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The British Columbia Retailer 1924

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Array DECEMBER, 1924
™ British Columbia
r^amf
oA
w.
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¥*-.
IC
s
*  -Hi
aft
■V"
So (Our UrattfW anb AtotertiBers,
Gkrrtimi
ahr -British Sabnslria «ctatlrr istslirs ymt at*
tyaaf mlutfir liamtiucsB Is gstns. jag at 1Mb
frattsr timr. auh a foU "<™*«rP of *W«*»
thnnutluutt thr W«*»8 !lrar-
•-. PAPER BAGS
Standard—Light Kraft—Heavy Kraft
Paper Mills:
Lactate and St Jerome, Que.
Manufacturcrs since 1870
These are our leadi&g tinea a-n-i JUWS bt<ifl tot fStVFO
the best bag valuta before th- retail trade of Canada,
The psper ased is t&aif BtaAafaaUsre is speeiatlj
made in our own paper mill* ami >* attnally totiffhrr an*!
stron^r.
If a better baa were poasible *J. C, Wilson, Limited
■-.vuul'i make i?    *>4 rears in the Kusinev*
J. C WILSON, LIMITED
Manufacturers of
PAPER BAGS.     WRAPPING, TISSUE AND TOILET PAPERS
for   Wholesalers and Retailers.
1068 HOMER STREET, VANCOUVER, B C.
Phone: Seymour 781
YOUR CUSTOMERS
APPRECIATE THE BEST
THE ROYAL CROWN SOAPS, LTD,
VANCOUVER, B. C 1924
THE BRITISH COLUMBIA RETAILER
 ::::::::::::::::.:::::^^^ .aaaaaaaa.aaaa
, ••♦"IIIIIIlMltlJinaaaaoaaaaaaM-UaaaUo  •••••«• ..•• t tiataaaaaaaaaaaaa
And now the
*
>
" KEY-OPENING "
v
■
BRUNSWICK
ws
NfTWliC«TJ\->"JSCI$
9   BRAND     *
A
OPEN
end a?key through lid ot i
tongue m-scrtinsiotofkcya
up tarrque
SARDINES IN OIL
 I    PACKED     B "V
&S   CONNORS BROS.Limited
Tnx    blacks harboub n,b.
Xv CANADA
We couldn't improve the fish so we
improved the tin
For years Connor Bros, have packed tkree out of every four tins
of Sardines sold in Canada. Think of what the sales will be this year
with thia added feature!
Brunswick Brand Sardines yield the grocer a splendid profit.
Placr your order to-day for the "Key-Opening** Brunswick. It will
greatly increase your sales and awe 11 your profit
Packed by      I
CONNORS BROS. UMB
BLck-i Harbaur. N.B.
'Cam***'
BRUNSWICK
BRAND
SARDINES
with or without key
::::::: ~ • SSSS^^^^^^^^^^^^^^^^J^^^gsaSS
* '•«•••••••..•»«... ...m.t.t*.**. ••••* THE BRITISH COLUMBIA RETAILER
December
COFFEE
Saves you time when customers ask for "Fresh Roasted
Coffee." That's exactly what Nabob is. The vacuum tin
heps the flavor in—you sell it "fresh from the roaster.
Kelly Douglas & Co. Ltd.
VANCOUVER, B. C.
NABOB
**fir
HHAN1)
Tan
UOUCt ASi
WILSON BROTHERS
Established 1890
Our Motto » " SERVICE "
Wa cannot offer to sell you goods cheaper than any other firm is in a position to do. but we CAN
give actual facts to prove that it Is
ECONOMY
to deal with us
SshSZ WILSON BROTHERS, VICTORIA, B.C.
Wholesale Grocer*
SHAMROCK RRAND
HAM, BACON, BUTTER, LARD, SAUSAOE, etc.
First Quality packing house products put up by p Burns & Co
Limited, which means they are the highest (jrade, alwava reliable'
and without equal on this market. * '
YOU CAN RECOMMEND SHAMROCK BRAND.
P. Burns & Company, Limited
VANCOUVER
CALGARY
EDMONTON 1024
THE BRITISH COLUMBIA RETAILER
mtlOmommmmmma!aamaamaamaaammm*m*mm
"The End of s Perfect Dsy     ^^^^^^^^^^^^^
|    IM.*, frntn finest flavoured cane BUgAT, a special grade of which is imported for tbe
1 PuU^iTall Bitd of paekigei to suit your customers' requirements.
Un packages designed to beautify your store.
101b. tins, 6 to a caaa.
lib. Uns. 24 to a case, ^ lb ^ 3 to a caaa.
lib. tins, 12 to a case.
Perfect Seal jars, 12 to a case.
The British Columbia Sugar Refining Co. Ltd.
VANCOUVER, BC THE BRITISH COLUMBIA RETAILER
Daaetnbe
The characteristic atmosphere of Peace   and
Goodwill which predominates at this season
of the year, prompt? us to again send you our
Greetings and Good Wishes*
The ContinentalPaper Products
Limited
OTTAWA CANADA
Manufacturers of Grocery Bags and Paper Bag Specialties of every description.
Vancouver
SS. \ SMITH, DAVIDSON & WRIGHT, LIMITED
Calgary
"Using a Continental Bag is Bag Insurance."
QUAKER
Brand
Trade Mark
Their
exceptional
quality will
prove itself an
asset to your
business.
and
Pork
Beans
Packed in British Columbia
Dominion Canners B.C. Limited, Vancouver. :    <M***
■"i -'--.
THE BRITISH COLUMBIA RETAILER 7
leerstSHaa*  Renresentins  the followlnf
g.     BRJTISH COLUMBIA IZZZT,	
■ ^ I      I /\ II    I    Ix Am'u w A Jones
f ^i    qS   1 /     \lLrfl—-il    X Armstrong 0. H. Smith.
wtts -saaai n lass **■•*** **" '■ •" TKM>K nKVt*:* __  cammse* a. km*.
-T „. mi UmmtSAo SKVKNTKKNTH YKAB rranbrook m j. L. Campbell.
—^aVTKrt WWKSAl* ORCAS Of BC  BOAHD Kamloops A. H. Mulrhead.
Z^' SS^Bl, |a^UT,Q.;uK«ANADA  ^
'     -"   0STHliY JOURNAL raMiaheJ in th« inters of Retail Merchsn- c j MlUg
£*£ "d'tk. De*.l.p«enl .f CWrre .a * eaten. < anada.
m»§CWr«CJN rati:  <*. i^tur r*r v,** ws* is sifaaee. NaBaUno w. p. Norris.
AdftfUtlfiS Wsiss os  ApplMSalSi SeHotx E  F G1*ot
ia«ji i-rt i Tn Haa WastmSaalaf D. Stuart,
rsaiTitisfii p«oo«tss auausnmc co. ltd
e*.u ItMl minimi' lasts** •««»*«»• fterelsioke J * "ume
VAHCOUVin. 0 C Vancouver ~W. F. In*.
*s**i*a« *« ■*■ w N ,,-„,,„ Bsstaess ftfsaaaer   **»*» ...      c. s.raR.
j**•«? j « Mor*l*on While Hock  ... E.H.Hardy.
^-•■■ms*-*^^ 77""" Vancouver, B.C
-ssssssxsssssssa*--^^ .      »,,..„,. ,m> strung that these
GET THE CUSTOMS S OOODW.LL • J  *  „„ „,. ^J^-^iftK
•-<—«—— . ,    .,   ♦ •».,   iu« r«'haiu   win  MiKM-M . ,
Th padwiU *-h,-h . .     »i -'»'- r •    ' -     *        ...... ta   Thus the Mtaastoa a >*r,a,.. rattm  •■•'»
* v        .    i..    ,,,,■,.(, is,  bits        * «|*»s .      ,        ,  ,.,v.-.r ♦•xtoiulcti. acrves »*> ■
., m '■ ua • «a**« \;   . ■■■;   !;v        5 ■»■** -^tad*"'"' h
r*r<  *   • tumlnf OQI Um bsal seakniln ti«  »«    » mating It ,        , •„, ^„,HtioiK is s Rood
,   -.    ioi doUa« md eaiiui    And « -   *" • !hin, in „,«», Man^ ,..,„,,. rt in the existence
D wakra   Tkal can b« «»»t*m«*«l only   ;• -'•» J (, ,n t„, many lniM!\,VM\,ntr:uHl,tlu,mijh costly ex-
rfttl and efil^nl sento  •--   - {hj Kt) .        ., some l\rm have Icamea tnnn^
4c»s   I suceess le ataty Itas w btwin^is ■*uii. }h*ri«'Si«*'-	
; ;.    - ,„.| ,, —      2 KEtP the home trade at home.
• -, RrT th,   rrlall m**w   mis.    iw ,    ,r,vnter patronage 01
... ... „„u MtKhaa.. bui iaU«   » «* "• "■**            v ■ owi M>1 **» < '"'""V?.,    t,", keep r^ney ettenl-
I, jooda til hai »i- I* I l» 'i! ■ "      ' .h,- home-to*» n tanw •SSito,,^5 Sly, W »»-'
■   ■ n Tt..- raaaofaettn t »i.i»n- il.. It     •        ■ lUnaaihomeaaouw oe»»        .ntha**daatieally  »»P-
- j ,,,,,,1^   Onee llu waaafaemrej ha» h s- ,,,,, ,„- \V,,,. ra ( anada ad tmmm     ^^ Aj
. [rf m, r,,,m! „i„, ,.„>,!,,,, In Kb j   - ;■; m ,,..,, h, r,,,11 ■"'•';*;1'^;'^V^Lrt of capital, th"
ikiii    lalter feela he ean eonaeienllottriy »  ihta time, when every e     h.       soln,.,h«nit that
ll     to in. carta*, n aa lh« heal    : •  ''*, -«• » **% .(. Il.r lhal i- -»' ;'":,>   ' ',",,,„ .„ ho1„.. is like the
, *    .. rl ,i.„ ol thi year, M • *" '   I "•",";, mtahi M •• »'•*» ''•''V'   V,    wh,*,*l. it haa heen <li«-
.   Th.rV n« Ihnaiandi ol m< rehanU il -«»»'; ,va,,r th:1, hai i>*>**<*-i' »T«' ,-,„. M Ulrni,,s thai
wh„ .„ ^.Hm, e-..»l»iil rar the «auW ^ir<] ;u„, „, ,„,»-, '^-^
. rt diy of ih.ir It*.," ..       ,, „..„ Mrttenli' i""!l "" '  " . ;,„ ,lt* reminding thw
i*   ,„„,„l(n,.n1r..r tha Aald  .«!•!■ J* •*     ! MewhanU Aonld a^i i;. ^^ llinvspll,,,r
■M i dtooM law no iU anwmi In hh ""'"^       „«,..„,1. a <"" ^^tJJchnneeiotattingil b«*
  •• '""lr' Ml  ;:::,:;;;v'Vi:,iSibaf ■*■*^tlSuC
A COSTLY EXPERIENCE ',.,,,,,   The J*« g*jg f*| tl„. ti,„, bn^
• «ors win have i Yittb- wotMy on hand*  wj  |ng      lnlinitv,
■pplyina this nn a-eeotmt, he wul naa n THE BRITISH COLUMBIA RETAILER
Deeember
MARKET NOTES.
Retail grocers generally report Christmas business
up to all expectations ami appreciate the fact that consumers are not leaving all ot their Christmas shopping
to the last moment, although it is to be expected
that a heavy volume of business will he crowded into
the few days before Christmas. Holiday supplies BUCU
as nuts, raisins, figs, etc.. are moving out trecly, and
while wholesalers report rapidly depleting stock> oi
these commodities there will not be any shortage . 8S
far-sighted retailers have laitl in ample supplies. Turkeys, on the other hand, are not going to be nearly
as plentiful as they were during the past two years,
Consequently priees are going to be considerably higher for the favorite Christmas bird.
Sugar refiners here announced an advance of 1"
cents per lbUlhs.. early in the present mouth, making today's basis $7.7b* per ewt. 'Ihis advance seems
justified when comparing it with th.- condition of tlie
raw sugar market, whieh has been declining slowly but
steadily for some considerable time. Estimate ol 1924-
1925 crop indicates another big crop year. These reports are based on Cuban and European statistics, and
have naturally had a weakening tendency tu tin- domestic market. It is interesting to note that the pric
of refined granulated sugar in S.attic, just across the
border, is higher than the priee prevailing here. This
is a reverse of the usual condition. Our price normally runs from $1.00 to $l.r>ii higher. We advocate
buying cautiously for some weeks at least.
Reports from New York state that the market has
continued its upward trend chiefly owing to the scarcity of spot sugars and reports of further labor trouble
in Cuba. This latter factor is a disturbing om- to the
sugar market in general and there is no disguising the
fact that conditions on the island are serious and a
distinct menace to the successful harvesting of what
promises to be a record new crop. As regards the new*
crop, producers are becoming more and more reluctant
to sell sugars in advance and only very lighl offerings
of these sugars have been reported at 41„V<-. cash and
freight, for December shipment and V *,<-, cost and
freight for Ferbuary-March shipment. The spot market is very strong and we doubt if much uew crop
Cuban sugar will be available in this country before the
second half of January. It is reported that a few centrals may start grinding next week, although the
heaw rains in Cuba during the past couple of days may
possibly interfere with prearranged plans.—Fair & Co.
Coffee. The world's visible supply of coffee was
placed at 5,572.000 bags as of Dee. 1st by Laneuville,
the French statistician, which compares with his figure
of 5,624.000 bags on Nov. 1st and 4,&13,300 bags a year
ago. Ttotnl world's deliveries for November, all kinds,
were 1 817.0P0 b^a; last year. 2.119 000 b'aftS, and two
years ago, 1,597,000 bags. Total world's deliveries, five
months, have been 9,*443»000 bags, last year were \vii,
<mk» bags, and two \«*ar* ago 7,*|h>u*sj bans
Canned Vegetables. There hai bam no startling de
velopment in the canned vegetable Hue, with the j*"*
>ibb* exception ol canned corn Thi* commodity is i v
eeedingly scares and high in priee Meat spring snd
summer will see pries as high as th«y were at any
time (luring Ihe wai period Thaw has been a short
pack, with consequent sh<n deliveries all over North
America. The local market hi bare ol everything .*
presenl except the fancy grades, and no further supplies are i\iw until early Is th- V*w J*ear Retailers
would be well advised to snap up anj offerings with s
price inducement pI't*-r January Kf
Shelled Nut**. Retailers who ptUfbased heavy sup*
pH< s ni shelled almonds and walnuts have Ihe oppor
tunity of making Increased profit, because priees during the past fei* •"*» ek* havi  a«!viifict*d considers!
Almonds particularly hav,* been effected    l'*~i 3 crown
Spanish shelled almonds nr*' non selling al Ms pt i
pound, wholesale, with higher price In Hea    Import
• rs predict a continuance of high priees throughout th**
year   New arrivals of shelled walnuts art also higher
than last year's product    Coutrari tn earlier expeel
ation. shipments due to arrive in January nn*\ Februarj
will not bu any lower,
Cereals. Wheat, oats, and earn products continue
in the lime light, and pries move upward* ni freoueui
intervals Quaker Oats both the regular and quick
sty!«\ have advanced another 28e per ease, making o
total advance of $i j.*» p.r caae during thi past ?h?<«
months Other cereal produeta, rash fl**** Cn-am ol
Wheat, c,trn Flakes and Puffed Wheat and Biee, will
In all probability show price revisions upwards about
January 1st Retailers should keep well covered on
these lines.
Rice. The rice market continue* very strong Present priees on No I quality are $150.00 per i«»n. us eoni'
pare,! with #12.V<MI n f,.tt months ago, combined with
high prices, rnv ol good Quality is not available     Thc
i Dtnese market is also very firm,
Sago and Tapioca. Prices on then.- commodities
were eased ofr half cent per it. during the month   A
new arrival m this line is Fancy Milk White p.arl tap
loca, selling at 12V4e per Ih,   Retailers  with  a trade
lhat wants qualit) will appreciate thi* new Jim-
English   Biscuits.   Peek Frean's English Biscuits
are again on the market. Lower priees combined with
reduced tariffs have made it poasfble to bring forward
supplies of 'his will known English range of buseulta.
Peek Frean & Co, have a reputation all over the world
for the fine quality of their biscuits and BngUsh con
ramers will be glad of the opportunity ol getting them
ajraln.  Friers r»nge from 40c to 50c per ttv A law im*
will prove a welcome addition to vour biscuit stoek. >:\
THE BRITISH COLUMBIA RETAILER
9
r nna rish. I*wal canned rlam* recently received
\\t ■ .moled st 7<k- per eaai higher than last year
/r,i*»rt   (UffiCUlty   ill   gattlWI   Mifllrirllt   IIUIIiInIf
isT.^e* whieh haa MWHatetvd blgbtt wages Oya-
hoih itluc r»int* and Covta, an ap In pri« show
:,r**  |       Thai oa»«ao4ily «•**•'»«••• prinelpally from
'? 'iiUntic and Southern Si«!«-**. and indication*; «r<
Stthe evatt? !*a* ftrv ,Mt4,"im« ""MW «M«!**-=
Drt d fnrft    Kai*i» P"^  «hit*- they ha\«- BOt ad
weetttb awJi. hav,r te CWIfotasi «^l >! « **
1 .   | ?}lftl jirie^ l»«*»Hy Wfll »>«* »OV«d upward early
, .   n about haM otttt P" i*mn,i- *n,! *llouM lhl"
.'. . ptsl d additional tariff •♦«» .Wrriran Imports
„   , effeeUvt. priee will in all probabilit) rise
I   ;   per \%   N**  SWP ai BdJowi    date*   are oi
,' '...'* ith fin** quality, and reaaonablj prleed st&t
.'. •>, «tth a p<«*IMtttj ^ I > |M4ee after the New
Vrsr. Evaporated prunea, peaebea and apricots sn <•*.
•'-,  • •■,*.  m pri***
h« -    f, '   s V
k WORTH WHILE OPPORTtJWTY
Thi
IfSS ""
Makt
11
s'.'
< ml**
t'uail
.. .
tion-*
,'IK
lt<
M
a!
fl
oi
eh
id<
ii days and e\|*rrt thr irsd«- to eom* ta
   j., .A;.—  *  Kul  for  tb   natttHiag*     Tha'.
r. ■■   *        *.*■ *- "Hi -*ae ** *.^ ft.    ">   ***-* *
-••,•„ :«: a general -wig H ** wm sapaelaBi '^
.. h eomei to neiltag sptelal CbriaUaai pae*
|fe   pul.hr 10 bl U*rd  a* t'hri-tma* preens
,,,■ | Clristnaa gtfti ot *1wm|" i% l fc"","*! "°**"
.. | be adopted a* it lefts Um tkofe Ho**   ,! >*
,'-.M*s    (ha)    »«oat    proplr    W»U    »4e-5n.      !-e.UlM*
. ■ aa«uti *tfi iii snv family than
) nil| .-*-, more ipproprtau gw» * i ***"  •
it -f     ii. «.,«•*» iin i«t a fanev ba-**
un Msortmcnt «>* s«"»*t-* \%l*» *»i* '-8 ** * ■   -
■*. ,/ th- rtotnach has an *Jnwan IrrasWWs w
i   • |ood things ?>* tit t« to^^
lliristmas period Is I naaKW tth,n "^ ***$*
IimhI • . M»a-n«!     tt i-* ^     •' iral d«*-ire to want tO
iHtl If one ha. the money     Hut what to t*U M
,    perkeaing qweatioii, yd H h «"^l,l> !JIVC^
-. suggeation MMak* f*w Chrlat«as |tfls »»
TV Idea Is extmnel} leaibli ss mm «*^^ pre-
ewt of beans raiiey peacam or tt «•» ">*[* f/
j dosen eana, ut iasortmeal of eannedI tien
.* Mn be ndaad with (*»<•> l^;?!,"i ^"mIv "r
bed with fanej hii.Jv nut,, etc   There taw
ia the varlch and no poeketbook t« Uf wi*u hm
• aaa gtt so»aUiiiig & titeda of to«3 ^lrt
, froeer o! eoowa, will havs lo |overn hhtwn
rwrding to ihf nature of WawMRomem, «»■
dlstriet the speeial paekagea will be IWt<' • ,u;
wtghborhood Improves Iheif f«*tt« J0? Mrj^!
i be Incased   It la a aaaa ««^*f^
,ri   and  if  the   «m.,r will shoa   hb «£»£
ihey ean Ret for a Chriatma* preaeal ror w «« _
,r more hi can undoubted!) plek ap s ftumoet
h orders Anothor opportunity >■*- ■*l>"')!,1 PJ „
af staple fooda to be glvett to iteo^y poor, ««■
i       I   i t   „   h..     l.iinatoi'H     eti*.   M< io •
d oi baeon, can of eotn, ^«»^^>•», . i
a of cake* „r m^fthing slrn In the way oi
M me neon] * eonW be induced |o make wen pur
rorChriatmaa if thev war wtt "u\]]Hl^\ th,
, n BniPrr Hi* food for Christmas gtRI »»»l
ill spread rapidly
Make sure of
a big piece
of the daily business
in your community
B-ftff r<*taU«"r ha« the same oj^muniii^s to get
|Sftd l*roiit* NS hetinr or i*ot hv gi-ts tu-Ptt* depfitds
epos thv luail ol BffCbaadtas In carr.ps.
Vou ran t very well |sl » big plSOS of the profil
"eake" H >ovu ttoell moves stOWly, Hut with lead-
ins l-rand** on your shelves profits are sure to be
Kood -for many turnovers naturally mean many
profit*
t'ndoubtrdty every retailer can see and understand
thi*    An ainatltiKiv small number practice it!
In scores of retail stores there are from 5 to It
btaans at tOttet soap that turn over only once yeany
bteeaSS deaisn<W by only \b', oi customers—and
only thr«« itadmg brands which turn over many
t.mea a yotr because 85 . of the trade prefer* and
uict them.
9a flOSS ■SO'Jt to I'A, of the money the average
retailer Invests In soap l| dead most of the year.
And b!g overhead here Bkakes his whole soap busi
ness take n loss at inventory time Which cannot
poaalbl) he made up If. the good profits from thc
three leaders
The proper thing to do Is to get up a sale on the
Mow sellers and speetalUe on the well adverttsed.
fist selling leaders In every line. These are the
kind that give vou a big piece of prottt "cake" and
have the lowest of all carrying coats.
ta the toilet soap line Palmolive Is one of th*>
(SSI ISlttni leaders. More people prefer and use ll
than any other one brand of toilet soap.
■^MMMIHSSSI 12
THE BRITISH COLUMBIA RETAILER
Deoetnl -
Shelley's 4X
Xmas Cakes
and Puddings
Now is the time to have your
customers place their orders
for SHELLY'S 4X Xmas
Cakes and Plum Puddings, Our
extensive advertising policy
"makes sales easy"—which
means increased profits for
YOU.
SHELLY  BROTHERS
VANCOUVER
NEW WESTMINSTER
VICTORIA
NANAIMO
A Quality Product!
IDr Middleton j T^
ronizeJJ
I T1AM  HAM MCnT,«* ^^^^W
GENUINE
Whole Wheat
FLOUR
A FAIR FIXED PROFIT
FOR LARGE AND SMALL
IS THE POLICY OF
The Dr. Melon's food Products
Company Limited
Vancouver, B. C.
SELL
ROYAL
STANDARD
FLOUR
WHEN PERFECTION 18 SOUGHT
ROYAL  8TANDABD  18  BOUGHT
Milled in Vanoounr
by
Vancouver Milling and Grain Co.
LIMITED
Head Office and Mills:    VANCOUVER, B. C
WAFFLE BRAND FANCV TABLE SVRUF
18 EXCEPTIONALLY OOOD.
Nots: Ws could net improve the ayrup to we have
improved the container.
Kelly Confection Co. ltd.
1100 Mainland Street
VANCOUVER, B. C. m
THE BRITISH COLUMBIA RETAILER
13
ftf-lff**
0 -    i
it I    !
ii B   '
ti i a i
*.J u
lai.f*   '-
:l ♦    l
;l i   *
ntinued frwt> PP *)
rHJ  w  M  MAtXIW CO., LTO.
MttaW'S Beet" *r*«l««i*
,si \i(K«*n
,,, t                  .  ,..» ..per mm    I **
  I** A®-**-    I »•
a >#* (pert IBaeaBaiai
{g#f     4***       t *»
rtss
tl: a
Cent
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t*t»i«f   t.S  1   tltto     .
Horn m% 1 *«»* ■» ■ i.
Mai^o*'*****  5} 1 ',aa     .„.—«•
mat $* I imtn . .———.
Ktslsivaf   tS 1 n*»a .. -.   ....
t"*f«rv*-* tl  J ilea
i***ia««-T  Ui S U*»
Paal *t  "srtaaA tt I "■■*"***
NP0M'«  W»**-   53 1 <ir.a
i'a**j»t-«*r.   <-si?ar.ft*   U  J   t^ssa
*PsssW, sfaSSSi j i * *uss
}'"l-sri*'*-S   *«s>*-*-f*   Ml
l\v4A*,tf   f•««***s*-.-rs   !■? J  * ' *
S***   i'*'M**"3  '«    •5*>,',-*
mt*. wfefeal li S '-1** *
SntmVf   ^'';!  lite*   ■
flyBMl   It/S   SSSi
Tw»*«w     KS  J   <sV-*
iii>..,5* -fTanntiffitOWn t.i etas
*tt'b«4*   >'**t«•-<■*»-    St   '',r**
I-atr dot.   190
j»«f dot    I $0
jwr dot    S.-39
p*r   dot
.n
p+r dot
MS
{Mat *V*l
Hi
PW   d"*-
J S-0
(M»r dot
4 io
pit dot
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t to
jffOM do*.
t H
p*r do*
t is
pei ass
t ts
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: :•)
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11$
j»rf dot
t ts
pet -ik*
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pat  Aot
J «
paee   do*
i »
pM   ONI
t ti
pwr dot
t I'i
JWf    dl*
t «*
p-tt dot
t -0*1
jk# dot
t <4
ppr Sss
* It
pet sos
t «d
pel Sos
J «
per aos
||
Mf  <5  *
N
Whot« rifkttnf ia ctns per doe. .N
CeJery Salt, taper toU.  p«r doi. l.W
Curry f'owd««r. taper bot* ~..p«r dos. 1.7*
Ta*
too/i*  ._.„ , perm. M
tOJskt ... _  perlb, .ft
H/tS and :«» 4* asaorted  p«r tt> .ft
tl/Se „..„,_„ „.„. perlb. .M
Vlntgcr
M qt*  ..„  per dot. 1.40
HSMBSlSdSi
Uft litho tin*     ..per dot. 1.00
Isass
AiworJ**-;!  12/4  Una. per dot. SIS
Apricot IS/4 tlna  per do*. ISO
BSeoh Csrrsot IS/4 tin* per do*. ISO
lw*nl>rTrY 12/4 ti»n  — per do*. l.iO
BaspSarri 12/4 no* »«.   ISO
P. BURNS A CO. LTO.
Shamrock Product*.
Ayrshire rt>lt*d ahoutder* per Ib  .14
liAcon.  Shamrock.  «•*.  per  lb. _.....™. .M
I'ak* i  twm.  with  dre#aittf,  per Tb,....... M
Creamery  Butler.   Shamrock,  cartona .42
("htttoe. Canadian,  iarfe. per Ib 22*4
rh******.  C-anadian.  twtn. per lb  .28
OESSpOSnS, CSfSSttHOA, No   5,  t2*"tsa« 10.45
COSSaSSSa, Carnation N'o. S.  2»-caa« 10.50
VfysOmi  ham*.  Shamrock,   per lb „„ ,51
ikM-mnkm   ham*,   14-W   tb* —~. -25
jNnmUsicn txacon.  S-JO tb*   P*»r lb     .. .27
■ptrtwte-hfl ba-fon. 1*44 lb*, per lb   „,. .JS
ENMBtaries ahoutdera,  »w»ned and rolled .18
(Conifamed an pagt H>
77o7..-.;.- ja7,-77-
Buying in Home Town Means Economy
iia^e^--«^l.l*..«l«TO--»*-*«- Ef 4n0Ugh to b°y *~™ m ^ ^
If
(Q0Q|
'0 bin
**).$%  '
sial
IDOtil
in ||
<n\ ,
tins
Hutu
It l
h** e
l»tt y
RIBt,
thri
aki
mai.
m\ '
I
ph.;
HCh«;
Mats'
Hfl!,*
IWft]
rity «»r lawn U |OOd «i»mtgh LO U*« u* ot\*\ |OW
■ >Uk< a wlary ^l*J-* i! *hms,a U' *imm1 *****
in     If Ih^ Irarhrrv the prrarhcr-*. the prufCS-
nrrcwu. ihe p^laaiaati s*wl ih<* eM* **rs-inS
rsassd Mkrka, thr moat dtr.*-! route ?•» lmn«
that dsairad end k t*> ktssp Uw bwo^i rfrettialiai
Humr Totttt     If all ih.   m.mry in Canada S¥St
!hc haml* of mw or tWO mSk% fcttfoWSS i» s«*«»*
dd «taufiatr   The propar «n*l Iwallhl botoI*
' * have money rirrulatral IB that twryonv will.
m <»r her industry, grt S0SBS Oi it
fir^t eAD^aUtloO of a pro*lue» r in labs sm
m Sh,- rili.n nnal tOWlal O* ar I hew     To seU »t
! ha\r eU8tO»erS With mon.y who ;ir.   BtMS W
Th,* further lhe prudueCf »* W ^JW ,h' r°n
mors the tranaportaUou «,*»*t*   wias i»«*»r
tOWm and rilien an» num* \nluahlr than IftOaO
Isolated in the backwoods Tho beat wajr w
rkwoods farms nluabk i* t«^ h*9 » ,h,> clh'"
as near them.
paWW rili-* nn.l town nrv built  up through
Homrntion Wlwrn ^tail tnerohnnK nml WO
mhm requires ihe Rsftoraw   if eawowjrB
thfir mnnev awav to mail order WW1   |\
'hK nn.l expert the eortter ItOW to live OU WW
lamp ehimnevH. ej?tr« and e«»al ot%   1W    w .
*0»« day tO Had the liltle corner *tore tVaoWm
Goods when vou want them and where you want them
uc rorth num* than goods thousands of miles away.
Ten cents' worth of toothache gum in the corner Drug
<LW in the Horn, Town is worth more to a suffering
*Ud Sth an nohin, tooth than ten tons of the same
arlieh* in BoU| Kong. China.
H, UU uu rehants endeavor Io locale in places where
J! ; *Muire,l. Thy have a double mission to per-
tZ ?hev buv goods to suit their customers and they
*   /   M    n ke a Inine by selling and earing for them.
r   ,1,,* business be should reaehe In return. T
N 1„ should be mutual and the customer should he
Jig Sb Ul - that the retail stores in his city
0rt;riXitthathv.n,yingth
,    1      ■ u    r     a inu the middleman's profit on all
hmV •        nlv a Xring d-ccptiott. to say nothing
yoU huy x\ I mi   Son of lack of loyalty to your
whatever aboti  he ^ a ^ we K ,
,,,umT -I   1     \ ncrson living in a town, and
oSt\otto^£*^j£
mUS| take place:—
1     The OfttalOime Js designed.
1 fContiuued on page 24) H THE
(Continued from page 13)
Dripping, beef. 4-th bricks »
Hams, Shamrock, per tb *8
Hams, boned and rolled, per lb     U
Head Cheese, o-lb.  tins, each SO
Jellied tongue, per tin   I 60
Lard, No. 5. 12 to case    UM
Lard, No. 3, 20 to case 12.00
Lard, carton,  15-lbs 21*4
Lard, No. 1, cartons. 30-tbs 21
Mincemeat, kits,  26-lb,  net, per Ib 34
Meat Loaf, per tb -   -1*
Pork Pies, per doz -•    S5
Pork, roast legs, with dressing, tt, 37
Smoked fish, kippers, 20» per Ib 10
Smoked fish, kippered salmon. 10a
and 20s, per tb.... —  «   -124
Bmoked Cod. 30s per tb » .   .16
Selected   fowl,   per   lb 26
Selected Chicken, per lb..     35
THE ROYAL CROWN SOAPS. LTO.
Vaneouvtr   Prlca   Llat—F.O.B.   Vaneouvtr,
or Ntw Wtttmlnattr.
Ttrmt Nett 30 Days.
"Apex" Soap Flakes, 24 1 lb pkta, box 4.10
"Apex" Soap Flukes, 12 1 tb pkts. box 2.40
A La Francaise Castile,  box of 25  4.05
Blue Mottled, box of 20 „ .„ | 25
Crown Oatmeal, 2* 6a, box of 144— m 4.S5
Climax or Montreal (wrapped)  box 25 6.(0
English Blue kottled, box of 20 „. 6.25
Golden West, 5s box of 120s .„ .....,_ 4 50
Golden West Powder, 3 tb. box of 24„_ 6.60
Golden Bar, box of 30    „ _... 2 $5
Klondyke  (wrapped)   box of 2$... _.. %M
Klondyke  (unwrapped)  box of 25 „  %,tS)
Klero Glycerine, box of IR  t 9J
BRITISH COLUMBIA RETAILER
Doe-sab
***'{
410
110
IU
410
tu
IU
Linen  (unwrapped)  box  of  100 » Ml
Liquid Ammonia. J <k>» qt* bo* of M~ 4.10
Liquid Blue. 2 do* qta, twi of 14
Mechanics Ptnc Tar,  box of  100.
Mechanic's Pine Tar. b««i of W,.~.
Olive Castile, cakea, box of 1*0 mmmmm
Primrose (wrapped) box of U    	
Extra hard unwrapped,  box  of M
Perfect (unwrapped) box of 100 _—
Write for Toilet and Hotel Soap*
Special prices on 5, 10, 2$ and 109
basts,
Pen-dray's Lye. box of 4-1 m
Pendray's Powdered  Ammonia,  box 24, I li
Special prieea on 5. 10, it and too
boxes.
Pendray's Water Qiaaa,  £99  Praeefver—
Cases 2-4 tins per c***  .,-..,,,,  1**>
Hed - Crown,  box 0  f25   .........   .    .     ...« 4,6*0
Itoyal Laundry Flake*. U%. tn barret*    11
(Special price on contract)
Royal Crown Soap 6s H4# ....^ „,»...,,.,«, |H
Royal   Crown   Powder,   box   JHa  only.,..- t.(W
Royal Crown Powder.  I lb b»*x of Pt,... 4M
Royal Crown Cleanaer. 4* sifter Una.  3JA
Royal Crown Lye. box of 4* ....... iM
Royal Crown Naptha tx»x of ItW.  *%M
Royal down  Powdered  Ammonia  1  Ib l.U
White Wonder, box of 109  6 li
White Swan &Mp. U t*OX of EH  . ... VO*
White Swan Naptha. Ik** of ISO  „ 4.10
White Swan  Waainng  t'owdsr. $ lb ,
box of 24        0 40
THE CANAOA STARCH CO. LTD.
Laundry Starch**—
Canada Laundry   3t*rth. 4$-Ib box   MtL
Canada White Gloss,  S-Tb  pkf*     ,    0*4
Acme While Ota**, I-lfe pks« —,„
Ne.  I While,  MS*B> Sesa,.,.............  ...
Kdwardaburg Hit ver dlaaa. I lb pk*«
Kdwerdeburf    Silver    Qtum    1,4.
fancy Un caelaiera,  41-lbik ^«_    y*
tahi*r-Jal»or-t   Silver   Otoee.   lOotb
k«f|a  ,..    ..       .   . .  ...,.., 1        ]  ■
CalluMd   Start h.   tlauiee   of   *S pkga
pOt   COOOl    :■.-.  #*mmm , .,     „..   I H
Cotina>*y StarcHee—•
tuttmm a  t*#f*t»*r*t*«|   |*r«>p>«r»v!  Ottrt*.
"•t™*lw   pOS-Sw^   s**S}*t   fw    ,. ,.
t*ana«ta Com Start* 40*lb b»tca   par
Tb
:•?■
CWIetiSe C*w»n  Stafeb  4*«lb  boi*-#
par lb.     ,1 .iL.j.u.-j 1 _...)   1 ■ ■ ...VL.ii i,. *»*%
COmt*o ivtalo llMll  4ft-lb ISKSSk lb II
Masota Oil—
M«*£>b   ml    Ui    .                     r     in- - Ml
"*                   S      |n           „■■ r.,-,<n„,. ,-..        M
■   oe     ...              ,, 1 III
"   I* II «
Cera Syr-aee*—*
t*tt»*» Ja» 84 !•» tfaaa
la si ts esse
t*» I (« caaa
;•.*•. l tA -.-*#•
U\S to. H op ran*
•a. ts is *ssas
tSS, 4 le CO a*
Ksr-% la 10 f0 »*».♦*
la.   IS  Si C*IW
}-**v 4  t«?  *>■*#»•
M
I
ft
ADDRESSES WANTED.
Thio service io free to our subscribers for the purpose of
locating old customers and others. Send fullest information
possible. Help those who may be able to help you, by wr.ting
to the office of the B. C. Retailer, 101 Merchants' Exchange
Bldg., Vancouver, B. C.
John Reid, last known juklrt-ss, 220 SaiHlrin^hnm
Avenue, New Westminster.
Mrs. J. C. Johnston, last known address, 420 Fader
Street, New Westminster,
L. Graham, last known address, Abbotsford.
E. L. R. Barbour, last known address, Langley
Prairie.
J. H. Monaghan, last known address, Aldtrgrove.
Robert Runectt, last known address, Port Coquit-
lam.
C. J. Pegelo, last known address, Port ('oqujtlant.
A. Snow, last known address, Port Moody.
John Yardley, takes contract* and is employed in
lumber mills, St. Francis Hotel, Vancouver.
W. E. Findley (works with lumber firms) last
known address, St. Francis Hotel. Vancouver.
Angus McGillivary, works in logging camps, last
known address, Vancouver.
GENERAL STORE AT LADNER TRANSFERRED.
For the second time within the past year, the general store
business st Ladner formerly conducted by Mr. E. L. Berry,
has changed hands. Announcement was made yesterday by
Mr. W. Stewart, who took over the business from Mr. [Jerry,
that be hud so'd out to Mr. W. Or'fflths. formerly located on
the Prairies, who lately has been livingl n Vanrouver. Poor
health necess't-frg a drier climate Ib given by Mr, Rtewart
as the reason for selling out. The new owner will take pos«
session immediately.
LANKA TEA
A Blend from tlie
Hill Gardens of Ceylon
Wm. Braid ft C*. Ltd, Vancou re r, B. C
An Aid to Sale*
Wot from constipation, s ou« for bolls and olh**r
Hkln troubles, a bulldrr of »tr<cn*tli, snd SS »»d io
dlaastlon-thsr* NHaehmann'o Veeet.
Tho rie'Mi-hmnnn Company Is helping you sell II—
itore cards are one way.
This health food will bring you more and betler cu*
tomers.
Vour order today means more aales for Hie future.
FLEISCHMANN'S YEAST
The Fleischmann Company
SERVICE 15
m
Recipr*
• I**
THE BRITI8H COLUMBIA RETAILER
il Tariff Agreement With Australia
From aa Awtrattaa Vkwpoint.
.ali   I
* *
tt'
rsjA*
V.
■■i
" I    i''
tit
*:ti'j»
SfH^S
, bet wren A^ rails ami Canada indi-
,„gh al firm! sight th* gwstrr ad tan-
f, ai «Biib Canada, 0M Australian *»v
U -.! th* afwasart ia In retry way satav
, W<« ptarr*! on tbf IW W ■•
,.,,sn, ihiis fsally rnjojrtof «^ ■*
.* but ii» Cawaaian aotk*rili*s «**
^   ««   th*   drmamU   in   *S   Vailed
,,!* for   paper   thr   rap**   t«>   An**
,,h to Sir taorr *hm ttnm SW*« u. 3" *
,.,.    Admittedly ibb U a hit all* ot m
a,,|rml tlutt OM waw»s»n al U » ton
I »n*4s «fU rv-M,H in «lupUn«« a** *
ta n}*»ra* ta *h*% mat*?
..,..-,n****Hi*  inrittftirW*  *»U  twl  *lfef ®
,.   v^irsfia &*» ao« »anutar«»w titlDl
ting bmMmi lf^s>««fww*a «*■'
.•*,-trv4M^i* *«d airMyplat ewtonery.
»-.|Wlin« au'lrtwa, •** rr«i»«'^ *nV
■*.?ll,nt ptpe«, ttrvofstittla p*S**' ■* JJJ*
. rs st**!* imn end *^* *«*** ^ *"***
■     „ r sad buota anaakar.   and   P»***
whirls  eluw*. ••  *****  •s^«*BI
•■> t^nad* #        ,  .
.Wr *ta«L U S »*I^'"J •*•*>' ' *"*'** *
•    Aa.if.ka .ill aMli ta «a" * <*?"*.
SMSStm m tsmtn aataaUr prtferrw.
! rMM4 Mia. Un). tOOSt, .at*. <»>•«*■
d -nton*. drfcd. .M«»»«> « '«*P"! ji
rnaatt .ad tsMtm, Wmmt ln»«* «*■ ■«
wai, r.nmd .rfrtaU**** pear*. q»»««-
n», ratalrpUaa »«. a»* br»w*jr.
•-*-,««, Mtntarr tar Carton* k^,'*^"
»ha?  m iimniarirmi »n Canadian »oU»r ehaa*«
!
Sand
Is   I
r-v-mfTiawHwa waa *-w*«»™  ,      .
-.1. r-krarr-triam »b- *«-« »» «*-»««r.««r. •« •»
* al»*   rnttn! Sla*f'*
*
IM
I
Pb
I tv;
la \a
ptutS
I '
frntti ','."
••xdufj.*
itti ar«
sritttiltrci tm instead ■ f payinf 10 per cent.     News-
prin! on whi-rh Oni.-ida nt pn^-nt pays £3 a ton, will
W a&aittad bat lastead al paying 15 per cent, on
wrtuni* and lypearriling psper, Canada will pay 5 per
eettl Id 1922 23 Australia Imported writing and type-
wrttinif paper to iht rates «>^ £161,000, Canada's share
Wing about 1 par « al Th* prea nt ratr of 10 per
emi m anaasefflhled motor chssaii and 12*4 P('r cent*
ea assembled raaasai will be wdnced »>y S% per cent.
Ben again Canada k ffam to adnatags over the
rnhrd Stalsi
Concessions to Australia.
\l BHjaH Australian ra- at pays 3 cents a lb. and
»sat iStetttad as British prefereaei 2 wrtaalb. in*
,trf the arrangemcnl Australian steal ^J^^T
rw r lb, and S i»M nd tariff of i SSlrta a lb- «ffl £»£
JS oa s8 aSite imported from the I n ted States.
TV Bt»fi n ' * Au-tralia equals P/I. a in.
Th ^-:.- n -,,-ulH,.sdmitu-d at 11 c<*ut a dozen.
'!'.;::Ll at l ^t a lb., and Australian but-
. ;\ '.".',.., . »b Ookna will be admitted free.
,rf,'r '=; - -, mLpl rato, currants, prunes
t   ('"A-}*V   •    ",  *     !ht. preference is increased
banana"    •'-   s   3<1 s '; '. (\irr«nts nnd raisins
».    .   .. , .•*   «u |.» ik-r cent. ' urrams ««■«
■    V" ,-  : .',   -,  ..mivalmlto Uidalb-artM
'"' .....•..;..!! ciirrants and raisins.
* * ;    * ',    ■■..,■ ;..V„ th-* wae ba* aa *ftaa« >n
„'• VVV..': V;.s „,nl bramty. and w.ll have a
*>!lV       "  V<;Vr ml. on raclypwa ail
i-'"" • ' V    ,2 offered tor th>* .levelopmcnt of
"'■'•* V:'      ViV.m'   v.4<al,U,. lard, tallow, and
"* ''  ' '   V VV <i,*i- has hith,rto beaaamt
J    '  'V       *;..la    l,„*r,as,.d opportumty «
rfmTfor the export o! battar.
— -—ar- ltl .     ,_  j^,   affected
td   Hrwer    arr   llkrif   «•   "V,   ^
eidrnbte   ntrnl   by  thr   tetre^
trade   fr«m  AuMmlis   that   ahoaW   R*
UII-aamtoM    fanaila    m-    im pot
:Ty »J0N Um. nf dried ^^JjJ^ in
'^t A   'mUss projmrtiiin will br eonawera   .
fnaaerl
Concasslons to Canada
.   i*.«.a.t>i incluile
are Important i^W toW^       ,M
•n in Ihe rat* of duty ««, H        '   ll thr 0*
the Vnited Stairs, wbirb srn J" JJ^
worth of tlnnect ttsh. mostly *alnu»n.
duty on CanaiUan ifiUle »lot«' ^ ^ BK
per eant to 10 par cent    >^""r   „lftChines.
rs. nleetm and strreotyplnK maeh nrs. w* ^
imthvf machines, and cash regisi"*
**
DAVID SPENCER LMIT11D PLANS INCREASE TO
PREMISES.
At an approximate c-ost v>t $1,500,000 enlargements
will bs made to th** departmental store of David Span-
tm limited Haatingw Street, Vaneouver, The com-
]),:u!y at present OWttS practically the whole block
tsbeit the store now stands, and it is intended to extend Prom Hastings S&roel to Cordova Street across the
ism h ootmmnotitout will he made on this additional
accomodation early in the new year.
LANGiVEY MERCHANTS VOICE 8TRONQ OBJECTION TO TRAVELLING STORES.
Disturbed over the increasing invasion of travelling
Btorei Into their territory. Langley merchants held a
preliminary eOnflUve at Langley Prairie to consider
the situation so lhat they might arrive at some means
of combating what they deem unfair competition. Already thc Municipal Council has be»An apnroaehed with
retard to the licence fees and it isUVlv that the whole
scheme of license fees will be reviewed in \\w early part
of the year.
V 16
THE BRITISH COLUMBIA RETAILER
Novembt
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THE BRITI8H COLUMBIA RETAILER
17
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DRYGOODS and CLOTHING
frade Conditions in British Columbia
During 1924
A Beriew by J. B. Thomson.
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4«ng thr retail trad* in Hrttiah Columbia
.,,« ?r,ar OM eannot brlp but IM a flight im-
• IneoadHioM over th** prr-re-ding year, but tl
M bright as many of u* anticipstrd at thU
a v.-sr    Tbrfv are certain StCtiOM of British
which have *h»*«n aa hapwfWMB^ but there
■ wrtfatM which baft not MM up tO our rt-
,    Whik il H n»rrv<t that prmlurtion in »mc
o, KSQieea h«* bees gMitar, I think tt srffl
. Ihet b our baair induatry prW* rt whlrh
llU-a hate had to b* ae»l«l have not bc-rti M
.   iu*d thb U quirk!)' reSaejtod to *hr i-otau
rndfteai beeattsc tliw li aet tb** mooey n
whkh in nr-dinary normal    tfeo*«   pass**
-   n«h raflst^i of Ike ff,,f*a^ Sra'^
■ ms* tudnatry ha.* bad a fair VM* a* *'u JJ
i - R Krt mneerned. but on Vanooufiir Waftd
I   | rom*« N<*?*  tin font**? for l»rJs *vf mar'
; ih< ladri o«in«. at I**** nmil *<ry reeo&Uy,
-diibma ratatlna ihrrv and to Strikes, have
productive **f su-ftVimt speodina money, and
i dratted somewhat ns eompared with mat
retail wcivhanu In th«*«  ****rtii>n*.
fishing imtustry. raptfrt^y thr aaknon owning
havs had s'fasr scaaoo and tboas retoikfi
dirrrtty aitrrt-^t by pay POOS to here they are
I ivi had a hfarjsjifTi hwtaaaj
" gfttWtsg dlatrM* have #h»wn a little tm-
• over ia«t roar, but the growers in ineOkan-
thi r diMriVl, have aot had r-turn* that have
lhan n»urh BOW than a ban- Bvtof
iher prochtets of sarimltnrv lavs haco »a<r
whieh w«a d«t*rt>.bnt upon th.* fanner has
fair sverafs rrturn
r m thr City tmdr u eoneorned Ifctw a J»
* that thr Impttos aWm i« shtpplnf «tth tw
■ al whent thiwich thr IVrt, together ««
• on public rail f»r development have i*
giving thr Vaneoover Mailer* a fair w»hM""
paat yrar. Thr tmtrt*t trade has UM l"tU
III this way,
marine thr whole situation, I think that the
been heller than thr preceding yrar but there
room for tmpnwmaat, and wr have oowa
ful nutlnuk towards the Mlualion »V 1W"
world conditions are better   The efftct of wa
■ ti. ||| i„ flrcat Itritain and the Cnited States
! a aoml deal t« stabllUe indiiHtry. K™
ft confident in canital esi^nditure ami OJ
• Cnfortunatelv, the revision of the tarm
H in. in mv opinion, not tefldina towants i«;*
•lions for tbe retailer In HrltUh Columbia   ^ I
havi id) suffered owing to emigration from our conn-
ny. tu lose daring the year 280,000 citizens is a very
termos problem and when we eonsider the character of
Ihr torn whieh we havr kstt, it i.s still more ajrgravat-
Ing   w« are Informed that about one-third of the Can.
adiaa Rxpedltionary Puree, some 152,000   men   who
foughl for us o*7i raeas arr now resident in the Cnited
v **' i   wwni WOO odd of our pensioners are today rc-
ridlng Ihrrr.   That does DOt t.*nd to make business bet-
?• r f«r the retailer or for anyone else, more particularly
so when we figure that the government returns only
show an immigratloo o! Vn\tvt\ States citizens into
i Vnvh for Use past y, ar of 2601.  Th.> balance of trade
is often spoken of in a debtor »>r creditor form, but the
halanee Is d**ddedly a«aiusl Canada if we are sending
lo our eeiffh-bors to the South so many of our valued
. 'iti/rns nn%\ getting 10 lit tie* in return.
Dry Goods
The two basic faetors which control the dry goods
trade ar.- eotton and wool, and it is   interesting   to
watch Nat what has or.uirrrd with the prices of those
commodities ho the raw.   Last December people were
talking of 4«>r cotton.   It did not elimb to that point,
bat tt did r!iml> to a cost of :t4.?0 during Christmas
wool    1 think that as jobbers and retailers, we are ex-
tremeb fortunate that we did not accumulate on our
ihelves anv errat quantity   of   manufactured   cotton
poods on this basis of raw.   The outlook at that period
eertainiy pointed towards a irnat scarcity of cotton
hot world conditions wore not sueh as to afford the
public MifVtoi- nt spending money to keep our mills fully
employed   The result was that the expected consumption of cotton did not mature and the price did not
l>«aeh the pees" which was anticipated, even though the
American erop of 1923 was a very poor   one,   hardly
reaehinf ten million hairs    The boll weevil created
n mat deal of havoc with the crop in 1923.  Americans
term it the Billion Dollar bandit.     Some   economists
^tatr tint the loss to United States by the 1m>11 weevil's
lotion was somewhere around 12 50 ner capita.   This
means eonoeatrated art ion against this insect and the
<-vit it was cresting with the result that this year the
government estimates show a verv large increase in the
sottnn production, the year's estimate bring over 12,-
500.000 bahs.   That leaves us with a carry over some
M million hairs of American cotton for next vear'sre-
Qulrententa,   It i* estimated there may he 12 million
hales eonsu-ed. but this is tteured on a reduced production similar to what we have been passing through
this rear which mav or mav not lumpen.  Present tot
dications are that increased production   is  occurring 18 |	
l,oth in the Southern mills of thc Tinted States and
in the Northern mills, also in Manchester, and wttM
more stabilized condition it is just possible that we VW
see high prices. The majority of mills m planng their
lines have figured their price out on a 80s cotton Lasts
as that figure appeared on the horizon about the tunc
prices were set. but since then cotton has advanced ami
today is around 24%c The latest reports from the
South arc to the effect that the demand tor raw is 80
great that shipments during the past month are almost
unparelled. Advice from the South is that if demand
and shipment continues as it i.s at present that a scarcity of cotton will undoubtedly develop and, of course,
We all know that will be accompanied by higher prices.
Those ill a position to know in the United States advise that raw cotton purchased at 25c ror December or
January delivery is a good purchase. It is significant
to note" that since the Presidential election in thr On-
itcd States the price of raw eotton has advanced 2c
per lb. and the forecast as already indicated is that
business has greatly improved with thr cotton mills.
Yardage Goods Steady.
There is a point whieh I think is Important for Iwth
retailers and jobbers to take cognisance of and that is
that there has heen no corresponding advance in the
priee of yardage goods as against the advance
of raw material. If the price is even maintained for
raw as it is at present, it is quite evident w»> cannot
enioy the price upon whieh we will receive delivery of
Sprint goods because this was based largely on 20e cotton. Th*:1 general report is that retail shelves are fairly
emptv. and it would therefore anpear to be good business for merchants to replenish for reasonable requirements.
Popularity of Wood Fibre.
A factor which is entering into the sale of cotton
goods is also that of wood fibre, and while it appears in
some domestic products this year, it is quite Important
in imported goods and we can look forward to see a
further use for it in Canada with the development of
the branch industry in the East of spinning the yam
from wood products, in fact wc are advised that some
of the mills will use these yarns in their weaving. Besides it has become a very important factor in ladies
underwear and hosiery in world requirements,
Woollens Dufc to Advance.
With reference to woollen goods, advances appar
ently are the order of thc day, and it is interest ng to
note that raw wool offered both on the Australian,
Home and Boston markets have shown advances right
along and are now reflected in the quotation both in
cloths and hosiery. Prices will he higher for next winter in those lines than thev are this winter because
some of we jobbers have already had to commit ourselves for reasonable requirements along those lines
and have had to pay advances over the same period last
year.
To summarize, my opinion in this matter is that wt
have enjoyed a buvers market when looking at world
conditions during the past two or three years. The
result of the stabiUzw*- effect of industry both in Great
Britain and the United States and elsewhere makes it
poppibte that skiers may have a slight advantage over
the buvers owing to demand. There is another striking
factor to observe since the return of the Conservative
THE BRITISH COLUMBIA RETAILER
D
eccii
Party to power in Oncat Britain and that is that N
ling exchange has advanced over SO points.   Of tot
this immediately reflects itself into a higher o
merchandise which we have to pay.
I have no further advice to offer regarding
than to say lhat all of us should proceed with eaui
Keep our ear close to the ground for all the Utfor
tion We ean obtain; Study the mark-1 condition-
alon. from a loeal standpoint but both front a natt.
ami world standpoint aa we today with the very cl
ent transportation service, wire and cable are Im»u
quickly respond in rhangrd conditions which ia
themselves in worlds commerce
■r***Mt**mtaay*i* nwawaa* <,-vtmnDM-vi«-''^.'tm^fi ivts
TRADE CONDITIONS
The drygoml* busim1** both from a retail and wh V
sale stand point begins to show some hnprovament
Tru»\ there is no marked dts)ioaition on the par" of
thc retail merchant to buy any more heavily than
has ben doing, but his purchase* are becoming m< *
frequent   and in quantities that indieatr s mors i
nomiccd buying spirit on the part of thc public, nmrr
especially since the advent of the cooler weather, and
seasonable dot hint Is reported to be moving out w. II
Climatic Influence
Collection* ar» reported fair    The far-famed mild
winter climate of British Columbia 1a subject to ti
sudden changes, and merehanta must br prrpar.d t.
meet lhe demand for both medium and heavy appar
during th** early winter months    Report* from I)
prairies where generally cold ireathet may he expect.
from November onwards, show that a long spell
mild weather has greatly held up the buying of wu
ler garment I
Conservative Buying.
The soealled hand-to-mouth buying practiced l>
thr retail trade is fullv endorsed by the manufactu*-
as being the sanest method of ptirebaaing, and althoui**-
admitting the increased east lo him of doing bttdncs**
is satisfied that the principle la, during th*JM oncer
tain times, thr mitrt one to follow,   The farmer «* '
this year stand to benefit from the redneed wheal
yield, aud the priee he receives for hbi crop should
enable him lo Inundate hia annual indebtedness, ami
make subntantial purehasi** The trade general!^
looks for an imnroveiient in tbe new year, and retail
.rs will bv placing Orders ahead as 8000 as public DUJ
ing U heavy enough to warrant it..
Cotton.
Verv Htth- change has occurrrd in the eotton mar
krt. Priees hold steady around 24c. nnd the finished
product shows no ehtnge since September reductions
Bttving at present prices is good business, since manufacturers are now producing new goods on thr
basis of hifher price* of rftWM than those prevailing a?
the time of the reduction, Reports to hand indicate
lhat spring placing is fair to good.
Woollen Market
There are no priee ehangen towards a lower price
bvH anticipated in Ihis market, whieh continues to
n*M stmnu. London reports that banks there ere etir
filing loans on wool stacks held bv the b«» dealers.
Th«se mjtn, if authentic, would indicate that short
««cs reported in the wool supply are now passed, and UN
a n»*
I.
•ad
■rmal situation warrants such a step
Millinery
vnable weather ha* played a somewhat dis
jjsrt in preventing the sale of mtd-wtnti-r mil-
Thr advent of the recent eobl aoap, how*-v.*r,
wd a noticeable improvement, and males arc
king up   W real winter weather b cxpericne-
tsimas sale* will be good
Wearing Apparel
| House* report brisk »*le* m all the medium
■ :*j**-r garment*, and M*me eie«-Ueiit values ar*.*
fgftd by the leading store-*     t»n the other
-.,*,*,.   • * }x»rt» from the tvaalern manufacturer* elatm
I na normal in sawtoitVf lm*-** but to-wrr pric*
.-, o ■,■.... ni nntr-s are not up to the usual ivoiaap
II. v are refusing to cut their line* down until they
i< i | at which they will srll, the general opm-
■ g that fh** areaon Is one month behind, ami un-
| |     ■', amim^ati**** wilt not «ffrr their gteeka at
. ■• \< figur** in of-der to unload..
i ■ 'jatmaa buying la eartfcr than last yrar. and it
it i pposed that the %'tty tat* ocra*t«n for winter
wrnp* a making available more ready tooto-v for th«
i    *.,*»• ».( smaller acasanablr articles
THI BRITISH COLUMBIA RETAILER
19
\
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fa r
MBxmn man
r««ur hi scheduled to fdsy an important part in
ti n>dUnrry season.
-o-nt matt ornaments see mm tog to the lore
in q| silver, gold and somrtim«*s flam Pearl tn
iipina will be seen
*"*eti made of -wood aw being featttrod hi Bans
- of ihe most ttriUant shade* see seen st th*
:,».polar winter ncsnrta.
V and brown are the popular ftoloO-rt for De*
■ sfear,
et hat* will l*e outrivsllrd by iDwi and gold
'urban* Metallic embroidery and metallic laces
2mm\ srilh thc cloth
ma already point to some xtty dt*finite thing**
pHnf* three of the shade* are apple groan, Uw
*j**k lone and brown, black It dan i* important
nd brightly colored Bangkok* appear; a rctj
rowi is tbe one with a encase aaroas thr front
ranjanos at the sides; the high peaked erown
ime in vgn bis thi* Kail has the fedora dent«
ictimea III Spring shape*, the soft e*0W0 with
ti rial pleated and drawn !•» the tip ll ISOa OOBt"
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WASHABLE 0AEMKHT8
• n is a tendency to introduce flannel for mid
!«ar lu bouse garment* Kim Krvmdi material
shades, belt tied or buckled and three quarter
length sleeves are the main eharact-■•ristics.
the lighter materials, striped cotton fabric* atom
'* **l. Idncn and erepe appear also    Broadcloth.
■■>'. plain gingham, beaded voile*   all of thev
'■'dneni    Nabbed eloth*, eotton materials mad.
U wootlrn fabrics, and ratine voiles are some
v. ry new feat ore* of early eolleetions.
I  handwork will he even StON Important than
Isit JSjsjt,   Anptinnes have apparently not lost
1 and a combination of the two will appear fre
FA8HI0N NOTES FROM PAEIS.
By Jeanette.
Spring will see the return to favour of the navy
Woe   ail, ur,   Por tie- presrnt   sea.son.   Paris   JZ
Weed, crept and velveteen.   One designer sponsors a
Bport model of English herring-bone tweod in tan and
m\* In the Jttmpei style, with heavy brown leather
h'■» and box pleated skirt.   The same designer Introduces i spoil costume of Velveteen, also of the jumper
rartety, but this is worn belli-ss, and the skirt is made
with th, new circular fullness at the front, having the
-rr. etly Sal bark   Thr brief taileur continues in pop-
Ittaritj   and grows more brief and slim as it docs so,
With skirts so tight that they must be split up thc side
toi fret -lout   Th. scarf has returned, differing from
AtU oi oi her seasons in that it is an integral part of
sh, gosrn it accompanies, even eoming from thc sleeves,
or making pail of a small cape.   Ties appear in fascinating variety oil day frocks and   evening   frocks.
s par,-',*,* coats are itnportant, some cut very simply
Hke s man's overcoat, and the shorter coats embroider*
cd and fur-bordered   Tunic dresses are still the mode.
and gem rally the designer chooses crepe or satin, bordering the tunic wish fur. Tie* favorite colors for evening An- ,0,-hid. American beauty, fuehsia. lemon, flame,
jade, and peach  Blaek is. of course, always considered good    l'«»r the most nart georgette and velvet lead
to popularity, doaely followed by metallic cloth, chif-
fon and silk ercne,   The lines arc very slim, some al-
towing gmlell to Iv inserted, others having the front in
enrenlar ftounees, tbe l>ack remaining flat.
Blouses.
Blouses remain straight and tailored. One French
«n stgm r achieves the smart .ialHit effect very cleverly
in a blouse of mastic color velvet by using a series of
four large folded tabs on the velvet down th» front.
ifastic eolor >* a new shade of btcge. White Kasha is
the tnnt, rial used in another smart blouse, whieb in-
trodnced two todete KH in at each side and emphasised
by Saudi i.t buttons.
MilUnery.
Bbok nalin is a favorite matrrial for thc bctween-
v nou millinery, Rxtreme sivolieity is the kevnote,
allowing for waall flat Vr-nch flowers iii varied shades
is the onlv trimming The blaek satin hat is good on
nil occasions and ean be worn far into thc Soring Of
great popularfN in Paris now is the beret, a close little
draped hat witl s bunch of airgrettes placed on one
ride MattV hats follow ths attractive trieorn line, and
life* most of the stnaefost hats of the season, arc small
and close tVtine Thc la roe h«t, though undeniably
nietO*ewtne, i< rarelv seen in this mod* of chic severity THe narcuwsf brims become, the hiaher the crown,
iccording to Parts where the verv smart woman wears
I ftM hat with an evee.linglv high crown. n«nsHf ''e-
iwndbig o.dv on » feather ornament or an odd ilouhle-
headed pin for trimming,
Footw>ar.
|\»ot*« en»• f«voo*rs kid oaten! leather, snfnlone and
Mtfe Blon-l saHn or br.^--dc arc Oon»^*rsd v^rv
smart N w^na wsjw. The p*ran is sHU noimlwr,
WmcHm** bvom trVntfa and vrrv nsrrow at nthe* tfoSM
mittf broad nnd cut in ttalbps that make an effective 20
THE BRITISH COLUMBIA RETAILER
Decemb.
pattern of points across a slender instep, l.rcco of
Paris sponsors an afternoon pump of black patent leather cut rather high, and made with a Louts heel.   It
is worn with a large square brilliant buckle. A smart
walking shoe of Russia tan leather has a high cuhan
heel, a short vamp, and sports an oblong buckle of the
same material.
TAXING THE PEDLERS.
The movement now under way to secure legislation that will be more effective in curbing transient
traders than are present laws, lends interest to a
report of what is done regarding this in the United
States. The Retail Merchants Globe gives the follow
ing information regarding this*. Memphis charges a
privilege tax of $20 a day.   Denver has a license fee of
X«5i    i' Julsai (lkla" cham m a ,la>' for *aeh
$1,000 valuation of the stock of merchandise    If the
itinerant has a $5,000 stock, his fee would he $50 a
day.   Jacksonville, Fla., charges $250 a year. Potigh-
keepsie. N. Y., charges a tax on gross sales at thc rate
for which other property is taxed for the year.   St
]<ouis. Mo.. $25 a day and requires a bond of $1 000
Cincinnati, O., charges $75 per day.  Indianapolis, ind '
had a good ordinance, but it was found to be illegal
and has been repealed.   Detroit, Mich., requires $100
bond and a license fee of $100 per day. Clevland O
charges $100 per week.   Seattle, Wash., charges'$25
pr day. Nashville, Tenn, charges *2t) per day. Kit*V
Koek, Ark , requires a deposit of an amount equal I
the licence fee, which has a minimum of s/a).
LADYWEAR
The extremely short skirt is not seen to any eat-
in America yet, lhe generally accepted length being
not less than H and not more than 10 inches from lb
ground.
Elaborate beading in both allover and appliqticd I
signs is generally accepted    The decolletage must aot
he definitely low in evening gown* of the seaaon.
Tailored !yp-s gain their prestige by means of pork
Cta, choker collar and side fastening* rather than eiah
orate trimmings    Chevron eloth and ka*ha are im
portant for the street ami georgette and crrpe faille
for dressy afternoon wear,
Long sleeves which  are either very  tight• fii*?
or mandarin and short ote-s which are little more th
rapes ire both correct for day*1tmc wear,   The round
neck seena IO predominate in most collect ion* with '2
bateau and the V both used.
White, pink and red are probably strongest at Iht
moment for evening wear and black act «ff with
bright colors for street and afternoon dresses.
PRICES HOLD FIRM AT LONDON SALES
London, Dee 3
Values prevailing at the Opening days of the Lot
don wooj sales are maintained The high tvs**ne bsd**.
for Australian merinos were responsible for many with
drawals greasy merinos from Sydney brought for eom-
bing 43 pence, Queensland eombingi  10  ptnee   ami
Wet Australia greasy combings from IS t*> 41 pence
There was a brisk demand for New Zealand cross.
bred, the ar* any stork bringing 11• to 2**st ■■, pene*\ Thus
far the home Ifade has taken the biggest share of the
offerings espedallr of the crossbred
France in not buying so extensively as oattal    Thr
bulk of the new Queensland dip Is finer than was CH
pected, but trn.br and wasted    West Australian wools
arc an execptb>nn|1v good quality while tbe Sydney
stock shows lack of fineness.
PECULIAR CA8E OP ORTapflNO UNDER FALSE
PRETENCE8
Saskatchewan Merchant Fined for Collecting Debt by
8ei*ing Gooda Paid For.
A curious rase, and onr which is probably uniqu-
in the annals of provincial police courts reported from
1/ask, Saskatchewan, whrrr David .1 Knstner a local
merchant was fined $10 and costs for obtaining money
Under false pretences.
James S. Vuill. fanner, complained that he had
sent his son to Kaisnrr's store lo purchase some un
drrwrar and -socks and had given him (8.50 with which
to pay for the goods. Thc boy had the goods wranncd
up and then tendered thc money. Kaslner took back
both narcel and money, stating* that Yuill owed him
the $250 for groceries purchased last year, and that
he intended to pay himself. The farmer then brought
In the police and Kastncr was arrested on the charge
of obtaining money by false pretences. m TEE BRITISH COLUMBIA RETAILER
THI CANADIAN WOOL CLIP neckwear.
21
hot
(1(0 S'
It Is'
brinif t
.iWVtftS
tag to the   Canadian   Cooperative   Wool
(anadian wool clip for V,C\ is estimated
iJOUU.ut*) and  13,UOO,(XIO  lb*   and will
to £4tsiMiLSi into the bands of the sheep
MUghout the dominion.   During roeont year*
Aisv w«*d grading and marketing has wrought
fc.. in the wool industry in Canada that Can
i compares favourably with that prodooed
cbc ta tbe world, and is not only used -eaten-
Canada but ia shipped in tnrrcaaing quantity
markftl
TRAVELLERS WE RATE MET
fa [\n Order at tb'* Cnited Commercial Travellers
j v rries you will find mrti ■ well   drilled   in   tlrx
l. ..u {loots sml shoe*, hardware, gtrooeHea fmit and
amdan snd Indeed everything that OM mrar*, CStS or
ggg    fhfgi MOal have mad*" a && study of tkelr sev*
rial tir i *«nd m are- wrletooe visitors to thr HMtrenanfi
■ ■   ..oo- ,-rui of the eonntry tO the other, coming as
v,-d not ottl-i" «n the mark*!* of thr world
but M
el <*.
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'*> the latest news concerning up to dale in. thods
haudising
1   Powell, better known as "Uck," « number ci
>car» standing of the C.CT A .   on.    of   the
ds" of ottr Concert Party, a Member of the
Nona of B, 0, ami prominent in the attain of the
>al Travellers .Variation of Canada   is our
popular representatives of that famous house
' Upton Limited, famous not only for his Tras,
! •» Red, Hlue and Yrtlow packages, known thr
rtr, but also for bring the best sporting yachts-
'he world,
'■'•men, men Mr "Leek" Powell and don't for-
'^tnk bis health in "Upton's"
Tha Christmas Trsds.
Selling neckwear at Christmas time Is never a difficult
problem, and merchandising Ideas In reference to neckwear
for the Chr stmas trade would almost appear to be super
rtuou* Hut there Is no doubt about It that lhe Christmas
neckwear business ran be msde a great deal more profitable'
io the retailer If he gives some special attention to it, for like
everything SiSS H thrives in proportion to the amount of csre
it fets.
The effort at Christmas time should be to sell better clsss
neckwear People who present ties to others want to give
something that will reflect credit on themselves, snd nstui*-
a!iy thry do not want to give anything that will be labelled
"cheap™ Thr retailer should not feel afraid to make prominent display of bis better class goods at Christmas time, snd
h« should also t»ia> up to tbe idea that he and his clerks sre
w turns »nd anxious to assist in neckwear selection.
Take the case of the woman buyer. When she comes
mm S store *»d announces that she wants to buy a tie, she
1* usually vtrj murh at sea regarding the kind of tie she
would tike to buy It the clerk merely leads her to the neck-
•ear toek». several of them, and points out the different price
ranges, ihe would b* buyer Is more confused than ever. In
she majority of rates she does not trust her own Judgment;
she SOS! oo$ want io appear ignorant on the matter, so she
mskas a stab al something that happens to catch her fancy
and escapes from the store as quickiy as possible.
Thts is one big reason why she prefers to buy men's neck-
•eat if- a departmental store. She is accustomed to purchasing at this store and she knows that she can go up to
the counter, and look at the various articles st her leisure
without feeling self-conscious. She has been accustomed to
itta m* U she doe* not see what she wants, she will go
away and loo* further, but if. when she goes into the men's
«*•*,' Mart for BSCiweai the salesman takes down three or
torn Uss and tell* her that these are the kind of neckwear
tha? SIS bstBf worn at the pre^nt time; if he inqu'res who
tig j Ml i* tor. that Is to say. whether for a boy, a young man.
nlOdteagfd man or old man. and what his tastes with re-
gaid to neckwear are and if he shows her what, in his judg-
■tsat, -nttl hS suitable for this man. he is helping her mater-
um in maktag her purchase She will go out feeling confld-
.r.* thai lhe has *«>« something that a man woutd pick out for
himself sad tht will feel that this is a store to which she can
retsm at taj time, knowing she will get good service there.
♦ "
top   "What is your business*'
Prisoner  "I am a locksmith."
Top   "Well what were you doing in that gambling
house sre ju*t raided!"
Prisoner: "When you came iu I was making a bolt
liar the door"
IEETEE
tmc euae isool
UNDERCLOTHING
TTSST WILL NOT SMSIMS
H-AMfn/a to consider
when buying Unoerweotr
THI MAKER
THE NAME
JMB TRADC
MARK
Htahest        r
Qlafit'tty m <f/#
UNDERWEAR ~
a»»««H gmmft
MAOt svcT/
^1
or oatv It
THE BRITISH COLUMBIA RETAILER Dec
TRADE NOTES. TIP8 POR LIV1 0LIRK8
Acmhaprple%rug Co. Ltd.~Appl>ing  for change of name to
Armstrong Drug Co. Ltd.
Cranbrook—
Patey Bros.—Commenced. (Musical (,oods).
^ycherie?, G, H. (Assigned) (Gen. Storr)-Trnders advertised for purchase of assets.
Errington—
Trundle. R. J. (G. S.l-Reported selling out.
Trundle, R. J. (G. S.)—Reported sold out to G. H- Graham.
Evan-Thomas—
Porter, W. Y. (G. S.)-Commencing.
Esquimau—
Mould, Thos. (Butcher)-Sold out to H. B. Wood.
Hope—
Hope Trading & Supply Co.—Business reported sold.
Kimberley—
Chatson's—Commenced. (Tobae. and Conf.)
Keremos—
Carrick, F. J. (Flour and Feed) commencing.
Langley Prairie—
Timms, E. J.—Reported commencing. (Grocer)
Merritt—
Smythe, D. A. (Confec)—Tenders advertised for purchase
of assets.
North Vancouver-
Morgan, E. (Gro-cr)—Reported sold out to R. A. Lewis.
Stacey, A. R. (Grocer)—Commencing.
New Westminster-
Davis. J. (Confec. etc.)—Sold out to W. E. Hine.
Mandeville Meat Mar'tet—Commenced.
Peoples Providers Ltd.—Sold 8th Street  Branch  to Jot.
Cunliffe.
Natal—
A.B.C. Co-operat've Wholesale Sorlety—Incorporated.
Gadoury, E. P.—Sold out. (Meats).
Nelson-
Smith, Henrv George— Assigned to EL R. Townsend; meet
ing of cred'tors held.
Port Hammond-
Hammond Drug Store—Business reported being wld under
Bulk Sales Act to J. McMillan.
Penticton—
Penticton Ice and Cold Storage Company—Reported being
succeeded by Penticton Purity Products Ltd.
Prince Rupert—
Curtin Music Co.—Commenced.
Salmon Arm—
Pardey & Son, (Raker and Confec)—Reported tn hands of
C.C.M.T.A., and business closed.
Vancouver-
Cooper, (Baker)—Commencing.
Erickson,  W.   (Confec.)—Reported   succeeded   by   A.   0.
Spiers, and H. C, Hepburn.
Kensington & Dew, (Fish, etc.)—Commencing.
Mu'r Electric Co. (Assigned)—Tenders advertised for purchase of assets.
Shaughnessv Public Market—Change of ownership reported
Bertlington, R. G. & Co. Ltd.-E. P. Baker appointed liquid
ator.
Brown, Fred, Co. Ltd., (Drugs)-Appiying for change of
name to Capitola Pharmacy Limited.
Brown, T. (Gro?er)-^Co-nmencing.
Pacific Milk Company—Reported sold out.
Patterson. H. D. (Grocer)—Commenced.
Walker. W. (Grocer)—Reported sold out to W. L. Blewltt
American Blouse Shno Ltd.—Applying for change of name
to Or'ginal Dress Ltd.
Black, A. M. (Confec.)—Reported sold out.
Holt-rooks Ltd.—Reported discontinuing this branch  (mfrs
sauces, etc.)
Msln, A. G. (Grocer)—Reported incorporated as Main Grocery Ltd.
Victoria—
Thomns Drue Co.  (Drugs and Refres. Parlor)—Contemplate Incorpont'on.
Jones John, (Carey Rd. Store)—Sold out to IL W B Peck-
no*id.
■Wjyton   |MrM   Co  Ltd., (Else. .Supp.)_8ucC«eded by
Murphy Electric Co. Ltd.
How to Seat*) lost in Returned Ooods
When goods are returned, the store sot onlj :    j
the profit on the sale, Imt the cast of wrapping snd
livery, phis, many times, depredation in the ralu
th.* returned goods,  Sonic return* art* Inevitable,
the skilled and capable clerk can keep the parcel
down to I low minimum.
Thr practice of "taking a chance" is respoasil
for a large proportion of returns.   When the clerk g   s
to fill a "phoned in order, and finds the sixe, qualit*.
brand ssked for BOt in stock, a hat shall he dot   I
he know| the rustomer well, he should do lomethi
to "sell" th** substitution to tin customer.  II a *ph
rail in not praetieal at the moment, let him write a 2 .
not.* saying ks has used hi* lodgment In Btbstituti
and the customer may return if hi* ehmce is not sal •
faetorv,
If these pains an taken, *uh*?itu?i«m* can be sol.
the customer in many case* and returns prevent*.!   I ■
make a substitution without informing the coatetuct
to ntn at least SOWS risk of alienating goodwill and
producing a "retomV'   Tht iWtloanMr who do** i
receive what she orders may attHtwfe it to Ittelessn.
or to a determined attempt to "work off"' goods on I
If she eOaaWBI to either conclusion, tho result is dis
reus from the store's standpoint
Don't ''take a chance*' with good* you know 10 I
off grade.   A thoughtless clerk sent to a lady **h»» h.vi
heen a steady customer of the store for twenty * *.
years a package which had Wm broken in transit si
from which a portion of the contents had dr»ppe«l
The elerk was rushed   to have sent a perfect parkaf
would have meant a special visit at tbe moment lo ll
stockroom.
Thr lady closed ber account, ami though thr n
rhant jMntonally visited her and used every plea '
placate her, he was unsuccessful and the account u
lost.
Th.rr arc ways of turning into rash damaged gomU
without   losing   customer good will     Even when
clerk "takes a ehane**'* and seems to "get away with
it." lo (.ften does not.   Tbe fact that   the   customer
doesnl go to the trouble of returning the goods to th
store doesn't prove satisfaction by any mean*
Another large section of returns arise because the
customer in buying is permitted to receive a wrong im
prcsaion, or to earry bona s purebase   about   which
she is improperly informed.
Is ihe purchase going to do what the customer
expects it to doi Ih sh« going to be satisfied with it *
Common-sense will tell the elerk in such situations
when there is a rink of a return, and it is excellent
salesmanship to so inform the customer that the rink
is removed. The result may be the sale of mother
article of hetter quality at a higher price.
Cartful wrapping will largely prevent the returns
nrising through breakage,
Most stores carry eertain things which th*v cannot
stand behind. Specific information that tlie store
doesn't guarantee should be made when selling, if. ns
is probable, the risk of customer dissatisfaction is considerable,
Occasionally, every store encounters a customer
who is utterly unreasonable in using the return privil- ISM
TUB BRITISH COLUMBIA RKTA1LEB
a
■4 this sort ttittat In* handled with gloves,
Sly possible to bring the habit within toi
Th. greets of returns is a highly important one
insloreke.p,ug and no elerk can rlaim all-round
emctency until he scores low in them.
I kei
fall*
a
■
Itri r
'h  *
|
*..;*.•**,
ram
V
oho
'■*■>,.
x.i
<tV
'*• h'
Ikd
How to Meet Price Competition
iu ii it
itlwsj fe$)$$ alien the ca.unpelitor aero*?, tin-
I Ko cut prier* is. tit tor tat,   lint what II
i unfair, attacking a priee level which only
legitimate profit!   It may ha suidklai to meet
ind in any evcitl tttdirret «*-*, a«*-*-, ot meeting
ijh dtksn *h-mild he COmltiefed There are *ueh
■ S -ami f h-1 e%\\» ..Ht*1*
I n om he latvcsJ ifem though the prion*
j iys *u|**nor buying att'tautages.    tn lOcae
iiaaainirtj a retailer <*ru **«t to ion, snd
kiorv-t ar*5 to evatjl hbm% ■■■ ■■m,i%f\\ ■■■■■lb*' Ul*
. ma) art u» I It »-%t*,?
*»»ng am several method* *«" have found
., tsk% tn jut,! surh serious ca-ws.
,.- *ervie* measuraldj superior lo th* priee*
i .*-,, t&ncg whieb as-poali In ^** public mam!)
apt -5«i !«m I-«# pain* with ?s* tditranksnahtp,
g pVy* eH<-ap help.
i  and nothing else, mati-ered la the pule
icttfj might not be Boaeriotia   Art natty., it
' .*■. *trat*j gie point of attack for thr Stars whieh
priees     Tb>"    latter    lUmpH  glvCS most wu-
'•?>-tron to the sale** force      It develop* tq* •»■ dy
public like* to lave time a*
a* pen
■ j  tioir I* far more important    The HHflP*
" • d«dtbcr«tcly develops spred    in    hi*    lalW*
bound Ui reap an unexneded reward
■ who KAAtrt made the effort little realises
to retail «i*lling r:mt be Improved In njnidtiM n
writer vfedted a store recently in which the
titers had deliberately developed quirk isrvlee
Answer to a *niiee»eutter up the street   The
' pscrviec the clerks gave waa an   eye-opener,
pnrtneia told u# that spacding up tin '**'*• has
I up thc brilsa  Um men and wotnen sreri *nr
' SOMA,
■ iCi tings and sales ewiilrslA, with pHaeS hung
i  latter, baie great pr*p up "ialue. especially
st r. build* on the SOUad foundation of care.
ked help, well paid
i*t»\e agenric-* on a»hrrt»sa-'d llnca   There ■
baffling question to even the highly skilled
I ran bnv this same artirlr at OUnCU I
nts less" Mow can he sMwer 111 The beat
brougl prevent ion* the en ation of a class 01
h doesn't oonipere prices elonely, realising
<r things oft, red by the store in conjunction
'     A partial en re is th- storking ^ «*** »***!
feasible on whieh thr rust..nor cannot eonv
es begause. the "store up the ureal*' doean |
lite*.
manufacturers of natlonaHj advertised goods
''**' n poliev of es.lusive Igeneta IW gOOfl
"1 th. retailer with a price-cutting problem*
* has he goods which can't be booth! it the
re, hot f(1r which national advertising eraateg
* snd demand   Thr price*. to*K may he adver.
»<hird prices
policy
Him peon
It Is quili often practical to build up a group of ex-
elusive agencies whieh will efficiently pull over the
bauuiee ol ooonetitivc marchandisfi on whieh the. store
does not ascot s piiee*cuitcr,
S Ou what qualith i 4$m mt eompctitor cut? It is
sometimes poasiok to meet the compaition through the
indirect meihod cl concentrating on the qualities in
which the emnpetttor Is weak,
1 MtO-CUtling Is often associated with a cash
A large section ol tne community likes the com
vcnienci ol credit, i- entitled to it, and will not torcgo
the priiiS.*gr Ear sash dealing at a small saving. The
stitftwer to a cash Heller's price-cutting may lie a drive
lar mote credit husiness. With a list of approved risks
to work with, aggressive solicitation by mail and in
person should ba productive,
.'» Baki i J Hp.-rially bought merchandise furnishing
th. pHec induciMiieiit, There is advertising thunder
m th,m-. selling the idea the store is one of big values.
| tV? -opi -ralive art ton hy siveral retailers. The
damage whieh a priee.eutter dors is not limited to the
bumnces whieh he captures from others. He is a de-
stroyer of eonidenee in th.* trade.   If one store cuts
pri.is, and a seOXI maintain them, a large section of the
puhlie will believe just one store in town charges fair
prices! In certain instances, several retailers, realizing
thr daawge dose hy the price -cutter, anonymously buy
sh« store through an intermediary and operate it until s satisfactory buyer appears.
r« rauaskm b sometunea tried.  A representative of
th. trad. .-inU-avors to sh..w the pricc-cuttcr the error
Ol Hi** a ,!)•, Wh<» rtprfimnts thr trade is decisive here.
It ki seldom that an. thcr retailer can make any head-
my X friendly jobber, who happens to have strings
on the prie. -eutter. stands better chances of success, if
his co-operation ran he secured.
M.inv price-cotters ham the fruitlcssenss of their
etitiint*. but perabt In it through a spirit of pighead-
adncaR There is pretty sure to be personal feeling in-
volvcd We recall s ease in which a pricc-cuttcr who
ftii..! to " getaway.with it" vented his chargin
thn.ueh forcing s grand jnry Investigation of the local
Irade, alleging s combination of retailers. The price*
eutter lost out (-ventuallv. but not before a trade am
sociation had been dissolved and public confidence in
th.* trad, Impaired.
7 After all. thc most satisfactory remedy is wholly
nreventlve Trade associations and clubs which throw
local members of a trad.* together in social intercourse
and offer exchange of data .ut store oncrating costs cannot be recommended too highly. There need he no
■'combination" or agreement, because educational
talks will qpJcMv beurt appreciation of the folly of
priee cutting,   Social intercourse will develop 8 regard
for the Interests of the trad*- at larwe,
There are m»«ny hundreds of these local trade or-
sanitations In the countrv, some with no more than
lout
i- W five members,    They nearly, always are pro- 24
THE BRITISH COLUMBIA RETAILER
Decern!*, t
I
I
ductive of better, more efficient retailing. They do not
imperil the interests of the public, yet they satc-guartt
the retailer.
The old-time way was to consider a competitor as
a personal enemy. The new way is to make of him •
friendly acquaintance, and to compete with him in
clean ways.
It's several thousand times easier to keep the price
situation in hand through constructive ettort which
looks ahead and prevents than to cure the abscess of
actual price-cutting. The principle anplies to the crossroads with but two stores as well as to the city.
We recall just such a cross-roads, at which two competitors, Thompson and Barnes, catered to thc surrounding farm territory. Barnes was slipping. l>isa
eouragedly, he was casting about for a way out. He
was nibbling at the poison food of cut-prices. His wife
was taken seriously ill. Who was one of the first persons to call on her? Mrs. Thompson! She Stepped
right in and insisted on taking charge of the Barnes'
children.
The wife recovered—But Barnes didn't adopt
price-cutting. He was too conscious of thc rights of
his competitor. Lose out he might, but he wasn't going
to cut prices!
The best way to meet price-cutting is to prevent it.
Bring in the Boob!
Sweet Young Thing (coming in with attentive partner from room where a hard bridge match had been in
progress)—Oh. mother. I've just captured thc booby!
Mother—Well, well! Come here and kiss me. both of
you.
J. A. TEPOORTEN
LIMITED
WHOLESALE DRUGS
PATENT MEDICINES DRUG1STS' SUNDRIES
PHARMACEUTICAL PREPARATIONS
308 Water St
Vancouver, B. C.
Bruises        Sores
Rheumatism
Soothe the sore muscles or hga-
ments by rubbing In Minard's Linl-
ment. It penetrates, relieves and
heals. It eases inflammation and
restores the injured part to health.
8plendid for cuts snd  sores.    It
steriliies and heals quickly.
Buying in Home Town Moans Economy
(Continued from pa&e y$\
a
g,
4.
5.
ti.
M
I.
8.
9.
10.
11.
12.
n
14
15,
iu.
17
1*
19
20
21
94
Omowt
24.
25
Cuts made.
Printed.
Delivered to the Mail Order House office.
Addresses secured.
Catalogue wrapped up and addrc*aed.
Stamped,
Placed in the mail bog.
Mail bag taken to the station.
Carried on the train.
Taken ofT the train
Taken to the Post Office.
Delivered to the customer in th«* town
Th.* customer spends time reading: it over and p I
ects an article,
Writes a letter
Secures a Post Office Order, or enclose* thc sash
ami lakes the ri**k
Th.* Postmaster enters it up and put* it in the
mail bar?,
Mail driver take* it to the station.
Mail elerk in charge of the train deliver* it at the
other end
Post Qf5eg delivery WtggOtl clerk deliver* it to
the Pool Office
Postal clerk check* it and sorts it ready for th.
post ma ti-
POStman deliver** it to th«* Mail Order lloiiv
Mail Order House clerk opens the letter
The bookkeeper credit* the cash.
The order clerk selects the order.
Ommama
■MM
Zo tbe
"Retailer
Wc cytenb ©rcctinoa
The complex nature of modern business mokes
ll* dependent 0OJ Upon the other. That WS have
b.cn allowed to serve you is doe to the service
yon have rendered to other*.
flDn? tbia comtno ?car brtnfl
sou tcaltb, fcappincee an&
prosperity.
Mb, Davidson I Wright, Ui
MANUFACTURERS ANO WHOLESALE
PAPER DEALERS
VANCOUVER V10TOEU \m
THE BRITISH COLUMBIA RETAILER
mm
lis
i
7 I'
V   l'
M       V
U   D
v pm
Hem
graphcr acknowledge* the receipt.
dipping elerk mails away tbe order
v.al clerk tort* it out tor thc mail deli* ery
! it on the train,
elcrl tak** it «<t thr train
n tt |,i the loeal iw Ufim
di-rpaid Po*tma*l* r drlivi r* it either din-rl
l0 un sottooet or «ti.** tt to the rural dfr
-u.rv aofflie that I* eOStln| Canada a ItTge
'.'/of money to n»«»Uy b*»il mail oni.-r
KottJW I
itftttftf rrcrlvrs the artirU\ and after a rare
' *„| ,-satninats»n ftnd* that br or %hc MOM hav,
I   Uahl a -hetlrf artiele in th* BmWI Town and
i xm  had the g*«*d will Ol the retail merehanl.
,1 helped to hoSd up thr Home Town by
^ping thr eft*! In bOW eiivulstion
". »nou mid MS «h*t then h •»! economy
,/.^ of doing buslneae. especially when four-
rlj m qui of th*- thlrt) Ikies sn mm &j
. ,.,.- mail .arairr •-*■»•*■ k«- it fe* than so*
.   , b. m ftttlni ***** mail ordei hon* piwpriew*
.-„: J of Hut »hoU ptofft *fc°w,**|
' M „,v »ml w*ud iMtwtiMtt. iherofore, esll
., yZ\ e»*rrn of Cansds I* pnironim his
,    . /\t k,-*|. tht mtstoM oi «* » ■** mnVII|*
lt a. '    ikm m which *«*t p no* e*» I* »«»>W
• * l ted
HMMMaMMpaaa|'aa>IM' "*""*
BRITISH   OOLUMEU    BOAM JUL•>*&**
tk. rMi| Muwuthe ot Ike PwHarfd Botrdlot the
(inEortknthodywMek^^^K
- .„ M the  We.siion on December H tost
rhsimsnship of prwddent poryl I   K<«*
...m of Intcwm i^uliar to the mcmlvrvhl
■ » *.     i   ^ ^a^H-r «rrr diseoswru. Sll"
*■■   retai   trade *»-ner«»ij  »,p   " , .,
*,     I i  ik, U*!  Pr*oiinvial •» "'»*
-.a brOUtht down st the 1**1  \*?™    .,.,_.
ki Merritt WON fully SOttrfdOTOd by W W^
Hone Eactn«
diwiitMitoli centred wow! ike quot™ «.t
rim tn IW Pmim     I" «hr opinion o   th
I.     i  „,„    «>    Alia*f"* a»    t"
,onf otlogethof loo nmrh ttsnms      »»
lercots during the minor art)* «»    "
,„ the Matt trade ikwotk iwMk ^enU^u
« track «o snimallj beeo*io| »** *™*;
■ ub-dthst H S Btttonson^teeiiiHMric. i
•he pro*ineial lU»«rd.    ra-*idmc    St *•
Kid rrprwwnUUoo t.. th,* pi*™m «••
■ ar pnvH    aniendnontH    r,,tne tn,
frtelfS^tkinpw^iioeto^
mt snsrion, nnd not fell otot «»»«»« w«i )«« ■
Trtde Bectlon Conference
Irckion to bold a Trad.* s«OshiCmi ;^n,;m,
I       I .I la-   « *** ii^tlC t \  I -till**
. next was eowddered hj the ,A"U '   ; tlu,
pt of more definite MM*"*1*" ,   J},j W
tradf SCCtkin Mm*% briber setion mn
thkl eonioctiou
fwlght Invoicta
,,«,.|,t» rv,.r».*«i.-..(«l'*','-"'1;'7 Sf2£
ia forwardliw | K,,,MmL3L
«bl» iroiil.l.. and it wai -JaaMad «•« "'
ni
,|
: *
Us
.   *
)■''.    '
n
|
h.»}»!
r rn
r
Ufa.**
001
oansi
wntatiott be made to headquarters at Ottawa to dis-
SOfOI what action may Ih* taKen m the matter.
Drug b»ore Closing Hours
Complaints have been registered with thc provin.
m office regarding the pracuce oi drug stores remain.
mif Open atter six o'cioek. and selling merchandise
ether than druggist commodities to the detriment of
the retail trade. Members are to be asked lor an opinion 00 thU subject, and a report will be brought down
Rt the next meeting of the board
Weekly Haif-holiday Act.
There han be. u no d. finite opinion registered with
the provincial secretary from members of the Association regarding the Weekly Half holidayfi and no steps
Wfll bt taken in this matt, r at the present time.
Concentration of Districts,
Thia question came in for a great deal of discussion,
&m\ many schemes were proposed to facilitate the ac-
liviUcs of the varkrai branches .»f the Association. It
was Rlggc^t.d that where groups of four or five towns-
m whieh branches of the association are functioning,
"her* should be e general secretary, located in the
centre of the district, who would keep the membership
of that district fully posted as to thc activities of the
flvwf-fbtion, ftsltlng them periodically throughout the
year Hy this means it was felt that merchants who
have been giving tketr time to act as honorary secret-
arks would no longer be called upon to neglect their
business for this purpose, but all responsibility would
be vested in an ..nicer of tin* association, giving his entire time to association matters.
Personal Property Tax
Indignation was freely expressed at the Provincial
Government's attitude regarding the personal property
tax    A definite promise was given at the last session
l i the I gialaturc that this tax would be abolished, and
•he sssnranee given to the delegation which recently
.all,,! upon the Finance Minister at Victoria, that same
would he abolished next year, was not considered adequate by th- executive and a more definite guarantee
will be r<«}u-*!*.l from the government.
Suggested Turnover Tax
Bsatern members ^i the Association have gone on
record as favouring 8 turnover tax to take the place of
Ul< present Sales Tax This method of taxation haa on
leveral occasions been discussed by British Columbia's
mosutbenhip, and the consensus ol opinion is that no
benefit would resull to the retail trade from the adoption of such s measure.
Stamp Tax
Aet ion was taken in conformity with a resolution
bv the Nanaimo Branch of the Association, regarding
the hardship, and loss to merehants occasioned by the
working of Un Stamp Act. whereby a stamp tax on
hills of exchange is charged. Thc claim is made that
the trade is called Upon to pay a tax on unpaid balances of an original bill upon which the stamp tax had
dread? been paid Action on this question will be requested from the Dominion Board at Ottawa.
Secretary's Provincial Tour.
Provincial Secretary Walter V. Ing, presented to
JI I I, >^   *^'  - "•*■"
I no cum.- *•„... members, and the rc-
fh(, Association s-urtt among tin menu
tall trade generally. Decern b-
26
THE BRITISH COLUMBIA RETAILER
§mttal (Srwttttgfi
1924-1925
| HERE is considerably more to business than buying and selling. Sixty-
five Yuletides have gone since this
firm was established. In that period,
like others, we have had our times
of depression, our times of cxhiliration. Always however, we have found appreciation and
goodwill in greater measure than criticism or
indifference.
So in wishing you an enjoyable Christmas and
a Prosperous New Year, we do ao knowing
that our good wishes will be reciprocated by
our good friends throughout Canada.
\wr%
Established 1860.
Head Office and Factory: MONTREAL
Branches:    Toronto     Winnipeg     Saskatoon     Calgary     Vancouw
1%3^-S^I^:-^ 1*24
THE BRITISH COLUMBIA RETAILER
tt
JH*-*-Mining condition* in the hardware hu.»tu<-«» g< n
n\\\ »}th the head of one of   Vanet»uver*«   leading
brdwan boosen, Ike hnpnaaloa gained »a%, that do-
.....',■ -m samcwhal ''spotty* condition of retail trade
,...*., r.v:h   th«*   hardware  merchant* of  thw proline,
>..-•,* experienced i profitable year,
j:.;-* itempt from thr biionstfi competition pre*
, -o ia other settions ol the retail trade, tha bard"
..*,-< taai v btudncai Is not subject t« much Ihtctna*
•; b md s well-appointed hardware buajneai in any
:"« generally manager to gel ■ tnt share of
■v..' -
Bnildiug has been active throughout the yrar, and
trrlirni ^21 art reported in builder*' hardware
V. m,{'«!--...■ding fra'.urv ol! lo-eal trade ha* been th*1
Isret i imber of thip chandleri e*..n*r«-m*   who   haft
njauaenced opera tknui sn Vane«,«*i,» dotibtteMi attract
I j (ki InervOard t^-n^g.- -p:v*-vitr.g '2' **   tgh *.Ki»» jw.rt
ii ;* ,- I rtonate that Ike present somewhat depnemed
o\,a.: -; .,,i snipping at tWS period will have the in*
■,:.*.i-*;i* i-fiVrt ot ettiiaillng operations along this line
The dtnmpointing export lumber demand ha.*, of
■ .****«-. hre-.*n (pHlcetcd in thr hardwam hojtoeos*, and
■• ii   tv*v i-o:..-tf j..*.,.n«h» «f the preoenl year, when
i liutrial activity *»»*•» good, s very unfit-tad) period
*'«    >        rXprri   ?*,•*.-I    And  the AUii^lpStrd *"go**d bUSt'
i aot materialised to the extent looked for
Tw antl -*k however i* not bj anv means discour*-
»iii k   Stocks ar* staph to (akt cow o( n lalh -*"*' pur
raaaei which conliniM on th*- "handdo^noutk*1 prin-
•Spw  3 method e«»na.|,|e*r**d *sti*>fa-r!..ry by hardwire
v.!y%r*a
Radio
bright spot in the hardware buxineea today is
•7Asj demand for radi*» SCtS and part* in whieh
' v>,Va pitr  r.-i***rJed   Tht* methyl ot keeping
I |h< world1! news kl gaining favor in logging
ber camps, ind ta all outlying eecthMfci of the
"ah*-re industrial effort  in belltg carried on
i evidence of a decfoassd demand, the hard
-I   i* a««urcd ot a steads volnmt of sales for
• to eome
Mr
titi
■an
SMne
HARDWARE MARKETS AT A OLAKCE
Handlei, Tool—Pri.,* continue ftnn. nkl Wl |00d
asiSOisHSSsssMai
Ohttn—Sales volume continue* to bl satUfsclory
■Jeel Sheets— Present demand i« fnir and prices ar,
"t.fl.l-v
Pas U] and White Lead—nuuide paints are selling
iv while there is some demond fur inside
>nees are unchanged
.Wt r.r-hea—Volume of sales good with prices un-
°nan-, ;
I—Window glass in demand for repair jobs and
imw construction fairly active, prices steady and un-
changed
•Screws—Sere ws ar.  sellng uell with good stocks
*»n hand prices show no change.
Rope   Prices haw advanced since last report, both
manila and -visa! .two eents a pound. Demand ia fair
and stocks ample
Win— Fair demand for plain and galvanized, prices
unchanged,
Coaster   Wagons—Holiday sales good, prices un-
?hanged and stocks ample.
Lanterns—Sales are very good and prices are unchanged
Twine—Indications point  to an advance shortly.
gt is ral sales arc fair, stocks are adequate.
Percolators— There is a fair business in percolators
mostly for the holiday trad.* Retail dealers arc ordering limited numbers of individual items but in a great
many gases are maintaining a good assortment in stock.
Electric and Radio Merchandise—Prices remain unchanged, talcs ire very good, especially in radio good:*.
Builders" Hardware—Sales volume is good with
prices remaining unchanged.
Automobile Accessories—The demand continues to
hold up. prices are unchanged.
Pyrex Oven Ware—Some improvement is noted in
bookings tor Pyres Oven War. A very large percent*
age of passlna business is f.»r delivery prior to the
Christmas trade Buyers In general are ordering fairly
heavily and are taking a good assortment of stock.
Boasters—The demand is steadily increasing, there
is w,\ chsnie in nrlen.
Ice Skate—Sales are gradually increasing.
Bolt* and Nuts—Bolts and nuts arc reasonably ac-
;i\e at firm prices, stocks are ample.
Prepared Soldcr-lV nnrod solder continues to be
mQat active In this line, This is thought to be due to its
wide use in radio construction work.
Roofln* P«oer Stocks nre light with a heavy dc-
mtnd continuing, prices are holding.
CutUrV^TobbetN ttpwt their c"tlcrv sale for holi-
t,v      1   *uv beter than last year Pocket cutlery, set*- 28
THE BRITISH COLUMBIA RETAILER
De
ccmb
apparently are in good condition.   Manicure sets are
fairly active also.
Nails—Thc nail market is very firm at the pr.s
time, sales are god and stocks in fainy good shape.
Mill shipments are very prompt.
Blacksmiths Coal Declines—A decline has been recorded on blacksmiths coal, new quotations show a decline of three dolalrs a ton. The new priee now quoted is $22.00 a ton.
Radio Batteries Active—Batteries for radio use.
particularly the IV model, are among the most active
items in this market. Stocks appear adequate i".»r current consumption and prices are unchanged.
Aluminum Ware—Sales have been good ami •!«•
mand still continues keen especially for    percolators
and roasting pans; stocks in good shape   and   prices
steady.
Sash Cord—S,«itisfactory volume of Kale* with tm
price changes.
Axes— Pall «.rd.r* fairly numerous, prices stead)
and stocks iu fair ahajic
To Open New Store in Vancouver
McLaughlin and Fraaif have recently Announced
their Intention of forming a partnership aud op m
up a n.vv store »n Uramille Street It is expected th< >
will commence businens al*«»ut the beginning of th,
vear
An adjustment in dkeounta ha*, boon made in bit
Ntoek and blacksmiths drills *»n the former th* ,11
discounts Of 10 and 5 per COO!   has  lieen charged '
.2* and 8 per eent off list, and on the blacksmiths a ■■■ •
discount oi 85 and r. per cent has been made In place
of the former discount of i7%4 i****** eent
0ES8ARATS  NEWSPAPER   DIRECTORY
Oil Heaters—Sales are still very good and prices
are unchanged.
Madza Lamps—A reduction is noted in the price
of Madza auto lamp bulbs. A decline in priee of house
lamp bulbs has taken place more than once in the past
year or two, but this is the first time in Vancouver,
dealers state that auto lamp manufacturers hav, been
obliged, owing to competition, to materially lower their
prices.
Th.- itceatlj Issued I9S44 tdiUca o? thr aewspepei iired
or>   paMtsaed   by   the   Dealmrats   AOvtrtuUni   Meaej
nostras!, *» repfeU *uh Information roac-rrnms «u th*
priacfpsl teMoo sad Iowa la Ute DoorfaJoe Is «<t<tnioti to
ItsUag ths chu-' tadaetrlal coocs-eei  losateii insreia wtiti
population J.rat nth * r .Ut**. rttrnp !«*«t tn a r*ofat>r<*h-ea«ivc St*
ner. ixtll detail* of alt (mbUraUon* U-a-s*--*!  from th*- vsf ft*
esatres ar.*- itvtn    m**«st-.   PwstNtrsti L-ftattsd bars Inw
.loins bastasM si sitvfrttstngi *««•«*-« tor tfaa post Ibtrtj )«-**r»
sad number amons thrlr attests, BBS8I    -af    Caasds"!    b**'
known hou*.-*
"RAVEN"  Manilla
" GARRY" Ugh Kraji
"RUPERT" Heavy Kraft
Brssdi af Paper Bsn, salr Paper Bags
wide ia WmL.m Caaada will isisrc ysar
PROFIT, MR. GROCER,
By year csttomen utidictios is rtcmiag
their mercBSBdiie ia goad cssditios
NORFOLK PAPER CO. LTD.
136 Water St c.    ,aco *
Sey. 7868 VANCOUVER, B. C.
Agents for B. C.
Wood* Manufacluring Co. Ltd.
Winnipeg, Manitoba. ril
THK BRITISH COLUMBIA RETAILER
29
HARDWARE PRICES CURRENT
fills**! 010 Sfi*** WSSm%4 tor prmdeel »"*ee *-»♦ leadi«{j wtisieaaie firm*.   Prices quoted ere ntessssrily
* ewfejett to maratl flu«tuattona.
AMMUNlTtON,
Losses •*•» moms
-\[.— *   ' -
, ., t  ;•»  *   .'»*  "ft
--'-* *: •,      .a,
fo g It s in si
H g : * a t a **
w..    '
l*>t * II a
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mwtjsjntt  StMwm*n»nnm
*„«. ».»*
g      .^   nafeoSa «*•
',   ■      ■;    * i    Oa     i <■ ■ ■* '**
u
|t, *u
it M
M *••
tl tl 0 s SS s tH <3:   4; •*
V si a
* '* * * -,> u
i to
« it
. *
I «t
-. m
i i*
s ti
i a r- -s a*
;_; ■*-.■.'*, Oaammammt
;; . i ■ ■ ■•* * Worn
;•;■   *      |i|«  I m I «. MUM
t\«  ; *   |'hM««  tAflfat.   *A®t*   %»  it* ttm.
Ta not IH B»  S>
i *s .i .*■   11» a i •* i ■■* n» i' i 1• i» i " 11
>!..*)     $ ,mi   $M   ***•«     #*..*-> m t-4    |;:; j •?   ««
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ttOTURS 1JN»-    Willi*;   Ca* a***'*1   l*?   -^
' - N    Ai'.«,-h«*'.  H   S    ■*■*   **''   '-
'* Sll   8   im    suteS     W *   **R   »*w   v*'-
'''-1 "•    *■   ■- id   ta |  ott mm  IfcM
»**'"*«•   - . «<   iv    »,»  f.#i    tm   U"
M ■**   »' I      11   n    |* V,
,  "I R|        tOOl   Vtaaia'ti    U%  t*tt »»<     "Is^
**" " *\   ..ra  *t.t
HtetR   in   •>*'- n   '«**'.«*'»*. "**
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Sn      li*,M    |   .-      l\ i       t    ,-.    |;   .      ,    f,    |, * .,
f*4~»MMIHij*tTtaj   rKK   e«*   4 |.,-.   omu* ■
t>to ttiM s>m ii ti * .* r :    ij.jtt fti ks
}««»n**:. SMotss   !rw*    % ..,    ...  *    j. -■,
pm   |if**.RMi     ;*•■•->■    Stmt   I   uM  :.rf*»     |*, *■
pet is* tt*
su..*;»e   sal   '-^MM'-s   t-a>  u** n**-
tnaa  ham* i*w i«« poo  i% .2 mi«.
t •"%■*•  ii le, i*is  ii ii
imi^. HtA< k aMKsrr< po* \**too - n
r««g*   li M     N   «-if«   PS IS    II S*   cul,.,
14 N   Pt feet** i* on
tldlfi, mai,'* amw eiiKirt   t-a» :-.e lbs
«:*    i"A*s«      '  °'■-     *r    ■•■•    **..',«.  ».-,    !M. ,      il
a «*S*   I   <■      * i    s +***  II  i
K **»'.!<,«.   R.;M   I»**..    .«i-**aft*4,   |1 H  pit
s alie   CtitlPiaVS   a    pay   <-«»»   i   4i»i
I    11  j* ■   8  *      .4    pel   | 8.   I'. H    |t   MM  (HUM
* Omt it ** $5*** *»   i- pot -i« ati
Mvtiin^a  *»»..-■*. w  toot awSi> plats,
III 14*   S*««      2a.fmtit*.A    |   -   ii   .;. t
«.*»    i  I *   »«*    «*•■*.■ *.    It   li     |$( 4      '>■..(-,   |3J,
I      I     O' :   cms    « |1     v    |H    '7   Ifl
ill    n  »   l» *«   * fc-weaa, PM   IS-ls I''
(Tf Vll••■■#-4*    ar»fc**:.      5     *fti*«r**»      *.*«■?*>      IS*un
I i ■ ;     -» ..* *Bt.JS   Mkie 151 W    I Sa r«*
18   i |* | 18   If*** |ttt<    !$-*« tU "1;
v. » rtM"<*S»,SM |m ».      t    *      ttt.-tA.   i\n*r.
*    y   M)     rt |**SI       Ifcaa*    |l W    t 0 '■     V >.?
*a»; CS8. b1**** WJ* t*b  V»Ste»«*rsf
I H'ttia ■■». ttj    (   :   S»   !♦ I* **»**
HKS   ! *5'*    I ast Ski* «S*I    m pti   •'•■
Htvins am» i«'KH.s   Btack cetrMfa i?T"'
',.,,    I.    ||<    ?*.   HJUlflt   >M*.f'        ''f"si   ■"**"''
PeVfl In    ""w *   ass. "■'"'■     oQovrvA  i
..  ..-ff* a.\  Iff**   l*r   !***■?   -ft-
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■     I,-    w-h    N«    5UA.
|te««    H4    V    -8*9$ I      *.;5M* '-'■■
•
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turr-f I4« IHW*"»   l>^^»
ea*nr:ivs  t&ie*»**
•.I   a«4_tTH
„  7\.   ■:,*?.   AM    hratm
-# « •   H#* 4   '-r ■ H   *
Ainti^s**ait »   „ •,.
-M-RRWS    ^^.,VV.*a'.^   ^««   '**   ^,
i • ii {*•* «' ** ^ ' "
*f!T2J Srt Sis aSWi^11
^atslMM  ■ ll^*i!jJ   u   prfe; le«
Hl**>   c***
lb ..       *em\ ft,a     Va  ll-f'*-
'   „**KIS   r«»-MSlM'    "'  V
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t* V^    X* '     '     '    **        ,
citi
III
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I   H 88
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H M  IM SI    »•!* ill'''"    ''• V'
i   <» ttfitit    i-p*i   **■ - *.***   I1
a ,, p 11,-,..-. , -,,. fitg»ii*a  i
H in   i"* wt   %*  i« lit '^
OS   ATTACH IWi   *-,   H    **>   SSH
*vf*  Vaster,   t>*»   Ses    If*  '■*
.    iu ii h . i  || M   5   M   l
• i   v„   |   u n   |   laee   ih
H   |   III W
t. |**r isa   83 !*•   1H<  '•
6 ■   .^^^^^^^^^^^
-,..._ .     ..       .   ..     a  Mini    fSaM*
irmi i.*nnr.t»   Nriai  MJ '
M * I   NS*! »t*flAU?>*M»   ,>r   IM
\V!«U*    '''  *    *    .,    m »S
v.I   i H}* *'2'- v.;:*a   *t*    o'Xl,
... i ..« lis' ,    f atari   v*,n "s,t'
'**    ;        ''   ''TH,. ^.oA.ft.'A   Ottl Ot »U*t'k*
** •"•  *1*"   '''V.  *   ' ■       *«■*••  '*!    fl »,w.
,,..:**™»';""*'i;,:;;;';*;««*
-^»*ieirasr*BBf»» -*
HnowbAll    -a*1   *
VISIO,    WAKHKN   SOLID   HOX-4J   Its
110 0$ tsch; 10 tt>s  |!| OS each.
PAINTS ANO OILS.
Srsnarsm-Han tftrsen
Par Gallon
UH "KiJfliAh"' ordinary cotots  J|4 ti
!>•»♦   "imgiifft"   WfUtS   ...   ._           4.so
fi-H  KfltMrflN Oil diung.-c 3.*iu—
ukJ.im > t-.Mi.j-ra, m a g-at. vmiu  Ill'
U.vaua ana  v,,«>a.   it,  a  g«i   vaua  I'M
»i*M   SJMStKN   fSSafiSM SaSIS—
uroutatr)  ouAifsn m i g«t csus .  1.3>
•.i;.na RflS *j.«y».  Ha a a*.-  •*»»• h  1 SI
PAINTS
Osllon
"r4i«*ry cohM-s.  tn 1 gat  c»ns  |«,I0
Mertia Seaotif pottJO p«:nt     i.ao
MflftM   StAOttf   >aatw»<«   wtiil*    isa
MSrtM   lioeilf   NealwiiB t:«lor ....  , 8.78
Mattta SaftrMtf fUw.  p»»n*s a ii
nSsrvia   -Ailiiama,  wrttia  ....  l.sl
.•Me-w.r,  Wtiltutut. cuter    »   . ..   ....   .     ... 4.30
{th-nwsn   Wsibama,   p»<r«:h    4.30
aaanns wiu.sm», n,.*ur  ... 4 is
I I t I t - l'«,   lw   ilta,
Bfllk. Nrrsls l»ort>s    .... -M.I8
BaOC it-ona  Uw  U,<a-  ...    ,.<S
»-at*». t-vsva & tbs       810
Til**, * tba.  per  tb ..   .     »H
fina,   nb   , iz%
UKB^St) OII#- Onllon
it*-*. I lo I batrrals  I i.4*»
n..i>4   i la - bar ri*    . i.-i-s
LEAD, WHITE IN OIL-- Per 1*0 lbs.
1,888 rtia.. to 1 ton    4*.410
!.*** IS 10
t%t ,o4twi\ * tfesttlsa      1* M
Ttnri;suN&- osiion
t   bsrrsi  Una  I ISO
V A H fc iSt IK S— OaI Ion
tStaaOe Ko i      ,..,- .'. ■  I 8.10
(Tattle.  *■••   '    140
jv Uaotam   tt<t
iv  Uarise  Bpstr     t.il
tv Poreitnre       . - —   1*1
JV  Psll  H*rd  Ot) -   188
Lvts IS |*| p«r cent
Leeaser«l  U 15 isss 40
Automotive Price List
IBOORBBBS SHOCK- Float A  Fwrd No
1   a!   lit $0
ACCELERATORS FOOT-Wirelssa For*
St I! TS «>ach
,iH,s >HTMKNTK Cott-W pin 13c saeh; Cap
SCTSWl Mt fnvix. Set iC rai 30c pach. Ms-
chine • rrw t*n- ra,-h; Mschlne nui 71c aach.
;   ,TT'-:UiKS    Hot  Shot  |1«« each.
fi,,. n vi    -v \fo  |.m   f! IS f«rh
HfMI'KHS-  Homer Twlnbar.  110 60 each.
i'Al &—RadtatO , It 88 each
CARBOROKCLtm—Vslei «Timltnf 8-oa 14
l* vur.ii>*   t.utsKitK,*, roUapaibte 12 ss esch.
C KM ENT—Ks-Jiator.   H lb  Wonder Wok-
m is il les
• ItAlNS WeeJ J0i3H I* 3S esch; JlilH
|788 ««* h: SUI 8T To each. Mil M 20 each;
nil4  |J0*i each     t^a« 88%,
RIO   0   SKID   ISslH   tS TS   pair;     itxSStj
18*88 D«»r: sum M II *s'"»lr- s*?x'1 I*3'4 i>*lr;
rt.KANKUS. \VlNl>SHli:t.t> Presto tl.TS
Mi v    Rata- KPay.  |l SO each
t*i>US ftpflrk atttfle lit* esch; Spark
,!o-*h'e 111 M ecch
DRFIJBCTORS   Wind     sdjustsbls    IIS JO
KN'AMF.L S pt. Jet tjic |« 00 dos; 5-o»
Wonder W«aaf l« S"* S i! Ms-tin Senour
Qulefe Prvlrif. | «4 iSc ench; t 3! tie each,
t '« Sic each: 14 S4* each; »i He esch; >4
|1 tl e*.-h
IHiiP'S   K'ectric IS TS  each
JACKS—No    ?**"■   SN  each.   No   4  |2»
each;   V-*>   41  U'Mi e«ch
|/>CK&     MoTnMKTKlt    No      310     12 IS
aach; v» s,>t »so**i eaeh: Vo 3>2 |180 each
M'.-ltJ'*-'?*    Ke»r v'ew  |lftt esch
*o\   -Monsirob"e. I'aht |1 55 (al ; medium
II 81 e-l ! benvv V tl ial
!,A*ri'"l'S   rt.i-W   ot'T-l.'M-l'tife   No   8
*%• es'-h:   No   3 JPc each:   No.  5 75c each;
Vo   ,*   1"*^  each
rt.t'.'S   St».rk Charop'oa 83c each; A. C.
Titan ISc each; HelFI. 5ftc each
ttM0)i*\WlW~:mf^^ THE BRITISH COLOMBIA RETAILER
December
Bakery, Confectionery and Catering
m-w
v
Errors I Find in Bakeries
A discussion of mistakes that are seldom mentioned bat often made
iu Herman .1 Kind
Anv one who does something makes errors and that
is possibly one of the greatest reasons that tin* manu-
facturers of lead pencils make 99 per cent ut' them
with rubber on one end. Now since I have been trying
to be a real baker for 36 years I sur.* bare and am
even now making mistakes, but 1 try and not make the
same mistake the second time. There is no reason why
a person should be ashamed of a mistake; for the only
person who does not make a mistake is a person who
never works or does anything. I do hope that you will
pardon me for any and all mistakes that 1 may make
in this short talk about errors 1 find in bakeries.
That Big Fellow.
It is a very common error all over the country to
hear bakers complain of the bigger baker, only in a
very few cases there is any complaint, but in most
cases it would be much better to use the same methods
as the big baker or big business firms. I venture to
say that about 100 of the big bakers got big by fair
and honest methods by using quality ingredi- nts to
make quality bread and by real honest to goodness
clean and courteous service. You only have to try
their methods for a few months and prove the correctness of my statement to your own satisfaction.
One of the most common errors I find is the baker
who calls on us for help and then asks us to produce
a loaf the same as th" strongest of his competitors, only
we should make it twice the size with thc game weight
of dough or even less and a pan about 5 to 10 percut
larger. We can no more do thc impossible than you
or anyone else. If we are fortunate enough to convince him that it cannot be done and then tell him the
different ingredients he must use, the eare he must
take with his doughs and then tell him the equipment
he should have to produce such a loaf he politely or
otherwise tells me that he believes we an- recommend'
ing these different changes for our own benefit and
don't know what we are talking about and he knows
better. Yet we have many, many bakery, who baked
only 3 to 4 hundred loaves when they called us in on
their trouble cases and they are now baking 3 to 4
thousand loaves, it onlv proves what .'orrectcd errors
can do for you if vou follow corrected methods which
T have found worthv to recommend. Only within the
last few months I called on bakers and found that they
thotip-M their cHv wns no city for -offee cakes as thev
were bnMnrr onlv 60 to 75 on Fridays and with different meth**^ these simc Inkers are now baktn*** 60(1
to 700 on Fridays. Some bakers were hakim? 200 to
300 dozen sweet rolls and are now baking 400 to 600
dosen sweet rolls, some bakers baking -Hi to 100 don
fried cakes sre now making 300 lo  500  dosen  fri I
cskea   Some bakers said Ihey ootild Dot sou Danis3
pastry snd are now making !$, 100 and even 300 do* •
Danish rolls and T.*», I*wi god 800 yea, even 500 Dankfc
coffee rakes   Don*! make the error ami say it cam *
be done, but knuckle down to bfudnesu and >l>* is   Boi
now let me t. Il you there arc many bakers who bad th.-
game trouble and g-jM the same help and th*-y will le]
me how well pleased ihey sh irtth all that was on w
for them and tlo-y write s otes eompHiaenlsf) lettci
to th'* company nnd then in s few »!a>> th* v are back
in the same old rot and the .hame old errors and s* I
even   f»ll   us   that   an   sort   showed   them   b w
to make nice, good and better goods than they
had,  Imi th.y don't like all tin-   car.*   and   Work   i*
takes to eel these wasttS, «>r they hav*-    n«»t    CUOnfl
time t»> do it so carefully Sooner or later ws geocwlu
learn that these bakers aw out of business or want le
s*-li out. end of eonrac, they blame everything me
company I represent, btti forffft thttHUwlves who *"
the only ones to blame; ihey blami no* and my com
pany tor nol doing the Impossible but not themselves
for noi doing the possible '.ent!*tion, it i*** sometie •
difficult enough lo correct errors, but how much caw**?'
and more beneficial it would be to both ol w to hav*
real co-op. ration     It would make th*   work 10 mUCB
easier and he io much more pleasant
Oueaa Work
Th.* demand for thc Impossible tn making a quality
loaf is the gravest trior ol all arrow and Is mostly due
to lack of knowledge on fermentation.
The . rr<»r of gtteosittg temperature* of dougn*
Causes n<> end Ol glial and trouble, and tl 1 had all 01
ihe money that is spent in sending out a doraonstratot
<»n trouble eases and th* n only tell the baker to run I
doughs 7**' Agrees P, Instead ol B6, 87, or M degrn
I could own a million dollar home, and have a pri*.;''
yacht, eross the ocean any time I pleas.- and have several autos and chauffeurs. Ken, all of this trouble «»*•
money could be saved bv the Investment in > good thermometer which coats $2.75, or vou may spend mote, ll
you .are to do so. Huy one and see lo it that it is OSCO
correctly. You will get more benefit out of this imall
investment than nnv other small investment you can
make for your douffh mixer. There in not a singl''
dough room man who can make a dough of th* *nl11''
temperature CVOTV bnt-h or every dough, nnlCSS he 0S6I
n thermometer If vour doughs are started wrong it W
almost impossible to gel the good uniform finality loaf,
you must make to get, to gain, and hold business m
THE BR1TI8H COLUMBIA RETAILER
Error* in Miii-ng
It
]■■ .-, k •!•.< only way to get big, bigger than the big
la your territory     tne *atOI in mUtitg t*
..    • ■*, d bv not dksioivlng your ingredients Bro*
../_.,. [ :;..* mumg l*»ng eOOUgfl    If vou uac ,.jry milk
ah ii thouid not N wst& dry *»th  the   Hour,  it
.  \,rv thoroughly dissolved for one hour or
.-, ■,,-.» u-"*' »t. it hi better than I to S minuteo
li  uj   often   the   ecu  After   all   the  m
..■'-, ad all the water which you don't
.; |, dtgnlve your y*ra»t, then tin* flour,.
■ ■•   fCSit, and l-*3-'***- the *hort«rwng    t'U-aar rrmem-
.•.*,» iIm ghortanlttg ng this will make a betti r
j*h ll U to »*I4 it at fir*! Or bolftW the ftotir ind it
I mai* JfOU W010 WOOey a* VOUI a bu irptJon will bl
ti. on iter   Only less than a yoar i vat in i lanp
,..,. st|f
on thi iverafs of 111 doughs per
a-2 irhieh mm nsing the lard fetters th** lour and
mperintemlent did not know ■*'    I changed this
** f ii j i Ided three p-wwwhi nun*** wnirt to each
irl and gtiO got a dough ftrtner lhan their* a gain
tb 1200 loaves pai day or £0 to t&2 It i* not too
I <  mil i doogh SO, M, nl tfgi i0 nihwrtoi ta i
a ep :. - i\«t and kIsosjiI I'* *** l?* polnnteo hi the
■•**.•*- ap*--. 4 mlier Tour do-ogli i** heal if i1- copies out
iv* at T*> t« so drffreea V for time doughs snd
v.. |Q degrees P f.'8r n*Ndewah loess dough* Over*
*:":f ..v mtaer i* another error that nays poor divtd**
«!'
fveonenilv
|; U tntieh better
tiffi ib s S barrel mfatot than * barrels,
I barrela   Too big s dough lot ftMt oven ts i
! e-U'ali*-*     If \mt mm |0 make quality bfr.vl.
,.*--H  H *•*.«■• fiur br**"*d and OtVCfC good when
In im bti doughs   Bilker the {trot the roiddlr
or the laat may be good. It all depends when you take
your dough. Uu will never build a big business and
l^bl it on such a system or method. My advice is if
you are gailjy of this error, cut it out at once and
oaks S dough for each oven or two ovens if you have
them    Vou will goon see the good results in increased
tm-uneaa
Now, the errors in punching or folding doughs of
'b*  5 uu.* dough type    Many arguments may come up
on thin question.   But please i,.t m $$& with fny
talk and th n you may have many or no arguments.
Why Is Dough Folded?
Why do we punch or fold doughs? Well, gentlemen 1 don't eiped you to answer this now, for we
poasSbl) would spend many hours on this question
which we have no time for. but why does the
farmer cultivate his corn when it begins to grow? All
of you could t.-ll me that; and yet none of you are
farmow Now. why do we punch or fold a dough!
All of you should be aide to tell me this, and yet only
I few are able to do so. What a deplorable and sad
Mtnation Should we not at least know as much about
our doughs SS the farmer alxout his soil? Surely, men,
we should.
We punch or fold dough so ths bacteria won't dc-
"4 *  [O
p and overpower the yeast in its work of conditioning the dough, the gases aw expelled that are harmful
lo yea*! life and we incorporate new air which the
\. utt must have as it is an ambie plant and the yeast
hai s chance to develop its nudenlc acid and defend
itaeK Stalest it** arch enemy, bacteria. Nuclentic acid
might wdl be eai HI the procuration of the heart of
yeaat while it i« doing its good and faithful work in
conditioning lhe dough for you.   You should know
Lake of the Woods
Milling; Company
LIMITED
Makan at
FIVE ROSES
• FLOUR •
The World1* Best
Doily Capacity 11300 Bbla
BO, Offioas and Warshoussa:
1300 fclohards Street 1614 Store Street
VAHOOUVIK VICTORIA
Nstimmf tastes half so good as bread and butler
Fleischmann's Yeast is
Bread Flavor
Make up a regular dough without yeaat. Its
flavor will be that of wet grain. Bake this
dough and it will taste like baked grain. The
rich, satisfying, true bread tlavor will be totally
absent
N,»w pnt some Fleisehittann's Yeast into the
own notice the real Bread aroma. Fleischmann's V.ast indeed, is bread flavor.
Fleischmann's Yeast is thc soul of bread—the
primary cause of bread tlavor. And flavor is
the biggest selling point of your loaf.
How important it is, then, to use Fleischmann's
V,aa! and plenty of it. Practically every
baker does know how important it is and uses
Fl. i-M'hmann's Yeast because it is so perfect, so
uniform.
FLEISCHMANN'S YEAST
Panomalt    Service     Arkady
Tht I, m •/ Ik* ftoluw 0/ Fltluhmmi) Stnlct 32
THE BRITISH COLUMBIA RWAU.KR
Decern be
more about it then you would appreciate its wonderful
work. When and how often to punch a dough depends
entirely on what kind and size oi bwad you are aiming
at. And men. right lure I wish to say. thai all bakew
who wish to, or expect to follow lhe baker's profession should at least buy some good books 00 baking
and take a short course in baking even if it is only I
home study course. Study both faithfully and care-
fumlly and* get at least the most common ways and
wherefores whieh are so important or much better is
a combination course of home and part r- sid.nce course
which costs so little when yon think of the many benefits it gives cr has for you. And then there arc four
and six months' courses for those of you that have
more time and wish to spend more money. All are
good.
Men it does not benefit me if you take un these
studies or not. I will live just as long if you don't do
so. but I sure would be happier if you took more interest in your business and profession as a baker.
Sifting
I graduated from 5 of these different courses and
schools of baking and milling and have nearly every
book ever written on baking in America and many of
the European books. Now I am just to take on.- of
some kind of a baking course would be of a gwal benefit to you. Surely it makes you love your trade and
work more than ever before and you will g t ever so
much more joy and pleasure out of your work, you will
get 100 per cent more good out of reading your trade
journals and trade books and you would "be abb- to
appreciate the analysis of ingredients you use. such as
flour analysis, etc. Now sifting flour is another error,
and there are hundreds, yes thousands who never
sift it. Only last Pri lay. when a baker told m.* that a
friend of his had brought back one of his nice loaves of
bread very offensive with a foreign substance baked
in it. This baker enjoys a nice business of
about 3.200 to 3.5"0 loaves a day, and it sur.
is quality bread. He has a very clean bakery
and you would not expect an unfortunate thing
could happen in his place. Men, sift your flour; there
are various and serious things that' mav happen if
you don't Sift it and get a better loaf' and avoid
trouble. There are many errors in storage and ingredients.
Flour Storage
Manv times we find flour stored in an old shed
where dirt an dust is blown in by the wind, or near thc
An Extension Phone
Within Arm's Reach
saves the time and footsteps required to walk
to a telephone in another part of the office.
IRITISH COLUMBIA TELEPHONE COMPANY, LTO.
OVCU at a temperature of ISO to 160 F or pack. !
room above the oven where the fiooi has | tempera!
about 130 degrees .»r more   All these different m
mentioned above are very   detrimental   to  unif<
br.-a.l.
The best place to store flour H in i| room <»t V
75 degrees temperatuw and have a f»w inches oi   ir
space between each row of sacks aiol bav,   [| .»      • ,,
inches from the floor t«» give a perfect dreutatioi of
air aud this will keep rtoiir in flue condition    I:  .
have money and ipoos, truth platforms aw j • •
flour storage; they save time and money.
Yeast is oiw of the most important iugr.dn! •« 7.
any bakery and should Ih* kept in a clean, cool ptaei
of about 40 degrees lo 15 degw * and packed so that
you have it {east 0m*.right h of an inch of air ipane all
around each pound   We often find it stored in sr   ■
of B0 degrees to 103 degfreea ami nil close togrthei
which is very detrimental t»« ve«M and uniform "■• *o\U
A very serious error is often made in buying Ing!
.nts by pri.*.*, which should never be don*    You 1    '
buy qualify goods of »*tu*h eonipanie* who make i« .%
point to SeB quality good* only tit a price tha' lhe)
may sw you prosper ami proopei wish you
Wrapping and Packing
^Another serious error whew often dt»a*tn>u» rv
RUltS   follow   is   Wrapping    warm    bnad   or   CSaci
Six   hours   after   S   warm    loaf   1*    wrapped    1'
beginning to ahow signs »»f deterioration and In l»
la hours may have developed fOOC 01 W odor thai fe
very offensive and mav put you out of busine****   Voti
must Bfwng-*"! your baking so that she bn sd sriU bt pi
feetly cool when it i** being wrapped   Many s pen*
dav'a bread has bCCU Spoiled by being wrapped vm
Mill warm.
The error of packing bread, too many in a bos  W
another serious one and enus-fi s lot of loss in buaii
as the crumb will separate from  the crust and B
that your customer who gets « loaf like this is *<■''■
apt to buy Mother kind of bread from y»»ur OOUtpt 111
Now, men, all thai I have said WM SOW in B Spl
which should be of benefit ?<» yon, .w<\ 1 sincerely hop
yon may think of me and what 1 said with this In mind
These ar«* a few »»f the errors thai I have observed In
my 'M\ years as a baker, and 1 do hope that each OUC *'!
you will gel some help and benefit out «»f this idi :>
talk.
TICKKTH AMI   I. A DELS
maob av ececiAijeve.
A •pacl-allan in any cAlltn*. If mo ••milafltil «• ft*
«uc« raawiia prwrnplly. MtlafurtorUy • nd ••eoftomlc*njr
Thli la «!,.!• our plaro diffara from |h* otatago priming officii Wl carry in ato-cli muny l«n§ nt MlWM OOTti
boardt for ImmtShMc ua# Al on* *-}fM-*r**ail<»n »nh -nur
m->-l*-rn a-,*.*,- nliy mirfeiOfrf, wt ptmi 0 *«**•>«. Ifl two Ifl WOT
color* on from of ilcltai nnd tin lh» bflefet number •»•"'»
tlckal   lha   an ma  t>r  cona*<-uU*aly   nnd   »arfor»U   *naa\
H C F. ity hy lha million*****--* for «h-» NoMh Vonroitfr
IVrriaa; ty f>| m>v*-»rnm#rit. and nil Vln«l«. of Ih'***-*"'***'
MrW*ta    M»v wo not bo of »<-rvt«-a lo you
NICHOLSON, LTD.
Phoni;  Oayvlaw 371
Wtt tnd AVBNUS WBBT VANCOUVER. ■• C
mtBaaaaamttmmmmmm THE BRITISH COLOMBIA RKTA1LER
33
Buy in British Columbia
ktmii maim
X WHISTLE
Wtss*t*si *<■* ••#«*•*
ceo&* a co.
va-A-OHf-ve*.
PALM OLIVE
SOAP
r  a  marine v.   Rip*ota**M4t»
m Ps>l*t  SOS}, V*»»«#wa«r
CANADA STARCH
CO. LTD.
t   M   ROWNTRtf. RepnMMet.we
*»  Haitinge   Wilt.   \/0*s€9Si*t*r,
Milne ti MiJJclton
Limine
W.    tMll   Millinery,   Notion!   wl
Smaiiwana,
LU'   W
slot  Slrnl
Vaneouvtr
QUAERE JAMS
Hade of fr^h fnill ami eufar, it*"
[j « of lagredlsoti   win satisfy
DOMINION CANNERS, R. 0
Limited
Vancouver, n. c.
MONARCH   KNITTING   CO.
Limited.
U««-fta %ft<4 «u*mena hOBBWy knitted
patei*«**r asd Baad SnttUog yaraa
Repsssatsd la Brtttali Columbia
S   0   STEWART.
1*1  Homer   »t.  Vancouver.  0.  .C
E. Chryttai & Co. Ltd.
a#»*. o**n   sun Pbrtoess a«d
aitaratfewa
ioa iaorala itfeet t    Ifaassoese.
CANADIAN
TOLEDO SCALES
E. S. CHAMBERS, Agmcy Managir
424 Cordova St. W. Phone. Sey. 3911
Vancouver.
r
(iHtaP«lii (mil b., Intel
Head Office
Local Agenta: —
McNEELYS LTD.
739 Haatmge St. W.
Toronto
Phono:
Soy. S337
PAPRR RA08
r»p**f bun*. atapptnt poptt.
tm all iai*nifrawiwTi
COLUMBIA PAPER CO. LTD
toil Hamilton 8t. Vancouver, B.C.
Phone:   High. 3889
IDEAL CONE COMPANY
Manufacturer! of
ICE  CREAM  CONES
Pureit Made     Coat Leu
335 PRINCESa AVE.
Vancouver.
KelloK'» Corn Rakes
Local  Agenti
L P MASON & CO
StO  Haito*-fli  Weit
Sey- 2*»
^,-    k.v.    Men    appointed    Belllno
wt   ntm   M,n ...ivutiipu*;"   a
A9*nt.   for   tht    ; ■'tXlZni'
laath.r  compact  In  many colo.o-
Th.   fatteet   lelllnfl   JWJJ   Puff   °"
tht Brit'»h Market.
Whoit»*!t only.
Bty. 131
Pf*0«t
Associated Agencies
LTD.
615 Pender St. W.
Vancouver.
TM!   BRITISH   AMERICAN   WAX
PAPER CO   I TO
CONSOLIDATED    SALES    BOOK
ANO   WAX   PAPER   CO.   LTD.
H.OH   GRADE   WAXED   PAPEM
AND COUNTER  SALES BOOKS
0-»U<bul.ng   Afltnt »or  B. C.
rmWRm
vJ Vftix toper
ecialisf *s
,09tf mTm.^ton »t«eet
v*»*COviV«« * *s
,w9Ham.tton St. Vancouver, B.C.
Phone:  Sey. 3112
BORDEN'S
EVAPORATED
MILK
Vancouver OHIc*
3J2 Water Stmt
^amTmmmmTmmm^m
Caen or Termi.
THE  SCALE  SHOP  LTD.
Sey. 2881
Cordova 34
THE BRITISH COLUMBIA RETAILER
Deoi ttibi t
::   Buy in British Columbia   ::
PAPER BAGS
J.C.WILSON   LTD.
1068 Homer StreeL      Vancouver.
ROYAL CROWN
SOAPS
Mauuiuviured In British Columbia
and guaranteed.
ROYAL CROWN  SOAPS LTD.
PAINTS
MARTIN-SENOUR
CO.   LTD.
1505 Powell Street,
Vancouver
MCllOf-MI
KNITTING CO. IT*.
J. J. MACKAY,
Agent
804 Bower Bldg.
Vancouver.
HOSIERY
YEAST
THE FLEISCHMANN CO.
W. S. DUNN, Manager.
1166 Burrard Street     Vancouver.
J. A. TEPOORTEN
LIMITED
WHOLESALE   DRUGS
308 WATER    STREET
VANCOUVER, B. C.
McCORMICKS
JERSEY CREAM
SODAS
McCormick Mfg. Co. Ltd.
1150 Hamilton  Street, Vancouver.
C. H. KENNEY, Manager.
SERVICE   TO   OUT   OF   TOWN
SUBSCRIBERS.
The British Columbia Retailer will
be pleaaed to furnish subscribers
the names and addnsses of repre.
sentativea or agents of eastern
manufacturers in Vancouver. We
will also advise when their com.
modlties ettn bo purchased.
*mw*mn
Carnation Milk
B. C. Representative:
OPPENHEIMER   BROS.
134 Abbott St. Vancouver.
Hams & Bacon
Swift's "Premium"
SWIFT CANAOIAN CO. LTD.
Vancouver.
PAPER
BAGS     AND    WRAPPING
Narfolk Piper Ca. L4.
136 WATER STREET
Vancouver.
Water Repliant Clothing
-BEAR
fa
R. A SIME, BC Diatnbuter
•"■■iim no* m toot
V» Mtrontllt Bid*., Vaneouvtr, a. C.
tatammai trnm a tsmmth
GALVANIZED IROM
THE THOS. DAVIDSON MFG. CO.
LTD.
123 Powell Street
Vancouver.
REGISTERED
CHIPMAN.HOLTON      KNITTING
CO. LTD.
B. H. Walsh 4 Co. Ltd., Agenta,
318 Homer 8treet,        Vancouver.
FURNITURE
fir famitiira of Quality
DOWUNO   MAMOTACTUat
IKO COMPANY.
366—2nd Art J.   Vaocottvtr
UNDERWEAR
ATLANTIC    UNOERWEAR    LTO
£   H   Walsh  4 Ca.  Ltd.  Age«tt
}tg Hemer Street
Vaneouvtr.
r
C. H. Jones & Son
L.m.ttd
Manufacturer!
PIONEER    BRAND
TENTS,   AWNINGS.   FLAGS   ANO
CANVAS GOODS OF ALL KINDS
Jobbers af;
Gold Medal Camp Furniture
Cotton duck, all widthe and weights
28  WATER    STREET.
Vancouver. B. C
T, O. STARK Telephone
F. W. STERLING Bay. SIM
STARK A STERLING
MANUFACTURERS'   AGENTS
1043 Hamilton Strut.
VANCOUVER. B. C.
Mall        j
Advertising ft
fm Your Cariatmae Tradi Ji
Complete Campaisn*     | J
lU'diad Einctniit-
Maitint latia imveiumt aaaiy r«a
iMimta oott i it titan tropototl
Wriglejr Directories, iii
It* Hun, *• W       *Wt  Jltt     tQ
l-SBMmiSSK** Ike ST. LAWRENCE LINE
Made tn Canada—from Canadian Pi
ap<rs
ItlMIIIIMIMIMIItllltMIIMtlMltilHIHIIIIIHIIIMIIItMIIIMIMIMIIMIIMIIItllliKiiiHiiiiiiimiiniii
"SIMPLEX"    -   Li*kt Manilla
"MAPLE LEAF"   Light Kraft
"LION"
H,
Kraft
1*11*
cavy
tttMutHitiM«Mti«MiMt«*«*t*m«umtHmiiiunmnttMtttttttutttttttutittHtiuM<
A Bag autuMr (or every kind of Merchandise
Stale by S*. Ijiwfrncr Paper Bag Co.
SKLLINC AGENTS for b c
COLUMBIA PAPER CO. LIMITED
CARRY LARGE STOCKS IN VANCOUVER AM) VICTORIA
-«*Mifc-aW««fejiW'.-*«lw«>vi»»»*s«*".
BSpOkftaW ammtA
ruth Saiw-atiif
%
"BROOKFIELD"
The 8ausage that brings pictures of delightful anticipation to the
mind of the World   Noted for iU flavor.
8wiffa MBrookf.eldM Brand Pure Pork Sausage is made of pink
and white morscla of pork, delicately seasoned with pure spices.
That, and the fact that it may be purchased FRESH, in clean, at
tractive cartona, gives a concrete story of the Ustiness and con
venience of thia product.
Swift Canadian Company, Limited This Extra Turnover
Will Pay You Well
A complete stock of "Three Eighties" stockings on
your shelves and displayed <m your counters will
mean more profit to you because it will mean more
sales. When yon show "Three Eighties'1 ro a customer
you are showing her a stocking that will give long wear
and maximum comfort with neat appearance as an
added feature.
Because of its desirable qualities it has become thc
largest selling brand of hosiery in Canada* It is a
seamless cotton hose knit with three ply heels and
toes lor added strength ami longer wear. For
misses sizes 4*2 to H'j. For women, 8|^j to HI
Black, tan and white.    Boxed attractively in dozens.
Make it a point to push "Three Bight id." The e\ua
turnover will pay you well.   Order a supply frtiin Atnir
wholesaler.
Chipman Holton Knitting Company, Limited
Hamilton, Ontario
Milla at   Hamilton  anj Wcllam)
JbfTlES BRAND
... mm**mmtim*. '-*****»-  * - -. - - - Tardea*.
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., .       i- .   .   .-^^^    ?        a, »r d..  Om^.  ■ jaan
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.^mm^^"^'

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