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The Ubyssey Nov 24, 1992

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Array VOLUME 75, NUMBER 21
CIRCULATION 15 000
TUESDAY, NOVEMBER 24, 1992
A founding member of the Canadian University Press Publishing continuously since 1918
svay finger lickin' good built for the human race it just feels right strong enough   for
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ke it I'm worth it ain't nothing like the real thing, baby you asked  does it have wings? § KN-K
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ads payable in advance. Dradlfne 3:30 pm, 2 days before publication. Room 266, SUB. UBC. Vancouver, B.C.   V6T2A7. 822-3977.
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PERSONAL CARE attendiinU required for casual, hourly oY live-in
shifts. Pos. involves working with
young adults with physical disabilities. Those in health care field preferred but will train. Interested in
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d uri ng X mas holiday season & beyond.
Wage$10.24/hr or $92.22 per clay. Pis.
send resume or apply in person at the
Vancouver Resources Ctr. 4678 Main
St, Vancouver, V5V3R7.
40-MESSAGES
HAPPY 21ST BIRTHDAY K • n -
neth Michael Schmidt (Birth Name).
Born Nov. 26/71 in Victoria, B.C. Your
birthmotJnerwishencontact Ifyouare
this person, or believe you might be - or
if you have any knowledge of lliis personals, con tact in all confi denize: Joan
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(403) 46(1-3336.
70-SERVICES
Free entertainment for insomniacs.
Call 822-2301 for more information.
BRITISH PEN PALS waiting to write
to you. All ages, great fun. Send name,
age & SASE to "All Our Penpals", Box
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dBASE APPLICATION DEVELOPMENT and Programming. Fre« initial
consultation   Call Mike at 221-5997
HAVING A CHRISTMAS party? The
Granville Island String Trio will provide Christmas and classical music.
$200 for 1st hour, $100 for each additional hour. 875-3257/731-2692.
ROCKGUTTARlessons. Scales.chords,
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73-WANTED
STUDENT REQUIRED immed. for
yard clean up, weeding, mowing lawn
& pruning. $10 per hour. Call 226-
4140.
SO - TUTORING
FORMER UBC INSTRUCTOR will
tutor students in all aspects of French
lang. oc literature. Itaasonable rates.
689-7889.
WRITTEN ENGLISH TUTOR Prof,
writer will critique, edit, and produce
written projects. 686-3499.
WORD PERFECT 5.1, master the basics in 6 hrs. Call Stephen Gauer at
681-4243.
FORMER UBC 4 VCC English instructor. MEd., 12 years experience,
composition & conversation, LPI &
TOEFL. Call 734-1151.	
DEUTSCHE SPRACHE - SCHWERE
SPRACHE? Native German tutors in
all aspects of language & culture, special group rates. Call Kristin: 222-
8215.
85-TYPING
PROFESSIONAL typist, 30 years exp.,
wd process/typing, APA/MLA, thesis.
Student rates. Dorothy, 228-8346.
TYPING * VF of therms, essays, letters, man "ipts, resumes, reports.
Bilingual. my 266-6641.
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Drop in or call: 822-5640
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typist, will edit Call 2*13-0358.
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2/THE UBYSSEY
November 24,1992 SfW
BroW
TT?E REAL
THEUBYSSEY
November 24. 1992
The Ubyssey is published Tuesdays and Fridays by the Alma Mater Society of the University of British
Columbia. Editorial opinions are those of the staff and not necessarily those of the university administration, or of the sponsor. The editorial office is room 241K of the Student Union Building. Editorial
Department, phone 822-ZJ01; advertising, 822-3977; FAX 822-9279.
Hie Ubyssey is a founding member of
Canadian University Press
Am pnpogandiat Doug IWras haew thap warn ante HMthtal Us; — real hag. But aaaou> whatttwaa.lhasrwsa'eo't
DssrftoWiiodlay was susaiy sure. Anyway. aifssedwllhanftniudoamarawaWauOa^asa
Uas paras tha-ao nights, using unltnitauuMtruaia.taaioiwLT1iaywuiulbl^^
to Meat lathe Mam's room at Sedgwick at llaUpja. ha> bond tier. to*folic^nt.*nmUdw*m™o&ot<b»mirron,wVp*TmtiywittimbmTor*»vt"li'lpl
A ymap of CIA opwtaafas are using tho attach* aa a drop off pannt aw part of a eowart drug trafllelahigrljv'a'tleted to a^Manoney to support Uhyan
tamiriaSa lighting lata Salvador; ^'hart.Vasen'tsULlnmi^
l*alila Tin an Tlial'silglil "aginail fiianna fiuasi Thiiiee Ilea willllng III ilu Willi aiijllilng Tfnl ulum giaail. anaa anil ileiiel|il aia Inwilaail "fiialiaai
*a>oh added thattt|m>hahly also hadnh«tod»wltha-yu,whlaa^asad»od^
eauae up with tha headline! A Rail p. for Centurion. T«ow all we Bead Is a ataay,- said YulatoKurahaaU to Battlne-M*^ who waa plastering poctare
around stratogle target altaa. at waant long halbra Ike Uhyssay*» orach squad of •OMaoeenoasM up with anatethli^ It waa hideous. It
II aaa lUiaaaalliig II
rdast awMsafhga a
HT l«t A* aaagr ha Juat a anil number to aaoat people.
But to a eaatarin few It's a coda word that opauas up a
TpnnnsiHngthli llil.iilai saldlis na. galling ■ llllla Imiigi) 1
•aid Matt-k Famuli. Hwaaa.plabar.oa*.a
stuff a lanjs hriaf eaao Into tha dnaroff slat—
nwlda»Masr>**^«»a-lltandlllraaatoAlalilltda¥uaopadtatopatotoa^
a. Ash* ho waa trying to
Editors
Francos Foran • Sam Orson • Yukio Kurahashi
Lucho van Isschot • Paula WolDngs
editorial
Media..."I don't like it,
but I wanna be part of it."
Thi* special media issue is brought to you by a student
supported paper. Being a STUDENT PAPER, controlled and
staffed by students, gives us a measure of freedom about the
issues we choose to deal with and our perspective on them. We are
able to have a social and political consciousness which goes
beyond being a government information service or a cheering
section for the university administration.
However, even with this freedom (which most mainstream
newspapers do not enjoy) we still require advertisers' support to
publish even a four page broadsheet, let alone a special issue
dealing with media.
Media.
We see and hear it.
Everyday, we're surroundedby a barrage of media informatio-
•billboards, radio and television advertisements, blah blah woof.
The scary part, the real scary part, is that it works.
They, the big THEY, corporations and governments waltzing
Over our collective corpses, have the law on their side—they make
it and enforce it. They control violence, employment,
commodification and communication and through THEIR media
they control us.
We buy what we're told to buy. We wear what we're told to
wear. We think what we're told to think. They even control our
dreams.
In psychological warfare changing the enemy's mind is obviously the top priority. Our minds are being changed everyday
about things we never knew we needed (to be successful images
in this imaginary society).
The airwaves belong to the public, but we dont have real
access to them, let alone control over them. We certainly can't buy
advertising time on BCTV advocating the public reclamation of
the media. But if we want to sell any inane, unnecessary object or
some redundant political slogan we're more than welcome to.
"Crap!" we say. We want the airwaves back now. More than
that, we want the print media back too, and billboards, t-shirts,
breakfast cereal labels, designer name-tags on clothes, EVERYTHING. Any form of media that intrudes on our lives, on our well-
being belongs to us. We want it back, now.
Unconditionally.
The public should demand them back now without hesitation. After all, we the public are "the owners" of not only the
airwaves but of all media. The time has come to restore democratic power and public space that hasbeen co-opted and colonized
by commercial media. Celebrate public culture. Reconnect. Seize
the media.
It belongs to us.
Love an oily duck buy a sweater
by Paula Foran
What do the images of a newborn child, an array of condoms,
an emaciated male on his deathbed and pigs ransacking garbage
have in common? Oddly, all sport
the UNITED COLORS OF
BENETTON logo—and none of
them are wearing colourful
sweaters!
Benetton has been using social and environmental issues,
war, and political crises and not
the products themselves to sell
their knitwear. The controversy
surrounding the ads is not just
the images, but their unexpected
presence in advertisements rather
than in the news.
Wherever on the world map
Benetton's ads have mushroomed,
they have provoked the public to
question their advertising techniques. They have made us wonder if the clothing company is really socially concerned or just
playing with our minds.
Advertisements flash between four hundred and three
thousand images daily to the average person. They reinforce and
create stereotypes in society while
setting norms for social behaviour.
Benetton is accused of denouncing their moral responsibility to the public with their style of
advertising.
Luciano Benetton, the owner
of the Benetton dynasty and
Olivero Toscani, the renowned
photojournalist are at the centre
ofthe Benetton controversy. They
created the advertising philosophy of "United Colours," reflecting the global presence ofBenetton
stores around the world.
With seven thousand outlets
in over one hundred countries,
you may have the very same
sweater as a Turk or a German,
and therefore you are bonded.
Benetton advertisements express
the notion of world unity in radical ways, turning advertising into
an artform.
Many organizations and individuals are offended by the ads
and assert that the company degrades social issues to make
money. One ad features a white
little girl resembling an angel
embracing a Black little boy resembling the devil. This ad
shocked many people because the
issue of racism is shown in association with a clothing company,
an organization based on money-
making.
Kalle Lasn, co-editor of
Adbusters Magazine, believes that
the ads "do a disservice to society."
He "gets queasy when adver-
tisers get on big debates." The
upcoming issue of Adbusters features a spoof Benetton ad—a photograph of a man with money
stuffed into his mouth and captioned "The True Colours of
Benetton."
Benetton claims to attempt
to heighten individual awareness
of serious social issues—to focus
on world problems instead of material objects, such as clothing.
Liz Radcliffe, owner of the
Benetton outlet in Richmond
Centre explained further.
"Benetton feels that they
have reached a position where
most people know what they sell
and the company is interested in
doing something for society and
its betterment," she said.
The Benetton Corporation
has the money and the reputation
to take risks with their advertisement campaigns. They use that
power to flash devastating images
of global crises.
Giacomina Tommasi at
Benetton's Eastern office in
Toronto said, "Benetton is not here
to tell people what to think about
the ads, they just want people to
think, period."
The biggest scandal has been
over a photograph of David Kirby,
a man dying as a result of AIDS.
At first glance, the image looks
like a Christ figure, his family
mourning over him, with a crucifix in the background. The ad was
banned in a few publications, not
only because it is visually unattractive, but because of the controversy surrounding the issue of
exploitation of an epidemic.
"It is an incredibly moving
image in the right context, but to
use it as afTadvertisement for a
fashion store selling jumpers is
incredibly insulting," said Maggie
Alderson, editor of Elle magazine.
As a result, two blank pages
were seen in Elle instead of the
ad, gaining even more publicity
for Benetton.
But Benetton wai. praised for
its brave depiction of the AIDS
patient, said Tommasi.
A man living with AIDS from
The AIDS Foundation of Toronto
called her to praise the photograph for its positive depiction of
a family supporting Kirby in his
struggle for life.
In addition, a friend of Kirby
wrote to Interview magazine.
The picture beingquestioned
has done more to soften people's
hearts on the AIDS issue than
any other I have seen. You can't
look at that picture and hate a
person with AIDS."
Wrote Kirb/s family to an
Italian magazine: "We don't feel
used. Rather it is we who are using Benetton."
With the AIDS ads and the
other social issue ads, Benetton is
using ethics to appeal to consumers.
An advertisement for a clothing store is depicting a negative
image of a "victim," a representation of death from AIDS syndrome
that some may find degrading and
parasitic.
Yet Benetton asserts that
their images of real life and death
are disturbing because they are
not artificial. They would rather
show brutal images of life than
hide behind fashion. Benetton is
praised for omitting the pornographic world of beauty in advertisement and replacing it with
hard facts for thought.
Is Benetton glamorizing
world crisis? Do they really give a
damn?
According to Lasn, although,
"all publicity is good publicity,"
the Benetton ad campaign is "a
moral cop-out." The company is
"getting the biggest bang for their
buck" as every new ad campaign
incites more uproar from the
public, and more discussion on
the subject of Benetton's motives.
He added that the advertisements are getting the company
the attention they desire through
shocking images where the "real
issues get lost" in the Benetton
logo.
The question is, are the issues really lost? Benetton stands
behind their advertisements by
donating money to the causes
that they exploit.
Tommasi said Benetton is involved with several organizations.
They have donated money to and
sponsored many AIDS awareness
campaigns including the publication of five thousand copies of The
Guide to Safer Sex to educate
young people about the prevention
ofHIV. Written by the Gay Men's
Health Crisis, Benetton raised
twelve thousand dollars for the
organization and donated fifty
thousand dollars to the AIDS
Education Fund in 1991.
Benetton also owns a nature
preserve in association with
Friends of the Forest aiming to
protect the Costa Rican Rain Forest. They are involved with several
charities and give clothing regularly to shelters for the homeless,
battered women's shelters and
AIDS hospices.
In the latest issue ofthe Rolling Stone, Spike Lee gives hit,
opinion on Benetton ads stating
that "the imagery involved in the
Benetton ads stands head and
shoulders above the rest ... it
might make people think ... it
might make people sit down and
discuss it, talk about the message."
Although many individuals
feel Benetton's advertising is corrupt, manipulative and offensive,
others find them innovative and
provocative. Whether reactions
are positive or negative, seeing a
Benetton ad strikes a conversation, entices argument, and basically unites people all over the
whole world who chant the name,
"Benetton."
November 24,1992
THEUBYSSEY/3 UBC STUDENTS WANTED FOR
IMPORTANT ANGUS REID STUDY
• HOURS EXTENDED •
TASK FORCE ON THE PROVISION OF COUNSELLING AND RELATED SERVICES FOR WOMEN STUDENTS
The Angus Reid Group, Canada's foremost public opinion firm, has been commissioned by the task force to provide
insight into student's attitudes of, and perceptions on, counselling services at UBC.
Students, both men and women, who have ever consulted one of the following list of campus counselling services,
whether by phone or in person, are eligible to participate in this study.
COUNSELLING SERVICE PROVIDERS
Awards and FinanciaJ Aid
Student Housing (or Residence Advisors)
Chaplains /Theolgical colleges
Student Health Services
Crane Library
Student Counselling & Resource Centre
Disability Resource Centre
(or Student Counselling Centre)
First Nations House of Learning
Student Societies (Afma Mater Society/
Individual Faculty Members
Graduate Student Society Ombudsperson)
International House
Your Department of Facufty
Pacific Spirit Child and Family Services
Women Student's Office (or WSO)
Reading, Writing and Study Skills Centre
Women's Resource Centre
Sexual Harassment Office
Volunteers would undertake an ENTIRELY CONFIDENTIAL AND ANONYMOUS 10 minute telephone interview.
Responses will be held stricty confidential, and will be presented only in the form of statistics.
INTERVIEWERS WILL BE STANDING BY TO RECEIVE YOUR PHONE CALL:
893-1651 or 682-5512
Anytime, Monday, November 23 to Friday, November 27
In the event that interviewers are unable to attend to your call at that moment, or if these hours are inconvenient for
you, you may call at any time and be offered the option of leaving your first name and phone number on a voice mail
system. This information will be used only for the purposes of contacting you, and will not be recorded with your
survey responses. Nor will any information as to the nature of the call be disclosed to anyone who may answer at the
number you leave.
Thank you for your help in this important study.
THE ULTIMATE DEAL
LONDON
Vancouver/Edmonton/Calgary departures
WHEN YOU BOOK THE
ULTIMATE HOLIDAY
EUROPEAN
contrasts
31 days  11 countries
from $74 per day
EUROPEAN
adventurer
40 days 11 countries
from: $69 per day
ultimate
EUROPEAN
50 days 15 countries
from $71 per day
STUDENTS!   BOOK   BEFORE   JANUARY   31ST
*$99 from Toronto or Montreal. All departures before May 12,1993.
Some restrictions may apply. Seats are limited so book now!
Travel hassle free with 18-35 year olds from all
over the world. See Europe from the culture to
exhilarating nightlife. Stay in authentic European
accommodations like our chateau in the
Beaujolais vineyards of France. You'll have loads
of free time to do your own thing and the ultimate
holiday costs much less than travelling alone.
W^     HOLIDAYS
for 18-35s
TRAVELCUTS 5* VOftGES CAMPUS
Canadian Universities Travel Service Limited
Service Voyages des Universes Canadiennes Limited
Lower Level, Student Union Building
822-6890
F6b6raton   -^ —-*—--
canad»nne f**Cfe£
des dtudiantes
et etudiants
Canadian
 Federation
PCS of Students
NOTICE OF ELECTION
Student Representatives to serve on the Board of Governors and the Senate
This notice is a call for nominations tor full-time students to run for election for the
following positions:
A. Board of Governors Two students
B. Senators At-Large Five students
C. Senators from each Faculty    One student from each (acuity
Nomination forms giving full details of the requirements of nomination are available
at the front counter in the Registrar's Office, the A.M.S. Office (SUB, Room 266) and
in the offices of the Student Undergraduate Societies and the Graduate Student
Society.
Nominations must be in the hands of the Registrar no later than 4:00 p.m. on
Friday, December 4,1992.
Lutheran Campus Ministry
Advent
Join us as we prepare for
Christmas with prayer & song,
word & sacrament.
Sundays, 7pm
Lutheran Campus Centre
5885 University Blvd.
notice:
The Arts Undergraduate Society
has applied for a liquor license
for the Arts County Fair
on Friday April 2, 1993.
This will be the only license
issued on campus on that day.
All inquries should be
addressed to Staff Sgt. Jansen
at the University detachment
of the RCMP.
Spring Session in Europe
Anthropology 403
Field Course in East/Central Europe
(6 UBC credits)
The University College of the Cariboo plans to offer Anthropology 403 in Europe next-spring. Come May, a small group
of students from several institutions will spend a month
exploring Austrian, Czech, Slovak, and Ukrainian societies as
they are manifested in large cities, small towns, and isolated
villages. Anticipated inclusive cost: $ 3,200.
Information meeting at UBC: Friday,
27 Nov., 12:30-13:30, AnSo 205
4/THE UBYSSEY
November 24,1992 ■f*
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"4 s
Court chops media demonstration
by E. Griffith
The BC supreme court gave
unexpectedly severe contempt of
court sentences Friday to anti-
logging protesters in an attempt to
preempt any similar demonstrations intended to attract media attention.
The sentences were handed
down to 21 protesters who pleaded
guilty of violating a court order
against interfering with the logging
activites of forestry giant
Macmillan Bloedel.
Judge Lloyd McKenzie cited
"general deterrence" as the primary principle in sentencing the
protesters. A specific deterrent is
intended to prevent individuals
from repeating an offence and a
general deterrent deters others by
making an example of those convicted.
"Unless we live by the rule of
law we are in deep trouble,"
McKenzie said.
The convicted protesters were
part of a group of 60 detained in
mass arrests at the blockades in
Clayoquot Sound in July and August—only 48 were charged.
Friends of Clayoquot Sound, a
group dedicated to preserving the
world's second largest remaining
area of temperate old growth forest, say they held the blockade
actions as a last resort after years
of what seemedlike futile attempts
to work within the BC
government's "talk and log" process. Members, mostly residents of
Tofino, BC, decided the only effective form of protest was civil dis
obedience. Mass arrests are a tactic to raise public awareness as
well as sending a message of protest to the government.
One defence counsel, Bob
Moore-Stewart, said appearances
count to the courts too. In his submission on sentencing, Moore-
Stewart warned that the justice
system "will fall into disrepute if
the courts are viewed as routinely
complicitous and in alignment
with corporate power."
"The RCMP provided
MacMillan Bloedel with a security
force, at no cost... for their Tree
Farm Licence area. Then the State
in the right of crown counsel took
~~over the prosecution ofthe protectors  in effect, another subsidy
was granted to the multinational
logging company."
Moore-Stewart said the court
now had an opportunity to redeem
its image by breaking new grounds
for leniency.
Judge McKenzie drew subtle
distinctions in "degrees of culpability" between protesters. The 13
people classed as group one, who
pleaded guilty to civil contempt,
received a $500 fine suspended for
two years and 75 hours of community service.
Group two, those McKenzie
described as having a "higher degree of culpability," were sentenced to 150 hours community
service and a $1000 fine suspended
two years.
Athird group, guilty of criminal contempt, who appeared on
the logging site on numerous occasions or were considered organiz
ers, got 20 days in jail along with
two years probation.
Kevin Pegg, sentenced to jail
for criminal contempt, said the arbitrary lines drawn by the court
FRIENDS OF CLAYOQUOT SOUND PHOTO
Ucluelet police haul away a Raging Granny August 4th.
HARVARD BUSINESS
 SCHOOL
looking ahead
towards an:
M.B.A.
(M.B.A. information only)
Harvard Business School seeks top graduates from all
academic disciplines with a career interest in General
Management. Vancouver representatives will speak
with students about work and leadership experience
and the M.B.A. program.
Board and Senate Room
Old Administration Building
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Friday, December 4,1992
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me they might as well put me in
jail."
"Jail," he explained, "is more
dramatic."
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November 24,1992
THE UBYSSEY/5 PEMOCRACIES
NEVER START
WARS/
by Graham Cook
Noam Chomsky has often been called "the
most important intellectual alive."
In typical fashion the 64-year-old linguistics
scholar, author and radical political philosopher refuses to accept such praise at face value.
"That line comes from a publisher's blurb,"
Chomsky says, "and you've always got to watch
those things. Because if you go back to the
original, the next sentence is: 'since that is the
case, how can he write such terrible things
about American foreign policy?'
"People never quote that part.
But, in fart, if it wasn't for that
second sentence, I would begin to
think that I'm doing something
wrong."
Noam Chomsky has upset the
conventional wisdom throughout his
academic and activist career. He
was born in Philadelphia in 1928
and was raised in a lower-middle-
class Jewish family. He wrote his
first political article at the age of
ten, a piece lamenting the destruction of the anarchist society in
Barcelona during the Spanish Civil
War.
It was Chomsky's linguistic
work at the Massachusetts Instd-
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tute of Technology (MIT) which first
brought him fame and a reputation
as a leading intellectual.
"He's the most important single
linguist in the twentieth century,"
said Guy Carden, associate professor of.linguistics at UBC.
Michael Rochemont, also a professor of linguistics at UBC, agreed.
"He has defined the field the
way it exists now.
Linguistics existed
before, of course, but
what Chomsky has .    *
done is to change the
goals of the field,"
Rochemont said.
Although he
doesn't agree with
everything
Chomsky has put
forward lately,
Carden says
Chomsky's work is
"certainly the most
important and influential single approach going on
now."
The propaganda
model
What has
brought Chomsky
the greatest notoriety is not his linguistic but his political writing. Prom
his first articles on
anarchist Spain,
Chomsky's views
have challenged the
mainstream.
His most controversial assertion
has been his description ofthe "propaganda model" of
the way the mass
media works in liberal democracies
like Canada and the
US.
Chomsky
doesn't see the
nightly news as a
"hard-hitting" and
"adversarial" discussion of what's
"really happening"
in the world, as the
newspapers and
television networks
advertise themselves. Instead,
Chomsky looks at the blatant biases
and outright lies ofthe press in the
service of government and corporate interests.
Chomsky claims that "propaganda is to democracies what violence is to dictatorships." He describes a political order where the
ideas ofthe mainstream media stay
rigidly within the parameters set
down by the government and corporate elite.
In turn, the media creates "necessary illusions" about howthe world
works, illusions which either distract the general public or convince
them that lies are the truth.
Chomsky says his model, far
from being a "conspiracy theory,"
has been arrived at through a rational, common-sense approach to the
way power works in society.
As he says in a speech to the
New York Civil Liberties Union, "If
I give an analysis of, say, the economic system, and I point out that
General Motors tries to maximize
profit and market share, thafs not a
conspiracy theory. Thafs an institutional analysis. It has nothing to
do with conspiracies."
The "institutional analysis" of
the media presented in Manufac
turing Consent, co-written with
Edward Herman, shows the propaganda model is a logical outcome of the way the media business works. Here are some examples:
1) Advertisers, as the major
flinders of the mass media, wield
major clout regarding the types of
stories which surround their ads.
2) Right wing "flak" organizations like "Accuracy in Media" in
the US or the Vancouver-based
Fraser Institute's "National Media Archive" keep constant pressure on the media to stay within
the accepted limits.
3) The pressure to fill up pages
or TV news minutes means overworked reporters happily accept
press releases and leaks from government and business sources.
Rather than take the time to analyze the propaganda critically, reporters often run it as the "objective" results of their own investigations.
And 4), the most important
factor in the propaganda model:
corporate control over media outlets is extremely concentrated.
According to Ben Bagdikian's
bookT/ieAfoitaMonopo/y.in 1981
just 46 corporations controlled the
majority of media outlets (books,
television, newspapers, magazines,
motion pictures) in North America.
By 1991, after a slew of mergers
and buyouts, just 23 corporations
ran the show.
And the trend towards corporate concentration is continuing,
as evidenced by the recent purchase by Conrad Black's Hollinger SARY ILLUSIONS:
lOMSKY AND THE MEDIA
corporation of a significant interest in Southam News.
The people who run these media corporations may not interfere
directly in day-to day operations,
although there are many examples
of them doing so.
According to the propaganda
model, direct interference isn't
necessary to keep things within
the "accepted" norms.
Journalists who dont espouse
the correct views simply don't advance in their organizations. Those
who do advance have for the most
part internalized the "correct
thinking" necessary to keep their
bosses happy.
It all sounds a bit like Orwell's
1984, doesn't it?
Many of Chomsky's critics
have derided his ideas as "wacko"
or "conspiracy theories." Jeff
Greenfield, a producer on ABC TVs
Night line, says Chomsky's ideas
are "from Neptune."
Karl Meyer of the New York
Times calls them "an insult to the
intelligence ofthe people who consume news."
Dead priests compared
Yet the propaganda model
makes sense when Chomsky tests
it in the numerous case studies
which fill his books. One type of
study looks at "paired examples":
two historical situations which involve similar circumstances but
have one important difference.
The difference is that in one
case an agent in murder or genocide is a friend and client ofthe US
government, and in the other case
the agentis neutral or, even better,
Communist.
In an example detailed in
Manufacturing Consent, Chomsky
and Herman look at media coverage
of religious leaders who have been
killed by the State.
Specifically they look at Jerzy
Popieluzko, a Polish priest killed by
the Polish police in October 1984
(while Communism still reigned).
To contrast
Popieluzko's    murder,
Chomsky and Herman
looked at the killing of not
one but 100 priests and
other religious leaders in
Guatemala, El Salvador
and Honduras, the three
main client states of the
US in Latin America.
The killings took
place from 1964 to 1985,
and included the murder
of the world renowned
Salvadoran priest Oscar
Romero.
According to the
propaganda model, Popieluzko is a "worthy" victim,
someone killed by the enemies of the US whose
death makes the Communists look bad and the
Americans look good. It
should therefore be dealt
with at length by the media.
Conversely, the
murdered Latin American
priests are "unworthy"
victims who should be dismissed accordingly.
The authors carefully compile the evidence
from highly-respected
journalslikethcNeu* York
Times, Time and
Newsweek magazines, and
the CBS television news.
The result bears
out the propaganda model.
Popieluzko rated
78 articles (10 of them on
the front page) and 1183
column inches in the New
York Times. Time and
Newsweek covered the case
16 times between them,
and CBS News featured
46 items on the killing.
In total, all 100
murders of the Latin
American priests rated just 57 articles in the NYT (eight front page)
and only 605 column inches. In Time
and Newsweek they garner 10 stories, and on CBS news just 37 items.
In other words, 100 priests and
religious leaders killed by our
"friends" are significantly less important than one priest killed by an
"enemy".
In the results of this and numerous other studies, Chomsky reveals
something the people who own the
media would rather you didn't know:
news coverage systematically reflects the interests of the dominant
elite.
'And Chomsky doesn't exclude
the university community from that
elite.
In an interview with James Peck
in The Chomsky Reader, Chomsky
describes the "professional guild
structure in the social sciences" as
having "served as a marvelous device for protecting [intellectuals]
from insight and understanding, for
filtering out people who raise unacceptable questions, for limiting research—not by force, but by all sorts
of more subtle means-to questions
that are not threatening."
Knowledge is power
The overwhelming evidence
Chomsky presents to back up
his theory of "thought control in
democratic societies" might at
first make some of us turn away
.and throw up our hands in despair.
Despite this, Chomsky
trusts ordinary people to cut
through the lies and deceit.
In an interview he suggests
that "there are a vast number of
people who are uninformed pnd
heavily propagandized, but who
are fundamentally decent.
"The propaganda that inun
dates them is effective when
unchallenged, but much of it goes
only skin deep.
"If they can be brought to raise
questions and apply their decent
instincts and basic intelligence,
many people quickly escape the confines ofthe doctrinal system and are
willing to do something to help others
who are really suffering and oppressed."
One person who took Chomsky's
advice was Peter Prongos, a co-
founder of the Vancouver publication Latin American Connexions.
While Chomsky was not the only
influence on the creation of the
magazine, "he made clear the importance ofthe media and how there
was a lack of balance in reporting,"
Prongos said.
Despite the depressing implications of his information, Chomsky
always focusses on empowerment,
Prongos said. "Part of his impact
was in the inspiration of "here's a
person who can consistently have a
skeptical and inquiring mind with a
clearer picture than what we're
normally given.'"
Manufacturing dialogue:
An interview with the directors of "Manufacturing Consent"
by Graham Cook
[The film Manufacturing
Consent: Noam Chomsky and
the Media recently played at
the Vancouver Film Festival
to sellout crowds., The film
records Chomsky in interviews and lectures, and comments on the way the mass
media produce the underlying ideologies in our society.
I interviewed the film's directors, Mark Achbar and Peter
Wintonick, in a swanky room
in the Hotel Vancouver. In
case you hadn't realized, this
article you're reading is a
product of media too, and it
goes through a process of
"manufacture"like anyother.
The curtains surrounding
this finished product will be
pulled back periodically to
expose the rusty pulleys and
frayed wires behind...]
What were you attempting
to achieve with this film?
Peter Wintonick: We were
trying to take a new wave at
the biographical film. We
didn't want to make a People
Magazine film and look at
Chomsky the way you'd look
at a fashion portrait of an
artist or some celebrity. It's a
film about ideas, the ideas he
represents, the ideas he has
in common with a lot of other
dissident people.
[good first question, eht Except it wasn't the first question I asked, it was one ofthe
last—and it came as a complete afterthought. That bold
type gives it plenty of authority, though, doesn't ittj
What sort of visual style are
you trying to achieve? The
film seems very self-reflex,
ive, drawing attention to itself as a product of the media.
Mark Achbar: We use a central framing device, the
"world's largest point of purchase video wall"~as Peter
says, it's an electronic brain
out of which the film unfolds.
We designed the film in different parts. First we designed the basic outline of
the film, then added different contextual layers-a historical layer , a graphic
layer, a textual layer, a
refraining layer...
[well, the question sounds well
thought-out andintelligent-and
it should, since 1 made it up for
this article. The one I actually
asked makes me sound really
dumb. The comment from Mark
Achbar is a transcription, with
the grammar touched up a bit.
Of course, accurate transcription can t reproduce Mark '» tone
of voice or his chuckles as he felt
himself become more pretentious
naming the "layers" of the film.]
Do you feel you're being manipulative, picking the best interview clips of Chomsky, his
clearest lectures?
PW: The whole film, every frame
was manipulated. That's what
directors are there to do. It's not
''reality'' we're filming anyway-
-we cause things to happen in a
certain way. Directors are more
important in a logistical fashion anyway, to make sure the
crew stands in the right place
with the cameras rolling, making sure the batteries are
charged.
MA: At the same time as we're
being manipulative, though, we
tried to democratize the production of the film and make it
inclusive of others. We arranged
consultative screenings with
audiences throughout the editing of the film and in all more
than 600 people helped guide
the film to its present form.
[My question is faked, to make
sense of two points I thought were
worth including. The first point
came out of an answer to another question, and the second
isn't even from the interview-
it's taken from the "filmmaker's
notes" in the Manufacturing
Consent press kit.]
What sort of critical reaction
have you received from the film?
PW: Generally we find the writers sympathetic. Still, it's not
front page news, and the person
who writes the reviews is not
the person who writes the headlines; they fight each other a lot.
MA: It's strange, we've seen a
pattern in that-we'll get an extremely positive review, 94 per
cent positive, maybe with one
reservation about it--and whatever the reservation is, it becomes the headline!!!
What's Chomsky like informally,
when he's not lecturing?
PW:He'sa rationalist at heart,
of course, but he's funny and
ironic when he's offstage--I
think he really wants to be a
novelist or a standup comic
but he's providing this service for people like us.
What sort of effect do you
think this film will have?
PW: When it goes on cable in
the United States, literally
millions of people will watch
it.
MA; But the effect it will have
is hard to gauge-it depends
on how much of it gets on air.
PW: Nielsen [rating service]
can monitor how many people
watch it but they can't monitor how people learn from it
and how they apply it to their
lives, to their jobs-whether
they criticize their boss more
or do any of those other basic
acts of defiance. This film is
just part of a huge educational
project that outlets like Coop Radio do, and the network
of student papers do, to talk
about issues that aren't talked
about in the mainstream. It
connects your vision to other
people's so people can look in
The Ubyssey for example and
see things that they agree with
and feel that they're not alone.
MA: I remember we met a taxi
driver in Toronto who had
read an article about the film
and had reacted to it like,
yeah, this is the way I've always suspected things
worked, but it's just never
been said out in the open and
put so clearly. Apparently
Chomsky has people calling
and writing him all the time
with that sort of comment.
And I think this: film can potentially have tltat effect.
[I edited down the taxi driver
anecdote, but PeterWintonick
really did mention The
Ubyssey. Or so Fm telling you
now—do you believe everything
you read in square brackets?]
Manufacturing Consent:
Noam Chomsky and the Media has just been released on
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8/THE UBYSSEY
November 24,1992 CONSUME!
Persky likes us
but we're not perfect
by Mark Nielsen
What does Stan Persky,
Vancouver Sun media critic and
ex-Ubyssey hack think of the vile
rag today?
Well, to be completely honest,
he hasnt really paid much attention
to student newspapers since
graduating from UBC in the early
seventies.
But he was willing to take a
look at what we've done bo far this
term. So there he was, at the dining room table ofhis Kitsilano house
with a pile ofUbysseys—everyone
printed so far this year — diligently leafing his way through
them. And true to form he was
not at a loss for something to say.
Moreover, he likes us ... but we're
not perfect.
'Just looking fast at what The
Ubyssey has printed in its weekly
run of papers, it looks to me like it's
pretty good," he said. It looks like
ifs competent It's got a whole lot of
interesting stuff in it.
"It always was a newspaper
that was much more politically
sensitive than the student body as
a whole and the student body
sometimes grumbled about it but
often put up with it because they
knew that the people on The
Ubyssey had their finger on the
pulse of issues in society."
He also thinks that POW, the
bi-weekly special focussing on issues concerning visible-minorities,
is "an interesting experiment."
"It also looks like now The
Ubyssey is really trying to come to
terms with the multi-cultural
situation that exists on campuses
like UBC across the country in actually not simply trying to tokenize
this but simply give over some of its
power to POW as an alternative."
That said, not much seems to
have changed since Persky wrote
for itbackin thelate-1960s and the
early-1970s. We seem to be the
"same radical bunch."
The same may be said of attitudes towards The Ubyssey. Persky
said that actions like the petition
to disband the newspaper distributed by Young Progressive Conser-
SIOBHAN ROANTREE PHOTO
vative vice-president Jason
Saunderson, "may be more histrionic than in the past.'but not much
has changed.
"There's always a desire to
rest-am the newspaper because
there are people who want to think
about things in life and share their
thinking and write about stuff.
"And for some reason a lot of
people take objection to that."
But Persky said he never knew
of any Ubyssey in the past that was
"so self-infatuated that its pages
weren't open to other people to write
articles and start debates."
Instead of resenting The
Ubyssey, he said they should argue
their case.
They should say," Gee, this is
what I think is wrong about what
you said about this subject,' not
'they shouldn't talk about this, it
isn't nice to talk about.'"
So far so good, but Persky does
have at least one criticism of The
Ubyssey—that it doesn't criticize
the educations that students get
here seriously enough.
"You still have the same fragmented course system, the incomprehensible undergraduate education available to students that you
had before. And there isn't a lot of
serious criticism of this.
"Students are far too generous in letting the institution, the
aging professorate and the business-minded administration get
away with cheating them on their
education."
Such a situation may be hard
to see when one is in the middle of
it, Persky conceded, but students
are living in a miasma of consumer
culture.
"This might be the beginning
of the disenhghtenment, and if
that's the case, it's going to be hard
to see that—it's going to take a lot
of consciousness to see that.
"Of course, that's what I think
is happening."
Finally, after nearly two hours
of stream-of-consciousness, the interview had come to an end. Fittingly, however, he said that you
could go on forever about this kind
of stuff "but eventually you just
start mocking yourself."
After all, this story is about a
media critic looking at an aspect of
the media.
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BRITISH COLUMBIA
LEGISLATIVE
INTERNSHIP PROGRAM
PURPOSE
To provide recent university graduates with an interest in public affairs an
opportunity to supplement their academic insights of the legislative process
with practical legislative and administrative experience.
WHO IS ELIGIBLE
Students who have recently completed a B.A. or other first degree from a
British Columbia University.
HOW MANY
Seven interns will be selected for the 1994 program.
LOCATION
Parliament Buildings, Victoria, British Columbia.
WHEN
January to June, 1994.
STIPEND
$1700 month
APPLICATION DEADLINE
January 15,1993.
HOW TO APPLY
Program literature and application forms are available from the Political
Science Departments, and the Student Employment Centres on Campus, at
the University of Victoria, Simon Fraser University, and the University of
British Columbia or from the Office of the Speaker, Suite 207, Parliament
Buildings, Victoria, B.C. V8V1X4.
It's just a job
by Mark Nielsen
As the Vancouver Sun media critic, Stan
Persky says he is overworked, underpaid
and unappreciated. Gee, sounds like a job.
*Wb just a bargain for them, because a lot
of people read it, Tm told — according to
surveys and so on — so essentially they're
getting $30,000 a year of work out of me
but they're only paying me ten or twelve
thousand*
"If they could do that with the rest of the
paper, they'd be making money hand over
fist.*
Although Persky was hired to write the
column as part of an attempt to restructure
the paper, the Sun has been doing it on a
budget.
"So a lot of the restructuring has been
repackaging, and there's certainly been a
kind of gimmick that's gone into the
repackaging,1* he said,
"What they did was to take a lot of arts
features and move that to a new tabloid
section called Saturday Review."
Persky, who writes the "Mixed Media"
column, and art reviewer Anne Rosenberg
were the only two new additions to the Review. The rest is written by staffers already
on the Sun payroll.    .
"So we come to them dirt cheap because
in essence Tm a freelancer, Anne Rosenberg
is like a two-ahift-a-week part-timer."
Over the past three years he's written
columns on subjects ranging from censorship to child abuse to controversies within
newsrooms. And if he had the opportunity,
Persky says he could write a column everyday.
Even so, he will continue to write the
column only for so much longer.
"There are people who write the same
column day after day for twenty years and it
gets to a point where that column becomes
their life."
STUDENT DISCIPLINE
Under clause 58 of the University Act the Presiden of the University has authority to impose
discipline on students for academic and non-academic offences. In the past the nature of the
offences dealt with and the penalties imposed have not been generally made known on the campus.
In 1991 it was decided that a summary should be published on a regular basis of matters referred
to the President and ofthe discipline, if any, imposed without disclosing the names ofthe students
involved.
This is the second summary. It covers the period March 1,1992 to September 30,1992. For each
case, the events and the discipline, if any, imposed are set out below.
1. In an examination a student had formulae programmed into a calculator. In the exceptional
circumstances ofthe case it was decided that discipline should not be imposed.
2. A student while intoxicated entered auniversity building and took away some equipment. The
student was required to pay the value of the equipment to the university and a letter of
reprimand was placed in the student's file.
3. In an examination a student had formulae programmed into a calculator. In the exceptional
circumstances of the case it was decided that discipline should not be imposed.
4. A student, who it was established had attended a mid-term examination, did not hand in a paper
and alleged he had not been at the examination. He was awarded a mark of zero in the course,
and suspended for four months*.
5. A student took a "crib sheet" into an examination. He received a mark of zero in the course and
was suspended for six months*.
* In all cases in which a student is suspended a notation is entered on the student's transcript. At
any time after two years have elapsed from the date of his or her graduation the student may
apply to the President to exercise his discretion to remove the notation.
Normally students under disciplinary suspension from UBC may not take courses at other
institutions for transfer of credits back to UBC.
November 24.1992
THE UBYSSEY/9 Go to the front bar?!
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*  , ,      * e     *  ,     *      * f *
SEQUOIA
by Denis* Woodley
Wood chips line the floor ofthe
AMS Gallery in the Student Union
Building.
They are all that is left ofthe
Giant Western Sequoia which used
to stand in front of the main library.
As I walk across the floor of
Christopher Wee's installation, I
can't help but feel a loss.
Wee, a fourth year Pine Arts
student, said, "What you see and
what you feel is up to you. It depends on how far and to what extent one wants to explore his/her
thoughts and feelings within the
context ofthe work."
One ofthe things that first hit
me as I stood there was the smell.
It brought back memories of the
summers I spent working at camp
in the middle of Lake ofthe Woods.
"Trees are foreign to people
who live in the city," Wee said.
"People are afraid to intrude, to
walk on the tree [the chips]. They
stand at the door and wait for me
to invite them in."
Once again I am transported
to the island.
I am standing on a wood-chip
path. The chips are there to save
the island, the camp, from erosion.
The voices of youth echo around
me.
I am surrounded by trees; they
comfort me.
"The tree is symbolic of the
Fine Arts department. like the
sequoia, we are undesirable to the
university. The faculty doesn't
bring in money like science, engineering or forestry. And we are
being slowlypushedout,"Wee said.
As I leave I watch the island
fade into the distance. The camp
has been there for a hundred and
one years, the trees even longer. I
know when I return things will be
as I have left them—except for the
trees.
Over time they shall grow and
mature as all living things should.
Unfortunately, Christopher
Wee's exhibit will only be displayed
until Friday, November 27. This
may be your last chance to create
your own memories from the sequoia.
Take Life by
ORM
682-7879
THE UNIVERSITY OF BRITISH COLUMBIA
PRIZES FOR EXCELLENCE
IN TEACHING, 1993
CALL FOR NOMINATIONS
IN THE
FACULTY OF ARTS
Once again the University is recognizing excellence in teaching through ihe awarding of
prizes to faculty members. The Faculty of Arts will select five (5) winners of the prizes for
excellence in teaching for 1993.
Eligibility:
Eligibility is open to faculty who have three or more years of teaching at UBC. The three
years include 1992-3.
Criteria:
The awards will recognize distinguished teaching at all levels, introductory, advanced,
graduate courses, graduate supervision, and any combination of levels.
Nomination Process: .
Members of faculty, students, or alumni may suggest candidates to the Head of the
Department, the Director of the School, or the Chair of the programme in which the nominee teaches. These suggestions should be in writing and signed by one or more students,
alumni, or faculty, and they should include a very brief statement of the basis for the nomination. You may write a letter of nomination or pick up a form from the office of the Dean of
Arts in Buchanan Building, Room B 130.
Deadlines:
The deadline for submission of nominations to Departments, Schools or Programmes, is
29 January 1993.
Winners will be announced in the Spring, and they will be identified as well during Spring
Convocation in May.
For further information about these awards contact your department or call Associate Dean
of Arts, Dr. Sherrill Grace at 822-9121.
10/THE UBYSSEY
November 24,1992 *'4f '{{'"'v; '*,*,£  '%"* ■*-» v/t'\
£, o v E    THE   UBYSSEY
The Death of The American Dream
by Brian Lee
The Man of Steel is dead.
Reverberations have been felt
throughout the comics industry
and beyond. People who previously have never cared for super-
heroes have sat up and taken
attention.
Why?
Changes happen in the soap
opera-like comic world all the
time. Yet this fictional character
from Krypton created by a Jewish American and a Canadian
over 50 years ago has come to
embody the essence of the
American Dream. The man is
dead now, and many wonder if
the Dream has died with him.
The largest group of comic
readership today is the college-
aged crowd, aged 19-27. Publishers cater to this group with
stories of cynicism, disillusionment, and rebelliousness.
Hot sellers are the Marvel
mutant books, whose stories
centre around the persecution of
mutants by a bigoted society.
"Mature Reader" books, such as
DCs The Sandman, are often
violent and dark. Printed on
quality bond paper and sold for
around five dollars, these reap in
large profits for the publishers.
Dan Lindsay of Time Machine Collectibles said, "The adult
titles are the big sellers. Old heroes like Superman, Wonder
Woman, and other stuff are trash
... they just don't sell to today's
crowd."
Lindsay estimates
that prior to
the Death of
Superman
storyline, the
four Superman
titles DC publishes ranked
in the bottom
ten per cent
amongst all
the titles that
he carried.
"Superman was propaganda
created during World War II,"
Lindsay said.
"Truth, Justice, and The
American Way, nobody believes
in that bullshit anymore. Suspicion with our governments .disillusionment with the whole political and justice systems . . .
readers have developed a more
cynical attitude towards the
world."
To think that DC Comics had
realized that Superman's day had
passed, and had decided that it
was time to lay a legend to rest is
to only see part ofthe picture.
DC has been steadily losing
money over the past several
years.     Their shares  have
dropped. To carry four titles on a
hero that
is virtually
indestructible, who
cannot kill
in a industry    that
New 2nd Term Courses in the Faculty of Arts
The following courses will be offered in 2nd term and are available on Telereg starting December 29th.
These courses have been especially developed for the UBC/Ritsumeikan Academic Exchange
Programme and are open to UBC students. Each course is team-taught by a UBC instructor and a
visiting professor from Ritsumeikan University in Kyoto, Japan.
ARTS STUDIES 201 (ASTU 201)
3 credits "Canada, Japan and the Pacific: Cultural
Studies"
An interdisciplinary introduction to the cultures of Canada and Japan, and the interrelations between
them. Includes themes such as constructing the past; nationalism; self-perceptions; cross cultural
perceptions; multiculturalism in Canada and Japan; images in architecture, film and literature;
mythologies; postmodernism; and technology-
Instructors: Dr. Richard Cavell and Professor Yasuko Ikeuchi
Time: Mondays and Wednesdays 4:00 - 5:30 p.m.
Location: Geography 212
Catalogue #: 42584
ARTS STUDIES 202 (ASTU 202)
3 credits "Canada, Japan and the Pacific: Political,
Economic and Geographical Perspectives"
An interdisciplinary introduction to political, economic and geographical interactions between. Japan
and Canada, the links between these countries and other Pacific Rim nations, and the historical origins
of these connections. These lectures will include themes such as economic integration in the Pacific
region; the role of resource economies such as Canada; security relations in the Pacific; the role of
Japanese investment in the Asia-Pacific region.
Instructors Dr. David Edgington and Professor Minoru Ouchi
Time: Mondays and Thursdays 2:00 - 3:30 pm
Location: Monday: Geog 147 and Thursday: Wesbrook 201
Catalogue*: 17805
thrives on violence and death,
and who carries ideals two generations old was simply not profitable.
Seeing the opportunity to
eliminate some unprofitable
titles and to make a huge profit
at the same time, DC printed 3
million issues of Superman #75,
his death issue, all of which are
expected to sell out.
Although the Death of Superman saga had been touted as
the passing of an era, plans are
already in the works to bring the
hero back -Wfthin the next year.
So what is all the ruckus
about?
Superman, as most heroes,
has had his share of dramatic
near-deaths to come back revitalized in their battle against villains. To look past the obvious
marketing bonanza—DC has already put out a miniseries called
"A Funeral For A Friend" as well
as a Death of Superman trading
card collection—a more sinister
and perhaps more significant
reason exists.
Superman was the personification ofthe American Dream.
He was the possessionless immigrant in the most extreme, who
worked hard to excel in a land of
opportunity. He believed in freedom, democracy, and the goodness of his fellow human.
For all in ten t8 and purposes,
his death was most likely a combination of creative and economic
decisions by a company that is,
like all companies, driven by
profit. Yet his (latest) death is
the greatest exclamation that
this character's antiquated
dream sand beliefs are truly gone.
If the American Dream is
indeed dead, one wonders what
will exist in its place.
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November 24.1992
THE UBYSSEY/U can you see the difference? we struck wheat can't see the difference have it your
^"^jM-^t^ woman just do it the best a man can get do you wanna shoj
maxi that's only that the choice ofthe New Generation good to the last drop you're so
going, and going...you've come a long way, baby be all that you can be there's no lifeli
12/THE UBYSSEY
November 24,1992

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