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The June Retailer Jun 30, 1927

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Array THE JUNE
BRITISH COLUMBIA, ALBERTA, YUKON
VOL. XIX., No. 10
VANCOUVER, B C.
JUNE, 1927
PAPER
Light Krsft
Light Manii!
BAGS
AN 100'; B. G. PRODUCT.
Now that the Highest Grades of Paper Bags are being made in B. G.
be careful to always specify the B. C. Brands.
"WESTERN    Manilla Quality.
"PACIFIC"-I,i«ht Kraft Quality.
"COAST'-llcavy Kraft Quality.
"HITONE'-Whitc Sulphite Quality.
Manufactured In Hritish Columbia by
Bartram Paper Products Co.Ltd.
VANCOUVER, B. C.
Sole Agents for British Columbia:
The Norfolk Paper Co., Ltd.
136 WATER STREET VANCOUVER, B. 0.
Phone Seymour 7868 and 7860
Heavy Kraft
Bresd atrlpt
Whits Sulphlts
Nineteenth Year.
10c per copy; $1.00 per year PAPER BAGS
Papar Mills:
Lachute A St. Jeromi,
Qua.
Manufacturer! ainee 1870
Popularity and goodwiH is increased by a standard of
excellence in store service detail. Strong and good-
looking paper bags assist this merchandising principle
"STANDARD"   "MANILLA"
"BUCKSKIN"    "LIGHT KRAFT"
"HEAVY KRAFT"
"Built for Strength and Appearance—ALWAYS*'
J. C. WILSON, LIMITED
Manufacturers of
PAPER BAGS.     WRAPPING, TISSUE AND TOILET PAPERS
for   Wholesalers and Retailen.
1068 HOMER 8TREET, VANOOUVER, B. C.
Phone: Seymour 781
The New
Concentrated
SOAP
A Million Bubbles
In Every
Package
■5&>0!iwL-.*^>*^ .J*2222£2&22
~ Chip Soap k|
0
r _
<Qp iftwMty)       q
•) C.i     ' Caaaaiaalaaa* \itanmt {*'■
- 24 -
Large Packages
to the Case
8ingle Caaes $4.80 per case
5 Case LoU $4.75 per case
10 Case Lots $4 85 per eaae
25 Case Lots $4.55 per ease
May bo Purchased with other
Royal Crown lines to make up
quantity prices.
A BRITISH COLUMBIA PRODUCT
THE ROYAL CROWN SOAPS, LTD.
L
DISTRIBUTORS POR B. 0. June, 1027
THE    RETAILER
BRITISH COLUMBIA   ai-bkrta-YUKON
3
Savea you time when customers ask for 'Trash Roasted
Coffee." That's exactly what Nabob is. The vacuum tin
keopa the flavor in—you sell it "freah from the roaster."
Kelly Douglas & Co. Ltd.
VANCOUVER.. C.
Nabob
mill m^Ni)
•'^
Douglas <** -
WILSON BROTHERS
Wholesale Grocers
VICTORIA, B.C.
British Columbia Agenta for
BLUE  GRASS  BELLE C
m-M:
VINEGAR
BARRELS
65c Gallon
32 OZ BOTTLES
$3 20 Dos.
16 OZ. BOTTLES
$1.90 Doien
No Charge for Original Oontr aers.   Why not stock the best in Vinegar?  8end in your Mail Order.
SHAMROCK RRAND
O^Sstr^S* tM^HBHHHBHBBHHHHHHMBBESSSSEBB&BEXSSSSSSIBBSESSSIHHHSBS *^**ma^SU^ ■■■■•■.■••■■■■■■■.■■■■
HAM, BACON, BUTTER, LARD, SAUSAGE, etc.
First Quality packing houae products put up by P. Burns o\ Co.,
Limited, which mesne they are the highest grsde, slwsys reliable,
and without equal on this market.
YOU CAN RECOMMEND SHAMROCK BRAND.
P. Burns & Company, Limited
VANCOUVER
OALGARV
EDMONTON r~
THE   RETAILER
BRITISH OOLUHBM—ALBDRTA-YUKON
June, 1827
OLDER THAN
CONFEDERATION!
BENSON'S PREPARED CORN
is the pure reliable Corn Starch that
never deviates from a standard of
quality that won the confidence of
consumers many years ago.
For over 68 years BENSON'S Corn
Starch has faithfully served thc
Canadian housewife — it is co-day
Canada's leading Corn Starch—in
the original yellow package. Display
it prominently for increased summer
MAZOLA
THE SALAD AND COOKING OIL
is also a big Summer Seller
BENSON'
PREPARED CORN
THE CANADA STARCH CO., LIMITED - MONTREAL June, 1027
T 11 E    R E T A I L E R
BRITISH OOLUMBIA-ALBBBTA-tUKON
*t
®$
0
RtTAILLR
With which !■ IncorportUd tho B   C. TRADE REVIEW.
Published 20th of every month.
NINETEENTH YEAR
GENERAL MERCHANDISE
GROCERIES, DRYOOODS.
HARDWARE, FOOTWEAR.
OFFICIAL ORGAN OF B.C. BOARD
RETAIL MERCHANTS'
A880CUT10N OP CANADA
A MONTHLY JOURNAL published in the interest of Retail Merchandising and the Development of Commerce in Weatern Canada.
SUBSCRIPTION RATE: One Dollar Par Year, payable Id advancs.
Advertising Raise oa Application
When spaee reserved final forms close 12th of month.
Publishers: PROGRESS PUBLISHING CO. LTD.
Suits 101-2 Merchants' Exchange Building
VANCOUVER. B. C.
Telephone Say. Sill Cable Address -Shipping—All Codes
Editor. J. S. Morrison W. N. Code. Business Managsr
P. Tatterftall. Advt, Manager
Entered at Ottawa as Second class matter
The following represent R. M. A. Branohoo
In the Province ef British Columbia!—
Armstrong A. Smith, Pres.
Cranbrook. H. R. Hlnton. Sec.
Pernio   Norman Suddeby,
Pree.
Kamloops A. C. Taylor. Pros.
Lytton B. Rebagllatl, 8ec.
Nanaimo — N. Wright, See.
New Westminster	
and Fraser V alley...D. Stuart, Sec.
Revelstoke P. Q. Bews, Sec.
Vancouver C. Dallas, Sec.
VOL XIX. No. 10.
VANCOUVER, B. C.
June, 1927
Yearly Increase in Tourist Traffic Offers
Substantial Increase to Trade Volume
Population of Canada Increased hy Vast Number of Tourists During Summer Months—Visitors from United
SUtes Are Already Bold on the Value of Canadian Wool Goods—An Additional "Export" Trade.
Kireigu License plates on motor ears are so frequently Been in Canada thai they cause no comment.
Even during lln* winter months they will be noted at
points a hundred miles or mon- away from the inter
naiioiiiil border niul with llo- first bright daya of spring
Canadians speedily become acquainted with the llcanac
colors of prartieally every State in the Union and Can*
adian provinee.
In June, July, August and September, "tlie ear
ahead'1 nn the main highways leading to ami from the
United States is as frequently as not a car owned in
lhat country and even on remote roads, on sideroads
and at every point where summer vacationists congregate, the csr with th*' U. S. license is strongly In ovi"
dence.
To the retailer this is mon- than an interesting sight,
or an evidence of how the motor ear has rcvolutionised
living conditions. It presents an opportunity for in*
creased business for these tourists represent what can
truly be called n bin addition to our export trade. We
sell them Canadian products and irel In exchange
money earned in another country and that is precisely
what export trade does.
Every tourist who enters the country spends mtw
money. His visit here may be only for a day; it may
ho fir a week, a month or six months, but some purchases are made during the visit and th • store has
a particular attraction for him.   He knows that in Can
ada he can obtain wool goods of excellent quality at
much lower prices than at home and in addition to this
there is thr desire to take home with him something obtained in a strange city, cither for himself or for other
members of his family. And then, of course, there aiv
the needed articles of summer apparel that summer
visitors always need when tin ir visit extends to a week
or more.
Tourist trade in Canada represents real money to
hundreds of merchants from coast to coast. While it
is true that a (rood share of this trade is, as yet, eon.
liu-rd to a comparatively few centres, the fact remains
that it is spreading with the improvement in Canadian
highway traffic. There are merchants who read these
lines who are getting a certain amount of tourist trade
now who did md a few years ago becauae of improved
traffic conditions that net aa a drawing card to wealthy
travellers from across the line who sre anxious to acquaint themselves with thia country.
dome to Sea and to Buy.
The simple fact of the matter ia that this gnat
army of American tourists eome to Canada to see and.
in many cases, to buy. Unquestionably there are many
of them who come with the deliberate intention \it making buying one of their purposes. Woollen fabrics,
linens and knitted goods of all kinds are Nought hy
American tourists because of their superior quality and THE    RETAILKft
HMTISH OOLUMBIA—ALBERTA   Yi'KO.N
June, 1927
their relatively lower price. We know of one merehanl
who said that if it were not for the trade he gets from
the American tourists he could close his store for three
days out of thc week. Knitted goods ami clothing of
all kinds are bought in this store to the extent of many
thousands of dollars during the summer months.
Of course, it is impossible to get anything like a
correct estimate of tho actual buying iu dollars and
cents that is done by the American tourist trade. It is
known to run into millions of dollars and it is on tin*
rapid increase. According to tin* customs regulations
$100 worth of clothing may be taken baek across the
liite into the United States free of duty. It is certain
that every tourist coming into ('anada does not spend
$100 on goods to take back homo; but it is equally certain that hundreds of them spend more than $100 be
fore they go back home. The tourist trade runs into
many millions of dollars during the year—mostly dur
ing the summer months—and aggressive merchants arc
not overlooking this in planning their merchandising
events for thto season.
Lends Itself to Community Effort.
There is no movement of traffic that so lends itself
to eommunity effort as this tourist traffic. Providing
parking accommodation, arranging for an information
bureau where the city is sufficiently large to have
points of interest to the traveller, taking care of tourists who are seeking accommodation for the night
these are only a few of the things that tourists regard
as a serviee from the communities through which thev
arc passing. Communities that do this kind of work
get quicker snd better sdvertising than is possible any
other way; the good word is spi-wlily passed along and
the merehanta in such a place ure benefitted by it.
Aa a matter of fact, thc merchants ean well afford
to organise some such service as this for the tourist
un
traffic    It will pay them quick ami satisfactory
• lends in the way of increased business.
Tourist traffic in 1927 will exceed 19211 |,v |,mi
deeds of thousands tu* orditig to the estimates thai Im,
l»en made.   The aggressive no reliant will, of course,
take note of this and cither individually or in co opei
ation with other merehants iu his community will "wish
in" on it.
CANADIAN PRICK INDICES
In contrast with the fact that (he buying power ol
the Canadian dollar has remained almost unchanged in
far as retail priees an* concerned, Ihe buying power of
(he dollar iu terms of wholesale pricea has increased hy
9 per cent, during the past year The Dominion lb\t
(.mi of Statistics index number wi righted according in
tlie commercial Importance of 2.W commodities fell *•■■
148.5 in April. 1927. as compared with a level of 160.2
in April. 192H. and the cost of living as judged bv thr
average ehange iu n tail priees only Ml from lr»4 !<•
151, Since wholoaale priees have I tendency to fflovi
more rapidly than retail priees. it is by no means per
tain that the average price of retail prod-nets will iml
liter show a decline somewhat more proportionate l«
lhat whieh hss taken place in the wholesale price level
While the drop iu lb- price of vegetable products
lias been equivalent lo that in the general priee level
-   from 187 7 to 100.8   there has been a slight iner-Ji*-
iu the average price of animals and Iheir products from
I'M 2 to I .IS. I,   The reeenl rise in the price of wheat is
likely to have a decided effect upon the average pri**.
of   vegetable   products.     Perhaps   the   outstanding
ins faet in tbt* present situation is the relationship he
twei-n agricultural prices and the general price level ill
Canada.   There ai'- few countries iu Ihe world at pr»'
snnl where the farmer is receiving as great returns to*
Ids products in terms of goods as he did In 1013.     I"
Canada, the relationship between ngrlcnllurn priees
and other prices remain distinctly advantagciiis to lhe
farmer .
So far as the Canadian laborer is concerned, the
situation is even mon- satisfactory. Willi wages ill
various Industries ranging from 60/05 per cent above
the 191.1 level according lo the report of the Delia it
ment ..f Labour. "Wages ami Hours of Labour iu Can
ada." the present uineral price* level gives labour IllUffll
I'reater buying power lhan was characteristic In 1013.
Should retail prices show anv decline comparable ♦"
that which has taken place in wholesale priees. it will
result in a substantial Increase In Ihe real wages of
labour. June, 1927
THE    RETAILER
BRITISH COI.UMBIA-AI.BERTA-YUKON
THE ORIENTAL QUESTION
Anonymous Booklet Issued Under Auspices of the Bri
ish Columbia Government Spoils a Oood Cause by Exaggerated Argument and Over statement.—Statements
Are Damaging and Must Be Sot Right.
(Contributed by a Subscriber)
Let their be no misunderstanding. Wc are NOT iu
favour of Oriental immigration into Canada, and we
are N<>T believers in any laxity of immigration laws
which would permit the white man's country, Hritish
I'olumbia or elsewhere, being handed over to a racV
whieh has any lower standard of living than is recog.
tiised by the inhabitants, and we AKK against any system or administration of laws which would permit
Orientals to gain a strong footing in our commercial
life, to the detriment and exclusion of white men in any
line of trade.
Hut we are not in favor of using methods to attain
lhe ends above mentioned which, in order to attune
public opinion to tbe Ideas of Oriental exclusion.' facts"
ai' set forth which are not facts at all. facts which are
facta arc distorted and exaggerated, and the whole is
set Mil ii booklet form ami issued broadcast to the
public ui 11. C. ami the rest of Canada under the BUS-
p.ces of the Hritish Columbia Government.
Surely we have a good enough ease iu regard to
Oriental immigration to render unnecessary any methods of propaganda which ate baaed on known misstatements and which calculatingly give false ideas.
Under the title "Bcport on Oriental Activities Within the Province of Hritish Columbia," the government
lias issued recently a booklet of 24 pages, bearing the
imprint "Prepared for thc Legislative Assembly" and
printed by the government printing office at Victoria.
which gives no indication whatever of who prepared it,
who is responsible for it. or for what reason it was prepared.   Whose "report" is il?
Absurd Exaggeration.
The entire report is exaggerated; but my present
purpose is to call attention to the fallacies it contains
iu regard to the retail trades. The statements are
probably "true" in the sense that it is true that 2 is
100 per cent greater than 1, although 2 and 1 are the
smallest numerals. Percentages are no good as stat-
Istieal information if they relate to very small numbers.
Here is an instance of llu fallacies iu the report
The City of Vancouver issues trade licenses, ami every
retailer must obtain a license to carry on his business.
The compiler of this "report" obtains information
from the City Hall as to the number of Orientals who
got licenses in various trades last year, and then goes
on to compile a table showing the "percentages' 'of
Oriental license holders in each of several branches of
retail trade.   Some ridiculous results are thus obtained.
For instance, the list shows that 82U per cent, of
the laundries in Vancouver are Chinese. Quite likely
Ihis is true; HCT the IS per cent, of laundries which
arc run by white people are the big steam laundries,
employing from twenty to three hundred hands; and
this 18 per eent. does upward of 80 per cent, of the
laundry work of Vancouver. Furthermore, Chink hand
laundries are well known to be one of the lines of en-
dea\Mur favoured by the Chinese ,and are found every-
Yours for
selling more*
groccriesf
A Sunland Service Man
And we even insure you
against infestation losses!
The only time I ever came close to being
thrown out of a grocery store was one
summer day years ago on one of my first
calls on the trade. I'd asked the grocer If
I could sell him some raisins, not knowing that he had just lost his entire stock
by Infestation. Gosh he was riled I And I
couldn't blame him—it all went out of his
own pocket.
••Them days/* as the poet says, "is
gone forever" now—gone, at least, for
grocers who handle Sun-Maids. In the
first place, you ought to see how thoroughly they sterilize the raisins In Sun-
Maid plants, and how carefully they pack
'em to eliminate
Tricm imffS Ir  >
Aone foreveiv
any chance of Infestation from
the Inside.
Still infestation is sometimes
known to occur,
coming from
outside sources.
But Sunland even
Insures grocers
against lose
from that.
If your stock
of Sun-Maids
should become Infested, all you need to
do Is call your jobber and turn the Infested stock over to him. Sunland will
issue to him a credit memorandum covering in full the Invoice value of the
stock which he can apply in full against
new raisins.
That's how Sunland Insures your Investment in raisins, and guarantees your
customers' satisfaction with the Sun-
Maids you sell. It's one of many protective policies that Sunland alone uses in
the raisin Industry—policies that make
your profit greater and surer on Sun*
Maid raisins.
%*%
JOa^. 8
T Ii B    RETAIL E II
MUTISM UOMJlfBIA—ALBBBTA-YUKON
.Iuii.  [921
F
Lake of the Woods
Milling Company
LIMITED
Mtkenof
FIVE ROSES
• FLOUR •
The World's Best
Daily Capacity 14,200 Bbls.
B. C. Offices and Warehouses:
1300 Richards Street 1614 Store Street
VANOOUVER VICTORIA
SELL THAT
LIQUID
Don't pour it down tin- drain. Hy
using Seal right Containers you ean
diftpot*- of the lii'iiid when v llini*
piekles, Oysters and liquid Poods.
Thsee containers sre Hai per eent
leakproof, spill-proof nwl erualrproof
and will more than save you -heir
eost.
Ask our Traveller for Samples and
Prices.
Stft, Darifcei I WW LU.
MANUFACTURiRS AND WHOLESALE
PAPEH DEALS ns
VANOOUVER VICTORIA
Dominion Day on
Friday
mean. mor** oullnju
lhan SVer Mam |.jir
Ilea will iomiI «t lean
tlirw day*   Npplloi
A good Staph) o'
.'lark* Preps.vd Foodi
will brln* * a »>A thttt
ot  till*   tOt\t   desirable
laurtneaa
itut StMM-ial Moilds) id
vtrllnlitR will M',tif
added      dcuiaii*-!      for
rtnrk'** Straps, Clark's
Pork and  Basns,  i 4i ailiati  lu-.ii.--t  Dinner.  ('la.k'» Cooked
HlMUCltcltt.  CO'
I'i »Ci !•> lhe "I'Ixohii it>  lm l»l die i lark Kllrlwn- Nip tot
io l.-»m.-r aalea and more pwdtt
W. CLARK limited. Montreal
Eatabllsbmsnts   st   Montreal.   P. Q.   St. Rami,   P. Q   »-*
Harrow. Out
Peter Rabbit Peanut Butter
Costs No More But Sells Foster
TMl TOV PAIL OELIOHTS TMI CHILDREN
DISPLAY A CASE.   IT WILL SELL ITSILP.
Kefc Confation Co. IM
1100 Mainline Strssl
VANCOUVtn. S. C. Itilte,
11127
THE    RETAILER
HRITISH COLUMBIA-A1.WERTA-YUKON
where on thin continent. Hut even taking the favored
laundry industry ,we find that the 'report" offers n
totally misleading argument, in stating that 82'.. per
i., nt. of the laundries in Vaneotiver are Chinese.
Then, jewellers: The report states that 26 per eent.
i.t the jewellers in VanoOUVer are Orientals. The tele,
phone directory doel not show that 26 per eent. if the
jewellers in Vancouver are Orientals. Now, does any
t iti a n of Vancouver know of a jewellers store in the
eity anywhere but in the strictly Oriental quarters of
Chinatown and Powell Street. Of course there are a
number of sueh stores there (ten are listed in the Telephone Directory), hut all of them are little watch re*
pair and jewellery stores of the one-man variety. In
the report these are put on a par with Henry Hirks &
Sons, 0, 11. Allan and the other big jewellers and the
whole madi- up into a "per cent' 'table.   Ridiculous.
Wi- are informed by the principal wholesale jew.
iHers in Vaneouvtr thnt Ihe Oriental jewellers in Vancouver iio not handle more than about 4 per cent, of thc
jewellery business of the eity, and that mainly to the
Oriental population.
Twenty-nine per cent, of the drygooda stores in
Vsncouver are run by Chines!- and Japanese, if one
would believe Ihe "report." Does any citizen know of
it drygooda store, with the exception of three Japanese
silk stoi'-a on Uranvill. and HastinusStreels. The Tel-
- phone Directory docs not list a single Oriental millin-
••ry store, and only f*mr dry-goods, retail, out of 73,
nnd these four are in the Orieiietal quarter as one
would expect
Then, the report says that 12 per cent, of the print
• rs and publishers in Vancouver are Orientals As a
matter of facl then* are fifty-two printers in Vancouver
.md two of tlo in are Orientals, one Jap. and one Chin*
ese, and of II" publishers five are Orientals, publishing
Miinll sheets in Japanese and Chinese Inniruagc. So
vou see how misleading is the rcjiort on this head, Further, any one of Ihe seven laruest printing establish,
ments in Vancouver do more trade in one wcjek then
the entire seven Jap. and Chinese printers and publishers do in a year.
ffreengrodora are stated to consist of 91 per cent.
Orientals and 9 per cent, white, lu this line there sre
undoubtedly very many Chinese stores in the city, as
we all know. The p-nsnn is that the truck gardening
industry in the vicinity of Vancouver has passed very
largely Into Chinese hands .n deplorable fact which
must be admitted, and which is one of the objections
whieh can properly be taVn to the Oriental peiudrn-
Hon we nil nre takina except i.m to. and from this it
naturally follows that the friends of the Chinese truck
farmers open stores in Hie city to sell their produce.
TH' report contains many fallacies, such as the ones
we outlined above, and also a ureal deal of valuable
facts nnd comments, the value of which is greatly diminished hy the method of presentinu them mlxod up
with snd indistiniruisliable from the exaggerations and
mis-statements to which attention Is called.
Harm is being done to Vancouver ami British Col-
nmbia, as thin booklet has been sent broadcast to the
press of Canada, and several journals have, with appar*
«'nt glee, given mueh publicity to the condition of af-
fairs in Vnneouver (ns nlleged in the report) and wc
don't, like it, for it is not true.
A SAFE
ESCOttT
ADVERTISING
Sells Palmolive
Ths rsason Palmolivs Shaving Crsam sails is
bscauss it Is conatantly advertised In a foresful
attractivs way. Because millions asnd for tho
ssmpls tuba, than buy tha full sissd tubs from
you.
Ths rssson tho profits aro continuous la that
90s of mon, we've found, who onto trlod Palm*
oliva Shaving Croam novor go baek to tholr form*
sr branda. Hsnes a growing markst la ostab*
llahsd for you.
You can eomplota tha tiaup of our wido edvertla-
Ing by displays in your window that focus profits
in your caah roglator,
Uss our attractivs display material whanavor you
can. But alwaya hava a stack of Palmolivs lhav.
ing Crsam cartona placad conapicuoualy. D'aplay
malarial will bo aant for tho aaklng. Wrlta tho
nsarsst Palmolive aaloa office.
IKE PALM COMPANY Of CANADA,
MONTREAL
Made In Canada.
LIMITED
TORONTO
i
WINNIPEG
3698—e 10
THE    KKTAILKR
BRITISH COLUMBIA-AbBBUTA-YUKON
Jllli.
1927
BUYERS' WEEK IN VANOOUVER
AUGUST 13-20.
Under the auspices of Vancouver Board of Trade,
the annual "Buyers' Week" will take place in thc city,
commencing August 12th.
On past occasions the movement has proved instrumental in bringing together merchants from distant
centres to transact business with local wholesale houses
through personal contact, so essential to the establish
ment of profitable trading relationship.
Wholesalers, w th the exception of grocery houses,
who though in sympathy with the movement cannot
sec their way to become identified, are already making
preparations to fittingly welcome visiting merchants
Alberta retailers who made their purchases iu Vancou
ver during 1026 "Buyers' Week" were, from Informs-
tion reaching this office, entirely satisfied, and a cordial welcome is again extended to traders from our sister
province.   Although final arrangements are net available as we go to press, it has been decided that follow,
ing procedure of last year, a banquet be tendered visi
tors at the Hotel Vancouver, Wednesday. AugUSl 13lh.
during which a fashion show will be staged by loenl
costumiers.   A visit to Grouse .Mountain Chalet and a
moonlight cruise through Vancouver Harbour are list
ed among other entertainments provided for tin* visitors, and with the co-operation of various service clubs
of Vancouver every effort will be made lo ensure a
record breaking "Buyers' Week."
Chloride of Lime
New Stylo Waterproof Package
Supplied by AU Wholesalers
in British Columbia.
Manufactured by
CANADA COLORS AND CHEMICALS LIMITED
Torente
Winnipeg
Agenta:
STARK A STERLING
VANCOUVER, t. C.
Vancouver
OROCERS PICNIC.
The twentieth annual picnic of the grocers of Ureal-
er Vancouver will lake place 00 Wednesday, July 20th
when vessels of the (mon Steamship Company will L
in readiness to convey to Bowcn Island the ihrunux ()|
merrymakers who. each year, take advantage uf \\us
enjoyable outing. Committees are now busily enpg,
id iu an effort to make this the largest and best nienie
yet held under the auspices of the Vancouver branch
Tickets, which may be obtained from tin* Secretary
424 Pacific Itiiilding, Vancouver, are as follows; Adults
$1.00; children between the ages of five and twelve
years, B0c| Under five years of age. free Boals will
leave the I'liion Steamship Company's dock for Bowen
Island at .• am and 2 pin . returning to Vancouver nl
ti pus. ami 10.30 put All retail grocery establishment*!
will be closed f>»r the uhole day on the above dale
Provincial Convention R.M.A.
The NINTH ANNUAL CONVENTION
of the Provincial Board R.M.A.will beheld
in Vancouver, July 25*26.
Sr**ta
Mi* Urubb (afi.i is un> wiwi) i msrrled roa i dtdni
know you were mch it coward! I itiouKhi yon were •« bran*
man
Urubb* So -u*i everybodj else
IT PAYS
It pays to handle a line that
carries prestige—
That turns over quickly—
That puts your business on a
sales basis instead of a "dead
stock" basis
lhat builds other business
for you because of quality.
HEINZ
sr Illlie,
I«.I27
THE   RETAILER
IIIIITISII COLUMUIA-ALBEUTA-YUKUN
11
GROCERIES & PROVISIONS
Advertising An Aid to Entire Food Industry
By A. B. Phillips, President of ths American Orocery8pecialty Manufacturen * Association and Vice-Preai-
dent of the Welch Grape Jniee Company.
Neither manufacturer, wlnlcsalcr nor retailer is
11,iss. All three are working for the consumer. It is the
consumer who decides what product she will USC and
how she will purchase it. There are four services
•Meeting the consumer in connection with groceries,
which under conditions of modem thought nre fundamental and essential. These nre manufacturing, nd-
vertiatng, wholesaling and retailing.
Advertising is one of the four fundamental scrvecs
rendcivd by modern civilization. President Coolidgc
in an ad res* a few months ago, declared advertising
the most potent influence in the work and the play of
thc whole nation.
Economy In Advertiaing.
It is n well-known fact thnt advertising cann d be
<lone in local units on different loenl brands of s commodity with anywhere near the economy attained iu
the national advertising of one brand. In the field of
advertising for creating consumer demand for grocery
products the national mnnufacturer litis a field of economic endeavor that is peculiarly his own. National advertising performs a service without which grocery
wholesaling and retailing would rapidly fall into a confused Mate of uitestatdished values in merchnndising
and unstable fluctuation* in habits and demand.
Under the effective influence of national advertising
the sale nf oranges han attained a per capita eonsump.
tion of 60 a year and lemons 17 a yenr .providing a mar*
ket for the annual crop of approximately .14,000,000
l»o\es of lhe former and 6,000,000 of Ihe latter. The
producers' combined selling ami ndvertising cost of
the lemon campaign, which wns the moat difficult of
the I wo. wns less Ihnn 2 per eent.
Another exnntple whieh enn be mentioned without
naming brands, sit hough brands played a proirinent
part in the ndvcrtbdng, is the hnkery campaign In
1919 only 64 per eent. of homes used bakers' bread. National advertising by 1926 had increased the number of
homes using linkers' broad to 94 per eent.
Keeps Priest Down.
A knk-idoseopic view of grocery products for which
national advertising ia creating demand can he had by
a glance at your stoek inventory. There is enough nationally advertised, merchandise to supply consumer
demand.
Present low production costa in factories acaled to
large volume niaaa production ore predicated upon
Htandardir.ed package styles, labels and sir.es. The ere.
ation of local brands and building demand for them
add n definite unnecessary, and often excessive expeiwe
to thc cost of distribution when viewed from the con*
Burner's standpoint of ultimate consumer cost.
Economical distribution through the wholesaler is
predicated upon '»y ,iumufaeturcr-wholesaler co-oper-
ation. A wholesaler's brand produces competition with
add tioual expense to both mnnufacturer and wholesaler.
A distinction should be drawn between advertising
that creates demand and advertising that focuses demand which has already liecn created. The former is
economically the job of the manufacturer, because it
is a service which he can perform nationally at the
lowest eost. The latter form of advertiaing ia uaed by
retail stoit-s to focus demand on their particular stores.
Auctioning of Orders.
There is no defense for either the manufacturer or
the wholesaler who permits himself to become a party
to the auctioning of specialty orders.
Hy the term "auctioning of apecialty ordera" I un*
stand is meant thc shopping around from one wholesaler to another to see, fint, which one will fill an
order already booked at the lowest prioe, or, second,
which one will suthorixe him to book retailers' orders
nt the lowest priee. When the manufacturer or whole,
ssler becomes a party to this he is letting that particular specialty salesman tell him how to run his business.
The first remedy for the wholesaler when a caae of
auctioning specialty ordera is encountered ia simple,
plain and easy to execute. It consists simply of thorough investigation and of prompt notification to the
manufacturer giving facts accurately and in detail.
Salesman's Rights.
He should be sure, however, that he haa a case of a
true attempt at auctioning before he reports. A properly trained apecialty salesman will bpok an order
only at thc published, printed prieea issued by his house.
Hut if a wholesaler's salesman haa offered the individual retailer of large purchasing power ,or the well-
rated retailer who is purchasing for a group, a special
quantity price on a particular product or a atanding
inside discount on all purchases, the wide-aWake apecialty salesman is sure to be confronted with' it In hia at-
tempt to get an order. He has a perfect right to book
the order at hia printed prices and tell the buyer that
he can promise no other price, but that the wholeaaler
cannot afford to give him as low a price on a apecialty
order with whieh he voluntarily favors the wholeaaler
a8 h'e would on an order mailed or given to the whole*
saler'a salesman.
That leaves the matter of the special price wholly
between the retailer and the wholesaler, the place
where he found it.   A wholesaler cannot expect to get 12
THE    RETAILER
IIKITISH aiM7MniA*—AI.BKRTA—YUKON
The NEW
Quaker
CAKE FLOUR
dii tie, 1927
a wonderful NEW Product
bearing the unqualified Guarantee
of its Makers
*-...;.. in ...in        x
** ---"-^-~-~      X
Quaker
CAKE FLOUR
ttarattia,*.**
mm tm* m *„ mm,
mmao*t*mhMm**aimiwm
1*n»«iip**iniin
~ Ma :~*»~. V.«
Some of the
Products in the
Quaker Line
(junker (bits
Quick Quaker
Aunt Jemima Pancake
Flour
Aunt Jemima prepared
Buckwheat Flour
Quaker Corn Flakes
Quaker Puffed Rice
Quaker Puffed Wheat
TillsoiiVsa/tftti/y Bran
Quaker Best I'ornmcal
HOME-BAKERS bave became enthusiastic aver this
new Cake Flour.   It is giving them lighter, better
Hikes and ensure* them against cake-baking failure.
Two years of constant experimenting have produced
rake Flour from Ontario winter wheat. To it is added
a small quantity of high-grade potato flour to keep the
cakes fresh longer,
The package is attractive—^ ,,,-lv priccd-aud backed with the reputation nnd guarant f its makers, tbs
largest eereal millers in the world. So confidant are we
ol the -superior baking qualities of Quaker Oik.* flour
that wc authorise gr ,s to refund to the cuatomor tho
 ','I",H,• Prim "(<***r Package whicl i not Bjv ,„.
plcte satisfaction.
Quaker Cake Flour already has ,„,,v,,| It ■* g0i„g to ,„.
a t»IR seller. Cases of 12 packagea. Be sur.- to gel a
case from your jobber.
T>»«  Quaker Qats C°n>P»»y
SASKATOON PETEaBOBOUGH MUM',
l!»27
THE    RETAILER
UIUTISII COLUMBIA-ALnKRTA-YUKON
13
REASONS WHY
Quaker
Corn Flakes
SATISFY YOUR CUSTOMERS
1. SUPERIOR FLAVOUR-
and eiispness. Your customers know that they are
the tinest flavoured corn flakes they ean get,
2. MONEY-BACK GUARANTEE-
Every package hears our red seal guarantee; "If you
do not agree that these are the best flavoured Corn
Flakes you ever \\Kvt\t write us and we will gladly
remit the eost of the package."
3. TRIPLE SEAL-
Kvery paekage is triple-sealed—the inside hag—the
cardboard carton and then the outside wax wrapper.
The flavour and freshness of the corn flakes arc thoroughly protected.
4. NATIONAL ADVERTISING-
a big newspaper eampaign is keeping Quaker Corn
Flakes iu the mind of your customers, week after week.
No other Torn Flakes offers these advantages. Be
ready for the larger demand an the weather gets
wanner.
Tht Quaktr Oats (bmpany
Saskatoon Peterborough 14
THE    RETAILER
BRITISH CUI.UMBIA-ALBKRTA-YUKON
Jum. i:
a higher priee for gooda aold on specialty orders than
lie gets regularly for the same product from the same
customer on mail orders or orders booked by his own
salesman.
The retailer is not to be blamed for demanding aa
low a price from the specialty salesman as he is accus.
tomed to receive when ordering direct from his wholesaler. You would, I would. So would any business
man. When thc specialty salesman writes the order
at his printed prices nnd leaves the matter of special
lower priocs entirely between the retailer and wholesaler, if the retailer has misrepresented the facts he
will not expect, or press the wholesaler for, the special
low price. If thc retailer has been receiving the lower
price, the wholesaler will have been matle the victim Of
his own machinations, whieh he deserves.
Grocery Market Report
China. Teaa.—Latest market reports from China
indicate an advance of 10 per cent, in low grade teas
such as Congous. It should also be remembered that
the internal trouble in China at the present lime will
delay diipp ng considerably. Shaping faeilities are
very inadequate under present state of nffairs. and it
is not expected that new season's Congou of Hoo-
fdious will arrive before the beginning of June.
Indian Teaa—The Calcutta market has just re-
'intly open I'd and report priees very much higher than
had been anticipated—approximately 5c per pound
advance. A recent cable reads as follows: "Diffi.
cult to say how future market will go, but expect
higher priees. The estimate crop from the first of
April to the end of May is seven and three-quarter mil.
lion pounds behind in production as compared with
thc same period loat year."
In consideration of the forvgoiig \ovnl buyers
would do well to protect themselves by purchasing gov.
eral months requirements on to-day's market.
Kia-Ora.—Orange squash and lemon squash. Th s
is a Hritish product being manufactured in Australia
by Kia-Ora Limited, Blackfriars, London, Kngland. It
is a summer beverage of exceptional merit, and is very
popular in other parts of the world.
These products are made from the juice of oranges
Uld lemons and pure cane sugar only, and as a bev.
crage arc identical with home made orangade and
lemonade, with just the right proportions of sugar
added, all that is necessary is to add water. They
are packed as follows: Orange squash, 24 put bottlea ot $4 per dozen.; 12 quart bottles at $7.24 per
do/..; lemon squash, 2t pint battles at $4.00 per do/.,;
12 quart bottles at $7.25 per dozen.
Australian Curranta and Rittni.--Whil<* Austral-
ian curranta have been a favorite with many of the
bakera for many years, it was not until last year lhat.
Auatralian raisins arrived on this market to any extent, They were of exceptional good quality and the
limit id quantity imported waa very soon cleaned up
Wholesalers are now offering new season's crop duo
to arrive about duly 1.
StrawUrriet— Tin* outlook  is exceptionally k- •
for a bumper crop, especially is this true of (Jorduii
Head berries. However, the local wholesalers nni
completely cleaned up and new season's paek will b<j
welcomed, and Indications at present are timt pricui
will be about tin* same as last year.
OUva Oil. The paekers of Olive Oils have bean ab.
Hired to advance their prices on all brands an sddi«
tiou.'ii v'»e per ual. This is accounted for by the d m,
rate nt exchange. Italian currency havinu advam•<-il
about 10 per cent, in the past month
A lively Consumption Ol olive oil eonl iuii-x
ill progress and the trade is agreed that markel
conditions are fully a* lirm as recently outlined, It i-.
admitted there will be a shortage of oil for known tradi
requirements this season, with none of thc important
producing countries, sueh as Spain. Italy or Prance,
holding any surpluses
Some of thc large handlers of edible olive ni) sre
asking a in mum of I'Jiio in drums for the Spanish
and Kreneh oils. \Yh I- practically no Spanish is available, where offered it is quoted al $8.80 by the holders
Butter. — lu at least four Canadian provinces
Quebec, Ontario, Manitoba and Saskatchewan       tin
.supply of butter is not equal to the demand and imports
from Australia and New  /•aland are being made   *•
larger quant ties than ever lit this season
In thc summer, when there is a surplus of milk and
cream in the Dominion, tbe Weatcro provinces are shlc
to export a considerable quantity of creamery butter lu
Bti rope, but generally there is not enough to supply
the domestic demand Keeent shipments of butter from
Australia and New % aland have been brought lo
Canada.
Matches.—With the reduction in the excise t.w to
be put into force July 1, buying is only being done fr*>ni
hand to mouth.   Jobbers are offering matches at pn.
tieally cost price in order to clean their slocks bofoi.
the new ruling is effective.
Canned Foods.—While there ore sharply contrasting
reports as to Ihe extent of activity in the market for
canned foods, a majority of houses in the trade sre
agreed that business has lately taken a turn for tho
better, and that the markets as a whole arc beginning
to display a marked tone of underlying firmness. Then
is still a good deal of competition for orders among tl"'
brokerage fraternity, but eaeh week has gradually
brought out strengthening conditions as news has been
diseminatcd that the crop outlook everywhere is fnr
material reductions in outputs from Ihe earlier esli
mates.
Sugar.—Cuban sugar producers plan to flood th*
world market with their product next year, underselling other producers and forcing them to come to an
agreement with the Cuban interests.it was learned here
recently from re| able sources. This action is to he
taken, it is declared, as a result of the alleged lack of
interest by the I*. S. government in the lowering of the
tariff on Cuban sugar, sought by PreaVlenl Madia-i>
during his recent visit to WasMngton.
Although it in believed lhat officials gave President
Machado sympathetic hearing when he pleaded for fl
more lenient tariff, they were not aupported by thc June, 1927
TH R    RETA ILER
BRITISH COLUMBIA-  Al.nF.llTA-YUKON
15
A Quality Product *
Jft*W-V
OBNVINB
Wholewheat
FLOUR
A FAIR FIXED PROFIT
FOR LARGE ANI) SMALL
IS THE POLICY OF
The Dr. Middlelon's Food Products
Company Limited
Vancouver, B. C.
For the
Customer:
Quality and Satisfaction
Because of their steadily maintained superiority Royal Baking
Powder and Dr. Price's Cream
Baking Powder have been stand'
ard for over a half century.
Both are made in Canada*
For the
Dealer:
Prompt Sale and Fair Profit
When They Ask For
EMPRESS
STRAWBERRY
JAM
Be Sure to Serve EMPRESS
Substitutes will not satisfy
EMPRESS MF8. CO. LTD.
VANOOUVER
BRITISH COLUMBIA
JI 16
THE   RETAILER
HRITI8I1 COLUMBIA—ALBBRTA-YUKON
June, l!
'-i
Extra Sales from
Canada's Birthday
Decorations
The opportunity for special
decoration during the next
several weeks means that
progressive dealers everywhere    will    be    using
ateteatflate Crepe Paper
for backgrounds, streamers,
etc., and to achieve desired
color schemes in window decoration.
if****!*?
Many dealers also will take
advantage of tho opportunity to sell it to customers for
special home decorations.   I	
As well as using hrtertrfic Crepe
in your windows, show it on your counters. Suggest its varied uses in connection with Canada's 60th birthday.
In these ways btfcrlalae Crepe will
perform thc double service of selling itself and forming attractive attention-
compelling settings for your other displays.
0
Interlake Tissue Mills Co.
Limited
Head Office:
MM University Avs., Toronto 2, Ont.
Mills: Moritton, Ontario.
Salts Branch:
60S McQIII Building Montrsal, P.O.
The makers of Interlake Crepe Paper
also manufacture Interlake, Velvatlssue
and White Cross Toilet Tissue and
Paper Napkins and Towels.
IF YOU USE SACKS
be sure to use sacks to
meet your requirements
In email paper baga, tht right frade,
quality tnd waifht of paper la important; yet over or under within
certain limita may get by. But when
you come to Backs which most stand up
under seven* and exacting work, it it
moat wasteful and extravagant to uae
a eack not exactly right
CONTINENTAL, out of IU tremendous experience, has developed a line
of lacks that meet the specific require-
menu of specific jobs.
The Continental Paper Products
LlMITIO
OTTAWA MONTREAL
Representatives i
SMITH, DAVIDSON & WRIGHT, LTD.
Votteuuoer, VMotiu, Edmonton, Culgoru June.
I!»27
THE    RETAILER
HJUTIgH OOLtlllBlA-AIiBER'.A-YlJKON
17
GROCERY PRICES CURRENT
The following are prleea quotod for principal lines of leading wholoaale firms.   Prleea quoted are neceaaarlly
aubject to market fluctuations.
* ;;■!
|. W. OltLITT CO.  LTO.
noyai Vtiit- Per *****
3 doi   pkf"   In ceae    - -•*•- B-SO
Pure Flehe Lyt-
4 .lot    In   CUM am.    *••*
'    caaea            5.10
10 caaea. t dot   In caae 5M
Magic Baking Powder—
4 oi   4 dot    I.W
•-. ol   4 dOI '•W
*  oi.   4  dot ****        t.tO
IJ oi   4 dos. -....  H*M
Ityib   i  dot  Ml
1 lli. n dot          . ttA
I''.   S  CBM  lOlH.
Mce'c Soda. Caee No. t—
1  caae ISO-It   parkagea) 4 :i
j •.-••ft or mora *•"
■i Carbonate of Bode—
Ul Ib   kego, per ke« 7,10
tin) lb   barrels,  pttr  barrel H.OB
Cauatie aoda (OranMlatod)— Psr lb
jo u> Canister oe*> it* m case)      ii*-**
100 Ibe. Iron druma ,*. ■ ...——-   Mm
Craam of Tartar— -   IW do**-
*i lb paper plica (• doa In caao) - lli
I* lb paper pkfa (4 do*. In caee) .... 170
', Ib cana with eerew covara (4 dos
In   vase*. - - •■■»•
1 lb cane acrew covers (I dot In
caae   **,— - -  ••'•
I lb. equare canlelera, H dos. In
taae) •*
|« lb   wooden caaea .„ 41
ib lb   wooden polio 41
ioo ib, lined n*s* iM
IIO lb   lined barrela **, ».M....n»     • •
KBLLV, DOUOLAS 4 0.. LTO.
Nabob Products.
Allspice, No   I, tlna dos **°
unking Powder, 41 tt os. dot. • • *s5
lUikifiK Powder, u oe. Ml
ItaMna Powder, 11 tHa. dos - * "6
Unking I'owder. « &e. dos **M*\M
llorei. lie, dos.  *****  —   •"*
Blaek Popper, una, doo w
<Vlery Ooii, sitae, dos.  . -  •  • *°
Nabob Coffee, email line, oorh      .11
Coffee,  le Ib. , ******   ••'
Coffee, lo Nabob lb. ,..„ ■ * g
Cuatord Powder, doa ............—~~ -  >**
Quick   Tapioco.  dos     - - -   ••*
Chocolate Pudding,  dos.   «-... —-••-  •••
• •bill I'owder, email, dos W
''Innnmnn. I oa. tine. dos. ••
Cayenne I'eppor. I tlna. dos **
CloVSS,   amall.   dos w
Curry Powder, I os. gloee. dos,  MB
Cream of Tartar. 1, m,.^~.,.*~~..~..,...~*******• *•**
Cream of Tartar, He. tlna »«....«~..-.~~- I-H
Ooam of Tartar lis,    >•••
•linear,  email,  dos. - ,0
Kxtracta. H os., dos ***** U*
Kxlrerla.   S os.   dos ...... -.  ' *5
Kxtracto.   4  os.   dos  * M
Kxtracta. I os. doa  *****
Kxtracta.  l« os. dos ,vo°
Mace, amall. dos .  H
Nuiinot.   emeU,  dos •<•
Paprika, amall. dos -..- M
Pastry Spier, 3 tin*, doi. ..._ 90
Poultry Dreaalng. Sage. Savory, Thyme,
Tumeric,  tlna,  dos.  .         90
Pickling   Spice,  doi.   No.   2    90
Mm jorum. Mint,  Parsley  90
wiiiie Pepper, tins. dos. .  , »o
Caalor Oil. 1 os. dos.  I.tt
Castor on, 4 os. dos i io
Kpaom Salta.   Ha.  dos *   M
Krull Colora, 1 os. doi    2 23
Iclnga (hocolate. Iloae, Pink. Lemon
Vanila. While. Almond, Orange) dos.   1.11
Jelly Powder, dot     •70
Lemonare  Powder, dos « **. **, 115
Muatard.   la  dos.   **** ...1.10
Muatard.   Ha,   dos -» 4.60
Muatard.  Ha dos   **, 1.40
Muetard.   H  dos *. 140
Sulphur.  •*%*> dos - -   ••*
Tea. Ureen Ubel. tin, per lb 44
Ten. Orcen Isabel, la per lb 62
3  Ih.   tlna "-•   -*7
3a lb.   packagea  00
6  lb.   packagea  -   ••*■*»
Tea, de Luxe, Aflernoon.  1  lb -   .71
Te* de Luxe. Afternoon  Via per lb »0
Tea de l.uie.  Ha per lb 81
Tea or Coffee, not A*et. IOO iba. lota, lc
lN«r U>   lew*.
Tea and Coffee A aat. 500 lb   Iota. 2c per Ib.
leaa
2 10
Vinegar,  <i"»  	
P, luaNa a CO. LTD.
•hamrock Product*.
Ayrshire) Boiled rtouldcrsi per lb.       **i
Bacon, Bhamrock, «■» per n>. * 41
lUtk.'i Hon*, with drossinf. per in >•*'
Bhamrock, Hand) Pels. 1 »*> cartons     At
ciirfst*. Coimdlnn ii*i***. per ll* •'*
Cheese, Canadian, iwtn. per lb. .Mw
Bhortenlng CaraaUon, No. :.. IS oases  .11%
ahorlentng Carnetlon, No. s, 20 caaea .17
Cooked n«»>. Bhami-ook, per tb. •«
Dominion Hems, W*W »>« ■■•
Dominion Bacon, 10 »<» per i«» 3'
Dominion Bacon, u.m iba per Ib    J»
Dominion shoulders, boned and rolled ■"
Dripping. tM>ef. 41b bricks »
Hams, Bhimrocki wx n»
limna. boned »iui rolled, i«*i lb. •   **
Head Cheese, e-lb line each ••
Jellied Tonguca. 9*f tin, 6 Iba. appWX,   .80
urd. No  I  '2 lo case • jjj
Urd. No, I. » ta ease •"»
unt.  oarlons,  H lbs, • "
urd. No. i. esrtons, 10 »»« '■
Mincemeat,  kite.  SB-lb.,  net.   per lb  .1|H
Meal Loaf,  !»•*»' lb ll
Pork ptee. per dos • •  •«•
Pork, roast legs win* dressing, per i»   •«
Helected fowl. I»«'t »'  fieali frosen  17
Helected Chloksn, P*r lb., freah frosen    .11
THI BOVAL CBOWN BOAPB LTD.
Veneouver Priee Llet-F.O.B. Vsnecuver,
or New Weetrc meter.
Terms Nett SB Dsys.
Crown Oatmeal, 14 <• box of 144 4,10
Klondyke (wrapped), box of »****. «.1«
Klondyke   (unwrapped),   box  of  II 6»-
Rngllah  Blue  HolUsd,  boa  of  10 I.0J
Linen  (unwrapped),  box  of 100  ,_,. I.W
Liquid Ammonia. 1 dos. qte.. box of 14   4.00
Mechanic'-* Pine  Tar,  lx»x of 100  5 45
Mechanic's Pine Tar, box of (0  1.76
olive Caatlle, cukes, box or 100  4 11
Primrose (wrapped), box of 15  4.70
Royal Grown  Lye,  box of 48 5.16
IVndniy'a Powdered  Amonlu.  box  14.... 8.11
Hpevlal pricea on 6, 10, 15 and 100 boxea
Pendray'a Water Olaea, Egg Preaerver—
Cinea, 24 tona per case   4.80
Itoyal Uundry Makea, In bbla 11
(Special price on contract)
Itoyal Crown Soap, 6s 144s   5.46
Itoyal (Yown Powder, box 24 only  5.61
Itoyul Crown Powder, lib. box of 50.... 4.00
Itoyal Crown Cleanser, 48 sifter tlna .... 8.70
Hoyal (Yown Powdered Amnion la, 1 lb  8.85
White   Wonder,   box   of   100     5.86
White Swan  Soap.  100   400
While Swan  Nuptha.  box of  100  itO
While Swan Waahlng Powder, box 24  5.50
"Jlf" Suda In a Jiffy, box of 14  4.10
Floating  Caatlle.   26s  1.75
Wonder  Uundry  Flakea,  25  Ib  2.75
O. P. A J. QALT LIMITBD
BLUB RIBBON GOODS
Coffee (Vacuum Pack)—
1  Ib. Tlna.  per lb II
Tea (Red Lebel)—
1  Ib. packagea,  per Ib. „ 10
>i Ib. packagea, per Ib * H   ,1*
2>, Ib. packagea. per Ib. IS
6 Ib. packagea, per Ib 17
Tee  (Japan)—
1 Ib. packagee, per Ib .. *    .BO
•t Ib. packagee, per Ib H   .11
2*'   Ib.  packages, per Ib **.   .61
Baking Powdoi-*—•
12 os. Tins, 4 dos. esse -...10.00
IC os. Tins, 4 dos. case ....11,10
3 lb. Tins, 1 dos. case  - 7.41
5 Ib. Tins, 1 dos. case 11.10
THB CANADA BTARCH CO. LTD.
Laundry Starches—
Canada Uundry Btarch, -40-lb. boi .01
White Gloes. Mb. pkga. .-.—  .1%
Acme Gloee. 1-lb. page. ,*„,*****  .IH
No. 1 White. 100-lb. kega .    .IH
Kdwardsburg Sliver Gloee, Mb. pkgs.
40-lb.   ..-.„ ...wi.,, u.   .11H
IMwardaburg Silver Gloee l/l*
fancy lln canletere,   41-lbe.   —.»   .ISH
IMwardaburg 8llver Gloes, 100-lb.
K *|fcW IM».0,..M,ll'ltOOH„,«H„,.,ltilH.IMfUm.H,IM * WW %\
Celluloid Starch (boxea of 46-pkgo
per caee) - ' 4.11
Culinary Btarehea—
Boneon's Celebrated Prepared Corn
40-lb. boxee.  per lb «   .11
Canada Corn Btarch 40-lb. boxea, per
ib - **    IH
Challenge Cora Btarch 41-lb boxes
per Ib IH
Caeoo Potato Flour 40-lb. boxes, Ib.   .11
Maiola Oil—
Maiola OU,  le -  T.M
"    la   -  t.-H
» e-a                             ilia
%W    ..^.. ***** mWt.m*
'• ••    le  -  HH
Corn Byrupe—
Crown la, 14 lo caae  |8.ll
6a, IS to eaae — 4.IB
10a I to caae —**,*, Ml
SOs. S to case — IH
Lily Se. 14 to caee —14.11
6o. It to eaae  —****** AM
lOe. I to eaae  *.*...*** IN
Karo, te 14 lo case  -.... I.M
6a, it lo caae *..*** 4.IB
10s. I to cess  I.TB 18
■THE    BETA I LEB
BRITISH COLUMBIA-.** l.BKHT ATUKON
.linn*, 192?
"EASYKUT" CANDIED PEEL
Buy it by the Brand
CANDIED PEELS
10 lb. and 60 lb. boxes
1 lb. Cartons.
CUT PEELS
25 lb. and 50 lb. boxes
for Bakery trade
CUT MIXED PEEL
Jumble Pack—1 lb. and Vi lb. Cartons
Individual Pack—1 lb. Cartons
Glace
Cherries
ALSO PACKERS OP
Glace Ground        Almond
Pineapple       Almonds        Paste
Order now from your jobber for Kali delivery and cnxiirc prompt shipment.
WILLIAM   ROBINSON   LIMITED
VANOOUVXS, B. 0.
-sax
of Satisfactory Service
Tew Oustomera autre confidence in
BKELLra "Murk of B»oilenec»
CANADIAN BAKERIES LIMITED
Htw to house Ysb its «* itfM Brut
OtnO tor thle attractive t-Color Display
CarO.   it la FBI!.   AiOreoei
\fo7kmm*r&**?m**w'
MONTMAL ,um, leaf
THE   KKTAILKR
BRITISH OOLUMBIA-ALBBRTA-YUKON
19
sugar growing interests in the country who remained
adamant I.i any lowering nf Ihe tariff on tho Cuban
product
The low world price of sugar is discouraging sugar
production in Aunt rutin and production Huh year is
estimated nl 504.IMHI nhort Ioiih. ns compared With the
record fiop of r>H.r>,000 short tons produced in 1925-211.
Brtuil Nuts. Karly reports indicated a crop of 22.-
iiiki ions, which proved, however, to he incorrect, ns wo
nre now ndvised thnt the crop is about over nnd will be
llu- smallest crop harvested in recent years. Arrivals
to May 31 were na follows: Para, 5,275 Ions. Mnnnos,
7,974 tons; total, 13.249 tons.
At the outside, arrivals from now to the end of tli->
season, which will l»e over by the end of .June, will nol
exceed 1.700 tons, making it srrauil total for the crop of
11,949 tons.
Of the quantity sold to date, (i.OOO Ions were pur-
chased for shipment to Kurope mid 7,250 tons for ship
ment to the Tinted Slates.
The total crop this year will be less than half of the
last crop nnd will be smaller than the 1925 crop, which
amounted to 16,000 tons. However, in 1925 there were
approximately 5,000 tons carried over from the preceding yenr, whereas ths year the carryover was less than
I 000 tons, and the carryover has already been disposed
of.
Dried Fruits. -Trade in dried fruits is of moderate
proportion*. Interest has centred in the offering of
new crop California raisins on Ihe part of independent!!,
These hnve Ihmmi priced attractively enough to bring
out a fair amount of buying interest. With the exception of a wenker lone iu peaches the balance of the
list of California fruits is about maintained, lu the
case of peaches the various grades of Muirs are about
Ic a pound lower, while yellows enn be bought at a concession of about *\\e a pound under the pricea of a week*
ago California reports have indicated serious damag"
to some crops by reason <»f the cold weather of the
early spring The est -mated tonnages of fruit that will
move during 1927 have been substantially curtailed
ami it can be stated with a fair degree of accuracy
that Ine fruit shipments including peaches, plums,
pears and apricots, will be much smaller in volume than
last vear.
Kraft Cheese.—New display racks distributed by
the company are now available to the trade. These
racks bobt 24 half poll ad enrtons, ami cost the retailer
♦492 sill-pel complete. Contents, lfi V*jlb. packets.
"Canadian"; 4 i^i,. packets "Pimento"! 2 M>">.
•Swiss": 2 mi». "Mmbergcr."
"Kay. "—A new product put up by the makers of
Kraft Cheese is now available to lhe trade, and in addition to cheese contains Olives. Pimentos. Sweet Pickle
relish, and sells ftir ♦2.40 a dozen l» ok jars, Olde Kng-
lish mid Limhcrgcr is now packed by Kraft in f» or., jars
at $2 40 doyen.
'Airy Fairy'* Cake Flour is now on the mnrkct.
stocked bv all jobbers, cost inn ♦4.75 less 10 per cent.,
and retails for 45 cents a package.
Venus Salmon Sandwich Spread is finding favor.
Made from best salmon (all bone, skin, sinew, etc., re.
moved) snd Its preferred use without butter is increasing sales. Packed in 41 2 or., containers--48 to the
Cftso, and ean be obtained from all wholesale grocers.
Squirrel Brand Peanut Butter announce a new and
more atrnetive label, featuring the Squirrel in an orange background on thc kiddies pail.
TOMATO WEEK CONTEST.
The following are winners in the Western region of
those merchants who entered the Window Display eon
test staged by the "Canadian (Jrcer," during "Canned
Tomato Week/' April 30 to May 7.
Zone 2-Claas A—Winnipeg, Begins, Saskatoon, Ed*
monton, Calgary, Vancouver, Victoria.
1st prize, Ralph 0, Harrison, B. II. Williams & Son,
I ltd., kegina, Sask.
2nd prize, J. A. Capmbell, Campbell Grocery, Ltd.,
Winnipeg, Man.
3rd prize, Harry Couling, Couling's Grocery, Van-
eouver, B.C.
Zone. 2—Class B—Best of Western Provinces
1st prize. MeKinnon's, Limited, Wcyburn, Sask.
2nd prize, Cranbrook District Co-operative Society,
Cranbrook. B, 0.
'Ird prize. Sniellie Bros, Ltd., Russell, Man.
Judges: Samuel Villa, secretary, Canadian wholesale (Jroeers' Association; A. 0. Frame, acting secre.
tary. Retail Merchants' Association, and R. T. Huston,
"Canadian Grocer."
A MACDONALD COMPETITION.
.Judges have awarded prizes antl honorable mention
to the following grocers who entered the window display contest, sponsored by the A. MncDonald Com.
pany, Vancouver branch.
Boyal Purple Window Display Contest, April 30—
May 7th, 1927.
1, A.I. Porter. Lynn Creek, P.O.
2.1). Wilson, 1712 Comcrcial Drive.
3, A. Barron, 714, 6th St. New Westminster.
:{. Hooper & Sons, West Vancouver.
it. .1. Peterson, 10th and Main.
3, A. G. Thornton, 2705 Main Street.
X W. A. White. 4517 Kingswny.
Honorable mention *-B. & K. Economy, 5077 Vic.
toria Road, A. Curnew. 444 (ith Street, New West-
minster; W. I). Dobie, 1l»0fi Robson Street; Ideal Cash
Grocery, 3307 Patterson Avenue; Malpas & Wilson,
Nanaimo, B.C.; J. II. Summers, Sussex and Imperial
Streets; V. \X. Walford. 980 Granville Street.
NEW BISCUIT COMPANY UNDEB WAT.
A new company headed by Harvey Shaw, formerly
manager of the Northwest Biscuit Co., Kdmonton, has
been organized to start a biscuit plant at Calgary. Thc
new company is tak ng over the premises recently oc.
copied by Neilson's on 4th Street E„ nnd 11th Avenue
as a biscuit factory. Thc price paid for the warehouse
is reported to be about ♦50,000.
The company, of which Mr. Shaw will be president
ami general manager, will be controlled by former offi.
eials of the Northwest Biscuit Company, Ahout a yenr
ago this company joined a merger of buscuit manufac.
turers which included thc D. S. Perrin Biscuit Com*
pany, McCormick Manufacturing Company. Pnulin-
Clininbers, Ltd., and others under thc title of the Can-
ada Biscuit Company.
With a capital of ♦250,000". the new company will
be known as the Independent Biscuit Company and will
operate under a Dominion charter. There will be about
100 workers employed and the plant will open about
September. 20
THE    RETA1LKR
BRITISH COLUMBIA- -ALBRBTA--YUKON
June, l!»2
.. i
B. C. PBODUCTS WEEK.
Each spring demonstrations arc held in Vancouver
store windows of goods manufactured in this province,
the intention being to acquaint passers-by with the vai'.
iely ami excellence of articles being turned OUt by British Columbia manufacturers.
This year the effort made was greater than in prev-
ions seasons, and through the co-operation of the retail
trade, a large number of store windows in the province
featured B. C. made goods.
It has been suggested (although we do not hold this
view) that the mere display of B. C. made goods for
•one week is of Little value, and beyond creating a temporary tie-up of pedestrian traffic, accomplishes no*
tiling.
The main object of impressing the consumer w.th the
advisability of purchasing these goods is attained by
newspaper advertising, ami well*organizcd displays,
and will go far towards augmenting the payrolls of
British ('olumbia.
The public is invited to patronise locally manufac.
tured products -(always provided price and quality compare favorably with the imported article), in ordei that
work may be constantly provided for future citizens of
British Columbia.
This, an increasing number of the consum'ng public
arc showing Iheir willingness to do. but the price to
the trade is of equal importance, and if the retail merchant 's interest is to be aroused lie must be assured a
margin of profit commensurate to that usually attach,
ed to the imported article.
In the recent "B. C." Products Week," retail mer.
chants themselves and their association proved delin.
ilely Iheir wilingncss lo (USilsl ill creating a demand
lor the home manufactured artiele.
There is a psychological conundrum, which baffh >
solul on in connection with the purchase of goods In
the populace of lhat eity in which lhe goods are manu
1'neturcd. but there i.s no question that our manufai
liners turn out products comparable with the best in
the land, ami were manufacturing costs mon- reason
able and  taxation  less  burdensome,  these   products
would enjoy a wider distribution iu local stores.    Hut
high overhead expense attacks both the iiianufuetm- r
and the retailer, so thai lhe problem of iiicrcns.ii-*' sa
of B.C. made goods should not rcM wholly upon a pat
riot e desire ou the part of the merchant to safeguun
future generations.
»••*.
DAVID 8PENCBB LTD. BUYS SOMMERS  STOCK
Granville Street Premises to Be Closed—Big 8ale
Forecast.
David Spencer Limited has purchased the st.iek,
equipment ami goodwill of Sommers Ltd.. Granville
Street.   The store is being closed ami the stock ami
fixtures will be removed to Spencer's department Store
As soon as removal of the slick is effected a ipcc-
ial sale will be inaugurated The stock was especially
purchased for this leaeou's demand
Sommers Ltd was ou<- of the largest women's spec
ally stores iu the city.    The establishment was upm
ed shortly before the sale of the liordoti Drysdale stuck
to the Hudson's Bay Company, and entered to the game
class of trade ns did the Drvsdale Unit.
WALTHAM   WATCHES
The Scientifically *9uilt Watch
Waltham Watches are made by the world's most skilful watchmakers, uml onlv the
finest materials arc used in their manufacture.
The Wnlthani Watch (Ut. guarantees without reserve the material and workmanship
of itn timepieces.
Western Wholesale Jewelers
301 CORDOVA STREET WEST
VANCOUVER, B.C .(line, 1927
T11 ti   U K T A 1 L B ft
BRITISH CXJLUMBIA-ALBBRTA-rUKON
21
Drygoods and Footwear
POSITION OF CANADIAN TEXTILES
Following the annual reports of some of the leading
cotton textile companies of the country, statements
show that there will be need for the strictest economy
tut the balance nf the season, lu his address at the
iinnual meeting of Canadian Cottons Limited, president C. R. Hoamer, said that it was quite evident that
the keenest competition would continue through this
year, from both Ureal Britain and the Cnited Stut/s.
.ind that it had been noticed that Germany, Italy,
Belgium and Chechoslovakia were making determined
efforts to obtain a foothold iu the Canadian market.
The situation could only be met. he added, by keeping
the plants in s high state of efficiency and by practising the strictest economy in every department of the
business. In the fiscal year ended March 31, 1927, the
earnings of Canadian Cottons. Limited, wei^j equivalent to 9.00 per cent, on the common stock, as compared
with 8.99 per cent, in 1985.36, and 8,08 in 1924*25.
The annual report of Dominion Textile Company.
Limited, for Ih***' same period, showed earnings equivalent to ♦" .lli per share of common stock, as compared
with Hi 48 in 1925*26, and 16.22 In 1924 '2:Y This is the
best showing which the company has made since 191!).
While lhe sales total was lower became of the reduction of approximately 17 per cent, in the average sale
value of the company's products, an increase of 9.9 per
eent in the yardage ami weight of the g,imla sold was
reported. The Canadian Woollen and Knit floods Man
ufarturers' Association has issued a statement denying
the suggestion thnt the Assosiatioo is asking for abol-
it on of the British Preference "We believe thnt the
Canadian market should be partitioned between the
Canadian nnd Kngllsh manufacturers," the statement
reads, 'and that the present Britiah preference should
be maintained or Increased, so that woollen goods not
bought in Canada will be bought in Kngland, but we
also believe thnt lhe rates of duty should be adjusted
to i-ive our industry s ehanee to develop in Canada."
RETAIL TBEND HITS BBOAD SILK LEVELS
Poor Weather Contracts Duplicate Buying
The broadsilk market continues to lalior under the
handicap of a poor retail demand, and this actively is
reflected in the thrown silk ami raw silk markets.
•Mood prints, especially those in small design, arc aide
jo commit) attractive prices but otherwise this division
is undergoing a period of "special quotations" and
'shading" to force sales. On plain goods, the market is
slow, although one official for a prominent house pro-
fessed optimism on the ground that stocks must be
fairly well liquidated by now and any retail demand
might spruce up quotations to some extent. The season's results, however, are bound to be unsatisfactory.
THE COTTON SITUATION
By .). J. Manning
It now appears that cotton mills will curtail production very little during the two months left of the cotton crop year. This is in marked contrast with the
situation a year ago, and also with the preceding five
years. Mills arc comfortably sold ahead for June and
July, and many oi them well through August, espec
inlly on print cloths, bag, sheetings, narrow drills,
shade cloths, tire fabrics, towellings and many other
lines.
Stocks are much lower than a year ago in mill hands
and in wholesaling distributing channels. While mills
generally have pretty well run out of the cheapest cot-
ion they bought in the course of the past ten months,
fhey still have in hand enough cotton on the average to
carry them through the next two months at priees
somewhat under the current levels of price. The
month of May on the whole proved fairly good an un*
finished cotton goods lines. It was spotty to the ex-
tent that some lines were in very light demand while
others bought substantially in excess of Ihe rate of output, notably on print cloths, bag sheetings, nnd shade
cloths for manufacturing purposes.
Prices Stiffened.
Cloth prices advanced somewhat during the month
on unfinished cloths, stimulated in part by the cotton
advance and in part by sales. Pressure to advance
was constant from manufacturing channels due to the
narovving margins resulting from thc slow rise in comparison with thc uplift in cotton. A great many an lea
were made ftir contract delivery at the low prices be.
fore it became possible to put advances through.
Cotton Not High.
Manufacturers concede that cotton is not high in
relation to values that hold on ailk. wotd and other textiles. It is pointed out that resistance to price is be.
ing felt in wool and silk goods channels, nnd it is already apparent to merchants that resistance to cloth
advances, in cotton goods, is well defined and powerful.
This does not seem to be warranted by statistics, but
it is a factor that will have much weight iu determining
the steadiness of eotton goods production in thc last
third of this year.
Material is Plentiful.
Relatively speaking, cotton is more abundant in
spinning centres than it has been for a long time. Cotton exports hnve not represented the same ratio of mill
consumption thnt has been seen in the United States,
and is breaking all previous recorda. Por two months
at least the ratio of domestic production will not drop
as it has in recent years because of thc unfilled orders -
in hand. Beyond thnt period, much is going to depend
upon the course of prices. If they rule high there is
going to be some contraction of production in the last
quarter of the year, as merchants see the outlook at this
time. 22
THK    RETAILER
IIIIITISII COliUICBtA—ALBERTA--YUKON
June, 1027
5 TIPS
on the
Summer Market
All indications point to a tendency on the part of both
men nnd women buyers of summer hosiery to demand
greater style and longer wear.
The retailers who will cash in biggest on this buying
market will follow these live tips closely. They will
sell their customers on the need of:
I—The Tapering Toe*
2   Doubts Sole.
3-4-Ply Heel
4—Narrowed Ankle*
5-Elastic-Knit Top.
In other words they will sell Circle-Bar, the well ad.
vertised hosiery with the five features that give so much
longer wear. Write now for particulars on how you
can make th'i-j summer the most profitable hosiery,
selling season you have had yet.
Made for men, women and children in
silk and wool combinations, botany wool,
pure thread silk, Bayon silk, mercerised
lisle and cashmere.
GnJe-Bar Krtfo? Company
KINCABDINE
LIMITED
ONTABIO
Mills at Kincardine and Owen Sound Mine,
1927
THE    RETAILER
BRITISH COLUMBIA-ALBBRTA-TUKON
28
CHECK OVEB H08IEBY BBAND8.
Cut Down Overlapping Lines and Standardise on Best
Sellers to Make Hosiery a Profit Producer.
Hosiery today is a big line iu many stores. It is
kith etyle and a staple section of stock, and incidental.
Iv is perhaps the most competitive merchandise in the
average store Hosiery is not confined to the drwgoods
or women's wear store. Shoemen handle il. Men's
wear shops at times put in a line of hosiery to attract
women shopping for male relatives. Mail order firms
push hosiery hard, and the direct-to-cusiomer salesman
regards hosiery aa his main standby.
All ready-to-wear merehanta handle hosiery, but
many of them show nether a working profit nor an
increase iu sabs volume, which is usually more the
iauit of the system than the merchandise.
To remedy this state of affairs, cheek the stock onee
a month, ami see if you nre not carrying too many lines
and tOO many prices. If you have four or five makes
nit nt ahout the same price, the chances arc that one
line will almost outsell all the others put tagether.
So eliminate the slow sellers, and concentrate the quick
moving brand. Select the known line ol hosiery at.
prices that suit thc public iu your district.
The main point to keep in mind is to buy the line
of hosiery thnl carries lhe least sales resistance will
satisfy your trade, and upon which you can make the
most money. Some slores whieh have started a system
of standardizing hosiery stock have consistently showed increases in sales nml profits month alter month as
a direct resull of this policy.
In addition to slocking the lines the people want nt
priees they are will ng lo pay, hosiery must be merchandised. One store gained unusually good results by
rearranging the hosiery section ami using aisle tables
f«r display -at regular---imt special   prices.
Higher Prices Will Stimulate Hosiery Business
Through June.
With a fair break in the weather June hosiery busi-
ness is expected to be aelivc, not only because of in-
ei-cascd demand for seasonable merchandise, but also
by reason of the trend toward higher prices iu division
of the market.
May, as n rule, was not as gootl a month as April,
although there were some except ions.
"The necessity for higher priees iu many classes of
cotton hosiery is gradually becoming apprielated
among the buying trade as cotton continues its slow
but steady march Upward. A number of mills have put
into effect advances averaging Tic an mercerized half-
hose, for Instance .and their selling agents declare ths*
stone wholesalers have been reasonable about paying
this increase.
It is not tti be questioned, however, that many jobbers will fight tooth ami nail the moderate advances on
Cotton goods that are inevitable. At the moment.
though, ll looks as if raw material aful yarn markets
will Continue toward higher levels and the advances
now naked on hosiery will seem ridiculously conservative within a few monlha.
SHOE 0OLOB8 FOB FALL.
Cooperating with the Textile Color Card Association Conduces of the National Boot & Shoe Manufac
ttirers' Association and the National Shoe Retailers'
Association have selected six outstanding shoe colors
lor the fall of 1927.
The selected shares are:
Brierwood -a rich mahogany shade.
Andorra—a warm deep toned brown, and
Whippet—a neutral shade bordering on a medium
fawn.
In addition, owing to their continued popularity
Stroller Tan, a rust shade; Sauterne, a tight gold-tinted Ian. nml Plaza drey, a medium tone, have been retained nml will be featured anions; the leading shoe
colors for fall.
In selecting these colors the committee has had in
mind the necessity of harmonizing shoe colors with the
new garment shades that will be promoted for the fall
ami winter season by the woollen, silk and millinery
industries.
Preliminary samples of the six shoe colors have
been supplied to all shoe and leather members of the
Textile olor Card Association, as well as to thc members
fo the Tanners' Council, in order to facilitate thc early
preparation ol the shades by the tanners, nnd the pro
motion of the colors hy the shoe manufacturers and re.
tailors.
Both thc Textile Color Card Association nnd the
National Shoe Manufacturers' and Shoe Retailers will
issue eards showing the selected colors.- The shades
will also be incorporated in the official 1927 Fall Hoaiery Card, which is published jointly by the Textile
Color Card Association nnd the National Association
of Hosiery and underwear manufacturers to cstiblish
the color relationship between hosiery nnd shoes.
STRIPED BATHING SUITS BECOMING POPULAB
FOB THE MALE FBATEBNITY
For the past two years efforts have been made to
introduce the striped bathing suit, mostly two-piece
suits, with striped shirt and plain how. but so lar
without much success. There is now a distinct tendency towards this suit, which will undoubtedly affect
sales this season.
It must be remembered that bathing suits arc not
purchased evt-ry yenr by men and boys who indulge in
aquatic sports. It would be sale to say that the average suit docs its owner lor several seasons, and the
pro-portion of new suits seen esch* year is not vbry
large.
New styles in bathing suits are a long time making
an impression, even though they constitute the majority
of sales in any one Vnson. so that what is being worn
by the majority is not a safe index to what will be in
greatest demand. ■
Many are of the opinion that the striped suits will
be a big factor in the sales this yenr, even though a
majority of swimmers continue to wear plain suits, ami
the opinion has also been expressed that so many retailers will feature them that they will go bigger than
in previous years. 24
THE   RETAILER
HBITISH COLUMBIA—ALBSJRTA-YUKON
June, |s)27
More Will be Shown.
Canadian knit goods makers report that retailers
have been ordering sufficient stripes to make a showing, particularly in Wetter class goods, and a knit goods
authority in the United States reports lhat buyers of
men's bathing suits in the New York stores evidently
hold unanimous belief thnt striped effects in balhinji
apparel the going to be sobl and worn more generally
the coming season than ever before.
A SUMMER WABDBOBE
These are styles that come from Paris for the pleas,
ant days of summer. The silk ensemble you will recognize, of course, ns being one of the smartest of warm
weather styles, and this version is most practical, since
it may be worn for street, business, luncheon and afternoon. The coat of the or ginal was of brown crepe,
not too dark, nnd the dress had a skirt of the same
fabric with a blouse of printed brown and tan. Printed
silks are mose particularly fashionable .both in small
and large patents, so that's a new point in favor of this
triensemble.
The sport dress shows another way for two fabrics
to be combined successfully. The blouse is a rayon
stripe, the skirt plain crepe with a flounce whose pleats
are placed in practical fashion on ench side. Thc little
bows for trimming and thc col larl ess V neckline tell
their own story of smartness.
The evening gown, designed by Worths, is a marvel
of simplicity and charm. Its only trimming is the ser-
ies of folds made by the pleating of an irregular drape
on one side. This is held by a bead ornament, and
bended banding is used for the shoulAerstraps. Soft
crepe or georgette, in one of the lovely evening colors,
make it a party dress that is equal to any occosion.
Bave the Surface.
Rector: "I trust that you ire moderate in the use of
liquor."
New Parishioner: "If you're referring lo the color of my
nose, you're mint-alien. It's like my khh meter."
Rector: "How Is that?"
New Parishioner: "It register* more than I consume."
"PRIDE OF THE WEST"
Lumber Jack Shirts
Large Variety Fancy Plaids in Soft Wool
Flannels, and Heavy Mackinaws for
Immediate Delivery.
Made hy
■today Smith, Hair a Co., United
VANCOUVER, S.C.
Wholesale Dry Goods, Mens Furnishings
Notions. June, 1927
THE    RETAILER
BIUTISH COI.UMBIA-Al.BBftTA-YUKON
25
Head of B.C. Branch, Canadian Manufacturers'
Association Addresses Calgary Convention
Edwin Tolmin Envisages Large Development of
Sister Provinces.
('binning that the future of Alberta and Hritish
Columbia was interdependent in commercial development, Mr. Tomlin stressed the shifting westward of the
wheat producing areas of Canada, showing that Alberta
had increased four-fold her wheat productio... while
Manitoba showed a decline, His address in part is as
follows:
".More ami more does it become evident that Hritish Columbia ami Alberta are complementary. Their
natural resources are different. What one lacks, th-
other iu large measure is able to supply
"To us all it is of particular importance that the
wheat prodming areas of the prairies are moving westward nearer to the Pacific Coast. There arc certain
facts that stand out today iu regard to ihe grain pro*
dnetion ami movement iu Canada that demand ntteii.
tion, and to Alberta ami Hritish Columbia the great
nnd significant fen tun- is that iu the interrelationship
.•f the two provinces they are becoming more and more
iliivc! beneficiaries from the great wheat industry,
"It is almost start lint! to realize that on government
authority Alberts has wheat growing areas for a poteii.
iial wheat crop of .Mni.isi.inni bushels annually.
"In the five-year period from 1911 to 191ft, Mani
toba hatl an average of 2,880,000 acres under wheat
Saskatchewan 6,617,000 and  Alberta   1,680,000 acres
under wheat.
"Lasi year the areas under wheat in the three pro.
vlncea show Manitoba with 2.210.737. Saskatchewan
with 13,277,889, ami Alberta 6,278,103 acres.
"Manitoba in thai period, you will notice, showed
n decline. Saskatchewan doubled her area and Alberta
quadrupled It.
Vastly Important to B. C.
"To un in the two western provinces this increase }b
Alberta is a great augury for greater things. To Hritish
Columbia it is of vast importattrc because all of Al
berta'a export grain is tributary to the Pacific Coast
ports by virtue of the fact that the cost of transportation to the World markets from the wheat Ileitis is less
via Vancouver than by any other route.
"In the winter season, it must also be noted, the
groat grain shed of the prairie is pushed further east
When the waters of the Ureal Lakes arc frosen antl the
irrain movement eastward stopped, more than one-third
of Saskatchewan's crop is also tributary to Vancouver
if economy of transportation is considered.
Albe-rU'i Arable Land.
"While Alberta, with more than six million acres
under wheat Inst year, hatl a crop of over one hundred
million bushels, there nre bigger things yet to come.
The federal government estimates that there are 21.-
000.000 more acres of arable land available in the province for cultivation and capable of producing approximately 400.000.000 bushels of when! annually. It
is tm the basis of such authentic figures that I say we
are almost astounded when we realise thai the day will
come when this province alone will produce more
wheat than is at present grown in all of Canada, or
roughly, between four ami five hundred million bushels.
"To you who are living in Alberta, such a prospect
must beget a lively sense of coming greatness.
"To the Coast cities, sitting as the gateway of thc
eastern world, Ihe satisfaction at such an outlook is
none the less pleasing. No matter what temporary
handicaps are at present arresting thc wheat movement westward, it is inevitable from thc economic and
geographic laws that they shall be swept away.
Shipments Will Increase.
"I hesitate to make any rash predictions, but it
seems reasonable to me in light of developments to expect that for every bushel id' wheat going to the Orient
at the present time, at least ten bushels will go event
it-ally. Wheat flour is more or less a luxury in China
and Japan, because it is higher in price than riee. It
is bought in large quantities only when the priee ia low
or there is a scarcity of rice. The demand for wheaten
flour has fluctuated from 7u\756.(XX) bushels of wheat
imported by China and Japan from all sources in 1923.
24. when the priee was low and the rice scarce, to 18,-
728,000 bushels the following year, when conditions
were reversed. Of these amounts Canada in the first
instance furnished over 12.000.000 bushels, and in the
second only a little over 3,000,000.
'The whole progress of western civilization is full
of examples of this very thing. It is all a question of
education ami the education of the Orient has already
begun. Japan has ambitions to be the big millers of
the Orient, antl with the enterprise that characterises
the business methods of that nation there is significance
iu that ambition to Western Canada.
Taking the long view of the position that Alberta
and Hritish Columbia are one ns between themselves
and their proximity to the markets of the East, there
is every reason for confidence in the future.
Million for Vancouver.
Mr, Tomlin detailed the volume of construction going tm in Vancouver, particularly thc large departmental store buildings, the harbor works, like piers and
wharves ami elevators, ami interpreted them as Significant of the confidence of the bigger financial interests
in the imediate future t»f the Pacific Coast. He enum-
crated the value of the wealth from thc Hritish Colum*
hia mines amounting to $70,000,000 annually; forests,
•$5,000,000 s fisheries $25,000,000, nnd manufacturing,
.-I; 190.000,000, with a maiiufacturiiig payroll of $160,-
000.000.
"It is those figures." he continued, "thnt explain
the buoyancy of the West and the optimism of its people, The figures are great under any circumstances,
but vastly intensified when it is recalled that Vancouver is only a growth of four decades. The city, as wc
know it today, with a population in -Oreater Vancouver
of approximately 255.000 people, is the product of that
short period. Its population is doubling every fifteen
years, and on that basis it is safe to predict an assemblage of souls numbering one million by the end of the
next thirty years."
, 2(>
T H K   H E T A IL H) R
British -.\»i.i;miua-ai.hkuta~yukon
Jlllie, I'i.
Store Holdups—How to Guard Against Them
By a R. SIMPSON.
Holdups and burglaries always have been—probably always will be—numerous in large cities.
There was a time when the merchant could dismiss
ns negligible holdup and burglary risks. Now, however, even in rural districts, the peril is present.
An unprecedented wave of crime ,in which thc
youth figures with unsavory prominence, is with us.
Holdups are of such common occurrence in many large
cities thnt, frequently, news of them is not published,
or, if so, in very small space.
What are merchants doing to meet this crime tendency?
An investigation by this writer has uncovered
many protective plans. They are here put down in
numbered order.
1 Reducing risks through having on premises a
minimum of money. Many stores fix a cash register
maximum, usually twenty-five dollars to fifty dollars.
Stores possessing burglar-proof safes have amounts
in excess of the limit placed there. Other stores make
frequent deposits nt the bank.
More and more, daily bank deposits are coming to
be the rule. Some of the chains—which, for peculiar
reasons of organization are particularly susceptible—
make deposits several times a day, and in some cases
hourly.
2. Arrangements with banks for deposit nt spec-
ol times. Hecause of heavy Saturday business, crooks
regard Saturday n ght nnd Monday morning as particularly favorable times for holdups-i Money not
needed in the store for the conduct of business should
be brought under the safety of a banking institution
at the earliest feasible moment.
3.   The most convenient bank
nearest—-ahould be chosen.
ordinarily thc
4. Personal eare of money is a dangerous practice. Here is referred to the practice of some merchants of carrying home, for safe keeping, large sums.
5. Place thc safe in a conspicuous place in the
front of the store. This will distinctly discourage
burglars.
6. Held up, don't attempt to beat the bandit.
From time to time, the eases in which a merchant or
atore mnntger has "bested" a holdup man are reported. Nevertheless, no merchant should plan on arms
encounters. Chain stores consider that possession of
a revolver greatly increases risks to manager and employees. Further, a duel may lead to killing of innocent customers or bystanders. The revolver is not,
ordinarily, the strongest solution of the problem.
7. Csreful selection of employees is very important. This is especially true when employees are in
charge of the store at time favorable to holdups. The
average employee is not so careful in management
of money as m the merchant himself. Employees
should be picked with absolute reliability
8. Carrying of holdup and burglary insurance is
an obvious protective measure. Hates vary a grcuj
deal with the individual risk, lhe eity, and so on |,,
cities of lot USUI, or up, $11 a thousand for insurance
upon contents of «*iife is said to be the average rate.
Robbery within the slore is insured against at an
average rate of $•"> a thousand.
9. He irregular in habits involving money. Thin
peccant on is especially necessary in deposit ini*   t
10. Anchored safes cannot  be carried off.
11. Here and there is a store which does without
safes altogether, thus forcing, as it were, frequent
depositing.
12. Holdups around closing lime arc especially
numerous, location greatly increases thc danger. It
is the Isolated, secluded, store which is marked by pro
fessioiial crooks.   They like to run as little risk from
interruption by customer* as possible   Location may
impress upon a merchant the necessity of special protective measures. Thus, if it is not convenient folium to depos t frequently, he may he abb- to arrant-*
ftir collection by his bank.
I'I.   Special arrangement should be made for per-
iods as during the holiday*   when receipts jump far
above the average, and when Ihe chance that largo
amounts will be on hand in the store Increases. Spec
ial deposit arrangements should Im- made at such times
Police and detective off eials say that holdups Slid
burglaries pushed through by CfOOks in collusion with
employees an- comparatively few in number. Metro
politan distriets are fnr more subject to holdups than
smaller place*. Ston's of few employees nre more
subject than those with quite a number. Closing hours
ami the early hours of Monday morning, the Crfpec
ially favored times.
All these facts reflect the crooks position to p ?;
for his enterprises the most favorable conditions. Any
merchant, studying his store for conditions favorable
to holdups, then protecting himself against these, i*
working along the right lines. The time ftir such pre
tective work is the present.
Practices which keep lhe amount of money in tho
store small, automatically limit losse* should liny
occur.
Some stores ami neighborhood* ami Iratles have
extraordinary records for holdup* One chain store
was held up three times in Ihe ssmc dsy. each time
by a different holdup man! Filling stations hsve been
enormously important wth the bandits In faet. certain strings of filling stations, held up many linns,
find it difficult to keep employees any length of time
There are many merchants who have been held up
two times or more.
And while there are many heroic eases of managers and sales people contending with the bandit ami
besting him, the advice of authorities—tho police-
is to be off the fight stuff when a robber appear*. F»r
protective measures the store may begin long before
the moment of peril. June, mi
THE    RETAILER
BRITISH COI.UMBIA-ALBBIITA-YUKON
27
It Pays to Put Up a Good Front
Getting More People Into the Btore is the Principal Function of Your Windows-And You Can Get More
With a Modeniiied Store Front-Careful Check Proves an Average Increase of 36 Per Cent in
Volume Following Remodelling of Display Windows and Entrance,
who will tlo the job and tlo it right? Whieh firm can
be depended upon to put in a completely modern store
front that will "fit in" with your premises, and will be
installed properly, safely ami economically?
Any contractor can tear out the front of the store
ami put something iu its place, but whnt you want is
the "right" something, not a front only one degree
better than what was there before.
Plate glass is heavy and difficult to handle. It
can be set into place so that it looks right, but if it is
md iu absolute snug contact with the moulding all the
way. it causes distortion, and this will most likely lend
to a crack or break when you least expect it. A heavy
wind or sudden vibration will cause an improperly set-
plate glass window to crack. Then there is thc expense, annoyance and loss of business all over aga;n
until it is replaced. This is an argument for engaging
the right firm in the first place.
Many retail dealers who are doing a fair volume of
business annually, could materially increase trade by
improving the fronts of their stores. These dealers are
■.'ettiug along with shabby store fronts because they
think tiny cannot afford improvements. Perhaps they
look upon the remodelling of windows ami entrances ns
Hit expense which cannot be easily recovered.
It has been proved, however, that a new front is
not an expense, but an investment, something that pays
returns from the first day, in Increased volume, until
it has paid for itself ami established an actual margin
of profit.
It is nn old adage, but a true one, that the way to
save money is to make more money."
Analyze for a moment the purpose of installing a
new front. It figure* out something like this* How
much mor" can be made by installing it? How much
business is lost because of mi unattractive front? How
much tloes the present front cost you. repairs and upkeep!
Show More to Ml More.
Figure* hnve been compiled which show that thc immediate and future increase in business .resulting from
a re modelling of the store's front, hits been on an average of '15 per cent. It is only natural that trade will
be more readily drawn by attractively arranged displays in wide deep windows, and that people will more
readily enter a store with an attractive entrance.
(if course, too much money can be expended ou
improving a front, but even a slight improvement will
often bring good returns
It cost* it gootl deal of money to patch tip the old
front, and then after tinkering, puttying ami painting
as well as replacing rotted sills, no appreciable improvement in appearance is secured.
The most nl tractive window will md draw trade uu
less the gins* i* kept clean ami transporeiit. The tdd
fashioned window does not usually provide for n circulation of air. with the result that the window "sweats"
in summer ami frosls over iu the winter.   This etdlee.
tion of moisture tends to wet the goods ami rot the
floor of the window the year round.
Select the Right Firm.
Many of the most prosperous chain stores do not
install expensive fronts, but in eaeh ease the front is
attractive ami individual, and gives the manager an
Opportunity to make use of every inch of window space.
The Independent dealer cannot afford to allow his com-
pel it ors to improve the exterior appearance of their
stores without seriously considering the question of improving the appearance of his own.
There are a number of reputable companies manufacturing modem store fronts, which, ns part of their
serviee, furnish estimates on the basis of a rough
sketch or photograph of the present front of the store.
Of course, full particulars regarding dimensions, location of columns, steps, etc., should be given.
Il should be remarked, however, that making a dc«
finite deeiidon to remodel the store front is only Ihe
preliminary step.   Of equal moment is the decision-
Use Metal Mouldings.
Another small but vital feature that a reliable firm
of store front specialists will adopt is the self-adjusting
system of setting. There is no need to use leverage in
raising the great sheet to remove thc lifting straps, and
to risk chipping or breaking the glass. These firms
use a type of block which allows the glass to be auto-
matically brought into position nnd to maintain direct
close contact with the moulding all around.
And touching upon mouldings, make your own comparisons of windows in your vicinity. Notice the old
fashioned unsightly heavy wood moulding, nnd compare jt with the modern metal construction which is
stronger, quicker installed, capable of a much greater
variety of treatment, and is fire, rot, dust, and waterproof, as well as add-tig distinction to any store exterior.
It is possible today to create any type of store front,
from the simple square window and entrances, to the
more elaborate arcade, with island windows and the
latest of fittings to give the ultimate limit in display
space for the frontage.
Metal store front mouldings are made in almost
any finish, including solid bronze, nickel, statutary,
copper, oxidized copper, statuary bronze, brass and
very antique, so that a merchant who has decided to
"put up a good front" has an unlimited choice of
design ami finish—if he wisely selects the right firm in
the first place to tlo the job.
ORANGE CHOP HEAVIER. •
California's 1927 orange crop will be much larger than
tile 1926 yield, according to the estimate Included In the San
Francisco Federal Reserve Bank's monthly review of business conditions. A preliminary estimate of the 1927 Valencia
orange crop Is given as 13.84S.R88 boxes, which compares with
a yield or 11.200.000 boxes during 192S.
The 1920-27 naval orange crop Is now estimated by the
California Fruit Growers' Exchange at 12.154.236 boxes, compared with 10.100.000 boxes produced in 1925-26.
Shipments of California oranges and lemons during March,
1927, according to the bank's report, totalled 6 798 cars and
1,170 oris, respectively, compared with 5,614 cars and 1,283
cars shipped during March, 1926.
ii* 28
THE    KKTAILKR
June. 1921
BRITISH COLUMBIA-AI.BBRTA-YUKON
R.M.A. NEWS-BULLETIN
PROVINCIAL, BRANCH AND TRADE SECTION ACTIVITIES
(MMttoonrxx;
NANAIMO BRANCH HOLD8 ANNUAL MEETINO.
Officers Elected for Ensuing Year.
The annual general meeting of the Nanaimo branch
of the Retail Merchants' Assoc ation was held on Monday. June (ith. 1927, in the Board of Trade Rooms, at
8. p.m.
Present: Pre sident F. Pie teller, in the chair. Messrs. R. T. Wilson, Onnond, Anderson, Murphy. Nichol-
son. Nash. Partington. Dakin. Richards, llertlman. Clements, Booth, Monk. Sampson, Knarston. Cowman, and
the Secretary.
The minutes of last annual meeting held on June
7th, 192b\ were, on motion of Mr. Ormond, seconded by
Mr. Anderson, adopted as read,
Report of the President.
Gentlemen,-*—1 have pleasure in presenting my re.
port covering the work of this association tor the year
ending May 31st, 1927.
During the year we held altogether Ki meetings, ll!
of which were the usual monthly meetings, one executive, two special, and one of the Orocers' Section.
The average attendance at the regular meeting-:
wns 15. and whilst it is an improvement onl ast year.
it is not a good average by any means, ami 1 would like
to urge upon the members the necessity of attending
as many of the meetings as they possibly can.
This has been a very busy year .and many matters
have been dealt with including: Trade License By-laws
Turn Over Tax, Freight Shipments from Vancouver,
Electric Light Rates, Freight at K. & N. Station, Wholesalers Charging Cartage, Grocery ami Butcher Accounts under the same heading as hoard ami lodging
for garnishee purposes. Wholesalers railing on Cafes.
City Council Buying from Wholesalers, ours of Peddlers, Telephone Rates, Endless Chain Sales and others.
I wish to thank you for the honour of electing mc
as your president, and I hope my successor will have
the splendid co-operation shown to him as you have
given to me .
The report of the Secretary was read, ami ou motion of Mr. Knarston, seconded by Mr. Nash, received
and adopted.
The financial statement was read, received and referred to a committee consisting of Messrs. Whitting
ham and Cowman, for audit, on motion of Mr. J. It,
Nicholson, seconded y Mr. Ormond.
The election of officers then took place result ng as
follows: President, V. Monk; 1st vice-president, W. H.
Anderson| 2nd vice-president, J. F. Kdgc Partington;
treasurer «f. C. Dak tn; secretary, P. Cowman; executive
committee, A. Nnsh, D. IT. Ileckley, (J. K. Clements.
BOTCHERS' SECTION.
The regular monthly meeting of this section was
hehl on May 9th. Mr If  I. Parker tn the chair
The meeting discussed present trading conditions nl
length, ami it wa* decided to appoint a special noi
chandising commitce to interview the packers and ot li
cr manufacturer* The following committee was ap
pointed: Messrs George Jackson (chairman), W, A
Strutt. Iv Maker, R  Newman and H  I., Park-r
The appointment of Mr Oeorge Jackson as judge
for market sheep at the Vancouver Kxhihition Live
Stoek Show was unanimously confirmed.
The Chairman reported that tin- South Vancouvei
Karly I'losing Ity law  had been passed by the South
Vsncouver Municipal Council
It was agreed to hold the monthly general meeting*
in tutor-  on the first Mondirv iu each mouth
AUTOMOTIVE SECTION.
The regular monthly meeting of this sect ,oi tvns
held on May IHth. Mr  It Chamberlain in the ahslr
The question of licensing mechanics was fgnrth*
gone into .and representatives of lit*- Mechanics' Union
addressed the meeting    The matter was referred l**- a
special committee to deal with.
Messrs, Hemphill and Fox. of the •Huntru" WlTT-1
Alignment Company were guests of the evening, sml
Mr. Hemphill gave a very instructive lecture on wheel
alignment which was thoroughly enjoyed by all mem
hers present.
INDEPENDENT 8ERVI0E STATION OWNERS
DIVISION.
The regular monthly meeting of this Division was
held on May IHth, Mr Frank Willis in the chair
The Secretary read a very interestmg letter from
Mr. Morris, secretary of the Pacific Coast Independent
Serviee Station Owners regarding the gasoline price
war in California
Representatives of the Castrol Oil explained thi pol
ley of their company, and after discussion, it was de
elded to allow the present prices to remain the same for
six months.
It was suggested lhat the Secretary arrange for a
speaker on trade questions at each general meeting of
the see|ion.
The Secretary reported lhal the membership drive
to date had resulted in tin rollmeiil of fifty new
members, line
i 1927
TII K    H K T A I L K R
BRITISH OOLUKBIA-AI.BEKi A-YUK0N
29
New Price Maintenance Bill Suggested in
the United States
ADKTKRMINKI) attempt will be made to secure
action by Congress nn a price maintainance
bill at ita next session, and the trsde is be-
ing sounded out on a substitute thst hss been proved for the Capper Kelly bill. The proposed bill
bus been drafted following hearings by the commit-
i«e on the Capper-Kelly measure, and is expected to
meet any objections aroused by provisions of the or
iginal bill
The purpose of the proposed legislation is to en
able thc producer or owner of an article sold under s
distinctive trademark, brand, or name, to offer his
article to the public at a specified price. So complete
ly arc the reputation antl good will of such producer
or owner, identified with each article which bears his
trade mark, that it ia deemed essential to his business
success lhat, on the one hand. Ihe resale price be kept
•town to such sensotinhlc level ns will cause the public
to purchase his article rather than that of a competitor,
ami that, on the other hand, it be not forced so low hat
•balers will refuse to handle Iris wares because they
cannot sell them at n fair profit.
It is to his interest to build ami maintain for his
iii-lido. Hut the greater the reputation of his ai tide, the greater the temptation for competitive dealers
to advertise cut-rate aalea in his product at such abnormally low priees as to induce the public to doubt the
fairnOM of the standard price or lhe excellence of the
article. Under the pcaent law he is helpless to prevent
such practice.
Law Forbids Contracts.
The best way to protect him is to enable him to
protect himself by making contracts as the result of
eertain decisions of the Supreme Court and of certain
statutes which have been interpreted *so as to include
him within the terms of general rules intruded t» prevent competitors from combining to monopolise the
market nnd enhance prices.
One purpose of thc legislation discussed is to free
such owner or producer fnm these oppressive rules
and to authorise him to control the resale price of his
own brands, unless he has s monopoly, or is engaging
in other unfair trade methods. Another purpose is to
protect legitimste retail dealers from unfair and de-
struetlve competition from powerful combinations.
The proposed legislation does not permit eompeti-
tors as between themselves to fix by contract, resale
prices upon articles aold by them in lhe same market;
neither docs it permit the producer or owner of sn article not identified hy trademark, brand, or name, or
of an article whieh is not competitive with other arti
«lcs (whether or not such article bears a trademark
brand or name) to fix by contract the resale price of
Mich article. Any such contract is now illegal, and
will continue to be illegal after the proposed legisls-
tion is enacted
Present Statutes Unjust.
U ia pointed out that the present law is harsh and
unfair, and that aa a result of being placed in the same
category with those who seek by combination to mon
opolise the market, a trade-mark proprietor or a producer or owner, who seeks by contract with his dealer to prevent his goods from being sold at unfair prices, becomes liable to fine and imprisonment aa a violator of the anti-trust acts.
Also to the payment of threefold damages to sny
person who shall be injured in his business or property
by reason of such contract. His contract may also be
declared unenforceable as being in restraint of trade
antl against public policy, and he may be ordered by
thc Federal Trade Commission to cease and desist from
thc practice of making such contracts as an unfair
method of competition under the Federal Trade Commission Act.
The fact that a producer's prices are reasonable does
not relieve him from the prohibition and penalties of
the law. On the other hand. !-f he is financially able to
maintain distributing agencies and carry consigned
stocks of his own throughout the country, he avoids the
necessity for making resale price contracts and. with*
out reference to the reasonableness of his price, is enabled to maintain resale prices lawfully. This givea him
a great advantage over his less fortunate competitors.
Clarifies Capper-Kelly BUL
Sections 1 and 2 of the proposed substitute for the
Capper-Kelly bill contain the general provisions of the
former measure, with a rearrangement which ia intended ttt clarify and simplify the language, to avoid leaving to interpretation thc question of what contracts
"constitute transactions" of interstate and foreign commerce, and to permit the producer or owner to control
the resale price until it reaches thc consumer.
Thc proposed substitute as well ss the originsl bill
seek to protect the vendee by permitting salea, under
certain conditions, at less than the prices agreed upon,
such as closing out stock of the commodity for the purpose of discontinuing dealing in it. when it is damaged
or has deteriorated in quality, the public to be notified
of such fact, or when it is sold by a receiver, trustee
or other officer acting under thc orders of a court.
FIELD WOR KBT 8PECIAL REPRESENTATIVE
MATTHEW8, R.M.A.
Special representative Matthews has been busily engaged visiting the trnde at Island points during the
past two weeks, and reports a generally optimistic ntti-
prevailing among thc merchants at the following ecu.
ires visited: Nanaimo. oiirtenay. Cumberland. (Jnali
cum. Duncan, Lndysmith and Victoria.
A Puisle for Parkins.
When Perkins met an old Mend in the city who per*
Minded him to remain in town for the evening, he wired to his wife: "Missed thc Mix-thirty train. Don't
keep supper waiting.   Shall be home late."
It was very late when he did arrive home, and his
wife met him st the door.
"Did you get my messageV* he asked.
"Yes," she said, "but 1 would like you to explain
why you sent a message at four-twentyeight telling me
vou had missed the six-thirty train! 30
1      T H E    K E T A I L E R
BRITISH COLUMBIA—ALBBIRTA—YUKON
June l!)2*
Time-Tested and Proved Popular
These Canadian-made Jars are
"Bestsellers"
For fifty years Canadian housewives have
used jars made by the Dominion Glass
Company. Today they are more popular
than ever, for they are both high in quality
and of Canadian Manufacture.
The sale of home products helps build
prosperity for you and for your customers.
Canadian women realize this, and they
prefer Canadian products every time,
provided they are equal in quality to the
foreign-made.
PERFECT SEAL
AND
GEM
"Made-in-Canada"
The PERFECT SEAL Jar
A widely known and popular jar
with the housewife.
These two are the finest jars on the market, and they
are made in Canada. Order them by name from your
wholesaler.	
DOMINION GLASS CO. LIMITED
MONTREAL
tm June, 1021
TII E   K E T A 1t, E R
mtlTlHIl COLUMBIA* ALBBUTA   TUKON
31
HARDWARE, OL aW PAINTS
HARDWARE MARKETS AT A GLANCE.
Jobbers Expect Oood June Volume—Prices Firm
Collections Pair.
run-lit ou. in tin- hard were trade n general arc
excellenti ami wh lc the uniiMiiilly wel weather during
M.iv curtailed sales of summer Inns, there has been u
deeided improvemeni in this husimssi »nce tin* first of
June Still warmer weather would tl mulatc salts of
Mtaiiy commodities and would help tlo- pnint antl vai'-
nihil trade greatly at this tunc, as an unusual antoutti
»t exterior work ban been planned,
Jobbers are fairly well pleased with sorting busi.
ih vs a! th- time and special mention is made of thc
in,iii\ repeat orders that are bong received tot sports
goods, fishing tackle and camp supplies of every kind,
It is apparent thnt the hardware retailer has made some
v, i y definite progress in specialising on these I u •*>.
Screen doors nnd windows, screen w Ire cloth of all
kinds, refrigerators, and other strictly summer lines
Nave ha-l a good salt*
Hardware jobbers are very optimistic, They believe that June will In- a big sales month of season-
■il»lc merchandise, more than offsetting the loss
'lir.tiurh retarded business during the past Cold, rainy
weather. Staple goods are selling very •steadily,
building is ifMoil with the natural reflection iu a con-
n stunt demand for finishing hardware ami other supplies Prices generally appear to be lirm ami collections are fnir,
Wire.--l--Yi-.ee wire U moving well with ample
stoeks on hand.    Prices hav.  not changed.
Nails are selling well now. with the building programme under way Stoeks nre being kept well
.■snorted by dealers.    Prices seem  lirm and steady.
Steel Sheets—('all for Ih'.s line Is belter; stocks
nre well filled     Prices are firm
Sash Cord and Weights.—Call for cord and weight*
is on the Inereaae,   Dealers are buying more freely.
Priees have not changed.
Lawn Mowers.—Sales arc Improving steadily in this
line.   Stocks nre well filled, with prices unchanged,
Wire Cloth.—Hetail sales are iiicreasinu rapidly.
Dealers have their stocks well filled and prices are
steady.
Class and Putty.—These lines nre selling very will.
Stocks are being kept up; prices nre unchanged
Prepared Roofing. The demand is moderate Pric*
es are unchanged.
Rope.—Prices are holding. Jobbers nre -getting quite
n few pick up orders.
Oil and Gasoline Stoves.—oil stoves arc moving
well, nnd gasoline stoves show a pick up.
Ice Cream Freesers.—A slightly better call for
freezers is noted. Stocks are well filled, with priees
unchanged.
Automobile Accessories.—The continued cool weather is retarding sabs, but tho outlook is good for sum*
mer months.
Automobile Tires.—Demand is steadily increasing
as louring is becoming more popular. Stocks seem to
be well tilled am) prices show no change.
Paints and Oils.—Sales of paints, oils and varnishes have increased, aud the volume nt present is fair.
Turpentine and oil have advanced,
Screen Doors and Windows.—Demand is showing
a steady increase. Dealers nre ready for call with
good stocks on hand.   Prices have not changed.
Hose.—So far this season there is little use for lawn
hose. Hetail sales nre slow compared with a like per.
in,| of last year. Stoeks nre well lied with prices unchanged .
Galvanised Ware—Heavy galvanised pails for con.
tractors use nre selling fnirly wel. Other lines are
meeting with improved sales.   Priees arc unchanged.
Poultry Netting.—This line is selling very well;
stocks are being watched nnd replenished by dealers.
Prices have not changed.
Lamps and Lanterns.—Demand is beginning to develop for gasoline lamps nnd lanterns. Stocks arc in
good condition with pnees steady.
Files. Files are selling nt a fair rate with stocks
well tilled.   Prices the unchanged from last quotations.
WASTE RECEPTACLES
Sanette — V labor saving nml sanitary Indoor receptacle lot
refuse. A HltRltt pressure of the foot pedal opens the cover
and it closes automatically, sealing the refuse in an ordorless
container   Outer container stands 14 Inches hlfh and Is fin
ished Inside and out with snow-white enamel. Inner pall Is
msde of heavy galvanised steel and Is light but durable. Capacity 12 quarts; packed In Individual cartons; shipping weight
ench 9 Ihs.
Easier.
"When I WSS twenty I made up my mind to gel rich!"
"Mil yon never became rich."
"No I decided It wits easier to change my mind." 32
THE   RETAILER
BRITISH COLUMniA-ALBBRTA-TUKON
Juno,
CONFEDERATION HOLIDAY.
R. M. A. Advises Provin© al Secretaries
C. Dallas. Esq.. Vancouver, B. C.
Dear Sir.--Considerable dotibi appears lo exlsl as to
whether or not stores are to be closed on July 2nd. owing to
Ihe fact that It has been declared a Statutory Holiday by Aet
or Parliament.
In order that this matter might be cleared up. we would
advise that It is optional with the merchants as lo whether
or not they keep open on July 2nd. provided lhat there Is no
municipal by-law governing Statutory Holidays, and no special by-law passed in reference to dotting on July 2nd.
The Statutory Holiday affects only banks, legal papers,
legal documents, etc., when. If Ihey come due on that dale,
the due dale Is advanced to the flrsl day following the public
holiday, which has nol been declared a holiday by Acl of Parliament.
Hoping that this Information will clear up all mJsutider
standing and relieve* all doubt as to what Is to be done on
July 2nd. and that you may be able to answer any inquiries
which may be made in this connection, we remain.
Yours very truly.
THE RKTAIL MERCHANTS' ASSOCIATION OF CANADA
Per N. 11. DOUGLAS
Secrelar>-Manager.
CROSa-CANADA TOUR.
A Confederation Year event of special Interest will be the
cross-Canada tour which is being aranged by tho (anadian
Chamber of Commerce and will be joined* by a number of
members of the British Parliament, as well as by lea&*rs in
Canada's agricultural, Industrial, commercial, educational, and
economic life. The trip will be made In a special train from
Halifax and the delegates will attend the convention of the
Canadian Chamber of Commerce in Vancouver on September
12. 13 and 14. Several years ago a cross Canada tour was
arranged by Ihe Montreal Board of Trade, but the lour this
year will be or much wider Interest, more especially on ac
count of the presence of the British Parliamentarians. Oood
progress has been made towards completing the organlailon
fo the Canadian Chamber or Commerce, which will occupy a
place In Canada comparable to that or the Chantber or Commerce of the United States or Ihe Association or British
Chambers of Commerce In Oreat Britain. Already about too
boards of trade and chambers of commerce. Including practically all the larger organlallons In the Dominion, have joined the new National chamber.' It is understood that adequate financing of the Canadian Chamber of Commerce during the organlation period has been assured by private sub
scrlptlons, but it Is confidently hoped within a few years to
make the Chamber self supporting.
PIONEER OAa MAN ON VACATION.
One of the fli-st lo see opportunity ahead In the growing
automobile Industry was Wlnslow A. Noble, who for the past
sixteen years has been serving motorists In this city.   Six
teen years ago when every street corner In Vancouver was not
decorated with a Ailing station. Mr. Noble alter due consld
eratton chose the corner of Pender and Abbott Street aa a
suitable location.   With his nephew, Wllbe; t Noble this plon
eer established one of the first curb pumps In Vancouver, and
In the days ot the Jitney "Noble's" gsa station was a popular
rendesvous where many a yarn was exchanged while tanks
were being filled.
Wlnslow Noble has decided that sixteen years Is « sufficiently long a time lo spend; in one location, and has sold his
Interest to his nephew, who will continue to operate the Central Oas Station, where service is the roremost consideration.
Mr. Wlnslow, senior, has len lor an extended trip to his home
In Ontario.
BUT0HIB8' PICNIC.
Arrangement* hsve been made for thc annual picnic
of the Butchers Section R. M. A., to be held st Mshou
Psrk, North Vancouver, on Wednesday, July 20. Tickets, $1.00.
T. M. Kdmonton has commenced a Hour and feed more in
Creston
David M. Mc Heath haa sold out his general More nt Put
Langley.
J. W. Cooper has commenced a bakery and confectioner*
business at Orand Porks.
It Is reported lhat A. Woodcock has discontinued hli
butcher business si Nanaimo.
The assets ol Oeorge F. Hart, general storekeeper in Poui.
Coupe have been sold by trustee.
E. C. Dawson has commenced s gents furnishing builm■**
al Smlthers
Photo Arts Limited have succeeded lhe Dominion Artl
Supply Limited In Vancouver.
Ocean Slore Co.. I.ld., have commenced a confection" t>
business In Vsncouver.
Chas. K Read has sold oul his drug business In Vancouver
A b.-anrh or Richard Romer Umlted. hss been opened ut
509 Oranvllle Street. Vancouver.
Rons Baliery la now operating al 4S13 Dunbar Street, Van
eouver
Creditors sre In poasesslon or Ihe boot and shoe buiinrti
or Mutrk a Son. Victoria.   Stoek reported sold lo io*. Ma)
nsrd.
The mens furnishing* business ol Woodlook and Rutherford, Is now operated hy K   W   Rutherford.
It dimming* and Son have sold out Iheir meal binim-M
at Mtirrayville io Jon.« and* Arnold
Mrs. Florence Kollmar haa sold oui hei milliner) busln&ti
at Trail io Mrs. M. I*. Kerr
Clifford's Hake Shop I.ld. Vancouver. Is now known il
the Uold«>n Rule nakery. Ud.
Khanghness) Novelty Shop. Vanrouver Morigac- ** nn
drratood lo be in posseaalon.
Carpelerla Compan). Victoria (non-Incorporated) hi-
solved partnership;  L*-*|le Dash continue*.
C. W. William* is reported to have aold oul his ttt*i.-'7
business In Vancouver ,
J J. Harrington ft Co ol Fernle, are reported dlaoomlnu
Ing thHr boot and shoe business st lhat point and moUnK I ■
Trail.
The branch atore ol David Spencer ft Co.. Ltd.. Nsnnlma
was burglarled early In lhe month. $6,000 reported nlolon,
covered by I hell Insurance.
Rae Shoe Company Is comsnenclng In New WestmJn* •**.
C. M. Mitchell la reported to have sold out his grocer)
business In Port Hammond.
Advice has been received that Noble lllnns hss sold oui
his stock of hardware al Trail to the Trail Mercantile Com
Pany Ltd.
T. R. Caldbeck. Vancouver. Is reported to have sold out
his grocery business lo W. J. Reid.
Lee ft Fleming ts the new style of Ihe grocery lloro In
Vancouver formerly operated by James Fleming
William Jacobs haa sold out his grocery business In Van
eouver to A. Miller.
MacDonald's Pharmacy Umlted. Wrnon J V. MacdonaM
reported to have disposed of Interest lo L. R. Clarke.
People's Cash Hardware. Victoria -Stork sold and busi
ness discontinued.
"Pop, I got In trouble at  school today, nnd  Us your
"How's thai, son?"
"Remember when I asked you how mueh a million dollars
'Yes, I remember."
"Well. 'Helluva lot' Isn't Ihe right anawer.' June, I!''**
THK   RETAILER
ItlilTIKll COLUMBIA- ALBBUTA—YUKON
33
'■v-xTTTSi
I
Bruises       Sores
Rheumatism
Soothe the sore muscles or ligaments by rubbing in Mlnard's Liniment. It penetrates, relieves and
heals. It eases Inflammation and
restores the injured part te health.
Splendid  for cuts and  seres.    It
sterilises and heals quickly.
J. A. TEPOORTEN
LIMITED
WHOLESALE DRUGS
PATENT MEDICINES DRUGISTS* SUNDRIES
PHARMACEUTICAL PREPARATIONS
308 Wattr St
Vancouver, B.C
The use of the long-distance
telephone service by a business house suggests alertness.
BRITISH COLUMBIA
TELEPHONE COMPANY
DON'T FORGET
Your CONVENTION in OMAHA
Is from June 20th to 23rd
Ask your local chairman for reservations—NOW
Compliments of
The Fleuchmaon Company
YEAST SERVICE
WHOLESALE GROCERS OF QUEBEC PLAN WAR ON
CHAIN 8T0RE8.
The success of chain stores In Canada has had such a
detrimental effect on the retail provision trade generally and
through their deelining purchasing power on the wholesale
dealers from whom ihey buy, that a determined movement
to recover lost ground will he launched by Ihe wholesale pro
vision trade of Montreal.
It is learned on good authority that the wholesale pro
vision merchants of Montreal are planning to open no fewer
than 150 relall grocery stores In that city in the effort to
recapture their trade,
This move Is seen here as an Interesting commentary on
the report that negotiations are undo.- way for Ihe purchase
of Dominion Stores. Ltd., by the Atlantic and Pacific Stores.
It is well known here thnt the retail grocery trade ha*
suffered so severely that on account of failures and diminished buying power the travellers of local wholesale houses
have been In despair over the Impossibility of keeping up
iheir business io the uve.age of past years. The falling off
In business has resulted in Ihe wholesale merchants getting
together with the result thai they are ready to launch a determined war on the existing chain stores.
BRODER CANNING COMPANY EXTENDS OPERATIONS
Further evidence of the development of the Broder Canning Company, comes in the announcement that this company
has leased- the basement of the Ranter Brewing t'ompany
ni Kamloops. Canning machinery Is to be Installed Immediately In order to take care of this season's fruit and vegetable crop. It is rumoured that the II. C. Dry Bell Farmers'
Exchange Is associated with the enterprise.
SALADA TEA COMPANY ENLARGE BOSTON PREMISES
J. Spalding Black, advertising anager for Salada Tea
t'ompany, King Street West, To.omto, advises that tbe
company's business in the rolled Statea and Canada shows
a remarkable increase, so much so that in (he former territory it has been found necessary to enla;ge the Boeton
plant by a million dollar extension. This Boston building Is
now one of the finest industrial buildings on the North American continent, and the largest building in the world devoted solely to Ihe merchandising of tea.
AWAROED EXTRA PRIZE IN TOMATO WEEK
CONTEST
Thompson's Grocery. 46! Cook Street. Victoria, hss been
awarded a special prise by the A. MacDonald Company's
Vancouver branch in the recent contest for the best display
of canned tomatoes during "Canned Tomato Week." The
photograph of this window was unfortunately late in arriving before the Judges, who have unhesitatingly awarded a
special prise for excellence and originality.
UNITEO KINGDOM BISCUIT PRICES MORE THAN
DOUBLED.
In answer to a question In Parliament recently the president of ihe Board of Trade submitted figures showing prices
in 1913 snd at the present time on about twenty-nine different
varieties of biscuits. Indicating an increase ranging from 100
per cent, in the case of a few varieties up to 200 per cent,
lor others. The times comomdlly price Index number based
on the average of ISIS, as 100, was 147.8 on February 28.1927,
for food pirces generally.
W. R. Drynan. general manager of Canadian Canners,
WM recently a visitor In the city on the company's business
Irom Hamilton.
•    * ■ ■*
Tees A Persse have moved Into larger premises at 10S3
Hamilton Street. Vancouver. 34
JU8T TRY
WESTERN GLASS
FOR COMPLETE SATISFACTION
"New   Customers  will   appreciate
the degree of dependability and
service."
POLISHED PLATE GLASS
MIRRORS    ::    WINDOW GLASS
Western Glass Co. Ltd.
158 Cordova St. West, Vancouver
SEY. 8687
Scales, Slicers, Cutters and Cabin-
sts—New. Rebuilt and Second Hand.
Cash or Terms.
The Scale Shop Ltd.
Sey. 2881
3SS Cordova St. W„ facing Homer.
BULLETINS PRICE LI8T8
8PECIAL SALE
ANNOUNCEMENTS
Multlgraphed, Mimeographed
Addressed, Mailed.
Mail Campaigns Handled Efficiently
Wri-Jliy DirM.to.-lis, Ui.
198 W. Hastings.   Phone Sey. 1008
VANART
FOR FLAVORING
CAKES CUSTARDS rt
LIKE VAHILLAOHLYNICER
W. A. JAMESON COFFEE CO.
Victoria—Vancouver
T. D. STARK
F. W. STERLING
Telephone
Sey. 8387
STARK A STIRLING
MANUFACTURERS' AGENTS
1190 Hamilton Street
VANCOUVER, B. C.
m
"A CANDY THAT AIM DIGESTION'
(Made In France)
"A Profitable Line to Handle."
Ssmphw and Pric furnlthad all Jobfatr*
Telephone Seymour 7121
Dominion Sales Company
411  RICHARDS  St.,      VANCOUVM
(■oxtd tn'o—Oe. "Ad" cards supplied)
THE    RETAILER
BRITISH COLUMBIA- -A LB-HUT A -TUKON
Phone: High.
IDEAL CONf COMPANY
Manufacturers of
ICE CREAM CONIS
Purest Made     Cost Lsss
335 PRINCESS AVE.
Vancouver.
Dw-J-jaRtf
SERVICE TO OUT OF TOWN
SUBSCRIBERS.
"The Retailer will be plsassd ts
furnish subscribers the names and
addresses tt representatives sr
agents of Eastern manufacturers in
Vancouver. We will also adviss
where their commodities sen bs
purchased.
Manufacturers9 Agents
(Vancsuvsr, unlsss stherwiss stated).
(Insertions under this heading are
charged at the rate of SI 20 a line,
for six months, payable In advance).
DRYGOODS
Atlsntlc Underwesr Ltd., Moncton.
NI1-K II Walsh k Co, Ltd 111
Homer Street.   Sey. 85*7.
i hlpman-Holton Knitting Co. Ltd..
Hamilton. Ont.-R. H. Walsh A Co.
Ltd.. 318 Homer Street.   Sey. 1617.
The Gait Knitting Co. Ltd.. Oall.
Ont.-J. J, MacKay, 804 Bower Bldg.
Sey. 3091.
The Kay Manufacturing Co, Montreal—Tho*. Conlan. 31H Homer St
Sey. 1S77.
Monarch Knitting Co. Ltd.. Sll
Homer Streel—8. D. Stewart A Co.
Ltd.   Phone Sey, 7535.
Penmans Ltd.. Paris, Ont.—J. J.
Thompson, 615 Hastings West. Ssy.
7377.
Rock Inland Overall Co., Rock Is
land. Que— R. A. Slme, 318 Homer Bt.
Cj Turnbull Co. Ltd., Oalt. Ont—
8. D. Stewart A Co. Ltd., Ill Honor
Street.   Sey. 7635.
GROCERIES.
The Borden Co., Lld.-Montreal,
Que—Local office, 333 Water Street.
Sey. 6383.   Jamea Wood, Manager.
Canada Biscuit Co., Ltd., London,
Ont. Local office, 1160 Hamilton Bt.
Sey. 3412. Chas A. Tinsman, Manager.
June, IB21
GROCERIES—Continued.
Canada Colors and Chemicals Ltd,
Toronlo—Stark A Sterling, 1160 Hum
ilton Street.   Sey. 1387.
Canada Starch Co. Ltd.. Montr*-aI
—E. H. Rowntree. 207 Hastings W.
Sey. 61.
Canadian Postum Cereal Co., Ltd
Toronto— MeNeeley's Ltd., 525 fiey
mour Street.   Sey. 1337.
Carnation Milk Products Co. Ltd.—
Oppenhelmer Bros. Ltd., 134 Abbott
Streel.   Phone Sey. 3390.
W. Clark Ltd.. Montreal, Que.-c
P. Stark, 423 Hamilton St.   Sey. 2040
K. W. Oillctl Mfg. Co, Ltd I.
McFarlane, 600 Beatty St. Sey. 1398
Kellogg Co. of Canada Ltd. London.
Ont-L P. Mason A Co. 510 Hait
ings West.   Sey. 2108.
Uke of Ihs Woods Milling Co Ltd
—1300 Richards Street.     Sey. 2121
W. II   1)An*). Jr. manager.
Palmolivs Company of Canada Ltd.
Toronto, Ont.—Dean Armstrong. 1S3S
Urch Street.   Bay. 601L
The Quaker Oats Company.—Local
office. 535. 610 Hastings West. U S
Thompson. Sales Manager
Rowntree A Co (Canada) Ltd. T«»r
onto. W. R. Beatty A Co. Ltd. 116
Howe Street, Vancouver
STORE EQUIPMENT 4 SUPPLIES.
Bartram Paper Products Co., Ltd.
1280 Homer Street.-Norfolk Psper
to Ltd.. 136 Water 8treel. Sey. 7S«»
and 7861.
Canadian Toledo Scales Co. Ltd-
Windsor, om. -K. 8. Chambers. 601
Smylhe Street.   Ssy. llll.
Continental Paper Products, Ltd.
Oitawa. Onl—Smith, Davidson A
Wright   Sey. 1516.
International Business Machine!
Co. Ltd.. Toronto.—Local office, 661
Seymour 81.   Bey. 213.
Pacific Waxed Paper Co.—Counter
Sales Books and Waced- Paper. 310
Davie Street   Sey 3886.   T. D. Lewlt*
The Scale Shop Ltd.. for Scale*
Meat Slicers. Choppers, Cash Regis
ters, Coffee Mills, Cheese Cutters, eie.
large slock new and used; free rata
logue. Terms.—386 Cordova West.
Sey. 3881.
J. C. Wilson. Ltd., Lachute. Quo-
Local office. 1060 Homer St. *-*t
711.   W. T. Kas. Manager. 'Csiiit^
BRUNSWICK
BRAND
SARDINES
SALES!
Judge tlw popularity of Brunswick Brand
Bardines by their sales—15.000,000 tins
each year!
No other brand of sardines on the market
offers grocers such quick sales, such a
rapid and constant turnover,
They sre the most popular sardines in
Canada. Profit by their popularity.
Feature them in yonr window and on your
counter.
CONNORS BROS., LIMITED
BLACK'S HARBOUR. N.B.
Largest sardine packers in the British
Empire.
l
* i
ORDER ALWAYS
BY BRAND
Say
M Brookfield, please."
A DEPENDABLE BRAND
Is your surest Guatanlee of Quality!
SWIFT'S
6$
99
BRAND
Butter: Eggs : Cheese
Enjoy a nation-wide demand based on our unfailing adherence
to the highest standards of Quality.
SWIFT CANADIAN COMPANY LIMITED
CANADA !
I
SPHERE'S always a demand for silk lisle
**- hosiery with the appearance and quality of
"Silkoline." "Silkoline" Hosiery for women has
a large and steady sale with many retailers because it is lustrous and durable to a high degree.
It is knit from a special two-ply silk lisle yam.
Its lustre and softness are retained throughout
repeated washings. It has high, spliced heel
and double sole, is reinforced at the heel and
toes. Made in black and popular colors.
Order from your wholesaler.   One of the de*
pendable "Sunshine Hosiery" styles.
Chipman. Holton Knitting Company. Limited
Hamilton, Ontsrio
/f^'PEffi

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