Two essays on perceptions of victimhood
department or school: Business, Sauder School of
department or school: Marketing, Division of
data provider: DSpace
degree campus: UBCV
creator: Strejcek, Brendan
issued: 2022-03-09T00:17:47Z
issued: 2022
related degree: Doctor of Philosophy - PhD
degree grantor: University of British Columbia
description: In this dissertation I explore the consequences of perceptions of victimhood in two substantive domains: intergroup conflict between disadvantaged groups and consumer hostility toward firms. In the intergroup conflict domain, I examine competitive victimhood, which is seeing oneâs own group as having suffered more than an outgroup (Young & Sullivan, 2016). In the domain of consumer/firm interactions, the service failure literature has considered consequences of service failures, such as consumer complaining behavior, and methods to recover from failures, but little work has considered the psychology underlying hostile reactions of consumers to firms following commercial interactions where service failure is absent. Hostile reactive attitudes prompted by victim framing provides a unifying framework with which I consider intergroup relations between members of disadvantaged groups and interactions between consumers and firms. Essay 1 explores the conditions under which disadvantaged groups engage in mutual derogation. Particular identities, often connected to perceptions of historical injustice or contemporary discrimination, suffuse social life, both in political discourse (Fukuyama, 2018; Schlesinger, 1998) and, increasingly, both the marketplace and the workplace. Historically, groups have mostly sought portrayal as powerful, as power signified virtue. However, in modern times, portrayal as a victim is one way to justify concern and extract resources, providing a benefit from competing for victimhood. I propose that competitive victimhood of this form emerges from a zero-sum perception that resources available are limited. Essay 2 identifies a practical consequence for firms and consumers of victimhood beliefs. Specifically, I investigate victim signaling behaviors (Ok et al., 2020), a stable individual difference. Across four studies, I demonstrate that victim signaling is positively associated with hostile reactive attitudes toward firms when service is neutral (…
aggregated CHO: https://circle.library.ubc.ca/rest/handle/2429/80931
note: Two Essays on Perceptions ofVictimhoodbyBrendan StrejcekB.A., The University of Chicago, 2006M.Sc., Northwestern University, 2017A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OFTHE REQUIREMENTS FOR THE DEGREE OFDOCTOR OF PHILOSOPHYinTHE FACULTY OF GRADUATE AND POSTDOCTORAL STUDIES(Business Administration)THE UNIVERSITY OF BRITISH COLUMBIA(Vancouver)March 2022© Brendan Strejcek 2022The following individuals certify that they have read, and recommend to the Faculty of Graduateand Postdoctoral Studies for acceptance, the dissertation entitled:Two Essays on Perceptions of Victimhoodsubmitted by Brendan Strejcek in partial fulfillment of the requirements forthe degree of Doctor of Philosophyin Business AdministrationExamining Committee:Karl Aquino, Professor, Marketing and Behavioural Science, UBCCo-supervisorKatherine White, Professor, Marketing and Behavioural Science, UBCCo-supervisorSteven Heine, Professor, Psychology, UBCSupervisory Committee MemberMark Schaller, Professor, Psychology, UBCUniversity ExaminerJohn Ries, Professor, Strategy and Business Economics, UBCUniversity ExamineriiAbstractIn this dissertation I explore the consequences of perceptions of victimhood in two substantivedomains: intergroup conflict between disadvantaged groups and consumer hostility toward firms.In the intergroup conflict domain, I examine competitive victimhood, which is seeing oneâs owngroup as having suffered more than an outgroup (Young & Sullivan, 2016). In the domain ofconsumer/firm interactions, the service failure literature has considered consequences of servicefailures, such as consumer complaining behavior, and methods to recover from failures, but littlework has considered the psychology underlying hostile reactions of consumers to firms followingcommercial interactions where service failure is absent. Hostile reactive attitudes prompted byvictim framing provides a unifying framework with which I consider intergroup relations betweenmembers of disadvantaged groups and …
has type: Thesis/Dissertation
date issued: 2018-05
is shown at: 10.14288/1.0407065
language: eng
degree discipline: Business Administration - Marketing
provider: Vancouver : University of British Columbia Library
publisher: University of British Columbia
rights: Attribution-NonCommercial-NoDerivatives 4.0 International
rights URI: http://creativecommons.org/licenses/by-nc-nd/4.0/
scholar level: Graduate
contributor: Aquino, Karl
contributor: White, Katherine, 1974-
type: Text
identifier URI: http://hdl.handle.net/2429/80931