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The British Columbia Retailer 1922

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Array Fifteenth Year
The
DECEMBER, 1922
British Columbia
20c Per Copy; $2 00 P*T Year.       VANCOUVER, B. C.      VOL. XV. NO. 4.
Buy
Canadian Butter
Th*    bvttt*    thai    t ..  jt
. • it Ihii•-• et» and *' 0 c!»   t
CENTRAL CREAMERIES
OF B C  LTD.
Ph.o^t   \'.i 1
* It' Broad Itrttt
VICTOR!*
MANUFACTURED
BY
CEMTRAL CREAMERIES LTD,
CALGARY. ALBERTA.
*-jafT»
Sell
Canadian Butter
The butter that is always
uniform in quality and
texture.
CENTRAL CREAMERIES
OF B. C. LTD.
Phones:   Sey. 6908,   7222.
Produce   Dept.  Sey.  2771.
Railway   and   Gore   Ave.
VANCOUVER.
SINTON BROS.
VANCOUVER, B. C.
Direct Importers of Bulk Tea
Solicit   Your   Enquiries   for
Samples and Quotations
"G P"
TEA
Thc  4 Non-Cut'
Package Tea
$& Wt pxtrnn u>
0i>aBmt'0 gmttttga
j ana rotBlj you ani*
u* tltos? mooa? oaoot-
| nraa is goitra a M
f mraaurr of (HI?rt0tmaH
1 jiui an* mtrrraa for
S the Nnu fear.   &l
*& J
1
1
OVER $2,000,000 IS INVESTED
Paper Mills:
Lachute and St. Jerome, Que.
Manufacturers *>ince 1870
J. C Wilson. Limited, have wmsiderably more than two million
dollars invested in pulp mills and paper plants. Our very large
output together With fifty yours experience in manufaetunn*;
Paper Ba£s. enables us to offw our 'STANDARD Paper Batfs
the best on the market, at lowest prices.
bag made, and stand behind it    Be sure and order
We guarantee every
" Standard" Paper Bags
I
By using 'STANDARD" Paper Bags von are taking out ftj much
insurance possible that vour customers will receive their purchase
in the best possible condition.   Please jrour etntomen   it pays,
Quality and Service
J. C. WILSON, LIMITED
Phone: Seymoni 781
1068 HOMER STREET,
VANCOUVER, B. C
ill I
I
MAKE BIG SALES BY FEATURING
OIJV1
i
Manufactured
in British
Columbia nnd
(iiiarniit<-<kd   hy
y*T**g.*rr**
MiHIIimiUMIUUIIII'IIMIM11";1!     >>>>>
""      .....  .
...
isSj
i ... ,MT-»».fffBt,.
CROWNf^OUVt
THAOF     '
HAAH
"Tho
Per feci
Toile-i
(Kip
THE ROYAL CROWN SOAPS, LTD.
VANCOUVER, B.C. THE BRITISH COLUMBIA RETAILER
73
onebetter.
. of  Sturdu  JvlaUiu* / ^^
OMDOON
MATCHES —
„      a WS Limited, Vancouver. B.C.
Smith, Davidson & Wr.gw THE BRITISH COLUMBIA BETAILBE
i '      'HlliiT
1 I
Speed and Attractiveness
In Delivery Service
Why have an attractive store and spoil the effect by using inferior looking messengers for your
deliver) service!
our messengers, who are fullj uniformed, will
add to your prestige when delivering your goods
Save 'inn* bj using our Call l'<>\ Busier service
when desiring errand service performed. These
buzzers are Installed free of charge to patrons ba**
ing a fair volume of deliveries. Bj simply turning
the handle on the call Imix a signal is transmitted to
our Central Office Indicating thai you require i
messenger.
Our raie.< compare favorabij with those of snj
Delivery Company in the Citj,
Auto Truck Service.   Parcel
Delivery.   Messenger Service
B. C. DISTRICT TELEGRAPH &
DELIVERY CO. LTD.
In Connection with Great North Western   Telegraph
Co..
516   HASTINGS   WEST VANCOUVER,   B.C.
Phones Sey. 651—5880
Your Customers Want
EDDY'S
There is no mistaking lhe facl lhal the
Canadian Public prefer Eddy's lo an)
other Matches.
Their preference Is well demonstrated
to the facl thai for the pasl ten months
shipments ol Eddy's Matches have es
ceeded all previous records in the historj
of the Company.
Eddy's continue lo Lad because tbe> are
the   lies!   Matches   in   the   world   and
CANADIAN CLEAN THROUGH.
Let >our wholesaler know you want
EDDY'S   everytlme.
THE
E. B. EDDY CO., Limited
HULL, CANADA
Agent*:
Mitchell Bros.,   Victoria and Vancouver.
;-, | 0       \V«?ir\*?
* r A Ls   M>/4r/:s Time
''**Jl
f*M^
•i1W:lp
V.M V.W w as*
THE advertised Bread that is
always   acceptable   to    voui
customers   building permanent
good-will  for VOU.
SIh-Uy  Hros.  Lid
VANCOUVER
NFW   WESTMINSTI *<
V K TON I A
NANAIMO
Lake of the Woods
Milling Company
LIMITED
Maker* of
FIVE ROSES
• FLOUR •
The World's Best
Daily Capacity 14.200 Bbli
B.C. Offioet and Warehouse**:
1300 Richards Btreet 1814 8tore 8tre»t
VANOOUVER VICTORIA
ii .I ei
THE BRITISH COLUMBIA RETAILEB
75
ROGERS
1
GOLDEN SYRUP
Tl c End ol ••
i   ,.,n , cnrrnr   Q SDCCl&i g
IMadc from finest flavoured can. sugai,     i
„T,U1, of which is imported for the
|Put up in all -siwa of package
|In packages designed i
requirements.
purpose, |     (      . ,0 8llit y0Ur customers'reqi
v vour store.
-^^B 10-lb. tins, 6 to
2 lb  tins. 24 to I CM8 20-lb. tins, 3 to a case.
Wb   Uns. V2 to . SS*. ^ jani 12 tfl a cas.
The Brit
itish ColumbiaSugar ReiiningGo.Ltd.
VANCOUVER, B.C. 76
THE BRITISH COLUMBIA RETAILER
I >< 'Cllll'el"
Iii This Carton
The flavor and delicate
aromatic oils are not injured by contact with
metal.
W. A. JAMESON COFfEE CO.
Victoria and Vancouver, B. C.
'THE COFFEE HOUSE"
•*mm
Keystone Sends
a
Greeting
As tusker**! of Keystone Brand School Sup
plies, Wf? would pxpres* i ur wucerc tustiku
lo tin* hot. hauls of our provine* for their
co-operation u» '*boostinjf    M«ot<* ib B '
products
Ma\  ]'>2 \ iu ing to J ou
\[orv Busine-Hs
aiol
M"!<   iisppit)i*iMt
p. t   rait pro-due? onh by rcMipemtion of
inak'Ts. tnerehstitu nnd uwr*
Smith, Davidson & Wright, Ltd.
MANUFACTURERS  OF   SCHOOL   SUPPLIES
VANCOUVER VICTORIA
TOILET PAPER-MADE IN B.C.
WHEN ORDERING TOILET PAPER
SPEI IFY THAT IT HE   MA hi: |\ |; I
Following are the Brands
3-/2 oz.    CABIN
PETER PAN
TWO PROCESS CREPE.
Ask for the
NORFOLK or    PEERLESS "
No 1 MANILLA CREPE TISSUE
5 oz OLENOARRY
6 oz OUR OWN
7 oz CAVALIER
8 Of, SWANS DOWN
These   tissue   papers   nre   ill   made   out   of   pure
stock, and no foreign or reclaimed ingredients are
used  in  their  manufacture
NORFOLK PAPER COMPANY
PAPER   BAGS
WAX   PAPER
136 WATER STREET
LIMITED
WRAPPING  PAPER
TOILETS
Sole   Agents   for   'Mono"   Service   Containers
8«ymour 7868
TISSUES
TWINES,   etc.
VANCOUVER,  B.C. ., Al
THE BRITISH COLUMBIA RETAILER
77
@f>*
BRITISH COLUMBIA
RtTMLLR
published Monthly.
FIFTEENTH VKAK
OROi CRIES, DRYOOODS,
,| iRDVI \H!"   "-FOOT* BAR,
aHNERAL IIBRCIiANDtBE
OFFICIAL OROAN OF B.C. BOARD
RETAIL MERCHANTS'
AS80< LATION DC CANADA
A MONTHLY JOURNAL published in the interest ol Retail Merchandising snd thi Dsttlopmeot ol I on mei ■■ in Western Canada.
SUB8I RIPTION RATB  Two F> lUn Psr ¥w, payable In adrance,
AdTcrtittQi Rstai   d k\ pi  1U1 d
Editor: J   8  MORRISON        Publishers: Progress Publishing Co., Ltd.
UfUrfl Canada KsftrtttfiUrtM   J  8 ROBERTSON, 9 RICHMOND 8T. E.t TORONTO
EDITORIAL AND BUSINESS OFFICES:
LONDON BUILDING VANCOUVER,  B.C.
. , |c kMrtm  "SfllPPINn -V;l Codes Used.
Taltpfa d*. Stria   •*" MM
■s,,. ....   ■•■ im .      w    :.    li u matter
Secretaries,   Representing  the  following
Branches R. M. A.
Abbotsford J. F. Weir
Agassiz W. A. Jones
Armstrong C. H. Smith
Chilliwaek A. Knox
Cloverdale W. Hassard
Courtcnay  F. Field
Cumberland J, Sutherland
Cranbrook G. 8. Brown
Duncan R. A. Thorpe
Esquimalt F. Cooke
Grand Forks S. T. Hull
Hammond & Haney.J-. Scott
Kamloops C. H. Bickford
Kelowna A. S. Wade
Ladner C. F. Chamberlayne
Ladysmith J. Macormick
Lytton E. B. Richardson
Merritt G. B. Armstrong,
Mission F. C. Lightbody
Nanaimo J. L. Ward
Nelson     L. H.Choquette
New Westminster D. Stuart
North Vancouver A. E. Lamothe
Penticton J. L. Johnstone
Prince George  C. C. Reid,
Princeton A. Sarenson
Revelstoke J. P. Hume
Trail T. A. Robley
Vancouver W. F. Ing
Vernon 0. Fernie
Victoria W. Leal
White Rock E. H. Hardy
Vi H,  XV . v   i
DEI EMBER, 1922.
Vancouver, B.C.
\ i
■■■
■ .
* 11 r»■ <*  which
.   Kftti&f&etoM   "*■
i, MM unl■•
I in the basin for I
•   V>>y   || .   |ot       K■•••■r*
rllUf  I Of I' '      ■*
'  foul   '   •'   ; *'   I '
•• - is ntilli' i
mi«- for 1921
i-Vft\ >,, vi'ii  mi   "  ■
.nth, of thi* totsl ri
*ump lax, top-inn •*■" 1U'
'. . n  miUnm o\ • i    .i-'   J
tin1   <
:,.];     \\!lrll   ^^^^
itton is under dis-    nr
,. u taxation is en-
\ dr • i
I -
li    ulllr   !.l\    ' -  '  '    I'I*      '!
11 11'. i h 111 < ■ v. -, 11 rot 11 *
lhal busim*** rntcrpi *" '
considersoly, and  '•'  '*"*
I hia W nimk' !" d- 1**1 ''''I"'
l>i»riion of the rotail ''   ;*
aire (o hIihw .i prow '"'
Inborn
If thr st tempi lo l»'v\ 111
ration in '!"■ form nl •* "',,;
rum.s effective January    ,sI n!"
Kovcrnmental interference will oii<-«
HtrAin be sruilh nf imposintf an -« ■
(iousl  hardahip nn  retml  Uusinr.
isi fieation. standing and confusion and require
lb} proceeding figures administration expenditure out    of
''>*'.•  from sales and all proportion to the revenue anti-
a\ r reached an ini- eipated !
n«l it is iiol unreason- We ean only trust that Mr. Field-
si thai the major por- ing when preparing his new budget
■. •' io is produced by a few months hence will see tit to
mis.   Should they not abandon this duplication of a tax
lovernmenl that was strangled by business inter-
am ests in 1920.   Meanwhile we would
ixauon i.s umu-i «... » ge every retail merchant, who is
tlive i" his own interests, to add his
inula nt' indignation to the protests
*..   to those respons- nt' Ihe retail trade against this in-
.#, '■;<),,,,,,|rn,'ivhan- equitable  and unreasonable impost.
. :,,'. alsn tn the eoun 	
ing us il do,s the ANTI-PRICE   FIXING  LEGISLA-
of tl      retail    mer- TION.
iiri   few   exempt ions	
.,» Van- Manufacturing, Wholesale and Retail trade present views to Com- .
** sv"          ...       i mittee of Ontario Legislature,
find tin1 l.uxui \   I ax,   ne- D
ji  ,, j for collect '"ii over the
, : ,] ,s (taitipered the sol- Retail merchants of the Dominion
...,  .j  .),. ,,:,,' merchants recently  expressed  in  no indefinite
, rtl,i (ju,   ,,N,.n    flow   of manner their opinion on Anti-Price
, ., .'.  !(1 propose a tax to fixing legislation al a hearing before
I ,,, rtn forms of counter a Special Committee of the Onta-
1   '■  •»• ,.;,, legislature.
ii* ui i
, i tax
tax '"'
!m| s. savors of a pocu u»r la k ol n                                   -,        ,   n
.         ,hl   on   the  pa",  of those  ic- . V,,- mdustry or busmess is th t
onsilde for i»s introduction .     legislation forbidding the mai-
When the Sales   lav and h ami pPiCe-fixing    contracts    Di
n in   I oh producing such splend- -        ianu factum's,    wholesalers
laV            u-n  not let them carry tv,"                 -„ no1 0Illy result .in
^T^'I-f  on'small increase and              ,   Vf legitimate activ-
,ho,ottd*BVv     rather than impose he ciutaiimei                ^.^   ,
an
Iv rr.  ">"••'"'*•   "'""""'
11 I THE BRITISH COLUMBIA RETAILER
D.
• inii' •
(crests,
li was stated at the   conference
that   legislation   of   this   nature     is
connection will not serve public in-    or department, which could review
tbem, and if same were eouaidttred
eniitran   to the public interest, iu
sisl  thai an)   neeessarj  changes be
tmmm—mm^^^^^^^^^^^^^^^^^^^^^ made        them.
entirely foreign to the practu I       Au> pmon ,.„„,,, bave „,„ n,, ,
British countries and appears to be to make a complain! to thia eommis
an echo of the sort  of legislation stun regarding any   such    contra '
popular in the United states. that was being enforced in tin* pro\
"If tin* government thinks it ne- ince and thr com mission could call
cessary  to exercise some    rjupervi- upon thr parties tn it to prove lhal
sion over price-fixing contracts, it lhe agreement  was just  and equit*
should appoint a permanent    coin able to a!! concerned and   if   they
mission, or make u tin* function of could not prove tins, have the Bgrei
one of ns departments to   have a ment modified to remove its objec
copy of all price-fixing agreements, tionable features,
entered into in the   provinee of On        !u the clothing and haberdaa •**
tario, forwarded to this commission business very few instances have
euned wherein   the   tuanufaetui< •
has t\en meitiioned tIs-- retail pri
at  whieb his goods should be sold
lei alone ihm*! mg on a   outracl w ii
Ihe retailer, nl ipulating lhal h   eri
mn price v> "uld I.- oharged
In some goods alien as collars ki
pe tide ra ga r I ** rs ■ 11 ■        i i f a e t u re i
ad*t fit is.   ii,.-  retail  pi   i   of    iheu
[iroducts to 'In   pubis    and
d now n    lothiug   iu<     is th<   reta
price mai  ed on an sits lied   i ■
but far from rai *ii .* Ihi  teli
ol  I hes.- gooda   iherc  I ivi
• In   pasl. fre-queui com pi   	
retailera  lhat   ll  ••      .. *
.1 I ' a . II
[|| I' H ;      III    Ht'll      al      A      '■ ' '     ' .' '      ■ '       '      '
lib ■'   a iuffi<    <■■>/
If
Public Confidence in the Retail Merchant
"Cultivate frankness with the   public, and give him facts regarding retail busincM, for it has reached
the mest critical point in its history, on this continent
Dr. W. J. Hindley, Educational Director, Washington State Retailers   Association, portrays  tho
mission of business in brilliant address at Nelson. B   C
Had it been possible for ever) retail merchant in British Columbia,
to have listened to I>r. Hindley's address at Nelson on November *Jl>t
last, thia well-known speaker's address would have lefl an impression
whieh we cannot hope to create by
recording a few of the salient
points of his arguments and deduc
1 ions.
Dr, Hindley, who needs no intro
duction to our readers, refused to
apologise for the business of retail,
ing whieh. he declared, in addition
to scientifically performiug a necessary service, was creating, through
the merchant, the markets upon
whieh massed production was found
ed.
This same business which tin*
speaker termed the determining
element of modem life, was daily
being vilified by propaganda.
Not only does the retail fraternity
bear eighty to eighty five per cenl
of t he total tax burden, but, in addition gives premier support to every
Vellt IH'e   of   il    public   < f      eouilllllllll J
nature Without the office the fie
tail Merchants performs, civilization
would revert to a stale uf barbarism,
and ii was astounding to gee the retail business made the targel of thc
envious and misinformed, The eon-
t inner lacks a knowledge of the principles and functions of this busi
loss, and seldom refers to it as performing the service of distribution.
Tin* distributor surely deserves a
I in*
The  Influence  of  tho  Pre*5
ilist Hie re! [ | ,
• g<- <\- ■ •        hum? I
did no! be newspa
• >■  . .»
si r ti<
f i"   new
.similar attention f■ om  _-■ vert
and itistiluliona to that pa I tl
ducer,   Vocal tonal, ed i    li in
ureships and various    ll   i
were brougi.*    '. '>> !" ■ ..*
worker, and how•■*>er sdvisa      nuel
elforis ma) be, * R| ■    ■      in a new
and     growing    country,    progi >•■ i
would ever be impeded if salesmen
omitted to nee thai tl"' products ol
I '<-. s n'■*>■>  '•< i ml i \    wen    pi
sold.   Instead ol being reeognia- I
performing  an  indiapei i*s   ■   ■■'''■ ■
the retailer is • ailed a mi I      mai
and few agricultural and labor joui
nals can be found whereii    lories   !
vxcessivv  cosl   of  d ist r i b u t i on
omitl ed
What ails the Retail Business''
Vt hatever is amisa with llu  r< *
business, tho spea'>.- r   pointed   "'i*
t ri.it   t ti in i  a  so' ial  nliligat inn stand      ^^^^^^^^^^^^^^^^^^^^^^
pom!,   it   functioned   admirably,   for     ■'"'   "'■'•'     ■'■'    ' ft    itIS   I
ihere ia Itardi) a community, how     *tep htm in lhe business   -
ever small, w hei •• retailers ari   nol    ''""
tlm determining group in everything
thai  is progressive, from initialing
n  n im - *
puniK* mind     tul red l
llu   I >ody hang   ■*
in  briti ting Atuei    i I
normal       was tin   retail
I Ins w nb mil    1.1
Ihe retail* r was beinif I    i  I    *   I
Tl ere is hardly a en   mm
I    S     hi   ||nid!<\   reiunrke
public improvements,  to endorsing does nol havi  its consumer*   leu
aporl !,s Arm) and Navy Stores, or other
At this point in b.s add.es   Dr in*iHulioni prepared in a manner m
Ih.idb-.s   declared  that   retail  busi ,'!l"ll"*','• Ihf retail mei    anl
ncs has reached the most critical       Antagonism  ia further portray<
poinl in its history on this   eonti where consumers are found to
neiit, where the public \* regarding dealing direct with lhe producer, ,,r"
its good faith with suspicion, and is buying al wholesale bouses
everywhere blaming the retailer for       As an example, the apakcr declar
the slow    return    to    normal,    and ed lhal 110,000.000 of illicit  buying
moreover has decided that the retail oi   'bis  description   oeciii red   *.u   nv
merchant  has not taken Ins shai*'* of Bttle  last   vear THE BRITISH COLUMBIA RETAILER
79
Government Taxation
|.   was  forgotten,    I"     Hind
■   «.  when thr go-,. - tin ent pla
•   ,» <m the trai ifi *  o
I ., .;.,,■. d  nn I■•■ is pom b i
nli n on prop' rt)   ll   * to  ,;■;
- .
■
i ,    v r I
■
I
..*■*.
POI
I
no  a V A11
In tin
Dl
II i
*
I   11
11
.    ■  i
■
.   uld be
ritj
■   •   .     I
■A      111
from *
■
•  |]  .   ft)    '
fam    '
Los*.   Shared   bv   RtUilei
U    it-'.
■
in l
geiii*ni^^^^^^^^^^^^^^^
of Christmas wi • i     ■
ed that retailers '■"''.
i  ii   - i   ria
e enn i v (   pi    ■ -
lova
i
\*      .     I        i        Wis      * i '■■s      I U *
ll   IM ' M H'l
experts  from  Harvard
nta il  and ever) line of g » «•;
i     v    mddieih   waa gn
n rutmixed     N" i*11"" , , ,
en to the report, recently issue.,
,., ,se o ahowed that on Ho* a ei.n,
' "■' ' n'ade a pro-    dit.   Vet the simple fact was that
last year retailing was more hazard-
Standardization. °"s 11l,m investmg «   oil    stocks,
while in any 10-year period 75 per
■'■■••* emphatic in stat-    cenl of the businesses of the country
■   ack ol organisation was   had changed.
i     lm thi.   ".   she speak Everybody Regulating.
■;' we have not standard-       On the other side of the line, Dr.
and have not organ-    Hindley   said,   the retailers   were
trying to win hark puhlie opinion.
In the state of Washington $10,000
had been spent in a survey, which
shewed there were l'U,0() retailers
in the state, who had paid that year
■150,000,000 in taxes. Vet the legislature had before it 33 bills designed
in one way or another to regulate
retailing.
In the federal Held. Karl Morris,
editor of an economic journal, told
them in Spokane that at the late
session not less than 1000 bills having to do with the regulation of business had reached his desk.
In Montana an act was actually
passed requiring every merchant to
stamp on every article he had for
sale its production cost, not its cost
on reaching his hands. This had
now gone t'1 the supreme court of
the United States, and the merchants
of the state had spent $210,000 in
fighting it.
'"Things  are  not    coming    your
way.'* said the speaker.    Dr. llind-
Dr, W. J.  Hmdley
statements, nor
ii ase. The pub-
ti [sled lo reach
uiven tin   facts.
All  Organiied but Merchants.
,,   is ■ | ,a paid a tribute to the
..   organized class
,  . , ;,|    ,,•      pies, nl,     alld
.... ,, ,n , noruiou.s power
ley said he did not know how Canadian retailers would solve their
problems except on lines of standardization, organization, and information,
lu the United States the chain
, , „ „„„, ,,,,;,,,, store was an old institution, and 16
Hirers,  iepieseniui- , .
,,  „    r.,iiv   ,,.     per cent ol the retail business was
'' '* '''''.,      ''" II      I     1 1 V I
handled by such, let they were
able to fix retail prices, through being able [o take complete   factory
11 * i
*   prouii     output,  and  offer  inducements    of
were or-     ,.1S|, ;m,| credit.   There was no hope
of the other retailers meeting that
is    were    competition  except  through  organ-
King the 84 per cent, and demanding from the   manufacturers   aud
olesalers equal terms.
Get Behind Organization.
lie urged the retailers of Nelson
let  behind their national organ-
utilized
or w
01 SI nt
ssociated    i:
producer down, ever>'
,   rganized until the re-
nnls Wcre reached, where
into still obtained o
"Eve
..   nil  sun ,,IM       ,      .,    -i ro I'el   niMiinu ,    , ,,,rt
,   '„H>ims,lf  I the Denl       P h ,„. ,,      ,,,,,■ as   I
.   • poi  which rmblicfty h| llle ,ast toe yea...   B ;>
L.vi,.,„hlo. I"'- Hindis  mP iu ,vhich noses were countea,
,1 oul, "
ran l" '"
. ■    1,. iio' \i
to (IS    lo   I
il ii new   ii1
do]       nal
last   \ein*.
•    .
tune,   	
The whole
Irtrceh lo blame,
.,. in regard to the - tee was n0 use to go to the
in merchandizing.   There ent as small groups
duration.because o place.and play :gm
ion enlering the game.*11 ift those who are standing
with little chance of we & BrltUl fair play,   was his part
wholesale   houses     «'l
for extern
ling ere*    ing advice. THE BRITISH COLUMBIA RETAILER
1 December
New Service Plan of the Retail Merchants'
Association
Article 2.
How it will operate towards branches, Trade Section and individ mils        Executive officer*! and
members will benefit by following instruction outlined.
By Daryl. Kent, First Vice-President, B. C. Board R.M.A. of Canada
Advisory Board ^r^wcb?ra^cch
Exec.     • Org*-Branch.     ^HJg^ff
simplify Charr,
one Local only
is shouin.
There can be
manu Locals,
but rney most
function.
3IIIIIIII
Chart  showing  propoted  Trade  Sea"**or>*ii (uncl.om'*g  of  R   M.  A,
By following tins article careful-    works with an*. Branch in nny loca     pardon  us  calling   \
ly with reference occasionally to the lit)
chart above, it should be quite clear Line   of   blocks   marked   "2".   re      in   („,,,.
to you. You will aee exactly by whal presents lhe l*rovincial Trad.' Se.      wny
means your office is provided to fac ij,,,,   meaning a group of   individ
in!..-     I     tin
I treater  »aneouvcr 11 * >11 bs
\|'i.lUI'd        III        ttitS
...      AaaaaaaaaammmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmaaammmmmmmmmmmmmM.^m--mmW\,
ilitale the operation of your Assoct-     uals in the Province who are all in     Local Bra
firsl   \ ntnber I. Out
. tmmmmmmmmmmmmmmmmmmmmuuuuuuu^^^^^^^^^^^^^^ jr.' iteL'oj
ation Iroin now on. llu* same   in.- of business     Where a ,,.,„, ,,,,,11.1        (
1,  „ 11     r 1 1 1 ■   ,      ,, niicM  .« numerous and nave been functionm**
11 win. oi course, i,e understood    man is handling two or three major
that the actual details are nut final-    lines of business, be would have te
ly drafted.   Tin* operations of tin*    presentation in two or three Prot
new plan will bring forth these, as    incial Trade Section*.
' »rcn    .Mimiiei  .,    represents   a tions of nve or more members each
Line Number 1, ,„ black,   reprc- small  Branch where there are nol Wherever  possible  the   Association
gents the Local 'Irade Section    of enough members   to    form    L*oeal
each Branch, and, Vancouver being Trade Sections of    five    members
ihe largest organized Branch,   we each.
have shown the,,, larger, as we wish Circle Number    I    represents   n n general mVctin« of thin Branch r
to show the operation oi the entire large Branch which  has   enough presented by  all lines of trade n\
unit  through this Branch.    Please members to form a Local Trade See. which resolution*! are passed affect
remember, however, that this system     tion.    In   this eon, tion  vo„  must ing our In f trad-  the line of pro
cfficient)*i   ,md for some tune past
In this case ii must be rerocmb* r
ed thai the Branch has nol enough
members lo form Local Trade *****
w ill  be glad  I,, ha\ e  a  Local  Tra<
Si-elioii  formed    with    its'    Local
Chairmen appointed    In the ease ol 1922
THE BRITISH COLUMBIA RETAILER
81
,,.,*,,,•,. will be for tin* Local fkcn
. l!V to send ilich resolutions thi    . .*
.,, j 'if-jle 'k which is j our Pro-i in
Trade Hection Chairman for * h  i
tli,.,su,ie attcntnoti, and io |>ot«ib
,,,. brooi*ls.f up at  tb*   nexl  l*r •*• *
il   (rade Convention,    I'
,   |M*fttbl«   however   tl M   ndivit
i in a ' •
'"<d Executive    meetings,    although    without   the
power of a vote. The reason we cannot acknowledge the voting power
is because the direct responsibility
of llu* work of the Association is
placed al the time of election and
those not elected naturally cannot
be held responsible.
Ill'•■' di em it advis-
body refer the re-
Provincial  Exeeut-
:. ist bear in   mind,
*\ pi ■. Tade Sect ion
Local  Trade Sec-
vi'ver. thev mav re-
nn in no'-
i alien
lm *.<■  .ui  niea or  * ■ **
i    it    11 U s   11
«*n   »«•*•
*      IjMll
it, obtain «»i»"«i  si
y.      lhe     midl. idu.i
I l'>*ovmci- ^^^^^^^■■^■^^■^^^
i I , ni ltl who will ^'' believe, with the above expla-
• to the Provincial nations, you  will  readily see how
0WPVer thai  m ,!"' l,,iin  llli|,M's ea°h individual in
p.i-mrl'i    it direel contact with the line of trade
i; , .' I      ',.,,,i- in which he is operating, thus niak-
utivc on general
• | f \'xo\ incial 11
R
s   *
..>.. \<,ho  in 1 if
. i
will disetis*   '
-,-,,< ,c   Prsui
s,   •   n     M-'
I forward mw
i
lo th<   Pi   rii
\m 'ulivi
Th;s   1  think
itll      '
working o| •' si
Bram hes in   1 '■■
riiber througl   I
..   |»|... i    il 1
eutivc   - '   *' ' *
,  tin     pro\
Trade 8* i lion ' '
Vs  regartls tl
<
\nxo, r   Bl
• .■,<   n oul 1 1 m
1 •>'! l    *'' -
imts en aeeonnt
1   f ■      '   -  .
in the   m ' 1
would &•** ' r'
1*1           •-          "11        1
Ttmili   B<  lioiu
^r,
•,'."••
11 inns    w i
1
refei   tl   '
;' A
*
ing him more interested in bulletins
and conventions than be has been in
rmsn of the Local Trade 'll" ',asl*
ed  I.   A.    will auto-       Another big point gained is, that
me a member of tin* of gathering individuals at general
I  ii •■ ttee to the   Local Board meetings.    In order to fur-
,*... and sil with them ther the interest of the Retail Mer-
• .  power of vote   at all chants we felt that a greater num
ber should take part in administra-
,._,. committee   marked    ''"•* meetings, as this will enable
• -...' Provincial Executive    vom' Board Officers to get a great-
I 0( • ,   local Presidents    er censesus of opinion than    they
h of their alternates     have been able to obtain when only
*  ( j   ca| piran,-h    four or five persons have been pres-
.  who wishes to attend. It ent*
k'is| of the Chairmen of The writer   requests   that   you
Trade Section. The communicate with him, should there
i  mm ttee, as with the Lo- by any point  in this article upon
...; the Provincial Board which yon arc not clear.
V lions in the Sales Tax Acl
Ltttst  ,f<?m   u '
m '*,'!
1
v   j*,. av.a nl   K  c
\
\v   j;. iaiefil
, '   N I
|U l
Tin-  HohOUl lW« '
Mltii«t«-r Ol Jtt»ll '
Ottawa Oat
!>.,»r   Sir
in sccorda   *   *
iitoa lhe folk***!' •* ''■"
'or The ReUll   V.
time* pasl   it a
nnd ti»«-tr n,< mb< i
h a vin i
i Ul \V ftl Rt " "■' *
l-.IUHl Ol '!'■*>' v ' *
S«|e«    lav    Vfl      ' *''
tin- followlns i -o'h
The  King  **•  Prdr.cl*
|ti/S1 .,   i,       r l
Ths King v* **'%e"'
'' ?tter«*^Osotri» vi Adsmt   -
Attorney General v» K-'
Sctufdfl    v.    Aiim       |   "  —    _
Magtatrat**   '*h,> "
Count) Courl Jud*' ' .  it.,,-,.
lehltdti v. Osttsi     l'!_ v,
TtHl   Klnfl  v.   Aim--**'   *   ™   ,        .
*hl,1,,|al !?,lrt?w-ikira«-i King Ltd
Th«  Kino v» Wa«*X*»»" ■"   „,
Alberta .luiU-uom Sepi
• iter   of   Justice—Doubts in the Minds of Retail Merchants Regarding
iterpretation of Act fully justified.
0( the eight eases above referred to the Crown succeeded in onlj one, namely the King vs Karson, all the other
eases being dismissed, We applied for leave to appeal to
the Supreme Court ot Canada in ihe Karson case; owing
to the amount Involved being small our application was
refused Three actions were taken in the Superior Court
1922 of Quebec as follows:
Attorney-General   vs   Dodd—Superior   Court,    Quebec,
iu Ithdrawn),
Attorney-General   vs   Valiquet     (Ltd.)—argued—Judgment reserved.
Attorney-General   vs   McWilliam     Inc.—argued—Judgment resrved,
The first ol these we are advised has been withdrawn
and  the other  two  have  been  tried and  judgment has
been reserved,   Our counsel, Mr. Louis St. Laurent, K. C,
has advised us thai he will be much disappointed it' these
..'(1., two cast s are nol decided in our favour.
,., .   ,     (., ihe From ihe above information it will be seen (hat the
doubl in the minds of the Retail Merchants as to the mean-
h g of the Act and Its amendments has been most fully
justified, ami the view of the Department that the Act
means just whal the Department says has so far not been
warranted,
Recently an action was taken by Mr, C. W. Kerr, Barrister, Toronto, of the Attorney-deneral vs Versailles
Sweets, Limited. Another action was instituted in Vancouver of the Attorney-General vs Boyd, and yesterday we
received an Information In the Exchequer Court of Can-
t,e case of ihe Attorney-Ceneral vs Harry Gordon
Mav
I ul!
Ii
i t,
i   b\   Police
Appeal to
platrlcl Court
March :'' 22.    .
nremi Courl o
erei \ ,,i   ,,,,   .
ids   Inthe case of the Attorney-vieueuu ... ....
lanktll. which Information was issued by Mr. W. H. Gregory, Barrister, Stratford, in which City lhe defendant re-
ides.
In view of the facl thai as soon as the Section In ques-
ion has been authoritatively interpreted by an Appellate
poi
ski 82
THE BRITISH COLUMBIA  RETAILER
I It cent ber
Court oi one of the Provinces, we would be Inclined to
advise our clienta to follow such decision, and it would
seem that further litigation might perhaps l>.> \>tv well
delayed, in my opinion, the appeal could be heard sad
dealt with in the ease ot Attorney-General va Versailles
Sweets. Limited not later than about the end ol l**> bniar\
next.    01 course, if either party  decide to lake the matter
further and have it determined bj the Supreme Court ol
Canada it would delaj  the matter, bul al its presenl sd
vised our cii.-nts would be disposed lo lei thi mattei drop
alter a decision ol He Ontario Courl ol Appeal, providing
that  Court  was unanimous.    With this id  i in mind, i
recently wrote to Mr. Kerr, the Solicitor in thc Attorn**}
General vs Versailles Sweets Ltd., suggesting his amend
ing his  Statement  ol   Claim, so that   it   would  ll i lud<   ■ ■•
allegation which would result in an interpretalion ol s- ■
tion 19BBB as amended bj the legislation ol lasi   i wloi
and thus give a complete ruling with regard lo the s>r
tion as it now stands, as Well as the old Section
What i would respectlull) suggest is that m)   iugg<
tion io Mr. Kerr be carried out. and thai In the m<   i tin
no further proceeding* b*   taken   sod  Iftc cases  nol  si
ready argued be allowed to   land pending lhe decision in
th.  Versanti    case  die irial ol which I would tinder'
to expediti     Is   lated lo j?ou In conversation Ihli mo:'
Ing, it seemi lo me oi be tn 'he interest   nol alone o
Crown Officers, but ■«!-<* ol   Ph*   Retail  Merehanl    \   •>
elation o  Caaads  lhat thi   i   ittei  would be suil itlt
elj dealt with prompt!) snd s   h ss tilth   llltgsl o    .s   li
Ible    Thi*, H leemii lo me  ■      only b*  dot »       ■■
waj   ilmllai   to  thai  which  I  hav-,   nuggi    wl    u    until
some •'inii decision has been glt***n   wseh cas* lha   I
stlluted will imluntlh I- eonli   n d
Voi
r s    Slnei Un  K   .
usr)   1922   *
o   ■    | ■ |  .,
1 ■ i  . a ■    • • ■ ■ ■
i,.,t.*' . • ■
<S**<i I   I    \   it \misr
K ....    ii
Business Changes
Usgard &   Winter,  eonfi  ttoi
ol Kelowna nre reported to have i
soh ed   M   A   \1 ■■ -.'ar-! continui «*
The ,Jry goods Btock of I> T. Rol-
t'e. Chilliwaek, is reported sold to
Merchants, Ltd.
•I. X. Mel.eo.I. grocer of Kerres-
dale is reported sold out to A. W
Greenwood.
The Merrill Mercantile Company
is reported sold «>ut to P Pillhand.
The American Bool Shop, Vjineoii
ver is reported assigned to C. C  M
T. A.
•I. C. Melvin is reported to have
sold <nit his general store al  Arm
strong to Reeves & I Irani.
S. Win. Taylor, grocer of Colling
wood West, has assigned to C 0. M
T. A.
Skeena K*> >er * o
eiation, Ltd., al Tei
ported sold otil lo •'
.1    \   MeLeod   '.,:•
'••'.'   is reported lo lu
\   W. Oreem   od
\. Bail In •  is On
!'-   Fennel) ai  171 Lai
■1.  Walal   has oj*cn
storr al   '.7''** IfnHtini
Oliver 11' ..".'-
■ I   A   Heath  is i    i
grocery   i*tore,   rori
(talanoM   groeeri
Kast.
live   -.sari   C   Rt
Kern
W
i:   \
Kirkhama Ltd., of Vancouver art
ported  to  have sold  onl
Groceterias Son, 11 and 11.
lots      ,\|
i * t-o
•eported  to  have sold  ont  braneh    '   ton is now  opera ting
m
11sniiienl fori • •       i ■.
Smith.
Potts iV Small Clothiers and Men's
Furnishings, Vancouver have assign w-.n   , *  it?   i
nainti a,  u nIKCr IS
eel.   Meeting ol creditors held. 0f tl-   	
by Walk- • a Bartlett
akery      ville Strei t, Vran< n n
Victoria, has assigned to Perey Wol-
laston. \   i r ..,i., ;
• »      I I 11 „' I ■ s    ;..    s i j, ■, , ■
'oi mby at Dtindara\••
\\ in,  Ilodds,    Vie
,.i-,
i"**, i
Ramsay vV  Rogers, Jewellers    of
ntieton. Partnership dissolved: II.       ii u  i.(.
M. Ram sav continues,
I I'll   o|    ( ll
'**nr i" R, P  Parkhursi & Co
V, A. l'n|iiliari is reported to have        \_   ry  p
■< .
sold out  Ins confectionery store a      i    \   u i ....
KelTlSflale. W   X?     .11
y\   Kerrisdale
mn
Chas. Stewarl is reported to have       v   d	
»old .general .tore at GW,    ,„ ,';„ ss "tmlSZ 27
fading to T.aAnderaon. ..,,,„,„.,, | fcj*•£.£j&.
I  ' '       •»    liiilt
leni   Meal   M
i       HI
Rill        ' •■•    .  ',,r
■   M- tt Market   t Yen
m     la rani     I n
M Rtrrrt    V,
at W    11
I :*: i
f'ommt
RECENT   INCORPORATION!
» ■ •    ■  • ■       ||
is rd n i •
Tsking d -
i ..
•    s of Ih*   \l
UaII  pi lei   \i  i ■   I • t|     • .
w   y unco ;-..:  $•■■■■,.-  |....
' '       ot i'   •,    Iladi
VI i
I'm m
pAi '»,. |      .
i ,
t'.o ki   i Lid   Chetltl For
'■' I. til fl
oti-, . |       1)0,000      y
I ■ »    V
I!    I
Quslli    i im i ,
"   '"   -    ft ->'     \ SI I OUVi '     J I     V |
■'* urei    o    ,,.; ,     i ,., , .
■*,'t,,-i" on lisrdwttn Co  \ w.   \ ,   , ■ ,,
»■   C   131    IJnnlwfir.   n . :■   .'•
* '''Hi iam
*" '>'<■   Robti on .v Co   Ltd   li >9 Ms
ion s<    Vancouver  Taking ovi,  tl •
buslnpss of siniih   tloblnson I  Co   i In
iriciani and manufaeiun
Modei n Mo-.,, i ,,  |..,i   <N, w ^.  ,,
!''   *'""""     Vutomobili    and neresso
11.- ■.
iUiH'1,    M* at  Mark* * Ltd   67fl Broad
nklns oi" i
Vsm ouvei   j
tin- I
'   llll" |l;e
ol Hole  Hnlal
in If
1922
t»
THE BRITISH COLUMBIA RETAILER
83
I
T. F. McDowell, Treasurer B. C. Board.
Gfo. s. H«uohaw Pravindi ssers *
u   S. Stevenson.
,r.,ld.„,HVlc.orl. Br.n«h R. M. A.
.anmam****1"**
s-*-vEs;:r;::i,-«'8"fei'toi-ii' 84
THE BRITISH COLUMBIA RETAILER
|)e    e|
lllie
Buying and Selling
no longer a personal matter
u
Commenting upon the advancement made in better merchandis
ing, an influential newspaper editor recently said:
"For countless generations bu>«"g and seeing rtfrc mtc »c *
person.il matters. During ou' 0*n generation J" IftnOVStiOfl
known   as   advertising--or   nuiitd   leHing     became   a   factor.
it constitutes an advance fai greater own ill las peo^rtw
made In  p.ist centuries."
No one better realizes the true significance of this fact than
the wide awake grocer.
His better judgment has taught him to put public opinion
first; he wants to know what his customers think of the gooda he
stocks.
The good will of the great Canadian consuming public, to
gether with the friendly cooperation of the grocer, is the biggest
asset of the Canadian Postum Cereal Company.
It took many years of steady year round advertising to efitab
lish the national popularity of POST TOASTIES, GRAF*; NUTS.
INSTANT POSTUM AND POSTUM CEREAL
That, together with Highest Quality and Moderate Prices,
Make the Buying and Selling of the Postum Line an easy matter
for every grocer. Furthermore, the sale of these products is
guaranteed.
There's nothing more to add but our famous slogan
"There's a Reason
•» ?
Hon
n    a*
Canadian Postum Cereal Company, Ltd.
-JS-5J
' r
<*a#i
45 Front St. E., Toronto
Factory: Windsor, Ontario
c"t»« N,
'wmi -f
• Htm j
    i .-»
|. _ „_ r—«-»^
"-   „■    ,       -^
■
'&
& i
S **5
I «       i THE BRITISH CoLl'MIMA RETAILER
85
GENERAL BUSINESS
'J'*1..   \ .ar   I ''22 ju*l   ilrav
. I   .!.'■'        I
,  '    I    v     ■   .-  '   , 1   I I  i  M '   *  I '       '
I    .    opt ItllIXl        •'.'*'
VVell, that'i    ■
i ,
KfU4**'-' "*■'
. r has it i"-«-n |
nsl»l<   ss   '
\\
prtttflM*, tin   ' ■ •
■ ..Ji.e.U . .»   '■<■' llU
.   ll   '  ■   1
.    ff jn inn
• mil   MAI    fU 1
am and I
, | ia -«con  ■
;«•,>•''        1
i n not c|tiit<
I 121   ll ■
■
nol   having
*   il
...   •, i  .   mil
r
sat wl up
u ■. i.
....            i       ■       f i if*       to i t
■
H
'    '    . '
..,   \v
\   ■
nppr
* '   i
maKi   *      i
fmin.i ihi  * * lai
In* a: ything '   '
■ i - • ■,. ■'
i'iisi'1 In* I M ■
i .1 tun bu*iin w
wlin knuWH llii* ^^^^^^^^
anil  pat« ll --5 *: ■* ' * '    n°*
u. will s.e an
reuMt.l
We still have lb** < '•
In contend w '-'' ■' *
u In h unlew fiirlnni*-!
eveiitsuillv   drive !* *
taller i.i otl .r Inn - -,! ,!
■i'i*^i^i^i^
in uihcr nan a
f..,-ts of the Retail M*r hn
lnimiH'SS ii '
ams' Arho
eiation and prominent
li.iu over, it would ant
effort* w d\ uonn !" l
-thane of leatHlaiion I. -
eliminate or at Ifail cwrtail lhe
clilal
,,!..■ ir ihnl their
fruit  in ""'
.1 will either
li rn
rthy nf   con-   January.   A small overland   ship-
the steps    ll|,'"t which arrived the latter part
,     of November went, to the retail trade
1 •' i il 11     ' i I ' Ml I ****
at H1- cents per pound for   Hal-
liavo inaiiul uel iirei*^    i , • •        in?       , i e
lowi s and 2n cents per pound tor
re,ai' l'n"'' "" die    Fard's.   January prices will be eon-
n anufaclure. The   siderably less.
idea i.s excellent and       Rolled Oats—Advanced 40 cents
■  do much for tlie    per 80-Ib. gunny, and cornmeal ad-
conditkins. This   vanced 50 cents per 100-lb.
.     the s iccess of      Olives.—Olives in bulk containers
•  ,   retailers them-    advanced approximately 10 per cent.
A similar   adjustment   on   bottled
olives will follow in the near future.
^^^^^^^ Mother's    Creamettes — A     new
tl  the manu- shipment just to hand shows a redu-c-
epprove  and tion of 25 cents per case of 'df] pack-
nf course, is ages.
ive to the ma-
are sincere in
lea as a, 'nun
ope t imt
i
Soaps. -A recent press report was
1 ;'.' leasl to the effect    that   laundry   soap
|U">S' would advance early   in   the   new
justified in making year.    Investigation would lead us
er) iri  as to busi- to believe that this is not the case.
. forward to !"\o changes are anticipated, for some
ver the year just time, unless something unforseen in
resources of the the raw market happens.
:t  L'real  deal of 	
'onnng
in
>    SYNTHETIC SUGAR MADE   OF
SUNLIGHT MIXED WITH
ACID.
ii ber and mining
,.>,-  !iein:_r  taken jfl	
i  iliiniliia receives  —
immigrants.       Synthetic sugar has been   made
M" lll0re am1    from sunlight and acid by the   research department at Liverpool Uni
ess with the retail    ^^  according to an announce-
,d; wholesalers    mnl'
The feat  was accomplished   by
traeing and  recording all chemical
lhe mouth to
is vear
f   the
i'iIIH
1. the
■      ,    ,    reactions which take place    when
■•-■■■•"■■   Go™    Diants in the presence of sunlight.
w
s    ommottities oi
rs stock in a num'iu
. , .;;. rapidly an
last
s arc moving on       ;u.lum (lioxide and water, buibl up
l«a! !,1C bfl w    sugar starches and cellulose.
Through study of this transition
from inorganic to organic life con-
«" oi    siderable quantities of sugar were
" 1S    made by llu* action of light on car-
T^neeVed lhat'there will be any    bonic acid
'.  r 0f seasonable lines. ^	
Sugar,   Si. ■  ?«rl«»| f^*      0f considerable. interest to   the
mmndih experienced two attun UJ announcement made by
'      l!:,!; do not advises, ulat,
l.i;\ in
■ — i     ii.e    of protit on th
\eu  Bulk Dfltosw.ll reach   the ^^ by the sm
., „   ; renter volume earl)
ies      ^yo^   of   ,,(),.   per   in,,,,,,,,,,,,,   .__
>v''    price   of   Macdonald's   Cigarettes.
This gives an even greater margin
the    of profit on this line, which has been
'■■• ■■' Kv the smokers.
ma rK*" i 86
THE BRITISH COLUMBIA RETAILER
Deoerabc
Chloride of Lime
Supplied by all wholesale grocers
in British  Columbia
For use in Hospitals. Institutions
Scnools, Outhouses nnd wherever
a disinfectant is requirtd.
Manufactured by
CANADA COLORS AND CHEMICALS LIMITED
Succoeding
THE JOHN  B. PAINE CO., LTD.
Toronto Winnipeg Vancouver
Ape r.ts:
QUELCH & STERLING
VANCOUVER,  B. C.
Display
." ****',*s.
'      e,RnND Af^^Sr^Ff^yh
An appetising dish and so
economical.
The delicious tested recipes on
every carton will help to sell
other groceries.
From your jobber or
Kelly Confection Co. Ltd.
VANCOUVER. B. C.
"\ WhoJesoirw Mictous S/*v%sJ for Bttm\T
Profit to Dealer
Quality to Consumer
Nrcoa
Nucoa
,1
ii* nuii
Nucoa
,1 i
Nucoa
nH »•«■*
\\
THE NUCOA COMPANY
VI
51 1SK22
THE BRITISB COLUMBIA RETAILER
11
PHENOMENAL  RISE  IN  TEA
PRICES
Special tO the B   0     ReUuler,    by
Smton Bros. Tea and Coffee
Importers, Vancuver.
Tli
r|t        i   .A    -
\
\
•   nn
-
h
I:
•
T
1  i
•
ig.
ol 1
i
87
AVERAGE   PRICE  OF  FOODSTUFFS  ADVANCES  ONE-THIRD  OF
ONE PER CENT. IN NOVEMBER.
.'■      Wliol
prices of
')■>
iiiun'li oi
.   being $7.1
leading staple  food  corn-
November show an increase as cora-
average during October of .323 per cent, or
"■! cent.   The outstanding feature in the mar-
ol November was the steady increase in the
lowed an advance of from 10c to 20c every
, the average price on Manitoba hard wheat
as agalnsl the average of $6.75 for October.
I upward, particularly rolled oats and cornmeal, the
.-• former being 15c per bag and the latter 27V-2C
the average In October. Eggs and butter were
[b . while cheese increased 4c per 11).   The com-
iowa as well declines of a few cents per dozen on
on  and peaches, while a shade reduction is noted
walnuts and rice.-—Canadian Grocer.
barrel
HOW   MANY   PRODUCTS  YOU
SELL ARE BACKED BY A MILLION DOLLAR ADVERTISING PLAN.
v count on your
.t,   .       er of proline'** ,v"u
, | .,. whose sale is being
[heir   manufacturers
, pilars spenl in lead-
.  s [] roughoul the coun-
i;ew spapers in
action.    This   is   the
being  pul  behind
, s Venal to tell your cus-
.,     . , rits af this product
u,| In «lth purposes.
, j.", > 'hmann's ^ easl
,,..., means a ureal deal
is to you than it would
„ | ,,! wuli whieh the
. •   .. .:i;ir   and   wUU'''
lie customer s
^M^S CREAM SODAS
akhy
RUM §00*
TRY  OUR  NEW
DIAMOND  PACKAGE
FAMILY   SIZE
ALSO PUT UP  IN
SMALLER  10 CENT
PACKAGES
sistance   thai meets with every new
article.
Your   customers   have   known
Fleischmann's Yeast for years. Thev
ai a-
have known it as a dependable, uniform and worthy product. The only
new feature is its new use whieh expands the field of its sale immeasurably and makes practically every
member of every family that patronizes your store, a possible consumer
of Fleischmann's Yeast.
And here's another point, the advertising   of  Fleischmann's   Y'east
does not displace anything else that
\uii may  be selling.    It's all new
business and more business for you.
In this respect the promotional work
that is being carried on for Fleischmann's Yeast differs markedly from
that done simply for a new brand of
a standard product whose sale would
mean your failure to sell competing
producl you were already handling.
Qlf■*»'*	
g< i D  B\   AlL
LEADING
GROCER
& Co.a Ltd.
Ramsay Bros. victoria, B.C.
TRADE NOTES.
W \ Pickard, recently connected
With" the firm of Pickard & Tuck Ltd.
Cftl ry has taken over the manage-
meut of Gordon's Ltd. Yates Street,
Victoria.
*     #     *
[n view of the losses suffered during the past year in its Toro^
leh louses, the United Famer
Co-operative Co. Ltd. will probably
close all its stol
es now in operation.
ANCOU
't: 88
THE BRITISH COLUMBIA RETAILER
December
iasis
A Prompt Answer 1
Improve! Every.
body,s Telephone
Service
Son-ietlm-**** when jrou tn&ke a t.-l-
phone call, yo uito not jet the
numbers promptly. When you tell
tin* operator, she aays, "i wilt ring
them aKitin."
Finally when you jel th* part)
want..) do you feel that the operator tutfl not given you prompt
service, or ''>• you realise thai the
person you called may not have
answered ths telephone st once*!
it will hell' to provide prompt
service tor all if every subscriber
will answer the telephone as booo
as the bell rings
B.C. Telephone Company
RECEIPT     TAX     WILL     HANDICAP
TRADE."
Good-Will Builders
Every progressive grocer knows
thai goodwill for his store is bei
ter than money in the hank.
Goodwill can he built  through
courtesy to customers ami painstaking attention to detail.
When    you    sell    FLEISCH
MANN'S YEAST in envelopes,
they   not   only   mean   increased
Hood   Will,   hut   they   save   vour
Wrapplng  material  and  carry  a
sah-s-me88age that's a real goodwill buihhr.
The Fleischmann Company
Fltishmann's Yeasl
Fleishmann i Service
K
Expertly Packed
"B.C. Maid" Egg8 not only reach
you in the highest saleable condition hut also show proper candling and grading, British Columbia Egga lor ihe British Col
umbia breakfast table. Write
for   quotations.
B.C. POULTRY-MEN'S
CO-OPERATIVE     EXCHANGE
572 Johnston St. 114 Hamilton St
Victoria, B. C   Vancouver, B. C.
Says Secretary Dominion Board R. M. A.
—Penalty for Person Who Devides
Amount Paid With Intent to Evjde
Tax—What Constitutes a Receipt-
Exceptions—Will   Hamper  Trade.
"This act  will  give  the  retail  trad-   0
Canada,  a-  well  as  other  Interests,  a
staggering blow when it comes Into oper
ation      It   will   disrupt   e\.r\   ea-.li   and
credit  sales  slip and  cash  register **>
Bti m that is now in existence through
oul  Canada, and it will add more ex
pence In a great many eases than the
amount  that   will  be paid  (0 the |OVer0
ment b> them tn stamps"
The foregoing observations together
with others of like nature, are made |n
a memorandum on the question of lhe
operation of the lax on receipts which
romes Into effect lhe first of Jsnuarj
1933, which bas jus! been issued bj E
M Trowern, sceretarj ol ihs Dominion
Hoard, Retail Merchants' \ kociaOon of
Canada
spe.'ial  mention  i-  made of *•.•■  facl
thai a penlt) li provided foi Ihi   pt
who  separates  or  divides  Ihe  amount
paid, with Intent lo evade lhe tai
Retailers  Should be  United.
Every retail merchant  In Canada    U
urged lo lake s dt ep pei ot al Inti  i
in  this mattei     The  Dominion    Board
feels   that   the   Il;".Wi-'-   StlOUld   h"    <!•**• a'
ed If possible, and therefor*? calls upon
all merchants to work together and  i *
together under one common directioi
The memorandum folios
What  the  Act  Require*.
According  lo the  Special  Wa
Ri
nu< i   \< * a hli h was pa •■•• d si  lhe la r
.-• gfon of ihi i ■ iminlon Pai llami ul  and
« hlch w ill come Into operatloi  di Janu i
tn   1st,  1933,  Upon all  ren-ip'-. nt  ten d"l
lars ($10.00) and upwards Ibere must be
alflxed thereto an adhesive stamp of two
cents (2c), or, unless there ts Impressed
'hereon  by   meSUS Of  I  die   B   llamp of
• be \slue of two cents (2c) whlcl 1 ■■>
be cancelled bj lhe pi rson bj whom the
receipt Is given before be delivers if oul
of bis hands Cancel la t loi ihall be ei
fected by  the  person  who cancels the
Stamp, writing or impressing his name or
initials on or arross the itamn, together
with the true date of such writing or im.
pressing.
What | Receipt Means.
\ receipt means anv note, memoran
dum or a i Itlng whei pby an •■ moi ■ f
amounting lo ten dollars or upwards oi
si • bill of exchange or ptomhHorv note
for monej amountli *- to len dollars or
upwards, is acknowledged or expressed
to have been received   or   repaid,   or
Wherein anv iblit or demand, or anv part
of b debt or demand of the amount of
len dollars or upwards is acknowledged
to have been settled, satisfied or dis
charged   or winch signifies or imports
any such acknowledgement, and whether
the same is, or is not, signed with the
name of any person,
Exemptions.
The receipt which are exempted under the Act are bi follow
(a) a receipt for any money deposited
In any bank io be accounted for to the
person to whore credit tho money i« deposited
ih>  \ receipt or document in the na'
ure ol i receipt which is taxable under
an) oilier section ol this Acl
it i An acknowledgement bv a bank of
lhe receipt of a bill oi exchange or prom
i-.,n\ note for the purpose ol belnx pre
Renter foi acceptance or payment,
(d) A receipt for or upon the payment
oi monej paid for an) purpose to or bj
His Majesty for oi out of the Con toll
dated Revenue Fund ol Canada or for oi
OUI  Ol   the  Conntdldnted or  iieioial   Uev
enue Fund ol ait) Province of Canada
(e) \ receipt endorsed or oloherwts*1
a: itten upoi oi i ontained In an) Instru
ment liable lo stamp   duty,   and   duly
ii i > o.   bi know ledgii i  the  receipt  a
the i on ild< i tllon moi • ■  ll en li   ■ xpres
ed
All  Legislation   Should be   Made C ear
!. .   '        >l
■ Sub "i'i
m       11
u. tool
We
I   i I|i 'j'i<
I | ' I ■.  >.
 .ajaj i i •!!.;' ,o
nol   rlf-si i • t  Mr    TfOWi'i
Up will  Ih*  i": uin • • • bul
il  ■ .. rulings  baits  I—  mad<
In   ' ' > ,    ':. ■   ||     '     |'    a |.<
Is received ii   : ;■ •■ •   *
;    ;.''••' ■     i  ■    ml, lhal
■'-•-•■I.:-,   io  put
I i   •    i    «,..■>•■
».      k 11 Vi     I   '.''.,;     md   Vi    • Ol
mid be draft<*<j
*!mp''>
Penally foi \ lolal
ion,
'   i
■   i
\ (m ■ .-■-.     1 ■ ..    |     ■  .0'        a
pro-, Of  tht    .',!-■■'      •    (lot
Ki *   ■■■   who    l ' . SS  '.. giVfl   R    :«■..■;
dul) oi   a I o    ■;«'•   tht   receipt
of s pa :.-••■  io • • •   ..•:»■. | oi
let i  or  upa ard.  gives s rt*celpi
un   ■ ot ari    .     ng lo ti    do : tt    (wb<
•   ■    krtu •   ■ I     |        '■•• >■ t   'i ■
cr  whs  tepjrjiej or divides tne
BflftOVAl   pad   with   if tent    lo   evade   the
lax, shall be liahfi to a penalty of not
e«eedi"g o"(  hundred dollars,
I!   Will   Disrupt   Every   Gas'*   and   Cred '.
Sa es  Slip.
\ ■   11    ■ i  m ■'. b)   lbs   Ootrt  -
ment oi  Jui • 193S and ll will cot
Into op<   i        •■■'   Isnuai     I si   ' •  :
J. A. Tepoorten
LIMITIO
WHOLESALE
DRUGS
PATENT MEDICINES
DRUGQIST8  8UNDRIE8
PHARMACEUTICAL
PREPARATIONS
308 Water SL, Vancouver, B.C. 1922
THE BRITISH COLUMBIA RETAILER
; i
89
rets
I It k*o*
.   • ■ ■
■I,  Qovenunsnl, iu the meantlra
 • Qt  to have Its operaila
I ,     ,«. d    Which   W»-   ho; .    '    ■        a
Mi  Trowern
This Acl **!' >*»s
i Bnada, ai *•
plaagering ,,!"'* ■;-'
fjnl)  Ihose *
;,   im ,   i      Idi l of what it t
■, om thc provl loi t of il     '
»Hi disrupt every i
u d . a-h rvgiaiet  d *•
. 0l   |u   exlstenei   *       ■ I
■ k «tu add more «*M"   •
, , . i   (o th'   Oft!
, ti lhat
I i0 ih<  '.  ■■       eat    bj
I
I ■ - op* I ■'-" i ■•' ~:  **
case of "
,,<.,.:', merrhai   i    :
,,.  sbte*4  produ***'. pool'M or *■$**
■ •">''.   '.' I  '
■■,     ,   .
■.<, •    nt    • ■ ■■ •
.'■'''■'■
I       ' ' •
m.V
If tht ■
'
ly been when we are made partners with the
Government in order to collect it, we
should he consulted as to how we think
the money should be raised, without dis-
lurbing our commercial operations."
' i
ie   un-
(JltlO
3   Wl
ns, and
1P ft     I!' i •
In ti
i* it     Iii'
i" most
fi 11
on Jan-
in, Ll
should
'•'   Bl
i active
e Dt
iminion,
do ;
ill with-
ol our
■ I'
that, as
lo pay
bul
we must
oyed
In our
VANCOUVER   RETAILERS   SELECT OFFICERS.
; be sub-
In other
At the annual meeting of tlie
Greater Vancouver branch of tho
II. M. A. held at the Hotel Grosvenor
"ii Nov. 30th, the following officers
ana ai
apidlj as
i: annels
A      Ul
0   were elected i—
E. II. McTaggart, grocer of Rob-
sou Street, president. First vice-president, Herman Nielsen; second vice-
r> Expenses Should be president, Leslie G. Henderson; trea-
Av0lded* surer, George Hunter; honorary sec-
•   ' ;   !"   i,:i>   we   retary, G. 11. Jarman.
I .   io '•■. ..'.' • I [eel any   *
| - .     ':     ■ '
'
|  I       •
i
in our burl   xpens-    PONY RIDES FOR THE YOUNG-
more lhe
j>ay       I *'ej^^^^^^^^^^^—^—^^^^^^^^™
[nows lhat  ■
1 "'■ ,,!1 "' Novel Feature ushers in "Toyland"
her docu-
Dg our war
esslike sy-
to believe
.il Revenue
STERS.
season at David Spencer's Ltd.
Victoria.
Sewn fat sturdy little ponies from
.•■•■■•
.'■■•'
■   •   . e, i "**
p4 io a f
XtfuU  m..»-  Net n<* Hampered B) '"•*•
smfscets
■ j    ■.
Itftfj
.    ., '
..-.-.■■
■..-.'   i *
• .. (h« i o*        I
A* (»f a* ft
\.> . '      ■
).•■,. '
p   • • ,
I I    _^_^_
:  i atirely   different
i      ' I   I     kept ^■^^^^^^r^^nn-™^«i^^—
pears thai thej can- the    McCleave    stables,    including
•ould he sufficient rorn (*,,*,_ the champion jumper of
• od ol  ' lie collec-
presenl system of ,'"' world, ushered in the reign cf
heques, drafts, notes Santa Clans   at    David   Spencer's
-''.;■ '■•■■:\'?".' '.'].■ Ltd., to the delight of thousands of
i ! \a   ■:■ Ished with-        . -
innovance   by children who crowded Toylanu. Al-
system on receipts, ter the arrival of Father Christmas
* • ■* s Into effect the children crowded along the sand
'*■      ""' ai! *? , ed track which has been   specially
• ■ u aciurers, whole ,   »      ., • ,
the    laboring prepared  tor tlie occasion and  en-
miclpalities and corpo- joyed rides on the ponies under the
well  aware that the    guidance of livery asistants, tho po-
• •.   m Dav our war    Qjes apparently enjoying the fun as
outhful riders.
Ani ,.,. m R« «* '""' "'•"""' °n A    ,
VACUUM PACKED 90
THE BRITISH COLUMBIA RETAILER
I >•■ comber
tvvJrtMUMCOOt+^OMttlUMWd&ttSSftffil'U^
:<;•&#:":•'•*••'
ROYAfflf EfcSffiftKES fe
f»MAKE-?PERFEGT|BRCADi
£-::"-**'*"'fo*&*^
Protect yourself
against variation in
quality. Stick to the
products whose quality is uniformly high
grade, with never a
bad lot to injure
your store's
reputation,
\WLFM  an(* *ose y°ur
customers.
E. W. GILLETT COMPANY LIMITED
TORONTO. CANADA
■SF
■W
A'  NNIPEG
MONTBCAL
90 per cent of
STEVENSON'S
QUALITY BREAD
is SOLD Hv
RETAIL GROCERS
THE   WISH  OROCBR   WILL
QNDERSTAND WHAT THAI
FACT  WEANS  TO  111M
Phone  Fairmont  227
VANCOUVER.   BC
GROCERY PRICES CURRENT
The following are prices quoted for principal  line* of leading wholew'e f-.rmss.    Pncet quoted are  oe<e»aar>ly
subject  to  market   fluctuations
RAMSAY BROS. & CO., LTD.
Family sodaa, packages, per dox*-n
Cream  sodaa,   .v.  tins,  each
10c Cream  Sodaa, packages, <!"Z  	
if.c Cream Sodas, pa kagea, dot
10c Assorted Sweet Biscuits, packagea
per do?.        .   .
16c Aasorted Sweet Biscuits, fancy i a: -
u>n,   per  <\nr.
Chocolate Bare, aasorted kinds. 2 <!oz
to a box,  per box  	
E.   W.   GILLETT   CO.,   LTD
\
96
: is
96
-, ti.
50
Royal Yeast-
8   lot   i'i- pra   if, i ase
Per'umed   Lye—
4 doi   In i ase
10 caai f.  i don   In i see
Magic  BaklnQ  Powder—
4   -z .   4   dot.   . .
r. nt..   4  dot      	
I  IMS.,   4   <1<i7.
r
oi.
i
\2   or ,   2   d  z.
1   !*»..   4  An/
1   lb.   2   doz
Iba   i dnZ.
i a ">•
Per • aac
5   6   I ■■
'. S3
; i
ipr case
16.70
.   7 :.■■
.   '.' as
 12.2
.   >■- ■
I ..,->
'i Rfi
Cream of Tartar.
!t ib   paper peg
i doi   -
lb   paper pkgs   < i dot   la
J   r
I tas
i>r i saw
I doa   \ It  papei pkgs, : dot <., lb
pept r  pkg l assorted t
Per dm
ana s iti     rem • ot ers 11 ■!>•*
■ i J i.i
w re w   i ol • r *   I I   tins    In
'-,  Ib
n
L
Special discount of 5 per rent allowed on
Five rases or morn of Magic Baking
Powder
Caustic  Soda   (Granulated)— Per  lb.
23 lb. wooden pa I It      |0.16Vi
f.o lb   wooden palls  lSty     Cream of Tarter, V-, dot
6 lb   canisters (100 lbs.  In case)  16 Raking 8«da,  |Q Is,  cats
10 lb. canister (300 11>h. In case) tA\      baking toda, 24 'An. dot
100 Iba. Iron drums ti       Custard Powder, dot
'flO lbs,  barrels  10V4     Quick   Tapioca,   dot
m  i
i rt.   can
< .t so i
3 lb,  ft*inan- canisters    '•;   doi
. b ss l
io it.   v,onden i uses
:*.', lb   wmxI.^i pails
100 n>   lined kegs
NO Ib,  lined barrets
Magic  Soda—Caae  No.   I —
' < use i'     I lb   pa i kagei I
.", cases  oi   Diors
Bl-Carbonate   of   Soda —
••:• lb   I egs, per keg
100   It»    haiTtlS,   p< r   !•■'     ■
KELLY,   DOUGLAS  A  CO ,   LTD.
Nabob   Products
Alum.   tit,   not	
Borax, '*« dot	
Tartaric Acid.  '***• dot
Makinc  Powder,   II  13 ot . <\<>i
Making Powder, 4« i* os. dot     .   .
Btiklng l'o\v.1.r.  11 2'i».  doa
i:;ir.ihk Ponder, 8 '•>*. doten
Celery Halt   gin-.*, doa     	
Coffee,  Is, lb
Coffee,  Ba   lb
" 10
- tt)
Tl
I
ISO
2 IS
171
» Jo
16 10
•acts*
4*
j 7 j
S to
•0
' I ' ,.
\n<*\   •   '     •  *   •
. i
Cayenne I *pp*i   I *
' lovta in all    d »
' - < SIWi :
Mare, small   I :
N  in «-e  sn i ll •'• ■»
i .»;■    kg .     *•     ■.
' ■      I  I |     ■ '       *
•   -  a
'■   I
I
■v    I
6o|
• ra
:   i ■ ■ i       ■ - -     |   i
Rxtreels i»'! naroural,  3 • *
Kitra-t» (ail flavours), «    t
Rttraets  < «.H flavours),  I ot
Rpeo-m   Ha'.'a.   x±a, d"i
f'r •; • t    • 'olorn.    3    i.t      ■!   ■
Inns*   (ChocoUl*,   lti>««>   Pink,   Ifitinn.
vanilla,   While,   Abnond   Orange)
i.•■:•,• ].,., li r. doi
Mustard, lit, dot
Mustard,  l|a doa
Milliard    Is    il  I
fSal   r   ' -i'    ?  M     a ..
i 'j atOl    ' '>!.   4   fi?     '1 It
Bait Pelre   ', s  d->i
lutphur    '«"   dot
Tea, l >i i ■■;.  I .«> I • I
[••a. <ir<'«Mi Label   ! *
la. lb   pa i kag*a
i   |b    pa  I if i n
Tr.t. dt   I.   '■    Miami
Tr.tt. .1*1 I   »r   Aftarno
I < n •■! sds   Pen* dei.   d<
Vinegar,   <i< • jr
n
par lb
4 TJ
» t"
II
i -
I 4«
4 :i
I It
11
,11
U
• t
Deal With Our Advertiaert:    Thty  Maks This  Official Publication  Possible  st 12.00 s  Yssr. .    V
I
I
1 »22
»i
THE BRITISB COLUMBIA RETAILER
91
ilNTON  ORG*
fee—TN  Nan Cul * * *
T»«K   .V    M
MAO
CO . LTD
Mais -
«    U-»'.       0
tt
»    i ciai
ll            1
■
•   la
i              -
.    •        1
•.     t v'a
•
it     In*
t
per li.
P    Bl RN6 A CO.,  LTD.
Shamrock Producti
n
n
■   . & i
Liquid, Ammonia, 2 doz, qts. box of 24   4.05
Liquid I.'lue, 2 doz. qts., box of 24    4.05
"Apex" Soap Hakes, bulk, 25-lb. boxes   4.75
Crown Oatmeal, 24 6s, box of 144    4.80
Klero Glycerine, box of 144    6.00
Seal Brand Castile, box of 25     4.00
3enl Brand Castile, box of 50     5.70
OUve Castile, cakes, box of 200     4.50
Mechanic's I'ine Tar, box of 100    5.50
Mechanic's Pine Tar, box of 50    2.80
Write for Tiolet and Hotel Soaps.   Special
prices on 6, 10, 25 and 100 boxes.
While Swan Soap, 5s box of 120    6.46
Golden Rule Soap, i's, box of 141    5.46
Perfect  'unwrapped), box of luo    3.SO
White Swan  Naptha, box of 100    4.75
Climax or Montreal (wrapped), box of
25       6.30
Red Crown, box of 25     4.55
Golden Bar, box of 30    2.60
Blue Mottled, box of 20     6.20
Blue Mottled, box of 30     5-55
White  swan Washing Powder, 8 lb.,
box Of 24      6.55
Pendray's Lye, box of 48     5.30
Pendray's Powdered Ammonia, box of
24       4.05
Special prices on 5, 10, 25 and 100 boxes
Pendray's  Water  Glass,   Egg   Preserver
Cases 24 tins,  per case     5-00
THE   JAMESON   LINE
W.   A.   Jameson   Coffee   Company   of   B.   C.
Jameson
'Jameson'
Brand" 50—Is to a case...?   .47
Brand"   >..s  48
■
|     I 5
t .
.     I '.
•   ■
.:■■   pi     ft
I        I
!» f J
■       -
-..r   ROYAL  CROWN   SO-PS.  LTD.
'    J^r    PriM    L'at-F.O.B.    Vancouver,
er New Weatminiter.
Termi Natl 30 D.iyi.
"Jameson's Brand"  50—Is to case 52
"Jameson's Brand"  100—"jss to case    .53
Baking Powder: Jameson's "Featherlight"
5-lb tins, per doz  13.80
2'^-lb tins, per doz     7 20
12-dz. tins, per doz     2.30
Extracts: Almond, Banana, Cherry
Lemon, Orange, Peppermint, Ratlfia,
Hose, Raspberry, Strawberry Vanilla
2-oz., per dozen	
4-oz.,  per dozen 	
8-oz.,   per  dozen  	
lG-oz., per dozen	
s ■• " er drinks:
Persian Sherbert 8-oz. tins, per doz   2.25
Lemonade Crystals, 10-oz tins, per doz   2.25
.   ii 1 .    rtrt
Allspice, per dozen   	
l innamon, p.-r dozen 	
i 'ioves,   (1   02.),   lie!-  dozen
Ctirrj   Powder, per dozen
i Jincrer, per dozen 	
v i< e, (i oz. ), p> r dozen
M \, d Spi< e, per dozen
2.25
4.20
S.40
16 SO
dozen
IU
■n
*
a
-
.......   . per dozen 	
Pepper, bla^k, per dozen	
I '• •-:-'• r.   white,   per  dozen   	
Pepper, ca\onne,  per dozen	
Pickling  spice,   per  dozen   	
Tumeric, per dozen 	
M rjoram,  per dozen      	
Mint,   <!:- ozs.)   per dozen	
Poultry dressing,  il'- ozs.), per dozen
P -,>. ii'„ oz*.). per dozen 	
P-ivory,   M*H   ozs.),  per dozen 	
'llvire.   flVC   ozs.',,   per  dozen   	
Celery salt,"(2 oz. btls.). per dozen	
1.00
1.00
1.15
1.15
1.00
1.15
1.00
1.15
1.00
1.15
1.00
1.10
1.15
.90
1.00
1.00
1.15
1.00
1.00
1.00
1.00
1.25
iIv :■"
MALKIN SA YS
m .-FLAVOR SEALING- TIN
Contains
? FINEST COFFEE POSSIBLE
Till
aM mll reto*n the Appfim Aroma ani
Flaw Indefinitely THE BRITISH COLUMBIA RETAILER
I Iccember
Gault Bros. Limited
•   i - •    - nvy    oi
ablet v.) - re custom
am iii'iiii.tn
itn oi ii    11 v<
Vancouver branch of old established  house indicates steady process during eighteen year-'' efficient
service to western retailers.
For the benefit  oi those of our square feel of floor space, in addi This taction is under th<* nupcrvi
readers who may not have visited tion to extensive shipping area with aion ol I)  Ma kwlie, who for iuan\
the    warehouse    and    factory    of direct  rail connection to the main yean has been associated «i!h th<-
Messrs. Qault Bros, Limited, situ,it- line of the C.P.B compauy.
ed <'n Water Street, Vancouver, we       Upon entering thc warehouse »i- Descend ng In   the   floor   !»< ■
shall endeavour to portray, in tin* tniiiun is almost instantly arrested «l* \.*t«.i to gent's furuisiiiugn Itottii
limited space available, a brief histo- b)  the orderly display of a   wide ry,   gloves,   handkerchiefs,   nnd '
ry of the progress and success   of variety of merchandise, duplicated wear,  waterproofs,    collars,    *
this well-known establishment. in each of the seven floors of   tins wear   etc
li may not always be advisable to brighl  well ventilated   .""1   room) disp si  is i
delve into the past history of any building     Nor must  the courteous era ms\ im
luisini'ss concern, but in order to do attention accorded by  the managa : -. wit
full justice to the firm    of   Qault ment be carelessly passed over, for ii*nee
Bros., it is necessary to record the it is such   well-directed   attention On (hi
fad that for sixty-nin.- years bran- that has helped in a large measure to u*     p.
ches of the house of Qault have en- create a «-• »nti*I•• n<*•*■ wi*h ?;• t- i-li •-,..•;, ■ ,-
joyed  an  unbroken and successful ••nts. that the firm has •'•■    rean * t>i   thi    ■ ■
career in meeting the requirements to be proud of ■.  , . ■
of dry goods merchant  throughout                    The Warehouse. ills ol
tin* Dominion.                                          Th,. warehouse proper consist of ."
The original   Montreal    business seven floors with a total floor upaee *ua*toi
was founded in the year 1853, by the of Bomc ""Iron square feet    Tak ng
late   Andrew   K.   Qault,   but uince a passenger elevator to the sevenll Thi   f
it    is   the   Vancouver   plant    we floor,  patrons may  see  the  house »mii
are   particularly   interested   in   it furnishing and draperien Miction ar
may be well to give a short descrip- ranged in such a manner tl it nv\
tion of the local warehouse and fac* tion from   the   high   grath    it i ■ •  • ■ *
tory  which  comprises  some  60,000 proves an easj task ■ ■ ■.
i
.11.. ii
■ i %
•        ■ ; *■ * ; i
l   -   Dixoi
I GEO. H. HEES SON & CO.
=    325 HOWE STREET VANCOUVER, B C.
To Our Numerous Friends and Customers
in B. C.
1A/E T»i$h to thank you one
and all for your kind support during the past year, and
take this opportunity of extend-
our sincere thanks. Wishing
you a Merry Xmas and a
Happy New Year.
Yours respcitfully,
fBERT CARTER
STANLEY T>. GRAHAM
i GEO. H. HEES SON X CO.
Campbell's limited
"iufrnmii io
Geo. A. Campbell & Co.
Tower Building 500 Bcatty Street
VANCOUVER, BC
325  HOWE STREET
=*7llllllllllllllllllllllllllllllllllllllllllllllltllllllllllllllllllllltlllllllllll'
M \\!T\i n KKR8  OF
MEN'S CLOTHING
All Qoodi Made on the Pi emisi v
Spccialist.i in
GUARANTEED  INDIGOS  AND
SOLID WORSTEDS
STANDARD  MODELS.   ALSO
YOUNG MENS  IN  UP TO DATE STYLES I      •"-
THE BRITISH COLUMBIA RETAILER
93
Von*.
\',tii- ©tiver dioo. r irere ope
tansgresn for a moment    it
ll | »,f b »t<  tl at '}" '■••  u
i .,* this Ri::    * mpi *■••«
| *      oi
,.ts,    nhow   an  av<  8»
il, .ii years *    ;
rompany, ■ v r •
ng patroi
ompan)
I       11     ll-w.ll    W   Wl
•   * ' ■      '•
ii   «..r Ml   '•' » "
ti   \ < H * N   I 1
no*i
i   -'<•*'
nn ll e tl     ;  '
h <■ km   ■■■' ■ ■
n the *     i
fl    nf       N*t»f
•, - »• ■
id i man>  inter
. 'ii  trip  U
. | • irt*s
Y •\.**5,*Hv   *   '•' *
',i,
»i    p»»rt ol
" \     ■■ .   ft     *
'..■■'
...-*.. *    ■•   ■      w
i     •
ftdian '    "    '      .
....■•.".,    •■ • *   '
Thc fmOVOTf
. ,-,vw ing stead
Staples Showroom—First Floor.
new   model   ma- ly clue to the realization by retail
- stallation . ami il dealers that Vancouver-made goods
. and indicative of are   worthy   of   patronage,   equal
| .;• t| r mglioiil the both in quality and value to any im-
;  falling markets, ported product and more readily ac-
.,   it,   ,, )*• cessible.
|        I'l'RSCl I   lo  ojH'l -
.   . .,    emi)lovees      The retail merchant *who does not
,  : I ,. lt; ...  '..,,1    find it necessary or advisable to or-
tj    ,.; pcrful at-    c'er a'u'ad i" large quantities fills
.j    ooer>    his needs at the local factory with a
mutual  benefit. II.  A.  Stone, viee-
.  . president   of  the  eompany  is well
known to our readers and it is not
necessary here to eulogize so popular an executive.
C, T. McHattie, secretary-treasurer was emphatic in his statement
... i:      ma.    to the writer that the noticeable suc-
.•ess of any firm at the present time
room   adjoining,
•'Hull dog" over-
• .tnA from holts ot
. :s (,,;   Dozens oi
il    simultaneously
■tier a-11* passec*
in both wholesale and retail dealing
is to a large extent resultant upon
their accepting an initial loss when
prices collapsed.
Although that loss may not, and
probably in many eases is not yet
written off, the majority of business
houses who so acted are once again
lasting the fruits of a very real prosperity.
\V. K. Herger, who for eleven
years has successfully represented
the firm on the Island and throughout the Fraser Valley, received promotion to sales manager in 1918 and
is to a large extent due to his
irtesy that the opportunity for
ilus brief description of the premises
was afforded.
it i
com
5-1 i
;  I
i  -„-—Sixth   Floor, !I4
THE BRITISH COLUMBIA RETAILER
I k'eeiuber
Footwear Forecasts
Ever-changing Novelty Effects in Women's Footwear a Problem to Manufacturers. Hand to mouth
Buying on Part of Retailer no Longer Advocated.    Reasonable Opportunity Must be Given Manu
facturers to fill Orders.   Limited Supply of Spring Goods Forecasted
Returning recently from a trip
through the western provinces, K. J,
Naybu*. representative of the Miles
Shoe Company, Toronto, has forwarded to the "lb G, Retailer"
notes, which should prove of interest
to the retail shoe dealer.
Although it is daily becoming
more evident that style continues to
be the deciding factor in merchandising ladies fine footwear. Mr. Nay.
lor asserts that the fair sex are not
entirely monopolizing the perplexing
problem of ever-changing novelty
effects. The masculine community,
he states are rapidly becoming more
fastidious and exacting regarding
their footwear, increasing the diffi*
culty of those engaged in this age-
old business. •• Manufacturers have
never before been called upon to
produce so many and varied styles
as they  are  toda)'. and    the    term
"Shoe business" no longer applies
to tin* elaborate demand for foot
covering, created by dame-fashion,
m styles that shall tone with the color scheme of gowns milady may desire to wear.
Fancy strap effects have completely outclassed the black or
brown hiirb shoes, and although oxfords still enjoy a fair demand, the
prevalence of this once popular foot
wear  is decidedly on  the  warn-.  As
a consequence, retail merchants have
experienced much difficulty and loss
in disposing of these out of style
lines al a fraction of their cost and
Ml*.   Naylor  declares  that   spats  are
the recognized substitutes for high
slioes this winter.
Shoe business of to-day.
There is absolutely no compari*
son between tin* methods of conducting a retail shoe business to day with
those of ten years ago. and the retailer of footwear must be ever alert,
and ready to recognize present conditions and change his methods as
these conditions warrant,    for    the
knowledge of fashion h decree as re
gards footwear is of predominating
importance in the success of his bust
ness.    !n other WOrds it   18 the survival of the fittest
Cautious buying, Mr. Kaylor says,
which he encountered at every point
during hi*, trip dors not neeessaralj
tend toward*-) an even flow ol bus
ness between the manufacturer and
tl ■• retailer, and principh a adopt* d
last year cannot be applied to the
present  oi casioit.
Retailers must real . that manufacturers cai ft »t fee* p an iuatoek ot
>i|(ieS,   i's j .ee ;a i ''.    Wl ' 'II *'       '    "
li it'll  class market  whieh  i alia
np-to the minute styles  s i<;  aa an
being turned out by the Miles ***-' ■■
• ompany, whom Mr   Savior re|
scnts.
Manufacture i h have, in M •   Sa)
lor s  opinion,  greater   pri     ms   ■
solve than the retailei       some *
es finding it m  • ssai;• to complete  i
reorganize their plant,  when-
highest efficiency  must be reached
to s.lt isf*j   t bv  ' XO. ji ..j  ,■: ,     of  ih,.  ( ,
tail trade.
'' A merchant musl first oi all 1"'
well posted on fashion'** decree, and
when the traveller visits him, he
should consider thc manufacturer's
end ol the business and relrasn from
relying on rush orders that ma)
suit his convenience, bul prove b
constant worry the manufacturer. Such a method of buying is
not satisfactory to either party and
thc retailer is accused of requiring
his order filled ni about half the time
necessary to manufacture thc shoe-.
"The blame does not lie entirely
on the retailer; caution is necessary,
but to overdo caution to the detriment of one's business, is to s,iv tin-
bast, unsound policy," Mr \a\lor
states.
Heavy Bpring placing has been
now here evident during Mr. Na\bir's
trip ami there are indications, that
with inproved conditions, tho da*
mand will exceed the supply,   for
spring fashions are again in novelty
designs.
Styles.
Prominent tn\ o\ it< «   ai •    pat<   *
i sther s will    a toucl     of
worked nt, and  Iticgc, Otter   Els
|»oo and Nude wi itroi i\\ f«-«t-
ll    thl-Hl    |
•V.     •
i i,
•nilom-.l w ith
.
mtr,'
*
llMTWing    S«\-
< I v
11 r   x , t'. |. i •   ■ " -
ir footwwi
that he coi    ten ma help lo
< I   |hi •  spirit i ■ mis     si |
*■ -    i.,-   ..*   (food   w ill tow si rls   ' •
Vfts r  JCtnas  : n is    ..-,. r,
ii i ■   full • * pars tions for   sprii *
* r .i'i-      .-- ■    over  vour sloes
itetern it •  a hat ■ to esaai j to mak<
vour store as up-to-date   as    vonr
01 petitora.  then  i arefully   s' **
..),-.     i,,,.,*.   for ;.*   nl linn
enthuse, have snappy window dis
nnd more importanl than all
make your staff acquainted with the
latl st Inns and gel  tbem \\ *, ■ . sted
tin n if;-' darl louds thai base been
menacing will give way to sunshine
and a clearer vision "of business
il   should   lie."
VERY   RARF
\ nearatfhted <>iii lady wilerod s larg*
iinio shoo sod after pottering around ic-
out red, "Hon much Is lhal big Japanese
iiiui i><, the dooi worth?"
"A Kieut *)oal«" replied the ssslstaot
'That's the proprietor" Pall Mall Oss
elte THE BRITISH COLUMBIA RETAILER
95
ADJUSTMENT    OF    BRADFORD
WOOL TEXTILE PRICES
111
ii ui
l)<
j  ,,f   lhe   pies. Ill   h'-tle   !>eU
noting   ■' eitnt    pn      »■
sn   lh»S  disl?    '       .
•. is n is the <
•   the itabtlit) of j ■ I * •
{r,.in  W ' ' ■''-.'
:..•*■ '    ■
|  !.,,
>' is 'i mtlT an*
•■ w I cli is some-
ivhilst reports to
■ in •■ ol the Lon-
king large quan-
Rse**i made m • ier-
diorl    jaequettes,
STANDARDIZATION   OF   SUB-
STANDARDS AND
SECONDS
sort ion of   tie*
Manufacturers
*
s	
ntaki
,     i
,- ■ i
-   -   -  *
, ,i
•   i n|ton *
• i ' nl
BoUny Oloti) Pruc?
fabi
. -   -      ■
I has
•   . .   m
•4, for the time I    *
..
ipward i
. •    •   | ■ .    ..
of   |i. « '
fttwn by ' ■
whieh tn draw
•
...
n,erino eHP'Vin.
|\   in tl •   I nited $1     *    '
I h is ex ' ' j
nend tl
i i.i        I f   furl her        - '   ""
b-.taiiv    riotn       I'   "•■'
on a Ion*. r*eale is .
■ - .1      it r e se
',,,.!«.  \\ ro n  Mil
.   .   ■       ..,-,. . \; hen l
n       i     I .   Hi   . U   !■  ■
will nnuou'-te«th ■*■> - *■
merchants w ill be   ""
I hem >n order to s.    •
Me.nubde    there    wfl ",    ''
nhh   be more bus-ness in tin
er e-des of el D\ mfl ie <""m
and Seconds is indicated by the diagram. Figures 1, 2 and ;{ repre-
si nt Sub-Standards, while figures 4,
5, and ii represent Seconds. In each
group an example of Men's and
Women's is presented, also children s ribbed hose.
li will be observed thai in the
Sub-Standards, the men's (indicated by the crosses) would not be
apparent, when the article is being
worn, whereas, in the Seconds, the
mends would perhaps be apparent
when on the wearer.
FABRIC PRICES.
/
z
*****•' ' ..., ,i a standard
Vv ,lu,ir hosiery poduets ar
whereh>   tlnu ,0   be
, .       I i' i e'        .... .
i \ ded ' - i <s».,../}ards and
■   w n tn
" Firsts, Sub Standards a.
"ul",1\    ""\Vhat is i'l',',nl
.nparei
„„,,),„„, erossbred wooli i     " ■'.      8econds. c;ub-Staudards
there is n more nhundant ,      what
Export* of wool sveni i
s"1111' ('anadian mills have withdrawn prices on sheetings and fut-
ll,v orders [laced with consequently
'"' at a materially higher price.
It future prices are based on the
value of cotton, a big advance in the
priee of finished goods will result.
Spot cotton has advanced twenty
five cents a pound, which is the bigbesi it has been since the break in
1920 and even indication points to
a still higher price.
It would appear that prices on
piece goods for spring will be anywhere from 10', tn 25% higher
than a year ago and shirt makers
will have to advance prices on
spring lines that may enceed the
yardage of fabrics they have now
on contract. Repeat orders must be
higher, as must also placing orders
on spring goods.
Styles
Solid color shirts arc becoming
very popular, as are also fane-
striped madras and broadcloths. In
collar-attached and neckband styles
rapid strides into prominence, are
being made by imitation French
flannels.
Some exclusive ideas in broad'
cloths for spring will show saliv and
colored stripes, combinations of
both, figures aud "jacquards, as well
as plain colors in varied shade"..
Cotton.
Acting on the assumption that the
cotton crop will be small, and that
the demand for it will be greater
than the supply, American cotton
speculators, during late months,
have been busy, with the result that,
though the rise has not been continuous, the staple is several pence
per pound dearer to-day than it was
in the spring.
More machinery is stopping on account of scarcity of orders and few
people v\vr\d any \un\ for the better before the end of the year.
I
f
*;
li
I %
THE BRITISH COLUMBIA KKTAILK1!
December
WHY AN ORGANIZATION?
In an endeavor to raise additonul
revenue and at the same tune impose
no extra burden on  property  own
ers, Victoria City Council proposed
a licence tee based upon rental value.
A committee functioning under the
auspices ol the \ ictona ( hamber ol
Commerce and representing all lines
of business and professional interest
met to consider the new taxation
proposal.
Length)    deliberation    resulted    Ul
this committee preparing a report,
which ihey filed w ith the directors
of the Chamber of Commerce, a bod\
under whose constitution no recommendation 'an be made without
being tirst passed by its directors.
By tins time the City Council's
proposition has become embodied *u
a private bill. The private bills committee listened to the representatives of the city Council and arranged a joint meeting to hear the repre
sentatives of thc Victoria Chamber
of Commerce.
When the cru 'ial moment arrived.
the merchants of Victoria were unrepresented because tiie directors ol
the Chamber of Commerce bad placed the report of thc Taxation Committee on the tabb*.
The provincial executives of the
K M.A. hearing of this proposed taxation upon Victoria retail merchants
placed the services nf the provincial
secretary at then- disposal.
On November 29th, the Victoria
president of the Retail Merchants'
Association, accompanied by the provincial secretary, appeared before
the private bills committee and as
they entered the chamber where this
session was being held, beard the
chairman of the committee state that
the principle of taxation, based upon
rental   values,   was   apparently  ac
ccptable.    although    certain clauses
therein  needed  to be  worded  some
what differently to meet the wishes
of tin* banking fraternity, whose
legal   representative   was  present,
At  this meeting, Victoria  retailers were still unrepresented so far
as the chamber of Commerce was
concerned, hut Immediately the mem
hers of the K.M.A. Executive made
their presence known, a very cordial
hearing was extended to them.
After considerable discussion in
which the Victoria president and
provincial secretary emphasized the
fact thai wherever the tax upon rental values was operative throughout
Canada or the United States, it was
opposed by the retail merchant. The
nature of a retail merchants' business compels him to occupy premis-
FOUREXCELLENCE
Snappy   Yule tide" Number of
Shelly Bros. Monthly Booklet
Seasonal stories and items eoneern
es in the downtown high rent dis
trict, where no relation necessarily
exists   between   high   rent   and   Del
earnings.   Certain professions, more
over, th«* Provincial Secretary de
dared, occupied space often limited
to an office and waiting room, ami ing the activities of those engaged in
yet in man) eases, their earnings ex ,|H. manufacture of Christmas preceded thiise td the downtown at ores,      , , , ,,,
,, , .     , . duets,   su-h    ,,s    I ,U,es    |U|I bl I Ill's    alld
Net ail merchant s business was sure
jeel to market fluctuation and thcN ituffini im the Christmas noose nr
were compelled to earrj large stocks turke)  are t«, be found in Metwrn
to met popular demand     The den Shell) Broa monthly booklet    Con
list's investment,   as an instance ,
was represented by bis professional
skill and equipment, both of whieh
could be moved with a minimum of
incon**! eniem e.
Tin* Provincial Secretary, quoting
from a Manitoba taxation bulletin
of the year 1919, pointed out that    mei
many aide authorities bad COneltld
ed thc bas? desirable form of taxa
tion was the Personal Propert*) Tax
Follow ing in the line ol itnaouni
taxation came lhat based upon ri nts
\ alue.
gratulattons ai •■ due lo tl ose r* *|
slid.- for the feativi   atmoapl
Pourexceltenee,
Enlarge Window Space
Khan   !>.•''.■: s    i- •.•..:   i .u ! ,•,
> -i th*  pn m  ■ •* :
(ii   i • Hi and Us*
mged   the   "■"■-
(III        Dl lo' !*   o
i Ht recta
front,
Will
As a result of tins meeting thc dc
eiftion ol thc commit * • i  w na entii
reversed,    and    Victoria    !*'''.<-■  ' IU
presumably   s,t\e,'  from Ihis unfair
imposition
There is nn fiuggi -tttoi  ot  Til   i*w
levelb-d at the Victoria Chamber ol
i 'ommerce, but  *•**• •■ must
the facl that if retail mer. I inta  h
sire their interests nroti  t< I   | must
be through then- own organ    I   •
They have a deftnit*   relal
to   tb**   Chamber   of Commerce or
Board of Trade, as citizens, but   *   i
Hiirel) unreasonable to expeel a bod)
composed  "I   so  many  diverse  in
teresta to funet ion in thc int* resi
ol any one of its groups on so con
troversial an item as taxation
Brighten    Up    Home    for    Winter
Comfort.
The '' Paint   em up    campaign is
the wa\  certain merehanta cxpri'SH
an opinion of ib«*    *SM>•   11,.■   Bur
face'1 effort.   In brightening up ib»-
home for the coming winter months,
e\teI|S|Ve      Opportunities      1 <»I'       paillt
and  varnish  are  found.    The  st.uiu
doors need a touch of paint before
being put up for thc winter, likewise
the  storm   sash.    Tin*  kitchen   floor
. . ■ .- i     ii |me ot sj     ' ' ■*
Indian Tea Crop Inrre.-ucd
A cord i     *    ofl    i    rel
ml b) the Indian  i'« *. A**
i»
2 V.i
^^^^^^^^^^^^^^^ linos   ; tn
igainst   12*20  *       u the  i
' >2  million
ii   ■> for thi1 nt'.iii'ii i%•. t► i, ai s
ta the name dati refoi     then
llttM     IH   ■   '      all     HlC!       ...      til       '   »     '■ ll
r rn«M
». minion  i     i is   '
■ -'.''-;'--       . ■
Sc'idnal avian
\ ii i it   id) of f( n  -.
t| into fin* local Bl ii■
\  and a*ked for
.
,*. arm
ileum
hOWill '
lam
Mi»nni i        ask-1]  ihi    '■ ■ •'
No, v immins I
Will   you   hi-. •   it a< eiited. ma
if"
\" I lak ii • ii me
Up in thc Air.
" Sad  about   poor  liill,   isii'?   it ■ "
Terrible' How did «t happen!
 I  li came Of his following the ml
might require re-varniahing, in fact vertisementa.   Vou see, one advised
linoleum anywhere in the home can him to cat yeast and he did it, and
be decidedly improved  )n appear then be iv.,.) another telling him to
ance and also in wearing surface by eat  raisins, and he did  that, too
the righl application of varnish. The     Well, you hav.- made home br-w and
bathroom ia another frequent place    .,„„ can mess what happened,   Sad
Ot neglect, caiM,| S,i,| ease'" '-•-
THE BRITISH COLUMBIA RETAILER
97
TRADE CONDITIONS
...        . . . , .
luequatc
• i
A"
.
*    I
Ho
dd
A\
Box
:,'
\n
•
■
.
•
i
■
\
Al
I '       "'-  '       ■' '''
foi   '••.••'
i; *   I  -'■■■
market ten««
part »«f no rehant
thai   *
limi
i i . - r
*..',-•
no
the ycai     l' -  '
elude lab" r I ** s'
eongi stcd fi > iu" I
i.i t that fi « - ■;
been   able   !'*   I ' '"' *
stocks
MARKET AT A OUNCE
Snow Shovels
V u cum Cleaners.
Food Choppers.
fn in prices and ample stocks are
said to be features of this line.
i    ic
Automobile Accessories.
Sheets.
Solder.
prices Weatherstrip.
Increased interest is reported for
weather strips, stimulated undoubtedly by the cooler weather we are
,.   ol a -    now  having. Jobbers report prices
especially   are steady.   Frost King is quoted at
rf . d chains   45c a box.
! ', !'es|    Is   ile-
i  holiday     Acme Steel Fry Pans Advanced
in Price.
There has been an advance in quotation mi Acme Steel Fry Pans and
,..,; for sted    tin* i'nlh>\viiig prices are now* in cf-
ml galvanized   feet:
v , |l_   prices       \n. 00—18c each
, i \". ii 23e each
N... 1 -27c cadi
i   > pul into       Xo. *_'   33c each.
demand   is *SSS™iS
Stove Pipe.
New Lower Prices On Wire Cloth.
New lower price on wire cloth is
now quoted for import. Jobbers are
stove   pipe    is    hooking orders at these lower prices
* '. ."■    jobbers re-    for early spring delivery.
average.   New 1923 Prices Now Out on Poultry Netting.
•lubbers are now booking orders
Nut Crackers and Picks. up to December 31st and for spring
•  i *•        day    mer-    delivery on poultry netting.
• • r, si   ' as   i " ■ ased in
(ini and storks   New List and Discount on Cottor
Pins.
A new complete list has been is-
Padlocks, sued on Cotter Pins showing a gen-
nther    leading    eral revision all through with prices
.   .  .. „   ■■    Vai    nnd Towne   on some sizes higher.   The discount
.     |   prices   on   has also been changed the revised
■ ■.. per cent and job-   quotations is net list  plus   twenty
■ *., pi ists accord-   per cent.
Manufacturers Discontinue Palacine
Carving Sots Coal Oil.
, sj :,.,-,.,j    firm   and        The  Imperial  Oil Co, advise that
j    hors report fair- they have discontinued the   manu-
.. s  s „ jjood item faeture of Palacine Coal Oil. This
,...,.-.. is dur to the quality   of   Royalite
Game Trap**- whieb has been improved to such an
„ ',.,..-• pood bn extent that it is not possible to make
$1 s.u„ a!V good anv better coal oil lhan the Imperi-
,. :;x lower. al Royalite.
oted al 2.45
.ill' is quo
\
\
em
\,,   two is '
Lower Quotation on Rone
ki ,,   I     Wwr  Manila   British   and   Sisal
rope comes down to lower    levels.
s quoted ai 5.1o Jobbers now quote Pure Manila rope
at  eighteen    cents a    pound    base
I
i
Strong  bit) ioij *'
nil 98
THE BRITISH COLUMBIA RETAILER
!>- ci
OUR LATEST!!
We   illustral
rangi   ti    \\b\
mei I ii *l
new     I     ■
.   - ■
* |     oil        iteul
pun   :.. i   ■
11 mini-*    U ir
\ ,
S66   BEATTY   ST.
MMinr Lotto
V A SCO*  .in   I   C
No.   1891   Laurentic   "D"   Finish   Square.
ALL SPORTING GOODS HOUSES
SHOULD SELL THIS BOOK
Rod ana Creel
in British Columbia
D/   A.   BRYAN   WILLIAMS
1f4  pnuen,  c'oth  hound,  fully   Illustratecl
CONTENTS.
Introductoi y                               Troll 11 for Sleclhesd li
Tha Sporting Fish of B. C            Lakea
Fly Pishing for Balmon            ***•'  ' ' n,n*
Trolling  for  Salmon                 On    Playing    end    Landing
Spinning  (tor  Salmon                      I
Trout   Flies,   (wtlh lllustra-     1 u     Can     ol    Fish    after
tions nf 24 in colors).                < 'aug 1 l
Fly   Fishing   for   Rainbow,     Boms  tflnl    on Ki   *       Ing
Cut-throat, etc.                         ai '  Hool i
WHERE    AND    WHEN    TO    PI8H—B<   ng   1   de*   liptlOH tsi
various streams and lake* throughoul  Britl   • Ooluml  i,
giving means of access,  accornmodai on,   1 nd oi  1 i
Ing, etc,
Vancouver and Vicinity.           Kamloops and Vicinity
The Lower Mainland Coast      Along ihel-i C  Electric Line
Vlctlria and Vicinity.                Uong tha Kettle Valley
Vancouver Island.                     Tha Columbia Valte)
Along    the    Pacific    Great    The Crowa Nest,
Baatern  Line                       11 e ' >l b nngan
Along the  Canadian   Pacific    The Grand Trunk Line
L^^^r-M^.
Line.                                   Nelson  and  lhe  Arrow  an.J
Ik
Prince Rupert and Vicinity.          Kootenay Lakes
M>
price, $2 no 1am  r.,",   to desiera
^^
Send   ut   a   trl.il   order.     We   will   purchase   book a   In   good
i
condition  not iold.
PROGRESS  PUBLISHING  CO.   LTD.
London   Building,                                           VANCOUVER,   B.   C.
-Jlllllllllllllllllllllllltllllllllllllllllllllllllllllllllllllllllllllllllllllllll
I   Another Maple Leal Rangi
»   _
S M.idc by E
I  BEACH FOUNDRY, LTD.  1
S OTTAWA WINNIPEG E
s    and 1090 Hamilton st., Vancouver, b. c. |
-riiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii;iiiiiiiiiiniiiiir p
■■•'..''J
THE BRITISH COLUMBIA RETAILER
NEW GOODS ON THE MARKET
Nov, No  34 Domestic Grinder.
ilk
Pri.es on Potts S;id Irons move
Upward
\* *
. . «   - . i  I . i •
■ .. | r*» ititl  ■!■"'•'
, on lhe Potti    * •   •■ -*
lrdT.^nj? Sales ni Pitted llsUWITC
\
M     il •'•    ; " * *    "
IncreAjtc Bccordtd or. Wrought Iron
Pipe
Ktk*. I
I
ru-.h!vi*bu ind BeMeriet   un
Popish r LSm
*
ra!
*   '      -
'
■
Uumd on l)n ■*-
1 .lliv i -i     •
Boom Broomi Ad,inci
ii
■
QuoUtioni on BleckimiUu C<
Higher
99
spread of crime by the use of such
firearms.
*  -'
Upw
urd Revision In &*»*« Boiler
i
|.i H■••   If,
•'•111.ill |U|!      l*»l
Prices.
■    ii lhe
'    r (Jrintler Mfg. Co, Mil-
it on the market a
grinder for de-
, -   ■ oui piece i'ii--1'
nd   ;nifi' sharpen-
1 I    is    equipped
*  ■■•   . tarter inch Dill is   smooth
nj* and di*   ibed as
i    il is enameled a
i •          ih ed '!\' special
atti id,'. inpact,
A useful Hand Vise.
■  SI irr '* Hand Vise Nro.
ni 'ed on the markel
S  Si ■ ■ • *■ Co., is said to
[ji  rung   '•* nselulAess in
. K| ,;. parage and home,
| I     . •   • • cularly s'iit-
roui i] speed lathes
-..,. s   el   .  An outstanding
Lieut-Col. W. M. Gartshore, President McClary, Manufacturing Co.
sailed on the Niagara recently to
Xew Zealand. It is understood that
the chief executive is visiting the
Antipodes with a view to expanding
foreign trade relations.
* #     *
Many toys of Japanese manufacture are to be situ in Vancouver
stores. It is apparent that German
lines have been fa ith fully copied by
the -laps, who are taking a lot of the
toy trade which formerly went   to
Europe.
* *     #
The shipment of a trial order of
Electric heaters to New Zealand was
consumated by a local distributor
recently. An agency may be established by this firm if results prove
satisfactory.
adjustable
\
BRING PEOPLE IN THROUGH
^^^^              DEMONSTRATION,
lamped to any 	
"' ls" '>'■-•'■'*"-■       People must lu* brought into your
ies for the vise    store.   A good way is through a Sat-
''!li' or im-    urday paint demonstration. Feature
with a straight    a |eader ail,i S(,m* out handbills, cou-
iry   jaw   has    j)nns letters and   newspaper   ads.
' '-' eylind-    Trim the  windows with real  sales
11 has a    ideas,    Ideas that will stop people
prevents 1'"'    and  bring them in.    Show    cards
flopping    help make an effective window,
closing        At   your  demonstration,  have   a
trained representative from the facile    vise is one    tory on hand.   The salespeople must
ntv end ol    '.,. trained  and  prepared  with  the
•♦crew is one and    ,;,_.'; < selling arguments.   Put a sales
si ■   parts are    estimate on them and on the store.
handle   is    |jave someone    demonstrating    the
1 polished paint hy actually painting it out on
wood strips or panels or siding. Let
, •,,    \(,u    ih-' people do some painting them-
irj-p- ;1 new    selves and get the "feel"   of   the
Tl,*s  handle    brush.    Let  them    see    how    much
......   |s own    space a brushful  will  cover under
..,..,,", ('  h.'\:i-    actual   painting    conditions.    Have
v\:..    :   }ms   plenty of color cards and be prepar-
uressing the    ed to suggest correct color schemes.
, ised for    Let the people ask questions. Edu-
HARDWARE NEWS.
i 'oieiii
ssioner
at,, them to paint
Canada BuysMost Steel From
United States.
il permit's
v. ript'|,,|s
n,i pistols    more in
for police
,, refused,
During September Canada bought
111    m and steel from the United
1    id anv other country.
States than cm
of the
o m.0bability due
roiu
eUoval    men
""'       , s.,.,.,1 1) vision or tuo
-de   ron and oteei i
,1 States Department of bom
*"" ./that Canadian in-
—■ ;',mT ' n'   7  tons.    Japan
hn con-
l""     V      i,i   11 417  tons.    <>»['«"
'Tl °l ?oBd Pi   -ft  P«.
,f     occupied   >* ""■*•   ■
an * •*     ,    '     ,• OOQ28 tons.
f   thc    chases oi W*
an 100
THE BRITISH COLUMBIA RETAJLEB
|)<vrini.. i
BABSON    MAKES    PLEA    FOR prosperit) except as tl..-.- whom we plied with the same statistical Infor
RETAIL MERCHANT. serve prosper likewise    The retailer mation Bml back,.! up with the sum-
  has been as guilt) as an) one in fail iiaaialanee   from    governmenl    and
Says Prosperity of Country in Their ing lo recognise thia, bul  Ihere is private research, tin* individual re
Hands nothing to be gained now by calling toiler *v»H vukt ■**» n,u,'h progress in
names,   Thecryingn I of the hour his Held ss Ihe producer has in his
Prosperity is in the hands of the |s t^,tT wc Rjj ^ }t,.\xm,\ the retailer own    The idea that he must fight
retailers of the country, said Roger ^ j.(,,    ,,im     ,,- hls U)),t|luiis alv I he chain store and < pcrative buy
VV. Babson recently in an address at
the New Willard Hotel, Washing-,
ton, D. C,   Peopte should help the re-
wrong it is our misfortune and n is
up to the rest of us to sho-a him •*•
h . i * ii, h u rung    lie must
v *   ' ■   sdopl   th>-   imp! «»v. ti;.    •
nt trr w a*.
W. have failed lo real     "'  I' ,MM'  systems m order 11 il
tailer. and not knock him, said the    !/(. ,|!at this "inefficient retailer still    retail  fl< l!  ma)   nol  be dominated
speaker.    The address was deliver- Bpjjs at |eaK, „;, ]tl r ,.,.nf nt- an j|,c ,-ither h) tl
ed under the auspices of the Wash- ,,t„H|s bought in the ruited States; sing    org»i
ington Federation of Churches. that hehasmore thana millioi stores Nov  w<
"Offhand   critics   are   fond   of in lne -country, representing an in- s genera    i
knocking the retailer a-> a man of vestment of billions of dollars    In '  ■ * •' ■■
limited foresight and ability," Mr. short,  that   Ihe   individual   reta
toda\  is our mam and vita   art< limit)     11*
■ | ain "»!'»r«- or su> oth<
.4*      'II
laosou saiu
I" not agree **•**• it ii
id (iistrihut
tins view,   r.ut even it it wen* true,
n would be far better to help him .UJi| *h||*^ ^em.ity Imvr conn
than knock him.    Moreover, if he huted to production hut w. i
really is a lightweight, then so much distribution look out foi   ••• *     t*l
the   worse   for   the   manufacturer, -result is thai our manufs * ir i b   o
whiise success •»!" failure lies in the jtils been cut lo a fi    lion ol
hands of the retailers who sell his was lift\ vears ago hi
-"'"-dl" Bge eosi of distributing - thai
Should Back Retailer. it was Bftj yesrs ago,
"We all have learned many things       Retailer Should Alter Attitude,
in this recent period of depression.       "We should begin st on ■ f- givi
One tis hat nn one of us have lasting mure support lo the "• ts su
iiiir pi
mh
11
\
in  \i> h
n tb
m  nn
: r v  i' v i * «* I
•ment  b il
ii-k into   *
rwt< .t I I
defemtit •
|  ..   .
«v lm    that "s
inie   ol   I hi
rillgn   I!
m al -'•
The Reason Whv
O
N< E in a while one of our members or a . ■■■•.•
surprise at the ability of the S'orthwestern M
to pay the attricttve dividends thai %n tt ■    *
. Mil n
i  Fir.    \ *
j oiicy holders, and occasionally doubt in > xprv**«Ml ...   •   *     llnai
ol a concern that does busim is on sin h   m
Thc outstanding reason that makes the dividend ts
Careful Selection of Itisks
I lus sound policy is exemplified in lhe big   onl   iri  *
Out  ol  b reported loss of >!."»,ihmmhhmhi |]       Sorthwestr
121,000.00 at nsk in the burned ires
Mr. Retailer,
Why nol give your Association Fire Insurance !»• partu cut
serve you.
A mailing card will bring you full particulars wiih.iu! ohliga
it addressed to
\
i ii
11.,
■ • ■ |
■ opportutui)  t-'
ion "ii \ our i
Geo. S. Hougham
Retail Merchants' Underwriters Agency
•122 PACIFIC  BUILDING
VANCOUVER j 022
THE BMTISB COLUMBIA RETAILEE
mi
HARDWARE PRICES CURRENT
Tht !o!ic»**ng are pneft quot«(| for pr rtc p.
"**■«» of leading wholesale firms.    Pn
A ',i i,i UNIT I ON     A '.< L "      AN
l 0AO1 0   "-"I - ■ *■
0 9"» '■ ■     » ' * I >
i
■
' »   ::
•    4 .
N
M
<
n
i
!*» ■ '
I    I » I £'I
I '      . •
I
I   ::;.-•■   |
i       »| *   |
■   « -  .      • ■     i     '  "
CATOH
— |
■H     -     ■
I .   I
l*i |i>:|ti     ■   •   j
'.I     Mil   M
'   1 i' •!  i
., I'
|l
I lorn< ?.
II I j      . .
nifn.vi
■  »» u .
s
l j
:   I ■
< LOTII1 ■■ ! isi:   '•
I0Q 'r
DIU1 IJ .    i ■
Marl wotl   •
* ii ect •.-.  market fluctuat
ions.
ces quoted are necessarily
A |' M L
*.
oc
v \   . \
i   •
"
1
1
t               i ■
I
1
'    'If
Fl  \*t
r.   »
,
le!
I
STAPLES—Galvanized fence, $6.90 per 100
lbs   In full kegs; galvanized poultry netting,
;. ■ ..     I'' '    Per 100 lbs, In full kegs.
TACKS   Carpet, 70c off new list.
t,T '"' " 'LS- Harvest, 55 off new list,
WIRE. BARBED Per roll—4 point, cattle,
"'' rod, $4 To;  1 point hog, 80 rods $5.25.
I   T WIRE,    PLAIN    GALVA.N1ZED—Per    100
II. - No. '.'. $5.50; No. 12, $5.75.
WIRE—O & A per lOOOtbs,  No. 10 $5.50;
*•-" '-'      No   ;;. ,-.'. 55; No. 12. $5.65.
WRINGERS Eze, $6.35 each; Safety, $7.SO
• ■ ;:   Bicycle, $9.40 each; Ajax, $1:1.55 each.
WASHING MACHINES—Velox water power,   $2"*J ach;    Seafoam   Electric,    $78.50
,. .        each;  Canadian  $10.15  each;  Patriot,  $16.95
J 60( :..
VISES,   WARREN   SOLID   BOX—35   lbs.
f ■ 50 eai h; 50 lbs. $11.50 each.
'   : PAINTS AND OILS.
Brandram-Henderson
Per Gallon
:    .-**•'-'      B-H   "English"  ordinary colors $3.95
*" B-H   "English"   white  4.30
B-H  Exterior "il Shingle Stain—
•'  Ust—       Ordinary colors, in 1 gal. cans  "H.80
Greens and dreys,  in 4 gal, cans  2.0;
p.-ll  "vnchor Shingle Stain—
Ordinary colors,  in  4 gal cans   1.35
Grrens and Greys, in 4 gal. cans   1.55
'.   g&l.
PAINTS
'.' s Gallon
Ordinary colors  In   1-gal.  cans   $4.00
i Martin  Senour  porch   paint    4.00
t   amj     Martin Senour Neutone white   3.60
,-ets and     Martin  Senour  Neutone color   3.50
irrsj  '     Mjirtin   Senour   floor   paint  3.90
Sherwln   Williams,   white     4.2o
Sh,'win   Williams,   color    4-00
Sherwin   Williams,   porch     4.00
s ierwin   W illiams,   floor   3.90
' -'    '"'*'*'     m-TT"*"— Per 10° tbs'
Bulk,   barrels  SOOtbs *6-60
Eulk,   irons  100 lbs    7'75
,    ;.;^ Lull, .-ns 25 lbs    S.30
I     T | ,   ;, lbs; ner lb    9**
12 \
r ns, in*   " 4
I txsEED OIL- Gall0n'
—* J"S
Boiled, ' i" - barrels     J-
140 pei     | rvl,   WHITE  IN*  OIL  ■ Per  100  s.
lOOOib-i   to i ton    .       51305
,       m  . 17.05
i , .s  than   i""  lbs.  ■ 	
Brandrum's Genuine    -    1G "d
'      .'"     TURPENTINE  • C'Mon
.... „ ,. . Gallon
/  '   ;      VARNISHES- 	
;:Uslu'   N°' \,     7.25
l*;U*stC' ,        '    6.40
* '   ' IV  Linoleum  .... ■ g>g<J
|V   Marine   Spai ^fig
IV   Furniture   .       '
IV  Pale Hard Oil
i ,.« S3 1-3 per cent.
w  $6.00 less 45
,   mch      I "''>u**,,'t    ;;      ,42
4 ' Was   per tb 102
THE BRITISH COLUMBIA RETAILER
I *•    I'tlliHV
QUICK DOUGHS
TO THE RESCUE!
i >
How lo conquer lhe
"stale bread evil
One of the serious problems confronting most bakers is the ad
j list m* *nt of his production to his sal(*8-requirement's.
Due to the luicertaiiit** of the demand, tt is eithei n ease
i'V(*r-fii* an uiitl'T >ii}'{>k, cither of whieh t nerioUH, Thi ftr*sl
leads to stale Bread and losses; the second lo disapjuunttni nt and
i lissatisfaction.
To solve this pi*"!'lem. bake earl) in tlie da) oiih enough fur • •
immediate requirements.   Wait uutil you are able to judgi
needs definitely before setting vour last bateh.
Then tvun to the quick-dough method your best friend l.ii
turning oui a quality loaf in two aud ;i half to thn v bourn, st en
allies you to achieve production just fitted to . ■»nr sah*s require
ments.
Formulas on request of the
Fleischmann representative
ii
4
THE FLEISCHMANN COMPANY
] 166 Burrard Street
Fleischmanns Yeast
VANCOUVER, B C
Fleischmann's Service
Vancouver,    Victoria,    Nanaimo,    Calgary,    Edmonton. ■
Till
'   '
> 11
S
COLUMBIA RETAILER
103
m
BAKERY, CONFECTIONERY
and CATERING SECTION of
 Cbc	
British Columbia
i  IRetailer  i
Baking Industry
ie Nlillmn Chemist to The   ^^^^^^^^
i
•
*
imluM
•
••.
• •
'
■
■'
1
■
,      ..   ,   ,
-..
|,(   intinii
■
ii li    Dl
;■    N   .
-,-v  fi   um
HUt It  1
iri
11 g lull the pro-
■>,!' ISl lit'-
ing contradiction exist!   Who is at
fault.'   Thr primary trouble lies in
the failure on the part nt' either the
mills or the bakeries, or both, to
study their    flours.    Variation    in
flours occurs naturally at all times,
„        seasons  vary,  soils have  different
,l!,      ,     composition     in   different   fields.
storage conditions are not identical
and because or these natural and to
some extenl  uncontrollable sources
'■*' in number'    of varyings, the study of flours becomes the more important.
Study will remedy most    causes
,.      for complaint arising from the de-
!a, \    ficient quality of flours.   There may
'"" f1'";    be occasional cases whore through
*' -;'  '.'* *?  ,""'    decomposition  and  spoilage flours
"•,' N       are rendered unfit for bread making,
1 i > i° nn flour unless it be so
 ' if it  is thoroughly stu
Problem One   The Flour
Study.
but there is no
------        ib'i'Mlllpnsei.  —^^^^^fl™™ n
died which will not produce salable
and Its    bread, with perhaps varying degrees
0f quality of course, but with no dis-
astmus results so often obtained.
,,1s.i."   , Study of Flours.
ihi mull »iu«j
„,       plours ,ho..ld be thoroughly stu-
" a ^     dud in the flouring mill and tests
,   ,* br.'e    should .'over ash. moisture,    color
.,s   and  finally strength  or
ol impo
.• USI
IfO        sollllillH
rt-    abilil
>d:    fci'tained.
v to undergo fermentation as-
•;mMi     The  determination    ot
«tcm    of    strength i> paramount to all tests.
AV"U fs most reliably determined bv
This miHih and is ,,	
ndustry  is doughing the flour and the phvsi-
sometitnes eai body of gluten washed from the
s product, dough.   Careful and exhaustive stu-
b sic de- ,ly   of   the   gluten, ils feeling and
f flour, so consistency, its color, and behavior
• mi lo the while washing will give more indication as to the actual value and
, ,.,,„.'.,„„• of . Hour than any irth«
..v.    nmj nnnlied to flours.
while   ih' U'^ ' :;eP,Sectly give the bakmg
id from ihe
l\cil
In ihlP       "'""
wiia
lV  hrmg
mnlaint.
H siutaoie
Common Problems
! It-
it desires in the way oi
_ flour, the mill    chemist
should study well the character of
idutens in the wheats available for
his mill am
which
ip or number    give this Sim«■■..   -    m^^^—^.
unwarranted    certaining from his mill superinten-
rauization    denl and grain huyrr whether or not
■■''<" «H^H   i S(,*t,rt a blend or "mix
itis'Wi
uni
■\ \v liei v
« suitable nonr.   After ir*
111 -. 104 THE BRITISH COLUMBIA RETAILER
11. •ember
Maple Leaf Flour
( Formerly known as Cream of thc West)
Selkirk Flour
Castle Flour
IN USING THESE FLOURS SATISFACTION IS GUARANTEED BY
THE HEDLEY SHAW MILUNG COMPANY, LIMITED
MEDICINE HAT, ALBERTA Operated by MAPLE LEAF MILUNG CO., LIMITED
Vancouver Office:  425-26-27 Standard Bank Bldg. I)  F Dickson, Kgr.
Phone   Seymour 224f>
TASTE - - Sells More Cakes
Most cakes arc sold because customers know now a pertain cake tasti '
and want to enjoy that taste,
The uniformity of Bakers' Cottolene i*- a iwiwerful kelp townrtl map
taining thc "rich*' taste cake buyers want.
Bakers' Cottolene is always the pihih\ Bakers find
that 12 ounces of Bakers1 Cottolpnc nrv ennui to Ml
ounces <>t other shortening.
You owe it to yourself to give Bakers' Cottolene i
try out.   Let us quote you prices on a trial order.
IJHE   N.K    FAIRBANK<*°*™NY
Liutt O
MADE IN CANADA MONTRtAL
feCOTTOLENE
Packed in Tierces, Half Barrels, Tubs and Pails.
B. C. Representative: J. W. NEWMAN, 108 Yorkshire Bldg., Vancouver. Phones Sey. 917 k D18 II
1 ■>
THE BRITISH COLUMBIA RETAILER
105
i
n ,,n\ .-an bti mail tamed in nn
. !t)U-e manner, yea* in and
ll( ullowing foi "    i   ' ■ ■■
. ■ oi, Mwik n «rop » i   '
raior)   »*•***■  ^'"^     D
, mtivel)   baked ' m I o\ •
.   ,s ,        • U|M>*M,d   »i»l\    *"    ' ' :
, | • foi •■ n •■ -I"
,,.,,-,    |t    |i      II' "H   P
the flow prodii
. , uld   bi    I   •"-' *   '    '•   I
..■'■'     '►*'*■'	
I li
H       I'll      4
•     \\v\y
t.
ii nol
,1 I ij 'I'i l
nt ash
over
Promblen
I ■ -
... . |       '       ■    "  I ,.
■  ■ ■ , | Rl
|}g   Mid •'
■    - .    >.<■■■•
■ i   ■      Mid j  r»l
.    n mult* ii
It hi «n
..-,.'       i
'      . A       '    ■
.       ■ I    '      ■    <
, ','.' '-
I I   nf ■.•.'•*'•'
ir jiudv'in* nl-< I
thrmafit al  »-
■   itl   eOl   ;  II
Ax-i I     ■' "
.   ,-   unle-ft* "■
K*n ■■•■ i
The Ideal Flour for thc Bake*
\* || i point, it *   •■'
imln iti   jiwl what ki
ttirnglh.  miltitin and  '•
>'I »   (j,       S.'.   tllS       '! . ■    •>' '
ium in • "ii-.Mii rial hn
t| it est ion  cannoi '"'*"'
iiit.-lv ii«-i awo■ of 'do- vnry not
..-.,'   i.l.ais   m   lo   oi*-'   v
lilL's   tin-   iHif.'. 1   llIT *•■
.  ' I
|, mighi bo Mated   bowi •'< i
taking thc bakii *:"    "v
whole 5,'n-iit'•**•' si! -'
obtained  from  flour* of    W1*0
inul.'h    10  I"  Bo  I"'   *   " *   - )if
lion, of »n."hum granulation   a*
to
iTnh  "aharp    tn tom-n. r"«
1( lighl cream or near wl
Two   The* Fermentation
of Doughs.
salt, decreased    temperature    and
smaller size of doughs.
I'h'' balance of yeast,   salt   and
'•to    temperature decides the   point   or
period o\  iri'iiii'iiiaHoii,    once    the
characteristic oi the Hour and materials used have been ascertained
by test and study.   '1 he strength oi
tin' Qour is the ultimate deciding
!  tj|,.    factor for long or short, heavy   or
r, i    lighl  fermentation.   The    stronger
the flour the greater the necessity
i of a    lor heavy  or  prolonged  fermenta-
■li'-ii  In
loll.
v»
I Iii I
" '•• be-       The fermentation of doughs is ac-
-" ' ling    complished with what is known as
i  id  of    either the sponge or straight dough
■y hydro-    methods, the method employed be-
ir under-    ing optional, depending much upon
'  un     shop   construction   and    condition
..' oi   the    and to some extent upon the eharac-
ich a con-    teristics of the flour.   By the sponge
nth   and    method only a portion of the total
nisi)    for    ingredients of the bread   are   fermented, for a period of time usually
.-   ,    representing 85 \o 90 per cent of the
..    ,      total    fermentation    period,   after
which the balance of the ingredients
nt' the dough are added    and   the
dough  stage  of fermentation sets.
in which period consumes   usually
, ,    from I11 to 15 ner cenl of the total
^t   c 111 i ■ 11 *!
fermentation time.    When employing the straight dough method, all
ingredients of the bread or dough
are fermented or aged from the beginning to the close of the fermen-
" •'    tation time, the aging being control-
er     led hy punching the doughs at cert-
' -    am periods during the fermenting.
k\s to the results obtained from employing the two methods,  there  is
- of    much difference of opinion.   While
(here are many  who contend that
the sponge method produces a bet-
' e straight dough
tion
tag
■a mm-    nihci
ovi    '*•"
tor bread than tin
process, or vice versa, there are yei
s  who  believe  that   there    is
■ .,. .ieall) no difference in the pro-
luets made from either method,
. Generally  speaking,  should  the
chemist he aware of the quality of
the flour with which he lias to work,
its characteristics, and materials to
he used and their amounts, as well
, ','T ns the conditions of the bakeshops
under question, he can quite readily
tell how much fermentation to use
and the kind of process of aging to
emplo)
And in the end there is but the one
essential   concerning   anv   problem
irieu the    of fermentation confronting the coral chemist, which is, to obtain the
 "• fermentation,   This must be
*■ maximum good is to
some
which in
r
,loU'_rIC
proncr tort"
sai'
i ,,*>'•' r
had he!ore
any flout
-, and th
n.n'ion   W^f S« or textnre of loaf
i    wliii'li is desiwrt.
i  ■ i used 11 Hi
THE BRITISH COLUMBIA RETAILEB
11< > inii.'
THE BREAD OF THE FUTURE,    |ibysieo-cheinieal research upon uol       ,.,!,   raw   materials derived    froi
M
 , mnis will one da\ enable n**- i»» eon
in a recent issue of the Journal of    trol the colloidal slate to uueh an
Industrial  and    Engineering    the
niistry   we   tmd   a   most     interesting
discussion on "Physical Chemistry
as Applied to Poods," by Dr. Car!
Adsberg, one of the directors of the
b'ood heseareh Institute, carried on
ui connection with Stanford I !|1
versity in California.
Dr, Alsberg  busies himself with
the question of what food the people
extent that we can give lo a colloid
essential!) those physico-chemical
properties that we desire. II thi*"
.an be done, and Ihcre in no inherent impossibility m the idea, It ma)
be possible to give to other protein**'
besides gluten the pi)ui' o ctn mi .1
proper! ies ol gluten.
* * When thai time eouu u, leai cued
bread \,« ill be produced from mat *v
hum: iit'ini."-. ha\
loidn    Therefori
OfOgl es-.   Ql\\y     s..
to tin if  probh
will eat in the future, and throws    ials or grains ot icr than wheal
out the hint that the breads of com
in<r generations may be made from
r\ e.   \\ iiat this would mean to the
food suppl)  .md the future of the
Other materials than grains. The ar      race is obv
ius    1 iidccd l»el ori  - • ;
profound  devel
t»|»J|l«*llls
ticle reads in part as follows
"Since agriculture and food ma it is probable that the appl  al 01
nufacture are essential forms of ap- physical chemistr)  to the fo  I
plied biochemistry,    physical    che> dustries, will render   them   vai
mistry has made possible great ad more efficient,
vanees of immediate practical use-
To day tin* milling ami hakiiu
out physical chemistry our present-    n ricentral
of milling ami
day conceptions of   the   equilibria    ing materials and ar iiing to r< 1
that prevail in soils and in the soil     IM that this is one of the mosl
solution would be impossible. portant, it nol the moat traportai
"An increase in our knowledge of    factor in determining ll
the   behavior  of  colloids  ami   Of  <•
mulsions is destined   to   influence
profoundly the world's methods ol
food    production.      For    example.
ducing qualities ol   Fl   irs ai
oeha\ ior of doughs ill ' ■ ! '
' 11 is nol impi"'■■■ ■ 1  ll it
mil! ng laboratoi es ol  llu
-wheat  owes  its  pre-emmance as n    the  potentiometer befnri
bread grain in large measure to the
fact it contains a mixture of proteins
as familial  an wsti
buret.    What is
1K''I\
! , 1
known as gluten, which, when mixed    the md! is
with water, forms a tenacious, »• s-
tie  mass.    Por  this reason   wheal
and. to a less degree, rye alone of   dough and yeast  is
all the grains yields dough. flueneed by phvsien
will
I akerj. m the
sii'/.ir   refiners
oiimllv  in
Because of the physical qualities    liens.    Butter is 1
in
eollo|.|s  n|   , ,ii),.   mn
o      10
of gluten   its toughness, its disten
sildlity, and its coagulability by heat    an important  1 art in mo
it is possible to produce leavened    mat ton, while tin
bread.    These dualities of U'lllf'*!! d<
not depend primarily noon the ai
rangement nf the atoms in the mole
cue but  rather upon the    physical    able
condition  of molecular affgrega
p/int: carbon is '>n>- for the pi
ieal chemist.    Rxsmple*  inighl
mull iplied v astl\   s\eri   ittiaef" n\ ail
It is perhai
*'S    sill
1   *      • , ,
'It is not too much to hope thai    that ui >s! nl the indiisl
" ' I • ■. 11 wi th col
can   ma
as 1 li'-\  ,ijij
he    dixeov erieN
made u» that hraneh ot |>h\Me,-ii .
intHts   wl   'It   in        ■ ■ ■      ■•      ol
ORGANIZATION WINS
1 •   exact \y    > to vol        11    liotu
I ■      • Keoinforts ol
fulness." Bays the author. "With-    chemists are studying the hydrogen
mun
•
D
SHOW  CASES
STORE FRONTS
Office and Store Fixture
Manufacturers
Tor information apply
DIXON & MURRAY
1066 Dunsmutr St. Vancouver, B.C.
Phone Seymour 8765-8766
TICKETH  AND   I A Ml I.s
MADE   ov   IPlCtALItTI
a »■,«•' aliat, m any calling   la ona aqutpped to ;   •
<3 ;■ a   ruulli   pt  n |ii ..    aaUifactorfty  ana  #<- iiit
Thu li whara ■ if 1 mi di ff tn ff lha «*»•«§• j,- •■
Inf ifflca Wt ■..'■•, in itoeh many looa ol e-oiorad <-«r>*.
boarda for Immadiata um a* doi ptratioi « ". our
modarn apodal*.*/ ma hlnary, na pi nl ilekaia in *.•*<•>
colora <>n (root .f llehal and on lha bock numbar ••<-**>
tirku th« »»n:*i r,r .■•-»• ' ■■<■'. it | par for* I fl »!••<
h'Oh why*, -ir wa ran prlnl font llCka!! IBd r» w tvl
ini"   r •! 1  >,'■>  iult,   aarh   ll k*i   •   mh«ra<1   conatoullvaty
*n<l  roc
r Pi
0 v    \v» maka bf ta 1
'., *'0 * ^ 1 ft
Iwo colora lot
Ihf   f>- |
r,
if prlnllnff  on* r
in  *i  *x\l
Haa   and  pul
up  Into
ri
>li*  of  '■    0     Wa   n
aha 11r  '■
<••-.  for   lha
R C. K
I'v
I»v  iha  mil ' na    t
rt  lha   K01
".   '.a noouvat
Vfrr'roi
t
-  (ha Q ■■ > 1 nmam   a
• •    ia    *, |
t«i,  alao up
In   ih»
om   and  nil  k'na*
f thaatra
Uefcata     m»?
w* nit
la
of *n-\\ra in you
NICHOLSON, LTD.
Phfnt   8»yv'<*w   SSI
?no? fiMi AVINUI wert VANCOUVIR. ■   C. Till'
W ■ 1 -
BRITISH COLUMBIA RETAILER
"     '     "    '';-'•■'•" Weatern  Canada   Baker.
107
•a* ^a*   ►>'\- X...   FT. ***
Seasonable Tested Recipes
HONEY NUTS
For inula
"
I   v   ■
\
I
y\<\' d
, i
\
ST
.'.
1
Inn**:
I'll
aid "f .'.
R na
.
...
nnd $" I*;
u I'      (I
■Hi     ll
1       mot h*
PLUM PUDD NG
Hi aw ii migat
I |     rn|lilli«i       ' N
ll.-.-f   s,|'*t.    I
1 ,">>, 2 M?s
Milk. 1 qt
Butter, I lb
Klour. •• ll,s
Baking powder, 2 o.***
MniiisseH   light . 1 n\
Maee,   :s ,   01
I   > IIlilt UK '11     1 '  I
i lo\ es, l    o-s
ni.
' 'innamon, 4 ozs.
(  lo\ es,  4   OZS.
Egg yolks, 1 iit.
Allise seed, li  o/s.
Ammonia, 2 ozs.
Bicarbonate of soda.
•' oz.
lour, 26 Ihs.
Method.
Method.
witter
r n u • ■ - - s
..   Atl
tl the milk
•    ' 1  |?
1 ] ; M | t j ssi ■ < _
• 1 1 ■        "**■ l
dees, flour
:      ,i!     1
mix to a
fi til with
n i nds to
p  ll
Bring I a boil the honey, molas,
-es, sugar and water. Strain into a
how! i n I allow to cool. Now add
the shortening, egg yolks, spices,
seeds and raising agents, whieh have
been dissolved in a little water, and
 „          stir the mass thoroughly.   Add the
S  ".   add  the    juice    flour and mix into a smooth dough,
o & and incorpor-    Let  this dough stand over   night,
s now read} to   when it will be ready for the bench.
s (jreased with but-
.. i| flour. AiTt the
m * ,nl ,Ulstef SWISS HONEY CAKES.
ii • ol  mixture is
,  .-,. *'n . '••   ;■ ,'  '■!! to
.■•   placed in :i       These cakes are baked in sheets,
then cut into oblong shapes and put
itg   sin T!    not    1"'   Up *„ packages.
q\ . •  ni dry heat, bul
steamers
.   ■ • v*   :■■;•    *.n
l,f R,   • . > mi) he placed m
., ,..      ; S|,.-.::' steamer ts
.  .        .  steamed   until
; •   r i iffl ont.
MARCIPAN
Formula,
vv
w nter
Method
,,   . , nts  in ;1
liow
, ,■" workable
pasti
■ I'll I
r-
lasu*
Formula.
Honey. 12 lbs.
Sugar i brown:. 4T lbs.
Egg yolk, '-j pt.
Water, ',• pt.
Citron. 2 lbs.
Crushed almonds, 2 Ihs.
I.eiiioii peel, l/» lb.
Orange peel, c, lb.
Cloves, 2 ozs.
Nutmeg, 2 ozs.
Flour. 12 ihs.
Ammonia, 1 oz.
Bicarbonate of soda. LVj ozs.
Method.
Bring the honey to a boil   and
.train into a bowl.   When cool add
he   8Ugar,    s,.iees.   crushed mite,
„, nppis pggs water and rais-
HONEY CAKE
,,   t Method
Formula.
add the tlour and mix into a smootn
dough, Scale into 4C> lb. pieces.
Roll out in sheets and place on
slightly  greased  and  dusted  pans,
1  -.....,   When
edium cool oven When
s   Ih S,
Ibuf	
\\ own *mgai
Mollis
Watei
S I       '  '
' nt!
.  fi lbs.
' Hi-
BaKe hi ;i no........
cakes are baked, ice with  fondant
icing,    After  icing lias dried,  cut
■'lilnne'   nieces   about  2'jx4   ill*
into oblong
dies.   Tie ui
, into packages. 108
THE BRITISH COLUMBIA RETAILER
IU 'ember
WILSON BROTHERS
Established 1890
Our Motto is •SERVICE"
We cannot offer to sell you goods cheaper than any other firm i.s in a pos.tton to do, but we CAN
give actual facta to prove that it is
ECONOMY
to deal with us
SSfMS WILSON BROTHERS. VICTORIA. B.C.
Wholesale  Grocers
SHAMROCK BRAND
SB-RSilE.^ Stands for the Highest Grade Butter
It is our endeavour to maintain the Higbesl Standard, and you ran safely RECOMMEND thia brand to your customers.
Reliability goes with SHAMROCK BRAND
P. Burns & Company, Limited
VANCOUVER
CALGARY
EDMONTON
» »>%
EFFICIENCY Brand Heavy Rubber Footwear
Brown and White.
HIP, STORM KING
and KNEE BOOTS
THREE, FOUR and SIX
EYELET LUMBERMEN'S
WE ALSO CARRY A LARGE STOCK OF    MALTESE CROSS" BRAND BOOTS   LUMBERMEN'S
AND LIGHT RUBBERS.
Send Your RuhIi Orders to Un.
Gutta  Percha &  Rubber,  Ltd.
526 BEATTY BTREET, VANCOUVER.
564 YATES STREET. VICTORIA.
■MaJMMkrJ I
-a
541 i/7 Ladies Pat. Lea. I
Strap, Wht. Elk. lop vamp and
fox collars, S. S. Spoil """Vo. /
last.
Price $5.50
less 5 foi 24 pts. Lois of
not more than 2 widths. t\o
order jor Less than 6 pi's.)
nFO*A*3LATERl>ltea OUR NEW HOME
♦ •»-«-•-«"•-•
•■»--•-♦-♦
Wlitham   Wjtchea
Weitc'o*   Aljrma
Di4mo'*d«   too*©   J"d   Mounted
I ngraham Will .1 n d Mant li C10 c **«
Contmunlt*!  Plata
Fui!   L •* e  of   Uel".e'   CUM   J tWI ■ •
Wt   in   I h e   1.1 r j * a I  dt atari
gtrtiilni  Nugget Jt*f *->  >» C-j-JdJi
a*.  INVITATION
Outa de Mirchanli Art cord »   r
Invlttd to viiH our thowroomi a^d
inspect   ou*   aloe!*    arhin .a*-
< )uvar,
Western Wholesale Jewelers
301 CORDOVA SI*. WEST
Sev. 2765
VANCOUVER. B.C
L
/
u
To build up a successful Sausage Business it is necessary
you handle popular brands and product that will mean repeat
business   Our "Brookfield" brand Pure Pork Sausage is bound
to give satisfaction to your trade and can be handled by all deal
ers at a reasonable profit.   "Brookfield" Brand represents 100
pure pork, packed in one pound cartons    Place a trial order
Results will surprise you.
Swift Canadian Company, Limited
Vancouver       New Westminster       Victoria        Nelson        Calgary        Edmonton

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