. Recording, book-keeping, accounting,\nand vouchering expenditures, checking advertising and publicity, counter work to deal with\ndirect inquiries; follow-up to develop potential business; circularization, collection of statistics, packaging, mailing, and many other duties make great and varied volume of office\ndetail which taxes the capacity of the staff.\nGOVERNMENT ADVERTISING.\nIn addition to the tourist traffic promotion, information, and other duties, the Bureau\nalso acts as an advertising agency charged with placing, supervising, and accounting for the\nadvertising business of all Departments and branches of the Government service. In some\ninstances it also acts as advertising counsel; assists in preparing and arranging material;\nin fact, renders all services of an advertising agency. The Bureau's functions in this respect\nresult in increased efficiency and effect much economy.\nSETTLEMENT INQUIRIES.\nThe Government Travel Bureau's interest in settlement and general development was\nexplained at length in last year's report. That the Bureau should be interested in those\nangles is entirely natural, when it is borne in mind that many of our permanent residents\ncame in the first place as tourists. Also, in its work of fostering and encouraging travel to\nall parts of the Province the Bureau has gained an extremely comprehensive knowledge of\nthe Province as a whole. Indeed, it is safe to say that no branch of the Service has a better\nor more practical insight into the domestic situation or is better equipped to deal with\nquestions of a broad general nature.\nIn those circumstances, the Bureau is the repository for all settlement inquiries where\ncareful consideration and exhaustive detail are required, and it has been singularly successful\nin dealing with them, taking quite considerable pains to give them complete and sympathetic\nattention. In this, it has the ready co-operation of the other Departments, which recognize\nthe Bureau's unusual facilities for this work.\nThe disturbed state of Europe and its inevitable reaction in other portions of the globe,\nof course has affected this phase to some extent. Emigration from Europe has to all intents\nbeen suspended, and there are few remaining countries anywhere from which such movement\nis unrestricted. On the other hand, there is a marked eagerness to inquire into the conditions\nwhich prevail in Canada, and notably in British Columbia, and a keen anxiety to take\nadvantage at the first opportunity of the safety and security which this country seems to\nafford.\nThe following inquiries are typical:\u00E2\u0080\u0094\nFrom Lima, Peru: \" I should be most grateful if you could supply me with two really\ngood maps, one of Vancouver Island and one of British Columbia, the price per acre for land DEPARTMENT OF TRADE AND INDUSTRY. 0 31\nsuitable for small fruit and chicken farming, a rough idea of place about 50 acres with house,\ncost of living, schooling, etc.\"\nFrom Para, Brazil: \" While at San Francisco last summer, I visited your exhibit on\nTreasure Island. Although I am interested in travel in British Columbia, my main object is\nto find out about the possibilities of securing a place and owning it.\"\nFrom Winnipeg, Man.: \"A friend of mine is thinking of coming out to Canada to live.\nHe has lived in India for years, and I should think the most suitable part of Canada for him\nwould be Vancouver Island.\"\nFrom Batavia, N.E.I.: \" I am anxious to have some general information on immigration,\nnaturalization, income tax, cost of living, etc. For reasons of an entirely private nature,\nI now wish to leave this country for good towards the end of the year, and would like to settle\ndown in your country.\"\nFrom Hong Kong: \" Your address has been given me by the Canadian Government\nImmigration Commissioner. I would like to find for my family a quiet and healthy place to\nsettle down, preferably in the neighbourhood of Victoria or Vancouver.\"\nFrom Kenya Colony, East Africa: \" I thank you very cordially for the trouble you have\ntaken, and for the kindly courteous tone of your letter, also for the numerous publications\nrelative to British Columbia.\"\nFrom Hong Kong: \" I expect to retire from the Hong Kong Government Service next\nyear and would be grateful if you could let me know something of living costs in British\nColumbia.\"\nFrom South Euclid, Ohio, U.S.A.: \" I have just received a letter from a party in India\nwho wants to settle in British Columbia early next year.\"\nFrom Mackenzie Island, Ont.: \" I have often thought of a small acreage in your Province,\na place where a person could settle down comfortably, not to start making money, but a\nliving.\"\nTOURIST TRAVEL DURING 1939.\nVolume or value of the tourist traffic cannot be accurately measured until more complete\nstatistics are available. The only definite information relates to but one phase\u00E2\u0080\u0094motoring\ntravel from the United States\u00E2\u0080\u0094and covers but part of the detail in that respect. The numbers\nof United States motor-cars entering directly through customs ports is shown under heads of\n48-hour, 60-day, and 6-month permits in the reports issued by the Dominion Bureau of Statistics; also averages for Canada struck from information obtained from limited proportion\nof this traffic enables comparative estimates of the numbers of passengers per car, days' stay,\nexpenditure, and mileage travelled. The Dominion statisticians also present figures, with\nsimilar averages, purporting to show the numbers of arrivals by rail and steamship from the\nUnited States; but these returns, particularly with respect to the rail travel, cover but a\nproportion of the actual travel. The totals for rail travel from the United States into the\nProvince comprise only those who come by railways crossing the international border directly\ninto the Province and arrivals by the main transcontinental railways\u00E2\u0080\u0094which are credited to\nthe Provinces of entry irrespective of destination\u00E2\u0080\u0094are not included. Thus, the figures shown\ncannot be considered as being inclusive of total travel. Further additions are to be made to\nthe motoring traffic of travel of United States and Canadian cars over the Alberta border and\nof cars from other Provinces coming by way of the United States and crossing through border\ncustoms ports.\nOcean steamship and bus, air, and ferry travel is not segregated by Provinces in the\nreturns; and various forms of travel which add materially to the volume and value of the\nbusiness, such as coastwise and steamship excursions, yachting, hunting, and fishing, and\nother classes are not taken into account; nor is consideration given to interprovincial travel.\nConsequently estimates of the volume or value of the tourist travel must necessarily be rough\napproximations computed under three heads: (1.) From information provided in the reports\nof the Dominion Bureau of Statistics of (a) the numbers of United States motor-cars checked\nwhen entering the customs ports in the three classes, and the number of travellers' vehicle\npermits issued to commercial and other cars which make repeated crossings, with computations of the numbers of passengers, days' stay, and expenditures based on the averages for\nCanada published by the Dominion bureau; (6) the numbers of arrivals by rail or by steamship from the United States as reported by the Dominion statisticians with computations of O 32\nBRITISH COLUMBIA.\nstay and expenditures based on averages as furnished. (2.) Calculations based upon arbitrary assumptions of the proportions of ocean travel and bus, air, and ferry traffic, and of the\nexpenditures of these classes as reported, which can be conservatively estimated as the share\nenjoyed by British Columbia. (3.) Estimates based upon such information as can be obtained\nof various other contributing classes not considered in the report of the Dominion Bureau of\nStatistics on tourist travel. \u00E2\u0080\u00A2\n(1.) (a.) United States motor travel through customs ports:\u00E2\u0080\u0094\nCars.\nPersons.\nAverage.\nExpenditure.\nAverage.\n1939.\n47,701\n113,781\n81\n7,392\n143,839\n328,827\n221\n?\n3.08\n2.89\n2.73\n$996,599\n10,029,795\n13,548\n1,578,400\n$21.34\n88.15\n6-month cars \t\n167.26\n200.00\nTotals \t\n472,887\n$12,618,342\n1938.\n42,635\n117,869\n10,658\n134,300\n346,535\n, 1\n3.15\n2.94\n$952,982\n11,171,623\n2,131,600\n$22.35\n94.78\n200.00\nTotals\t\n480,835 [\n1\n$14,256,205\n(1.) (6.) Rail and steamship from United States, as shown:\u00E2\u0080\u0094\nPersons.\nExpenditure.\nAverage.\n1939.\nRail from U.S _ \u00E2\u0080\u0094- \t\n36,743 $2,831,783\n148,782 | 8,019,349\n$77.07\n53.90\nTotals _\t\n185,525 | $10,851,132\n1938.\nRail from U.S ___ \t\n35,520 $2,229,235\n102,903 j 5,145,150\n$62.76\n50.00\nTotals \t\n138,423\n$7,374,385\n(2.) Ocean steamship and bus, air, and ferry travel, based on assumed proportions of\n25 per cent, and 8 per cent., respectively, of totals shown for Dominion:\u00E2\u0080\u0094\n1939. Persons. Expenditure.\nOcean travel 4,044 $3,103,250\nBus, plane, ferry, etc. 220,320 1,680,000\nTotals\n224,364\n1938.\nOcean travel 3,866\nBus, plane, ferry, etc. 209,840\nTotals\n$4,783,250\n$3,670,750\n1,600,000\n$5,270,750\nBased on these showings the direct United States motor travel through customs ports and\nrail and steamship travel from the United States credited to British Columbia, plus assumed\nproportion of 25 per cent, of ocean steamship travel\u00E2\u0080\u0094more than that percentage is shown as\noriginating in Asia and Oceania\u00E2\u0080\u0094and of 8 per cent, of the bus, plane, ferry, and other travel\nas shown for the Dominion, would aggregate as follows:\u00E2\u0080\u0094\nPersons. Expenditure.\n1939 882,776 $28,252,724\n1938 : . 832,964 26,901,340 DEPARTMENT OF TRADE AND INDUSTRY.\n0 33\nThere remain further classes not taken into account in the report upon tourist travel,\nincluding: (1.) Additional motor travel of United States and Canadian cars entering by way\nof the Alberta border and of Canadian cars coming by United States highways and entering\nthrough customs ports, at least exceeding 15,000 with about 45,000 passengers whose expenditures, based on the average of $88.15 shown for 60-day cars from the United States,\nwould total $1,322,250. (2.) Additional rail travel (a) from the United States and entering\nin other Provinces and continuing into British Columbia by the transcontinental railways, and\n(6) Canadian rail travel from other Provinces. These further rail travellers will probably\nexceed 40,000 with probable expenditures exceeding $2,000,000. (3.) Recreational classes\u00E2\u0080\u0094\nhunting, fishing, yachting, etc., and other forms, probably included in some degree in other\nforms shown but having much higher average expenditures with effect upon expenditures.\n(4.) Coastwise steamship traffic, including Alaska, British Columbia coast and local trip\nexcursion business. These several classes would probably result in addition of about $5,000\nto the tourist expenditures.\nIt can be conservatively estimated, when consideration is taken of all forms and classes\nwhich contribute to the tourist traffic and tourist income that, with due allowance for possible\nduplication, that the tourist traffic of British Columbia circulates in excess of $30,000,000 a\nyear\u00E2\u0080\u0094possibly much more.\nUnited States Motor-cars as reported by Customs Ports.\n1938.\n1939.\n48-hour.\n60-day.\nTotal.\n48-hour.\n60-day.\nTotal.\nPacific Highway.. -\n4,108\n4,696\n5,224\n3,712\n3,330\n48,571\n19,543\n9,983\n4,978\n5,643\n242\n19\n88,979\n9,836\n2,288\n12,124\n3,732\n43\n157\n52,679\n24,139\n15,207\n8,690\n8,973\n242\n19\n109,949\n9,836\n2,288\n12,124\n5,079\n126\n163\n5,568\n4,459\n5,850\n4,280\n3,106\n43,047\n22,907\n9,218\n5,771\n5,707\n226\n14\n86,890\n8,146\n1,438\n9,584\n4,660\n79\n238\n4\n4,981\n2,669\n78\n4,571\n1,146\n198\n1,513\n1,893\n48,615\n27,366\n15,068\n10,051\n8,813\n23,263\n14\n110,153\n8,146\n1,438\n9,584\n6,777\n188\n289\nLower Mainland _ \u00E2\u0080\u0094\t\n20,970\n1,347\n83\n6\n2,117\n109\n51\n3\n2,280\n4,291\n3,828\n3,779\n2,600\n1,405\nSimilkameen , \t\nBridesville \t\n1,436\n4,998\n4,418\n1,493\n3,025\n1,543\n3,932\n2,803\n56\n4,049\n1,816\n144\n1,893\n1,494\n75\n504\n12,834\n5,368\n7,801\n4,474\n5,542\n4,841\n1,687\n1,893\n1,494\n136\n1,165\n29,033\n3,756\n274\n4,030\n7,261\n6,950\n3,906\n8,350\n3,746\n1,603\n1,513\n2,115\n222\n933\n17,058\n3,885\n215\n4,100\n61\n661\n16,199\n3,756\n274\n4,030\n347\n12,405\n2\n1,280\n29,463\n3,887\n215\n2\n4,102\nTotals\t\n42,635\n117,870\n160,604\n46,701\n113,862\n160,563 O 34\nBRITISH COLUMBIA.\nOrigins of 60-day United States Cars by States, 1939.\nWashington 79,526\nCalifornia 16,017\nOregon 6,506\nIdaho 1,646\nMontana 916\nIllinois 803\nColorado 615\nNew York 569\nTexas 565\nMichigan 464\nUtah 417\nMinnesota 411\nOhio 396\nKansas 388\nMissouri 337\nNebraska 315\nPennsylvania 295\nIowa 287\nOklahoma 255\nFlorida 213\nWisconsin 252\nIndiana 209\nArizona 202\nMassachusetts 188\nWyoming r_. 178\nNew Jersey _i_ 150\nNevada \t\n133\nNorth Dakota \t\n129\nGeorgia \t\n120\nDistrict of Columbia \t\n111\nSouth Dakota \t\n105\nVirginia \t\n87\nTennessee \t\n80\nKentucky _.\n79\nLouisiana \t\n73\nConnecticut \t\n73\nNew Mexico \t\n68\nMaryland __ \t\n58\nNorth Carolina \t\n45\nSouth Carolina _\n43\nArkansas ,___\n43\nAlabama \t\n37\nMississippi \t\n32\nMaine \t\n25\nNew Hampshire \t\n24\nRhode Island \t\n24\nWest Virginia \t\n23\nDelaware ___ \t\n19\nVermont \t\n9\nOthers __..\n302\nTotal 113,862\nPercentages of 60-day United States Cars from Groups of States in\nVarious Regions.\n1937.\nPacific States 91.26\nMountain 2.98\nWest Central 2.59\nEast Central 1.64\nNorth Atlantic 0.86\nSouth Atlantic 0.45\nOthers . 0.22\nUnited States Cars entered through Customs Ports.\n(Passengers, days' stay, expenditure, and mileage computed from averages reported each\nyear by Dominion Bureau of Statistics.)\n1938.\n1939.\n87.76\n89.62\n4.80\n3.67\n3.43\n2.55\n1.95\n2.07\n1.20\n1.19\n0.62\n0.63\n0.24\n0.27\nYear.\nCars. Persons.\nDays' Stay.\nExpenditure.\nMileage.\n1930 _ \u00E2\u0080\u0094\t\n185,418\n169,475\n143,879\n102,863\n110,041\n116,883\n144,108\n156,398\n160.504\n593,486\n507,170\n447,466\n293,466\n329,051\n366.987\n826,798\n788,855\n832,927\n426,933\n488,032\n614.120\n$15,872,180\n13,473,200\n10,644,855\n4,397,679\n5,506,895\n8,060,274\n8,606,292\n11,490,887\n12,043,000\n11,039,942\n69,878,780\n75,168,080\n64,153,756\n40,008,951\n46,473,012\n54,615,159\n73,515,417\n91,461,394\n87,317,080\n87,582,582\n1931 -_- \u00E2\u0080\u0094\t\n1932\t\n1934 \t\n1935 _.\n1936\n445,774 757,517\n470,051 931,026\n476.956 ! 935 Ri9.\n1939\t\n160,663 472,887 | 871,879\nTotal, 10 years- - \t\n1,450,132 4,403,293 7,473,729\n! I\n$101,135,204\n690,074,211 DEPARTMENT OF TRADE AND INDUSTRY. O 35\nTHE GOLDEN GATE INTERNATIONAL EXPOSITION, SAN\nFRANCISCO, FROM MARCH 31st TO OCTOBER 29th, 1939.\nIn last year's report we dwelt upon the success which had attended British Columbia's\nexhibit to that date, and are now pleased to say that its remarkable popularity continued\nuntil the closing of the Exposition.\nInclement weather during the months of March, April, and May affected the general\nattendance, but during these months and until the end British Columbia's display received\na full measure of attention.\nActually the Exposition ran for 254 days, and in that period the Commissioner was\nprivileged to address thirty-two different organizations in the cities bordering on San Francisco Bay and to speak over the several networks, including that of the National Broadcasting\nCorporation, on twenty-two separate occasions. At all times the reception accorded to British\nColumbia was extremely gratifying.\nIndeed, the publicity given us by the press of California and the various radio stations\nwas of inestimable value. The attitude of the press throughout was warmly cordial, and as\nmuch space was given to British Columbia as to all the other exhibitors in the Hall of\nWestern States combined. Scrap-books were compiled of these innumerable notices and reflect\nadmirably the interest shown in British Columbia's display.\nDistribution of appropriate literature was an important feature. This included 225,000\nspecial pamphlets, \"British Columbia, 1939, the Royal Year\"; 1'3,000 British Columbia\nGovernment automobile stickers; 10,000 pamphlets, \" The Evergreen Playground \"; 22,500\nroad maps of Western Canada and the Western States; and 3,250 copies of the booklet\n\" Canada Calls.\" The two last named were supplied by the Canadian Travel Bureau from\nOttawa, delivered directly to our exhibit free of charge, and.we would like here to express\na warm appreciation of Mr. D. Leo Dolan's courtesy and friendly co-operation in this regard.\nThe booklet \" Canada Calls \" was an outstanding publication and, naturally, was used with\nsome discretion. It excited much highly favourable comment and was the means of sending\nmany parties to British Columbia.\nLiterature was placed in hotel libraries, tourist bureaus, and travel agencies, and was\nforwarded by request to a large number of high schools in California where it will be\npermanently available.\nApart from the distribution from San Francisco, no less than 147,000 pieces of literature\nwere mailed by the British Columbia Government Travel Bureau, in response to requests by\nvisitors to our exhibit, to points as far distant as Western Australia.\nDuring the period of the Exposition, conventions were frequent in San Francisco. Most\nof them were given written invitations to the exhibit and all of them were supplied with\nliterature.\nIn March, 1939, the Commissioner arranged with the Exposition for July 1st to be set\naside and recognized as \" British Columbia Day.\" The occasion was marked by the official\nvisit of the Honourable T. D. Pattullo, K.C., LL.D., whose party was met at the State\nboundary and escorted by a detachment of the State Motor Police for the entire distance.\nOn the morning of July 1st the Prime Minister was received on Treasure Island by the\nExposition officials and a detachment of the Royal Canadian Mounted Police under the\ncommand of Col. T. H. Irvine, when the Canadian flag was raised with impressive ceremony\nto the strains of \" O Canada \" and the American National Anthem.\nLater the Prime Minister was greeted by the Honourable George Creel, United States\nFederal Commissioner to the Exposition, and escorted over the Federal Building and Treasure\nIsland and, finally, to witness the arrival of 110 vessels of the United States Navy.\nAn official luncheon followed, tendered by the State, the City of San Francisco, and the\nExposition Board, at which the Prime Minister was met by a gathering of 250 leading\nFederal, State, and civic officers, among them Governor Culbert L. Olson.\nThis was followed by a series of colourful and impressive events specially designed to\nemphasize the theme of \" British Columbia Day,\" at all of which the Prime Minister was the\ncentral figure and principal speaker to an audience of over 6,000.\nAltogether, \" British Columbia Day\" was a complete and outstanding success and a\nhighlight of the entire Exposition. 0 36 BRITISH COLUMBIA.\nUnfavourable weather affected travel in British Columbia during the early part of the\nseason, and labour troubles entirely beyond our control reduced the annual influx to Victoria\nand Vancouver Island. However, it is certain that British Columbia's participation in the\nGolden Gate International Exposition, where this Province was the only part of the Dominion\nto be represented, will have far-reaching effects, and that its influence will be felt for many\nyears to come. With Europe closed entirely to the pleasure-seeker and ocean travel robbed\nof much of its appeal, it seems reasonable to assume that British Columbia and Canada will\nreceive a greatly increased share of American travel in the next few years.\nDuring the 254 days of the Exposition, 10,496,203 people visited Treasure Island\u00E2\u0080\u0094an\naverage of 41,323 persons per day. Of this number, 1,275,998 visited British Columbia's\nexhibit\u00E2\u0080\u0094slightly over 12 per cent, of the total admissions and an average of 5,023 per day.\nIn all, 282,380 persons, or over 22 per cent, of our visitors, registered themselves as desiring\nfurther information on travel, sport, and settlement in this Province.\nIn conclusion, we would like to express our sincere appreciation of the valuable assistance\ngiven by the various Departments of the Government in the assembling, fabricating, installing,\nand carrying on of this most successful exhibit.\nVICTORIA, B.C. :\nPrinted by Charles F. Banfield, Printer to the King's Most Excellent Majesty.\n1940.\n1,025-940-6812"@en . "Legislative proceedings"@en . "J110.L5 S7"@en . "1940_V02_03_O1_O36"@en . "10.14288/1.0314077"@en . "English"@en . "Vancouver : University of British Columbia Library"@en . "Victoria, BC : Government Printer"@en . "Images provided for research and reference use only. For permission to publish, copy or otherwise distribute these images please contact the Legislative Library of British Columbia"@en . "Original Format: Legislative Assembly of British Columbia. Library. Sessional Papers of the Province of British Columbia"@en . "PROVINCE OF BRITISH COLUMBIA REPORT OF THE DEPARTMENT OF TRADE AND INDUSTRY FOR THE YEAR ENDED MARCH 31ST 1940"@en . "Text"@en . ""@en .