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Expert views on communicating genetic technology used in agriculture Hendricks, Jillian; Weary, Daniel; von Keyserlingk, Marina
Description
The aim of the current study was to describe the views of experts working in agricultural genetics regarding how best to communicate genetic technology with a broader audience (e.g., clientele, the public). We recruited 10 experts working in roles that involve communication about genetic technology in agriculture. Using semi-structured interviews, we asked participants to describe how they discuss this technology, who they discuss it with, and their thoughts on the involvement of various stakeholders in these discussions. Interview transcripts were subjected to thematic analysis and participant responses were organized into three themes: 1) Communicating and framing genetic technology, including discussing risks, benefits, and applications, distinguishing technology from other similar technologies, and engaging in value-based discussions; 2) Challenges of public communication, including misinformation and opposing opinions, conflation with older technologies, and balancing information provision; and 3) Stakeholder involvement in discussions, which included views on how different groups (e.g., activists, farmers, and scientists) should be included in discussions, and who is best suited to discuss genetic technology with the public. We conclude that leaders in agricultural genetics engage in a variety of approaches to communicate genetic technology, using different frames that they feel are likely to appeal to their audience, and differ in their opinions of who should be involved in these discussions.
Item Metadata
| Title |
Expert views on communicating genetic technology used in agriculture
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| Creator | |
| Contributor | |
| Date Issued |
2024-03-04
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| Description |
The aim of the current study was to describe the views of experts working in agricultural genetics regarding how best to communicate genetic technology with a broader audience (e.g., clientele, the public). We recruited 10 experts working in roles that involve communication about genetic technology in agriculture. Using semi-structured interviews, we asked participants to describe how they discuss this technology, who they discuss it with, and their thoughts on the involvement of various stakeholders in these discussions. Interview transcripts were subjected to thematic analysis and participant responses were organized into three themes: 1) Communicating and framing genetic technology, including discussing risks, benefits, and applications, distinguishing technology from other similar technologies, and engaging in value-based discussions; 2) Challenges of public communication, including misinformation and opposing opinions, conflation with older technologies, and balancing information provision; and 3) Stakeholder involvement in discussions, which included views on how different groups (e.g., activists, farmers, and scientists) should be included in discussions, and who is best suited to discuss genetic technology with the public. We conclude that leaders in agricultural genetics engage in a variety of approaches to communicate genetic technology, using different frames that they feel are likely to appeal to their audience, and differ in their opinions of who should be involved in these discussions.
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| Subject | |
| Type | |
| Language |
English
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| Date Available |
2023-08-09
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| Provider |
University of British Columbia Library
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| License |
CC-BY 4.0
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| DOI |
10.14288/1.0440605
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| URI | |
| Publisher DOI | |
| Grant Funding Agency |
Genome Canada; Genome Canada/Ontario Genomics Institute
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| Rights URI | |
| Country |
Canada; United States; Kenya; Denmark
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| Aggregated Source Repository |
Dataverse
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Licence
CC-BY 4.0