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UBC Reports Feb 28, 2013

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a place of mind
February 2013
A new era for
UBC Reports
Medical marijuana
UBC mining engineering:
Part of the solution
B.C. students
a global edge 4 Idle time: Reducing
the Vancouver Police Department's
vehicle emissions
Salina Marshal
In the news
Public Affairs Director
lucie mcneill lucie.mcneill@ubc.ca
Public Affairs Associate Director
randy schmidt randy.schmidt@ubc.ca
Communications and Marketing Design Manager
arlene cotter arlene.cotter@ubc.ca
ping ki chan  ping.chan@ubc.ca
mark pilon  mark.pilon@ubc.ca
matt warburton  matt.warburton@ubc.ca
Web Designer
linakang  lina.kang@ubc.ca
University Photographer
martin dee  martin.dee@ubcca
Public Affairs Communications Coordinators
heather amos heather.amos@ubcca
Lorraine chan  lorraine.chan@ubcca
jody jacob jody.jacob@ubcca
brian lin  brian.Iin@ubcca
basil waugh  basil.waugh@ubc.ca
pearlie davison  pearlie.davison@ubc.ca
lou bosshart lou.bosshart@ubcca
UBC Reports is published monthly by:
The University of British Columbia
Public Affairs Office
310-6251 Cecil Green Park Road
Vancouver BC Canada V6T1Z1
Next issue: 7 March 2013
UBC Reports welcomes submissions.
For upcoming UBC Reports submission guidelines:
Opinions and advertising published in UBC Reports
do not necessarily reflect official university policy.
Material may be reprinted in whole or in part with
appropriate credit to UBC Reports. Letters (300 words
or less) must be signed and include an address and
phone number for verification.
Submit letters to:
The Editor, UBC Reports
E-mail to public.affairs@ubc.ca
Mail to UBC Public Affairs Office (address above)
Visit our online UBC News Room for the latest updates
on research and learning. On this site you'll find our
news releases, advisories, news extras, as well as a daily
media summary and a real-time UBCNEWS twitter
feed. You can also find resources including access to
more than 500 faculty experts and information about
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Website: www.ubc.ca/news
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E-mail: public.affairs@ubc.ca
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Return undeliverable C ;es to circulation department.
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Pub lie Affairs
The first UBC Reports came off the press in 1955.
Next month, UBC's Public Affairs office will publish its final regular monthly edition
of UBC Reports in print.
While we plan a special print edition again in May for our popular congregation
edition profiling graduating students, work is underway to launch a dynamic new
online news portal that we hope will become a fast, reliable source of UBC news.
This print publication has been telling meaningful stories about students, faculty
and staff since 1955. At the time, President Norman Mackenzie wrote that the
publication was meant to meet an important communication need for the UBC
"One ofthe most difficult problems in an institution as large and as widely
dispersed as the University of British Columbia," he wrote in the inaugural edition,
"is that of bringing to the attention of its members the interesting events that occur
in its many Faculties and Departments... UBC Reports is an attempt to do this."
Almost sixty years later, the University is larger than ever, offering a wealth
of people and developments to feature. In abrave newworld of instant digital
communication, we in UBC Public Affairs have become increasingly aware ofthe
limitations of a print format that comes out once a month, has only a set number of
pages, and has limited reach.
Journalists long ago made the transition to our electronic, online edition of UBC
Reports. And we care about their habits—because we want them to tell our stories
to a broader audience. By rough count, in the past year about 60 per cent of our
UBC Reports features have been reported on, in one way or another, by mainstream
media. This is a credit to how compelling the work of our extraordinary teaching and
learning community really is.
The digital world offers new opportunities, allowing for more stories every
week, new multimedia ways to tell them, more reader interaction and global reach.
The time has come to boldly go into that digital future.
Even so, it is with mixed emotions that we, and perhaps some of our readers as well,
prepare to say goodbye to our regular print edition of UBC Reports. In our March
edition, we will celebrate the rich heritage of UBC Reports in print. And rest assured
that UBC Reports will continue to be available to you as a regular e-mail summary of
our latest and greatest news stories. •
Katie O'Callaghan never imagined that
her graduate studies in community and
regional planning would involve police
car chases.
"It was exciting," she says of riding in
a squad car alongside officers. But the
University of British Columbia student
wasn't in it for the action. Rather, she
was interested in when police officers
idled their vehicles.
O'Callaghan is a UBC Greenest
City Scholar. This innovative summer
internship program sponsors 10
UBC graduate students to work on
sustainability projects with the City of
Vancouver. The students are partnered
with a city team and a mentor to
investigate and implement projects
identified under Vancouver's Greenest
City 2020 Action Plan. The plan
identifies 10 long-term goals, supported
by a set of measurable and attainable
targets, for Vancouver to become the
UBC School of Community and Regional Planning student Katie O'Callaghan is a UBC-City of Vancouver Greenest City Scholar.
greenest city in the world by 2020.
In cooperation with the Vancouver
Police Department, O'Callaghan studied
the car-idling behaviour of VPD patrol
officers. A previous study had shown
that each patrol officer generates
approximately 3.95 metric tonnes of
greenhouse gas emissions. The VPD
aims to reduce the emissions and their
impacts, as well as the fuel costs.
When O'Callaghan started her
internship last April, the VPD was
piloting the use of anti-idle technology
for fleet vehicles, but they wanted to
assess officers' behaviour as well. A
team of volunteers led by O'Callaghan
rode along with VPD officers on 16
shifts to observe their attitudes toward
idling. The goal: to find out under what
circumstances officers leave their
"Their cars are like a mobile office/1
O'Callaghan explains. "They need to idle to
defog their windows and power their
engines running and for how long.
"The VPD is pretty progressive in their
sense of sustainability," O'Callaghan
says. But while the officers are
concerned about the environment, their
first priority is safety.
For example, she discovered police
officers prefer idling in dodgy areas,
where a quick response time may be
required. "Their cars are like a mobile
office," she explains. "They need to idle
to defog their windows and power their
Her study found that officers most
often idle for less than five minutes.
In those cases, more education about
idling could help reduce emissions.
For example, many ofthe officers
overestimated the time they needed
to charge their computers through
idling. "There's a lot you can do with an
awareness campaign," O'Callaghan says.
"Her study was very interesting," says
Rob Rothwell, fleet manager ofthe
VPD. "It very clearly showed that there
is an opportunity to manage idling
from both a technological perspective
and also through a cultural shift within
the organization." Along with rolling
out the new technology, the VPD is
planning an educational video to trigger
more awareness. "I'm quite confident
that over the next year or two we'll see a
significant reduction in idle time."
O'Callaghan speaks highly ofthe
Greenest City Scholar program. "It
shows that UBC students are engaging
in the community," she says, pleased
with the opportunity to connect
sustainability research with practical
solutions. "It was one of the best
experiences of my life." •
The Greenest City Scholars Program is
open to individuals from all academic
disciplines. For more information,
see www.sustain.ubc.ca
UBC Reports The University of British Columbia   February 2013 Giving B.C. students a global edge
International students are a key part of UBC's mandate to serve the province
In their own words: The value
of cross cultural learning
Heather Amos
Kenyan Harsev Oshan is a third-year political science student and president of the Arts Undergraduate Society.
For B.C.-born student Conor Clarance, attending a university
alongside international students was essential to his
education and career goals. Aspiring to be like his father—
who has traveled in 115 countries—Clarance wanted to be
prepared to succeed anywhere in the world. Originally from
Whistler, B.C., the student is now trilingual, and as part of
his marketing and international business degree at UBC's
Sauder School of Business, studied and worked in Hong
Kong and Taiwan.
"It has changed my perspective," he says of his interactions
with students from other countries at UBC. He recalls an
international marketing class that involved a case study of
France's Disneyland. "I came in with my own ideas but when
my classmates—many of them international students-
began sharing their ideas, they had very different views on
how they would solve the problem."
"I still have my own ideas but I always re-evaluate them and
take some time to think about the audience," says Clarance.
Hoping all students leave UBC with an understanding
of global citizenship, UBC's leaders also see foreign students
as fundamental to enhancing learning for Canadians.
"There is simply nothing you can do, in terms of formal
education, which is as effective in creating a genuine and
deep understanding of global citizenship, than providing the
opportunity for people from around the world to engage with
each other," says Wes Pue, provost and vice principal ofthe
Okanagan campus.
"The issues that confront us all today—whether climate
change or economic inequality—are global in scope and
Canadians will need to work with people from myriad
backgrounds to address those issues," says Angela Redish, vice
provost and associate vice president, Enrolment and Academic
Facilities for UBC's Vancouver campus. "A global perspective is
essential for the integrated world we're living in."
Making room for domestic and international students
About 6,000 of UBC's 45,000 undergraduate students come
from another country—5,450 on the Vancouver campus and
550 on the Okanagan campus. As part of its educational goals,
the University is committed to increasing international
student enrolment at both its Okanagan
and Vancouver campuses.
UBC leaders are clear on this point:
international students do not displace
domestic students.
With 32,000 undergraduate domestic
students in Vancouver, and 7,100 in the
Okanagan, the University is serving
more B.C. students than ever before.
UBC fills all ofthe spaces funded by the
provincial government for Canadian
International students pay the full
cost of their education to add more
spaces, and the increased enrolment
allows the University to improve its
offerings for all students.
Benefits for both campuses
Attracting international students
to UBC's Vancouver campus might
seem like a natural fit for a major
multicultural city. But the Okanagan
is also home to students from an
impressive 81 countries.
"Our students have the opportunity
to meet the world right here in
Kelowna," says Pue. "Very few of us
get to experience that type of global
interaction in our day-to-day lives."
Nishat Tasnim, a second year biology
student from Bangladesh's busy capital
city Dhaka, was nominated for an
International Leader of Tomorrow
(ILOT) scholarship, and had to pick
between the two campuses.
"I come from a very urban, very busy,
very populated city so I thought it
would be interesting to place myself in
a more natural setting," said Tasnim.
She also knew that she would prefer the
close-knit community: "The classroom
experience is enriched by smaller
classes where I can engage with my
other classmates."
Tasnim says a lot of students choose
to apply to UBC's Okanagan campus
for similar reasons, regardless
of whether they are domestic or
international students.
"The more I talk to people from
around the world, the more I realize
how much I have in common
with them," she said. "You get an
appreciation for diversity but you also
get a sense of how similar people are."
Tasnim started volunteering, working
in research labs and taking part in
student-led cultural exchange events.
"International students bring a lot of
energy to the university. We're eager
to share our countries, our culture, and
our language."
An international student's perspective
Like Tasnim, Harsev Oshan (from
Mombasa, Kenya), a third-year political
science student and the president of
the Arts Undergraduate Society (AUS)
at the Vancouver campus, is an ILOT
winner. When he arrived on campus,
Oshan took part in Jump Start, a
program to help international students
transition to the Canadian university
After going through Jump Start and meeting students
from the four corners ofthe earth, Oshan wanted to get
involved. "When you leave home, you're looking for a
community and by getting involved, you immediately create
a community."
UBC is expanding support programs like Jump Start that
help create a campus environment where students can really
engage with one another.
"It really is a give-and-take," Oshan notes, about the
opportunity to meet others, share views and hear what they
have to say. "It helps you figure out your own perspective."
"The issues that confront us all
today—whether climate change
or economic inequality—are
global in scope and Canadians
will need to work with people
from myriad backgrounds to
address those issues."
(2 -1 <£
Global connections
Beyond the daily exchange between domestic and
international students, UBC leaders see bigger picture
benefits to bringing international students to Vancouver
and Kelowna.
"In Kelowna and the Okanagan Valley, it is widely
acknowledged that the presence of people from around the
world is a good thing for the culture and economy ofthe
region," says Pue.
Redish explains that the connections and relationships
that international students forge while studying in Canada
can have economic benefits in the future in areas such as
business, tourism and trade.
"Some international students stay in Canada to make a
permanent contribution to the Canadian economy and
society," she says. "Others leave with an understanding and
an appreciation of Canadian values and culture and the
beginning of a lifelong connection with Canada." •
Julia Halipchuk
Hometown: Princeton, B.C.
5th year Engineering, UBC's Okanagan campus
Peer Mentor; UBC Concrete Toboggan Team; Student Planning
"/ shared my residence suite with three roommates from South
America. They'd talk about home and it made me want to explore.
So this summer I spent a month volunteering in a village in Bolivia.
I spent each day with a different host family, helping them with
whatever projects they were working on, like farming or building
homes. I spent a lot of time talking to the people there. It's made
me think about where I want to live and what I want my lifestyle
and values to look like."
Kevin Zhang
Hometown: Vancouver, B.C.
5th year Kinesiology, UBC's Vancouver campus
President, Chinese Varsity Club
"Everyone is comfortable in their niche with people from the
same background, speaking the same languages. But these
days, students want to step outside of our comfort zones. In the
CVC, we've realized that we are not just an Asian club. People
with similar interests have different backgrounds and we try to
cater to everyone. UBC is a big school but by joining a club, you
make the campus a bit smaller. This isn't a bad thing because it
allows our students to make genuine and meaningful intercultural
connections that last throughout their university experience
and beyond."
Harsev Oshan
Hometown: Mombasa, Kenya
3rd year Political Science, UBC Vancouver
President, Arts Undergraduate Society (AUS); International
Student Association; Harvard World Model UN Conference 2012
"There is no other time in your life when you get to interact with
47,000 other people. I had my views and my background. When
you share these things with other students and hear about their
views and their backgrounds, it helps you figure out your own
Nishat Tasnim
Hometown: Dhaka, Bangladesh
2nd year Biology, UBC's Okanagan campus
Peer Mentor; Research Assistant; Global Fest; International
Mother Language Day and the Bengali Language; Coordinated
activities over winter break with International Programs and
"International students bring a lot of energy to the university.
We're eager to share our countries, our culture, and our language.
I feel like I could go to an international collegium and be able
to have a dialogue with someone from any country even though
I've never visited that place."
Conor Clarance
Hometown: Whistler, B.C.
5th year Commerce, Sauder School of Business, UBC Vancouver
UBC Rugby player; Sauder representative for the Marshall
International Case Competition; VP Marketing, UBC Commerce
Undergraduate Society
"When I transferred to UBC, I made a plan so that I could get the
right things out of my education. I wanted to be able to show that
I could work anywhere in the world. Going on exchange and then
working in Hong Kong and Taiwan was something I wanted to do.
Getting the international business designation was also important
to me. These experiences have shaped me as a leader. It's changed
my perspective. I still have my own ideas but I always re-evaluate
what I'm going to say and take some time to think about the
Elisabeth Williams
Hometown: Abbotsford, B.C.
Master's of Arts, Dept. of Language and Literacy Education,
UBC's Vancouver campus
Coordinator, UBC Tandem Language Exchange;
Professional Development Committee, Global Lounge;
LLED Film Discussion Group
"/ am the Coordinator of the Tandem UBC Language Exchange
and as a participant of the program I meet with a student on
exchange through the UBC-Ritsumeikan program. By taking the
roles of both student and expert, my partner and I aid each other's
language progress in a collaborative and supportive environment.
I also believe our close relationship has helped us expand our
perceptions of life in both Canada and Japan."
To watch video interviews with the students go to:
UBC Reports The University of British Columbia   February 2013 Still/Film, 2009 (detail), black-and-white photograph.
Esther Shalev-Gerz
January 11 -April 14
Concert at the Belkin - Friday, March 8, 2:00 pm
Join us for a concert by the UBC Contemporary Players.
All are welcome. Admission is free.
What is Fair Trade?
Fair Trade is a global trade system that ensures
producers get a fair price for their goods.
Choose Fair Trade & help us support UBC
as Canada's first Fair Trade campus.
Fair Trade Week: February 12 to 15
Event details: food.ubc.ca | events.ubc.ca
February 13: Trade Fair inside Henry Angus
- FREE samples, information and Fair Trade goods for sale
February 15: Fair Trade Pancake Breakfast
Event sponsored by UBC Fair Trade Committee, AMS-Sustainability, Bookstore,
CUS-sustainability, UBC Food Services, UBC Sustainability, Common Energy UBC
 and Engineers Without Borders	
The powerful,
influence of fashion
Jody Jacob
Assist Prof. Ilya Parkins makes an argument for the importance of fashion in understanding culture.
Early 20th century fashion designers
were the creme de la creme of society.
They were cutting-edge and popular,
representing all that was new and
modern. They influenced the world
around them through their style,
words, clothes and actions.
Ilya Parkins, assistant professor of
gender and women's studies, says this
is just one example of why fashion is an
essential area of academic research—it
can bring unique perspectives to history
and the evolution of politics, culture and
society, especially when viewed through
a feminist lens.
"I would say most of my career has
been spent working to get people to take
fashion seriously as a site of knowledge
production, certainly in the early 20th
century but more broadly as well," says
Parkins, adding that fashion is strongly
connected to femininity, and to trivialize
it is, in a sense, to trivialize women.
"My work makes a case for the
incredibly important position of
fashion in culture. In the period I
mainly study—the early 20th century-
fashion was seen and written about
by commentators as something that
embodied the spirit ofthe modern. Its
importance was understood. Fashion
crystallized the era people were living in,
and when we fail to look at that we have
an impoverished analysis."
Parkins recently published a book
titled Poiret, Dior andSchiaparelli:
Fashion, Femininity and Modernity. The
book examines how, through their own
writing, these designers narrated their
lives and how they perceived women
"I found that the
ways the designers
present themselves,
and the way they
present women and
femininity, are full of
deep contradictions."
and femininity—from their respected
business colleagues and personal
companions to the women they were
creating fashion for, and abstract ideas
about femininity.
"I found that the ways the designers
present themselves, and the way they
present women and femininity, are full
of deep contradictions. For example,
often the women were muses or
inspirations, while at the same time
portrayed in a negative light, such
as irrational for their fashion choices
and orientation."
Parkins research took her to Paris
and mostly involved text from popular
magazines and newspapers, memoirs
and advertising.
"What I noticed, and what I wanted
to highlight in my book, was that
femininity was often present in
sometimes ghostly ways. When a man
is narrating his own life it's essentially
about being a man, but what I see with
the two designers who are men in this
Prof. Parkins: "This 1926 ad for Paul Poiret Couture in Harper's Bazaar is a fine
example of how the designer's identity was fashioned through the women he designed
for. Even though this ad is meant to aggrandize Poiret, his utter dependence on
femininity is revealed in the superior positioning of the model."
research is that femininity is always sort
of hovering around the edges of who
they are."
Parkins' research project was jointly
funded by an internal grant from UBC's
Okanagan campus and a Standard
Research Grant from SSHRC.
"This research encourages a fruitful
rapprochement in the uneasy and
under-theorized relationship between
feminist theory and fashion studies,
and foregrounds fashion as a crucial
element in the exciting interdisciplinary
conversations about gender in
modernist studies," says Parkins. •
UBC Reports The University of British Columbia   February 2013 Berkowitz & Associates
Consulting Inc.
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Smoke signals: The future of
medical marijuana in Canada
Zach Walsh, assistant professor of psychology, is co-director of the Centre for the
Advancement of Psychological Science and Law at UBC's Okanagan campus, and
recently completed a major study on medical cannabis. UBC Reports asked him to
shed some light on the Canadian medical marijuana debate.
Why is medical marijuana such a hot
topic in the news?
Recent developments in the U.S. and
Canada, and across the globe really,
have prompted a fresh look at cannabis
use and the social, legal and medical
status ofthe ancient and controversial
plant. After decades of stigma
andmarginalization, superstition
surrounding cannabis is being replaced
by scientific research.
The federal government is proposing
new guidelines for medical marijuana.
What are the implications?
There are some potentially positive
developments, and some not so positive.
Everyone seems happy that the federal
government is getting away from
the business of supplying medicinal
cannabis. It was just not working.
The proposed changes will allow for
diverse strains of cannabis to be grown,
and should also allow people with
substantial expertise to grow medicinal
cannabis, so that is good. What's also
good is that we hope there will be a
place for dispensaries for distribution.
There is concern the new guidelines
will no longer allow individuals to
grow their own cannabis, which was
affordable and empowering for some
patients. How it eventually teases
out remains to be seen.
What research into medical cannabis is
UBC involved in?
The main issue is how to most
effectively assess and harness the
therapeutic potential of this important
medicine. To do this, we need a better
grasp ofthe therapeutic use of cannabis
in the community. Our team at UBC,
together with the Canadian Aids
Society, BeKind Okanagan Growers and
Compassion Club, and medical cannabis
patient groups, recently wrapped
up the Cannabis Access for Medical
Purposes Study (CAMPS), funded by the
UBC Institute for Healthy Living and
Chronic Disease Prevention. CAMPS is
the most comprehensive study to date
of cannabis use and attitudes among
medical cannabis consumers in Canada.
More than 600 Canadians who report
using cannabis for medical purposes
were surveyed. Respondents included
both those authorized by Health
Canada and medical users outside of
the federal program.
Is access to medical cannabis a
The majority of participants reported
experiencing substantial barriers to
accessing cannabis for therapeutic
purposes, and further reported that
these barriers negatively impacted their
quality of life. These patients report
finding cannabis to be an effective
treatment for symptoms of diverse
disorders such as chronic pain, arthritis,
multiple sclerosis and depression—
despite these barriers to access. With
regard to pain, CAMPS results suggest
UBC Reports The University of British Columbia   February 2013
that many patients prefer cannabis
to opiate-based painkillers, due to its
greater impact on symptoms and more
tolerable side effects.
The study also found few differences
between patients who access cannabis
through the federal program and
those who come to possess cannabis
by other means. When many seriously
ill Canadians are choosing to access
their medicine though an illegal market
rather than participating in a program
they deem cumbersome and ineffective,
it suggests that safe and consistent
access is a real problem.
What are the alternatives to the Health
Canada program?
Dispensaries, also called "compassion
clubs," currently provide cannabis-based
medicines, education and other supports
to between 25,000 and 50,000 patients
When many seriously ill Canadians are
choosing to access their medicine though an
illegal market rather than participating
in a program they deem cumbersome and
ineffective, it suggests that safe and
consistent access is a real problem.
Assist. Prof. Zach Walsh wants research to help assess and harness marijuana's
therapeutic potential.
in Canada, a significant number of them
in B.C. My students and I have partnered
with Rielle Capler, representing the
Canadian Association of Medical
Cannabis Dispensaries (CAMCD),
and Philippe Lucas of Canadians for
Safe Access, for a three-year Medical
Cannabis: Standards, Engagement,
Evaluation and Dissemination (SEED)
research project funded by the Peter
Wall Solutions Initiative. The SEED
study is designed to help CAMCD
develop, implement and assess a system
of standards for medical cannabis
dispensaries. The development of
consistent standards for dispensaries will
help ensure product safety and promote
education regarding appropriate use.
So where is this initiative going?
This project got off to a strong start last
summer through consultations with
community stakeholders, policy-makers,
patients and dispensaries in downtown
Vancouver. For the first time,
representatives from B.C.'s more than
20 dispensaries gathered to discuss
self-regulation, and contribute to the
development of preliminary standards
that will be assessed, revised and
implemented across the final two years
ofthe project.
What is next on the agenda?
My colleagues and I have initiated
several studies examining the
therapeutic, recreational, and
problematic use of one of Canada's
most popular drugs. These include an
examination ofthe role of cannabis
in the complex relationships among
depression, anxiety and pain, a study
aimed at refining our understanding
of how cannabis use relates to the use
of other substances, and a longitudinal
investigation of how personality factors
influence patterns of recreational
cannabis use among university students.
Together, this research will help
inform the academic community and
policy makers in Canada and around the
globe about future directions for this
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New mine set: B.C.
engineers are learning
a more sustainable
approach to resource
Brian Lin
Ifyou think all mining engineers talk
about is drilling, digging, testing and
processing, then you haven't met the
new generation of engineers graduating
from UBC.
Established nearly a century ago, the
Department of Mining Engineering
at UBC—renamed as the Norman B.
Keevil Institute of Mining Engineering
in 2006—has been educating mining
engineers who now work for many of
the 1,200 global mineral exploration
companies based in British Columbia.
Dozens of alumni have held leadership
positions in local and international
mining companies, with hundreds more
in charge of various aspects of daily
But in recent years, the program—and
its graduates—has become increasingly
known for its multidisciplinary
approach to natural resources
extraction, and for highlighting
neglected issues such as the use of
mercury in artisanal mining.
"There has been a change of focus
in our department over the past
15 years," says Bern Klein, head of
the Keevil Institute. "Many of our
graduate students have come from
non-engineering disciplines, and some
have done research that focus on social,
health or other non-technical issues,
which have also been integrated into our
undergraduate curriculum."
Jeffrey Selder, who came to pursue a
Master's degree at the Keevil Institute
bringing 20 years of mining industry
experience, says his involvement in
the Global Mercury Project (GMP),
spearheaded by Prof. Marcello Veiga,
exposed him to the plight of 15 million
artisanal miners who use mercury to
extract gold, resulting in serious long
term health effects. The experience
challenged many of his assumptions
around mining.
"When I met Marcello in 2001, he
was a voice in the wilderness when
he discussed sustainability-related
issues in the mining industry," Selder
recalls. "These issues weren't seen as
belonging to the process of engineering
a mine development. Then gradually,
more and more engineers within the
industry began saying 'we won't be
able to successfully develop certain
mining projects without addressing
what Marcello is talking about—namely
environmental issues and social,
political and human rights issues
surrounding projects."
Now a project manager at Tetra Tech
Mining and Minerals, a publicly traded
company of 13,000 employees, Selder
says the "social license to operate" has
become increasingly important in
launching new mining sites, referring to
the acceptance from local communities
of both the mining company and its
proposed projects.
"It takes a lot of IQ from the
engineering and science side to develop
a mine," says Selder, who has worked
on designing mines for medium and
UBC Reports The University of British Columbia   February 2013
large-scale operations in Peru, Brazil
and Chile—areas where mismanagement
of social issues by a mining company
could increase costs and delay or
jeopardize projects. "But it takes an
equal amount of emotional intelligence—
or EQ—at the corporate level to actually
get the mine built and in operation,
because you have to navigate some
tough cultural challenges. This is a more
intangible process.
"For example, a mine may not seem
technically challenging on paper,
however there maybe archaeological
sites nearby that require careful
attention, or a community of artisanal
miners already living and working
on a project," Selder adds. "All the
engineering in the world won't
guarantee success ifyou can't get
buy-in from the local community and
All the engineering in
the world won't
guarantee success if
you can't get buy-in
from the local
community and
government, and
shareholders that the
mine will operate
sustainably and
without jeopardizing
human rights and the
government, and convince shareholders
that the mine will operate sustainably
and without jeopardizing human rights
and the environment."
Silvana Costa was an architect and
planner before pursuing her PhD at
the Keevil Institute through UBC's
multidisciplinary Bridge Program
under the supervision of Veiga and
Prof. Malcolm Scoble. Since graduating
in 2008, she has assumed the role of
manager of social responsibility at
New Gold, a mid-sized company with
operations in Canada, the U.S., Mexico
and Australia. She has worked on
the company's environmental, social
responsibility and human rights
policies, its sustainability reports, and
is developing its social responsibility
Costa credits her ability to influence
corporate policy partly to her time
at the Keevil Institute: "I have an
h    2
Silvana Costa (centre) with community relations staff at New Gold's Cerro San Pedro mine information centre in Mexico.
understanding of both the technical and
social issues and risks associated with
the business, and can communicate
well with engineers and other mining
"In one of our sites, which is
approaching closure, my focus has been
largely in working with local staff and
others in planning and implementing
key steps to ensure that a long-lasting,
positive socio-economic legacy is left
when it is time for us to permanently
close that operation," she continues.
"The work has been extremely
rewarding. It is absolutely wonderful
to know that you can make a difference
in an organization and on the way it
interacts with society.
"This is particularly amazing in
mining because what we do impacts so
many lives—and our accomplishments
often mean improved conditions and
opportunities for so many people."
The unique expertise in social
responsibility and industry influence of
the Keevil Institute was instrumental
in its bid to establish and operate
(in partnership with Simon Fraser
University's Beedie School of Business)
the Canadian International Institute for
Extractive Industries and Development
(CIIEID), with a $25-million grant
from the Canadian International
Development Agency.
"Our approach—perhaps typical of
engineers—has always been to not
only study the social science and
anthropology around mining, but to
apply what we learn and create sound
policies and change mining practices,"
says Veiga. "The CIIEID will allow us
to assist with new mining operations
in developing countries so they not
only reap the economic benefit of
their resources but create value to the
Engineers are in a unique position
to establish best practices in a place
like Mongolia—one ofthe most
highly anticipated new mining
areas, says UBC Asian Studies Prof.
Julian Dierkes, an expert in mining
regulation in the country (see
"We are extremely fortunate that our
colleagues in mining are concerned
with the social and political impact
of mining while also deploying their
technical expertise." •
With files from Erinrose Handy
Mining engineering head Bern Klein
(left) and Mongolian PhD student
Zorig Davaanyam.
UBC partners with
When Mongolia's Oyu Tolgoi mine
begins production this spring, the
country takes another giant step
away from its traditional nomadic
herding economy. This will represent
the country's largest-ever financial
undertaking—with production of gold
and copper projected to account for a
third of gross domestic product.
The plan is for Oyu Tolgoi to be socially
responsible, environmentally sustainable
and beneficial to communities around it-
thanks in part to UBC's Norman B. Keevil
Institute of Mining Engineering.
Three years ago, the Keevil Institute
reached an agreement with the
Mongolian University of Science and
Technology (MUST) to help train
engineers for Oyu Tolgoi. Forty-seven
Mongolian students are on track to
graduate from UBC this year with a
Certificate in Mining Studies, in time to
join the new operation.
Last March, the Keevil Institute and
the UBC Institute of Asian Research
signed a memorandum of understanding
with Mongolia's Ministry of Education,
Culture and Science to advance and
promote best practices in mining. The
new partnership involves further
research exchanges with MUST, and
with industry support, scholarships for
Mongolian students to obtain Masters
of Engineering degrees at UBC.
Last summer, five UBC mining
engineering professors travelled to Oyu
Tolgoi and delivered courses on mine
design and planning, rock mechanics,
and asset management.
Bern Klein, head of the Keevil Institute,
says UBC's expertise is in demand
because its technical know-how
is delivered within the context of
environmental impact mitigation,
sustainability, good governance,
community health and corporate social
responsibility—and because of its strong
ties with global mining corporations.
"We are making an indelible impact here,
not by mimicking what others are doing,
but by building on our expertise and
experience, and sharing those strengths
globally." Meet Mary Chapman,
literary sleuth
UBC prof uncovers lost works by first
published Asian-American woman author
Basil Waugh
Edith Eaton (1865-1914)
Born in England, moved to Montreal at the age
of seven.
In her 20s, became one of Canada's first female
journalists, contributing to the Montreal Star and
the Montreal Daily Witness
Moved to San Francisco in her early 30s to
pursue writing, eventually moving to Seattle and
Considered the mother of Asian North American literature for her
collection of short stories, Mrs. Spring Fragrance.
"other: Eaton's mother Grace was in the first troupe of Chinese acrobats
that toured North America in 1851. She met her husband, a British
merchant, in Shanghai.
Father: Prof. Chapman says she has found evidence that Eaton's father
Edward smuggled Chinese immigrants into the U.S. from Montreal during
the U.S. Chinese Exclusion Era (1882-1943), during which only Chinese
merchants were permitted to immigrate.
Sister: Eaton's younger sister Winnifred was also a writer. With Imperial
Japan in vogue, she wrote under the Japanese pseudonym Onoto Wattana.
Her novel A Japanese Nightingale was adapted into a Broadway play and
motion picture.
Lost and found: Chapman found Eaton's stories and family history in
archives and libraries across North America, including the Library of
Congress and the National Archives (Washington, D.C), the Seattle
Public Library, the Newberry Library, the Toronto Public Library, and at the
London City Mission Archives.
UBC English Prof. Mary Chapman says finding pioneering Chinese-American author Edith Eaton's lost works is one of the largest literary discoveries in 20 years.
In a detective story of cultural and literary importance,
a University of British Columbia researcher has found a
treasure trove of lost fiction and journalism by Edith Eaton,
the first female Chinese-American author published in
North America.
Eaton, who often wrote as SuiSin Far—meaning "lotus
flower" in Cantonese—is best known for her sympathetic
portrayals of Chinese immigrants in Canada and the United
States. Her short story collection, Mrs. Spring Fragrance,
published two years before her death in 1914, is largely
credited with establishing Asian-American literature.
The discovery was made by Prof. Mary Chapman of UBC's
Dept. of English. Eaton's significance, combined with the
sheer size ofthe discovery—89 new works, which essentially
doubles the author's canon—makes it one ofthe largest
literary discoveries in 20 years. Eaton, whose mother was
Chinese and father was British, wrote the stories while living
in Montreal, Los Angeles, San Francisco, Seattle and Boston
some 100 years ago.
"It has been fun playing this literary detective, of sorts,"
UBC Reports The University of British Columbia   February 2013
says Chapman, who travelled to, and
borrowed from, libraries and archives
across North America searching for
Eaton's works. "Finding these stories by
a pioneering Chinese North American
author, who was also one of Canada's
first female journalists, is incredibly
rewarding. When I found the first
story, I almost couldn't believe it. I was
so excited that I nearly telephoned
everyone I know."
Chapman's haul is most notable for
revealing many styles and themes not
previously associated with Eaton. These
include syndicated fiction ("some, very
much ofthe trashy, bodice-ripping
variety," she says), short stories, travel
literature, stories for children, poetry
and previously unknown news articles
written for the Montreal Star, Canada's
Her works depict a
truly transnational
author, even more
skilled than we knew,
writing about many
countries and
largest newspaper at the time, the
Seattle Post-Intelligencer, the Los
Angeles Express, and the Boston Globe.
While many stories address the
Chinese experience in America,
others take up other themes such as
American imperialism in Alaska and the
Philippines, and early feminism.
"These stories really expand or
challenge our understanding of
Eaton," says Chapman. "Many of them
transcend the Asian-American themes
she is associated with. Her works depict
a truly transnational author, even more
skilled than we knew, writing about
many countries and cultures, and
willing to try whatever it took to get
published so that she could support
herself as a writer."
Chapman says her search began
where Eaton's book ended: on the
acknowledgement page of Mrs. Spring
Fragrance, where Eaton thanked editors
and magazines for their support and
permission to reprint. "This inspired
me to track down original publications
in dusty, bound volumes," she says. "In
many cases, these referred me to other
Eaton stories—including the ones that
have eluded scholars for some 100
The many spellings other Chinese
nom deplume, as well as at least
one other pen-name, have made
it particularly difficult to track
these uncollected stories down.
The digitization of old periodicals
hasn't necessarily made it any easier,
Chapman says. "Magazines often
printed Eaton's pseudonym in elaborate,
hand-drawn graphics, which played up
her Asian heritage," she says. "So when
these pieces were scanned and digitized,
her name showed up as an illustration
rather than as searchable text."
Chapman is planning to publish three
books on Eaton. The first, a collection
ofthe author's lost Canadian material
(McGill- Queen's University Press),
includes a fascinating series of articles
about crossing Canada by train, written
for the LA Express. A second collection
will reprint all of Eaton's uncollected
U.S. publications, while a final volume
will draw on Eaton's colourful family
history of circus entertainers and
smugglers to explore themes in her
fiction. Eaton had relatives in England,
Los Angeles, Toronto and Montreal.
In the meantime, Chapman says, her
literary detective story continues.
"A letter Eaton wrote before she died
suggests she wrote a novel, but it has
never been found," she says, smiling.
"So the big one is still out there." •
13 Social media: Where business and
journalism intersect
Bethan Williams
Charles Fipke: It's payback time
(BScG Honours, 1970)
Prof. Alfred Hermida (left) and marketing instructor Paul Cubbon have brought together business and journalism in a new course.
Content is king. It's a mantra familiar
to anyone with the slightest awareness
of social media. As the hunger for good
stories and smart ways to tell them
appears insatiable, UBC is preparing
its students with the skills to feed
the beast.
When it came to devising Sauder's
new course, Decoding Social Media,
marketing instructor Paul Cubbon knew
that his students needed to learn how to
engage consumers with a brand through
social media by telling compelling
stories. It's a skill as basic now to
marketing as understanding supply and
"I was looking for collaboration and
it very quickly became clear that UBC's
Graduate School of Journalism would
be a natural choice," says Cubbon. He
began to brainstorm with Associate
Professor Alfred Hermida, an instructor
with extensive online experience as a
scholar of social media and a founding
editor of BBC News' award-winning
Hermida was immediately taken with
the idea. Bringing together business
and journalism under one roof makes
for an interesting dynamic, he says.
"Both worlds are being transformed by
social media technologies and shifting
patterns of human communication and
The instructors recognized parallels
in the way social media is propelling
businesses and journalists to share
control of their brands and content with
their online followers.
Hermida recalls the hugely successful
social media campaign that heralded
the launch ofthe movie The Hunger
Games where fans were encouraged to
use logos, music, and mottos to share
the brand. Similarly, he says journalists
now work with their audiences to
crowdsource stories, handing over a
degree of control.
Together, Cubbon and Hermida
intend to equip students with the
critical skills to best connect with and
serve their audiences. This includes
being able to think strategically and
use measurable objectives and best
practices when using social media.
Cubbon and Hermida say this
course is unique. "Our approach isn't
about leveraging journalism to create
a business, as with other business-
journalism crossover programs," says
Hermida. "Instead, we are preparing
business andjournalism students for
a social media world where they are
expected to share and collaborate with
their consumers."
Skills needed for careers in content
creation and curation are different to
those needed historically by traditional
journalists or marketing managers, says
Cubbon. "They need to be able to deal
with the ambiguity and opportunities
provided by the increasing transparency,
speed, authorship and user interaction
facilitated by digital storytelling."
The course, which combines
communications and business theory
with an immersion in social media,
was supported by a UBC Teaching
and Learning Enhancement Fund
(TLEF) grant. Creating a think-tank
environment, the class pairs
fourth-year BCom and MA journalism
students to work with an array of social
media platforms and examine their
burgeoning impact on business, culture
and society as a whole.
"Journalism students will learn about
monitoring, measuring and evaluating
social media initiatives," explains
Hermida. "Business students will learn
about journalistic practices such as
content creation and collaborative
"Journalism students
will learn about
measuring and
evaluating social
media initiatives,"
explains Hermida.
"Business students
will learn about
journalistic practices
such as content
creation and
As Cubbon notes from recent industry
trends, brands are creating content in
the social media environment in an
increasingly strategic and agile manner
for consumers who live in an "always
on" culture. He says the course will
encourage students to stay ahead ofthe
curve and be part ofthe change taking
place in marketing, where the lines
between storytelling and advertising
are being increasingly blurred.
The students are putting new-found
skills into practice from the start,
collaborating on social media projects
for non-profit organizations and media
clients, such as the Vancouver Sun and
CBC Radio 3.
After the first day of class, Ceilidh
MacLeod, a fourth-year Sauder student,
is a firm believer that the course will
give her a boost in the job market.
"Many people who work in a social
media position often got there through
experiential learning, not necessarily
provided through their education," she
says. "This course allows me and my
peers to fast track that trial-by-error
phase, and become prepared for job
opportunities that require familiarity
with content creation, branding and
experience with relevant tools." •
Chantal Venturi discusses her work in geology with Charles Fipke
at the opening of UBC's Fipke Laboratory for Trace Element Research
(FiLTER) on the Okanagan campus.
"It was my graduating year and I was out of money. I had a wife
and a six-year-old son, Mark, to support and there were still two
months to go before graduation. So I went to Dean Walter Gage
(also UBC's president at the time) and asked him if there was a
bursary or an award I could apply for. He told me that with only
two months left, everything was gone.
"He asked, 'How much do you need?' I said, T need something
like $300.' He brought out his chequebook and wrote me a cheque
for $300. That's what got me through those last couple of months.
"I wanted to give him a little bit of a return on his investment.
The thing is, it's good Karma. Ifyou give, you get it back.
"I love to help out students, because I was in their shoes once.
Sometimes you need help to get up the ladder and somebody lends
you a hand. Once you get to the top, you want to help others get
there, too."
About Charles Fipke
Born in Edmonton, Charles Fipke grew up in Alberta and the
Okanagan before attending the University of British Columbia. He
graduated with a Bachelor of Science (Honours) degree in Geology
in 1970.
In 1977, he founded CF Mineral Research in Kelowna, which
is among the leading heavy mineral and diamond exploration
research laboratories in the world. Fipke's passion for exploration
led him to the spectacular discovery ofthe first diamond pipe
in North America in 1988, where the Ekati Diamond mine was
His extraordinary generosity to UBC includes a $6-million gift
from the Charles E. Fipke Foundation to establish the Charles E.
Fipke Centre for Innovative Research and the Fipke Laboratory
for Trace Element Research (FiLTER) on the Okanagan campus.
A new gift of $3-million will establish the Fipke Professorship
in Alzheimer's Research in the UBC Faculty of Medicine. An
additional $2-million will fund an advanced trauma room in the
Emergency Room at Kelowna General Hospital, and provide a
new electron microprobe for the FiLTER Lab at UBC Okanagan.
The Charles E. Fipke Foundation has also made a significant
contribution to a scholarship fund established by his former
professor, the late Dr. Ted Danner, a highly respected UBC geology
professor and teacher who inspired generations of students.
In January 2013, Charles Fipke was honoured with induction
into the Canadian Mining Hall of Fame. •
UBC Reports The University of British Columbia   February 2013
15 J
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