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The May Retailer May 31, 1927

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MAY, 1927
Light KraM
AN 100 . B. C. PRODUCT.
Now that the Highest Grades of Paper Bags are being made in B. C.
be careful to always specify the B. C. Brands.
"WESTERN" Manilla Quality.
PACIFIC'—1-itilit Kraft Quality.
'COAST'—Heavy Kraft Quality.
' HITONE'-Wliito Sulphite Quality,
Manufactured in British Columbia by
Bartram Paper Products Co. Ltd.
Sole Agents for British Columbia:
The Norfolk Paper Co., Ltd.
l,,m M.n„. **one ******* 7868 and 7869
Htavy Kraft
■read atrip*
Whit* Sulphltt
Nineteenth Year.
lOe per copy; $1.00 per year Piper Mills:
Lachut* A St. Jtromt
Manufacturtra tmet  18?0
One of the things that help to make ..,, good itor,
service is thc itrcngth ami appearance of pap,, bap
i ♦
MiAufaetarers of
for   Wholesalers and EeuUert,
Phone- Seymour 781
The New
A Million Bubbles
In Every
- 24 -
Large Packages
to the Case
8tngIr Cases
6 Caae Lota
10 Caae LoU
25 Caae LoU
$4 80 per MM
$4 75 per cnnc
$465 per im-'*
$4 55 per MM
May be Purchased with othc
Royal Crown lines to make U]
quantity prices
Savea you time when customers ask for "Fresh Roasted
Coffee." Thai's exactly what Nabob is. The vacuum tin
keeps the flavor in—you sell it "fresh from the roaster."
Kelly Douglas & Co. Ltd.
ItUbUihtd U90
Our Motto i# " SERVICE
We eaaBot offer to sell yon foods cheeper than say other firm is in a position to do, but we OAM
give actual facts to prove that it Is
to deal with us
Wholesale Grocers
Firat Quality packing houae producta put up by P. Burna A (to.,
Limited, which means they are the higheat grade, alwaya reliable,
and without equal on thia market.
Pe Burns & Company, Limited
v.   ■'•*;
T^AZOLA has an unequalled reputation for its Purity
* * and Economical Value. It can be used with great
satisfaction, in place of lard, butter, and other cooking
fats; and it is preferred by many even to thc purest olive
oil for salad dressings.
This is the Big Season for MAZOLA. Order now from
your jobber and display it in your store for bigger sales.
With which It Incorporated tha B. C. TRADE REVIEW.
Published 20th of every month.
official oroan or bc. board
A MONTHLY JOURNAL published in the interest of Retail Merehan-
diiiug and the Development of Commerce in Weetern Canada.
SUBSCRIPTION RATE: Ont Dollar Per Year, payable In advance.
Advertlelag Raise oa Application
When apace reserved final forms clone 12th of month,
Suite 101-2 Merthanta' Exchange Building
TaUphona Say. SSS1 Cable Addrees-Shlpptng—All Codea
Editor. J 8. Morrtaoo W. N. Code. Buaineaa Manager
F. Talleraall. Advt. Manager
Entered at Ottawa aa Second claaa matter
Tha following represent W. M. A. tranches
In tha Provlnca of Britiah Columbia:—•
Armstrong A. Smith, Pre*.
Cranbrook .....H. R. Hlnton, Sec.
Fernte  Norman Suddaby,
Kamloops A. C. Taylor, Pree.
Lytlon B. Rebagllatl, Sec.
Nanaimo ..„N. Wright, Sec.
New Westminster.....
and Fraser Valley...D. Stuart. Sec.
Revelstoke F. G. Bews, Sec.
Vancouver C. Dallas, Sec.
VOL. XIX. No. 9
MAY, 1927
The R. M. A. and its Influence at Ottawa
There are unfortunately wrao merehanta, who, up*
on being -inked to affiliate themaelves with the Retail
Merehanta' Ajwoeiation, are wont lo belittle the re*
miIn uf A'isoeinlioii endeavor, «(aiming that the pow*
era that In*, at Ottawa, pay but Htlle heed to the num*
•Tons delegations which await upon the various government department-* to lay their views before them.
In ease sueh a elitim ahould Ik; put forward iu eon
notion with the reduction iu luxation announced iu
'his year's Budget, the remarks of thc Hon. Mr. Robb,
Minister of Finance, printed below will go far towards eor reel ing it.
Hitherto it haa been diffieult to obtain any definite statement from the legislators of the country that
reduction in taxation or changed iu legislation are
tho direet result of retail merchants' views expressed
through their Association, but the assertion of the
Finance Minister on the floor of the House of Commons, that he wan largely guided by the representations of K.M.A. delegates in reducing the Sales Tax
gradually, for the reason that the smaller merchant
was unable lo absorb it all it onee, gives sufficient
evidence of the importance of the activities of the
R. M. A. at Ottawa.
The following ia an exeerpl from a recent copy
of 'Hansard," the official report of the House of Com*
moiiH debates:-
Mr. Hold):
"1 think 1 can prove to my hon. friend that it is
not in thc general intcresta of tho people he repre-
«enta in parliament that we ahould take the whole of
Ihis sales tax off.
"There are throughout  this Country many mer
chants—in fact hundreds, even thousands |»f merchants— with their stock bought. They have bought
that stock on the basis of the sales tax as it exists.
If you wipe that sales tax of at one stroke you do a
great injury to many small merehants, particularly
small country merchants, throughout Canada. I am
convinced—1 am free to admit it now—that in 1924
when we reduced the sales tax from six per cent, to
two and one half per eent. we mode a mistake. Wc
made a mistake because wc placed many small merchants throughout the country in an embarrassing
position. Letters came in to the department from
all over ('anada asking for a rebate, and telling us:
We have bought our stoek; we bought those stocks
of boots and shoes ou the basis of a six per cent,
sales tax, and you have at one stroke reduced that
sales tax to 2-$ per cent. To that extent you have
taken away our profits. You have placed a competitor who may come nnd open a store right opposite
to us in sueh a position that we arc not able to compete with him.
"I suggest to my Hon. friend that if his amendment is adopted he will be doing a great injury to
many merehants throughout this country. In proof
of that 1 have the statement, prepared after very
careful consideration, of the Retail Merchants' Assoeiation. 1 will admit at once that the large depart-
mental stores that get rid of their stock quickly might
look with favor upon this amendment, but the country merchants will not regard it with very great
favor, because, as the Retail Merchants' Assoeiation
represent to us, there are hundreds and thousands of
merchants throughout the Dominion who say they enn- THE   BETA ILER
May, 1027
not afford to absorb this reduction of the sal^s tax
all at once.
"Now since thc budget has been brought down, to
be accurate no later than the day before yesterday,
a delegation of the retail merchants came to my office
and said: Mr. Robb, you were right in inakin-
gradual reduction. We can Miami that, we can a!*
sorb it. I say right now that the policy of th* government is, in so far as possible, to get rid ,,- •(,*,
sales tax gradually."
wholesaler! and retailers, who have spent a gnat deal
of time ami thought in helping thb work along Credit
is also title to the very aggressive organisation m I.on
don and to W. .1 MeCully, president of the Ontario
Provincial Hoard of the Retail Merchants' Association. Very Kttle progress was made in our negotiations
with the non -mem her* until the Toronto Polio Com«
mittee approved lhe dual priee plan Thi* policy huh
adopted oil the gonial broad ba*i* that th<- average
eost of serviee. ineliiding credit delivery, was nboul
5 per cent, and OU this basis their negotiation-* were
Progress Reported by President Crowder
of Canadian Fair Trade League
Many Manufacturers Hard to Convince That Lower Prices of Non Service Stores Should Hot be Recognized
-Resale Prices Named But Not Maintained by Contract Are Occasionally Out.
KN a review of the first year's work of the Canadian
Pair Trade League, President J. T. Crowder reported 3,700 retail members, practically all wholesale grocers in Canada and 32 manufacturers. At the
]|)2G convention he said that the two main resolutions
of policy expressed a desire for the manufacturers
(first) to establish a minimum selling priee and (second) to discontinue the policy of supplying premiums
with their goods. An organization of this character
nation-wide in its scope, would naturally move slowly
yet, but even with all the opposition and natural disadvantages, the one-price policy had been moderately
successful. Even in Ontario, where competitive condi*
tions were particularly keen, such products as I X L
"Sweetheart Brand" Products; Phenix Cheese;
Suowflake Ammonia; Interlake Tissue and others had
been able to show a satisfactory sales record.
"The Palmolive Company of Canada Oil their own
initiative," said Mr. Crowder, "set a minimum price
policy which has lessened price cutting on their pr -duet
to a marked degree. The co-operation of nine manu
fnettirers was considered very necessary to the sue.
cess of this movement: R W. Gillett Company, l<ever
Brothers. Procter & Gamble, Canadian Shredded
Wheat, Kellogg's Corn Flakes, Canadian Postum Cereal Company, Quaker Oats Company, St. Lawrence
Starch Company, and Canada Starch Company. The
officials of these organizations have been interviewed
repeatedly by committees of this organisation and
satisfactory progress has been made.
Manufacturers Admit Something is Needed.
'it is openly admitted by the manufacturers that
it is desirable to have a trading policy which will af-
ford the retailer and wholesaler a reasonable margin
nf profit. The chaotic condition of the trade and the
Fgreat variety of difficulties confronting the manufacturer make it difficult to adopt a policy whieh will
be generally satisfactory. One of the first compan-
ies to make a national experiment was the E. W. (J||.
lett Company. Thc details of their plan are too well
known to need any mention here. The manufacturers
of Lux, Kellogg's Corn Flakes. Shredded Wheat.
Shirriff's Jelly Powders and Marmalade, Beekist
Honey, Certo, Campbell's Soup and Muffetts have
all made an effort during thc past year to improve
conditions on their lines.
Dual Pries Helps Make Progress.
"A great deal of credit in this connection is due
to the members of thc Toronto Policy Committee, both
J. T. Crowder, President Canadian Fair Trade Leagu*
conducted. When it is realised that in some Instance*
certain large distributors in Toronto carry from W
to 70 per cent, of Ihe merchandise of certain maniilV
turer*. it is easily recognised the difietilly there would
be to establish a fixed policy aatiafaetory to all con
"When the Oillctt policy waa first announced, eon
siderable diNsatiNfaetion waa expressed by the ao-call* *■
'service grocer' for the two-priee system and a d<l
gation of retailers waited upon the principals of th '
company to discus* that phase of the business. Whet!
cr the two price policy will eventually prove to be
solution to the difficulty may be debatable, but thn
Js no question but that the old price cutting on Mat'
Baking Powder, whereby it wa* sold for le** than r<*
price, has been ended.   The eompany report* the y<ia»* Mav, 1927
|'i.:i; as being very satisfactory even with all the turmoil and trouble of establishing the new selling plan.
Special "Weaks" Successful.
I Mn ing the year the organisation had co-operated
with different manufacturers to stimulate sales campaigns on price maintained goods. The thst took place
(iilv last fall with Suowflake Ammonia, lu Novem-
In i a window dressing campaign for IMicnix Cheese
was arranged and they were successful in obtaining
promises of more windows than the eompany could
dress. During the Palmolive Week in January, two
thousand post cards were returned to head office,
pledging the co-operation of those retailers with the
I'ulinolive Company for that week. A l.ux Week was
Arranged for Lever Brothers iu March. Owing to the
price cutting by certain chain drug stores, the demoralising effect upon the "week" was very disturbing,
M-t the organisers, iu going about the city, reported
a very favorable attitude on the part of the retailers
Ioward Lever Brothers for the stand they hatl taken.
During the past four Weeks, the I X L Spice & Coffee
Milts, of London, had put on a special introductory
campaign for 'Sweetheart Brand" Jelly Powders and
were successful in placing three hundred gross with
the trade iu Toronto on a straight maintained price
policy at the end of the season for that commodity, in
spile of sales campaigns by other manufacturera at all
kinds of prices.
Dependa on the Distributors.
The success of this organization and the price
maintenance movement generally." stated Mr. Crowder, "depends entirely upon the amount of sales support the distributor** are prepared to give to the manufacturer who establishes a selling price. If a company
likr the Phenix Cheese Company or Kellogg's or Lever
Bothers decide lo establish minimum prices and the
I rade continues lo feature competitive lines that have
a wide-open priee policy, it will be utterly impossible
for the price maintained goods to obtain successful distribution and. consequently, the manufacturer will no
longer hold that pulley and will allow his prices to be*
eomo cut .
"There is another side to Ihe argument, If. for
example, the Kellogg Company establish a price ou
their com flakes and the Quaker Hats Company does
Hot, and if the Kellogg Company get the active support of the wholesalers and retailers, the Quaker Oats
Company would be inclined to follow Kellogg's exam
pie, If the sales of the Kellogg Company fall, the
other breakfast food manufacturers would naturally
conclude that Kellogg's hml made a mistake and they
Would avoid making the same mistake. It is absolutely
essential that the retailers and wholesalers stand by
I be manufacturers who stand by them.
"Our year's work has had its disappoint ments as
well as its successes, The apthy of some retailors is
'•aid to explain, and when our organlsora call n-poti
them, some of tbem say: 'You get all the other retail-
01*8 to join and then I'll join*; or 'The wholesaler
ahould do ibis'; or '(let the manufacturers llrst and
Ikon get the retailers.' Some of them say that they gave
♦•r> to help thia organisation a year ago and they fig
»»re Ihey should not be called upon to give any fur*
Iheir financial assist anee until all the priee cutting is
slopped.   Tbe retail trade of Canada is in its present
(Continued on page 33)
Grocer Blake--I'll bet
he steals the show again!
1*11 be calling on George Blake nest week,
and I'll wager that before I aee hia windows 1 can tell youlust what he'll have
displayed In 'em. There'll be Sun-Maid
Nectars and Puffed raisins, gelatin, chocolate, corn starch, flavoring extracts,
canned milk, and everything else that
makes puddings.
For Blake is going to steal the show again
—unless I miss my guess. Every big food
products advertising campaign that
breaks in his town Blake welcomes as his
very own—and he certainly gets more than
his share of the results from it.
This month, Sunland advertising in
Canada is featuring raisin puddings
Magazines that go into small town and
farm homes; magazines that go into city
homes carry this advertising. In some
cities full-color posters repeat the tempting message.
So Blake, foz that he is, has doubtless
filled one of his windows with pudding ingredients, with cartons of Sun-Maids featured to tie In directly with the advertising. And I'll gamble that he's also told
his clerks to drop the hint personally to
his customers by putting the simple question: "Some Sun-Maid raisins for a pudding?" op
Maybe George Blake hat nothing on
you. But If he has, why it's easy enough
to "steal his stuff" and "steal the show"
in your own community 1 The Sunland
service man who calls on you can tell you
more about how to do it; ask him.
Ma\  I92*j
Lake of the Woods
Milling Company
Makers of
The World's Best
Daily Capacity 14,200 Bbls.
B. G. Offiees and Warehouses:
1300 Richards Street 1614 Store Street
A Bayers' Test of Pork & Beans
The content* of rljrhl or i«*n tins of aaftortcd bun,!- wort
1*1 led on platm. the UM hidden under fl-ach plate, Identify*
Inn lm origin —>Votn plate to plat* each taster »>»■ u,,i it
wns no »urprt»<* that <'LAKH'S *<--rured the unnnlmou* ».-nti(t.
Tht* story will b** t**ctsnnU\**A by the buyer* (ireteai
Your customer* appreciate tin- quality. th* quantity *i,,\
(he priee of CLARK*! IN»rk * lk*n* - lit* brand which lu*
popularised ihi* dl*h In Canada
Pdsh It alon* and l^i the CI.AKK Kitchen* help um
lo more -"nl-■** niuI mor** prollls."
W. CLARK Limited. Montreal
Establishmtnls   at   Montreal,   P. Q.   St. Kami,   P. Q    and
Harrow, Ont
Don't pour it down the drain. My
using Sealright Containers you can
dispOBO of thc liquid when selling
pickles, Oysters and Liquid Foods.
Those containers are 100 per cent
leakproof, spill-proof and enisli proof
and will more than save you their
Aak our Traveller for Samples sad
Saiti, DandsH
Peter Rabbit Peanut Butter
Costs No Mora But Soils Footer
Kely Confection Co. Ud.
1100 Mainland Strati
VANCOUVER, ■• C. Ml)*,   l!«
Need for Greater Efficiency and Economy in
Operation of Wholesale Grocery Business
Tlif question of efficiency iii the distribution of
foodstuffs has been occupying the attention of lenders
in lhe wholesale grocery business for sonic consider
nhli- time, nnil in Ihe opinion of the most critical cv
p. it-, there is wanton waste of expense in ope ration
which is addiiiK to llie cost of merchandise.
This can have no other effect than to handicap the
retail groeer in hia efforts to compete with the chain
nml until order houses, also placing the jobber on a
false economic fouudulion, which must inevitably result iu milking it impos-sibb- for him to hold up his end,
aiul justify his existence on the presenl basts.
Ourselves-, we do not lay the blame at the door of
th, wholesaler, retailer or the Jobber's sslesman, but
rather on lhe system which ns been allowed to exist
over a period of years, ll in obsolete, wasteful in the
extreme, and ahould not be allowed to exist if the
grocery loisinevt ta to be placed upon a more stable
mid economies! foundation.
If the rank aud file of retail grocers are to be
plaeed in a position where competition with the chain
Kj'Rtema ia possible, if the wholesale grocer is going to
function properly nnd remain in business, steps must
Ix1 taken to -liminate wasteful methods in distribution
The Jobber1! overhead enn be very materially re
luted by the elimination of waste nnd more efficient
No doubt the nasertion will be challenged, but bt
deference to ita correctness we do not hesitate to state
ilint the retail grocern nre buying from too many Job-
hing houses. It ennitot be denied that this adds to
•■H**ts For instance, when live, or more jobbers1 salesmen call upon a retail grocer, their aalai.ea must b>'
charged to the price of good* purchased. The fact tha*
five or more delivery trucks, only partially loaded, rail
at the average grocery atore, live or more warehouse
tews nre required to fill the orders, five or more book
keepers, credit men. billing elerks, etc. etc., arc required to complete the trnuHnetion. it cannot result
otherwise thsn in higher operating expense ftir thc
jobber, which the retailer muat pay. Salaries are the
principal itcma of expense in the wholesale grocery
The average order taken by the salesman is entirely
ioo amall, due to lhe fnet lhat the grocer's buaineaa is
tpllt up among too many of them,
In order to maintain anv kind of volume, the job*
bar must have one. two or three thousand customers on
his books. If purchases by the retail grocer were con-
rent rated with one or perhaps two lobbera. one t.)
three hundred grocery customers would supply equal
»f not grenter volume, thnn from ten times the num*
ber as at present
The nvernge grocery salesman rarely sells more than
150,000 in anv year. At four per cent, of sales his in-
eomo in *2.000 groan. If concentration of sales aroona
«»few retnilern provide*! a volume of $$00,000. he would
make M.000 n year nt two per cent. Double that to
♦4U0.00O, nnd he could make the same return at one
per eent.
Salary expense in other deportments eould be re-
uUeod appreciably, and the saving thus effected could
bo passed along to the groeer in lower pricea. He
could then sell to better advantage to the public, and
make stronger competition for the chains, while the
jobber would hnve a lower overhead, and still make a
good protit—better than he makes at present.
As we see it, the wholesaler and the retailer should
work togteher strenuously along these linen. It will
help both beyond question, nnd the urgency of the situation demands this co-operation. The retailer must
also do his part in eliminating wasteful methods, whieh
he is paying lor in the end, and if the jobbers will not
come clean, when it is their interest to do so, there is
little prospect for their future existence, and well-
managed retailer-owned jobbing houses will displace
them. The solution lies in retailers and wholesalers
working together on this problem for their mutual in-
Iciest and protit.	
World Consumption Shows Rising Tendency Offsetting
Probable Lower Production.
Sugar is in a stronger position statistically at thc
present time than at any other period in the last two
years, and indications point to increased acreages for
1927*8, according to figures recently made public.
The outstanding featur.es of the .situation arc:
First, an estimated world erop of raw sugar for 1926*
7 5.3 per cent, below that of 1925-6, and 1.9 per cent,
under 1924*5; second, an increasing tendency in world
consumption, and third, a price level which nt present
is considerably above that of last year.
The limiting of sugar production in Cuba for 1926-7
has been an important factor in the present priee situation, Low crops in .lava and ('-/.echo-Slovakia, and
the almost absence of production in Sweden have also
contributed to maintaining the price level, Thc short
world crop was somewhat offset, however, by the fact
that stocks on September. 1926, were 38.4 \t*r cent,
larger than ou the same date in 1925.
It appeal's now that stock figures for September 1,
1 *l*JT. show considerably shorter supplies on hand than
on that date in 1926. In consideration of th*-,*** facts,
it is probable that present price levels may be expected
to prevail until some estimate can be made of the outturn for the 1927-8 season.
Priee Trend Upward.
For the eleven months ended February 28,1927, the
trend of sugar prices hns been consistently upward. Thc
average price of raw centrifugal 9G per cent, polarization at llavanna during March. 1926, stood at 1.977c.
The average for .lanuary. 1927, was 2.94e., the highest
since December. 1924. when the average was 3.260c.
The 1926-7 world sugar erop is estimated at 26,-
248,000 short tons, against last year's record erop of
27,715,000 short tons. Production during the last two
poisons has been unusually heavy when compared with
earlier years.
The most outstanding factor in the reduced produc.
tion situation is the limiting of the Cuban output to 9'L.
per cent, of the estimated crop, giving an outturn thia
year of only 5,040,000 short tons.
Among cane producing countries, Java reports ex- 10
May, 1881
Trade in Home Pr
Builds Home Prosperity
and home prosperity means better business for you.
When Canadian industry can give the
same quality at the same price as foreign-
made articles, why not give the preference each time to the home product?
You will help your own business most
by so doing.
fL       f J
The Improved
A Screw-top Jar with sanitary
glass top. A favorite with
The two jars are made in Canada, by
Canadians, for Canadians. There are no
better manufactured anywhere. Specify
these when ordering from your wholesaler.
MONTREAL Mav, 1927
,.,.||, nt prospects for n good crop this season. The acre-
a.., devoted to cnne has been increased from 445,(KM)
;„■!■• h to 457,-tHH) serei for 1927. A new variety of cane
,,i aii improved quality is being widely planted, ami
with favorable conditions a crop larger than thc record
,.i 1925 may be expected.
Stock Figures Decrease.
llu record world sugar rrop of 1926*6 resulted in
unusually heavy stocks remaining when the season
rlused "n September 1, 1926, Owing to the acceleration of the rnte of consumption, however, the indies*
11 us arc that the slock figures for September 1, 1027.
will lie considerably under those of n year ago,
The Kuropciin sugar beet acreage is expected to
■ ', iw .m increase of about ten per cent, over that of
last year according to nn official estimate. K. 0. l-icht,
ugnr static) an of Mcgdchurg. licrmany. who states in
,, recent monthly report that iu all European countrica,
,.,'h the exception of Konmanin and Poland, efforts
an heing made to Increase beet sowings.
We were very much interested in the pointed bul
Ictin issued by J. II. McLnurin, president of the Ainer-
ienn Wholesale Orocers' Association, in which he stat
ed that a new ern wns in the making for the whole,
sale grocers nnd thnt they were tiring of being the
.•'•at for the manufacturers in handling branded mer*
chandise on an suction basis whereby tin- specialty
orders are given to the jobber making the lowest pric
•ul nf course, it is detrimental iu the cud for any
jobber to handle orders on the basis he named, but to
expect list in these duys is preposterous if the retailer—the jobber's bread and butter—is to be kept
in business.
The wholesale groeer does not seem to understand
that his future ability to stay in business and prosper
is predicated entirely upon thc ability of the retail
grocer to cope with thc chain store. What avail is it
lor the jobber if lie made 12 or 20 per eent. on sales*
if thereby his sales dwindled because the chains displaced the independent retail grocers through the add-
• d price advantages whieh they would have! Would
that not handicap thc retail grocer still more? No,
what the jobber must concern himself with is how to
cut thc cost of merchandise to the retailer ao he can
get the business and the retailer hold hia own with thc
chains. Put the grocer out of business through too
wide a spread between what he pays nnd what thc
chain store pays and the jobber ^ill be a gone goslin
as well.
Mr. McLaurin says the jobbers are tired of getting
volume nt the expense of prolit to which we reply it is
also out of the question to get profit at the expense of
volume. If prolit is the only thing that will keep the
jobber in business and this profit must be obtained
from the retailer to the extent that he cannot compete
with the chain stores, it is perfectly obvious that thc
retail groeer will hnve to devise other means of get-
ling his supplies to place himself in a position where
h«- can hold his own nnd opernte successfully against
I hi' chain store invasion. The jobber has a perfect
right to make a prolit, but, if in order to do so he
makes it impossible for the retailer to tnke care of him-
>clf as against thc chains, how long will thc wholesaler
have cither protit or business?
The best way to ensure
a market for a product
is to put
into it at the factory
IkrVi Hut-Mr, N.B.
15,000,000 tins sold
each year 12
nnmaii (MMiMntA- -alrkiita-yi'kon
y i
a wonderful NEW Product
bearing the unqualified Guarantee
of ils Makers
r^iwmi.uii     yv
T—SSaanaam   i ~  >.
*.m ,** v.<... nun
**** **,t»n*** ".,&**. ,,OJ*
Sam**-*, m*.        l***m* '*.*
Some of the
Products in the
Quaker Line
Quaker Onto
Quick Juaktr
Aunt Jemina Pancake
Aunt Jamina prepared
Buckwheat Flour
Quaker Corn Flakea
Quaker Puffed Rice
Quaker Puffed Wheat
Tllleon'a natural Bran
Quaker Beet Cornmeal
OME-BAKERS have become enthusiastic ovrr this
new Cake Flour, It is giving tbem ttghtor, better
Hikes and ensure* them against cake-baking fail-
Two years of congtaiit experimenting have produced
Cake Flour from Ontario winter wheat. To it is added
a small quantity of high-grade potato flour to keep the
cakes fresh longer.
The package is attractive popularly priced—and backed with the reputation and guarantee of its makers, the
largest cereal millers in the world. So confidant are we
of the superior baking qualities of Quaker Take Flour
that we authorise grocers to refund to the customer the
purchase price of any package whieh does not give complete satisfaction.
Quaker Cake Flour already has proved it is going to he
a big seller. (Vises of 12 packages, He sure to get a
case from your jobber.
T1* Quaker Qtts  Company
Vancouver, Hay 13, 1927.
Sugar.—Tin* sugar market lias firmed up con-aider-
.ii,iv in the last few weeks, an advance of 10 cents
hav in** tttkeit plncc since our lasi 'issue, and with it
\,rv lirm raw market prevailing and the lu-nr ap*
preach of th*' fruit season, indications are that further advances may bo expected in the near future,
Dried Prulta.— Scedloaa Thompson raisins have
liven very scarce on Wholoaale Row thi past tow
weeks, ami with lha majority of (retail merehanta
i-lentied up shipments arriving will ho distributed very
r ipidly, Pricea tire alao firming up considerably and
duck* coming in will rust from |*ji . io 13c per lit
ns jiu'iiihHt  \\\*_  previously
Wholesalers also report evaporated prunea going
into conaumption very rapidly, many Rises heing uu
lirmntrabie at the present lime.   Mow,-ver, priees n
main about tin* snine ami further arrivals are expect-
nl, which should take rare of the demand until tin*
-smaller fruits nr»* again on thc market.
Domoloo Molasiei. — This particular brand has
i»in unproeurnble for the past conple of months. Imt
a shipment haa just arrived whieh will take eare of re*
quiremeuta for the time, and i* iiated at the following
priceai 24 ~* friction lid. al |8.T0 per eaae; WA 3«
friction lid, nt ♦8.05 per eaaej 12 Ba friction Ud, al
IR.70 per eaae; 8 10a friction lid, al |6.56 per eaae.
Tea Market—official figures from the Board of
Trade, Loudon, England, show that the stoek of ten
in thai country at tin* end of March thia yrar exactly
'lie same aa at the Hid of the same month last year.
The report at the end of lasi year that there was a big
excess of ten may hnve been the ease, but the situation is now very changed.   I wist June at the opening
of the Calcutta market, priees were very high. Al-
though it is not expected the market will open unite
-■' high an last season, there is sufficient reason to
believe that prleea will be higher than tiny are today
Thr loeal market ahowa little aignti of Hfe, Apparently buyen nre waiting for primary markets to
open again hu that ibev mav govern their nets accordingly, It in generally felt thaf the world's supply is more than plentiful for all needs However
Recording tO fl ruble whieb tbe India Tea Assoeiation
"f London received from Calcutta recently, the erop
Ih not coming along as well as it might "Weather eon
■litioiH vary in nil districtM" the ruble stated. "While
Reasonable in some in others anticipated thai early
Kcanon is not fulfilled; outturn to date considerably
under last yenr."
A report  from a London exchange- confirms tbe
••trehffth of the good daaa Of India teas.   "Most of tbe
Darjeellug erop," it stated, Mhns already been sold,
and biub prices were attain readily paid. Most grades
have tended denrer. the execution being commonest
-■■nl stalkv descriptions, which are salable only on
rather easier terms. Closing invoinecs of tbe season
from Assam nre being offered ami verv satisfactory
'nice-* hnve been nnid for nil useful quality. All use-
foi liquoring grades nnd line teas sold extremely well.
64% to 184%
Some timt ago we made *n Invettleatlen throughout
the Dominion to nnd out how often retailors turned
their stock* of Palmolive. We found that tht avaragt
number of turnover* waa eight. Tht smallest wt found
waa four. In other worda. retailers sold out thtlr stocks
ot Palmolive and bought again on an average of fight
timet a yttr.
Retailers who sold their stocks of Palmollv« at 3 for
3*k. made on each turn of stock a gross profit of
1ft-:. And since the average turn of stock Is tight,
the yearly gross p'ofit on this Item Is • x  16   , or
It was found, however, that the average retailor soils
half his stock at tha tingle cake price ot 10c and tht
balance at 3 for 25c. or In multiples of 3 bars. On this
basis such a retailer make a gross p-oht of 23'', each
time he turns hit stock of Palmolive, or • x 23% —
114 .  gross profit in a yrar.
Supposing the retailer showed on equally good gross
profit on all Items In his stock.
How it is done
Palmolive Soap Is undoubtedly the moat widely advtrtlstd
toilet eoap In the world. Wherever you look you set
auvtrtltements on Palmolive Soap—on billboards, In
magailnet—In newspapera.
This advertlslna creates a demand for Palmolivs with
nearest Palmolive aalea office.
The retailer canmake all thia aovertlalngwork for him,
patting up In hit window a reproduction of a Palmolivs
ad., or by putting In a Palmolive wlndowi dleplay. or
by placing a atack of Paimollvt In tht window with
a nrlct card.
Beautiful window dlaplay mattrlal and counter display
material may bs had for the asking., Writs to tht
the nubile—your cuttomtrt.
Made In t'nnndn.
3563 c 14
but quality 'in some Instances was scarcely equal to
recent offerings."
Dutch Maid Salad Dressing has arrived on tho
local market, and has had a wonderful reception
Nearly 1,000 eases having been distributed in greater
Vancouver within a week. A special introductory
offer was made, wherby tho retailer gave a I OS. boi
tie of Dutch Maid sandwich spread to every purchaser
of an 8 oz. bottle of mayonnaise, for two days only,
thus nearly every housekeeper has already made the
acquaintance of Dutch Maid, which is packed in tin-
following sizes and varieties:
Dutch Maid salad dressing. 24 I OS. at $1.75 do/.
12/8 o/.., at $8.40} per do/. 12 H» os, at $6.50 per doz ;
12/32 oz. at $11.50 per do/.
Flour,—Owing to tho lateness of the spring, the
wheat market has shown considerable activity. Hour
has already advanced 20c per bbl., and the mills advise
that flour is good booking al today's prices.
Blue Point Oysters.—-A shfipmont which arrived
recently was welcomed by the trade, as most retailers
have been out of stoek. We are also informed that it
will be impossible to procure further supplies. There-
fore merchants would be well advised to secure a few
months' supply now.
Corned Beef.—A shipment of "Helmet" Corned Beef
has been received and is being sold to the trade at a
priee of $2.25 per dozen.
B. C. Lima Beans.—The bean growers in the Ullooel
have reason to be congratulated on the quality of Lima*
they have shipped this year. Previous to 1926 we
were obliged to being in California Lima beans to supply the demand for a really good beau in this variety.
It is true some Madagascar beans were imported also.
but when the consuming public become acquainted
with the quality of It. ('. grown Limns there will be
no necessity for importing any further supplies. The
price is also about 3|.*j» to 4c per lb, cheaper, as B.C.'a
enn now he purchased at 7e as against !0%e for Call*
Salt.—The sale of package Iodised Salt is Increasing throughout the entire territory, showing that the
advice of physicians that Windsor Iodised Salt is a
necessity for the prevention of gi.it re, is being taken
seriously by the population. The market on salt to
day is strong ami advances are not to be unexpected.
Sardines,—The spot market is firm. New pack
commences In Juno and lacking advice as to tho outlook no information as to new supplies is available.
■ Onnned Milk.—Markets are firm, demand running
I ahead of Ihe supply and retailers should keep at least
I 90 days stoek of milk on hand.
I Hawaiian Pineapples—To further popularise Haw
I aiinn pineapple, the Hawaiian Pineapple Co. have a
I national iiuvorlirtlng campaign on, funning into a
^aosa great many thousands of dollars.     This is just for
1 Hawaiian pineapple, ami not for any particular brand
jgf The market is firm aud .supplies are limited.
\T 0Uve Oil—Market very firm-recent advance equal
I to 50c a gal. has gone into effect, and the prospects
I are for higher prices,
I Saffo, Tapioca.—Primary market continues weak
I but is due for an advance.
Beans.—how prices have been quoted recently on
Japan and Korean beans, due to the financial oHnIn in
Japan.   With the (government nasietance to banks
however, the situation is improving, nnd higher prices
are anticipated within six or light weeks.
Walnuts.—Practically all shipments Ifrom China
hnve now been reet"ivecl, and short deliveries are im-..
rial, siocks in linportora' hands are negligible mid
prices will be maintained ami Strengthened through,
out the season
Sin:;nprre Pineapple— The Chinese packer earn-
bine has forced phee levels from 75e lo $1 im- per
ease over last year's eost. These puckers claim that
the difference is being used in quality improvement,
but it is questionable whether Hritish or Canadian
traders will accept shippers' present idea of priee*
limitations on this commodity will probably be adjti*t-
ed at about 5x0 over last year's prices.
dank A McCormick. President of the Canada Ills
en JI Co. Ltd, Loudon, Ontario, in a review of (ht
past year, records slendy advances in the biscuit nml
confectionery trades He emphasizes the -im-rms. in
export buaineaa, with the Cnited States ami the Weill
Indies particularly,   The Canadian market last \.•*.■
I a *
absorbed buseuits to the value of $16,000,000, an i
the record for 1027 promises lo be vastly greater  Th-
Canadian  hisei.it   ami  confectionery  industry  n pr.
scuts an invested capital of approximately $40,000,000
upon which ia dune an annual business of clone to $!'•
000.000       The   industry   distributee  ill  salaries  nnl
wages in ihe neighborhood of ♦PJ.-asMaai per year
The shove figures represent a growth that ia health)
KBO0 and secure.
Mr McCormick ended by wiving: "Because ot im
proved methods and the betterment in the quality <»f
the products, I feel that the Iriseuii nml confection-ry
industry will continue to share in the general pro-.
por ity of llo- country   will continue, in faet, to add
very materially tO that prosperity.    I have every con
fidence that the value of Ihe market will increase ami
that C.tii-nlinn manufacturing ndvniitngc* will ebtati
vastly wider recognition.    I nut  convinced thnt  th >
country will  rnpidlv take  world  leadership in this
Export! Show Slight Dtclint.
According lo nI a list ies* received from Kalutara, 21
158,918 lbs. of black ten were exported from Ceylon l»«
tween January 1 and l-Vbrunry 14 thin year, again**'
24.664f200 lbs. in the same period Inst yenr   flrcen ten
shipments for the two period* were 'l42.621 lbs  ami
170,060 lbs. respectively,
There wns a amall drop thin yenr in exports to th*
I nited Kingdom nnd Ihe Coiled States of America
The takings of 17 other importing centre* of lhe world
also fell off, Cut a remnrknble improvement wan shown
ni the ense of Month Austrnlin, Queensland, New South
Wales and Victoria. Theae countries imported within
the period named a total of 2.458.642 Ilia, against I.
788,(128 lha. last year. New Zealand improved her import from 847.847 lbs. to 1,124,504 Iba.
In the eaae of Holland, Sweden, Runnin, and Tur
key. tie iiuiH.it waa 184.204 lha., na ngnim-l 88.055 lbs
Iraq Mniiritus. Kirvnt, India, and the PhiKmvne Is
landa took 656.183 Iba. of len, against 421,608 lha. In
lhe same period Inst yenr. May, IM7
T H E    R E T A 1 L E R
Tha confldtnct crttttd lit
tht mind of your customers
of your onllro lino of goods
It a--.pprtcla.bly Incrttstd
by your recommendation
of article* thtt htvt bttn
provtn to bt of tht highest
r      *i       ,i i i  t ;   COMPANY   LIMITED
A Quality ProAx* '•
The Dr. Middleton's rood Products
Company Limited
Vancouver, B. C.
BECAUSE their superiority has been
steadily maintained.. •
... because they are quality products,
... because they make better foods...
pride is taken in making, in selling and
in using Royal Baking Potwler and Dr.
Price's Cream Baking Powder.
For over
a half century
baking success
they have been
to the housewife
and profits to the dealer.
Both arc made in Canada
la holding old customers ts well ts making
new ones.
Since the establishment of our plant in
1905 the EMPRESS label has consistently
stood (or QUALITY. PURITY and
> * .it 16
Mfiv, 1021
Chloride of Lime
New Style Waterproof Package
Supplied by All Wholesalers
in British Columbia.
Manufactured by
Toronto Winnipeg Vancouver
A Sign of Satisfactory Service
Your Cuatomera have confidence In
SHSLLT't ''Stark ol Excellence"
be sure to use sacks to
meet your requirements
In small paper bags, the right grade,
quality and weight of paper ia im-
porUnt; yet over or under within
certain limits may get by. But when
you come to sacks whieh must stand up
under severe and exacting work, it is
most waateful and extravagant to use
a sack not exactly right.
CONTINENTAL, out of ita tremen
dous experience, has developed a line
of sacks that meet the specific require
ments of specific jobs.
TheContinentalPaper Products
****** MOKTUAL
Representatives \
Vancouver, Vktotio, Edmonton, Calgary Mav. 1927
The following are pricea quotod for principal llnee of leading wholesale flrma.   Priees quoted are neceeearlly
aubject to market fluctuations.
Roy*! veast*- Psr «**•*
l Am   pkf*  In case        . ... ...   **> 1 -JO
Pur* Flake Lye—
4 dot   In (•«»• t H
*,.    nUk-M    . - 5*0
io tmaask t Oo* ta oaae •     *»*
Migie Baklnf Powder—
t ei   t dos   . & *o
* nt   t do*  . . .T.H
l oi   4 SOS • J0
IJ <>*   4 dos IS-M
341b    I   "lo*  •■*•»
i Hi.  H il«»* Mi
|f| t r«M k»l».
M*rjie led*. Caee No. I—
1   mM   «Wlt»   package*) 4,k
i ranee or moro  ***     I I*
Bi Carbon*!* ef Bode—
UJ lb   ta****, pox kef*  t.10
4w>  lb   barrel*  per  lr«rrrl 5100
OilMtti Sode (Orenulale*)— IN* Ih
10 lb Canister ll(W lb* In case) li****
100 lb*. Iron drum* **.  *    ►Wl
Creem of Tartar— m   P»r dot-
V4 lb paper pkg* (I do*. In caee) .. Ml
»-i Ib paper pkf* <4 do* In caw) 170
>., Ib can* with eciew cover* (4 do*
in   ca*e)     ........ •■-»•
I lb can* screw covers (I d«» In
C*M    ..^...-™.—— ••■ •— * **
t ib square canister*. ** do* in
< *»*> .... .....  - ••**•
io ib. wooden eaaaa -   *l
JS   lb     Wooden   |MlllM -     -       *l
iw lb, lined kmr* .... .    •'*
U0 lb  lined barrst*  .    M
Nabob Producl*
Alleplce,  No.  I.   UaS do*   ..              %0
Peking Powder. 41 IS o»  do* • tM
Haklna   Powder,   1<  o* —.I'M
lukin* powder, ts 2V»*. do*.       *****      *::»
Baklnf Powder. * U, do* lUi
BorSX,    U*.   do*   *****  ammvmm    M
llUi k Pepper,  tin*. ,l<>*
Celery h»u. gi«M, doa, ******* * M
Nabob Coffee, smell tlna, each  —   M
Coffee.  I* lb M
Coffee, ta  Nabob lb Jj
Cueterd Powder, do*   * — -   w
Quick  Tapioca,  doe    hm****™- ■   M
Chocolate   Pudding,   do*   *** -   ***
Chill I'owder. -small, do*    •   M
cinnamon, i o* un*. do* . **
Cayenne Pepper. 3 tin*, do*         w
ClOVeS, email,  dos n
Curry Powder, t oa. flee* doa.  100
Cream of Tartar. 1. .... —   ,6
Cream of Tartar, Ha, tine .. ********** « M
Cream of Tartar 14a. «...  ***** >-w
'linger, email, do* .... *°
Hatreds, Vi o*. do* -  ■ w
J-:*trect*.   3  o*   do*    ' ?&
Extract*. 4 os. doe J»8{
Kstracle, | 0* doa - - • ,i0
Kxtrocts, U ox doe - - tv0°
Maco. *m«ll, doa <*** * w
Nutmef,  smell,   do*    9ft
Psprlko. email, dot * M
1'unii) Spiee, 3 line, dox 90
Poultry |ir«nntnc, Sage, Savory, Thyme,
Tumeric, tin*, dox .... 90
IMckllng Hpi.'.-, dm   No  2   no
•Marjoram, Mini, Partley  oo
While l'j'|'j><-r, (iiih, dos 5*0
<'n»lor (HI. 2 o*. doi. ...»  . 1.3S
Castor Oil, 4 o*. doi 2 20
RpgQm   Haiti*,   '^i.   do!   ...» M« *.   .tt
Knilt Color* 2 <>i   ilm     ...   2.25
Mits* (hocolttte, Ko*«, Ptnk, l^mon
Vanila. White. Almond. Orange) dos.   lit
J.-lly  Powdefi  dos -  •■   .tO
Lemonxre Powdvr, do*    2.2-i
Muatard,   1*  do*   .. „ -  tM
Miutard.   *H«.   dos ** tM
Muilard.  «4» dos   J«0
Mustard.   ^   do*  „ **** 140
Kiil|>h(ir,  ||X dos   * ~— ***   •••
Tn*, QroOB l^il^l. 4*. ix-r lb M
Tm, Urwn l«ftlM)l.  Ik Jx-r lb - —   .11
J  lb.   tin* -   M
3* Ib   i>ackngo*         - tt
* ib  paosagaa  tS
Ti-rt. de Luxe. A(t«-rn<Hin. 1 lb.   "•
Tea J« buna, Afterooon h» i>cr lb. ..-  .80
Te* d« Luxe. l»» paf it). **
Tea  or  iV.ff.i-.   not  A»*t..   100 lb*,   lot*,   lC
\*rr ll>   Ivar-.
Te* and Coffee At*i*t. 500 lb. lots, Ic per lb.
" 40
N »n«<4!i>r,    dOI   -  '*"
Shamrock Product*
Ayrshire, Rolled shoulders, per lb «
Bacon, Shamrock, 6-8 per lb - -   •■•■
Baked Ham. wllh dreaalns. P«'r ,b 44
Shamrock n«n.!v Pel*. 1 lb eartoiu •   •«
Ctihoee. Canadian, i*xk». per lb 23
Cheese. Canadian, iwln, per lb,   ........   I'Hi
Shortenlns CarwiUon, No, ». » *****  M%
Bhortanlns ■Carnation, Ko. s. 10 ou*a .17
Cooked Unm. Bhamroek, iwr ii> JI
Dominion Hawx ii->« Ibx 3l
i>.*tiinion Bacon, l" Ibx l"r ,b ni
Dominion Bacon, H.H Ibx per lb    N
Dominion shouWerx boned nnd rolled .23
Dripptaf. tici't, 4-lb brlcka «
Hamx Shamrock, \**'r lb    *•
llamn. boned «nd rolled, per lb '»
llrad fheejie. & lb tin* each M
Jolltod Tontuex per tin. « u>*. appros.   .W
Lard. No   I.  12 tO CSae        -• ,8!l»
Urd. No. 5. i» to t»ae 19
La.nl,  owlonx i-  lbs - Wt
Lard, Ho, 1, carlonx so i»»« "JJ
Mincemeat,  kit*.  »-tb.  net.  per lb  .1IH
Meat l.o«f. Ptf Ih ••
Pork pies, per dos •••••••   •«•
poik, rouM U-K-* with drewlng. per lb.     .44
Selected fOWl, P«-r lb. fresh frosen  V
Selected Cblokan, per lb., fresh froaen   .II
Vancouver Price Llet-F.O.t. Vancouver,
or New Weetmlneter.
Terma Nett M Deya.
Crown Oatmeal. It Ie box of 144 UO
Klondyke (wrapped), bo* of **> «10
Klondyke   (unwrapped),   bo*  of  15 S.W
Kngllsh  Blue Mottled,  box of W IOI
Linen  (unwrapped), box of 100  1.60
Liquid Ammonia. 2 dos. qU„ box «f «   I.W
Meohanlo'l Pino Tar,  box of 100   S 46
Mechanic'* Pine Tur, box of 60 2.75
olive Castile, cakes, box of 200  416
Prlmnuee (wrapped), box of 25  «... 4.70
Royal Crown  Lye,  box of 48 6.28
Pendray's Powdered  Amonla,  box 24.... 8.8>
Special price* on 6, 10, 2& and 100 boxes
Pendray's Water Glatm, Vox* Preserver-
Cases, 24 tons per case  4.10
Itoyal laundry Flake*. In bbls 11
(Special price on contract)
Royal Crown Soap, 6s D44s  S.46
Itoyal Crown Powder, box 2-4 only  S.M
Itoyal Crown Powder, lib. box of 60.... 4.00
Itoyal Crown Cleanser, 48 sifter tins .... 1.70
Hoyal Crown Powdered Ammonia. 1 lb   3.85
White  Wonder,   box   of  100    5.36
White Swan Soap.  100  „ 4.00
White Swan  Naptha,   box of  100  i.tO
White Swan Washing Powder, box 24 5.50
•Mir Sud* In a Jiffy, box of 24 4.30
Floating Castile,   25s   „ 3.76
Wonder  lxuindry  Flakes,  26  lb  2.75
Coffee (Vacuum Peck)—
1 lb   Tin*,  per lb	
Tee (Red Label)—
1 lb.  packages,  per lb. ....
4 Ib. packages, per lb. ...
21*, lb. packages, per lb.
6 lb. packages, per lb. ....
Tea (Japan)—
1 lb. packages, per Ib ....
•, Ib. packages, per lb. .-.
24 lb. packages, per lb.
Baking Powder—
12 os. Tins, 4 dos. esse	
16 ox. Tine. 4 dos. case
3 lb. Tins, 1 dox caee *.
6 Ib. Tins, 1 do* case ...
....   .10
mm    .•*
...   .M
...  .17
. 7.46
Laundry Starches—
Canada Laundry 8tarch, 40-lb. box
White Oloea. Mb. pkfa. -
Acme (Hobs. 1-lb. pkg* ....
No   1 While, 100-lb. kefje 	
Kdwardsburg Silver Gloae, 1-lb. pkfa.
,***,.am,*mm        * 1 1 1%
Kdwsrdsburf Silver Oloee 171-
fency tin canister*  41-lb*  ...
Kdwardsburg Sliver Oloea, 100-lb.
kegs ...w^.~...»
Celluloid 8larch (boxee of 45-pkfa
per  case) «-' *M
Culinery Starehee—
Beneon'e Celebrated Prepared Corn
40-lb. boxee. per lh. «...  .11
Canada Corn Btarch 40-lb. boxea, per
lOi     .•«•■»••••••• •»•*•••»••••« tt****ee**-eBe*oeteeo*eee4M**M »«••••••♦••••       w^t
Challenge Corn Starch 41-lb boxea
per lo *********  .tta
Caoco Potato Flour 40-lb. boxee, lb.   .11
H..m**.m*..* •*'*: ,.*.'*.******•** aa
Maiole OH—
Maiola Oil.   le
••    te
i-    4i
u     |B
Corn Byrupe—
Crown 2*. 14 to case  I]*}J
6a. II to caee ****** «■ J-JJ
lOe I to caee —***** J.TS
Ma. I to caee -—•"«— !••••
Lily te. 14 to caee -..-M.0S
Ba, II to ceae -......—. e.ee
10a. I to caee  .*..*.***. l.is
Karo. la 14 to case  — \M
6* II to case ~- *']*
10a, I to caee xlt
I ; 18
Mav   l!!*J7
Canned Tomato Week in British Columbia
an Unparalleled Success
Phenominal Increase in Sales Reported by Trade-Contests During   Week" Stimulate Unueusl Intemt*-
Detailed Results in June "Retailer,
Wholesiilo grocers of Vancouver who interested
thomselvos in tho Dominion-wide compoip designed
to increaso the sale of canned tomatoes, and Incident'
ally foster a greater demand for canned gooda goner*
ally, arc congratulating themselves on the increased
business resultant from their co-operation.
Although final results of the "«'c<'k" throughoul
Canada are not yet to hand as we go to press, there is
no doubt that British Columbia entered the campaign
with a heartiness, whieh in other years has not been
noticeable, and the "Retailer" desires to take this opportunity of expressing appreciation of the very businesslike manner in whieh the grocery and general store
trade, both subscribers to this journal and others,
have shown the rest of the country that competitions
of this nature ean be as successfully carried out in
the Par West as in the near Bast,
Wholesalers Poster Interest.
Dominion Tanners of H. C. Ltd., supplied streamers
and window trims for the campaign, and the famous
"Aylmer" brand ea lined goods, also the "Quaker"
label, so favorably known to Vancouver housewives,
were prominently displayed by loeal merehants.
Messrs. Kelly, Douglas & Co., Ltd., dressed a large
number of windows, their green and gold trim being
easily recognized in eity and suburban Idealities. This
firm's offer of $50,00 for the best idea on how to sill
and popularize the well-known "Nabob" brand of
canned tomatoes proved their willingness to contribute to the merchant's efforts in this movement.
Judging the window display competition put on by
Messrs. A. Maedonald & Company fell to the lot of the
contest editor of this publication, who inspected the
windows of over forty retail dealers iu Greater Van-
eouver, in addition to those in outlying distriets of
thc province, featuring "Royal Purple," photographs
of which were forwarded lo this office. For three
days the judging went merrily on. Practically every
grocer featuring "Royal Purple" told the editor of
this journal, who had the pleasure of aeeompayiug
the judges on the initial tour of inspection, that sales
of canned tomatoes had more than doubled, and rush
orders were keeping the wires hot,
Many novel ideas were incorporated in Ihis win-
dow contest with selling power .attractiveness aud
Originality being strongly featured by the winning
The winner is understood to be possessed *f an
initiative rarely attained by professional trimm-ers
Others in the running were not far behind, and judges have found it necessary to advise the distributors
that special awards must go to those receiving honor-
able mention.
Large Response to "Retailer" Limerick Contest
When the "Retailer" put on a limerick compcti-
tion in connection with "Canned Tomato Week" with
tlie idea of stimulating Interest in ihi*- annual cumii,
some trepidation was felt ns tu whether ih* -srroeei
or general store store keeper would eon-wider rhyming somewhat beyond bis element, and therefor,* p.i-.s
it up tor llo more customary, and perhaps more interesting window display contest.
Om* fears were ungrounded Itrst im.Ii Column i mei
elmiit grocers are not bashful. Hundreds of our suh
scribers bsve proved themselves sufficient!) *>■*-,
ed in die rudimentary principles of hexameters i <
n met ers, rythro, and metre to enter this competition
ami it has been a difficult task for the judges :
determine the mo-t praiseworthy efforts
The 'Retailer" is always desirous ol aiding i
movemeni ur campaign designed to increase tin- nab
of worthwhile cominotKtlea, ami it is gratifying '■• re
port that this is the lir*t lime that "Canned Tnntati
Week" has been put across one huudrvd per cent
ihis pro*.in,,'
Statements of leading cannera prove thai
during the week 'April .io May 1* eieeeded ,i
s.l I
< \
peelatious, stoeka in many Instances being complete!}
sold out
If our effort* in this campaign have contributed
towards its success, we an- amply repaid bv ih<- en
thusiasin of om* subscribers, who have nol failed in
take advantage of .i protitahle opportunity.
St Charles
Veu can aa eaelly aall aia t na aa
one to tha average houaewife. tug-
gee! tha purchaaa of mora than ono
tin and gat ao mueh extra turnover
atio profit.
Officaa: Vancouver
Condenaory, South lumaa May, l«W
Announcement of Prize Winners
of Cheques
By Die
•I     w
W. A. Cameron"s Store,
508 Columbia Street Kast
New Westminster, H. 0,
Tomatoes are fresh when they re canned
lC>V safe and they're ready to hand,
As food you can't beat 'am,
570 Victoria Drive
Vancouver. B.C.
Tomatoes are froth when they'repanned
They're safe, and they're ready to hand,
Ah food you can't beat Vm,
8o get tony and eat 'em,
But alwtya bt aure of your brand.
Saturna, B. 0.
Tomatoes are fresh when they're canned
They're safe, and they're ready to hand,
As food you can't beat 'em.
The Dootors say eat 'em,
The vitamines make you feel grand.
' I 20
T11 E   R E T A 1 L K R
a \
Drygoods and Footwear
Important Position of Artificial Silk in the
Textile World
Drab Era in Women's Costumes Rapidly Becoming Ancient History.
THK RISE of the artilieiai silk industry has coincided with an extraordinary expansion in the
fashion trades. This expansion followed naturally upon the heels of the movement for tin* economic
and political emancipation of women, which pro-.Tes.seil
rapidly after the dawn of the 20th century and re-
ceived a powerful stimulus from the war. Tin* advent
of women into industrial ami commercial life brought
into existence a new army of salaried nml wage earning women with incomes of their own to spend. As
a result, thc fashion industries to-day rest on a broader basis than formerly, for the simple reason that mor..
money is available for feminine dress. Artificial silk,
therefore, came in on a rising tide of fashion, so to
speak. At first the new fibre encountered some suspicion, but after the initial years it gradually estab*
lished itself, until to-day it is fairly safe to regard it
as a staple textile, competing with, as well as supplementing, silk, eotton, ami wool ami entering into every
class of wearing apparel.
Not All Trades Benefit
The coming* of artificial silk has coincided, too,
with remarkable changes in the character and style of
women's dress. In some respects it might be claimed
that the fibre has contributed to these changes. One
can truthfully say that as the artificial silk industry
grew women's elothes contracted iu length, iu number.
and in weight. These changes have brought pospcrity
to certain branches of the textile trade, particularly
to thc knitting industries, but they hav*} plunged
others into depression. For instance, the white under
clothing business is but a shadow of its former s. If,
woollen hose is seldom seen except in winter, unless it
be for sports wear; the flannel petticoat has become
almost an historic relic; the corset trade has suffered:
and tho shortness of present-day dress calls for mueh
less material from thc woollen and cotton mills. The
discarding of older types of underwear has also been
a bad blow for lace manufacturers, On tlie whole,
fashion has been extremely kind to artilieiai silk, ami
the very lightness aud scantiness of modern women's
attire have afforded increased scope for the fibre.
Until recently it used to be said that the prosper
ity of the synthetic silk trade depended largely upon
the continuance of the fashion for short skirts, because
n very large weight of rayon yarn was used for tho
manufacture of stockings. Latterly, however, artifie.
ial silk has established itself firmly in so many branch-
es of tlie textile trade that the industry is no longer
dependent to the same extent upon the hosiery sec
st irking* provided th, fibre with its tirst big -jppoi
tunity, Before tin* coming of artilieiai .silk woman
>*ri(| very little on her hose It might ladder or bt
torn  but ihat mattered little, ii was hidden beneath
skirts and  petticoat*    Now  stoekine-H are im !  ii
I ios! ,.Mx■:,,,!,. ,,,.,„* ;„ js<,r ,1,.,^ ,,-„_    T|h>v j(r   (
liable to ,»., uige ami more  important  Mill', th, \  ,-,
fashion articles, a big range of »hndc« Mng rn||,' :„.
j<* match particular dreasea   Tins,- fmtorn make for
argfl sil.v -o i.neh mi that numerous (hop* hsvi
been opened >i> huge cities to enter mlely i.t (he
trade in women's hosiery Artificial ailk etockiniM,
th"••Inn. represent a very important husin.-ss mnvn
days Latterly there have been complainta of iniensii
competition from the eheaper types of mil silk nml
lr""/•■' M"'< !''■■ hose Imported from Germany hu'
"-< ...r.win.; for rayon hose is still Increasing. Manufac.
lurers arc continually improving the artiele. particu.
biiiy in fhe finer gam*.-s The biggest demand is for
[jrtil -ial ailk plated on eotton, but mixtures or arti
new -ilk and wool ami artilieiai silk and eotton ure
pod Mlbrs. Show.r-proofed rayon hose Introduced
last yiar has met with n good reception, and thc ne*
proceaa for modifying the excessive lu*tre of artificial
talk stockings is having an excellent effect on sales
Popular in Lingerie.
A big vogue for artilieiai silk underwear, night-
jvecr, and lingerie has spring up during the past two
yearn Mueh of this underwear is made from Mflanes*-
"r other forms of warp kuitt.,1 artificial silk fabric*
The modern method of tires* calls for lets bulks
!'«"b^arments. ami artilieiai silk has proved Itself
i«oa f<»r the purpose,   Further, this vogue has prompt
jo ,'"' ereallon of entirely new garmenta whieh i	
,»"»" tne functions of two or eve, three separate art.
ems, sueh as brassieres, camisoles, corselets, klliek.l*
'',M lM't.eoats. These lingi-ric lines have been vrrv
wen received, and will sell on a larger scale when the)
aie made warmer to the feel.
However, pure woollen undergarments will always
'    demand.  Canadian mills are to be congratulated
2.tu\\7T!\ H,ir,.,,r mftdo in lh«' development ami pel
feetion of the high-grade class of goods.
from BAaertt. Z •"",,»"',n nm* juniper suits may very
ZffI K,'flH0n •"«**• »« f«Hhi«n's dictates
S^ite T »rrntin" roeh wonderful colour
""»'^at,o„s i„ the styles in vogue th„| ,|,ev are then, Mav, !••-"
T H E    R E T A I L K R
Canada should be proud
of "Ceetee"A Undcneear
No finer Underwear
in the World than
Canada's Finest
TWa adverlUenum ain**rln* in
dalllea and masailm* I" gWJJJ'
ity win appeal to all "#*#!«">
In Canadian calfrprlao. * *J[**r
I'ndcrwoar Ih a real iBStanes 01
Canada First.
^*E v/00^,
You cannot afford to overlook
"CBBTBB." Quality of merchandise, backed up by national adver
fining and Intetiatve dealer aaatst-
anee make "CEETEE" Uuderwear
a sale urn! profitable luvestn »>nt.
i*j       i* Hi
May, 1821
selves creating ne vvfashions which women will follow.
Splendid ranges are shown in jacquard effects, in two
or more colors. Further, it may be remarked that in
some quarters a revival of the jumper knitting erase
•is anticipated. If this occurs there will be renewed
demand for fingering yarns of artilieiai silk for home
knitting. Remarkable color schemes are obtained by
the use of yarns that are differently constituted chem*
Jcally—what are known in thc trade as "cross-dyo
effects. Fabrics composed of two different kinds of
artilieiai silk, with either a cotton or wool background,
can be piece dyed to three shades.
For inexpensive evening frocks and for summer
frocks artilieiai silk meets the need better than anything else. It is only about a third the price of pure
silk, while even the cheaper weighted silk is about
double its price and mueh less durable. Durability,
however, is not a present-day requirement. Fashini
changes so quickly that the main consideration is effect, which is provided by artilieiai ailk at a moderate
price. The life of a dance or evening frock is limited
because no woman wishes to be seen in the same dress
for long. Artificial silk crepes, maroeains, satins, lm-
cades, voiles, and repps iu an imcn.se variety of beautiful designs arc used extensively for these frocks, and
are preferred by many women to silk or cotton materials.
Linings and Brocades.
Artilieiai silk has also made great inroads into the
linings trade, where it has to a very large extent displaced Ihe old sateens and printed cottons in coats and
costumes. Brocades and mat classes are also used for
evening cloaks, while brocades and crepes are adapted as linings for cloaks and for furs.
The trade in artificial silk scarves and shawls has
made tremendous strides. Though the vogue of what
were described as Apache scarves iu brilliant colorings
has passed, there is still a good sale of quieter patterns.
In both knitted scarves and shawls there is always a
steady demand for thc plain white or self-coloured patterns, and a more intermittent inquiry for fancy ef
In thc small-ware department artificial silk is put
to innumerable uses. For fancy dress braids and trimmings it has proved an ideal material. These braids
and cords are becoming a more prominent feature with
the return to favor of tailor-made costumes. Braids
are also employed in place of real silk for adorning
men's evening dress trousers. A big demand exists for
fringes, sewing and mending silks, embroidery skeins,
name labels for overcoats, costumes, jackets, shirts, &c,
and flat and twisted girdles for dressing gowns and
pyjamas. For embroidery purposes artificial silk has
largely taken the place of real silk, owing to its lower
priee and its greater lustre.
Boudoir Gaps.
It is also employed either in the piece or in the form
of visco straw hat making, as a material for ribbons
and velveta to trim hats, and for linings. Boudoir caps
and shingle caps for night wear arc in enormous de-
mand, while lingerie is often trimmed with artificial
silk lace and held in position by ribbons of that mater,
In the artificial trade also thc fibre is being utilized
mueh more freely, and here fashion has come to its as*
Lumber Jack Shirts
Largs Variety Fancy Plaids la loft Wool
Flannels, and Hetvy Maddnaws for
Immediate Delivery.
Made by
Mackay Smith, Hair & Co., limited
Wholesale Dry Ooods, Men's Fnmisningi
i'i-,,i .1
aistance this season by popularising poaica for dct
live purposes ou both day wesr and evening gowtw
The possihihfii-s nt the material were esrly appealed by certain members of Ihe fsney trade, wln-r,* it ia
now so well established that heavy -alius sre little used
and the white eloth trade is dwindling.   It is mad,- up
into tin covers, sideboard covera, les OOSJOS, table run
ner*, piano lops, laid, centres, pin cushions, work snd
bangle bags, nml n variety of other fsney srtielc**
.Most realistic embroidery motifs in flower ami fruit
effects are being produced.   The advantage of artificial
silk for fancy purposes, it \n claimed. Is ihst it has thr,
times the wear of and eosts about half ss mtieh as metal-
weighted silks.
There ia a growing Irade in shoe laces, and not a
few smart evening gowna arc matle of srlificial sill
brocade.   Of Into glove manufacturera have begun '
use the material in the form of Milanese for women
handwear.   In combination with eotton It makes attractive umbrella coverings. Colored umbrellas having
all the appearance of ailk were a feature of last year'.i
business.   The fibre is also employed In the handkerchief trade.
Another important development whieh has taken
place is the use of artificial ailk for women's nisrkin-
toches. This has become a very big buaineaa. Experts
report that the material lends Itself very well to proof
ing, Usually these mackintoshes comdat of cotton ami
artificial silk in equal proportions, and they have added
another touch of brightness to women's wear, attractive colourings, sometimes in shot silk effects, repleciiu*
the plain fawns and drabs that were forwerly worn. Mav, 1927
Glove Manufacturers Take United Stand
to Improve Trade
Folder Prepared to Promote Better Conditions—Problems of Glove Merchandising
Reviewing the glove business for the past few
years we find a deal of satisfaction ill the fact thai
gloves are coming more and more into favor again
"Hilling Ihe '(treat War' years ami for a few year*
utter the Armistice, generally speaking, sueh dress
accessories as gloves received Imt seant attention, but
mice attain 'Milady' is giving the necessary ami proper
nlttnrtr.n to being 'well-gloved.' The same thing
i iii In- said for the m«*u and in every sense of the word
In I,,- well dressed meads to Im- 'well gloved.'
"Attendant io all glove departments is the vexatious question of exchanges and the so nil led and mueh
abused 'guanaiitee* ia an ever present worry to all
glove makers and sellers.
Helping to Eliminate Returns.
To help eliminate, or nl least reduce to a negligi-
lite quantity the amount of returns, we think timt the
tutu- is opportune when n little discussion on the selling of gloves generally may accrue to our benefit
In the manufacture of a pair of gloves, the utmost
rare is exercised in the selection of the proper leather,
thread and other materials. Thev are made by skille i
"I'lratura, and cart-fully inspected before being packed
and shipped.
"Recognising this fact, manufacturer* and retailers
are taking a mueh firmer stand on the guarantee question, some of litem, in fact, have since the first of the
year practically abolished the guarantee altogether,
The heads of important glove depart ments, whieh have
heretofore been, perhaps, tiM» liberal on the guarantee
question, are notifying Iheir trade that they will not
guarantee gloves after the first fitting and are insist-
'UK that each customer Ihi fitted at the counter. After
l"ing fitted and the gloves accepted by the euatomer,
the store's responsibility is to cease, except that ill
some instances the offer is made to repair them free
of charge ahould they 'go wrong' after being worn
Olove Ouarantsos Sometimes Misused.
"The abuse of so called glove guarantees iu normal
tunes has been one of lhe crying evils in the trad*4
snd if there ever was one time more than another when
department* should curtail the losses resulting from
'his phase of glove merehaiuHsing. it is now. Abolish
altogether the use of lhe word guarantee from the
department and then, in suitable and proper ways, get
before each customer lite exact conditions under whieh
the gloves nre sold to them.
"If the purchaser thoroughly understands in advance the no guarantee conditions under which the
purchase haa been made, friction resulting from the
enforcement of the rule will be reduced to a minimum,
"When a glove purchaser comes into your store for
« pair of glovea, it ia well to ascertain the work or duty
In the performance of which the gloves nre required
"oil if a little care and good judgment are exercised
•n making the proper selection, glove users will be
far belter satisfied and your glove troubles minimised,
"He certain to ascertain just what uses the glove
will lie put to,   See that the man does not buy gloves
too light or too heavy for his need, as the ease may be,
aud remember that special gloves arc made for working
purposes, motoring ami dress wear. A 'Dress Glove'
is not a  Motor Olove.' A 'Motor Glove' is not a 'Work
l Move,'
"If the foregoing points are put into effect in your
Olove Department, wc feel confident that your 'glove
troubles' will virtually disappear along with the time
and expense of what amounts to selling goods twice or
perhaps oftcner.
"For your further guidance and also for the information of your customers as to your position in the
matter, the following notices should be exhibited in
your Olove Department.        •
Special Notice.
Persons who desire to lie well-dressed should be
careful in selecting their right size, as comfort and a
good tit can only be obtained from a glove measuring
tin* size of the hand.
Gloves ripping when first tried on will be exchanged
if caused only by manufacturers' imperfections, but
must be sent to us for inspection.
Should a pair of these gloves rip. we will repair
them. They may be sent to us by mail, and wc will
promptly return.
Soiled, worn, or improperly washed gloves will
positively not be exchanged.
"We shall at all times be very pleased to eo-opcrate
with you to thc fullest extent iu a fair and equable
adjustment of claims arising from defects in the man-
ufaetuiv of our gloves, which after all, are made from
a natural product by human beings and therefore heir
to all the vicissitudes of sueh.
"The glove manufacturers and wholesalers, each
and everyone with a sincere desire for the betterment
of the glove business at large, will be only too pleased
to co-operate with the retailers in thc promotion of
glove sales and are ready to work 'hand in glove' with
you. and have the honor to subscribe themselves, as
Signed by: The Acme (Jlove Co. Ltd.; Alexandre
Clove Co.;'Dent. Alleroft & Co. (Canada), Md.:
Fissehl Freres; Fownes Bros. & Co,; Grecnshiclds, Urn
ited (rep. Trcfousse & Co.), Glovers Craft; Perrin
Olove l'*i.. Canada, Idd.; H. W. Austen (rep. Gent
l.amleh; W, B. llnrd (rep. Boulton Bros, and Uenyer
Freres); I, B, Xadeau (rep. K. & 8. Jay)."
Melvln S. Clarke, or Halifax, waa re-elected aa president
or tlie Atlantic Vnderwear Company. Limited^ at the
annual meeting of ihe shareholder** at Moncton, Nil. Preal-
dent Clarke pointed oul thnt there had been an Inereaae of
over 20 per eent. In production recorded over the previoua
yenr. Plans for Increasing (he output of the plant were discussed nnd It was decided (hat the neeeaaary addition ahould
he made.
All (he old board of dlrectora were reappointed and the
officers re-elected, being W. F. Humphrey, vice president; J.
1,. Mitel ton nld secretary and general manager; H. D. Adam-
son, treasurer, and Robert Carter, auditor. 24
T11E   R B
T A 1 L B H
Miiy  1921
The cotton crop has had a bad start thus far, and
the certainty that the carryover from the current
world's crops will be trifling has been intensified as a
cloth market Influence by the huge exports of raw cot-
ton and the abnormally high domestic conaumption.
Men's Wear for Fall.
Reorders of fancies in men's wear fabrics for fall
have been received by some of the fancy goods mills
as a result of selling to retailers by clothing manufac-
hirers' salesmen now on the road. The mills making
specialties have been getting the benefit of early order,
ing and thus far the larger mills making the more
staple cloths have been receiving only moderate duplicate business. It is believed in the trade that the new
fall business will develop late, but will not be of the
disastrous character lhat some buyers have been talking when gossiping with agency salesmen, There has
been nothing of a general nature to warrant some of
the pessimastic reports in circulation concerning the
future of the wool and worsteds goods business «> i
men's wear.
Raw Silk Conditions.
Inability to quote future prices on raw silk due to
the closing of Japanese markets as a financial precaution, followed by 20 days' moratorium, did not check
the supply of raw silk and did nothing mote than tend
to hold prices about where they are today, ami that is
not generally considered as on a high level. The use ot*
the moratorium is better understood in financial ami
industrial circles and all fears of merchandising dump
ing disappeared.
Easing in Jute.
The easing in jute markets is now explained by the
admission that the current jute crop may reach IJ
500,000 bales, the  amount  some  have   foreseen   for
Linen Situation.
There has not been sufficient expansion in the dom
estie demand for linens during thc past weeks of a
great rise in values in primary channels to enable
domestic holders of stocks in first hands to secure
anything like replacement eosts on their sales. There
has been some quickening in purchases along certain
lines, but as a rule buyers are so set against paying
linen advances in keeping with advancing mill costs
that a sort of competition for sales has developed
among some of the importers who lack courage in the
Consumers Want Fine Goods.
Consumers throughout tho country have been calling for a larger proportion of fine corded goods iu
cottons, and the resources of the fine goods mills are
now being taxed to supply a demand stimulated by the
vogue ofmew prints. This does not mean that corded
yarns are being neglected. On the contrary tiny arc
going into consumption in greater yardage than ever
before, but side by side with the great expansion in the
use of the sheer white cloths. Much of (his business
used to be confined to converters. Now the l«g print,
ers are becoming very large users.
In the rush to secure new white grounds printed
fabrics, there is noticeable in the markets more tnlk
of the return to popularity of some of the fine white
gooda which used to form such a large proportion of
woman's summer finery.   There has been som, ,!,\,.|
opmeiit of basket and (ille pique weaves in rnyon mj*J
sjik specialties for sport blouses and some of th,. ulni,.
silks have been bought for dress wear this season,
The new fall season is typical of many tin, clotha
in the lines shewn to the trade, but changed completely
iu finish and decoration.   One <»f the recent develop.
ments has been the opening of lines of white ground
prints, and that has given the opportunity and need
for the use of larger quantities of decorated ground
fabrics of the dimity order. It is a development thnl
i*. due to furlhci expansion of the use of rayon in cloths
iu a way that will ensure the service that should \><-
expected of a popular price printed fabric.
The rayon will form less of the content and mon*
of the strictly decorative features on batiste, lawn,
and otln-i- sheet* const ructions.
The eotton consuming capacity of the world's »pin.
dies are much larger than the average cloth buyer ap,
predates The outstanding feature thi* year is thai
the enormous crop of Is.ihsi.imsi linlcs, which looked
like ji burden, is being marketed In orderly fashion
There wdl probably be It imiisni bales exported, and
seven million bales for domestic consumption which
means that  this enormous crop wilt go out of sight
without economic disturbance to lhe industry.
The above figures taken into consideration with the
•nun,I fundamental conditions prevailing in all   n-lu-,
ti*,,-. would indicate \ery much higher prices as thc
seaaon advances.   A medium aised crop at Ihis time
would result in a steadily advancing market, a crop
disaster would result in a runaway market; in en)
caae a largo sized erop would not neeceaarily mean
much lower prices for cotton u'oods Considering th
eotton cloth situation from all angles it would seem
that purchases made at this time covering require
ments for llu* next four or live months will not onl)
result in securing merchandise at right prices, but a*
siire delivery when required
Muring thc past few months Ihere has been em
"squeeze" after another on various styles of good*
(hi the*, occasions, for spot goods, buyers were fore,.'
to pay fully ten per cent, premium in some of the mosl
staple styles. It seems unnecessary to anticipate pay
ing such premiums when goods can be purchased •'
concessions from recent prevailing prices
Th- trend of wool values ia steadily upward, and 111
Australia nnd Xew calami reeenl sales show thai prices
are in Hollers' favor under demand,
The advances are not very great, but the point ls
thai these wools arc going on lhe markel, and wllil*1
it is extremely difficult to get higher prices on coll
v:r»n, I •ranee, Japan and Germany continue activ
buyen in the market.   In this couniry lhe position ;
but little changed , Prices have been raised In lln
with costs, but mills are resisting the advances, piekiu"
up anything that looks cheap, and wool dealers ropor
active business in offers,
The volume of orders is quite up to iast year, an I
there is on optimistic tone prevalent. Mills state that
business is very slow. Underwear business has been
fairly good, nnd in thia branch, the outlook is most
promising for a busy season, notwithstanding thc close
If Ma>
ll(o  nt' underwear  prices.    Piece  goods mills report
improvement^ and the tariff enquiry is being
iv, ily awaited.
i,  I It
This is the season when those two important person
, m v the June bride and the girl graduate, hold th
centre of the stage, and so my message this mouth is
directed principally to those young people who are
looking forward to such happy events as weddings and
commencements, althoituh the present styles are all so
youthful and charmint* and ao universoly becoming
that almost any woman who has a fondness for prett)
apparel may find -suggestions ben- for her summer
•it nrdrobc
After seasons of silk, it is good news t<» hear that
'"Itons are coming into their own again, and with such
alluring new fabrics as the cotton weavers have de-
"igned for our delight it would be difficult indeed to
resist them, even if their economical qualities did not
recommend them to our use.
There are many shimmery combinations of cotton
»»d rayon, the new silklike "fabric, we will all enjoy
using. Sometimes the rayon runs through the material
in a single thread, giving it a life and sparkle that were
n,,ver found in the dull surface of the old-time cot-
'<ms. There is one combination sure to be popular. It
shows glistening diamond figures of rayon on a dull
ground of its own eolor cotton, and is a heavy fabris,
quite sniari when made up in the onc or two-piece
tailored style.
With cottons popular again we may expect to see
many frocks of all white; there is a joy in a dress of
this wind, for a few deft changes may give it adiffcr-
• iit appearance for various occasions. A colored belt
may be worn, or one may tuck a matching handkerchief into the small tailored pocket; tie or beads of
•ike color added, with perhaps one of the smart bun-
t; niiictes made of two tones—one matching the frock
and one the accessories- fastened to the shoulder, and
the whole costume takes on an entirely new air.
Sheer frocks may also depend for variety ou scarfs;
and there is a vogue for the printed square tied kerchief fashion about the shoulders, a big bow at the left
shoulder, or a sash; even the tinted slip worn beneath
the frock is often of bright color.
There is the very practical eotton frock, too, of
madras shirting that will do well for a trip in the car
or a day in town, while it is ideally suited for sports
wear, The striped materials have an obliging way of
making one appear slim and willowy, which is something the plump woman will like to hear. The crosswise stripes and thc up-and-down stripes may be combined effectively.
The spring silhouette is only abit different from
that of last fall. It is straight and slim as ever, but
the waistline seems to have raised itself and it is now
a tiny bit above the hip; it is not drawn in, but merely emphasized by a ribbon, a belt or two belts, or in
some equally clever manner.
Sleeves have taken on a new interest and an oblig-
in latitude They may be short or long or omitted
entirely, as in the sports frocks; they are plain tailored
affairs or gracefully full; in fact, they may be made
iu any way except the old elbow length—this style is
quite out.
Necks, too. may be of pleasing variety; they are
square, a rather high cut across the front sueh as is
used in the mw Vioiinet blouse, round and collarless.
or finished with a neat white collar, and the mannish
neck line of the negligee shirt is also seen.
If the bride follows these suggestions, selecting the
flattering and easily laundered cottons for her more
simple frocks and using the silks and crepes only when
a dress of more formal character is needed, she will
have a delightful ami inexpensive trousseau. Naturally she will choose her elothes with an eye to the modi
of life she will follow after the ceremony; and as
styles change so quickly it is no longer considered the
thing for hor to supply her wardrobe for a long period.
Thc bride may use her wedding gown on many 00-
oceasions if it is made ou simple lines and in a suitable
fabric, but she may feel that she will not need another
dressy little affair! For this she may select one of the
pretty new printed materials in either silk or eotton.
Iu the fabrics which will follow the georgette and chif-
ton texture the floral prints are huge, but the silks
have small all-over patterns that even the girl inelin*
I to plumpness will find becoming.
■ I
*    I' 26
T11E   B E T A I L B R
Declining Values Offset by New Export Outlets
Substantial progress, despite weakening markets,
was reported by officials of the Canadian Co-operative
Wool Growers Idd., at their ninth annual meeting held
at Lethbridge, Alta. This is the first time the annual
meeting has ,'ncn held other than at the head office,
Toronto, and, as explained by Col. Robert McKwen.
London, Ont,, who has been president of the wool growers since it was organized in 1918. this year's move was
for the purpose of getting better acquainted with the
most important wool-producing section of Canada
Southern Alberta.
The value of the co-operative unit was particularly
well illustrated during thc past year. Col. .McKwen said
as many of the big private buyers who purchased
large stoeks of wool on a falling market arc in a precarious situation at the present time.
Urges Improved Breeding.
New markets have been opened up to Canadian
wool during 1920, according to thc president's report,
whieh said that following the sending of samples to
Boston, Kngland, and Continental Kurope, considerable trade had developed.   Turning to the other end
of the business, the production of high-class lamb, hi-
urged more careful selection of airea mo that a better
animal could be produced. Alor**-o**/.r, he believes
that if farmers, packers, retailers ami hotel proprie
tors would CO-operate to insure that only th, \,rV
best Canadian spring lamb was provided when ,,kn|
for. the demand from tourists alone would soon IIIM||
than equal the supply
"Wool values are down approximately |ft) -„.r
cent, as compared with n year ago and 35 per -mi
below those that prevailed in 19l!4." stated Uciieml
Manager G Iv O'Brien. He pointed out that the deal
en as well as the growers hail suffered from the*?
declining values, which were due to a falling ofl n-
consumption following changes in the style of women's clothing, ami other reasons. Value had been ful
ing almost steadily Since the last shearing, which
made it impossible to sell rapidly as dealers um,
afraid lo load up at any om* tune.
"Thi-*. explains why the Cooperatives has, n
carry over of a little more than a million |*ouii,U a?
the present lime and also why the WOO] could not h<
sold at the higher p'riees which ruled in the spring
and early summer While the Canadian market was
absorbing about the usual quantity of domestic Wool
the Co-operative had l»een successful in developing
much new business outside, particularly with Bill*
land and  Kurope."
The designs on this pant* created by Jenny, Lebouvler and
Drecoll Interpret what these three couturiers consider proper
and suitable for arternoon and street wear. The dresses
shown here are noted for their simplicity. Their smartness
and effectiveness Is unquestioned.
The dress at Ihe right is a two-piece style made by
Jenny. The blouse Is verj' long and flts snugly about (he
hips in a lie about fashion. The tassels trim the side on
which it rastens. The surplice collar forms a U shape in
the back and is matte of blush pink crepe.
The dress In the centre was designed by Drecoll. It
consists of an underskirt of satin, over which Is worn a
flowered chiffon coat dress effect. A flounce, deeper »»
front lhan In back, edges the skirt. The long sleeves ex
lend oyer Hie wrists to lhe knuckles. This Is Ihe sorl "<
•tress that could bo worn ver> suitably on lhe street or for
an arternoon bridge,
-rt. Th?i dre"" al ",p ,oft ," * mV medical street costume
The slip undr-rneath Is of a light color and Is worn under
the navy blue georgette. Notice that the neck lies with »
now on the side, to which has been added a flower. Tin-
revere front is beaming lo mosl people, The snug hip
erreet Is given by tho yoke and the concent ration of gainers*
on the side fronts. M:i>   1981
U.HKUTA    Yt'K'*N
Years Clip 10 Per Cent. Larger.
li,, lt'-li Canadian dip was placed by the general
manager Bt 11,802,000 pounds, an increase of about
tu per cent, over the previous season Of tins he
lStimuted that d,(MSI,(HMI pounds were used on farms,
principally **• Qu-dfeedt and certain new tlanadlan
ImtncH of the west, nml ut the balance the Co-opera*
livr had handled r»o per cent wool was received from
,.\, iv province.
Wool growers need have no fear regarding thc
future, according to Mr. O'Brien, who quoted from
■several prominent wool authorities in the Cnited Stat
ex These men maintain that tin* cycle of low prices
has been completed and that while production was
increasing-, all surplus stocks were being rapidly
cleaned up, Indications point to a very material lm*
jiravemcnt in consumption.
In, reused consignments of wool from every  pro
viitee, except those in the Maritime-*-*, were reported
hj Assistant Manager \V. II. .1, Tladale, with Alberta
at the head of the list with 1305,000 pounds, or more
than half the total quantity handled by the eompany,
Ontario grower* shipped 780,000 pounds, compared
with 740,000 in 1925, and Quebec 107,000 pounds
against 93,000, Mr Tisdalc stated that full nettle
inent for the balance of the 1926 clip could be i v
peeled by the end of April He also reported an im-
|''m\i iiit-nt in the sales of stockmen's supplies ani
woolli u goods,
Canada'a shoe manufacturing industry suffers from
the lame complaint as man) others of our industries
production is considerably in excess of consumption
there are too many in business ou our present restrict
"! markets to allow of it being in a prosperous eon
u lion, though it is true timt of recent months business
ha* shown mon activity.
Since the end Of thc war many shoe factories have
disappeared, but this has not altered the situation t>
nj great extent for the reason that ne wooneerna have
mnineneed, thus maintaining the condition of constant
Ver product Oil, which tends to prevent capacity oper
liun »f i II but comparatively few firms One vou
t'lliitory cause is said to be the east with which, new
' "'"ties ,-au be started. Most of the machinery is
""l purchased but only leased under long term eon-
iracta from the largest shoe machinery company In the
Held, This makes it possible to Start a factory on 0
'""'ll capital and small men have started their fac-
b'ries on what is, without intention at punning, little
more than the traditional shoe string
Borne Profitable Companies.
There are many well organized shoe factories III
•'ftUndfl that are making substantial profits, Most of
these are   operating either with plenty of capital or
■'■ •'•• producing products »f such distinction as to mark
"•"ii out from lhe ordinary Some o,' these factories
hsve established a good export trade with the United
Mates, boots and shoes manufactured in Canada being
!"i> tug Jim few items enjoying free entry into thc Unit*
"'■ State, market.
Evidence of World Experts on Trade.
The National Foreign Trades Council, of New York.
recently issued a statement showing that Canada led all
nations in increased trade since 1913, The Domiirion
headed tin- list with an increase of 85 per eent. follow*
3 **%
("•m*   a ***** am ♦mcmam ■occxeAse
• • • <gr.
**"••• *■£■
cootmmaotat • • • • "Ci
♦ •
♦ J
a or mmxtmmt*
mi or mam *-\**sa
ed by Australasia with 45 per eent. and the U. S. A.
with *\\ per eent.
Tin- League of Nations Bureau recently issued the
statement that Canada's per capita wealth had grown
from |lr100 in 1iM:l to $2,400 in 1926. No nation has
previously shown such n rapid growth,
l-'ashion's passion for pearls has inspired a new cosmetic erase, consisting of pearl enamel for the nails,
costing half a guinea a bottle.
Experts say that during the spring, women will resume that peach complexion, abandoning last year's
orange and sunburn tones.
The latest lipstick designed for shy women is a delicate pink, when tirst applied, but the eolor deepens
after exposure to the air.
A mw "beautifying cleanser," which is being sold
at $(i a bottle, will, it is claimed, produce a feeling
akin to drinking champagne.
Large U. 8. Hosiery Merger
Si\ hosiery mills, with a total output of women's
ful 11 fashioned silk stockings estimated at 900,000 dosen
pair, and valued at more than $12,000,000 have been
merged into the new Cadet Lehigh Hosiery Corpora*
ticn, of Delaware. Thc new organizat.m will sell direct to more than 20,000 retailers, and thc transaction
t: kes rank with the recent Onyx (lothain deal among
the largest in many years.
1 30
Ma\   |i|0-
If a salesman of cars said, "just try it*
I don't know much about it, but buy it."
His prospect would faint,
It's the same thing with paint
You've got to show HOW to apply it.
>**»jttm*ri Mn\ 1927
January to April Hardware Bales Better Than 8ame
Period 1W6\-Staples Lines Aetive—Collections
Hardware jobbers' wiles records for the find foil"
months of the current year show material Improve*
in, ut compared to figures for (he same period of 192t>.
Current activity ia fair in seasonable hues, ami staple
goods Spring goods business written to date is eon*
sid.rnl very satisfactory. Collections generally in the
hardware field are reported as fair
Eaves Trougn, Pipe, etc.—Unusual sabs activity
continues,   Prices are finn and unchanged.
Paints and Oils.—Hale* are very active and prices
Building Paper.—Call la fair with evidences of in
ei,-ase as building develop*   Prices arc unchanged.
Clothes Lines. A sustained demand for nil kinds
Slid makes of clothes line is reported by both retail and
jobbing firm*.
Field Pence.—Sales are still well ahead of last sea*
will    Prices nre firm and unchanged.
Galvanised Ware.—Prices are firm am) unchanged,
811(1 sales nre gootl.
Oil and OasoUne Stoves.-A very good seasonable
demand has sprung up for these items.
Automobile Tires and Accessories Tires are moving in very good volume While there was some talk
recently of a price advance, no change in priees in the
near future i* expected, Accessories are moving In
•""derate volume.
Axes.—Jobbers have been getting unite a few good
• rdi m recently.   Prices are unchanged
Alabastine.—This is si ill moving well, and jibbers
rl»oit that their sales this mason have been larger
lhan for several years
Oraaa Hooks, Shears and Scythes.—These three lines
'tlie* an* showing considerable activity,
Glass and Putty.—Volume of sabs is showing some
'■-■crease,   Prices have not changed.
Bolts.—I lem u ltd is fuirlv good with stoeks well
Binder Twine.—Orders are coming lu well, and In
!""dy volume for early shipment,
Batteries.—There is slow demand for all kinds of
'Htlciiea, Prices are unchanged.
Bolder and Babbitt— Prices hold at the present
nigh level and the demand continues aetive.
Nails,—-The demand exceeds that of last spring.
'he manufacturers claim that present prices are very
Screen Doors and Windows— Subs arc increasing
* warm weather approaches.   Prices show no change,
Baiaball Goods,—There is an increased interest in
'"iHoball locally this year, ami sales are running ahead
n| last yenr.
Piles. There is no change in prices, and a good
Volume of business is being placed.
Garden Hose and Lawn Supplies.-There is a good
seasonable demand which compares favorably with this
tune last year.
Garden Tools.— Demand steady. Prices are un-
changed, The demand for garden tools nnd other spring
hardware lines continues very steady.
•Sash Cord.—Demand good. Sash cord continues in
good demand with Vancouver market prices firm and
••locks ample.
Tariff Preference Pail to Boost Sales.
Almost insuperable difficulties have been encountered by Hritish motor ear manufacturera in their ef-
fots to develop trade in Canada, reported S. Roy
Weaver in the motor number of the London Times. He
found that while the registration of passenger and commercial cars in Canada totals approximately 825,000,
the number of Hritish made ears of all makes probably
does not exceed 1.500.
"One of the most serious obstacles in the develop-
im nl ot business for the Knghsh makers has been the
uncertainty as to whether serviee will be maintained
for the life of the ear." he explained.
"The standard track of passenger cars of United
States or Canadian manufacture is 5t> inches, and English cars with 48-inch track nre at a disadvantage,
because of the ice and snow ruts iu the winter and mud
ruts in the country roads in the spring, summer and
fall. A large volume of business can not be developed
for -English cars unless they are offered with the left-
hand drive."
He found that Canadian agents expected a much
larger profit on the sale of ears than is given in England.
"About 9(1 per cent of the sales of motor cars in
Canada involve the taking of used cars in exchange,
ami the purchaser expects a liberal allowance on his
old car." Weaver reported. "Consequently every new
en- sale involves the sale of an old car as well.
'Canada gives a considerable preference to motor
vehicles of Hritish manufacture iu respect of import
duties. The tariff rate on passenger cars, valued at
rctiiil. with standard equipment complete, nt not more
thin |1,200 each, and on commercial motor trucks, is
121*9 per cent, ad valorem under the Hritish preference
schedule and 20 per cent, under the general tariff.
Tin excise tax of 5 per cent, on cars of this class is
n milted in the ease of motor cars of British manufac*
ture, but still applies on ears from the United States.
Other motor vehicles of all kinds are dutiable at 15 per
cent, under the Hritish preferential tariff and Wl-/*
per cent, under the general tariff. This preference,
while of some advantage, is offset largely by the much
higher packing eost which is necessary for shipments
to be carried :*,000 miles."
! 32
TII E    R E T A I L E R
May. K'27
New Standard Cherry Seeder.
Tinned. 8|>rlnK typi with one piece tubular frame which
houses rust proof spring,   8tt X 5 Inch pun with an extended
illsirubuiliiR chute ami one piece steel plunger eliminating
the possibility or parts becoming detached ami tost Packed
one in a box.
R. M. A. Urges Raising of Pees—Opposed by Many
Amendments to the Act licensing hawkers, peddlers
and transient traders have again been passed up for
another year at Ottawa. The bill drafted by the executive of the Ontario branch of the association, covering
changes in licence fees, which was presented to Hon.
W. H. Priee. attorney-general, by a representative dele
gation of merchants, and whieh it was confidently expected he would accept, received no action from tin-
Federal minister. The committee dealing with tinmen sure found much opposition from divers interests.
and it was decided that thc whole measure should be
handed over to a committee which will hear the pros
mid cons between now and the next season.
The bill provided a license fee not less than $1(1 for
a resident person "going from place to place or to other
men's houses to take orders for goods, wares or merchandise, to be delivered afterwards," ami not less
than $15 for non-residents. The merchants urged that
the higher fee should apply to nonresidents, since they
paid no taxes whatever for the upkeep of the municipality.
Mr. Smye. W. J. .McCully, of Stratford, president of
the Ontario branch, Retail Merchants' Association; .1
T. Crowder, Stewart McClcnaghaii, of Ottawa, ami
others, spoke on behalf of the measure Mr. McCully
made the point that it was not fair that he should purchase fruit, for instance, from a dealer, pay heavy overhead and taxes, and help keep up the community, if
jthat same dealer sold fruit to a pedlar without over-
'head, selling in competition with him.
From the discussion it appeared that the municipal
committee was sympathetic to the requests of the merchants, but there were so many in opposition that thc
decision was reached to have it passed on to a committee for further consultation. Among those who op
posed it were lawyers representing manufacturers of
such lines as aluminumware, brushes, corsets, tea, book
publishers, Christmas cards, etc.
This meana that the special sub-committee will, during this yesr, hold a court of enquiry and thrash out
the contentious points with a view to having a measure
brought in a year hence which will be satisfactory to
all concerned.
it h reported that Hennessey a Morrow. Cioveroai-  ho,
,li-Mil-."it partnership
w ii ituidrv. painter and decorator, of Tenia, hai .iu
continued burtlnc*
ii S gtargeoa, who Operates a scneral more lit Batlthera,
ll ('. it opening n brunch at.Fore»idal*
John Ket HI. of Hollyburn. ban acquired thc buMix» nf y
VV. West in New WcNtmlnaier
Tin- groeer) bu*in«>■*»<* ni I. \v iuii<->. Hubert* Creek li
DOS  Im iii»; operated lo  Harry Hob* tl»
The goaeral More of l»«l»- ami Held. Cnton llaj*. baa been
reported burnt out
I'ntuiiVan Kxpori nml Import Company Limited In liquid
Ation; K P. fakir liquidator.   Merlin* of creditor* held
li li understood mat 0 G l»»vi* op«r»ilns a rc*ui*.unt
nnd baker) hu*lnc*a In Vancouver ba* been granted an <\
lost Ion
People's Caah Hardware in Victoria advcrU*e thai ihe}
are rlii-ini: oul the bu*inc*«
Pacific COSSI Syrup romp-any I.im 11 nl, Victoria, hate !*.,.•,
iitithorilcd to u»e ilyle of Harden Product* Compan)
Howard McCo*hnm U mmiiho -nrlna a con fee I loner*, bttli
nesa si t'rnnbrook
II t, Whit Inker ha* acquired controlling latere*! of Co*
leluin Wen hunt * l.lmiied. at Imuran
A ii Owens ha* cmmiw-nrrd mii elrrirlral «Uppl) and roi
iiiieiliiK busline** al (ioldrn
C, !'   K, T   A   I.ld, have appointed ru»todlaii» of Uiwion
Motori Umlted, M»**lon
Mnrketule and l*iw»on have commenced a (allotlng hu*
iUOSf In Viinrouver.
riie aateii of the Rsafrtw dotbes Hbop. Vancouver, in
ie|>or!ed to bsve Im*i«b *old
II   J   Konine I* comment I or a gut-eery   buatne** In Va i
K. T uiuiniu* i» reported to have *oid oui hi* grocers
bQStacsi la  Vancouver.
The Roflttrbrook MllUas Co, Ud. Kburne. have acquit-d
plant and aaarta of the Victory Flour MUM.
P Mutter ha* cold out hi* grocery bualnea* a( Kerrl*dale
Prixiell *  Hmliti have commenced a apnrtlng good* Store
at Prince iiupcrt
It I* underxtrMMl thai Mel Hindi A Coatello (men* furn
lags, Ac), KoMland are In Onanclal difficult'-*
MacDoaald **■ Milium operating a own* wear bOSlaeai a'
Trail, nre reported lo have aligned
J. T, Crccn ha* nold out hi* drus buaineaa In VeBCOOvei
Purplt Sun Maid Carton Tlti In With California Prune
Hun Maid, fainou* for It* exclusive r.ilnln pack-*, la fOltOW
Ins up lhe praseat opportunlly lo «r.crchandlae It*  porpl*1
carton |iack of California prunei.
Commencing (hia month, a wide Hit of newipaiwr* *n th'
principal cliiea or ihe couniry announce Hun-Maid prune* >•>
eomromtrs with onpcclnl timellneu. ilnce Ihe reeenlp ro">"
don of California prune* hai Hmulaled conalderable latere*'
In the California producl.
Him Maid* new prune advertiaing. lupplemenllns "'"
campaign, will centre attention on one brand—Hun Maid
Planned and put Into action I h rough Hun Maid* represent!
tlvcn HuiiImiiiL SmIch, the trade li Riven an unuiual oppormn
Ity to profli.
lhe Hun Maid trademark li, of coune, already known to
houiewlvei of Canada. The new purple Sun-Maid carton
flood with iclected medium llsed fruit, slvea the d«*ler an
attractive packase he may feature at a time when the prune
market li acllve-doubly ao under the Impetus of the edurn
tlonal n.r.ipnirn ni well ai Run Maid'* special brand advert 11
las. Mi
Bruises       Sores
teeth* the eare muaeles ar Ufa-
ments by nibbing In Mlnard'a Llnl-
mant It penetratee, rtllevee snd
heale. It taaaa Inflammatian and
rtstarae tba Injured part ta health.
Splendid far cut* and eeree.    It
atertliiaa and baaia quickly.
308 Wale* St
V-mcow*, B.C.
Sometimes the informality of
the spoken word is more
effective than a letter.
"Long Distance, please!"
Mix Pleasure with Business
at the Convention
Omaha—the place!   June loth—the time!
Mm. a good lime, chock full of good fun. good fellow* nnd lota ol gootl ld«a* to take bach to your
**wn buaineaa.
Iton't mtai the annual convention of the National
A»*oclatlon of Httall Grocer*. Come over—help
l»ut It over. Aik your local Secretary or your
t'lclKchmann man.
The Fleischmann Company
(Continued from page 7)
chaotic condition on account of narrow-minded people like these"
Mr. Crowder compared this to the live interest dis.
played hy the labor organizations, He also referred
to what the wheat pools had done for the farmers in
the  West.
Drag Storei Underselling Orocers.
'Mnrllor In my address I mentioned the fact that
certain chain drug stores were selling Lux at 2 for
13*?, and Palmolive Soap at :l for 21, Thc fact that
this has been going on for some time demonstrates
that the manufacturer, working as an individual, is uir
aide to prevent this price cut ting. It therefore appears that another plan must be adopted. If the 1\
A T A. plan is approved by the government, the
ii ni fjcti i cis Mi]i>l> b»|r the grocery ti-ntle could
foi ui themselves into a joint organization and withhold all supplies from the price cutter. There is a
marked dislike on the part of the manufacturers to
Mich a plan. Failing that it would be necessary for
tin- manufacturers to take legal action to restrain
the price cutter from offering goods at such ridiculous prices.
"The 9' port brought down by Mr. (McGregor,
officer iu charge of the Combines Investigation Act,
states irjititc clearly: 'As a matter of fact, the individual manufacturer already has other means of controlling thc resale price of his products.' If the
government admits that thc manufacturer has thc
right to do that, surely wc have as much right t • expect the department of labor to assist us in having
the rights of the manufacturer protected ko that the
retail and wholesale grocers may have a reasonable
amounl of recompense for the work which they d > an
to iAped the department of labor to mediate between
the railways and locomotive engineers to sec that fair
conditions prevail in that walk of life."
"In the best interests of the community, wc have
n right to expect that the retailer shall he allowed
that profit.   Our cause is just and cannot help but
In \
Jual a* ihe greal nucces* of (he original nickel pack or
Needle** raisin* went hand In hand with lhe tremendously in-
crea»lng demand for the houiewlvea carton, ao the packing
of Nectara In the little Sun.Mald packagea hai Increaied
the demand for thia natural confection.
Quietly, without advertising, without promotion, with no
mention whatsoever In the trade paperi, the new and exclu-
lively produced Sun Maid Nectan have been included In the
nickel pack and almoit overnight the lalei showed marked
When men as well aa the youngiters recognise diflnltely
merit down (own, (hey are pretty apt to take the information
home that a new product of exceptional merit li on the mar
kel Now. Mra. Houiewlfe li cooking to plena Mr. Husband
and family, and If they like Nectan In the utile nickel package ihe'a gotng lo ge( th«m Nectan tor uae at home.
The inherent goodneia of Ihe Nectan and their outstanding value is In a great meaiure responsible for the steadily
Increning demand for them, both by houiewivei and by those
whe uae (he small pack.
! m
E 34
T11 E   K B T A 1I* B R
"New   Cuitomen   will   appreciate
tha degree ef dependability and
Western Glass Co. Ltd.
158 Cordova 8t. Waat, Vancouvir
8EY. 8687
Scales, Slicon, Cuttiri and Cabin-
tta—-Naw, Rebuilt and Second Hand.
Cash or Terms.
The Scale Shop Ltd.
Say. 2881
885 Cordova St. W., facing Homir.
Multigraphed, Mimeographed
Addrened, Mailed.
Mail Campaigns Handled Efficiently
Mflkl Diractorlss, Ltd.
198 W. Haitingi.   Phono 8ey. 1008
Soy. 8357
1150 Hamilton Strut
(Made in Prance)
"A ProStibli Lint to Hindis."
BamplM snd Prlcet furniihed all Jubbtm
Ttltphoni Seymour 7121
DiidIiiIoii Silas Company
411  RICHARDS  at..      VANCOUVER
(Boned SS't-Sc. "Ad" cardi supplied)
Phono: High.
Manufacturen of
Purtit Made    Coat Loaa
o«.,«t a.*
"Tht Retailor" will bo ploaiod to
furnish aubscrlbers tho names and
addresses ->f nprtsontativos or
agents of Eastern manufacturer! in
Vancouver. Wo will also advise
when their commodities can bo
Manufacturers9 Agents
(Vancouver, unless otherwise stated).
(Insertiona under thia headlns are
chanced at the rate of $1 20 a line,
for Nit month*, payable In advance).
Atlantic Underwear Ltd. Moneion.
XII.—K. II. Waiuli St Co. I.ld ,1lH
Homer Street.   Sey. 8587,
chlpmaci-llolton Kiiittltia Co. I.(d.
Hamilton. Ont. K. II. Walih -A Co.
Ltd., 318 Homer Street.   Hot, 85*7.
The Gall Knlttlns Co. Ltd. Oall.
Ont.-J. J. MacKay, SOS Bower Illdg
Sey. 3091.
The Kay Manufacturing Co, Mon
Iraal.—Thoa. Conlsa tin Homer si
Sey, 1977.
Monarch Knitting Co, Ltd. 311
Homer Street—8. D. Stewart A Co
Ltd.   Phone Sey, 7625.
Penmans Ltd.. Pirli. Ont-J, J.
Thompson, 615 Hastings Weit. Sty.
Rock liland Overall Co.. Rock Is
land. Que—R. A. Slme, SIS Homer 81,
C Turnbull Co, Ltd,. Oalt. Ont.~
8. I). Stewart A Co. Ltd, 318 Homer
Street.   Sey. 7625.
The Borden Co., Ltd.—Montreal,
Que.—Local office, 332 Water 8treet.
Hey. 6383.   Janus Wood, Manager.
Canada Diacuit Co., Ltd, London,
Ont. Local office, 1150 Hamilton St.
Sey. 3412. Chas.A. Tinsman, Manager.
Canada Colon and Chemicals Ltd..
Toronto-Stark A Sterling, 1160 Ham
llton Street.   Scja 8357.
Ma)   1921
Canada Starch Co. Ltd., Modi rei'
--B. H. Rowntree, 207 Hsslta|i W
Sey  59,
Canadian  Poalum Cereal Co    |.i(|
Toronto.— McNeeley'i Ltd. 636 s,r
mour Street.   Sey. 9337.
Carnation Milk Product! Co Ltd -
Oppenholmer Uron, Ltd. 131 Abbott
Street.   Phone Sey, 5390.
W.  Clark  Ltd., Montreal. Qui* - C
P Siark, 423 Hamilton St.   Sey. 2010
K.   W.  (illicit   Mfg..  io,  1.1,1   L
McKarlane. 500 HeaKy 8(. Sey. 13JK
Kellogg Co. of Canada I.ld. London
Ont L P. Mason A Co, 510 !!.«•:
Ings West.   Sey. 2908.
Uke of the Woods Milltng Co  I.M
1300 Richard* Street.    Say. Uti
W, It   l»Arry. Jr. manager.
Palmolive Company of Cans,!.* Ltd.
Toronto, Onl —Dean Armstrong. Itll
Urch Street,   Ilay. 601L
The Quaker Oall Company -—Local
office. 525. 610 IfasLnga West. Q E
Thompson, Salea Manager.
Rowntree A Co. (Canada) Ltd. Tor
onto. W, ll lleauy A Co, Ltd. j::,
Howe Sin-el. Vancouver.
Ilartnm Paper Product! Co. Ud,
1280 Homer Street.—Norfolk Pst*'
Co. Lid. 136 Waler 8(reel. Sey 7SM
and 78S9.
Canadian Toledo Scales Co   Ltd
Wlndaor. Onl.-B. 8. Chambera. 601
Smythe Street.   Sey. 3111.
Continental Paper Products. Ltd.,
Ottawa, onl Smith, Davidson *
WrlghL   Sey. 1565
International Husiness Machine*
Co. Lid. Toronlo.—1-ocal office. 6«s
Seymour 81.   Sey. 2S3,
Pacific Waied Paper Co count*'
Sales Hooks and Waied- Paper 810
Davll Street,   Sey. 2886    T. D* Lewl**
Tho  Scale  Shop  Ltd.  for  Scali
Meal  Sllcera. Choppera, Caah  Regl*
t**r*. Coffee Mills. Choeee Cultera. et<
large slock new and used; free cats
logue,      Terms— 366  Cordova  We*l
Sey. 2S81.
J. C. Wilaon. Ltd.. Lachule, Que -
Local office. 1060 Homer 8t. Sey
711.   W. T. Rae, Maaagcr.
Prosier. T. H. A Sons Ltd.. London
Kng~-Associated Agendo! Ltd., H-
Hailliigs SI. West.   Sey. 131. Say Interlake Displays Bring
"Results Beyond teblion"
■*,T, *    . ^*S^.*******r\.*>
S* tmaU - -Soft. tSaatmm *»-*
■ «.^.L „»       _y    ^_.j\
l^UHciki*Tissue MiH^
i   i . a
Retailers who have been featuring Interlake
Toilet Tissue write that good window displays
bring insults.
One average dealer sold 75 rolls
Another ...}/» case
Another 53 rolls
Another "About 150 roll:,
Another      "Sales beyond my expectations."
Bach sale makes the dealer a profit, too, be*
cause the price of the Interlake roll is standard
■10 lints or -I rolls for 25 cents.
Ask us about ItifarHslKr Tissue
Head Office
54 University Avenue
Toronto 2, Ont.
Inter-fake Tissue Mills <b.
Merriton, Ontario.
Sales Branch:
602 McOill Building
Montreal, P.Q.
The insit erH ni inii'tink,- toiiei ttesue «ii*o manufacture Velvatiaaue sml White Cross brands Interlake
paper napkins sad toweli snd decorative crepe.
For the Picnic Basket
*   *
Now is the Season to stock a good full line of
our Summer Cooked Bleat Specialties, including our "Premium" Cooked Hams, both round
and flat style. Your trade will find any of
our Summer Specialties ideal for Sandwiches
and other Picnic purposes. Ready to serve.
Abso'utely delicious and satisfying. You will
find the3e products a winner with your trade,
and a profit-maker for yourself.
■rm Imm


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