"Arts, Faculty of"@en . "Central, Eastern, and Northern European Studies, Department of"@en . "Non UBC"@en . "DSpace"@en . "Markovits, Andrei"@en . "2010-05-04T23:08:51Z"@en . "2009-12-04"@en . "Graduate student conference held December 4-5, 2009 at the University of British Columbia. Keynote address introduced by Guido Schenkel. Abstract: \"One of the greatest fallacies of the myriad criticisms of globalization is that this process allegedly destroys the local and renders everything uniform and \u00E2\u0080\u0094 of course \u00E2\u0080\u0094 \u00E2\u0080\u009CAmerican\u00E2\u0080\u009D, the ultimate evil in the world. Nothing can be further from the truth. Indeed, quite the opposite has happened. Rather than destroying the local, the global has accentuated its shape and content thereby creating what Robertson has properly labeled \u00E2\u0080\u009Cglocal\u00E2\u0080\u009D. My lecture will analyze this \u00E2\u0080\u009Cglocal\u00E2\u0080\u009D dimension of sports in Europe and North America.\""@en . "https://circle.library.ubc.ca/rest/handle/2429/24450?expand=metadata"@en . ""@en . "10.14288/1.0132757"@en . "eng"@en . "Unreviewed"@en . "Vancouver : University of British Columbia Library"@en . "Attribution-NonCommercial-NoDerivatives 4.0 International"@en . "http://creativecommons.org/licenses/by-nc-nd/4.0/"@en . "Faculty"@en . "Ideology in Motion: On the Relationship of Sports and Politics; UBC Winter Games Event Series; University of British Columbia"@en . "Global Players, Local Cultures: Sports and Cosmopolitanism in Europe and North America"@en . "Sound"@en . "http://hdl.handle.net/2429/24450"@en .