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The British Columbia Retailer Mar 31, 1923

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Array 1	
Th£ British Columbia
Apple     Blossom    Time.
Fifteenth ljeai
Spring Number
Uol. XV, Ho  7
Uancouver, 5.C. 2
.   i
"Standard" Paper Bags—3 grades
We Manufacture and sell
the following:   Standard'
Paper Bags
Lachute & St. Jerome,
Paper Mills:
Manufacturers  since   1870
Actually Stronger, Tougher
More Pliable, Moit Economical
Most Satisfactory
It Pays to Use the Best   They Cost No More
Manufacturers of
for   Wholesalers and Retailers.
Phone: Scvmonr 781
in British
Columbia and
Guaranteed  bv
H T|
VANCOUVER, B.C. \'.*'2d
"The End of a Perfect Day"
■JMadc from finest flavoured cane sugar, a special grade of which is imported for the
flPut uj) in all sizes of packages to suit your customers' requirements.
fin packages designed to beautify your store.
2 lb. tins. 24 to a nvse.
5-lb. tins, 12 to a case.
10-lb. tins, 6 to a case.
20-lb. tins, S to a case.
Perfect Seal jars, 12 to a case.
The British GolumbiaSugar Refining Go. Ltd.
Crown Broom Works
Duchess. Mother Goe^e. JanitOi
Special, Peerless. Princess, Pro**
ince. Lndies' Carpet, Perfect or
Favorite,   Ceiling    Broom.    .'• ire
house     Brooms.    Whisks    of     *
Kinds,   Glass   and    Globe    •'•
304 Front Street East
Phcne:  Fairmont  1148
Smith, Davidson & Wright, Ltd.
MANUFACTURER!  01   bCHi Oi.   &W****';   I ****■
I!. C Toil-; pa
a a y
8pec Fy made      B C   •■■   -• . ... -
'he     ■■ •,      |    |,    .. r      t,
Following are the Brtodi
PI RIQfl   IN   |   . ■
31; oz.   'Cabin"
"Peter Pen"
No. 1 Duplex Manila Tissue.
8 oz.   •"Texada"
11 oz. •*Kitsil;u.o"
TWO PrOCtll Cfrpr Tissue
o 07.     Cap i til
«'"-:   Qltfoiirry
"' 01     Cav.ilirr
8 I r.      Norfolk '
tt i; U'Pi.Vf* i'\|.- ;•
13C WATER  STREET a ' ,! M
Seymour   *gi ,
r 188UI 8
V A.NCOUVI n   Ii C i m
Published Monthly.
A MONTHLY JOURNAL published m the interest of Retail Merchandising snd the Development o! Commerce in Western Canada.
BUBS* RJPTION KATK   Two hollars I'er Year, parable In advance.
Advertising Ratea on Application
Editor; J. S  MORRISON        Publishers: Progress Publishing Co., Ltd.
Cable Address: "SHIPPING.
Telephone, Beymour 3S61
Enteral .1! ic-wi •>,« *•• <<n<: • ln,8fl matter,
All Codes Used.
Secretaries,   Representing  the   following
Branches R. M. A.
Abbotsford J. F. We'r
Agassiz W. A. Jones
Armstrong C. H. Smith
Chilliwaek A. Knox
Cloverdale W. Hassard
Courtenay  K. B. Dalby.
Cumberland J. Sutherland
Cranbrook H. Hinton.
Duncan R. A. Thorpe
Esquimalt H. D. Pickard.
Grand Forks S. T. Hull
Hammond & Haney. .A. J. Scott.
Kamloops C. H. Bickford
Kelowna A. S. Wade
Ladner C. F. Chamberlayne
Ladysmith J. Macormick
Lytton E. B. Richardson
Merritt J. Speadie.
Mission F. C. Lightbody
Nanaimo G. Rawlinson.
Nelson    E. F. Gigat.
New Westminster     D. Stuart
North Vancouver A. E. Lamothe
Penticton J. L. Johnstone
Prince George  C. C. Reid,
Princeton A. Sarenson
Revelstoke J. P. Hume
Trail T. A. Robley
Vancouver W. F. Ing
Vernon D.  Fernie
Victoria W. Leal
White Rock  E. H. Hardv
VOL   .Wll   \
"   i
MARCH.   1923.
Vancouver,  B.C.
r   ■> : • om \)o tuorr ami wore <"> i
nil   lhal  lhe  unncccKaar^   overlap
n poutiln and ihe ' nit* d States is
proving  a   net*iou* handicap   lo  ll e
'■■... |]   ...'   VVOllld oillcrWUM    i I N .
; • • ■ *   on) il ion of ihe vari
lines of endeavour under one
ul,  or  central  body
Tl ■  \\\'ail Merchants' A«M>ciation
nf Canada  haa  admittedly  proved
* th< i • t|uir< hhi.'s of merchants,
iln r   protection  nnd  ad\ancemenl.
-  poa&ihti   under association  guid
mi ■,   In cause   the     Ass"' ial ion    is
-'i >ng enough to voice their require
Hunts in pa His men tar) debate
I li'* irade wcl \*o\ idea  is becom
i ■ more popular, I oi il in reali * il
thoughtful retailers thai to
create ji IkmU made up of merchants
in ever) liui< of ioimih-.s dealing with
i| icalions of iniereal to .ill Irades,
Uu* various organisation* mual be
merged into one might) bod) ol re
tail merchants throughoui tl"'
length and breadth of lhe countr)
l.\'i\ elothier over) shocman, and
members of evor) other section ol
iniilc in \bv Dominion musl be in
do ed '<' affiliate w ith one central
body, ii the goal of success is to 1"*
n iched.
There are o\ idences of such a
movemeni and it is safe to predict
' .' within ii ven slmrt time single
Hssociations will sec the wisdom ol
fifTiliat ion with one common head
for tht' protection of the retail fra-
lernit) as a w hole.
The N'ational Shoe Retailers Association of Canada passed ;i resolution iit their reeenl Montreal convention approving amalgamation
with the KM A. claiming thai the
work of the N\S R A. "seems to be
m ;t more or less degree a duplication of the work of the Retail Merchants Association, where a shoe
section has alread) been formed.
Authority was given al this con-
\ en tion io the executive of the N.S.
l; \. t«» pro d al once with steps
whieh w ill had t" an amalgamation
with th.* Retail Merchants Association of Canada.
Proviug that ihe work of the R.
M \. has made quite an impression
with our Southern neighbours, we
quote from an editorial whieh ap-
!„..,,,,,I in the Retail Ledger of Phi-
Imlclphia, under dale. l*Yh. 2nd,
dealing with the formation of a National Association.
■•The organ tea tion of a National
Retail  Merchants  Association func
tioning along lines of the body
which has been doing such excellent
work in Canada, is destined to be
the biggest single development in
the American Retail world during
the next decade Through it. and
through it alone can the three million persons who are directly and
vitally interested in retail business
secure proper protection against a
menace of radical legislation. The
National Retail Merchants Association is on the horizon, and all that
is required to develop the plan to
the point of actual accomplishment
is the backing of the individual
mer hant. 1'ntil it secures this
however, it will remain vague and
uebulous, and the American retailer will continue to be the football
Of politics."
Mr. Lew Halm, managing director
of the American Retail Dry Goods
Association made the above assertion in an address which he delivered to the Dry Goods Convention in
New York. It is ;> somewhat unusual, though nevertheless pleasant
experience to read that American
merchants are bent upon taking a
lead from the modus operandi of a
Canadian institution. We have ever
been willing to absorb the better
commercial impressions from the
United States, ami reciprocity of this
nature will tend to build still firmer
the good will thai for over one hundred years has cemented tWO peoples in a harmonious peace. ,
Rulings of the Department of
Customs and Excise on the
Stamp Tax on Receipts
Compiled by Thc RetaJJ Merchants Association of Cin.ui.i   lot
Dominion Executive Council and Dominion Board
Further rulings have been iss. I
l,v the Department of I ustoms and
Excise in connection w itll the Stamp
Tax "ii Receipts which came into
operation on January  1--'- 1''- ■
The rulings sel oul below an
dired  interest  to retail  merchants
particularly those who operate easl
registers, and use counter sales s ips
to record their daily business trai s
Counter Sales Slips nnd Cash Register Tickets.
The Department rulings stati 11 it
"('ounter sales slips and cash iegist
er tickets arc not taxable, pro\ id*' i
no  words  implying or stating  i
knowledgmenl of the receipt or ll •
payment of mone\ appear thereon.'
This practically means lhal thorn
ands of counter sales slips and easl
register checks at present in use are
of no value.
In order to secure a definiti
derstanding as to whal their rulings
really mean, we submitted speeimei
counter sales slips and cash registei
tickets to the Departmenl and  vvc
are  setting  oul   herewith   illustra
tions of   ime of those counter sales
slips and cash register tickets w bid
the Department say are taxable and
those which are not taxabh
Samples of Counter  Sales  Slips
which are Taxable:
! i'
11 oo words appear
■ ■
hi   IH!
* ol Sale
Scud  to
15 0' I
ClerK No.
$15 00
l n im
i   .", mi
Sold by
Ain't. Re<
'd f 15.00
$10.00    !
'*''ll!i  I    KI,,,  .      . __
'"' s   S|i(,,   '•■
principal^   i,,   ■;,.
be   niM-rt,-,
:iU>   llioi,, \
;is illustrated
Sample of      r
"   '  Ollllti
111     I   I1h|]
reci'iv ...I
'an ii,.
are us. ,|
"'**•  mav
• id. d
H In,
I      X*tt
" r'°»fain« a C'hkI   i*
»" N    Mm,
I*   I Ml
.   to
* *
' 1
* 11
RaoortU oi &.Cr
PiM Books
Ktprr« wd ftttt] co d i
• i       ... i  -
I    !
Cash EUffettf IT-..-1 ■.
■    ■  •
Hruu KarcbaoU n&jr io| p \
may if ihsrf M (iPSJrr
i itjM *
■ • .
If Iff ij
*°**t* Stamp* or Revenue Star
' Ol    !'.:       1(1
*■'   ii" '•' '   Mrn hnnii  and   ■'
m>   "■ nd   written   l««tf* ts oi
'" i-wowit, and tin     ...■•• 102
j|j|t'li ,i st a in j.. rV'-'pt to pay poatage.
Wis is also, in our opinion, a ruling
'|jj*r tio I n par' nont w inch is an CV-
iiii'ti o|* t !..• uit.-iit i-l' the Ae*.
Hp f ii" envelope is need, a printed
,|oi-iu I'-tt' i' ti-'-eipt is not taxable
hut is '!<•.tt'd as ,i post card and
-'.file oeU s'.iinp necessary is io pay
:|h«* p'-st.tir.
The Two Forms of Cheques
|lu\oieis     and     luollthn      aeoilllt-
\i\ statements or  vouchers which
dUff x< '■' o, '•■! and in w hieh are al
■jfpri.ed ehecjues hy i ms or fasteners
*.*fcf»   taxable.     Bank  cheques Upon
H}n<'b provision is mad-' to have a
■■glit'- iro-iii of thc aeeounl w ritten or
%p d thereon, and whieh is meant
for .-. * • eeipl   are nol taxable as re
'(jfii'ts .! ihe ebe<juc bears stamps
I In our former Bulletin we. called
If   nUon   to   tl"'    t
.tjo:    ....I,-..  -   ..'..,-s        '
■on   li   in the Acl
W' \ re
nre  of a   reeeipl   w h
inder noy   other m
\ '
i '    ■     ■-,-■-'     • ,.* -T
bat *\o*-s it mean'
to mg   eXetnp
w u as exemp
ni in the nat
r taxal i
ti  •.   ol   'ins
live drafting,
upon millions of dollars, in our opin- ered by our legislators before it be-
ion,   if  Parliament   was abolished, came law.
and all legislative matters were plac- w„i    04 4       4  «* «  .   A.   -
-d ,.i„I,..- ii, . ,i;,. , .i,.      i False Statements Made by the Press
1'i unaei ine direction and prepara-        , *
""ii o! Government clerks and offi-       False statements appeared in some
eials. publications regarding  the number
Splendid Results. (,t' telegrams that were received by
Over three  thousand, two bun- ^e Premier, evidently to attempt to
dred    and    fifty   cities   and   towns discredit  a perfectly legitimate, al-
ihroughoul     Canada,     m     which though novel and impressive method
branches   oi   our   association   are of calling the attention of the Gov-
formed, senl telegrams to the Prime ernment, as well as the public, to the
Minister   at     Ottawa,     protesting manner of the Government, as well
against this cumbersome and annoy- as  the   public,   to  the   manner  in
ing piece of legislation, all of which which this annoying legislation was
could have been avoided if this leg- received by those who were called
islation  had been  properly consid- upon to put it into operation.
Special Easter Window Displays
Pay Handsome Dividends
Can be Altered
M nil\ eountei wile* ulipn are made
itb a sp.i..   printed  ?hereon  with
Bio     u ords       A niniji.'    | **■ I'd it
HI'*-'    Wolds   appeal"   oil   ill'-   Hit les   Slips
Ri -       .ui be ni.'trked ojf Willi ink or
■fl'.i'il and Ho- colli)!' r sabs slips can
■ li' ii lie ns. d
, A Great Waste of Money and Labour
I •    baa    coal    n tail    merehanl s
■ bri'-:"i <>ii*   » .m.sd.i  tlio .- '.:<d-  upon
■thousands     !   di'ibtrs  b\   piirclnisiuir
■and i .'.■.:! o i uiin'i •  s,t . s slips print
Bed. and bi  ittatalliug I heir   &sh s>s
■I'-tiis, a large pari of whieh, under
plus legislation, wtil havv io In ahol
lied, just beeattai   lhe I*o\ ernmenl
did ion consider i* neeeasari  lo so
cure from  iln   ■•'ad trade, proper
information as to jus*  whal  euccl
ibis   nnoying   piece   of   legislation
would   have   upon   Ihe   retail mer
■ '■  nils of ('anada.
Millions upon Millions Could be
It you will compare some ol the
rulings thai have been made bj the
Department of Customs and Bxeise
\\ ith the Act itself. \ on w ill notice
thai ihey are equivalent lo amend
ing Ihe Act, a policy thai we con*
sider to be absoluteh wrong under
a supposed democratic Government.
It is this system of amending legts
lation thai we are determined to
stop, if possible, and if ii cannot be
stopped, ' anada CQllld B8Ve millions
l;> Ernesl
Spe 'ial   to  j he
Whal ) "U gel oul of Master in ihe
way of increased husmess is dependent upon what you pul into it. N"
business man ever increased bis
turnover without a fair expenditure
Of   Utile,   labor   and   e\pe||se.
The Master trade problem narrows
.'io\\ n   to   this:   To  make   money  you
musl spend money. There is a lot
of money floating .'round at Easter
lime, for one thing people begin
lo realize thai Spring is here and
'ie\ want to brighten up their
homes, wear new clothes and have
a change of diet These tendencies
are reflected in Ihe cash register of
. \ i r\ retailer
Then there is Master itself.   The
kiddles have to be  remembered   with
candies, toys and novelties, while
ihe Easter gift habit is spreading to
such an extent thai retailers in all
trades can ''ash in on this.
Hut a ver\ large bul folks are
nol going lo make r stampede to
vour store if you do nol present seasonable window appeals and indulge
ni iimeh newspaper advertisements.
If, sa\, **, ou spend $25 on ;i special
Easter w indow display and il brings
$250.00 worth of business, the '*'»-
pense w ill be decidedly worth while.
As \oii prefer facts, rather than
theories, I am giving some examples
of attractive window displays thai
w ere aranged lasi Easter.
Humpty Dumpty's Message.
\ Montreal Store attracted attention to their Master display by a
novel sign. This egg shaped Bign,
stationed al the center, was compos*
A. Dench.
Ib c. Retailer.)
ed of a mixture of salt. Hour and
water. Tin* ingredients were rolled
egg-shaped while still damp and
then allowed to harden. "Easter is
Coming. Step in and See what We
Have to Offer" were the words
painted in yellow script on the purple colored egg-shaped sign. Hands
and feet were cut out of cardboard
and attached to the egg-shaped sign
in appropriate places, along with a
lop hat and a cane, while the features of a man were painted in. It
was as if Humpty Dumpty had suddenly come to life again. Along the
background was an archway effect,
contructed with green crepe paper
covered wire, over which were artificial Master lily decorations. A
timely array of Master offerings
were to be found on the Moor space
al  the sides.
The Sign of the Cross
The Master spirit predominated in
a window displayed by a St. John,
V Ib. merchant. Tale yellow crepe
paper enveloped the background and
the sides. At the center of the background was a large word "Master".
Narrow strips of purple crepe paper
radiated in all directions from the
Master cross. At each rear side the
floor was occupied by a purple crepe
paper covered mound, over whieh a
glass shelf was placed. A real
Master lily in a pot occupied the
middle of each glass shelf and was
surrounded by several appropriate
Easter gifts. More Masfer gifts were
neatly placed about the yellow crepe
paper covered floor.
Vi Ti
Stage Setting* Inside an Egg.
The   mosl   striking   featuri   ol
Winnipeg w indow displayed w as
stage setting effect.    Pliis was no
the conventional h pe of stage set
ting. hut was one cut oul ol tin v I
of a  large   cardboard   haste 1    • -'..
about  iliiri,\   inches long, mid dye*
a  deep  purple.    A   pink  silk   dro|
formed the stage baekgro ind   usi I
ille   "egg,       \\ lllle   all   OpClll ll     >0X   0
the finesl cl ocolates w .1- pin ■- I   *
the middle of this "stag*       A un s
any other high-grade arti      for Mas
ter could he display ed in tin   san
effective manner.   A ueal litl le sirji
beside  the box  "l   chocolates  ga1
the price.    Excelsior was • 11 ;
as 1 he floor covering for * In 1 email
der  of  the  w indow,    W *     V. 1 »i
1 ggs  and  chicks  distril  ited   .2
'ihe sane.
The Egg That Hatched A Rabbit
Another unusual  Raster egg
j lay stunt was the \\ ork of .1 ■ 1
Lai'y store.   The eentral feal in
■ 1  yellow  and  orangi   paint* d  egg
T "lit a  foot in he irht, and res' 11
Bargain Hatching Time
The Bittar Ohai
How to Prepare for Income Tax
By A. M. Burroughs, Business Method Specialist, Burrou ,   Aud
Machine Company, Detroit, Michigan
I  .
he   ',. 1
On ihe morning of April
dotn. 192:1, Mr. Average .Merehanl.  who  carries  on   the
lations   husiness   in   even | Arnlu
city and hamlet  from \ an     /
eouver to Halifax, from the    j
Arctic  Oircle  to   Winnipeg
will glance at Ins desk calen
ar and murmur.
"The   ,|a,\    of   reekoning
IniS   e o 111 e.
Some will say  it with sal
isfaelion  and   relief.    They
are    ;he    Fortunate    om h,
Thousands    of    others    who    v     v\i    -X * 53 "*      "^
lave bu their "book work"    »-_--— A>-^*^V-^jU'      O'
"T    ■" ■ "*
/  ,
,|1'' up during the months 0f   ^
,!l" will Pave their Govern-   \ • \
ueni ami its income tax col        ■ ■'"*•'
actors with fear and misgiv
Hefore going Further lei  n   i*
this outstanding Fact: Y°2T l?cotne t-U retur
Every sale, every purchase, everv    «      ' '," '"/' '    '    	
receipt and expenditure of mone? ^^ 'I* 	
must be represented in some way hi    ino'"    K "" ,l"""" '«■
an   |(|,»H|
' ini   \\
''","   and   I..,
I I      I i
1 ell
Ills   •
■    I   II •i" :
"'n"ral i"'1-"'' !s •' ^""Ping of        lu the method we are now discus- Thus   we   have   the   three  mam
'     Iheae aci duntH     In il are eon     sing the merchant or his bookkeeper steps  in  preparing  easily  and  ac-
ained all a< 'ount* with all things    cut era on these general ledger sheets ,',iril,,'l.v an income tax return:
i'i   "'duo which  the business owns,    th..  items which  have  been  posted l Enter*n8 and distributing each
»'i»h ail debis fo, whieh .1 is liable,    on the dail)  distribution she,.,     it fu' Ti'". ^ h^if- ♦ °D th1
.                        .                                     •                                '    ' daily distribution sheel all items ol
•i*-1* ami all expense    is a simple matter to place each item    original entry sales slips, invoices,
on  its proper sheet because it  has goods returned, money received and
■'-" ' i« divided into    already 1 n classified on the dis- other me'morada.
'   ''*    •-*'"'   I-'*1      Iribution sheet. 2. Transferring these items to the
•'•                             \ running total ia maintained for proper general ledger accounts and
1     '    i-i imerab     each sheet, or account, in the gen- keeping them fcotaled to ,lf""*
il   in »tifl   eni  to    e,-al ledger so that whenever n fin- . 3* Copying these totals on the pro-
i   1                      I                                               . , tit  ami loss statement.
*' ■ '   ia \y     .i' :ai   statement   is  desired  either
,     ,     .,                                         „ All that remains is a small detail
tor toe income tax return or for your .■..,!,•       .i         .-.      i
copying totals Irom the profil and
'   ' '  '■"• ,n!;iU vvii,l|! are needed |llvs statement on the income tax re-
hat i    ounl       an in  copied "IT qniekly. turn itself,
|t    III'  U!s
The gem ral
■ . || p s   of
A Drive to End Drives
\\y   Milton Tabor
I 'pei.,i   Kansas,    Merchants Association.
.'        itarving strangers    Nexl sveek will various charitable organizations in
ng  .mother  drive  and    another the city the feasibilit)  oi a general
i*atneat ..nd bcribboned young worn- charity budget, a budget thai could
in and the week after that another he formulated, say once a year and
ni        ' vi   and so on indefinitely. so constituted as to provide for the
In  Topeka,  in  1920,  the drivers needs of all*the charities in one mo-
!   *     ra sed, in their man)  drives, a to- ney-raising  campaign.    The  chari-
'.i  ot something more than $500,000. table organizations heard the propo
01  this total the city's retail mer- sal hul declined to ratify it; and the
it i-      '.!*■.,   whose   business  enterprises merchants'  committee  reported   to
onstitute  onl)   about   one-third  oi >he association:   'We  eouldn'l   gel
the business bulk of Topeka, eontri 'I1''"1 '" agree,
ited approximate!) 75 per cent. In       "Very well." tin* merchants said
ami     a vera!  of  lhe  statewide  drives  of "Now  wed!  stage a  little drive ot
l'rJ". Top.ka.  with  a  population  of our   own    a   drive   atrainst   drives.
utih  50,000, caried 25   to   65   per        Kirst.   the  association    gathered
01        ut oi ihe quota of the whole state, some figures. Each of the 150 mem
*   one state campaign in partieu hers '>' lhe merchants' organization
nts     *,,. T„i„»Kfl was asked lo contribute uas asked '" report how much mo
10,000   Wichita,  whieh   is  bigger
ne)   he had  given to charity  in  a
nan Topeka by some 30.000 inhabi- year,   With these figures as a basis,
lanls, was asked to give but i|tf0,000- the association computed  what ag-
,,..,1   Kansas  ( ity,  the  slate   metro gregate its members ought  to have
polis. with some 475,000 inhabitants, given if every business man in the
wan asked to dig up onl) $30,000. ''•<>    manufacturer, wholesaler and
How eome these queer variations retailer   had  given  his  full  share,
in lhe-quotas!" Colonel Charles 1, Thus the association established for
Mitchell, Topeka business man and itself an organizational quota, and
.,  member of the "Donation  Com- ,llls lfuota,  incidentally,  was lower
„,„,,.,," ,,,■  ,-„.  Topeka   Merchants lhan what ihe merchants had bee,,
Vaaociatiou, asked    the    campaign '-lvm'-r  hy  something  like 60    per
Next   the  association  distributed
lieeanse." the manager explain     its organizational quota among its
,: .    m worn    e,i.  ingenuously, "it's so   easy   io    members,  prorating  the  individual
means lhal an earnesi young wont     raise mone)  in Topeka." quotas to its members in accordance
an   we.ir.ii- H determined look and        It   was al  about   thai   tune  that    with  their association dues,  which
.   !,. vi r
. \ i r   ' i • ■
he  ov' r
U'lVi       I In    w ord   has
> dial inel   meanings, two w id»d)
■  rinii   I'onnol al ions,    I oi     the
ires up a picture of mass meetings    manager  "Why do you load Tope
. I   urator\   and   inspired  eu'husi     ka so heavily
asm   and   uplifting   pep
or tin1
s>ik ribbon bad'.;'    aboul a    >*
.ot    the directors of the Topeka  Mer-    in turn, are prorated according to
"h"'.   will   pome   into  i he   st ore   am
luand    Sd.'i    to    help   blllld
■ use ,,r Found an orpbauag
atiis   Association   determined   to     llieir respective volumes ot husiness.
demand $15 to help build a club     aet.   Kirst, Hie association delegate*       Then the association publicly an-
t, ,,,- Feed    ed a committee lo discuss with tho    nouncerl a new plan of dealing with 17b
the   charities.     The   announcement.
in effect, was this:
«*When a charitable organization
undertakes to raise money by public
solicitation, let its officers or can
paign managers come    before   tl
-Donation Committee' of the Mer
chants Association  and  explain  for
what  purpose the money  is to
used.   We shall reserve the right to
investigate, auditing records il ne
cessary, to determine whether  .1 ■
cause'is worthy.    If the committee
approves the project the association
will underwrite a certain -hare ol
the total amount and  prorate thai
share  to  our individual  members.
Then each member will know exaei
ly what he is to give."
There arose, of course, some pro
test. Some organizations balked al
what they called "censorship ol
their enterprises and undertakings.
But the Merchants Association
stuck to its plan.
The first organization to ask for
approval by the " Donation I 'ommil
tee" was the Salvation  Arm)    Tin
Army needed $10,000 for a year -
work.   The association's "Donation
Committee" investigated, approved
the campaign, assumed for iii" asso
eiation one-half the $10,000, and a«
signed the $5,000 quota in   individual quotas to its members    Ea *!
merchant   paid   his   share     ,,d   no
more;    each   enjoyed   a   new found
protection from the varii ts forms
of coercion  and  each   fell   ih it   he
was doing his bit in full.
Next came another organization,
this one seeking to raise $15,000 Tl
merchants' committee investigi * d,
failed to see why so much im ue)
was needed and scaled down the
association's share to $4,000.
Again protest arose; hut again
the association held firm. Again thc
■'individual members donated their
individual quotas.
So the months passed, each
month, virtually, bringing some
new campaign to be passed upon b\
the association committee, to
vestigated and approved or rejected
The committeemen, meanwhile, Ul.n
acquiring unpopularity.
"It's a wonderful idea," they ad
mitted, "and it's working out, grad
ually but surely. Bul here's" the
point: We members of the 'Donation
Committee' don't like beipg made
the goats."
The association modified  its  me
thod.  The "Donation Committee,"
it was decided, was to continue its
existence and its activities; bill  its
membership was to be changed and
the names oi
kepi seen ' '
So (he eon
tiling lik, $100.1
ntone) ■. - * ..:
numbi r ol a ti
most of th< m an
•1 ii.
1 tihI,   in
». ii 1 lie
l M
liai   s a 11
\ '■ |l|       nay,
:'..'■''.:   I
inn    - •. •  •
Imdgi • || ,.• ■
nn ing of 1
v id e f 01 b a ri I
share of ihe
Merel   nts   Asso* ..
nroi)n«u»«j   tt-itl
ber.   ! I ' ,!     .:'
year, ma • ■■ 1
certa 11 ) • ■
sirihttte    tha
throughoul  lhe year     1
month,  uhen he wt I
for his telephone bill bi
trie lighl  bi
cheek.  111 so
IC      u   ,
o.  tor
in     ctiar I
continue  t<
1 near divini
'"   "I '  Ihe ill fn,
• ■■ ■
whet    l
in   returning   •!• n   •.
'■ r  w i
•        to their 1 tnj   ial
I f 1
•  . *jtu
n 11
• ' .
• i
11,11 expressed with    11     I	
, *-»n   'be   working    *w< if
1,1 "' Ute increase!
*taraP 'ax on drafts    ,\|,,;
made some tii
ing aroused in
1 it11     . . .
war)  to lei   ihi
Bl' ■'   • xploit      I nder
''heel   *■ ai ih 1.; • ; ftfiji
description of the person wli
amount »,f the
1011   was      u ) 1
'*   retail   trad,   I,.
:::;*,; M r:
.    '   ""■   "'0|<*H1«  Of   „, h„t"
 '    ""^     h«,l    ,„,„„", 	
1 ne ul \   council
• hi    id*. ••!•*iftemeutu  are  * ri
1  redm ing ihe  numbi r of
'   ashed o\   [/otig li. acli
Mtl    <n   p. ,    1 ,.,,(   In   ,,,,,.   ne
'"•   ••*'<■ paid for out of llu
!»,l»*nmcni 1 it] pi ■ pi tation for
rr ',|'** •'' 1 raiion, ihe campaign
mg been appro> ed In the tnn\ or
>.   ...,. i''T;
The Present World Cotton Situation
[The average world production of cotton in 1921-22 and 1922-23 is approximately 16,000,000 bales, while
the average world consumption continues at a rate above 20,000,000 bales. World stocks, therefore, will
have   decreased 8,000,000 bales from August 1, 1921, to next July 31, if consumption does not unexpectedly
fall off during the next six months.]
On Jul) II 1922, the world Block of American cot-
ion was 'i I'..':;.iNmi i,,'.s and world stocks of all kinds
of cotton including American were 9,536,000 bales.
Adding lliiM Reason'*' produ lion of 9,964,000 bales of
American cotton and 17,664,000 bales of ail kinds, we
gel a total snpph for lhe neason 192*2 23 of 15,087,000
nabs of An.' til and 27,200,000 of all kinds. This
s 'o ss b) a'". .* ' . H. r bales ot American and the
name amount ol all kinds ol otton than the supply
for 1921 22    Kroro 'his total supply subtract ihe es-
■ imati i ■ oi n un| I   n for tin   . ear 1922 2 I of 12,312,000
ile* ol   \tsti *   ai  ind 20,579,000 of all kinds of col
■ in and lln   indicated earn over on nexi August 1.
•.' I   in onl)   iwo and  ihree-fourtha million bales of
Vmeri an and nix m d om half million ..f ail kinds,
fhat is, the ato*   •   I  American cotton will have dimin
■ • ■ ovi i  nix ai I one ball  million hales and storks
■ ill kinds ovei ^.tHKI.oiK) balea within onl) two years,
and will have rea In I ai  ahnormalh low level.
Consumption Greater than Production in 1921 22 and
i aon O'l
iwing In   e si    ' n 11 i   w orld'« suppl) and
rmtimateil tl •*' bill ou ol   ^mei can and all kinds ol
.,•■ nelud * •_'   Ameriean     * r lhe years   -tided
d . \  II   192 ' ■•• I 192 I
\\'o\ d .  Mtppls   ami distribution of cotton,   1921*22,
if ill   e«tim»ti - fnr IT':' 2 I
!  i IJl
VttJtU      '    193
on (comtni • i
\mt'notn    Ml kinds
'i 151,000       11,752,000
192'    7.951,000       14,741 000
IT 305,000       29 193,000
13.29S.000       20,0 IT."on
i oul mppl •  1921 22
tumpMoti   i-'.M .
•••.<•.      ful)    ';    1922
lurllon (commercial colton)  1922   9,964,        17,664,000
.'. 1 23 000 9.536 000
I otal   upplj   I '■'•'
Coi    tmptloi   192!       I •   tin lite)
\\.\<ai.-•,*   .... .,    Juij   'l   1923
i |i\  (|e,!i. i loi
12 312'        20,579,000
mn        6 621,000
Decrease In Oarry Over
The |rend ol world Kupplies is show,, more clean)
li) taking from lhe foregoing table the estimated world
earn o\er tor the three years
World Hioeks of cotton, Augusl 1. 1921,1922 and 1923.
1 Mies
Vugus! i. 1921
\ui:u' i   1    1922
\ujcubI  I   1923
*   Estimated
American All Kinds,
9.351*000 11,752,000
5,123,000 9,536,000
•2,776,000 •6,851,000
Production and Consumption by Countries.
The following figures relating to the world cotton
consumption b) countries for lhe 1921 22 and L922*2o
seasons have been nuthoritively compiled.   All quant*
ties are shown in bales of 47**- pounds net weight.
The   production  and  consumption  of lintcrs  have
not been included in the figures.
United  States
United  Kingdom
British indies
Eg} ia
All teller countries
Production Consumption
1921-22   1922-23, American AU kinds
Hales.        Hales Bales.            Bales.
7,954,000   9,964,000 6,150,000   6,400,000
  2,100.000    3,100,000
 * 3,167,000   4,523,000
3,360,000   3,750,000 20,000   1,950,000
837,000   1,050,000	
*       * 600,000   2,500,000
1,175,000    1,500 000    *    *
612,000      515,000    *
803,000      855,000 275,000   2,106,000
14,741,000 17,664,000 12,312,000 20,579,000
' ii.i luded In All Other Countries,
Estimated consumption 1922-23 compared with
preceding years.
The world's consumption of cotton during the years
ended duly 31, 1920, 1921, 1922, and estimated consumption for the year ending duly 1923, are shown by
principal consuming countries m the following table:
it'll''.'"     1920-21.      1921-22.     1922-23.
Hales Hales.        Hales. Bl I  ...
6,485,000   4,906,000   5,904,000   6,400,000
United States
United  Kingdom     3,870,000 2,134,000 2,948,000 3,100,000
3,828,000 1,602,000 4,823,000 4,523,000
1,722,000 1,925,000 1,947,000 1,950,000
1,909,000 1,883,000 2,275,000 2,500,000
1,486,000 1,464,000 2,150,000 2.106,000
Other  Countries
19,300,000 16,914,000 20,047,000 20,679,000
Method of arriving at 1922-23 figures.
The consumption estimates covering 1922-23 arc
based upon reports submitted by governmenl representatives abroad, which gave tin* consumption
in each country reported on, for the firsl four months
of the season. Augusl 1. to December 1st, 1922, Prom
these consumption figures for the first four months,
•stimates  have  been  made  for the  entire  Near.     Due
onsideration has been given to general economic con-
litions, as well as to special conditions affecting the
textile industry in each country; if some unforseen
change  does  not   occur,  tl   is  believed  that   the totals
given are approximately correct.
Allowance has been made for decreases in consumption in many of the countries during the remaining
mouths of the season; but if the price of cotton should
gO so high as to cause it general curtailment of mill
consumption the quantities consumed for the remainder of the cotton year might fall off so sharply that the
above totals would not be reached. I7S
-  =-=
A very marked improvement lias
been noticed in both tic wholesale
and retail grocer) business during
February and earl) .March. !■ i ''!'* i
ary, the shortest and usuall) the
quietest month of thc year shovvi il
quite a healthy volume ol husiness
in all lines of endeavour and HU
LMirs well for a continuation of i.'1""'
business throughoul  the year
Residential building is brisk ri il
there arc indications of a good s n
son for the building industry, bo
locally and throughoul the pro**, in
ddiis activity will, of course rer! el
favourably on the volume < i tl- ■ retail merchants' business.
Canadian Canned Goods Week.
Commencing March 26th, cai i ■ .
goods will, for one week, be nal in
ally  advertised   throughout   ' am ill
Promoted by 1 lie conned goods ai:*
ufacturers  of  Canada   this   propa
ganda   has   ben   nitiated with * i
idea of increasing the consuropti i
ol i anadian canned goods
Retail grocers in I'.ritish I'olumbin
are asked to co-operate in this move
ment by featuring canned goods in
their  window  displays  during the
Assistance will be given b\  I 'an
tiers   representatives and jobbers to
retail merchants desiring ideas for
window    dressings,    material    and
ih   i
I .• •
t i.
:'*   *     market
loi    H  I
:■'■■■     '
■ *   * '     .'
' ■'
1* ■ ' '              ..' '
OtlS     1 ■
< ) |                                                       -   r
,  !
ar  and     •
• X
ft      «   Mil
Oaaiitd Friut    \\
it i
that ti
■   |
BUcuiU   add  Cnnfectior.r:-.
i *
i n c
a,  a
lie  I,
Tea    \
Canned Tomatoes
i, ■
Speed Up Your Turnover!
OLD Dl r< H
II   01   f.ll  »|   I'U.n
Manilla D.iplri ,,,,.
ur      Stt..ng ind «,,.
•' ■' * '   -    Interlake
Standard lirai I
ers     Tin
cellent  pt'"':'
l'"ur difTt n nl
choose iruin .,..,■
Milt   a   par*      , ...
'4111*1     li
• at   •       4
at k , i« .,•*,.«•
i .,,.» T ••«•.« '•'•  •
• »v • ■ ■♦  *   ' •   * *
., -. •*>.•■■ ~f   ■ i •* *
• <•
that there are
more of this brand
told than any other
brand of domestic
Sardines on the
Canadian market?
The choicest fish of the Atlantic Ocean
3*/2 Ounces Net in Every Can
and Selling at a Popular Price
Well Advertised in all Parts of Canada
Not Shelfwarmers but Real, Live Sellers
Vacuum Packed  Coffee
Method of packing in hermitically sealed containers generally rccognixtd  II  moil   satwfaetory  inn:., 0f
preserving flavor
In  order  thai   our  readers  m&y floor bin, and ihenee ecu   ■■•
have a  comprehensive  idea of the belt elevalors to thi  roaster*   •■
method and machinery used in the lhe\ are blei l< I I tgethei     ring I
vacuum-pack process, this article has roasting process
been prepared after a careful survey       Two large    Jabei   lin    ■
of the coffee roasting and packing ers   are   constantly -  • .■
departments on the premises of The One, the latest model   it a
\V. II. Malkin Co.  Limited,  Water two-bag direct Mann machii
Street. Vancouver, thc coffee  Iwan revolves
On ilif sixth floor of this bright cylinder   enclosed   rlaiiu     itid   ll
well ventilated building where there other  is an  indii    I  flaim   fi
is every facility for handling coffee where *•<   fiann    h     *   nt
Vacuum Coffee  packing  at the  W.  H.  m
slkin Company*! pi§ni
by gravity to the packing floor di-    forated rylindei
rectly   underneath,   is   located   the
roasting plant, adjacent to the large
bonded warehouse where a stock of
many  hundreds of Backs of green
coffee is k**pt always on hand. Only
the highesl grades of coffee are used
in "Malkins B**st," such as Bogota.
Bucaramanga,    Merida,     Mexici .
Guatemala, Costa Rica.   Among th*
i ihi- i
I   fl
11ii r n» c j
| > I   OI    •    -. *> |||
proximately iur„u five ininulei
consumes aboul
I>«• 11r■ 11   roaste
'"''"      I' irinj*  tin*
Pp9e***w t offer- changeN  fi ,„
'"*',|1,,u^h brown and      ■
n,amon brown, r(  whieh  tim,  •
lD'    UiTce kW« to develop and inerea
^aper grades used in other blends    iv'" "$T h' "! ^   >"'' l	
are to  be  found  Bourbon, Santos When th  1 * .         ,V ,";al,,":-*-1"'
F,"<  Ben Santos, Karacarbo an ^ th?! ^"^ " "' -'
Salvador.    Th, jirst   prongs  is  ,h,     ■■■- !"   "' '   ■'"""■"■>.   M
weighing of the green coffee.   This Mmp,
i« done carefully by hand in differ- on-rated " ""^ '•"" *'' "'"''' '"' '
ent proportions and dumped into a n    „ "'      n* s;""i'1,s f""»
1 ,l lhe WMt to compare *,,.
• .. .■
i    ■•
at    Sf.alkin '«* ben!    ran*   II
fori     pn    ntint't*
• ■ • • ■        tl oma I
r tight ehamlw-m
11-•!■.• nil r •
* ml an*ted from lhe > an •>*
'•'''  leai'*s  tIsc  ma' i im   n
ng in tin      ,; ;, •:/   nn***
I he   . neuiini  Healing  pro* pw
' '' "     the  roanter man    M'"» jrrrai favor all over thi
II   Ins   ll l,,
and o, i oi,.,■,{..,\ <., be thi  '
method of placing ti,.- Coffi
8il 'is flavor intai I  into lhe
of tin- ennauming puhlie, niK BRITISH COLUMBIA RETAILER
GROCERIES   AND   PROVISIONS, will Bell at an even higher figure, a dozen is not altogether unlooked
1 ontinued  from  page  178 Marmalade:    Prices on new sea- for.
prices which must become effective sons marmalade  were  named Feb,       Jelly Powder:   Some local manu-
uh.ii n-'u   stork arrives, unless the 25th.    Thr  4-lb.  size   is  $7 75  and •?a('tnn'rs  advanced   prices  10c  per
markel   react*,   which   however   is |2,90 for 1-lb   "lass    Th.- four lb t*ozen» ^liiV('n 1st-
wry improbable. ,*,,. Bhowa a redaction of twenty-five       Dat1es;,,*T'nt arrivais of the.ne*
Beans:    White bean* bav,- ngain wnta a dozen over last years open- m,*> '"ilk dates are of exceptional
! ,   a      , ii  <•    r mi' nri.-i. quality and the price is very reason-
,o vanccu to ( ita per lb for fancy "lu l'riM • .,   ,  •     -.,    ,,   ,-    ,, ,,    •-    , .
'    . • able being 7%s IB. for Hallo wis and
.*,, k    A ihimpenl ol Kotenaahia in       With the advancing quotations on bi.,cents for Sairs, making dates the
lnm" •1'1'1 ,|"" !" 1'""  Ai'n! 1s!* KUKRr* however an advan. f 50c cheapest dried fruit on the market.
Production and Consumption of the World's
Sugar Supply
[In 1921 22 the world suijar consumption was 500,000 tons greater than production, and the prospects are
that it will be 700,000 tons greater in 1922 23.   If these prospects materialize, the heavy accumulated
stoeks of the end of the 1920 21 season will have given way by the end of 1922-23 to a carry over below the pre-war normal figure.]
ni (stand ing facl ol the present sugar situation
is thai I -d<A | .,,! onl) N.5O0 tons of old crop sugar on
* I a/ the end oi laal December, in contrast with the
1,2    i! * * on vnrry ovei thai was causing grave anxiety
• .I' ago     i'.. !: ■ mi lhal with its record crop of
11 imi nim •, j v ( ui ,s disposed of 5,200.000 ions of sugar
• 1922   The distr but ion was effe led through '1 i
'■•.•.' oi  • '. o\. -  }    ... .mi t.>!is io the United States,
■•''•'•   ->>■■' a ion* nt to' ■':.    in • <nn--. of raw sugar
i * * *   !'. ii • ; ■ after refining and tl ■• ihipmenl of antl   • -* >" '*'"I • "h. in !' iroi ■ direct    Thus Europe was
I     ,,; v, •    j 700,000 tot.- towards her deficit of 2,
" tons, most of tl * remainder coming from Java
I 1,000,000 ■ ns '•! I  ihan sugar thai remained in
Qunlry,  combined  with  the  production of the
I'i led Ktaten ni I   In possessions, was just about en*
•ugh to '•::','    thi  rei   rd 1 nited States consumption
' ■ •.!!,-. '. '.I'iMiki jons   raw rtugar
« •ii>.{'. ah   *\   n ]>i22 to distribute both fl record
; and a record   arrv over was thus due in the main
in ... •■   ii | consumption in the Pnited States and to
b Kuro| can crop lhal fell far shorl of lhe consumption
II ■ 'is of that continent, This \ p^r starts w nh another
l.0O0,000*ton Cuban crop in sight, a big crop in Java,
md .» greatly in reased production in Europe.    Rut
rious decreases elsewhere, nolahl.1* in the 1 nited
"tli *• i | aye I ro !•/*.! ihe world production only 125,000
tow* higher 'ban ti was laal year, lo supply consump
oi  needs eslimati d ai 1150,000 Ions more than in 1922
■ * "2-5 000 I ots larger than production.
World Supply and Consumption of Sugar.
The following table showing the world's sugar pro
oigai     Kigures are m long 'n!is and in terms ol raw
Comparative world sugar supplies and consumption.
I'i I l0t|S
Cir Wai
1920 21
1921 2 '
i 'ni rj ovei
'.■   t ol
Veai •
7 ,',ii nun
1,216 1)00
1 J 00 00(1
I "ir; ii.in
Estimated Final cany
Estimated      consump overend
Uon ol year
Ton*                Tuns Tons.
i; ,-,iMi,iiiio       17,600,000 750,000
16,682,000       18.198,000 1,700,000
is ,s;; nun       18,680,000 1,203,000
is :!ns mm      19,086,000 476,000
World Sugar Production by Continents.
The fololwing table showing the world's sugar production, by continents, in 1921-22, with estimates for
1922-23. These figures include Russia and post-war
Poland, which arc excluded from the later table of
world product ion aud European production and consumption of sugar,
1921-22 11122-23
8,018,000 7,417,000
5,245,000 5,386,000
364,000   332,000
519.oai)    558,000
4,037.000 4,615,000
18,183,000     18,308,000
* This ti >ai,\ ovei from one *:np lo another, and not
IOI i,-   Ol,   ;in\    »l\ en   i|,||«'
Suagar Consumption Before the War and at Present.
Consumption figures for 1923 are necessarily rough
estimates at this early date and the figures given are
made somewhat conservative to allow for increases
over lasi year in visible and invisible stocks and for
unfavorable economic conditions in some countries.
Thus, the increase in world consumption in 1922 over
1921 was more than 16 per cent; the estimated increase
n 1923 over 1922 is only 2 per cent.
European Supplies and Requirements.
Krom the data now available it looks as if 1923
would see a decrease in Europe's import needs amounting to 350,000 to 400,0470 tons; but the United States
supplies will have to be supplemented by about the
same amount in order to make up for the decrease in
the domestic beet and cane crops.
European consumption of sugar in the pre-war
years averaged about the same as its production. Moth
declined during and after the war period and both
nave greatly increased from 1920*21 to the present
time. Bul while the consumption did nol decline so
.sharply as the production, il has recovered to an even
greater extent in the last two years nnd has reached
the pre war total i exclusive of Russia.) 182
Chloride of Lime
Supplied by all wholesale grocers
in  British Columbia
For use in Hospitals, Institutions
Scnools, Outhouses and wherever
a disinfectant is requ;rtd.
Manufactured by
Toronto Winnipeg Vancouver
Spring Time
Is Maple Syrup Time
•I list       ,| v       <Jt ll,, j       ,,s       I il j [ I
maple s\ pnp ami coats
considerably   lens
Sll^esl  It   If) you,- .-Ms
tnmers   they   will   ,;
preeititc the navim**
l'"111  your  jobbei   01
Confection Co. lid.
JI i* -^
^■*miJ \
On* sn ••
Till, advrrtitfd   Bread   that   if
always    iccrptabir    to     voui
custorneri    buil'ling permanent
good*will for you
Shelly Bros, Ltd.
vancou*. tn
NI W   W 1.5, T M i N S T fl H
S A H A ! M o
Lake of the Woods
Milling Company
Mukmi of
The World's Best
Dwly Capacity   14.200  Bhli.
BC  Of fire and Warehouier
1300 Richard* Street ifiM Store Street
*: i
It siiii'stiiitiisiitp were nothing bul
talking,   tl"'  grocer   roighl as well
have ft  parrol  behind the counter,
pr .1 phonograph on    Ins   deliven
wagon.    Bul  while sound, eon vine
[ng argument** are, 01 course, esscn
[ial, talking, .iI«• r««•. doe* nol make a
siii'ri'ssiul naleKinan   ll is as ra-\ um
falling  off a  log  io sill  a   person
{what I"' or she tony ask for, bul il is
(inii- a «liii'i' nt  mailer to uelj to
inch h custom* r ttoniel hing I hai  he
ns- sio' had no intention oi purehaw
Inu bul « lii«*h. in tb'- opinion of the
■oi ' sin.in. would make a good, hon
is* bu\ for him or her    In mi ch nn
instance, of course, talking has quite
place  in  the  argument,   bul   we
phnuld si) thai thinking wan e<jua!
Iv as important h pari ol the Iran
>.!•'! 1011
A Southern traveller tells *   » on a
ealei ol  Via hama  11 • w as
:. a i-niiiiirr nn a hoi day
Merchandise manager for the
Hudson's Ba) Company's retail
itore si Vancouver, who has
t-i v ••!- • led head of the retail
bureau ol lb.*1 Vancouver Board
o* Trade for  1923 t
Five Tragedies.
A man struck a match to sec it'
the gasoline tank in his automobile
was empty.   Ir wasn'i.
A man patted ;t strange bull dog
on the head to sec if the critter was
affectionate.   It wasn't.
A man speeded up to sec it' he
could beat the train to the crossing.
Ih* couldn't.
A man touched a trolley wire to
see if it was charged.   It was.
A man cut out his advertising i<>
see ii' he could save money. He
Then and Now.
: *, in ■
'   i n ci
old rattlebox, came many
August, taking h
A umall !-,   ||   ihi  h,H head    Ha'n-V ■'*>' t0P ls ,"!'" fra*ved are ,h-v
: oi    ■ -J yelled,    Dad wants Bnd   'vorn*  the crouP at"
llll'l   Of   s'   ;,-'!<      IItt 11M
feets Ih) born, 1 do belie*, e.
, i   , .  ,   ,,   i    ,   ,   ii,      Th*** perfume swells the breeze, whil
CllSI        \ .lUnl.    ii ic||,'i J    ll is •     '
ti        i .    . ifood  lolk*-.  choke  and  sneezi
! Ill     III    .;       Itlll     ol    si,'.-   i-
,'. p\
In the last twelve years one of
New York's Leading departmenl
stores has spent more than $19,000,-
000 in newspaper advertising. This
is al tin* annual rati* of more than
Back in 1910 the advertising man-
fl"    ',    ager of a popular product suggested
imps  aim   Ktioeks   tor  thee   I      ,      ,.',,' ,7
that $100,000 be speni  annually for
newspaper advertising. The directors debated the matter for six
months, one of them declared it
would be financial suicide to embark on such a policy ami resigned.    The  campaign  was  launched.
ii   ••.)■'.
as we pass ii\. r
i          r    .i                  •.       mi. lodav tin* same concern is spending
.     ,   i    i,.     I  paid lor the.- a pr    twouk   buy .,     *   ,   .              .        ,       . \
t'oml i.-*r-i   Ami     •■•■ :. \y                                                       ■ $1,000,000 a year f or advertising and
ii        .                                  a mansion twice: now evervone .,,   .          •    , .          ,. ..
« town sells nails but me                                  ,..      *               • will   ncrease tins  to $1,500,000  m
• '''Is     ee.    !■ n onder win. ,,,,.,     ... ...          ,         ,
1923,   Wall street Journal.
Anthem  for  I   Has Been TsN  ,„,,,,„. n&8 .-,,,, grjp. j|n  ^ilV\-
M,  auto, 'tis ol the<   i orl eul lo          plug has the pip, and*woe is SEEN ANY SPIDER WEBS?
poverty    ol   ihei   i ebanl thine. 	
■ w a pile of dougl  on you three    1. too, have suffered chills, fatigue When Mark Twain was editing a
■•'.i's ago, now \mi r-fuso to go          ami kindred ills, trying to pay small newspaper in .Missouri he re-
or won't tir ean'l                            the bills since thou were mine, ceived a letter from a    subscriber
I      . •*'  town and countn   side  I    Ootu< is toy bank roil now . no more stating thai a spider had hern found
drove   thee   full   ol   pride   no           'twould choke a cow, as oner among the pages of a copy of the
charm vou lacked
«aper   and   inquiring     whether     it
nved your gaud)  hue, your tires    v.!  if 1 had the yen, so help me    might portend good luck or evil.
Something like the following ap
so round  and   new    now   I   feel
might\ blue ih> \va\ \ou a< *
•liilm   amen
Id bin a car again and speed    peared in the next issue: "Old Sub
line more
Worcestershire Sauce.
Capers. Vinegar. Ground Rice.
Custard Powder.
Rice Flour.
Numerous other lines.
Write  for Price Lists.
Phone  Sey. 089 VANCOUVER, B. C.
sen ner -Finding a-spider in your
paper is neither good luck nor bad.
The spider was merely looking over
our paper to see whieh merchant is
nol advertising so that he ean go to
thai store, spin his web across the
door and live a life of peace undisturbed forever after."'
We    h«Vfl    buyers   for
Mens We«P, Hardware And General
Stores   anywhere   In    B.   C.
For   quick   sale   list   with
Pemberton & Son
418 Howe St.    Vancouver, B. C.
2 1S4
Long distance telephone service
will contact you
with anj desired
City within hundreds ot miles
This fact Ol
getting Into personal touch
with the distant party is
worthy of your serious con
sideration. Vour own tele-
phone is 8 potential hub
from which, at will, you ma>
radiate business both inconi
ing and outgoing lo numberless distant  areas.
Call "Kate Clerk" for information desired on charges to
distant points.
Your telephone entitles you
to a courteous efficient service by carefully trained op
erators, and it Is our pleasure to provide you with the
many benefits of this service
B.C. Telephone Company
Specialize !
One good selling point pr
forcibly i.s better lhan  1
-n  hah
The big story about FLEISCH
MANN'S VKAST la that
il per
manently   relieves   those
ing from constipation.
This   almost    universal
caused by flabby intesttm
tl mus-
This   natural   food   gives
muscles   the  exercise   tl
eV     IV
quire.    Without   such   e
constipation is bound to
Focus  your  arguments
litis   point—it's   valuable
'   Pro
lhe fleischmann (on
Highest Quality
"15. (,'. Maid" Eggs mean more
than fresh Eggs. Every dozen
gives your customer 12 eggs of
a size—produced by B, C. Poul-
trymen under the most scientific
conditions and packed under expert supervision,
572 Johnston St.  1114 Hamilton St
Victoria, B. C.   Vancouver, B. C.
i»   K il 'Mi am.
 I - s.    ?irs'    \    |
c   *\|   S'ieholsou, grocer,  former      raylof, n*. oml *■
|\  hI 601 Ktl   Streel   has too\ i I
irn"i Ktli A\ •    Sew  VV< stmii   ' *
»       *       *
«       •       *
M   R  Storre;
cceded 0   II   &
Vllle   stfec!.
',1'ii   (,.
.1 VV iiil hin* ot Tt
Street, is also ■ i al • ,.-
1801 3rd Avi    Weal
M .M K
B. K b lei
\'f\. Prasi
s .1 Hopkina, forti
Landing, B,'    s no r local
Main Street, Vrai     • ••
«       «       *
VV   M irray, grocer * tin
■tor to VV, I*arsoti   tl '1 M
Avenue, South V ai ivei
* • *
VV   C   Bolin bt the s
Palmer <v Bolin il 26&*i *   i
t       *       *
George Pi»b< r groc*    torn
1801   3rd  A *. t   VVesil
3901 Victoria B*
* •       *
VV, •'   Andrews^  Com|   i
cers of Cri ■ -  n
A. McDonald.
t       *       •
s. < 'aldweli, h ho foron r
fi a '_"   !i ■ j store al Ki   * ini,
is now located at 206!) j■.,- ■  -.■,,-
Willows  Vi toria
* •       •
Bute Lti!'-' Mi r< entile ! *mpan1
in tin- new st v i,. of the atot*i fom i
ly operated  by   Mr.   [',   Tl ompKoti
at   that   poinl
Victoria Branch R. M. A  Re organ
Ai the annual meeting oi |;  m   \
member« in do- Capital I ih ihe Vic
,"n" bfanch ol the Aao   «ti<
"" a  new |<?a«e nf    •
' "*■"''■  s-  Stevenson  wa*
",iair    Jos. T. Crowder
ion took
' -   denl
in   the
. 'ilflillllHf!
accompanied by Walter !■'
ing, assistani   -,■•<,-, incial  k* **rel«
attended, lhe former giving an inter
esting accounl of his aojourn in Otta
wa.   The adoption of the reporl ni
the nomination committee resulted in
the  following  merehanta  becoming
members of lhe new  executive    M
11    Port***   trenaurei |   \    ,
• ornn ill, honoran  ■<■ • •
jiena ineni    ■■•  ■•*.'*•     |   *
*   *    \  W   •*•• ii  itl     m •
■ > tin meeting    •
it tn ro \       » H
ng from •• * rti brai
hati«llr«l    Mi   St. ,
ileorgi  I rang ban ' ■■  ■ *> n\rt ih**    * I
Groei i) stone foi merl.t, »»{" raietl man ol
R. ii   \| \jvod il AI    1*1 Wi
*      ♦      •
n ii    IV
i in i     * m a**]
■ .
ret '
'  i
il  . ■   lu V** tin
'., ' * ' ■'        ...
■      .      .      »',..,,,■     •
«. 1 •
Of If)
■ ■
1    ll
*   il   in
• ,
n oi
'! |     "   •>
'     1* I
■  -
t                                 *  .    1  -t
■ ■ ,   ' i   ■ '''
J. A. Jepoorten
:^rt-^U:^:..:i';.. i'i-'::
lSS oi $10,000 the lirsi year, leaving always heel, considered a hardship 100 per cent, during the past three
.rn  income chargeable onl)   on  thc m ' anada. years, and the outlook was bright
£2,000 net profit taken in the three                                 •*-*— for a succesful year's operation.'
m.hs    On Ihe other hand if a loss New Westminster Branch R. M. A. Th)l following officerg were elect.
of 1)15,000  in one year  were onl)            Elects Officers for 1923-4 (i(|. j  H   Hyslop  pre8ident. rj, H.
part I) made up in Ihe two succeed-       Al the annual meeting of the New Jacobson,   first   vice-president;  W.
in)* years, ihe privilege would end, Westminster branch  of  the  Retail Bews, second vice-president; A. Mc-
and ili<* hill income lax hi charged Merchant*'     Association,    retiring Donald,   treasurer;   and   Boss   W.
for lhe fourth year    The failure of president Rosa VV. Smith stated thai Smith,    executive    secretary.     1).
• lo- in fine tax law  to take cogniz the membership of the Royal City Smart  is general secretary of the
..,  of I oases in an**  one year lias branch   had   increased   more   than branch,
McCormack s  products well  displayed,  bring
in hip profits and new trade.
The most extensively advertised soda biscuits
m Canada. People know them as the quality
biscuits with the delightful flavor. They also
know that McCormick's products are made
in a great snow-white, sunshine factory.
Sell McCormick*s Products—the goods the
i ustomer* know.
The McCORMICK Mfg. Co. Ltd.
London, Canada.
ERANCHES AT: Montreal. Ottawa, Toronto,
Hamilton, Kingston, Port Arthur, Winnipeg,
Calgary, Edmonton, Vancouver, Halifax, St.
John, N. B.
The increasing popularity of NABOB Vacuum packed Coffee is
Convincing proof of its superiority.
And you can Recommend and 'Depend on NABOB to Satisfy
Rich, Fragrant, Delicious -And Always Fresh.
Protect yourself
against variation in
quality. Stick to the
products whose quality is uniformly high
grade, with never a
bad lot to injure
your store's
and lose your
90 per cent of
r\i*n->: \\\* wn \ |  rilAT
Phone  Fairmont  227
,  ,U°J»«  to   market   fluctu4l.cn
Family sodas, packages. per dO*zen
Cream  sodas,   2s,   tins,  each
10c Cream Sodas, packages, doz
15c Cream So.las. packages, doz
10c Assorted Sweet Biscuits, packages,
per dozen
15c Assorted Sweet Biscuits, fancy carton, per dozen
Chocolate Bars,  assorted kinds,  2 doz
to a box, per box 	
t l *
Royal Yeast— Per • ase
3 l'i7.  pi- £8,  in  case ..... '■' ?''
Per'umed Ly«— Per case
4 doz, in case  \ 6.76
r. cdses ..             .... 5 *■*
10 cases,  l doz, In case     5.M
Magic Baking Powder-—
4 '•z. 4 doz. .
fi oz. 4 doz. ..
8 oz.,  4  doz,   .
2  oz.,   4   doz.
2  oz.,  2  doz.
1 It),  4 doz	
**   It).   2   doz
10, DJfl   I doz ^^^^^
.1  It).        doz ■•WBKSMSss^^kW -''
Special discount of 3 per cent allowed on
Five Cases or more of Magic Baking
Caustic  Soda   (Granulated)— Per  It).
23 Ib. wooden palls     *'0.16*v4
60 lb. wooden palls  1SVi
6 lb. canisters (100 lbs. In easel IT,
]fl lb   canister (100 lbs. In case) \i\
100 lbs. iron drums  tt
400 lbs.,  barrels    .104
per rn«<»
J -. - i
It r -
8 00
9 '• 5
8 SO
Crca,,, Cf j)r,   .
'•   ft     |    ; ■ •
I dos   •■. n   .
'-. n-
1   It;      . | •
I   in.-,
0 "<•  aqua .   .
■ i..
■ iti -i i
'. it.   ■.
D*sI With Our Adverti
M»glc   Sotfa — Case   No    l«-
,    I ;i ■ .
BNCarbonata  of  Sort*—
I'J   !'     !■   ""    ;■ :   l a-
100 lb    I   •  ■        ' • '   I
Nabob  Products
Alum,   tf|,   <t»i
Borax, V' d< i
Tartarli   ai d    V   rt >i
Raking  Powder,   II   I I 'oi    rt n
R«klnr  T'owdor.   4*4   Id  OS     doi
Baking Powd«r, ll 2H«   ' i
iVlery  .Salt,  gin ni.   doi
i'ofr...-,   Ih.   11.
Coffee, Ea, to
*"n im of Taitar, '(i, doi
RtUln-r  Rods,   t?0   1»,   m»i>
Hai ing -Vxla, N 14a  doz
Cuataid Powder, doi
Quick  Tapioca,  doz
Bra:    They Make Thia  Official
i ro
4    I
\   !lft
"• •   I'«',;»-    J   •      <      •    ,
\t»    t      i      » .    .
►f.   « .'     ■
I       I     *
• '«    ill ntrouti     :
; " ' ■'        ' w < m   i
.''•** "•   'all   ' m      •}    i
iiu   •,.   doi
-    1    i
'    ' I?   '    '        S*U     I*. .«   ri- ft     • c
• ami's    wmi,    a .    ,..,.,,..
JJuaiaH    *,,.   d ,
Jtuatard    ^,   ... ,
V" *  •«
'      4       |
11 '.
'    «
I    »
'    •
t  '
: <*
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.* ' * ■» Ida   |  . . •
■  ,
Puk"»"o»  P.«bl.  .,  uoo ,  ¥ftr THE BH1TJSH COLUMBIA  RETAILER
[ML   VV.   H.   MALKIN   CO.,   LTD.
"Mglkln'a Out" Products.
\i owroul   181    V\m crttl I
t   . i,   I 111*. I'.     ,;,./      :  4i
.   og i <■! do/. : ...
i ,, .. |   i ,\ ■■• i   (Pur*   Phoephs t. i
11          . p.i dos ■: *.»"
, t, h pei doz 'i .ij
mma ..-./.'.•',
■ (taking Rods
( ..' .   tt.H |..   '        .      | i   .
:„ s   ■■*.    i !:••» i"    doi
■ . I    ,   (I     il'IM.      '',|.|.l
II    , pel   n
)• ,■ im
4   OS    •
'.  ■-
; <■: dOS
int. i
■.". i
per doa
I  6  l
:-,.'t las
.     4    OS
; < I   •!««».
". t!
| ot. cl
1   {  '
1    1 1 '.(*
1- t   ,\>>t
i *' "  tl
(all Bat
12   4
;      IS I
| I
' *!     i *       r
: ■ i
■ * i ■ t ■ ■
r •.
(   l   Ol   ' '   I
Ml) in
. i  Ss   Uns
|]      IB       '■    <    1
;  I oi     • -
I j    j       :
I     ■■.,:.)
11 /is f i os
■;  "i   ■.-   •
* i  |« ■ ■ i
It/tts I     tl
. •■• .       an   If)  |
..     ^      ...        ,
I i« b    ';   i Una
r 'I tins
* * . ■     .'.'•
* *    •   15/)   | i ns
\   •    , ,:     • '   •   ■
II   I Una
I Una
■ ■  if)   v ■ i.-1 ■:  *. una
I   irk IS. 1 Ul
: ■ ' • •    '      .    '    '
. 4    P
I io
-I  • I
-, . i   loi     I . •
| .    I ol
.4 1
'.   t
I      ' ' '-
■   :       I [
OS    I
I ,    not i to
I J!
I   s I Si
.      :   ; I    .*>
loi 1 tS
I . ■ .i. t 1.10
loi 1.10
|M       lOl I   *
;.,  •    .'■   S 1    19
I   ;
ige, ground  12 3 Una
Sage, rubbed 12 I tins
flavor)   ..' .-;  Una
Phytme   12/3 Una
'i imorli    1*2 tlna
W bole I 'In num on '.! cl na
Whole Nutn . gn,    : i | ns
w bole  Pickling  12 i ma
1 <,<■:>■ Halt, i i|."i  bots
*'<im\ powder, tapei bota
.ini   in   1'..   asm ii i v
pei doz l 'i"
per-doz 1 uu
per d"•/. .." i
per doz 1.00
por dot. 1 00
per dos.
per do*.
.per dos.
per dOS
per 'i z
pei li.
pei ii.
pei n.
i'. 11
per   ib
'•  ■■„-.•
-1   ,                                             per d. i.
P.   BURNS   *L  CO.,   LTD.
Shamrock  Products
llu mi   ..    n
Dams   boned ai d rolled pei Ii«
i -. ni    i   »   ...    n,
1 ■ in li   ii    ban -    12 18   ib-
i dominion I ■. •      1   lo lbs   v i  !'•
H u oi    *<■•: uiif   pei lb
i lomlnlon  Bho i dei -.  bom d &   Roiiei
'...,'..•.'-   Bhamrocl    pei   tb
■    ■    xi        .■ 1 shoul lers   pei  to
;■   ppli |   beef,   i R>  brii ks
Uli  i" ■ ■■»'. kits, US-lb, net, p
Meal  I - •' •'   Per V-   .
Por*   ■
% oil
'■.. ■    ■   .   it
8n ... »d   Ri
.     .  '    r ■ < ,
~i-i<*. ,,■.*   f, w i
IS   11.
Vsncouvtr    Pries     List —F.O.B.    Vancoi/ver,
or  New  Westminster.
Terms  Nett  30  Days.
) 5 4;.
4 66
4 v.
5 6 ■
''.olden Weal .'.«. Ivo* nf :. b
gl    - 5 Hj	
iVhite Wonder, box of 100 ,6.30
Unei    (unwrapped)  box of  100 S.80
Orwa-ii   Saptl a    box   of   I ( 75
■   j,     (v    pped     bos of 25 6 SO
Klondyk)    i   ■•■'.•■; ; • rt I    box   of   U 6 16
Prim row    >« rappi -O.   l«i\   of   25 4 66
x" ■ I    nw   •; •'."'   i '\ ■■' S 50
Rryrllsh     I t  Mottled,   box  of  SO •' -''
II       ' • ■   n-i   Powdei    S-!h   box of 24 6 66
i;  .   |  . • ,-*n   I o**der,   l-Jfe   >«■>   of SO 1.80
<:,.id.--   Weal   Powder,  S-lb   box  of 24 6.65
»-n 4*U<«ns«*i    box of 48  tlna ■' *(,'
Liquid, Ammonia, .' doz, <|tn. box of L'4 4.05
Liquid   Blue,  2  doz.  qts.,  box of 24  4.0l
Apex'' Soap Flakes, bulk, 25-lb. boxes 4.75
Crown Oatmeal, 24 6s, box of 144  4.»0
Klero Glycerine, box of 144  6.00
Seal Brand Castile, box of 2b   4.00
Seal Brand Castile, box of 50   6.7u
Olive Castile, c;.k.;s,  box of 200   4.50
Mechanic's Pine  Tar.  box of  100  6.50
Mechanic's Pine Tar, box of 50  2.80
Write for TiOlet and Hotel Soaps.    Special
prices on 6, 10, 25 and 100 boxes.
White Swan Soap, 5a box of 12*>  f>.4r>
Golden Rule Soap, **■*, box of 144  5.4f>
Perfect   (unwrapped),  box of  l*"1  'LM*'
VVhltf) Swan  Naptha,  box of l'1"  4.76
Climax  or  Montreal   (wrapped),   box of
.. 6.30
Kea Crown, *>ox of 25	
Golden Mar, b'.x of 80 	
Blue  Mottle 1,  box of 20 	
Blue Mottled, box of 30 	
White   3wan   Washing  lowder,  3  lb.,
box of 24 . ..    .     6.66
Pendray's Lye, box of 48     5.30
Pendray's  Powdered  Ammonia,   box of
■:\ 4J**5
Special  prices on  5,   10,  25 and   100 boxes
Pendray's   Water   Glass,   Egg   Preserver
Cases 24 tins, per case     4.60
W.   A.   Jameson   Coffee   Company   of   B.   C.
The name is the brand"
i toffees:
"Jameson's Miami" 60—la to a 'ase   $   .47
"Jameson's Brand"  '•„■*        . .      ...    .48
"Jemeson'a Brand" 50   is to .ase .60
"Jameson's   Brand''   100- Via  to case      'ii
Baking E'owder: Jameson's "Featherllght"
r.-]ti tms, !•••!- doz	
7 2il
. ■!    \'
II >
3 S1'
lI'-Tli  tins,   per  doz	
Rxtrai is.  ah flavorh, bottlea
12-2 ounce     2.25
U-l ounce . ...   4.20
12-8  ounce 8.40
12-16  ounce 16.80
s in " •!■ drinks:
Persian Sherbert 8-os   Uns,  per doz   2 25
Lemonade Crystals, LO-oa tins, per doz   2.26
Allspl- -.  "• i   dosen .   l 00
i inn im in, per dozen 1.00
• ■.. \.-^   11 oi I,  per dosen          L15
Currj   Powder,  per dozen 1.15
Ginger, pei dosen  1 00
Mice.  ' I  ni |, pi •• dosen       	
Mixed Spli •■   per doten
Misi rd • • re, per dosen .
Nutmeg,   ■ •:   dosen
l a pi ika,   per   dozen
Pepper, bi \ -k.  pe»* dosen
!*■ pper,  white, pei   dosen —
Pepper, cayenne,  per dosen                 • I 16
Pickling  aplce,   per  dosen    3"
> prii . per dozen .1.00
Mi rjoram, per  dozen                           • LOO
Mint,   ii'-  ots.)   pej* dozen       1.15
Poultry dressing, ii1.- oss.), per dozen 1.00
-. •.,.   i • •. ..zs i. per dozen 1-00
Siv.H v.   (: u   oss I    per dozen 1.00
•I i.v„ P   i p.   oss '•.  per dozen 1.00
(•■ ier>- salt. (S oz   btls )   m i  dozen 1 25
niscouni  on   application
1 00
1 00
1 I.I
\\ r Rtivisct! our I'UstoiiU'Ps h fvw weoks a{fo to protect their re-
t|uirementn on ten tor kouu1 considerftble time ahead and those
who followed our tuiviee have already reaped the beneHt.
\\v stronjflj recommend yon to anticipate your needs ahead.
rr nre no vs\
liotnzii new  weaves
■«l     fail!.
REALM. taffHa.
Sport  ill e.ssis
Although ii is uot an altogether colored homespun
simple task to determine upon mi
lady's most popular spring modes
there are nevertheless many de.Mil-
features in ladies costumes that will tin erej
he evident al Easter time and after
Typical of tin* new seasons modes
the following items may be taken as brown  m •■
aiithoritively correct: dark   bine,  and
The most prevailing spring style is putt) .\ud bn :
undoubtedly the draped. Inr color I ga   VS
There   has   been   practically   no evening wear di
change  in  the waistline whieh  re- colored   ;•-*.
mains low,   or   the   length   of   the       Evening  ilre*i
skirts, whieh are often uneven and Intel)   sleveles*   or  •'
longer, but there are no Hour lengths long wing sl<   ■•-
except in [mints and panels.   Long       Among tits? nen  wr
sleeves   are   more   prevalent    than ,.;.,„. j„ Ul,r,   •. •     • •
short. although the short sleeve is ing costumes o!     ■■
still used for many afternoon dress *n ,.,,... „    , .
es and will doubtless retain its viiL'tir        '|'j,.     ......
for  summer.     Both  bell   sleeves  and s|rg ir| t    HI   I   ''" '   '
the long close sleeve is correct for    stuffed   ■   ....
™ ' ' ' i       ' i • h   ' i
street   wear,   and   wide   sleeves of     crepe,   wool   B   '
great length and variety of cut are    tlamaslf    effects       i
prevalenl among afternoon costum-    Btraiirhl and snorl * •
es.   Collars are once again coming     sofj s ,rf„
into evidence.   The V neck and rath-    ,,.,,„     ,     . .
er small collar are used  for street    c;(!ll,  \ , ,.   .   ,, , „.
dresses,   coast   dresses   and   blouses     j,, vveaves     iiotti rl  *'
The bateau neck is still popular for    ,j^ ,,.,,.    , .,
afternoon and evening wear, usually
eollarless. The square neck is a novelty for evening wear.
The most importanl costume for
the Spring is the three-piece sun. It
is  new,  smart   and  comprehensive, .    ,  ,
ai    i -.1 •     i ii INHM/i-d    li
.Made wilh a jacket and dress, prac
tically a complete davtime oiulit is    " ,* ''"'"
provided: perfectly correct for any
occasion during the daytime, no! too
elaborate for shopping, and formal
enough for afternoon engagements,
The straighl Casque blouse of
printed silk or large handkerchiefs
in bandeau  patterns are novelties;       ,,
the jacket  blouse also is    proving    ,    ', ''" "'''' "■     '  "•   retn
quite popular. ";"'" "!1"''s «  mon
Crepe-de-chine is the most popu-    m;ii    " "I"'I';"IV"   'l'"r'    thai
lar blouse material while silk crepes !""'•  s""''"n   w ■ h model
printed  crepes,  cvpe  meteor   ma.    ,: '"s"!'",u"l-v  »iclividu«l   offci ng
telasse, crepe satin and lace are eon ,   "!"'' "!"'M""   when Ihi
tinuallv in evidence !£   ! T  mt*    v'Mh    •*»<*    mer
\v    ii , ''Manl  whose taste -o,,\    l
Wool  dresses    are    popular    for    *|)p   n, ' ,',l"i''•* ni" ' I
spring and  the    newest    materials    ,■''   !-'"""l'i'1  approval  ol   tin   s*,,,,.
i i i- piii-  iei11he
used are wool poplin, or rep. won)        ,   .
crepe is often used with Bulgarian   ,,, r's ""' ""'''SSi,l|l.v our intention
embroideries, twills, tricotines   Ka      '.',•    "'',mi"ttte Mween the various
"''('rings  daplaved   in   V,
1    .   n   in   \ nnenuver
11 ■   maug n  ■
w   spring   n
I." M A . Mai
*- (| b) ti
popular amon
section of tin
more favorah
prevailed, wo
iiuanimous i • <
• ■ i
i    ■•
>vrh n<
Spring Siy.xi m F'^twtsU
\ *       n     ■   i . '  -
•'. *
N    ■>,<■   i'liiun   Hi
Im-   f.'ii.i«-ti. -.   %*■
nirt'ci fjilili   ■,' ■ .a ,•'■.    |tut  nol
• to   aitNi  'i    dtnttnul om in
'       il    ">'■'     }.a-Oh   f,o   turn  nl
tti\ o   the"  medium  \ .nop and  I
rounded !'■'
rati nl   h . In |   :H  Hiili   JMtblir II2.1
prominent place, bul mention is
made of the possibility of this style
becoming lets popular during  thi
The Leather Market.
scflRon,    M   will, however probably    Uneasiness Felt by Canadian Manu-
continue in combination, particular
S\ with grey swedes, Qre> swede
with blaek satin will be quite strong
facturers at Influx of Old
Country Footwear
A   resolution passed at  the recent
Brown satin* alrw are coming into   conVention of the shoe Manufactur-
some  degret:   of  prominence   while    era1 Aaociation in Montreal, regard*
The shoe trade should appreciate
the fact that as far as can be ascertained leather stocks are not targe
and i: bas probably taxed the productive powers of tanners to pro-
din*,, in a limited time the quantity
of leather required for spring trade.
According to figures obtainable,
hides  advanced   from  a  low  point
ing importations of British footwear
mdieal's  I   new  trend   in  ( anada s
trade. It appears that the low rate fully 80^ during 1922, while leather
of the British Preferential Tariff, are til(j 1)()t advance more than about
inducing British   manufacturers  to A deeHne m the price o| ,,.,..
make special efforts to market their
o<< \   satin  i** eoiiKiuered .• coming
' ,i\ ui itc,
The wry latest from the vat how
,\.i   is   the   cinnamon.    This   was
<| t,\\ H   at   < 'hicagO   nnd   Hkew is.    at
Montreal,    Satin  Point ex,  another    products in Canada
(cresting novelty shown tn black
*    an pffccl of stripes **i medium
v, idths produced by the nap of the
Kiitin running in different directions,    ness among Canadian manufacturers
Phese stripes meet at sharp angle*)    and  it  is indeed becoming evident
„t th. centre line ol the vamp from    <'!'*<'  Britian ^",,,,|s i,,v assuming .»•
stronger position in retail stores in    be made by the tanner
Bast em manufacturers are asking
I i at    to   toe,   hence   11*»-   name
Pointex       A number of differenl
in ii
. s  for  11 es**  material***  are ol
.-• iirohlematieal
Mime   for   tio-   season s  seliing   is
along the  * iilow in^
will m*\\ at thi  begin
tain   classes   of   bides   bas   recently
been reported, due in part to the in-
tion   of   «'anadian   boots   and     )',,,.,„,.  qUal'ty   0f  the   late   fall   and
shoes. This is the first time that Brit-    ,.,,., i,    « i   . •.     n
winter take-off. but it will require a
isn importations have caused uneasi-    . '
tar greater decline than bas occured
t"   bring   leather   values and  bide
values to a point where a profit can
made by the tanner.
Recently the changing bide value
was responsible for a feeling in the
shoe  Irade that   produced  a  conservative system of buying, as all remember  the   unfortunate  condition
mei by those who were overstocked
when prices made the great decline
two years ago, and the least lower-
^^^^^^^^^^^ ing  of  pries  makes  it   difficult   to
• anada in fav.u- of goods of British     get   buyers   of   leather   to   purchase
lines   Oxfords    manufacture aa against United States    more than for immediate needs.   In
roducts; presumably a result of tin* this connection, the point that seems
tates poliev of "isolation, and to be overlooked by many buyers
lere are thousands of men who went    when they expect lower leather vai*
B accustomed tO     lies because of the present decline in
Ins country.
^^^pjjjjjj,jjjjjjjjjj™ Although   these   importations   of
' r***s !"*'"' "•"■•'• ''••' *P     British footwear are btiil relatively
•',  largely  for  display  pur    small, they have begun to show signs
of development alarming to the Canadian manufaet urers
[| is interesting to enquire into the
reasons for this trend of demand for
Bi tish goods, in the first place there
ing sharkskin, aligator
hNiture sales ; —
(Jenernli)    speaking    the    pro     is undoubtedly a strong sentiment in
si a
■ *.   and   I rom  A prii lurw artl one
traps will be in evidence,   Toiigne    overseas and becami
fl ■    s  !U,i\   |m-  popular  for  .i   si oi'
a  reversion  ti
straps     Since  both   manufacturers
'   '.   ••'a!i rs  ha\ i   . cased  to gpecu*
iti   in  fads there should I"'  plain
sailing fr<»m now on.
Mens Shoes.
No startling developments are no  ^b
tieeable m mens styles    Tlie square
I'l-nih   io,-  is  still   featured  with
howevei   an   inclination   lo  become
slightl**   narrower    With regard to
o\ ifseas   <iini   nn mm     ow >        	
Kuik'lisb types of sho.-s during then* the price of hides, is that apparent-
Kojourn in the old land and developed ly this decline was largely brought
a taste for them which bas apparent- about  because the tanners refrained
\y  made a lasting impression, from buying hides.    Needless to say,
Perhaps the strongest reason of all this condition can only exist  for a
s that leading British manufacturers short time, and when the tanners re-
lave shown a decided disposition to sume   buying,   it   seems   altogether
i'i after Canada's husiness, and have probable thai prices in tin* bide mar-
een  catering  to Canadian  prefer- kel will again advance   in fact, the
iteea in lasts and fittings. latest   market   reports already  indi-
1    •«••... Hnnnnt    mil*.
Stocks nnd Production
l*'i om a general survey of the retail
rate  an  upward  turn.    Keeent  purchases have been made at  advanced
eoior, it is very evident thai blaek    field  "   *« apparent  that  retailer
in ouce again coming into its own    stocks are low. and as many  merchants  have  not   placed  orders  for
and poaaibh .*>o*,  ot ihe new show-    t
mil's    |',,\ ,,|- this shade     In  brow ns
IS delivers   tliere is liable to be Officers Elected for 1923.
11 ,nK President, J. E. Warrington (John
^^^^-•ss-^^^^^^^^^^^^h^m.         ,   ,,,,,,  -ijjjjjjjjjjjjjjjjjjjjjjjjjjjjjH Kitchie Company, Qu» heel
1,111 ,lH',V 's " 'ils!""" lfndMM»   '°    HP  r*X      advers, nditions in First   Vice-President:   h V. Des*
theshoe irade, authentic information Ungchamp, (Slater Shoe Company,
•ease in 1922 production, Montreal *.
raHWna^-ssssssssssssss^^^l^^^^^^^Hn.              i                    nt   overtoil Second Vive rresident : .1. A. VVMl
m spon  patterns and  for genuine    amounting to 14 pei eem. over u«x, ■        ,,   ,   . ..     Toronto).
and no* se pxtreme, pairs,
medium   shades   still   predominate,    portage of saleable shoes during
•ui there is a distinct let
lighter erTeets,    Pour and six  row
"ditchings are replacing perforations
The Blucher is evidenth a favorite    shows an inei ^fWmm^
lourcustomers u-ill jppnii *(\*
.these good Mafrlics.
Sturdy sticks with heads thai
do not  ftij off!
Non-poisonous * full count.
DOMINION i'''j;t
Paints,    Varnishes    snd    Sundries
Move Out
Hooked orders for Paint, Varnish
i ^ and  Sundries are    now    being
whipped out   Jobbers state the vol
nme "i  business  ss fail  and  prices
remain firm
Wire Nails Advance
• iwing to thc IIigher coat of w 11
products wire nails have advanced
leeordinglv     Jobbers  new    quota
I ions shovi  ad\ anee ol ten cents a
■ ,,% er |he old base price
Auto Acec&sones.
I ti nil■*. s in this line state a fair
\o!uit!'' of husHies*! \n being done al
this  s. as..?.   Sales   in Tir-ea,  Tubes
and Tire * I ains I i ing in ■*• idenee.
Wrought Pipe Higher
K-1 ;s.-d    i igl • r   quotations   •'*'
i ic,  r- -orded on    Wrought    Pipe,
Blaek   and  Qtl\\ anised     Tin*
imount of the adv am •   is approxi
mately ten per eent
Higher Quotations on Staples.
He vised quotations show higher
priees on 1 • i * snd Poultrj n- tting
utiti li s Tis, n>'U higher prices show
lidvnnec of len per eent
Floor Wax Declines.
I leelinc ol ten i" r eent    is   an
i ii meed bv jobbers on 'In*   "Jewel
line   nf   fiooi    wax,   it   being   now
mted at   I5e s pound
Household Utensils Advance.
Manufaet ures I a\ <* advanci d
iheii i" i i s im per cent on their
line "i enamel itn and galvanixed
wares Ti is ad\.m<'emcn1 is due to
the lusher cos; ot steel products.
Jobbers are now quoting prices ar
Sash  Cord  Takes  New  Higher
Sash Cord takes another advance
i" higher prices    THis Inter advance   shows   im rease of ten   per
cent over the reeenl prices
So *'Si\" is now recorded al 73c
.1 pound
\'o,   "Seven"   al 72c   nnd   No
Eight      ai   Tie  a   pound.
Bar Iron" and Mild Steel Prices
Bar Iron and Mild Steel prices
advance to higher levels. The
amount of the advance recorded is
twenty-five cents a hundred pounds,
making the base price four dollars
a   bundled.
Harvest Tools On The Move.
Jobbers report booked orders for
Harvest Tools for early spring delivery are now being shipped out to
tjhc retailer. Prom the jobber's
viewpoint   the   volume  of sales  has
been satisfactory.
Higher Prices in Effect on Lamp
\< u   Prices on the  various sizes
of.lamp wick arc about ten per cent
■ igher.
Bar Solder Prices Advance.
All grades of bar solders are advanced one eent per pound and
wire solder one hall cent on the local market. Tins is the second revision upwards on 'lies,' products ill
reeenl  weeks
Spades and Shovels Move.
A satisfactory movement in
Spades and Shovels for spring is
reported by loeal jobbers. Many merchants are making sure of their
spring supply by taking their booked orders now
No Change in Turpentine Prices.
There is no change in the turpentine  situation  snd   the  local  price
i wo ii met)  bv •■   2 ''•"*   per gallon is
wi 11 maintained,
Strong Tone To Linseed Oil Market.
Strong tone prevails in the linseed oil market Tliere has been no
change in price and the latest quotations arc holding firm.
Firm Tone  in Market  for Cotton
A \ en firm undertone is noted in
ihe market for cotton goods generally, due to the strong tendency in
t'.iu cotton circles, There an* many
lines being affected, namely sash
cord, chalk lines, cotton rope and
cotton gloves. A revision to higher
prices in other lines is expected at
a early date.
Lawn Mowers.
Orders that have been received by-
local jobbers are fairly large but. it
is said they are not    particularly
numerous.    Prices are firm.
Steel Sheets.
The corporation have advanced
prices slightly and the market situation is still strong. Mills are booked
far ahead.
Putty Prices On A Firm Basis.
Local jobbers report putty prices
continue to be on firm basis and
sales are fair.
Sweat Pads At Higher Prices.
An advance is recorded in the local market in quotations on Sweat
Pads and prevailing prices are eight
dollars per dozen.
Oiled and Annealed Wire Increased.
There  is an  advance of  twenty
five cents per hundred  pounds  in
quotations   on   oHled   and   annealed
w ire.
Manila Rope Advances.
Owing to the increased cost of
raw materials, Manila rope advances in priee. The advance
amounts to two cents a pound. Indications show that these prices will
hold and tliere will be no declines
for some time.
New Midget Moto-Meter.
A new midget model of the well
known Bovee Moto-Meter is announced by Moto-Meter Company
of Canada. This new model is exact
reproduction ojf the larger typos
and is guaranteed to give the same
service. Tlie midget model 'will
make a particular appeal lo owners
of small cars aud as tins type of eat'
is predominant in Canada it will
widen the appeal of tlie lioyeo line.
Shipments of the midgel model are
alreadv in tin* bands of jobbers. 192
Linking Up With the "Save the Surface Campaign"
J_.lljri.liiC, f Ontino Rttiiil Hardware A«s<x-iation held ::,
. „ J.„™.^ w rw Henderson at Convention of tho Ontario
Address delivered hy George *^£Z™™W^™
!'(  '
There was a certain old farmer in
the West, who was painting his
barn on a Sunday. The country parson rode by and stopped to reprove
his parishioner for working on the
"Do you think, my friend, he
asked, "that working on the laud s
Day will save your soul V
"1 dunno. Parson." replied the
old farmer, "but they tell me "Save
the Surface and you save all!.
That seven word slogan is whal
1 wish to speak about to-day. li is
more than a slogan. 1 take it. It is
more than a clever phrase, a catch
saying. It carries a message and
speaks a great truth. It has about
it something deep and significant.
The word "slogan" we arc told,
is derived from the Scotch, and was
first used by the highlanders. I'
comes from two Gaelic words
"slaugh" meaning army, and
"(iairm" meaning a yell. In other
words it is an army yell, a battle
cry. a call to action. It has been
adopted by a greal industry going
into battle for bigger business and
a better ('anada.
The entire paint industry has put
its heart into this fighl to spread an
idea and to create an ideal. The glo
gan has been carried from coast to
coast with all the power of the Press
behind it.
The voice of tin* press speaks our
thoughts for us and carries our appeal from ocean to ocean, from multitude to multitude. The great
Scotian political reformer and tribune   of   the    people,   .loscpll    HoWe.
said "Welcome, welcome, thou dead
wood by which I live by which I
have power to influence the daily
life and thought, to touch the heart,
to enter the dwellings of tens of
thousands like an old familiar friend
and inform and guide them."
How many people are we reach
ing to-day? Let me give you appro
ximate figures.
This Spring we are launching oul
for our new objective, to make 1923
the greatest paint and varnish year
on record. We shall have over 24.-
(10(1.000 Save the Surface chats with
consumers all over Canada through
the medium of tain* daily papers'
8.000,000 talks to farmers, in farm
journals: We will give 2,000,000
surface  protection   bints  lo  readers
ol   magazines,  anil    navi
|ieart to heart talks with yon deal
er8 up,, follow thc trade papers
\s vo-,  of tl •■ population ol
country can read, snd as we
prepared a campaign ' st
eonfidenl is worth n ••■ i -'   - * ' ■*■'
lijgt, hopes of implanting tl •■'
idea ot .-.ws in man) m    i ■
oul ('anada. and ol
appeal i" those ll o isai '- who al
read}' know about it
Whal i** the buy ing • s| ■  '.
the country I Can we • K| ■  I -
share of the consnmi rs
be expended upon ari    ■ - ■■   * ■•'
faeture when thi re an    -     "- my
other articles lighting us I
Wed. we Know that Ihi '*■   h
billion dollars in the Savii   «
of the land, that om      lion d
is created cai    rear I   m tl    I irm*
of the country   * I Bl   *
I a rs' wortl    ■*   V   ''r'   B • li
In-ld by  ('.'anad una   Tl it  ther
nearh  200,00(1 jM-rsoi *   v
comes are largo enough to I
by the I fo\ eminent    *    i        . I ' ■
prosperous ' 'snai        ,,,»i
make it more pi k| eroiw   '
the  blankel  of    proti  I   *
Ihoroujdi    .»''■'_'  wil    ■ * *
prop.-rty   factor) n ■ '2
church or public li. Idii j
I low man      .•■■....     • . ■
land I There are om
homes and one millioi   *    '        .■-'-.
and over 20,000 fa torie*  snd only
twenh -five per cenl    I -    *
perty is adi quati ' ■■  proti  ted  wit!
paint.    Has an\    ndustn     |    thi
world  a  field  nt retch ing  befori
SeVejM't'.     *'|\e     p,.r    ,.,.;.- .    .   .j,j   '
VS <-.   as   an   indiis'r*.,   hai t*   tt\
assets,  Lm   ooi •   • i rl trongei
than the mental ansei   .< .\ \bn\
the one the Save tl p Surf,-. ,  i ,,„.
paign aims lo    .   i hj    fh i
a Question of how   mai .   peoph 's
minds you can eonl ro!  rel at vi   to
their requirement!   for   pain?   and
varnish     Have Ur a public which in
strongly convinced of the desirabi
Hy am! neceaaitj of consuming our
products! This    is   an    important
question tn the industrj as ,, whoh
i",1,1 :i1*" lo wil individual builder
"'     patronage   patronage     of   a
l,,'*,"i| Of paint or varnish, whatevi -
lhal brand may be
The real aim of the Save *he s«,r
fa('e ,s '" make Ruro that thc public
un-al-i:'"•'■' : ■  r *'  ftiitilament i
ii   i ol pa nt and «ai nial
• ii ih v iti d bi autifii i tin
upon u hieh c b spr-ead bul ah
nm  . • * i   ire to us>- pail
\ • • ||   ii a determining   fa
',,    i  ,.-.\ •.'    • '  ><se    obj**rl -.
\. ,   ;. ah tt all ot ■ *  * ■
■ ... led thin
l il ia, a great        *
-    ' |    r      f   :..,'.".'      I
i i    ng up w ith il too
YY.   need   your    ■*   ;
* ■
we tony  i     ■ • •  *f '* ■* I
'".' •■••'*'*■
V\\       \.,\,   ,;.•'■   pow,
'   thi    ;*f'•'.'■ »'
... 'i on lh«! human n
s ,
\\ i
.......    ...
w,   want l
it i
■   . *.    ...    io th<   mil
•• *. w.    at   ' •• • ■   ■•■ •
ul " i tlogan
• ,.,.....■    | ■ ■   |     | ii
«tor ■      •
It  will  do xn-
•    ntotni * *    lo '
. i,, f |      ■ •.
....       . .  |    , .    ,        |    |    •   •   ■■ I    |    .
'       '      ' . I      ' ■
.nie.l the ih • il ot lhe    I'
di ■ in lm o ind   *: ■'
to i|| »0|  .
ri n.aps \ ou hat •' heard I
*  ... * •!..  thi     '■   King I
walking in I ■■   In    lowi   i
■a hen he  a as i •■ ognia* u
ti ■!  i.',   am; lor nf  ' ol   .
i.In   ■  iter . ne.I  oul
"'He hot pol •' ■• i gui nor i!
your   hands   warm   wif    'em
Kin' smilingly bought fv\o nnd
Ihem in I.ih pocki tn    The follov
laj the conter'*-. hi»1! bore ll -
in huge letters    H\ appointn
Hi« Mai-st-,  The Kmkv"    Hil '
picked up at once !,.  auae he ■J *■
•cured Ihe use ol the greatest slo*       A young and energetic salesman that the buying age is generally be-
hii in England. u|ln \a thoroughly sold himself on tween 21 and 38, he will find himself
The slogan is like a theatre tie      ,    r        ,    H    .      . ,       ... ..   ,        , . , .
.. Hie **ave the surface idea will find talKmg to his contemporaries, vounn
.a    not worth in-' paper tt is prim ' * «*       *»
,j Upon ii H is not used    If we are    U;'-VN ">  helping to   develop    that men as progressive as himself, glad
o-onerating on thia campaign then    greal potential Reid which lies right to be told of   any   money   savin-,'
,• must all Ir) lo use it to the very    in his neighborhood.   If be is keenly Boheme  going,  oi    anything    that
mil, and when you try ami visual     alive to the tremendous possibilities spells progress in capital letters.
.  thai limit you see that there is    in converting others to the cause,       Linking up with the Save the Sur-
YY.   have  tapped n vein of    he will not be content to sell that face Campaign is a national idea, a
gold which we know will lasi.    poasiblc I*1',  of customers who en- patriotic one—because it is helping
ling  an  ever-increasing  output    ter thc Btore not  knowing exactly to build a better Canada.    We are
what the) want.   He will get out and all going to benefil by it if we all
talk Save the Surface with the home help it along towards its objective..
owners. VVnal the ultimate objective is we
Aa he passes along the streets eve* cannot  even visualize to-day;    the
■\ ,',i\ he will note the signs of paint field is too great as yet even to guage
lUger here, there and everywhere, its real limits.    We are like moimt-
ords 'Save thi   Surface and You    If smoke poured from the windows ain climbers facing the   sun.   We
\\\ ** oi   a house he would willingly  rush dare not look at  it lest we lose our
,; .  ,, s   t.. r,g ||     ||    >.,,,       ,,. ,,      ,   Bnd give the warning. Why not balance.    We only know that ahead
.   ■• - ; iws   oi    •   ii     di   vi        -,ood ti,.- paint alarm' there is a ledge we must gain, and
„  ,.,   ,,,(,   ,-•,.  ...,,-.,   : ibbei        Bi  familiarizing himself with the all our thoughts are centred  upon
.. ...   I ,. , |    •       ^ | sound statements which the    earn- reaching it   We are roped together,
,. . . ,,.  | •.• uv>i  ,,- -aiirn i.as developed from statistics and the fall of one member of our
-, ,   paint    •-    ti     '    l* I     mcured from the entire country, he party  will  seriously  endanger'all.
.,.... _, s.tV)   .     $ ,■      vlJ    ,  ,, ■,  to convince the   home So let every one of us help striving
l», ..,....,.   .,,,-.    s   another    owner lhat ■*• coat of paint will save for that high goal, which is. as we
. ,, ,,    .     # ji.    , , m  ., .      . ,,.. . ,r ,,,,!,• ii an its cost in pre- all know, the making of this year
,   . ■..,.,•< m   i   ■ nerving his property    Hy bearing in the  greatest  in  the history of the
.   '.   . .,,..' mind  Krank    Munsey's    statement paint and varnish industries.
profit   and  benefit   t<>    all    con
That vein 1 ies in i he minds
•',   people throng) ail the com
pioperl\   "Wim-is     \\,   ,.!'•
,, ,c ng lo I he 'Utad'   ol the sens
tin  brain, ever)  timi   w<  *m\ tin
How Retail Dealers Can Make
1923 a Banner "Save the
Surface Year"
Some pointer! tbit "Jrflj enable thoae who stock paint and varnish to
sell more of it.
**-"     ' nrtU r    ti v our More
11■■'  '   be content    w ith    nutural
■ Hal ion ol  li m ■ ■ •-   i*|        comes
it effort on \ oui  ;
li    ■■ H and sell,
'ul m a certain number *»f ho ii -
K    III   Ji
»   I
i varn
tow ti.
,i i^^^^^^^^^^
by   m
Ui'i up a mailing 1,s' ol  mod pro*-*
In   AO.d i ir  alar Si   || - lis* i t;..".
1 se nl] (he good Hiigge.itions and
ling  helps Kiipplied  ) ou hy    'he
Hiitifnrturei h   and do it si sternali
11 h
Vour  customer  is  not   nearl)   so
inii '■• Med m j our proposit ion as he
H    ll IliM  ow n   pl'opelt \
I >o \ ou w ant any painl or vain
tO d.'lV   '        Will    sell    fai'   less   pa Hit
'  m     I low long since y ou savi d ibi*
Mirfii' e of \ our silo    \ our automo-
. our si ore i rout
(Jive il a fair trial,   See how  it
• ■ i t| | ui si ness,
Work   iion-e   elosely   w iih      other
pain;  and \ arnish dealers, and  mas
'er  painters
\ mi are all sav v the surfeee spc*
i iaiists
Vou v\ dl sell more painl and varn
Don't request matei al you don't ish on n team work basis, than by
titend lo use    It  -oats g I money, [thy ing •' !""'* ■"■•■■l-
Sell   Save   the   Surface   idea    the Work   more   eloselv    with   Miami
reservation  of  property    through raeturers'and jobbers  salesman
if.oA- protection   and' vou    will      The., will welcome the opportunity
•ell ,,:,oe pam! ,in,| varnish. lu work with you to put more "sell
in  vour windows   to  display  vour
** l a a
stock to better advantage—to sell
paint   and   varnish   to  the  customer
who does mo* wish to buy.
Organize a local co-operative selling and advertising campaign, The
plan of co-operative advertising is
not an experiment.
It is demonstrating its effectiveness in scores of cities and town in
all parts of the country. Master
painters will tell vou that it pavs
to sell and advertise surface protection  co-operatively.
Ise the slogan more. The more
you use it the more valuable it becomes to you.
That it possesses tremendous selling power is being shown daily by
dealers who have made it a slogan
for their paint and varnish business.
Protect with painl and varnish
all property that is yours your
store, inside and out, your home—
your ear   everything that you own.
This is the sincerest way of convincing others that surface protec-
* ion is worth what it costs.
The save the surface campaign is
yours if you make it so.
It is the greatest selling force there
is for paint  and varnish.
If you  carry  out   these   few sug-
oestions \ou will get direct benefit from -save the surface advertising,
. 194
-1 >■««"■ «■ ri'tt'save        ONTARIO RETAIL HARD
and your investment tn we
the Surface Campaign    will oak
1923 the greatest painl and varnisii
i ompiaini i I rom i cumler* ol
■ ■ ion fi om hai d*a ai <•
It > claimed an Ial
lies       IM o-.|
year yet.
Every property owner presents a
willing car when you  tal    '    !  '
about  his own  propertj
not find paint and varn
ing until he thinks of them m terms
of what they will do for him.
Save tin* surface has pul the sel
WHKKK-Vis :'
ware  lues havi
and  there ■•■''■
irosnectiv e
derations allowed ti
m Buuffteturer*
And   ;\
ish interest     many addit u
placed upoi   '
taxation snd
W llefC,!'
I   1)1    •
, |ftier pr
pill'ci a> llg   P
our   asj
lardv h re     i
ihi vital n<  —
i *   ai a i i fn ' .
ling of painl and varnish on an entirely new plane.
A save the surface advertisement,
for example, shows the customer
that his porch columns arc rotting
away at the base, and that to re
place them is going to cost money.
The advertisement suggests that he
consult the local master painter or
This kind of advertising does not
urge the reader to "buy paint and    undue
varnish." H<* is   simply    reminded    oral,
this his property is rusting and rotting, and if he does not do somethinir    ;-   ,-:■ i *
about it pretty soon, he may be out    that   ai J   B *
a large wad of money. What is the   detrimental I
result.' lb* [Hits on his hat and coat,    rets ! tradi  '
ami Lroes out to buy surface protee-    detriment of
tion.   A contract is let, and a pain'    facturers
and varnish sab* is made. VYIIERKA.
■ '* ea**
M • || it,   retail  stun   i
■ | .   -   i effort al
•    to holes.
rilKKRKOBK     •
        ttion il
/,.,.'  officer*  taki -
. tl< • no d     ■    •' ■  ' ■
■   i-.   ., • ;   '      l| |i a ;t I   1 f .1    '
•      i • I   |        I INIf
•, •  nei     ■     bring  ttf
sihje,  ai
sion '
A i
. ,.    ,.   .i
■*,   .-h«*ai
lhe fa*
Are you going to make a good profit
in your paint department this season ?
I Ins year is expe ted to   v tin
* 'anada h paint buaineaa,   A un iitei in! i r
Save lhe Surface t'ampaiuu,  thu   ndvit*<
h paint which will tfive \om •■ istoim r ■
nre of thc highest standard and liavi   I
terril orv a -1 lirouifl o . I tin l)om i m   \.,
VV'.'   Will   he   j.';,,*   ,,,   help   y0„   |j|1(
business,   Call on us t.,i assisi;,,ie,    .  ,1
attractive literature, color eardu pie
"Save the surface and
you save all ^^
The Martin-Senour Co! Limited
it  !'.;■!-
Ill   \ our  illNtl    '   WTll
fur i artieulars
[itn    made   in   II  l
Are YOU Getting Your Share
Of the Paint and Varnish Business
In Your Town ?
"he Brandram-Henderson Agency proposition will enabh
you ii> u'icaily  increase your paint department profits.
Remember the Guarantee.
i"'.   I ii aiidiaius Genuine B.B. White lead.
;•>',   Pure Oxide ol Zinc.
lOO'/i   Pure Paint,
The above base is thinned with pure linseed oil, turpen
and tin er .
2        •»•
Tho  Maple Leaf
■Kmhlciu" Haiiii«-
Made by =
Beach Foundry g
Ltd. |
Ottawa Out. S
2 Thi-   raiitfe   is  hiull   of  lies!   .|ualil\    planished C
S "leel and full** nickel trimmed. Bxtra Inrtfe pin S
s ma er front whieh insures an abundance ol Ik-' z
s water E
S Write  for  onces  to •
= OTTAWA                                             WINNIPEG S
5 and 1000 Hamilton st.. Vancouver, b. c. r
*•— asm
Electrical Burglary
Alarm Protection
The reeenl epidemic ol burglaries involving the
|p^ ol thousands ol dollars in cash and other valuables only  emphasises ihe necessity of protection.
Our electrical burglar alarm s\siem not only
protects >ou from the professional thiel but also
guards your premises against dishonest employees.
It also saves mone\ in most eases through de
cream d burglar) insurance rates.
Subscribers to our Burglar Alarm Service include
Hanks Jewellers, Furriers, Railway Offices, Bonded
warehouses, drygoods stores, etc
The Mist ol Installation and operation is very
small compared o* ihe Baving effected.
\\. will he glad io have our representative call
and explain the system toyou Estimates given
without obligation.
In Connection with Great Notfh Western  Telegraph
Phones: Sey. 651-1476-5886 196
EVERYBODY stops to watch a painter, whether he b« reproducing a landscape on canvas or slapping good paint i
a barn door.   Everybody wants to hold the broth.    U lookj
so easy.
The millionaire pays a hundred thousand   I llan tot o mA*tcrp*e<«  n
Jones pays a few dollars for the privilege ol • *rat ng i *    ■'* ;- *"
children's playhouse.   When it  is finished in   frt hi      tt   lb* j03
kiddies is worth a hundred thousand to J me*.
Tom Sawyer had to paint a fence instea I of »: ring nthing    Hr mn k *
job so pleasant that he ended by sitting on a stump, • ''■''■■ng tha  * ■**-
among ilia friends at a jack-knife or "Golden A. Ic J " I  I tub,
What is more suggestive than the comet like iwecpof tha ' Save -he Surfs
brush.   It's lifelike.   The stroke ia clean an I v >•■ ".»■*" ca:;'*      ,> wmntini
IF - J ** |
to save your property with It
If seeing is believing, and believing is buying, and buying me-ans m*IIing I rf
you, why it pays to spread the "Save the Surface a;,! you Save All" ll  |*m.
Use the tempting brush—on your  letter head's, on y iur parcels, I ;.
delivery truck, in your windows, everywhere.
Let the joy oj painting talk for yovu
Save the Surface Campaign
209Coronation Building   - - - ,., the nur&tx t* t
121 Hishon Street        \   -        .,,.., dl - <> .   ,-   ,'
MONTREAL r  ^° ^
wtr«« •' this ilafM nrt wtubli
U r ni *.j...; .f   id r«nidn*i "•'Wl i"
"ll';"'1   •«   •""M*/cl«la   MOU   »•*»,. THE BRITISH COLUMBIA RETAILER
The following are pncrs quoted for principal lines of leading wholesale firms.    Prices quoted are necessarily
subject  to  market  fluctuations.
A M M I ''»l*i 0 N     A M L R : C *.
'!     1','
n   11 *■
i.   S-ln    IS 50
STAPLES -Galvanized fence, $7,245 per LOO
lbs   in full k'-tr.s; galvanised poultry netting.
KM.is   '   • ii Western, .'.:.'. ofl list; Black     W--SS per '"" lbs. In full kegs,
"   "■■■■ ■'■' bu TACKS- Carpet, 70c ofl new list,
■ |j ■ || i    , , i   *o«   pairs   Heavy  strap,  i
*    li   >; I   n   126    8 In   11.80; B-ln $416 TOOL8   Harvest, 66 off new Hat
■ iRRl'G iTED   TBE   Pi r   dosen   pairs- -
t       I.       .<...•    |. io; 12-in   $!'.'■        WIRE, BARBED—Per roll—4 point, cattle,
HO '■'• * v; '     -l    f""';      SO rod,  $17.".;   I point  bog, 80 rods $5.25.
to 1.  Ito.00
*■' •'''     tl No. '.'. |5.60; No.  12, 15.75,
[)im   i- i "   S-i'    » r r ll
I     1
WIRE -0 &  A—per WOOtbs,   No.  10 $5.50;
No   11, SS.SS;  No   12,  $.'..65.
WRINGERS    i:-/.--. 16.36 each; Safety, $7.30
each; Bicycle, $0.40 each; Ajax, $13.55 each.
'■ WASHING MACHINES— Velox water pow-
"!>.'.   plain,     er,   5:" 00   each;   Seafoam   Electric,   $78.50
each;  Canadian  $10.15 each;  Patriot, $16.95
i . Cutter,     ea   !
1 . *-    .    .      .
;     $10 -■
'LTRY    Per    roll   2x12.
a •■    Si .:      1x60     '■' 50
' \ •    It   '
\ IR'
VISK-*.    WARRKN   SnLID    HON—33   lbs
$9.60 each; 60 Iba $1150 each.
i'er Gallon
i'.-ll  "English" ordinary colors $3'J 5
B-H   "English"   white  4.8P
B-H  Exterior Oil Shingle Stain—
■ n Unary colors, in i gal. cans  $1 8f
Greens and Greys, In 4 gal. cans  2.0;
B-H  "inchor Shingle Stain—
«>: Unary colors,  In  t gal cans   l.Zt*
Grrena and Greys, In 4 gal. cans   1.5'
J        ft   |X>r   1 frrt
rutthiMsu i .,
ii ii
■ •    Ml
*   ;ii   .    ; ■      . !
I I       :       J.    <■      .
*'    M 71 per dos
i am rr i i i.i   ll oi   * "    H '
.  \ ,.-!*! -    .-• I i?" vlU)   Old
I ■
I'll ' ' *■
■    | It   i
■    • w. •.
I   '
;   ■   '      *'
*.   J*-   '
; ■        n
1   |l
; . :     '.  -     1
•>rr io n •
I 11 \1*.
14   II It .
■:.:  1 g
*«' h
|   '. > KM    tl
'Ih .!•!■
I , ., .
'     1   1-   . ■
■   \
'.i.h    Unl
1     t.
i ' h;  ii"
85, $: 78 <■
11    s
ma   N"   55
J *.**'•■ •
, 12"    '
\ it
J ' v
I .
- muss    I! VRRKJ.l,    So 18 25   * '
Sn   I,   || .:■  . i  h;   N»   :.   f ' '■'  ■
$10 SO Mch
1 i i \ is   \i \\.\: \\u a:   Pot lb    (a*
i i' iTHEfl mm;. w IHE   Par «*•" !i   •,1 fl
io    too tt. '■ 0
DRIL1 ••;   mi   stock   10 ' ■     of!  new   II*'
'•lack"'! Hh  U in   50 nfT !i<".\  U»t
■7 lbs    11.i
n)    $1 »8
. .'■.  ■.»   .
t   . ••       5
w\ s*    IUVK    Hapi >   Me- **'•'• '■- l"*r
i t!5 12 doi     i >imtons  No   l»,
,. ]    ,    ■ IT list: bi ass
'   '. .   o off    n't:  I     i i roui I  head
I ■,',. CAP   60 "ff Ha'
(CREW s   SET   *    '•      oft list
itiiVPT 1    Wl1   SPADES   ' 'M-   "''   f "v
'.   .   . i,ii ......  Un Idos   116 20 \" x
, \     HA ND    I'
.   •'    I   •
IRON     >;! A*'K
..,.-,    « . <■•      'it;
,,,..-   lOOIbs —   16
IS   . '   ((Ul«K''.
I!        Oil \'l
SIZED SHEET   Per 100 n1--
.    r,i   KnKliah   17 66;   -'«
\,.   '•    $31
All   >'■■'■«
,    \j ,■    No    I,   $19 s'
N ,   g   |J1 60    So   10,  $22 20.
I   h „ finish
v  '■.•.  ca*
pei  lb
11. s
Ordinary colors  In   1-gal   cans
\i irtln  Senour  porch  paint
M irtin Senour Neutone white
Martin Senour  Neutone color ,
Mai tin   Sei our   t!".ir   paint	
Shei '■>• in  Williams,   white  ...  .
Sherwln  w I lllaraa,  color   	
Sherw In   Williams,   porch   	
S ici w in   \*> llliaiua,  floor
Hulk, barrels BOOfba
Bulk, Irons 100 lbs    . .
Hulk, Irons -'5 lbs.  . .
Tii s, 5 Iba; per lb     	
Tl ta,   lib	
Raw, i t" 2 barrels
Boiled, l t" 2 barrels
l.r; \i>   WHITE IN OIL
■■' I Iba.  to  l  ton
Leas than  100 lbs
Brandram'a * lenulne
  4 2o
  3 1*0
Per 100 it's
 $6 50
     7 75
     S 30
.    .12\
.. t.ll
Per 100 it's
.  17.XO
    16 03
«i, ',
1   barrel   lota
ESlastlc,   So,   1
Elastic,   No,  2
i v   Linoleum
i v  Marine Spar
i v  Furniture
IV  Pate Hard i HI
I ,)•-•■* '.''.'. 1 -8 per cent.
Wax, per lb
 $ 2.66
$ 8.06
...  .   6.85
.   4 60
$6 00 less 45
. ..      .42 THE HI
That baker practices a false economy
who tries to reduce tin* amount of hut JUti
As yeasl forms the one jroverm
safety valve
When fl low quantity ol )eaxl  -
rhe P'lini where i'ii- lovi quantit;
When a liberal <juantit\ r* u»
I aetin*s ;ire reiluei'ii io  n
nnifnrmlv the same, fn n
entv of veast is the baker's best friend.   To make your Inroad dUappotnlaeni proof, intttl
, Fleischmann's Yeast   famed for strength and parity    Used by \mktrt foot 1866
1166 Burrard Street
Fleischmanns Yeast
Vancouver,    Victoria,
Fleischmann s Service
Calgary,    Edmonton.
Maple Leai: Flour
( Formerly known u Cream of the Witt)
Selkirk Flour
Castle Flour
MEDICINE HAT, ALBERTA        Open,,,, „, maple leaf m.lung co . um.ted
Vancouver Office: 425-2627 BtatiMd Bank Bldg.
Phone: Seymour 2245
Trie Western Canada
British Columbia
i  IRetailer  i
The Nutrition Value of Vitamins
In no sense a fad nor regarded as such by the public.
•*\\   w IttlKIItg ■•   ■   tl
nutril ioti    i    ba an * tl
itaniiuM    A? the oreseni
|  u  •      ...,-\ iiolr til
<N      *',:.:   .*."/: Ill      '•' Ol     '   **
11     n  ll,.'  hum.-    !>
,....i . x|. rm arc now
d    The <!.*•. I ■   arrive-
i tnor<   .ui*
i   .
.i*.   ti\  iia\
-  * ■ >•• !it«  idea* an   *
• • ; ■ i. ■ |,'    ■,.   • ,   i 11,
.':.!•   bv\  «■« ti bread   often
■ fi rn>i nt< tl and often ovei U t
. ■ *    dr'amilij:   *d
• ■ I     Thi j   %ny   that  grand
.' ',   n .i healthier gem i
■  ll ii   ivt    Thc facl in  lhal
n tho* days atanaged t" *- u
nol  *••■• suae "t their inipropt i
Inii  in apitc of tt     Kreah air,
•'    abor,  t \> i'i'In,   ,ui<1   proper
were   rt'sponnible   for   their
mi and enabled thriu tu builtl
feil ■ onal il ul ions '<> w itlisiand
i*m ■ of an  unhalai 1 tliel
- tfTered frotn indigestion
• o\\  lhal
New facts support bread
'     '      '.'■ MiT.'ll     pl>>l"l'i'ss    nt     M'H'll' '
a) I «1 an imporlanl pari iu i v
1"'  'li'' fundamental  facts eon
ing nil! nt ion,   and iteienee ba?*
* litiiiv\y  nuliatauli.it' d "iir eonten
*'•   lhal brt .iii is man a best. moal
■■riant, ond cheapest i I
' ni rapid al ridea tow artl ele> al n*u'
* I value of baker**' bread in
ler In produce Ihe ideal loaf ha**! e
1 *" Ihe ieaull of public eduealion
'"I puhlie demand   the t-ugnineanee
which li.is been eloarl) recognized
(lose leaders m th<' bread nidus
* • •.', | . . iht'ir foresight and Brood
:tut*ni lijtvf ['•mit'-il tin1 wn\ for
ithcrx to fo lov I rn se leaders are
truly ptibli ben< fa< tors antl al the
- nn linn the> ar sane progressi\e
husinesi* im i: w lio realizing the pub-
demand  foi   foot!  value par ex-
rllei • * bread liavi Iuken steps
rartl * I - ■r ti Other bakers are
faHl tii ng the lighl and are falling
in |im" \ ii onl*i docs lhe existence
nt their bread business depend ou
ih<* production of a quality loaf, bul
U\ no (ioitiir, each baki r is ereal ing
for bimself an unpi ■ cented markel.
\ long with tht   i   reaae in bis busi-
, .,,. -,<. |. . ■■    n bound to tnllnw    per
ml  nv\ • rlheless stead
ih    li. n n i uctiuires lhe lastiiijJ! sa'
, * . -   ol performing h mosl  im
IK>fl biii '.t4, for humanit).   Al the
name  lime, hi   is elevating,  in the
minds nl the public, the true  im
portanee of bakers  brt ad as a foot!,
and in this work he is doing ins pan
toward increasing tht  consumption
of baki rs   bread, thus helping nol
ou v himself, and ins brother bakers,
but the general puhlie as well
Consumption on the increase.
There exists toda) an enormous
tipportunih for lhe bakers ol this
I'ountn lo nell more bread Nol
onlv dot s ,i iremendous uude\ i lopetl
potential mai kel exist, but, the road
u,i\ io this markel is clear, and Ihe
means of securing il is "',v mus •-
qualit) loaf propt rl) atlverlised and
marketed, Price competition as
sunn's ,i minor role «In n qualit) and
lhe satisfaction of a public demand
nre at stake
I'*,.,.d substances are di\ ided into
Hcveral classes, and we need them
,11 *.;,,,.*, represents a differenl type
of nutrient and each plays a neces-
san pari in the noi mai nutrition of
(he botlv,
I'u-st. vve have carbohydrates or
starches which furnish energy for
the human machine.
•** 'cond, fats which, in conjunction
with carbohydrates, -supply Fuel for
■ >• bodv.
Third, proteins, or those substances w hieh build up our muscles and
u um oul i issue.
Fourth, mineral sal's, which sustain "in- bones, teeth and hair.
fifth, "vitamins," those accessor) food factors aboul which much
is yel to be learned bul without
u hieh man canuot live.
These "*vitamins,'* oftentimes the
missing link in many of our so-called good foods assist in some mysterious wa) m maintaining a normal
health) body condition. With an
abundance of all the other nutrients
bul without "vitamins," the existence of annual life would be impossible. The human race would perish. Kor generations passed the
w m Id w lull* dependent upon *' vitamins" recognized them not. Of
course, in aditiou to the fond factors jusl listed, we must remember
thai man needs water and also that
the flavor and digestibility of bread
are just as importanl factors as its
chemical composition.
The ingredieuts which go into tin*
in si ut' bread doughs ean nol serve
man advantageousl) until ihey are
blended, fermt tiled and baked into
bread which is practically 100 per
cenl digestible and assimilated by
the hotly,
We mighl spend hours discussing
mi) one of the different types and
the important part v. hieh each plays
in bread nutrition bul apparently
the one \\ hieh is mosl interesting at
the present da) is thai 'lass called
'' vitamins."
In one sense '' \ ilainius" are not
new,  for inasmuch as men eannol 200
tn.ii  s.-nr\\
live without these substances, the) a. _
must  have appeared  on the earth o      •
along with the inttrductiou ol am nu'an »g oi
mai and vegetable life.    However, niatl
they were not recognized and their      si eti ■■
importance was nol appreciated un mms, «   ■   ••'■
til very recent years.
■   I
Essential to Health
; j
tor mani v i
Ih.  Kar'Eas
<A n a
Even now. in spile of the wide
It is
spread interest concerning these my
re t"  irrov
sterious food factors and the enor
nious amount of research w 01K
which is being done in attempting
to isolate these substances and to
study their behavior, we knew relatively little ahout them but we
do know to some extent al ' -ast,
their importance to men ui ■ ani
We do know thai a man can starve
to death on three meals a da)  and    n
that we cannot live, grow and main
tain health even with an abundanci      i
of purified   protein,   carbohydrates,
fats, mineral matter and wati r   in
the absence of "vitamins
From the time of Columbus, when    v
long sea voyages first began, to vvitl
in comparatively reeenl time, scurvy,    i.
a disease marked by tender, swollen    n
joints, soft, bleeding gums, loosened
teeth, genera] breakdown and death    \
was the curse and fear of the mar
In 1736 it was learned thai scun
could he prevented hy lemon juice
but news did nol travel fast in thosi
days, and  it  is only very r nth
n,i even
■   •     oni r
.'en ntlvai
I ■
i ii r ■ •
Tickle Their Palates
Rich cakes an* thc favorites.
The fact, thai Bakers' Cottolei
n is   KM
ii    .'
.tf help *
I lakers' Coitol
s richness mak
ounces of Baki.
other shortening.
n in
•N ;l|! ruin ■ tn   an natural color.
■    aim   n uilt* with  12
II    - s     | ,    ,.
til  !<> nuiHTfl "!  an*-
2 z£i :'ire*"'y know ■***■**■*■"■ oott«i*««. w
of ou, Baleamen explain what ,. can do for you.
"t sjinn., Vancouver
Phones Bay, 917 k 018
\^    ji!i\ iotiah     slated,    a        Xllll'l-
, \\a\e" is here.   1' has permeat'
■    .    inilels   of   tin*   ptlblh*   atld   Wilt
... :,ipidl> in importance      \ ita-
i (,jj"  is a  \\ ord  w ell  knovi n  in
• |.,, i \ American hotiaehold, and
; | ,,.jivssi\ •• baker is keeping m
.. tii jhe limes b) '' v ita mixing
i AI   ,nid b) nutting out a loal
• , - ighcxl nutrilional *>alue
. i . iitn of thc htghi *** qualit).
i . i intelligent!), w dl prod i i
i;t of bread whieh ioa")  lie pro
-.-. nui d tht      lea    oal     I ai ■
| •  Hi     invent  ;',i.*-!      IIOV       I
i , ^ o| i oinplcI "t^ I -■' - m "''i
. \. i .    oo ker   ban   ■ w I bin  hi**
I 11
>   11)
i nt
u nrld nt
III   '       OaAIN
• ■  experiment**  with  ■**•I
ow I    *   i ti un i il      I   •■.'■'
I   id   w ill   support   i
for a l etnarkable leng':   ol
it even th<- to.is* . •
* men ta of t! i i *-> s.. • • <■,.< not ab
ti I) pro*"* *■ lhal ll ■   loal   -   om
wbile  lhe  nui rilioi      *equ *
"s ••! a \\ liiti rat art surpr
lar lo ll ihc ol lhe human bod)
i  .ii ' .. .   In nol  n a i ■ •     vita
I      hut  \\ it iouit  it  man w ill tie
p sew
■' 11si• ni  11|* 11* \   oI  ii    •   vea**l
ii all i \ii,i' t \ ■■ |i in addition
ieu othei fuiielions  nib* ihnii*h
Price-Cutting is Not Fair Competition.
1 ompetition, sometimes '-ailed the    production    and    selling   expense,
•eascles striving of man againsl man    while price cutting is the blind slush
for a maximum return for his exer-
lions, is an obstacle iu the business
■ ace to hieh cannot be iirnored,
mg oi merchandise values operating
without intelligent consideration for
the effect  it   has on  your busines,
When you hang up your shingle in    trade in general or the public.
the sirs;   flush of youth, confidenl       The price cutting merchant must
ol   becoming  one  of  ihi   merehanl    go under.    It is the penalty he pays
omorrow   competition is    for artificially setting the cost  of
production whieh he can only main-
lain SO long as his capital lasts. This
policy impairs capital, is unsound
■ "onomiealiy. dissatisfies the public
Hud causes other merchandise to t'ol-
ol   the  future.      And  why
it  he     Youth  and  firsl
.!!*•   *j non) mous and beget
n isnes  whieh  onlv exper
111       ll\ r I'l'lllllC
rsniial   fli
, - ... ...   osur* s success I or tin*
it fi .\ mont! -    But after the uev
-s '.v ■ ai h off and tl •■ fii st • nthus
eg ins to w ane comes t he un-
ling that onl) hard work in-
genl      ■ * ■  '■ 'I will ensure s ic
•   it  ■ * tin lessoi   'i compel ii ion
s. ii  others are there to ehalleuge
righl   d  all  new comers      The
jinner redis* overs bus ness  'atch
*e heroes wl eh long prad iee lias
in be unsound. Some "t these
•,. ■ s*     .'■.'.  extensive  credit.
I -■ I", ,1'i-s and priee cut-
: ,r.\ i    tO be I lie quieK
•. i ■'..' um      isiness fail-
the ti.s' methods mad'
relate d\ ing businesses
ea combined with other <|unlit)    oot turn lo something else as being
fredienla intelligent Iv w dl i liable
1 lo produce n **. itatuiuixed loal
!   I   ss Irul)   the 'si,itt  ol  hit
biii I)  ,id\ ertiat   lhe fuel  lhal  ) ou
■  doing this    Yuur sales v\ ill tell
newness ol theven-     low  ihe same  disastrous course  in
'in* desire to hold trade. It results in
incorrect and unfavorable public
• pinion concerning retail profits and
the sound value of merchandise so
1 due-'d in price.
Rveryone admits that the laborer
s worthy of bis hire, and this is true
no matter the field of labor. Those
who have studied Trade know that
,!." mosl popular commodity will
■ ii' p from market just so soon as it
no person will continue production
I lie pri -0 the public set as its stand-
.rd "1 value. So with those lines
who 'M>ist on selling goods below
sound value can undoubtedly exist
so long as the visible supply lasts.
ihey eventually kill the market as
no person will continuep roduction
at a los |o satisfy the "whims of price
Utters, especially where this policy
nduees the public to accept a lower
urn    standard of value  than good  merchandising dictates.
Price fixing below sound economical values oil the pari of the British,
Kieiiih. German and American Governments during tin* war, is possibly
the strongest illustration of the results of this policy known today.
Tins,' Governments, to overcome
popular public objections against
high war prices, fixed the price of
man) commodities below the cost of
production. They did not take into
i onsideral ion the effed on related
industries or the numerous sources
of demand for similar materials
made up differently. .Many of these
commodities disappeared from the
market as soon as the visible supply
had ended, for the manufacturers
found ii more profitable to produce
other goods which could be sobl at u
uilroi ■'..'■   for a Iime, and d ih«i
.. s ,,f sum.' of the merchandise is
skilful!**  raised to cover the differ
■' ,   ■ nilure can hi a\ "ided indenn
■, ■,   Ind !■ \ nriabh the firm persist
i - • :\   folloM ing the practice has a
short i \ isteiice.
\u\ business, to th sen e the right
lo existence, must sell merehandise
■  ,,  j.nr,' commensurate with 'lo*
..  \   , rend* red. and to achieve oul
^landing success sell nt a price b>\\
,,    |ii   ■,, er< ate a preference or ren-
, .   ., , si i \ ice that  the many
,,a,-.\ miblic lo satisf) its needs will
Oct ter or eneapei
f|je differen 'e 1" I ween price cul
jMi. mid economicall)   priced mer
ehnndise seems one of degree and
unimportant, bul in reall) the differ
,,„ee is oftentimes the deciding fae-
tli* sini\ ;,,,i xnl, Ul|| |M. doing your tot between success and failure, Mer
pari in elevating the bread induatr) ehandise proper!)  priced to attract
■«> Hie place whieh n  properly de the largest amount of sales and nel
■ ,.,,'-' i • • i i.,   . l ,m i,.fil mst     mere hauls and the mail order houses,
■••rves, the first rank ol all food in a profit is always ha.sett on loiai los
•bi-siries of the world. an«1 lakes into aecounl ever) item "I
Price cutting, as a general practice below sound value, by the retail
ill have identically the same effect
* SI T
when   I IU
i clause when the manufacturer finds
out that this is onlv establishing n    i'*11'11!"''  s| *'"*• /'■■'    '
ment Pai   to Iwulin lorui    fan   nil ;
new price level which he cannot hope , ,      . ■    »•     i0.u|,
to meet, he will simply have to retire (<t!.ti,!,.N ,,.* ,.v,.n   kind     carefull)
from the field.   Some of our nmn packed awa)  in liermel    illy aealt
thoughtful     manufacturers     and containers     During   "■      uturiea
wholesalers have already sensed tht       ,._, sleep of thi    lead Phara
effect of this unfair method of doinj! evident ■      li     ■    i - ■'  '
business and are insisting thai their . ■ .,.,. !ins. moriem feaat provid
Trade Mark goods be sold at a price        „        ... ew of 1
which will bring a fair profit to the subjects  w      nol     ivi     •       all
distributor,     This shows foresight gether  wasti p     Th*   »tor<     *   eai
on 'heir pari, and that the}  intend N ...        ,  .,.   ,,. . , .  .,
to continue building up the market ., ■   •,.   .      ,,•,■•••..»■
l ^ 'Mil    IM     llll    ui'ji a
they have already created, The time    , ,
is coming when i-xi-ry person inter-    ..L
ested in the Retail Trade will havt
to carefully consider this question or    . ..
else be faced with the iieeessih  for    ,  .
continually building w\' trade in new
lines, rather lhan increasing the sfllc
of well established merchandise,
The eyes of the civilized    world     i m
just imw are turned toward the \ a i ■'a-HH
,        ..  ., , ,        ■   ■ -   . '      I would pro\        -    l»  * ■
ley 01  Hmgs in   I hibet. w here tht        .
secrets of 3,400 years ago are hem*/    ,
dug up by archeologists.    And  in    .   r',' ■•• .
opening the tomb of King Tutank
■•amen  they find    thai    when    hi     NO  EXEMPTIONS  FOR   BREAD
stalled iiis long sleep. ::j centuries EXPOSURE
ago, his loyal followers, in the be
lief of their religion,  thoughl    he        '    lorin    is it ion thai
"ins*   be  plentifully  supplied  with    vents t •    ,-
i it    i
■ hm! proilu in *! *l i t
eentl y a iiu nil f thi
up before t he tu.' i*i ": it
llf       |h< :■•■'- |   |    '
forw itrd   b)    " ■    W in-l-
,i ,ii    I Itfll     *        ^      Wet.
king    ■    - ta***
f\  to leavi   " *    '
ndoH  or ith op m
«i-r>' up ?«» lhe r*'.
•  -.-.■<
ihey would I
....   ih<    i-a   i«
'     •..■   i.
»ri .ii
•     ' •          ■     ....■■
t f          rv i
tor Bakers "„iec,i0Ders
Trade Prieei
$4.00  per pound
aking   powder—
ake-'s   strength—
5-tb tins $15.00  per
Pails, about 35 lbs.
17c per pound.
Kegs, about  125**bs.
16c  per   It),
"Javanoll" i» .i highly concentrated   artificial   Vanilla   FUv-r
it is lometlmei called oa of
Vanilla,     "Javanoll"   win    not
"cook out" or "freeze o.;t" like
ordinary Van ill.i. One ounrr
will flavor 12 to 15 gallons of
Ice Cream.
Baking Powder
Thu Powdr   i» prepared ipeel
ally   for   Oarers   use. IU   per
rentage   of   available gal   con
tent  Is  much  greater than   that
Of      the      household Standard.
"Feather-Light" m.ih that on.
I'ormity of Gas 'ontent so nee-
'•ssary  for  successful   baking
The Jameson Coffee Company
Victoria and Vancouver, B. C.
•.lADE   Br   H»tC!*l, s»t»
A    •; *     ■)     »'        ".»■•?•»      - j        i e    , •  '    ■
4     «    :*«.'«    ;■-;';      u    i'«   ' ■     ar. |    * -    i <
Th   »    Ifl    ■     *f e .-•■''-<:'•* ■ '  •     •  . e     I I •     ,
iic   '.'..-*  tt'i «m   -.»■* m»in * -1   » ■    .«•   . *
*•■ =■    M   '■   ' ' I »'•      »«       Al   MN      I «   II «
' t ■ r.    t; <■    i    ,    * a   }■  <■»•-,      na     | -   -1     •■'«•'§      •-.       a -
''     '    '       *     f   •   ■ < # •   » - '   M  lilt  *-<*   «     I        '.-•»'
* '' *'    Ik*   Mine     -    roBM     --fj    »•■ |    , «  -    »■«   «   ■ •
b   '*•    *m       -    <••    -j-    ■ ■ -.    |      -    .    *,  ,   ».. «   -,   *
• • '     •«•••-    We - •«« i ..) •»v«i m ■»    (i     • *
ihe pr ire    ':-'*-*     - •« ■     -    -.-•■«•   «- •
wp   Inio   '-rn   ■■'   *-•■      *.».«   -•■»*,   ■* .   •   wt   * -   ■   •
'; t'r    *• r   " • - «     '-■>»*-,-•        , . ••
'"''    '*    '"   "•   tl   r#rt»m#Bi   kmis*m*mt*si    tut    *'•       »
         —•     *r 1    *  .    «-•»       f    "••*•••    '     *•*»        U»*
*****eeMa niy. •«  m
?*>»? ?ro  Ave.st t  y.t*r vascoi vie   •
Office and Sloic rtxtur*?
l*oi information apply
1066 Dunnmuir St. Vancouver. B t
Phone Seymoui 876&-B766
•'•  ''     ••''    h     •*     •       •      >t-*d   the   Western   Canada   Baker.
' ;>"J   *
Seasonable Tested Recipes
I u ith coarse granulat-
baked ai aboul 360 de-
Vanilla Jumbles.
... v li in uu*
Bit i :'   the
t- ormufa
v igar, !) lbs,
Shortening, 5 lbs.
Whole eggs, 1!: qts.
d Ik, 2l-j tits.
Salt,  'J  ozs.
I li *arbonate of soda, -! i ozs.
Klour, 16 lbs.
Vanilla flavor, 2 ozs.
. >   ■
Making  the OhfttM  Straws
flo u    VVh< ti t! "
...■ .   k orporated,
!- r    (til,    i'i'    Hs    II    -
longi   mixture    to
iM)       ■■    ; II i'i 'I' j 'i '!'.[* I    I
•  ■  ,   same reason.
fluted  forms
enter    aud
Fruit  Bars
I    :*. 1
Pul the sugar, shortening, salt
and **.<><la bicarbonate into the mixing bowl and rub the ingredients to
,i T"aii!\ consistency, Xow add the
eggs gradual I) while the mass is being rubbed, After the eggs have
been incorporated, add thc milk
Add " " vanilla and stir !«• break
thi creamed mass. Nov add the
ir and cream of tartar and nux
until the mixture becomes smooth,
Put a portion of tin* mixture into a
. ivas sack into which a star tube
has  been  inserted  and  deposit   the
inibies on slightly greased and
dusted pans. Allow them to re
main in the rack for an hour to an
i :,- ;,n,i a half and bake in a flashy
Vanilla Wafers.
.   .• |.- intuitun
A\\ s   W ill   I OUU       lift      '"   n
in   r« -.■ lltbliltU!   "-1' 'iU
Butt* r King*.
white, I i|t.
|       |l's        ll     ,l.   N
| J J |        11 |'l.
a | ..,,    shortening,  eggs
.    , .,,  (| .   bowl  and    rub
,      ,    ,. * un nte  the  ingredi
ii   ,ii
11 ss«»l\ v ii'** ammonia tn tlie
„|,l   • in the mixture and stir
..  ,,;,   \,.u  add lhe flour
mix  until   utiooih.    Then  inU)
.    I ns   antl   chopped   nui**  and
■    ,     Now ilu ide '',"' mixtltrt
;,ti ihs.  soft   winter  wheal   riour
',\n lbs. powdered sugar
I'i ihs butter
•ji , ihs  shortening
Vanilla flavor to suit
I '  ■   OZS,   s' 111' i
11 . Hiss,  ammonia
1  gal. eggs
Aboul 2' j gals. sVv *''*' m\\k.
Kim on die to make wafer 2J i to
■m . iiiflu s in diameter Mix soft bul
not so i* will run to feathered or
{wow m edge ' 'ream sugar, shorten-
m, ;lllli ,utter. Add flavor Heat
'ow l\.    Add milk ami
,,,,,. sheel    egus ami aim -
i   ,,i i      iii   in   mieutiiia   Sil'i  soda  in  tloui
*:.", 2c:2v2:h22i rlimi-iTii ;. ^-. *■*« I
Established 1890
Our Motto i. -SERVICE"
-.-»•» firm Ii in a position to do, but  W% CAN
We «M o«« «o se,, yon l*"*^^ £ E M
to deal with us
mail order to
Whole!*;*!-* Croc******
Stands (or the Highest Grade Butter
It is our endeavour to maintain the Highest Standard, and ;   ■
MEND this brand \<> your customers.
Reliability goes with SHAMROCK BRAND
Rl      -
afeh   RKC03.I
P. Burns & Company, Limited
EFFICIENCY Brand Heavy Rubber Footwear
Brown and White
Sent! Your Riuh Onlern to U«
Gutta Percha &  Rubber,  Ltd.
ii ■-■ "Pioneer Brand"
I'S    !•
' ■   '.
Shipmc'.s Ifl   ill  po*nl*
'    B   C
WILL be used extensively this
year throughout B. ('. Ii you
intend replacing your pres-
••in awning This awning is the
most economical and easily oper-
ated awning on the market. All
fixtures are malleable iron. The
mechanical attachment is the
famous astkit" Patent Bevel
gear the crank ol which, operates
on tin- sili locking principle. There
is nothing to gel out ot order—
without a doubt tin' most up-to-date
awning you can buy.
SI   . MOLR   '•IO
28-30 WATER ST.
When You
Use a Paper Bag
)OU    C.peCl     O    to    C4-r»     \OW    *A4'f»    I'OWt.
H  o dottn't  >ou dlSMlltfy  4nd  potubiy   'oie a
Good  Uaqs  Iff  a*  "fc-?»»jrv   A* good  vs.ues
CONTINENTAL  hAQ» run uniform ind do tr*C work
tht)   .ire   tuppoted   lo  do.
Speedy CONTINENTAL   o-*   yowr r*e**t ordfr for
P'pcr   Bag*
The Continental Paper
Products Ltd.
Smith, Davidson & Wright Ltd.
New Lino of Cream Sodas
'Queen Royal*
Packed in large aud small
tins. A delicious appetizing
biscuit, li will appeal to your
customers. Ask our representative i" show you this line or
w rite or phone us order.
Tins biscuit will give every
saiisfaction, Let us prove this
b\  sending vou a trial tin al
Ramsay Bros. & Co.
Vancouver. B. C. Victoria, B. C. r
Fire Prevention
Figures which are now being prepared will prove tl     *
1: does nol seem to 1"' clearly n  ' izeil by     .-* u< iw i
The fart thai an Indemnity  ma#>  be ■    '•   b I       *  ■   *
thai the resl of the community pays a tax foi thai | .■. **
As a young eountn  struggl i -  to aehievi   i  two
to further handicap ourselvi s.
MUTUAL INSURANCE > nothii ** less tl
careful selection, rigid inspection, and   uti    gent rati
teres!    li necessarily follows thai  because I lie i
by his Association, he is ^oing to vvatel   his
gent interest in community fin   prevention.
A mailing card will bring von full part    ilars il
rt it a i
Geo. S. Hougham
Retail Merchants' Underwriters Agency
**    li
The Easter Breakfast
Ham or Bacon
■r Th
• ll! nn
•Premium"    the W   rl«l
Sitbstilnt'' ordinaly   Itacoi   or
um] j on dull thi' jo   of I
Kor S\i ifl - "Premium" Eia< i»n
live quality.   Kirst ■ * i   *
Itrand must hat e ju*t tl
Then next il possesses an unma
due to the exclusiv >■ K*m ifl proc
I irder Vour Supply Karl) antl
- > ■ . ■ •   .      . | ,
1 '   ' '   ' '   in o k i u u,
.'ill**   iKivHililc  ul nr-1
Swift Canadi^re^npany, Limited


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