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The February Retailer Feb 28, 1927

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BL. XIX, No. 6
All Grocers are Stocking and Selling with Enthusiasm
fruits and Vegetables
Pork and Beans
Jams, Marmalades
and Soups
Inform customers that AYLMER on the can means no duty to
pay and all the money's worth in the can
Success is following the Dominion-wide advertising campaign in
the press, and customers are interested in saving
the AYLMER SOUP Labels
Nineteenth Year.
10c per copy; $1.00 per year PAPER BAGS
i  *
Paper Mills:
Lschute 4 8t. Jerome,
Manufacturers since 1170
One of thc things that help to make tip good store
sen ice is the strength anil appearance of paper bags
Kara/ act wen of
for   Wholoaalcrt and Retailor*!.
Phone: Seymour 781
The New
A Million Bubbles
In Every
■ -24 -
Large Packages
to the Case
Single Cases
6 Csso LoU
10 Case LoU
2& Case LoU
14 80 per caae
$476 per case
$4 66 per case
14 56 ptr case
»*y be Purchased with other
Royal Crown lines to make up
quantity prices
MSTMOTTOtt TOS B. 0. ■binary, 1921
Savet you time when customen ask for 'Troth Roasted
Coffee.'' That's exactly what Nabob is. The vacuum tin
keeps the flavor in—you sell it "fresh from the roaster.''
Kelly Douglas & Co. Ltd.
H l-^Nlj
'^NCUU 7 V [
Our Motto .5 " SERVICE
We cannot offer to soil you foods cheaper than any other firm is in a position to do, hot we CAN
give actual facts to prove that it is
to deal with na
Wholesale Grocers
First Quality packing house products put up by P. Burns o\ Co.,
Limited, which means they are the highest grade, always reliable,
snd without equal on this market.
P. Burns & Company, Limited
• nuirv      i'?
Light Kraft
Now that the Highest Orodes of Psper Bags are being made In B, 0.
be careful to always specify the B C Brands.
"WESTERN" Manilla Quality,
■■PACIPIC"-l.k-ht Kraft Quality
"COAST"—llo.'ivy Kraft Quality
"HITONE -White Sulphite Quality
Manilfacturni ir, -British ('ohlinl»i« \>\ "~m*M
Bartram Paper Products Co. Ltd. \l
M-M«f Hrotl
Sole Agents for British Columbia
Light Manila
The Norfolk Paper Co., Ltd.
Phone 8eymour 7868 and 7860
ui*tto o*tta**>to
Increase Your Profits from Profitable Customers
W^™/iXCffii^ r1 *, I*-
known mcrehnndii     -V , "''"I"*'''*-"ntimmllv
<■** such as Cara ti n     'k   8?2M M,Ii"« ,""'i""al '••«"'
operated k   is ' ,„,.   ,     M -»»««•«*— tl...„ brand »f
ness from the mtmon ""■■'van.m- profitable* bual-
Fifty-twc, weeks ill lln- veil- v
»'.v powerfuladTerHamgV^^X™ T lfiu* l"'*<"'«l*-l
OrtUr Caraatiaa tram Yaar JoUmr
C^to, Mi|k fniaeu u UaM
n* l.s*i u Soa md WhOa
Toll o*4 Sosoll
Carnation Milk
'Fram Caataatad Cam*"
'"•»U«iD   IN   OAN iruary. 1927.
With whlrh le Incorporate lhe B. C. TRAD! REVIEW
iblishcd 20thof every month.
A MONTHLY JOURNAL published in the interest of Retail Merehan
ling and tha Development of Commerce in Weetern Canada.
SUBSCRIPTION RATE: One Dollar Per Yesr, payable Id advance.
Advertising Rates ea Application
When space reserved final forms close 12th of month.
Suite 101-2 Merehanta' Exchange Building
Mephone Sey. llll Cable Address—Shipping—All Codes
lltor. J. 8. Morrison W. N. Cods. Business Msnagsr
F. Tattersall. Advi. Manager
Entered at Ottawa aa Second claas matter
The fellewlng represent R. M. A. Branehea
In the Province ef British Coltimblat—
Armstrong H. 8. Armstrong,
Cranbrook C. J. Lewis, 8ec
Pernle Norman Suddaby,
Kamloops .....A. C. Taylor, Proa,
Ktlowna Andrew Fraser, See.
Lytton  ~B. RebagllaU, Sao.
Nanaimo ___N. Wright, Bee.
Nelson—  „E F. Olgot .See.
New Westminster.....
and Fraser V alley... D. Stuart 8sc
Revelstoke. — W. A. 8tordy, See.
Vancouver C. Dallas, See,
Merchandising Expert Explodes Claim of
Chain Store Advantage
Declares Theory of Chain Stores Is Wrong — Broadcast! of Big Savings Cannot bo Substantiated.
HII.K thoW hnve been alt rut pis ta minimise
claims of the chain store companies regarding
the big saving* possible through their system
f merchandising, no serious attack has yet been made
ii the soundness of the economic theory upon whieh
Icy art' based. This has been taken more < r less for
ranted, ami independent grocers have been content to
•litre their attack upon the claims made by that sys-
'in of the large saving* obtainable.
Now eooiOl an expert merchandising counsellor,
ho attacks thc very foundation of chain store mcth-
iU. and shows that they are built upon sand.
Chain stores, according to him. do not play thc part
i economic life of the country that im generally sup*
used. Kor this, he says, there ore several reasons. One.
i that the basic theory of thc chain store is wrong,
his theory is, according to our correspondent, that by
ring up a number of stores together, both the buying
nd selling eosts are lower, and that therefore, the eon*
imer gets the benefil of two savings. Even if there
ere sueh savings it is unlikely thnt the consumer
ould get them. Chain stores, he says, are not built
>r the public benefit.
Pnblio Is Only Buying Power.
"Analyse the claim of "our enormous buying pow*
r," continues this expert. "In the first place, the
ily buying power there is is the public buying power,
he advent of Ihe chain store has not Increased this
one penny. The chain store system having a thousand stores naturally buys more than a single amall
town merchant, but it does not buy any more than a
thousand sueh merchants.
4'Ask any wholesaler or manufacturer whether he
prefers a thousand accounts of $1,000 dollars eaeh,
which is a million dollars, or one account of a million
dollars. Me will tell you that he prefers the thousand
accounts, for the simple reason that it is safer to have
The lure of the big order is not as great aa it is
professed to be, and the bargaining of thc ehain atoro
usually ends in securing a slightly smaller package or
a slightly lower grade of merchandise.
There are always opportunities in trade to take ad
vantage of distress conditions to secure price concessions. As a steady diet, however, no manufacturer or
wholesaler is going to sell merchandise without s normal profit. Grouping together a number of orders does
not actually increase the volume of business and it does
not effect any economies in distribution.
Whatever of sueh eosts the chain store saves the
wholesaler, it must in turn expend in distributing to its
various warehouses and stores.
Chain stores do sometimes secure secret or camouflaged price concessions, but they secure them by devious methods instead of by effecting some economic
saving. Consequently, their efforts sooner or later meet tw
, THK   BE
with resistance from those who hsve been despoiled of
legitimate profits.
I,- there were really anv economic advantage in
sending to a wholesaler or manufacturer the order ol
a thousand stores on one sheet of paper instead ol on e
thousand different sheets of paper, there would be no*
thing to prevent a thousand home store merchants in
ns mnnv cities from so combining their orders snd thus
creating an "enormous buying power
Chain Only Individual Unit.
"Lei us see how the magic in being ane of i chain
enables a store bi sell at lower eosts Ho one "'"rr ean
do the work of another. So. for all practical purposes,
the chain store is an individual unit when it comas lo
selling, and it has the same eosts for whatever service
it renders. By reading its advertising it Is found to
profess to save by selling only for cash, by making no
deliveries, and. in some eases even requiring selNer
"But is it necessary for 'big business' lo impose
these limitations upon the consumer! Cannot any in<
individual home store merchant imjMis,* th*--*. name
rules if they work for the benefit of the custoraerl Hi
ean, but he won't. H«- shouldn't, The <*liain ilon
must .and that i.s its limitation. It ban to do IntHimv*
through a hired manager with people who arc utter
strangers to it.   Hence it adopts the cash policy
"Next it tries t«> make a virtue of necessity by sd
vertising that credit produces great losses, and thai
U.SWttTA   ri'K"N
M   |
tlo- tit\ ta Infested with dinhoiwwl pro-pie, *,
burdens upon th-ii basest neighbor* IhfWBfh |
iV *»l«-||J
Big Business Hot Mtrt Bcientifle
tf,\ •
'His business* i** supposed !*» DO H»«»r»* *.
than 'lillle boai-arss   bsjl it has Boi prmed in
retailing    Without   BS)   pfet. n*«    nt  at Ir-ner   th.
ual retsilei i* tuutt et moss ies Wy cstrreel fh.in ih-
hou big-wi en   fellows,'   lie »«*■ «|otibi ■*<•>* ll
merely • t*>>uu what thr boms folk* srsBtod sks *
\l\    i>,'.'.-'    A< * •AnUiO'liSllil'i
Though tb« popwlai ImpcvsoloM »» lo lm fiinti
i>..»fael tbat the eoatflsset who puts btfweif !«• th
inconvenience hi lh*» o* at **-.*i.*>tnira\ to sefVt   V
iiirtv, Milhoiit <ir» M>»i»|f for th* ulrvrt  lete-phon-i f<
chsndisa have ll charged and ami, nml *h* will
expense t, the merebaitt than fhe WW who la
lime io the ifoif *el«-etjng brt petrhsnw   pot
nml i h«n waifs la bse* h» i pBt-eH wrapped t«
DWai     lh« I'Uilioiier ciiHiot help hj thf pr***«■<♦-»
tj'iee Isn mi** shf ta not • *ij»r*t -»o»f • ** im»i **ul»^«-e*n
cipHm   («»*wequeally **b* Hofw pfftly w#il whsi i
pliSTtrs and when ihi plraiwa   W**usee *br in • bttt*l
rather lhan ■» help    It om*! mn*t not i**- n\*>tb*■*>,*•
th.it tin* mi s| economical mHlwd *t hi** |a to work b
i«-o*i»»l\ in o»jf rhioM'O vocal*e*tk tn lhe **••*. Mr
f» I|hh man ;»n«l seeept lb* fttil<nil measstri ><i %n
from hifu Slid hi*     |t*Ir!»%n»■ %\w-*\a\,ufinn i* thi  *•*   **
of progresM in lhe development «»f wealth    T-
*i«>r« ii trying ti, revcrw tbi* j*rn.* ipff
at *
Mail Order House Competition
Country Ondnally T.kiBg Cop.ix.nc of Injur, Cuwoocnt Vp<m u,,««*-.o«i«l MaStmS at Tndt»|
Considerable eomment has been aroused by thc pub
lteation, in the December "issue of this periodical of a
cleverly prepared article by tin- seerctary-manager of
tae Retail Merchants1 Associatii n. dealing with the un
fair competition of Mail Order Houses.
Numerous instances have eome to our notice where
tne retail merchant is using every means to eombal thin
difficult situation, realising as he does, that not only
a the menace undermining his own busines, hut the
M«H&S P   °nftge 0d°Pted hy ,,i" m
Eventually theilmsiness, civic and banking interests
itv'riMt^ VVVU,,y,ni,,*/<' ,'" -Hny.'t
inej are interested in   he welfat t *i
-own,...■■„„„,,„,,,,!,.,::.l,ll,;;„i;,„ ;f;;•;;;;:;;;;;*
Ural resources. Just won thin Jui ,.,.      i
the damage caused "event) ol
nott'ntt;; ii, hY'"* ***** «w'	
«"i wen, (icspitr; the genera prosnarftv whinh i
|>osed to prevail, and does oris aa 1«   L ,p
ber of concerns, exclusive o        J *       " l'"'u" mm
and farmers. wany single store dealers
There is no doubt that mail owlm. i,,,. ,   ,  ,
stores of all kinds are takZ a ri^hi        "'"l ,',",1,,
the business of the cou   r^tf u P^njago of
lycovering *«» | ng as Ihla sapfdog »* allowed i»» ,M"
tittue uneherhed
N'»f onlv will ihe banks f.«*| thr stmt* ««f It******* «»!th
drewgia is InermMtifif pr««fwirtii»n«. f*ni iHMhwaM's
all lines, dependeni u|m»»» thr trolettrmleot n>»r«?    '
for tlnir outlet   will t\'*n.,.f,* » ,Ur\mr m loco-
which the ehain More ,uni h ni onler hosjais t*ft •**•
l»t»- ««*.»lih nf th, vmaliir efties »* gTsdusH) rea
ing the larger money eentifg s/Meh nrr -wrttint,* fat
the espenai of th, n%t „f *>,♦* ewnntn but each jsp
pertly must of neeraaity be short thed ibies the larg'
nlies are dependent »i|h„, th. mhhIIt eoesmonitiw
tie ir progn **
There t* thu* a limit beyond which o<»il <,r,;
hOUSei eaiuiot ilrnn from ll,. traOttreCf of lhe iumh. m
'own* withoul entlrdy bank nipt ing ihsm, and a tun
s,,,» of sentiment sgainst eoneern** rssfoosihle h
••rippling eommtuilliei ami destroyini locd h»siaewi"
1,1 lj' "dene,, h., neeeswiry if theae mailer oratm *^iV
tt»«l Populafiotui ar,. t„ pi   is n\rrni]y mnn,f^»
is evident timt si prosent Uwdr **»«tu^ >» on t'1
wwii ura.,. and sine* all avenues will be affected, a
w> nun the iimi „}„,, ,.hir n,ll,lll,,ri,ill| n,„| bftnkim
"jw™ become fully aroused, U \m**il upon that tin
wnen they »,-,. ^v',,,,,,,! of (||<I      ■ ,      of t|u
(A latter written by « prominent 8sshs4shewai
'^ u,itlt:t}n>»>*t his cards on the table, will \** km\
on pa«c ;is». htnrv. 102*1
TII B    R E T A1L E R
11 Merchants' Association Take Action Against
'In* courtesy extended by the railroad companies of
Iio la to their officers in the issuance of cxpi'CM*
inks intended only to cover occasions] personal ship-
lits on the railroad has iu some instances been iibus-
lo an extent where the Hetail Merchants' Association
re felt impelled to remonstrate,    A complaint that
leials of one of the railroads were abusing this priv*
i by not only bringing iu goods for themselves, but
for their friends was investigated nnd the follow*
letter has been received by the Secretary Manager
[tlo* It. M   A. from the general manager of tin- said
[, N. It. Douglas, Heerct a ry ♦Manager,
tetail Merchants' Association of Canada,
(It taw a. Hut.
Dear Sir. Referring to your letter of Oct ber 2nd,
posing copy of complaint from the merehants local*
I'Ynm nn analysis whieh we bave had made as to
nunibi r  of  sliipim nis   received   under  express
inks bv various officers of the railways loented at
there would seem to be on tin- face of it some
ititieatiou for tbe complaint
Hxpress Franks an* i stud to the officers of the
liip.tnv as a mailer of eourtesv, and an- intended t »
prr only occasional personal shipments, and it is not
intent that they sh uld be applied for free trans-
inlioil of monthly household supplies whieh ean be
i.iued loeally iu the town when- the officer is local*
As a result of Complaint, Wo have taken the matter
with the various Frank holders located al  •  .
Id I think that We ean offer you the assuranee that
practice will from now on be discontinued.   It is
ir intention to keep n close check on tin- u-e of
ranks made at     -       from now on, and should you
any time receive further complaint from that point
shall be glad if you will advise me furl lor
fours truly,
Ocneral Manager
The entry of Ford Into the retail grocery and meat
nainess is rather unfortunate for him and the dealers
etiott. Mich,, whom he is displacing because of his
lliilanthiophie ideas of givintr the pe pie of that eity
imd at wholesale eost and without any desire oi' pro-
, It is unfortunate for him. as it is going to cost him
lore money lhan it will the gr< ecrs, whom he succeeds
li driving out of business iu the motor city. Self pre
jervalioii is the first law of nature, and since Ford has
bpeueil the light by endeavouring to ruin the business
fcf his best customers, it is but natural the latter will
iilopt some means of retaliation.
Hetail grocers, as a elass. are larger buyers of Ford
>nra ami trucks than any other. They have been buying these machines in large quantities to render service
to the people, whieh Mcrvice, Mr. Ford's spokesman
Havs, is responsible for high prices whieh he hopes t »
filmliinte by running stores ■ f his own.
(Continued on page 29)
Giving your customers
a new idea
for breakfast
so you can make[
2 sales for 1 before
Stir a handful of raisins into the
morning cereal—what a breakfast
treat it makes! Many a family in
your neighborhood will be wanting
to try this tasty combination now.
For Sunland advertising features
raisins in cereals—in all the great
women's magazines, in the street
cars, and on 3-sheet posters. Blanketing the nation, this advertising
day after day will reach and tempt
the people in your city—your own
customers-to try Sun-Maid raisins and cereals together.
So then, whenever a customer
asks for cereals, remind her of Sun*
Maid raisins. Surprisingly often It
will mean two sales instead of one.
And don't forget, windows and
counters can do a lot of reminding,
Sun-Maid Yroducts
Sunland salss Coorsmmva Association
Qfficss tkrutsohout tht World THE   BETA ILEB
*   mis  .fi
The Housewife9s Choice
WHEN you order a supply of CROWN BRAND you know
it is practically sold before placing ihr order brcauic
every Canadian housewife knosss that no other Corn Syrup can
compare with it in wholesome ness and delicious flavor.
CROWN BRAND is Canada's Purest and Best Corn Syrup.
Keep it Alwayt on Display
Manufactured by
MONTREAL February. 11127
Information has leaked out that a number of wholesale grocers, who. working together, aim to establish
eertain common private brands upon whieh all jobbers
in the movement are to concentrate.
We doubt if this plan will work out as successfully
as its promoters Anticipate. The idea is possibly iii
order when* the intention ia to avoid coining iu eontaet
with manufacturers' brands, ami thus, as is claimed,
sell such merchandise without profit.
Km bo. lie. | in (he seheme is the noble purpose -if im
proviuj* the jroeers' status This is entirely creditable,
but the main Idea in mind indicates a liirht between jobber** in lhe plan ami the specialty manufacturers. Then-
will, nt course, be jobbers who remain on the outside.
and they will be antagonistic,
Tiny ami ihe specialty manufacturers ean easily get
together and work against the plans of the private
brand jobbers. The Upshot would be two contending
forces, with lhe retail groeer as tin- prey of eaeh. Both
bsve their friends Sfflong the retail trade, and the result
will be stalemate   neither will yet anywhere.
The better plait by far is to have wholesaler and
specialty manufacturer working together in a common
cause. Whatever interferes between amieable and pro-
fitable relationship should be ironed out through arbitration, presentation to a commissioner for decision, or
in any way that is satisfactory, If a fitrht of this kind
materializes it is going to cost both sides money, and it
is doubtful if either faet ion would benefit iu the lonj:
mil. If ttritiitfH exist, both sides ought to be b\\* en ui*h
lo adjust them.
i)in> of the troubles of the grocery business is that
too few people realise thai anything -lone that adverse*
ly affects some will eventually affect tlnir own business.
.Most of the industries iu this cell ll try that have
really made money iu the last few years have worked
pretty close together. You don't hear of many automobile people consigning ears to dealers; practically
ell automobiles are sold <■ n a one-price basis f.o.b
Vou don't find different makes of automobiles sob
nt a sacrifice priee in one territory and at a protit iu
another.   The steel  people stick  together and  have
made money.
One F. r All and All For One.
If all retail irroecrs ami all whob sale grocers and
nil cereal maitufaeturers, before they start soinil new
dehorn0 they think might mean an immediate protit to
them, would stop nml consider how il will affect their
particular industry as a whole before il gets through****
would all run the r business on thc same basis they
would like to see all their competitors run theirs--this
year in the grocery business would be one of joy.
One thing can be said for retail grocers, and that
is thai they are all on a one-price hafts so far aa their
own customers are concerned. We can all remember
when this was not a fact—when selling at retail was
practically a horse trading pr. position.
Vslue of Standard Pries.
Today a ehild can go into most any retail store
ami buy merchandise at as low a price as the shrewdest
buyer; in fact, most of us would hesitate to ask any re*
t.viler to cut his priee This condition has been brought
about in the last fifteen or twenty years by real merehants in tin- retail business, who priced their merehan-
chandise on a reasonable profit basis and stuck to it.
If all manufacturers and all wholesalers were today on as near a one-price basis to all their own customers as the average retailer is, there certainly wouldn't be lhe chaotic condition in the grocery business
that there is .
Commodity Hss Been Depressed in Prios for Two
After two years of severe depression from low priees
caused by overproduction, the sugar industry appears
to be on the road to recovery through natural and
artificial adjustments more iu accordance with supply
ami demand.
Primarily due to the effects of two crap restrictions
in Cuba, world production for 1927 is estimated at 23,*
217,000, or 1,167,810 long tons less than last year.
This is the first decrease since 1919. World consumption is estimated at 25.000.000. or 1.782,000 more than
world production. This docs not indicate, however,
that there will be a shortage during 1927, because
world stocks January 1 will approximate 4,000,000,
lenving world suppNos iu excess of world consumption
of 2,217,000, compared with 4,888,658 in 1926.
Owing to low prices Kiiropcan beet production has
declined 500,000, For Czeeho-Slovakia, principal producing ami exporting country, the decline has been
ISS.ISHI. For the same reasons beet sugar production
has been virtually abandoned in Sweden, being estimated at 25,000, compared with 204,000 Inst year.
Cuban production will be 384,000 less, as her crop has
been restricted to 4,500,000 compared with 4,884,000 last
year. Of this. 8,500,000 will be required by the United
Slates and 150,000 for local consumption, leaving 850,-
(HK) for export to other countries. To date 250,000 of
the new crop have been sold in these countries. Last
year the Far Knst absorbed this amount, and her demand 'is expected to increase. The United Kingdom,
Canada and other countries acquired 815,000. On account of this decline in European beet production more m.liii.11 n. .■,!!.:■ IL..,,
Frbnitr\    |<r>;
Made of specially prepared board, have the
strength of spruce, ami being fitted *tid I
patented double bottom to prevent leaking,
arc the ideal container for moist ami li<|iii<i
Vou can sell more Oysters, Salads Olives,
Peanut Butter, Cottage Cheese, Buttermilk, Ice
Cream. Pickles, Vinegar, Lard. Honey. Syrup
Jellies, etc., etc., if you wilJ use Heal-right Containers.
.\sk our Traveller to show you samples, or
quote prices.    A trial order will make you I
regular user.
Soft, DaridsM I Wright, Uti
The long-distance telephone will help you get
things done. Capable courteous operators are
at your service. They will work hard to eom*
plete your calls.
(1). It banirthc« constipation; (2) relic en !n<ll
gcfltion; (3) clear* the skln—thl* D10S0I better
(4) It turns chance cti*toti*r* into regulai buy
ers; (5) Makes health)' customer* who buy mo.e
groceries; (6) Knable* a *rocer to render a service
to his customers—this means better business.
Ask the Fleischmann man.
The FleischmaAD Comp
\  '
Wi are shl* to mi orders n onee for $«>th <u t agm*
lit lm* of   'lnglaiM " ami l.uorhT m\*n* %
Both of the*. rtr«- eager)) otmekt «firf «,»,s «, „ur mm
bh boi neeeasitj liwitfd, «< **Mm*M \muoe*MsU ut*kn
through th*  fMQsl ehmiiirU
W. CLARK Limited, Moitreal
EstaftHeMxf*   .,    UoMroai.   P.O.   K. Rtm<.   ft 0    iM
Harrows, 0«l.
Lake of the Woods
Milling Company
The World's Best
Dsily Capacity 1-tfOO ibta#
B C Off loss and Warabousas
"USSS"1       msomtsm February, 1827,
T11 K    fi E T A 1 L E li
ictivc competition in anticipated from iIichc sources,
'his will enable (tuba to dispose of her limited surplus
it remunerative instead of sacrifice prices.
Grocery Market Report
Vancouver, Feb, 12. 1927.
Shelled Walnuts— .Merchants who study market con
di tions will anticipate their requirements fur alicllcd
walnuts,   The failure of the French crop la** year re
Milted iu the local market being obliged to look to
China for her total requirements the past season. Tlo
present outlook iu China has a strong tendency to com
plicate matters in this regard, and iu all pr..liability
make it very difficult to get shipments through for
several mouths to eome. thus forcing prices skyward.
Importers hav«« started to realise that a real short <
ngc of shelled WSlttUtS is in the making, and that within another feisty days il will be definitely brought home
to the trade. Shelled almonds are also especially lirm.
Canners in Italy and France, it appears, are still holding on to their nut crops ami arc loath to sell except
iug nl full prices. This with the constant demand
which is mostlv in small lots and the firmness in the
Italian ami the Spanish rates of exchange has tended
t i Stabilise the price of shelled almonds in all principal
markets The large sixes are reported as exceedingly
scarce ami are held for higher prices. The stocks of
almonds are probably now tin- smallest in a goi d
many seasons past The same low condition of stocks
is reported from l-Olldon,
Cocoa.—ItuIk cocoa has been advancing steadily for
the past year   Car lots l»\ the bbl. quoted a year ago
at about 7c fob Vancouver is now bciuu quoted at
from 12 to I'I cents per pound. Already several of I h.*
popular lilies nf package, have been advanced and indications ate that further advances may be looked for
within the next few Weeks.
Spinach.--Th. Increasing demand fur canned spill*
ash has been hi great during Ihe past season that indications point toward a regular clean up ill's season
Slocks in the hands of the wholesalers are reported
very low.
Salt Fiih. A shipment of Nova Scotia cod iu the
following popular varieties arrived In the city on lim
I.'llh. ami is now freely distributed ami should (ind a
ready sale.
Arcadia, 18/8 wood, 14.85.
.Novo Scotia Turkey. 'Iti Ib. bricks, ItH^c.
Cod strips, boneless. 80e,, packed Ih ami 2s.
Whole cod med.. 50c.
Whole cod, large. *l.
Herrings in brine, ifo barrels, $8,50,
Herrings in brine, 20 Ib. pails. 12.00.
Mackerel in brine. •/*, bnrrers, $3.50,
Mackerel in brine, 20 Ib. pails. $2.
IMghy chick*. 22c box.
Corn Flikss. — The following manufacturer* an
ll ounce a reduction of 85e per ease in corn flakes, ef*
(Continued on page 14)
Use a Bg Gun f er Bg-Game
Don't be a pop-gun dealer—there's no moat on a
Use the big automatic REPEATER riflo • • •
Palmolive advertising • • • to bring homo tho game.
The Palmolive REPEATER la a good example of
turnover. And in frequent turnover lie tho profits.
Your AMMUNITION is thc sacs help constantly
at your call. Our attractive displays for your store.
Use them to make sure of tho profits, IN YOUR
STORE, that our national advertis ng assures • • •
Keep Palmolivs * Up Front'
Your customers depend on trade-marked, nation*
ally advertised goods. There's usually a loader in
every field. They wouldn't be loaders if tho millions
didn't prefer them.
Then why waste time and money on loss produe-
live, unknown and unwanted articles?
If the public BELIEVED In them—would spend
the'r money on thorn—THEY would bo loaders.
If their makers RELIEVED in them, they would
put ADVERTISING back of thorn to show their confidence, to increase their tales.
Malts Turnovsr Pay the Rent
An article that sells once or twice a year coata
more in shelf space and money*tlod*up than It earns.
Palmolive turne ever, many toll us, as h!gh as 17
timss a year.   That'a real buaineaa.
Assure frequent turnover for Palmolive In your
slore by contlnuoue display. Use the material we
provide.   Write for It now.
Made In Canada.
S472C J2
niUTISII (tU.t'MlUA   At.UKKTV   yi'kon
K'bniarv   \u*a
Don't let your Customers
go elsewhere
Some of the
Products in the
Quaker Line
Quaker Oats
Quick Quaker
Aunt Jemina
Pancake Flour
Aunt Jemina
Buckwheat Flour
Quaker Corn Flakes
Quaker Puffed Rice
Quaker Puffed Wheat
Tillson's natural Bran
Quaker Best Cornmeal
Place tin- 11111121 frmii (/un k i/uakn along*
side thr china fmtn any other **at packagei ami
you'll know why yotir customers prefer (jtiak* r
Many of them an  collecting sets of <liin.<
from the i/ui«*k Quaker package* mm,    If you
* * •
do not supply tin in tiny will p, t|«M*uht*ri*.
Only in the Quiek Quaker package will you
find tbe delicate white -lima with the liwiitifiil
decoration of blue and Hd.   Thin |g .... *t.l*ti
tnU' an.v    I*  tliail   there   i|  R   Mil stitllte   fnr
Quick Quaker itselt
1,1 -WIS* weekly papers and form
W-n most Canada, thr Quker OM*
feeding turnover nn.1 making more
'";;■■': f?r nl1 "n^-wt. «i,„ ,,„,. u,,
full Quaker line.
T> Quaker Qatfl Q
m.   m ^■"W
PETERBOROUGH Hiiiiry. l!»27
THE   R E T A1L E tt
The following ere prleea quoted for principal 11 nee of leading wholoaale flrme.   Prleea quoted are neeeaearlly
eubjeet to market fluotuatlone.
toi Vtaat—
il«>a   pkga   In *****
to Slake Ljrt—
(toft. In <-.**«
vot**** .   .
itta***,   I  dot    In  .■«■.•
|lc  Baking Powder—
oa  1 doe     . .
«>a   I <)••«
••a   4 doa
|t   Ol    4   0»*    ....    i   .          -—~..
mil*    I   Ao*
id. s dos
1*% I coo* tola,
ts'c So4e. Cam Ne. 1—
*****  (40- Ib    p«< itmgrai
Itosmo Of nwto
•Carbonate ot Soea—
113 lb   **>a**.  \**>r k*«
boo  lb   barrela,   por  barrel
Luetic Sode (Granulated)—
p« ii* osnSMar a*** a** o« oaae)
100 ll>«   iron druma
I'er <aae
. It!)
' 15
8 ;n
a ai
9 10
1 tt
. 7.10
Par Ib
i  •    I&-4
...   .ISH
torn ot Tarter— **,   per dot.
lb   paper  t'k«a    (6 (Jul.   In  < nar> ... 1 Ij
,j l)>  |*i»*« |ikfa   <l <loa  in >'*a*ri       1.70
'«, lt>  rana with acrew rovera (4 dot
in   iim>i J "■*»
1 lb  rana acrew covera (1 dot   in
raae   ■.•.,.,,.■,,...	
[I lb   e«ju*»re ranialera,  H ■'"■   • "
Irt )b   «rw*«t*>n «**•*»-»
|6  II.   wooden  1*1*11"
IS lb   lined k***a
9*0 lb   lined barrela   .       «..    .
• 16
KSV.LV. oouolas 4 o.
Nabob Product!.
Ileftlrt.  No   i,  Una dot   .
kklne I'owder. 41 11 oa, doa.
ftklng I'owder,  IS Ifeli dot  ...
feklng I'owder, t 6a. doa.
art I.   Ml,, dot   	
lack  Pepper.  Una. dot   ....
Mary Sail. glaaa.  doa
th*»h Coffee, witall Una,  en* h
ttffee.   la   lb.
ttffee,  faa   Nabob lb
uatard   I'owder.  dot	
tilrk   Tapioca,   dot    	
•Wolnle   I'oddlnff.   doa    ....   ..
lull Powder, amall. dm  	
Innamon, t ot. Una. doa	
lyenne Opper, S Una, dot. ...
lovea.   amall.  dot   	
lirry I'owder. 4 ot  glaaa, dot
ream of Tartar. 1 .-.	
ream of Tartar. Ha. tine 	
ream of Tartar Hi. ......
nger, amall, dot ...
nrfie. m oe.. doa  .........
itrarta. I oa dot	
uracil. 4 oe  doa **,	
(traeie. I oe. doe	
Uraeta.  tl oe. doa	
to*, email, doe	
itmeg. amall, dot	
iprlka. amall. dot »	
-.t... ,*. .*•<
• ••■••••..»•■•■•
. 1 44
. .76
. 1 10
. .85
. .61
, .*»«
„ .10
.. .10
.. .80
. 1 so
■ 1.40
- 1.00
.. 3 16
a S 61
.. 1 SO
.. ISO
.. S SI
. Ill
. Ill
. I SI
Pnatry Spice, S Una, doa     Ml
Poultry Dreaalng, Sage. Savory. Thyma,
Tumeric,   tlna,   dot     Ml
ivkllng Bplce. dot. No. S „ _   .IJ
Murjitrom.  Mint,  Pnraley   _.._  Ml
White Pepper, una. doa  i.so
-'nator oil. S ot. doa „ LSI
« aator Oil. 4 ot. doa S.SO
Kpaom  Salta.   %o.  doa II
Krull Colora. S ot, doa „  1.71
I' iMga (hncolate, Roae,   link,  Lemon
Vanila. While. Almond. Orange) doa    Ml
Jelly Powder, dot. ,....„„„   .10
l.i»monare  Powder,  doa.     ., 2.23
Mualard.   Ia  dot.   ...„  . «*, ....t.10
Muatard.   Ha.   dot.   „ „ 4.50
Muatard,   Hi dot  „  140
Muatard.   H   doi ,  1.40
Sulphur.  Hi. dot m     .11
Tea. tJreen l.abel. Ha. per lb  44
Tea, (irwn Isabel, la per Ib _   .43
3   lb   Una   .... ....  67
3a Ib packagea 60
6 Ib. packagea        69
T**o. d« Luxe, Afternoon.  1  lb "I
Tea d« Line, Afternoon  H" l**'*" lb    .SO
Tea de Luxe,  H« I""'  it*. .  61
Tea  or iVHcf,   not   Anal ,   \<t*  Iba.   kite,   )c
I•*• i   lb.   U'M
Tea nnd Coffee Aetl   M0 II-   loll, '•'«   DOf lb.
Vinegar,   doa. . . 2 "5
Shamrock Product!.
Aynthira Koll.-d ihouldora. per n» -'-'
it,i*.>n   Shamroelti ••! pw n> *•
Unked Ham. **am* Urtmalfig. i>«*r lb. i*>
Shamrock Handy Puih, i  n»   oartone A*\
dteeee. <*»niHii'in, targe, p«-r tb. .    . .si
Cheeee, Canadian, twin. |..-i lb        . .34H
SburtetUng Carnation, No, '*. 12 oiium 11^
sitm tailing Carnation. t*b>, t, i** Mate II
i'tH.Ki'.i Hani. Shamrock, per n>      • .41
iHiminUin  llama.   12-1*1 Iba    .32
||<«mini.m   !'.-». »»m    10  IIm,   par   ll> 33
Dominion iiacon, H»W iba   per n»       32
Domlnlot) aliouldi>ra, tMinvd and rolled   .13
Otlpiilng. beef. 4-lb brlcka         13
ii.itirt. Shamrock, per lb. . .  .ar»
llama. Inmed and i-olled. per Ib 39
Mead Cbeeaa. l-tb Um each II
COOS-td Tontuea. per tin, 5 lb .2 00
Lard, No  s, u to oaae . • *ilH
Lard.  No   3.  M lo fo*** I»H
l^inl. rnrtoiia.  I& Iba     .    .  ,   .IS
li«rd. No   t, (-nrlona, 30 Iba IS
Mincemeat,   klla.   16*lb,   net.   par   Ib    11H
Meal   l^Mif,   per   Ib.   ,   .  t»
Pork ptaa. par dot - 40
Pork,  timet  U-ta Willi iln-aainK   per Hi.      •«'•
-tuiokio.1  Sah.  kl|>|M-ra.  HV,   per Ib II
Smokea Hah, kippered aalmon. 10a and
10a, per lb ...««..    ill
Bmoked Cod.  30a per Ib -     .11
•Selected fowl, per lb. freah frown  27
Selected Chloktn, per ll». freah frown     .38
Vaneouvtr Price LUt—F.O.B. Vancouver,
or New Wettmlnater.
Terme Natt SO Deye.
"ApeS" Sonp Kliikea, 24 t lb. pkla Imix tl 7r»
"Apex" BMP Masai. II I lb. pkla. Imx 240
Crown Oatmeal. 21 «a box of 144 4.80
Klondyke (wrappedI, Uix of 16 1.10
Klondyke   (unwrapped),   box   of   26        6.1,1
Kngliah   lllue  Mottled,  box  of  20  1.01
Linen   (unwrapped),  box of  100    S.SO
Liquid Abbonla. 2 dot. qta., Imx of 14   4.'M»
Machanlc'a  Pine  Tar,  box of  100  6 46
Mechanlc'a Pino Tar, box of 60  2 76
olive Caatlle, cakea. box ot ioo   4 «6
Prlmmae (wrapped), box or 26   4.70
Hoyal  Crown   Lye,   box  of  48   6.26
Pendray'a Powdered  Amonlu,   Imix  24     3.8.
Special pricea on I. 10. SS and loo iMixea
Pendray'a Water Glaaa. Hgg Preaerve: —
Caaea. 24  tone per caae        4.80
Hoyal Ijiundry Makea. in bbla 11
(Mpeclal price on contract)
Hoyal Crown Soap, «a 114a   3.46
Hoyal (Yown Powder, liox 24 only  6.M
Hoyal Crown I'owder, Mb. box of 50 4.00
Hoyal (Yown Cleanaer. 48 aifter Una .... 3.70
Hoyal «Yown Powdered Ammonia, 1 lb  3.85
White  Wonder,   box   of   100  ISS
White Swan Soap.  100   4.00
White  Swan   Naptha.   liox  of  100 , *.%**)
White Kwan Waahlng Powder, box 34 l.se
".llf   Huda in a Jiffy. Imx of 24  4.S0
Coffee (Vacuum Pack)—
t  lb.' Tlna   jier Ib 10
Tea (Bed Label)—
1  Ib.  packagea.  per Ib • 40
H lb. packagea, per Ib. ...'     .1*
2H lb.  packagea. per Ib. 61
5 lb,   iNit-kHgea,  per  Ib „   .67
Tea (Japan)—
1 Ib. packagea. per Ib „ .40
H lb. packagea, per Ib  II
3H lb. package*, per Ib  .61
Baking Powder—
12 OS. Tlna. 4 dot caae ^10.00
14 ot.  Tlna. 4 dot. caae ...11,20
3 Ib. Tlna, 1 dot. caae   «  7.41
6 Ib. Tlna.  1 dot. caae 11.10
Laundry Starehee—
Canada Laundry Starch, 40-lb. box .11
White Oloea. Mb. pkga .0%
Acme Oloea. 1-lb. pkga. —-„..........._   .Itt
No. 1 White, 100-lb. kege ...... JM
Ivdwardaburg Silver Qloaa, Mb. pkga.
1 V* IO, H-M.-.OOO t*.M>.HM«»->M* < >l« I M«*OM«tl*MIMMI MJMMW • 1 S  tht
I Mwardeburg Silver Oloea •/•-
fancy  tin canlitera.   41-lbe.   ......   .1114
IMwardaburg Stiver Oloea, 100-lb,
RV^v    NeuaeeaeeeeeeeaieaeeetteeiaeaaaeaeieeaMeeaBeaeeaHeoieeoi     'IVK
Celluloid Starch (boxea of 46-pkga
g#vr    villi     •« **• •••*••• Neeaati »•••■«•»■••••••»•••» *••*•••••••**    **•««
Culinary Starehee—
Benaon'a Celebrated Prepared Corn
40-lb. boxea. per Ib. _......«...  .11
Canada Corn 8tarch 40*Ib. boxea, per
IDi        aa*at*aa. ******* •a****m***aa*aam*aaaa*am*mmmaaamaaamaaa»a*)aaa*am*m *m*W*\
Challenge -Corn Starch 40-lb boaea
S"«r     ID*      •..,i„..<..>,.,....i.>i.,,.i..»,,„.,..„Mu>»,..M       • w m\\
Caaco Potato Tlour 40-lb. bosee, lb.   .11
Maiola Oil—
Maiola Oil, le ************  T,w
•«••}*• f at
M       amam*mmmmaam*aaa****waa**amt****ma*M*mm*aam     lilt
"     tm 1110
WtW        am+wt**m*aam*ma***a*.*ma** — *a.*amm*aaaaama*W.Wm*'
la 11II
BB •I.H»-H<««>III.M*l(l«ll>I.OI»IMIN«Otl ■'•!•
Corn Syrupe—
(Yown 2a, 14 to cnae S3.36
li. tt lo caae  * II
iU    %}    IO    CIH     t**a*a*m*..*aa.......***.****.*******aa    •■ ■•
Ha. S to ceee - ~~ ISO
Lily Si. 14 to caae  If JI
la. It to eaie -*.*..* 4I0
10a. I to eaee ~ 4.H
Karo. to 14 to ea*e  - I.H
la. It to caae ~~ *\]0
lie, I to caae  Ml 14
BRITISH COl.t'Mni.V    At.llKltTN - VI'KON
um     |irr
Peter Rabbit Peanut Butter
Cotti No More But Selh Faster
Kcly Confection Co. ltd.
1100 Mainland Street
(Continued from page 11),
and Postum Ceres] Ob.
rived ini the city and is quoted at KM,,. ,,,r \h \
slight advance over pinions arrivals,        '
Aylmer Canned Chicken and Aylmer Chicken Satin
--Retailers will be glad to learn tha \2S?,,Mb
ES itVlo perd^P0rd°"  «'»■*'■» *«'|. iht,
ing todays price down to |4.66 per tonim"t       m
groecrs and the paper houoeo. h ,|"Hal"
*arry a nloek of nil the .nmul.r li! ., " "** '"
goo-idiatributtontataRS ISubW' ' !"»
«* tbt a qualify lino nlu-,,'* til, t" ta"*«W*.
^uUractive .„„,.„„ taX&fjg*".
P«<-k arrived, whieh ». 2 L™1 ! Ih',l,'» ™«»i«
September. Con-li,i„,H'Zi"' ,', W"' "r *»*lr
year aa rtoeka now are mZll 1 ,,ven w"r"<* t*tda
laat February. """'* lowM »'»** »l tba) ,*„,"
m. --%*£ co^ SMste;,,y *• "
anaua IM., Ilowmnnvill.., On.
Ths conffclonco cfootod In
tht mind of your customers
of your entlro lino of goods
lo opproclably Incrooood
by your rocommondotlon
of artklos thai Novo boon
provon to bo of Ihs hldhoot
i    /;
V-  A\ *
«n.»     It han j** rstebd thi* ESsHbl ami |.r Blls
"' •■ Wg isrtor in thr cxtoratostbn »f fl*r% nwaqux
wu. marhm, mot ha etc   ll k the swot modern in-
w*«J « firtset, riniHM|>lllff .11 th, llllUUn,i..
'I iallU..% *lr,«(|> |iril„.„ it| „||||T m%rrUrult% Ml|t) m
•' h.*n jMa).|,<M thruOgfe h r,n, r^flrWl     ,, j, ,.
"l» Ml Ihr fo|loWi-*-| *"•'*>
24/8 os Ut.irs K| 18.86 |MT ^ riM, 4(K, parh
:,; r' T*}***. »i IS r. j* r dos . irmi lor ssfh
^«oi  lm.al SiLC,Kr«l,.t,rrl..|«irrsrh
I.!  ,;°Z  £»•'*« f*r <k» . rrtail at 6.V re,!
■ Vali',?     ,J2 S! * m '"r '*■ : rvln.l nt SI t*
I^JWfoIftdmti0^ u" H rtwl W" toi bwn wi
Custom,        L?^p0"<* hj lhr rflm,,lin.i l^nklor
••'"»H|Hr,| '     :     ,,r •"■»»  10, a vnltiatMin of
pr .'..on     .?J??* "** i»PoH«l dirsn fr
'''•^ Per doZn !       i   •wWwrttag trrritory, noil
Whnting 0 iN J*   u"iy,ru*l from Inlfrmedfato ih
,ho United sit,. 1 f     ? n|,N P" J,0"» «'»i ,-skh f.
tl ttsbliffi   «i ,\'!,0,> ,h? B '"r «t lower ih.
Vo,<,<'fl,H| tho dntv IifiSlir ,,,^,,M,,,   " iiuiiy, 1927.
"—and include a
package of Kellogg's
Oroeors an* hcarinir lhat order with ever-
increasing frequency from thousands of homes
in every part of Canada. Consistent and inteii.
si v.- h.i|.s work throughout the count r) has
made AM. UK AN a national staple.
There I* t%o "off-season" f«-r Kollogg'a ALL*
ItltAN. A customer oner, is a OUStomor always
- for Kcliogg'l give* witinfiution. IT'S 100%
Ncwspoper* and majtaxincs right across Canada arc carrying the Kellogg nnms$o of health,
and this intensive advertising is In-ius kicked
up hy thc most energetic sales and promotion
work ever placed behind 11 fond product
Make sure of having it stock on hand.
Display ALL-BRAN m your window and OU the
Wlt*do*e urti counter displays will be supplied
on twuuett from Ktlhgg Company of Cunudu.
Limited, Lottdon. Ont.
Don't risk
a customer's confidence
SHE msy want something inex-
pensivo but it must give Ml
satis/action—or her confidence in
you—your most valuable asset—is
For economy recommend Dr.
Price's Phosphate Baking Powder—
Only tho roliobU
product la economical
Mud* twd§umrmnt*wd
Royal Baking Powder
A Quality Product!
Whole Wheat
The Dr. Middle's Food Products
Compsny Limited
Vaneouver, B. C. 16
ITI8H o.i.rMDM   AunntTv   fUKOS
l-Vbruan   s^;
Chloride of Lime
New Style Waterproof Package
Supplied by All Wholeialers
in British Columbia.
Manufactured by
Toronto Winnipeg Vancouver
' Mf^SMBBf tS ,
The Old Reliables
Importere and Manufacturera
in your store
-aatufacuon lor the ntftomtr
~~«te*dy proflta for you
km -ut IitmiIWh la* le Shu th tggj
fiisfiitu if Ctttsatf litiifictlN
Appesls lo the Grownups
And Good for the Children Too
VANC0UV1R, B 0. February, 1927.
Is the Customer Always Right?
Policy of Granting Immediate Adjustments Discussed—Unmerited Rectification Encourages Fraudulent
SHALL we adapt unqualifiedly the famous policy,
"The customer in always right," and have no misgivings, because Wo know we are right, when WO
adjiiMt to the satisfaction of a customer we know is
Probably every merehanl has mental inward strut*
trie over this question, sooner or later in Iris com mer*
• ial lift'. And we think those merehants who temper policy to the individual situation are right. Let'a go into
the matter further,
Figures were shown us recently on a methodical
lengthy, expert investigation of customers' complaints,
judged by ethical motives, The investigator began
with the fact, well known, thai some complaints arc
honest and some arc not. He went much farther,
Hotighly, sixty per cent, of complaints were classi
flnl ns essentially honest. Ahout a third of these
were thoroughly honest. AImmiI forty per eent. were
found to he hasty complaints. Before thoroughly versing themselves in what was involved, the customers
"kicked " About fifty per cent were attributed to
dowmight "ornery" customers - men who would
rather kick than not. Such do exist. Kvery business
man is familiar with the type.
Initially, about twenty-live per cent were complaints
having basis in dead beat or stalling motives. Thc
customer was |M»or pay. To gel more time, he made
complaints which operated to lengthen out the detail
of final payment.
Thc proportion of complaints which, on no ethical
ground, deserve tn In- adjusted is found high, but still
less than half.    It is about forty per cent.
Investigation brings out a point which has not, pro
baldy. received half thc emphasis in the past which it
should. That is the necessity of developing skill in
recognising the individual case, and handling it in thc
most efficient manner, Some suggestions, out of the
experience  of  merehants  we  have  interviewed, are
given here.
Feeling the eiistomer is wrong, cultivate ability to
explain the error iu a way to retain goodwill. Now,
many people (some say that women are especially ho
inclined) dislike lo be corrected. An untaetful person
can easily stimulate a customer into a stubborn, ill-
Milled defense of a position known, probably wrong.
A pschological principle here i.s to admit the possibility of an office or other error. "It sure looks as if
a   mistake  had  been  made!"  the  employee  begins
apologetically.    "Well be very glad to investigate it
We're mighty sorry if a blunder has been made."
"1-ct me ace, when did you order thist" And then
come other questions, as diplomatically he gets ot the
facts. A skillful man can manoeuvre matters to cause
the customer to be the first to sec no error was made
and to acknoweldgc thc fact freely. Grant the possibility of sn error freely. Thnt proves your sense
of fairness and desire to do thc right thing-—something which stimulates the customer to be fair, too,
finding that no emir was made after all.
"Thc particular customer effects the situation cnor.
mously," remarked one merchant to us. "For exam
ple, 1 sometimes, knowing wc are right, pull off s
statement to this effect, explaining an error might
have occurred, and we'll be glad to look into it. To a
certain type of customer, I don't hesitate to suggest
thc possibility that the store was right after all. This
is getting thc customer ready, as it were, for the actual
"On thc other hand, I have certain customers,
highly desirable, with whom any sort of a discussion
would invite possibilities for dispute and resentment
thai, rather than incur thc danger, I'll admit practically any mistake alleged has been made. Smilingly, without investingat ion. I take the customer's word for it,
and make the adjustment. These, of course, are customers worth a great deal to us."
How shall merchants handle a complaint of "ornery" customers? Here, again, circumstances alter
cases, as the famous 8am Slick declared. If it is s
trivial matter, and the customer is wrong, it may be
best |M»licy to make the requested adjustment without
any formality whatever—a free, generous hand. Very
small matters simply cannot be dignified by lengthy
discussion and explanation. If thc customer's mistake
is easily shown, however, the best course probably will
be pleasantly to point it out.
Always the importance of thc customer to the store
comes in. Certainly, the poor pay customer can be
talked to much more positively and frankly, when ho
complains, than can other customers. He is worth far
less to the store, yet is under greater obligations to it.
Probably a definite stand, getting across the idea that
the store may be wise to his dominant motive, is the
Only one reason is ever advanced for proceeding on
the theory, "The customer is always right," and that
is that it pays. Thc business, that is, gains more
than it loses by following thc policy. Probably where
a certain type of transaction is mainly involved, and
certain classes of customers, this is true.Applied to
thc average business, and many different kinds of customers and transact inns, the policy will not hold
It loses money directly, in unmerited adjustments.
Further, it breeds a parasitic group of customers who
make fraudulent complaints because they have found
they can "get away with it."
A well managed policy of rectifies! i*.m where it is
merited, and tactful refusal—best so to handle things
that the customer withdraws the request—is easily
the most profitable policy for thc average merchant.
And when you do have genuine errors to rectify, do
it the night way—which means freely, generously.
Correcting -statements are worse, from the store's
standpoint, than none at all. The customer feels the
house adjusted unwillingly; that he obtained justice
only because he insisted vigorously. Resentment is felt
at the store's seeming displeasure at the close of the
So, make settlements with logical skill. That means
sincere ,hesrtfelt apology (not thrown on too mueh)
—a single word or two may get the thought over.
Some go out of their way to thank the customer for
the moderation of his complaint—his consideration is 18
appreciated and will be revested when  pportuuity
affords.   This is good psychology to,.
When vou adjust  n part only, explain nrsi wa;
vou'cailiUusHn full. Jhen do what you ca  do
This is, psychologically, tho pivpe  techn,,   A   ..
justment eiperts using letters practice it, and ll ftp*
plies thoroughly to tho adjustment m person.
Every commercial organisation should nnd out,  j-
pcrimeiiiallv. the best qualified tnomber for adjust-
„„.„• work    of three partner*, fn«|iu*nlly oni*-
will bl " capable sdJttStCf
Tak.- oue e mpJaint, where ew »•«'» ***** flPBtlnu
^l utiq persons] "messes" «• 11* eostomers, snot
puascsaitig qusliUw of tad and judgment, mil
(hai skillful rOttrsi WftM vull maintain ihr stoi
it, JUst deserts, snd hold Um customon  making.
urallv. reetifleslioB when desffWd
Minister of Finance Receives R.M.A.
Rw.n.meod.Ucns Made at Ottawa in th. btmrt. of Retail Trade Drartod lo lmFr,». 0.,-ml T«di»«
A delegation from the Dominion office <-i the l-< tail
Merchants' Association appeared before the Cabinet at
Ottawa on Tuesday, February 1. and presented a memorandum covering » number of requests and recommendations.
The Minister of Finance was favorably -impressed,
nnd appreciative of the manner in which the raemorsn*
(him was presented, promising to take the points raised
therein into full consideration,
Brief Presented to the House of C'mmons by
Dominion Executive Council, R.M.A
To the Honourable W, I., liackensie King. Prime
Minister .'tnd President of the Privy Council, nnd
Honourable Members of the Dominion Cabinet
Dear Sirs,—Before presenting our (suggestions and
recommendations, we wish to hike this opp rtunity t->
congratulate you ami the members of yonr governmenl
upon your re-election as the governmenl of our greal
, We also wish to express one appreciation of tin
factions in taxation which were made al tin* la>t •*•%
-non of parliament hy yonr government in tin- incomi
tax, removal of stamp mi receipts and the return to
penny postage; for the return of the luxury tax ••» lhe
automobile dealers; for the lutroducticii of the half
cent circular rate on local advertising to Iriiisi'holders;
for the re-introduction of the parcel post rates ns of
October 1st, 192(). with corresponding increase on par
eels from nine to fifteen pounds, but we regret very
much the recently Introduced parcel pusl rates on pai
eels from ten to fifteen pounds, which are all for the
benefit of the mail order houses ami to the furl her disadvantage of the local merchant; for the cooperation
received from the Department of Agriculture in eon
nection with the grading of eggs ami the distribution
of Canadian fruits; for fhe recommendations from the
I nvate Hills Committee in reference to the I till j,,},,,
duccd repeeting the sale and possession < f Firearms
and weapons, end in general for the courtesy extend
ed by the Ministers of the various departments of vou.
goveiTiment and their officials to the representatives
of thc Retail Merchants' Association of Canada at all
tm.es in discussing questions of interest to the mer
chants of this country.
\\, ah*® uiah lo cxprcr* to y.u «-ur spprwiaUos
:!M  oppfiriimil)  »hieh >-iti hat.   gl»'«* '■"• deh*fSl
to again prr-wui lo j u the mors wsonliy aapfws
views **i tlo retsil merehaals   These stmsi ha**
advocated \i\ Ihf-si buaineaa ms-a ihrough limit dlslri
and provinrial offices of th«  Uriad Merchant*" km
eiation ot Csnsds lr*>iu eossl lo isost, and aft»r \* ■ ■•
careful comddcrsUon haw* been placed ta ihr form .,
n--oiotioiis as psssrd \*\ ihe Dominion Bosrd pi
\nm>. s.itixn g| lloir Iml anOUSJ i<■•«• tu.sj
l-sal V'.ir a| tin** lino   wr pointed •»ui • !»• itspn
anee ol Ihe retsil merebsnta »n the development
rominuilii) life in Canada  i\n*\ witlout it**-*'* iWlo *•
ini again we would dm pi) mski Ho* atstttsent "Ih
lhe dom eat ir and internal distribution bmlnnsi <>l ih *
count rj i" the largest fat tor tm our rexmno r»»«l !»'■
and (he r«t»i| merehsnta ■>( the* eottttlry art* the *m
Ihrough whom "hit busim*** Is esrried on     Tb» •
sre do- pioneers who l*>  tin   foundation* for ©»?
I'llhlgea, towns and e to*    To carry on their bti*/»io**
the) oeiup) aoia« ,,f the moil highly a*vM*<»M*d propel
li-***. in lhe \i\t\rrt in whieh ihey an  lorated, and II
large contributors to the •«*»% eoUsttsd and lo all #fctt
iisble snd son profti shoring orgsnissriona within linen
comiiiutlit)     Tin.mgh tloir energy and th«ir cmka*-
in   f" render «mrr to (he pttrtbasiaf public, than importanl factora in developing ami inemuing Ik
'•"'.iiiopin. power of ihe general public and Ihercbi
''" internal trsde of this eountrv
ll i*-- Otll «lesir,   lhal eomlltioiSl for trading lh< ubl
1 • hosed on fsirness ami equity    While it In tm< Ihsl
"■"'»M li*"'" bi lhe l»f- of irade, whieh should he a** fn •
na poaajhle, yet ||„,,. ,IN. ,M„ y,,,^ ttf *r,M|oln> 0n«
ih false, when  n man m free to d*. what he \\k*% «"'1
Hie other is true whe,, ,» men in free to do what h*
<»Ml»lll   to  i|u
.Many di itrucHve nystemi of distribution bssed • u
raise freedom of competition have been and sre bring
nfrodueed in Canada, where (he promoters appear to
"e doing what they like, Irraspeetlvs of the harmful
[WU1Ni tn the public or to their fellow compel Iters, li
h m the interest of the legitimate merehanta who ah
">*nj- to eonducl their btwlnessej on a fair and frul>
"M^™ h'^' which is in the bed interi-sta of the
J""' «»l several of the following recommendation*
'• made, in the hops lhal tbe governmenl will under
'OKA to assist m the promotion .if the bSSJ methods of fl'eliruary, IM'JT,
•aIistrlbution in this country, .-nol help to prevent and
stamp out those which are injurious and harmful not
only lo the trade but to the puhlie as well.
Other recommendations deal with suggestions
whereby the merchants believe that the internal trade
of ill's country can be improved, increased, and it the
same lino* stabilised by government cooperation,
still other recommendations are a request for relict' 11un* cirtaln inequitable nnd vexatious methods of
It is clear)) cvidenl that the internal distribution
business «»t' this country is not in as healthy a condition as it ought to lie, when We liml that iu I!#1*4 theft
were 1,720 merchants tailed iu Canada with liabilities
of fttUHM.QHB, and at lhe same time there were 625
manufacturers failed with liabilities of 136,542,658
the failure of whom to a gnat extent is caused by
the failure of the retailers to pay the amounts which
lhe) are owing), or total failures of maim fat-Hirers and
retailers numbering 2.345 with liabilities of 157,866,747,
Tlo failures m 1925, while we have not been able
t., obtain tlo number m the several classes were, we
bcHeVe, about tin- same lor both merchants ami manufacturers, with a decrease in losses of approximately
-4s.isni.ini Tlo* decrease in liabilities iu 1925 compared with 1924 to a great degree is accounted for by
the g< ncrnlly improved conditions throughout thc couniry, resulting from greater returns and increased pro*
iluctiou iu our basic industries,
Itv improving the conditions for distribution ami
givr o ie' ef from ,arious form* of ! oat ion Ihe oper*
,:ling rxpmscs rf the merehanl •in reduced wh'-eh reduces tlo tftmi of tit mis to i'i losiimei'. Increases the
purchasing power of Ihe general public, decreases the
lost of production and thereb) r hm , tin cost of
We respect fully offer our recommendations and
KtiggoctiuiiN to your government in the belief that when
pill   into etleet   theV   Will   lUlpl'oVe  tile  conditions Ulldel
uliieh merchandise is being cHstmbuted in this country, an,| in doing so the merchants will be better able
jo render tlo service which is expected from them by
tlo- purchasing public.
The recommendations were as follows:
Tlo   removal of stamp taxes mi notes, drafts and
cheques    Tbe  nboHliotl  of the  income  tax   because
it cannot lie equitably applied (only 231,000 pet-sous
paol last vear*
The removal nf lhe sales lax, because it Increased
the est of In Ing
The issuing «»l half eeni stamps to increase the use
of the half cent circular rale
Tin Tost Offices should be forbidden lo prepare
lists of pet-sous calling f- r mail, as this aided mail
order businesses as opposed to retail business,
There should be legislation to prohibit the distribution of unsolicited merchandise
There should he II criminal code amendment applying to the distribution of premiums by manufacturers
as well as retailers
A revision of the Bankruptcy Act to provide for the
least possible loss to tin1 debtor,
Wither the flvi nl |ri« »»• the large nickel should
be abolished, as the circulation of both is confusing.
The mail order business was objected to oil the
grounds that it was untaxed. Competing unfairly with
the heavily taxed retailer.
Merchants should be enabled to become qualified
egg graders. The cost of weights and measure inspect ion should be borne by the Dominion Government
in the interest of the public.
Coveriiment assistance was asked in the endeavor
to stabilize prices "in the interests of the general distribution business."
An internal distribution department should be established within the Department of Trade and Commerce to deal with retail problems. "It would have a
wonderful tendency to stabilise the distribution business ami promote better methods of trailing which
would be beneficial to all classes in Canada.
The deputation was headed by Alfred (bullet, M.I*.
for Russell, vice-president of the Eastern Ontario District of the assoeiation. ami X. It. Douglas, secretary-
The Ladies Wear Slme and  Vogue Limited, Kdmonton
have  been   closed
Kirr recently dent roved the butcher store of Louis Hal-
hit at Hard Is ly,
A Johnson has sold out his tobacco business at Oyen.
The followina firms suffered Are loss at Oyen recently:
Oil) i ale, S A, Miller. General Store, Oyen Ha. d ware Compan-.. Ltd.. and J. J. Pureed,
The Potiokn In im Store at I'onoka has sold out.
McPherson a- Co. recently advertised a closing out sale
ol their general store at Alliance.
A change In ownership is reported In the South Side
Grocery Store, t'algnry .
The assets of the East Knd Hardware Store at Kdmonton
are offered for sale.
K. Lopatlnskl has discontinued his general store at Had-
way Centre.
J. W. Cameron, operating a general store and trading post
at VYablska, has assigned to ll  P. Wallace.
The general store of (i II. Ilasmer Limited, llashaw. has
been burnt out.
Th- lltue Hint Crocerterin at Kdmonton advertises a closing out sale
The "Just Rite" Grocery and Drygoods store at Kdmonton
has assigned to It. I*. Wallace.
The drygoodl business operated by A. Wyatt. Kdson, tl
reported to have been discontinued.
It K. Lew In has sold his bakery and confectionery bus!
ness at Hrooks.
Larsen Brothers have discontinued their hardware business at  Iturdett   and purchased the business of Mangln ft
Kiign at Werner
ThOld lilt He has sold oul his general store at Nanton.
81. Paul Trading Co.. at St. Paul de Metis, has been destroyed by tire.
The business nt the Northwest Mill and Feed Company (a
subsidiary of the Northwest Illseult Company Ltd., Kdmon
ton), has been acquired by the ('anada Illseult Company, Ltd. I
National Cash Registers
meet your needs
More than 500 different types and sizes to choose from National Cash Registers
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$165, *195 and
•   • • -. . .'. V •
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Provincial Manufacturers Benefit Through
Efforts of Products Bureau
Manufacturers Pav Tribute lo Work -f Board at Sixth Annual Dinner- Manager Milled^e Survey! Activ
ities of 1926-A  C  Foreman Elected Chaimnn for Pment Year
Report* presented .'it ||m  KiStli .1 * ' "' '
British Cohtmbia Producta Bon iu held n ■ ».\v
ihoved an energetic campaign rarrW through ]'»•>
Chairman B H Anion express i a tb. ns rirtiot lhal
poWie fc-ntiment in favor of p?* rii rial i   ■'* g « '
ioeressed materially during lhal period
(faestaof bonoi •*»! Ihe banquet, in tin Darkl Kj>en
eer dining room, inHnded Actitiis Mayor AW V »
Waodsidi . Mayor A WelWOray. of Kt o Weslwiiwti I .
H. K. rjamjeaon. vi<-i «-h.*iirti.an of Canadian Hauufar
tur*-rs' Aasoeiati b; James Harkness pri mlenl I*-' >ii
Meft-huaais' Assoeiation of |> C.:0 B Humbling, viet
"pr-*-***-**']*-'!! Associated (ir-ower* of l» V \a<* and Hi •'•"■■"*
McKee. liee-president Vam*ouvt*r 1»«»-* r* i ol Trad*
Tribute Paid to Loyalty of Citizens
„\ tribuu* wa% i».*ii«l hy Chairman Arootl lo tbe k»y-
a Ity <*f the profTesrivi ritizem and eompanie* .*-. !■•»-«• ,■;
forts, be said, pav,- Vati«**»u\*-r a n«*w r•.-..». 1 for th<
>>ar in l»uil«iini.' permits, wherever pomttbi* nfierifyinil
H. C products. !!• also touched "ii Ihe trneefwi ••! th«*
kitehcB pantry w-.rk al the rxhibfkw Fnr tin eom
ing y*-ar. Mr Arnotl satd, tbe organiatkin would he
even more closely linked with thi Womea'i Institute*
throughout th»- pr.»\ in«*«-
Tbe chairman reported lhat 44 members bad pb-dg
*-*! $4-250 for lir.'T. wit boat Noiteitatton, a-wuring the
tteeessful carrying *>n of tin* campaign
Financial Standing
In bis statement ol tit* burcatt'i financial standing.
K. ti. Baynea, ehairmati of tin- finance *-**r*iin11t* *- *bow
ed a i-Hsb baianee of 135112 included in nttneln rained
ai 11,206.26. Expenditures for tin- year amounted t..
17,048.63, receipts being tM0&?5 Publieitj and nth
vertising mst :}„• bureau 11.864.74, while 1705.65 •.«..,,
spent ou B. C, Week.
'A"\i«   v*i iiivfi   I* \ lull il   lit   \ .ifimi.
. rid p. th< m thi bur* .I,*, la k .ii
tn -. t,i ngti* ■
rxtt tnii ■! hi tht poultry ami fi tiii itxlu%try   ttn\ ii
1 "• • •••*'       ■ -■  wt N itional \im
'  \ i   !« i r
j"! Ill (    \>'22i<     I*..',,   I     ,H>!    »!,»'!'
i. .   .1.
\\ .   k
That th
■''•  n«»w  *.'" " ■' .i '!• * oo A \t>, '., <, it, ,   *,,, |t   r   pr^i.j, -t
s?ni " • -*,-'■ • * i • of Mr   Miilt-iift   who wtmi ,,f! •.
thai Imypf* ami [Hirr(u-*tutf afrnt**   •*  i       \  Ura   i  •
icttttut ts»i i!,, ^» I»r-*■ .  t« .
patyn in in» nii.srf.uii i,, ||,   L
i .ii Iii   ,\< % 11(,j* ,| '
rerj lark'.- . slrnt. .»»».! that thr iMir.^u pan b d ,.,,
*»     I   ■» f ,*» i> \ ,*f   ;
nu »h.iw  * h. j r Iwlir
iio-i <i lhat thb line nf a<rth ii *
A detailed statement of the aetiviH«« 0f the bureau
eton^^neatioiial.adTerthdng and industrial linea Ial
»i    bid B. (. Pmdneta Campa gn" «, ?}„. ,,r.,f   ,
ec-nperatiTe movement in the provine. ■,, I ,,, i-
«PPOrtof 24 firms, eHefly fr  vte'to     ' t,!7\
the effeetivenem of tne work ver^ largely
Mini, of ,h, unrk ■ I ifni-i,,,,'.,,,;,,, ■  ^	
work along this Kne ,, i . ""rs";"-' """l »•« *« ■ maTntVimsV "ir""* '" * f*,">r* fof s"
of 26,000 booklets X . " ,bHng ,h" ^Hlmtkin Kr"" — riSSL1!!!^ * th$ r»™<» mttetettt*, t*
B. a gooda brands and trade names of
i "ii* i ante l« lm tttdn t«lu ,' ml,   * iv
,,l"vr w,i fHendli*? t*wtarto I* -n,.,, .,n. r 4tl,j ^7r"
„ Uti*'', w^ uribated , „,«„„,! ,.-,..-.,, f!., m'rf
,,a7-v N!"4 ",f'"  Ut*) and Wa    rw,,,|ir ,fi(! hiV
wrt bi -*t i ,i
^BottiM1*** nl  *a«  -  uU   '.., !h.   .ts,?  fh,. ^f
nmrtwtm^l pmi dn! | - m.^, ,„ ||  ,,,,,.,,',,.,„
BfaHureri tArxsnth i>p*xt**m\ hi :',.  f«,n M   ^ i„»
tame«i (iowa 1^ :*,  li-fMature   n \ «-,,rn
, ****** "' !l- **   '   Iii    * •   i   Hrf'ni ..I..P!
••"' -"•*»««  *  «   P«rrmai  oi \ u.„(iW UUUng sml
',f*,n f °»J*«)  M   rbajmni,   iml ih- ,..».«,„,. „
,<*,,!lSi »l the Imreau f,,r \*%*f\
V' T,r?*  N,^'"'»' Rngim \N- rkn \r,,\ ** •
Smith   UrnUiil WKghl   li  C   *m*tl   W,,,,^*
/'l-rlu.l.M    > .,  hf(ki    v,(llin>.„,    ||fbW
Jtrtafii   idm IKnfwafl  Catmaiati It .* Vo   Ud   *'
•>•--<   ^>.Mr,nnN.lf,«'„    ,..,,     ,.,ut! Mt|ppfe.
nuijih\ a i i.h,- , ih  s  i ii       i.   *. *
u,r   i      i   ,     . Hammill   MorriwMt Htrel A
■    "    Htm ,   \,„..,,.,.| ,,„,„.„ „j ,,  ,.   ,M
!   I,''   ,",'",'"*'"*'""""•■'■' '*'*l   •' «  Orlftl'
, ',     /. '" ,  '* M:,rk„   Y ,, |W, n.„ ,
„\M,N; ","••' -MW.M j r m
'"'i   >lrho«Mif,     {,      ii    ii.,.
I' v :..,!,,!„„!' *' '"'•   ' v'"'•• ■*
rvrtsmu. wwmJTSw moouct.on in thc
-*iwHad, «,n,i I
Advantage Stressed.
Thc advantage of giving i>r«'f»*r«-iM-f to liritis!) c,,].
uinbia farm produce was stressed by the bureau, and
widely advertised during V.f*b Mr Milledge Mid that
the policy was beginning to show effect by marked <l«'"
erease in rhe importation of competitive farm produce,
Strenuous efforts were mad,- to remedy certain <*,,n«ii.
"* »m la aroetJ«n ****e'***i lhal * traui m
■*■  l-»tntH m,  .,  ,    ""n""»«"i  la  Ike   l ,,m,,|  Kin«s|oti
,f"^'-' about nTMMMM''"",h,t ,hAt '" "::< ***** W
'""'"  'run.   t|„.  ,*„,„,,   K,,
',,,• Cetadiaa I naaa . K. ?v.r ,M%#" ■i'iwtm«i -*«rnt» t
,nlofl Caaaem n<    i,',.  r.. ,Um,*'»n- <>ourto aad t)e
!,,ur,r"" iiavim r„.:,.:'yjj Vanewtm   tiu. n„„ -um i •biliary, 1927.
Cordon ltul;t) ol lluinn Like, Iiiot Mild Mn hardware bum
jjllsH   tO   LoW«  k   AflllOWII
The general store ot J. 11 i:nsltmond at Hope, has been
Mir ti I oul.
Hun lur k Compan) bave • om,n»-need ii grocc.-y buxincM
Nrw \VoKimln»t«*r.
Kdward* & Walnh have miccecdcd J, A. Mctirath In Ihe
•pontei tlonery bu >* I ii CM! In Vancou v< r
li. McGregor, groeer, Vancouver, bun mbi Mn innim-**
lo iihhop a Kant
T. li. a I., Sufihiiaii have sold out their grocery buttim***
it Abbolsford to J. H. Daly, of Count) Line.
I.)nn llroth'-r». Hull)burn, have Hold lhe;r grocery bust
pen* to Hooper & Hon.
Sin iiiinn ft Hon have commenced a kuii business In Prince
II. \V Abraham h«o« nold out hi* butchc,- busine*** in Van
Hook Humm'II   Limits-*!   havs discontinued  business   (men's
furnishing*),   Vac.*00Ver,   <ttnl ha* been disposed or.
Hall Heal \jor** Co. I.ld. Vancouver, are applying for
| tumps- or  mum   lo  Dall'w Ltd
ll it reported that A. H. Iladdud Ltd. an- moving their
slock of silks, hoaiery. Ac, to I'oaell lllv,r
Tin* Owl limit io. Ltd. aie opening a new branch at the
i ■<!im of Granvtlle and llobiMin .Street*, Vancouver.   •
Seme tJartin nts. Limited, have taken over the mock of the
Royal Cloak 0 Suit Company, Vancouver.
<! H llrandon ha* moored in the grocery business al 40K
Hoporlor Hire. i. Vlcto. la. having purchaned Ihe mode of
Kineih Mclean
W (I Morrison ha* nold litis general more al Cilen Valley
in K   Uti lary
li I* understood ihat Harpers Limited. Powell Hiver, have
old out tlnir menu furnishing* mock.
VV. VV. W.athall. lormerl) o|H-ratlng a stationery store at
I'riiu-i' Rupert, han assigned; C, C. M, T. A   Limited are cuh-
'renders have been advertised Tor the purchase of stock
of M. Roger (men's and women's furnishings, etc.), Revelstoke.
M. \V. Craig haa commenced a grocery business In Vancouver.
It. N. liar, (man la reported to have sold out his grocery
biMlm-xH In Vancouver.
Jamas Lamb r han sold his confectionery business in Van*
toil ver lo Her i Hmith.
Richard Moore, operating a dry-goods business In Van-
eouver Is reitorted to be offering compromise.
The Royal Hank of Canadi has opened a branch at Hast-
iiu-'M and Nanaimo .Streets.
It is reported that the assets of the Sterling Candy Company bave been sold lo the National Biscuit Company Ltd.
c. c. Ml A. have been appointed trustees for Isaac
Uoliiuin (me i'm rurnlahlngM), Vancouver.
Slofieberg & Company have comemnced a grocery and
moats busim hm at Yahk.
Hall & Co., have dlscintinued their drug business In Victoria.
Junction Drug store (Wm. It Shepperd) has discontinued
lnHlm-Hs in Victoria.
New Concentrated Soap Distributed by Royal Crown
Soaps Limited Finding Ready Sales with B. 0.
During tbe past several months tliere has been keen
competition between makers of soap flakes and soap
chips mo generally used by the modern housewife, and it
is interesting to note thnt a product of this description,
made in the province, is in tho ring ready to meet all
••Jiff," the chip soap now being distributed by the
Royal Crown Soaps Limited, differs somewhat from
other well known makes in that through high-powered
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Jiff Float whieh received High commendation in Vancouvei 24
IIM     BE
ursttt.   t-'tv/u
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Mttamwaoii wl! isoisture i* tain !i in i   " •
hcdfofi ^oeetMiug into thi finiahed *t*t<
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t*.r\ M-Ilmir ippesl ol baud -p*i*d«**J ' ' ' '''* ''"
ftjvm ar* \,h*l.int tiutl fl" content* eetttallj 'I" I"
*ath m t r\i\ " snd till Um <»"*! ****foi "**«*
piait* of eulinary eh salineas
Kranrrtii fr-oai Vaneouvi i '•*■ leading itnw ' ■> eateMMdi
■mrtsatai thai "-Jiff"iss i'er) satiafaetorj mod
fe| it baadk
Wktrhitiv the «lr*;ttii;i al lln-  e.»imter, Wt h» M ottf
urea*!**.—for a moment.
Ti><- store vnstor—a shopper   bad, in sn offensive
manner, disagreed with tin- salesman's statement fta*
must, tin ad'J-d with acidity, commit ion ns of men
psyeriaiec md intelligence,
Bar sttsner was insulting   no leas   The salesman
tboogfe feeling the words- the floodim*; eolor in his
laet ritaned that--politely showed th-   way to UM
om* uusmed it, and with a Bslghtj good makeshift of
t  mwsmwt*  ilJV;?e<l   the  lady   to  call   SgatO
Tie-y utm*t sake a "lour mai like (hai of m-'
endhMnel a salaKRan at Um nexl counter
Tii*-* per maud equation hen- shown in this rton
iitjiyteciiiir. w one which, eventually, every retail sales
mat mrni fight out with himself snd win, if he is
*'i> tsswtsm greatest personal prepress Subjected to
*b* MRgatae attack of a euskmer, human reartion i-
iM ******* m even-one; to make smiwer or, si (east
tavern, st see* « ****** otWm !**»*) o*W*Wr%m.   I   \**s**mj*
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II *,v   **.;('r*^^«1   *mt W **»***■     fen  * I m»
reed k «*l-«i»ajr(«lBi|i tmst m put *%%*** fumru •  'un
as *t*u pr-rotii   -b*  r^mlmtwf %» llhwmm   ).m**.f my*-.
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with lib   oo' '".-■»f* r namtttwottre t* tlsr 4m-t  js*»-i   * *l **
««ji:l|»*,  e»*U**1*-%*<a***i**   •*•»   fa,fv"«'*l
>«»<-h *r» imailffi »t*g*,mi|wJir« «rf iImt aW pps*< ml
alsray* b sh*- •»*■** pMstR.ta«m. **»!«**» -Istt-r* «.*,; *r: -
meet    Ihsayi emni » * ^y**? * Kaa..^-"",   T,fe* *   mi?
be trifling whj«e*l*©-n»" tnflafeg **» dhe •mifft|«S *■<***&
Humilitv    •Cfe  ** ■*   rm*#i$mr*t,   *m   *.%**■■   «>»*"'**."*•*• -   i"
I mi* nf r***** I wil<***%*ur»    TW *"«•? fffflfe**-^ i» •■ »■
th*- -talr-ifttsn to % m**"tut**
IU a *gi*i»\ wr*af?*   r-ria**^*!^ * **■** ** t.%0 •■■ .- * **v •*
sf**n*r>»u»  «»rt»-.f   •.pn?   ifc.tii*l(#nraf*,i     l*«a   WW I   *»'
fe*f    ^moag law  riet-mm  fetarndbfrji   j» *•«.**"«  ."  •■
;i    hutllMr    Jllae*        t  tSmwmUte^-***Mt     'm^am*^*'     -h*    l       *
triumph alms-t*   e *H* #»*«!   t*Wi*f «t,i**iaB»*t* *r ».".**>**
Feature Interialte For Quick Turnover
Toilet TlsMnsellHljuicklv,„, 1|(js,
M mm ysmt customers qmmUly a |uftl|7*
ttt kaest eoot   Kach Interlnk, h,|| aontfll,   700
KlH.rU of soft. Ibtot-beut paper
Ml   al«ayr»   y**^»   a   i*
«"'"»"" of pmAt beeatmr n oa*% e^y^hfft af
» Mainlanl price- ll* „ ^
^ **teri«lte Tissue Mills Cbc
M Umrmity Avenue ilttSt*
Tortmto2,Ont M      Mills:
Merriton, OnUrlo ' ^        . m^
..!■.    m february, 1927,
Spring Fashions
Tailor-made Costumes Again in Vogue—Straight Lines Will
—Mannish Stml-oporting Costumes Witb Knee-length Skirt
The Spring of 1D27 will se,- the tailor made suit di*
finitely return to favor Fashion does not change over
night iim it* sometimes supposed For example, the indications have been very clear for nearly a year that
the two piece suit wan Inning Its appeal and being replaced by the tailor-made.
Fashion as regards a major garment i.s created triad-
tially. A fact in support of thia is that the wardrobe
of the well dressed woman who must have something
different has included a tailor-made suit since the
early spring of Hl'Jli, ami there is no garment which will
ho perfectly fit into the picture of today,
The neat figure, the straight Hue, shingled hair,
abort skirt, and Hylit stockings all of which arc accept,,! as correct at the moment, will make a perfect
setting for tbe rather severe tailor-made suit.
The ehange iu fashion will lie welcomed by both the
pubUe ami ladies' outfitters, From the retailer's point
of view the suit is thc creator of business in many
other departments.
The spring of 1027 will be n critical period for both
tin- manufacturer and distributor to the public of
nndy for-Hcrvire suits, because thc largo percentage nf
v.. ii dressed women believe that the suit tlu-y require
ean lie produced only by the bespoke tailor, and they
hav,   in their minds Ihe "cut."
While admitting that perfect cut is essential, the
mosl important point to the majority of experts is
tailoring Good < r bad tailoring will make or mar si
Hitmtcut, mid it is this nil-important point that lias been
fully realised by the leading manufacturers; the suits
of today are the work of the highest skilled craftsmen
that can be obtained who build up their garments,
glided by the experience of years to a highly organ-
i/ed system
Agfllll, iu the quality of materials, the past is left
fin behind, Mid it is perhaps, in this direction that the
greatest st tides have been made. All the best materials suitable for tbe tailor made will be very prominent
this spring
There will be im very noticeable change in line,
which will be straight as in tbe previous season, showing a very slight depression at the waist. An effort is
being made to introduce the pouehhnek effect into
dressier garments, but there is no indication tbat the
line will be broken for some considerable time.
lu all cases coats ami skirts will be short. The
most popular styles will be distinctly mannish, varied
by patch, nnd fancy pockets and tbe introduction of
neat half belts in front. There appars a eei.Ain leaning toward the short double-breasted jacket.
Materials for spring will not differ much in texture,
and the most popular for tailor-mades will be those in
VOgUC IftSl season, and two-color effects will be greatly
Prevail With Pouch Back Introduced for  Formal Occasona
for Day-wtar—Small Hat Continues Popular with Tendency to
cxplointed. Self color or plain mixtures will be used
for the coat, while tbe same material but in check or
stripe designs in eolors to tone, will be used for the
skirt, and for decorative purposes on thc coat.
Day Clothes to bs 8emi-Sporting.
The tendency towards serviceable elothes of thc
semi-sporta type for day wear cannot be too strongly
stressed. Coats will be usually hip-length and cut on
the same lines as a mans'. There may be a link fastening, or they may lie double-breasted with two buttons or again some coats may have five butttons, or
more to fasten.
.Skirts will be slim and just over the knees. Pleats
will continue. The wrap skirt will appear again, but
pleats will be introduced also.
Pockets, real or imitation, may appear lengthwise
at each side of the skirt or again, there may be two-
small slit pockets in front. Among the most favored
colors are beige and fawn tones, rubric and blue.
Moire is used a great deal, and will continue for
early spring, and also there is much velvet to be seen.
Cfcpo materials too, are favored.
Never have flowers been so much worn. Some years
since these were the most favored adornment for hats,
but nowadays they are worn anywhere but on the hat.
They appear on tbe corsage, the skirt, thc ceinturc.
at the neek opening, on the wrist, on thc shoulder,
under tbe chin, at the top of the collar, or round the
hem of thc skirt. Flowers also fashioned into necklaces, nnd bracelets are even seen around the-ankle.
Chamois is largely taking the place of fur as a lining f. r gloves. Apart from the somewhat clumsy ap*
pea ranee, many women have objected to fur as a lining
on account of its tendency to over-beat the hands.
Gloves lined witb chamois arc fashioned so that they
are really not much thicker to handle than unlincd
gloves. Capo, mocha, antelope and gazelle are now
lined with chamois.
Fashionable hats for spring will be bangkoks, balli-
buntals, hemps and plain vises*. Knitted viscas will
be more or less popular for the early part of the spring
There is a tendency toward wider brims, dro >ped
in front, but turned up at thc buck. Crowns will continue high with folds and pleats, and beret effects will
again appear. Dome and sectional crowns arc again
appearing, and there are also bulbous crowns.
There is a great deal of hand work on the hats,
reminiscent of the days when crewel work wns the
craze. Another revival, and one more or less new for 26
ms", (vitMiuA -MAimr* vision
Fc brim      [m
hats is faggot stitching forming ■ bswj ';""»'[ Jj
cheuMe arc further novel trimmings.    I I   »•'!     .
the floral trimmings are in taffe-n   Haiicn.,1 i .1.
decorations,, adorning the side ol 1 hai sre often ...
crepe de chine ,.
For the early spring hats are uut ver) largt  Small
droopy brims cut away at the back will ]*J*«m}*™>
popular.  The vagabond brim in faille, tsffets and fell
hats 'is also in favor.
Some of the brims arc scalloped, featuring hand
work, while others have finely Btltehed brims Ijoney.
combing has been revived also, ami appears on brtius,
Undcrlinings play a very important part, also bown and
ends, the bows being frequently across the bsek, with
hanging ends, and a rather quaint effect in given by a
bow being upright.
Thc Ontario Clothiers branch of tin* Retail Merchants' Association have gone on record as being strum
uoiisly opposed to the Sales Tax. and representations
nre to be made to the Federal Government to have this
much maligned form of taxation removed.
The general (pinion expressed is that the tax is
detrimental t° b^abm** and i's removal will ensure tIn-
public buying more clothes, which will not only be bene*
fieial to Canadian consumers hut to the great Canad*
ian wearing apparel industry.
Retailers are a unit in desiring the tax rem ived,
but there are some who believe that gradual abolish
ment would be preferable. These latter agree that im
mediate removal will mean a depreciation of the retail
ers' stoeks; goods in stock have the tax, -I1;, per cent
paid on them, and this amount must he written off; if
the removal was gradual one such loss may I..; spread
over a number 01 .seasons.
Such content'! n is correct on the face of it, but in
all haberdashery lines the removal of the tax will only
mean that bel.er values can he secured for the price
paid. Where priees are established they will prevail.
the change will be in new lines, and the public will
get better value for their money.
In clothing, retailers will not be forced to reduce
[ices on goods they have iu stock on account of the
mvnl of the sales tax.
If goods are saleable tin; merchant gets his price
including the tax paid on them; if they are not saleable
--no matter what happens in regard the tax* he would
have to dispose of them at a priee that mav show an
actual loss.
Thc arguments favoring the total abolishment of tin
tax on wearing apparel are those which will no st
strongly impress the government, and it is ueeeasary
that when representations arc made in reference to tin-
tax, the entire trade, both retail and wholesale shwuld
be behind these representations, backing them up and
bringing the whole weight of their influence to bear
upon the question.
•Some of the patterns In your magSSioe advertisements
seem particularly good for neckwear," writes a v ,11 i,„«i
Arm of necktie manufacturers to a linoleum producer «2U
we reproduce these patterns-if we instruct our mL.2 y
to^entlon lhat they are ogolusivo &g2 Tj*aTSm*
Every Man Needs a
These new jacket* are W»e correct thing far Sparta
wtar.-rcr every men-tor tvtry aeeee*. $ptou4*t
tar skiing, skating, eneweheemg. fee hunting. *****
lag, beatmg, far gtlf and practically tttry tllite -Art-
doer purpose,
Made of soft, double Sniahod clots whig* leeka and
wtera Uko chamoie, theae Jacket* dt aat sSHafc or
•ost lhair shape in the wash Wrist tan* art Pea-
man's atactic wool ribbing.
Mad* in Ught or dark gray, ehamtla, dork taa and
reindeer brown. Alee m Mackinaw eloth eheehe la
a variety of colore.
TO: Roek M|IN| ft*111 *
^^ Oletrlbwtart
*• A, SIMS, us Homer Strttt, Vancouver, ft. C NIK   KKTAILKR
at^ qigurcddesignf
The unprecedented demand for "Wacosilke"
has brought a signal advantage to every
dealer. It has enabled him to show this
exquisite silken-soft fabric in an ever-
widening variety of shades and colours.
Each month adds new tints and beautifully figured designs. In the present comprehensive showing are included suitable
numbers of "Wacosilke" for Lingerie,
Negligee and Pyjamas, for Afternoon
Dresses and Party Frocks, for Children's
Dresses and Underwear.
"Wacosilke" is not affected by moisture.
Perspiration cannot harm it. Anything
and everything made of "Wacosilke" will
keep its shape and colour, no matter how
often washed.
It is a satisfaction to recommend a fabric
like "Wacosilke" that can be retailed at a
good profit for MUCH LESS per yard than
pure silk.
Advertising to Help you
Attractively    illustrated    advertise
ments in the magazine* and rotogravure sections of the big dailies, will
help   you   to   establish   new   sales
records in your "Piece Goods" Section.
Your jobber will gladly supply you
with samples of the "Wacosilke" line
— plain and figured.
'  iA combination of the finest WABASSO
I   M*.
Manufactured solely by
The Wabasso Cotton Company. Limited,   -   Three Rivers, P.Q.
"C*lano*t* is th* rag**t*r*d trad* mark in Canada o/ Canadian Calunaea, Umitad." M
HKITIMI  COLl'MSM    \l«isr\   M K«»S
Good as Gold
™*9!*i***? *•■
as S
™mg an 9ded
■*fisa *asS ^*tts_s
<■ - ■ 1SK1 rirr*■■*■*• <*.». >■»  „
Now, every ttore in r
THING re,^-?,^ *» t*>y OrnssA the W*-. .«-.
«™ «n Cotton,of , qurftJ^J^f *"*« «VtRY-
rf *e great moZ W.^W^ti^««*^c,--fa, *.__.__
'00.000 S^tt*^^
j       ^-^VABsssocomn
-tire ^
Tta*Sh»B*,p.Q, February. 1.127
liltlTisn COLUMBIA-
As mow nn indications of improvement become ap-
parent in one brsnch of the textile industry the s-gnnl
is given fur oilier lections to fly distress flags, At
present it ia the silk ami rayon Industries thai are
feeling the offsets of over-production ami feeing the
proapeet of ititi-imitini competition. These interests
appear to have one grest advantage in pursuing their
tff<:rta to mast ami overcome the unfavorable situa**
tMin whieh confronts them thai the woollen ami eotton
manufacturer* lacked. Tiny an- apparently eager to
agree upon some plan .if joint anion timt will restrain
ami regulate tlnir operations ami prevent the severe
losses that esei*t«i productive capacity under competition always bring-* io ii* wake, It U inid, for instance,
that the chief Ktiropcan rayon interests arc planning to
form an international entente, while leading manufac*
nircm of broad silk* sre reported to be devising a
merger intended to "rationalise" tit* ir induslrin) < per
ation*. to um* a imieh overworked German term.
I«nnjr, hard experience ba** at hs\ taught the lesson
that Industrie* eannot in these days of constantly shift-
mi; and capricious demand, in times of economic un*
tdtainty marked by kftleidoad pic changes in tin
trend ami volume of world trade, afford to await the
Muni of receding tides of prosperity. There is nothing startling altoui the procedure except that it
signali<tr<» extension of modem methods-of international
eompelitive control lo the textile field, which has not
in thc pawl lieen n very fertile forcing ground for sue*
cessful combination*
Kerr ui new* from China is sotticwhst disquieting to
importers of carpel wools Tin* Chinese an* evidently
thinking of driving all foreigners < tit of China, according to ail reports, ami although the attempt my he
futile the minor will undoubtedly have an effect upon
foreign conditions, particularly the wool business there.
However, there i* sufficient wool from other sources to supply Deeds of lhe esrpCl trade, whieh at present
are fnr Mow nonnal, due to Isck ot husim ss he tm
done hy ear pet manufacturer*.
Some neek wear men arc of the opinion that by the
time sprinu get* well under way. stripes will have as
big a yogas ft* they had last year, ami they are making
preparations accordingly Figured patterns have not
hee„ Miffieiently popular to encourage neckwear men
to continue featuring them for spring, so they have returned to the stripes, which are now popularly designated aa the savioii* of the neckwear busncss. in
Mripes, simpler effecta will be nhown; the big van. ty I
colora that waa shown in these lies gives place to two
and three eolor condonations with wider stripes ami
eolor* more hariiionixiug.
, As no one line of neckwear or character oi pattern
has been outstanding during lhe pent few months, ami
there ore few Indies tic ns that the public will hsve a
decided preference for any one class ot goods, neckwear men are showing a wide variety, they have something of everything, and thc only common Utnsttr.
istic it has. i* the patterns arc on tho whole neater than
was the case a year ago, and that the colors continue
bright. This ia something that was to be expected.
Some pretty wild neckwear was shown during 1926,
and while it sold fairly well it was the more restrained
numbers that sold best. Men like bright color in their
neek wear -that ha* been definitely established—and
some of them like it pretty raw, but a great many men
act on the principle of observing what is the loudest
neckwear they see. and then keeping several tones
under these but there is no question that the bright
cob rs are what is wanted, and any movement towards epiieter shades will not meet with very mueh
Bright Colors to Continue.
We can expect to see blight colored neckwear continue until something resembling a social revolution or
curs, and with increased prosperity it will be possible
to indulge in a fancy for bright colors, and at the
same time obtain neckwear in which the bright colors
are blended and harmonised in a manner that will
make them acceptable to the most exacting taste. Neckwear that is offensive in the brightness of its colors is
practically always cheap neckwear. The same colors
ean lie used in good qualities and very excellent result*
obtained .
Humor* have beeo revived In local rayon and financial!
circle**, bui or a much more definite character than heretofore,
that a working arrangement haa been decided on between
Court ail Ill's, Hrlta ns hunting rayon producer, and Snla Viscose, tlie largest rayon firm in Italy
While ihe report la still unconfirmed, there la excellent
authority for atallna that a public announcement to that effeet
will be made shortly The new arrangement will not necessitate new capital, but If it eventuates will carry world-wide
importance to rayon manufacturer*, aa Courtauld'a control*
the Ameriean Viscose Company and already haa a definite ar
ranitemeni with Ihe Glansatoff interests which control about
7f. per rent, of the fibre output lo Germany,
The wool industry in Canada has Increased not only In
production, but in quality, according to the Canadian Cooperative Wool Growers of Ihe Dominion.
The wool clip of the past aeaaon haa been about 11,000000
IMiunds aa compared with 10,090.000 pounds In ISSg Tbla la
only wool as romoved from the mature breeding aheep and
doas not Include any lamb's or pulled wool. |
According lo (he aame authority, the wool haa been removed in good condition and there la eve.y Indication that a
(superior product Is coming from the producers In thia couniry,
This Is In marked contrast to the aituation a f«w years
•.ko, when wool produced In Canada waa offered for aale In
rueh unsatisfactory state that even Canadian manufacturers
regarded the domestic product with Indifference.
In considerable measure the revolution la due to the Introduction or government grading and In systematic marketing
effected recently.
iContinued from page 7)
Konl is recognised as about thc reheat man in the
world, but when he attacks the hand that haa been contributing so largely to the accumulation of his wealth,
he must OXpeot resentment. His car producthn has
already declined 25 per eent. due to competition, is 'Is
stated, and with the grocers and their friends tn his
trail he is apt to realise that he is on the wrong track.
A fight of this kind ia unfortunate and should never
have taken place—"Interstate flroeer." vm
Til i;   RETi I LER
BRITISH Ot>Ut*MBM    vUikiit \   Tl 'RON
"No Rip, no Tsar   You got tho Wear''
and MITTS,
Leather Vests, Coats, etc.
SM01 OOlf (■ UL
OranviUe and 64th
Vsncouver, B C.
UjmberJack Shirts
Large Variety Fancy Plaids in Soft Wool
Flannels, snd Heavy Mackinaw* for
Immediate Delivery.
Made by
Mackay Smith, Hair & Co., limited
Wholesale Dry Goods, Men's Furnishings
::kxxxmxxx k xxx x x a xx
x auMttn
Wear and
Contort of
1 la ry.
Ihoe Manufacturers Make Application For
Higher Duties on Footwear
he shoe manufacturers of Canada has filed an
(cation at Ottawa demanding Increased protection
hi Loth American and Briliidi competition for tin*
and shoe Industry. The memorial presented l»y the
•ialion asks for two radical steps in regard to the
iff against United States' products, Kirst it urges
t the Customs Aet be revised to provide that the
e of Imported footwear for duly purposes shall
he loss than (lie eost of production of similar goods
he principal msrkets of the country of oxpor! plus
ssonsble pndlt."
This means that the value <>f American boots and
s  for duty  purposes should  he ealetilated oil  the
h of the eost of prodtietioti of similar goods iu Can-
Secondly, the memoHslsts make the request that
e present limits Hon of the dumping duty to 15 per
t ad valorem be repealed in order tu provide a mole
leetivQ deterrent to undervaluation."
In regard to licit ish products two demands are also
ide; that the Hntish preferential rate should he in-
rased from I"';, to $5 p,r eent. and that slipper
ith of eamel hair, wool and e< tton win u imported by
iiiufaeiurers of slip|H t**. exclusively for use iu the
inu faet ure of sueh articles in their own factories
••uld be admitted free.
lu its application the association takes the -jround
ry emphatically that the granting of its demands
uild not mean any Increase in prices but would mere-
make it possible for many Canadian plants to oper-
r more economically owing to the lamer scale of pro-
id ion which would follow and it contends that local
inpet it ion will ensure that the benefits of any savings
feeted will Im- passed on lo the consumer in the form
lower pricea. It makes special complaint of the
rarity of British competition and assorts that British
iiiufaeturerH are cutting into the unite limited local
irkei for certain kinds of footwear to such a degree
nt Canadian manufacturers engaged in these lines
d difficulty in continuing in business.
Largs Imports from United States.
In regard to American imports il in churned that a
-gc overproduction iu the boot and shoe factories of
i* United Stales has created such a aituation that
die American products can invade Canada there is
prospSCt of Canadian Manufacturers being able to
mpclc in the American markel except iu a few lines
specialties Mich as hockey shoes; it is also alleged
nt even in respect of the these lines the customs an-
nil ies of the United States find ways and means by
milliatratiVO regulations and oilier devices of keep*
I down ('anadian exports to a very limited volume,
lain, export trade to Europe is hampered by the ex*
siige aituation and the low wage scales prevailing in
my countries and the result is that Canadian manu*
i-tun-ra miiat depend almost solely on tlnir domestic
irket; in the twelve months ended October 81, 1936,
« export of Canadian boots and shoes only attained
value of |jt76,080, which is about one-ninth of the
lue of the imports during this period, So the argu-
•nt is msde that the suggested tariff changes are im*
rstive because thc Canadian boot and shoe industry
being dependent almost entirely upon tin; home market,
needs a fairer share of it if it ia to be provided with
a volume of business sufficient to permit its economical operation.
An outcome of the amalgamation, early last season, of live of Canada's leading biscuit and candy
manufacturers, and the formation of the Canada Biscuit Company, ia tho recent appointment of Chas. A.
Tinsman to Ihe position of manager for British Columbia for this large merger.
The firme above alluded to are: the McCormick Mfg.
Co. Ltd.. London. Ontario; M< ntreal Biscuit Company,
Montreal;  Pauln-Chairfbers, Ltd., Winnipeg; J. A.
Stiffens Calmer
Chat. A. Timman
Marvin Co. Ltd.. Moucton, N.B.; the North-West Mill
and Keed Company, and North-West Biscuit Company,
I'M in on ton.
Mr. Tinsman, prior to his association with the last-
mentioned lirm, of which he waa one of the organizers
iu 19LI, has been closely identilled with the biscuit
business for more than a score of years.
He came to Vancouver in 1919 as manager of the
Vancouver office of the Northwest Biscuit Company,
and since that time has been particularly active in popularizing the well-known "Som-Mor" biscuit in thia
Mr. Tinsman will be assisted in Vancouver by L.
(1. West, who for thc past six years has been managing
the affairs of thc North-West Company in Victoria
Mr. Tinsman is a member of the Vancouver Board of
Trade, and Kiwanis Club, and although a keen sportsman, states that he has to work for a living—meaning
presumably that outdoor pastimes do not play too large
a part in his dally round of activity. 32
Til K    li I-TA i LEB
g I i.   ■-
i i
mMMknu-nuotax a<xm a a x aa a x a a x a a a x x x x x t, * xixx**cx3anacir
—■■—  ■ ""■■■**» *■*««*/
Appointment of ProvincirJ Secretary-Intensive Membenhip Camaaiira UuAur Www   iw  i«      .
ed to Deal With Branch and Trnde Section Activities- Widn ttl^t J^SSST a^81
Provincial Convent, n Scheduled for Mar      ^^ Flaaasd-Anaoal
.llhmigh hn affiliation with ih.  MM V  ,
wt period Mr Dallas has proved hnwlf k* ,
^tbereqnlreaifataof las poailkm |0 whkl
N«led, r.sluing thai  *rnir, ,„ lhr mmh
■n« a lithe paramount »-«*»„ f r ,hr iUt,rt(
<i sil Jcrrhania' Asaadsites, aJU| ii u i« th.    ^
»«*»   «fihu«.r.,rrih.l||r Dafhs hia «J*trr»  Li-
•■ppiV  nuit%«'lf
222 2 2"""x""" "*"•"• ■' '""•'■■'
 nmi-Wfil ii«i..r.|,»,..|(
"»« -Hi*.,.,.,, la «»eMlM watt b th. .
The January meeHng of fli<* lir*ti^h Cohtmbts Hoard
Iletail Merchants' Association was of unusual Interest
In addition to the Provincial Executive, represents*
live Daryl Kent of the Dominion Executive Council,
officers from the vari us branches, snd chairmen »i
the Trade Sections, attended th'is gathering, where
niatlcrs affecting the whole fabric of provincial and
branch administration were freely diseussed
/%*v I
__^_^^^^^^^^^^____,^^^^^__ omtSJrOt
e"" fcm* Pt**moo tamtml a. H, a
' **n»Ha, htve ■„.,.
***** H.rKM„, ,„„„„„ prfii()tni  n  ^   ^
Swioe i<> the moi .&.•,.,,,.,,
»c»lo, and ih tabllBhm.   ,r       ,'r" ->"'i"«h,„si,..
«o» work, and a re-alimS ,     "   ""'' Tf"'*' «"*•■
""• bwnohea waa defi U|!on      MtWU" "f i"'*''
Mr. OrJST18eC"tory APr,""«d 1  	
rwaha. i*,o„ bh^^'t,.';;;;.^;*!""" :«■> and, i,„i(   b. «;„;,;,;:;;:'."""'"",''"" «*. »•••' '•■•■ "*• •*
«*s?iiS v-«-ttt  " M sr - *	
«m «m to ,hiK;:;;: -r - r, .,:;;.* »«, d,^
flowing h?.8:.;:,:;;;; °i ?r*'». >»■ i ,  ftS-SSi "■ r^1"*»««-- *** •*■•
"I "tat-M, wh-.ro ho " 1 *" '    ,""tr"lil"-' lo tho   *   . ""•,""1"      '             r ,""",'"''>l«« UNtUtll fnr
"»«Aar of y«,M,     P,"n"t"'1 *■ Publicity work r„   '
"• coming to
luMm,,,,    • ' ""'••' ouistanding aceounta
An tneoms T«« ii
,i"".1'"- to .hnl »m.7"2!'n':M-«-"»•»'»«i->-*«i om
 ar i„ -j,., "..,,,* ,™r'""*"^ «*o in ibo l„,«l ..I
1 **U*mx\ whorl, I',',""*""""1 '««' y»r. ha.
■"s"""" In tt. m, I ''r""**"'-*"* Un..-. ,„„,„.,
'"If '"" '»« wJTff 7"'Pll<al«l nrohloo,  ,
and |,.fk ,,„' ,    Tn* foo for
" rolnrn. |„ 420 ,.nHH
pticaiad proldem  if
thht «rrviee »•. |
lost* tm time in l
<*iflc Huilding, Van. Iiary. 1112,
[where government requirements arc prepared on-
It he supervision of u. W. Thompson, D.C.M., man-
|g director of the Income Tax .Specialists, Limited.
ll dates sel for returns are:    Provincial Uovcrii-
ft, March :il; Federal Government, April:«).
i mon ir those attending tin- meeting were the follow
|:   .1. T. WUoox, Kamloops; J. F. Seolt, Cranbrook;
»ra. Harvey, Murphy ami If. Wilaon. Nanaimo; A
McDonald. Ross Smith, .Messrs. Kerr. Jaoobson &
blips. New Westminster.
|The Dominion Hoard was represented hy Daryl
it. Vancouver, lift li vice-president. Trade section
irmen included George Jackson, butchers' section;
ink Willis, gasoline division; A. It. Higgius, auto*
live section; A. T. B rid gum n, photographic sections
■jcra present Included .lames Harkness, provincial
wident; 4. M. Watson, president of Vancouver
Huh; Chris Slater, provincial chairman of the but-
pt*?** section; A. Fraser. representing the B.C, Tire
limittee; II   W   Sehliell, assistant  to the president
Midwestern Mutual Fire Association; Ci, Hougham,
rretary Alberta board; W. Stuart, secretary, New
I minster; Messrs. W. Allison. W. 0. Robbins W.
pie representing the KroeerV section, and Cyril Dal*
, new-appointed provincial seerctary.
After a brief discussion,  it  was decided that  the
viucial convent Ion should be held earlier in the sea*
Hi. and it will therefore be held in May or dune this
Independent Service Station Owners
The monthly meeting of tin- independent Service
ation Owners Division of the It. M, A. was held on
mlnesday, February 2nd Mr. -Frank Willis in the
Messrs. Purcell and Higuin*. the delegates to the
aeille Coast Convention of lhe Independent Service
lotion Owners of the Paeitie Coast, gave a detailed
{sport of Ihe proceedings of lhat convention.    As the
pies of the various resolutions passed at the coiiveu-
ion had not yet been received by the seerctary, discus-
ion of the matter was left over until the annual meet
The .Seerctary reported that the ball given in honor
f lhe visiting delegates to Vancouver had been a tin-
ueial SU000SS-,
He waa instructed to convey the thanks of lhe .Sec-
ion to the various companies who supported (his fuiic-
ion, both by their presence and financial help.
Automotive 8ection.
The monthly general meeting of the Automotive
Section was held on February 2nd, Mr. A. K. Higgins
in the chair.
It waa decided to arrange a meeting at an early
dale with the representatives of lhe rubber compnnies
to discuaa several matters of interest to the trade.
The Secretary reported that at thc request of the
rubber manufacturers he had sent out circulars to all
firms on the commercial account list re<|ucsting ♦hem
on no aeount to purehase tires for employees or friends.
as this was a breach of the agreement between the rubber manufacturera and this association, nnd this facility
was only for company cars.
Arrangements were made for a joint annual meet*
ing of the Automotive Section and the Independent
Service Station Owners Division, to be held on March
This meeting will take the form of a smoker, and
will be held in the rooms of the Liberal Association,
and will commence at H p.m. There will be a musical
entertainment, also speeches by prominent men inter*
csted in the automotive trade.
A committee of arrangements, Messrs. Higgins, Wil*
lis and Pcnrice and Secretary Dallas, was appointed.
Nomination committees were appointed for both the
Automotive Section and the Oasoline Division, and
these committees will bring in their reports ou the
night of the meeting,
It was decided to extend 'invitations to all managers of oil companies and manufacturers connected
with the trade.
Butchers' Section.
The monthly meeting of the Hutchcra* Section wna
held on Thursday, February 3rd, in the Hoard room, ln
the absence of the chairman. Mr. K. F. Parker, 1st
vice president, took the chair. A discussion took place
regarding the early closing of the butcher shops in
s.nnh Vancouver, It was decided to draw up n petition for presentation to the municipal council. (Thia
petition at the time of going to press had been signed
by every butcher in South Vancouver).
It was decided to hold the annual meeting of the
section on Monday, February 28th. This will take the
form of a dinner at the Orosveiior Hotel.
A nomination committee was appointed to bring iu
a slide of officers.
Several matters Of routine were dealt with including discussion of the new collection department contemplated by the executive of the Vancouver branch
.is a new serviee to members
Grocers' Section.
At a mass meeting, held in the Oddfellows' Hall,
corner of Sixth and Main, on February 16th, Vancouver grocers had the somewhat unusual experience of
witnessing a film entitled "Youth Regained." which
depicts the action of yeast ou the human system, and
of how a young man, whose home and business life
were shadowed by the spectre of ill-health, became
strong and well.
The film, requiring some 700 exposures, waa shown
by the Fleischmann Yeast Company, who are broadcast*
inn the story across the American Continent, and wa.t
much appreciated by a large audience.
In addition, matters of general interest to grocer.}
were touched upon, including a complete report of the
activities of the Canadian Fair Trade U*aguc, and a
resume of the new programme prepared for the Retail
Merehanta' Association, showing how the improved
service will benefit the grocers' section of retail trade.
Joint Staff.
C. W. Dowling Is a new member of the staff or Menrs.
Tees A P.rttc, Vancouver, and Is working the relall trade
In thc Interests of "Aylmer" Soups. 34
Fehruan   i*r>:
Canadian Workmen
—in Canadian Factories
—with Canadian Money
are making these Canadian Jars for
Canadian customers.
And there is a big idea for increased
Canadian prosperity behind these facts.
Specify these two Canadian-made
brands when ordering from your wholesaler. Your customers know them and
they will appreciate the suggestion
buy Made-in-Canada products.
with the adjuiUbla cow. A
fworiU with til Canadian
women who can at hone.
MONTREAL February, 1927
January, in Hie hardware trade, has been equally as
good aa the corresponding month of the last year, and
solas Have actually been latter on some lines, lu thia
district (he great majority of hardware dealera have
completed their annual iuveiitoriea and there ia a general feeling that business from now on wdl ahow a
much more marked improvement. A number of price
changes are announced that Mem to indicate the grad
ual Irend to lower levek Instead)- lead, zinc and tin
markets arc likely lo result in further reductions on
h-tne commodities, but theae markets appear to be
slightly (inner than a week Sgo, and Mich changes may
not materialise. The priee-*, of lead pipe, lead waste
aud trap* snd bend* a* well a<* calking ami Khcet bad
are now rdighlly lower.
Thc l-ondnii market for I in ha* broken twice during
the period of a week, and present quotations al St,
Ixiuia and New York are much lower It is not felt that
pricea of tin plate* will decline aa a result, at the pre-
Miit time, for large consumers have, it in Maid, covered
for Iheir requirement* for the first half of tin- year.
The aiiggcalion from lhe research laboratories of the
National Canners' Asaoeiation that black shoots may
be a aatiafaetory substitute for tin in the manufacture
of container*, would he a serious consideration tor tin
plale makers, and might affect prices to a marked de
cree if the suggestion is really practical.
Unseed OU Market Firmer and 8ales Improve
The linseed oil market has firmed up considerably
during Ihe past week, and Isrgo consumers arc buying
more freely. Hccciit estimates show a smaller surplus of flaxseed for export in the Argentine and a
smaller erop in both Canada and the United States,
than last year. While an improvement in buying in
mentioned it is not on a basis that would indicate that
(he Irade at large anticipated any marked advance iu
price ami some are covering for immediate require*
ments only hoping to sec lower prices again
Annual Oathsrinf Hsld In Montreal-Officers
The annual mooting of the Canadian Paint, Oil ami
Varnish Association wna held in Montreal recently.
Very satisfactory reports were presented of opera-
li< ns during the last year. All officers were re-elected
as follows:
President, John Irwin, Montreal; vice-presidents,
W. H. Rsmsav. Montreal: J. 0. IVmlray. Victoria. It.
C.f K J. Pcnbcrthy, Toronto. Directors: Kovnl Ota*
tonf Montreal) Chas, Hickman. Ottawa: Arnold Smith.
Among thc visitors attending tho meeting were
Dudley Figgis and Oeorge V. Morgan, president and
secretory respectively of the National Paint, Oil and
Varnish Association.
It is not anticipated that there will be any chsnges
in prices on paint and varnish products in thc immediate future.
Files.—Demand is holding up well, considering the
low point of the construction business. Stocks are
ample for the demand, with prices firm.
Guns and Ammunition. — New prices on loaded
shells have been issued by leading manufacturers,
which show si/.cable reductions. Drop shot also is
Weather Strip.—There is sonic deuiend for weather
strip, but it ia entirely for small lots.
Shovels.—Demand ia alaiut normal for this time
of the year.
Chain— Sales of log chains are steady, and fair.
-Quotations are unaltered.
Steel Gams Traps.—Sales are running lighter, with
the advance of the aeaaon. Stocks art* ample for the
demand.   Priees are unchanged.
8teel Sheets.—Demand ia normal with stocks in
good condition.   Pricea are firm.
Wrenches.—Sale of wrenches ia fair with stocks well
aasorted,   Prices show no change.
Nails.—Sales are still fight, with dealers' stocks
held at a low point.   Prices are steady and firm.
Glsss and Potty.—Call ia light nt present in the
retail stores.   Prices are steady.
Radio Equipment— The demand for radio sets,
tubes ami other accessories has held up quite well since
the holidays, and jobbers predict thc demand will
not show much filling off befire March.
Automohi's AeosssorisSs— A sl:ght reduction hss
been matle in the cost of klaxon horns, and jobbers
have rent I just eil prices. A moderate volume of business is being booked in tires and tubes for spring shipment.
Painting Supplies.-Husiness haa not yet begun to
show much life either for current or future requirements.   Prices show no special change.
Rope.—This is moving in moderate volume. Pricea
arc unchanged.
Builders' Hardware.—Kvery evidence of a healthy
condition is reflected in thc loco! building industry,
and the numerals projects nnd improvements under
way and in the making warrant a continuance of this
favorable condition. 38
•run)      \ift*
Some of the larger Arms in Hritisli Cnliiinhin hsvi
many travellers owing to the impossibility oi one ■"
two men covering such n large lerritorj nml giving lhe
service that presenl day Inwincss requires The well
known wholesale hardware firm at Itsrshcll-*wells
IIC, Ltd., is one of these, and prohsblj none ol Ih -r
travellers arc. hen ci- known lhan Mr Wilbur li He)
who came to the province sonic Keventeen yearn sg
as a young man and entered lhe hardware IniMiiears
Posit h
\sss*Jrnt Cetm%*i
Wilbur B. Ney
Mr. Ney was born in llriccbridge, Ontario n cih
that has produced so.,,,, of Canada's grcatcsl men li
|8 well known to all the hardware Mailers sml pap
±V>»*1] ",r:T"  n should be, b,«.£ K
stnml lor square ikooting,
During hia year. «, tha roa.1 i„. |„ls ,„.,.„ ,
t«l.y nn M 0f ,|„. ,„.,„„,,.          "     '
jtd, with which firm he ,. ,,,| ,.„,,„ ,
ll Is porhaps unnecessary to add ti. . i
with his many friends an*rfi!n«W»    i1 hip ",?nH" M«h
ver Council No. 284 Un?n^
4 • '    "   »l I It'll    *   il  lllln  I ,.i  .      'I',,,,.     li
America, ' ,psvelleni <.i
The yielding of steel m.U«
Well, th, .tee his,'"   1V''''''''I,','< "''■ I'*!".-.-
flic .ituation, however      [,„, , " ,'" ***** of
kud-t.HM.ik ckaraote o"buylnTw,,! ""'e<l"	
prim 0f today m,y be hil       '"* «*•! may l„. |„w
**««», maker, aw ioi commiftii?th»r7°*- '" '""'
tar into tho fntnr-        mmlmt tliem«e|vo« „„ ,,,-i,.
Dom ins b Ho* street foe srs on with |»r.|**
md well llghletl window* l«<-i ron |».-i .
iHsn   everj suloiat   ceerj t«*«ui*t*rr «m    •*».
window  and kiti.v%   what   ■*•••«»  ot.   -telling
\ iiir ntore need not be las l«rg'*t >> * p
product tin m<n»t •**•*•*»«I. h itlvertssed u. «*rtjr
this highly profitable window domination
•ft*-*  hat-/* n pr |M><»ttion lhal  will  tnla r***'  v
;»o»l l«r ng *ltr»*ri  r>-»u!'* in the  wav  of tuoi
!»!I-*ltil tn
Call Seymour 5000. Light sad P war Depart
ment* for free information
toran Coumbm ^Ettcrir inwcrCo
vANfouvis >^r Mw wliT|,IN|TII,
wns iraaaatea Um ur  ,.,„,„, of w , pltl,
C-sssNif'^.fifS mwU,ur «' <h" Wswrta-WUi
,,,„ fmrm„(    T» ;•">   w  ii catttngSsss, prsaMesi i
Ul»  «    •oiiin.h.i      ?,t"!iiW«,«   l»*r«mr*   .lr*v|/f..v.
or 'he Canadlao ataauf.elarm' Amo-uu-
»t« mr ',*' ,,0,,» WIS mean m -your SdVSrUstw
^W tfeli M.a"o„ m*^,m    Th0> »rp ssim sW I'elinuiry, 1^7
Tha following art pricea quotod for priaclpal linos of loading wholosaio flrma.   Pricoo quotod aro noeoooarlly
subjoct to market fluctuations.
Loaded Ihot ahtlla.
II il 1 II 1  P. th	
II ll 1 » 1  I'i th     .
It O a 14 1  IU rh	
11 1 :i x 114 ch.	
U m G Miro Club it 0 a SS a Hi ch
I'rtnre lllfh Hun
I' M 1'   Arrow  13 0 x :» x  IH s |,   ..
J'ttera I'r-.inin
Metallic Ammunition.
22 abort   Hiti.ikrlraa  . .
Tt   luliff   Hinokele-MI   .
n i.  itifin 8mok*ie»e
tt t. mtim LonaoS
}| Stunt Nmokeleaa S 10
23 l*mg nni***\«•!»•»« _„   I (v
ttt.   tUV.**   Hmokrlrai. . J- < ••
jj I.   inn* i,#*m«>k ; 10
ANVIL**    l-tur  Wrifhl. l-lt-a   lu ill ttt* .
I it.-, ettr tit Iba, » .
AXKH    Hoya   AIM. IH n*o  III 10 lo IIS !0
I dot ;  double  l»il  etea,  unhandled.  |2J 20  to
|2I t* dot; huntere exea. Ill 00 doi. •met*
btiiod iim,  unhandUd. |l« 20 to III DO dot
nana -Crow, lit ** per ioo n.«
BKLTINO   1-ece. rr.wl.tsle. eldea. 11 4S. cul
J 14 nl II It per 104 foot. S at 11 10 p«r 100
. 41.00
57 00
. i» e-
II 14
M »i
i» st*
I io
' to
(••t. *•* at Oitii pa* too fe«t
imi.la. cakmagk
a ■*****■ »
lln   full   parlxigwoi
e*i »■* a  ■»■        **•    ra aa am a wm ** ■■■» r . „        .„,.        r„. ,       _
H and amallar up to 4 in   long, lea* ll 11
.off MM; over IH In   l?H off llat   Not* new
(larfar, all lanftha. Itaa 10 off llat. Nolo new
] Hot prlree In effect
:    iml.Ta. M.M'lltSE    H and amallar up to
4 la  lona.   laaa  41  off  llat;  ovar  tin   leaa
IfS off llat; % ITS and % •*••- SO off llat
Not* tiaw llal pricea In effect
HOI.TS,  KToVSUm  I.}  off Dal
HOI.TS.   TIHK   I..m  to  add   i*%  on   all
b-*he for broken parkafaa
board, neever—pe? 1.000 to sooo to*t.
Ml M por 1 40A faat
laiil.RIUi Itas»i»*a >*• «*»u  mu <•*. i»
III M.I.IM5 I'AI'KIl T»r»r.l M to It M
MT r»»W. a<-.-<»• din* l.« <ei»li') ploili II I* «■'
tit  per  mil
nth TS - Plated. 111. antdeia oopper md
•lull htatm nnlah IH % SH P*» pall 1,v IS
•» »H |n»r |Mld. }t. . »H x IH I*-* I1*"   *•'*■
BUTTS-Wrootht eteel   No   loi   IH'tU
tl IS par dot; IH i IH It M P*r dot ; IH «
<H. KM r*' Sot
carpet prlt-ii ot ss M-tl refl
catches  cupboard-oid copper an-i
(lull hnr.au Anleh, Iio prr inooaand
C1lAtN-~Or.il n   electric weld,  114   Vti1*
tsar IM Iba. H. HI 4(1 par )»« tba  I 14. US S4
por too Iba
chain  Loggint. IU i 14. 1104 uoh; H
t 14. II 71 oorh
choppers pood Unmraal Md « sis t»
dot ; fnlveraol No I. 117 tm dot : t'ltlvaraal
No I. |M 44 dot • 1*nlvar*al N« I, •■» *A dot
Itowa.   No   U.   It 10  aieh    lloma.   No   li.
tlUfWNa nASnai^-No I. S10 TO aarh:
No 1. |t1 14 aarh: No I. |l) •• *••<*'», No I.
•1171 »a-h
rt.Ktia -MAi.i.Kaiu.a pa» n. i*h<"
cn/rrttRS mm: wiiii:    He <» hsadrad
rmiua-nu   anwk   is s   mr naw tint
bla-tamith H*'n  III off naw llat
RAVKTROltnTl   Par   100   fart I In.   II ••
loin. MM: ll-ln. 17.1! .,    .
FII.RS- Oroat Waatam. 11% off IIHi Mark
|>U»>r.n.t tt.%  ntt llat
oanmcN   iioar tn  •• ft  lantii-.** v»«-
■ «hi,.Ism|- Tri-iniii«l nt)  H-»n  » * l),v  ""
-**ln •* i i»lv, ns Mi. wns* bound, H»ln * i
illy, M SOt *.-in  * i i»l». IIHS<»  porriaalad
''i in  *  3 ply,  111 M).
.in   *  .1  nl-..   114 M>
**O|?|»|.IN0S    ATACIIBO
•^ In. llo a Ml
OaMl TSAPS-Vlrlor.   par   dot
\ s |.n  »n li
Hn.    H*m.
llll; 1. MM; IH MtO:*l. WtO: I..M0*
II a  N-drtt. No   I. MtO   *
No  (».
1. M00; IH-
•TM: I. 110M; I. 114 40 1M   ....   t
Jump-No I, par dot SS ia; IH. MM I.
•tit   ISS
H»Vns*.S~Par dot nalra~-»»*aw alraa. I
'«   Itll: l-ln   1170: l-ln   %»*•-'. Ida, H-l-
ronniTnATRP TWD-Pi-r dotan P»'»*r
t In M M: l-ln It Ml ••!" t* °°; ,J ln Wl 6J
JfttFI. ""WBS-lron, Not. 0 to 1. 11.76
par 100-lbt.; Iron, Not, t and larger, H 50
liar JOu Wn
IIIONS.   8AD.   COMMON-Par   100  lba.~
• V.t ?.nd ov,r l0<Ji •• «• "id I Iba. Mc.
IKON  BAND—Ptr  100-lbt.~lH-ln.  |l.00;
1-H-ln M00; Mn. It.00.
IIION, m.Ai'K HIIKirr-par ioon>a- II
tuMtr IS.Ml **.! tuitto 1675; 1K-20 Kuuf-.
ISM); U ffuag*'   MOO.
• it  taut*   Amaru-mi  or   Kntilnh,  17.26;   24
K'lUKr. it".',:   U-20 KHiiti-. |4.65.
KNOlia, ItIM HOOK- Japanned, J3.25 per
LAMP  C1IIMNKV8  A.  par  caaa  I  dot..
• I 10 par dot; A, per dot  Jt.40; B. per caaa
I dot  II 40 per dot.; It, per dot. 11.76
I.ANTKKNa-Short or long globe, plain.
|I4»0 dtak! Jnpnnnwl, |K. e>
KnilireiW. llll I.U.I.-   114.0."..  14x5 »■!.•«!••.
Ill :.'..   I«   x   6   l.hi.l.-.   IKi.Mi;   IH   x   h   hlailu
111 is, M x r. i.i...I.-, II6.00.
RTAR—O-ln   wheel.   I   knlvea.   each.   12-ln
Mil; ii-in ihiM; i-s-m., i-sim, 4 knlvea, v.*
In IP 70; H.In. |10 35; 14-ln., 111.00.
MATTOCK8~ISck. M 40 dot; Culler.
|> 40 dot
SAILS Wlltl*. IWom\ 13 SS fob. Vali.-oil-
•*er; C--t, baae 17 5« fob. Vancouver.
PICKB—riajr. 4-7 n»«. M 40 dot
PINK TAK 1 gal 11.10 aach; % gat ISc
ench; H ta". tic each
PLASTRII OP PAKIS-11 10 per 100 tbt.
KIVKTS AND IIPKItB Ulark rarrlnge. Stti
hurra S7c; No I aaaorled coppered rlvala
No. I, lie lb : aaaorted copper rival* and
burn Mc; No. I aaaorled coppered burrs
and burra tic per lb. No I coppered burra
17c par lb : Coppered rlveta Mc per lb.
'Vinne-ed burra 17c por lb.
Uul'i: HASH -It-Wall iiihiiiI.1 bate, 24c;
putt ii-a lulu Imm*. 2ft-.
Thrrni|s»dyne TK5. 1135 00 lean 50 per cent.:
lh«- Saw Therm tod) ne TP4. MIS l>0 leaa >0
pareaoLj Attonquln. MSOO leaa S3 1-3: Trana
Altnntlc. 1*2 50 leaa 13 1-3; Premier Knaem-
blt, IIS leaa IS 1-1
1/»t*D SPKAKBKR-Cone type Jewelt. ISO
leaa 10 p*t" cenl.: Super Speaker t?on»ole,
MS SO lem 10: Home. IIS leaa 30.
ltATTRKlBa —No 748, 91 4S each; No 747.
It to each
HBAD PHONOS — Krandet Superior. |7.
leaa 10 |>er cent ; Marconi. M lc»a 80.
SAWS. HOCK—Happy Medium. Ill so dot
Happy Idea 111 10 dot: Dlaalona No. I SIS SO
8CRSW8 —Krlght rtat head 70/10 off
llal: bHthl round head. 47/3/10 off llat: braaa
rial head M/10 off lint; braaa round head
10 to off llat
HCKRiV CAPS   40 off llal
SillKWa,   BRT—10 off Hat.
RliriVPI.8 AND 8PADF8—Olda or Po«.
Ill 50 per dot  % Jon** or Itultdog f 13 70 per
SCOOPS Mooae No 4 114 00 dot: No 4.
|11 30 Aat, ; No   I. Ill "" dot | No   10. f IS 70
Atl above In black flnlah.
spI.pkk   >■- x  H   aat tots. Mc pw H>:
',**,   t,ht'   |M«|-   III
•BIMKF8 P1IKS8PI*»--Par 100 tbt — H Inch.
mil- S/ll IIS; H-ln   14.45
«TAPIiPJ«--Oalvan»ted fence. M SO per 100
w.a in full 0*0t*l valvan<aed ttouliry nailing,
|10 00 per 100 Ilia, In full kega
TArVg—rarpet   70c olf new llal
TKNNI8 nAI.IJt— (Proaaer'a Cemented^
t>»r doten. ISIS: Huh adoption, M; lletall.
|7 t«    Slatenaera M 7S dot.
WIRR BARnKD—Per roll—4 point, entile.
mt rod. is it: t-iH.int hot. so roda, n ::>
WtRPfc P1.41N OAI.VANWIRD—Par 100
lb    No   0,  14.00;  No.  12. IIS
WIKIVO * A -IVr 100 Iba. No. 10, »4.45:
\„    H    ««f.S;   NO.   12.   Uttt*
WK1NOBR8 • Kte. IM.IS dot.; Oxford.
iiotRO; dot; lllcy-'le. MI.10 dot: AJai.O
Itaa no .i..«
HRWNfntlW. PIPB-Trlmo. leaa M off llat:
Oeniilna 8tMI«on leaa 45 per cent off llat
WlSR r*l/>TH—Out of ttock. Vancouver.
II per 100 aq. ft.: Oalvanlted out of ttock
Vtncouver. 14 00 per 100 tq. ft.
WA8M1NO MACHINKS-Valoa waler pow-
ar. MS 71 etch: Seafoam Sleetrlc, 17100 eaeh;
Snowball   |17 M each:  ratrlol.  SIS 00 eaeh
.VIHKB-O'Iaeary Solid Hoi, 60 Ibt.. S1S.00
oach; 70 Him. 116.00 each; 100 Iba. 123.00.
Brandram • Henderaon
Par Onlloa
nil "Engtlah" ordinary colora  |4tl
K-ll "Engllah" white  -   4.M
nil  Exterior Oil 8hingle Stain—
ordinary colora, In 4 gal. cana  Ill'
Oreena nnd Oroya, In 4 gal. cana H I.M
It H Anchor Shingle Stain—
Orillnary colore. In 4 gal cana . ..... I.M
Grrena and Oroya, In 4 gal. cana I.M
Ordinary colore, In 1 gal. cana  14.41
Martin  Senour porch pa'lnt  4.M
Martin Senour Neutone white 1.71
Martin Senour Neutone color   1.71
Martin Senour floor paint   ....... 4.11
Sherwin  Wllllane,   white     4.71
Sherwln  Wllllamt.   color   * 4.40
Sherwln  Wllliame.  porch   4.M
Sherwln Willlama, floor  ^,..m^** 4.11
I'lTTV- Ptr IM Iba.
Hulk, burreta. 400 Iba K30
Hulk.   Irona,   100 Iba  4.73
Kulk. Irona, 36 Iba.   „ 6.74
Tint. 5 Iba.  „    1.40
Tlna. 1 Ib    10. JO
MNSKEH Oil/- Gallon
ROW, 1 to 2 barrela   11.01
Moiled, 1 to 2 barreie -   I.M
1.000 Iba.  to 1 ton  114 36
I^ta -..„ 14 71
Hrandrnm'a Genuine    14.M
I hrtircl lota HH-- IIS
VAIINI8HK8- Gallon
Elaatlc. No. 1  1 III
Klaatlc.  No.  I  «      T.M
IV  Linoleum   .„. »  I.M
IV Marine  Spar     7.11
IV Furniture     I.M
IV Pale Hard Oil .._ „. „    4 M
I^iaa 33 1-3 per cent.
I'» ***:.: H gal.. 15,18: H gal.. 11.71; H gal..
SI 48: l.Mth gat., 17c; 1-Mnd gal., 67c.
l^paa 40 per cent.
Automotive Price List
AliSoitliERS SHOCK-Float A Ford No.
1 at 121 So.
at 11.76 aach.
A8SORTMENT8—Cottar pin 11c eaeh; Gap
acrewt Mc each; 8et acrewa Mc each; Machine w-rew 76c each; Machine nut 71c aach.
RATTERtE8-llot Shot |S.M each.
BOOTS-Tire 4-ln   II IS oach.
BCMPER8-lloover Twlnbar. flllO aach.
CAPS-Radiator. 11.00 aach.
OARRORMNOLlTM-Valva grinding lot  |4
CARRIBS-Luggage, collapalble MM aach.
CEMENT-Kadlator. H R> Wonder Work*
er 11.40 doa
CHAINS-Weed SOxSH MSI each: MilH
17 00 aa.-h; 31x4 |7.70 each; 13x4 II SO each;
S4«4 M 00 each.    Leaa 30%.
KID O SKID-SOxSH S.17S pair; 3txlH
ISM pair: S4MH |4 10 pair; SOU S3.16 pair;
33x4 14 10 pair. Leaa 10*.
each; Raln-E-Day. 11.60 each.
coiL8-8park alngle MM each; Spark
double 911 00 each.
DBFLBCTORS-WInd adjuatabla SUM
ENAMEL-H PL Jot Lac M 00 dot: l-ot
Wonder Worker MM dot; Martin Senour
Quick Drying. 1/14 ISc each: l/ll He aach:
I 14 Sic each: H S4c each; *A Mc aach; H
It 70 each.
IIORNS-Electrlc 11.71 aach.
.TACKS-No. IM 1100 aach: No, 4 US
each: No. 41 MOO each.
each: No Sll SS M each; No. SSS |7.l| aach
MIRRORS—Rear view M 00 each.
otf^-Monamoblle. light 11.66 gal.; medium
II 40 ml.: heavy 11.71 ml. M     .
r-STOHPS  BLOW OlTT—Lockiite   No.  I
IS00 dot; No. 3 1400 dot; No. I, M00 doa.
Pt.ATP.S—Step 11.00 each
PLtTOB—Spark Champion Mc each; A C
Titan ISc each; Het-FI. Sle each. 38
Psbruary, 1921
St. llrleux. Sask,,
December 10th, 1M6.
Dear Sir or Madam,—
I have great pleasure in announcing that I have bv«*n sue
ccssfiil In buying a complete range or winter gooda such an
sweaters, macklnaws, leather .lined twain, leather rests,
woollen and fleece lined underwear for men, women and
children Fall and winter shoes of all kinds, men's and boys'
suits, flannelette and woollen blankets, comforters, springs
and matt/eases. Moat of these goods I have bought direct
from the manufacturers, and In large quantities. This mode
of purchasing enables me to compete successfully with any
mall order house supplying the same quality of goods, and in
many cases we offer you a better line of goods nt Ihe prices
they quote in their catalogues. I will meet lhe same prices
aa any peddlers or others. You are cordially invited to bring
In your order and give us a trial, so that we can prove the
truth of our statement; I want you to be the judge After
you have given us a trial order and are quite satisfied tha*
I can supply you with as good merchandise, and in many
cases give .you better quality at the same price, I think it is
only fair that I should re ceive your patronage.
First of all I ask you to consider the position you would
be In If Winnipeg or even Saskatoon were your nearest lowu.
I do not think that there would be many of you farming in
the St. Brieux district. Therefore the town of St Ilium
and its stores are helping to increase the values of your farm
property by giving you better marketing facilities than you
would otherwise have if there was not a town here. You do
not have the inconveniences that accompany living In re
mote isolated districts.
In directly in many ways I help you—-by giving you service,
paying high taxes, supporting your schools and your churches,
and I think you will admit that the store I have built Is n
credit to the village of St. Brieux and suroundlng country,
adding more value to your land than the block's Katun's have
built ln Winnipeg.
I can sell you any article of commerce from a needle to
a threshing machine, and do not ask you for one cent before
you see the gooda. That is service that Ik not given by mall
order houses.
Another thing I would ask you to remember, and that is
when you have no money you are always welcome at Dan
Lefebvre's for a reasonable amount of credit. Should you
have a total crop failure how much credit would you gel
from Eaton's or other mall order houses or any of the country peddlers. The mail order houses have to have vour
money before sending you the goods; the peddlers send
the goods with a draft attached through the bank, which has
to be paid before you can see the goods.
If the farmers are going to send away their cash and in
many caaea buy on time at the local store, how can llu y expect a storekeeper to keep In business and sell on lime at
mall order prices, as he has to pay interesl on money nor
rowed to accommodate customers who do not have the rash
to pay for goods.
I am not asking you for any favors al all, but simply desire
to be given a squnre deal.   If you have the oath and want
308 Water St Vancouw, B. C.
to bin at iniill Ordei  Prices, bring In your order lor even
thing you require, and we will supply al mall order iunta
tion*    If as do not have what >ou want In stork  we ran get
li for you Juki SI quidt i»* il •*«'• **' seotrad ft"-1'" *•»•) uuui-l
firm sod you do nol hsto '*» i**. sos ssai until you arr hu
hiil with the goods BteSld ll N unsatisfactory we will r.
turn the goodi >• > ou< owa expanse
Another SdVSBtSS* Ottf SlOfS 0flSI*S )»« W lhal you eai
iiirsotittll)  select Ihe goods aaoled, whereas lh»« mall ordet
houses lend aba! tbe) hsre in »»ock, and sftas ihe ariin.
in diiie.ini lo wbal )**'t eapectad H i« ■*•■. Sui have to Seep
it to meel Immediate requirement*
A mull Order Clert bo* to handle a large volume ot bu«t
ness In a iln ami cannot dcote much lime lo each Individ
ual outer, but In our "tore our cl*rk* will help you lo ie|et<
niul offer BtlgeStlOOJ  that   will benefit ruslonir.a
I want >ou to make our llOfS your home wlirn flailing St
BrleUJC. whet her you bti) or not
Mutual ro operal loo between >ou snd our store will bilp
to build up » more p^Mperottf    >*n tiuir.it>  «ml create Iwti.-
raellitles for msrkctlni «»f >our produce
On Saturday »e will tune »p«-elal bargains In rlothlog
en., at subfttiinuiiih redtteed prises Something different
every week, and )u-* what you »»-«-«| ll... are nppnrtunltle«
for the discerning shopper
Vour* *lnr*r*ly,
damki. u:n:nvKK
Introduce Measure in Washington Legislature la Educate
Grocers and Clerks and Grant Certifkatee.
The Seattle detail (.room \$*orlailon has prepared and
had introduced In the Washington leglalatarw a Sill cslb'.t
lhe "Certified U.ocer*' Hill ** lhat proti.tr* for Ihe esamln
atlou of groeen entering the grocery buaineaa In lhal State,
snd al*o provide* for the .lamination of g.-oc-rra* elerha and
grooars' apprentice*
The lllll provide* three .-laa.ra. the grocer. IS«» grocer*-
elerk snd lhe groov*' apprentice Th* grmrrs' rlrrk must
be over eighteen * .At* of age and with thr** yrar*' esprr
feme in *e||lng food* The grorertt' apprentice moal be over
fifteen >.ar* of age The groce. inn.' b«. twenty one year*
Of age or over
A board composed ol the .litertor of llrwne**, lhe super
\l*or of food, itrug*. ft. , and the .up-ervisor of welghla and
measure* eMablhh.* a rou.ae of atudy In food aad Ihe food
values. English, arithmetic, aanitatlon. buaineaa molhods elr.
101 as pursued by grocer*' apprentice* and applicants for cer
tincate* a* groeer* or grocers' clerk*
With the asalataaes of a board Of eiamlnrra roaalslina   I
jhree irocora *,„, „, ,,,aM flf| fnnt M|wr|lw^ M 0tMtn
(nation i, t„ b,. held *. ml -annually of appllranla for Ine OOT*
iincaie* The grocer and grocers' rlrrk an* elMnM ■ fee of
110, and the grocer*' apprentice a fSo of |S.
Must Paaa Esaminallon.
The grocer pasalng ihr rumination Is given a crrilflcair
IfJ2. ! a h" '* • **&* «rem- Provided lhal sll hia
CISTIM and apprentices are also certificated Th* clerks
,H"""n" " *SmlOSttotl rvcelvr a badgr al (rat log lhat Ihry
Bruises       Sores
Soothe the tare muscles ur Ufa*
menta by robbing la Mlnard'e Liniment, it penatratta, rellevea and
beala. It eases Inflammation and
reateree ihe Injured port ts health.
Splendid far euts and eeree.   It
otorlltioo and heals quickly. February, 1027
are crrtlHed g.-ocera' clerk* ami (he  apprentices receive a
like badge showing that they are registered apprentices.
It Is made unlawful for any grocer, to assume the title,
or to use any word or loiters lo Indicate that he la a certified g.ocer or lo advertise that he is such. (Jroeers' clerks or
apprentice* are likewise forbidden io use mo designations
unless they  are holders of certiorates.
Applicants are required to Ihi cltlaens of tho United Slates
or to have declared his Intention of becoming a cltisen, and
the certificate* are not IranNte.able.
persons falling to comply with lhe provisions of the Act
or violating any of lis provisions are deemed guilty of a
U. 8. Oovernmsat 8urvey Showed Valuable Facta as to
Whether Canned or Frssh Foods srs Preferred and
The Bureau of Foreign snd Domestic Commerce.
• luring the summer uf \.*\,.\, mad*- n preliminary survey
mi the consumption of canned nnd fresh Vegetables
nnd fruits. Altotit 775 records were taken from house-
wives, restaurants nnd hotels for th** purpose of gel-
lint; some informaln n in regard to the extent whieh
iMtuti'd foods nml fresh product* compete, nnd the rcn-
s.in-4 in the minds of the users why they prefer one or
the other.
The dnln wna taken in (-Jiienia Borough, New York,
representing a mixed «.ty population: Bridgeport,
Conn., representing nn industrial msnufscturing com*
tntinily, nnd Sussex County. N..I.. representing n rural
eommunity.   The survey is not extensive enough t<
warrant 6 noliis'ioits on n ureal tunny points, hut on u
iiiiiuIm r of questions the evidence is so distinctive us
Apparently to have considerable value,
More Canned Food in Winter.
<ht the use of canned goods it is shown that roughly from two to f« ur times ns much is used during the
winter months ns in the summer months, The year
around average varies from ns high ns till per cent.,
with consumption <»f CStined vegetables as compared t»
Irish vegetables for lunch counters, lo us low as 8 per
eeni, to 12 per cent, lor high rlns* iipnrltnents or
wealthy residences,
lu a general wny the lower income groups, sueh ns
untkilN'il laborer*, sre much higher consumers of canned goods than the high income groups, There is one
outstanding exception to ihis. how. ver. in that the for*
• ign groups, licriuiins. Italians or Slovaks, who si ill
retain Iheir Kuropcnn food habits end customs, are as
ii class the lowest consumers of canned goods.     Tene
ment lions.- dwellers, however, other than tin* distinct
Iv foreign classes, nr-- among the highest consumers,
Osnnsd Food Popular.
As io preferences expressed, elthsir Cor bsnued
goods or fresh products, there wns nlinost n 100 per
cent, agreement thnt cninied goods were most convenient, nnd this seemed to bo the most Important renson
given for their extensive Use .
On the question of flavor there was almost as dis
linciive a reaction In favor of fresh products, both
Units nnd vegetables. Opinion a* to the relative food
value of the two products was not unite ss distinctive,
only ii little over half of the users being willing to ex-
pross a distinctive preference. However, of those who
expressed opinions,  practically nil believed thnt  the
fresh products had a higher food value than canned
Brands Create Demand
An attempt was made also to find out whether
housewives bought their canned goods by asking for a
brand or whether they used some descriptive term such
ns Choice, Standard, First Grade, Second Grade etc.
It wns found thnt it is the general custom to buy can
ned goods by brand, very few housewives apparently
having nny knowledge that there are different grades
of these products, although other dencnptivc n-rms
were frequently used, ns Wisconsin pess, Maine com,
The object of the survey wns to detenu ine what the
average purchaser of these products thought of the
gootls nnd nt least on the points mentioned above the
conclusions would seem to be very clearly defined.
Makes a Motion Picture Showing Benefits of Yeast for
The Pleischmaiin Company has been quick to realize thc value of (he motion picture as an educational
force nnd is the first industrial rrganisation to ine thc
motion picture as a means of telling the story of 'Its
product to dealer customers everywhere. It has completed and is distributing "Youth Regained," a motion
picture made primarily to show to grocers and illustrates iu a very interesting manner thc benefits to be
derived fro measting Plcischmaiui's yeast.
These films have been distributed to Flcischiiiauii
offices in all parts of the country nnd arc to lie shown
at grocers' meetings everywhere during the year, so
that as many grocers as possible will be able to .sec it.
One part of the picture is said to be particularly interesting. It shows nn actual motion picture of thc
movements of the stomach aud intestines under the
X-ray, before ami after yeast is eaten.
A demonstration of these films was given at the Odd*
fellows' Hall, 6th and Main Street, Vancouver, February Kith. A large number of grocers took advantage
of this occasion to witness this instructive series of
Sunland Bslei Cooperative Asaoelat'on. aaloa agenta (or
Sun Maid Kalslns and Prunes, and lllue Ribbon Peachea and
Figs announce a new confectionery pack of flga.
Ma pi-Fig*, an the new pack ia called an exceptionally fine
tig with alight maple flavor, la designed a» a "self-eeller* for
grocery and candy stores and such other outlet* aa well ae
.mall package good*.
The tin** will he packed one on top of lhe other In a pocket
else cardboard cylinder. The wrapper la blightly eolored
with (he lima of frost-touched maple leavea, which lenda die*
Unction and attractiveness both lo the display csae and the
c\ Under.
The container tu which twenty cylindera are packed accu-
pies minimum counter apace and the Ild la ao arranged that
it will fold back to form an easel. Four containers are packed In the shipping caae.
•     •     •
No matter what form of advertiaing retailers may require cuts for—printing mimeographing or multlgraphlng—
Sunland Sales Cooperative Association will supply them without charge, according to a recent announcement of tho selling
agents for Hun-Maid Raisins nnd Prunes and Blue Ribbon
Peaches and Fig*. 40
Rely on
Western Glass Co. Ltd.
158 Cordova St. Weat, Vancouver
SEY. 8S87
Sealaa, Slicert, Cutters and Cabin-
eta—New, Rebuilt and Second Hand.
Cash or Tarma.
The Scale Shop Ltd.
Sey. 2881
365 Cordova St. W., facing Homer.
Fancy Silk Hose for Men st
ths "Bight Price."
Write for samples.
R. A. SIME, B.C. Distributer
318 Homtr 8t.      Vancouver, B.C.
Dominion Sales Company
Distributors for:
Fairy Dyee Ltd (Fairy Dye)
Harry Peek 4 Co. Ltd
(Meat Pastes)
Crestona Ltd (Lemon Curd)
Piaiatowt A Co ....(Confectionery)
O-Pee-Chet A Co.
(Popcorn A Winteee)
Robert Watson ....(Confectionery)
National Chicle Co. (Count lines)
Hunts Ltd (Funny Feces)
Martha Jane Products  (Bars)
Nicholsons Ltd.
(Blueing and Polishes)
Phone Sey. 7121
^^^^ Sey. S357
1150 Hamilton Street
Phone:  High.
Manufacturers ef
Purest Made     Cost Loss
D«.i|* Rf(
Mailing Lists Multigraphlng
Handled Efficiently
Wrigley Directories. Ltd.
198 Haatinga W.
Sty. 1008
"Tht Retailer" will bt pltastd te
furnish subscribers tht namts and
addrtssts st rtprtstntativtt er
agtnta of Easttrn manufacturtra in
Vaneouvtr. Wt will also advist
where tht r commodities can bt
Manufacturers' Agents
(Vancouver, unites othtrwist stattd),
(IOsertlODI under thin heading *r#
charged at thc rate of f 1 20 a line.
tot nix month*, payable in advance).
Atlantic Underwear Ltd, Moncton.
Nil K. H Welch a Co. Md, 311
Homer Street.   Sey. 8587.
The Hlack Mfg. Co., 8eatt|e.-R. A.
Slme. 318 Homer Street.   Sey. 1533.
( hipnian Holton Knit time Co. I.ld,
Hamilton, Ont K II. Walsh k Co.
Ltd., 318 Homer Street.   Sey. 8587.
The Gait Knitting Co. Ltd.. Gait.
Ont.~J. J. Mat Kay. 804 Ilower Bldg.
Sey. 3091.
Monarch Knitting Co. Ltd.. 311
Homer Street—S. I). Stewart A Co.
Ltd   Phone Sey, 7625.
Penmans Ltd.. Paris, Ont.—J. J.
Thompson, 615 Hastings West. Say.
Rock Island Overall Co., Rock Island; Que— R. A. Slme, 318 Homer 81.
C, Turnbull Co. Ltd., OalL OnL~
S. D. Stewart A Co. Ltd., 818 Homer
Street.   Say. 7525.
I'Vlirtiarv, 192*
0*    *      * sr n t
The    lUiriV'ti    Co.,    I.til    Muii!i, ,|
Que    Uwal of tier. 332 Wattr Sin.
Bay, S3*l    Jmm-n Wood. Managi-r
Canada Colors and Chemicals Ltd
Toronto Stark a Sterling. I15<) ||Hil
llton  Sire*!    SSI)  SS&7.
t anada Starch  Co   Ltd.,  Montreal
K   II   Rownlrrr.  207  Hastings \V
Sey. 59
Canadian Postum Corral Co, Lid
To onto.-- Mr.S'ir|p>s Ltd, 525 Be|
mour Strret    Sey   9337.
W. Clark Ltd. Montreal, Que.-~<
P Stark, 423 Hamilton St.   H*y  8048
K W. Gillett Mfg. Co, I'd I.
MrFarlane. &O0 lleatty SI, Sey. 1311
Kellogg Co of Canada Lid. U»nduc
OoL—L P. Meson a Co, 510 lis*'
Ings Weal    Sey  2901
Uke of the Woods Milling Co  Ltd
1300 Kkbards Street.     8»y. 2921
VV. II   D'Arry, Jr. manager
Canada  IMnrull   Co.  Ltd.  London.
Onl    Ijsrot offlro, I ISO Hamilton St
Ba|   3113    ObaS   A  Tinsman
Palmolive Company of Canada Lid.
Toronto. Onl- (lean Armstrong, llll
Urrh Street.    Hay   SOIL
The Quaker Oala Company« IjksJ
or fir... 525. 510 Hut nn Wmt. 0 1
Thompson, Salvs Manager.
RSVStrsO a Co (Canada) I.ld. Tor
onto W II lleatty a Co. Ud. 3!5
Howe Strert. Vanrouver.
.... ,.,
<'•.-nation Milk Products Co Ltd -
opp»nhHmer llros, Ut*. 131 Abbou
Hfrrrt     Phono* lay   S3SO
Hariram Paper Products Co. Ud.
1280 Homer Street Norfolk Paper
Co. Ltd. ISS Water Street. Sty. 7I«»
and 7169
'anadian ToMo flealoe Co  l.ld-
Windnor, Onl    K   S   t hambers, 601
Smyth* Strert    Sey. 3911.
Continental   paper   Producta.   Lid
iHiawa,    tint    Smith,    Davidson    A
bright.   Sey. 9685.
OSO, Mcllae. - Waied Papor and
< ount*r Sales Hooks. 1069 Hamilton
HlretM.   Hey. 8112.
International Husiness Machines
CO, Ltd, Toronto-Local ofnee. SSI
Seymour 8t.   gay, }g]
J C. Wilson. Lid. Lachute, Que-
Jjeal offlct, 1080 Homer SL Sey
'»»    Wi T. Rae. Mensfer.
Prosser, T. H. A Bone Ud., London
i^I.-AssoclaHd  Agencies   Pay  131 Feature Them
During Lent
Feature them on your counter
and in your windows. Make a
special price per dozen. No other
sardine compares with them (or
turnover. Three out of every four
tins of sardines sold in Canada are
packed by Connors.
******* llmtOmm*. !*JL
Brookfield Brand
Pork Sausage
 Swif t Canadian
7m.      JL
Swiffs "BROOKFIELD"Brand Pure Peril Sausage
As a Dealer, you are overlooking a grand opportunity to boost
your sales and profits if you do not stock Swift's "Brookfield"
Brand Pure Pork Sausage—Swift's "Brookfield" Brand represents a Pork Sausage of the Highest Quality obtainable—easily
prepared -Delicious and satisfying.
•» Jm
AC;  <-***
V* ' V-tV* » At*** ^ ***" * ♦*'


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