BC Sessional Papers

Touism Bitish Columbia Annual epot 1980 British Columbia. Legislative Assembly 1983

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     Province of
British Columbia
Ministry of Tourism
Tourism British Columbia
Annual Report
1980
  D Travel trade (tour F
□  Travel trade press;
  indirectly employs several tens of thousands more residents
through support services.
 )n January 10, 1980, tl
 WM&MM Eiiii
BNP
i. Beautiful British Columbia Magazine Bi
 iSHdaSBaTAA'^
l   -- —Jrra*      T^"tmj&*£m
4flfiH
 MARKETING BRANCH
OBJ ECTIVE:     To market British Columbia throughout
FUNCTIONS:   - Developing, recommending and
 I MARKETING
BRANCH
Marketing Plans:
id June and then throuCT
ms were able to learn somethin
about the province
jages — French, German, Ukrai
Han, Russian, Spani
ide the'funmobile'there were
arge color transpar
array of Information on festiva
s, special events, ar
n attractions, as well as two pr
0 Peaks" and "If I Hadn't Seen
11 Wouldn't BeUev
 'Tell the World Tour':
Pasadena Rose Bowl Parade:
 MARKETING
BRANCH
Media Advertising:
 Resident Awareness Program:
 MARKETING
BRANCH
Tourism Seminar:
Close to 300 participants, f
e°November
m^l^fl
province's tourism industry.
The three-day seminar, spo
nsoredbyth
Industry Development Subsid
ary Agreemc
nt (T1DSA), heardBBI
 NNG
JCH
rf/£ SEMINAR OF THE CEHTUf^
TOURISM BRITISH COLUMBIA
H
mm
jM
&r^&
gumm
-\
  MARKET
DEVELOPMENT BRANCH
OBJECTIVE:     To enlarge British Columbia com.
FUNCTIONS:   - Directing and co-ordinating t
 MARKET
iVELOPMENT
BRANCH
TRAVEL TRADE SALES
Media Advertising:
 *^
Educational Seminars:
London, United Kingdom, office -
Travel Agent's Manual:
Rendez-vous Canada '80
product in foreign la
 Travel Shows:
Travel Fair (3,500 attended), the Travel Expo 79 in
Ski Consumer Shows:
 Special Travel Sales Mission to Japan:
 MARKET
VELOPMENT
BRANCH
 Mi'lrl
Site Inspections:
50 per cent over 1979.
Convention Servicing:
conferences in the province. These mailings go to delegate
  FILM DEVELOPMENT BRANCH
OBJ ECTIVE:    To solicit and assist major feature Bin
i
FUNCTIONS: - p
economically and with a
choices for location sites.
  budgets totalling a record
Up ($14
,x(t4.5
•ast Desperado (S8.3 million), Never Cry Wolf—
still shooting (J11.8 million), Take Off- a television series (81
million). Babysitter - a television movie (*3.54 million), Reckless
(*3 million), Minikins — a television series (*5 million), By Design
additional shooting in the province. Touch the Wind — to be
  SPECIAL SERVICES BRANCH
OBJ ECTIVE:     To create and produce materials -
photographic, graphic and cinemat
:ing the quarterly Beautiful B
 Beautiful British Columbia Magazine!
Special Publications:
Informational/Promotional Publications^
□  Four issues
□ Beautiful Britis*
□  Calendar of Events
ii. Spring/Summer -
□ Vancouver Visitor's Map — 200,000 c<
□ Ski brochure — 175,000 copies;
□ Royal Hudson Train pamphlet — 75,0(
   fclAL
CES
UCH
TRAVEL FILMS
Film Library:
The ministry operated the film library in Vancouver. During the
borrowed for 1,163 screenings and for audiences totalling some
43,160 persons.
Last year, these films were borrowed for 4,465 screenings.
Distribution:
The ministry's 28 travel films were viewed by audiences in
Canada, United States, France, Germany, Japan and the
There were 38,394 bookings during the year. Statistics indicate
that persons in "captive" audiences totalled 2,463,895 in 1980.
There were 77,156,000 television and cablevlsion viewers bringing
Out-of-province film distribution is handled by the Canadian
Government Office of Tourism and the National Film Board.
Production:
A new travel film titled British Columbia - Nature's Masterpiece
was produced in-house in 1980. German, Japanese and French
versions of the film have also been produced.
stress the conservation of ecological aspects of this recreational
"Tto produced by the ministry before 1980 include:
Majesty of Water (25 rains.), Royal Hudson (8 rains.), Steelbead
River (12.21 mins.). Happiness Is (14 mins.), Impressions of the
Peace (14 mins.), Ski Supernatural (15 mins.), Atlin (13 rains.), The
Fraser Canyon (18 rains.), Land of the Red Goat (20 mins.), Big
Game Camera Holiday (14.13 mins.), Echoes of Gold (15 mins.),
(20 mins), Vancouver Pacific Celebration (20 mins.), If I Didn't
■Ksan (28 mins.), Mirrors to the Sun (25 mins), Because Ifs Home
(29 mins.), Highway One (27 mins.), The Land Between (26 mins.),
The Way Back (45 mins.) and Sounds of Silence (24 mins.).
  I
INFORMATION SERVICES BRANCH
OBJ ECTIVE:     To handle the publicity and public relations
 News Releases:
and trends and on the ministry's plans, policies,
Tour British Columbia series:
s to all weekly and dig
Travel Features:
tion/photographs were mailed
  /*   Jist
 !
COOOSj
If
VISITOR SERVICES BRANCH
OBJ ECTIVE:     To meet visitors' expectations an,
FUNCTIONS:
imployment Prograi
 VISITOR
SERVICES
BRANCH
ACCOMMODATIOMSERVICES
Accommodation, Inspection, Registration
and Counselling:
Tourist Accommodation and Campgroum
Directory:
Tourist Information Centres:
 Foreign Currency Exchange Service:
A foreign currency exchange at the Douglas Information (
Travel Counselling on British Columbia
Ferries:
n Columbia ferries plying bi
INFORMATION MATERIALS
D   Reference Manual:
 VISITOR
SERVICES
BRANCH
 D  Travel Counsellor Training Manuals:
counsellors attending the Travel Counselling Techniques (Basic)
D  Calendar of Events:
This semi-annual publication details attractions and events in
nearly every part of the province from art exhibits to sea festivals
The Fall/Winter and Spring/Summer calendars have a combined
Brochure Warehousing and Distribution:
To effectively distribute the ministry's brochures and promotio.
Brochure Distribution on British Columbia
Ferries:
Ministry of Labor Program:
a in 1979 was »300,000. 1
 mzn Rem
 POLICY DEVELOPMENT AND
PLANNING BRANCH
OBJ ECTIVE:     To prepare reports on provincial t
FUNCTIONS:
— Monitoring monthly p<
 POLICY
fVELOPMENT
AND
PLANNING
BRANCH
Performance Indicators:
Accommodation Inventory:
Tourism Performance Model:
Tourism Highlights:
Tourism Highlights is an annu:
British Columbia Skier Survey:
 _|Y
MET
WD
111
| CH     | Japanese Ski Survey:
from Japan
Travel Industry Development Subsidiary
Agreement:
  EDUCATIONAL SERVICES BRANCH
OBJ ECTIVE:     To offer tourism related educational
FUNCTIONS:   - Educating the travel industry on new
Hospitality Certificate Course for
employees in the private sector.
 Travel Counselling Techniques (Basic)
Course:
Travel Counselling Techniques
Correspondence Course:
Hospitality Certificate Course:
.SiTv JK m
 ONAL
IlCES
INCH
  BEAUTIFUL BRITISH COLUMBIA
MAGAZINE BRANCH
FUNCTIONS:   - Marketing the Beautiful Br,
  WTIFUL
WmmsH
LUMBIA
.GAZINE
RANCH
Special issue sales (1980 only):
- This is British Columbia, Volume IV, Recipes Through th
Land of the Thompson: 570 copies
Southeast Corner. 4,323 copies (so
  ADMINISTRATION BRANCH
O BJ ECTIVE:     To provide administrative supp
FUNCTIONS:   - Assisting in preparing the ra:
for facilities, office space, equipmen
- Administering the Regional Contribu
Grants Program.
 fllNISTRATION
BRANCH
Administrative Services:
Regional Contributing Grants
iR^g'ram: I
 vtion
IKnch
HAVE FUN
■M THE
i WVERJ
 

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