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UBC Publications

UBC Publications

UBC Reports Mar 31, 1962

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VANCOUVER     8,     B.C.
MAY 24
Dr. Phyllis G. Ross, CBE, will
be installed officially as chancellor of the University of British
Columbia on Thursday, May 24,
the first day of UBC's spring
Representatives from universities throughout the world have
been invited to attend the installation ceremony. Dr. Ross
was elected chancellor of the
University in November, 1961,
to fill the unexpired term of the
late Dr. A. E. Grauer, who died
in July, 1961.
Only one honorary degree
will be awarded at the two-day
spring congregation. The degree
of doctor of laws (LL.D.) will be
conferred on UBC's retiring president, Dr. Norman A. M. MacKenzie.
The citation for the degree
will be read on both days of
congregation, and Dr. MacKenzie
will receive the degree on the
second day, May 25.
Dr. MacKenzie will deliver the
congregation address on both
Mr. Arthur P. Dawe, of Okanagan Mission, B.C., has been appointed a member of the Senate
of the University of British Colum--
bia to succeed Dr. Phyllis G. Ross,
who was elected chancellor in November, 1961.
As chancellor of UBC, Dr. Ross
becomes an ex officio member of
the University Senate.
Mr. Dawe will sit on Senate as
one of 15 persons elected by Convocation, which is made up of all
graduates of the University. Mr.
Dawe stood 16 in terms of the
number of votes cast at the election of Convocation members in
1960. He will fill the unexpired
term of Dr. Ross.
Mr. Dawe graduated from UBC
in 1938 with the degree of bachelor
of arts. He was admitted to the
B.C.  Bar  in   1942.
He has been active in alumni affairs in Kelowna for many years,
having served as president of the
Kelowna branch of the UBC Alumni Association in 1958 and 1959.
During the development fund
campaign of 1958 and 1959, .Mr.
Dawe was chairman of the Kelowna  fund  drive  committee.
VOLUME   8  —   No.   2
to grads
The noted journalist and author
James M. Minifie will be the guest
speaker at the annual meeting of
Convocation and the UBC Alumni
Association in the Hotel Vancouver on May 10.
Mr. Minifie, author of the controversial book, "Canada — Peace
maker or Powdermonkey," is correspondent for the Canadian
Broadcasting Corporation in Washington, D.C.
The Alumni dinner meeting will
begin at 6:45 p.m. in the Hotel
Vancouver ballroom. Refreshments
will be served in the lounge adjacent to the ballroom at 5:45 p.m.
Tickets, at $5 per person, may
be reserved by phoning the Alumni Office, CAstle 4-4366. Graduates
and friends are urged to make reservations early.
Another feature of the annual
meeting will be entertainment by
the noted pianist and comedian
George Feyer. Mr. Feyer is famous
for his "Echoes of Paris" recordings and his witty and original
musical  parodies.
He will play before and during
the dinner and will entertain
guests following the banquet.
The- meeting will also include
election of a president for 1962-63
to succeed the current president,
Dr. William C. Gibson. A new
board of management will also be
elected at the meeting.
The gathering will consider proposed changes in some of the bylaws of the Association. Reports
by various committees will also be
Mr*. Horace Wealey Fowler,
4530 W. 1st Ave..
Vancouver 8, B. C.
BA 26
MA 29
BEd 43
New regulations affecting registration for the University of British Columbia's summer session
from July 3 to August 17 have
been announced by the registrar's
Registrar J. E. A. Parnall said
that new students planning to attend summer session for the first
time must register before June
1. No new students will be permitted to register after this date.
Students who have attended
summer session in the past are
also expected to register by June 1.
After this date, former students
will be charged a late registration
fee of $20, instead of $5.00 as in
previous years.
The last day of registration for
former students will be June 25,
Mr. Parnall said.
Dr. Kenneth Argue, director of
the UBC summer session, said approximately 6000 students were expected to register for a total.of 208
credit courses offered by 30 departments. Registration for credit
courses   last  year  was  5,153.
A full range of courses in the
fields of anthropology, chemistry,
commerce, economics, education,
fine arts, languages, history, mathematics, home economics, music,
theatre and zoology are offered for
New courses include an introduction to physical oceanography,
history of the fine arts and the history of Australia, New Zealand and
South Africa.
Courses will be instructed by
more than 200 persons — 80 of
them visiting professors from Canada, the U.S. and Europe, the balance from the UBC faculty.
Among the guest instructors will
be Dr. Karl Bernhardt, director of
the Institute of Child Study, at the
University of Toronto; Dr. Welty
Lefever, of the school of education
at the University of Southern California, and Dr. Ralph Dahrendorf,
of the department of sociology at
the University of Tibingen, Germany.
Calendars for the summer session are available at the registrar's
office, UBC, Vancouver 8.
new look
for UBC
"U.B.C. Reports" has a new look,
thanks to the cooperation of typographer Robert R. Reid and his
class of students at the Vancouver
School  of  Art.
Reid, who' recently received a
Canada Council grant which will
permit him to visit printing plants
in England and on the continent,
invited the editor.to confer with
students at the Art School with a
view to redesigning the publication.'
The work of one of the students,
James Rainey, proved so attractive
that it was decided to alter the
appearance of the paper to conform with his design.
extension *
The 25th annual summer school
of the arts at the University of
British Columbia offers an extensive program in theatre, music, art
and dance from July 3 to August
During this seven-week period,
hundreds of students from all
parts of Canada and the United
States will have the opportunity of
studying both credit and non-credit
courses under national and internationally-known instructors. In
addition, comprehensive programs
in communications and public affairs will be featured.
Guest directors for the 1962 sessions will be: Dr. Francis Hodge,
department of drama, University
of Texas; Joseph Gifford, assistant
professor of dance, Boston University; French Tickner, Opera Theatre, University of Southern California, and Tony Urquhart, resident artist, University of Western
The summer school of theatre,
directed by Dorothy Somerset, will
provide courses in acting, speech,
directing, children's theatre and
stagecrafts. Students will also participate in a major drama production in studio performances.
Under Hans-Karl Piltz, UBC department of music, the high school
band and orchestra workshop will
again offer young instrumentalists
an opportunity to work with outstanding directors in numerous instrumental fields, while the opera
workshop will emphasize training
and experience in the "stage arts"
of the opera singer.
Mr. Gifford will conduct a program in which contemporary dance
will be integrated with the related
arts of music and design.
Courses for beginning and advanced students will be available
in painting, drawing, ceramics and
sculpture, during the summer
school of visual arts under Mr.
Urquhart. John Reeve, Takao
Tanabe, Hilda Ross, John Dobe-
reiner and Phil Thomas.
Featured on the public affairs
program will be a major international seminar dealing with the
Middle East which will be presented with an "East-West" Dialogue in which Occidental and Oriental cultures will be compared
and contrasted. There will also be
a national seminar on "French Canada."
Noted drama critic and TV personality, Nathan Cohen, will conduct the popular noon-time lecture
interviews, held in conjunction
with the Vancouver International
Festival, while evening lecture
series devoted to the fine arts and
public affairs will be held on Tuesday and Thursday evenings during
A series of one-week, non-credit
short courses in radio, television
and film will be offered on the
summer school of communications
program. Detailed information concerning courses, fees, scholarships
and accommodation may be obtained by contacting the UBC extension department.
I a new bill to aid
amateur sport and
fitness in Canada
Director, School of Physical Education & Recreation
On September 25, 1961, the House of Commons
of Canada passed unanimously Bill C-131, an Act to
Encourage Fitness and Amateur Sport. This piece
of legislation gives every indication of being the
turning-point in the history of Canadian physical
education in its broadest sense.
When the prime minister made his startling announcement that the federal government would provide $5,000,000 per annum for the purposes of the
Act, there were two very interesting reactions. In
an over-simplified way, it can be said that individuals and organizations intimately concerned with
amateur sport were jubilant. They envisaged a bonanza for organized sport, especially at the higher
competitive levels. In contrast, others, assuming
that most of the money would be spent on glamourizing the top levels of sport, especially international
competition, were  dubious or even  critical.
Both groups were wrong as an examination of
the Act reveals. Ten clauses give broad powers to
the Minister of National Health and Welfare "to encourage, promote, and develop fitness and amateur
sport in Canada." They include provisions for assistance to national and international amateur sport, for
the training of coaches, for bursaries, fellowships
and research, for conferences and propaganda, and
other arrangements concerning co-operation with the
provinces with respect to programs and facilities.
The Act also authorizes the establishment of an advisory council with' representation from all provinces.
Subsequently, twenty-nine members and a chairman
were appointed by the Governor-in-Council in January of 1962. This body, the National Advisory Council on Fitness and Amateur Sport, held its first meeting in Ottawa on February 5th and 6th. Its deliberations indicated a desire to implement a comprehensive, long-range program designed to reach all
segments of the population, for people of all ages at
the "grass-roots" in small communities, as well as
for the highly proficient athletes striving to win
international recognition.
There seemed to be a strong appreciation of the
importance of education in all its aspects, which
should result in developments of considerable significance to universities concerned with the preparation of professional personnel in the fields of physical education and recreation. The need for stepping-
up the training of such personnel so that more and
. better leadership will be available to communities
in all parts of Canada was clearly recognized. As a
result, high priority was given to a program of
bursaries, scholarships and fellowships. Unfortunately, from the university point of view, grants towards the provision of buildings are not likely to be
forthcoming along lines adopted by the Canada
Council. It is probable that financial, assistance of
this nature will depend very largely on the interests
and initiative of the provincial governments.
One of the big jobs of the Council will be the
development in the citizenry of an appreciation of
the importance of fitness on a personal basis. Basically, the passing of Bill C-131 is clear evidence that
the Government of Canada realizes that the physical
-fitness of its people is of such significance to the
vitality of the nation that programs related to fitness
and amateur sport cannot be left to chance.
> Dr.   Paul   Dudley  White, the eminent American
cardiologist, has said:
"Exercise is important, not just physiologically and perhaps as a retarding factor in the development of the rusting of the arteries, but as
~an  antidote  for  nervous tension.   Many  people
d9 not realize that."
This matter should be of real interest and of
some concern to the University in its broadest sense.
A responsible and informed attitude on the part of
University graduates will benefit not only themselves
but also their communities. They would do well to
reflect on  another statement by  Dr. White:
"Middle-aged fitness deserves the limelight
now. We must not allow the new pressures of
education of the mind to suppress the essential
programs of the maintenance of physical fitness.
There is no sense in highly educating the mind
of a man who may be a brilliant contributor
until his sudden death at thirty-eight or forty, or
his crippling at some other age in middle life.
it is not only uneconomical, but it is a grave
mistake. Let us, therefore, while working for the
fitness of our minds and souls, not neglect the
fitness of our bodies."
(The following are tributes to President N. A.
M. AlacKenzie ivhich appeared in Canadian newspapers and periodicals shortly after he announced
that he would retire on July 1  of this year).
"The news of his (President MacKenzie's) retirement from the presidency of the University of
British Columbia will surprise many of his friends
who felt that his energy and his talents at the age
of 67 were wearing too well to permit him the
luxury of leisure. But Dr. MacKenzie says he wanted
to quit while the going was good and the board of
governors accepted his decision.
"The going at the University of British Columbia
has indeed been good. When he assumed the post
in 1944, UBC was a small institution. Today it
ranks third in numbers among Canadian universities.
Its magnificent site is now dotted with fine new
buildings and, if Dr. MacKenzie has proved the
capacity to attract capital and grants, he has known
how to attract and hold fine scholarship as well.
The  University of British Columbia rates high.
"The achievements of this remarkable man have
not, however, been confined to the campus. He has
had time to perform many services for his country,
not least of which have been his chairmanship of
the Wartime Information Board and membership
on the Massey commission from whose deliberations the Canada Council was born. It can be safely
predicted that his talents will not be permitted to
rest unburnished." — The Amherst Daily News,
Nova  Scotia.
"Retirement of Dr. Norman A. MacKenzie, UBC
head since 1944, takes from education a great Canadian, and an exceptionally brilliant and outstanding
university president. His human qualities, capacities
and achievements earned him world recognition,
as they did for  UBC.
"The meteoric expansion of UBC ... his ability
to raise millions of dollars by public subscription,
and governmental acceptance of his repeated declaration that 'education is everybody's business,'
all   measured  the  man.
"The growing prestige of UBC has been due to
Dr. MacKenzie's sustained and inspired leadership.
He has been acclaimed as one of the top men in
Canadian academic life. A man who had the saving
grace of not taking himself too seriously, Dr. MacKenzie also exhibited a sense of fitness, observing
retirement was 'the best thing to do while you are
still held in some regard'." — The Saskatoon Star-
"Announcement of the impending retirement of
Dr. Norman A. M. MacKenzie . . . marks the end
of an era. Academic historians of the future may
regard it as 'the era of growth' marking as it does
two decades of explosive development rarely
matched in the annals of higher education in this
"For 30 years before 'Larry' MacKenzie arrived
at Point Grey, UBC had been the poor stepchild of
well-intentioned but impoverished governments. . . .
In the closing days of the war, Dr. MacKenzie was
appointed and began transforming the campus. To
house the great influx of veterans, he took advantage of (perhaps 'stole' is a better word) some
abandoned army huts, and, once they were safely
installed, blandly informed the army that they would
make fine temporary  buildings for  his students.
"The impact of the new president's personality
on the city of Vancouver was soon felt. Relations
between 'town and gown' which had been extremely
remote, became intimate. Prominent industrialists
began to cooperate with the University in research
projects . . . Bursaries and endowments were established. Staffs were, expanded and salaries raised.
"As a fund-raiser Dr. MacKenzie was in a class
by himself. But he was more than that — a warm
and sensitive human being of broad background
and liberal outlook, who sought to build in British
Columbia an institution which could take its place
in the   international  fraternity  of scholars. . . .
"Today ... Dr. MacKenzie can look back with
satisfaction on 18 years of productive work . . .
But his enduring monument is the University of
British Columbia as it stands today. With some
dedicated help he made it. He deserves the thanks
and gratitude of all the people of the province."
— The Victoria Times.
"Dr. Norman MacKenzie, president of UBC, has
announced his retirement . . . Dr. MacKenzie has
been one of the most active and most loved presidents of UBC or, for that matter, of any other
(university). During his presidency, the University
grew from some 2000 students to one of well over
10,000. He made many trips throughout the province
during his years of office securing interest in the
work of the University and support of its financial
needs   ..." — The  Grand   Forks  Gazette.
"Today our university is one of the great institutions of the North American continent and the
largest single administration unit in Canada . . .
All this has been achieved in the face of the difficulties that might be expected with growing pains.
There has never been enough money, some folks
have grumbled at the rate of growth that could
not  be   avoided   .   .   .
VOLUME    8   —   No.    2
MARCH-APRIL,     1962
"Through it all UBC has adhered to one standard: never turn away a young person sincerity
desirous of an opportunity to learn. Perhaps that is
why there were spontaneous ' student tributes to
President MacKenzie as soon as his retirement was
made known ...
"During the past 18 years a big man has worked
for the progress of higher education in British
Columbia. His name is Norman MacKenzie." — The
Abbotsford  News.
"No university president . . . has made a greater
contribution to continuing education than Larry
MacKenzie. As an outstanding executive member of
the Canadian Institute of International Affairs a$
well as a score of other Canadian organizations, as
president of the Canadian Association for Adult
Education ... he has long been a leader in making
the mature years of life an intellectually stimulating and adventuresome period;
"But these actions were of no greater consequence than his leadership within the University.
When the fund for Adult Education make a sizeable
grant to the Extension Department at UBC it was
in part a recognition that its president had no
equal in his appreciation of continuing education
..." — J. Roby Kidd, writing in the CAAE publication,  "Continuous  Learning."
(The following letter was written to Dr. MacKenzie by a graduate, Mrs. Pat Marchak, a former
editor of The Ubyssey, who now lives in Vienna.)
"Students often find it difficult to express their
thanks to their teachers — not because they are
lacking in appreciation nor because they fail to
realize to what good they have been exposed — but
simply because it seems so presumptuous to force
themselves on your attention long enough to express
such thanks.
". . . With the announcement of your retirement, I can think of no method other than to be
presumptuous and write a note of personal thanks.
"Thanks as a student who fully enjoyed the liberal and stimulating atmosphere of the University
over which you presided. Thanks as a graduate who,
having now met some of the products of less liberal
environments, realizes again and again what fantastic good fortune she had in starting at UBC. And
thanks as one of the many editors of The Ubyssey
who admired and marvelled at your policy of letting us make our own mistakes — a policy which
contributed more to our growth as thinking human
beings than any form of censorship could possibly
have done. But above all, thanks for the very personal contact you established with students, the
interest you took in our work and the time you
spent with us.   .   ."
dateline: VICTORIA
A $5,000,000 construction program has begun at
the new Gordon Head campus of Victoria College.
The sod for the first building, a $396,300 classroom
building with a seating capacity of 850, was turned
in January by the chairman of the Victoria College
council,   His   Honour  Judge  Joseph   B.  Clearihue.
The classroom block will be completed for the
opening of the fall term in September. Tenders
will be called in ,March for a new student union
building to be erected at Gordon Head.
President N. A. M. MacKenzie and UBC's chancellor, Dr. Phyllis G. Ross, CBE, were honoured at
a reception at the Gordon Head faculty building in
February. The principal of Victoria College, Dr.
W. H. Hickman, and Mrs. Hickman, and Judge and
Mrs. Clearihue received members of the faculty
and College council and presented them to the
guests of honour.
A link was severed with the early days of
Victoria College recently with the passing of Mrs.
Henry Esson Young, teacher of the first class to
enrol in Victoria College. Mrs. Young, who retained
a close association with Victoria College until her
death, received an honorary doctor of laws degree
at the first congregation ever held at Victoria College in  May, 1961.
The former Victoria Normal School was renamed
in 1960 the Henry Esson Young building, in honour
of Mrs. Young's late husband, who was minister of
education when the building was constructed.
SHORT SUBJECTS — Victoria College council
has appointed Harold B. Elworthy, president of
Island Tug and Barge Company, chairman of the
Victoria College development board. He succeeds
His Worship Mayor R. B. Wilson. . . . More than
200 high school students visited the College March
10. Following addresses by officers they were taken
on guided tours of the buildings. ... March 12
was B.C. Trustee's Day and officials from all parts
of the province attended. Dinner followed a day
of speeches, interviews with students, and conversations with members of the faculty. . . . B.C.
Teacher's Federation Day followed on March 15
with a program of lectures and workshops followed
by  a  dinner  in the evening. PROF. HENRY ELDER
The appointment of Professor
Henry Elder of Cornell University,
Ithaca, New York, as director of
the school of architecture at the
University of British Columbia has
been announced by President N.
A.   M.   MacKenzie.
Prof. Elder, who is director of
graduate studies in architecture at
Cornell, succeeds Prof. Frederic
Lasserre, who was director of
UBC's school of architecture from
1946 to April, 1961, when he was
killed in a climbing accident in
the   Lake   District of   England.
Dr. MacKenzie said Prof. Elder
would take up his duties as head
of the school of architecture at
UBC on April  1."
Prof. Elder is a native of Sal-
ford, Lancashire, England, and was
educated at the school of architecture, Manchester University, the
Manchester College of Technology
and the Royal Technical College
in  Salford,   England.
He is a fellow of the Royal Institute of British Architects and
the International Institute of Arts
and  Letters.
From 1933 until 1955, when he
came to the United States, Prof.
Elder combined a teaching career
with  the   practice  of  architecture.
From 1933 to 1943 he was a partner in the firm of Roberts, Wood
and Elder in Manchester, and from
1950 to 1956 was senior partner in
the London firm of Elder and De
From 1933 to 1950 Prof. Elder
also lectured at the Manchester
University of Technology, the
Royal Technical College, Salford,
and the Regional College of Art,
From 1950 to 1952 Prof. Elder
was associated with the Architectural Association School of Architecture in London as head of the
"final school," or the fourth and
fifth  year   program.
He was appointed vice-principal
of the Hammersmith School of
Building and Arts and Crafts in
In 1955 Prof. Elder went to Cornell as visiting critic in the College of Architecture. The following year he was appointed a professor of architecture and lectured
on architectural design and the
philosophy of architecture.
In 1958 Prof. Elder was appointed professor in charge of graduate
studies   in   architecture.
During World War II Prof. Elder
carried out research into the effectiveness of weapons ' and was a
member of the 1945 British mission
to Japan to examine the effects of
the atomic bombs on Hiroshima
and  Nagasaki.
For his work during the war,
Prof. Elder was awarded membership in the Most Excellent Order
of  the   British   Empire   (M.B.E.).
VOLUME   8  —   No.  2
Dr. N. A. M. MacKenzie has also
announced the appointment of Dr-
James Ranz, director of libraries
at the University of Wyoming, as
librarian at UBC.
Dr. Ranz succeeds Neal Harlow,
who resigned as UBC's librarian in
June, 1961, to become head of the
library school at Rutgers University, New Jersey. Dr. Samuel Rothstein, head of UBC's school of
librarianship, has been acting librarian at  UBC  in the  interim.
Dr. Ranz brings to his new posi- ,
tion an impressive background of
academic studies and professional
experience, Dr. MacKenzie said.
He holds degrees from three universities, including the M.A. from
the University of Michigan and the
Ph.D. from the University of Illinois.
His professional career covers
service at the University of Illinois
library, the University of Virginia
library, and the University of
Wyoming, where he has been director of libraries since 1955.
Dr. Ranz is the former president
of the Wyoming Library Association, president-elect of the Mountain Plains Library Association,
and is currently a councillor of the
American Library Association and
chairman of the executive committee of the Bibliographical Center
for Research in Denver. He is the
author of a number of publications
on library subjects.
Dr. MacKenzie said that as librarian at UBC Dr. Ranz will assume responsibility for the largest
research library west of Toronto.
The UBC library now has over
500.000 volumes and serves more'
students than any other university
library in Canada. Its collections
cover almost all fields of knowledge and in certain subjects such
as Slavonic studies, fisheries, forestry, Asian studies, and Canadiana
its holdings rank among the finest
in the country, the president added.
Dr. Ranz is forty years old. He
is married and has three children.
He takes office on June 1, 1962.
students end
huge marketing
The largest marketing management simulation ever conducted in
North America has just been completed in the faculty of commerce
at  UBC.
James B. Warren, associate professor and chairman of the faculty's
marketing division, said the simulation was one of the most successful projects ever conducted in the
faculty both from the standpoint
of student enthusiasm and as a
teaching   aid.
The simulation, the first ever
held at a Canadian university, was
carried out by more than 250 students in the marketing division of
the UBC faculty of commerce and
business administration in cooperation with Remington Rand Limited.
Marketing management decisions,
prepared by students, were flown
daily to Toronto and fed into
UNIVAC, one of the world's largest and most complex computers.
Purpose of the simulation was
to give students a fundamental understanding of marketing principles and an awareness of how
marketing decisions affect a firm's
total performance, according to
Mr. Warren.
The simulation took place over
a period of 12 weeks, with each
week representing a calendar
month in the operation of a company.
Participants were divided into
five groups of seven company
teams with seven members to a
team. Each company was competing in three hypothetical geographical territories which together represented the national market. The company was in competition with six other companies in
their industry in marketing an
identical   product.
Students were given certain
basic information to start such as
a demand forecast for each month
of the year, a price structure for
each area and a list of costs and
charges which were made against
the company for shipping, salaries,
inventory  and  marketing  research.
This information • was programmed into the UNIVAC computer
in Toronto and stored in the
machine's "memory" for future use.
Each student team was given an
unlimited budget and complete independence, but was held accountable for its progress on a profit
and loss basis at the end of each
accounting  period.
Each week each team completed
a decision form specifying their
price for the coming month, the
amount to be spent on advertising
and promotion, the type of sales
personnel to be employed' and the
number working in each area, and
the number of products to be
shipped to each area from the
Within an hour this data was
flown to Toronto where the decisions were fed into UNIVAC. The
results, including net profit, emerged on a high speed printer some
ten minutes after the data was put
into  the   machine.
UNIVAC made hundreds of thousands of calculations in a few minutes to integrate the student decision into the total market picture.
This was possible because of the
total   industry   data   previously  fed
Volume 8, No. 2. March-April,
1962. Authorized as second
class mail by the Post Office
Department. Ottawa, and for
payment of postage in cash.
Published by the University
of British Columbia and distributed free of charge to
friends and graduates of the
University. Permission is
granted for the material' appearing herein to be reprinted
freely. James A. Banham,
editor: Laree Spray Heide,
assistant editor. The editor
w e I c o m e s letters, which
should be addressed to the
Information Office, U. B.C.,
Vancouver   S.
into the machine and stored in the
The results obtained from
UNIVAC were then returned to
Vancouver where students met
again to make another series of
management decisions and attempted to improve their profit position.
The students were not told that
they were marketing a specific product, Warren said, because the object of the exercise was to illustrate general marketing principles,
and was not intended to serve as
a guide for marketing a particular
type of product.
The product was defined as an
item which performs an old function in an entirely new way and
is sold to the consumer by commission salesmen.
"Simulations of this sort have
been conducted before," Warren
sard, "but never on such a large
scale. The project had considerable
educational value for the student,
and it also gave the faculty an
opportunity to judge the effectiveness of our instructional program
in   marketing."
Warren said the students involved in the project were those taking the basic marketing course,
which is compulsory for all commerce students, and those majoring
in marketing and taking the terminal marketing course in their
graduating year. Certain graduate
students were also involved.
"It will be interesting," Warren
said, "to compare the performances of upper year students to
those who are just beginning to
learn the principles of marketing."
The results of the student performance will also be compared to
the performances cf top executives
in some United States and Canadian firms which have participated
in the same  marketing simulation.
The Canada Council has made
two grants totalling S262.500 to the
University Of B.C. for two projects.
One grant of S250.000 will be
used to construct a multi-purpose
theatre and classroom block. This
will be the second unit of the fine
arts centre which is being constructed on the main parking lot at
the  north  end cf the campus.
The first unit of the centre for
the department of fine arts and the
school of architecture is now almost  complete.
The second Canada Council grant
of $12,500 is for development of a
basement area in the new Gordon
Shrum commons block in the new
Marine Drive residence area. The
development will contain recreational facilities for cedents in residence.
Due notice is hereby given to
al! members' of the Alumni Association of the University of British
Columbia that the annual meeting
of the Association will be held on
Thursday, May 10. 1962. at 6 p.m.,
in the ballroom of the Hotel Vancouver.
The by-laws of the Association
provide that any two members of
the Association may make nominations for positions on the board of
management. Such nominations
must be in writing and also show
the willingness of the nominee to
stand for office. All nominations
must be directed to the Alumni director. 252 Brock Hall. UBC, at
least seven days before the date
of the annual  meeting.
BMlti  "lllii il A FEW OF THE 10,000 goldfish sent to the University recently by the Canada-
Japan Society in Tokyo are held aloft by Dr. John Neill, director of landscaping and associate professor of horticulture in the faculty of agriculture.
The goldfish were flown across the Pacific in fourteen huge plastic bags and
henceforth will swim in the one-acre lake in the Japanese Garden on the
UBC campus.
A research team, led by a chemist whose work in the field of organic chemistry has been described
as brilliant, will join the department of chemistry at the University of B.C. July 1.
Dr. N. A. M. MacKenzie, president of UBC, has announced the
appointment of Dr. Anthony I.
Scott, leader of the team, as an
associate professor. Dr. Scott and
his co-workers are currently at the
University of Glasgow.
A second member of the team,
Dr. Frank McCapra, has been appointed an assistant professor in
the chemistry department. The
other members are Dr. John Nab-
ney, who will come to UBC as a
postdoctoral fellow, and Mr. D. W.
Young, a Ph.D. student.
Or. C. A. McDowell, head of
UBC's chemistry department, said
Dr. Scott had distinguished himself by his brilliant work in the
chemistry of naturally-occuring organic compounds, particularly
those found in medicinal plants.
In particular, his work on fungus
growth' and its by-products, which
produce antibiotics, has been widely acclaimed.
Dr. (McDowell said the entire research team scored an outstanding
success recently by preparing a
complete description, including the
geometrical properties, of gibber-
ellie acid, a complex plant hormone.
The work which Dr. Scott and
his associates plan to continue and
undertake at UBC lies on the borderline between chemistry and biochemistry, according to Dr. McDowell.
He said it was proposed to set
up special laboratories in the
ctoiiistry department for research
on the methods by which plants
produce medicinal by-products.
This will involve the use of radioactive substances to determine how
plants create these by-products.
new coach
for hockey
Father David Bauer, one of
hockey's most famous coaches, has
been named coach of the UBC
Thunderbirds hockey team for 1962.
Father Bauer, who coached the
St. Michael's College junior hockey
team to the Canadian championship last season, is now on the
staff of St. Mark's College at UBC.
As a player at St. Michael's College, Father Bauer was a team
mate of many outstanding players
who later became National Hockey
League stars. As coach at St.
Michael's he helped to develop
many of today's  NHL stars.
Only 15 percent of the students
attending the University of British
Columbia^ this year made enough
money last summer to meet all expenses, according to statistics released by UBC's personnel and
counselling bureau.
A total of 12,019 students reported that they earned a grand total
of $8,173,952. But only 1870 students
reported earnings of $1200 or more.
UBC officials say $1200 is a minimum figure for meeting all expenses for one year.
John F. McLean, director of the
personnel and counselling office,
emphasized that the students reported gross earnings only. "Most
of those earning $1200 or mo-e
would have some expenses during
the summer," he pointed out, "and
it is doubtful that their gross earnings would be available to meet
expenses at University."
Mr. McLean added that if the
12,019 students who reported earnings were to meet all expenses
they would have had to earn nearly
Overall average earnings by students were up slightly in 1961 as
compared to 1960, the statistics
show. First year male students
averaged $581 in 1961 as compared
to $555 in 1960 and male students
in second, third and fourth year
averaged $888 in 1961 as compared
to $879 in   1960.
The figures also show an increase
in the number of students making
less than $200 in the summer and
an increase in the number earning
more than $1800 — 469 in 1961, 356
in  1960.
Other statistics collected by the
bureau show an increase in the
number of students planning to
•enter dentistry, librarianship and
social work as compared to the
previous year.
The number of students planning to enter a dental school has
nearly doubled from 64 to 121, the
number planning to enter library
work has tripled from 28 to 84, and
the number planning to enter social work has jumped from 165
to 316.
Other statistics reveal that there
are 1675 married students on the
campus with a total of 950 children
between them. Most married students — 445 — have one child,
302 have two children, 156 have
three  and  47  have four  or  more.
The University of British Columbia Senate has approved a recommendation changing the compulsory physical education program
from two years to one year, President N. A. M. MacKenzie has announced.
The recommendation was forwarded to Senate by the committee on recreation, athletics and
physical education, which had been
asked to study and report to Senate on the compulsory physical
education program.
Under the new regulation only
those students in either the first or
second year who are in their first
year of attendance at UBC will
enrol in the program. The ruling
will not apply to students in third
or fourth year who have transferred  from  other  institutions.
In its report the Senate committee on recreation, athletics and
physical education said it was
hoped that the new program would
be more interesting and in all ways
a better one.
The committee expressed the
hope that students would continue
to be interested in physical fitness,
sports  and  recreation.
The committee said there was
recognition of certain deficiencies
in the existing program. When the
program was introduced in 1945 it
was well-recognized that additional staff and facilities would
have to be provided to create an
effective  program.
The program has been retarded,
the report states, because it had
not proved possible to provide additional staff and facilities to the
extent hoped for.
Insufficient importance, the report continues, has been attached
to the mental health aspect of the
activities   and   fitness   program.
We are living, the report adds,
in an age of increasing tensions,
and stress disorders are on the
increase. "If a proportion, however
small, of the graduates of this institution acquire a continuing interest in an activity ... as a direct
result of the compulsory program,
this must be regarded as a plus of
no little importance," the report
A factor of no little importance
in relation to the element of compulsion that exists in the present
requirement is the lack of any uniform approach to physical education in this province's public and
high schools, the report cpntinues.
"Because of this," the report
states, "students coming to this
University are in a somewhat different position from university students in some countries where the
opposite situation prevails in the
schools and where it may not be
considered essential to follow
through with compulsion at the
University level."
The committee said it was possibly more fitting to regard the required program as a service to
new students, comparable in some
respects to other services such as
the   UBC   health  service.
The committee also drew to the
attention of Senate several new
factors which were not evident
last year and which can be expected to have considerable bearing
on   the   required   program.
The committee then listed new
facilities such as the seven-acre
Wolfson field for all-weather use,
and the new winter sports center
which will provide facilities for
curling,   hockey  and   ice  skating.
The committee also drew attention to the recent federal legislation to provide assistance for a
national fitness and amateur sport
Universities are being looked to
to provide a great deal of the
leadership and initial impetus for
the program, the report states, and
the position of our school of physical education in respect to staff
and facilities conceivably can be
so changed as to,make possible an
entirely new approach to the physical   education   requirement.
Prof. Earl Birney, of UBC's English department, has been awarded
a one-year grant from the Canada
Council to lecture abroad on Canadian  prose  and  poetry.
Prof. Birney, one of Canada's
best-known poets and novelists,
will visit Latin America and the
West Indies beginning early next
summer to give readings of contemporary Canadian poetry and
prose at universities and colleges.
Dr. Birney said the object of the
lecture tour was to promote a
wider knowledge of Canadian literature.
UBC's $625,000 Cancer Research
Centre was officially opened
March 18 by Sir Charles Dodds,
director of the Courtauld Institute
of Biochemistry in  London.
The centre occupies part of one
of the three new medical sciences
buildings on University Boulevard.
The three buildings came into use
in September of last year and cost
more than $3,000,000.
The opening was the highlight
of the annual meeting of the B.C.
and Yukon division of the Canadian Cancer Society in Vancouver
March  18, 19 and 20.
The new UBC centre has put
cancer research in B.C. on a full-
time basis. Some 15 medical scientists are at work at the centre on
research grants and a team of doctors is working under the direction of the centre's director, Dr.
Robert  L.   Noble.
The Centre is operated as a unit
of the National Cancer Institute
of Canada and is one of three full-
time cancer research centres in
Canada. Others are in Ontario and
UBC will continue in 1962 the
summer program of graduate
courses in mathematics which it
pioneered in 1961, Dr. Ralph James,
head of UBC's mathematics department has announced.
During the 1962 summer session
Dr. Mario Benedicty and Dr. Sho-
shichi Kobayashi will give courses
in analysis and differential geometry. Last year more than 20
graduate students were registered
for courses.
Last year UBC became the first
Canadian university to offer a
graduate program in mathematics
during the summer. The Canadian
Mathematical Congress supports
the program with grants for tuition and travel to students working
on their doctoral degrees.
A similar program will be given
at the University of Montreal this
year with courses being given in
VOLUME  8  —   No.  2.


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