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The Hedley Gazette Aug 6, 1914

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 4Uq j  &<_%  AND SIMILKAMilE^  Volume X.     Number -39.  HEDLEY, B. C,  a  VERTISER  AUGUST 6 1914.  $2.00, In Advance  Herbert G.   Freeman  NOTARY PUBLIC  />-v-"-*\-  HEDLEY,        -     ��������� British Columbia  DRINK-CRAZED INDIAN  SHOOTS HIS FATHER  Basil Jack Attempts Life of "Parent on  - Main Street Reserve After  Drinking Bout  N. Tno.MrsoN- riioNK.SEVMOuaoOtS  MGR. WESTERN* CAN'ADA >  Cammell Laird & Co. Ltd.  Steel Manufacturers  0    Sheffield, Eng.  Offices and Warehouse, 847-<*3;Bcatt-.- Street  Vancouver, B.-C.  Hedley ' flitters'    and    Hill men's  Union, No. _6i, W. F. of M.  Regular imectlngs oftlio Heelley Locn , No.  161 are helel _on the first and third Wednesday  in the month in Fraternity hall and the seconel  ���������and fourth Wednesday lit the X. P. Mine  O. M. Stevens T, K. Wiixev  PrcBideiit Fin-Secretary.  A A. F. & A. M.  ,"_-CE_r     JTEGUIjAR monthly meetings of  /^^\   Hedley Lodge No. 43, A. F..& A. M.,  are' held .on the second - Friday in  each month in JBiatornity.hall. Hedley. Visiting  brethren are cordially invited to.attend.  CREELMAN,  W.M  H. Q. FREEMAN    '  Secretary  E. K.  MODERN WOODMEN  OF AMERICA  Hedley Local Camp meet*, in  Fraternity Hall the first Thursday only in the month.  BritK H. G. Fhke.man*  Connsol Clerk.  j-.o._,i_.     _  Regulnr monthly meetings of  Hedley Lodge 17-44 are held on  the third ' Monday in every  month in Fraternity Hall.  Visit  ��������� ing brothcrn are cordially invited fo attend.  S. KNOWLES. W. M.  C. CHRISTIANA, Sec't.  DR. J. L MASTERS  DENTIST;  Will be at Home office in Oroville, 1st  to 20th of each month.  Office on North   Main   Street.  On Sunbay niorriing'last a shooting  scrap occured on the Indian Reserve,  Main Street, when Dornonic Jack was  shot in the shoulder by his son, Basil  .Tack, an Indian youth of about 21  -years of age.  The shooting -which was done with  a .44 Colts revolver, is supposedly the  culmination ot a heavy drinking bout.  -Mrs. Jack who was in their company  at the time-of the assult, ran for  assistance to the house of Mr. Wyles  on Main Street, anel he immediately  proceeded to the scene of action and  found the wounded Indian lying on  the ground covered with blood. The  police officials and Dr. White were  hastily .summoned hut on their arrival werie unable to find the victim  or his assailant. -A search, .however,  located. Dominic in ,the bed of Ellis  Creek^ahel he was at once eonveyed to  the iiospitid ..w.here Ire .was .atteneled  to by Doctor White. Latest accounts  from the hospital record his .progress  as satisfactory.  The sca-ch instituted by the police  for his assailant, throughout Sunday  anel Monday was of no avail anel diligent search is still -being conducted  both by .the local and Provincial Police.  He is supposeel to be lyitiglo.w in the  woods surrounding the reserve and  his capture is expecteel to be announced at any time.���������Penticton Herald.  EUROPE ABLAZE- WITH WAR  $1 POWERS IN CONFLICT  a '   ' ���������  1 - _____  Violation of Belgium Neutrality Emboils England and  She Declared War On Germany on Tuesday  ���������_-_-_-i--_____H------n_-aM---i--i-__*______i--  all mm -Practically under martial law  RELATIVE WAR STRENGTH  A Congression of the War  Strength of  the Nations Involved in European  Muddle  Coalition Goverhiiient Probable in Great Britain���������Canadian  Parliament Convenes in Special Session.���������Turkey  -. and United States Declare Neutrality -  --Lord Kitchener is Made  First War Lord  GEOLOGICAL SURYEY WORK  Report of Charles Camsell for   1912  Certain Portions of Yale District  of  _re.::,i=������. BROWN  British Columbia Land Surveyor  Tel, No. 7S.  PENTICTON,  P. O. Drawer 160  :-.-'���������"-���������   b. c.  P. W. GREGORY  CIVIL ENGINEER and BRITISH  COLUMBIA LAND SURVEYOR  iStar Building Princeton  ERNEST  S.   SILCOX  Civil Engineer and-Provincial  Land Surveyor  Lands, Townsite, Mineral Surveys Etc.  PRINCETON  B.C.  (Continued-from last week.)  Immediately to the south of the  International _Bound������ry. line.fJie. An-,  archist series is cover-eel by a small  area Teriary rocks consisting of conglomerate, sandstone, shale, anel some  volcanic material. These rocks are  probably Oligocene in age and may be  correlated with the rocks of the interior Teriary lake basins of British  Columbia.  ORE    DEPOSITS  Considerable prospecting and ele-  velopment have been elone within the  last fifteen years on the lode desposits  of Kruger mountain on both sides of  the International Boundary, but more  especially on the United States side.  A detailed description of the deposits  on the south side of the line is given  by J. B. Umpleby in Bulletin No. 5,  Part 11, of the Washington Geological  Survey. These deposits are of two  kinds, namely, disseminated copper-  deposits, anil vein deposits carrying  gold as the principal valuable metal.  The latter are the more important and  are responsible for the whole lode  metal production of the district.  The ore deposits on the Canadian  side are mainly of the first type mentioned, narhely, disseminted eleposits  carrying copper with some gold.  These are situated in close proximity  to the granodiorite anel are probably  genetically connected with it.  The examination of these eleposits  was confined to a limited area covereel  by a group of claims owned by the  Gold Dust Mining Comany anil the  Dividend-Lakeview Mining Comany.  Continued on Pokc Two  At the time of* going to press, Europe faces the gravest situation since the dttys of Napoleon. Four Powers of the first  magnitude are in the throes of conflict. Counsels of peace are  cast to the winds; the Hague Treaty has been openly disregarded by its signatoriesa-nd the neutrality of Belgium lias been violated for the first time since 1839.  The events of the past week in the Balkans have been overshadowed by the greater struggle in the central Europe. The  most meagre reports indicate the war has developed into a  series of raids ��������� and represals between Russia, Germany and  Fx*ance on land and into a triangular naval struggle in the  North Sea between the German navy and the fleets of Ensr-  land arid France.- All Europe is vertually under martial law.  Mobilization and concentration of troops are general.  SUMMARY   OF". WAR   BULLETIN AugustSth  United States anel Turkey have formally declared their neutrality, while  Japan has announceel her intentions'  of living up with her alliance with,  England. War fever- inns higher.-  The Colonial forces are worked up to.  a tremenelous pitch eif enthusiasm,'  and the German embassy in London,  has been stormed.  ....Sweelen ha*- deciderl -to east.in- her  lot with Great Britain and France, if.  unable to remain neutral.  In England the prices fit* provisions'  have doubled.     President Wilson has '  offered his good offices to belligerents I  August 6th  Germany has formally declared war  against Belgium intimating  that German troops  must pass  through  Belgium territory if they have   to  h'_;ht  their way.    German    airships    hover-  over Brussels.  French troops have joined Belgium.  The Belgiuns have annihilated two  German regiments and two platoons  of German cavalry on the frontier.  United States will mobilize available forces immediately.  21,000 Canadian troops are massed  at Quebec. King George has called  for volunters for the army.  Twenty-one alleged spies have been;  arrested at Portsmouth.  August 3rd  The Germans invaded French territory without first declaring war,  thereby violating the Hague Treaty  to which both parties are signatories!  An engagenientbetween the Russian  anel German fleets in the Baltic re-  sulteei -i i j^-the*--"deiea't'-Vbi'-'-Zhe Russians  who took refuge in' the Giilf of Finland.  Germany invaded Belgium upon refusal of the later to allow the free  passage of German -troops through  Belgium territory. Sir Edward Grey  announced that England woulel protect French anel Belgiun interests in  the North Sea.  August 4th  Great Britain mobilizes her troops  but does not declare herself belligerent. Britain reassures France of her  protection and orders Germany out  of Belgium. This a virtual declaration  of war. Later Britain declares war  against Germany.  War now officially exists between  Austria and Germany on one side and  Russia, Servia anel Montenegro on the  other.  Lord Kitchener is made War Lord.  A comparison of the war strength  of Austria, Germany, Italy, Russia,  France, Servia and Gritain Britain,  the nations which are involved in the.  latest European muddle, shows that  Russia's war strength on the land is  -he-greatest. That country.has 5,500,-  000 men its army and as many more  men available, for duty but unorganized.  Germany is next in strength with  an army of 5,200,000 and only 1,000,000  additional available in case of need.  Then come France with 4,000,000*  Austria with 2,000,000; Italy with  1,200,000; Great Britain with 73',000,  and Servia with 240,000.  However, the Great Britiin navy  easily outclasses all the others, both in  number of men and in vessels. The  personnel of the British navy is almost  twice that of Germany, which is second. France and Russia trail Germany,  closely followed by Italy anel Austria  Hungary. Of course Servia has no  navv.  MINING FIGURES NOW  SHOW BIG INCREAEE  Total Production is Over Thirty Millions  OBITUARY  lA/a 1 to rCl ayto n  Barrister, Solicitor, Etc.  MONEY TO LOAN  PENTICTON,  B.C.  Hedley's Tonsorial Parlors  For a Good Haircut  and Shave  First-class Line of Cigars, Tobacco  and Soft Drinks always  on hand  MILLIARD <������_. TOPLING  i.  ii/  *  *  vir  a  Hi  Hi  m  Hi  Hi  Hi  Hi  i  Here to Stay.  For Painting,  Paperhanging  Etc., apply to  J. BBALE  Corner White St. and Daly Ave  Tro_-rr_s   Moderate  ���������a9&&a&*'&&'<sm*a99'ama&99&r  H.   O.   GILL  DENTIST  All Broken Plates Sent In by Hail Will  have Prompt Attention  Permanently Located in Britton Block  Princeton,        British Columbia  It is our painful duty to record in  this issue the death of Angus McKinnon which occurred on Saturday last  at the home of his daughter Mrs. J.  Fraser-.  The deceased was well known in this  locality, having resided at intervals  during the past ten years.  Mr. McKinnon was a native of Nova  Scotia, anel prior to his coming west  resieleel in the Maritime Province'-,  where he bnre arms during tho Fenian  Raids.  The funeral which took place Sunday was marked by very a large attendance and beautiful floral tributes,  testifying the esteem in which the  deceased was held.  Services at the house anel grave  were conducted by Rev. Father  Chionel of Grand Forks. The pall  bearers were Dan McKinnon, Con  McKinnon, Jack Fraser; J. McDougall,  R. McDougall and Geo. Gilbert.  The deceased is survived by wife and  three children, Dan, Con and Mrs. J.  Fraser, all of Hedley.  WIRELESS AND MINING  The annual report of the minister  of mines just published shows ii  total mineral production for 1913 of  $30,296,308, the second highest in  the history of the* province, 1912  having been a recoiel year with $33,-  440,800.  Juelgeel by districts anel divisions  there are some interesting increases  in the output of mineral products.  East Ivootenay for 1913 shows  $5,947,935, as compared - with $5,-  723,000 in 1912; West Kootenay,-19, -  12, $G,165,25.->, 1913 $7,092,107.  ��������� In the Ainswoi-th mining division  the production was $627,150 for  1913, as against $371,760 in 1912.  Slocan and Slocan City showed $2,-  258,309 compared with $1,951,315  in 1912.  Nelson's figures were $863,963 for  1913/ against $581,700 in 1912,  while Trail creek also showed an increase, its figures being; 1913, $3,-  716,771; 1912, $3,214,751.  Production  in    the Boundary  tih?t showed a   falling   off,   the  ores  being   $7,925,336   for   1913,  716,406 for 1912.  Production figures of lode ruines  for the year were: Gold, $5,627,490;  silver. $1,96S,609; lead, $5,175,832;  copper, $7,094,480; and zinc, $324,-  ���������421.   ���������  Coal to the value .of $7,481,190  was produced during the year and  coke valued at $1,716,270.  dis-  fig-  $8,~  CREDITORS   NOTICE  The business of Tuck, Chinese res-  tauranter, having sold out, creditors of  the proprietor are hereby notified to  raeetin the B.C. Restaurant, HayuesSt.  at 2.30 o'clock Saturday, August Stir,  and present their claims.  The miracle of wireless  telegraphy  - which had already conquerecl the air  and water-, now penetrates the bow:els  of the earth.   German scientists by this  all prevailing medium   have not only  located subterranean spring   and  ore  deposits, but ascertained their elepths.  Moreover,  miners  working  1000 feet  below the surface have received  wire-  loss messages   from   a point a   mile  and a half away on  the same level.  There is is an  evident future,  of immense value to  the mining  industry  in this eliscovery,   for mineral   wealth  .discoverable   by     no     other    means  will be revealed  to  man.    And with  wireless   equipment    in   mine    pits,  communication   with  entombeel  miners will be possible  in case of disaster  anel the work of rescue  made easier,  besides cheering  the prisoners   with  messages   from   home   and   friends.  The discoverery means not a little to  British Columbia where  only a  tithe  of its hidden  treasures have yet been  revealed.���������Province.  METEOROLOGICAL.  The following are the readings showing temperature, etc., for the week  ending. July 26 1914:  AT THE  MINE.  "Maximum        Minimum  03 . 3S  62 33  July 20  27  2S  29  30  31  Aug   1  72 tt  SO 45  82 46  82 44  7S ..        .     44  Average maximum temperature 74.14  Average minimum do         40.57  Mean temperature 57.55  Rainfall for the week 1.50 inches.  Snowfall                " 0.0  CORRESl'O.VDI.VG  WEEK OF LAST TKAK  Highest maximum temperatnre 84.  Average maximum do 79.42  Lowest minimum elo 33.  Ave>rage minimum do 47.14  Mean  do  63.28  CARD OF THANKS  Mrs. McKinnon and daughter, Mrs.  J. Fraser, and sons, Con and Dan,  wish to express their thanks to the  people of Hedley for their- kindness  anel sympathy shown them in their  recent bereavement.  AT THE  MILL.  Maximum  Minimum  July 20  77  40  27  84  48  28  90  53  31  94  51  30  94  56  29  93  57  Aug  1  94  57  SUBSCRIBE  FOR  THE   GAZETTE  Average maximum temperature 91.  Average minimum do 32.57  Mean do 71.78  Rainfall for the week       .01 inches  Snowfall       "       "        .00        "  CORRESPONDED WEEK 01-* LAST TEAR  Highest maximum temperature 99  Average do do 94.14  Lowest minimum do 55.  Average do do 59,57  Mean do 70.85 THE HEDLEYj ftAZBfTE -AUG',0, .1914  Sbe 1kdk$'Gazette  ��������� ���������. ... .a^ ������������������  Similkameen Advertiser.  Subscriptions in Advance'  Per Year :   "   (United State-)   .$..00  . 2.30  Advertising Rates  Jloasure'mont. 1- lines to tlie inch.  Land. Notices���������Curtille.ite.-. of linpvove-.iiunt, ft is.  Si.UO for IKI-day notices, and ������5.00 for HO-diiy  notice;*.  Transient Advertisements���������not, exceeding one  inch, SI.00 for one insertion, _,"��������� cent.s for  each subsequent insertion. Over one inch,  10 cents per line for lii-sc insertion and 5  cents per line for each sul'sequcnt insertion.  Transients payable in advance.  Contract Advertisements���������One inch per month  Sl.-fi: over 1 inch and up to I inches, S1.00  per inch permontli. To con.-tant advertisers  lakiti}* larger space than four inches, on  application, rates will be Riven of reduced  ������������������h-u-gos based.on size of space and length  of time.  W. C. MARTIN. ManacinK Editor.  full Moon  Last fjunr.  New Moon  Fiist quar.  ���������J! I.  191-1  ALU!  191-1  Sun. Mon. Tues.'Wetl. Tim. Fri. Sat.!  !)  10  23  30  ll)  17  31  -I  11  18  12  li)  _<>  (i  13  2!)  ���������n  t  14  21  _R  22  29  w.mld be considered too old fir. too  young or physically unfit for foreign  service.' But the great majority' are  in every way competent and effective.  The Irish Nationalist army, of more  recent oi igin, is drawn from four provinces insteael of one,, anel is already  numerically larger than the Ulster  l'nice. These veiluuiccrs have but recently begun training, anel many of the  units have had no drill worth mentioning, but il is said that many thousands  of them have served in the regular  army, and Mr.. .1. H. Green is enthusiastic in her praise of their quality. It  is admitted that the Ulster example  caused them to organi/.:! and we may-  expect that dining the Home Rule  armistice they would not allow the  Covenanters to excel them iu Imperial  patriotism, devotion and courage. So  it may ivollbc thatil'agrcat war comes  Riilain may congratulate lu*i-M-*lf over  tin- pnlitie.-il accicle'iM whii-h causeil  more than 200.000 Irish volunteers to  undergo through military training at  an opportune time.  THE-;STRIKE-AVERTED  Yesterday .the. . travelling, public  drew a. long breath of relief anil for  the first time iu - three weeks, gave its  undivided attention to   the  war news.  In the crisis the country at large  can baldly-be so. thankful for the  spirit of compromise which enabled  the representatives of both parties to  avert the impending.trouble.  Had the tinffic been tied up for even  a short period,,it would have been the  last calamity which the business  world could suffer. Financial strin  gency. war and iniliifeient crops in  the Middle West' all point toward a  hard winter but a strike of such magnitude as the one threatened would  have meant not '-bad business" merely but business paialysis.  WHAT SHOULD HAVE BEEN  If the Canadian aid bill, introduced in 1912, had become law three of  the strongest battleship-, that science  ci'iili! device or money could bvy. paid  for b> the people of Canada, would at  this lime have been launched and lying  in some Biilisb elock nearly really fen-  sea. Among the Dieaeluoughts gathered at Spitbead and reviewed by the  King a few elays ago, and now doubtless part of the fleet which put out to  sea under sealed orders when the  'European' crisis was imminent, was  Hi.s Majesty's New Zealand ship New  Zealand, a battle cruiser of 28-knot  -speed, of 1S.S00 tons displacement,  with engines of 4.4,000 horse-power,  and a primary armament of eigb<S  12-ineb guns. This ship was completed in .1912 and is part of the Imperial  navy. Australia hael a similar ship  built in. Great Britain at the same  time. The battle cruiser Australia is a  part of the Australian fleet unit. If  Great Brit lin is now compelled to fight  this ship woulel elo better- service to the  Empire, and oonsecjuently to Australia,  on the European coast than in -the  -Southern Seas.  ��������� If Great Britain should he engaged  : this month in a life and death struggle  the contest will not be in the Pacific  or the South' Seas, but on the continent  of Europe and in the neighboring  waters. Shoulel .Canada, Australia,  New Zealand and South Africa take  part they will send their- soldiers to  ���������Europe. Canada cannot now contribute battleseips for this war. But if  Canadian help is needed it will be  freely olfereel. anel no man who may  raise the eprestion that Canadians  shoulel refuse to concern themselves  in the fate of the Mother Country  need expect a favor-able hearing.  EDITORIAL COMMENTS   v  Western giaingrnwers do not view  the war situation with alarm. .It  means fane-.y prices for their wheat.  The "Kuropean Conceit"' is producing the most di.scortaiit notes ever  heard in tlie massed chorus of nation;;.  The war bulletins now divide- interest wit h the baseball scores.  The tlog elays is a dangerous time  to remove the muzzles from the dogs  of war.  The Parecis- Indians in Bra-til  play football entiiely with their heads-.  Any mistakes made woulel naturally  b.* "lionebeatl" play.  U. S.   First  Mail Service.  The. first record contained in U.  S. colonial history of any kind of "mail  service dates from 1677, when the  court nt I.oslnn appointed Mr. John  Hay ward to "take in anel convey"  letters, according to their direction.  It is impossible to say what the  charges wore lor this first mail service, but in 179*2 the rates wore as  follows: Ono letter, lcv-s .than 80  miles. 0 cents; between SO and 100  miles. 10 cr-nl.-; baiwec-n 200 and 250  miles, 17 cent:-: more than 400 miles,  25 cents.  A Sen-re of Humor.  The Ant���������"Whai are all those flies  on the window .-ill laughing al?  The Moth Miller���������The cat has just  put. her. i-n.v.* on the  My paper.  78 Years in Business.   Capital and Surplus $7,736,666*  OUR   TRAVELLER'S   CHEQUES  are issued in denomination's of $10, $20, $50, $100, and  $200, with the exact value in the leading foreign currencies stated plainly on the face. They are payable  without discount, so that you can realize their full value  without trouble. Hotels and Transportation Companies  accept them as cash.  Hedley Branch,  C. P. Dalton, Manager  GEOLODICAL SURVEY WORK  THE IRISH VOLUNTEERS  The suspension of Home Rule legislation will continue while the European crisis remains. If Britain shoulel  be forceel into war the Irish epies-  tion will remain unsettleel until the  struggle is over. The Ulster Volunteers, who have been preparing for another conflict, are not likely to allow  their military training to go to waste.  They have sworn to maintain Imperial  rule, in Ulster, anel it will probably be  found that they are ready to defend  the British Empire elsewhere. We risk  the preeliction that if Great Britain  shall find it necessary to call for volunteers for a European war, among the  first and most eager to respond will be  tens of thousands of Ulster Covenanters, already well trained anel equipped.  The Ulster volunteer army numbers  100,000, and must include  many who  Continued from I'affc One  These claims are situated on the eastern slope of Kruger Mountain about  one mile north of the International  Boundary line, and at an elevation  ranging from BOO to 1100 feet above  Osoyoos lake. .      . '::  The country rocks of this area include greenstones, greed, schists, and  lenses of limestone. The ore deposits  are restricted to ��������� the limestone, ��������� and  are situated at lio great distance from  the contact of the granodiorite. They  appear to be genetically connected  with the granodiorite and have all the  characteristics of deposits of contact  metamorphic .origin.  The gangue of the ores is the limestone which, however, has usually  been .-altered to a lime-silicate, rock  containing, epidote, calcite, pyroxene,  and horneblende. The metallic' minerals are pyrite and pyrrhotite, chal-  copyrite," arsenopyrite, and magnetite.  Of these, pyrite and. pyirhotite are  present in all or most of the deposits;  arsenopyrite is abundant in the Dividend workings; while, ehalcopyrite is  most plentiful in the. works of the  Lakeview. The deposits contain golel  and copper as the chief valuable  metal, and since the golel content is  higher on the Oivielend than the other-  claims it seems likely that, as in all-  jacent districts, the gold is associated  with the arsenopyrite.  As in most deposits of this origin  the ore bodies have no well defined  boundaries, but pass by a gradual  transition into low grade ore and out  into barren rock. So for us present  development has gone, workable ore  appears to be confined to the altered  limestone so that the. direction of the  ore-shoots should be controlled by the  elip anel strike of the limestone.  Faulting, however, has taken place  subsequent to the disposition of the  ore, anel in the progress of development. This fact should constantly  be borne in mind, and the direction  anel displacement of such faults carefully studied.  Oxidatiod has in general not gone  deeper than a few feet, producing a  capping of limonite anel carbonates  from which free gold can often be ob-  tained by panning. On the Lakeview  claim, however, oxidation of the ore  is apparent to a elepth of 100 feet  below the surface.  Continued, next week  tz?  Synopsis of Coal Mining Regulations  r-OALi mining rijdits of the Dominion, in  ">-' Manitoba, .Saskatchewan and Alberta,  tlie Yukon Territory, the North-west Territories and in a portion of the I'rovince of British Columbia, may be leased fora term of  twenty-one years at an annual rental of $1 an  acre. Not more than 2.5HU acres will be leased  to one applicant.   ' '  Application fora lease must be made by the  applicant in person to the A treat or Sub-Agent  of the district in'which'the rights applied for  are situated.  In surveyed territory, the land must be described by sections, or legal sub-divisions of  sections, and in unsiu-voyeil territory* the tract  applied for shall be staked out by the applicant  himself.  Kneh application must be accompanied by a  fee of S5 which will be refunded if the rights  applied for are not available, but not otherwise. A royalty shall be paid on the merchantable output of the mine at the rate of Ave cent,*  per ton .        -c"-.-, ,������!���������     .;���������::.  Tho person operating the mine shall furnish  the Agent with sworn returns accounting for  tlie full 'quahticyof merchantable coal .mined  and nay, the royalty thereon... If the coal mining rights ai'c not being-operated, such returns  should be furnished at least onee a year.   '���������  The lease will include'the coal mining rights  only,' but the lessee may be permitted to purchase whatever available surface rights may  be considered necessary for the working of the  mine at the rate of $10.00 an acre.  For full information application should be  made tothe Secretary of the Department, "of  the Interior, Ottawa, or to any Agent or Sub-  Agent of Dominion Lands..   .  W. W.CORY,  Deputy Minister of the Interior.  "M.lJ.-Uuauthorizcd publication of this advertisement will not be paid for. fl-6m  NOTICE  Certificate oi Improvements  INDEPENDENCE^ and SPAR DYKE Mineral Claims, situate in the Osoyoos Mining  Division of Yale District. Where located:  Independence Mountain, ..'*'���������  TAKE NOTICE that R. P. Brown as agent  for C. H. Cornell Kree Miner's Cortilicato  No. Ii. !)5i)78, intend,, sixty days from the date  hereof, to apply to the Mining  Recorder for a  -    " of Ii "    "  [lin in  eiaims,  Certificate of Iiiiprovcincnts, for the purpose  of obtaining a   Crown   Grant of   the   above  And further take notice that action, under  section 85. must be commenced before the issuance of such Certificate of Improvements.  Dated this 'JSth day of June, A. D. 1911.  GIVES INSTANT ACTION  P. M. Gtllespie, druggist, reports  that A SINGLE DOSE of simple buckthorn bark, glycerine, etc., as compounded in Adler-i-ka, the German  appendicitis remedy, stops constipation or gas on the stomach INSTANTLY. Many Hedley people are being  helped.           lie London DireGtoru  ���������(Published Annually)  Enables traders throughout the world  to communicate elirect  with English  MANUFACTURERS   &   DEALERS  in each class of goods. Beside* being  a complete commercial guide to London anel its suburbs, the elirectory contains lists of  EXPORT MERCHANTS  with the Goods they ship, and the  Colonial and Foreign Markets they  supply;  STEAMSHIP  LINES  arranged under the Ports to which  they sail, and indicating the approximate Sailings;  PROVINCIAL TRADE NOTICES  of leading manufacturers, merchants,  etc., in the principal provincial towns  and industrial centres of the United  Kingdom.  A copy of the current addition will  be forwarded , freight paid, on receive  of Postal Order for 20s.  Dealers seeking Agencies can ad vert-heir trade cards for ������1, or larger ael-  vertisements from ������'A.  Tlie London DireGtoru Co. Ltd.  25, Abchurch Lane, London, E. C.  ADVERTISE   IN   THE   GAZETTE  ra  If  MONDAY   and   TUESDAY  SEPTEMBER 7 and 8, 1914  Horse Eiaclngr  Rock ZDrilllng"  Foot Racing*  Baseball  SEE SMALL BILLS FOR  PROGRAMME  Grand Bail on Monday Evening  EVERYBODY WELCOME  TWusic Iby Band Orchestra  COMMITTEE  H. G. FREEMAN, Secretary A. WINKLER, President.  HEDLEY GAZETTE  JOB DEPARTMENT  WHEN YOU ARE IN NEED OF  Letterheads  Billheads  Envelopes  Statements  Meal Tickets  Milk Tickets  Ball Programs  Posters  TRY US.   WE  Dodgers, Dates  Circulars  Invitations  Business Cards  Bills of Fare  Memo Heads  Butter Wrappers  Visiting Cards  GIVE SATISEACTION. THE HEDLEY GAZETTE AUG'6- WW  THE" EAHILY, GROCERY,  Riveri/ie-iX/  Creamery  Butter  Absolutely tho best in  town. Try a. pound and be  convinced.  JAS. STEWART & CO.  I HEDL&y SHOE STORE '  X  X  X  X  X  Gooel variety of Children's Shoes  .X  Nice selection-of Men's Walking  !C cm,,....  :X  \X  ���������X  .1  :X  1  ShoeSv  Ladies Oxfords, High Shoes anel  House Slippers.  Boys' and Men's Working Boots  Boot Cleaning Outfits and dressings for all kinds and'colors  of Shoes.  X Agents for Rex Tailoring Co.  *5 Suits Cleaned   and Pressed  at  X Reasonable Charges  X '   ' ������  ���������l- '_���������"���������_-_____. _J      I T __. ��������� _ __   X  Grand  Union |  Hotel  HEDLEY,   British Columbia  X Rates���������$1.50 a Day and Up  *'jK  First-Class Accommodation.  -_������ Bar Stocked - with Best Brands  X of Liquor and Cigars  I _   A.   WINKLER,     Proprietor  ������������������*  X  X  :X  , ,������  ���������������������������-."������  -X  "X  ���������������������������x  J  X  ������������������������  ������������������*-���������  1������  x ���������������������������������������������*  t^e?^l?������^i������r0������?^8������n^^Ee^������r0������**t^*n^^������M?  -GREAT NORTffiRN HOTEL  *     HEDLEY B.C.  Bar and Table the Best.   Rates Moderate  First Class Accommodation  JOHN JACKSON, Proprietor  PflLfl6_i  Livery, Feed & Sale Stables  HKDLEY   B. C.  *' A good stock of Horses anel Rigs on  Hand.   1T Orelers for Teaming  promptly attended to.  Office of Dominion Express Gompanu.  WOOD   FOR   SALE!  Phone 11. D, J,   INNIS       Proprietor.  FMSHIING   ROD������  aricl FIslning Tackle  We cany a full line of all  goods that the fisherman  -   -    -    -    needs    -    -    -    -  Heelley Drug k Book Store  Heelley, B. <_:.  7VI. J. 7VYEH-/-VR  Expert at Digging Cess Pools and  Cellars.    Retaining Walls Built  Great Northern Hotel,  Hedley  When   Writing  Advertisers   Please  Mention this Paper.  Town and District.  l-ay'Hilliard was - a business'.visitor  to Princeton on Thursday.;   ',;,'/.-"',   ,  ,  Dolly Sinclair left.for Chbpeca em  Thursday last to visit her mother:  J. B. Brown, Indian agent of-Siini-  mei'laud, was in town on Thursday of  last week.  Game warden Schissler anel H. B.  Mausettc of Princeton are paying a  short visit to Hedley.  Miss Eva Campell returned le/ Hedley on Monday after visiting her  mother at Okanagan Falls fora few  weeks.  Mrs, A. PL Horswill returned hoihe  on Thursdry last from Coalmont where  she has been visiting friends for the  past fortnight.  Burns Bowerman who has been  spending a few days in town visiting  friends and relatives left on Tuesday  for Coppper Mountain.  ���������-���������.Father Chionel of Grand Forks came  in on Saturday:*-He officiated at the  funeral of the,late Mr. McKinnon held  here on Sunday afternoon.  Foil Sale���������Itcin ngton .Typewriter  No. 7. Gooel as new. cost $125,000 will  sell for $-10.00. Apply P. O. Box -191,  Heelley, B.' C. tf.  See McCIui-es for all kinds of sewing,  cleaning, pressing, mending or elye-  ing ladies' and gentleman s clothes.  Oltl clothes made new. Will call for  and deliver your suit.  Mrs. F. Logsden, and daughter,  Mildred, of Princeton returned home  on Thursday last after spending a few  elays in town visiting friends.  Frances Hamilton and her granel-  mother, Mrs.,Guiles-,'.returned"oh Tuesday after spending a few days heie  .visiting her parents, Mrs. S. E. Hamilton.  There will be no service in the  Hedley Church- next Sunday, but on  the following Sunday evening, August  10., Rev. Frank Stanton will conduct  the service.  . Mr. Murice C. Hill arrived ������������������ back in  town on Tuesday and- met many 'of  his old friends who were glad to see  him again. He has been back to  Manitoba on his holdidays.  Mr. A. H. Horswill returned borne  on" Saturday last from Nelson. He is  feeling a little weak from bis recent I I '  operation but expects tha't' in a few  wieks, he will be as strong as ever  again.  Mrs. Arthur Clare accompanied by  her son, Richard, anel Miss Elizabeth  Clare, left on Monday to spend the  summer.at their ranch at Needles, on  the Arrow lake's" a; few miles from  Nelson.  Mr. H. A. Turner accompanied by  Mr. Mackenzie of -"Peri tic ton passed  through town on "their way to the  coast. They were going as far as  Merritt in Mr. Turner's auto and taking the train from their on to Vancouver-.  The dance that was held in the.  Fraternity, hall on Friday eveniug  by the band was not as well attended  as on the former occasions. The  evening was too hot for dancing anel as  there was not a large crowd the  dance   broke up early.  At the time of going to press we are  sorry to report that little Ivy, daughter of Mr. and Mrs. Jack Edmonds is  not expected to live. She had got  a hold of some green fruit and eaten  it and this with the hot weather is  making it prettv bad for her.  - Emit England, a Swede, was killed  last week while runiiiug a cyotte tunnel on the Kettle Valley Railway construction on Five-mile Creek, near-  Princeton on Sunday. It was the  last shot he wis firing to compete his  contract'when he was overcome with  power gas and that with the explosion  j was the cause of death. He was buried on Tuesday.  Roy Hilliarel returned to Princeton*'  on Monday to look "after his business j if||j  there. He is feeling none too well yet  after his operation' and as he received  wore! that the man in charge of his  business was leaving he went to Princeton to get someone else to look after  it. He expects to return to Hedley  in a short time anel stay here until he  is feeling better.  Large tract of good valley farming  lanel just thrown open for free settlement in Oregon. Over 200,000 acres in  all. Good climate, rich soil, anel does  not require irrigation to raise finest  crops of grain, fruit anel garden truck.  For large map, full instructions and  information, and a plat of several  sections of exceptionally good claims,  send $3.10 to John Kecfe, Oregon City,  Oregon. Three years aU. S. surveyor  and timber-man. An opportunity to  get a gooel fertile free homestead near  town and market. 28-5  For Sale���������Loi'-T, block 2,'- townsite  of Hedley. -This-pioperty is fa good  location as it,is situated on Scott  ���������Avenue. Unci* lot's-Hurth ' of .the- Hedley Trading Company's store. Good  house' on- propi'ity.i Will" sell for  $900.00 cash or $050.00 Half down and  the balance in eight nionts at 0 percent. M. C. Kent, 1 Prince Rupert,  B.C.- ���������-..!..  Dr. McEwe-ii accompanied by Harold Townsend went over to Penticton  on Saturday in his car to meet Mrs.  McEwen who was returning home  from Vancouver after having an operation for appendicitis. They returned home on Sunday morning. Miss  Nora Lyall who .accompanied Mrs.  McEwen to the coast 11 nil stayed with  her to keep her company during the  time she was in the hospital returned  home on Sunday morning with  them.  During the past fortnight there has  been   five forest fires    raging in   the  district anel fire warden Lowe is having  a lively time of it as .he no sooner gets  one fire  under  control  than  another  one breaks out'.    There is at the  present time about 800,men  out fighting  fire and he is still looking for more. At  the time  of going  la  pie������-s .a fire  is  raging up the liver  about five  miles.  The  other    fin*.-,   that   were    burning  were at Wolfe Crej'k, McLean's ranch  one a   couple of miles from Prince-ton.  one  on   Hope  Mountoin  anel  0110   up  Five   Mile   creek.    'Nearly    the   whole j  fctritch  of  country,(|ii the other sidi-j  of the   river  between   Princeton   and  Webster's ranch has   been burnt over. I  Advertise;in the  Hedley  Gazette  and watch Results  S       rflf  Lawyer Received $10,000  For "Stop! Look; Listen!"  By HOLLAND.  roiei'S are wonderful  things. A Chit-ago publisher displays in his windows the legend, "Words are  the only things that live forever."  ���������'��������� A lawyer was once asked by   the president'of a railroad to  suggest a sign that could be  posted ut railroad crossings-  something that would prevent accidents and would also  be effective in defending  damage suits when -accidents.  occurred. I  He   suggested < the    three  words, "Stop! Look I Listen!"  He received a fee of $10,000,      (  and his suggestion was worth      i  it because those words, post-      !  ed  at grade  crossings,   prevented many accidents  Do you believe in signs? ,  And do you obey them when  you see them? Do you stop,  look and listen? "Vou ought  to, because by.watching these  warnings as they, appear in  our advertising columns you  can . ./,���������    .  AVOID BEING  SWINDLED BY   "  SUBSTITUTES.  Every advertisement is a  warning sign. It suggests  that you stop, look aiid listen  before proceeding. In other  words, investigate and thereby avoid the shoddy, the impure, Hie worthless.  Grates are extra durable. Co^l^telisvdji-  plex. y^o^grat^isthe most modern type.  an&e  will take extra large pieces of  wood���������just remove back end  lining. Ask the McCkry dealer to show you.  Sold by HEDLEY TRADING COHPANY  IS OUR CALLING DAY  E������tiJBt������!������eiHMMaZ!!WJ6ZU������iril33F2BaSm  sBuwts&di&t^vtwAMa&ggam&Eima  nen  Two Nice Patterns.  Reduced Prices  Ladies' Fancy  Collars  At 50c $1.00 & $1.25  SILK UNDERSKIRTS  Al! Colors and prices  A Big Shipment of Sherwin Williams  Paints and Varnishes just Arrived.  See Our Life Saving, Oil Burning Stove  in our window.  rlediey Trade 60., lm.  Wat>ch Our Show Windows  and See t>he Fine Line of  Goods we carry in Stock.  CREELMAN &_ LYALL  FRASER BLOCK - HEDL-EY, B.C.  $250.00 will buy a Choice  Residential Building- Lot on  Daly Avenue  Don't Pay Out Good Money for Rent When You  Can Own a House of Your Own  THE HEDLEY CITY TOWNSITE COMPANY, Ltd.  F. H. French, Secretary and Manager HEDLEY, B. C.  Si  -Hi  i  fe*  Hi  ������������5i THE HEDLEY..GAZE-TE.  ' AUG 6.' 1914..   ..  KEREMEOS, the Centre of Lower Similkameen---Famed for Fruit Growing  Town and Lower Valley.  '.I. II. Ihown, Indian Agent, was in  town a couple days last week.  (ii'iirge D. Kirby left on Pi iday, the  81st July, to pay a visit to his father  and sisters at Laconibe, Alta.  II. B. Mausette and Ben Nickel re-  turneel from the Ashnola 'after spending assesnient work on their Iceland spar claims.  Ezra Mills, has a line lot of fruit  .ladders for sale, the price of which  is bow reduced to thirty cents a  foot tor-ten a nil twelve foot ladders.  Rev. Alex  Cameron, who  has  been-|  unwell of late, left for Brandon, Man.,  oii Saturday the first,   where be hopes  to have  a  quiet   rest and  legain   hi.s  strength.  Miss A. Easton. arrived back in  lverenieos .Wednesday morning, after-  spending a lovely vacation at the  coast. While at Victoria she took a  course in domestic science.  Horace Brewer of Ollala, reports  having discovered coal very close in  but up to the present refuses to let  ���������more than another'into the whereabouts of the exact location.  S. -J. Simons, contractor on the Alex  Morrison house, returned from Vancouver Monday after spending a few  days at his home "there. He reports  things dull at the coast and many  men out of work.  Miss Cas-ie Hunter of Armstrong,  after spending a very - pleasant holiday visiting her brother Herbert, and  Mr. and Mrs. Crooker. her aunt anel  uncle, of Similkameen, left on Mon-  elay evening's auto stage for Penticton  on her way home.  The G. N. railroad have a hard  task on their hands this Week fighting  fire. The roaelniaster came elown the  line on his speeeler Monday., morning  and got together as many men as he  coulel to go out and help check the  flames. From all reports the fire  wardens anel their men are eloing their  utmost, but they are up against a  hard proposition. Their has "hardly  been a drop of vain for a month.1 The  fire is on the south sidev-of'*the river  between Bromley's and Hedley.  While Welby's car was being elriven  elown the valley last Friday, it met  with an.accident which might have  been far more serious to car and occir-  .pants hael it not been for the quick  stop by^the -driver. At Daly's bluff  the telephone wire was angling over a  portion of the road about seven feet  "'from the ground. This unfortunately  got under one of the protuberences of  the car with the consequence that a  pole was pulled down anel fell across  the car smashing the wind shield.  That the eiccupants were not hurt is  certainly fortunate.  Don't forget the elate of the Flower  Show, August 13th both afternoon  .���������mil evening at Ricbter's Hull, Light  refreshments will be served and ice.  cream anel ��������� home-made candy will be  on sale. A musical programme, and a  dance are being arranged for the  evening. The- Institute ask the cooperation of every one in the district  to help make this first llower show  a success to come and bring what  flowers you have. They may not be  prize winners but they will help to  make the hall attractive Besides those  on the following list five special prizes  havejbeen donated by the Department  of Agriculture at Victoria, B.C. Admission free.  Best display Roses $10.00       $5.00  First prize special by J. A.  Brown.  Best Table Boquet $5.00       $2.00  Firsbprize special Bank of Commerce.  BestDisplayCalfPoppies$5.00       $5.00  First prize special   by CJ.G. Keeler.  Best Display Pansies ' $o.fJ0 $2,00  First prize special by W. Coleman.  Best Display Gladioli ' $2.00 $1.00  First prize special by Rev. Cameron  Best Display Pinks $2.50       $1.00  First prize special by W. R. Hope.  Best Display Sweet Peas $2.50 $100  .First prize special by R.J. McCurdy.  Best Display Dahnlias     $200 $1.00  First special by Mr. E. Mills.  Best Display Asters        $2.00 $1.00  Best Display Stocks        $2.00 $1.00  BestDis'yNasturtiuins    $2.00 $1.00  Best Dis'y Shasta Daisy $2.00 $1.00  Best collection House  Plants $:*.0I!   .   $2.00  Best Collection  Geraniums $������.no       $2.00  Best Two Heads  Sunflower $1.00 50c  Sweepstakes    ' $8.00  The largest number of  exhibits $3.*i0  Donations   to  General  Prize    List:  Mrs. R. C.   Clark' $2.00; Mr.  Cawston  $1.00; Mr. J. J.  Armstrong $5.00:  Mr.  H. Etches $2.00; Mr: W'M. Frith $H.(J0-  Mr. O. H.' Carle $2:o0.  ROD AND GUN   FOR AUGUST  The August number of Rod . and  Gun issued byv W. J. Taylor Limited,  Publisher, Woodstock, Out., has appeared and is up to the usual'standard  of excellence inaintaineel by representative Canaelian magazine of outdoor  life. The cover cut is an attractive  one anel illustrates a big catch of tuna  in Nova Scotia, where the sport of  catching, this big fish with rod and  line is growing in favor-. The contents include many interesting stories  anel articles, among them another  canoe story "To Moose Factory by  Canoe1' which in so far as the territory covered is concerned forms a continuation of the account .given in last  month's issue of a Trip from Lake  Teniiscamiiur to Lake Abitibi. Bonny-  castle Dale gives a graphic description  of "Wild Fowling with the Kwak-  iutls" anel the issue includes stories  of interest to the general reader  as well as articles and departments  containing special information fort-he sportsman.  I F*OR SERVICE  The  Throiig-hbred   Running  Stallion  "Beautiful and Best"  (CanadianStud Book, No 237)  Will stand for .public service at  '���������The Willows" Keremeos, for  the season of 1914.  Fee for service $10.00 to insure.  Mares may be pastured  E. M. DALY  SING LEE  Laundry, Contracting of all  kinds, Ditch digging, Wood  Sawing, Clearing land, Cooking and all kinds of Chinese  Labor.  Keremeos, B.C.  _&>  -*���������*.������������������ 4--,   _-w  ���������T������.,  THEIR CLOTHES  ���������WITH  "      .     .+r,litt*\  First prize special by'R'.O. Clarke  Best Display Hollihocks $2.00       $1.00  Best Boquet Sweet Peas $2.00       $1.00  Best Boquet Wild  Flowers (by child under 10)  First prize special by G.  Emory '    $2.00       $1.0C  Most artiscically arranged basket, garden  flowers $2.00       $1.00  ���������5? S?*i  "��������� -i  ..'    ������.-i--T~ -?  The Dye that colors ANY KIND*'  of Cloth Perfectly, with the  SAME- DYE.  T**o Chnnco of Mistakes.   Clean -nil Simple.  I Ask your Druggist or Dealer. Send lor Booklet.  TheJobnson-Richiu-son Co.Limited,Montreal ,  60   YEARS'  EXPERIENCE  Trade Marks  Designs  Copyrights &c.  Any.-- -ending a sketch and description may  niSefly aaoertain our opinion free whether an  SsSflnnSorobablypatentable. Communlca.  Hon"stortotlyc-nfldential. HANDBOOK on Paten*  Sent free? oldest agency for securingpatents.  Piitentii taken thronieh Munn ft Co. receive  mu.UA notice, without charge, to. the  jfc-���������������_.__������������������**_ _.    _nr-������.__������-.  A handsomely Illustrated weekly. Lnrgest clr-  ralatVon of any solentlflc journal. Terms. ������3 a  ���������ar;Ifour months, *L  Sold by all newsdealers.  MONN & Co.36,Bfoailwsy' New York  Branch o7__e. (TH V St.. Wasbl-aton. D. O.  KEREMEOS-PENT-1CT0-I'  TUUEDDLB'S  Tweddle's  cars  are,;. comfoi-t-  able.    Tweddle's eliivers  are experts.  No delays. 'Ni> ace-idi-nts  Autos leave I'enticton every niorn-  inft to connect with trains to Hedley.  Princeton, I!oaIniont,Oroville and  all Honndary points. '  Leave Keremeos tor I'eiitictoii ,on  arrival of Great Northern trains   ���������  Fake- single $0.00  "RETU-tN $11: CO  l'aggagccarried..Commercial trunks  arranged for   '  Break' I lie monotony of train' and  boat trfiV.el and,take- nn auto trip.  When  you -iirri-. 'c at Te-iiticton or  Kercmccs ask for  TWEDDLE'S AUTO STAGE  Cars Call a.t all I lotcls  -S I ll I< ������  Laige Assortnii-iit 'o'f cboit-e Silk Dress  'Goods, Silk handkerchiefs e-tc.  for sale ;:t l i}_. Ii I prices  TOnAlY SING, Keremeos  H. C N-; ETCHES  is Agent fen-1 he. lleilh-y Gazette in  "Keremeos and ���������i'lilliurizi-il to book  Subscriptions and take  nrelcis for-  job work and-adve'rti.-ing.  POST OFFICE,   KEREMEOS,   B. C.  WE'VE GOT THE BUSINESS  AND THERE-IS GOOD REASON WHY  If we Avere to be here to-day and pack up  and go tomorrow-we-could, perhaps afford.,to  run our business along:-slip-shod, .-lines.- We  are here, however, to build a business! This  we intend to do by stocking high-grade  goods and selling at alow margin of profit.  See our superior line of Goods  for Spring.  FRANK   RICHTER  ESTATE  NOTICE  SIMILKAMEENLAND DISTRICT  niSTKlCT'OK  YAMS'  TAKE notice that I, Alfrcd'H: Rowberryof  ���������*��������� luiirviuw, R C.. occupation, fni-iucr, intends  to apply for permission to purchase tho following (loscribed lands:���������  Commencing at a post planted at a- post  about 8(1 chains West anel ahout 20 chains  North" of the N.W. corner of Lot ;6i)8s; thence  West 20chains, thence South 40chains, thence*  East -20 chains; thence North'"4(1 ��������� chains, .and  containing 8i> acres.  ALlt'KED H.  rtOWBKUUY  25th April, 1SIH,  NOTICE  SIMILKAMEEN LAND DISTRICT  niSTIUCT. OK YAM"  TAKE notice that I. Halliburton Tweddlcof  Keremeos, B. C, occupation, Hotelkeep-  cr, intends'to apply for permission to purchase  the following described lands:���������  Commencing at a post planted about two-  miles north of lot 3_07, thence north' 40 chains;  thence cast forty chains: thence south forty  'chains; thence west forty chains to point -of  commencement and containing one hundred  and sixty acres.  Hai.i.ibukton TwKDnu_.  April Kith. 1914. 21-10  ���������PP"   Subscribe for the Gazette  jgjlpiiiPliili_3P  Let the Buyer Beware  FOli centuries the principle of "Let the Buyer Beware"  ���������-"Caveat Emptor"���������ruled the world of business.  In f_ict, it was not a principle���������but rather a lack of  principle���������yet it held sway everywhere until a decade  or two ago.  When a merchant quoted a price, he made it high  enough to stand almost unlimited whittling, and yet be  profitable-���������to him. When he spoke of quality, his fingers  were crossed, and you were not expected to believe him  ���������-���������unless you wanted to very badly.  .-, Buying was a-haggle���������unless you  Were a hardened haggler you came out  second best in every deal "Caveat  Emptor"���������it was up to you. There  was no confidence between buyer and  seller.  Business���������once an aggregation of  deals���������has "become the living embodiment of ideals^  ' Advertising has helped, because  Advertising creates confidence in the  Buyer and proves theseller's confidence  In his wares. Confidence has eliminated the haggle.  'You see business confidence is a  good deal like capital, in that it accumulates like savings. The grocery-  consumer's confidence in a town will  be on deposit chiefly with a few capable  square grocers; and. dry-goods confidence, jewelry confidence, and so forth,  are massed in the same way.  The retail merchant doesn't lock  this confidence in his safe. He deposits it in turn with the wholesaler,  who passes it on to the manufacturer.  And the manufacturer, to make the  circle complete, must give confidence  to the consumer.  The manufacturer with goods to  sell must draw upon all these reserves  of confidence. He must demonstrate  his own fairness in dealing, his integrity in maintaining quality, his  willingness to put principle before  profit.  Advertising is the means through which the manufacturer makes this demonstration to you.  Advertising has given personality to commodities, so  that you now recognize your."friends" among soap, tea,  or collars, as readily as you recognize your human acquaintances.  Advertising fathered the "money back" principle, and  has made buying a pleasure instead of a duel of wits.  f Advertising has spread the one-price policy-^���������erased  "Caveat Emptor" from the language of business, and  made buying safe to entrust to a child.  Advice regarding your advertising problems is available through  any recognized Canadian advertising agency, or through the  Secretary of the Canadian Press Association^ Room 503  ���������������������������-��������� Lumsden pldg., Toronto.   Enquiry involves no obligation on  your part���������write if interested.  Biyi^iiia^^


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