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The August Retailer Aug 31, 1927

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VOL XIX, No. 12
AUGUST, 1927
New Features,
Live Articles by Trade
Dominion   Convention
R.M A -St. John, N.B.
- OF -
Hnmial jfall flumber
of Interest
The Retsil Trade.
mms us
Almond Paste
14 oz. Cnrtons, 24 to Cnse.
8 oz. Cartons, 48 to Case.
Glace Pineapple
6 lb. Boxes. J     A1 J
12 oz Cartons, 24 to Case. UrOUIld   AlmOndS
8 oz. Cartons, 24 to Case
^^i /^i • 4 oz. Cartons, 48 to Case
Glace Cherries
8 oi. Cnrtons, 24 to Case
Nineteenth Yesr.
10c per copy; $1.00 per year
Paper Mills:
Lachuta A St. Jarama,
Manufaeturars ainea 1670
One of the things that help to make up good store
service is the strength and appearance of paper bags
Mann! aetnrers of
for  Wholesalers and RaUilsrs,
Phone: Seymonr 781
The New
A Million Bubbles
In Every
I ;
Chip Soap V
C*A«4t*K %**»* i,m,*a4
- 24 -
Large Packages
to the Case
8ingle Cases $4.80 per case
5 Case LoU $475 per case
10 Case LoU $4.06 per case
25 Case LoU $4 55 per case
May be Purchased with other
Royal Crown lines to make up
quantity prices.
Paper Bags
"PACIFIC"—Ught   Kraft   Quality.
"WESTERN"—Manilla Quality
"COAST"—Heavy   K.-aft   Quality.
"HITONE"—Wliit.< Sul|)hlt.« Quality,        Htavy Kraft
Manufactured in Hritish Columbia hy
Eairftram Paper FirodniKsfts Co. Ltd
Sola AgenU (or British Columbia:
The. Norfolk Paper Co., Ltd
136 WATER STREET Phone Seymour 7868 and 7869
Bread Strip*
Whit* Sulphltt
U-fM Manila
Only the Best-for Profitable Customers
..littiil milk.
Tmw Siooot
.. _  ,„, dav ,„„,„,„ a,v being favorably Influenced toward,
KSbyaWanket of national adverting.
Oritr Carnatha from Yam Joahm
Carnation Milk Products Co-^Limited
Carnation Milk
From Contontod Cowo"
August, 192*1
to make More Sales
Not only is the Kellogg advertising campaign the biggest
ever released, but it has been
carefully planned to give the
grocers the proper seasonable
Right now daily newspapers,
weekly newspapers, magazines
and trade papers are carrying
specially-written advertisements featuring the "hot
weather" appeal of
Grocers who prominently display Kellogg's Corn Flakes on
their counters and in their
windows and who keep a good
stock on hand will undoubtedly
make most sales.
and countsr
rsqusot by
Kellogg Company of Canada, Ltd.
Are You Getting Full
Value lor Your Money ?
When pur.-linaini* h.mhIh for your store** you nhvnyn
?<l*M'i*ifv lln* beat
Arc you «h partieulnr when ordering yotw Paper Han*?
art' superior Immmiuh.**—
qunliiy \s always maintained,
—they arc faultless in manufacture.
—they have larger reinforced bottoms.
Manufactured hy
The Continental Paper Products
Mnnufocturors of hi prr Hair* of
every 'li-weriptton.
"Uiing a CONTINENTAL' Bag ts Bag Insurance
Votwtuuoor, Vktotta, Edmonton, Calgary Wiist, 1827
8avcs you time when customers ask for "Fresh Roasted
Coffee.'* That's exactly what Nabob is. The vacuum tin
keeps ths flavor in—you sell it "fresh from the roaster."
Kelly Douglas & Co. Ltd.
Wholesale Groccn
British Columbia Agents for
65c (lallon
$3.20 Doz.
$1.90 Dosen
No Charge for Original Conts tiers.   Why not stock the best in Vinegar?  Send in your Matt Order.
^*UUt^ ^^mmm**m*mm^m*m—.~mm~—~***m**-*-~!^S~2SZXm*E*m*Smmm*tfrrmm^ ^^***^S*^ *~~**—"■—
First Quality packing house products put up by P. Burns A Co.,
Limited, which mesns they sre the highest grsde, shvsys reliable,
snd without equal on this msrket.
Pa Burns & Company, Limited
ttammommma 6
August, 192]
Our rad seal guarantee appaara en avery
etatea that we will refund the purehaaa price
te any peraon whe doea net agree that this
ia the baat flavoured corn flake ever uaed.
Thet'e plain enough. That demonetratea our
faith in Quaker Corn Flakaa.
QUAKER CORN FLAKES are tacreaftag in wthii
fasterthan any otherCorn Flakes. Tiny arc in iU"
mand everywhere.
Xew galea recorda prove tin* genuine popularity ot
QUAKER CORN FLAKES. Your customers like tin'"'
delicious crlspness and toasty flavor. They're not guitiK to
be satisfied with anything else. Wbon they sp< ii>
Quaker Corn FJakes—be sure you are able to serve tlu'in-
Otherwise they will go olsewhero,
Havi- enough QUAKER CORN FLAKES on haml to
meet a still greater demand, Bigger advertising in ruiini"K
in many publications, If vou will make a fecial pf»^
by displaying QUAKER CORN FLAKES, you will W*
most advantage from this advertising.
Tb* Outer Oars Company
SASKATOON. August, 1927
With which la IncorportUd th* B  C. TRADE RCVIBW.
Published 20th of every month.
official oroan or b.c. board
A MONTHLY JOURNAL published in tha interest of Retail Merehan-
diaiuf aad taa Development of Commerce in Western Csnsds.
SUBSCRIPTION RATI: One Dollar Par Year, payable In advanca.
Adfertlalai Rates os Application
When space reserved finsl forms clone 12th of month.
Suite 101*1 Merehanta' Exchange Building
TtUphoot Say. Mil Cable Address- Shipping—All Codea
BSIter. J. S. Morrleos W. N. Code. Builnaai Manager
P. Tatleraall. Advt. Manager
■stared st Ottawa aa Second class natter
The following ftp-ftMnt.W. M. A. Branches
In tht Provlnct of Britiah Columbia!—
Armstrong A. Smith. Pres.
Cranbrook H. R. Hint on. Sec.
Fernle   .....Norman Suddaby,
Kamloops A. C. Taylor. Pree.
Lytton B. Rebagllatl, Sec.
Nanaimo  N. Wright, 8ec.
New Westminster—
and Fraser V alley...D. Stuart, Sec.
Revelstoke F. 0. Bows, Sec.
Vancouver G. F Matthews, Sec.
Vol, XIX.. No. 12
August, 1927
Beet Sugar Industry in Southern Alberta
Government Investigates Soil and Moisture Requirements of This Crop.
Thi sugar beet industry, in m far nn production
is concerned, ia in ita infancy in Csnsds. tit tho
115,000 tons of Ntiicar consumed in thin couniry in
1928, only 10 pt»r cenl. waa Canadian In-et sugar,
Alt hough bed growing waa introduced in Al*
■'■ita ii 1903, firm operations did nol provu »lt«»*
K-tli-r >un-«--HKful owing lo competition in the augnr
markel nml the imilrility to secure sufficient acreage
tributary lo l*hc factory. It was not until 1.124 thnt
tin- erection of s modern refining plant in Ihe heart
o( the irrigated srena of southern Alberta «g'*i>* ra*
vlvod tlrfe young Industry. Thfia ■factory with a
i. rinding capacity of 1,000 tons of heels per day. ean
utilir.e the erop from shout 11,000 acres.
In 1925 Mime 5,400 acres were seeded to beets,
producing 41,500 lona from which 3,500 tons of sugar
were manufneured. The following year, while the
ncroago and tonnage were slight^' less tlie sugar
eoillcnt ol the heela wns higher sml 4.800 tons of
miliar wna produced. The priee paid the grower in
1926 wns $5.75 per ton; in 1926. $6.85 per Inn, and
•**r the coming season $7 per ton haa been guaranteed. Thia steady increase in price, which is moat
encouraging lo tho growers, a attributable in a largo
degroo to the consistent increase in the sugar con-
t«k»it of the Wets grown, but is partly due to thc general advance in the priee of sugar. The sugar con
tent of the 1926 erop reached the satisfactory aver*
»Kc of 16.43 per eent.
Prom data collected during the short period of
operation in Alberta it is ost'mntod that the cost of
producing an aero of beets is approximately $60. An
average yield of sugar beets is about 10 tons per acre
but with proper cultivation, a fettle soil and efficient Irrigation this can be considerably exceeded,
more lhan 20 tons per acre having been grown under
favorable conditions.
The beet is a heavy soil feeder. A 15-ton erop
removes from the so 1 more mineral plant food then
a tiObushcl crop of corn, a 50-bushcl erop of wheat
ami a 300-bushel crop of potatoes. It is, therefore,
essential that such erop rotation and cultural methods be adopted as will maintain an adequate food
supply. At the same time this erop requires a moist
soil at all times, but particularly during July and
August, when the plants requirements are greatest.
From 18 to 20 Inches of water during the growing
season 'is required to produce the highest yield* and
such nn amount in southern Alberta can usually be
obtained only when the natural precipitation is augment ed by judicious irrigation.
The byprodutes of the industry are pulp, which
when dried -is much sought after ns fodder for cat
tie; filter eake which is a potential fertiliser; and
molasses which ean he used for thc production of
industrial alcohol, cattle food, fertilisers, etc. In
Europe an important branch of industrial chemistry
has been built up around the industry, but in AU
berta the tendency is to link up beet growing with
stock rnis'ug.
The Dominion Water Board and Reclamation service of the Department of the Interior has for sev* 8
T H E    R E T A I L E R
Augusl, |*i-
oral years conducted extensive research work at Iheir
"Duty of Water" experimental station at Brooks with
a view to obtaining definite data regarding the panic,
ulai* soil and moisture requirements ol* this crop. The
demand Cot' tho results of these investigations '.-. -\i
cleneo of the greal interest being taken by farmers in
successful beet cultivation on varying sod types uiulei*
The Buyer's Point of View
The Haymarket Stores, London, England, Speak Highly
of Canadian Produce.
The Haymarket Stores. London, Kngland. boll tbe
largest assortment of Canadian goods in the Ottitei
Kingdom, and their views of qualities and the possi.
b'lities of further extending the markets are of excep*
tioiial value.
It may be mentioned that Canadian officials and
exporters are fully conversant of the close assoeiation
of the Hiiymnrkct Stores with the progressive movement in connection w tl, marketing Canadian products
in England, nnd there is a constant stream of visitor*
from tho Dominion to the great establishment.
Duriug an interview with Mr. T. \V. King. C.D.K.,
general manager of the Haymarket Stores on the subject of (/anadian produce and 'its competitive position
in Old Country trade, Mr. King said that the broadening of tho demands for Empire produce in prefer-
once to foreign foodstuffs were noteworthy. Tho
volume of sabs was expanding steadily. The Hay.
market Stores bad given their first window display of
•"anadian goods early *n 1924, and subsequently hell
a "Canada Week" during which produce of every kin-.'
supplied by the Dominion was shown. Then came
their greal exhibit at Wembley, which was followed
up by successive window displays and other special e\
hibits in thc Stores. During May. for example, they
held a special exhibit of Kmpire Health Foods at which
the cookery was scientifically demonstrated snrt the
public shown the high merits of such preparations--
every article being of Kmpire origin. Canada's cereals
etc., figured prominently. In addition to all this
special display work there is on view constantly a
wide range of (•anadian canned fish, canned vegetables and fruits; cereal preparatins, bacon, honey, bottled frills, confectionery, etc, the largest and fines'
range of Canadian products in London.
As an indication of the way in which sales of Can
adian produce bad risen iu recent years, Mr. King
pointed out that of the total canned goods disposed
of by the Haymarket Stores Canada's share was below
ten per cent."a few years back, whereas today it was
well over fiO per cent. There was every ndication that
this movement would continue.
Mr. V. W. Crothall, manager of the grocery and
provisions section, said that the qualifies of Canadian
canned goods were entirely satisfactory. Canadian
standard quality was equal to American standard
grade, and Canadian choice quite up to American choice
Respecting Canadian canned salmon, he thought this
was very dear compared with Alaskan pack. The price
was probably tint* lo shortage, but was rendering the
Canadian a luxury article. It was very much better
than Alaskan, however.
It is interesting to recall lhat Mr. (Volhall was re*
sponsible for (lie firsl importations of Canad'an inn
I       aroni and entitled tomatoes into Britain, and this atep
proved highly successful   Not only have sales ateodih
risen ever since,   but others started importing thesi
>j> k   The Cillind an macaroni is better than Italian
It is retailed al ihe Haymarket Stores at li'.ul. n-i* impound packet and sells as "bestM{ the Italian >-.   	
Olid "    The tinned tomatoes retail at St A  per tin.
Canned Fruits.
'Ihere are large sabs of Canadian choice berries
"canned red raspberries, blackberries, loganberries,
and blueberries. The quality in excellent and ille}
are popular with the puhlie The blueberries ill *
lOMjd, per tin, Dessert pears at IliC.d per tin are
A.I.    The latter are packed by Canadian Caum-is I.t*!
They equal American packs
"Compared grade for grade with American brand*
Canadian en in led goods show no difference in price or
quality,   To compare American "fancy,*' with Onnad
iau "standard" llOWCVCrJ is obviously unfair"
Hritish Columbia honey is of line flavor and is ou
a par with New Zealand homy. The elover holIC) froii
Quebec is of a differenl type ami is rather paler nml
of less flavor, but is good.
Da*ry Products.
Particular mention must be made of Kraft cheese
whieh is very popular. Thc sales have expanded ver>
considerably. Canadian ehoesc is of high quality ami
sells well generally,
Canadian bacon is most excellent,
Tin* Haymarket Stores arc now intodueing it ful!
range of Canadian pickles ami Canad an parked select
ed imported olives supplied by Libby, Chatham, nn
Another development which met with striking site
eess in London has been the successful marketing ol
canned soup ami beans packed by W. Clark. Ltd., "'
Moir's Canadian chocolates packed n very ftttrnc
live boxes are displayed in the confectionery KOOlioli
ami are very excellent.
The old-established Hritish firm of llowntrecs l.im
llod have opened an office at 152 Alexander Sire-.
Vancouver, in charge of Mr. A, N. Dyer, late of West
cm Croeeis Limited, Mr. Dyer announces that th
policy of the company will be to continue selling to tin
trade through the wholesaler. August. 1!>27
The laic ol the applications which have been be*
ire tin Canadian Minister of Finance ami the Advisory Hoard ou Tar ff and Taxation I'or increased tariff
protection against imports from the United Kingdom
is still iu doubt.
The two more important of the applications are those
nt the Woollen and Knit Goods Manufacturers Asso-
iealion, ami tin- Shoe .Manufacturers Association of
Canada     Moth these imlustr.es have put forward evi
dencc that in respect of certain of their products they
nre operating under .substantial hand caps with manu
faelurera in Ureal Britain.   Their applications have in
flutlltial support ,aud some concessions may quite pro-
bably be made to tbem by the government.
The decision in Ihs connection will be a mosl difficult one for the Administration, for sentimental as
n< II as economic eomrfderaflons must be taken into the
reckoning. The Hritish preference in Canada's tar fl*
is regarded to some extent as a contribution to the
Mother Country which compensates iu a measure for
the failure of the Dominion to share the expense of
na\al defence.
There is a strong and widespread desire n Canada
tn avoid any action which might add to the economic
dificultics of the Cnited Kingdom at the present time.
This then *s the issue which will confront the Minister
•»f Pinanee and the government when the applications
involving the Hritish preference come up for consid-
.•ration -whether to heed thc pleas of Canadian indu
tries for a "Canada Pirst" policy, or to refuse further
protect on to the Canadian applicants out of consider,
ation for the conomie problems and difficulties of the
Mother Country.
This decision may be largely influenced by economic developments during the latter part of this year
If the general business situation in Canada continues
to be satisfactory there will be not a little support for
the    I.t well-alone policy,"
(»n t) ther hand, if there should be seriously unfavorable developments by reason of erop or other eon
ditions the ease for additional protection for Canada
ini!   mliistries would be strengthened considerably.
The divergence of tariff views in this country offer*
an interesting study, it is not alone the western agrarians who are opposed to increases in tariff tint ies. for
mnnv Canadian inanufaetur ng interests which have
developed export business in an increasing volume
entertain the fear that further restrictions of Imports
IlllO the Dominion would react on that export trade,    v
Canada's economic interests are more largely internal onal than ever before, and the movement for freer
trade whieh was promoted by the recent International
Keounmic Conference at Geneva may also have some
influence on the tariff policy of this country.
The mint in* of oranawi ami lemons by electric heaters
ondor con ill Hon* recommended by the United* St"tea Dnpart*
meal of Agriculture In laid to have been found ho satis actory
III California that the plan Is being followed extensively wher
ever current In -Available. We understand that a non-glowlns
heater of 400 or S00 watt*' rating In used and usually three
applications of heat are sufficient to Impart the desired hue.
Chain Stores in Double Role Act a3 Wholesalers and
A new type of deal has been evolved by some manu-
la.ltnci.* v.i.ieh is new only in the respect*that it wears
a diliercnl dress, Fundamentally it is the same as the
oilier types ol! free deals, except that the wholesale
groeer in th s new type of deal does not ligure in the
so-called advantage.
A manufacturer launches a new special sale promo..on deal of the following nature. He tells the retail
groeer that if he buys so many cases of the manufacturer "s product and if the retailer will mail his job
In r's invoice to the manufacturer showing that he has
made the purchase, a cheek will be sent to the reta Unequal to the full jobbing price of one case. That is
line, so far. Hut what about tho wholesaler! He docs
Hot participate at all.
Bul the chain slore. which is considered by the
manufacturer also as a wholesaler, is given the snnu-
deal as the retailer so that thc chain owns for every
case it purchases. I lie cqii valent of a case free. The
wholesaler does not.
This is not a secret rebate. The manufacturer U
playing one minute lhat the chain store is a wholesaler ami the next that it is a retailer; the final result
being that the chain store reaps the benelit the whole
sale grocer docs not get.
Now. if the chain store s a wholesaler—line. Hut,
by this complex method, if it is both, the business niul
economic injustice of such special deals is certainly
apparent in that they are disor'minatory and unfair.
Certainly, when the deal is over, the ehain store has
ample stoek at a less figure openly bought nnd in addition any seerol rebates the chain may enjoy whieh
the jobber does not have; even if the manufacturer
docs not permit the chain to obtain a surplus stoek on
the deal basis, the chain nevertheless enjoys a discriminatory advantage,
This type of "free" deals seems to us unsound from
an economic and business standpoint. It strongly tends
to load the retailer with stocks, retarding his turnover
ami freezing his investment. Moreover, in many instances, the nfninnim thc retailer is required to take,
in order to avail himself of the scheme is so much
greater than the amount a prudent retailer, who is a
good merchandiser, would purchase, that the actual
effect of the deal is greatly to reduce the buying power
of the idividual retailer, who takes advantage of the
deal. Indeed, in actual operation, many deals of thia
particular kind amount merely to tricks or devices by
which the chain store is given a deeded advantage
over all other customers of the manufacturer, although
the manufacturer's announcement, of course, states that
the deal is open ta all his retail customers. Sueh a deal,
taken by the individual retailer from one manufacturer
has the praetieal effect of preventing that retailer, for
a considerable per'od, from buying from competitors.
The jobber will also find it difficult to move his
floor stoeks, since the manufacturer has, in effect, low-
cred the priee.
A "free" deal or scheme is a camouflaged reduction in price-, Tf a mnnufacturer wants to decline his
prices, as he has every right to do, let him do it openly. 10
August, 192,
Lake of the Woods
Milling: Company
Makers of
The World's Best
Daily Capacity 14,200 Bbls.
B. 0. Offices and Warehouses:
1300 Richards Street 1614 Store Street
Don't pour it down the drain. Ity
using Sealrigbt Containers you can
dispone of the liquid when selling
pickles, Oysters and l/iquid Foods.
These containers arc 100 per cent,
Icakproof, spill-proof and crush proof
and will more than save you their
Ask onr Traveller for Samples and
Safe, DnMsio ft Wright, Ui
Tin* advertiaing of Clark's Prepared Poods is
continued year in nnd year out, and has boon
for inanv years.
Customers for these excellent foods an* being
brought to you all tho time hy these* creative
announcements. Hy linking your stoic dis
plays with ('lark's National nd vertising and
mentioning Clark's iu your own newspaper
ads., yon are attracting to yottrstore the grcni
••st iitiinbi'i" of Clark consumers,
W. CLARK Limited, Montreal
Establishments ai
Montreal, P. Q.f
81 Rami, P.Q,
and Harrow, Ont
Peter Rabbit Peanut Butter
Coete No More But Selh Faeter
Kely Confection Co. Ud.
1100 Mainland Strttt
VANCOUVER-*!. C \uglist, 11127
Tea Production in Formosa
Ity WILLIAM 11. IK Kits, Editor, "Tea and Coffee Journal."
Hi .iily ovorytli ng grows nn tin. island of Formosa,
iml \,t* know it best ns tin' plan- which produces the
ih Ici-tJiMc Formosa Uolong lea, sn long a favorite with
nui people. I.yiug 'dt' tin* cast coast of China, awa\
lu tln> south of Japan and link* I to it hy tin- far struiitr
I in Kin Island, Formosa is tho "Beautiful Island" of
iho t'ortugctiSQ discovers. Tin1 Japanese, present rul-
i*is nf the inland, call it Taiwan.
Tlie Island lies in tho semi-tropic sone, oxtending
over 07 nuk'H from east to west and 244 miles from
north to south. It is situated between 24' 4;7 ani
J.V :;s north latitude and between 120* ami 122' 15"
i-aal longitude, about ou a Kim with Mex'co and Cuba
ihr Tropic of ('aimer passes through the middle of tho
island, near Kagi. Consequently, snow is unknown ex.
• pt ou hiuh mountain-tops for a short while in win
u»r, The highest temperature is 00' ami the lowest
l.V V., the charming verdure of the mountains ami
fielda being enjoyed all the year round.
The best npproaeh to Formosa is from Japan, and
th« trip consumes three or four days.
Formosa Oolong Tes.
The export of Formosa oolong ten began with Si)
experiment made in tstili hy an Knglishmnn.John Dodd.
with .Yuan |miiiii«Ih nf tea whieh he sent to Amoy and
thence to the United States through the agency of the
Ikglish house, Tail & Co.
The preparation of Formosa oolong is of two kinds,
iiu hrM proees* bc'ng performed in the tea-producing
distriets ami the second taking plaee in the tc.i-retiu-
ing establishments at Daitotci.
Preliminary Frooess.
Tea prepared iu Ihe producing districts is called
crude tea, and, a nee the quality of the tinished product
depends entirely upon thc nature of thc crude leaf,
ihis proccs* ia an exceedingly important one. The
work ia done entirely lay hand, the result depending
U|W!I the skill of the laborer, a skill acquired only after
years of practice This manipulation is a real, fin;
art. carried by expert workers to a perfection ftbsol*
utcly beyond imitation.
The gathered leaves are scattered on a canvas mat.
nr placed in shallow bamboo baskets. each holding
two pounds, and exposed to the sun to wither or dry.
In a short time Ihey arc taken into a room where they
»re spread on shelves and undergo further withering'
and fermenting for about half an hour.
Then lh(> leaves are transferred to a largo bamboo
hiwket, around which stand several workmen, who
lum the leaves rapidly for a time. Again the leave'
tiro distributed in baskets, and left to ferment. By
Ihis time the leaves have became soft, ami as a result
of the fermentation their color has changed lo a red
dish brown ai-ound Ihe edge, and Ihey have developed
•■ delightful fragrance The skill requlrod in the proper manufacture of the ten is manifested in bringing
Hie leaves to exactly the proper degree of ferments*
lion, which is considerably less lhan that brought about
lu the mn nn fuel nre of black tea. Oolongs may be pro-
pci'ly called semi fermented leas.
The leaves are then lired over a wood fire, iu pans
or hank* Is ami later they are iclircd. After this they
are placed upon matting and rolled, a considerable pres.
sine being applied, iu order lo break the liber and cell
of the leaf. This process causes thc omission of gummy
ami pithy substances, aud when continued for eight
to ten minutes makes thc leaves rather sticky. The tea
is now place.I in bamboo trays and tho moisture evaporated ii three stages, 'in vessels called poelnn, over
earefuly regulated charcoal fires.
This completes the loeal preparation, and the crude
tea thus obtained i.s packed in tea bags and sent down
the Tamsiii Hiver in junks to the Daitotci market. The
entile series of operations necessary to produce the
erode ten, or raw leaf, is sa'id to requre seven to eight
hours, depending upon the season. Thc crude tea represents in average of 25 per eent. of thc weight of
the green leaves.
Second Process.
After the tea merchant of Daitotci buy this crude
tea from the producers, they submit it to a second and
iinal mode of preparation.
First, the dust and foreign matters are separated
from the leaves by means of baskets, and the tea is
sieved into several grades. Then t 'is placed in bamboo baskets .and Chinese girls pick out the exhausted
leaves. Vftcr this, the tea is classified according to
quality .ami when sorted goes through thc final process
of refining over a charcoal fire, losing thus 10 per cent,
to lf» per cent, of its weight. This completes the second
process, and the tea is ready to pack into cases or
chests, lined with tea lead. Thc capacity of these
chests is not uniform, some containing 20 to 30 eatt'es,
others "C> to 15 catties. The larger size is called a
•'half-chest." the smaller a "box."
From Daitotci the chests of tea are sent by tram to
the harbour of Keelung, a distance of about seven miles,
whence it is shipped to foreign markets.
Orgin and Development of Fosmosa Taa.
Formosa oolong tea was originally produced in imitation of the Chinese oolong of the Kok-.cn to sntisfy
the taste of the many Fokienesc who migrated thence
and settled in Taiwan. Thc trade knows it as semi-
fermented tea { :.c, one possessing some of thc characteristics of black tea with eertain cup qualities of
green tea and therefore resemble a blend of the two.
In taste and flavor it is quite different from the
Chinese oolong, whieh acquired ita name 4Ioolong"
from the Fok enesc "wu-lung" signifying "black-
Thc original oolong plants have been perpetuated
n propagating new ones from the "layers." the grow-
ers fearing that if raised from seed they would change
their species. Hy "layers' 'is meant thc bending of
the branches so ns to lay them under thc earth, where
they are anchored by means of bamboo staples until
they take root nnd thus start new trees. 1 saw many
nurseries where this cur'ous practice was being carried
The principal tea gardens arc in the northern end of
the island in the prefectures and Taihokii and Shin-
cllikil,   As in Jnpnn. they nre mostly owned by small 12
farmers, chiefly Chinese although there has recently
entered nto the situation ou a large scale the powerful
Mitsui (lomei Kaisha. Ltd.. a Japanese concern owning
84.000 acres of land suitable for tea nnd an allied
company known ns the Formosa Industrial Co.. owning
20.0(H) acres. The former is now operating the Kap*
pansan Taihyo, Tairyo. Kisan and Nonto estates, hav>
ng 4.S00 acres in tea and an estimated erop of 2,600,*
(XHt pounds expected shortly to be increased to 8,400
acres with crop possibilities of -4,600,000 pound-? * and
the bitter operating the Anpciehing, Sansa, nnd Nni-
wan estates, having UfiO acres in tea and nn estimated
erop of 200,000 pounds, capable of be ng increased lo
4.100 acres with crop possibilities of 2.200,000 pounds.
This represents one of the biggest Industrial developments in the Japanese ISmp'rc.
lu addition to the oolong ten manufactured and
shipped largely to the United States, Formosa manufactures large quantities of pouchong, a variety highly M-ented with jasmine, tuberoses, and laponica (camellia 1 flowers, for ah'pmenl to China. Dutch Rasl In.
dies. Straits Settlements, ami the Philippine* The ten
leaves are heaped un in closed chambers after mixing
with the flowers, which soon impart their perfumes, as
tea quickly absorbs any forego odor (wherefore, Mr.
Dealer, keen it a:r tight), and after the scenting is
completed the flowers are picked out. Two-thirds of
Formosa's tea crop is oolong ten and one-third p.m*
A Modern Tea Factory.
One is surprised to lind a completely equipped
modern ten factory nt Tniuyo. It s not uncommon to
find model tea factories any where in Ceylon, India,
or Java. One rather expects them in countries where
railways penetrate and good roads abound, hut it Is
not at all to be expected in wild Formosa, where the
only approach is the push-ear tram stud the distances
iitcruiinahle. However, there it is with fermentation
rooms, withering mats, tea rollers, firing machines, mixers, cutters, and grading machines complete., a tribute
to the spirit of progress which is typical of the colonial
administration of Formosa and in line with the grent
faith which the Ml sui Co. has in the future of Formosa oolong ten.
The annual production of ten in Formosa i.s about
27.000.000 pounds. There are about 113,000 acres under
cultivation. It is though there nre sufficient ten binds
to inert ase the output of the island five times f neces.
Headers of the "Retailer" are well aware of the
great awakening on the part of wholesale grocers to
the need for protecting their retail customers nod ear
eying on plnns for aiding the "udcpcmlciit" retailer
in his light against other systems. I its t one angle of
thia is just now attracting a lot of attention that has
not been commonly discussed.
This is the scheme of promoting the "homenw ncd"
store idea ns menus for encoung'ng the public to pal-
ron'ise stores owned in their own community, rather
than those owned by alien proprietors in plain Ian-
gunge, chain store orgnni/alions. Strange to sav, it is
not being v'ewed in the snme way by nil friends of Ih•
retailers, nnd nn interest ing controversy is th;* result
Briefly stated the scheme is to set up certain staml.nL
for good storekeaping, and permit any retailer ndopi
ing such methods to eary a sign on his store with hu
able designation,    There is supplementary n Iveitisin
locally to popularize the plan in the community ; t'h
effect being something like n boycott on tho "outs'de"
store system,
Dut the plan is hong opposed by some very practical
leading Wholesalers in the belief (bat the eon tion of
the retailers' weaknesses in the face of chain Compeli
tion requires somelh'ng more tangible and fundamental
than a homebrewed prejudice, ami thnt when tin
chains meet t with prices nnd other features of loenl
service, the home-owned coterie will find the deslgitn.
tion just the opposite of what is intended.
Wh'le the "Hetnibr" believes wholeheartedly in
the idea of Ihe " Home -owned" store as the only basis
upon which every community throughout this country
•-an attain the fullest measure of prospe-rity. we do no!
believe any amateurish capitalization of the idea is g»
lllg to result   u material benefit.
To inertly ask that locally owned stores be patron
isod because they are such is never going to gel vcr\
far It is just one phase of the situat on to be consul
et'ed. ami where dependence is wholly placed upon that
feature without justify 'ng it in other ways, is in-nh
a waste nf time and money,    Whnt is really n led is
all intelligent campaign that is all einhrasive, covering
every angle of the situation
Meeting ehain store ami ma I order competition 's
a big problem nnd it must be done thoroughly to prove
suceessful.      Unless so minded the campaign nhoul'i
never be started.
A new wholesale grocery company opened in Kdmonton on August 1st. having been organised by II
II Cooper ami to be known as the II. II Cooper Con
pany It has a Capitalisation of -fJIMl.OOO nml is opei
at ing under a Dominion charter. Three floors of lhe
Tees k L'ersse building nt the corner of |07th Street
nml lli'l Avenue nre being occupied.
Til's new eompany hits taken OVSP Webb's, Limit-**'
wholesale grocers, who have been in business here foi
the Inst I If years.    Heading the new compnuy is II   11
('wiper, formerly Mdmontpn manager of Maeclonald *
Consolidated, who is president and managing dlrrelor
Oilier members of the -staff will include II. Fnsaekcrly,
former buyer and manager of the fruit department <|l
MaedonabFs Consolidated; 0. Mowat. who was ercdil
manager with the Miicdoiinbl company, along w th mm
< .al oilier: \\Im> held positions in the old firm, together
with a number of the present officers ami employees nl
Webb's Limited. The new company will handle whol'
sa'e groceries, fruits and vegetables.
Monastic Effect.
"(ouliln'i you lei linn Hlclrt down a little, Mary I""!*"
H'h hardly an tncii below your tarteri."
"Kor liesvon'l mike, mother- llo you mint nn» to look ■ •'■
n monk,' Am-.isI. Il»27
Til K    BETA] LER
iTcaMT coaii^at wnn ims wmou iammr!
Uncertain Big Profit
Sure Little Profits
Simp/t Arifnm-ttic, Mr. Grocer, 6si# if means
ths difference between success and failure
*-. ia oa markuo. ot couret, looha ttmptmg. Bat
tV* TUPNOVSP tvtry timt that makee for rtal tub-
etantlal prohtt
In tht Dominion, invtttlgatlon SO**** » •lo:K of
Palmollvt movtt OUt on «« avtragt *»* ■ «*»•• •
yta.\ At ttn etntt o cakt. proM <• 31',* a no ■
nrohta o ytar makee thin tM', on the original in-
Bvtn tht greater SINOLS profit that elow moving
•o*p« may give *ou will ntvtr rn*-** thtm at profitable at tht MANY profile Palmollvt brlnge.
How it is done
Palmollvt toap la undoubttdly tht moat widtly
advtrtlttd loll*l aoan In th, world. Whortvoi-you
look you ttt advtrtlttmtntt for Palmollvt Soap-
-on blllboardt   In magatinee. In newepapere.
Thia odvertlelng crtattt a continual dtmand for
Palmollvt with tht public—your euatomtra.
Vou. tho rttallor, can make all thia big ••^••Jli*
Ing work for you by patting up In your w ndow a
rtproductlon of a Palmollvt ad -or by Pu"'"«'" "
Palmollvt window dlapi«y-oc by putting ■ S/cemra
ef Palmollvt  In your window with  a  prlct cart.
■tautlful dlaplay mattrlal for counttr and WlsSew
la youra for tht taking. Wrltt tht ntartat Palmolive
aalea offflct now.
Matle In Canada.
When customers get exclusive—of!
by themselves exchangin' notes and
recipes—you can still bust into the
conversation with that raisinr-for-
salads suggestion. The pass-word is
simply: "Have you ever added Sun-
Maid Nectars to a salad?" And ths
result is often a sale right then and
there of Sun-Maid Nectars—not men*
tioning lettuce, mayonnaise and
everything else that salads call for.
Chloride of Lime
New Style Waterproof Package
Supplied by All Wholesalers
in British Columbia.
Manufactured by
Vanoouver u
August, 192'
The strict er enforcement of the Canadian I'list.iiii*
laws hy the Department of National Revenue and the
strengthening of thc Canadian Customs administration generally may prove of benefit to reputable business houses n the United Kingdom and other countries
selling goods in the Dominion. The investigation by the
Customs Inquiry Commission have not disclosed anv
very huge volume of commercial smuggling, but there
has been considerable evidence of undervaluation for
duty by the use of fraudulent invoices. The goods
whieh hnve passed through the Customs at improperly
low valuations and on which less than the correct
amount of duty has been paid have been distributed
in the Dominion in unfair competition with the better
element in the Canadian wholesale and retail trade,
and alao to the detriment of reputable interests in the
Canadian market.
Thc measures which are being taken to ensure
proper valuation of imports, and uniform appraisals
of similar goods nt all Canadian ports of entry should
curtail such unfair competition, without any hardship
lo the legitimate trade. The plans of the Minister of
National Revenue in connection with the strengthening
of the appraisal service are belevcd to include an ef.
fort to cope with the "dumping" problem. Proximity
to ihe Canadian market haa been one of the more important factors which hnve enabled' the Cnited States
manufacturing firms and wholesale houses to export
largely to Canada. While the major part of thi"
trnde is beyond suspio'on. nevertheless there have been
Inrge nnd more or less regulnr shipments to the Dominion of "distress goods' 'at priees whieh in many in
stances have been less than replacement mat. This coi
ditiou will In-difficult to combat, bill anv netloil whii
inny be taken by Ihe Cnuadiaii authorit es to prut-•■
Canadian industry against competition from su.-h ,\\,
tress" stocks from the Cnited States inny nt the m\
time afford a somewhat better opportunity I'm- i
porters to market stnple lim* of merchandise in th
Four Important Dominion Meat Concerns Form flO.OOQOuo
AntulKumsUlon of four of die mom Important met) pai i.
«>rtt of rasters Canada to (<> m Canada IVki-rt*. Ltd, wit* *,
cent!)' roporlod from Toronlo.
Thi' now compan) "till have nn nuihoritoil capital oi ||0
000.000 of 7 i»*r cent, mmuiativo preferred Hock, ot which
$s.7f»u,iioo win tn. Iomi-mI nml 2u.nhMi ihsroi of common no-1
without |>ar valuo    It la »aid thnt iht> ROW mm. rn will ita
with total imaom of about tis.ooooon In* in-Hnit Died nml
liquid n*»*oiji    Tho four companion merged lo form th	
corn nro thc  llnrrl*  Abbalolr Co.   Mil,  (".unit*   I.M, th,
Canadian Parkin* •*« Ud   and WlllUm Imvu Co. I.t.i
It la SSpCCled thnt t 'anada I'aokt *r* .with a production i (I
mated to constltutt ovor 50 por oaut of ihr t«a*t»>rn output
will coop-orate with othor packer* in oltmlitntinR report* I
doaimctlve bu>ln* compotlilon
Thia Ih tho nocond Important Canadian mrr*or to !>•    <
ttouncod rooontly, creation of Canadian  Newsplinl  Ltd
control n|irop\ltnalolv  throe fourth* of tho Canadian  new
prinl production ha*In* boon reported rooontly.
A f««w clerk, dtclatlai a fow dayl -**o wait In dOttbl .i- In
I Iio u»o of a Oortslfl ph.ano, no bo enld to tho Itesofraphcr
"|>o vou roilro a loan**' and tho •aluiful eyed OM lt*t«*tr\i|»*   !
rather lazily:   "No  I aloop with matiia "
oAnd Rpmem*b€r~
^ no matter what your volume
* no matter where you sell goods
*no matter what your class of trade
DEL MONTE can help
1. The most intensively advertised brand of canned
fruits in the field.   Steady, persistent support in
leading Canadian and United States magazines.
2. Strong campaigns on the whole fruit line- with
special emphasis on such staples as Peaches.
Apricots, Pineapple and Pears.
3. Real quality in the product itself   to hold the
increased business advertising builds.
Tflomeixmore Am era*before,are
insisting cm the brands ihey know
DEL MONTE brings you their business
Peach Halves
BUoed Pineapple
Crushed Pineapple
Aprioote, Pears,
Plums, Berries,
Fruits for Salad
Cherries, ete. runt, 1927
Sugar.—Tho loeal markel registered snolher decline
i uu- pn hundred pounds on July 2lst, making th"
■iresenl bns's $8.75 per hundred,   Indications urn thai
, st.mlv market may lm looked for, snd merchants
Ivould <U> well tt. stoek fnr presenl requirements only.
Rolled Oats.—Tho oal erop in Bastern Csnatls, we
!V Informed, i* not up to «!"' ,i«,,«l standard ,,,is mx'
„n .nol therefore ta view of tho advance already put
into effeet hv soma of the manuflacturers we sre ns-
um! of higher prleea, particularly on package oats
Jam.—bocal jnm maiiofneturerH have just put Into
effect nn advance of approaiinately &6c P«r **"•> on
Vo I pure jnm. and our prediction Is, ns already stat-
,1 iu » previous issue, that further advenes may he
MCannad Lobstar.-A shipmeni of new pack lobster
arrived in tho city a few days ago, nml wss welcomed
b* iM.ih wholeaaler and retailer alike. The inarKci
was bars and n conalderable quaufty will go into coi,
sumption Immediately. .
Macaroni-Merchants will do well to be prepared
for an advance in panto of ali kinds. The high leul
at which flour continues in sure to reflect in hignct
priees n any product of which it f"f.ns the basis.
Turtle Soup (Atoll Brand.) Thin is n new arms
on this market, and is a genuine turtle iwpifiw
by tha Australian Turtle Co, Ltd., Brisbane. Aust alia.
It is packed in caaea conlalnlng3e lib  tins *m
tiuoted at a price of #7.20 per oaae.
Counter Twine.- This very necessary'J^«™*
hits been nold on the loenl market nt a price ranging
around 25c per pound for tho past few months,
i, the lowest that twine has ^^^^^thern
Tho terrilie floods of the past miWg in the S     u
Statea has. however, damaged the ^.f^gj*
erably and an fldvaiit f .O8M10 per lb. is no-^ being
iiuolcd, whieh will make today's price »»••       .
Spicee.-To give any detailed tolormatlon pgardmg
lhe spice markel it would be necessary to deal not only
with the surplus stoeks of the dflVren world WW
hill also w II, the crops of each partleuI.r spIce. In
nn endeavor lo accumulate some reliable Information
wo Antl the following: .
dinger. -Jamaica is tho only country offering any
new erop nt present time. ,.,ivmioed
Allspice il now being offered al greatly advanced
,>riOhttUa..-All lines have advanced «^»«W
50 per cent over a week ago. Japan BW^6 N° '
bting praetiealy unprocurable.
And so we could go on through tho lisl and prov,
conclusively that spices in general have a strong tendency to advance n the not far distant future.
Australian Raisins and Sultanas nut with  sueh
favor on this market last season that available sup
plies were very soon disposed of.   A shipment of ex-
cepl.omrl quality has already reached the eity of Aim
traltan 2 Crown Lexii raisins In 56 lb. boxes, and is
being tillered at a price of .09-' cents per pound.
Wholesalers nre also offering for arrival about
September 1st Australian :J Crown Sultanas, both
small and large, at a price of 15c per pound.
California Black Cooking Figs.—A shipment of new
crop ungraded black cooking tigs has reached the c'ty
and is being quoted at a price of H'^c per pound,
which is considerably lower than last year's prices.
There has been a steady incense in the demand for
black tijis the past few years.
Salt—This market 'is steady and dealers are favoring Canadian products.
Sardines.—We have- rece'ved advices from Norway
that tisliinir is nt a standstill, and prospects are not,
favorable for a large pack.
Canned Milk. — Milk is steady with supplies increasing.
Hawaiian Pineapple.—Opening prices have been
named a little lower than last year. Market is ap
parent ly lirm, with heavy purchasing.
Olive Oil—Market is lirm and higher; prospects
favor incense in price.
Canada Dry.—Prices are reported down $1.20 a
ease on pints (50 bottles to the case). Complete priees
are: 1 ease lots. $8.75- 5 case lots, $8.85; 10 ease lots,
On account of the continued good demand ton
Splits this is now obtainable nnd a decrease in price
$3.25 a case is noted. Complete prieea are: 1 case
lots. $11.40; 5 ease lots, $11.40; 10 ease lots, $11.25.
It is interesting to note that this Canadian company <owos its success to a prescription of a Toronto
physician who originally prescribed it for patients
when coining out of ether. Their slogan 'Is a good
one "The Champagne of dinger Ales."
California Walnuts.—-A California posting estim
ntes the   walnut   crop   this   season at   40,000 tons,
against 15,000 tons last year and 36.000 tons iu 1925,
whieh was the previous record breaking yield.
California Apricots.— The probable tonnage of
apricots in California is officially placed at 182,000
Onus. Last year the total crop was 176.000 tons. In
1925 only 150.000 tons were harvested. During June
279 ears of fresh fruit were shipped of this years'
erop. Fresno County last year shipped only four
and one half ears of fresh apricots. Harvesting and
diving are occupying the attention of mnity growers.
The season will soon be concluded. 16
August, 19*27
41 Mark of Excellence"
- Shelly's 4X Bskery
A Quality Product!
tmm mm m*m**ma       oWSW
Whole Wheat
Tie Dr. Middleton's Food Products
Company Limited
Vsncouver, B. C.
7"*— *>ril.' i&e*"^^
Ths confldsncs crsatsd in
ths mind of your customers
of your entire lins of goods
is apprsciably incrssssd
by your rtcommsndatlon
of srtlclss thst havs bssn
provsn to bs of ths hitfhsst
L    W    Mil I [   T I   COMPANY   I I Ml TL D
Have a Mass Display Always
In Easy Sight
Fins, Full-Flavorod
JAMS and
It is the Surest Way to
Greater Turnover and
Satisfied Customers
to* f«lltwlnf art pfless quoted for principal linen of Uadlng wholeeale firms.   Prlcti quottd ore necessarily
subject te market fluctuations.
Royal Veaet-
3   dot   pkga.
In mn*
Ptr  r|H
mm t -10
Pur* riotso Lye—
4 doa. In caaa  — ^—,—,
I   raata   , ~	
It) caat*. 4 doa. In caaa
Magic Baklnf Pewdar—
4 oa 4 doa	
4 ol   4 doi.     .
I OS   4 dot
tt ol   4 dot   	
J',It.    1   dot ******
i lb. 4 doa	
f% | caae tola.
Magic Soda. Caaa No. t—
I   imam  (SO lb   packagta)
'. <••*• or mora
Bi-Cars-anate of Bode—
Ut lb.  ktga,  ptr kt*      	
+■•» lb   barrtla,  ptr  barrtl
Cauttic Sada (Granulated)—
l'. lb   t'anmt.r  ii»i |fa#   in raat)
1'0 Iba   Iron drome    .
Craam af Tartar—
In <aaa)
tt :o
IS so
. I.M
6 1&
. 7.10
Ptr lb
..      It-rk
*.     Mm
par doa.
\a It*   P*P*»r P-»S»   (• Om
i* Ib paper P*S»  <4 do* ,n t>*'>
m lb rana with acrew covara (4 dos
lit   caaa)     *
I lb cana aeraw covera (I doa In
caaa   - —~-  -	
I lb  equare canletere. H dos In
•■aaa)       ■   ■
50 tb. -aroodtn QSOSS -
tl lb   woodtn pall*
too Ib. Ilnad koto ... 	
140 tb. Ilnad barrala **.     ***   —■
,    17
Pastry spin-, s tin*, ci >x. 90
Poultry Dreaalng, Sag*, Savory, Thyme,
Tumorio, una, dos 90
Pickling   Spice,   tint    No    2      XXQ
Marjoram, Mint. Paraley  90
Whits Pepper, una, dos. ..... 90
Caalor Oil. 2 ot. doi   Ml
Csstor on. 4 01. doi , 2 20
I'.pnom  Hnlta.   Vi*.  dot 10
l-'rull Colors 2 OS  <!"*       225
i<mt» (hooolsU, Itoite, Pink, Lemon
Vanila, While, Almond. Orange) dot.    1.11
j*«ii>  Powder, dos        70
l.tmonare  I'owder,  doi   2.26
MuMm.I,   la doa   ....I.M
Muatard.   Ha,   dot „.. „ 4.50
Muatard.  >,» doi „ —.1.40
Muatard,   H   doi    „	
Sulphur,  •*»«, doi ...... .	
Tta. Orttn Label, S*. per Ib	
Tta. <ir«H-n Isabel, la por Ib	
1  Ib.   Una   	
la  lt>   package*  	
& lb,   package* 	
Tea. da LtUXe. Afternoon, 1 lb	
Tta da Luxe. Aflwnoon  Vi* per lb
Tra dt Luxs  %** por lb	
TSS  Or  OOffOS,   not   Aaat .   UK)  Iba.   Iota,   lc
per ll»   kOSS
Tea and Coffee Aaat   "-Oft II)   Iota. 2c per lb.
It tut
Vinegar,   dot	
Shamrock Products
Rolled ihoutdara, par lb.
Nabob Products.
AlUplr*. So   I, tlna doa
I'akihg Powdtr. 41 It SB do!
I tak I ng   Powder.   II  Ot*
Making Powdtr. It tV. SO*
linking Powdtr. I to. dOS,
Horaa. Ha, dos „ 	
Mlack Pepper.  Hit*, do*
t'tltry Salt. gUaa. d<>a
Nabob Coffea. amall Uns ta-b
Coffea,  la tb.  ..
CoffM, 6a  Nabob lb	
Cuatard Powdar. dos   	
Quick  Tapioca,  doa —
Chocolala Pudding,  dos   «•*	
Chill Powdtr. amall, doi
cinnamon, t oa   Una, doa
t'aytnnt Ptpptr. I Una, doa •
t'lovta.   amall,   doa	
Curry Powdar. I os. glaaa. doa -
Craam of Tartar, I .......  .
Crasm of Tartar. Ha. tlna - -- J JJ
.   to
. 2«
7 75
.   .71
.    »0
.   .11
.    5«
..    M
-   .00
..   .91
.    90
..    90
..    90
. roo
... III
Crasm of Tsrisr Ha.
tilngar. amall. dos   «
Kxtrat-t*. IH ***• doa.
Kxtracta,   I  os   doa.
Kxtracta,  4  oa,   doa
Kxtracta. I oa. doa
Halracta. ll oa. doa.
Maca. amall doa	
Nutmaf.   amall.   dos.
Paprika, amall, doa. .
.   .»o
. 1.90
. 4.60
. I 60
IV 00
. 90
. 90
,    90
A unlit:,
lUir.»n, Shamrock, %*% per Ib	
Baked iiitm. with dreaalng, par it>
Shamrock, Handy fata, l Ib, cartona
Cbaoso  Canadian* large, par n>.
Chaos**, Canadian, twin, par ii>
Bbortonlng Carnation, No, 5, 12 oaaaa
Shortrnina fai nation,  No. 2, 20 oaata
Cooked Horn. Shamrock, per iu     	
Dominion Hams im* in*
|t«Mt)lnion Bacon, 10 lha. per Ib	
dominion Ihu-on, 12.11 Itm. per lb	
Dominion altmildars, boned and rolled
DiipplDf, bsaf, 4»lb bricks	
llama   Blinmrock, per lb. 	
Hams toned and rolled, per lb,
lltad fhttat, I-lb tlna tach *
Jelllad Toniruea, per tin, lOlba, appros,
I wtiil,  No   .'»   II to caae
l.anl.   No   3,  K t» caae
IjSfd,  cartom,  u'> n«a
Lardi  No   1. cartona,  Si» lha	
Mlnetmeat,   kit*,  251b,  net,   per  Ib
Meat   l,oaf,   per  Ih	
folk   plea,   pel   doi .  «       	
fork   roan! leita with .lieaalna, per Ih.
Selected fowl, per Ih   fn-ah killed 	
•lelecte.l Chicken, per Ih.  freah froieli
Vancouver Price LUt—F.O.B. Vancouver,
ar New Weitmlnater.
Tarma Nett SO Days
Crown Oiitmeal. 24 6a box of 144  4,80
Klondyke (wrapped), box of ts 6.10
Klondyke   (unwrapped),   box   of   25  6,93
Kngllah   Itlue  Mottled,   box  of  20  1.0*)
.Inen   (unwrapped),  box  of  100    2.50
.23 H
Mechanic!'*  fine Tar,  box of 100 S 46
Mechanic's Pino Tur, box or 60 2.76
olive Caatlle, cukea, box or 200  416
Prlmnoaa (wrnppeil), box or 25  4.70
Royal Crown I.ye, u»x of 48 4.8<»
femlraya  Powdered  Ainonla,  box 24... 3.81
Special price* on 5, 10, 26 and 100 boxea
fenilray'* Water Olaaa, Eau Preaerver—
Oaae*, 24 ton* per caao   4.10
Hoyal Ijiundry Flakea, In bbla 11
((Special price on contract)
Royal Crown Soap, 6s W4a   5.46
Hoyal frown Powder, box 24 only   6.61
Hoyal frown Powder, lib. box of 50... 4.00
Hoyal frown Cleanaer. 48 alfter tlna .... S.70
Hoyal frown Powdered Ammonia, 1 Ib  3.8S
White Wonder,  box of 100   4.60
White  Rwnn  Soap.  100    4 00
White  Swan   Naptha.   box  of  100  -,.90
White  Swan  Waahing  Powder, box  24  5,30
•Mir' Suda in a Jiffy, box of 24 4.10
Floating   Caatlle,   25h  3.76
Wonder  Laundry  Flake*,  25  lb 2.75
Coffee (Vacuum Pack)—
1  Ib.  Tlna,  per Ib II
Tea (Red Label)-
1 lb.  package*, per Ib 10
•t lb. packugea, per Ib I*
21-*} lb.  packagea, per lb 68
5 Ib. package*, per Ib 17
Tea (Japan)—
1 Ib. packagea, per Ib — —...   .10
H Ib. packagea, per lb.  II
2li lb. packagea, per lb II
Baking Powder—
12 01. Tlna, 4 doa. case -...10,00
16 01. Tlna, 4 doa. caaa  .....11,20
3 lb. Tina, 1 doa. caao  - 7.46
6 Ib. Tlna, 1 dot. caaa ..._ 11.10
Laundry Starehee—
Canada Uundry Starch, 40-lb. box .01
White Gloaa. Mb. pkga.  ..-.-  .IH
Acme Qloaa. 1-lb. pkga *,.*„,„.*,.*,*  .IH
No. 1 White. 100-lb. kega  IH
Fdwardaburg Sliver Gloaa, Mb. pkga.
40- lb   ~   • I* H
Kdwardaburg 8llver Gloaa 8/1*
fancy  tin  eanlatera,   41-lba.    H   ,1IH
Kdwardaburg Silver Gloaa, 100-lb.
kega   *   .MH
Celluloid 8tarch (boxea of 41-pkga    a
par  caaa)     •*••»•
Culinary Starehee—
Bonaon'a Celebrated Prepared Corn
40-lb.  boxes  per Ib 11
Canada Corn Starch 40-lb. boxea, per
lb    IH
Challenge Corn 8tarch 41-lb boxes
per tb IH
Caaco Potato Flour 40-lb. boxea, lb.   .11
Maiola OH—
Maiola Oil,  la    t.m
••     la   .„„  7.41
Corn Syrupa—
Crown 2a, 24 to caaa  •*.■>■
la. It to caaa  * 4.11
10a I to eaae ..* t.TI
Ida. I to caae  Ill
Lily ta, 14 to caae  a*
6a. It to eaaa  * I.M
10a. I to eaae 	
I mm •••>•>  . A«  m.
Ammonia. 1 doi. qta.. box of 14
Karo. te 14 to caae
Ba, It to caaa
10s I to osss
1 18
Anl?ust  ]'i
Tho readers of this journal should show
SPECIAL courtesies to the salesmen and representatives of our advertisers.
More than that, you men should extend ji
IMitiKKKKNCK to the lines ndertiscd consist
ently 'in your paper.
.Many successful reta I merehants make it a
practice to cheek their stocks monthly with the
1st of advertisers in the "RETAILER." More
retail merchants should eertaiiny do ho. Finns
farsighted enough to help us raise the stand
ards of retail business deserve your wholehearted support. Loyalty isn't a onesided propos
tion. Reciprocity pays good dividend;*:. Arc
you earning them!
A money-making line is one
that turns over quickly.
Quick-moving goods and
reasonable profits pay you
more in the long run than slow-
moving goods ahdlong" profits.
Satisfied customers are also
good business.
Negotiations whieh hsve heen Under way fur -*„*,,,.
time, have now been completed for the acquisition l>\
Wai pa per Manufacturers, Limited, of an Import mil iii
terest ill the four leading I'anadian companies ongau
t I in the wallpaper industry.
A new company, Canadian Wallpaper Ifanufaetw
ers,  Limited,  with capitalisation of £1,725,1 KJO, will
unite the existing lirms, whieh are The Ken, N  Boxi ■
Oo„ Limitetl; The Watson, Poster Co,, Limited; Slaun
tons, Limited; and Colin MeArthur k Co., Inc.; opi i
at ing in New  Toronto, Toronto and Montreal.   Tl
operations of these companies will continue, hut th \
will have the Itcuefit of the economics arising from con
soMdation  and  centralized  mauaifement  ami of tin
technical knowledge ami experience of the parent lln:
ish company.   The shareholders of the exist i mi eon
panics retain a substantial stock interest  in tin* new
eoneern and there will he no puhlie financing
Plans of thc new company include the manufacture
of complete Hues of wallpaper in Canadian milkim-lti*-
ing some of Ihe higher grades of wallpaper which havr
hitherto been imported, and a further Improvement
in quality of Canadian wallpaper* which already en
joy an en viable reputation    The export trade BOW eai
ried on will, it is hoped, he further developed
John T. Chasney, who concluded the negotiations
on behalf Of the Hritish Company, is vice-president nf
the Canadian company. The company's offices arc in
the Metropolitan Huilding. Toronto.
The Independent Biscuit (V, Limited, recently •*r
gani'/.ed in Calgary, under the iiiauagcrahip of Hsrve)
Shaw, are remodelling ami adding a fourth fl»»«»r '
the three-storey huilding. fill x 114 feet, which thev
have laken over in lhal city. They are installing one
reel oven and one travelling oven and are ecplippMn*
the plant with the latest machinery so that it will h
as tiD-todatc as any in Canada.
The company will employ aUul 100 people at Ihe
start and will have branches in Kdmonton. Ssskalooi
Hcgina. Moose Jaw, Vancouver and Victoria, the nr
irniii/.atioii In ing about the same as the obi Northwt kI
I'.Ss'iiji Co.
The National  Hisciiit Company of Canada, Lid
recently purchased outright lhe Tclfer Hisciiit Com
pany, Ltd., Toronto,   The latter will continue lo opei
ate as the Tclfer Hisciiit Company, Ltd.. without
change of personnel, Mr. W. II. Q, MaeKaeherii. general manager for Ihe past two years, continuing io
that capacity.
Thc Tclfer Hakcry ia the only biscuit or hakim*
concern in Canada in whieh the National Hisciiit Com
pany is interested, directly or indirectly.
Canadians will be employed in alt the activities nl
the eompany and Ihe nroducts of Canadian farms an•'
mills used to thc fullest extent.
The latest machinery is bo'ng installed fmmedintelv.
and the most modern and efficient baking methods pill
into operation, Uigust, 1927
A prominent Lon Ion tea broker gives the follow*
ing report in a circular on the alatistleal position o!
ihe market! Stocks at the end of June at 145,0*00,000
are approximately 9,250,000 li ss than last year n
figure which is :t,lS)0.lSS) under the lowest point' touch-
ini <>ti July 1, Northern Imlian shipments to tlie United Kingdom at the eml of June slum- a falling off
nf 6,500,000. Willi only n small increase of about
I (M)0,000 from Ceylon and other producing count ne-i
showing smaller shipments, stocks at the end of the
present month should ahow a further decline of 5,.
iHHi.iKNt to 0,000,000, if consumption and export li-.*
urea continue on thc same scale
Considerable lutorost is be ng paid to the Indian
crop. Different estimates place the shortage from
irliie lo twelve million pounds this year.
According to reports from different houses iu
I.,union estimates for the eurent season are eonserv-
nlively based ou a total crop of 1.4HMKMI pounds,
which, given reasonably favorable weather, is likely
In lie largely exceeded, ho that, in view of the im*
proved price* now obtainable in the I ami.bui market,
and the strong statistical position of tea generally.
ilnre is every reason to anticipate favorable results
nf the working for Ihe current year.
Notwithstanding an increase in world's produc
lion nf 30,000,000 in 192f». whieh caused a drop in the
market towards thc end of last year, the world's COB*
Ktltnptton, more particularly in OUlside markets, more
lhan absorbed this increase.
Canned Foods.
A large part of the current trading in canned
foods is for the actual needs Ol lhe moment, and thi*
phase of the market indicate* a healthy summer demand for jobbing pan-els of nearly every sort Some
*»f the packs which were in heavy surplus as to carry
aver arc not so active now, as previous purchases have
supplied distributers with enough to take care of
current oul lets, since, sizable blocks were ac<;iiiivd
instead of taking new packs, Outside of these products, the si/e and the frequency of the buying orders
"'dieate that jobbers are not overstocked with tin-
general line of staples. Loral and Interior dealers
arc in the market most of thc lime ami they often
■*'|Utre prompt shipments, indicating that there is
real need for replacement. There is less haggling
alwul priees, and brands are substituted when those
which arc preferred are not cosily discovered, Retail
■mllets are good ami while no particular drive is being made by grocers. Ihey are moving canned food*
lit -seasonable volume.
Not Market.
The demand throughout the list is imt important
ns pressing needs are not urgent ami there is no de
*irc to cover now for early fall outlets. Consumption
IS lighl, un it usually ia during hot weather.     As a
Renerai rule, stocks of shelled ami nnshclled nuta
nre not heavy. California walnuts are so closely sold
UP that quotations are nominal. California almonds"
("e lubl steady as there is less than normal compel*
'"Ion from  imported  lynes.    Filberts are not  being
sacrificed hat are mostly a spot proposition nines
foreign markets arc held so lirm that they do not
attract much attention. There have been no further
developments in Itraxil „uts.
By John Spiuld.ng Black, Advertiaing Manager, "Salada Tea."
It Ih hard to realize the change that haa taken place la
tie distribution or rocMlBtuffa in the last twontyOve yeara.
becauie we have adjusted ouraelvea to each change as tt
came and have taken It for granted* without rurther thought.
One important feature In the awing from bulk to packaged
goods-* rom uncertain quality to standardized quality—from
man> differing pricea to one generally accepted fair price.
Of course. I am speaking generally here, and with reference
only to certain commodities that have been affected in this
way, Hut the change that has taken place In the merchandising of a few oomoditles illustrates the tendency resultng
f.om modern economic conditions.
The elimination of waste has been an urgent necessity to
the public, retailer, the manufacturer and* the producer.
Waste effort, waste time, waste material, waste spac«i. All
parties have contributed their share and co-operated to this
end. but I believe the manufacturer was the first to Initiate
the policy or standardization and elimination of waste on a
law scale, poslbly only with the help of widespread advertising. Quality was standardized, methods of distribution,
production and manufacture was standardised* as were
prices to the public, to the merchant and to the jobber The
public were acquainted with the superiority of products
produced under these conditions, and soon came to look for
nnd demand uniform and reliable quality at certain prices.
A great saving and benefit resulted to all concerned.
A few of the benefits that standardisation brought about are
*\unctimes lost sight of In the heat of an argument over the
smaller gross profit allowed an package goods compared with
bulk. Take (he case of tea ns a fair example—$23 000,000 was
spent by the pubic, 1 roughly estimate, last year on the pur*
chase <»• tea.
Tea is not an Inconsiderable Item1 In a grocery store, and
Is one that goes far to advertise a merchant's reputation tf
he supplies to his customers really reliable tea that does not
vary in quality or flavor from year to year.   And this is
where standardisation and uniform packaged teas have made
It possible lor merchants to hold tholr own business, despite
the InilMdl Of peddlers by supplying good tea a a reasonable
price.   The ease and economy to the grocer In handling
standardised package teas are ve.y pparent.   No epense
hits to be borne on   acount or shrinkage, waste, overweight,
wrapping, string and the greatest of all. selling expense.
These Items would differ greatly accordng to the merchant
and lh4. local circumstances, but 5c per pound would be a
conservative figure lo cover these charges I believe, on the
average.   The margin on bulk tea Is and must be larger than
on package tea. because there are these expenses the grocers
nre put io tn selling bulk ten.   Tho actual profit and the
wisdom "I selling bulk lea Is something that every grocer
must decide for himself.     The phenomenal and consistent
growth of package lea tn Ihe favor of the public Is a fact.
II Is not ehanee or advertising that Is responsible, The pub
lie have found they get better value, better tea and mor?
unlfonn quality In branded packages than In bulk.     Most
merchants nre I'reo from prejudice and view the caaa with
common sense.   It lifts a burden of expense an dresponslbll.
liv from lhe grocer to be able to supply his trade with a
widely known nnd demanded trade-marked article on a margin
that makes satisfactory profits possible with rapid and easv
slock turns, al a minimum of effort and expense.
Under the authority of Section 47 (a) of the Customs Act
nnd Order ln<touncll No. 1283 dated llith July, 1*927. the
Minister of National Revenue hereby values dressed poultry
its follows: Turkeys. 40c per lb.; chickens. 35c per lb.; fowl.
2Sc per lb.; geese, 20c per lb.; ducks. 32 c per lb.
The above minimum values shall be applicable to shipments when sold at the point of production. Where goods
are sold f.o.b. Intermediate distributing points, full transportation costs, Including line haul charges, refrlgeraton.
heating, etc., from point of production to attributing point,
shall be added. 20
August   111;
Saint John, N.li.   The annual meeting ol' the Dom
illion Hoard,  Ket ail   Merchants'  Association ol' ran
ada, was held heic July 2f» to 28, President .1. A
Itanticld, of Winnipeg, in his address mid report tor
the year stated thnt methods of retailing had been
transformed and no longer was I no ,fly the barter tit
merchandise. Prospective development1 of the future in retailing called tor serious consideration, lb'
showed charts giving the cost of operal ion in various
lines of retail trade, indicating that the average operating expense iu the hardware business was IT U per
J. T. Crowder, elected President of the Retail Merchants'
Aaociation of Canada,
cent. He urged merchants to mark up their prices in
sueh a way that thc gross margin was tigurcd on the
sell'ng price rather than on eost.
Itefereiiee  was   made  to   the   price   differential
granted to some merchants, and he stated that some
thing must be done to enable the average retailer to
meet this.
Volume of sales was increasing but never before
was it so hard for retailers to make profits. The effect of mass production was reflected in prosperity
of the towns and v llages, This point was evident
from observations iu a tour of the country, but il
was also found that expenses were increasing nnd th"
margin of protit was decreasing.
In his report N. II. Douglas, secretary manager
said iiicreltaudis'iiig in general was in a chaotic con*
<litOn through competition, varied business methods
and lack of one standard. He expressed the belief
that retailers will need to have priee protection from
manufacturers insuring a fair margin of profit; will
need to have co-operative buying or will have to get
away from overhead cost of wholesalers' serviee and
cred't charges. He slated that retailers will have
to educate the public as to the unfair laisitiwi of the
average retailer or the government will be asked to
make a study of the (list ibut ion system in fairness to
all. He outlined efforts made to have mail order
firms taxed, referred to smuggling and efforts to check
it and of means to combat pending out to unsol.elt-
nl merchandise through mails.   AfflUal'oii with ti,
It, M   A. ol the National Shoe Retailers Assoi'iatiun
was said to be under Consideration by a joint eon
in it tee,
lb-ports from the secretaries of the various pi..
vinecs wile lead a-* follows! Itcorge Matlhews. Bl* thi
Columbia; (leorge Hougham, Alberta; W. I,, MeQtiai
J. A. Banfieid. retiring President.
rie, Saskatchewan; A K l\ty, .Manitoba ; A G, Pramr
Ontario; M l«nPointe, Quebec; Miss IV P Alwsrd.
New Huns-wick; *l Duthbcrtson, Doyle, Nova Scotia;
and It. It Helmau. Prince Edward island
A fight wan expected between .1 A, Banfleld sml •'
T Crowder for the presdency, but the former with
drew ami tlo* latter was elected president,
Canada l>rv digger Ale. Ine, reports for »ls month* end
ed June 30, 1927. net Income ol $1 273,f.2* after Inicn-Ht, ■!•
prestation antl  Fcd-eral  ISSeSi  equivalent  to  12 H2  a  ihs'
earned on (»IO,ti!H  ahnrea of no par atork    This coinpai'
with IMS.40S. or 11.9*3 a share on 139 177 shares OUlllandlns
In first hall ol I92«    Net Income for the June quarter um
1766,419 after above chance*, equal to $1 7i» a share on l>
fi!»l shn.es w stock. comparliiK with fftON.lns, or $1 m t slut'
on 4SS.498 iharwi In precedlns quarter, and H97.«o3. or I* |:
a Mhare on 139,177 Mimic* In *ecnml quarter of prcvltMi* -.•■.**
ity an arrangement recently effected the Nordhelnv1
Piano nnd Music Co., Limited ,nnd llelnuuiann A V0„ I*1"'
lied, Toronto  will be mcno-il under the name or the Ial1'1
on January I next.   The two eompanlea are anion* the olde***
buMlnraa houae a in Canada, Ihe former, having heen foundet!
hv Ahraliniii ami Samuel Nonllielmer in 1140, nmi (he lattci
hv Theodore A. Helnfwnann In iHf.ii.  itoih eompsnlei havi
hulll up a Sue reputation for the quality or their product h
The two builneissi win continue under the present aim-
aaetiient until the end of lite yenr. Uifjurt, 1921
Telling several sin*-, in package wrapping a clerk
should nol commit is one ■*»> of getting at what con
six's in skill in this phase of one's work Paper should
I,,,i he wasted. When paper is wastetl. there is nearly
always waste labor, also. Tearing off ton little paper,
struggling v\*illa the package to make it go ami Ihe
iiiatlei|uatc paper then failing, maybe gelling the pack
itge wrapped only to have the customer discover its in-
s. < niity and »**i>- for further wrapping, is inefficiency
nu M-lf-respcctiug clerk will long lei himself be disc.iv
el'Sd in
Tearing off a corner from the roll, for a small pack,
nge, is an inefficient halrit frequently observed. The
im \t clerk tears it tiff even, then tears again, to get the
v. iilth of paper he needs tlet iu the habit of tearing off
pieces thc full width,
If bags are used, pick Ihe right size This is particularly necessary where the customer is buying by
weight. Two pounds in a three pound bag make the
quantity seem smaller to the buyer; he may be unjustly
suspicious of short weight
Wrap packages so that the store's advertisement
will be iu sight on tht* wrapping paper This may be
incidental advertiaing, but it is valuable just the same,
i'ii street cars, walking along the street, other people
will observe milady's bundle ami where she bought
it If milady is a person of some social standing, she
»ill be a walking testimonial for the slore at Mich times.
I>oii'I start to wrap purchases until you an- certain
the customer has purchased all she wants Have a
thought for the vehicle in which tin* customer will travel home. Is it the family flivver? Then a small box
may be just tlo thing satisfactory to the eusN mer
nml time saving for the clerk When you have n difficult to wrap article, always taken into consideration
the customer's conveyance. .Some very difficult to wrap
things it is possible to take to the customer's ear unwrapped,
Haa the customer in his arms small unwrapped
nrtielex purchased al other stores?   Maybe he doesn't
deserve the accommodation, but offer to wrap these up
with Iris purchases of you. He'll appreciate the favor,
ami rich reward iu gootl will will accrue
Use enough string to hold the package firmly tight.
See that your string is crossed evenly,
I-corn how to Judge accurately the quantity of wrapping paper needed. Taking too much or too little is
not necessary, A competent clerk need rarely make
any sueh error
The proprietor of the store probably supplies you
with more than one weighl of paper ami more than one
quality of string or cord. Generally speaking, the
heavier the article wrapped, the heavier the paper and
Miiug need to be. Adapt paper snd twine to the arti*
•le; not lo is to be wasteful or inefficient,
Don't sec how many articles you can manage to sell
unwrapped. You can work a surprising number into
the customer*» hands, if you set out to -it's a fact
<-iisily demonstrated Do you want to though? You
know what happens again and again when a person
tries to carry a number of blocks several unwrapped
poekages of'different shapes and sizes She drops
wmo, alwnys with annoyance and often with actual
damage, Some of her feelings are hound to go baek
to the store whieh didn't wrap for her.
Let voui- first guide he the customer's own interest.
Strive to give her thea ssistancc iu wrapping you would
like if in her place.
How quickly ean you wrap a package? Done so
fast that the package is improperly wrapped and poorly wrapped is not efficiency; go slow enough to do the
job well. Still, wrapping is a job for swift hands and
lingers. No clerk is an expert until he can put speed
into his wrapping, Check yourself up by your sidekicks in the store and other stores. If you're a laggard, practice for speed.
1.—NV hat food did Capt, Charles I mid be vg
carry on his non-stop flight from New York
City to Paris, ami do you know of any reason
why ham sandwiches arc not delicious for any
meal, regardless of whether you're a "high-
llyer' 'er not?
2—Do you consider a substantial meat diet.
helpful iu aelriev ng feats of physical prowess,
ind have you ever heard of Gertrude ESderle?
3.—Give the name of any boy in Vancouver,
Canada, who wouldn't like to lead the National
League iu batting for six years, and have you
ever hoard of Ijtogers Horrisby refusing to eat
a steak?
4.-What simple food is served to invalids
ami convalescents, ami is not beef ami lamb
broth nppct'tfitig ami nourishing for healthy
5.—What nation of the Far East is seeking
to change its soldier ration from an exclusive
vegetable diet ttt include some meat, and do
yen enjoy looking at Japanese prints?
ti,—Name any rl tailer in Hritish Coltimb'a
anywhere- -who ean derive 25 per eent. protit on his selling price by adding 25 per eent.
ti. his eost price.
S, -What natural factor beyond human control must packers and dealers absorb, respectively, in selling meats, and will a Palm Beach
su t shrink if rained on?
9.— Should dealers keep records of their business, and why arc the newspaper eolunr.ts of
classified advertising choked with markets for
10.- What meals are in great demand now.
ami when customers ask for them are you
11,—Now YOU ask one.
The National Caah lleglster Co. reports consolidated net
porfltn for the six months ended June 30, 1927, after all ev-
pensea .depreciation and taxes, Including reaervo for current
federal taxes, of $3 302.106 16 compared with $3,167,580.70 for
tlie same period of l»26. The proflti tor the six months are
equivalent lo *$3 per share on the total outstanding common A
stock, double lhe dividend requirement for Ihe period. Dividends on this stock are being paid at lhe rate of $3 por
annum. 22
August, 1927
JHE CIRCLE-BAR line of hosiery is lhe
shortest distance between tell and sell . . .
it reduces sales resistance, accelerates buying
and pyramids profits.
Write for full particulars-Today.
Mono tor mon, womtn and
children In pure thread •ilk,
•IIS and wool combinations,
botany wool, Rayon, mercer-
latd Halt and caahmere.
Kincardine, Ontario
Mills at Kincardine and
Owen Sound,
,.!vi h:!;:. >' ;u, H^r^.!' :k August, 1937
Drygoods and Footwear
Trimming Well to the Fore in New
Season's Modes
Braid Tinsel Effects, and Fur Noveltiei Appear in New Fall Lines.
Tin fall and winter of 1927 will be a big season for
lira ills and tr minings, and the popularity nf rhinc-
stone decora!ions nnd tinsel effects will continue iu
In new* apparel  creations the wide Use of every
iy!r and eolor in braids, and fur edgings, and fur in
die I builds are noted in the newest models
Clipped calfsk n is now a popular novelty, and
many varieties of tinsel braids with or without sill;
It is forsccn that the fall season will open wild very
uide, heavy flat braid* on I'If hi broadcloth, and various forms **f wool dresses. In thc exclusive trade,
lighl weight broadcloth in plain colors, w II lead and
exhibit varying widths of wide herenles or nrll tary
braids in groups in the costumes,
New belts on fashionable outfits an* of the saii.<
braid used in embellishing a dress or cloak, ami cvci
wool and loose w caved sport suits of s Ik. ttf the tin
I rimmed variety, display a braid belt some two inches
iu width, with a braid lie of narrower width fastening
lhe open-neck collar.
ln the cloak Irade it h observed that bra tis are t i
be u>cd in place of tucks or folds, to outline fiillnes.-s
nver the hips aa well as to trim fronts, collars nnd
KleeVej, and the front edges of long cloaks exhibit t
wide braid facing, or group of several widths of braid.
lift often similar in color ami style to the plainer braids
tied for trimming the garment.
Full SWrt a Effect.
The incoming of full skirts has had another iff feet
ou braids Not only tlo Ihey bring in a with* variety
nf trimming, but with two-piece morning ami after
noon nml sport fails appear tendencies lo crosswise
effects in vealees. blouses ami jumpers, which exhibit;
from neek to hip. alternate crosswise bands of wide
braid and the silk or wool dress materials exactly
matching in eolor.
A w'de braid, buckled or fastened, constitutes Unloose belt whieh now eneircles a garment midway between the natural and the recent elongated waist line
Simple eont suits .trimmed on the collar, sleeves
nnd eoat edge snd above the skirt hem with flat braid?
in a single width or group of two widths, ma ntain the
present vogue for matching dn\ss gootls with braids of
'he same hue. while dresses also carry out this style,
snd live as many tm eleven rows of braid, of varying
widths, around aleeves. and seventeen around the dress
from the shoulder lo below the waist. Such dresses
"re -aught in. a eounle of inches below the hist mw
<»f brad, by a braid belt or slightly wider style
It is to la* noticed that blaek satin garments use
a great deal of silver and blaek tinsel braid both for
trimmings and as a broad sash, showing below an irregular bolero effect and facing ends of satin drapery
at one side.
Interest in Ombres.
dust as felt hats often show bands of braid to match
that used on ensemble costume of wool, so velvet and
sal in hats show trimmings of tinsel braid to eorres-
pond with that employed on such apparel. But, while
the season will begin with ensemble effeets "n dresses
aiul their braid trimmings, there is also a marked in.
terest in omber effeets, as, for Instance, several shades
of eator ami beige braid on a broadcloth of beige, or
rows of omber braid used on a gown whieh matches
one of the tones.
.More elaborate gowns show a tendeny toward rich
color effects and contrasts in braid trimmings, and ai
plain-surfaced Roods of a single eolor grow with winter
demands, the use of r'ch-Bued eont rusting braids will
increase to relieve their monotony.
That decorative vestees will be considerably worn is
demonstrated by the faet that blacks and white flat
braid in varying widths connected by fngotting is on
the market in widths adapted to the length of a vestee
or sweater, and these crosswise stripes lend an effective finish to an all-white or blaek costume, Sometimes
they appear with a white skirt and blaek eoat, and
sometimes with a black satin eont and a sk'rt of wide.
flat braid, connected by faggoting and hanging like r<
pleated skirt.
Even the ubiquitous scarf and shawl is either furnished in braid str'pes or is more or less trimmed with
brai<)s of a sort to harmoni/.e. either in matched color
or contrast with the lint or costume with which it will
be worn,
Accord*ng to Canadian tanners, the industry is
getting tin its feet again for the first time since 1920.
At present there is an actual dearth in available hides,
which accounts for the sharp increase in hide priees
which predicates a correspond'iig increase in the price
of leather when tannery stoeks now on hand have to
be replaced.
The present year, it is stated, is the first time siner*
111211 when tanners have not had to eomlVOte with accumulated supplies of war-time leather. Conditions in the
Cnited States largely govern the Canadian market,
Tt is estimated the total hides on hand. raw. in
process and finished is 10,845.000, as against 17.309,000
at the end of 1923, a decrease of G.464.000 hides.
A 24
August. 192",
Dry Goods Market Report
Primary cotton goods markets are in a stage of advancing prices on many lines where attention had not
been given to the rising cost of eotton. it is now believed among agents that high cotton for the coming
season is a reasonable- certainty, ami mills are insistent
upon preparations beng matle now to provide proper
prices on which goods may be based for late delivery,
Advances initiated on colored coarse yarn cottons,
flannels, blankets, ehambrays. ginghams, bleached cottons and many other lines are spreading steadily. Buyers are watching developments without being interest,
ed enough to come forward * n anv marked way to
cover late requirements to forstall higher values. They
are fairly well provided in many cases into ami through
Prints and Ginghams.
Advances made on printed lines have not become
general as yet and buyers do not appear ttt consider a
price advance as anything tit worry about In any
ease few of them are ready to place orders at old prices
with a view to eover'ng late requirements, Tu some
extent this may be due to the constant color and design changes made necessary in meeting market de.
mends. The low end of ginghams has become stronger
to thc extent that some lines are now being advanced
following any fair sized sale. The higher end is attracting rttb- attention although manufacturers using
gingham as a raw material will soon be ready tn
operate, Prices on ginghams are far under a fair mar
ket parity, and advances arc generally expected when
ever mills are ready to SCCOpt business for later tlcliv
ery .
Wide Sheeting Curtailment.
The wide sheeting situation is such that a little curtailment of production at the present time eould read*
fly place the market in a position where prices could
be advanced to a basis of profit. Thc facts are pretty
well known to mills and agents and it remains to be
seen to what extent relief ean be afforded previous
to further difficulties 'n getting prices to n parity the
market should be able to support.
Raw Bilk Steady.
Haw silk markets reported as sternly in Yokohama,
ln thc local trade moderate buying continued on aboul
[is low level as any quoted in three years. Should any
harp turn occur in the buying of silk fabrics it is con.
cded that current raw silk values would soon change
Buyers of silk goods are purchasing moderately for
full. The heavy qualities are still being cut up for coal*
ing purposes quite freely ami silks for eoat linings are
being used more freely.
More business has been developing in drnperie,*
and bedspreads of rayon content for future del Very.
Incidentally, it is stated that mon interest is being
shown by some buyers of white cotton goods. Many
mills went so freely into the rayon lines that low
grades nre plentiful and irregular'in priee. Consumers appear to be renewing their interest again in the
all white goods that can be laundered at little cost
compared with the cleaning of costlier goods. The
very line qualities of rayon draperies are beginning to
sell much belter to retail buyers looking ahead to fall
sales in August and to normal fall business.
NOMI-WUfift'-X-X^ ,,
"      At Seem By
Beach pajamas are no longer a novelty, and \ >r\
clue is lhe ensemble of beach coat matching the hath
ing suit. When this is worn the suit is usually a brlglu
affair of printed silk worn over a knitted Otie-pieii
wool suit At the upper etlge of ihe narrow width tin ii
as elaborate or simple a material as you wish B»m« •
of tin. prettiest have a six inch bonier of contrasting
variety, arc worn, ami a clone fitting rubber cap
The woman who goes in for fails finds the rubber
necklace, bracelets, a rubber boutonuiere ami pven .-.
rubber scarf all give a novel appearance to tin- beach
When your vacation is to be taken on the water tin
simplest low •■heeled shoes, a siillg felt hat Worn with
a plain wool sports frock or a sweater ami plaint. I
shirt ate most  comfortable under the  top eoa!       A
semi-formal evening dress is used for dinner on the
larger steamers.
Of e,tnr*-e if you go iu for golf or tennis your g<>
ing away bag will hold the convenient outfit you like
to wear f- r Ihese sports; simple togs these, lhal laki
up very little room •
LtH—A smart frock for late lummtr wear It thia drew of
•atin Felicia. An interesting attempt at a different type of
waiit line la made by the use of a seam several Inches above
the belt, whieh Is placed In the normal position st the hip
lino*   The dross is trimmed with plaited Jabots at ths side.
Right—Ths vogue for printed evening gowns, which Is thfl
latsst Paris novelty, is well exemplified In thle chiffon In i
Stehlsliks des gn called "Leafy lower." It Is combined with
plain chiffon. The tailored belt of moire with pearl buckle In
a notable feature.. The shirt hss a circular .flounce which
•tarts st the shoulder and Jabots down. Utfiist, 1927
\\\ the way, why not adapt the latest idea iu sum.
i,„-i* wraps to your own needs'] It is simply made, and
,1, so very smart looking* An oblong of crepe or silk
,,i satin that measures across its shortest side just the
length of your frock from neck to hem in needed
,!s i liny bit longer in the other direction ami may be
dowtl a fold of about eight inches, sc*.v t wo sets of snaps
In ,aeli side about six inches apart This forms sleeved
lliroltgll which your aims may slip when you don the
vvrnpt the rest of the materia! drapes about y.uir figure in thc smart nonchalant manner so popular, your
arms holding it ill place
Colors ft»r fall have already been announced by
ihose who make these importanl decisions, If there
is anything in a name such shades as "flash," a medium orange red; "muskinclon," pale yellow, "Araby."
l.ria eolta. ami "blue aster." which explains itself,
will all be popular, There are "dragon's blood" an I
"beeswax" to mid to the list, the latter a curious mils*
laid shade; "twine." which is th-- very tint of its
namesake; and many charming msy browns such as
Spanish et ilar" and "gingcrspico" all alluring
enough to make us wish it were time for planning autumn frocks.
Two-piece suits of fancy tops with solid eolor skirls
promise t*» bo lhe nn tai sliding trend in women's knit-
led outerwear line for fall ami winter
This development cornea logcnlly alter the importance of the simlar combination ttf fancy sweaters ami
tops with silk skirt** of fine eolor; for the present -mm
mer season.
This fashion note, at nling to officals of several
large houses, permits many vitriol Ions of fabrics
lb-owns, tans ami autumnal reds are emphasised as Ih
favored colors, llrey. not expected to compete mark
idly with VOgilC browns ami reds, is looked upon as
n "dark horse" ami tin first weeks of retail turnover
Will probably dotrrtli.no whether or not grey will enjoy rt good season or drop ttt the ranks of other ultiplcs.
Solid Colors Wanted in Sweaters.
In sweaters, the returning popularity of solid col*
ors, already noted in men's lines, is repeated In worn
iti's goods, Lightweight cashmeres will be featured,
olso Angoras of both ■mporled and domestic weaves
nnly a light nap is used ami several unusual red ami
brown tones are promised Novel flannel combine-
lions will be shown in two piece lines, ttf fancy jac
•1'iard tops, with skirts of solid color An innovation
in the use of elastic belts for slo'rts instead of the
"boulder strap arrangement of other seasons.
In bringing out the two-piece effect. Ihe knitters
nre simply transplanting the summer trend l»» terms
of winter, Skirts of crepe have been used with fancy
lops of loose weave ami circular ami flat designs, For
winter the light wi'igbl jerseys of soVd color will sup
plant the silk skirt with novelty having free play in
'he tops.   This trend also embraces Ihe use of plttid
flannel skirls with black velvet -jackets, the plaid being repealed iu the lapel and te mining.
In the quieter ranges, the three-piece cardigan ensemble is emphasized, this type being specially adapt-
able lor the brown aud red shades.
OF R. M. A.
Three men's aparcl retailers were elected executive
officers ol the Ontario Provincial Board »f the Hetail
Merchants' Association of Canada, at their annual
meeting held recently in Toronto. These are R. F.
Fit/pat rick, clothiii-, Toronto, first vice-president;• F.
V, .Met'uil-ey, merchant tailor, Toronto, second vice-
president; and .1. I'. Itegg. clothier, Hamilton, third
vice president.
Another item of interest to the clothing trnde in
coiui-etion with this meeting was that it went on record as favoring the complete abolition of the sales
tax on wearing apparel and passed a resolution to this
effect. This resplution will be forwarded to the Dom-
iiiiou Hoard so that the whole Dominion Assoeiation
call be lined up to have this tax removed at the next
session of Parliament. The resolution in this respect
Abolish Sa'es Tax.
"Whereas the public press has reported that the
net earnings for the fiscal year exceeded the amount
anticipated by the Honorable Mr. Hobb, Minister of
l-'i nance;
"And win teas there is every indication that the
vear Itl'JT will be one ol* increasing prosperity, thereby
undoubtedly permit ting the .Minster of Finance to
again reduce taxation;
"Therefore, be it Resolved that this twenty-seventh
annual convent ion of the Ontario Provincial Hoard of
the It* tail Merchants' Association of ('anada, goes on
record as favoring thc total abolition of the sales tax
ou wearing apparel;
"And that this matter be referred to the Doiuin'ou
Convention, to be included in the legislation programme for the coining session;
"And that a copy of this Resolution be forwarded
to the Dominion Secretary aud Ontario's representative on the DoliWiiion Executive Council."
resenting tho Secretary's report, A. (J. Frame,
noting secretary, announced the result of negotiations
with the National .Vsosc'latiou of .Shoe Reta'ilers,
with a \'»CW to effecting an affiliation between that
body and the Retail Merchants' Association, The proposal made is that the two bodies be merged and that
the shoe retailers operate as a seer/ion of the Retail
Merchants' Asosciation. in the same manner as the
Ontario Retal Clothiers' and Men's Furnishings sec
It was also announced that the Toronto Cleuicrs
ami Pressors' Association had affiliated with the Retailers' Association, forty members of this business being already members of the R. M. A.
Not So Bad,
Floorwalker--I CMl't do a thins with Cohen; he has been
in three departments ami all he <loe« i« ro to sleep.,
The Doss—Why ,-ot l,u- h,,n ln ,,u' PylRma tJnpertirient
unit pill a sign on' Mm. "l.ven the man thai sells our night
clothes can't keep awake." 26
Angus'. I'i/,
Review of Canada's Footwear Trade
Despite Post-War Slump in 1930 and 1021, Industry Shows Heilthy Increase.
Canada's manufacture of footwear is increasing
The footwear industry is divided into two main
branches. The largest branch is that devoted to the
production of leather footwear, but a rapidly-growing industry is that which turns out rubber shoes. The
later is the more recent of tho two branches, and is
developing with the greatest rapidity. Canada imports both leather and rubber footwear, but of the
latter she exports much more than she Imports, while
of the former the balance is on the other side. Itoth
branches of the industry are growing steadily, though
both were heavily hit by the post-war slump in 1920
and 1921.
A typical view of the situation is that whieh is
given by the trade returns for March. In that month
the output of leather boots and shoes in Canada was
1,787,581 pairs. The imports of leather footwear in
that month were 102,945 pairs; the exports were very
small, amounting to only 3,455 pairs. Of rubber
footwear the production figure-* are not available.
The export of rubber footwear for the month of
March was 619,001 pairs, while the import was only
1.783 pairs.
Thc two chief sources of Canada's 'imports of
leather footwear are the Cnited Kingdom and the
Cnited States. On thc total, lhe Cnited Stales has
a big lead, but in some particular lines business done
with the Cnited K'ugdom is greater. Of men's boots
and shoes with leather uppers there were importv 1
into Canada in March 17,590 pairs from the Cnited
Kingdom snd 23,308 pairs from the Cnited States.
Thc articles bought in the United Kingdom, however,
were higher in value, tho total value of imports beii-g
$70,581 from the Cnited Kingdom snd $45,358 from
the United States. Of women's boots and shoes of
the sanie style there were imported from Ihe United
Kingdom 4,766 pairs with a value of $10,706. while the
imports from the United States were mueh greater,
being 32,016 pairs with a value of $133,815.
In children's boots and shoes thc import is final),
but thc United Kingdom leads. In the month under
review there were purchased from the United Kingdom 3,192 pairs of children's shoes valued at $3,238.
while the imports from the United Slates wer«
2.831 pair, with a value of $3,088. Hoots an t
shoes with canvas uppers came very largely
ly from the United States, while those with felt uppers eome almost entirely from the United Kingdom.
Of thase with canvas uppers there came from Ihe
Uu'led Kingdom in March 855 pairs with a value of
$1,016 and from the United States 10,189 pairs witb
a value of $6,712. On the other hand, of the shoe*
with felt uppers thc imports from the United Kingdom were 2.263 nsirs with n value of $1,732, while
similar imports from the United Spates numbered
only 37 pairs w*'1h a value of $22. The total value of
imports of leather footwear front thc United King,
dom in the month of March was $90,261, and from lhe
United Stales $201,920 The value of imports of
leather footwear from all countries in Ihnt month wn<
Of Ptibbor /bonis and shoes the lamest export
trade is done in  canvas  shoes  with   rubber  soles,
though there is a smaller amount of business iu ImioI
and shoes ent rely of rubber.   Of canvas shoes will
rubber soles in the month of March the exports wcr-
587,268 pairs with a value of $424,663  This trad.- i
canvas shoes is widespread and  includes over sis1,
different markets,    I'iist place is held by the Culled
K'ugdom which took 237.745 pairs at a value of $171
125,   Second place was held by Argentina with fr*
047  pairs  valued  at   $51,180,   while   Denmark  eaim
third with 60,230 pairs with a value of $45,932  in
boots and shoes of rubber the exports iu the aiot.itli
of March were 31,733 pairs worth $86,803,   Of Ihis
article the largest purchaser was New /calami, which
took 14,704 pairs at a value of $27,492    The lu led
Kingdom came second and Newfoundland third  (Informer buying 6.161 and the latter 4.033
In 1925 the output t»f leather boots ami shoes total
led 17 316.565 paint with a value .tf $40,022,515    I
the same yenr the value of the output ni the rtlblx
footwear industry was $24,857,505.     t-ooking hack
over the last  five years the output of leather booh
and shoes in 1925 showed a Mibstaut'ial increase i"p*
1921. when lhe production was 15,046,985 pairs; but
the peak production of the period was that nf 19'J'l
at 18,124,894 pan-    In the rubber footwear industry
there has been a great increase in activity sine,   l!i'l
In that  year   which  fell   the  effect  of the  post wai
slump, the value of Ihe prodiiet'iin was onlv $13,851
741 as compared with $25,594,451 al Ihe high prices »f
Evening Tints Favor Ross and Fink to Harmonise With
Pink and Rose Shades on Fall, 1927, Fabric Color
Card—Day Shades Show Tendency to Oolden
and Darker Colors.
The hosiery colors Issued for Call. 1927, by the Tex
tile Color Card Association, in cooperation with ih'
National Association of lloviery ami Cnderwcar Mi'
ufaeturers, comprise delicate shades for evening ami
darker tones for daytime wear.
The new evening tints are Opera I'ink    a faint &•**<
which harmonizes with Debutante Uink on the Fall
1927. card; opal Mauve—a pale violet, ami Vanity
an illusive, nude shade with a dusty innitve cast, adapt
able to daytime ami evening wear.
Mirage is a shade admirably suited to Idem! with
afternoon gowns a subtle greyish beige. Yosemite has
a decidedly golden lustre appropriate for BUtunt"
Hron/.e Nude is a medium brown with a gold she n
Season suggests lhe light greyish tan of the occn'i
beach, and Manon is a medium brownish grey, Iferidn
—-named for a city in Mexico -is a soft cafe•aii-lai*
eolor. while Hecehiiut is a shade darker, Rifle is
dull slate gny
Other colors repeated from former cards beeaii
their pomilaiitv are Harvest, Moonlight. French Nu
•Jrain, Dove flrey, RvcnglOW, Blue Cox, Aloma a
Also incorporated iu the hosiery curd are the sh-*1
e oi
ml AuWlt. 1927
ulniw, giving the mblitioiml service of a eombiiied
ue, hosiery and leather card, ami a composite pie
ture ol the colors featured by then* related industries.
Tin- six Call shoe colors chosen by ihe allied shoe ami
leather companies appointed by the Tanners' Council,
National Hoot and Shoe Manufacturers' Association
mid the National Shoe Retailors' Association, in cooperation with lhe Textile Color Card Association, are
llricrwnod," a rich mahogany; Andorra, a warm,
drip toned brown, ami Whippet, a neutral,shade hor.
ileritig on a medium fawn. The well-known Stroller
Tan. a rust shade; Sauterne, a light gold-tinted tan, ami
I'la/a Orey, a pleasing medium tone, have been retain
rd ami will again be featured.
AMKKH'AN   visitors  to  Canada
may   still  make  purchases  in
Canada up to .tHm and take them
back across the border without being
taxed by the United States customs.
Actually the practice is now irregular
since the rule allowing the exemption
lias liceii rescinded hv the Tinted States
treasury. Hut its spirit still prevails.
This clarification of the situation was
ohtaiued from United States customs
and consular officials following the
statement that the purchasing privilege accorded American citizens by
their own government had been officially abrogated.
44 After the rescinding order was put
through the treasury, we were advised
to suspend it for thirty days. At the
end of that time we were told to tlisre-
uard it. We have always allowed American citizens to carry $100 worth of
personal goods through our office," a
< 'ustom official stated.
The American vice-consul stated
that, whatever practice wns in force
here, the same would apply in all other
Canadian cities.
Mueh is being said about how to get, ami maintain
n tourist business in Ihis country. <>n the other side
of the line, retail merehanta' asoclatlons are criticising
the direct efforts made by Canadian merchants to get
ihe trade of ihe American tourists. It is now a common occurrence to see large plaeards in store windows
snd other prominent places, announcing the fact that
American tourists are allowed to take flUO worth of
"nods, duty free, baek to their own country with them
NV bet her it was Ihe prominent display '»f these cards,
or other direct efforts to get this American trade, last
year, this rule was rescinded, but even then customs
officials were advised to disregard the notice to re-
scind. and only recently, the ruling was changed, giving Canada the status of •'abroad" in order to allow
the ruling to remain in force.
Many claim that the Canadian merchant is quite
justified in taking whatever honest means he ean, to
get trade, while others feel, that sueh things as signs,
folders, mid other appeals, are somewhat undignified
and that display alone should be resorted to, to get the
tourist business. Whichever faction 'is right, a great
•leal of missionary work has already been don*>, and
most American tourists are well informed of thc faet,
that better elass of table linens, woollen blanker** and
Kuglish crockery can he purchased in ('anada at an
-advantageous price.
At the present moment, the most popular item in thc
handkerchief world, is the eolored silk or linen handkerchief, to match the costume. Printed linen handkerchiefs have been selling exceedingly well in this
States, but in ('anada, there seems to be little favor
for these lines. Large department stores have been
selling their stocks of printed linen handkerchiefs at
half-price, for the s.mplc reason that there his not
been a large demand for them.
I,ace handkerchiefs with linen centres seem to be
the favorite for gifts at present, and these seem more
popular than they have been for some time, while
plain white linen kerchiefs with spoke hemstitching,
double hemstitching and hand rolled hems are also sell
ing well in the better class of goods. The fine white
linen handkerchief with grey embroidery, and grey
embroidered borders is receiving a considerable amount
of attention, but not as mueh as during the Christmas
season last year.
In nearly every city, Fire Prevention Week U featured and some fire prevention work -is carried on by
various agencies throughout the year. That is all very
line.   Mueh good  s certainly accomplished.
Many business men are inclined to voice, or at
bast think, this query: If fire prevention work is to
any degree effective, who profits?   Do I profit?
Here is thc answer: The public in general and the
property owner in particular get a tremendous benefit whenever property, which s wealth, is concerned.
Most certainly everybody profits when fire prevention
work is effective.
If you are insured in a mutual eompany. you get n
further benefit from fire prevention work, .f fire pre*
vent ion is effective in the group with which you are
Mutual insurance pays its fire loose*, pays its open
ation expenses, and maintains a surplus fund as a fac
tor of safety. Mutual insurance returns the balance ot
premiums paid to the policy holders. The savings
amount to approximately 25 per cent .of standard
Through the Insurance Department of the Hetail
Merchant*1 Association Ill's principle is intelligently
applied to the needs of the retailer. 28
T H E    R B T A I L E R
August, 1927
Paint for Fall and others
' wUl "Fall" for Paint
T3EOPLE are more con*
* vinced by what they
see than what they hear*
Also they are imitative*
To show them an attractive
paint job is better than to tell
them about one. Your freshly
painted store front helps to sell,
not only more paint and varnish,
but every other line you carry. It
entices customers in. A painted
store smiles, a neglected store
frowns. The smile wins.
SuUcrlbtii by Palm. Varnlttt
•ml Allied Itiurtiu August, 1027
The Idea Behind "Save the Surface" Campaign
Property Protection and Improvement
PAINT THIS KAI.I. 1ms bet m a popular mcr-
cbnudisng slogan, and tin* activity a lead} becoming evident in tbe pnint trade in every section <»t
Canada is but additional proof of thc ever increasing
effectiveness of the "Save th«- Surface" campaign,
which paint and varnish manuacturerxrs have si sue*
cess fully conducted for some years past This sort of
eu*opcrat've advertising is of Inestimable value to thc
hardware merchant, who sells paint and varni-h and
every other surface protection of merit.
"Save the Surface" suggests in tin  tit's! instance,
IMtOTKCTlON, and the people of ('anada have been
educated through the medium of this campaign to de
sire thin kind of protection
With the increasing prosperity of our Dominion,
peope have more money to spend for tills kind of protection, ami realise the reasonablenes not the advertis
ing    While the "Save the Surface" campaign grows
more effective with time and experience, ami while
plans for the future years will be Oil a more elaborate
wale, nil thnt has been done up to this time represent-*
a foundation on which the dealer can build a greater
paint nml varnish business than be ever Imagined possible The home .be it urban or rural, provide* what
llVghl be considered the best Held for paint Or varnish
preparations Home owners 'in every community know
'hat pnint and varnish prevents deterioration, Thev
know that it adds greatly to the appearance of that
home, ami if deterioration is thereby prevented, and
'he appearance improved the value at that home is
materially added to,
Most of the homes in Canada are on streets or high*
ways that are teeming with automotive traffic Th1
"Wiier is therefore more particular about the appear-
"'•ee of bis home He also travels by automobile.
Ihrough rural communities, villages, towns ami cities,
nnd returns with a new 'Idea in mind as to how hi-*
'"Hue eould be improved Tbe interiors of these homes
nre retting more attention than formerly, for v silors
nre more frei|iient now than before the automobile be.
came so popular, and then too protection for the interior is equally as impotent as protection for the exter
lor. About the home there are other things and possessions that require the same paint protection, gnr-
Hges, thc ear. the barn, the inplement shed and the
implements therein.
lu every community there are public institutions in
which the ratepayers, home owners of that community.
are interested. It may be a hospital, where paint,
lacquer, and varnish can be used, and should be used
unsparingly on practically every inch of floor, ceiling,
walls and equipment. Cleanliness and protection nre
eseiitials here, and the use of proper paint and varnish
preparations assures this very thing. In these Communities there are churches, schools, theatres, town halls
and other publ e structures such as bridges that claim
interest iu the matter of protection.
Surely the seven words that form the "Save the
Surface" Campaign form a policy of insurance against
deterioration thai has a genuine appeal in every eommunity- "Save the Surface and You Save All."
Many of the home owners are employed in offices,
factories, power plants, stores, ami other bmntess and
industrial establishments. They know that paint ami
varnish is an eid to both production and morale. The
dark dingy store is not very attractive to say the
least, and probably a great mnnv people keen as much
away from such places as possible. Production ;n fae.
toes that are void of tbe element of brightness ami
cleanliness that can be obtained by the use of paint, iu
almost every instance, cannot be at a maximum ns to
oiiality and quantity, The mere idea in thc mind of
the mechanio or operator that those who control that
nla.nl give no thought to the matter of protection and
bright cheerful surroundings, keeps hint from nutting
forth bis best effort. The office that is sp;e and span
ami is kept that wav by the frequent use of paint and
varnish, is occupied bv a staff of bright, nle-ri emplov
ees. while all those who are obliged to frequent such
offices are at on*c favorably impressed.
The progross'vo hardware merchant in every eom- 30
August, 1927
muiiity iu Canada must first of all be a keen cut bus.
iast in the matter of paint protection, ami must set an
example for his coiuunity. His store .his home and
every other building that he possesses should be an
example of the best results that ean be obtained by the
use of all thc many preparations that have been mentioned. If that s tlie ease tho prospects for bigger
paint sales in that community are indeed bright. There
arc hundreds or thousands of potential paint ami varnish customers iu every eommunity who arc being or
have been educated as to the value of "surface pro*
tec tion," aud Ihey can be induced to use twice or possibly ten times the amount of paint that they have prev
iously used. This fall is the logical time to start a
bigger "Save thc Surface' 'campaign in your eommuii*
ity. Conditions arc more favorable than ever before
in the history of our Dominion. An era of prosper ty
is evident. It promises to be of greater proportions
than all the "good times" that have gone before.
Better products, and products for many purposes not
previously obtainable, arc plentiful. The "Save the
Surface Campaign" has influenced thought. It has
established an a nal onwide axiom a truth -save the
surface and you save all. I let baek of this campaign
with every ounce of effort at your command for
Bigger Paint Salea This Kail—f,r Bigger Profits Prom
This Department of Your limitless,    ll can be done.
Oood Hot Weather Demand.—Vancouver Replacement
Orders Are Heavy.
The hardware trade in Vancouver territory con
tinues to be typrical of hot weather, with a very heavy
demand for electric fans, ice cream freezers, etc. Preserving snd canning supplies are also moving well.
There is somewhat of a lack of real activity n other
lines. Priees are steady and firm all down the line,
and there is little indication of pending fluctuations.
Piints aad OUs.—The demand for mixed pn nt and
supplies is good.   Pricea are unchanged.
Sash Pulleys.—Prices nre firm and a satisfactory
volume of orders are being received.
Game Traps.—-Orders for future shipment are being placed by local retailers.
Galvanised Sprinklers.—Demand for ths commodity has opened up considerably iu the past two weeks
Electric Fans.—This item has been moving at a
brisk pace during the past two weeks, and sales this
season are expected to be fully up to last year's level
Glass and Putty.—Sales are running quite normal.
Preen are unchanged.
Files.—Tliere is a good movement in mill files.
Scythes and Snaths—Requirements for scythes and
snaths are comparatively heavy, and the trade is well
pleased with turnover in these lim*-.
Vacuum Bottles, Jugs and Jan.-Trading in these
lines continues to be active and sat'sfactory,
Swings.—Demand for porch and lawn swings has
been good jobbers state.
Bttildtrs' Hardware.—Demand is only moderate, although tliere is considerable estimating being done f m*
building work which may develop good s zed requirements.
Cow Sprays and Sprayers.—Demand for these In..
continues active and jobbers report business as sati,
Baseball Goods, have been more in demand than
for many seasons past.    New  Interesl  seems tu  l.
taken  n all sections.
Automoble Tires and Accensoriei.—Tire sal s nr>
good, having Increated the past week or two, WYI
vacation and touring season on. retailers an doing *i
good business in tires.
Batteries.—Bad *» batteries are in i letfde tl
mand.    Prices are unchanged
Binder Twine.—Sales are holding up quite wi 11, id
though there is usualy a falling off in demand at tis
time of the year.
Ice Cream Pressors.—These are in fair and *»lend\
Nails and Wire.—The demand B only fair Price*,
are well maintained.
Corrugated Roofing.— Tins item continm - qui •
Poultry Netting and Wire Cloth—Wire eloth    *iil!
in fair demand, but call f<»r |>oultry netting is about
over for the season
Camp Stoves snd Camp Furniture   Tourist dcmai
is very brisk, showing greater activity each ittccessivi
Hunting Togs.—Dealers are placing fall ordei s nou
iu good volume.
Wrenchei.—Sales are especially good on agricul
tural wrenches    Pr ecs are steady.
Lawn Mowers.—Sales are showing up well In vol
nine in this line. Dealers still have good stocks Priei
arc unchanged.
Electrical Merchand se.   No ehange, and msrket
steady.    Demand for beating appliances and fan*, i
good.    Sabs of electric irons steady
Golf Goods. — A very fast growing demand with
ever Increasing Hew customers jnstifieN dealers can
ing golf goods in stock    Present prices arc attractive
ly low.
Lamps and Lanterns. — Sales are steady and «
good volume.    Slocks are well filled mid prices tint
Tin.—Demand is steady am! slocks ample   prii
are steady.
Made o- cold rolled hIi-H.  heavily  nickeled nml  hlghl)
polished.   Crldii are cunt of iipcclnl alloy mid do nol reQUln
grssse except th* arm time used. Tncy are ipeoial holio«
cmmiruction and will bake wnfriwM lu one minute after helm
brought to the proper tempera lure,
mam August, 1027
niini.sn oulumbia-albkkta-YUKON
The following are prle«e quoted for principal llnee of leading wholesale firms.   Prices quotod arc necessarily
subject to market fluctuations.
f 1.1:.»
M 0***
b 10
loaded Shot Sheila.
il o x M s li eh
it a s H s I1** eh
ij i; x 2< » m eh
: i » »•** ea.
I M C M«r*> c*'ub IS Q X SI 11% ob
Irlwrn lllRh OUB
imi' Arrow 12 0 * Ji * lli eh
j'stora Prowler
Metallic Ammunition.
;:  ultor   Smokelm*
j: i.mr amokelasa
;;i,   Itillc   Hm,»kel«--»e
.: i, mot- ueansoS
ti   Short   tfmokeloaa
.3 i .'Dg amok ale•***
Ml. KlUo Biuokeloaa ....
•; t. Uiflr  I**?!*-**
anvil*—Peter Wright, son** i« i» »•».
J4--, ovwr 1» the. Me.
AXKS Hoy»* AIM, IH lbe $1S 10 lo 111 10
doi , double bit atee. unhandled. IU 10 to
i:;. to dot; huniera um. SH eo <*,>•» . eit,«io
mud ■«»•   unhondled. |1«10 to 111 00 dot
iiauk-ciot, lit ee por ioo ibt
lirn.TINCl-.-Uco, rawhide tldea, 11 If; cut
I \t at II41 por toe f»oi. % ot is to por too
'"-. ** at t* tt* par 100 loot.
llol.TH.   CARKlAUR~<ln   full   pacbtfoal
S and amallor up lo lln   l*>i>f. loot 11 I I
oH llat; over IH In   17H off llal   Note naw
larger, all tengthe, loat 10 off liat  Nolo new
hit prl'M In effect
Uol.TS. MACHINE— H and omalior up to
t In long, loaa 41 off llal; o*er 4 In l*»e
v. ..ff llat; «i I?H and % loaa, 10 off llat.
Solo naw llat prlcoo In effect
BOLTS.   SToVE -Uae  M  off llat
liol.TS. TIRB~l.eet 10 add i*% on all
if Ita for btoVon parkagea
BOARD, Beaver—par 1.000 lo l.OCO feet.
Ut 00 por I.00A foot
llntl.KUS.   RANOEK   3<* *nt«    •> •»  «••»
111'11,1 UNO  PAPER Tarrod.   44 to II »«
\**r r..H.  arrurding lo qualll) .  plain  It 14  lo
ll«   per  nil!
MPTTS- Plated. III, antique coppor and
'till braaa flnlah 2«, t SH por pair J-V; 3H
* }***, ,>«-r |K«ld. I4c; i<4 * 4H per ptiSr. ne.
ttfTTH-Wrought oteei   No   104. IHtJU,
li 41 par dot: IH i IH It It por dot; 4H *
(H. 14 -M Por dot
^Anr■«T pelt-ii ot Mis nn roil
rATCIIES, CUPBOARD- Old cooper and
•lull la aaa Antah. 110 por ihmtaand
niAIN-Cnll R electric wold. Ml. H»*»
n»r 100 Iba; H, 111 10 por 100 Tba III 111 M
par 100 Ibt
HIAIN-Uggli-f. 1*11 I 14. II 00 aach; %
i U. |l71 oach .....
rHOPPRKS PrHW-Dnlvereel No e. Ml !•
doi: 1'nlvoraat No 1. |l*l 00 dot; Universal
No I. |M 10 dot: Dnlvereal No I. IH M dot
Home.  No   M.   II10  oweh;   Home.   No   I*.
II fl aach
CHURNS.  RARRRL-Nn   0.  Ill TO  oach;
No 1. Ill 10 oach. No. I, III 10 oach; No. I.
SIS TS oach
H.BVHI   MALLEABLE   Var *h   111*0
H/iTHES  LINE WIRE     Hoc a hundred
drills mt   etock   n/i   off new list:
Marhamllh H-ln SI/I off now llat
WAVWTROItmi—Por  100  foot. Mn.   I»?t
it*-in, MM: iMn. 17.11. „,   .
Pll.RS- Greet Waatorn. 11% off llat; Rlark
niamooA War, nff llat
OARDRN    HOSSJ~Tn   10 ft   tonttha   un*
''••uplod—Tormliial City H-l"  " s P.*, «'°    '
\An i I ply. HMO; Wire bound,  H-l'» » ,*>
Hv, I1VR0; \.\n, « 4 |,|v, |t»W; co'rutatcd.
Vln % l p|y,  in ,jo:  su,   % * ply, |M t,0:
Vln   il p|y. Hi |A
roiTn.mOB ATACMRn-H-n. H-m.
Hln. llo ii-#t»t. M
. OAVR TRAPg-Vlctnr     par   doi    No   •.
11 M: 1. || |0; |U |4|0; I. M 40; I. ***
M a N~d«t tin 0. HII; 1. liw: I*-
WJSl I. HOM: I. 114 40 ...   ,
Jump-No  1. por dot  1110: IH. •«••: *■
nt*- t ilia
uivnirp p„r *„. Mtrs »i-Hiv» aires. 4
■0   ttn- ft m   1171: ••Ifl   13 00; lln   IITI.
''O|»n?t0ATRT> TRR-Por doton W.l[^-
<ln MIO; Mn || io; Mn WOO; ll-ln I1l»»
HORil Hllol-M- |i»n.  Noa.  0 to 1, 11.76 .VIHBH  O'Leary Solid Box, 10 Iba., Ill.M
per  100-tba ;  Iron.  Noa.  2 and larger, 19 10 oiioli; .0 Iba. |l&,e0 each; 100 Iba. 111.00.
por 104 n>a. PAINTt and on A
lltONH.   SAD,   COMMON-Per   100   fta- U?sli\a*i**AUmwSmal£t
C Ibt tnd over Wc; S. 4, and I Iba. Mc ■randram-Hondoraan
,-J^Nt1!^Ni^l«VJ00',b'~1,/4"'n   M00; P" "En«,l>h" wiin'r' SSSWS JZJ3J8
l^i   Jf»     eJiurw   *m*  iMn..      ia B-H "Knillah" whIM    4.M
IlloN.  BLACK SllbKT-ptr  lOOIba.-- II n.H Rxterlor Oil 8hlnglo Stain-
gutgt, |4 Wl   M fungi  l».Wl   1**2« ««"«-'. Ordinary colora. In 4 gal. eant  111'
M.IO; n K»»ttf. tl*."). Greent tnd Oreye, In 4 gal. ctnt..-_ I.M
IKON, UAI.VANIZKI) SIIRKT-Por .100 lb-. H.H Anchor Shlnglo Sttln-^
:i Ruute  Amoru-an or  hnjrUah, |..2*i;  24 OHlntry colora. In 4 gtl cana  M I.M
t»ut^. •«::.; 1*20 gauge, %*U Oircnt and Oroyt, in 4 gtl. cana I.M
KNOU-H. UIM DOOU-Japanned. |3.25 per PAINTS
On* OalloM
|.AMr rillMNEY8-A. RCMll^ Ordinary colora. In 1 gtl. etna JK8
II 10 per dot ; A. per dot  |L40; B. per ctaa Mart|n fc                „    -|nt        4 w
* ?0M.U?J2r t*■'. BjJuJm  J.\1   „i»in Mart,n 8pnour Neutono whlto 1.71
|.ANTKRNS-Short   or   long  globe,   plain. Mtrt)n ^now Neuton, co|or  ,„
III 10 dot; i*tMM*X WW- Martin Senour Soor paint  -..» 4.11
UWNMOWRR8-. Sherwin Wllllant,  whlto    4.11
Rmpraeja, II o %VaSa.imM.U * \ oisae, gherwln wiilltmt, color  : -.- 4.40
lUTfc.   14  •* ft blade, IlllOi   l»  *  * '•••'rt-B sherwln Wlllltma. porch  4.M
IK ll; 2« i ' Made IH oo. Sherwln Wiilltmt, floor  * 4.11
STAR—MO   wheel.   I   knlvea.   each,   U-ln .,..TTV__                                      p._ IM -..
,  a54?*l2 il^ffiaS'&iffii M " ^ W? barrels, ioo lb. SJ!l|tt
n •» 70: 14-ln, I10SB; l«*ln., Ilioo. ...     .                   ..                                *  „
MATTOCKS -lick.    M 40    do.;    Cutter. gag  Ijoaj ^^^^=1= IS
"vuf?  WIIIK -BOM, M U fob. Vancou- Tlna   | Iba     1.40
'^ffik-Sff/i1? ib^iM?SUT' uNs^io..^-" -oJSf
.V.«K*Vi»ISri «i   li io aach\ gal   »c BtW, 1 lu 2 barrela  - 11.11
l'INR TAR--1 got   1110 each. M gai w   J |() 2 ^^        u|
•"n^ABTPn OK PARIS-Il 10 per 100 Iba LEAD, WHITE IN 011^-          Par IM »0
im?5l?D ^W.-lUcSPc.rr..«t. Bfb MN Iba.  to 1 ton     fU.ll
?^t^! ft ir r Nod • ssA fisss T K ffl SSi
SW^AVllI  tb. VARNISHRJ.                                    Onj^
S.     !    m tl..*** «■?*. n«p th Klaatlc, NO. 1  , -....f t.ao
"IBS- K;'M,,,'n,.„u. ..... mi **-ssJ£,« •■**  J:8
" Kr'i& «a - -gyw <? *WW!i====== U
Thermlod) ne 1 r 5. 1135 MW« 'Y™^ iV Palo Hard Oil **    4.M
(ha  New Thernilodyne mJW-JV^J ^ |S 1-| por eont.
^tSSi!;' t-Wloi' II Ml Premier Knaem- R00JDR8 BUUSHINO LACJURR.-1 gal..
A.ttaai,a,i,J{! il •»-»: H gal., SS.ll: H gtl.. 11.71; H gtl.
Wto^'SBARBRS-Cooe iyP' J'*'"- »w Mi U<th ,Bl\87c : 1*a*nd |il* s7c*
le«  10 por cenl™ Super  Speaker Connie. Leaa <0 per cent,
mJ?ttTriw SJTiffwSi -"• «*■T6:- Automotive Price List
f,,?BAO mo»RS - Brando. Superior, fl, {■»*»■»■ SHOCK-Flott A Pord No.
loaa l» por cent : Mtrronl. M leM'■»■ ACCELERATORS   POOT-Wlrtltao   PorS
SAWS. BUCKrjHwprJJJJJfjjJ• 'ufft .t |i.7l otch.
nappy Idea 111 SO dot; Ditatont no.    »i A88oRTMENTS-Cottor pin llo aaeh; *>»
** MMiu    nrchi nat   head   70/10   off acrewt Mc oach; 8ot acrtwa Mo etch; Mo*
SCREWS -BH0M nat    noto     «/ fc      „  Mtchlnt nut 7lc mA
llat: brtght roond head, W /sgronujj BATTERIES-Hot Shot |I.M oaob.
Hat head M/10 off llal. twnaa m».n BOOT8~Tlro 4-ln. ft.tl aaeh.
io 10 off Hot BUMPERS—Hoover Twlnbar, Ill.M each.
SCREW CAPS--M off Hat CAP8~Radlator. |1 00 etch.
BORSWi   SET- 40 off ttat CARBORUNCLUII-Vtlva rinding l-oo. M
ropm«  AND.^^^ff/Sr dCARRlE8-Luggaga. coltapalble IIMI eaeh.
Ill SO per doa S JOhM or n«n*- » CEMENT—Radiator. Hlb Wonder Work*
^icoora-Moose No. 4 &%«>*& %,h •rc*HAiN!&w..d iouh MM aaoh: MilH
117 jo do. ; NO. M1{|«MM * No R ," - ,7^0ilch; IU4 17.70 each; Mil MM eaeh;
Alt above In black flnlah. k,   M00 eaeh.   Leaa 10%. .      ,      _.tt
SOLDER   H *  H ««" Wft Mc pfr »' RID O SKip-MalH  M.11 ^palH    IWH
Um, U**' per »'    .^  „    1AA n,._u Inch. MM pair: I4HH 14.10 pair; Mt4 Mil pair.
SPIKRBn PRWSSBD-ror \*t n»B-H i™"* n%i )iM a*ir. t**** w%.    mwK  m    .   .,,.
tum ™ M M   H»"  »VL 11B0 per 100 oJuNERS.   WINp8HIRLD--Preate |I.TI
Staples- (Mlnnl-eed ffiP^uftA nSSttlnZ •"»»: Raln-R-Day, 11.10 each.
n,J, in Mil k-r-ia: galvani.od poultry netun». co1L8-8ptrk   alngle   MM   each;   8perS
...ts." m% »-•«: "•"",- -£,«»-» »ta,]-.«*isr4£s
1/11 lie etch; % S4e each; U Me aaen, %
11.70 each.
Bttn S3 SS8i k.. . nit
-OA !!M#pte% JR. ss
.!.• itico'lo. !*'»'' oi«rn. •*».-."" '-.A   .,.,.,.     .,-»,. No Ml M00 each  No. Ifl •'••0 ete».
Hot    lll.oo e.-rh.   Snow   Bird  t«PP<*r TIUB lla o»eh: Hal-PI. Me aaa*.
Electric, *i^***M*. THE    RETAILER
August, l!H
The Problem of Corroeion of Tin Cana aa Affecting Food
Producta Situation.
Tin cans arc made of tin plate. Tin pint-* ll rolled iheei
steel, usually Deisemer grade, coated with tin Thll aetlon
on goods packed, stored or canned in those eoatslBsn is
complicated by the large number or factors OBtertHS into tho
hot dipping. l»uo to Increasing prices of tin metal nnd thc
Invention of the "tinning machine." the amount of Un uaed
per unit of n;ea of tin plate, has considerately decreased in
the Inst decade or so. It Is understood nt the beginning that
It la an exceedingly difficult matter to form a perfectly con
tlnuous coating of (In over the Iron base metal. Mlllscale In
elusions rolled Into the sheet will cause Imperfections and
holes In the final lln sheet. Unclean steel plates wilt be imperfectly coated and numerous other factors will work or
tend against the production of a steel plate base covered with
nn absolutely continuous covering ol tin which has no pin
holes or uncovered Iron spots.
Causes ef Corrosion.
It Is commonly conceded that when tin plate Is exposed to
atmospheric Influence, corrosion takes place most rapidly at
those points where Iron Is exposed. Small electrolytic cells
are set up, nnd the corrosion of the Iron plate is actually
accelerated hy the presence of the tin. Due to their post
tion In the single potential scale of metals, when in eontaet
with an electrolyte. Iron and lln will funeiton as a battery,
iron being the anode nnd tin the cathode, The tendency will.
therefore, be for the Iron cither to oxidise or disintegrate and
for corrosion to be accelerated. Corrosion can proceed so
far as to actually cause holes to form In the tin plate at those
points at which we hnve uncovered Iron.
No Subatitute for Tin Available
Although this would seem to Justify the conclusion that
the tin can leaves much lo be desired ns a perfect container
for preserving foods. It Is well to remember that there Is not
available at the present time as good a substitute whlrh hsa
all the commercial features of the tin can. Class containers
would eliminate corrosion, but they are not suitable or
adaptable for cheap shipping and transportation. Paper containers will not ordinarily stand processing of roods. Metal
containers other than those made of tin plate, bring along
their own corrosion problems. They arc also more rosily.
Tin cans arc relatively cheap because of the quantity In
which they are made and consumed.
Commerchilly, It Is fo be observed, that even with defeats
the lln can is more or less adai-fed to a great many different
food products. Food product losses due to can failures bulk
very large In actual money, although the percentage of cans
falling Is low. An estimate of the site of the Industry can
he gained from the statement Hint each one of us Is responsl
ble. dlreotly or Indirectly, for the destruction of a can per
day every day In the year through our consumption of the
contained food products.
A factor to be considered In lln cans and Iheir use Ih tho
thought that In many cases the use of tin In cans Is decora
live.   At other times it is, or should be protective.
In the electroplating or metal eont Ings on hase metals,
extensive experience has shown thnt the most Important fac
tor In the production of corrosion resistant platings Is the
preparation of the hase metal. The best preparation of (ho
base metal ts usually obtained not by chemical, but hy ma
chanlcal surfacing methods. Hy nnology II should follow
that the best preparation of a metal surface which Is to be
coated by hot dipping In a bath of another metal would be a
mechanically produced surface.
Samples of mechanically surfaced tin plate on examination were found to be more continuous as far as the tin coating was concerned. The amounl or tin was considerably more
than that on Conner's plate. Tin cans made of mechanically
surfaced plate were uaed for canning foods in experimental
lots. They showed up to better advantage than cans made of
ordinary tin plate.
Investigation has shown that preserved food products
Have corrosion effects on the tin plate of tin enns, The
corrosion effects nre of three varieties discoloration, perforation and etching.
Discoloration is largely the result or sulphide formation
It is objectionable from the aesthetic viewpoint, Perforation
is the result of electrtlytla action, it causes tin* Iohh oi *.,,,-.■,,
the container sad the enclosed food products   The poeallai
phenomenon of potential reversal and Its effect on parfui
ation has hem noted and described Ktrhlng Is the remili ,,*
chemical solution of the tin of ihe tin plate it Increases th,
tin content ot the food Tin salts are not harmful to Un>
human system; they are non poisonous Tin Is not cu nui I.t
live In metabolism
Heavier lln coalings on lln plate woutil not eliminate d
coloration, bui the effect  would be redaeod.  Perforation
would he delayed by heavier coatings     Etching would not b
lacquering or enamelling of cans practically ottmtm
discoloration, but perforation is accelerated Elchllii ;
SiHntaated practically by this method
Paper liners tn cans of foods products which discolor
badly have been of considerable commercial ah) i h >*
papers containing line are objectionable, as sine compound
In foods are harmful to (he human system Parchment ps
pari without line salts have beep Used successfully, particu
larly in the case of ***** foods The paper liners In use elf eel
the potentials gene.Med In cans between Iron and tin r>*
trodoa. The mechsnlam of tht action of parchment paper
liners Is not quite clear
Play Prominent Part in 20 Billion Dollar Annual Grocery llll
and Art Two of 1? Items Comprising 76 Per Cent, of
American Food Bill.
a recent compilation of food statistics made by a prom
Inent New York brokernge house allows that over twent)
billion dUlai* Is spent annually for groceries by American
housewives in •« list of l* Mem* which comprise T6 per eeni
oi the American food bin are to be found milk, wheat flour
sugar, potatoes, egg-*, wioat bread, io rr*>»m coffee, canned
vegetables, apples, caaaad fruit*, pork a»h, esiekeas ••* <i otbei
At least twelve of these seventeen Items Sfo grocer) pro
ducts and there are grocers who sell n*tO0 ttltKO than '*«!*.••
of these prime movers The remaining 21 per cent which I*
Spent for food is scattered over a thousand different Itemi
a representative proportioo of which i* to be found on lhe
Si-Goer's shelves Included in this category mc nl*** pn>«lu< 14
which have an influence on the buying habits of the American
housewife. Such a small but necessary staple commodity M
yeast ,for example, l«* purchased dally lit groeer] Itores I*"
thousands of housewives who use It as a health food for
themselves and iheir ramlllen and forms a vital part of ltn
grocer's service which housewives look for and appreciate
It is estimated that the aterage wag,- earner upends 13 '
per cent, of his income on food, the majority of  which ii
purchased at his corner grocer's.   Flvo billion cans of food
a year are being Mild b> grocers averaging abait ISI cam
per year per family
These figures do much to mipport the contention lhai ■
grocery today Is the mosl |ni|iortant ntore In the cotnnnin"
ss well as nn Instrumental factor in changing the hOUsewl i
Irom a "cook lo a can opener.' In Ihis respect It must be said
thai the change has played an important part In allowing lln
housewife tO nnni< out o( the klirhen and devote more tini1
to her other Interests.
A recent nrllcle in the Advertising and Selling Magiulii'
also comments on this fact, saying:
"If Ihe American woman ts nuw a 'can opener,' n|ie lin'l
eating any leas freah vegetables or goods than formerly. Whal
she Is now doing is lo provide he.* family with trulls ai •'
vegetables all the year around as well as Willi a more varied
diet generally via the tin can route. A generation ago few
people had fruits and vegetables during long wlnir Rii'l
Hread, another of the seventeen main Items Included In
the 7S per cent, estimate has also played a prominent perl
In taking the hOUROWlfe out ot the kitchen. A survey mini"
hy the Fleischmanu Company nIiowh  Hint hill  six per ecu'
or the American housewives do their own bread baking *■■
home, ho satisfied nre they with tlie superior merits of tho
bread which they can purchase at their comer grocery, August, 1927
Braises        Sores
11 • ■, * \ *
t* /.
Soothe the sort muscles or ligaments by rubbing In Minora"t Liniment. It penetrates, relieves and
beale. It eaees inflammation and
reetoree the injured part to health.
Splendid  for cute and  sores.    It
eterilitoe and heals quickly.
308 Water Si.
Vancouver-. B. C.
It is now possible to talk to such points as
Armstrong, Enderby, Kelowna, Penticton,
Summerland, and Vernon from mainland
coaat and Vancouver laland telephoned.
Grocery Store Manager eaye:
"Por ihr imm three ytar-s," writes Mi Bhetjnnn oOS*
erman, \u*u**n** Park, Note Jersey, "1 have ittfrerea rrom
constipation. After taking all sorts of trenimrnis. a
friend of mine recommended Flelechtnann'a roast ana n
Ihis i-urnl Mr.
"Now, i niRitiv recommend FlelBchmann*** .•wist to an
i«>> i-iintonii-ra hii«i they have eome bnek ana win "h
«f lli«> w-omtrrftil rOBUltS It hSS bfOttghl InOtn
Vou can bring YOUR customers back to VOUIj store
t»y recommending Wetaohmann's Yeast for Hoai "•*"*■
they win beeome regular ouatomere with heaitny appe*
tiles- who need ami buy BIOTO Of JfOUf groceries.
The neischmann Company
P. II. Briscoe has sold out his printing and publishing
lnirlnesH at Armstrong to J. E, JiimieHon.
A. & A. Co. Ltd., Vaneouer Grocery and meut business,
have opened B brunch ut 2995 Granville Street.
The Bank Ol Toronto has opened a branch nt 3735—10th
Ave. Went, Vimcouver.
Canadian Motors Ltd. have commenced operations in
Purdy'i Chic Limited, Granville Street. Vancouver, are
applying for change -of name to Purdy's Limited.
Tenders reported advertised for purchase of Electrical
Fixture Manufacturing Department of Rankin & Cherriii, Vancouver .
Robertson, Godson, Co., Ltd. Vancouver, are reported lo
have  sold to Metals Limited (wholesale plumbers supplies).
Russell Wilaon Motor Co. Ltd. Vancouver—Bailiffs sate
.1 8, Smith, Vancouver (Imperial Ladles' Wear) lias as*
signed; J s. Flanagan custodian.
K Troll, grocer, Vancouver- CC.M.T.A. Ltd. granted power
of attorney,
Kiotnlck, Morris, Jeweler. Vancouver, has assigned.
Prudential Trust Co. Ltd.  liquidators.
Sydney Pry has commenced the "Princess Bakery" al
Foster's Fur Store of Victoria have opened a branch In
Roberl Russell, hardware merchant, of Victoria, has sold
L. 11. Turner has discontinued his grocery business at
Mavnc island.
The London Out Sting Co., Vancouver, is reported sold out
to I! II Stewart Co., Ltd.
ll P. Jenkinson succeeds Mitchell C. Anderson, grocer,
Thompson & Bowie have sold their groery slock at Nan-
aliro lo William Brown.
C, C, M. T. A. Ltd, hnve appointed trustees In connection
with the winding up of R. L. Booth's business at Quesnel
T. II Ingram has heen appointed custodian o>* Chanticleer
Shops  Ltd.. Vancouver.
Thc grocer who thinks that this world has lost all Its interest In romances will change his mind if he'll Just tell a
customer or two a few of the Interesting sidelights on thc
Blue Ribbon Peaches on his shelves.
Confucius, willing five hundred years B.C., mentions the
To or Ton which later became the "Persian Apple" or "Per*
slcn," and finally "Peach." The early Latins called the peach
"Persica" lifter Persia, the land from which this delicious
fruil came China may have had peaches first, but to Persia
wiih hor trade routes toward tlie Mediterranean goes the
credil ro,- giving this luscious fruit to the Western world.
Described early as the "Persian Apple." tho peach Is
Wholly unlike the apple In the respect thai It does not keep
well In Its fresh slate. The old W »rld peaeh was at Its best
a watery fruit thai would dry into a hard, tasteless, fussy
It is onl) it down vour*** ago that the California Peach and
Fig Growers' A sail "a1 Ion ioir*d moms whereby lhe unsightly
in-/.*/, could be removed from the pencil. Any grocer who has
been In husiness since Iflt" will remember the sensation that
was created when this big corporative association brought
out liie fli's! "prncilrally pooled peacheR."
The flavor ol" peaches Is most unusual. It Is not approach
,,*i hv anv ether dried or fresh Iru-t. The Blue Ribbon Peach
p. nre all thorough')' ripened no the trees, which gives them
thai full luscious Inrtee-s thill adds so much to otherwise
Lrilniirv'foodi   The ac'd tartness changes to a blslc or alka-
,',,.,,„,, when 't tM nbswheel la'n Ihe. Wood. «o peaches,
i, Snn.Mald Ra's'ni Sml WW" n'Mww Ak» bave a tend*
JJcy to counteract Ilka acidity produced by n diet too heavy
In proteins and starches . 34
The Fine Quality of
attracts customers.
The Dependability of Our Service
is Available to All Merehanta.
Western Glass Co. Ltd.
158 Cordova St. Weat, Vancouver
8EY. 8887
Sealea, Slieere, Cuttere and Cabin-
ate—New. Rebuilt and Second Hand.
Caeh or Terms.
The Scale Shop Ltd.
Sey. 2881
SSS Cordova St W., facing Homer.
Mult'graphed, Mimeographed
Addreeaed, Mailed.
Mail Campaigns Handled Efficiently
Wrigley Dinetorlis, LM.
188 W. Hastings.   Phone Sey. 1008
Sey. 8357
1150 Hamilton Street
(Made In France)
"A Prostatic Line to Handle."
Bsmpl« slid Priew furnlihed all Jobber.
Talsphent Seymour 7121
BjrIiIm SiIn Gompany
(Boned M-s-6c. "Ad" cards supplied)
Rhone:  High.
Manufacturera af
Pureet Made     Coot Leaa
MThe Retailer" will be pleaeed to
furnieh subscribers tbe namee and
addreeeee it repreeentatlvee or
agente of Eaetern manufacturere In
Vancouver. We will alee advlea
where their commodltlee can ba
Manufacturers' Agents
(Vancouver, unleee otherwieo etated).
(Insertions under this beading are
charged at the rate of $1.18 a line,
for all months, payable In advance).
Atlantic Underwear Ltd.. Moneton.
ND-K. 11 Walsh A Co. Ltd. SIS
Homer Street.   Sey. 8587.
Chlpman llolton Knitting Co. Ltd..
Hamilton. Ont -K H. Walah k Co.
Ltd.. 318 Homer Street.   Sey. 8587.
The Gall Knitting Co. Ud.. Oalt.
Ont.-J. J. MacKay. 804 Dower Dldg.
Sey. 3091.
The Kay Manufacturing Co, Montreal.—Thus. Conlan, 318 Homer St.
Hey. 1977.
Monarch Knitting Co. Ltd.. Ill
Homer Street—8. D. Stewart k Co.
Ltd.   Phone Sey, 7535.
Penmana  Ltd.,   Parts,  Ont—J.  J.
Thompson, 615 Hastings West.   Soy.
Rock Island Overall Co., Rock Island, Que— R. A. Slme. Ill Homer 81.
C. Turnbull Co. Ltd., Oalt, Ont —
S. D. Stewart k Co. Ltd.. Ill Homtr
81 reel.   Sey. 7535.
The Boek-n Co., Ltd.—Montreal,
Que.—Local office, 333 Water Street.
Hey. S383.   James Wood. Manager.
Canada Biscuit Co.. Ltd., London,
Ont. Local office, 1160 Hamilton Bt.
Sey. 3413. (hasA. Tinsman. Manager.
August, 192"
Canada Colora and Chemicals Ltd,
Toronto— Stark k 8t»rltng. 1150 Ham'
llton Street.   Soy, 1357.
Canada Starch Co. Ltd.. Montr*,.!
-R. H. Rowntree, 307 Hastings W
Sey. 59.
Canadian Postum Cereal Co. Ltd
Toronto— McNeeley's Lid., 525 Sey.
mour Street.   Sey. 9337.
Carnation Milk Products Co. Ltd -
Oppenhelmer llros, Ltd.. 134 Abbott
Street.   Phone Sey  3390.
W. Clark Ltd.. Montreal, Que -c
P. Stark. 433 Hamilton 81.   8ey. S040
E. W. Gillett Mfg, Co. Ltd L
MrParlane. 500 llealty 81. Hey. \m
Kellogg Co of Canada Lid, London,
Ont.-L. p. Mason k Co. 510 Unit
Ings West.   Hey. 3908.
Uke of Ihe Woods Milling Co I.M
-1300 Richards 8lre«l.     Sey. 1138,
W. II. DArcy. Jr.. manager.
Palmolive Company of Canada Ltd,
Toronto. Ont—Dean Armstrong. 1811
Ureh Street.   Bay. 501L
The Quaker Oala Company- Local
office. 525. 510 Hastings West. 0 S
Thompson. Hales Manager.
Rowntree k Co. (Canada) Ltd . T> r
onlo. W. R Really k Co. Ltd |tS
Howa Street. Vancouver.
Bartram Paper Producla Co., Ltd.,
1280 Homer Street Norfolk Pipef
Co. Ltd. I3f Water Street. Hey TS68
and 7819.
Canadian Toledo Sealea to  Ui
Wlndeor. Ont.~R. 8. Chambers. 'M
Smythe Street.   Sey. llll.
Continental Paper Products. Ltd.,
Ottawa. Ont,~8mllh, Davidson k
Wright.   Sey. 9585.
International Business Msrhlnei
Co. Lid.. Toronto -Local office. e«l
Seymour SI.   Sey. 385.
Pacific Waied Paper CO.--Counter
Halea Books and Waied. Paper 310
Davie Streel.   Hey. 2885.   T. I> i>wl
Tho Hcalo Shop Ltd.. for Besln
Meat Hllcera. Choppera, Cash Regi«
lers. ('offen Mills, Cheese Cutt**rs. elf
large stock new and used; free calu
logue. Terms--355 Cordova Wr«**
Sey. 2881.
J. C. Wilson. Ltd.. Lachute, Que
Ural office, 10S0 Homer It,     Bay.
711.   W. T. Raa. Manager. Largest sardine packers
in the British Empire.
There must be. something unusually good
sboul a product that can reach an annual
sales-total of 15.t)00.lMK) tins ench year.
That's where Brunswick Sardines arc now
■~wheri iheir reputation as a fine, whole*
some sardine, economically priced has placed
them, ;i.h! is keeping them.
firoeers!   Profit hy this popularity.
> V 7j
For the Picnic Basket
Now is the Season to stock a good full Hne of
our Summer Cooked Meat Specialties, including our Premium" Cooked Hams, both round
and flat style. Your trade will find any of
our Summer Specialties ideal for Sandwiches
and other Picnic purposes. Ready to serve.
Absolutely delicious and satisfying. You will
ilnd these products a winner with your trade,
and a prolit maker for yourself.


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