"78e7ce03-a52f-42af-ac02-238b7d629cc3"@en . "CONTENTdm"@en . "2017-04-06"@en . "1925-07"@en . "https://open.library.ubc.ca/collections/bcret/items/1.0345594/source.json"@en . "application/pdf"@en . " The British Columbia\nVancouver. B. C. n it v \u00C2\u00ABAA.\nVOL XVII No 11 JULY, 19Z5\n10c per copy; $1.00 per year.\nSeventeenth Tear.\nTwentieth\nAnnual Dominion Conuention\nRetail Merchants' Association ol Canada, Inc.\nVancouver, B.C., July 27, 28,29,30.\nHotel Vancouver, Headquarters\nSi. I'rui.'r.iiiiiiii*. pJiu'i* Is\nAnnual Provincial Convention\nBritish Columbia Branch R.M.A.\nVancouver, August 10, II, 12 A True Statement\n1870\u00E2\u0080\u00941924\nCANADA is luch a new country, it is almost incredible tint\npsper bags have been made here for a period of over 50 YEARS\n\u00E2\u0080\u0094IT 18 nevertheless TRUE\nIt is EQUALLY TRUE, that by no other policy thsn that of\nmaintaining at all costs, the high standard of quality in our bags,\ntogether with efficiency of service could we have retained Um\nreputation of being manufacturers of the most dependable paper\nbags on the market today.\n-3 GRADES-\nSTANDARD LIGHT KRAFT HEAVY KRAFT\nJ. C. WILSON, LIMITED\nManufacturers of\nPAPER BAG8. WRAPPING, TISSUE AND TOILET PAPERS\nfor Wholesalers and Retailers.\n1068 HOMER STREET, VANCOUVER, B C\nPhone: Seymour 781\nYOUR CUSTOMERS\nAPPRECIATE THE BEST\nTHE ROYAL CROWN SOAPS, LTD\nVANCOUVER, B. C. Tl\n1925\nTHE BRITISH COLUMBIA RETAILER\n3\nV\nJP\n>\n...\u00C2\u00BB\nWe are putting the World's Ef\ngreatest sales-appeal at H&\nwork for YOU!\nMany years (if experiments\nhave proved to Kellogg*\nthat advertisements with an\nBppctitC appeal bring the\ngreatest sales,\nThis summer, in a dominant\ncampaign running in every\nImportant Canadian daily\nand weekly newspaper, the\nKellogg Company has harnessed this appeal in a mas-\nlerl\ manner to hring sales\nto your store.\nLink up with thi\"*. wonder\nful publicity feature Kel-\nlogg's in your window -\nsuggest Kellogg's to every\ncustomer who comes into\nyour store and like hun-\n\u00E2\u0080\u00A2\ndreds of other grocers you\nwill (md your summer profits quickly grow.\nAlto motion of\nKflloU'. AIIRran,\nKtlloM's Krumhle*.\nKcllo***'. p^ anj\nKelloM'i Rran Flaket\nw\u00C2\u00ABh other ports ol\nwhrot.\nSB\n^ S Im a\nSome National Advertisers Who Used\n\"BRITISH COLOMBIA RETAILER\"\nDaring the Past Year\nFord Motor Co. of Canada, Ltd.\nPalmolive Company, Ltd.\nCalifornia Packing Corporation.\nHolbtookt, Ltd.\nHolm A Co.\nInternational Business Machines Co. Ltd., Toronto.\nCanadian Toledo Scalo Co. Ltd., Windsor.\nNational Cash Register Company, Toronto.\nCaandian Postum Cereal Company, Toronto.\nKellogg Corn Flake Company, Toronto.\nRoyal Crown Soaps, Ltd.\nDominion Canners B. C. Ltd.\nBorden Company Ltd.\nFleischmann Company.\nP. Burns A Company.\nW. Clark, Ltd., Montreal.\nE. B. Eddy Company.\nCarnation Milk Products Co. Ltd.\nE. W. Gillett Co. Ltd.\nBeech-Nut Company o fCanada, Ltd., Hamilton.\nSwift Canadian Company, Ltd.\nMcCormick Manufacturing Co.\nLake of tho Woods Milling Co., Ltd., Montreal.\nConnors Bros., Black's Harbour, N. B.\nN. K. Falrbank Company.\nHedley Shaw Milling Company.\nA. Macdonald A Co., Ltd.\nTuck A Lightfoot, Ltd.\nCanada Starch Co., Ltd.\nThos. Davidson Manufacturing Co., Ltd.\nCanada Colors A Chemicals, Ltd., Toronto.\nQurney Foundry Co., Ltd., Toronto.\nMeakins A Sons, Hamilton.\nDominion Oilcloth A Linoleum Co., Ltd., Montreal.\nBrandram-Henderson, Ltd.\nMartin-Senour Co., Ltd.\nBeach Foundry Company, Ottawa.\nMinard's Liniment Company.\nCanadian Paint, Oil & Varnish Manufacturers' Assn.\nDominion Cartridge Company.\nMarshall Wells B. C, Ltd.\nPeerless Underwear, Hamilton.\nChlpman Holton Knitting Company, Hamilton.\nMonarch Knitting Company, Ltd., Dunnville, Ont\nCircle Bar Knitting Company, Kincardine, Ont.\nAtlantic Underwear, Ltd., Moncton, N. B.\nC. Turnbull Company, Ltd., Qalt, Ont.\nPenmans, Ltd., Paris.\nContinental Paper Products, Ltd., Ottawa.\nInterlake Tissue Mills.\nJ. C. Wilson, Ltd.\nWoods Manufacturing Co., Ltd., Winnipeg.\nNorthwestern Mutual Fire Ins. Co., Hamilton.\nCanadian Postum Cereal Company, Toronto.\nDominion Glass Co. Ltd.\nHudson's Bay Company.\nB. F. Goodrich Rubber Co. Ltd.\nGait Knitting Co. Ltd.\nRock Island Overall Co. Ltd.\nRoyal Baking Powder Company.\nSave the 8urface Campaign.\nEtc.\nThe Recognized Medium for\ncovering Britith Columbia,\nAlberta and the Yukon. THE BRITISH COLUMBIA RETAILER\nSaves you time when customers ask for \"Fresh Roasted\nCoffee.\" That's exactly what Nabob is. The vacuum tin\nkeeps the flavor in\u00E2\u0080\u0094vou sell it \"fresh from the roaster.\nKelly Douglas & Co. Ltd.\nVANCOUVER, B. C.\nWILSON BROTHERS\nEstablished 1890\nOur Motto ii \"SERVICE\"\nWe cannot offer to sell you foods cheaper than any other firm is in a portion to do, but w# CAN\ngive actual facts to prove that it is\nECONOMY\nto deal with us\n&\u00C2\u00A3\u00C2\u00A3\u00C2\u00B0\" WILSON BROTHERS. VICTORIA. B. C\nWholesale Grocers\nMMMMWI\nSHAMROCK RRANP\nHAM, BACON, BUTTER, LARD, SAUSAGE, etc.\nFirst Quality packing house products put up hy P. Burns * Co.,\nLimited, whieh means they sre the highest grade, always reliable,\nand without equal on this market.\nYOU CAN RECOMMEND SHAMROCK BRAND.\nP. Burns & Company, Limited\nVANCOUVER\nOALOARY\nEDMONTON\nmm** 1925\nTHK BRITISH COLUMBIA RETAILER\nf Made from fittest flavoured cane sugar, a special grade of which is imported for the\npurpose.\nIPut up in all sizes of packages to suit your customers' requirements,\nlln packages designed to beautify your store.\n2 lb. tins, 24 to a case.\nMb. tins, 12 to a ease.\n104b. tins, 6 to a ease.\n20-lb. tins, 3 to a ease.\nPerfect Seal Jars, 12 to a ease.\nThe British Columbia Sugar Refining Co. Ltd.\nVANOOUVER, BC. 6\nTHE BRITISH COLUMBIA RETAILER\nIIV\nAre You Getting Full\nValue for Your Money ?\nWhen purchasing gooda for your store you always specify the best\nAre you as particluar when ordering your Paper Bags >\n\"CONTINENTAL\" PAPER BAGS\nare superior because\nQuality is always maintained\nFaultless in manufacture\nLarger reinforced bottoms\nThe ContinentalPaper Products\nLimited\nOTTAWA, CANADA\nAlso manufacturers of Paper Bags of every description.\nVancouver i\nvi**. / SMITH, DAVIDSON & WRIGHT, LIMITED\nEdmonton\nCalgary\n'Using a Continental Bag it Bag Insurance.\"\n\u00E2\u0096\u00A0*wJr\nOrdered your fresh stock ?\n/\nM\nThis Season's Pack\n(if fresh, Hriti^h Columbls grown fruit* strawberries, cherries\nraspberries, also spinach, string beans, peas, nil prepared is\nperfection in Quaker kitchens end retaining their full, natural\nflavor. Tell your customers shoul them they will sppreeiats\nit niul nunc again.\nL\nQUAKER\nBrand Canned\nfruit and vegetables\nDominion Canners of B. C. Limited\nVancouver, B. C.\nTrade Mark 1926\n8fr\nTHK BRITISH COLUMBIA RETAILER\nBRITISH COLUMBIA\nRjLTAILER\nWith which It Incorporated the II C, TRADE RKVIKW\nPublished Monthly.\nSEVENTEENTH YEAR\nQUNBRAL MBRCHANDISB\nOROCERIKB. DRYOOOD8,\nHARDWARE. FOOTWBAR.\nOFFICIAL ORGAN OF BC. BOARD\nRETAIL MERCHANTS'\nASSOCIATION OF CANADA.\nA MONTHLY JOURNAL published in the interest of Retail Merchandising and the Development of Commerce in W-stern Canada.\nSUBSCRIPTION RATE: One hollar IVr Year, payable In advance.\nAdvartlslni Uotoo on Application\nPublishers: PROGRESS PUBLISHING CO. LTO.\nSuite 101-2 Marchants' Exchange Building\nVANCOUVER. B. C\nTelephone Sojr 3IS1 Cable Address- Shipping\u00E2\u0080\u0094All Codes\nF.dltor. J 8. Morrison W. N Code, Husiness Manager\nEntered at Ottawa as Second class matter\nSecretaries, Rapraaantlwi tha fallswlm\nBranches R. M. A.\nArmstrong w. H. Grant.\nCranbrook c. J. Lewla.\nKamloops j. Ratchrord.\nKelowna A. Fraser.\nLyttoa B. Rebagllatl.\nNanaimo N. Wright.\nNelson .E. F. Gigot.\nNew Westminster\t\nand Fraser Valley...D. Stuart.\nRevelstoke R. F. Young.\nVancouver W. F. Ing.\nVol XVII No 11\nJULY, 1925\nVancouver, B.G.\nThe Dominion Convention\nA Hearty Welcome is Assured to Members of Dominion Executive Council and Dominion Board, Retail Merehanta* Association of Canada, Inc., and Delegates from nil Canada who are to Attend the Twentieth\nAnnual Convention in Vancouver\nVancouver's Retail Merchants will bnw nn opportunity to welcome into their midst Dominion executives\nof tho H. .M. A. ittitl delegates from every province In\nCanada, when t-lo-v meet in this eity lor their snnal\n0 t\nconvention, which in to take plaec in the Hotel Vsncouver July '27. 28, 29, 30.\nAh ciUxons, wc arc becoming each year more aocus\u00C2\u00AB\ntomed to see (inventions of various fraternal, racial,\ncommercial, educational and religious bodies, take place\nin Vancouver, but it is now live years since a convention\nof such Dominion-wide Importance to the retail trade\nhas hern held in our city.\nTo lhe man iu the street, bonds, processions, wicrd\ncostumes, ami the gonoral air of conviviality accompanying th< proceedings of many convention parties,\nappear to denote an absence of business scumen, and\ntin* Impression gainod is thai thc sole object of participants is to amuse themselves and the citizens with their\nantics, while the business side of the convention is practically Ignored Business, combined with pleasure, is\none of llu* best summer tonics extant, and if delegates\nvisiting 0 new centre are prone to givo undue attention\nto the pleasurable ingredients (especially when visiting\n0 city like Vancouver), they must not nv unduly censured, and for those who arc unversed in the procedure\nof convent ions, let it be known that a large volume of\nserious business is deliberated upon during the sessions,\nand the entertainment committee sees to it that no expedition or entertainment interferes with that business\nor the more serious elements of convention activities,\nThe success or otherwise of any convention cannot\nbe determined lolely by the attendance.' It is rather\nthe constructive results of serious deliberations upon\nsubjects of real importance which tend to make the issue successful and there appears to be little doubt that\nadministrative reorganization which is down for discussion at the forthcoming meeting of the Dominion\nHoard will tend towards a more comprehensive service\nto members of the Association and to strengthen the\nbonds of co-operation among the various factor*-? of dis-\ntribution, while fully protecting the retailer's interests.\nResolutions tabulated for discussion arc of vital\nmoment to the retail trade, and it is seemly and wise\nthai the Provincial Hoard should have advanced the\nusual dates of their annual convention, in order to assimilate the ideas and decisions, brought down at the\nDominion Convention, into the proceedings of their\nown gathering.\nNo effort is being spared by the entertainment com-\nmitteo to render the visit of the delegates and their\nwives an enjoyable one, and it is well to note that an\nInspection of Vancouver's harbour development has\nbeen included in the programme,\nAmong the more important questions coming before\nthe Dominion (\"onvention is that of \"Price Maintenance.\" and it is expected that a national policy will be\nurged in this regard to prove the possibility of a\nstrongor CO-opcration in the field of distribution, and\nengender a more general consumer confidence, by sub-\ndlting the confusing tactics of the pricc-cuttcr.\nA most hearty welcome is assured to the visitors by\nVancouver, and the outcome of their discussions will\nhe awaited with interest by Association members of\nBritish Columbia, *\nTHK BRITISH COLUMBIA RETAILER\nJul-,\nGROCERIES y PROVISIONS\nGENERAL BUSINESS\nVancouver, July 12th,\nJuly business with the retail grocery trade Is away\nto a good start, particularly iu the out of town districts.\nJuly and August are usually slack months with city retailers, although volume has held up very well to date\nThe heavy tourist traffic has no doubt materially helped the general business tendency.\nReports from coast summer resorts indicate the biggest yeftr yet. Where opportunity affords, ice cream,\nsolf drinks, etc.. will be found a very profitable addition to the general line.\nFresh fruits and preserving requirements demand\nspecial attention at this season of the year. Sugar this\nyear fortunately is reasonable, ami Indications arc for\na big fruit crop in B, C, with the exception of straw,\nberries, whieh were a much smaller crop than in previous years. Indications are for a bumpt r paek of home\ncanned preserves. A point should be made to feature\nprominently fruit jars, rings, and other preserving\nneeds.\nCanned Salmon.\u00E2\u0080\u0094 Notwithstanding reports from\nthe north of a very heavy catch of Sockeye salmon, this\nyear's prices are going to be much higher than those\nprevailing a year ago, The tall si/e will probably open\nat about |16.50 per ease, and halves flat about #!7 2.Y\nCohoe prices will also he slightly higher than last year,\nwhile Pinks and Chums will probably be a little lower.\nThe export demand will, of course, have a bearing on\nthe opening prices of the last two Lines.\nCanned Milk.\u00E2\u0080\u0094Indications point to a firm market\non canned milk. The evaporators are paying 28c per\nKM lib. more for buttermilk than they paid during July\nof last year. Cheese is another dairy product that\nbears watching. Ontario prices have stiffened considerably during the past few days. The commodity can\nbe stocked with safety for some time ahead. The firmness of dairy products has also been reflected locally on\nthe price of butter, the line having advanced 2e per Ib.\non July 2nd.\nTable Figs opening prices for 1026 pack Smyrna\ntable figs have jus* been named, and show an advance\nof 2c per Ib. overl ast year's juices.\nSugar.\u00E2\u0080\u0094Effective Friday evening, July 11th, local\nsugar prices were reduced 10c per 100 lbs. on all\ngrades, making the present price for It. C. granulated\nin 100 lb. bags, $0.65. A decline at this season of the\nyear comes as asurprise, although it was reasonable to\nassume that the exceptionally heavy world production\nwould keep prices down, We would suggest cautious\nbuying, bearing in mind, however, the abnormal demand during the next two months,\nCereal Products.\u00E2\u0080\u0094Indications are for easier wheat\nprices, owing principally to the wonderful crop reports\nfrom the prairie provinces, Generally speaking, the\npriee of wheat effects the price of a great many other\ncereal products. For this ream n lower prices on other\nlines of cereal products whieh have advanced with\nwheat, may be expected to react\nJam.\u00E2\u0080\u0094 The short peek of strawberr) jam has .,!\nready had the effect of advancing the Opening pric, Vv\nper dosen to (0.50 The report also cornea to un v\nlocal canners will probably make a 2*> jxr cent, delivery, Jobbers will also be compelled to pro nt.i their\norders The packing of other varietlen is w,\\ under\nwav.\n**\nCanned Meats.\u00E2\u0080\u0094Wm Clark a Company snnounm!\nearly iu July a ver) big advance in corned and roasl\nbeef, the No. I -d*. advancing irom 0*2.4A in **', IS p.r\ndoa., and the No m si*, from $.\"\u00C2\u00BB (6 to ftf.20 p< r do*\nbunch tongue i* also up slightly Other \m** ,u>* un\nchanged, whib two other well known brands of corned\nbeef on this markel have been temporarily withdrawn,\nowing to higher cos! I'urth.t advance* on other line*\nare expected\nDevilled Ham. The manufacturer* <-f I nderwiMxla\nDevilled Hknt announce a reduction in pric, on the l\\nand ttg's, and .'\u00C2\u00BBre Intrnduein to this market * new mju\n'*. which will retail at 10e per tin This is a qualit)\nproduct in l\u00C2\u00BBij* demand during I-hi RU III in el monl\nWILL CONDUCT CLAS8E8 IN RETAIL SELLING\nON GOVERNMENT 8TUDIE8\nU. 8. Federal Board for Vocational Education Outlines\nSeries of Letton* -First Move of IU Kind to give\nAid to Oroc<*n to Improve Their Efficiency\nOf consuming interesl to th.* entire grocery trad- on\nan outcropping of tbe convention of the National K*m\neiation of Retail Grocers in the Cnited states recentl)\nis the extensive plan of the government to foster an\neducational campaign which is to he nation wide in Ih\ncharacter to uri\*\u00E2\u0096\u00A0 assistance to th. retail grocer* nf lhal\ncountry Tin* whole scheme has for its purpose making\nlhe retail grocer* mori proficient in their busin*\"\u00C2\u00BBv ' :\nto that end has devised an educational plan Under \"\nFederal Hoard for Vocational Training which will i\nbrace high tehoola ami others in which merehondlsii *\nin all its phases will he taught\nSome conception of th. magnitude of this. ffeel i\nbe gleaned from the fact that the first lustalluoti' of\nthis service, which is to cover \"retail selling\" onlj w\nembraced in 20 parts The entire programme wan\nsigned in the nature of recommendations for lh< National Association of Retail <\u00C2\u00ABr rs and \u00C2\u00BB complete\noutline of the methods to be followed, a description\neach \"lesson\" is ffivsn and cooperation will be\nplied through the Federal Hoard for Vocational Trn\ning.\nThe Government, in other words, has concluded\nrender assistance to the merchants of thai oouui *\nalong somewhat similar lines to that given to the fai\ners as there is an appreciation that education is nei\nby retailers in order to enable them to more effect Iv* y 1925\noft\nTHE BRITISH COLUMBIA RETAILER\nserve tho public and at the same time make better mer-\n.liants of them. It is intended to secure the co-operation <'f local and state school authorities so as to pro-\n7U\V teachers for classes of retail grocers and their\nclerks.\nINDIAN TEA\nPolicy of Fine Plucking\nCalcutta,\nThe appeal by the Tea Association for a'j'telUloil\nfrom coarse plucking in the m*w season has undoubtedly made an impression, though not so deep a one as\nih.* fall in prices. But while many linns will adhere\nihis year to the policy of line plucking, the writer's Inquiries do not suggest that action in this sense will he\nunanimous shortage of labor will exercise a restraining influence, hut that factor is adventitious, am! might\ndisappear in the event of a had monaoon miking lahor\nmore plelltilul.\nIn their annual review of the Calcutta la season,\nvl.ssrs Thomas ami Co, remark that though the mar-\nkel is still unsettled and traders ami distributors are\nstill nervous, there is every ground for taking an optimistic view of the future, prn\ ided that agents and\ndirector* keep a proper control -,f plucking and manufacture, Cor this view tiny assign three main reasons,\nStu.ks, though large, include a considerable proportion of coarse tea, for which demand is restricted, and\n..f whieh further production, they predict, will be correspondingly curtailed. Secondly, tea companies were\nnever iu such a strong financial position as today, Tho\nlargo profits of the last three v.crs have been v< ry wisely handled hy agents ami directors, Dividends have\nbeen on a conservative basis, cash reserves have Vcn\nlaiilt up, and the gSfdcih have he ii ii :t into liist class\norder, The industry is t\o>\ in a position to regard a\ntemporary setback with comparative equanimity,\nThirdly, prices are still on a Icsi-. which show* a satisfactory return to lhe product i\\ni\u00C2\u00BBn the other hand, c.e,*s ar. rising steadily* To\nHome extent this its.* is dm* I \u00E2\u0080\u00A2 highci' lahor \u00E2\u0080\u00A2'\u00E2\u0080\u00A2 st* and\nhigher costs of material, lit;1 it is also due to the large\namounts which have been spell! out of revenue in replacements, the better upk* ep of the propel th's. and tba\nhigher commission . which lint * bectl paid on tin* higher\nprices realized Sh \u00E2\u0080\u00A2\u00E2\u0080\u00A2' *i lower price, come costs can bo\napprociobly rcdu \u00E2\u0080\u00A2\u00E2\u0096\u00A0\u00E2\u0080\u00A2 I\nLabor shortage continues to be the most difficult\nproblem. If affects quality as well as quantity, for\nwithout an adequate lahor force it is nmpossihlc to\npluck the flushes before the growth becomes coarse.\nIT WILL 8EEM LIRE THE MILLENIUM TO THE\nOROCER WHEN-\nAll credit accounts an- paid in full exactly when\ndue,\nNone of the men customers make any alleged funny\ncracks about the supposed spirit nous nature of the contents of the bottles on the store shelves.\nA whole week goes by without any church fair or\ncharitable entertainment soliciting the store to huy\ntickets or make donations.\nNone of the employers ask to use the delivery truck\nfor joy riding purposes,\nThc landlord lets a month go by without suggesting\nthat it is high time to increase the rent.\n\"npHE boss said to me:\nJL \" 'There's a lot of XYZ soap we've got\nto get rid of. Try and sell it to people when\nthey ssk for other brands. Tell them it's\njust as good, only they don't know anything\nabout it.'\n\"But say\u00E2\u0080\u0094you can't sell goods that way,\nnot nowadays. All the answer I got was,\n'I never heard of that brand. Give me\nPalmolive.' (I say Palmolive because that\nis what most of them asked for.)\n\"Next day the boss said:\n\" 'Pile up that XYZ soap on the counter\nand put a special sale sign on it. How much?\nExactly what it cost us.' (But even then it\nwas days before the last cake was sold.)\n\"And the boss said\u00E2\u0080\u0094'Never again V\n* * * \u00E2\u0096\u00A0*\n\"Well, this taught me a lesson. You bet\nwhen I get my own store I won't tie up my\nmoney and space with a lot of unknown\ngoods.\n\"I'm going to specialize on the brands that\nthe people ask for. The ones that do their\nown selling. I'm not going to offend my\ncustomers by trying to work off unsalable\ngoods. I'm going to give them what they\nwant and make an easy profit.\"\n* * * *\nPalmolive is the leading \"asked-for\" brand\nin Canada, as it is everywhere else in the\nworld. Actual figures prove that it is used\nby at least one-third of the population.\n2M\u00C2\u00BB 10\nTHK BRITISH COLUMBIA RETAILER\n\u00E2\u0080\u00A2bib\n7*:\nChloride of Lime\nNew Style Waterproof Package\nSupplied by all wholesale grocers\nIn British Columbia\nManufactured bjr\nCANADA COLORS AND QICMICALS LIMITED\nToronto\nWinnipeg\nAgents:\nSTARK A STERLING\nVANCOUVER. B. C.\nVancouver\nIV4XW,\nIsil tlwstt tag \"tint*, rtspi\nW\nShelly'h 4X Quality and\nspeedy Delivery together\nwill give you absolute satisfaction.\nSHELLY BROTHERS\nVANCOUVER VICTORIA\nNEW WESTMINSTER NANAIMO\nGILLETO LYEJ\nEATS DIRT ^4k\nProfit is only profit\nafter you sell the\nmerchandise. A\nlarge margin does\nnot put a dollar in\nyour pocket if the\ngoods set on your\nshelves until they\nare bespecked and\nunsalable.\nE W GILLETT COMPANY LIMITED\nT( >\u00C2\u00BB\u00E2\u0080\u00A2< , etc. etc. glveit you added Opi* '\nUN for larger nul-nn.\nUl lha CI.AIIK Kitchen* help fSS to heller bu\nW. CLARK Limited, Montreal\nEstablishments st Montreal. P. Q. St. Rem). P. Q- \",d\nHarrow, Ont.\nm\u00C2\u00ABmt\u00C2\u00BB**mmi*t*iiM:***-*\u00C2\u00BB****i 1925\nTHK BRITISH COLUMBIA RETAILER\n11\nLake of the Woods\nMilling Company\nLIMITED\nMakers of\nFIVE ROSES\n\u00E2\u0080\u00A2 FLOUR \u00E2\u0080\u00A2\nThe World's Best\nDaily Capacity 14,200 Bbls.\nB.C. Off lots and Warehouses:\n1M0 Uohards Stmt 1614 Btors Strstt\nVANCOUVER VICTORIA\n'\u00E2\u0080\u00A2\u00E2\u0080\u00A2 \u00E2\u0080\u00A2\u00C2\u00AB% * tm Oaaaam Caa\u00C2\u00BB.a* *+*\nSTCHARUS\nEAGLE\nBRAND\n(Sweetened)\nST. CHARLES\nBRAND\n(Uniwsftensd)\nVou are building a permanent and profit-\nable milk business If you are featuring\nthess two brands.\n%t\Tmtin,&4mimd\nOffices*. Vancouver. Condensary, South 8umas\nA week goes by without any woman of the neighborhood spilling their family troubles to the store and\nasking for sympathy.\nSome traveling salesman springs a really new joke.\nThat box of high-priced cigars whieh the store purchased in a moment of temporary aberation is finally\nsold out after all these months.\nA whole month goes by without any unexpected expense or increase in taxes bobbing up.\nNone of the store's phone customers lay the blame on\nthe store because they couldn't immediately get a connection when calling up the store.\nNo one pops into the store just at closing time.\nIt is possible to pay cash for everything the store\nbuys.\nNo special discounts are asked by people who pay up\nlong-standing accounts.\nThere isn't a bit of grief in the grocery business for\none entire day from morning to night.\u00E2\u0080\u0094National Grocer\nGROCERS' PICNIC\nEighteenth Annual Holiday Held at Nanaimo Voted\nHuge Success.\nAs in former years, this annual event, organized by\nthe Grocers' Section of the Greater Vancouver Branch,\nR.M.A., proved an unqualified success. A party of eight\nhundred merrymakers embarked on the 0. P. C. S.\n\"Princess Adelaide.\" leaving Vancouver at 9 a.m., arriving at Nanaimo at 11 o'clock, During thc passage\nover, the picnickers were regaled with music supplied\nby Shelly*8 popular musicians, and \"Princess Gleam 0*\nHope,\" Shelly Bros, candidate for premier honors at\nthe forthocming Vancouver Exhibition, was in attendance, also representatives of Vancouver wholesale provision houses, and parties from the leading bakery\nplants.\nBands met the party at Nanaimo and led the way to\nthe picnic ground, where a day of glorious sunshine was\ndevoted to sports and jollification. There were no less\nthan twenty-seven keenly contested events during the\nafternoon, ami every credit is due to the various committees in charire. who spared no effort in making the\nouting a success.\nValable prizes were donated by local wholesale pro-\nvision houses and prominent manufacturers, which\nwere eagerly competed for by the contestants, many of\nthe events providing excellent fun for the spectators.\nThe children were well taken eare of, and had the time\nof their young lives, for they were provided with oranges, ice cream, and other toothsome delicacies gratis\nbv thc committee. At six o'clock a tired but happy\nthrone boarded thc steamer on her homeward trip, and\nthere were no dissentient incidents to mar a perfect\nholiday. The following committee had charge of the\nday's proceedings:\nPicnic Officers.\nChief picnic officer. Hugh Morrow; assistant picnic\nofficer. W. Allison: chief snorts officer. J. F Merilees;\ngeneral secretary. Walter F. Ing.\nCommittees.\nGeneral executive\u00E2\u0080\u0094Messrs, H. Morrow (chairman),\nClarke. J. S McKnv, B. II. MeTagirart, R. Whiteside,\n,T. Harkness, J. F. Merilees, G. W. Bell. W. Allison, C.\nT. F. McDowell. W. Beaton, T. H. White, W. Robins,\nM. S. Brazie, E. Hickman. 12\nTHK BRITISH COLUMBIA RETAILER\nmd\n\u00E2\u0080\u00A2aVi\nmootr\nfrfaftoide\n1*\n\u00E2\u0080\u00A2**\u00C2\u00BBTS&\n\u00E2\u0080\u00A25\n.^jK\nvd ie sure vou SOj\nDatJamO ofht*^\nThe dtc\u00C2\u00ABa>on you make new\u00E2\u0080\u0094\u00C2\u00ABn ordering canned\nfruits\u00E2\u0080\u0094 determmts your success for a year ohooO\nit's doubly important, therefore, to remtmber th\u00C2\u00AB\nbg advantages the Oei Monte brand offers.\nFirst\u00E2\u0080\u0094the -assurance of being eble lo turn your\nstock quickly. Vou know in advance that you have a\nmarket\u00E2\u0080\u0094a quick, ready acceptance of every item in the\nwhol* lint.\nSecond\u00E2\u0080\u0094Del Monte advertising! It's stronger this\nyear than ever before. It's directed right onto the\nhomtt of your best customers\u00E2\u0080\u0094building new volume,\npersistently, month after month.\nAnd most important of all. Oel Monte quality!\nit's tha good' am of every item In lha Itna that makes\ntha advtri-sing so successful\u00E2\u0080\u0094and brings back to you\nth\u00C2\u00AB kind of steady, rtpeet business you want\nWhy not make up your mind NOW.* Say Del\nMontt to your jobber when h# cells\u00E2\u0080\u0094and gel ready for\nthe biggest year you've ever had on canned fruits\nw^\n. r-i I\nvooo SPl^Vv\njvir succssrtoms\nlOght ni>* Ihia* hot \u00E2\u0096\u00A0!.\u00C2\u00BB\u00E2\u0080\u00A2\n\u00C2\u00BBr \u00C2\u00ABr* iiraine ritllll \u00E2\u0096\u00A0\u00C2\u00BB\u00E2\u0096\u00A0\u00E2\u0080\u00A2\u00E2\u0080\u00A2 ot\nhoQSeWlVSS Im \"fr\u00C2\u00ABi\u00C2\u00AB.a\u00C2\u00AB> I**!\nMuni* Ki 'iii-* in lh\u00C2\u00AB \u00E2\u0080\u00A2 \u00C2\u00AB\u00C2\u00BB>\nTry ll)l\u00C2\u00BB |.lr,\u00C2\u00AB ) i.>it \u00E2\u0080\u00A2\u00C2\u00AB.,\u00E2\u0080\u00A2* m\ntitan trttlui* It won >.>>ir\ntrade- \u00E2\u0080\u00A2\u00E2\u0080\u00A2\u00C2\u00BB! |\u00C2\u00BBut n\u00C2\u00ABw ill** in\n\u00C2\u00BB.\u00C2\u00BBur \u00E2\u0080\u00A2urnntrr . ulnn-l fruit\nMlldM.\nW\u00C2\u00BB run >\u00C2\u00BBii|it>l> trim \u00E2\u0080\u00A21*0-\nI'Uv rriMlrrl*) ur Ira fir !\u00E2\u0080\u00A2 f\"i\n\u00C2\u00BB>.\u00C2\u00ABlf . tmloinrr* .Ir*. ill.Ili\u00C2\u00AB\nIM\u00C2\u00BB n. *\u00E2\u0080\u00A2 rurili.Hl l.rl im\nknow )\u00C2\u00AB>ur rr\u00C2\u00ABi>i[i*#.i\u00C2\u00BBu'ni\u00C2\u00AB A\u00C2\u00ABl-\ntlraaa i'r..iii.,i!o\u00C2\u00BBi I'r[.,\u00C2\u00ABi imnil.\n\u00C2\u00AB ullf.iiiiiii I'mhlrtK (\"orixir-\nation, n*n PrsJtown, I \u00C2\u00BBn*\ntouts.\nJuli\n-J 1925\nTHE BRITISH COLUMBIA RETAILER\n13\nTransportation\u00E2\u0080\u0094Messrs, R (}. ()rr (chairman), W.\nRobins, T. White K. Whiteside, A. Vigors.\nfinance -Messrs 0. Clarke )chainnan), J. Hark-\n,,,-ss. .1. F. Merilees, K. H. McTaggart.\nSports IV Higginson (chairman), J. F. Merilees,\nAnnouncers and starters -Messrs, |\ Higginson, W\ni> Tullidge, J, A. Anderson, G. Lincoln, .1. B. Stinson,\nJudges' Messrs. T, II. White (chairman), and representatives oi wholesale houses.\n(Iroundsmen- Messrs. Robert <\u00E2\u0096\u00A0. <>rr (chairman).\n\v Stafford, <\u00E2\u0080\u00A2 Lincoln^ II K. Lyon, J. S. McKay, Sam\nPritchard.\nKntertalnmont--Mr. W. Robins and committee.\nPrizes Messrs, T. IV McDowell (chairman), K. 0.\nJones, John Stevenson.\nM A TUCK A CO, LTD., REORGANIZE\nNew Manager Appointed for Tea and Coffee Deptrt\nmeat.\nII Iv Crook who for the last ten years has been\nmanager of the Western Grocers' Tea and Coffee Department at Winnipeg, has been appointed to take\ncharge of the tea and coffee department of M. A.\nTuck a Company Mmhed, successors to Tuck &\nLight fool Limited, packers of Tudor tea and coffee.\nMi Crook commenced his career as r. pupil on the\nMincing banc Market, London. England tho hub of\ntin* ten industry of the world and has spent all his\nlife in tin* tea and coffer trade. It is significant of\nthe growth Of Vancouver as a distributing centre for\nprairie points, that such an eminent authority in his\nline should move here from Winnipeg, and he is assured of a warm welcome by the tea and coffee men\n\"it the coast\n\u00E2\u0096\u00A0\"\u00E2\u0080\u0094H*\"\"!*\"\"'\"^\"\"*\"\"\u00E2\u0084\u00A2\u00E2\u0084\u00A2\"'^******\n\u00E2\u0096\u00A0\u00E2\u0096\u00A0\u00E2\u0096\u00A0\nA Quality Product!\nronizeJJ\nI MM***- imm mmmm mmWSW\nOCNUINB\nWhole Wheat\nFLOUR\nA FAIR FIXED PROFIT\nFOR LARGE AND SMALL\nIS THE POLICY OF\nThe Dr. MitkUeton's food Products\nCompany Limited\nVancouver, B. C.\nBaking Powders\nto recommend\nBoth Royal Baking\nPowder and Dr.\nPrice's Cteam Baking Pourder are made\nwith cream of tartar\nobtainedfromgrapes.\nThe superiority of these baking\npowders, carefully maintained\nover more than a half century,\nhas taught four generations of\nwomen to depend upon them.\nTo you, this means prompt,\nsteady, year 'round sales.\nBoth are made in Canada.\nSell Your Best Customers\nROYAL\nSTANDARD\nFLOUR\nAnd you'll be sure to keep\ntheir business. The quality\njustifies your strongest recommendation.\nHilled in Vaneouvtr\nby\nVancouver Milling and Grain Co.\nLIMITED\nHead Office and Mills: VANOOUVER, B. 0. 14\nTHE BRITISH COLUMBIA RETAILER\n\"ilV\nW\nANNOUNCEMENT\n7 K WISH to announce that wo have reorganised and are changing\ntho name <\u00C2\u00BBf our firm from Tuck & Light fool Ltd. lo M A\nTICK & COMPANY LTD\nWe can assure all our old customers thai our reputation for quality\nand service will be fully maintained nnd that orders entrusted to ns will re\nreive the personal attention of Mr II K Crook, who for the pnnt twenty\nyears hase heen prominently associated with the Tea and Coffee trade of\nWestern Canada, and is now in chary nf our Tm Blending and Coffee Roast.\ning Departments\nWRITE FOR SAMPLES OF OCR IMPROVED MLKNDS\nM A. TUCK & COMPANY LTD.\nSuccessors to\nTuck & Lightfoot Ltd.\n1069 HAMILTON STREET\nVANCOUVER 111\nGROCERY PRICES CURRENT\nTht following art prieoo quoted for principal llnoo of loading wholtMlo flrmo. f-Mcto quoted ort no<\u00C2\u00ABooarily\n\u00E2\u0080\u00A2ubjoet to market fluctuation*\nB. W. OILLSTT CO. LTO.\nRoyal Yeaat\u00E2\u0080\u0094 Par rooo\nI dot. pkft In caaa 110\nPur* Ploko Lya\u00E2\u0080\u0094\n4 dot. In com IH\nI caaee l li\n10 caaea. 4 dot In caae (10\nMagic Batclna Powder\u00E2\u0080\u0094\n4 oa. 4 dot 411\nI oo. 4 dot 7 71\nI oa. 4 dot \u00E2\u0080\u00A2 \u00C2\u00BB\n11 oa. 4 doa 1210\nt% i caae tola.\nMafia Soda, Caaa Na. 1\u00E2\u0080\u0094\n1 case (40 l-tb piukii *\u00E2\u0080\u00A2\u00E2\u0080\u00A2*\u00E2\u0080\u00A2\u00C2\u00AB\u00C2\u00BB I (0\n5 \u00E2\u0080\u00A2\u00E2\u0080\u00A2\u00E2\u0096\u00A0\u00E2\u0080\u00A2\u00E2\u0080\u00A2Mi or more (40\n\u00E2\u0096\u00A0I-Carbonate of Soda\u00E2\u0080\u0094\nUS lb. kef\", par kef 7.U\n400 Ib. barrela, per barrel 23.70\nCauatle Soda (Granulated)\u00E2\u0080\u0094 Per tb.\n10 tb. canlater (100 tho In roto) I&H\n140 Iba. Iron drums ,. )IH\nCream of Tartar\u00E2\u0080\u0094 Par doa.\n% tb. papar pkga. '4 doa. In \u00C2\u00ABm),..1.\u00C2\u00BB\n% Ib. popor pkffi (4 doa. In cut). J 40\nH lb. com with aeraw eovora (4 doa.\n!\u00E2\u0096\u00A0 COM) ...- tlO\n1 Ib. moo arrow cotare (I dor In\ncom) . 4 M\nf Ib. mmto eanlatera % dot. In\nMM) -.. \u00E2\u0096\u00A0 - **%\nW Ib woden i-imi -j**,\nSS Tb WiKMlrn p(*l!l \u00C2\u00ABD\n100 tb lined kaga 1\u00C2\u00BBH\nM0 tb lined barrels ]7\nKtLLV. DOUOLAS a CO.. LTO\nNoOoO Producta\nAlleplce, No t. line -lm | oo\nHaklnf I'owder. 41 t! oa . doe 1 41\nlloklnf I'owder. II I He. dot no\nIM kin* Powder, 4 Se. doi ti to\nlloklnf Soda. 40 le. raee | ie\nllaklng Soda. 14 He. doe \u00C2\u00ABo\nMoral. Ha doa , ?i\nMack Popper. Una. doa | oo\n'\u00E2\u0080\u00A2elery -la It. (lm doa j o\u00C2\u00AB\nNabob Coffee, email tine, earh 11\nCoffee, la tt> 43\nCuatard Powder, doa | oo\nWulnk Taplora. doa I oo\nChocolate Pudding, doa 1 oo\nOilll Powder, email, doa . | so\nCinnamon, t oa line, doa | io\n\u00E2\u0080\u00A2Cayenne Pepper. I tine, doa I lit\nClovea. email, dos . 1 40\nCurry Powder, 4 os glaee. doa I 71\nCream of Tartar, 1,\nCream of Tartar. He, tlna\nCream of Tartar H\".\nflicrfor, email, dos\nI!Mini In IH or. dos ..\nHSxiracti ;*..* dot\n1,'xlne t\u00C2\u00AB. I ot Aot\nExtracts, i <*t \u00C2\u00ABi<.i ||.oq\nS&l\nI 10\nI 14\nIM\nur.\n\u00C2\u00BB. tt\n\u00E2\u0080\u00A2 Mi\u00C2\u00BB, i* t< <>\u00C2\u00AB >\**t\n%ta,-a, \u00E2\u0080\u00A2omit, non\nNulrnrf tmjil, \u00C2\u00AB|'ii\n1'aprlka. \u00E2\u0080\u00A2mall flM\nI'mi r apire. ] lim, ib-i\nI'oullrr I'taaaittg Haga Hat \u00E2\u0096\u00A0<*\nThyme. Turnerir. tine, tos\nPlrktiitf \u00C2\u00BBl'\"* SM N\" 1\nMar-Warn Mint. CereUr\nWhile l'epp\u00C2\u00BBr. line *b*e\nGtJtff 'Ml, I os \u00E2\u0080\u00A2\u00C2\u00BB\u00E2\u0080\u00A2\u00E2\u0096\u00A0\u00E2\u0080\u00A2\n\u00E2\u0080\u00A2 '*etor oil. 4 M dos\n\u00E2\u0080\u00A2tfpeum Halle. H\u00C2\u00BB An*\nP>uu Colore, 1 ot <1o\u00C2\u00AB\nIclnfe (Chocolate. Hoee. Pin*. Lf\u00C2\u00BB0\u00C2\u00AB\nVanila. While. AtfOORd OrOBfal Otst\nJolty Powder* doc\nl.err>onede powder. d\"S\nMuetard. le, dot\nMuetard. Se dot\nMuetard. H\u00C2\u00BB d\u00C2\u00BBs\nM i \u00E2\u0080\u00A2! a el 3 *! .lot\nflulpbur. He, doa\nTea. Oreen label. H\u00C2\u00BB. I**** to\nTea. nrvati l-ahel. le, per S>\nla tt. iMrkaaee\n6 tl> |\u00C2\u00BBerka\u00C2\u00ABee\nTea, \u00C2\u00ABl\u00C2\u00AB I.use, Afternoon. I to\nTea de l.use, Afternoon H\u00C2\u00BB I*' \"'\nTea de l.use He per W>\nVineter. dos .......\n(CODtiOUtd on P\u00C2\u00ABK'' IW\n: u\n\u00E2\u0096\u00A0 0\n: II\n1 It\nI 54\nI*\nI II\nI II\n: JI\nI W\n(J\ni :i\n\u00E2\u0080\u00A2 ii\ntil\nI 10\n1 i\u00C2\u00AB\nj completed n national canvass In\nwhich || propound*! tie query, \"What Is your marketing\nmethod -tfllophonfl or personal\"*\" to thousands ol the most\npromlneni women tn ths United states\nAnswers hSVl been obtained frtnn editors, clubwomen, artists, sculptor*, actresses, welfare workers, authors, office\nholders, business women housewives all. the home managers who blSSfl lhe trail lor the masses, the kind who plon-\nflflrod with eli-cirlc lights, vacuum cleaners, electric sewing\nmachines, snd all cthuUuiics ol thfl \"tiny Nineties.\" that\nhave become necessities of 15125.\nOn the baoli of the replies so far obtained, more than \u00C2\u00BBu\nper cent nf tlusc women scorn the old drudgery of shopping\nOS flu* hoof fighting counter crowds and bundle carrying.\nA provtoill canvass conducted by the wholesale merchants\nlllOWfld that BO per cent of all American housewives \u00E2\u0080\u00A2 I hone\nfor Food \" The Importance of the new nndlngs are obvious\nIn flow of the fact that humanti>. since the first Invent on\nhas \"followed the lender\" lhe man who firsl put rock on in.\n-nd of an arrow, the genius who built thfl first Ore. be DW\ntailor and draper, who skinned Ihe slain leopard and won\nflic fur,\nHere's n college professor who says:\n\"Of course. I phone for food. It works oul excellently\nSave myself trouble and\u00E2\u0080\u0094lhe cook slays.\"\nHere's a famous nclress saying: ,\n\"Why Shouldn't I Phone for food? I qui! playing hOW\nwhen I graduated from pinafores\"\nH.re vou have Ihe sentiments of \u00C2\u00AB woman attorno*.\n\"II saves my lime, Thai's money to me.\"\nA noted writer asserts: , , . ,\u00E2\u0080\u009E,,,\u00E2\u0080\u009E\u00E2\u0080\u009E..\n\"t couldn't be nn author If I wasted my tlmo Snd energ)\ncnrrylng bundles \"\nAnd that's the overwhelming tenor of the replies catalogued\nand tiled In The Stimulus office\u00E2\u0080\u0094under such signatures as\nthose of \"nillle\" Hurke (Hrs. Florenz ZiegAeld), the actress;\nFannie Heaslip Lea. the writer. Miss Mary Whlton Calkins,\nprofessor at Wellesly College; Miss Adelaide Steele Taylor,\nhome economist of Washington, D.C., and Innumerable others.\nHut you retailers haven't got the story till you hear\nthe other side\u00E2\u0080\u0094the minority that tells you why every woman\ndoesn't telephone for food.\nMiss Carolyn Sherwln Bailey, author, New York, sounds\nthc predominating note in this criticism, when she says:\n..iv neighborhood so far as selecting perishable roods for\n\"I have not been able to depend upon the merchants in\nfreshness and economy and quality is concerned. I believe\nthis is due to the clerks nnd not to the proprietors.\"\nIn nearly every adverse answer to telephone shopping the\nwomen declared their eagerness to use the convenience, but\nasserted they \"couldn't trust the grocer.\"\nThere were also many who followed both methods of shopping, ordering only staples by phone and adding they would\nbe glad lo buy by phone exclusively when the retail merchants are educated to give them fair treatment.\nDuring the last month the \"Phone for Food\" campaign has\nreceived a tremendous impetus, according to reports coming\n\"to the campaign headquarters at 1801 Byron Street, Chicago.\nHundreds of grocers have written In telling of sensational Increases In trade under the stimulation or the movement,\nThe use of sticker stamps has exceeded 15,00,000, each of\nthese carrying the message \"Phone for Food.\" Several million inserts have been used also, together with posters for\nwagons, window sets nnd newspaper advertisements.\nAlso the slogan is entering bomes on millions or paper\nhags, gummed tapes for sealing bundles, brendwrappers and\non many othflr devices.\nLike Daddy\n\"Black chile, what yo* doin't\"\n4,l ain't doin' a thinR, Mammy/'\nMy, but yo* is gettin' mo' like yo' Tappy every\nday.\nii 16\nTHE BRITISH COLUMBIA RETAILER\nJob\nSI\n45\n12\n31\nUM\n21\nP. tURNS 4 CO. LTO.\nShamrock Products.\nAyrshire rolled shouldaro, p\u00C2\u00AB*r tb\nBacon, Shamrock. 6-8, por Iti\nBaked ham with droofttlgi pflf \". . .\nCreamery lluttcr, Hhnmrock. cartona\nCheese, Canadian, luifw, per tb\nCheese, Canadian, twin, por It-\nCompound, Carnation, No. &, U*caM 10 IS\nCompound, Curnatlon No 3 2\u00C2\u00BB-ca*\u00C2\u00BBe W 2\u00C2\u00B0\nCooked Hums, Hhionr.uk, t\u00C2\u00BB\u00C2\u00AB\u00C2\u00BBr tti 40\nDominion Hums. 12-16 tt>s 2\u00C2\u00BB\nDominion Ilucon, 8-10 ttis. per ll> . 31\nDominion Macon. 10-14 tba per n\u00C2\u00BB .Ti\nDominion ahouldem. boOOd nnd rolled .24\nDrlppinf. beef. 4-n.. bricks U\nHums. Shamrock, per tb 33\nHums, boned and rolled imt lb.. . .*\u00E2\u0080\u00A2*\u00C2\u00BB\nHead Cheeae. i-lb tins aach I*'*\nJoUlad tonfue, par tin 1(0\nlaird. No. 5. 12 to cane 13 15\nLard. No. 3. 20 to case 13 20\nLard, carton, 13-lts . 231*\nLard. No. 1, cartons, 30 tba 23\nMincemeat, kits. 26-lb, net, per tb... .14\nMeat Loaf, per Ib 11\nPork plea, per dot .40\nPork, roaat lef* with dreeainc. par lb 31\n8moked ftsh, k(p|M>rs. 20\u00C2\u00AB per n> 10\nSmoked Sah, kippered salmon, 10a\nand Ws. per Ib l\u00C2\u00AB\nSmoked Cod, SOs per lb 14\nSelected fowl, per lb 2t\nSalected Chicken, per U\u00C2\u00BB II\nTHI ROYAL CROWN SOAPS. LTO.\nVanoouver Prleo Llat\u00E2\u0080\u0094F.O.i. Vancouver,\nor Now Wtatmlnatar.\nTerms *$*** SO Daya.\nSoap Flakes. M 1 Ib pkta. boi 4 10\n\"Apai\" Soap Flakes. It I tb pkta, boa I 40\nA La Francalse Caatlle, boa ot tl 4 01\nDlua Mottled, bot of 10 ...\u00E2\u0080\u009E.\u00E2\u0080\u009E.,\u00C2\u00AB III\nCrown Oatmeal, 14 Is. boi of 144 411\nCllmai or Montreal (wrapped) boa M 100\nUoldclt WhI, ta In,\ f| I Ma , | 00\nUolden llnr, boi of 10 . IM\nKlondike (wrapped) U>i of IS ........... 109\nKlondyke (unwrapped) boi of IS ... IM\nKlero Oiycerlne. boi of ISS.. 194\nMnen (unwrapped) boi of 100 M IM\nt.liiuld Ammonia, 3 \u00C2\u00AB\u00C2\u00BB. i qt* boi of M - 4 II\nUquld Blue, t doi qta boi of 14 ... 4 10\nMechanic's lint Tar. boi of 100 . .114\nMechanic \u00C2\u00BB I'lne Tar. boi of io 2 9*\nOlive Castile, cakea. boi o: 100 . 4 M\nPrimrose (wrapped) bui of M 4 40\nKitra hard unwrapped. Urn nf Jo 2 44\nI'erfect (unwrapped) boi ot Iw J Ot\nWrite for Toilet and Hotel tkmpa\nHpeclal prim* on 1. 10. 24 and 100\nbesot\nlendray a I.ye, boi of 41 . I M\nI'endray-'a l'owdered Ammonia, boi 14. I ti\nSpar Ial prices on J. 10. 14 and !*>'\nbo ies.\nPanOray'g Water Olaaa, Iff Preeerver\u00E2\u0080\u0094\nCaaea 24 tins per ruoe .4(0\nIted Crown. Un o fli .440\nlloyal laundry Flake*. 14%. In M.U 14S\n(Special pti.e on contract)\nItoyal Crown fc\u00C2\u00BB*p 4a 144a 4 40\nItoyal Crown 1'owder. U.\u00C2\u00AB 34a only JO*\nItoyal <'rown IViwder. lib, Off of 40 .4 00\nItoyal Crown Cleanser. 40 sifter Una 3 t*\nItoyal Crown I.ye, boi of 41 , 114\nItoyal Crown Naptha boi of '.oo .. 4 10\nt>0\n4 10\nItoyal Crown l'owdered Ammonia\nWhile Wonder. Uu of loo\nWhite Swan Soap. 4a boi of Uo\nWhile Swan Napiha. boi \u00E2\u0080\u009Ef j^\nWhile Swan Waahihf |'oWll.r. ^ llf u , ^\nTMB CANAOA STAftCH CO LTd\nLaundry Starehea\u00E2\u0080\u0094\nCanada Uundry Htarch, to lb i\u00E2\u0080\u009E ,\ni anada While UloOA 1 tb okSu\nAcme While UUttm. lit) pk\a\nNo I While. 1001b ham,\nMvaJdfllllUI Silver -Uluee. l-lb ta.,\n40 tb \"\nKdwardfburf Silver i)ioM | |.\nfancy tin ranietere. 41-Ibe\nlatwarduburf filv.r tikmo. 100.ft.\nCelluloid march, (boiea of Hi*a*\nper eooai r \"\n\u00E2\u0080\u00A2Si\n'S\nII\n*i%\n\u00E2\u0080\u00A2*(ir!l\n40 tb U>t\u00C2\u00ABa. imr tl>\nCanada Corn 8lar<* 40 fb U it* (\u00C2\u00AB,\ntb\nCh*llenfe Ctim Htarch 40 tb I im\np*r n\u00C2\u00BB\n*\s*t*t l*t*.uto FV\u00C2\u00BBur 44 lb l\u00C2\u00BB*.* rti\nMaiele Oi\u00C2\u00BB\u00E2\u0080\u0094\nll\u00C2\u00ABa..U (Ml. ts\n\" H ....\n\" 4e\n\" 4a\nCern Syrup*\u00E2\u0080\u0094\nCrown 2a. 94 to >\u00C2\u00AB\u00E2\u0080\u00A2\u00E2\u0080\u00A2\n1*. 13 to ruoe\ni\u00C2\u00ABe 4 t.> ones\nt*m. 3 lo eoaa\nl.lly te. 94 to taam\nie. 19 lo c*\u00C2\u00BB#\n148l 4 to \u00C2\u00AB**\u00E2\u0080\u00A2\u00E2\u0080\u00A2\nKaro. ta 24 In rate\nle. 12 to ra\u00C2\u00BB*\nio\u00C2\u00AB. 4 to aan\n^-\..\nfamous\nSARDINE\nMEALS\ni ;'.\nfii'.la\ni * y *\ni wnuaniH\nUkS Trading Co. Ltd,\nCHriitlna Lake\u00E2\u0080\u0094\nBrown, 0 C -Commenced (grocer).\nCounty Lino\u00E2\u0080\u0094\nWsJdii F. 0 -Reported sold oul to T. J I\u00C2\u00BBal>. go.).\nMuirle, 0. R~ Reported SOtd out to Harry Slmma. (Jew\nelry).\nCobbit Hill\u00E2\u0080\u0094\nWragg. Jai C ~~Reported aelllng oul. (gro )\nOundaravo\u00E2\u0080\u0094\nMcKeiule. A J.-Commenced (bakery and confy).\nKamloops\u00E2\u0080\u0094\nKlddea. lbrt * Co.--A. K. Mulrhead reported retired\n(men's funis)\nLangley Prairie\u00E2\u0080\u0094\nJurfODSOtl, Mrs, 0-Reported commencing (fancy goods)\nMerritt\u00E2\u0080\u0094\nClarke, Mathilda (Mra. T) -Reported holding sale and dl\u00C2\u00BB\nconfining, (mill)*.)\nMoyie\u00E2\u0080\u0094\nPoderSOQ I Mlll\u00C2\u00AB~ Commenced (meat*).\nNeloon\u00E2\u0080\u0094\nOvsrwattes Company Reported opening branch.\nSteele. R Reported opening (gro.)\nNew Westminster\u00E2\u0080\u0094\nVldac. L\u00E2\u0080\u0094Sould oul lo \V Hall (butcher).\n(iranvllle * Tabbutl -Dissolved partnership,\nPenny-\nWall. T II -Sold oul (gen more),\nQuesnel\u00E2\u0080\u0094\nDnvle. C. II.\u00E2\u0080\u0094Repotted oold oul\nRuskin \u00E2\u0080\u0094\nIVIkey. F. I) S M. tJ.-Reported sold oul to Ruokln lash\nStore*,\nTroll\u00E2\u0080\u0094\nKelderman. A. at* oported commencing,\nCurlew Crenmery Co, Ltd Opening branch.\nLyons, W. K Commenced, (drugs.)\nVancouver\u00E2\u0080\u0094\nBosly, W. R A C. Ltd -Applying for change on name to\nW. R. Itealy Chemlcala Co.. Ltd.\nDUOO Waterproofing Co.. Ltd-Applylng for change or\nname to Outex Waterproofing Co,. Ltd.\n(llbbons. W. W.\u00E2\u0080\u0094llellltTs aale reported held.\nOoddird, M. (Mra. Thot.)\u00E2\u0080\u0094Roporlod oold out. (confey.)\nTruffle* Chocolntoa Lfd.-Applyln* for change of name to\nInea Chocolate* Ltd.\nII. C, Jewelry * Uan Co-Reported aold out.\nCanadian Hardware A Implement Underwriters-Licenced\nto transact buaineaa In R. C. . , .\nMission Confectionary Co.. Ltd.-F. J Carter appointed\nliquidator; meeting of creditor* called.\nVancouver Mtlla Limited-Applying for change of name\nlo Vancouver Milling A Grain Co.. Ltd.\nBsbs A Hnddnd Incorporated, (silk lloolory, etc.)\nChrlolte, John VV.-Closed Vancouver branch. (I). 0.. etc.)\nROBINSON'S\nCANDIED PEEL\nMiX IV i'ii I\ntt\" itiWIHWi i \" f\ni Cll-Rim OWIVNCil-\n\"ml*:. '\nTT\n\u00E2\u0080\u0094 \u00E2\u0080\u0094ohmmCA.'\nSSTS\n'\u00E2\u0096\u00A0mmesa\nPACKEO IN 11b. CARTONS-24 IN CASE\nALSO \"WHOLE OR CUT\"\nLEMON -:- ORANGE\nCANADIAN CITRON\nSatisfaction is Assured by tho Unvarying High\nQuality for which Robinson's Pools are now\nRecognised\nORDER FROM YOUR JOBBER\nWM. ROBINSON LTD.\nVANCOUVER, B. C*\nWAFFLE BRAND FANCY TABLE SYRUP\nIS EXCEPTIONALLY GOOD.\nNote: Wo could not improve tho syrup so we have\nimproved tho oontainer.\nKeUy Confection Co. Ud.\n1100 Mainland 8treet\nVANCOUVER, B. C. 18\nTHK BRITISH COLUMBIA RKTAILKR\nJuly\n.ao\nTwentieth Annual Convention\nRetail Merchsnts' Association of Canada, Inc.,\nVancouver, B. C, July 27, 28, 29, 30.\nHotel Vancouver\u00E2\u0080\u0094Headquarters\nMonday, July 27th\u00E2\u0080\u0094\nRegistration of Secretaries.\nI'all the meeting to order.\nUeail correspondence calling meeting\nAddress of Welcome .\nRoll Call of Secretaries.\nRead Minutes of last meeting,\nDiscussion of Group Questions,\nNew business.\nTuesday, July 28th\u00E2\u0080\u0094\nRegistration, Reception and Receiving Certificates\nof delegates.\nCall the meeting to order by the President\nRead notice calling meeting.\nAddress of Welcome by Officers of tin* British Cul.\nuuibia Provincial Hoard.\nReplies to same by visiting delegates,\nRoll Call of Officers.\nRead Minutes of last meet ing.\nPresident's Address.\nAppoint Committee on Credentials\nRead Correspondence.\nSecretary's report.\nChairman's Report of Representative Committee,\nTreasurer's Report.\nAuditor's Report.\nReceive Resolutions.\nWednesday, July 29th\u00E2\u0080\u0094\nConsider and aet upon resolutions and reports\nArrange date and place of next meet ini*?.\nUnfinished business.\nEntertainment Programme.\nMonday, July 27\u00E2\u0080\u0094The programme of entainiiunt as\nst present outlined will commence with a scenic drive\nsround Vancouver and environs.\nTuesday, July 28\u00E2\u0080\u0094 Delegates invited to attend\nluncheon given by Vancouver Rotary Club.\n6.00 p,m, -Informal dinner tendered by Vancouver\nCity Council at Stanley Park Pavilion, after which\ndelegates will proceed to the immigration wharf where\nthey will embark on the Harbour Commissioners'\nlaunch \"Fispa\" for a trip around the harbour, viewing\nfacilities in regard to docks, grain elevators, etc.\nWednesday, July 29\u00E2\u0080\u0094\nEvening\u00E2\u0080\u0094(1 renter Vancouver Branch of the Association will entertain visitors on a moonlight excursion\nto Howen Island on a Union Steamship Company's vessel, leaving the dock at 6 p.m.\nThursday, July 30\u00E2\u0080\u0094At noon delegates will attend\nKiwnnis Club luncheon at the Hotel Vancouver, when a\nspecial programme of interest to the retail merchant\nwill be rendered, and it is expected that Hon. II. II.\nStevens will be the speaker of the occasion.\nAfter Luncheon delegates will leave for New West-\nThis convention which prom ise* tu In- one of the\nmost importanl gathering** *>( retail merchant* ever\nheld in tin provinee will give exceptional iinpetu* \u00E2\u0096\u00A0*.\nthc scthllics of the Association in British t'oimhin .six!\nafford delegates from all over tin Dominion an ..|\u00C2\u00BB\u00C2\u00BB\u00C2\u00BB*.r\n(unity to become acquainted with Canada'x Paeifir\n|n\u00C2\u00BBrt\nAn elaborate programme has been arranged, iml the\nentertainment committee has spared m\u00C2\u00BB effort m pro\n-riding opportunities f\u00C2\u00AB\u00C2\u00BBr delegates and their wives to\nenjoy the iconic beauties mrrounding Vsncouver\nMembers of the Greater Vancouver Branch will bt\nhosts of the convention\nM\\nhosts of the convention\nofficial notice has been received by provincial wc\nrotary Walter P Ing of the intention of ever) pruviiin\nin tin- Dominion having representatives nt lhe convention,\nOntario has intimated that imt onlv will thi \u00C2\u00AB\na*\nofficial delegates from thai eit) attend bul in addiii\ntin* chairman of tin* vsrious trade sect ions hsvr Mgi\ntied their intention of being present\nPROVINCIAL CONVENTION NOTES\nBritish Columbia Branch will Meet in Vancouver,\nAugust 10, 11 and 12.\nThe annual convention nf tin* British Columbia\nBoard \u00C2\u00AB\u00C2\u00BBf Ihe KM A will bs held in Vancouver \ug\n10. II and 12\nTheae dates, which arc later than usual, have been\nchosen tot the special reason that resolution* brought\ndown at the Dominion Convention which la also !\u00C2\u00BB\u00E2\u0080\u00A2 ing\ndown at the Dominion Convention, may be fr**!*. dw\ncussed at the provincial iroth\u00C2\u00AB-rinu in outlining activl\nties fur the coming year\nIt is expected that the attendance at thin cotivi ntion\nwill exceed thai of any previous provincial gath rang.\nOwing to the fact that dates correspond with Ihoac 0i\nthe Vancouver Exhibition, and Buyers' Week, when\nreduced fans and the opportunity of making fi\nchases with the possibility of having total Irav*\nexpense refunded, will make a strong appeal\nmerchants of British Columbia.\nA number of branches have already Intimated\nthey will send delegates to the convention, which j\nises tO be of unusual interest, judging from datn\nin possession of the provincial secretary, relative\nDominion Convention.\nIt is advisable that all wishing t<> attend thj*\ning should be sure that their names are i,nl\nProvincial Secretary Walter IV lug. at the earth\nsiblo date, since reservations will, in any ease 1\"\nCult, owing to the unprt dented number \"I '\nvisiting Vancouver this summer.\nour\nling\nihe\n'hat\nmin-\n, the\n,.i.\ni % <\nI |,y\n\u00E2\u0096\u00A0ii>**>*\nliffi' ITO\nI'll*** BRITISH COLUMBIA RETAILER\n19\nConditions in Canada's Footwear Industry\nGrowth of United\nOver 130,000,000, mostly Canadian capital, is in\nvested iu the factories in Canada, numbering about 190,\nwhich manufoclurcr leather boots and shoes. Tin* pro*\nduction beam n deservedly high reputation, but of late\nyears the manufacturers have been passing through a\n:nmI led period.\nl\u00E2\u0080\u009Etst year *J4 ahoi -manufacturing (Irms failed or dis-\ncontinued business, Since the war about four times\nthat number have proved unable to weather the storm\nwhich has assailed this industry more fiercely than\nany other i\" Canada, with the possible exception of\nwoollen manufacturing, Businessea whieh failed have\nin en reorganised or have been taken over by new proprietors, who have endeavoured to revive them with\nfresh capital. Intense domestic competition has com*\npelled the \u00E2\u0080\u00A2*< ptanee of prices which left little or no\nprofit to the manufacturer Although factory selling\nprices uf Ii ots iml shoes have been reduced almost 50\nper cent from the peak prices of 1919, and are now\nhut 30 per cent, above those of 1918, only very mod*\nriate reductions have been made iu wages.\nIn normal times Canadian exports of boots and\nshoes hav ii'\u00C2\u00BBt been of great importance, but during\nthe war and immediately after exports were very\nlarge, and that fact is one of tin* causes of the present\ndifficulties. Canadian manufacturers enlarged their\nplants considerably in order to meet demands, which\nhave now been greatly reduced, lu the financial year\nending March, BUM. the value of exports amounted to\n$304,000, compared with $5,679,000 in 1920.\nThe advance in prices of agricultural products has.\nhowever, Increased the purchasing power of the rural\npopulation, and is bound to stimulate thc demand for\nmanufactured products in general.\nThough prospects look brighter than for some time\npast, Canadian shoe manufacturers are not yet out of\nthe wood. Competing imports of British inanufaetur-\n\u00E2\u0096\u00A0 ix largely man's boots and shoes, have increased durum the past few years to a remarkable degree, thotiirh\nille total imports are less than some years ago, as the\nfollowing table shows, the values being given in thou-\nWinds of dollars:\nImports Into Canada of Boots and Shoes.\nValue of Boots and 8hoes of Leather\nfiscal year\nended March\nProm Cnited\nProm other\nTotal\n81\nKingdom\nCountries\n1913\n$4s;>\n!*p.i, \u00E2\u0080\u00A2\u00E2\u0080\u00A2\u00E2\u0080\u00A2-\u00E2\u0080\u00A2.\n$4,008\n1914\n577\n8,659\n4,*i2!\u00C2\u00BB\n1915\n491\n2,909\n8,400\n1916\n215\n1,905\n2,120\n1917\n17:1\n3.274\nM.448\nbus\n146\n3,017\n3,164\n1919\n7H\n2,815\n2,694\nKingdom Share.\n1920\n94\n2,617\n1921\n358\n1,816\n1922\n335\n991\n1923\n410\n794\nt!>24\n707\nS21\n1925\n1,014\n728\nIII\n1\n2,711\n2,175\n1,327\n1,204\n1,529\n1,773\nThis, for the year ended March 31, 1925, the value\nof the imports of leal her boots and shoes amounted\nto $1,773,000, which is less than that of any year between 1913 and 1921 inclusive. In both 1913 and 1914\nthe imports were worth over $4,000,000. It will be\nseen that the figures have increased from $1,327,000 in\n1922 to $1,773,000 in 1925, but. even so, they are\nmueh less than those relating to the years 1913 and\n1921, notwithstanding that prices are about 30 per\neent. higher today than in the early years of that period, ami consequently values are inflated in relation\nto quantities,\nProm the point of view of the British manufacturer\nthe most interesting feature of the table is the growth\nin recent years of imports from Great Britain, and the\ndecline in imports from the Cnited States, whieh supplies marly all the imports shown in the table as \"from\nother countries.\" por the year ended March, 1925,\nGreat Britain supplied $1,044,000 worth, or just about\nfour times the average annual value for the eight years\njust before the war and nearly twice is much as the\nhighest total prior to 1924.\nCanadian Production.\nTin* decline in imports from the United States is\neven more remarkable than the increase in imports\nfrom Great Britain, and on balance the total imports,\nespecially when quantities and not values are taken,\nhave been very much less since the war than in the\nyears immediately preceding it. In 1923 the production of leather boots and shoes in Canada amounted\nto $45,596,000, and the total imports to $1,632,000, a\nfigure representing 3C\u00C2\u00BB per cent, .as compared with\n4C, per cent, for all imports. Such figures show that\nthe imported product is not n very serious competitor\nwith the domestic production.\nFifteen or twenty years ago British boots and shoes\nwere rarely seen in Canada, the market being held almost entirely by Canadian and American manufacturers. At that time the British manufacturer went in\nmore for quality than for style, and the shape and last\ndesired by the Canadian consumer were lacking. British boots were excellent in quality, bur seemed clumsy\nto the average Canadian. Styles in the Dominion followed those prevailing for the time in the Republic,\nthough extremes in such styles were never in general\nfavor and did not find extensive acceptance in tho\nDominion. Now. however, thc improvement iu ma-\nchinerv and methods of production in British factories, 20\nTHK BRITISH COLUMBIA RETAILER\nJul\ni\\nlargely the result of American competition, has been\naccompanied by an improvement iu design without any\nsacrifice of quality. This factor combined with oner-\ngctic sales organizations, has ousted the Americans\nfrom the premier place in the Canadian import trade,\na position which a few years ago they held to be impregnable. Thc result is that the British manufacturer\nbenefits substantially, the Canadian manufacturer is\nnot affected, and the Canadian consumer enjoys the use\nof boots and shoes of a better quality than those imported from elsewhere.\nOf course, the British manufacturer is assisted in\nthe Canadian market by the operation of tin British\npreference rate of duty in the Canadian Customs Act.\nThe general tariff on leather boots and shoes, which\napplies in thc case of the Cnited States product, is 30\nper cent, ad valorem, while the British preference rate\nis 17*\u00E2\u0080\u00A2_\u00C2\u00BB per cent. In addition, this advantage is increased by a discount of 10 per cent, of the tariff in the case\nof British shipments when made directly to a Canadian\nport. The Canadian import duty naturally affords\nsome degree of protection to the Canadian inanufaetur\ner. but with the preference clause it also protects the\nBritish manufacturer, for if tin* imports from all countries were allowed into the Dominion free of dul) the\nBritish manufacturer would find it difficult, if imt impossible, to compete there against the powerful shoe\nmanufacturing concerns of New England.\nFALL SHOE TONES TO HARMONIZE WITH\nHOSIERY COLORS\nIn a supplement to tin* 1925 Call Color Card recent-\nly released for general distribution by tin Textile\nColor Card Association of New York, there i.s contained the six shoe and leather colors selected by lln* joint\nColor Committee of the Allied Shoe ami Leather Associations.\nThese colors will be found to harmonise with many\nof the new silk and wool shades as well as tin* hosiery\ncolors soon to be issued. This is resultant from the\nclose co-operation of the various committees in their\nselection of colors for Call ami Winter.\nAutumn blonds one of the shoe and leather colors,\nis a natural shade paraded on the 1925 Call card by a\nwide range of beige tones, whieh are still so much iu\nVOgtte, tones of subtle nuances such as bloiidiue. noil\ngat, bisque and hamadaii ami mosiil in the ensemble\nwool and silk group.\nIndia tan. a soft ami lovely brown, also Itugbj tan.\nof a golden * till combines with many silken colors ami\nmay be matched as well to hosiery colors found on the\nstandard hosiery color card. Woodland brown, a deep,\nrich shade like autumn foliage may be worn with many\nneutral tones which have the same subtle suggestion of\npurple as Sarouk ami Kermanshah.\nRosewood, re-oehoed in leather, from the 1925\nSpring season card, is one of the most important colors\nin this group. It is of rare beauty iu color as well as\nin name\u00E2\u0080\u0094rosewood or bids de rose, iu exquisite harmony wit lit a host of shades to be particularly emphasized in any forecast for Call, such as Sierra, Cordova,\nKoreo and Sonora.\nNatural grey, one of the most popular shades of\ngrey, is in the same family as the group portrayed in\nsilk called moonbeam, frost grey and (lint.\nPRINTED CREPE TO CONTINUE POR 8UMMER\nDRESSE8\nlnoliu\nfashion V pivl'i reilCC I'm* printed er. p, this Spring\nwhether combined in the ensemble null with nil,\nterials .u* used for afternoon and sheet frocks !\ncome so marked that this style j\u00E2\u0080\u009E n,,w f,\u00C2\u00BBuml\nmaterials for Summer dresses Combined witharii\nsilk, a verj allraetive effect is obtained in all v,.l(|, *,\nami colors with self-toned stripes ami cross-bars \u00E2\u0080\u009E\u00E2\u0080\u00A2\nartificial silk Bmbroiderctl ami brocaded silk and pot-\nton combination have bun popular, but tin demand\nfor the printctl crepes has become no great in Canada\nand tin* Clllted Stales that Knglish manufacturer* L,\,\nevolved ji inu lim lln printed silk and eotton Thi-.\nmaterial cornea in widths of 3*8 Inches, in mauve, iiim**\nbrowns ami teds, with printed flower and conventional\ndesign in contrasting colors A material turn]* ni nrtl-\nflcinl silk and eotton crepe* is, naturally, very much\nless cXpemdve than the original crepes As a m*u not.\nlerlal for Summer, its popularity prombtes t*> i\u00C2\u00AB great\nMALE HEADWEAR\nWider Bnmi Por Pall\nThe prevalenn of wide brimn in Ihi straw hat* this\nMason will undoubted!) nave sonti effect on confirm-\ning this nioile in f. It hats fur fall Tin* \"American\nHeller\" stctes ihal brims of 2:V| and 2\ Inches ait\nfinding inert uteti support in lhe fail orders ul retail\n\u00E2\u0080\u00A2 r*s, and lhal even I inch brims ate nut Uncommon It\nalso notes tin tendency for wider brims with n flange\nhaving lim*, of sn upward sweep at tin* sides that\nwhieh characterised spring beta\nBound edges \u00E2\u0080\u00A2-Milium to be favored, ami iu fact an\nmore wanted lhan ever, bui th. D'Oraaj curl which\nwas the l>;>ling effect iu t. spring is no |oiik-< r sii\npreme, and tot fail a medium round ent I will bf equal-\nly in demand Tie com bins tion of flatter st I snd smaller curl makes the Ihrw-ineh brim today reall) loo*\ntin* part, in i ontra distinction to the high toll and heavy\nenrl whieh made some ol the wide brimmed ipring hat*\nlook quite moderate\nWhile the wii|, loin, seems to be the immediate goal\nnf fell hat Style, and praelieally in every case I hi \u00E2\u0096\u00A0\">\u00E2\u0096\u00A0\naccustomed to the wider effecta of spring and atiwtaef\nw ill in- ready lo secepl a more generous brim dm* union\nlhan last Reason, it would be obviously unwise I\"1 !'\"\nretailer in a eoniuoitv white 'JV. Inch brims hav been\nthe favourites to jump too abruptly to tin \u00C2\u00AB** It'll\nXineh effecta On tin other hand, when* the) hsVJ\nbeen taking '2'\ and 2'4, inch brims, the \"J:s and I\nwidths will be readily BCCcpl d for fall\nPearls ami grays continue to be tl\u00C2\u00BB bin silli'i\nto thc retailer for fall These, of course, will lie\nby a variety of trims, giving the en*Ire hai a till\neast, according to the baud, whether it be black\nbrown or green This variation h.iidlv h eno\nient to save the vogue of grey from -v *n!ilal Wfti\nend lhe adventurous retailer, with the ability '\"\"\nligc to sponsor a new color boldly, shoul-! i'i'\"1 I\nJoiners receptive (iml even though he utijrttl not\nthe current of the fashion, should be able In ''\nfew extra sales by offering a welcome wricly.\nI\nI'll\nIII\nhi\nni\nin.\nis-\na 1925\nTHE BRITISH COLUMBIA RETAILER\n21\nThe Summer is Now \"Dress Up\" Time\nMen Now Pay More Attention to Their Clothes in the Summer Than in the Cold Weather, so Thsre Should\nBe No Letup in Efforts to Put Over the Idea of 'Dress Well and Succeed \"-Apply it to Outing\nand Sport Togs.\nInstead of the Usll.il \"hot weather blues\" the retail-\ner can sing an entirely different song this summer, if he\ntakes advantage of every opportunity that presents itself for pulling over the \"Dnss Well and Succeed\"\nidea Tin* hot weather would appear to be a very poor\ntime tn talk about business building campaigns, but it\nis ipiite evident that the logical time, in which thc retailer ean plan out selling ideas, ami experiment with\nthem is al tin* time when he is not rushed with details\nof work In h;s store A certain amount of summer dullness is inevitable Why not take advantage of this to\nboost along the idea of MDress Well ami Succeed\"!\nThis summer promises to be a rather notable one in\nregard to dn ts Both men's ami women's apparel have\ntaken on a colorfulnesa not equalled iu the experience\nof the present generation So far as women arc concerned, tho** who dress in quiet, sombre colors are the\nmost conspicuous, ami men are wearing colors that\nWould just about have started a riot a few years ago.\nThink what a sensation there would have been had a\nman worn one \u00C2\u00BB(f tin new jacquard sweaters ten years\nago Now they ate seen in the windows of men's wear\nstoics in e\( rv eitv and on the golf links or the street\nIhey pass without comment. The brilliant neckwear of\ntoday would have biased like a torch ten years ago.\nWe scarcely notice It now. The popularity of tweeds\nhas clothed men iu garments several degrees lighter\nthan was cvt r before the case in this country, and the\nproportion Of linn who wear grey tlannel or homespun\ntrousers, or cream flannel trousers during the warm\nweather has increased trcmcdously.\nThis summer will see clothes that will attract attention ami consequently more thought will be given\nto clothes than has been the case for a long time. Anything pertaining to clothes will be a matter of interest,\nand this in Itself affords the clothier ami haberdasher\na big opportunity to pill over propaganda work for\n\"Btess Well and Sik d.\"\nNo special plan is more effective than the persistent\nshowing in window displays ami the persistent advertising of this slogan. The biggest danger it is faced\nwitht is that retailers who did somehting with this\nslogan during the spring season will neglect it during\nthe hot weather, audit ng real deal of its effectiveness\nwill be |ost\nPor In-Betwccn Seasons.\nWhen you come to think of it the time when the application of this slogan will do the greatest good is not\n\u00C2\u00AB of chiffon of floating, fluttering petals, with\nwhich one wears the stunning white Spanish shawl,\nMuch .arlier iu lhe season. Chanel created a \u00E2\u0080\u00A2'kick-\npleat.\" a small inverted pleat, which gave movement\nand variety to the usual tailored simplicity. It seems\ntn have taken lhe mode l\u00C2\u00BBy storm, for not only is it\nvecu in mosl smart sport elothes. Imt appears in a gnat\nmany afternoon frocks, ami some of the evening frocks\nThis pleat has heen enlarged upon to include perhaps\nseveral pleats across the bottom of the skirt, or to comprise a group of pleats at one side or at the front nf\ntlie skirt.\nThe flat hack, with all fullness placed in tin- front\nof the dress, has been so very smart, ami now Martial\net Armiliul have launched a flare for the hack. After\none glance at the changed silhouette, one wonders it\nsuch a change will be allowed to come to pass. Certainly the innovation is not a flattering one to thc figure, slim as one's tigun has of necessity become, It i*\nhard to imagine the silhouette returning to anything\nlike the old bustle.\nWide brimmed hats are very much to the fore at\npresent, and the large hat that is trimmed with velvet\nribbon is by far the smartest. For the most part, taffeta is the*favorite material iu use. although a great\nileal of straw is shown in different weaves. Itnnkok.\nk of course, still the most chic, hut it is nearly\nalways seen ;n the small hat. Purple is being worn P\ngreat deal, ami usually accompanies a frock a few tones\nlighter in shade.\nThe vogue for pastel shades is not exactly passing,\nit is still very smart for sport clothes and accessories,\nluit the smart woman is seeking something a little more\nvivid for evening frocks. Km broidery and beads are\ntrimming many of the important gowns in great brilliance. Fringe is still being offered, while applique is,\nas usual, a favorite trimming. Velvet is extensively\nused for bindings, flowers, and girdles on chiffon and\nlaee frocks.\nIlloiid satin and metal cloth continue in popularity\nfor tin* evening slipper, although a great many variations and combinations of materials are being shown.\nSmartest among these is a slipper of woven silver and\ngold metallic strips. For afternoon wear, kid and alligator are being worn to the greatest extent.\nHUDSON'S BAY REPORTS PROFITS UP\nC333.733.\nThe Hudson's Hay annual report, presented recently in London, shows an increase in net profits, exclusive of land sales, of \u00C2\u00A3333,730. Fur collections decreased.\nLand sales were \u00C2\u00A3238,484, whieh. after meeting all\nexpenses and placing \u00C2\u00A325,554 to capital reserve, leaves\na deficit for the year of \u00C2\u00A38,536,\nA dividend of 10 per cent, was paid in January and\na further dividend of 5 per eent. with a bonus of 5 per\neent. less income tax. making the year's total from\ntrading, account 20 per eent.\nUnsold lands in the company's possession January\n31, 1924, amounted to 2,882,412 ocres,\nCommenting tin the eompany's report the London\n'inancial Times says: \"The lagging of land sales is an\nunwelcome feature, showing that the opening up of\ncultivatablo areas in Canada needs quickening. 24\nTHK BRITISH COLUMBIA RETAILER\nWHY CUSTOMERS BbY TRAVELLERS WE HAVE MET\nmu\nIty Paul W. key.\nAll of us have certain qualities, All of us have certain likenesses. The -psychologists call them \"ill\nstinets.\" They are lln* very fibre of our beings, bred\ninto us through thousands of years.\nWhenever you approach a customer, you may be\ncertain lhat the following Instincts an* a pari of him.\nThey are levers to sales. Learn to operate them.\nSelf Preservation\nThe first instinct is self-preservation.\nHack iu the caveman days man fought iu order to\nprotect himself from wild animals ami other cavemen.\nHe fought hard. For centuries the human race has\nstruggled for enough food, shelter, and clothing to\nmaintain existence.\nHut now. self-preservation has an entirely differenl\nmeaning. People are now struggling for certain kinds\nof clothing, food, ami shelter. If you can show them\nthat a certain style is being worn, they will huy\nWe are not satisfied with \"just food.\" We musl\nhave tropical fruits, and the hramls must !\u00C2\u00BB.* right We\nare not satisfied with \"just shelter.\" We musl have a\ncertain kind that expresses our Individuality. Wc\nare fighting to preserve a new kind of \"self,\" It is\nthe \"social self\"- -what others think of us.\nAnalyse the customer. Sav to yourself, \"What in\nthis man lighting for! Is it social esteem * Is it money '\nIs it education'\" Pull the corresponding lever ami\nsee if it will not ring up sales. All nf us haw a kind\nof \"self\" we are trying preserve. The salesman's iuis\niiiess is to locate this motive and use it.\nThe next instinct is posses.sion. When you get a\nthing in your possession the tendency is to hang mi to\nil. I like to experiment with children. We are all just\nbig kids after all. A mother is buying a doll fur her\nlittle daughter. The dull is put in the child's hands\nHer mother than says. \"Now give it tu the man so he\nean wrap it up.\" Does the man get the doll? Mo, that\nchild hangs on to it and refuses to let it go. because the\ninstinct is strong to keep what we have in our posses-\nsioii.\nA merchant displayed a lot of flashlights on an\nopen talde in his store. Customers would pick up a\nflashlight, press the little button, and many were hrok\nen. It was decided to display them iu a glass ease\nHut it wasn't long before they had to put them on tIn-\ntable again. There were none broken when displayed\nin the glass ease, but there were also few sales. IW\nsession, even for a few seconds, apparently stimulates\npurchasing\nVanity.\nThe next instinct is vanity. Everybody is vain.\nbut some people are more vain than others, How can\nyou appeal to this instinct.' Kirst, by calling customers by name. When you call a customer by name,\nyou compliment him. you appeal to his vanity. When\nyou say, \"Good morning. Mr. Hrown.\" you single the\ncustomer out. you individualize him, you make him\nappear more important.\n(Jet interested in what the customer talks about\nRepeat some of his remarks. Appeal to his vanity by\nshowing that you are endeavoring to phase him.\nCompanionship.\nThe next instinct is companionship, Ninety-nine\nper cent, of people like to make companions and\nDavid Hoekaday, whose photograph is rein.. ,.,.i\nlure is one of the representatives of that \"Naliotiallv\"\nknown f 1 i'i ti Tin Thus Davidson Mfg Co |,i,| \u00E2\u0080\u009E\u00E2\u0080\u009E\u00E2\u0080\u009E\nof the old depends bios established in I860, mV it la\ninteresting to note that tin Vancouver Is |i\u00C2\u00ABi\ |\nr T..\" including as it dies. W S Hover, || M M*|,(t*|\nand Dave Hoekaday\nDave i** one \"f th.* most popular members of ih< op,\nder. his good nature ami willingness io hi lp, whenever\nand wherever po-wdbte, moke him a real nssr? tn ;*,,\nI c*iv as wi II h*. tu thi tinn lo represents\nSpeeiali'mu as he does, in Knauulled and Hheel\nMetal Wares,M you can rcadll) understand whal in\nacquisition he i* t\u00C2\u00BB\u00C2\u00BB th. membership committee in iheir\ntight to r* tain the famous Cram! Council ' si!*.- \u00E2\u0080\u00A2 rup \"\nDave is interest, d iti all kinds of good wholesome\nould ior sports and io verj keen on helping lht young\nsters of our members to learn how in \"play Ihe gnu'*\nfriends Only sbotll on,- per cent of ut sre hi rmitl\nIntroduce info your sabs talk things to show hos thr\nmerchandise will lo lp make friends for the purehssel\nI went into a furniture store t\" Imy a \u00E2\u0080\u00A2!?*-%\u00C2\u00AB n|o\"f I\nhad a certain price in mind Afii r showing me severs!\nin my price elans, th.- clerk said \"I will sill yon tor\none you came in for. hut I want you lo see !'lls \"\"''\nalso \" ||e sliownl me a higher priced dsvetlpoti nl1''\ngave a gi\u00E2\u0080\u009E,d sales talk picturing t*\u00C2\u00BB no* how my friends\nwould enjoy if II. sold me hy pulling ihis level \"'\ncompanionship\nParental\nThe next instinct is the parental father and mother\nlove A man who i, selling vacuum cleaners plcturi\nmothers how their children playing on the carpet* -.*<\u00E2\u0096\u00A0\ndust iii their lungs He pictures 'he Inluriomi \u00E2\u0080\u00A2 'H''\n(pieiiees so vividly that mother* can almost set\nhear e coning up the street, f\nHe than shows how a vacuum cleaner lakes\nthe dust ou! of carpets This argument has n ' >M\nappeal\nI believe in nppciling to the parental in*-*1'\nlong as it is honest and fair to do SO, hut I dm\nlieve iu nulling en the heartstrings of mothers ,!\nam nrettv sure whal I say is true\nThis is * powerful instinct I'se it when J\njustled in doing ho.\nSll\nIV' 1925\nTHE BRITISH COLUMBIA RETAILER\n25\nThe R.M.A.\u00E2\u0080\u0094Its Functions and Its Influence\nBcncrtts of Association Shared Equally Between Retailer and Community.\nof less than live dollars in value. The Conditional\nSales Act, or rather the amendments secured to that\nAct. at the last session of Parliament, are of perhaps\nmore importance to the individual citizen who sells a\nsecond ham! ear than to the Automotive Section of the\nRetail Merchants' Association.\nProm the time of the first organization of the re-\ntailors, their Association has had certain definite views\nwhich might truly be called \"ideals.\" Everyone recognizes the change that has gradually come over the\nbusiness .of merchandising during the last twenty years,\nintroducing into it a spirit of competition whieh is\nThis is an age of co-operation, combination, amalgamation, Tin individual citizen standing alone in\nany British speaking country was never so powerless,\nhence the increasing trend to group Into societies, associations, unions, amalgamations, so as to give to individual opinions ami aspirations the weight of numbers n\" of capital, Labor was never so well organized as it is today, Great commercial interests arc every\nday pooling their interests by means of mergers, Commercial understandings between shipping companies\nand between great allied enterprises are accepted facts.\nThat catchy phrase \"Cnited we stand. Divided WC\nfall.\" has, after many years, become a part of our lives.\nIt is part of our parliamentary system ami works right\ndown through our commercial and social structure until today tin most unimportant of us belongs to some\nsociety, brotherhood or association\nIt is a curious fact that the retail trade of the Do.\nminion was about the last, large body of allied interests to form an association, ami it must he remembered that collectively they actually represent the largest\namount of capital invested iu the Dominion and are\nprobably the biggest employers of lahor.\nThe growth of this Association has lieell slow but\nvery sure. It was a lug undertaking to bring together the tens of thousands of retailers scattered all over\nthe country.\nTin* founders of the Association could offer no inducements in the way of increased profits and iu this\nihey differed very mueh from the associations of interests lugger iu point of individual capital invested\nhut insignificant in point of numbers. Such associations or whatever you care to call them, can effect immense savings by a pooling of purchasing power and\nmanagement The necessity of such merging of interests is the natural result of the deadly keen competition\nwhich has become the normal condition of the commercial Structure from manufacturer down to retailer.\nThe retailer had no such inducements to become associated. The inducements held out to mm were simply the advantage of uniting for the purpose of obtain-\ning new ami amending existing legislation that affected\nretail merchandising The advantage of having central offices for the settlement of trade disputes, the collection of accounts, the advantage of heing able to con-\nMilt their Association's lawyers, make use of thc traffic department and such like services, iuvaluahlc to\nlhe country merchant.\nMany fai sighted retailers not only joined the Association at its inception but worked for it with such\nenthusiasm that it was from the start an assured sue-\n\u00E2\u0080\u00A2\u00E2\u0080\u00A2ess. Prom its commencement the Retoil Merchants'\nAssociation has always had the good will of other\nassociations of a similar nature interested in commerce\nand above all they have had the good will of legislative\nbodies and the general public The reason is that the\npolicy and work of this Association is purely unselfish\nami in a great measure educational.\nThere is not one piece of legislation obtained by the\nAssociation that is not of equal benefit to the community as to the retailer. The Small Debts Act. Conditional Sales Act. ami unite recently tin1 Dominion\nStamn TVx Act. of which every citizen will feel the\nbenefit when he finds it unnecessary to stamp cheques\nsteadily increasing in its intensity.\nThe Assoealion believes, and its members believe,\nthat the right ami proper way to meet competition\nfrom w hati ver source it comes, is \"service, service,\nservice\"; honest and fair dealing, cheerful and effie\nlent service to thc puhlie whose servants they are. The\nbuying puhlie are keenly appreciative of good service,\nand arc always ready to reciprocate.\nThe Association has another ideal, which is to bring\nmanufacturer, wholesaler and retailer closer together\nand to induce them to see and appreciate each others\ndifficulties ami have some kind of fair trade platform\nthat will fissure the husiness of each interest coming\nthrough clearly defined and legitimate channels. Cooperation of this nature would help the retailer in his\nefforts to give still better service and value to the puo-\nlic.\nThe measure of service given by the Association to\nits mem lars is the measure that is asked for. Some\ndo not need these services so much as others, but they\nwork for their Association just the same on the generous principal that they are helping their brother retailers ami the retail trade as a whole.\nThc Provincial Convention which is held each year\nis a very line thing. It gives every member the opportunity of meeting his brother merchants and introducing into the work of lhe Association a spirit of camaraderie and good fellowship that is all to the good.\nThe Retailers' Association stands four square for\nbetter merchandising. Much useful information is published of a helpful nature, to attain this end. The\nspeeding up of retailing has heen so rapid that it is\ntoday less oi a trade than a profession. The general\nmerchant of today has to carry a very large stock of\nTHC PURE WOOL\nUNDERCLOTHING\nTHAT WILL NOT SHSINS\nPoints to consider\nwhen owing UnowTwesnr\n^Ht MAKER\nTHC NAME\nTRAD!\nMARK 26\nTHK BRITISH COLUMBIA RKTAILKR\ninfinite variety. He needs to be a keen buyer, good advertiser, first class salesman, and give a generous measure of cheerful service. Doth he and his brother retailers have to make a constant study of their business,\nalways striving for improvement along the lines of better merchandising, and by means of their Association\nthey arc abb to keep pace with the times and gradually\nand continually effect improvements necessary to face\nall competition.\nBriefly, the Retail Merchants' Association exists for\nthe protection of thc nailer, helping him to attain a\nhigh order of merchandising and securing for the public service, coupled with the gootl values that result\nfrom skilful buying. Self interest plays no part in its\npolicy. Improved methods of business, improved legislation are of equal benefit to thc community and the\nmerchant, ami the retail merchant can only realize on\nhis efforts for improvement by cashing iu on resulting\npublic appreciation.\n(Ince each year the members of the Retail Merchants' Association meet in open convention. It is the\nretailer's great opportunity to keep abreast of the times\nby exchange of thoughts, ideas ami difficulties. Many\nof the latter can be removed by discussion, mutual understanding ami legislation. It is the duty ami nothing\nless than thc duty of every member who has an idea, a\nsuggestion, that would be of benefit to do SO. Underlying all the Association's work, and there is much\nsplendid work done by individual members as well as\nby the Kxecntive. there is the great pleasure ami satisfaction of knowing that the efforts of each member,\nwhile of benefit to himself, are also benefiting his\nbrother merchants and tin* community in which he\ntrades ami lives.\nCANADIAN WOOL CLIP.\nFleeces of the 11)25 wool clip already have commenced to arrive at the war-house of the Canadian Cooperative Wool Growers of Saskatchewan and Manitoba branch iu Region. The big ruch is expected this\nmonth.\nA phenomenal Increase in the membership of the\nbranch is reported. A total of Hi!) in the two provinces\nhaving contracted to sell through tin association 14\n433 fleeces as against 424 growers with 23,029 fleeces\nlast year.\nA Dead One.\n\"Boss. I must have a til) raise,\" said a young clerk,\n\"Vou have had two raises in the last two months.\"\nreplied the Old Man. \"Why do you ask for another*\"\n\"Well, sir.\" said the young fellow, \"I know you\ncan't get along without me.\"\n\"But suppose you should die. what then?\"\n\"Well, yon WOUld have to struggle along without\nme, I suppose.\"\n\"Then you may consider yourself dead.\" replied\nthe boss.\nA Bad Mistake.\nTeacher\u00E2\u0080\u0094\"Johnnie, I am surprised at you; you\ndidn't wash your face; I can see what you had for your\nbreakfost this morning.\"\nJohnnie--\"What?\"\nTeacher\u00E2\u0080\u0094 \"Kggs,\"\n-lohmiie\u00E2\u0080\u0094\"Shucks, that wasn't this morning, that\nwas yesterday morning.\"\n'ii (lame l\u00C2\u00ABoad\u00C2\u00BB '*'* load* In sll -in the only ii \u00E2\u0080\u00A2 of\nSheila that will enable >\u00C2\u00AB>u lo pul simplification \u00C2\u00BB* Applied * >\nloaded shell* Into practice 100%\nHeminictun (lame l4>ad\u00C2\u00BB are the fSfJ tost the blfheftfi .:\nabut Sheila e%er developed from the at*fulpoint of ihootttlf\nqualities and material used In their manufacutr\u00C2\u00AB< Th< *. tt*\nloaded with the finest qualit* long hair felt wads, highlit gr4d\u00C2\u00AB\nAmerican Smokeless Powders In Kemlnetnn fam\u00C2\u00BBu\u00C2\u00AB NMro Club\nCases tHhe||\u00C2\u00BB> Thorough!) wetproof. top \u00C2\u00BB.\u00C2\u00BB*! . crimp sttd I\nRentofioo'i patented, etriu\u00C2\u00ABi*e feature\nKemlnfton t\u00C2\u00BBam\u00C2\u00AB- l-oada are the only Loaded SH\u00C2\u00ABiis OB Uw '\u00E2\u0080\u00A2\u00E2\u0096\u00A0*\u00E2\u0096\u00A0\nket (hat are loaded on (he minr MtSHttflf principle a\u00C2\u00AB big *J*Mi\n(fpOlUOf) and militar* BSftrMfSS to a predetermined Ofil\naiandard of velorlt) Kemlnftmi QtSM Lostfl \u00C2\u00AB!\u00C2\u00BB\u00C2\u00AB> pon** tt\nform patiern and pefictration with moderate recoil\nHemlnKton (lame l/iad* will outshont an) make or brand\naperlfted loads on the market One geed OSlj l-SOOl I A\nHemlitfton tiame Ixiada to Im- thoroujehh cotniimd of the name of the gain.- hunted In\n'ocallly.\nBuild a Successful Business With\nRemington\nItemlneton'a FREE DeeJer service Hales helps. *ltiilo* \u00C2\u00ABli\u00C2\u00AB| \u00C2\u00BB\nmerchandising mtfesliOBl and Uemlr ifton'a itttpefldOW lll*p*1\nround nationwide adverflslnir (ampalen will help fOM letl *'\nlirearma. ammun.tlon. cutler) and a complete line el liun!i\ncampers' and trappers' equipment.\ni'lace your Fall orders now for RtttlBftOB GSffli U&Sdi \u00E2\u0096\u00A0'\nour salearnan and we will send )ou a liberal suppl) Bt \u00E2\u0096\u00A0>\u00E2\u0080\u00A2'\nlain* matter. Including one of our eye catching colorful W\ndow Displays-VHKK of charge transportation charges ;\npaid.\nRemington.\nFirearms Ammunition Shotguns Came Loads Cutlery Cath Regi*(\n\u00E2\u0080\u00A2 \u00E2\u0080\u00A2 1925\nTHE BRITISH COLUMBIA RETAILER\nregular special prices, to prominently display u \"sur-\nprlso\" special.\nA daring retailor uses, on Oceanians, n \"lowest-\n|uiccinto\vn\" special.\nStill another has u \"gratitude\" Bpeclal\u00E2\u0080\u0094one on\nwhich lie takes u loss, frankly offered in appreciation\n(lf thti business customers arc giving him.\nCircus Stuff in Gopy\nWe have had presidents, and many famous men,\nwho turned t<\u00C2\u00BB lurid detective stories for relaxation iu\nliterature. Personally, we confess a similar interest\nfor bargain advertising of this type, the kind copied\n(lonely after circus-hill methods. There are plenty of\npeople who \u00C2\u00AB(t fully as much pleasure from reading\n;i circus hill, of the old time variety, with its numerous\nalliterations and its many syllabled exuberances of language, as from witnessing the performances and\nviewing the animals. Sometimes much more pleasure!\nAn artist with words can just as surely paste romance\naround a bargain sale.\nA \"bargain wizard\" held a sale for a merchant in\nour town a few weeks ago, Not the smallest and IcJjst\ninteresting feature of his \"wizardry\" was to forecast\nin advance for the merchant within three or four hundred dollars of the total receipts of a sale which ran\nto a number of thousands. Reference here, however,\nis primarily to tho fact that thc word, \"bargain\nwizard,\" was played up in all sale advertising. Advertisements were jammed full of copy, much of it in small\ntype. It was exciting advertising literature, besides\nwhich thc run of bargain advertising in our town was\nSunday school talcs of Willie Smith, who never played\nwith naughty children. The old time thrill of the circus hill, produced hy the clever and inspired writing ol\nthe publicity man was duplicated in this,\nOn the other hand, a very -successful bargain sale in\nthis same town was recently held hy a merchant who.\nin his copy deliberately treated thc affair in a humorous light, He actually joked about the bargains, He\nmade humorous references to other bargain sales with\nwhich the town was flooded. People laughed\u00E2\u0080\u0094and\ncams to his store and bought, because, somehow, he got\nover the idea his sale was a genuine bargain oppor-\nWtao Beads Bargain Advertising?\nEvery retailer, probably, husbands the idea that,\nno matter how alluringly bargain advertising is written\nonly a section of the community will be interested in\nit, and will respond to it. This is absolutely right.\nThe re are some people, who, on principle, though they\nmay read some bargain advertising, will never buy\nfrom it.\nSome interesting light on this question is thrown\nby a \"price\" store, whieh every now and then holds a\nspecial sale and floods the eity with hand-bills. This\nis a fairly large eity, with a definite wealthy elass.\nThere is a small section of the eity it does not cover\nwith hand-bills because experience has shown distribution will not pay. This is where the wealthy live.\nThe percentage of houses not reached is around ten\nper cent.\nIu other words, at least on occasion, advertising\ncan be distributed to ninety per eent of a territory's\npopulation with business-like prospects of profitable\nresults. Undoubtedly in many communities, especially of a rural nature, it can be distributed to practically one hundred per eent.\nSome of the least successful bargain advertisers, arc\nthose who use the stimulant continually. And, on the\nother hand, to make a complete picture, it should be\nstilted that some of the most successful bargain advertisers are those who use such little copy\u00E2\u0080\u0094exclusive,\ncharge account stores of very high standing which on\nrare occasions use priees to move goods. The public\nhas a surprising habit of rising enthusiastically to such\nba gain events.\nA Hog Story.\nTourist\u00E2\u0080\u0094\"What's that beast t\"\nNative\u00E2\u0080\u0094\"That's a ra/orback hawg, suh.\"\nTourist\u00E2\u0080\u0094\"What's he rubbing himself on thc tree\nfort\"\nNative\u00E2\u0080\u0094\"Jest stropping hisself, suh, jest stropping\nhissclf.\"\nTHE VALUE OF A SATISFIED CUSTOMER\nRealise what one satisfied customer Is worth. The H tall Credit Men's National Association recently sent oul\nquestions on Ihe subject \u00C2\u00ABo a latfS number of stores allllUted with It. One store reported that nn Investigation of\n100 esutomer account* which were newly opened by tl a year ago showed an average net profit\nsix months later of $8.00 each, which would Indicate $1,000 net profit for the 100 for a year.\nOne lame store said that fitly new accounts, taken at random, Indicated au average net purchase of $117 for the year. A prominent speaker at a recent convention of the Interstate Merchants Council gave It as his opinion after careful study, that the average customer on the\nbooks of a clothing store, for Instance, represented a cash value of $85. Get yourself In the\nhabit of visualising a definite amount of money, whether tt be $25 or $100, flying out of your\ndoor wlih every disgruntled customerwho goes uway from you, never 'a return. 30\nTHK BRITISH COLUMBIA RKTA1LEK\n\u00E2\u0080\u00A2Tilly\n:\ni\ni\nROASTS!\nSalads an* the thing on tin* lalde just now, Imt it\nwon't lo* Iniiu before |M*i.|i|r will want Koinctliili-U\nmore substantial.\nThey'll want roasts, And roasts mean they'll\nwant gomething tfl roast in.\nNothing Mils the lull like Davidison'* Crown nnd\nSterling roasters, in enamelledware or abeetirou,\nround or oval,\nThey make the best roasi taste better.\nAmi. incidental! v. it's time you trot in your order,\neither through our salesman or direct\n7Ai $*\u00C2\u00AB+** \u00C2\u00A7a/#m&\"\nV\n^ranches:\nEstablished I860,\nHead Office and Factory: MONTREAL\nToronto Winnipeg Saskatoon Calgary\nVancouver HO\nTHK BRITISH COLUMBIA RETAILER\n31\nHARDWARE, OL and PAINTS\nmARKBTS AT A GLANCE\nManilla Rope.\u00E2\u0080\u0094New prices have declined one cent,\npound. The Manila market is considered unsteady.\nKing Cutter Razors. Kinu Cutter razors are now\nhigher in price. The prices SaOW shout live per cent,\nhigher than old prices,\nBolt* and Nuts\u00E2\u0080\u0094Dealers state that orders have\niccii fairly good. Stocks an* in good condition with\nirieen unchanged.\nBuilders' Hardware.\u00E2\u0080\u0094 Orders are coming in nicely\nmid jobbers an* pleased with the volume oi business\nlln y arc doing Sales have increased over those of last\nyear, Prices have remained firm with no change re-\ncurded.\nShells and Cartridges.\u00E2\u0080\u0094Hooked orders for shells\nand cartridges are now being shipped out at advance\ndating.\nNiagara Mounted Grinders. \u00E2\u0080\u0094 Niagara mounted\ngrind stones .in* now quoted higher.\nCow Bells.\u00E2\u0080\u0094A slit-ht decline is noted in the new\n([notations ou cow lulls\nAutomobile Accessories\u00E2\u0080\u0094Mom no nt of accessories\nhas lm n good during the pa.nl few weeks, Tins are\nnlto filing well The hulk of thc orders are for Inl\nine\nediatc delivery. Prices are the same.\nMiners' Lamp Wick lower. New prices slow s low-\n1 lint' in price of four cents a Ih.\nWire Nails Decline.\u00E2\u0080\u0094Wire nails decline. Latest\nprices show a decline of twenty-live cents a ken lower\nthan old bast price.\nLace Leather\u00E2\u0080\u0094t'oeheco laee leather. New quotations show a slight decline.\nLawn Sprinklers.\u00E2\u0080\u0094Tollman line of sprinklers lower\nhy 121,4 to 80 per cent.\nCrescent Wrenches.\u00E2\u0080\u00940re seen! wrenches are now\nlower in price. Tin- new prices show about nvo pet\n11 nt. lower than former prices\nLoose Grindstones- Loose Grindstones advance in\nprice. New notations show advance of one to one ami\nhalf cents a Ih, according to size.\nAdvance in Certain Watches.\u00E2\u0080\u0094Prices have been\nadvanced on Ingersoll jewelled model watches. Non-\njewelled models remain unchanged.\nHeavy Sale of Nails at Present.\u00E2\u0080\u0094With considerable\nnew construction and repair work in process at present throughout this district the sale of nails has kept\nup constantly in splendid volume.\nSales of Shovels Continue Steady. \u00E2\u0080\u0094 Distributors\nstate that sales of shovels continue steady. Active\nconstruction work and farm work stimulates sales at\npresent.\nRefrigerators.\u00E2\u0080\u0094Priees ore the same at last year.\nGlass.\u00E2\u0080\u0094Sales have heen fair. Stocks are iu good\nshape and priees are firm.\nOil Stoves \u00E2\u0080\u0094 Demand continues good with priees\nunchanged from those of last year.\nPainting Materials.\u00E2\u0080\u0094Prices are holding around recent levels Current demands are good.\nNEW GOODS ON THE MARKET\nWater Gun for Garden Hose.\nThe Petihcrthy Injector Co. have introduced a new\nlawn spraying device known as the Penberthy Water\n(Inn which can he used in the same manner as an ordinary hose nozzle or used as a lawn spray without changing any parts.\nNo 3903. Retinned Potato Ricers, malleable frame,\naiamd(,r :|., ins., depth :r.ns.; weight per do/cn-1 Ihs- 32\nTHE BRITISH COLUMBIA RETAILER\nJulv\nDOES NOTACIUALLY\nBUY PAINTeVARNISH\nonce convinced she is\na dood salesman\nProperty owners may now have their homes painted\nand pay later by the Convenient Payment Plan.\nPaint and varnish manufacturers will gladly supply\nfoil details. Or write direct to us. This plan presents\na great opportunity to increase paint sales.\nSAVE THE SURFACE CAMPAIGN\n610 Km** Building M\"n,rwl > THE BRITISH COLUMBIA RETAILER\nSummer \"Dog Days\" Can be Made Busy\nin Paint Department\n33\nA Plan for Gathering in 8ummer Paint and Varnish\n: | Follow Up with Special 8ales Letter-\nWin w; isn't it hot. It's worse than that. As your\n, \. drifts lazily over these pages your mind is far away.\nSVhfil i* the use of staying in town while the slow sea-\n,un In nn. you think \"I can't sell any paint for a\nI'uitple of months to come, hut I am sure that I could\n[itch a lot of llsh right now.\" As the perspiration\ntrickles down your wishbone yon doze off. dreaming\nof rushing trout strains and the joys of a nomad's life.\n\n.| that is exactly why business is dull right now. You\ngrumble, or cuss a little because you perspire, not once\nthinking of the good it i* doing you, of the poison that\nit is removing from your system. If you had something\niu do you wouldn't notice the perspiration.\nCut to get back to 'he paint. You admit that you\nw ould he glad to stay in town if you could sell a rea-\ntunable I'uiiouiit of paint In fact, it would be your\ndut) to st'iv All right, pull your chair up to the desk.\nM i ymir per,eil and paper, and see if you can't map out\ni programme that will return you a handsome protit\nwhile your Competitors are trying to vamp the bathing\nbeauties at the seashore.\nNeed Prospects.\nFlint, before We sell paint. We lllllst have prospects.\nS'nmcS WOn't dO. They must be holiest to \u00E2\u0080\u00A2 good lies prospects, Suppose we jump in the old ttiver and tour the\ntown Every house, every barn, every garage, every\nfence, every wooden structure of any kind that needs\npainting We will make a note of, adding all the inform-\nit ion we gather Probably it is only a porch, or porch\nfurniture that needs painting, but we add it to our\ngrowing 1i**t of prospects. When we have thoroughly\ncovered thc town (or a particular section of it. if we\nii* in n big city t, we will start a card index for paint\nprospects only All the data that we have gathered\nwill be entered on these cards. Thus, we have completed the first sti p on an active summer campaign.\nThe next step is to prepare special sales letters -not\ncircular letters, but letters written to and for each in-\nli\i\u00C2\u00ABliial prospect. In these letters we will show the\nprospect thai we are acquainted with his problem, that\nwe know what should be done We will suggest two or\nthree appropriate color schemes and tell him approximately how much paint he needs and just what it will\ncosl him. We will tell him. not only how painting will\nimprove! the appearance of his place, but how it will\nlengthen its life enough to pay the eost of painting\nseveral times over, and how it will increase the renting\n\"'\u00E2\u0080\u00A2 selling value of the property. Also we will stress\n\u00E2\u0080\u00A2!\u00C2\u00BB\u00E2\u0096\u00A0' desirability of painting during the hoi months, for\nIhcn the wood is dry and hardly absorbent, and a better appearing, longer lasting job of painting is possible.\nAdvertising Copy.\nAfter tin se letters nre prepared, but. before we mail\n'hem, we will start our advertising campaign, Each\ndny we will feature a different article, or group of articles, deoending principally upon nn attractive cut to\nsecure business. One dav we will feature exterior\npainting, another day it will be blue or white enamel.\n\u00C2\u00BBnd paints, then waxed or bathroom, next varnished\nfurniture. The copy must be concise and interesting.\nBusiness\u00E2\u0080\u0094A Card Index for Paint Prospects Only\u00E2\u0080\u0094\n-What to Tell the Prospect in the Letter.\nThe reader should be able to get the message, the brand\nand the name of your firm in one rapid glance over the\npage. If you use eare in selecting your cuts the illustrations will hold his attention long enough for him to\ngrasp the essentials, probably start him to thinking.\nThe copy then should convince him.\nIf he then receives one of your personal letters he\nwill certainly be in a receptive mood. You will undoubtedly find it profitable to enclose a stamped, self-\naddressed envelope in each of these sales letters that\nyou send out. A prospect i.s mueh more likely to reply\nif yuo do so. and the eost is almost ncglible. A single\ncolor card or folder might also be enclosed to advantage.\nLink Up Windows.\nTie up your windows with these letters and newspaper advertisements. For example, while you are advertising kitchen enamels, feature a model kitchen in\nyour show window. If your window is large enough,\nexhibit al lid tad oprtsi sm\nwngs i. hei\u00E2\u0080\u009Ew \u00E2\u0080\u009Eur l. ft ihows how id\nihi\nJ\n\u00C2\u00AB\u00C2\u00AB\u00C2\u00AB^t\n3/\nrf\n\u00E2\u0080\u00A2 Inn |tH |op w|ri, M a|cS\n*\u00C2\u00BB\u00C2\u00BB.\nlominlon:\n,i\u00C2\u00BBHich.\n* it x tt x Ms) On\ni q % tt a iii eh\nIii perlil.\ni a x tl * IVk oS,\n. % || | l*** ch .\n' *m C Nliro Hub 11 (J i It I IVfc ch\ni eieri High liun\nM I* Arrow II U 1 II I llirh.,.\ni iters Ptewlef - - \t\nMtUHic Ammunition.\n\u00E2\u0080\u009E -minion\n.: nIk-h Smokoleoa -\n:: u>mt Smokeless\n.. I. Witlr HmakoUMO\n.. 1, llifto Lreinok\nA ruffle Ml*.\nJJ Short Hmuk\u00C2\u00BBl\u00C2\u00BBM . . . \t\n.'.* Long Hmoheloea\n:j I. Rllto Hin..kol\u00C2\u00BBaa\n:.i. iti(ir* i^>md\u00C2\u00BBIi . . .. \t\nsNVll.-i Tutor Wright. loR.t\nover in n-\u00C2\u00AB s>-\nWIS IW.yV Ate*. IS t1>i |UtO i<> tn so\n' i d\u00C2\u00AB>ubl\u00C2\u00BB bll *\u00E2\u0096\u00A0*\u00C2\u00BB\u00C2\u00BB. unbundled. ||] 30 tu\nI tO dOI . huntere etee, tUOO dot. tingle\nI M..I ism, unhandled. |U 30 tn tit OO dot\nMMts ('tot, IMOti por 100 tbt\ni i tin-*} Leoe. rtwhtde sides, ll so; rut\n\u00E2\u0080\u00A2 tl I.* |S |..-i *.'*ti tool \ nl M lo |x\u00E2\u0080\u00A2( ill M '\u00E2\u0080\u00A2\" |>. I |U0 fret\nHOLTS, CARRIAOb -On full package-**\n'-, \u00E2\u0080\u00A2\u00E2\u0080\u00A2 I \u00C2\u00BBm\u00C2\u00BBllrc up lo \u00E2\u0080\u00A2\u00E2\u0080\u00A2In long. lea* 13 1/3\nft list; over ty% in ITS off Hat Not-* new\nirtof all lengthe. Iom 30 off UM. Koto now\nil prices in nffnwt\nI'I T H MVIHISK- S end oinollor up to\n< n long. !\u00C2\u00AB>*\u00C2\u00AB\u00E2\u0080\u00A2\u00E2\u0080\u00A2 41 off lint; over 4 in le\u00C2\u00BB\u00C2\u00AB\n>*n UM; S ITS unit % Iom IS off\n\u00C2\u00AB' Noli now UM nrlcoo in effort\nHOLTS. BTOVB-Leog || off um\nl\u00C2\u00BB-I.Ttf TIIIK I.aaa 30 o\u00C2\u00BB<\u00E2\u0080\u00A2 lo 11 N\nr .11. \u00C2\u00BB<\u00E2\u0080\u00A2 ording lo hub lit), plain 70c to\ncor roll\nontlquo eoppor ond\n3H per polr ll***: 3*1\nt 4H per polr Mo\nnUTTS\u00E2\u0080\u0094Plated, tit.\ndull li** am flnlth SH >\n(3*4 per pair 37c; 4*%\nHI'TTS-Wrought Steel No 104. 1V4>IU.\nII II per dot . SH i SH tt K |\u00C2\u00BB\u00C2\u00ABr dot . IH *\n4W. |\u00C2\u00AB M por dot\nI'ARI'BT KKLTIt ts* W-lb tS Tt mil\ni'atciiks. C?OTpnOMU>\u00E2\u0080\u0094OU tajsar \u00E2\u0080\u00A2\u00C2\u00BB\u00E2\u0096\u00A0\n\u00E2\u0080\u00A2lull l.r\u00C2\u00ABM nnUh. Ill to por hundred\nI'MAIN-Onll 11. eleHrlc wold. IU. tttw\ncr 100 tht; H. Ill 40 por 100 Ibi I-It. Ill \u00E2\u0080\u00A2>*\n1'i-r IfWl tbt , ..\n'MIAIN I^gglter. I It I It. WOO each*. H\nt 14, II fl oorh ... \u00C2\u00AB.\nI'llnl'I'KHS FOOD\" I'nlvorool No 0. 133 1\"\n\u00E2\u0080\u00A2'*\u00E2\u0080\u00A2\u00E2\u0080\u00A2 ; t'nlveraat No 1. 1ST \u00C2\u00AB0 dot; t*nlver\u00C2\u00AB\u00C2\u00BBl\nVo J Ml \u00C2\u00AB0 dot : fnlvornol N\u00C2\u00AB> >. M* J* \"*?\u00C2\u00BB\nHomo, Ko tt. ll to oo*t\, Heme, Ifo \u00E2\u0080\u00A2*\u00E2\u0080\u00A2\n1. \u00E2\u0096\u00A0(, each\n(lreat Wootorn. tt% off list; HUch\nI'lnmoml 16% off Hot.\nOARDRN H08B~ln W ft l\u00C2\u00BBnalh\u00C2\u00AB. \u00C2\u00AB\u00C2\u00BB\u00E2\u0080\u00A2\n<\u00C2\u00BBi|>lrd. for Spring dollvory. IMS-Tormlnei\nHty, Sply, H-ln H0 0\u00C2\u00AB: *H-ln lltoo*. %- n\nIM.Oft! 4-nly H-ln SHOO; H-ln IllOO; \u00C2\u00AB\u00E2\u0080\u00A2\u00C2\u00BB\nIH.\u00C2\u00AB0; Wlro wound, t-ply H-ln Ml \u00C2\u00BB\u00E2\u0080\u00A2\u00E2\u0080\u00A2\nS In 117 00; \ln ISO 00; Corrugol<\u00C2\u00BBd. 3-pW.\n\u00E2\u0080\u00A2r In 111.00, H-ln. W6.00. H-ln $17 00\nCOUPLING!, ATTACHBO-H. \"*, ***\u00E2\u0080\u00A2 Ml\nli-\n\u00E2\u0096\u00A0HAMR TRAPt-Victor. P\u00C2\u00BBr dot No 0.\ntl 10; 1. || 40; IH M.IO; I. M.40I Lft,Wiu\nH s nVs-os. No. o. saw; l. l\u00C2\u00BBoo: 1V\u00C2\u00BB-\nI7\u00C2\u00AB0; I, lift .10; I. lit 40. 1M ..... t\nJump-No I, per dos. ft 10; 1H. M*Hl \u00C2\u00AB\n1710; I. It tt\nHINUK8 Per e\n\u00E2\u0080\u00A2n IS.M; tin 12 70; fi-ln S3.00; H-in. I4.78. $10 00 MCh; 60 tbt, 112 00 etch.\nCORRWOATKU TBK\u00E2\u0080\u0094I'or il\u00C2\u00AB\u00C2\u00BBt..|i pairo \u00E2\u0080\u0094 D.lklT, Alu_ ... _\n4-ln 13 6\"'; \u00C2\u00AB-ln 12 3\"; h-ln 16.00; 12-ln $12 5.'.. \u00E2\u0096\u00A0?._!/* AND OILa.\nIK HI-IK BHOES-lron, Nos 0 to 1. liHG \u00E2\u0096\u00A0rsndrem.Mtndersen\nr SH'l- lM0' Noh 2 u,\", lar,t,,r' ,9&\u00C2\u00B0 \u00C2\u00BB*\u00C2\u00BB ',Kn\u00C2\u00ABn\u00C2\u00BBh\" ordinary color. _\u00E2\u0080\u009E|\"2\n^inKwti nn rr\u00C2\u00BB\fM\u00C2\u00AB.v r..r ion m. _ g\u00C2\u00ABH \"BngUsh\" Whlto 4 60\na ffiP.& Si?Mf. i J ?\u00C2\u00AB7rn.. m, H-M Kx,c'*'\u00C2\u00BB\u00C2\u00BB* Oil ShlOfflO Staln-\n| n.o and over Moi I, I. \u00C2\u00BBn M ||0\n30 II blade II* M. Tlna, 5 iba; per lb SH\nSTAR lln wheel. 3 knives, oaih. l.-in ^ \u00E2\u0080\u00A2 ,\u00E2\u0080\u009E( ' K ]j%\nII tt; H-ln |\u00C2\u00BB\u00C2\u00BB; l\u00C2\u00AB-m 18 5\"; 4 knivea. 12- UNSEBD Oll/-^ Gallon\nIn II to; 14-ln t\o%: lt*m 111 00. U,IW \ t\u00E2\u0080\u009E 2 barrola $1.65\nM\TTui'KS -ll.k. M.IO 'lo\u00C2\u00BB i '\"uttor, Rolled. 1 to 2 barrel* LSI\nIl*.i dot ,'KA\"' WH1TB IN oll^- I'or 100 R>a.\nNAILS WIRT. Beat M t<> fob Vancou- 1,000 tba. to 1 ton lt.86\n-SntM^Ui \u00E2\u0080\u00A2\u00E2\u0096\u00A0\u00E2\u0080\u00A2\u00C2\u00AB \u00E2\u0096\u00A0\u00C2\u00BB*. * \u00C2\u00AB\u00C2\u00BB\u00E2\u0080\u00A2 * ,VW7B?: 0ln\u00C2\u00AB\noo. h. H g\u00C2\u00BBi- *f\u00E2\u0080\u009E,,.B1,;h4. ., en \u00E2\u0080\u009E.\u00E2\u0080\u009E 1M mi VARN1SHB8\u00E2\u0080\u0094 Galton\nI'l.ASTKR <\u00C2\u00BBK I'AUIS $1 6'\per 100 n\u00C2\u00BBi\u00C2\u00AB KlaMir No 1 . I ISO\nRVirtS AND BURRS-Blaoh eearlafa. Mb gJJHJ ^J J2 \u00E2\u0080\u0094 * \%\nMa I Sic lb: aaaorted copper rl\ei* ana \i\u00C2\u00ABPin\u00C2\u00AB Snnr 7 10\nand burr. Sic per lb f*0; S \u00C2\u00AB>PP\u00C2\u00AB** ****** ,y ^ ,\u00E2\u0080\u009E d 0\u00E2\u0080\u009E 4,W\n17o per lb: Coppered rlveta 26c per TO Lona 33 1-3 per cent.\nCoppered bona no per To. Lacquorot S6.1S loss to\nROPB BASB\u00E2\u0080\u0094BHllah manila, t\u00C2\u00ABw. .3c:\n,,m\u00E2\u0080\u009E Bumtto beao rTj\u00C2\u00AB to. Automotive Price List\nti ti.i.,i *\u00C2\u00BB V., Ill $42 \"fl eacn. WO wia\nST4-00* HaTxiS\u00C2\u00BB00 suhjool \u00C2\u00AB<> It'll dl* ABSORBERS SHOCK\u00E2\u0080\u0094Float A Ford No\n, K^fiTO^'!TSf& \u00C2\u00BB0bi lUaiS! l ACcSlBRATORS FOOT-Wlre.oa. Ford\nUltd apeakor. N\u00C2\u00AB IIM. *<*>)]%,\" Vm||1|; at 1175 each.\nphonea, |7M osch. \u00C2\u00AB\"*bl\u00C2\u00AB\u00C2\u00AB* 'a, \"Jg fi!,0*j ASBORTMBNTS-Cotter pin 13c each; Cap\nRolttrlea. No 7 66. It 46 each. No 107, fi.'v Kr|n J8c Wonder Work-\nm'RKWS SBT\u00E2\u0080\u0094M \u00C2\u00B0tt llat er $6.40 dot.\nitmvKtJI UND BPADBS-OldS or Foi. OHAINS-Wood 30x3'4 16.36 each: listH\n\u00E2\u0080\u00A2 if li ilr doa N Jones or Rulldog 111.71 per ,700 ggohl Slx4 |7.70 each; 33x4 1120 each;\n111 II por aoa -\u00C2\u00BB 0|) weh [4Mg 30^,\n\"g*j i: l&t sma. m Witt Wtaur-oi-i \u00C2\u00BB\u00C2\u00AB\nIO.DBR ; \u00C2\u00BB \u00C2\u00BB. \"\"\u00E2\u0080\u00A2* \"\u00E2\u0080\u00A2'\"\u00E2\u0080\u00A2 ' \u00E2\u0080\u009E,.\u00E2\u0080\u009E; ,i\u00E2\u0080\u009E|n-K-l>\u00C2\u00ABjr. il.so ugh.\nIt*. s.v i^r \u00C2\u00BB.. COILS\u00E2\u0080\u0094at*Tt .ln\u00C2\u00BBle $5.(f6 enfh: Spt.it\n*Wfft& nwn p.ri\u00C2\u00ABon*-\u00C2\u00AB i\u00C2\u00BB*. ''\u00E2\u0084\u00A2|*,,'1^oi5-wlnd .djuww. m\u00C2\u00BB\n^>{3^^uriftT\u00C2\u00AB* \"waimhi p.. j.. u,\u00C2\u00BB... *,.,..\u00C2\u00BB..\ntba In full koga: \u00E2\u0080\u00A2?TO,Wafiu Wonder Worbor It 10 dot; Martin Senour\n1,0 50 per WV 'V ff n-w Ust ffi'ffl, Mft eaofti 1/M ISc each;\nH^B*3n^roS-5 point, CatUO, V/lt 31c J\u00C2\u00ABch; * S* each; U \u00C2\u00BB\u00C2\u00ABc esch; %\n,rt..r:!k.,npi AiN Ini.VANIZrav-Par \u00C2\u00BB00 noRNS-Bleelrle $5.75 each.\n\u00C2\u00AB.W^Ki MI0 No 11 \u00E2\u0080\u00A2\u00E2\u0080\u00A2\u00C2\u00AB\u00C2\u00AB\u00E2\u0096\u00A0 .\u00C2\u00AB .too- JACKS-No. 200 12 00 each: No. t S3 2\u00C2\u00BB\n*W&i!Jr\u00C2\u00BB^'A-POf 1W\u00C2\u00BB Iba. No. 10. M-00. Mch. No. 41 l\u00C2\u00AB00 each.\nn*RKNV,.KS. PIPB Trl.no, lea. I- IST llSra^a^O^, ,\n<%$t c'loTH out of stock, vsmwjj. JAfCi ksoni.ow Mch. No , 75c |Mh.\nii Jwlr 100 W. ft: Galvanlltd, out of ttcHh. ww eajn^ ^^ 36\nTHE BRITI8H COLUMBIA RETAILER\nlly\n*u days\" will bring oul the perspiration from\nyour rash relgster, too.\nk i \u00E2\u0080\u00A2 *n\nBUTCHERS* CORNER\nUpon application from thc B. C, Board of the Ke-\ntail Merchants1 Association, tin* U, s. Department of\nAgriculture has supplied a scries \u00C2\u00AB\u00C2\u00BBt* \"Five Talks to\nMeat Dealers,\" by Lawrence A. Adams, Assistant Mar.\nketing specialist, whieh we are reproducing fop the\nbenefit of our butcher readers.\nNo. :$.\nWages a At the end of the week when the retail\nBig Expense, meat store owner pays tin- meat cutlers\nand clerks, he pays about !\u00C2\u00BB\u00E2\u0080\u00A2!'.\u00C2\u00AB of the\neost of doing business. That is. for every M eents paid\nout for wages and salaries, ho has only 17 eents for all\nother expenees, whieh Include mil. wrapping material, iee, etc., etc. For each 63 eents spent for wages,\nthe store keeper spends three eents for wrapping material. Wages nre over twenty times as Important\nAre they watched twenty times as ean -fully I\nIdle Time The employer is paying tot every\nExpensive to idle minute of his employees. Three\n[tore Owner, employees may be necessary for tin*\nevening rush, l\u00C2\u00BBut is there demand for\nhrce clerks during the early afternoon Perhaps this\nrush could be eared for with two employees if th*\nsteaks were cut and the meat prepared ready for wrapping. Two employees CONSTANTLY busy instead of\nthree employees OCCASIONALLY busy is tin .lifer\neiiee between success and failure to some Store owners.\nAre Employees None of i would intentionally pay an\nProperly employee $40 a week to do work\nEmployed? Which could he done by a \u00E2\u0080\u00A2*-\u00E2\u0080\u00A2<\u00E2\u0080\u00A2 em\nployee, a well organized itore ew\u00C2\u00AB\nploys skilled meat cutters and uses them where skill\nwill pay the most Skilled butchers sre necessary to\nproperly cut up a carcass. Imt any one can wrap pack\nages, and any trusted employee ean make change, ARE\nYOUR EMPLOYEES DOING THK WORK THEY\nABE BEST QUALIFIED TO Do?\nMore Sales Will For each dollar which the store.\nReduce Expenses, keeper receives, he retains from 20\nto 26 cents whieh will pay his expellees and pay him a profit. If thfl merchant can tiud\nways of selling more goods, he will nalurally have more\nmoney whieh to meet expenses, and his profits will be\ngreater. Courtesy and good service are the two\nest means of increasing sales. Advertising mav ,\nAn additional line of goods has been profitable\ndealers. KEEP YOUR EMPLOYEES BUSY \"uv\nBRINUIN-a IN MORE CUSTOMERS\nMethod of What is your wage expens.\nComputing Wage centage! It may be easil*, i. ,|\nExpence by adding together all the ue-ney\nPercentage. you spend for wages, except .\u00E2\u0080\u00A2 ju\".\nery Wage* Add t., thin th, hi .,\u00E2\u0080\u009E\u00E2\u0080\u009E'\nof your own salar* based on what would has. \u00E2\u0080\u00A2, i\u00E2\u0080\u009E\npaid to some outsider to do the same work h .v\nthis total amount of wages by the total amount of ,!,,\nfor the sano period The snswer is the wagi >\mjiM\npercentage. Compare this with the figures of uther\nmerchants\nWage Expense In 1021 in Ave Wisconsin eitiw *.\u\nPercentages. most properous meat dealers I ,| n\nWage expense from tj '\" 12\" I -Tho*\nmerehsnts with a percentage <\u00C2\u00BB\f\u00C2\u00BB5.3fW\n688; 1926, 1795,864,401\nDuty collected lirj:l. 1134,090,462; 1924, II M Ul\nVIT. 1925, 1120,197,938\nTotal exports 1923,1996,971,872; 1924, \u00E2\u0080\u00A2! 063.953..\n666; 19%, |l,0l&561f749\nTrade with United Sutcn\nImports from the Cnited Statin iu ttn twelvi moit-\nths ended April 30 last wen* |W7,740,355, oi nearly\n142,000,000 lem than in tin* same period in 192-3 mid a\ndeer, ase of *S\u00C2\u00ABI.ISSMSS( as compared with 1924\nRxportS to the Cnited States iu the pssl ittv\\t\nmonths wen* 1420,281,894, or an ipproxlmati ii \"l\"\nover l!lj:i of 141,000,000 and *'.mks\u00C2\u00BB,ihni Im low ll m*\nfigure\nTrade with Britain\nImports and exports from and to the 1 nit- I KjjMr\ndom both showed increases over two yearn u' ' \"\nmost notable increase was iu the export tru j\ntrade with the Cnitnl Kingdom for the twelv< mown\nperiod ended with April WSS ns follows\nImports -1988, 1145,288,886! 1994 *li\"J\"\n1928,151375,602. ...M\nExports .1928, 1385,049,266; 1924. *\u00C2\u00BB\u00E2\u0080\u00A2'\u00E2\u0080\u00A2 M'\"\n1926. 1402,686,049, , .. lhl,\nThe Cnited Kingdom flirures, given M Isau* ^\nDominion Hrm of Statistics, inclde the I\nState prior to April 1, 1924. 1925\nTHE BRITISH COLUMBIA RETAILER\n37\nBuying\n\u00E2\u0080\u00A2mportant Question Discussed From Many Angles \u00E2\u0080\u0094Timely Information for Merchants New Considering\nTheir Fall Purchases.\nliuylng goods for a retail store today Is quite differ-\n, im num buying for a stor.* twenty or thirty years ago,\n\ generation \u00C2\u00BBk\u00C2\u00AB\u00C2\u00BB merchants bought poods in rather\nlnrgi\u00C2\u00AB quantities. Transportation facilities were not as\n,|, |*\u00E2\u0080\u009E ndahlc as they are today, except for those mer-\n,!, ut> who lived iii large cities. Rents were low and\nnearly every merchant had plenty of storage room for\n,'Ni-eSS Stock.\nThe merchant of thirty years ago was not worried\nh\ many brands and ever-changing styles, ami so eould\nwifely purchase in larger quantities. He usually dealt\nonly iii staple articles. He bought few kinds of things,\nlm! In* bought a lot of them at a time.\nToday this has changed. Transportation has im-\nproved. Railroads, trolleys, and motortrucks have\nhruujrhl every merchant many miles and many days\nHearer his sources of supply. Wholesale houses ami\ndistributing points arc more widely scattered over the\ncountry,\nRents arc higher today, aud except in small villages\nor towns no merchant as a rule can a (Tor. I to pay rent\nor taxes on lar**.* warehouse space.\nAll these changes have encouraged more frequent\nbuying ami buying in smaller quantities, Where the\nold merchant an a rule bought staples articles uiily. the\nmodem merchant buys staples and a number of side\nlinecu or specialties an well,\nThe old-time merchant tried to make his profit mi\nquantity purchasing at favorable discounts. In other\nwords, he tried to make money on the buying end of\nlhe husin.ss The successful merchant of today tries\nlo make money on the selling end. He buys staples, on\nwhich In* makes only a small profit, in such a way that\nhi will have a large number of turnovers and thus In-\niti ase his yearly profits. He buys specialties on which\nhi can make a larger profit through i higher mark-up\nThe merchant of today, first of all, buys the goods\nhis customers want and nee.! the staple articles which\nihey come into his store purposely to get Second, he\nbuys those things which he believes he ean sell to his\ncustomers,\nBuying Staple Articles.\nBuying staple articles today is n simple matter com.\npared to what it was years ago. Prices, brands, and\n* ven Styles have become standardized everywhere The\nmoat important thine, a merchant has to do in buying\narticles is to steer | straight course between the rocks\n\u00E2\u0096\u00A0>f buying too little at a time and buying too much.\nBuying too little often means being caught with a\nshortage\u00E2\u0080\u0094ftn unpardonable thing where staple mer-\n\u00E2\u0080\u00A2'handlse is concerned.\nBuying too mueh means having an unnecessarily\n'tire amount of money tied up in merchandise. It\nmeans deterioration and shrinkae of stock, both of\nwhieh mean loss.\nStudy your stoek. know your customers' preferences\n'\"\"I demands, know your storage facilities, your trans-\nimitation service, and the sped with which your\nwholesalers and manufacturers can make deliveries.\nNiPn try to huy your staples iu such a way that you\nwill never be enught with a shortage and so that you\nwill have the smallest possible amount of money tied\n>'\u00C2\u00BB in staples. Few merchants ever quite reach this\n-\u00E2\u0096\u00A0\u00E2\u0096\u00A0--\u00E2\u0096\u00A0 . i uM imt the\nloal condition in buying staple men\nhandise. But the not e,u\nsuccessful merchant works to got as close to it as he\ncan.\nHe buys frequently to avoid shortages and to have\nas many turnovers of stock as possible, and he buys in\nsmaller quantities so that his loss through stock shrink-\nago is cut to a minimum.\nThis naturally Increases his working capital so that\nhe always has the ready cash for buying bargains and\nis always prepared to add some profitable specialty or\nside line to his husiness should the opportunity arise.\nBuying the Specialties.\nThe merchants who are making money today are\nthe merchants who are devoting only part of their\ntime and their business to the buying and selling of\nstaples, Th.y arc putting real effort into buying and\nselling associated lilies.\nStaph- articles in themselves do not yield largo\nreturn. Most of them are well advertised and standardized and for this reason sell on a very narrow margin. Competition is keen, because practically all merchants in a given line sell the same brands at nearly\nthe same pries.\nBuying and Belling the profit-ranking specialties is\nwhen* real merchandising comes in\u00E2\u0080\u0094the kind of merchandising that made John Wanainakcr and Marshall\niel.l and Baton \u00E2\u0080\u0094 and that makes successful retail stores grow* in places where only hand-to-mouth\nstores grew before.\nBuying specialties implies selling them, because customers as a rule will not buy them of their own accord\nas they buy staples. They must be sold.\nBuying this kind of merchandise requires careful\nselection\u00E2\u0080\u0094first of the new line and second of the merchandise that makes up the line. It requires a thorough knowledge of your customers, tt also requires\nconsiderable knowledge of the kind of people who pass\nyour show windows and the kind of people you ean\nteach through advertising, for remember that when\nyou begin to sell specialties the whole community becomes your prospective market.\nIio slowly in introducing side lines and specialties.\nConsider every angle of the subject carefully. Visit\nother stores in your line of business and see what they\nare carrying In stock. When you do finally decide to\nintroduce a eertain line of goods in addition to your\nstaples. In* sure the new line is complete. Don't make\nthe mistake of having only a makeshift line.\nIt is a splendid thing to take on a new salesman or\nsaleswoman who has had experience selling the new\n\\m, This person will be of immence value in helping\nvou buy as well as in helping to sell.\nWhen onee the line is in your store, you must maac\nn real effort to sell it. You must tell people the goods\nare there. Put the goods in your windows. Advertise\nthem In vour local newspaper or through your mailing\nlist. Display them prominently in your store. The\nsales you make will bring you real profits.\nHow to Avoid Incomplete Stocks.\nNothing is more damaging to your business than a\nreputation for \"always being just out\" of things whieh\nvou should have. Even though the article on which\nvou are short mav be of little, value, your trouble docs\nnot cud with the loss of the few cents' profit you would 38\nTHK BRITISH COLUMBIA RKTA1LKK\nhave made had you made the sale. You stand a good\nchance of losing the customer together with many\nfriends who will hear that you do not have a complete\nstoek.\nA \"Failure to Huy\" record showing why sales were\nlost i.s valuable iu a retainl store. The idea is for each\nsalesperson to have a small notebook which he uses\nevery time a customer asks for something whieh thc\nsalesperson is unable to sell her. In every case the date\nand the reason for not buying is entered. Maybe the\nitem is out of stock; perhaps the color, shape, or style\ndid not suit the customer; or possibly there was a short-\nage in the particular size that the customer needed\nWith the aid of information gathered ever a period of\nseveral months, many errors in buying can be discovered and remedied.\nHigh and Stock Limits.\nln many stores it has been found practical to fix\nhigh and low limits for every item in stock From the\nrecords of sales in past years, figure out this year's sel-\nling requirements at stated times during the year.\nThen find the average number of turnovers during tin*\nyear for each item from a comparison of your inventory, purchases, and sales records. Compare the number of turnovers just found with the average turnover\nrates in other stores for that particular class of merchandise, if available. Then decide how many turn\novers you wish to obtain for the coming year.\nYou can obtain the retail vain.* of the average\namount of stock you should carry to obtain the number\nof turnovers by dividing the estimated sales of each\nitem by the desired turnover.\nJ. A. TEPOORTEN\nLIMITED\nWHOLESALE DRUGS\nPATENT MEDICINES DRUGISTS' SUNDRIES\nPHARMACEUTICAL PREPARATIONS\n308 Water St\nVancouver, B.C.\nL\nBruises Sores\nSootht tht tort mutcles er liga-\nmtntt by rubbing in M'nard't Lint-\nmtnt. It ptnttratti, rtlitvti and\nhtali. It iimi inflammation and\nrtitortt tht Injured part to htalth.\nSpltndid for cuts and sorts. It\n\u00E2\u0096\u00A0ttrilitta and htals quickly.\nJuly\nhow\nyour\n\u00E2\u0080\u00A2 \u00E2\u0096\u00A0i's\na\nCor example, suppose you wanted to ki:\nmuch stock (at retail value I you should carry\ncigar department in order to have twenty tun,\nyear, your annual sales being about \u00E2\u0099\u00A6 IIHHH)\n'20 \u00E2\u0099\u00A6lOINM. *rm\n100\nFive hundred dollars is, therefore, the retail vain\nof the itoek which WOU should always have on || nd ,',',\nhave twenty turnover* From this figure \,,\u00E2\u0080\u009E t-outel\neasily ti\ a high and a low limit for the amount of\nstock to l\u00C2\u00BBe carried in your cigar departmeni\nWhen a certain line of merchandise sells m *-,.,,,\nidly than you had anticipated, or when its delhi n ha/i\nheen delayed, you will find that you are short If\nyour goods sell (.Mi slowly nnd deliveries nr.* regular or\nahead of time, you will tln.l thai you have \ ...l, i\nyour high stock limit In the lir*t Instance you mmi\nof course, buy more goods and in th.* iccomi instaan\nyou miiHt make n special effort to sell more\nHow Many Brands 8hould Be Carried\nWith the constantly increasing number of brand*\nami itvl.s of certain goods, the merchant face* tin pro.\nIdem of how iinny brands niul Styles of a certain arti\ncle he should carry It is advisable, of QOttrsi lu have\nm.ist of the popular brands on hand Bul ii in noi\nUsual!) Decenary to keep more than three of four\nbrands of any article if they are practically identical\nin character,\nIn some lines where little national advertising hai\nbeen done, it is Unnecessary lo have (Bore (hail \u00E2\u0080\u00A2'!'.'\nbrand of the same item on hand The brands >\u00E2\u0080\u00A2>; earr)\nahould, of course, d< j** ml in a large measure ui*-it their\nSALES THAT\n'ATISFY\nKv.ry merchant likes to make Sales\nSatisfy For utmost satisfaction to\nseller ami purchaser we strongly r< \u00E2\u0080\u00A2\nmend\nKeystone Brand\nSchool Supplies\nIty reason of the generous quant it,*\u00E2\u0096\u00A0\u00E2\u0080\u00A2\npaper supplied and its excellent \.\nCONVENTIONS\nIt is regrettable that a report of the proceedingso(\nth. Dominion Convention cannot, owing to our puhlUh-\nIng date, appear in this banc of the \"Hritish Columbts\nRetailer\" Reports of Dominion and Provincial tawi\nlogs will be dealt with in tbe August number r.ir \u00E2\u0080\u00A2\nMistaken.\nUali Oucat \"Ooah. but I'm thirsty I\"\nHostess \".lust a minute. I'll get you dom* K.ii'r\nMai. Cmst \"I said thin\u00C2\u00BBtv nol dirty \"\nSomething 8oft\n\"Jones is v.rv kind hearted to animals '\n\"That sot\"\n\"Yes. Why, wh.n he found th. eat sleeping in thi\ncoal bin he order, d a ton of soft coal\nProfit by Supplying This\nDemand\nv\u00C2\u00AB o recall of * i\u00C2\u00BBuje\u00C2\u00AB\u00C2\u00AB sfjrtff'tiftfif campsite th*** it\nmand for FlM-o hmu> more \u00C2\u00AB\u00C2\u00BBt *vtr) Utlag res iell\nIdtaUfy roil state *ui\u00C2\u00BB on* saiteaal a-SvwUsfni to\n\u00C2\u00BBhoi\u00C2\u00BBifnt the Hetschsiean package dlepla) Voa'll\n\u00C2\u00ABe|| more Kl\u00C2\u00AB'l\u00C2\u00ABchn\u00C2\u00BB\u00C2\u00BBnit'll foSS\ *fol other fun*'-1*\nFLEISCHMANNS YEAST\nThe Flebchmaon Company\nSERVICE\nCourtesy\nCharacterize* the work of\nour long-distance operators\nIIITISH COLUMN TIIIMMI COMMIT, LTO. I'i'.!\nTHE BRITISH COLUMBIA RETAILER\n41\nMn. Maine's Marmalade\nORANGE\nGRAPE FRUIT\nFINE APPLE\n2645\u00E2\u0080\u00944th Ave., Wtsi.\nPhont: Bay. 133\nPALM OLIVE\nSOAP\nRepresentative\nDean Armstrong. 1814 Larch St\nVaneouvtr, B.C.\nPhont: Bay. 501L\nDAYTON SCALES\nMeat Ulcere, Mtat Choppers.\nCoffee Mills, Chttst Culltrt.\nBread Slictrs.\nINTERNATIONAL BUSINESS\nMACHINE CO. LTO.\nP. C. STRICKEN.\nLocal Rtprtstntat.vt\n*>*\u00C2\u00AB Seymour St. Phont: Sty. 2S3\nCANADA STARCH\nCO. LTD.\nE H. ROWNTREE. Rtprtstntativt\n207 Hastings Witt, Vsncouvtr.\nPhont: Sty. SS\nMilne *i\f Mid-Jetton\nLlmlltd.\nWholesale Drygoods\n347 Wattr ttroot Vaneouvtr.\nPhont: Sty. 1S2\nQUAKER J 4MB\nDOMINION CANNERS. B. 0.\nLimited\nVANCOUVER, B. C.\nPhont: toy. SSS2\nMONARCH KNITTING CO.\nLimited.\nMens and womens hosiery knitted\nouterwear ami hand knitting yarns.\nRepreseated In Hrltlsh Columbia\n8. D. STEWART A CO. LTO.\n31S Homer St. Vancouver, B. .C\nPhone: Sey. 7525\nROCK ISLAND OVERALL CO.\nRock Island, Quebec\nRepresentative:\nR. M. Fosttr, 3544\u00E2\u0080\u0094 32nd Ave. W.\nVaneouvtr, B.C.\nPhont: Bay. 5030V\nPaper bun*, wrapplag paper,\nfor ail reqairemeaU.\nCOLUMBIA PAPER CO. LTD.\n103S Hamilton 81. Vancouver, B.C.\nPhont: Sty. 8822\nKellogg's Corn Flakes\nLocal Agents\nL. P. MA80N & CO\n510 Hastings Wtst.\nPhont Sey. 2908\nTHE BRITISH AMERICAN WAX\nPAPER CO. LTD.\nCONSOLIDATED SALES BOOK\nANO WAX PAPER CO. LTD.\nHIGH ORADE WAXED PAPERS\nAND COUNTER SALES BOOKS\nDistributing Agent for B. C.\nvJ Vtbx Paper Specialist ^/\n^^\u00E2\u0096\u00A0\"IosTmamilton STwrer\nVANCOUVi* \u00C2\u00BB c\nPhont: Sty. 3112\nCANADIAN\nTOLEDO SCALES\nE. S. CHAMBERS, Agency Manager\n424 Cordova St. W. Phone. Sey. 3911\nVancouver.\nCanadian Postum Cereal Cl, limited\nHead Office - Toronto\nLocal Agents:\u00E2\u0080\u0094\nMcNEELYS LTD. Phone:\n739 Hastinge St. W. Sty. 9337\nPhone: High. 3889\nC t^1\nJ IDEAL CONE COMPANY\n\m\nManufacturers of\nICE CREAM CONES\nPurest Made Cost Less\n335 PRINCESS AVE.\nVancouver.\nDfltrJoRi-J.\nI\nB. C. Distributors of\nMessrs. T. H. Prosser A Sons Ltd.\nLondon.\nManufacturers of Prossers' Celebrated Line of TENNIS and\nCRICKET Supplies.\nAssociated Agencies\nLTO.\n6t5 Pender St. W. Vancouver.\nPhone: Sey. 131\nBORDEN'S\nEVAPORATED\nMILK\nVancouver Ofti\u00C2\u00BB;f\n332 Water Street\nPhone: Sey. 6383\nSTORE EQUIPMENT\nScales. SHcers, Cutters \u00C2\u00BB\"\u00C2\u00AB* Cabin-\ntts-Nsw, Rebuilt and Second Hand.\nCash or Terms.\nTHE SCALE SHOP LTD.\nSey. 2881\n365 Cordova St. W., facing Homer. 42\nTHK BRITISH COLUMBIA RETAILER\nJuh\nPAPER BAGS\nJ. C. WILSON LTD.\n1088 Homer Street. Vancouver.\nPhone: Sey. 781\nROYAL CROWN\nSOAPS\nManufactured In British Columbia\nand guaranteed.\nROYAL CROWN SOAPS LTO.\nGLASS JARS\n\u00E2\u0080\u00A2\u00E2\u0080\u00A2Improved Gem\" A \"Ptrftct Star\nLocal Rtprtstntativt: R. G. Moort.\nDeauaiea Glass Caspar Ltd.\n510 Hastings St. West. Sey. 5138\n1WCMU-N\nNUTTINC CO. Ifl.\nJ. J. MACKAY,\nAgent.\nPhont: Sty. 3061\n804 Bower Bldg.\nVancouver.\nHOSIEftY\nWATCHES. CLOCKS, JEWELRY\nWestern Wholesale Jewelers\nCordova and Cambit Sts.\nPhont: Sty. 2765\nPAPER PRODUCTS\nMANUFACTURERS\nCONTINENTAL PAPER\nPRODUCTS LTD.. Ottawa, Ont.\nLocal Rtprtttntatives:\nSmith, Davidson 4 Wright\nDavit and Homtr Sts. Sty. 9565\nMcCORMICKS\nJERSEY CREAM SOOA8\nMcCormick Mfg. Co. Ltd.\n1160 Hamilton Street, Vancouver.\nC. H. KENNEY, Manager.\nPhont: Sty. 3412\nSERVICE TO OUT OF TOWN\nSUBSCRIBERS.\nTht British Columbia Retailor will\nbo pleaeod to furnish subscribers\ntbt names and addresses of rtpro-\neentatlvee or agents of eastern\nmanufacturers In Vancouver. Wo\nwill also advlae where their com.\nmodltlee ean bo purchased.\nGlass - Mirrors\nBEVELLING SILVERING\nGLAZING\nWESTERN GLASS CO. LTD.\nImporters, Manufacturers\nWholesale and Retail Oealere\n158 CORDOVA STREET WEST\nVancouver.\nPhone Sey. S6S7\nHams & Bacon\nSwift'a \"Premium\"\nSWIFT CANADIAN CO. LTO.\nVancouver.\nPAPER\nBAGS ANO WRAPPING\nNerfelk Paper Ce. Us!.\n1M WATER STREET\nVancouver.\nPhone: Sey. 71\nWater Repellent Clothing\ni BEAR\nf>\nR. A. SIME, BC Distributer\ntmottma amat am toot\nSOS Mercsntllt BlOf.. Vancouver, \u00E2\u0096\u00A0 C.\nGAIVANIZQ\u00C2\u00BB IRONWEAR\nTHE THOS. OAVIOSON MFG. CO.\nLTO.\n123 Powell Street Vancouver.\nPhone: Sey. 4866\nftCOISTKRKD.\nCHIPMANHOLTON KNITTING\nCO. LTO.\nE. H. Walah 4 Co. Ltd., Agenta.\nS1S Homer Street, Vancouver.\nPhono: Sey. 1666\nQUAKER\nBrand Canned\nFRUITS 9 VEOBTABI.KS\nDominion Canners of B C Ltd\nVanoouver, B.C\nUNDERWEAR\nATLANTIC UNOERWEAR LTD\nE. H. Walah A Co. Ltd.. Agtnu\n316 Homer Street Vaneouvtr,\nPhone: Sey. 6*67\nTIGER BRAND\nUNDERWEAR\nJ. J. MACKAY, Agent\nSOt Bower Bldg. Phone: St, )os*.\nTee CALT KNITTING CO LTD\nGall. Ontario\n11CEETEE \"\nPur* Wool\nUNDERCLOTHING\nTURNBULL'S of Colt\nLocal Office SIS Homer Strati\nPhone: Sey. 7*2)\nT. 0. STARK\nF. W. STERLING\nTelephone\nSty. \u00C2\u00BB1M\nSTARK A STERLING\nMANUFACTURERS' AOEMS\n1048 Hamilton Slrtti.\nVANCOUVER. B. C\nAddressing\nMaMine Lieu ttttt.it*fPUii\nrocolmttaaletter-. t*4dlt*t. \"*\nDirect Mall Campaign\u00E2\u0080\u00A2*\nUooStoO lfftcU-n'1*-\nMracteries. Ud\nMS Naellna* *\nsn \u00C2\u00BB7\u00C2\u00BB Ihe ST. LAWRENCE LINE\nPAPER BAGS\nMade in Canada\u00E2\u0080\u0094from Canadian Papers\nssseeeeessssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssBsssssssssssssssssss\n\"SIMPLEX\" - Ligkt Manilla\n\" MAPLE LEAF\" Ligkt Kraft\n\"LION\" - - Heavy Kraft\nlllllllllllllllllllllllllllllllltlllllllllllllllllllllllllllllllllttlltlllltlltlltttlltlllllllllltllltlttttltlll\nA Bag suitable for every kind of Merchandise\nMade by St. Lawrence Paper Bag Co.\nSELLING AGENTS FOR B. C.\nCOLUMBIA PAPER CO. LIMITED\nCARRY LARGE STOCKS IN VANCOUVER AND VICTORIA\nOB\nPremium\nVr2\nOr*wW\n2&\nfr\nWhether it be the dealer or the consumer--\n\"Quality First\" is a safe rule to follow in buying food products. Swifts \"Premium\" hams\nand bacon will measure up to the highest standards in eve7 respect, thoroughly cured, hardwood smoked, parchment wrapped, superior in\nflavor and with the quality that distinguishes\nthem from lower grade stock. As a dealer you\nwill And it to your advantage to stock \"quality\" products, as you will be able to build up\na good volume of business, and on a profitable\nbasis.\nSWIFTS PREMIUM\" HAMS AND BACON\nARE A MADE IN B. C. PRODUCT.\nSWIFT CANADIAN COMPANY LIMITED I\ney uitvYou Your\nhost Profitable\nKind of Sale"@en . "Newspapers"@en . "Vancouver (B.C.)"@en . "British_Columbia_Retailer_1925_07"@en . "10.14288/1.0345594"@en . "English"@en . "49.261111"@en . "-123.113889"@en . "Vancouver : University of British Columbia Library"@en . "Vancouver : Progress Publishing Co. Ltd."@en . "Images provided for research and reference use only. Permission to publish, copy, or otherwise use these images must be obtained from the Digitization Centre: http://digitize.library.ubc.ca/"@en . "BC Historical Newspapers"@en . "Original Format: Royal British Columbia Museum. British Columbia Archives."@en . "The British Columbia Retailer"@en . "Text"@en . ""@en .