Province of British Columbia Ministry of Tourism Tourism British Columbia Annual Report 1980 D Travel trade (tour F □ Travel trade press; indirectly employs several tens of thousands more residents through support services. )n January 10, 1980, tl WM&MM Eiiii BNP i. Beautiful British Columbia Magazine Bi iSHdaSBaTAA'^ l -- —Jrra* T^"tmj&*£m 4flfiH MARKETING BRANCH OBJ ECTIVE: To market British Columbia throughout FUNCTIONS: - Developing, recommending and I MARKETING BRANCH Marketing Plans: id June and then throuCT ms were able to learn somethin about the province jages — French, German, Ukrai Han, Russian, Spani ide the'funmobile'there were arge color transpar array of Information on festiva s, special events, ar n attractions, as well as two pr 0 Peaks" and "If I Hadn't Seen 11 Wouldn't BeUev 'Tell the World Tour': Pasadena Rose Bowl Parade: MARKETING BRANCH Media Advertising: Resident Awareness Program: MARKETING BRANCH Tourism Seminar: Close to 300 participants, f e°November m^l^fl province's tourism industry. The three-day seminar, spo nsoredbyth Industry Development Subsid ary Agreemc nt (T1DSA), heardBBI NNG JCH rf/£ SEMINAR OF THE CEHTUf^ TOURISM BRITISH COLUMBIA H mm jM &r^& gumm -\ MARKET DEVELOPMENT BRANCH OBJECTIVE: To enlarge British Columbia com. FUNCTIONS: - Directing and co-ordinating t MARKET iVELOPMENT BRANCH TRAVEL TRADE SALES Media Advertising: *^ Educational Seminars: London, United Kingdom, office - Travel Agent's Manual: Rendez-vous Canada '80 product in foreign la Travel Shows: Travel Fair (3,500 attended), the Travel Expo 79 in Ski Consumer Shows: Special Travel Sales Mission to Japan: MARKET VELOPMENT BRANCH Mi'lrl Site Inspections: 50 per cent over 1979. Convention Servicing: conferences in the province. These mailings go to delegate FILM DEVELOPMENT BRANCH OBJ ECTIVE: To solicit and assist major feature Bin i FUNCTIONS: - p economically and with a choices for location sites. budgets totalling a record Up ($14 ,x(t4.5 •ast Desperado (S8.3 million), Never Cry Wolf— still shooting (J11.8 million), Take Off- a television series (81 million). Babysitter - a television movie (*3.54 million), Reckless (*3 million), Minikins — a television series (*5 million), By Design additional shooting in the province. Touch the Wind — to be SPECIAL SERVICES BRANCH OBJ ECTIVE: To create and produce materials - photographic, graphic and cinemat :ing the quarterly Beautiful B Beautiful British Columbia Magazine! Special Publications: Informational/Promotional Publications^ □ Four issues □ Beautiful Britis* □ Calendar of Events ii. Spring/Summer - □ Vancouver Visitor's Map — 200,000 c< □ Ski brochure — 175,000 copies; □ Royal Hudson Train pamphlet — 75,0( fclAL CES UCH TRAVEL FILMS Film Library: The ministry operated the film library in Vancouver. During the borrowed for 1,163 screenings and for audiences totalling some 43,160 persons. Last year, these films were borrowed for 4,465 screenings. Distribution: The ministry's 28 travel films were viewed by audiences in Canada, United States, France, Germany, Japan and the There were 38,394 bookings during the year. Statistics indicate that persons in "captive" audiences totalled 2,463,895 in 1980. There were 77,156,000 television and cablevlsion viewers bringing Out-of-province film distribution is handled by the Canadian Government Office of Tourism and the National Film Board. Production: A new travel film titled British Columbia - Nature's Masterpiece was produced in-house in 1980. German, Japanese and French versions of the film have also been produced. stress the conservation of ecological aspects of this recreational "Tto produced by the ministry before 1980 include: Majesty of Water (25 rains.), Royal Hudson (8 rains.), Steelbead River (12.21 mins.). Happiness Is (14 mins.), Impressions of the Peace (14 mins.), Ski Supernatural (15 mins.), Atlin (13 rains.), The Fraser Canyon (18 rains.), Land of the Red Goat (20 mins.), Big Game Camera Holiday (14.13 mins.), Echoes of Gold (15 mins.), (20 mins), Vancouver Pacific Celebration (20 mins.), If I Didn't ■Ksan (28 mins.), Mirrors to the Sun (25 mins), Because Ifs Home (29 mins.), Highway One (27 mins.), The Land Between (26 mins.), The Way Back (45 mins.) and Sounds of Silence (24 mins.). I INFORMATION SERVICES BRANCH OBJ ECTIVE: To handle the publicity and public relations News Releases: and trends and on the ministry's plans, policies, Tour British Columbia series: s to all weekly and dig Travel Features: tion/photographs were mailed /* Jist ! COOOSj If VISITOR SERVICES BRANCH OBJ ECTIVE: To meet visitors' expectations an, FUNCTIONS: imployment Prograi VISITOR SERVICES BRANCH ACCOMMODATIOMSERVICES Accommodation, Inspection, Registration and Counselling: Tourist Accommodation and Campgroum Directory: Tourist Information Centres: Foreign Currency Exchange Service: A foreign currency exchange at the Douglas Information ( Travel Counselling on British Columbia Ferries: n Columbia ferries plying bi INFORMATION MATERIALS D Reference Manual: VISITOR SERVICES BRANCH D Travel Counsellor Training Manuals: counsellors attending the Travel Counselling Techniques (Basic) D Calendar of Events: This semi-annual publication details attractions and events in nearly every part of the province from art exhibits to sea festivals The Fall/Winter and Spring/Summer calendars have a combined Brochure Warehousing and Distribution: To effectively distribute the ministry's brochures and promotio. Brochure Distribution on British Columbia Ferries: Ministry of Labor Program: a in 1979 was »300,000. 1 mzn Rem POLICY DEVELOPMENT AND PLANNING BRANCH OBJ ECTIVE: To prepare reports on provincial t FUNCTIONS: — Monitoring monthly p< POLICY fVELOPMENT AND PLANNING BRANCH Performance Indicators: Accommodation Inventory: Tourism Performance Model: Tourism Highlights: Tourism Highlights is an annu: British Columbia Skier Survey: _|Y MET WD 111 | CH | Japanese Ski Survey: from Japan Travel Industry Development Subsidiary Agreement: EDUCATIONAL SERVICES BRANCH OBJ ECTIVE: To offer tourism related educational FUNCTIONS: - Educating the travel industry on new Hospitality Certificate Course for employees in the private sector. Travel Counselling Techniques (Basic) Course: Travel Counselling Techniques Correspondence Course: Hospitality Certificate Course: .SiTv JK m ONAL IlCES INCH BEAUTIFUL BRITISH COLUMBIA MAGAZINE BRANCH FUNCTIONS: - Marketing the Beautiful Br, WTIFUL WmmsH LUMBIA .GAZINE RANCH Special issue sales (1980 only): - This is British Columbia, Volume IV, Recipes Through th Land of the Thompson: 570 copies Southeast Corner. 4,323 copies (so ADMINISTRATION BRANCH O BJ ECTIVE: To provide administrative supp FUNCTIONS: - Assisting in preparing the ra: for facilities, office space, equipmen - Administering the Regional Contribu Grants Program. fllNISTRATION BRANCH Administrative Services: Regional Contributing Grants iR^g'ram: I vtion IKnch HAVE FUN ■M THE i WVERJ