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Department of Industrial Development, Trade, and Commerce REPORT for the YEAR ENDED DECEMBER 31 1964 British Columbia. Legislative Assembly 1965

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 PROVINCE OF BRITISH COLUMBIA
Department of Industrial Development,
Trade, and Commerce
REPORT
for the
YEAR ENDED DECEMBER 31
1964
  To Major-General the Honourable George Randolph Pearkes,
V.C., P.C., C.B., D.S.O., M.C.,
Lieutenant-Governor of British Columbia.
May it please Your Honour:
I beg to submit herewith the Report of the Department of Industrial Development, Trade, and Commerce for the year ended December 31, 1964.
RALPH R. LOFFMARK,
Minister of Industrial Development,
Trade, and Commerce.
 The Honourable Ralph R. Loffmark,
Minister of Industrial Development, Trade, and Commerce,
Victoria, B.C.
Sir,—I have the honour to submit herewith the Report of the Department of
Industrial Development, Trade, and Commerce for the year ended December 31,
1964.
THOMAS L. STURGESS,
Deputy Minister of Industrial Development,
Trade, and Commerce.
 Report of the Department of Industrial Development,
Trade, and Commerce
For the Year Ended December 31, 1964
FOREWORD
Supported by an unprecedented level of capital expenditure together with
buoyant export markets and enlarged industrial capacity, the British Columbia
economy in 1964 continued to enjoy dynamic growth characteristics. Of particular
importance were advances in capital construction, including hydro and pulp and
paper developments.
Total capital investment in 1964 is expected to reach $1.6 billion, thereby
eclipsing the all-time record established in 1957. The single most important economic event of the year was the ratification of the Columbia River Treaty in
September, 1964. For the next 10 to 15 years an annual average of 1,350 men
will be employed to bring the giant project, the total cost of which is estimated at
$410,000,000, to a close. Work is also progressing very favourably on the Peace
River project. British Columbia Hydro and Power Authority will spend an estimated
$50,000,000 on the project during the fiscal year ending March 31, 1965. Other
power developments in 1964 included new transmission-lines from Grand Forks
to Penticton and from Quesnel to Prince George, installation of a third thermal
unit at loco, and replacement of the wood-crib dam at Lower Bonnington.
Capital expenditures by the British Columbia pulp and paper industry during
1964 reached an estimated $130,000,000, up considerably from previous years.
Pulp-mill expansion programmes have been carried out at Duncan Bay, Port
Alberni, and Port Alice, and there are three new mills under construction at Prince
George and Kamloops. Also completed during the year was a $25,000,000 newsprint-mill at Crofton.
Other major capital expenditures included the completion of a $57,000,000
natural-gas line from Chetwynd to Fort Nelson; improved loading and storage port
facilities in North Vancouver, Port Moody, and Vancouver totalling $32,000,000;
and commencement of a 100-mile extension of the Pacific Great Eastern Railway
from Summit Lake to Fort St. James at a total cost of $18,000,000.
Farm cash income for 1964, estimated at $147,870,000, was down slightly
from the record set in 1962. The decline is attributed to inclement weather.
Production was, in general, increased in all sectors of the agricultural industry, but
markets, and hence prices, have been weak.
The performance of the British Columbia fisheries industry in 1964 was, with
an estimated wholesale market catch valued at $90,000,000, considerably better
than expected.
Mining activity also continued on a high level, with important developments
in copper, molybdenite, and iron. Consolidated Mining and Smelting Company,
Limited, has undertaken several chemical and fertilizer expansions at its Kimberley
and Trail sites, bringing fertilizer capacity up to 1,000,000 tons per annum.
The selling value of products from the Province's manufacturing plants in 1964
was estimated at $2.6 billion, up almost 10 per cent over 1963. The forest industries provided the major impetus, with lumber production up 3 per cent, plywood
 V 6 BRITISH COLUMBIA
production up 13 per cent, pulp production up 15 per cent, and paper production
up 14 per cent.
Commodity exports through British Columbia customs ports are expected to
reach $1,625,000,000 in 1964, up $225,000,000 from 1963. Important gains were
made in shipments to the United Kingdom (up 25 per cent) and the Common
Market (up 37 per cent), although the United States continues to be by far our
best market, absorbing over 40 per cent of British Columbia's exports.
The labour force of the Province increased in 1964 by almost 5 per cent over
1963. Personal incomes were up 8.4 per cent over 1963, while retail trade had
increased by 10 per cent.
Present indications foretell further advances by British Columbia along the
road of economic expansion in 1965. With the impetus to be anticipated from
many projects still under construction, a continuation of British Columbia's high
level of capital investment can be assumed.
Following in this Report are summaries of the activities of the various divisions
of this Department—namely, the Bureau of Economics and Statistics; the Industrial and Trade Office; the Data Processing Division; British Columbia House,
London, England; and British Columbia House, San Francisco, Calif. The objectives and organization of the British Columbia Research Council are also included.
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, |
BUREAU OF ECONOMICS AND STATISTICS
Prior to reviewing the work accomplished by the Bureau of Economics and
Statistics during 1964, it should be explained that the Bureau is a fact-finding and
advisory body. It has two primary functions: the first is to provide economic
counsel to all who request it and, when necessary, to conduct investigations into
economic questions affecting the Province; the second function is to collect and
compile economic statistics of the Province which are of interest and value.
The Bureau has endeavoured to follow a policy of building up a select group
of professional personnel who are capable of performing a variety of difficult economic analyses. This policy is designed to ensure technical proficiency. It has also
been a Bureau policy to make the services of its personnel available at all times to
any department of the Government. A description follows of the various services
performed during the year.
ECONOMIC RESEARCH
The Bureau received many requests for information about the Provincial economy from private individuals, companies, associations, newspapers, and business
publications. Much of the information requested is available in the Bureau's files
and library, but special surveys and considerable research are often necessary.
One of the Bureau's primary functions is to provide economic counsel to the
Government. Each week a report is prepared supplementary to this function and
distributed to the Premier and to the members of the Executive Council. These
weekly reports review and summarize significant events and developments in the
field of economics which are considered of importance to the Province. Technical
assistance is also given to the many branches of the Government, as requested.
Numerous publications are issued to keep government and industry informed of
current business conditions. The two publications most widely distributed are the
a Monthly Bulletin of Business Activity " and the "Annual Summary of Business
Activity." The former contains a brief description of current changes in monthly
business indicators, plus statistical tables and charts, and the latter records the past
year's performance in relation to the previous 10 years, utilizing charts and historical
series to illustrate the current economic position of the Province. In recent years
an executive opinion poll has been conducted at the end of each year to assess the
outlook of industry for the coming year.
The annual study of wage rates for selected occupations in various centres of
the Province continues to be published. The Civil Service Commission, as well as
other Government agencies and the public, has been provided with these comparative
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Economic Activity in British Columbia, 1962, 1963, and 1964
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 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1
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TRANSPORTATION
During 1964 the Bureau of Economics and Statistics undertook an appraisal
of the effect Federal Bill C-120 might have on British Columbia's transportation
industry. The Bill, which was given first reading in the House of Commons on
September 14th, is designed to make railroads more economic and competitive by
. the elimination of uneconomic branch lines and services and allowing the railroads
greater rate-setting freedom. The Bill was an outcome of the recommendations of
the MacPherson Royal Commission on Transportation.
The Bureau began a joint economic feasibility study with the Pacific Great
Eastern Railway for an extension from Fort St. John to Fort Nelson. The findings
of the report are under consideration by the Government of British Columbia.
The Air Transport Board held a series of hearings in British Columbia communities during the year to review air policy concerning less than Class 1 airlines.
The Bureau maintained a watching brief and was represented at several of the
hearings.
The results of the Bureau's previous studies continued to be watched closely;
such studies included the Great Northern-Northern Pacific-Burlington Railway
merger and the Pacific Great Eastern Railway's extension to Fort St. James.
In 1964 the Bureau continued to provide its usual service to other Government
departments, business, and industry in rate and developmental matters. The Department participated in the Alaska-British Columbia-Yukon Conference held at
Whitehorse in September.
EXTERNAL TRADE
During 1964 the external trade statistics compiled in the Department continued
to be requested by other Provincial Government departments and agencies, businesses, libraries, individuals, universities, and other organizations. Interest in tariff
negotiations in the " Kennedy Round " of the General Agreement on Tariffs and
Trade (GATT) resulted in requests for a number of special studies on trade items
that would be affected by tariff changes.
In addition to regular tabulation and presentation of import and export statistics, the fifth and sixth studies in a special series covering trade with the Pacific rim
were released. " Hawaii and Alaska—A Market Survey " was published in March,
followed by "Australasia—Export Opportunities for British Columbia Businessmen." The latter is an abridgment of a detailed analysis of Canadian trade prospects in Australia, New Zealand, and islands of the South Pacific, a copy of which
is available on loan from the Bureau's library. In addition, the annual " Preliminary Statement of External Trade through British Columbia Customs Ports, 1963,"
was distributed to more than 600 interested parties.
The table of exports for British Columbia products was revised in 1962 to
conform with the export classification system established by the Dominion Bureau
of Statistics in 1961. A similar change will be made in import statistics in 1965
to conform with the new import classification system. It should be noted that the
following export figures differ from the regularly published figures because they
include exports through other Canadian ports considered principally of British
Columbia origin. These statistics exclude products originating in other Provinces
but shipped through British Columbia customs ports.
The import table shows imports through British Columbia customs ports and
includes products which are transhipped to other Provinces. No attempt has been
made to estimate the value of such products consumed within the Province. The
following import figures are similar to regularly published figures, being the final
revised values.
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 COLUMBIA
The Bureau is responsible for the collection, analysis, interpretation, and
publication of statistical information about British Columbia.   In addition, it provides assistance to other departments in the compilation of statistical information
and in establishing uniform statistical methods throughout the service.   Following   ]
is a brief outline of the Bureau's activities in these fields.
Co-operative Statistical Agreements
Because other Government agencies are also concerned with the collection of
statistics, a series of working agreements has been arranged to prevent overlapping
or duplication. Currently, agreements exist between this Bureau and the Dominion
Bureau of Statistics, Ottawa, as well as the Provincial Departments of Mines and
Petroleum Resources, Labour, the Provincial Secretary, Health Services and Hospital Insurance, and Social Welfare. During 1964 essential statistical services performed for the other Provincial departments as well as for the Department of |
Industrial Development, Trade, and Commerce were maintained. A regular basis J
has now been established for conferences between the Provincial and Federal
statistical bureaux.
Forestry
The collection, analysis, and dissemination of statistical and economic information relating to the forest industries of the Province is an important phase of the
Bureau's work. During the year a large number of requests were received from
industry, trade and other organizations, labour organizations, industry associations,
and individuals. In addition, assistance was rendered to other Government departments. Studies were undertaken of forest industries and forest products for Departmental use, for other Government departments, and in response to other requests.
The forest industries of the Province comprise the most important industrial
group in British Columbia, accounting for somewhat over 35 per cent of the net
value of all commodity-producing industries. In 1964 the net value of production
of the forest industries was an estimated $900,000,000. The forest industries provided employment for over 75,000 persons. British Columbia accounts for 65 per
cent of the lumber produced in Canada, 85 per cent of the plywood, 20 per cent
of total pulp production, and 15 per cent of the total paper production in Canada.
Logging production for 1964 is expected to be an estimated 1,530,000,000
cubic feet (equivalent to 9.0 billion board-feet) of timber, approximately 4 per
cent above 1963 production. From figures available to the end of October, logging
production on the Coast was slightly above 1963, while production in the Interior
of the Province was up by 5 per cent.
Lumber production to the end of September was 3 per cent above 1963 and
was expected to reach 6.6 billion board-feet by the year-end. Lumber markets
remained generally satisfactory, and lumber shipments to the end of September were
4 per cent above 1963 shipments. Overseas markets took an increased proportion
of lumber shipments.
The plywood industry produced an estimated 2.1 billion square feet (',4-inch
basis), which was approximately 13 per cent above 1963. All shipments, and particularly export shipments, showed healthy gains.
The pulp and paper industry in the Province showed substantial growth in
production, sales, export shipments, and in capacity during the year. Pulp production in the first 10 months rose 15 per cent over 1963 and was expected to reach
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964 V 19
2,850,000 tons for the year.   Paper production in the first 10 months was 11 per
cent higher than 1963 and was expected to reach 1,390,000 tons for the year.
Expansion in the pulp and paper industry highlighted the year. Considerable
new capacity was brought into operation in 1964 through expansions at existing
mills. Early in the year, capital investment intentions for 1964 by the British
Columbia pulp and paper industry were estimated at $130,000,000, well above
1963. During the year, proposals for new pulp-mills and the expansion of existing
mills were announced in rapid succession. These proposed new mills, along with
the three mills under construction, will be important factors in the development of
the Provincial economy over the next decade.
Mining
It is the responsibility of the Bureau to collect and compile the production sta-
n all minerals, with the exception of coal, natural gas, and petroleum. These
:s are subsequently published in detail in the Annual Report of the Minister
of Mines and Petroleum Resources.
The value of mineral production in 1964 is expected to reach a new all-time
high. The preliminary estimate indxates that it will be approximately $262,200,000,
which is almost $5,000,000 greater than 1963. In some cases the volume of shipments is below that of the previous year. However, there has been a steady rise in
many metal prices, particularly silver, copper, lead, and zinc, which has nnnimized
the effect upon the total value of the reduced shipments. Distribution of mineral
production may be summarized as follows:—
Z;nc is expected to have a value of $58,300,000, or roughly 22 per cent of
the total. Other minerals, in order of value, are: Lead, $38,400,000; copper,
$36,000,000; crude petroleum, $24,460,000; and iron concentrates, $20,650,000.
These minerals alone account for roughly 70 per cent of the total mineral production
of the Province.
Labour
In the field of labour statistics, valuable progress was made during 1964 in the
furtherance of co-operative efforts on the part of the Federal and Provincial departments concerned. Periodx meetings attended by personnel from both Governments
have, been called to deal with expected changes and improvements in the methods
presently in use, and it is hoped that the coming year will provide a starting point for
new plans envisaged in the continuing effort to improve the availability and accuracy
of current labour statistics through the use of more efficient systems of collection
and tabulations.
The Bureau of Economics and Statistics was again responsible for the main
statistical sections of the Annual Report of the Department of Labour, the current
material appearing under headings of "Highlights of the 1964 Statistical Report on
Trades and Industries " and "Annual Survey of Organized Labour in British Columbia, 1964," in the Departmental report for that year.
Salary and wage rate surveys conducted by the Bureau in 1964 were expanded
to cover additional occupations not included in previous coverage, and the adoption
of questionnaires designed to conform closely with those in use by the Federal
Department of Labour enabled a closer comparison to be made with data from that
source. As these surveys are now being used to provide source material not only
for the annual " Salary and Wage Rate Survey," but also for specialized studies in
connection with- the Civil Service Commission survey requirements, it is highly
probable that growing complexities in this field will necessitate closer alignment of
 V 20 BRITISH COLUMBIA
Federal and Provincial programmes to streamline a joint approach, with mutual
advantage to both authorities.
In accordance with the existing agreement, a follow-up survey of labour organizations was again conducted by the Bureau as a complementary service to the
Federal Government. Resulting from this co-operative arrangement, basic material
was obtained for a directory of trade-unions in British Columbia, which was completed for the British Columbia Department of Labour.
Projects completed during the year in the labour section included the fol-
(1) The 1964 survey of British Columbia salary and wage rates.
(2) Statistical sections for the 1964 Annual Report of the British Columbia
Department of Labour.
(3) A survey of organized labour in British Columbia completed, together
with a directory of trade-unions and labour organizations, for the Department of Labour.
(4) A survey of clerical salary rates in the Vancouver area, tabulated for the
Vancouver Board of Trade.
(5) Special surveys and test runs of tabulated material relating to selected
occupational salary data required in wage studies conducted by the Bureau
for the Civil Service Commission.
(6) Updating of current labour statistics in use by the Bureau.
Revised totals shown in the following table represent the estimated annual
labour income in British Columbia for the years 1947 to 1964:—
Estimated Annual Labour Income in British Columbia
1947  $641,000,000 1956  $1,649,000,000
1948  794,000,000 1957  1,765,000,000
1949  825,000,000 1958  1,763,000,000
1950  915,000,000 1959  1,873,000,000
1951  1,072,000,000 1960  1,948,000,000
1952  1,214,000,000 1961  1,984,000,000
1953  1,279,000,000 1962  2,090,000,000
1954  1,302,000,000 1963  2,248,000,000
1955  1,426,000,000 1964  2,440,000,0001
MARKET RESEARCH
Investors and businessmen continue to show a keen interest in the industrial
and market potential of the Province, and a large and varied number of requests
have been received during the past year for market data and assessment of business
opportunities.
The Bureau of Economics and Statistics is always on the alert to identify
products which present a good opportunity for manufacture by local firms, and in
this connection the Bureau has prepared a number of industry studies. The Bureau's
extensive manufacturing and importing data are systematically searched and analysed
to assist in locating new trade opportunities.
Another important aspect of market research which has continued to receive attention relates to the study of specific areas of the Province. (See under
Publications.)
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1
PUBLICATIONS
Periodical
Monthly Bulletin of Business Activity.—This publica
tides of current interest and also incorporates a monthly review of current changes
in the principal segments of the Provincial economy.
Summary of Business Activity in British Columbia.—This publication is a
companion to the Monthly Bulletin, and is issued at the end of the current year. It
summarizes the current year's economic picture and presents historical series relating
to business activity in the Province.
Business Outlook.—This publication is issued at the end of the current year
and indicates business conditions during the past year and the outlook for the coming
year.   It is based on a survey of 300 of the major companies in British Columbia.
External Trade.—Statistics covering in detail all commodities imported or
exported through British Columbia customs ports having an aggregate value of
$50,000 and over.
British Columbia Facts and Statistics.—Portrays graphically some of the salient
features of British Columbia's economy and describes its geography, government,
and judiciary and educational systems.
Salary and Wage Rate Survey.—This annual publication summarizes salary
and wage rates in selected clerical, professional, and trade occupations, in business
and industrial establishments, for metropolitan Vancouver and Victoria, Southern
Interior centres, and Northern centres.
British Columbia Directory of Wholesalers and Distributors, Importers, Exporters, and Manufacturers' Agents.—Published in 1964 as a companion of the
British Columbia Trade Index.
n 1962, it was revised in 1964 to meet
i subject.
A Manual of Resources and Development.—This publication was released in
May, 1964. It contains up-to-date information about the location and development
of British Columbia's resources and is well documented with maps and diagrams.
Area Surveys.—As one of a series of regional studies, a report on the Grand
Forks-Greenwood area is in the course of preparation.
Import Items Meriting Further Investigation for Domestic Production or Substitution.—This report is intended to aid those entrepreneurs in the Province who are
considering establishing industries to supply the domestic markets.
Pacific Rim Trade Studies.—These studies are designed to encourage British
Columbia exporters and producers to examine more intensively the possibilities for
expanding and diversifying exports to the countries bordering the Pacific Ocean.
The following have been released to date: Canada's Trade with Countries of the
Pacific in 1962; United States Market Opportunities for British Columbia Businessmen in 1962; Export Opportunities in the Far East in 1962; The Pacific Rim of
Latin America in 1963; and Canada's Exports to South-east Asia—A Trade and
Transportation Study in 1963; Hawaii and Alaska—A Market Survey in March,
1964; and Australasia—Export Opportunities for British Columbia Businessmen
in May, 1964.
(Note.—A complete listing of Bureau publications is contained in the Department's List of Publications, obtainable free of charge.)
 BRITISH COLUMBIA
INDUSTRIAL AND TRADE OFFICE
Activity of this office centres on the promotion of new industrial and commercial enterprises throughout the Province, assistance to established businesses
when required, and development of the domestic and export trade. The office also
provides industry with data on location-sites, land-use maps, availability of raw
materials, and information on the services offered by the British Columbia Research
Council on matters concerning industrial and scientific research.
This work is carried out in co-operation with other Provincial Government
departments, Federal Government departments, Boards of Trade, Chambers of
Commerce, the British Columbia Division of the Canadian Manufacturers' Association, industrial commissions, railway industrial agents, and foreign trade representatives in Canada and o
During the year this office continued to d;rect letters to selected contacts,
suggesting the establishment of branch plants in British Columbia or alternatively
having their products manufactured under licence. The response to these letters
has been gratifying.
Among licence manufacturing proposals received from the United Kingdom
and the Continent, United States, and Eastern Canada were portable gas-fired space-
heaters with automatic ignition systems, nylon fibres for use in cement, patented and
copyright children's games and toys, patented nylon fishing-nets, and slip-resistant
car differentials.
The demand for these maps continued to be heavy during the year. Numerous inquiries were received from real-estate firms, business firms, and individuals.
Many complimentary copies were mailed to firms outside the Province who indicated an interest in establishing in the metropolitan Vancouver area.
The two maps cover an area extending from Burrard Inlet and the mouth of
the Fraser River to Hope, and indicate the zoned and potential heavy and light
industrial areas, main highways, railway lines, natural-gas line, oil pipe-line, and
other facilities serving the area.
HANDICRAFT DIRECTORY
Copies of the 13th edition of this directory were distributed through the year
to retail and wholesale firms, resorts and other outlets, and to British Columbia
Houses in San Francisco and London. The usual contact was made with Eastern
Canadian Provinces interested in handicraft development. Four show-cases of
British Columbia handicraft are on display in the Empress Hotel in Victoria, and
during the year a series of regional displays was exhibited at the Government
Information Centre at 787 Hornby Street, Vancouver. The displays were organized by the Department with the assistance and co-operation of Mr. K. Stittgen, of
the Community Arts Council, Vancouver. Some of the items exhibited during the
year included weaving, ceramics, silver jewellery, copperwork, and Indian crafts.
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964 V 23'
REGIONAL INVESTMENT OPPORTUNITIES
A revised edition of this report was printed during the year, in response to
heavy demand for regional information of this kind.    Numerous copies were
distributed to inquirers who visited the Departmental exhibit at the United States
World Trade Fair held in San Francisco from September 10th to 20th.   The survey
;   lists many investment opportunities in the fields of hotel and motel requirements,
housing developments, warehousing, wholesale and retail outlets, and regional
PROVINCIAL GOVERNMENTS' TRADE AND INDUSTRY COUNCIL
The Department was represented at the 16th annual conference held in Char-
lottetown, P.E.I., from September 16 to 18, 1964. Some of the topics discussed
included: Small Business Management Programmes; Programmes for Upgrading
Adult Skills; Trade Fairs and Trade Missions; Designated Areas; Provincial Trade
Development Programmes and Federal-Provincial Co-operation; Plans and Programmes for Provincial Statistics for Industrial Development Use; Federal-Provincial Development Programmes.
The aims of the Counc:l are to provide interprovincial consultation and
co-operation on matters of trade and industrial development, to supply traders and
manufacturers from Canada and abroad with a nation-wide Provincial service in
these fields, and to promote greater understanding throughout Canada of the economic conditions affecting the development of each of the Provinces and all of
Canada.
Each year the Council presents the Canadian Industrial Development Award
to an individual in Canada who has made an outstanding contribution to industrial
development on a national basis. This year the award winner was the Honourable
Frank M. Ross, C.M.G., M.C., K.St.J., LL.D. The award was presented to the
Honourable F. M. Ross at a special luncheon in Vancouver on November 4th,
sponsored by the Industrial Development Commission of Greater Vancouver and
the Department of Industrial Development, Trade, and Commerce. The Honourable Ralph Loffmark, Minister of this Department, made the presentation in
behalf of the Council.
UNITED STATES WORLD TRADE FAIR IN SAN FRANCISCO
British Columbia was represented by an industrial exhibit at the first World
Trade Fair held on the west coast of the United States, from September 10 to 20,
1964. The Department of Industrial Development, Trade, and Commerce exhibit
(see illustration) pictorially and statistically told the story of the industrial expansion taking place in the Province. The exhibits covered an area of 300 square feet.
Two British Columbia firms also attended the fair and were assisted by the Department in setting up their exhibits.
This World Trade Fair was held in the Civic Auditorium-Brooks Hall and
attracted more than 250,000 buyers, importers, and other businessmen. It featured
1,000 exhibitors from 50 countries with 25,000 products on display. Numerous
inquiries on travel, settlement, licence manufacturing, investment, and industrial
opportunities were received by officials in charge of the Government exhibit. The
two British Columbia participating firms were well satisfied with the number of
inquiries they received concerning their products.
 1
BRITISH COLUMBIA
Industrial literature from Chambers of Commerce throughout British Columbia was distributed to selected contacts. A special edition of the " Beautiful British
Columbia " magazine was also distributed to interested inquirers. This special
edition contained 10 pages of excellent industrial photographs together with a
complete story on the economic activity of the Province. The demand for the
magazine was heavy, and more than 2,000 copies were requested.
BRITISH COLUMBIA INDUSTRIAL DESIGN COMMITTEE
■urage appreciation of industrial design
i and marketing of British Columbia
The purpose of the Committee is to encc
and its importance as a factor in productioi
products.
The Committee includes representation from the Federal Department of Trade
and Commerce; Provincial Department of Industrial Development, Trade, and
Commerce; Department of Education; University of British Columbia; Canadian
Manufacturers' Association; Vancouver Board of Trade; Vancouver School of Art;
British Columbia Research Council; Association of Professional Engineers of British
Columbia; Canadian Association of Consumers; Architectural Institute of British
Columbia; and Community Arts Council of Vancouver.
During the year under review the British Columbia Industrial Design Committee
was active in working with designers and manufacturers in promoting good design
throughout the Province.   Some of the Committee's activities included:—
(a) Organizing a photographic exhibit of B.C.-designed products, which was
displayed throughout many centres of the Province.
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964 V 25
(b) Publishing and distributing 2,000 folders inviting participation in a proposed association of British Columbia designers.
(c) Organizing the British Columbia schools' fourth industrial design competition, resulting in four award winners being named and five receiving
honourable-mention awards.
(d) Publishing and distributing to all industrial arts teachers a British Columbia schools industrial design booklet, " Design 63."
REGIONAL DEVELOPMENT
During the year the Industrial and Trade Office continued to work closely with
industrial establishments, Boards of Trade and Chambers of Commerce, research
organizations, and all other groups interested in the industrial expansion of the
Province.
Representatives of the Department visited many Chambers of Commerce during the year and assisted them in their efforts to assess the industrial potential of
their areas. Some of the areas visited included Powell River, Ocean Falls, Penticton,
and Kelowna. Early in the year the Department was represented by the Deputy
Minister and the Industrial Commissioner at a special meeting in Penticton called
for the purpose of establishing the Southern Okanagan Regional Industrial Development Commission. Later in the year, at the request of the Kelowna Chamber of
Commerce, the Industrial Commissioner visited the Kelowna area for four days to
familiarize himself with Kelowna's industrial potential and to advise the Chamber
members on how the Department could provide aid to stimulate Kelowna's industrial
expansion.
 BRITISH COLUMBIA
In the presence of Major-General the Honourable George R. Pearkes, V.C.,
P.C., D.S.O., M.C., the Lieutenant-Governor of British Columbia, Ministers of
British Columbia's Government and civic, commercial, and industrial dignitaries
of the Province, the third British Columbia International Trade Fair was opened on
May 13 th by his Grace the Duke of Devonshire, Minister of State for Commonwealth Relations. In his speech the Duke remarked upon the growth of population,
industry, and trade, not only in Western Canada, but in countries bordering the
Pacific Ocean, which the port of Vancouver is so well placed to serve. In referring
to the British Columbia Government's outward-looking policies, he congratulated
the Provincial Government on its sponsorship of the fair, which provided such an
excellent opportunity for increasing two-way trade.
The erection of an additional exhibition building since the 1961 British Columbia International Trade Fair has enabled the organizers to attract many more
exhibitors, and in comparison with the preceding fair the 1964 fair was much larger
in space occupied and the variety of goods displayed. From 40 countries the
products, both consumer and industrial, of at least a thousand manufacturers were
d'splayed, and in recognition of the growth and potential of secondary industry in
British Columbia, a particular feature of the fair was a large display of machine
In the Hall of Nations, Government pavilions included Australia, Belgium,
Britain, Bulgaria, Republic of China, France, Federal Republic of Germany, Italy,
Japan, India, The Netherlands, New Zealand, and the Province of Ontario. The
Federal Department of Trade and Commerce entered a popular information
exhibit, as did this Department as the sponsoring agency of the Provincial Government. Most exhibitors displayed a wide range of consumer goods, however, with
emphasis being on industrial machinery and tools geared to meet the demands of
the industrial and power development under way and planned for this Province.
During the 10-day period the Trade Fair was open, an estimated 8,500 buyers
and 135,000 visitors had an opportunity to inspect products from around the world
valued at $10,000,000.
In contrast to previous trade fairs, there was a substantial increase in the
number of Canadian firms displaying their goods and services. The numerous
government officials and trade missions who visited the fair from the four corners
of the earth appeared to be impressed with the wide range of products displayed.
National, commercial, and industrial exhibitors expressed satisfaction with the
results of business transacted and agreed that the object of the fair—" the development of external trade "—had been fully achieved.
To add to the international character of the fair, an international fashion show
was given daily in the exhibition grounds. By far the largest contribution to the
show came from Canada's own fashion houses, but also modelled were fashions from
Australia, Mexico, United States, India, and Europe. During the fair, films from
many countries were given continuous showing.
At the conclusion of the Trade Fair a confidential questionnaire was circulated
to exhibitors. The results showed that 93 per cent of those answering felt the Trade
Fair was worth while and 90 per cent would like to see another Trade Fair sometime
in the future.
The Department would like to take the opportunity to thank Mr. W. J. Borrie,
president of the Trade Fair, and his able and public-spirited directors and staff for
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964 V 27
izjng and staging another highly successful
In August of this year the Honourable the Premier announced that the fourth
British Columbia International Trade Fair will be held in May, 1967. In making
the statement he said that the 1967 British Columbia International Trade Fair
would be the most important commercial event in British Columbia during Canada's
centennial year.
In December the Minister announced that Mr. W. J. Burnett has been appointed president of this event. Associated with him will be Mr. W. J. Borrie,
Mr. K. F. Fraser, and Mr. H. K. Hall as vice-presidents and the following directors:
Mr. W. M. Anderson, partner, Winspear, Hamilton, Anderson & Company; Mr.
E. Benson, vice-president and general manager, Pacific Press Limited; Mr. E. W.
Disher, president, Disher Equipment Limited; Mr. P. M. Downes, general manager,
corporate communications, MacMillan, Bloedel and Powell River Limited; Mr.
J. C. Gilmer, executive vice-president, Canadian Pacific Airlines; The Honourable
W. M. Hamilton, president, Canadian Park and Tilford Limited; Mr. Robert M.
Johnston, retired; Mr. D. H. Mollison, administrative assistant, Department of
Industrial Development, Trade, and Commerce; Mr. R. D. Noble, president, Atlas
Travel Service Limited; Mr. R. T. Rose, general manager, Vancouver Board of
Trade; Mr. T. L. Sturgess, Deputy Minister, Department of Industrial Development, Trade, and Commerce.
At the same time, the Minister said that invitations to participate in the British
Columbia International Trade Fair have been extended to the Ambassadors and
High Commissioners of all countries trading with Canada. Already the Mimster
has received word from the British High Commissioner in Ottawa that Britain will
again participate with an official exhibit.
With considerable time to plan and with the outstanding success of the previous
trade fairs as background, it is anticipated that the 1967 event will assume even
greater international importance and make a further substantial contribution to the
trade development of British Columbia.
DEVELOPMENT OF EXTERNAL TRADE
During the year under review, the Industrial and Trade Office has continued
its close co-operation with the regional offices of the Department of Trade and
Commerce in Vancouver, the Vancouver Board of Trade, the Canadian Manufacturers' Association, the members of the Vancouver consular corps, and other organizations interested in the development of British Columbia's external trade.
Members of the Department have continued visits to secondary industries of
the Province to ascertain what products could be exported to foreign markets. •
In an effort to maintain a continuing interest in this project, the proaramme
" Operation Actual" was initiated during the year. Its bas'c aim is to stimulate
exports and make manufacturers more aware of potential foreign markets. Letters
were sent to selected manufacturers in the Province explaining the programme and
its benefits. In addition, " Operation Actual" was publicized in all leadmg metropolitan newspapers and in the Department's regular publications. It is still too
early to pass judgment on the programme's success; however, overseas markets for
s products have been investigated and many additional firms have been
 V 28 BRITISH COLUMBIA
included in the Canadian Exporters Directory, a publication which is used by the
Canadian Trade Commissioners serving throughout the world for the development
of exports.
TRADE MISSION TO JAPAN
The Minister of this Department, the Honourable Ralph Loffmark, accompanied by the Honourable Frank Richter, Minister of Agriculture, led a trade
mission of 15 businessmen to Japan for three weeks in June. The composition of
the mission included exporters as well as present and potential importers of Japanese
products. The group visited Tokyo, Yokohama, Kyoto, Osaka, and Kobe, where
plant visits and meetings with leading Japanese business organizations were undertaken. It is evident that Japanese plants are among the most modern and efficient
in the world, with technology and market research playing an important part in their
industrial expansion programme. During this visit many worthwhile business
associations were formed, indicating an expansion of trade between Japan and
British Columbia. Interest was evident also in the possibilities for investment in
British Columbia in industry and commerce.
Elements of the mission visited Hong Kong, where again meetings and visits
took place with industrial and trade organizations and, as in Japan, individual
members of the mission had the opportunity to make business appointments of
individual interest.
WORLD TRADE WEEK
This event was sponsored by the Department through the Trade Fair organization and co-ordinated by the World Trade Committee of the Vancouver Board of
Trade. The programme was announced by Government proclamation and took
place during the period of May 6th to 12th, immediately preceding the 1964 British
Columbia International Trade Fair. Boards of Trade throughout the Province were
invited to assist in this promotion, which was publicized through press, radio, and
television. A special Trade Week symbol was designed and reproduced in posters
and show-cards. Special events were arranged, including a fireworks display on the
opening day and a press reception and luncheon.
Objectives of World Trade Week were to draw attention to the opening of the
British Columbia International Trade Fair and to point up the importance of world
trade to the economic welfare of British Columbia. Because of the success of this
event, it is expected to become an annual undertaking.
TRADE PROMOTION CONFERENCE
n with the Federal Department of Trade and Commerce and the
Vancouver Board of Trade, this Department sponsored a Trade Promotion Conference on May 7, 1964, in the banquet room of the Hotel Vancouver.
Under the general chairmanship of Mr. James A. Roberts, Deputy Minister
of Trade and Commerce, Ottawa, the conference consisted of up-to-date reports
from trade authorities, followed by panel discussions and questions. Members of
the panels included Vancouver businessmen and Federal and Provincial Government trade officials. Over 200 delegates attended and heard discussions covering
trade prospects in Britain, the European Common Market, the Pacific rim area, and
the United States. Reporting on the various areas of trade were senior Federal trade
officials from Ottawa, Britain, and the United States, a number of whom were intimately connected with Canada's position in the " Kennedy Round " of trade negotiations. Mr. T. R. G. Fletcher, Assistant Deputy Minister of Trade and Commerce,
Ottawa, also spoke on general techniques of trading in world markets.
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964 V 29
The luncheon meeting held in conjunction with the seminar was addressed by
the Honourable Ralph R. Loffmark, who later introduced the special guest, Governor John A. Burns of Hawaii.
Following the panel reports and discussions, opportunity was given those
attending to submit written questions to any of the participants, and replies received
included many good suggestions on expanding particular phases of foreign trade.
As a result of the conference, a far greater understanding of export opportunities
was obtained by those in attendance, and it was felt that a continuing programme
of trade conferences should be maintained.
EXHIBITS WITHIN THE PROVINCE
The 1964 Departmental exhibit is a pictorial and statistical presentation of
this Province's industry and progress. The use of this exhibit at various events
within the Province has resulted in many inquiries being received for information
on all aspects of our economy.
Events at which the exhibit was displayed included the Annual Convention of
the Real Estate Institute of British Columbia, held from May 4th to 6th at Harrison
Hot Springs; the Victoria Exhibition, from May 11th to 16th in Victoria; the
Vancouver Island Exhibition, from August 20th to 22nd in Nanaimo; and the
North Vancouver Products and Service Display, on October 29th.
Display material was also made available for the Pacific Northwest Trade
Association Conference, held in Prince George, September 13th to 15th.
TRADE AND INDUSTRY BULLETIN
During 1964 the Bulletin completed 15 years of continuous publication, listing
trade inquiries, export opportunities, manufacture under licence agreements available to British Columbia firms, notices of tenders, and news of general commercial
interest. Special reports were also included covering participation in trade fairs,
amended trade regulations, and market reports on selected regions. The increased
use of the Bulletin by the trade representatives of other nations bears out the
importance of this publication to the commercial and industrial organizations in
Western Canada. The circulation of the Bulletin has increased to 1,200 copies
per month.
 COLUMBIA
DATA PROCESSING DIVISION
The main function of the Data Processing Division since its inception in 1938
has been to serve as a data-processing centre for the departments of the Government.
Over this 26-year period there have been many changes in equipment and methods
introduced to meet the growing requirement of the departments for faster and more
complex reports. The past year has been no exception and has seen a major change
in equipment and procedures as the majority of the work has been converted from
the unit-record machines to stored programme equipment. This transition has been
a major operation as all jobs have had to be reviewed and programmes prepared
so they could be economically handled on the new electronic systems. The advantages of using the stored programme equipment have already manifested themselves
by increasing the speed at which reports can be produced. Reports that formerly
took weeks or months to tabulate can now be prepared in a matter of hours, not to
mention the improved facilities for dealing with problems of greater complexity that
could not be attempted on the older equipment.
Because of the time required for the conversion, the main benefits have not
yet been attained nor has there been an opportunity to develop new work which
could take advantage of the speed and power of the electronic systems.
To meet the equipment changes, it has been necessary to train the staff in
programming methods and in the operation of the new equipment. This has resulted
in many hours of overtime in order that the training and conversion could be completed without interfering with the normal work schedule. The co-operation and
spirit of the staff during this period have been commendable. The changing of duties
has resulted in a reclassification by the Civil Service Commission of many of the
positions in the Division.
The Division is now equipped with two electronic systems. In addition, an
ancillary machine section is still maintained for the preparation of cards for input
into the more powerful systems. An I.B.M. 1401 data-processing system is used to
handle the business-oriented type of application where there is a large amount of
data requiring a limited amount of computations with equally large amount of
printed output. For those applications of an engineering nature where there are
complex calculations involved, an I.B.M. 1620 computer is used. Both systems
take advantage of the ancillary equipment, such as sorters, collators, etc., for the
preparation of material for input. As both systems are card-operated, it is necessary
to maintain a Key Punch Section to prepare all input material. Smaller Key Punch
Sections are maintained by the British Columbia Forest Service and the Hospital
Insurance Service, both of which forward their work for processing in the Data
Processing Division.
The equipment currently installed, all of which is leased on a monthly basis,
includes the following I.B.M. equipment: One 1401 card-operated data-processing
system, one 1620 computer, two alphabetic printers, one document originating
machine, five sorters, one collator, one facsimile posting machine, thirteen keypunches, and six verifiers.
Early in the new year an additional 1401 magnetic-tape system is being added
to handle motor-vehicle registration and driver records for the Attorney-General's
Department. At the same time the present 1401 system is to be converted to a
magnetic-tape system so there will be complete compatibility between the two systems.   Magnetic tapes have many uses in other operations.
As the tables in the latter part of this report indicate, the 1620 computer system
is working to maximum capacity, and with a growing demand for more time by our
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964 V 31
 , recommendations have been made to have the power of this system
increased by adding an on-line printer, increased memory, and magnetic disk drives.
These features should enable the Division to meet the demands of the immediate
To operate the systems and provide service, it is necessary to maintain a highly
trained staff covering the fields of systems procedures, programming, and equipment
operation for all types of work, such as accounting, data processing, statistical and
engineering applications. At present the staff includes a supervisor of data processing, an assistant supervisor, three section supervisors, four programmers, two
console operators, five machine operators, one senior key-punch operator, sixteen
key-punch operators, and one senior clerk-stenographer.
In view of the new work for the Motor-vehicle Branch and natural growth, it
is anticipated that this staff will be augmented by the addition of three programmers,
two console operators, a magnetic-tape librarian, and three key-punch operators
early in the next fiscal year.
The Division is currently handling 135 jobs from 15 departments or agencies.
An indication of the major jobs and their size can be obtained from the material
shown in Table I.
The very nature of the work dictates that the Division employ a different
method of handling work for the 1620 and 1401 systems. In the case of the 1620
computer system, an open-shop plan is employed; here the engineer or technical
expert has been trained to do the programming in his specialized field, and this
Division supplies assistance with more sophisticated programming. Once the programme becomes a routine operation, it is left to the staff for processing.
In the case of the data-processing applications for the 1401 system which do
not require the same technical knowledge, the Division operates a closed shop, the
programming being done by our staff in co-operation with officials of the department
concerned. Experience to date has proved the operation of the two plans to be
most satisfactory for all concerned.
The continuous growth of the Division has presented problems in finding space
to house the equipment. Several moves have been made since the inception of the
Division. With the proposed addition of equipment for the Motor-vehicle Branch,
larger and more suitable quarters will probably be required.
Accurate job cost records are maintained through a time-card system. While
no billing is presented for work done, the system does provide a valuable assessment
of the value of work done for each department. These figures have been used to
complete the tables included with this report.
Control of work is established by presenting requests for new work to the
Electronic Data Processing Committee, which rules upon such applications. This
Committee is comprised of Deputy Ministers whose departments are involved in
data processing.
Table I shows a comparative statement of the value of work done for the
various departments during the past five years. These figures are based on actual
costs and show that the work has practically doubled since 1959. The growth is
spread fairly evenly amongst all departments. The departments showing the greatest
increase in service use are the Forest Service, Lands Service, and Department of
Highways. These departments use the 1620 computer, which has provided a service
that could not be rendered on the conventional punch-card equipment.
The chart in Fig. I shows graphically the distribution of work performed for
each department, with the British Columbia Forest Service as the most extensive
user, followed by the Liquor Control Board and the Lands Service.
 V 32 BRITISH COLUMBIA
Figs. II and III show the distribution of work handled on 1401 and 1620
systems. The Health Branch (Hospital Insurance), followed by the Liquor Control
Board, accounts for half the time on the 1401 data-processing system, while the
Forest Service is the leading user of the 1620 computer, with the Lands Service and
Department of Highways the next biggest users.
The utilization of the unit-record equipment as shown in Fig. IV has a more
even distribution of work load for the reason that it is used by all departments to
prepare work for input into the larger systems.
Fig. V shows a breakdown of the work done in the Key Punch Section, with
the Department of Social Welfare (cost of drugs) heading the list of users. These
figures do not show the complete picture because the forest service and Hospital
Insurance Service operate separate departmental Key Punch Sections, and that
time is not included in these figures.
A distribution of the time spent in programming for the two electronic systems
is shown in Figs. VI and VII. It will be noted that there is a fairly even distribution
of work for the programming of the 1401 system due to the fact that the majority of
this work is done by the Division's programming staff, while there is much less time
spent programming for the 1620 system since the Departmental staff acts mainly in
an advisory capacity, with the routine work done by programmers on the staff
of the serviced departments, being engineering problems. The tables and charts
indicate that a great deal of assistance has been given to the British Columbia Forest
Service.
An interesting picture of the utilization of the 1401 and 1620 systems is shown
by Figs. VIII and IX. The relationship between production running and programme test'ng and correcting are interesting, while the idle time is of great importance since it depicts the potential of the systems to handle new work. Maximum
utilization of the 1620 system has been reached, unless there is a reduction in
programme testing.
Table II shows the number of hours spent in the basic operations—systems
development, programming, other clerical, key-punching, and machine-operating
for each department. The figures for the Department of Industrial Development,
Trade, and Commerce are distorted to the extent that these contain the housekeeping
operations for the Division in addition to specific jobs done for the Department.
Table I.—
Comparati
ve Cost Statement
Department and Btonch
,959/60
,960/61
1961/62
1962/63
,963/64
Agricutee-
l-mw
	
A"0™H»n„T„nral_
J!
*uS3?
7,288:62
n
$1 010 15
EGene°_Ad
m
$ffi
!§§
20:244:56
$2 206 87
AdS. Education ""' ^'"^ ~
122888
1.123.76
1,138.54
2:942:«
Inspector of Schools and School Services-
3:653.53
Totals	
$12,174.47
$10,836.12
$16,154.28
$27,147.01
$16,376.40
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964
Table I.—Comparative Cost Statement—Continued
Department andBranch
1959/60
1960/61
1961/62
,962/63     |     ,963/64
"!____. Office	
$1,308.39
Forest.Service-
_t__s
":ii
'.MM
ii
873 95
	
H™S<S-"""d H°SPital lDSUrant:^
$601.96
^39.06
7„S-S
$5,.45
$29 98
$19,656.04
$22,526.48
$24,992.38
Highways-
Hj
RR
n
$4 517 01
$275.03
Industrial Development, Trade, and Com-
$8,153.18
$7,031.32
$7,032.74
$8,2,4.84
L 'o°___ Administration
$654 55
$768.59
$452.88
$1227 51
$535.62
BfjSl
$8,832.,35
$16,954.04
$18,698.78
$21,644.58
StS'SltovS            —
3427n
10,532.44
$13,087.95
$23,145.14
$27,016.69
$28,725.97
"^PettS^^NS^So^r8-
PrQ_ee"^ Pr"f,'rty_
'  00
iwZ
s
H
PSUMeS 5°7,iSSi0n	
Stifle
EMmuS G_me<_'raTCht'°n—
	
"*%%
$1 757 00
$464.67
$4,583.06
S°A__?_^_DMskm
$19 057 94!    $23 948 08
$17,277.51
$24,577.70
$23,809.54
$561.37
WW?te^^~
j
$669.90
BritWi Columbia Power Commission
$40.03
$1,860.04
$1,0,2.10
	
$178,845.05 | $229,744.19
$235,809.07
$269,335.26
$303,967.36
 1                          1
V 34                                                    BRITISH COLUMBIA
Table II.—Number of Productive Hours Spent in the Basic Operations for Each
Department, 12-month Period Ended September 30, 1964
*»
Systems
Programming
m
s
Machine Time
ment
,40!
1620
Si
£jj
1401
|    1620          1
lfS||l=_
n
IS.'l
I
-5^5
i
88i
;
«_<
\Z     1
Total hours .	
1,632.8 | 2,428.8
539.9 | 4,361.4
23,100.5 j 9,668
j
1,809.1
| 2,241«f;(
 INDUSTRIAL
TRADE, AND COMMERCE, 1
 IRITISH COLUMBIA
   INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964
i   OFFICE OF THE AGENT-GENERAL FOR BRITISH COLUMBIA,
BRITISH COLUMBIA HOUSE, LONDON, ENGLAND
GENERAL
The generation and stimulation of interest in our Provincial economy by indus-
I trial and financial institutions, by importers and exporters, as well as by the general
| public, have been assisted greatly by the evidence of the impressive and continuous
[ economic growth of the Province, the massive capital investments in power genera-
I  tion and industr1 al production generally, the vastness of our proven natural resources,
the reliable indication of their immense potentials, and the gratifying results that
British Columbia has had from the provision of ways and means that constantly
. will improve the cultural, social, and economic life of the community. As a result,
[ the flow to the Province of venture or profit-participating risk capital has grown,
I and is growing continuously in scope, variety, and worth. We have every reason
[ to believe that substantial and tangible results can be confidently anticipated.
Exports of British Columbia products to Great Britain and Europe have
: increased substantially, and larger orders can be anticipated in the future. Unfor-
t tunately, however, there are some highly profitable lines where demand far exceeds
j the Province's supply ability. Furthermore, there is an expanding market potential
\ now available in Continental Europe where purchases of many products that nor-
| mally should be obtainable from our Province are made elsewhere. To the extent
| that effective salesmanship rests directly on the producer, the Office of the Agent-
I General is in some measure linrted to the provision of that information that can
I   eventually bring together buyer and seller.
September 30, 1964, marked the end of a three-year tenure of office by Dr.
J. V. Fisher, who was succeeded on October 1st by Mr. Earle C. Westwood as the
Agent-General for British Columbia. British Columbia House was graced by the
! presence of the Honourable the Premier at the moment of the change of office. The
F Premier met a laree number of businessmen, civic dianitaries, and Government
officials (both British and Canadian) at a reception held in his honour at the
introduction of Mr. Westwood.
The Premier was accompanied by Mr. John Hecht, the Consul-General in
Vancouver for Austria, and extended his visit to include meetings in Vienna with
representatives of business, industry, and government.
Mr. A. H. Turner, Deputy Minister of Agriculture, attended an international
j  conference of agricultural economists in Lyons and visited horticultural institutions
in Holland (introductions for which were arranged by this office) during August
and September.
Mr. Howard Mitchell, as representative of the Canadian Chamber of Com-
I merce, attended a conference on Anglo-Canadian trade in Ditchley Park, Oxford,
in November.
Mr. R. H. Ellison, president of the British Columbia Lumber Manufacturers'
[ Association, accompanied by Mr. Norman Dusting, the secretary, briefly visited the
[  United Kingdom.
Much interest was created by the initiative of the Canadian Government in
paying for and erecting three groups of two demonstration houses in strategic loca-
;   tions in Scotland and England.   These houses were built under Canad:an super-
t  vision, one house in each pair being completely finished and furnished, with the
■   second house remaining partly erected to introduce to the British public timber-
frame construction along Canadian lines and to show modern methods used in
 V 40 BRITISH COLUMBIA
walling, flooring, and other features. Where practicable, Canadian hardware and
double-glazed window frames were used. The British Government has set a target
of 400,000 new homes to be provided in a year, and by traditional methods this
would be most difficult to achieve. By the use of timber-frame construction and
factory-built homes, a compromise can be reached in respect to numbers erected,
with a combination of Canadian methods and traditional British exteriors.
IMMIGRATION AND SETTLEMENT
Settlement inquiries are not as positive as in previous years. The standard of
living in the British Isles improves year by year as salaries and wages increase.
Although the cost of living likewise increases at a rapid rate, fewer people seek to
emigrate. This does not, however, hold true in respect to immigration to countries
such as Australia, where the cost of the journey is subsidized by that Government.
In all, some 428 settlement inquiries were handled, in addition to which correspondence with 370 individuals was carried on.
SCHOOL-TEACHERS
This office was able to place interviewing accommodation at the disposal of
Mr. J. Phillipson, who was sent by the Department of Education in Victoria to
interview prospective teachers for the Province. Much preliminary work was done
by the staff in arranging interviews, which led to considerable correspondence.
From the volume of applications received, a total of 110 teachers was interviewed,
of which 31 were appointed and a further 10 to 15 will probably be accepted.
Since the interviews in the spring, the Agent-General has had 67 other inquiries
from teachers and has provided the necessary information. In each case these
numbers refer only to applicants and do not include families.
STAFF
There have been no staff changes throughout the year.
VISITORS
Some 3,709 visitors from British Columbia registered at British Columbia
House, and at the same time some 18,200 pieces of mail were handled on their
behalf. It was again noted that a very large proportion of these visitors were young
people seeing the world before settling down to their chosen careers. The new
visitors' reading-room is proving highly satisfactory and well used. However, it is
located on the mezzanine floor, and a small number of visitors would prefer to
have elevator service.
FILMS AND PUBLICITY
There has been an increased demand for films, and this year the Agent-General
catered to an audience totalling 22,000. This figure refers only to films handled by
the Office of the Agent-General. Other Canadian agencies in the United Kingdom
having film-distribution arrangements include the Canadian Government Travel
Bureau, the Canadian railway companies, Canada House, and the National Film
Board.
The Agent-General's newsletter continues to disseminate business, economic,
and cultural information concerning the Province. Surveys show that it is well read
and in many quarters sought after as a means of informing industrialists, businessmen, bankers, etc., on all phases of life in the Province.
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964 V 41
The Agent-General has obtained a large i_Uuminated map of British Columbia,
specially designed and painted for display in the Regent Street window. It has not
only attracted the attention of passers-by, but has resulted in a number of inquiries
from people seeking additional information.
TOURISM
Efforts continue to be made to attract tourists to British Columbia, but the
cost of transportation to the western part of Canada from the British Isles prevents
many people from travelling. An increasing number of businessmen going to the
Province take extra days to enjoy the recreation to be found so abundantly there.
ADMINISTRATION
Certain new lettings have been made at market value for accommodation in
this highly desirable area of the west end of London occupied by British Columbia
House. Additionally, the large exhibition hall has been rented for a period of
months. British Columbia industry has been advised of the availability of this room
for exhibition purposes, affording an opportunity to display goods in the heart of
London free of charge.
All new leases entered into include a clause calling for review of rental at
periodic intervals. This is an advantage where rentals increase at a substantial rate,
and will ensure that the Department's returns from office rentals keep abreast of
current market values.
INDUSTRIAL AND TRADE OFFICE
1964 proved to be the busiest year since the opening of the Industrial and
Trade Office in 1947. This is a reflection of the current prosperity in the Province,
and it is expected that interest will be intensified in the immediate future.
TRADE FROM BRITISH COLUMBIA
During the first 11 months of 1964, 126 inquiries were received from British
Columbia, an increase of 46 over 1963, most of which had to do with the sale of
British Columbia products in the United Kingdom and European markets. Suitable contacts were arranged for the majority of these inquiries, and, in many cases,
buyers and distributors were found.
A number of manufacturers in British Columbia have recently established
sales offices or branches in Great Britain and Europe. There were 11 such moves
during 1964—six in the United Kingdom, one in Belgium, three in France, one in
Holland, and one in Italy.
TRADE INQUIRIES FROM EUROPE
During 1964 the following inquiries were received from the United Kingdom
and the countries of Western Europe:—
United Kingdom     raggi at uxitffl ™"^*?j^:'-ii'f£^_j*!t^ j^LL__ 324
Austria ! - ' nt .- 9
Belgium fttfrf ._#"*&_? t...i V«^Vw' fo>e?iib ■   ,■' n;       4
France   . ■' ion ni_; . ■     18
Germany_l_______  ..■.; :•'. 1-,-^rnikr.fife yik^iieArk,-.-. r_±_        56
-■'    Italy .________•..:.. ■;..; fi
The Netherlands ..
 This is an increase of 62 over 1963 and includes inquiries covering a wide
variety of products and from firms wishing to sell in Western Canada, establish j
branches, or import food or raw materials from British Columbia producers.
Tangible evidence of the desire of British and European companies to enter ]
British Columbia is evinced by the following moves of capital and (or) establish- I
Two large paper-manufacturers (one Swedish and one German) have, in j
association with British Columbia companies, announced their intention to build ]
kraft pulp-mills—one at Prince George and one at Prince Rupert.
Seven manufacturers (two Dutch, two German, one Swedish, one British, and I
one Norwegian) of engineering equipment of various kinds have established |
branches, service depots, etc., or appointed agents in various parts of the Provin
Three investment and finance houses (two from London and one from Dussel- |
dorf) have established during the year subsidiary companies in the Province.
A well-known British seed grower and dealer has established a branch at
Langley.
A Swiss holding company has built and is operating a luxury hotel at Sooke.
EXPORT OPPORTUNITIES
There are being received at the London office a number of inquiries for goods
or services from countries other than the United Kingdom and Europe (for example, j
South America, the Caribbean, the Middle East, and Africa). These inquiries have I
been received from trade attaches, the embassies in London, import-export houses I
in London, the Board of Trade, and directly from importers in these countries. They
have been sent forward over the last few months under the heading of " Export |
Opportunities," and 17 have been forwarded to the Department in this man
since August.
LICENCE MANUFACTURE
European and British firms continue to make inquiries concerning prospects I
for having their products manufactured under licence in British Columbia. This I
would seem to be an excellent method of taking up plant capacity in the Provii
and, at the same time, bring into being secondary industries. The Office of the |
Agent-General continues to require information concerning factories, mach:ne-
shops, and surplus plant capacity available within the Province with some indication I
of types of products for manufacturing and distributing.
INVESTMENT
In 1963 a paper group in London announced that it had agreed to inv
$25,000,000 in a pulp and paper mill near Prince George.   During 1964 this I
amount was raised to $40,000,000.
A German company has announced its intention of forming a joint venture
with a British Columbia based company. This venture envisages an investment by
the German principals of $25,000,000 in the pulp industry.
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964 V 43
A Swedish firm has also announced that, in association with another British
I Columbia company, it will build and operate a kraft pulp-mill near Prince Rupert.
I The amount invested by the Swedish principals is reported to be $40,000,000.
More funds are available in the United Kingdom and Europe for large-scale
I investment, not only in the forest industries, but in a wide variety of enterprises.
[ Firms wishing to expand or to go into association with European partners are
I encouraged to send details to this office with the authorization that inquiries be
I made on their behalf.
GROUP VISITS TO THE UNITED KINGDOM AND EUROPE
The Canadian Factory-built Housing Mission to Europe visited Europe during
I May and June.   Two British Columbians were amongst the members.   Conferences
I with builders and local authorities, held in London, were attended by the Industrial
f and Trade Counsellor from this office.
GROUP VISITS TO BRITISH COLUMBIA
The Council of the Scottish Chambers of Commerce Trade Mission to Canada
j visited British Columbia to coincide with the British Columbia International Trade
I Fair in May.   The Home Buildng Mission visited Vancouver in October for a two-
I week study of timber-frame housing construction methods.
BUSINESS TRIPS TO THE CONTINENT
The Industrial and Trade Counsellor made business trips to Dusseldorf, Dort-
[ mund, Hamburg, Brussels, Rotterdam, Amsterdam, Utrecht, and The Hague. He
I also attended the annual meeting of The Netherlands-Canada Chamber of Commerce
I in Rotterdam in October.
Continual contact with the Canadian Trade Commissioners in the United King-
I dom, Eire, and Western Europe was maintained.
"FILE ON BRITISH COLUMBIA"
A new system of publicizing the trade, industry, and general conditions in the
| Province has been devised, whereby trade counsellors, embassies, banks, Chambers
| of Commerce, trade associations, etc., are supplied with an attractively prepared file
I containing an information sheet on the functions of the Department and the Agent-
f General's Office. In addition, this file includes reports and current literature re-
I ceived from the Province. New publications, press releases, etc., are sent as and
p when available. This system has brought forth favourable comments, and good
I results from it can be expected.
BUSINESS EMIGRATION
Inquiries from businessmen with varying amounts of capital contemplating
I re-establishment or a move to the Province were received.   In such cases the prac-
| tice of the office is to put them in touch with the Department, with Boards of Trade,
trade associations, etc., and letters of introduction are supplied to individuals and
| firms in that part of the Province in which they intend to settle.
NEW BRITISH COLUMBIA PRODUCTS
i It has become apparent that an excellent market exists in Europe for British
r Columbia oysters and clams.   This has been occasioned by the fact that the oyster
 beds in Europe, especially those at the mouth of the Scheldt in Holland, will disap- I
pear over the next few years because of land-reclamation schemes. Recommenda- 1
tions have been sent forward to the Department for the establishment of canning
and processing plants for oysters so that new products, such as clam chowder, oyster I
soup, oysters in brine, and frozen oysters, can be offered to the European and I
United Kingdom trade.
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1
BRITISH COLUMBIA HOUSE, SAN FRANCISCO
During 1964 there was a continued interest shown by United States companies
and individuals in the business development and economic growth of the Province
of British Columbia. The huge hydro projects under way and proposed, the tremendous expansion in the forest industry, and the increased activity in mining and
petroleum development have caught the imagination of the business community of
California.
The Commercial Representative carried out a continuing programme of personal calls and direct mailings to California companies manufacturing products
which are presently selling in British Columbia and which have possibilities for
manufacture within the Province. It is recognized by California businessmen that
this Province offers many industrial location sites which could be utilized by United
States firms desiring to acquire a favoured position in so far as export trade is concerned. Many such businessmen have expressed interest in locating in British
Columbia.
During the past year British Columbia firms have shown an increasing interest
in the potential of the California market as an outlet for their production. This
interest was expressed by the participation of five British Columbia firms in the
California Giftware Show, one in the Western Tool and Metal Show, one in the
Western Electronics Show and Convention, one in the Western Market Sporting
Goods Show, and several in the Fine Food and Beverage Show. The Canadian
participation in these trade shows (open only to registered buyers) was first arranged
by the Department of Trade and Commerce, Ottawa. British Columbia House is
appreciative of the many courtesies extended by the office of the Commercial Division, Canadian Consulate General, Los Angeles, in connection with these trade
The British Columbia participants in these trade shows found their activities
rewarding either in direct sales, the appointment of representatives, or for the knowl-
• edge gained of the market requirements.
The Department arranged for an exhibit to be entered in the Seventh United
States World Trade Fair, held in Brooks Hall and the Civic Auditorium, San Francisco, September 10 to 20, 1964, consisting of a display depicting the exciting
industrial expansion taking place in the Province. The exhibit was augmented by
a travel information booth, provided and staffed by British Columbia House, San
Francisco. Total attendance at the Seventh United States World Trade Fair was
268,000, and the British Columbia exhibit drew great interest from the business
community and general public of the Bay area. The two British Columbia companies participating received many inquiries as to the availability of their respective
products and plan to have sales representation in California.
Inquiries received at the Trade Fair included individual requests for information on investment opportunities, possible licence agreements with British Columbia
manufacturers, information on sources of supply for products and materials from
British Columbia, and a wide range of general inquiries respecting immigration,
small businesses in the trades and services field, farming, ranching, etc.   A number
:  of inquiries were dealt with in connection with employment opportunities, and these
;  were mainly received from the professions and from skilled workers who were aware
i  of, and interested in, the industrial activity of the Province.
In 1964 the Commercial Representative travelled to Southern California on
five occasions for periods of four weeks, carrying on a programme of personal calls
on manufacturing firms in the Los Angeles and San Diego areas.   Close contact
 V 46 BRITISH COLUMBIA
and co-operation was maintained with the Canadian Trade Commissioners, the I
business-development officers of the five Canadian banks represented in California, I
the Canadian transportation companies locally represented, foreign officers of Cali- I
fornia banks, and all other agencies having interest in the general field of trade and I
industrial development. Liaison was also maintained with the representatives of the I
Canadian Department of Defence Production, whose offices are located in Los ]
Angeles and who are in close contact with the United States-Canada Defence Pro- ]
duction Sharing Programme.
The past 12 months have shown an increase over the first two years of operation by British Columbia House, in both the number of inquiries received and visits I
from British Columbia businessmen and the number of contacts and inquiries re- I
ceived from California business firms and individuals.
The mezzanine display area of British Columbia House, which has been made ]
available to British Columbia manufacturers wishing to display the products they I
offer for sale in California, has for several months been utilized by a British I
Columbia manufacturer of kitchen cabinets. The firm has appointed a sales repre- I
sentative in the Bay area, and has been successful in selling a good volume of I
cabinets in California.
A British Columbia handcraft manufacturer has a display in British Columbia I
House featuring coffee tables made from burls of the maple-tree, red cedar, alder, I
and black poplar.   The display is creating a great deal of interest.
A request from Prince George concerning the possibility of selling British I
Columbia turnips has been received. Full details on importation, duties, and outlets I
have been provided.
During the year, calls have been made on financial companies, bankers, and I
brokers, informing them of developments and investment opportunities in British I
Columbia.
During 1964 many people migrated from the United States to British Columbia. |
Included were those interested in farming, ranching, and commerce, as well as I
skilled mechanics, teachers, and retired people.
Immigration inquiries reach British Columbia House by mail and personal I
calls. Full information on the Province is provided, and referral made to the Cana- I
dian Immigration for details on immigration requirements.
In the mid-west and southern districts, calls were made on lumber-buyers inter- I
ested in British Columbia wood products. The steady flow of British Columbia I
lumber and shingle products to the mid-west and southern areas is well established. I
 INDUSTRIAL DEVELOPMENT, TRADE, AND COMMERCE, 1964         V 47
BRITISH COLUMBIA RESEARCH COUNCIL
The British Columbia Research Council was incorporated in 1944 under the
Societies Act.
The broad objectives of the Council are to provide scientific and technical
| services to the industry of the Province, and to conduct research leading to the
establishment of new industries and the development of the natural resources of
| British Columbia.
From a very modest beginning, the Council has grown with the development
[ of the Province.  It now employs a staff of 77 and operates from its own laboratory,
f located on the campus of the University of British Columbia.
Financial support comes from a Provincial grant through the Department of
L Industrial Development, Trade, and Commerce, and from earned income from
j contract research for industry and Government agencies.   It also receives a limited
1 amount of financial assistance from the National Research Council and other organ-
The following graph shows the growth of the Council's major sources of income
over the years:—
INCOME
600
«    50°
h
1   »4
1   O   400
1   Q
<   300
0
I    200
100
19
44   1946   1948
1950   1952   1954   1956   1958   1960   1962   19
YEARS
64
 V 48 BRITISH COLUMBIA
The Council is supervised by a board of management, who met and reviewed 1
the activities of the Council on April 28, June 29, and October 20, 1964, and consisted of the following:—
The Honourable Ralph R. Loffmark, Minister of Industrial Development, 1
Trade, and Commerce, Parliament Buildings, Victoria, B.C.
Mr. F. E. Atkinson, Canada Agriculture Research Station, Summerland, B.C. I
Mr. E. W. Bassett, Deputy Minister of Lands, Parliament Buildings, Victoria, I
B.C.
Mr. John Bene, President, Weldwood of Canada Limited, 900 East Kent Ave- i
nue, Vancouver 15, B.C.
Dr. J. J. R. Campbell, Department of Dairy Science, University of British 1
Columbia.
Dr. John A. Gower, District Geologist, Kennco Exploration Western Limited, I
1030 West Georgia Street, Vancouver 5, B.C.
Mr. G. H. Gwyn, Manager, Kitimat Works, Aluminum Company of Canada I
Limited, P.O. Box 1800, Kitimat, B.C.
Mr. G. H. D. Hobbs, President, Western Canada Steel Limited, 450 South-east I
Marine Drive, Vancouver 15, B.C.
Mr. R. M. Hungerford, President, Clayburn-Harbison Limited, 1690 West I
Broadway, Vancouver 9, B.C.
Mr. J. E. Liersch, Vice-President, Canadian Forest Products Limited, 999 West I
Pender Street, Vancouver 1, B.C.
Mr. F. D. Mathers, President, Royal City Foods Limited, P.O. Box 159, New I
Westminster, B.C.
Dr. D. M. Morrison, 3666 Marine Drive, West Vancouver, B.C.
Dean D. M. Myers, Faculty of Applied Science, University of British Columbia. I
Mr. C. H. McLean, Chairman of the Board, British Columbia Telephone Company, 768 Seymour Street, Vancouver 2, B.C.
Mr. A. F. Paget, Deputy Minister of Water Resources, Department of Lands,
Forests, and Water Resources, Parliament Buildings, Victoria, B.C.
Dr. G. L. Pickard, Director, Institute of Oceanography, University of British I
Columbia.
Mr. E. G. Shorter, Vice-Chairman, Board of Directors, MacMillan, Bloedel I
and Powell River Limited, 1199 West Pender Street, Vancouver 1, B.C. I
Mr. T. L. Sturgess, Deputy Minister, Department of Industrial Development, I
Trade, and Commerce, Parliament Buildings, Victoria, B.C.
Dr. John P. Tully, Scientific Director, Pacific Oceanographic Branch, Fisheries I
Research Board of Canada, Nanaimo, B.C.
Mr. H. Wright, Commissioner, Workmen's Compensation Board, 707 West 1
37th Avenue, Vancouver 13, B.C.
A monthly newsletter, " Guide Lines to Industrial Progress," is published by I
the Council and circulated to some 2,500 readers. Also leaflets have been prepared I
on the following subjects and are available on request: Technical Assistance for I
the Food Industry; Services for the Sawmill; Technical Information Services; I
Marine-borer Protection for the Logging Industry; Protection against Marine- I
borers; Distribution Problems; Services for Municipal Governments and Other I
Local Authorities; Operations Research; Control of Water Quality and Treatment I
of Industrial Wastes;  and Industrial Market Research.
Thirty-eight papers on a wide variety of subjects were published in the scientific I
press during the year.
Ten patents were granted and applied for during 1964.

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