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UBC Publications

The Ubyssey Jan 29, 1993

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 Countering culture since 1918 Vancouver, B.C., Tuesday, January 29,1993     Vol 75, No 31
the Ubyssey
<&&. QOO'D
I *'A/0
take a „t
a new paradigm
HAPPy   aw;mAu6
and   ?EorL.E
•<?*■% -v
mfE <3&1>_
-7T\Wj$.What is the government doiiw
^o protect biodwersit
5^  old growth threatened
The Qgeiifl^
The Car
.M-M* X:
1 .    1 b      *■ ■
f     **•*      *■'« —
<#, ^e^.^h   re .ht3s ^—^^
<cr ,*w
020NEDEP, pT.r,       F       ^ ^^^
Ton   n^^r. t,,0N    f    ^
\^^T,     ^^S^ia^s^   Global jvSr^^
% A More Convenient WaymBSB^^^Hr F/   -*
!  M r„nt     f° h^ the
— "/en
"*- ej»
I Now Mpingthe environment; can
r\Ki il     Tj^cilly makevoti1
J" 0/1
VOLUME 75, Number 31
Vancouver, B.C. Tuesday, January 29,1993 Classifieds 822-3977
RATES: AMS cardholders - 3 lines $3.15, additional lines 63 cents. Commercial - 3 lines $5.25, additional Unes 80 cents. (10% discount on 25 issues or more.) Classified ads
 payable in advance. Deadline 3:30 pm, 2 days before publication. Room. 266, SUB, UBC, Vancouver, B.C. V6T2A7. 822-3977.
Come talk to the travel experts
at "Travel Days '93"
SUB Concourse Wed, Thur & Fri
February 3,4 & 5
Free Public Lecture
Saturday, January 30
Dr. W. Mark Fruin Director,
UBC Institute of
Asian Research on
Lecture Hall 2,
Woodward IRC at 8:15 p.m.
11 - FOR SALE (Private)
1982 SAAB 900 Turbo; Sunroof, A/C
power windows, locks & mirrors, new
brakes, trans. & turbo, very clean car.
$4200 OBO. 739-1891.
1985 VW SCIROCCO, sunroof, new
stereo, 96,000 km, no rust, garage kept,
auto. $4500. 739-1891.
Mint cond. orig. software, inst. book,
cables, & packing carton all incl. 433-
15 - FOUND (no charge)
7th. 224-4474 before 10 am or late
RED BACK PACK 41st & Alma. 263-
5466 or 263-3233.
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wanted. $375 mthly. Leave message
RESIDENCE ROOMS are available for
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student residences. Please contact the
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Mall, Tel. 822-2811.
The Ubyssey is now accepting
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Feb. 12th Valentine Issue
Deadlines if Feb. 10th. Avoid the
rush ... Book your love now!
PROFESSIONAL typist, 30years exp.,
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30 - JOBS
Work 12 hours a day at start, study
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cope through rigorous development
period. If you're success-oriented;
rewards and professional independence
are worth it. Said resume to:
P.O. Box plOO c/o The Ubyssey
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now 224-6931 instr. Suzanne Gaston-
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UBC Student Counselling
& Resource Ctr.
Workshop - Dual Student
Couples. 12:30-l:20,Brock
Rm. 200.
UBC Symphonic Wind
Ensemble, Martin
Berinbaum, Conductor.
12:30 pm, Old Auditorium.
UBC Symphony
Orchestra, Jesse Read,
Conductor. 8:00 pm, Old
History Students' Assoc.
Movie:       "Mississippi
Burning". 11:30-1:30, Buch
Student Health Outreach.
Intimacy in the 90's;
Reality, Risk &
Information tables on
communication &
relationship skills,
contraception & STD's.
11:30-2:30, SUB main
Student Health Outreach.
Intimacy in the 90's;
Reality, Risk &
Responsibility. A debate
presented by the UBC
Debating Club. "The New
Rape Shield Law: Who
Does It Protect? Victim
or Accused?" 12:30-1:20
pm. SUB main concourse.
Varsity Outdoor Club. Lutheran Student
Climbing competition. All Movement. Worship service
day - come to the club & fellowship.    7:00 pm,
room,   SUB   bsmt/SUB Lutheran Campus Ctr.
UBC Symphonic Wind
Ensemble, Martin
Berinbaum, Conductor.
8:00 pm, Old Aud.
Women's Centre. Wenlido:
Women's Self Defense.
10:30 am - 12:30 pm, SUB
Wanna play with people' s minds?
Feel the power. SUB 2 4 IK.
UBC Student Counselling
& Resources Centre.
Workshop - Career Skills
Assessment. 12:30-1:20
Brock Rm. 200.
Weight Watchers. At Work
Program, Introductory
meeting. 12 noon, Acute
Care Hospital Rm M416
UBC School of Music. UBC
Student Composers. 12:30
pm, Recital Hall.
International Socialists.
Meeting: Fighting Racism:
From the Tories to the
Nazis. 7:30 pm, SUB 215.
International Socialists.
"Get this month's copy of
Noon, SUB south entrance.
Global "Development"
Centre. Representative
from Committee of
Campesino Unity. Noon -
1:30 pm, SUB 212.
Varsity Outdoor Club. Free
slide show: "Southern
Africa - Orange Rock,
Orange Water" with Robin
Barley. 8 pm, Woodward
IRC #2.
UBC Student Counselling &
Resources Centre. Workshop
- Creating a Resume That
Speaks For You. 12:30-1:20
Brock Rm. 200.
UBC Students for Choice.
Video on Operation Rescue
tactics. Join us in fighting the
antichoice. Noon, SUB 209.
Centre for Research in
Women's Studies & Gender
Relations. Holly Devor - from
U.Vic. Sociology Dept. "The
Social Construction of
Gendered Sexuality." Noon,
Family & Nutritional Sc. 50.
What is development?
' Sara Martin
UBC students
will be a valuable
le  "   ■ "~~
ment pro,
the Salmon Is)
As   the m
bate over   what role, if ai
industrialized countries
Canada can play to aid p<
developing countries co:
ues to rage, these three t
students are looking for
swers. #
Two of the studi
Kim and Padme C<
travel to Guyana,
third       student,
Johnston, will bi go
Salmon Islands
coast of Austrt
Kim, a Zoolof
and Cook, an Arts
work with a groju
tors from Internal
gical Eye Expedi
perform eye catara
surgeries in
They also will befi
in collecting data oni
ofthe Guyanese rainfb:
Johnston, * a    Ph;
graduate student, will
hand in the building of a
medical clinic and a p;
school in his host commuriit;
"In order to be helpful in
global development you have
to educate yourself," Kim saidsflf
"[Projects like these] need
people who are specialized
and have some skills to offer,
not people who just fly down
there with idealistic concept
who say, okay Fm here, let me
save your country"
UBC Political Science professor John Wood, who took a
group of 20 students on a similar program to India in 1990,
is cynical as to whether such
ffif ^trbls* howevei _
by M J. McDonald X   are still stored
BC is planning to replace   ferred to
its existing hazardous
waste-burning incinerate? wijh a
*- ew "Jate-^f-the-art" facility. • x
lie capacity of thefreplace-
menf incinerator is planned to be
^cl that ofthe existingincihera** -
tor-—a plan which/in anticipating
an increased   waste oytput, directly counters the provincial
government's stated goal of reducing waste by 50 per cent by the
year20||0. T "Mn'Y '
5     The construction of the incin
erator has been deferred, while!
the provincial Waste Reductioi
Commission, headed by Dorothy
Caddell, develops a strate]
hazardous waste manage
The hazardous w
#rator pX UBC, in ope;
' 1972, is currently all*
month to mi
don ofthe Gn
Regional Distrii
e permit al
evf n though thi
controls on its stack whi<
s potentially radioactive
cal waste and other toxic
s which are deemed
propriate for regula#Jaji
The incinerator U
^P^dmately eight houi-a.
ties, UBC,
had presen'
thg intine;
combine*  "
OU8 w;
and UVic,
proposal for
used for the
isposal of their
cal and hazard-
ry ofthe protest
proar occurred when
irsity was trying to
a new incinerator
scovered in the fall of 1991.
A^aumber of community and
ronmental groups, including
rt Guerin of the Musqueam
d council, were opposed to the
replacingoftheincinerator without
due public process.
There was a flurry of public
meetings, petitions and letter
In response, the university
hired a pubic relations firm—IRIS
Communications—and another
burst of activity took place. The
result was the hiring of a Hazard-
s Waste Minimization Manager
the creation of a Community
sory Committee in October of
2. ,X,:#,
According to Len«>|e Herb,
sident ofthe Society
nvironmental   Co
(SPEC),/the commi
Recent developments
The committee met threfe
times: once in November, once in
December and once in January.
One wpHt befori^-the<
meeting, the Minister off
ronmint put an en*j
"public process" in op
the "entire provinJBto Kay
input into the inrirterator process.
Thus, on Tuesday, January 26,
the Community Advisory Committee to the Proposed Replacement Incinerator was official]^
deferred Jp
At the final meeting Buil
Greisman, a representative fof the
Dunbar Residents' Associdftion
expressed concern that, "tiie toxic
waste problem is not going to go
away." Heasked,"ifanfftcinerator
in a new location is chQen by the
Environment MiiriistrjCwhat will
happen in the interim^
Cashore said, "T^TOre are a
great many factors involved in this
decision, such as deteifeining the
best technology availdSe, appropriate locations* and j-Jyiding arrangements." ; —
Todate, there appear to be two
outstanding issues: th^ffesfcH the
fact that the universite will continue to spew potentia|!y toxic ash
from the existingindRlrator'r, '
"public proce&s*
January 29,1993
20/20 Vision offers alternative
A&OUT 10W-40,,,,
by Adrian Rainbow
ou   care about the environment, you
really do.
It's just that after you have finished
your classes, homework, cooking, cleaning,
laundry, and other daily hassles, you have
no time to hang off nuclear warships, block
logging roads, or protest chloroflourocarbon
Steve Macdonald of 20/20
Vision may have an alternative for
His North Vancouver-based
non-profit organization targets the
people who care about the preservation ofthe earth and global peace,
but have little time to express their
"People are busy, yet they care
a lot about the environment and
world security issues," Macdonald
said. "20/20 Vision gives busy
people a way to turn their opinions
and feelings into direct influence
on government policies."
The lobby group, started in
October of 1990, is the first of its
kind in Canada but is affiliated
with 70 other 20/20 Vision groups
in the US.
20/20 Vision operates by
sending its subscribers a postcard every month with an
analysis of a specific environmental or peace issue detailing
the problem.
On the back of the postcard
is a recommended action—usually
letterwriting to a particular politician directly involved with an
The 20/20 symbolizes 20 minutes a month writing a letter, and
$20 a year to pay for production
and mailing costs. All 20/20 orga
nizers are volunteers.
The monthly issue is determined after 20/20 researchers
consult with respected environment and peace organizations in
the province. The issue chosen
is the one deemed most appropriate and important for British
At a time of ever-increasing
cynicism and governmental bureaucracy, Macdonald remains
optimistic. He stresses the importance ofhaving communicative and
cooperative relationships with
policymakers. He emphasizes
having a spirit of good will is the
only way to influence politicians.
"By lobbying politicians and
by trying to change policies and
legislation, we are attempting to
fight the problems permanently
at their roots, not just put out
brush fires," Macdonald said.
At present, 20/20 Vision has
approximately 400 members
writing letters every month.
Environmental neglect documented
Hby Chris Jackson
and M J. McDonald
lthough the BC govern
ment has high international regard with respect to environmental issues, the acquired
evidence of consistent environmental neglect is on its way to
The duo hope to coincide
their visit to Europe with that
of Premier Mike Harcourt, who is
on his way to the International Economic Summit in
Switzerland (Feb.3) where the
topic of forestry "just might come
Valerie Langer and Garth
Lenz ofPriends of Clayoquot Sound
plan to travel to Europe to tell "the
truth about what's happening in
Canada's Temperate and Boreal
So portable, so convenient
They plan to encourage Europe to pressure the BC government to change its forest policy,
with particular emphasis on BC
forestry practices, and to promote
the purchase of the few wood
products that are produced in an
ecologically responsible manner.
The duo visited UBC and gave
a presentation entitled Take Back
the Forest, a slide show based on
their four week investigative
camping trip through northern
British Columbia, Alberta,
Saskatchewan and the Northwest
On the trip, many environmental disasters were photographed and documented.
Among these is a Procter &
Gamble chlorine mill spilling three
million gallons of toxic effluent into
the Smoky River each day. There
is a Cree Native reserve directly
downstream from the mill whose
residents are forced knowingly to
consume the toxic fish and water,
due to economic hardship.
Also illustrated in the slides
is an intense logging in the National Wood Buffalo "Park."
Recent experiences with local
media in connection with
Clayoquot Sound, have proved futile in terms of gaining public attention, so Langer and Lenz feel
that international pressure is
critical at this point.
Langer said, "Canada has international commitments to uphold . . . the signing of the
Biodiversity Charter in Rio de
Janeiro would be in direct conflict
with many ofthe forest harvesting
occurrences, namely that of
Clayoquot Sound."
MONDAY              TUESDAY          WEDNESDAY         THURSDAY             FRIDAY              SATURDAY
"The Global Ecological
Revolution", Carolyn
Merchant, University of
California - Berkeley,
12:30 pm BUCH A106
"Eco-femlnlsm", 12:30
Geog. 229
"Women and Nature",
3:30 pm Geog. 201
Students for Forestry
Awareness, 12:30 pm
Macmillan 166
Students for What's Left
6           LECTURE:
"Re-inventing Nature",
Vancouver Institute,
at 8:15pm
Instructional Resource
GVRD Air Qualfty
Advisory Committee
presents Phase 1
Consultation report for
Public review, 3:45 pm
GVRD Bldg., 2nd Fir.
Students for Forestry
Awareness, 12:30 pm
Macmillan 166
"Turn the Page"
Conference, Feb. 12-14,
Saint George's School
Eco-Falr, 5:30 - 8:30 pm,
Info: 737-2258
Conference Cont'd
For international anti-fur
day, Eaton's Granville &
Georgia, Info: 266-974
Students for Forestry
Awareness, 12:30 pm
Macmillan 166
20   d
Fraser Valley Estuary
"Fact or Fiction: The
Fraser River Is Polluted",
Free, 8:30 am • 4:10 pm,
Info: 525-1047
or 582-5266
Students for Forestry
Awareness, 12:30 pm
Macmillan 166
Masked media:
by Chris Jackson
I n the two years since The
J Vancouver Sun hired
controversial public relations firm
Burson-Marstellar, the newspaper
has been accused of neglecting important environmental issues.
Burson-Marstellar currently
represents a number of major
players in the BC forest industry.
Burson-Marstellar also helped to
establish the BC Forest Alliance,
an organization which promotes
the interests ofthe forest industry.
When the Alliance was established in 1991 the forest industry was having a difficult time
winning public confidence, and
their costly "Forests Forever" ad
campaign was being met with
much skepticism.
Burson-Marstellar has
worked for numerous other multinational firms experiencing
economical crises. Among them;
Union Carbide, following the
Bhopal disaster, Johnson &
Johnson, after the Tylenol cyanide
incident, and Perrier, after the
recalling of benzene-laced bottles.
Joe Foy ofthe Western Canada
Wilderness Committee commented, "Ever since the Vancouver Sun hired the advertising
company Burson-Marstellar in
1991 to advise management on
how to market the newspaper, we
have noticed a drift away from BC
Is**   **$$%.
Is It real, or Is It B&M?
environmental reporting.''
The Vancouver Sun also recently eliminated its official BC
Forest Reporter position. The duties of the Forest Reporter were
amalgamated with those of another
reporter who covers natural resources in more general terms.
Meanwhile, The Sun's Environment Reporter has been instructed to focus primarily on the
Greater Vancouver area.
This focus results in a direct
shift away from industry-environmentalist confrontations (most
of which occur outside Greater
Vancouver), and severely limits
the publicity on which environmental activists depend. When
asked to comment on allegations
that The Sun's coverage of environmental issues is biased in
favour of industry, city editor Gary
Mason said, "this marketing
strategy which concentrates more
on Vancouver will better serve our
Vancouver audience."
Forest companies were advised by Burson-Marstellar to form
a separate entity to review corporate harvest practices, hence, the
BC Forest Alliance was born. The
Alliance is headed by Jack Munro
(a former head of International
Woodworkers Association) and
Gary Ley (a Burson-Marstellar
employee). Msiny ofthe Alliance's
"volunteer" members were hand-
picked by Burson-Marstellar and
the forest companies.
The Alliance's specific mandate includes "keeping tabs on industry to make sure they comply
with the Code of Forest Practices"—a set of harvesting principles the Alliance itself created.
According to a recent Georgia
Straight article, Jack Munro "alluded to the Alliance's other aim
which is to do battle with media
coverage that its clients—the forest companies—consider runs
counter to their interests."
Recently, the CBC agreed to
air a seven part "news" series,
Forests Forever, focussing on BC
forest issues, and paid for by BC
Forest Alliance.
However, because the CBC's
Advertising Standards Codebook
states, "[The] CBC does not permit
advertisers to buy time for the
broadcast of controversial material," all ads submitted by environmental organizations which
promote forestry awareness have
been rejected.
This has left environmental
activists wondering exactly how
disadvantaged, they are in utilizing
the media.
phmpq ta ijRC
VwIYlEO   III  Www
M- ,
byOtnarKasstfii '"■
orwost people* the
ecological revolution
tfabl h*$ $wep* through S00i»
ety in the last few years begin* and end* in small
changes.* earpooHng, -com*
posting antt th*a -ubiquitous
tbraa »'•« at home., «»&feefcter
energy andemissions policies
i&f04mtey+   \ '-    •>
~ INj*'IISC?*5»ewe«* •fenvi*
yo«tttie«^|P<>%, <3*e*e» Fiaflfcr,
thi* i* too* enough,
Society needs tobe
-the pro-ecological
attitudes m wWMiy
proclaimed are going to be respected.
■Cfoeen 'Fire* *
'UBC* Stedent 3£%-
jSricorem-fent Centre,
fhaa made this ya-fii-.
,$&% ^ooentrio ap«-
- proachits mandate.
According - t<*
founding member
Kea Wu, Green HSre
is the first ecological organization to
combine the goals
of wilderness preservation and £as*»
damental social
' ,?WU    »*v-*r
step ecosystem de*
struction until we have a m&w
society,* he said. -•    '
Hi*** vision is of a society
far different from 0ur*s.*Capi*
talism has to go^" he states
imCOmprOmisinglyV •*, /
, ^CrreenfSre*«5Bnts:fir*5tand
foj**e*Bost -§«* pt^mr^ ,wii<le#>**
mote ft society where: the l»«
herent value of ecosystems is
recognized over and above
human-centered goals, and
where, therefore, endless economic and population growth
no longer dictate what happens to non-human species
and 4QWy&m*> j&0eent«l$te
do not argue that mountain
0*MM*y*tem$* should he protected for scenic ox rets****
etional purposes, ha* anther*
Society needs to
be radically
changed if the
so widely
proclaimed are
going to be
because these eeosystemshave
their own right to exist.
of radical change,* Wu said.
;«Onrgoai i*-fet 8ghi la* ether;
species, andother eoo^ystams,
'■ Th* Wtaa&m have th* WOrlf'
ness,: which   it -Sees as the*; ing-^s«aS a power base* Onr
foundation of wXk mtfbwfcPfpmx *mm i* tha wwfotm*
mentaiism*.     • •> ',$?, i/$7j v&asik?    '-■ • •• ;;  ''''
Ihe next -goal la to p*o»,   '..; While  admitting  that
Green Fire hasno specific
bloeprint for this new society yet*. Wu hopes the
Organisation's goal* will
gain popular support and
spring from within a
growing organization, fie
predicts that people will
help to put ecologically
destructive corporations
that this is not a step
hat a step in a
•mew di-reeiion.
to wardsa society that ha$n'fc
existed, before.
Since tha
grOnp formed
last October^ it
has been in*
volved in sev»
eyel aware*
actions, in**
eluding '' ft
logging tfoad*
into ' - tha
Capilano wa*
tershed. With*
out anyone
getting f ft**
rested, ' tha
gronp man»
aged to draw
wide media ex.*
posnr© to ha-rmful Jogging
practices and cost C & R
lost profits.
Green. Eire plans to
continue m its- -can*-
paign> engaging i in
pee<-«fai ejvp disobedi.
ence when necessary but
otha* ftaflnkey-wr&wBh*-**
ing^ activities. \
January 29,1993
THE UBYSSEY/5 p— ^r^~- — ^— — — — _
**-** >xo:
tai :::::
row next wash
W. Omwb't torg-tst
111111111111111111 mi MYm'nViVi nVt n nVrriViViviti'Sii
The Latter-Day Saint Student
Association presents the Spring
Friday Forum
Friday 05 February • 7:30pm
Woodward Building Room 6
Mormon Polygamy
in Canada:
A Historical Perspective
Dr. Robert J. McCue
Professor of History
University of Victoria
Test Preparation
Next Seminars:
LSAT:   January30-31
GMAT:      March 5 - 7
GRE: April 2 - 4
Call: 222-8272
Spectrum Seminars™
Professionals in Test Preparation since 1984
Superb Food &
Friendly Staff
Recommended by
James Barber's
"Best Eating"
Take out
Wedding parties
Try Our
Daily Specials
Fri. &Sat. 11am-lam
2272 West 4th Ave.
Wf"X"y    ,  , *
5      'SSW/
The joy of helmet head:
8 a cyclist you may use
almostany public road
way. However, certain
routes are preferred by cyclists as
being especially comfortable, convenient, or safe. Some of these
routes are indicated on the map.
Here are the main routes to
1. NW Marine Drive:
Cyclists on this route enjoy
beautiful scenery and light traffic.
Although the approach to campus
ends with a lengthy hill, it is not
terribly steep and a paved shoulder is available. Watch for eagles
perched in trees overlooking the
ocean. On windy days you'll encounter stronger winds here than
on either Chancellor or University
Frost may linger on the shaded
southern lane on winter days and
portions of the route can be quite
dark at night. You have the option
of riding through Jericho Park on
the Seaside Bike Route, a gravel
path used by both cyclists and pedestrians. You thereby avoid a
small hill, but the gravel path can
be congested,
2. SW Marine Drive:
This route is frequented by
cyclists approaching UBC from the
south. There is a shoulder wide
enough for cycling from 70th and
Granville to UBC. North of 41st
Avenue the shoulder widens, making cycling safe and pleasurable.
Though watch for occasional
parked cars along this shoulder.
Dont expect traffic to yield the
right of way to you at the busy
intersection with 41st and 16th
3. University Boulevard:
A bike path runs along the
south side of University Blvd as it
passes through the golf courses
and Pacific Spirit Park. Even
though you're on a bicycles-only
path, watch carefully for pedestrians, people gathering at the bus-
stop, and golfers crossing your
path. Passing requires special care
because the path is narrow and
somewhat rough.
When the path ends at Toronto
Rd. you may turn left onto Toronto
to avoid most traffic; be sure to
stop at the 5-way intersection of
Toronto and Acadia Rds. You may
also ride directly to University Blvd
from this point west. Cycling on
University Blvd between Bianca
and Toronto is discouraged, and
cycling on the sidewalks west of
Toronto is not permitted.
4.8th Avenue:
This is the nicest way to climb
the hill from Alma up to Bianca. It
bears considerably less traffic than
adjacent 4th and 10th Aves, there
are only two stop signs, and the
view to the north is magnificent.
Once at Bianca, take either Chancellor Blvd or University Blvd. to
the campus.
5. Chancellor Boulevard:
The route follows a very quiet
residential boulevard west of
Bianca, then a paved path that is
fairly smooth and quite separate
from vehicle traffic. When the path
ends at Acadia Rd. you have two
choices: wind through quiet residential streets to the east side of
campus, or ride to the north side.
Despite having to ride on this
section of Chancellor Blvd, you'll
find it the most convenient way to
reach the northern campus from
I lost my front wheel on Broadway
Kitsilano. Please ride carefully in
the presence of schoolchildren who
gather at the traffic light near
Acadia Road.
6.16th Avenue:
16th is well known for its hill
before Dunbar but it is a route well
worth taking because it is direct,
well paved and scenic.
West of Bianca, the forest surrounds both sides of the road and
the shoulder widens. EastofBlanca
beware of car doors opening and
buses passing by.
source: Bicycling Guide for
the University of British Columbia (a pamphlet available
at Speakeasy in the SUB)
If.     Hilt Bach arrow represents* 20 meters of vers seal
rise, and hill** under 20 mete-re- are w«t sho-ATi.
Arrows point ajtWII.
XX Difficult Snter*eet'wti: Approach with caution*—
VX limit rf visibility and/or difficult kw ehutiges.
■^ *
Green rage:
The politics of radical environmentalism
Iby Ken Wu
In]ess you haven't noticed, the
 |mainstream environmental movement has lost much of its steam over the last
two years. Much has changed since those
heady days of the late 80s, when everyone
and their aunt was out to save the planet.
Blame it on a societal disillusionment
or a short collective attention span, the lull
in the mainstream environmental movement has been supplanted by an evergrowing radical movement.
Using "direct action" tactics, the growing radical environmental movement has
received much press coverage. Dramatic, in-
your-face interventions like blocking logging
roads, tree-sitting, "eco-tage" or ecological
sabotage like treespiking, and various types
of protests all seem to be on the increase.
This has been accompanied by the growth of
radical ecological ideas, with schools of
thought ranging from T)eep Ecology' to the
science of Conservation Biology.
Ecocentric environmentalism characterizes itself along three principles—the
sanctity of Nature, wilderness preservation,
and the intrinsic value of ecosystems.
Ecocentrism is a radical departure from
anthropocentrism, or human-centredness,
which places the exclusive, immediate desires of one species above all else.
Ecocentrists see anthropocentric society
destroyingits own ecological support system,
much like a cancer cell that brings about its
own death by killing the body that sustains
One ofthe most basic tenets of radical
environmentahsmisthatNature knows best.
There is no way to improve upon Nature.
Occurrences such as predation,
diseases, natural droughts,
floods, forest fires, earthquakes
and even death are not manifestations of evil. Rather, they
are essential components of Nature with which the ecosphere
has evolved over millenia. Eco-
radicals do not believe that the
human species is morally exempt
from the checks, controls and
general workings of the natural
world that all other species experience.
This does not necessarily mean
that we must not fight diseases
such as cancer or rescue people
from floods, but rather recognize
that such occurrences serve a
purpose. If Nature can no longer
control the human population due
to the intervention of modern
medicine and technology, then
humans must tailor their population to follow Nature's course.
For example, if the earth's
natural ecosystems cannot
sustain the present population, controls affecting the
birth rate should be introduced.
Pure, undiluted Nature
Wilderness is regarded by ecocentrists as
being the foundation of true environmentalism. Wilderness is Nature in its purest
form, where all natural species exist and
evolve. It is the authentic world, as opposed
to modern human society.
The preservation of natural ecosystems
is not simply one among many environmental issues, such as the attainment of clean
air and water, soil conservation, and wild-
eingenvironmentally fi-iendly
a-a&*cl«ftp>^^---^ ?*— M
-, the 199S Mary Lm -Stewart's En»
virontoentallHrectory te a goide Itn*
all those panie-strio ken. go-greeners
who are oaught np by the now trendy
enviro craze. ,M-M
Stewart's Green tine eases our
ecotgically conscious minds: by assure
ing usthat**thesalvationo:E our planet
lies in onr purchasing power*'*
In other wor ds,consumption isn^t
the problem*^* theanswer^And now,
with thi* new catalog we witt surely
make pn*cb*$e$ the -right way, tha
green way, the recycled way.
The first page I flipped to was a
full page happy, -colorful {mostly
green) ad: Mohawk, mother nature's
gas station**
From there, I proceeded through
the 227»page directory Of over 3,000
1*Hi*ine$$e-? that «^ creatively m«k»
ingabvtcfcoff of eeto$tttner$' para*
noki fittest to be one with nature.
Here are some of the handy environment-saving prodncts I found BdX
vertised within the glossy pages of
the green guide?    -    -    VX "
'..  v -*Used Rubber XS8&. sells jackets
andtioatsmadeofrecycled tw*es.lhey
have winter jacket* and ell-seasons,
♦The American l^awn Mowei- Co,
.offers manually powered lawn mow**
ers and can openers!:
♦Letter openers made ont of recycled plastic—have they ever beard
of a garage sale?       ••    - -
•Solar-powered cooking equipment—it also prevent* late night
«recycled plastic cutlery and
The Sears catalog-like directory
emphasizes that everyone is going
green. ISven Cheech Marin is recy*
In an *inspirinjg; biography*
Cheech's recyclingjfemily i» spot*
lighted, Tha reader is reassured that
depression caused by contemplating
thebiospherecanhe liftedby a "good
belly laugh.1*
Ecological devastation wont stop
.. Cheeeh from smiling because what.
ever ha can't recycle, he -can smoke!
f wf could
(Ml) wC
\   tX5N'T 6W£ TWO B\T5
ABOMT  \MH0  \S  F^HTMfi
SooMS AR£ F(€,HTVM6 «Eo*TJ
've JuSr MAD SUo\\e^
3oneo»Je eer Me a
life protection, but
is rather the
aggregate of all
environmental issues put together.
In other words, all non-wilderness environmental issues are subsets of wilderness preservation. The ensured existence of
the world's complete biodiversity in intact
ecosystems is the main objective of radical
environmentalism. Human survival is only
one small part of this larger goal.
Radical environmentalisms argue first
and foremost that all natural species and
ecosystems have the right to exist for their
own sake, regardless of whether they benefit humans. Eco-radicals do not argue that
the rain forests should be saved primarily
because the cure for cancer may be found in
its bi ota, but rather because they have their
own right to exist.
Ecocentric radicals tend to target problems at their sources. Instead of using a new
technological gadget to mitigate a portion of
the damage for humans, eco-radicals call
for the elimination or control of technological causes of ecological problems. If there is
a hole in the ozone layer created by the
release of an unnatural chemical, an ecc-
radical does not suggest that a giant dome
encircling the earth be built, or that one
should wear more sunscreen. Instead, the
production of ozone-destroying chemical
should be stopped. It is not a question of
"finding" solutions to the ecological crisis.
All the solutions already exist, being at the
root source.
Neither left nor right
Ecocentric environmentalists understand that their views cannot be placed
anywhere on the traditional ideological continuum of Right to Left. Traditional industrial ideologies assume the "right* of humans is to divide, conquer and subjugate
everything wild. All are anthropocentric,
pro-development, and anti-environmental
in perspective.
Most eco-radicals share many left-wing
values with regards to sexism, racism, and
classism. However, because of their extension of foremost rights to ecosystems as well
as other species, radical environmentalists
are removed from the traditional ideological spectrum.
The radical ecocentric movement has
also been characterized by its unwillingness to compromise its objectives. Ecological harmony is simply too basic an issue to
haggle over. When it comes to breaking the
law, eco-radicals share the same rationalization as social radicals: any time a human
created law is unjust or serves to protect an
unjust activity that violates higher ecological laws, morally, it can be broken. There
can be no peace and order until there is first
How do these basic ideas of radical
environmental! sm
differ from the ideas and approach of the
mainstream environmental movement?
First, mainstream groups tend to hold an
anthropocentric environmental view. This
view finds itself somewhere on the eco-
ideological spectrum between ecocentrism
and anthropocentric anti-environmental-
ism, the pro-development, forces found in all
industrial economies.
Mainstream groups often reduce wilderness preservation to merely being a single
issue among many and attempt to justify
environmental protection only in terms of
its benefits to human welfare (eg. tourism
dollars generated from wilderness protection).
Mainstream environmentalists are often more concerned with the effects of pollution than with the causes, as many have a
blind faith in technological solutions for
technologically-caused problems. Reform
environmentalists are also naive enough to
believe that industrial society only requires
internal modifications, or that personal
lifestyle reforms, such as recycling and
composting, are sufficient to solve the ecological crisis, rather than replacing the basic growth-centred foundations of industrial society.
Not surprisingly, many mainstream
environmentalists support some ofthe major political parties, all of whom are anthropocentric anti-environmentalists.
More than anything else, mainstream
environmentalists are all too willing to compromise with the despoile rs of planet, to call
not for what is necessary, but for what they
see as reasonable or realistic demands to
make ofthe power structure.
It should be noted that there also exist
"radical" anthropocentric environmental
ideologies, such as those of eco-socialism,
eco-Marxism, social ecology (eco-anar-
chism), and many strains of eco-feminism.
These ideologies differ from radical
ecocentric environmentalism in that they
are concerned primarily with human prosperity, rather than with biodiversity and
natural ecosystems. Their radicalism is
derived more from their influence from the
traditional anthropocentric Left than from
an uncompromising ecological world view.
However, this is a whole new debate in
Radical environmentalism will increasingly become an important part ofthe social
change movement in the future, and hopefully people will learn and act upon the
ideas that emerge from the movement.
January 29,1993
V      '     $#>;
Reefer madness
Could pot save
by Frances Fo
■I magine a plant that can
U be made into fine linen
clothing, biodegradable
plastic bags or particle-
board suitable for construction. A plant that can
replace up to 40 per cent
of pharmaceutical drugs.
Its seeds have the
highest quantity of accessible protein of any
vegetable and make
birds sing lively songs.
Its fibres can Be
pressed into paper
whitened without
chlorine bleach, which
lasts 1500 years.
This plant thrives in
ultraviolet light in hot
and moderate temperatures. It has no enemies in the bug world
and needs no pesticides. And, believe it or
not it could also be a
replacement for gasoline.
It's not too good to
be true. It's just too
threatening to coexist
with the corporations
who helped outlaw
Hemp, a tall, fibrous
"weed" was once one
of America's greatest
cash crops. In a 1938 issue of Popular Mechanics magazine,
hemp was described as
"the most profitable
and desireable crop that
can be grown."
At tne time, hemp
was used to make rope,
paper, dynamite and oil.
But in the upcoming
years, corporate interests at DuPont, Hearst
and Kimberly Clark Paper companies allied to
have hemp made illegal.
Coincidental! y,
DuPont had recently
patented the chemical
processes required to
make paper from wood
and for plastic production, which would later
become one of their
largest product.
But whether anti-
hemp legislation is a
paranoia conspiracy
theory or not is irrelevant.
With the world's
forests disappearing
and depleting fossil fuels being the pretext for
war, the case for decriminalizing hemp has
new-found support.
And hemp activists
are hopeful that the new
American administration may be the one to
relax the hemp laws.
Marilyn Craig is the
eastern representative
of the Business Alliance
for Commerce in Hemp,
a 40-chapter organization "dedicated to
bringing hemp and
freedom back to
The group's goal is
to restore hemp agriculture in the US Dy
getting rid of 50 years
of accumulated prohibition laws.
If the penalty is any
indication, growing
cannabis for commercial use in the States is
a more serious crime
than murder. The maximum penalty for growing 100 cannabis plants
is life without parole;
ten years is the minimum.
As a low maintenance, sustainable annual crop with "thousands or uses", hemp
could be—and has
been—a vital resource
in the US, Craig said.
That old
Stanford said one of
the biggest problems
with marketing hemp is
the "marijuana mystique", despite the fact
that commercial strains
Beware/ JS7.
may be h<
With hemp, "you
don't have to wait 20
years to harvest it to
make paper, as you do
with trees. You can use
it all year long, make
methanol, charcoal, any
oil products," she said.
Craig has been lobbying the governors in
New York state where
she lives and the feedback so far is
She is optimistic that the
duo will yield
to growing
pressure to liberalize hemp
can't wait that
long and are
already taking
advantage of
the benefits of
hemp products.
Stanford has
been importing hemp paper from China
since September and currently has have only traces of
100 tonnes in the Port- THC, the mind-altering
land, Oregon ware- psychoactive corn-
house of TreeFree Eco pound. The hemp pa-
Paper. According to per industry is catching
Stanford, hemp is ex- on, he said, but still not
tremely durable—there   very   many   people
by the friendly stranger.
"Marihuana"--a  powerful
Dope peddlei
put some of
in the cv;   or
■ HTl   FU  HMIKI  liroi
Address:   THE   INTER STAT
are intact samples of
Chinese hemp paper
from 105 CE.
With one run of the
Sunday New York Times
consuming 75 000 trees
and one acre of hemp
know that almost 90
per cent of all paper
before 1883 was made
of hemp, even the first
American paper
"People say, 'Hemp?
producing the same Isn't that marijuana?'
amount ofpaper as four We say yes, and remind
acres of trees, turning people of the environ-
to hemp is imperative, mental benefits."
Stanford said. The overt propa-
"It's just a matter of ganda warning that pot
time before the world leads to commie-fov-
runs out of trees, or pa- ing pacifism and white
per," he said. "The laws women being lured to
nave to change, it's just black jazz musicians
a question of when." have subsided, but bad
January 29,1993 BE: THAT IS THE QUESTION
$»9   ,*'$*
reputations die hard, hard to make money at
Hemps     reputation producing hemp paper,
seems to have left a and the law is in place
residue that bars its ac- to protect corporate
ceptance as a solution interests, he said
to the environmental
Why? Like other
hemp advocates, Chris
Bennett of the Vancouver Island-based Patri-
Bennett said Cana-
and Old —People in
ks of Life!
nded you
t contains the Killer Drug
narcotic in which lurks
Insanity!     Death!
i are shrewd!  They may
his drug in the     ^   ? or
n the tobacco cigarette.
HIM.  (IClltlll   I!  CHU  II  rOaUCt       MaUMIC  COtT
otic   Canadians   for  dian media executives
have been reluctant to give
coverage to
the hemp le-
g a I i z a t i o n
movement. "A
lot of these
people are
worried about
their careers,"
he said.
Shortly after a teenage
boy was shot
to death by
Vancouver police last year
during a marijuana bust, a
local news
outlet contacted Bennett
to do a news
story about the
Hemp believes the cor- hemp movement,
porations threatened by The story never ran.
hemp—oil companies, Bennett also communi-
forest industries and cated with biologist and
print media among CBC celebrity David
them—have used their Suzuki who expressed
influence to outlaw it, interest in hemp envi-
keep people ignorant ronmentalism. How-
about its possibilities ever, Suzuki wrote, "I
and to prevent a broad- doubt my bosses would
based movement to dare touch it."
decriminalize commer- Control of informa-
cial hemp. tion laws in Canada also
Hemp's major threat restrict the environ-
to the pulp and paper mental movement from
industry is its decentral- uniting with hemp ac-
ized and cheap produc- tivists. Bill C-24 prohib-
tion, said Stanford, its the distribution of
Hemp paper involves literature promoting the
little technology and use of illicit drugs. Ca-
labour, is easy to make, nadian student papers
and hemp is naturally publishing "drug infor-
prolific on this conti- mation guides have
nent. Even for a large been harrassed by po-
corporationitwouldbe lice authorities and
American magazines
portraying hemp in a
positive light, such as
High Times, have been
banned from Canada.
Neil Boyd, a criminologist at SFU never
mentionned the word
"conspiracy" but he did
point to a confluence
of corporate interests
that prevent people
from taking and talking
about hemp.
"The media use
words like 'pusher' all
the time, but the term
better describes the
distribution of legal
rather that non-legal
drugs." Many pharmaceuticals are synthetic
THC-replicate compounds, he said.
Smoke today,
In 1976 the US government banned federal
research to investigate
the therapeutic qualities of cannabis derivatives for medicine. But
this could change: the
Marijuana is good medicine. For
a PWA it can te a lifesaver.
No legal medication provides si»ch a
safe and inexpensive defense against
wasting syndrome and nausea.
The patients know it.
THe care providers know it.
The doctors know it.
The lawyers know it.
newly-appointed US
Surgeon General,
Jocelyn Elders, recently
wrote in an American
newspaper that denying cannabis to suffering patients was immoral. "It's almost
criminal not to allow
something that could
alleviate suffering."
Currently there are
only 12 Americans legally allowed cannabis
for therapeutic treatment of glaucoma and
the side effects of AZT.
Cannabis may well
be used in the near future as medicine, thinks
Dana Larsen of Simon
Fraser University's
League for Ethical Action on Drugs.
But it won't be restored to the place it
had in the American
pharmacopoeia from
half of
Even if American
laws are changed to allow therapeutic use of
cannabis, neither Boyd
nor Larsen think Canada
is ready to legalize or
explore the agricultural
potential of hemp, despite the environmental advantages.
Hemp would fracture the resource-
based economy, Larsen
"There are too many
powerful interests who
will prevent it. There
may be cosmetic
changes in the laws for
therapeutic use, but
lumber is our biggest
business," he said. "Legalizing it would involve major changes in
the economy."
January 29,1993
THE UBYSSEY/9 •ftrsr'si-Sk-s.
Cold Sufferers!
Volunteers wanted
for Cold Study
• must have symptoms within last 48
hours (runny nose, watery eyes,
sneezing, stuffy nose, sore eyes)
• restricted medication in past 24 hours
| • 5 day study - 2 extra visits - physical
exam - blood tests
• $50 compensation for expenses
Pi-US    ^
fei-ya.   • low low prices
P*-**1-*   • free services
• laser printing
FAX 224-4492
M-TH 8-9 FRI 8-6
SAT-SUN 11-6
Aik the nunc or doctor for iufunmtion
Student Health Service
ftn Tnti
The science deus ex machina
UBC/AIT (Asian Institute of Technology)
Funded by CIDA. Application Deadline: February 15,1993
Two scholarships valued at $7,500 each are available in
1993, for outstanding UBC graduate students to carry out
Masters or doctoral research in Southeast Asia. Students
are expected to be in Asia for at least four months and
work under the joint supervision of their UBC professor,
and adviser in the Human Settlements and/or Natural
Resources Development and Management Program at
AIT, Bangkok, Thailand.
Scholarship recipients are expected to participate in the
academic life of AIT and present a formal seminar on their
research at AIT.
• Canadian citizenship/landed immigrant status;
• Master's or doctoral student at UBC;
• Research which bears a clear relationship to the
objectives of the Canadian University Consortium /
AIT Program;
• A well-developed research proposal.
For application torms and detailed information contact:
International Liaison Office, Room 609, Asian Centre
1871 West Mall, UBC w 822-3114    Fax: 822-5597
I by Bob
n the turmoil of envi
ronmental debate, a
common theme of the
ever-present optimist is that "science and tech-
nology   will
bail us out."
statement is
avow of confidence in the
and capability floating
about in the human mind. Somehow,
suddenly, a collection of
big brains will rescue our
miserable existences from
three centuries of industrialism. Unfortunately,
this faith is ill-founded. After all, scientists aren't
much better than the society that produced them -
most scientists  are  the
lapdogs of industrialists and
developers, and regurgitate an
identical jargon.
Afriend once told me not to
worry because when the time
comes, we'll be able to colonize
other planets. This person,
needless to say, was not in the
faculty of science.
As a science student, Tm a
little worried about my colleagues. The further I delve
into the world of science, the
more often I find my questions
answered with the humiliated
response, "well to be honest,
we really don't know." The fact
is, human beings understand
very little about the complex
relationships found in nature.
Just ask my good friend
who has been confined to her
home for three months, unable
to move about without tremendous pain. She has been
examined by one ofthe world's
finest medical sys-
^^ tems. Doctors and
"*—*- u^*^     specialists
~" have tested
her from every    pos-
s i b 1 e
20%-50% OFF
regular prices of all hockey
sticks, gloves and pads
Easton Team Canada Aluminums
REG. $89.95      SALE $69.95
Easton Pro Balance Aluminums
REG. $79.95      SALE $59.95
Sherwood PMPG 530 Goalie Sticks
REG. $39.95       SALE $29.95
Sherwood 9530 Sticks
REG. $29.95       SALE $19.95
v Sherwood 7000 Sticks
REG. $29.95      SALE $19.95
yet to yield a
prognosis. She now
waits for her own body to
find a cure.
The human species is the
most critically analyzed and
studied organism in existence.
Of the remaining six zillion
species on this planet, only a
small fraction have been identified, never mind studied to
any extent. And at the rate
species are disappearing,
many will never get a chance
to meet human scientists.
You'd almost think pollution
is a shoddy shortcut of cutting
down the number of undiscovered species to provide with
Latin names.
A key problem we seem to
be having is that we tend to
set our selves apart from the
rest ofthe living
world.    We
have for-
that we are
only    one
thread   in
the fabric of
life on earth.
And   while
the microclimate we call
home slowly
comes        to
pieces, we wait
for the great
scientific institutions of the
world, like the
Radical    Beer
Faction, to pull-
off a wondrous
deus ex machina.
And with that assurance, we plow
head-long on our
way. Don't worry,
be   happy...   you
know the chorus.
Well     some
people,  scientists
included, are worried. Where will we
find the ultimate solutions?  To  begin
with, we could start by
enlarging our perspective.
We can use all our faculties
of knowledge to find creative
ways to rein tegrate our
lifestyles into the fabric of all
living organisms. Sounds a
bit odd, sure, but it couldn't
be worse than living in a
test tube.
The position of
Assistant Director of Finance
is available.
Responsibilities include:
- reporting to the Director of Finance;
- keeping regular office hours;
- assisting clubs and constituencies in preparing their
- orientating treasurers to the procedu res of the Business Office and to the fiscal policies of the AMS; and
- membership on the Student Administrative Commission.
Please deliver your resume to Terri Folsom, Administrative Assistant, in SUB 238 by Wednesday, February
Please direct queries to Bill Dobie, Director of Finance,
in SUB 258 at 822-3973.
■ ii i ■ i ■» i» * ■■»- ■'
ST'""      / '    a- " '    'j* * * 'S* ' ' ' ' 2 " ""
■■**'' ;. ■*'
fc s #- -^ .• ■?«••«•? ■■
* ■>   ■"    OSX-    A- .• «■      ■■    ?■■' •'J*1!^' }fc*SSAr£tt& J&* f & <&&$ S   PSM&fff *   * "*dk A
Industry hides behind the "facts"
by Paula Foran
lifting in La Quena Coffee House,
I cappuccino in hand, with all my environmental juices flowing, I anxiously awaited the
scene—ecologists pitted to discuss BC's
threatened rainforest.
Reid Carter from Fletcher Challenge and Andy MacKinnon from
the Ministry of Forests were invited to the Environmental Crossroads Cafe and although their
perspectives were valuable, their
pie graphs, maps and statistics
confused the simple conclusion—
BC has to protect more rainforests.
Environmental Crossroads Cafe
La Quena
January 13
Many individuals share David
Suzuki's concern that we are facing an "eco-emergency," including
Ian Marcuse of the Temperate
Rainforest Action Coalition, the
organization that sponsors the The
Crossroads Cafe. The Cafe provides a cozy, relaxed space where
people can share ideas, debate and
discuss critical environmental issues.
"It is important to critically
analyse information," said
Marcuse,"from all sides—economically, politically, socially, and
culturally." Therfore there was
need for forest industry representatives to have a voice in the forum, he said.
Carter and MacKinnon made
every attempt to appear neutral
but, according to Marcuse, "they
covered up the government's
agenda through statistics.*
MacKinnon explained that
Canada and the US have 20 million hectares of coastal rainforest
out of the 40 million hectares remaining around the world. Seven
per cent of BC's forest is now protected, of which only a fraction is
old growth temperate rainforest.
By the year 2000, government
strategy is to increase protected
forest area to twelve per cent.
Is this good news? Not according to The Friends of Clayoquot
Sound who are fighting to reduce
clearcutting in the largest remaining expanse of ancient temperate
rainforest on Vancouver Island.
Clearcutting has already increased
erosion and caused a loss of
biodiversity in this rich ecological
region, 90 per cent of which is slated
to be logged.
In contrast, Carter was uninhibited in addressing the economics of forestry and spent a great
deal of time talking about profitability. Carter suggests that "the
real problems are population
growth and consumption."
Marcuse said this argument
is part of the "talk-n-log" process
that the forest industry continues
to employ and labeled it as economic and political jargon saying,
"industries' statements all come
down to economics."
When asked how an ecologist
can work for Fletcher Challenge,
Carter states that change comes
only through understanding and
he hopes to bring ecological con
cerns to the company.
In his study entitled Tropical
Versus Temperate Rainforests,
Carter notes that "between 50 and
90 per cent of the world's species
live in tropical rainforests even
though these rai nfore sts cover only
seven per cent ofthe earth's surface!" Yet, he stresses that profitability overrides ecology and biological diversity in the forest industry.
Carter's statement that "we
are a highly regulated industry"
made some listeners laugh. Last
year Macmillan Bloedel was fined
$18,000 for illegally cutting seven
large cedars from a protected
"biodiversity corridor" in the untouched Tofino Creek.
The company was given a
minimum fine and used the trees
valued at $35,000 tobuil d a bridge.
They claimed the "highly regulated
industry's" massacre was an accident.
Another common assertion of
defenders ofthe forest industry is
that nature will regenerate itself.
Clearcut logging stresses soil
and as a result, replanted forests
are slow to mature. Only six per
cent of the annual cut is second
growth. Carter said the degradation of productivity of the soil
base can happen but that they learn
what nutrients the soil needs
through computer simulation.
Will the forests ofthe future
be computer simulated? Marcuse
said, "The resiliency ofthe forest is
being tested to the limits" and the
only answer to that stress is selective logging.
The Cafe allowed the audience to voice concerns about forestry practises face to face with
industry and government representatives. Ideally the guest
speakers would have spoken in layperson's terms instead of in abstractions and would have addressed, in Suzuki's words, "our
spiritual connection with the rest
ofthe earth."
Crossroads Cafe is a monthly
event held at La Quena on the
second Wednesday of every month.
Upcoming discussions will focus
on aborigional peoples and environmentalism, logging in
Vancouver's watershed and alternative forestry strategies.
Elder's teachings
inspire and enlighten
by MelDssa Fung
singing squirrel, spiritual
I doctors, healing rivers,
deer spirits. These are the essence
of Nature Power In the Spirit of an
Okanagan Storyteller (Douglas &
Mclntyre). Wendy Wick wire's second book of the late Okanagan
Indian elder Harry Robinson's Native myths captures the spiritual
awareness that seems to have
gotten lost in today's "modern industrialized" world.
In the Spirit of an
Okanagan Storyteller
by Wendy Wickwire
The UBC ethnographer has
recorded every detail of Robinson's
narratives and has compiled them
into a collection of short stories,
based on an understanding of a
form of spiritual awareness—that
the "Indians (sic) have a direct
connection with Nature."
"This was the message Harry
wanted to get out," Wickwire said,
"that the Indians (sic) have a spiritual power the white people don't
know about."
It is this power that so tightly
binds First Nations peoples to nature; anditishere that white people
differ from them.
Had white people been blessed
with these powers, Wickwire says,
perhaps "we would not be so quick
to clear cut the forests, build dams,
and wipe out entire species."
Nature Power is divided into
four parts: The first section fea-
vmau, if w& m wor,^\i sum mon, wtrfciv
tures stories of initial encounters
with power-helpers (shoo-mish);
the second details stories about
the interaction between individuals and their helpers; the third
features healing through spiritual doctors; and the final section
focuses on the different power
experiences in the Okanagan
Wickwire believes that non-
natives can use Robinson's stories
toreacquaintthemselves with their
contemporary beliefs and their own
"spiritual uprootedness"—the
same spirituality that guided
Robinson throughout his life.
"The reader should come away
with a changed perspective,"
Wickwire said, not only on First
Nations issues, but on his or her
own priorities, actions and beliefs.
In this way, the nature helpers Harry tells of can still help us
non-natives, and can even provide
us with some ofthe special powers
illustrated in the stories.
Wickwire did not edit
Robinson's words, choosing instead
to leave them "raw"—in his own
Okanagan English.
"I encourage readers not to
read from beginning to end," she
says, "but to read just one story,
put it down, and think about it."
She is, in fact, echoing Harry's
own advice:
"Take a listen to these a few
time and think about it—to these
stories...Com pare them. See if you
can see something more about it.
Kind of plain...Takes time. Then
you will see."
The graduates who become the managers of the '90s
and beyond will have the flexibility to manage any change.
Even a change of industry or two.
That's why the CMA program places so much stress on
broad management skills. In fact, it's the only
professional program devoted exclusively to hands-on
training in management accounting.
The CMA designation starts with a thorough grounding
in finance - then goes on to provide an overview of all
aspects of business, and how each contributes to the
bottom line. That overview is constantly updated, too,
because the CMA designation carries with it a mandatory
requirement for continuing professional development.
As a CMA, you'll do more than just manage financial
information. You'll use financial information to manage.
And that includes managing your own career.
For more information on your future as a CMA, mail
this coupon now or telephone (604) 687-5891 or
1-800-663-9646 in B.C.
I " 1
I     Please send me a copy of the Professional Program Guide 1992 - 93.
The "M" stands for Management
The Society of Management
Accountants of British Columbia
P.O. Box 11548
1575 - 650 West Georgia Street
Vancouver, B.C. V6B 4W7
January 29,1993
January 29,1993 , / ,,r   „,
Mffifa&frtS s*Afa '
World will not end—yet
World War II bomber found on moon
(Budgie sucked up by vacuum again?)
by Douglas Ferris
n November 10 19921 went
J to my first real press confer-
rich was organized by the External Affairs department of Canada
for the student media. We got to ask
the big-time real serious questions.
Cecil Green
House, 9:30am. £X^
Refreshments were f^
served. No donuts,
no copB either. Coincidence or Chariots ofthe Gods?
Strong, the man
who organized the
Rio Conference on
the environment, iii
and ambassador
Bell, the head ofthe
Canadian delegation to the conference were there to
answer questions.
And what good
questions we asked
Between June -
3-14   1992,   the
leaders of 120 na-
tions(inchi ding our
own Brian
Mulroney) gathered to "demonstrate their commitment to sustainable development"
by initiating the legislation that would
move the world towards it.
Agenda 21 is the resulting international blueprint for action. Mulroney
calls it "visionary." Its 40 chapters cover
issues such as climate change and the
safe disposal of wastes, and cross-
sectoral economic and social issues,
such as poverty reduction and technology transfer. Specific areas of negotiation include Fisheries, OceanPollution
and Desertification.
Of course, up to this point seven
months later nothing has been done.
Ambassador Bell's statements to
the effect that sustainable forestry
practices were of great interest to Canadians. This "great interest" has obviously had no effect
on our own "ecologically aware*
provincial government, or for that
matter on the federal political parties.
Under the glaring lights of the
Knowledge Network's camera crew we
set to work playing at "real journalists." Really real journalists. Me, from
The Ubyssey, a couple of reporters from
CiTR, a reporter from BCIT, and a
couple of high school students. The
camera crew were filming a documentary on Ambassador Bell, and we were
going to be part of it. Cool!
Both Strong and Bell suggested
that the Rio conference was a success,
but after listening to them speak for
even a short time it was apparent that
at best it was a qualified success.
It must inevitably be a bottom-up
process. The steps that governments
take will depend specifically on the
pressures of grass-roots movements.
"Even the best motivated leaders
are not going to do much without a
public that is holding them accountable, exerting pressure on them in these
areas" Strong said.
"I see very little sign of any significant increased commitments [from
governments]... this is not to say that
they are not going to respond but conditions are tough and there isn't the
same constituency for foreign assistance that there used to be.
"We've got to change our political
mindset, we've got to look at this not in
the traditional foreign aid terms but as
an investment in our futures ... that
mindset was established in Rio, but it
hasnt yet taken hold in the political
When asked about debt-for-nature
swaps, Maurice Strong said that in a
selective way Third World debt for nature swaps could be useful, but that
they could not offer an overall solution.
For instance, "the [American] Brady
Plan [a program endorsed by the Bush
administration to exchange debt for
acerage] is extinct with the extinction
ofthe present administration."
He suggested that the real aim of
the developed world should be, not to
simply "swap debt for nature with Third
ent world now . . . the US is very   Third World debt?"
powerful but doesn't control it... [in Maurice Strong said, "There isnt
You know, if they could cure cancer, we could poison the
earth without all this Interference.
World countries,* but rather to ensure
that the countries can "make the
switch" to sustainability in their own
economies. This is in the interest of
both the developed and developing:
Strong said we must, "help developing countries strengthen their institutional and technical scientific and
professional capabilities because they
can obviously not respond to their own
environmental and developmental
needs without tremendous strengthening in this capacity."
Technical assistance he felt, was
one ofthe most urgent priorities.
"The developing countries are becoming more sophisticated, they are
demanding that we leave space for
them. They're
recognising that the
capacity of the resource and environmental systems to
absorb the wastes
that come largely
from our industrial processes is a limited resource and that we . . . they
represent almost 80 per cent of the
world's population are just at the early
stages of development," Strong said.
I asked him if Agenda 21 would be
controlled by large developed countries
and be simply a rubber stamp for an
American vision ofthe world?
Strong replied, that it is "a differ-
"Our long term
objective is to have
an international
reg i me."	
fact] they [the rest of the
world] dont want it to provide leadership any longer."
"I am impressed that
there is a new administration [in the US] and there
could be a
around on this issue.
We could find a whole
new generation of
leadership. Al Gore's
views are well known
... So in some sense I
hope that the US sets
a new leadership
I asked Strong that
if the agenda is unpopular internationally, what measures
would be taken to enforce the policies?
Strongreplied; "At
the moment we do not
have the global society with police forces.
We can only enforce
those tilings when we
have a high degree of
consensus." He suggested that although
sanctions are not totally effective tools,
that they might be a good place to start.
As would the world court.
Ambassador Bell said, "It is well
known that the principles are weak,"
and that the "political momentum is
not there ... The Agenda 21 declaration of principles are non-binding,
however leaders agreed to it, and its up
to them to implement them.. .Our long
term objective is to have an international regime."
Maurice Strong commended the
interest of young people in the environment but questioned the level of their
involvement in it. He said, "Young
people are very interested, not at the
level they should be, but the educational process to indoctrinate them to
deal with environmental issues and
think environmentally."
The person from the External Affairs Department tried to thank us all
for coming, but the CiTR reporters
snuck another question in just like
good reporters are supposed to do. After Strong answered I thought I should
try this too, and slipped my own question in.
"Isnt there a conflict of interest
inherent in the G7s allocation of trivial
amounts of money to the Brazilian
rainforest project when the same countries are not only in control ofthe IMF
and the World Bank but are also responsible for the deforestation, oppression and the development-inspired
"At the moment we
do not have the
global society with
police forces."
Are you interested in a career in
When you've finished your studies, you may wish to enhance your
skills. Find out what BCIT can do for you. Come to the next School
of Engineering Technology Information session on:
Monday, February 8 at 6:30 pm in the Boardroom
BCIT Administration Building, 3700 Willingdon Avenue
Burnaby, B.C. (Canada Way & Willingdon)
Programs related to manufacturing will be presented:
Computer Systems
Robotics & Automation
Faculty and staff will tell you everything you need to know to get into
BCIT's Engineering Technology programs.
To preregister for information session,    C       s-s*jr ——-=—
call 432-8862. \^=?^= =  x^
an inherent
conflict of interest, but
there is a conflict in priorities. They are
obviously not
giving priority to this that would correspond with
the very fine things that some of them
said at Rio."
We finally were thanked for coming out to ask the old boys some questions. Then we were told that the high
school students would be welcome to
come to the back room for a private
question and answer and photo session, because Maurice Strong is really
interested in the opinions and potential of the young.
The reporters from CiTR and I
looked at each other with "what the
hell are we, chopped liver?" looks in our
eyes. I walked back to The Ubyssey
office to decipher the stoney-glare ambassador Bell offerred me throughout
the press-conference, and Maurice
Strong went off'to become the head of
Ontario Hydro.
This week at LJ LJ \^/
Wednesday Noon Hour
Edmond Agopian, violin
Paul Dornian, clarinet
Nicholas Pulos, viola
John Kadz, cello
Marilyn Engle, piano
12:30 pm Recital Hall $2
Collegium Musicum
8:00 pm Recital Hall
Collegium Musicum
12:30 pm Recital Hall
UBC Contemporary Players
12:30 pm Recital Hall '
UBC Jazz Ensemble
12:30pm  Recital Hall
Next Wednesday
Wednesday Noon Hour
Alex Klein, oboe
Lisa Bergman, piano
12:30 pm Recital Hall $2
For information call 822-5574
William G. Black
Memorial Prize
Filam G. Black Memorial Prize - a prize in the amount of
approximately $1,600 has been made available by the late
Dt. William G. Black. The topic for the essay will be designed to attract
students from all disciplines. The competition is open to students who are
enrolled in undergraduate or professional programs and who do not
already possess a graduate degree. A single topic of general nature related
to Canadian citizenship will be presented to students at the time of the time
of the competition. Duration of the competion will be two hours.
Candidates should bring their student card for identification.
The competition will be held:
DATE: Saturday, February 13, 1993
TIME: 10:00 a.m. - 12 noon
PIACE: Scarfe 100
The position off
AMS Ombudsperson
is available.
Responsibilities are to:
investigate and resolve complaints from students;
recruit, supervise and coordinate caseworkers;
sit on various AMS and UBC committees; and
be available for a minimum of 20 hours per week.
Qualifications include:
ability to act as an independent, neutral and objective
ability to deal effectively with students, faculty and
knowledge of the structures and services of the AMS
and UBC; and
ability to work closely with experienced staff.
Please attach your resume to the application available from
Terri Folsom, Administrative Assistant in SUB 238 by
Wednesday, February 10, 1993.
~~ Please direct queries to
Carole Forsythe, Vice President,
in SUB 248 at 822-3092.
January 29,1993
THE UBYSSEY/13 J^d,''ifA/,t^"/^i iA,'/s„Jii,*i„
j^rj).. rf:-?T-^*CHRr>l - -A^L
Our planet:
We have all heard the propaganda that each individual
in society is responsible for the ecological crisis and that the
solutions lie in gestures like composting kitchen scraps,
turning off the tap when lathering up with soap, to rinse
These are minor improvements. The mainstream environmental movement, headed by the likes of the Real
Canadian Superstore chain, has sapped much ofthe general public's political energy in this area. The "green"
products we see stacked high upon the shelves of our
department store world are a diversionary tactic.
Our attention is diverted from forcing change in government policy, effecting legislation, and ultimately
reconceptualizing the system that is responsible for the
destruction. While we may be able to make minor improvements in our ecologically-destructive lives by making
private reforms, we will never change our basic overall
environmentally-destructive society without the popular
will to do so.
The lengthy debate over cloth or disposable diapers is
the classic example. This red herring culminated with the
amazing claim that disposables were preferable as they
sopped up the contaminants that seep from our household
waste in our municipal landfills. Meanwhile, smoke stacks
continue to belch out toxins, super tankers continue to find
there way on to rocks, and trans-national owned factories
continue to flush sludge into their workers' drinking water,
unchecked, and for the most part unnoticed, by the general,
eco-saver shopping-bag carrying public.
Our society provides us with the false constructs of
what we need to survive—pesticide-laden agricultural plants
and hormone enhanced animals for food, permanent houses
made of pollution-creating plastics and metals, freshly
clear-cut lumber, and paved asphalt roads and fossil-fuel
burning cars for transport.
A growth-obsessed industrial society such as ours can
only result in an individualistically oriented consumer
society that has no regard for the environment around us.
Go ahead and compost your banana peels and recycle
your newspapers. But dont let the government, big business or the banking industry off the hook by restricting
change to the private sphere. Educate yourself. Educate
your friends. Have a word or two in Strangway's ear.
Practice irreverence for the so-called "pillars" of our so-
called "democratic" society.
Environmentalism that does not attempt to address
the fundamental socio-economic and political inequalities
that characterize our society is pointless. If understanding
is a starting point, we have to understand that saving a few
trees and recycling tin cans, while important, is not enough.
Reduce, reuse, and recycle, but most of all, REBEL!!!
Calling all WdRdos.
Write for The Ubyssey before The
Ubyssey writes about you.
Copy submission deadlines: Mondays and
Thursdays 2:00pm; for story ideas or free
event passes drop by  fiTTR 24*IK
-I wonder, by my troth, what
thou and I did, till we loved?
Attention: all
(would-be) lovers
The Ubyssey is now
accepting Valentine
messages for the special
February 12th Valentine
Deadline is February
Avoid the rush—book
your love now!
Call Ubyssey
publications at
y'KNM, rws£ £rWm?M£MAL sxnym;
Az£ Xusr A punch orww'&gP
•January 19,1993-
The Ubyssey is published Tuesdays and Fridays by the Alma Mater Society of the University of British Columbia. Editorial
opinions are those ofthe staff and not necessarily those of tne university administration, or of the sponsor. The editorial office
is room 241K ofthe Student Union Building. Editorial Department, phone 822-2301; advertising, 822-3977; FAX 822-9279.
The Ubyssey Is a founding member of Canadian University Press;
at the time we must have thought it was a good idea or something.
Hao Li and Jacqueline Dion were looking for a place to spend their Earth Dollars. "Come and buy this excellent Dead
Sea mud," urged Peter Clibbon. "It's fresh!" Frances Foran and Denise Woodley were already rolling around in the stuff
when Martin Chester joined the group. Denise and Frances got up out ofthe mud and went to find Doug Ferris. Doug
was hanging out with Sara Martin, Stan Paul and Chris Jackson, both of whom were wearing gas masks. As it had
happened the mud was contaminated and was emitting noxious fumes. Ken Wu and M J. McDonald arrived on the
scene, garbed in full asbestos bodysuits. "What are you doing unprotected?" cried Ken. "You'll surely die!" "What are
you talking about?" asked Frances. "A few toxins never hurt anybody." "True," Siobhan Roantree informed the group.
"We have built up our immune systems." So they all went back to the mud to play. And they did play. They were soon
joined by Paula Wellings, Mark Nielsen, Adrian Desfosses and Sam Green. And the play continued. Suddenly a bright
orange light lit up the sky, and everyone stood and stared in fear. "Now what? Why don't you just kill us?" blasted
Melissa Fung, who was standing a few feet back from the revellers. Meanwhile, Omar Kassis, Paula Foran, Lisa Kwan
and Mark Perrault were watching the spectacle from their ocean-view condo. "I hope they're wearing sunscreen," piped
in Omar. But Lucho van Isschot was not. Neither was Adrian Rainbow. And they burned. Ouch! So Peter tried to sell
them some mud to heal their burns. "Ifs a wonderful healing salve," he said. "It has 1001 household uses," added Yukie
Kurahashi. Tve bought shares in the company." Sam Green and R,J. Fisher just laughed, laughed, laughed. "Fve got
one word for you Peter," R.J. said. "Plastics!" Who could argue with that?
Frances Foran • Sam Green • Yukie Kurahashi
Lucho van Isschot • Paula Wellings
Idiocy in bloody,
In the front page article
entitled "Female residents
furious" in the Jan. 26th,
1993 issue of The Ubyssey,
residence advisor Richard
Perrin, when asked why
women's quads were not
given specific warnings
about the suspicious male
lurking around Gage, was
quoted as stating that it "is
basically a judgement call.
We don't want to cause any
unnecessary hysteria among
people." The police routinely
use this excuse for not
warning women of rapists,
stalkers or killers in their
neighbourhoods. This is an
insult to women and puts
women's lives in danger. It
is interesting to note that it
is males who make this decision to "protect" women from
hysteria.    Or is it maybe
Th* Ubyssay wateonaa lattara en any Issua. IX-tars niist ba typaad and ara not to axcaad 300 words In langth.
Contant which Is judged to bo llbalous, homophobic, aaxlst, racist or factually bicotTact will not ba published.
Plaasa ba concise. Lattsrs nay ba sdltad for bravlty, but It Is standard Ubyssay policy not to adit lettara for
>*>elllng or grammatical mistakes. Plaasa brine; than, with MentHlcatlon, to SUB 241k. Latters siust biduda
nana, faculty, and signature.
themselves, and not the
women, that they are protecting. What might not a
group of "hysterical" (read
angry/empowered) women
do? That's too frightening to
think about. Let them die
Charlotte Vimtrup
Arts 4
...but does it
feel good,
Re: "Don't Believe What You
Well, assuming I believe
what I read in Lucho van
Isschofs article, the anti-
racism rally was peaceful
and the press distorted everything. Gee, kinda reminds me of the peaceful
"anti-abortion" demonstration I took part in once; with
a negative moniker like that,
the media were "surprised"
by the lack of violence, etc.
You see? We right-wingers
get screwed by the press just
like you leftists.
But if I may shift my
attention to Dan Moore's
letter on the same topic, I
think the term "peaceful" is
very misleading. Chanting
"Nazi scum have got to go!"
may seem "peaceful" to Dan,
but it belies a certain hatred
at the core of certain anti-
racists. You want to win the
Nazis over to your side, do
you not? Calling them "scum"
won't help. Or would you
rather expel them from the
country in your own fascist
Peter T. Chattaway,
Arts 3
Re: "Female residents furious":
When queried as to why
the women residents at Gage
were not informed of a suspicious person loitering
around the residence, Perrin
statedthaf'we don't wantto
cause any unnecessary hysteria among people."
I was offended by this
response and feel obliged to
point out the restrictive,
outdated and tiresome paternalism underscoring the
What a traditional
sexual stereotype. Women
are fully capable of taking
responsibility for their own
safety, their own lives, as
well as their own emotions. I
appreciate the outrage ofthe
female Gage residents; information was withheld for
the poorest of reasons. Yes—
-it was judgement call.
Let's understand why
the judgement wasn't the
best one that could have been
Jennifer James Nicol
Graduate studies
January 29,1993 Arts writers
Free passes
can be arranged for
most events and
performances, and all
you have to do for 'em
is submit a 400-word
review afterwards.
Some kind of deal, huh?
Drop by SUB 241K (second
floor, northeast corner) or
call us at 822-2301 and ask for
the arts coordinator. We'll
chat. We might even go for a
latte or something. Okay?
•0-J**»** .• W"   *W^^VWW* V™'*-WW*-r   T***r r—r-mno jp    ~r *,,, As* qrr      f       ■ *mW ■*. Jarr .w      -wmngr-   -ynyqQQQQ
Green guilt:
by RJ. Fisher
Environmentally friendly.
Green. The three R's.
These are the catchwords of
the 90s. Environmental awareness
has become trendy, a fad, an in-
today, gone-tomorrow symptom of
our society's sporadic attention to
issues that really matter.
How long can people face the
fact that human beings are destroying the planet?
Perhaps we had better first
ask whether or not we are really
facing the problem at all. Is asking for paper bags rather than
plastic at the grocery store really
good enough? How about buying
those handy enviro-paks for refill-
ingyour dish soap con tai ner? Never
mind that you are still throwing
out a piece of plastic, still contributing to the waste/landfill problem, still using a product that contains harmful ingredients which
leach into the soil and change its
How many people and small
businesses get sucked into the pa-
per-versus-styrofoam cup scam?
Paper comes from a fast disappearing natural resource, are most
often bleached, and are
nonrecyclable due to the plastic
inner coating. Yet businesses that
strive for an environmental image
proudly show off their rows of paper cups as though they invented
When are we going to see the
kind of spine it takes to serve take
out coffee only to those who carry
their own mugs? If money is a
concern (ha!) it's even cheaper not
to stock disposables at all. Not
only would this move be demonstrating awareness, but it would
be promoting awareness, shocking the uninitiated brainwashed
masses into angry fits of guilt in
which they would, at the very least,
be forced to know of change and
responsibility, if not immediately
transformed into a politically correct, foaming at the mouth hippie-
.Are you an "environmentalist?"
Do you carry a cup, boycott
fast food take-out, take your own
bags to the store, buy organic produce, support small business, use
natural soaps, herbal medicines,
and products not tested on animals? Do you use unbleached, recycled paper? Do you ride a bike,
take the bus, carpool? Are you
critical of fascist government policies created purel)* to serve the
interests of the huge corporate
money-grubbing entity? Do you
remove yourself from the city to
remind yourself of how the Earth
should look? Do you run naked
through the woods?
Most of all, do you question
what you see around you, especially in the media? Manipulated
and manipulative, the media is
silly putty, moulded by the very
mentality that motivates our large
corporations to squander natural
resources and to fuel consumptive
impulses within us, the general
It is capitalism at its finest:
short term gain for the few at the
expense of all. By "all," I am referring not only to people, but to
other beings; organisms, animals, ecosystems.
Green is not found in the Body
Shop; it is not found in the Wilderness Committee; it is not
found in Earth First!
Green is in an 800 year-old Sitka
Spruce in the Carmanah Valley; it
is in the cold flowing water of high
alpine streams; it is in the fungus
growing on the forest floor; it is in
the fog; it is in rock formations;
and it is in the intense silence of
falling snow.
Two of the largest problems
facing the planet are human population growth and consumption.
Environmentalists have begun to
scrape the surface on the latter,
but what of the population problem? Without significant shifts of
awareness in this area, all other
changes mean nothing. Only one
country is addressing this problem, and its policy is denounced as
barbaric. Is it preferable that human beings and all others with
whom we share this air, soil, and
water choke and die in our accumulated filth and multiplied ignorance?
If we want others to become
aware and to change their ways,
we must be consistent in our
treatment of our own bodies and of
the Earth. As a start, we must
create a market for reasonably
priced, organic foods, for responsible advertising, for take-out
drinks without the use of
We must demand an end to
damaging forestry and mining
practices, sleazy government tactics, and a UBC president who will
allocate $350,000 for new garbage
facilities and not a penny on waste
Try asking yourself how deep
your commitment inns. Is there
more you can. do? Then do it. Talk
a stranger into buying recycled
toilet paper as they reach for the
cushy white stuff. Dump garbage
on the doorstep of UBC's president. Monke*-*wrench. Run naked
through the woods. Whatever it
takes. And have fun! After all, it's
not the end ofthe world (yet!).
rZ 3*1
A speeding ticket in the I.S. can cost yon
hundreds of dollars. Which could be the
difference between a great spring break, and
no spring break. But with Western Union,
you can have money sent to you from
Canada to one of over 18,000 U.S. locations
in minutes. So when you need money fast
call Western Union.We're just the ticket.
In the U.S. call
In Canada call
The fastest way to send money
January 29,1993
THE UBYSSEY/15 £»•  %<?** vtss'S'sssAvjy' t  fW*s*s ssj$
i **&f4£*'fy/#|9^
Tickling the consumer green:
by DamJon Stodola
on the greening of society, multinationals have invested millions
trying to make their images environmentally friendly.
But environmentalists argue
this corporate greening is simply a
marketing ploy used to attract
more buyers while disguising the
environmentally unsound operations of companies.
Dermod Travis, corporate
ozone coordinator for Greenpeace
International, said while some
companies' claims are sincere,
greenwashing is primarily used to
convince the public that big business has entered a ne wera of "green
"It is a fair assumption that
companies are trying to isolate
specific advances to project their
corporate image as green for then-
entire operations."
Misleading consumers
While some of the advances
made by companies are genuine,
they hide the fact many corporations still engage in environmentally unsound practices.
Colin Isaacs, consultant from
Contemporary Information
Analysis, a firm specializing in environmental policy, agreed companies often cover up these practices.
"Many companies just stick
green labels on the same old
product," said Isaacs. "A lot of
manufacturers abuse the concept
of green marketing."
Travis said companies often
focus on small advances to persuade the public they are environmentally responsible.
A popular example is DuPonf s
"Applause" ad which focuses on
their new double-hulled oil tank-
Although companies still avoid and resist public pressure to
clean up, greenwashing is quickly becoming an excellent substitute
to draw public scrutiny away from industry's operations.
ers, concluding that DuPont is an
environmentally responsible corporation.
Depicting seals, flamingos
and other fuzzy critters clapping
to Beethoven's ninth symphony,
the ad neglects to mention these
tankers are not currently in use
and won't be ready until the year
A recent Greenpeace poll
found 68 per cent of those surveyed had a positive impression of
DuPont despite the fact DuPont
is, according to the US Environmental Protection Agency, the
US's largest industrial polluter.
Travis said many ofthe positive responses were due to the
"Applause" ads.
Following the Exxon oil spill
at Prince William Sound, Exxon
advertised its clean-up efforts and
superior clean-up technology.
"However, they neglected to
say 'Oh, by the way, we caused the
spill,1" said Travis. "Green commercials are very effective at attracting consumers."
According to Greenpeace's
Book of Green wash, what the public doesn't see is the corporation's
behind-the-scenes activities.
Corporations playing both
sides ofthe coin
Many multinationals claim
they have voluntarily initiated
strategies which will ensure they
act responsibly toward the environment.
Corporations such as DuPont
have announced that they have
hired environmental officers and
adopted voluntary environmental
standards and programs. They
have also devised a far-reaching
program to convince the public they
are global benefactors.
"They have spent millions on
their PR campaign to promote their
environmental image," saidTravis.
The Business Council for Sustainable Development (BCSD), an
association of some 48 CEOs from
the industrial heavyweights ofthe
world, hired the largest PR firm in
the world, Burson-Marsteller, to
present them at the Rio Summit.
"But they don't tell the public
they are also spending millions
lobbying government to postpone
legislation affecting their operations," said Travis.
While Burson-Marsteller
promoted the corporations' green
side, industry lobbyists tried to
convince governments not to impose new environmental regulations.
Although companies still
avoid and resist public pressure to
■lean up, greenwashing is quickly
becoming an excellent substitute
to draw public scrutiny away from
industry's operations.
"Many companies
just stick green
labels on the same
old product. A lot of
manufacturers abuse
the concept of green
Greenpeace said the adoption
of voluntary environmental programs is too vague to have a positive and real impact.
"Rather, the codes adopt environmental terminology, while
subtly changing the meaning of
key words to cover industry
behaviour. The codes themselves
are a form of greenwash," said a
Greenpeace report.
A close look at multinational
operations in the fossil fuel,
chemical, waste disposal and resource extract! on i n dustries clearly
show they have thrived on practices which have been exposed as
But, according to CEOs and
other industrial representatives,
they have changed their philosophy. Unfortunately, critical examination reveals their blatant
Case studies in
corporate hypocrisy
by Damlan Stodola
MONTREAIXCUP)—Corporations spend millions on advertising and
promotion, attempting to con t).   public into buying their green image.
What consumers don't see • j the hypocrisy between their
green statements and their actual operations.
DuPont is the world's lar rest producer of ozc ne depleting CFCs yet
DuPont denied their responsi bility for 14 years.
They have recently marketed HCFC (hydrochiorofluorocarbons) as
"environmentally enlightened." But in fact, HCFCs are harmful to the
DuPont also resisted change in phasing out lead additives in gasoline. Lead is scientifically connected to brain damage.
Despite the fact most ofthe developed world banned the use of lead
in gasoline, DuPont still maintains a lead producing plant in Mexico.
Real multinational pests
In 1990, Royal Dutch/Shell made record profits,
outperforming every company in the world.
Heavily dependent on the world's largest unsustainable
industry (oil), Shell is one ofthe heaviest polluters in the world.
Shell emphasizes over and over its "environmental
performance" and "precautionary measures," yet in Costa Rica, 600 to
2000 farmers have become sterilized due to a pesticide manufactured by
Shell. Shell has refused to listen to the claims made by the farmers,
saying it was too inconvenient to hear their case in the US.
Rhone Poulenc, France's largest pesticide and chemical
company was named 'exporter ofthe year' in 1990. But the award fails to
consider or mention that Rhone Poulenc ships the world's deadliest
The producer ofthe world's deadliest pesticide, aldicarb—one drop
on the skin of which will kill a human—Rhone Poulenc has continued to
distribute it in 70 countries despite the fact it has poisoned thousands of
people in South America, Canada and the US.
When phosphates were found to be the principle cause of lake and
river degradation, many governments imposed phosphate use regulation.
But in France, Rhone Poulence successfully lobbied the
government to suspend legislation against phosphate use.
Their ad campaign, depicting a wolf in sheep's clothing, said, "phosphates, from the point of view of environmental impact, give the best
January 29,1993


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