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The British Columbia Retailer Jul 31, 1923

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 Fifteenth Year
JULY, 1923
the British Columbia
20c per Copy; $2.00 Per Year
Vancouver, B. C       VOL. XV. No. 11.
We Offer Canada's Most
Modern Paper Bags
The above brands of paper bags sold by us are manufactured
by the most modern paper bag making machinery procurable.
The product attained in this modern manufacture has been
kii.dly acknowledged by the trade to be a most satisfactory
Features of great strength and uniformity secured in their
manufacture will be gladly demonstrated to you in a really
convincing manner.
In case our traveller has not called on you, write us for samples.
Prices are right.
Made by
Winnipeg, Manitoba.
136 Water St.     Sey. 7868     VANCOUVER, B.C.
i; if
i:   2
JM 2
With which la incorporated the b  >• TRADE REVIEW
With which la Incorporated the B. C. TRADE REVIEW.
The End of a Perfect Day'
•JMade from finest flavoured cane BUgar, a special grade of which is imported for the
fPut up in all sizes of packages to suit your customers' requirements.
111n packages designed to beautify your store.
2 lb. tins. 24 to a case.
5-lb. tins, 12 to a case.
Perfect Seal jars. 12 to a case
10-lb. tins, 6 to a case.
20-lb. tins, 3 to a case.
The British Columbia Sugar Refining Co. Ltd.
With whi.i*, is incorporated the B  C. TRADE kkviku
The Last
44 Boxes
in every case of
are your profit
Continuously advertised, they are sold
before you get them
Insure your profit
Order Eddy's Matches
The E. B. Eddy Co. Limited
Hull. Canada
The Tea With a Pedigree "
The most profitable package tea for the retail
(The price is never cut)
Blended and packed by
Heather Brand
Toilet Tissue
This good "Hide In D  C." papei la .1 %i,
hum' iwn process 1111"'  done- tip In nttrni
llvetj   wiapiMii i) oi.   i(»ii«  which  Kt.ii! .(•
I'll'    t'Ut'll
('uiiMii'i.it'*-- newspaper advertittng Ih being
cione *.» l»»*ii' dealera w\\
Heather Brand
VVrtlf for MunpU*** iftd Quotation's on a \un
i.sii Columbia Producl ot b*Uei quality than
Imported Hoes which coat »* much, <*r store
Smith, Davidson & Wright, Ltd.
AUGUST 11 to 18
Entries Close August 1st
General Mjjr.
Write for Prize Lists If
With which is Incorporated the B. C. TRADE REVIEW.
Published Monthly.
Secretaries,   Representing the following
Branches R. M. A.
Agassiz W.  A.  Jones
Armstrong G.  H. Smith
Chilliwaek A. Knox
Cloverdale A. J. Burrows, Pres.
Courtenay   F.   Field
Cumberland J. Sutherland
A MONTHLY JOURNAL published in the interest of Retail Merchandising nnd the Development of Commerce in Western Canada.
SUBSCRIPTION RATE: Two Dollars I'er Year, payable in advance.
Advertising Rates on Application,
Publishers:  Progress Publishing Co. Ltd..
Kdltor: J, R   Morrison \v   \\ Code, Business Manager.
Cubic Address- "SHIPPING." All Codes Used.
Telephone! Seymour 3861
Entered at Ottawa m second-cl&sa matter.
Cranbrook J.
Duncan L.
Esquimau  H.
Grand Forks S.
Hammond & Haney....A.
Kamloops A.
Kelowna A.
Ladner a.
Ladysmith j.
Lytton b.
Merritt q.
Mission F.
Nanaimo J.
Nelson    E.
New Westminster D.
Prince George  C.
Princeton A.
Revelstoke J*
Trail T.
Vancouver W
Vernon D.
Victoria J.
White Rock E.
F.  Scott   (Pres.)
E.   Helen
E. Pickard
T. Hull
J. Scott
H. Muirhead.
S. Wade
W.  Bull
B. Armstrong
C. Lightbody
L. Ward
F. Gigot
C. Reid (Act. Sec
P. Hume
A.  Robley
, F. Ing
H. Hardy.
Vol   XV., No   11
I'l.Y. 1923.
Vancouver, B.C.
sanely constructed foundation of the general business
There ih fli present noticeable among the consuming public ;i conservative spirit, whieh although not
altogether in line with the retail merchant's idea of
prosperity, is nevertheless steadying business to a large
Tin* husiness pulse is steadier, nol weaker as a remit! of thc descriminating Attitude whieh people are
adopting, and this well developed spirit of conservatism is in pverv respeel i-t-a■**-*>urin'r. It is an indication
thai a continuation ol sound prosperity i** preferred to
tin' *tmmm variety which is frequently deceptive m
its impetus
One of the principle reasons For thia discriminating
attitude is thai produetion in certain lines lias risen
sotnewhal over consumption; or at leasl is working a
liiili* ahead of the volume of business transactions. Restricted buying sometimes indicates less consumption
than is actualh going on
Again mosl husiness men do not wish industry to
travel sn fnn\ thai il become**1 tr;i\>'l worn. Bruises ol
the past have been fairly well cured, bul unfortunately
tin* memory of them is still fresh. There is little evid
enefl of unwielch inventories, and there is evidence o\
a desire to keep bills paid up, Thr average individual
is able to bin for his needs, antl lias the chance to in
■lull***' in extravagances, bul he prefers to pul his
money tn more suhstanlial uses,
During our last experience with thc undue expansion of business, and •*•*■ ith definite kiio***.**-. ledge of serious
trouble ahead, whistling in the "lark was resorted to,
m order that all available profits could he gained before the break arrived, Mow there is an absence ol
Ihis condition, which will lend lo strengthen the more
The recent dismissal by the I'. S. Supreme court of
the appeal of the Federal Trade Commission in the
Mennen rase on the ground that there is no basis for
review, makes final ihe dictum laid down by the court
nf appeals of the New York district.
The gist of the decision is that the quantity purchased does not determine ihe priee at which a manufacturer must sell, hut rather the elass of business in
which the ultimate purchaser is engaged.
The lower court ruled that there is a distinction between a straight line wholesaler and a concern organized for the purpose of supplying its owners with
wholesale prices. Or, to use the words of the court,
"it is nut the character of the buying, but the character of tlie selling that makes a dealer.
The manufacturer in the United States has now
the unquestioned right to refuse to sell to retailers, and
if he chooses to sell them In* has the right to lix the price
to sell t" them at the same price as he sells to the wholesalers.
He is now complete master of the situation provided he has no monopoly, and does nol discriminate
between classes, and sells the same class of dealers on
the same scale of prices.
In this connection it is interesting lo note that on
the closing day of the recent convention of the National Association of Retail Qrocers at St. Paul there
appeared a resolution that chain stores be classed as
retailers in line with the decision in the Mennen case,
and that manufacturers treat them and the independent retailers identically as regards to price. THE BRITISH COLUMBIA RETAILER
Willi which ia Incorporated the B  C. TRADE REVIEW
John C. Westfall, who is the head of a buying con
pany of retailers in St. Louis, said his company vvould
go out of business tomorrow if thc chain stores of the
country were treated as retailers by manufacturers
and were rendered unable to gel any price advantage.
He pointed out lhat thousands of grocers in the I nited
States were not members of any buying organizations
and he would gladly sink any selfishness in their in
tcrest if the chain stores were classed as retailers and
forced to buy on that basis, asserting the independents
could then readily cope with them.
The resolution was adopted unanimously and, with
ihe sentiment expressed by Mr. Westfall, means that
the chain store question would be solved it the) were
sold as retailers, and that the buying exchanges and
co-operative wholesale houses would cease to Function,
as tliere would be no need for them.
no ix ix  ijh  ill] llll
p -"j p A BQ B8 '.''*
"ihi '
ix   b n n n
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"Mt.*-'     8n«      e
, ,, ,i • *«»•*• *m B '■" n 2
1 '•    ^^   HMM «k     -  - " I
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Put him where  he  belongs:
A news item in a certain small town recent!} announced the opening of a branch of :i chain store, and
also stale.) thai the chain system "would attrael trade,
through advertising and low prices." Reading an an-
nouncemenl of thai nature in their home town paper,
musl have been a bitter pill for the merchants of that
We should not imagine thai to bi told thai other
merchants were charging too much and nol advertising, would make very good reading,
This newspaper evidently did nol consider its obligation to its own home town in practically telling the
people they ought to pa'i'oni/e the new chain store.
Possibly the editor was thinking moi f the new
advertisement he was going to receive, than of the
other merchants who had been advertising in and sup
porting the paper for a number of years. He did not
think of the effeel of the entry of the chain afore in
that community, and thai its only object was to gel
as many of dollars of the people's money as possible in
order to send them oul oi town to enrich some otln
li [a disloyaltj  to a town for an)  publication i
boost a newcomer whose onl) object \n to sap um] ** ,
nothing in return to the community, and publislu
doing so shiiiild I"' in form wl ol their obligation to 'I ■
own home town and the people who have built it up,
The extent of ihe saving lhal ma)  be effected
shippers taking advantage ol lhe recent I) inaugural)
interocean  steamship  service  between   Montreal  hi I
Vancouver was recently referred lo by \N   l*   Met
lock, of Messrs  [veil** Douglii** & Company, and cl
man of the transportation bureau ol  the Van ouvh
Board of Trade
A boat bad recently lefl Ihis port, he said  for I an
adian Atlantic ports and that as compared will   i
railwin rates there was n wi***- -i ' in frright i * irifi i
> iM)   for   l" "''i-1
I     01
pounds of coffee and M-4 "," on  16,(HK)
• ■ , ■
ni'.' powder
Sunil.tr <■ 'onomies would
tion   of  kindred  coin on
port, he kj ited, so tl ni it v
w ards clu apei  goi dn t r tl
\ |! \    |j111 -1 .   •!.    tOt    '   ■   '     •     *
between Atlanl    ai I I'
w as dispelled in tin   mil
expel i • nee
■ <.   |, • 11   •   ■ < .
rom   VIoi ireal
hound to work
imp i'
■ , *       »
JIWl   I * * * t i   El
According to the judgment  of  Mr   Justi ■   lios
of the Supreme Court of Ontm   ■ ferwl at Ottawi
• 'anadian job printing plaut*i .md newspapers who
job printing do not have to pa> *a     Inuc lo Ih* gown
lion!, and  ma*.
wed a-*
u I
exclusively retail goods made to the ordei ol eael
dividual customer, under regulation*-** ol  thc Minister
ol customs and Kxeise
.lu-tice l»" ■
in |
>.Mi. i
Kveii  if the il
• il jop printing matter according to contract in h
and a <1»*11\«-r\ b\ a manufacture) or a nrodu vr,
in tIn' case ot a
print< r, whose hum's ol   oh
execcd $10,000, tin   lax is uol payable on sales man
lo the order nt (he individual eustomers l,v- ii ret a  ■
who Hells exclusively   l>>   retail under regulations by
t he minister.
Ih'' action was based on Ihe claim of the Attorn*
(leneral of I 'anada, w ho claimed thai I 'ain I'rii '
Limited, owed the Uovernmenl $1,01)8 for unpaid sn '
taxes for the months of Ma> and June, 11)22,   The d'
fendanl company denied the claim, holding thai it **" :
exclusively  h\   retail, and  was nol  a  manufacturer
wholesaler or jobber,
Il is specifically provided in the 1923 resolution**
thai . ob | .ti ii 11* rs with an output ol $10,000 or less ur*
cxempl from the sales tax, 1923
Won which la Incorporated the B, C. TRADE REVIEW,
Resolutions Discussed at Provincial Convention
Kamloops, May  28th, 29th and 30th
Verbatim Report of Resolutions Committee-
Outlined by Stanley B.
Tip President called the meeting lo order at 2.30 p.m.
Finance and Administration,
li ii Klrkham, Victoria, Chairman.
,i 0, Kelson, Nelson, B C.
ll p, Neii&on, Vancou*er B. C,
ll *; 8te\prison, Victoria
T k  McDowell, Vancouver
w .1  Wilson, Nanaimo, B C
C J  Mill-  Merritt
T .i Wilcox, Kamloops,
\ McPhall, Armstrong
i. j ii,til  Vernon,
i; .i  Gordon, Kelowna
\ I* q   McDonald  Ne*« Westminster
n Manning, Revelstoke
Constitution Committee.
Daryl it   K« at, Vam ouver,
UeorRi   H   Hougham, (Advisor) Capacity)
Resolutions Committee.
i: i:   McTtggarl   Vancouver, Chairman
ii s Rej nolds, Spuxsum.
.i  Vallanee, Vernon.
.1  /,  parka   Armstrong,
ii  (■' Chapln, Kelowna
T i *  Whlti housi. Armstrong
Nominations Committee.
i,   p,   Armstrong, Merritt, Chairman.
.i ii   \shwi ll, Chilliwaek.
u   ii  Oram   Vrmstrtrng
io nt£•■ Hunter, Vancou*i r
i\ngui Mi Phatl, **•!mstronn
Mr.   Ron*, Addresses Convention  re  Emblem.
Vou will notice thai the Chairman asked me lo tell you
.iii shout ll and then he naya he wtlt allow me onlj ten mln
ut.'s to i<-il ll In I cannot conned the two l had no Idea
when I lit!*,).' up lo the Convention lhal l would l>- called upon
to sa) anything In connection with the Emblem ol our Association However, as you are posalb!) aware, l have mentioned
this ai the two Convention!! previous, the onp ai Duncan, two
year* ago when it received the endorsatlon ol thai ConvenUon, and again al Victoria last year, when H was again endorsed lo the Association .Her thai matter came up
In Victoria a yeai ago, I wpiii down sa representative ol
it C lo Haltfat* and took the matter up with the Dominion
ConvenUon al Halifax lasi August Al thai Convention there
wai considerable discussion about It. and il mei with considerable opposition, bul i iucceeded In getting the Emblem en
dorsed n • the official Emblem ol the Association ol Canada.
After lhal ***-■ returned to the Coast, and In Vancouver I
took the matter up with lhe Provincial Board, snd thej ap
pointed a small committee ol three, myself, Mr McDowell
and Mr Crowder, lo proceed with the Emblem. Our action
waa reported to the Dominion Board Office and thej ap
proved ol our anion and suggested thai r larger Committee
he formed, Inking In Borne member ol lhe Dominion Board.
Mi Walters of Ottawa was added to tin* Committee, We communicated with the Dominion Board later on nnd arranged
last December to get the emblem manufactured We obtained pilcrs in Toronto and In Vancouver, and 0. B, Allan oi
Vancouver seemed to be the mosl reasonable, and we waited
for some, time and then proi led to gel the Emblem manufactured In Vancouver Early In December we made considerable progress, bul as we did nol hear from the Dominion
Board, lhe matter haa ben at t» standstill for some time, However, verj recently, we have gone ahead and instructed 0. B.
Allan to get oul b number ol these Emblems,   We fully In-
Association Emblem, Now Officially Endorsed,
Ross, New Westminster
tended to have some of them al this Convention. This was
impossible, owing to the fact that Allan had to have dies
made, which will take some considerable time, and consequently wi> are unable to have some of the emblems to show
you today. We have, however, a sample showing the actual
size oi the proof. That has been, since the Dominion Conven.
tion last August, the Official Emblem of the Retail Merchants'
Association of Canada. It originated in British Columbia,
and as far as we understand, it will be manufactured in B. C.
I hope thai a number of the delegates here will take the
matter up in their differenl localities and that they will be
able to use some of them. It is a very nice emblem, and one
that will be used by all the members. It is representative of
the service that this Association Is ready to render to all its
members. I am pleased to say thai the work done at Halifax
and al Victoria carried some weight anyway. We hope within
thirty days that these emblems will be obtainable. I thank
you for your at lent ion.
Mr. McTaggart: (Vancouver) Chairman: The reason for
changing thi order of the Resolutions was some of them resolve themselves into a great deal of discussion, so as much
as possible we left those near the end. We began with number 17.
Resolution No. 17.    Re Branded Goods.
THAT WHEREAS a large number of complaints have been
received from our members, stating that they have found
from time to time in the case of goods bearing a resale price
and which are sold by the retail trade generally at a fixed
price, and main manufacturers, alter a demand has been
created for this article, increase the cost of same to the retail trade, without changing the retail price, and this, together
with ihe addition of the sales tax added to tlie cost, eliminates all profit for the retail merchant, and practically forces
him io handle these branded goods without any profit.
lhat this subject should bo thoroughly discussed and some
conclusion arrived at. and that a report on the same be forwarded to ihe Dominion Board, so that it may take this
maiter up through the Dominion Committee.
Vour Committee concurs absolutely in the sentiment of
ihis matter, and would suggest that the Dominion Board
lake the matter up with the Manufacturers and Wholesalers,
and in the event of no satisfactory conclusion being arrived
ai. that the Dominion Board advise all Provincial Boards to
upon io their members, with the names of the offending
Moved by Mr. McTaggart, Vancouver, seconded by Mr.
C .1. Mills. Merritt, that the Committee recommendation be
.1 \\*. Ashwell, Chilliwaek: 1 would like to know this.
Vou take a certain brand of soap, i'alniolive soap. Balm-
olive soap is advertised quite extensively, and retails at ten
cents a cake What do we find? We tind lhat Ihey are selling it ai three cakes tor a Quarter. I think, in Victoria, if I
remember right, it was advertised at live cakes for a quarter.
Who is to blame for thai?
Mr. Manning, Revelstoke: I think thai the fault is with
ourselves, 1 think the trouble is among ourselves, As soon
as completltlon is keen enough, and a demand is created for
his goods, price cutting starts. Take automobiles for Instance, Vou pay a certain price in these up country towns
lo dealers. Vou can go lo Vancouver, buy the automobile,
paj the freight and everything on it and land il in Revelstoke for flon.no to $250.00 less than you can buy it from the
local dealer, Is that fair'.' It is not. ll is ourselves to blame.
JUSt so long as business is done in lhal way, you cannot
remedy it here. We are not honourable among ourselves.
The matter rests with our own selves, and it is a waste of
lime io try lo settle it here, unless j on are in a position to
mark the price on that article. THE BRITISH COLUMBIA RETAILER
With which is Incorporated the B  C, TRADE REVIEW,
Mr. Neilson, Vancouver: I concur absolutely in the senti
ments expressed by the lasi speaker. There is absolute!)
no question about the facl thai the handling ol this particular phase of merchandising is up to the retail merchant, so
long as competition meets compel ii ion. I know in the case
of my own business, the automobile business, the automotive
section got the condition of marketing tires In 15. C. on a
very.fair basis. What happened? The other merchants
would not stand for that, and almost pul our automotive sec
tion out of business. Now the man in the tire business does
not stick to that. He operates a little repair shop in con
nection, and is not depending entirely on tire sales. In fact,
most of the tire sales of today are handled by the wholesalers.
and the consumer gets a cut of 25 or fifty cents. 1 am ab.
solutely in accord with Mr. Manning's sentiment thai Bome
thing should be done by the Dominion Board so thai ihe ner
chant will be forced to Upheld a code ol ethics. Thej are
prepared to do so. It is simply a case of whether Hie Retail
Merchants' Association is organizing primarily lor price fi\
ing. So 1 think, that in handling this item iu this Convention, if we are to get anywhere with it. something along those
lines should be done.
Mr. Crowder: The Dominion Board has the power, and so far
as our attitude towards price fixing is concerned, thej were
in favor of the manufacturer fixing ihe resale price when the
resale price is fair to the retailer, to ihe wholesaler ami to
the merchant. Our friend Palmolive Boap has the price fixed
This is not so of Scott's Emulsion, hut some teas have the
prices fixed on them for resale. Some goods are sold, saj tor
35 cents and the wholesale price is (5.150 a dosen, which
makes it very embarrassing to explain to customers Whj J'OU
have to charge more than thirty-five cents. However steps
are now being taken in the right direction and we are hopeful
of results.
With reference to Mr. Manning's and Mr. Nellson'a re
marks, they are both perfectly right. But while you and l
may have some sense of honor and keep to Ine code of ethics.
you will always find the snake ia the grass, in anj kind of
business, so organization of this kind must be carried oul to
make these people as nearly responsible aa we can gel them
to be. Anyway, even If you are asking to have the stamped
price taken off the articles, I don't think this is going to
solve our difficulties. Now on the third line of the resolu
tion, it says "bears the sale price." I want to know just whal
you want. Hither you want to have the sale puce marked
on it or you do not. I want to know deflnltelj what you do
Mr. Manning: Do I understand that your objection to the
price is the price being marked on package goods0
Mr. Crowder: So far as I am concerned.
Mr. Manning: Then you are in favor ol the Ontario Act,
Mr. Crowder: Bill 17. Absolutely not.
Mr. Manning:   I  was going  to sav,  about  resale,  vour at
titude today is very different  to what it  was at the last Con
vention.    Vour opinion al that  time was quite the contrary.
I understand now thai j'our whole objection ia pun Ing the
price on it at all.
Mr. Crowder: I object to the price being pul on the pack
fee at all.
Mr. Kent. Vancouver: inasmuch as the Retail Merchants'
Association is for price maintenance, how can the price of
manufactured goods be fixed. This resolution Is more k, the
effect that the retail merchant should have a reasonable
profit on all their lines of goods. When the wholesale (nice
is raised the retail price should also be raised, inasmuch as
our association is for juice maintenance. The trouble sa I
see it is thai the manufacturer make a fair profit without
raising the retail price. This principle is wrong I think Ihla
resolution should insist on the manufacturers giving a fair
margin of the profit to the retailer, otherwise the manufai
turer will be interfering with the retail trade.
Mr. Wilcox, Kamloops: I agree with the last speaker In
our line of business tliere are several lines thai ate sold at
stable prices, Which is a fair price to ihe dealer. These
goods in the mail order houses have a price marked on them
andh ave to be sold for the same price. | think a step in the
right direction is having ihe price maintenance from the man
ufacturer,   I heartily concur in this.
Mr. Femie, Vernon: I agree with these sentiments. When
the manufacturer raises his prices, he should be compelled
to send out a circular to the retail merchant slating that the
price has been raised and how much.
Mr, Nelson, Nelson: In our trade, we have exactly these
things to contend with. Several articles in our business are
put up by the manufacturers with a certain price,    i noticed
a case quite recently,  when ihe manufacturers raised  th<
prtCe  alld   Hie  letailet'S  COUld   HOI   do  gO  because   lhe   price   VV.i
marked on the package    Ami w.' were certain!) up against
ii ihat time    I think thin is a verj  Important  resolutloi
When the Bale price to the consumer la marked on, it should
In- a!  such a rate  thai   lhe  retailei   I- Certain  lo have a fad
margin of profit, and the wholesale manufacturer should t"
governed accordlnglj
Mr   Crowder    I   real I)   don't   think   We can  do  ve(\   lmi, ,
about ii There sre three phases to this question, whetln
vou want the prices marked on or not. whethei oi not you
want the prices ol articles advert! • A in thi newspaper! **•" :
mention aboul a fair margin ol profit which is anothoi thins
Vou also iaj vou want th.- wholesalers to raise tin- retail
price it  the wholesale price i- raised     Now   whal  do you
want''    Do vou, oi   do you  IIOl   Waill   'io- prices Oi   ,u Mib-. ,u!
vertlled In the newspapers, lhal Is, Hi'- sale price
Motion i'ii. |, ,i
Resolution  No.   10 re  Suit Clubs.
Thai ii lie a recommendalioi   'mm thia Conventioi   to ■
retail merchants throughoul the Province ol  British Co u
Ina that, it thej find Suit i luba betns operated In anj cli
town or village in thi- Provlnc*   lhal ihej :••":* ihi    ..■,.
the Secretarj ol 'he Brill h ''"i'i*;.!   ■. Provii 11 tl Board
ing all th-' faila snd pai th ulai i they sve in their j*
session, so that definite action can be taken .i ha b» •■
done in a numbei >» rase* lo prevent lit-* egal operal ioi o
these clubs
Vour Committee verj   tlrongl;  eondomt    Ihi   prartin
lotteriea ol pver) Kind  ii d   mm  i   ll r thi   fl  I    Roard I
stltute proceedings foi prosecutloi   li   >    . > <■  broui   I io ll
Moved bv   K   K   M* I ,. k    ■     ....  rli ■! b)   C   i   Hill     Mi
riu thai Ihe Commit • •  recomtnei tat loi   tx  adopt * d
Secondi d b) Mi   Rosj   v a \\ •    mil    <
Resolution   No.   12:   Good*  to  be   marked   .iccording   so  the i
a c iu a i out I ity.
TH \T o la the oph lo   o! ihi   Convei Un   lhal      ■   I u i
or mark  is placed oi   si      m    •      dli it i ,-  .- i nun
Ihe --aid stamp oi mark place I thereoi   il ould b*   a- cord   .
to lhe .o tual qu tilt)  o   I; i   , la   and  I       -   bi   a i	
mendal Ion from ihi    Conveolloi   11 i-   i cop)  o   ll     r<   ■
lion be forwarded to ihi   Don i oi   Roai I ol >>ur  \nnocl«
bo thai It ma-, lake whatevei   tctloi   ll ma)  deem i 11 •
on the subjei *
Resolution  No.  IS,  Marking Good* firsts or itCOndt,
TH \T ;' If ' hi oplnioi  of tl     Conventioi   that whei   M m
ufacturera mark articles ol  mei     tnd   -   whirl   b.-.u   i *.
or second quallt)    tnd which   in   enter ins  Into comtwtiiloi
with one another, that lhe  iaid  Mai i i lurei   be requi  i<
to make the good   ihej sell as fii la  tnd I      sood   11 ■     -
as socondi ri such  so lhat the teeners! publii   will n-   tbl< lo
designate lhe differenci    snd  ll tl   Ihi    Coi renlloi   ■ t\ ■■  *
lhal this matter be takei  up with thi   Manufacture)    n id i *
views of this ConvenUon presented to them
Resolution  No. 18.  Proper rspressntttion  of  ttvc quality of
Woollen  Good*.
THAT || is 'jj.- opli ioi  ol Ih!   Coi •>• i Hon that Doml
Legislation be enacted wherebj it will b<  a criminal ofTenc
to misrepresent lhe quailtj ol ail woollen aooda and
mattei be referred lo Ihi  I Him In loi   Kveeutlve Council ol "
.ssoclatlon  with the requi il ll tl a Bill h.  prepared lhal •**
""■'■, ihla requiri mei I   ai d lhal  %t\ • i ■!■ svour be mad*   to
have the same bei ome law
Resolution   No.   18.   Goods  to  he   properly   marked   .is  to  lha
country   or   origin,
'I ll \T ii is the opinion ol thia Convention, lhat tn the c« ■
ol all goods which are manufactured or Imported Into Cm
ada and which hear the name nt tie- counir) oi orlRln, thai
lhe name ol the countrj Indicated thereon should be genuln*
1111,1 tbal anv  atlempl to falselj   mark aooda b)  an)  manu
facturer should constitute n criminal offence, and thai  pro
aecutlon for the same should take place under the False  Vd
vertising  Act, and  that  ii  be n recommendation  Mom  thi
Convention lhal a cop) ol this resolution be forwarded lo th'
Dominion Hoard, with a requesl lhal anion be taken on th"
Committee Recommendation re Resolutions  12,  13,  15, 1«-
Vour Committee is ol lhe opinion lhal Resolutlona N'o
*•*■ ,::' 16 l*4 come uiidi'i the False Advertising Act, and .u* 1923
With which is Incorporated the B. •'. TRADE tlEVIEW.
surprised to Bud this matter coming back to us as it was put
forward Id 1021.   We believe thai ll provisions are lived up
to, we need no further legislation,
President. I would like to ask a question lor my own Information regarding these resolutions. There are laws concerning marking goods, sales goods.   Are ihey supposed t()
be marked "wool" onlv when they are all wool, and if thej
are part cotton, are vou Obliged tO mark them "wool anil
cotton".    Can jrou bring them in Mom England or elsewhere
without ihe proper marking?
Answer: No.
Mr Mills: I don't know what the law is, hut I do know
that in Canada In inaiiv cases goods are marked all wool when
the)  are noi     I  know a retail firm on Grat-vllle Streel in
Vancouver   who   have   their  socks   marked   "all   wool,"  and   I
know that at least thej are i'lir, cotton, I spoke to ihe merchant about this, and be said there was no law in Canada to
prevent a (inn from marking gooda thai waj it ihey wished
lo mark them,
Mr McTaggart, Vancouver I know there |s a pure foods
law     Take Maple svmp for instance     Vmi cannot mark anv
thing Maple syrup unless li is Maple Syrup, i believe ihe
Manufacturers ol ayrup are allowed in pm a certain percentage ol glUCOSe, bv law
Mr Manning, Reveistoke I know there is no law compelling the retailer lo aell what the labels represent, in connection with the Pure Foods law in this country In our own
line for Instance, yon can take the case ol vanilla, ll is nol
vanilla al alt. and Still it I** sent mo as vanilla It varies in
price  all   thi-   way   from   J7 DO   to   (50.00  a  gallon,   and   il   is
practical I j all the same ihing    Perbapa I should say, it there
Is a law it is certain!) not cai rod out, aa lar aa wholesalers
are concerned
Mr Crowder, Vancouver   Whal happens is a merchant is
found   out,
Mr  McDowell, Vancouver   Th.. retailer is prosecuted.
President   it seeroa to no- that the facta have been pretty
well covered In this case    i mighi sav thai we have a heavy
demand for English gooda I think one reason for this is that
English gOOda are Whal lhe)  ar<   marked     1! the)  are "wool."
ihe\ are marked "wool"   i don't se,- wh) we can't have a
law of lha! kind W« are mil to do bonesl business When a
customer asks von whal a thing is you are clad to fell them
exact!) what vou know about it The *a<'s seem tO have been
pretiv  well covered now. as far as I can see
Resolution   No.   14.   M.inuf.icutrers   And   Wholesalers   selling
goods to  their  employees.
THAT  It   Is   the opinion  of   this  Convention   that   lhe  al.
ten Uon of manufactured) and wholesalers should be called to
the  fail   thai   When   the)   Bell  anv   ol   their  products  lo  their
employees al less than legitimate retail prices thev are doing
an  injury   to lhe retail trad-    and  tlie members Ol  this Con
ventlon desire in call the attention ol ihe Dominion Hoard lo
this matter, and to request that it siudj 'he same, ami arrange, If possible   to have ihis practice discontinued.
Vour committee is of the opinion thai employ ees ol a
wholesale flrtn arc entitled to Ihe discount allowed by the
wholesah-r,   but    vv.    stronglj    condemn   the   practice   of   the
wholesale employees purchasing gooda tor their friends.
Mi McTaggart moved that tin*- recommendation be ad
"pied    Seconded b) C  .1   Mills  Merritt
Resolution  No.  11.  Re  Pattern contracts.
THAT WHEREAS om attention has been called to the
apparent unfairness ot certain contracts covering 'he sales
ot dress patterns hv ihe retail Irade
THEREFORE, be h resolved that all lacis iii connection
with this mailer be considered at Hie Convention, and sub
milted to the Dominion Hoard 'or Hie purpose ol having il
take the same up with the pattern companies with the object
"t having the said contracts revised
Vour Committee recommenda that the It C Hoard advise
retailers to scrutlnl/.e contracts <>i Ihla kind thoroughl) before
signing same
Mr McTaggar! tl mtghl !*•• wise to have an explanation
<>f what ii pattern contract is
President:   Will someone in a  position explain'.'
Mr. Armstrong, Merrill it seems to me to be just a matter oi the form ot contracts Blgned with the merchants,   Thev
will bring vou a contract worded In such a way lhal alter you
sign the contract vou find thai you have signed up for three
or five years and vou IhOUghl  vou were onlv  Btgnlng for one
year. It is a sham contract of a smart American. The firm
I am speaking of is the one I am dealing with, the Butterick
Pattern Company. They have you then and vou have their
President: Is the contract to the effect that you have to
take so many a month?
Mr. Armstrong: No. It is simply up to the merchant to see
what he signs. These are all five year contracts. I have
been stung by these people, because I signed the contract on
the misrepsentations on the part of their agent. There is
nothing that Hie Retail Merchants' Association can do to assist us. It is up to tlie merchant to see what lie signs when
he sitins an agreement of that kind. The agreement with the
Butterlck Company is all for the Company and all against
ihe merchant. They put you in a stock of $200.00 and you
are supposed to make a profit of 60%. Vou have to pay
ihe posiage, and in three months you have a right to send
back a certain amount. Then you are forced to take anything ihey send. They send you any size they like. If a
lady wants a 36, you have to send a postcard to the company telling them what you want. As I said before it is entirely up to the merchant to watch what he is signing. There
is no way in which tlie Retail Merchants' Association can
assist in this matter.
President: That is exactly ihe committee's recommendation.
Mr. McTaggart, Vancouver. That is the exact recommendation we advised. I move that, that recommendation be adopted.    Seconded by  Mr. Ross. New Westminster.
Resolution No. 8. Re Cartage Charges.
WHEREAS wholesalers of Vancouver and other cities deliver goods sold by wholesale to points in their cities and the
suburbs without extra charge,
AND WHEREAS we consider cartage charges at Vancouver and all Terminal points an imposition;
THEREFORE HE IT RESOLVED that this question should
he taken up with representatives of the Wholesalers and Manufacturers* Associations with a view to eliminating all cartage
charges al Terminal points.
Vour commit lee recommends that this resolution be discussed in Convention and that we concur in the ideas present,
ed and further we fail to understand why goods delivered in
the Cltj should be delivered by cartage companies free of
charge while goods delivered to stations suffer a delivery
charge, and we recommend that the R.A.M. take tlie matter up
witli ihe wholesalers.
Resolution accepted.
Mr. Neilson: This says: "Whereas wholesalers of Vancouver and other Cities deliver goods free of charge." That
Is not quite correct. In Vancouver they do not deliver free
of charge. The Canadian Fairbanks, and Marshall-Wells have
that charge. A short time ago a certain few cheap concerns
removed ihat charge.
Wm. E. Ford. North Bend: I brought, thai motion two
years ago, Since that time, ihe wholesale giocers have dropped that charge, they admitted it was a steal. Kelly-Douglas, '
and some others were approashed and we thought would
ven likely to drop It, I think if ihey were approached properly they would drop it. I would ask Mr. McTaggart to read
the correspondence received today.
Mr. McTaggart: 1 think Mr. Ford lias reference to a tel-
grani received from Mission City today,
(Reads telegram, also reads letter.)
Mr Ing: With retard to the action of the B. C, Hoard on
this mailer, we took the mailer up with the wholesalers in
Vancouver, ami ii turned out to lie a question of "passing tlie
buck." If vou wrote lo them, they WOUld tell you lo write
to so and so. and ihey would sav to write to someone else,
and sav "if thev do il. we will do it" Vou can't gel anywhere
willi passing the thing up in that manner.
Mr. Neilson: I happen to know that we will probably get
whal we waul, if we apply a little pressure behind il. 1 know
there are two or three wholesale houses who are delivering
free, to the automotive industry.
Mr. Ford: I have that information too. They waul to be
asked in the proper manner.
President: Mr. McTaggart, what is vour recommendation.
Mr. McTaggart: I move thai this resolution be accepted.
Seconded by Mr. Nelson, Nelson.
Resolution No. 9. Definition of Trade Sections.
In the Operation of our Association work in the Province
of British Columbia, we are being constantly called upon to
define  the   meaning  of   the   various   trade  sections;   for  in-
*. i 10
With which is Incorporated tl
e u i*. TRADE i'i:* U'V\
stance, what would we consider the word "tirocer" to be, ''**
"Fruiterer" or "Confectioner," or "Restaurant Keeper." and
as there is no legal definition lor any trade section on the
Statute Books at the present time, we recommend thai this
matter be referred to the incoming executive, and thej pre
pare a proper definition of the various trade sections, and lhat
after submitting a copy of tlie same to the Secretarj ol the
Dominion Board, so that uniformity can be secured as far as
possible  with   the  other   Provincial   Hoards,   ihis   matter   be
taken up with tlie Government with the object ot having leg
islation prepared that will define the meaning Ol each of the
various trade sections ot our Association,
Your committee concur in this resolution and move its
Recommendation that B. C. Fruit Growers be given preference
Telegrams received Irom Mission R.M.A. asking that in
view of the strong American competition, mat the Conven
lion ask the Retailers of P.. C. lo demand that wherever, thai
preference be given to B, C. fruit growers.
Your committee heartily endorses this resolution and
strongly recommend that the B. C. Fruit Crow ers he given the
preference, all circumstances being equal.
Moved by Mr. McTaggart, seconded by Mr. Fernie, Vernon, that we heartily endorse this resolution and Btronglj
recommend that tlie B, C. Fruit Growers lie -given preference,
all circumstances being equal.
Telegram from Mr. Trowern, requesting vour Incoming
executive to send out a questionaire re the abolition Ol ihe
Dominion Income Tax.
Your Committee report thai ihey do not agree with the
suggestion, as ihey consider thai the Income Tax is tlie best
method of taxation.
Resolutions from Nelson.
(No. l)   That our delegate be Instructed to draw the a'
tention of the Convention io the unfairness ol the Personal
Property Tax and ask thai it be abolished.
Your Committee agree that 'he Personal Propertj Tax is
iniquitous, and again suggest that Tax on income is tlie beat
method of taxation, and that the R M V continue 'he fjgh!
for the abolition oi the Personal Propertj Tax.
Mr. McTaggart: I so move. Seconded by Mr, Nelson,
Nelson. Carried
Resolution from Nelson (No. 2)
That Manufacturers be compelled to plainly mark all her
metically sealed canned goods, with Die net weighl of the
Your Committee concurs in this, and 1 would move ihe
adoption of this resolution.
Seconded by Mr. Nelson, Nelson. Cai ind
Resolution From Nelson (No. 3,)
That an invitation be extended to the British Columbia
Board to hold its Annual Convention nexl year at Nelson,
Special Resolution  re Special Committees in  Electoral
. .THAT WHEREAS it is lhe opinion ot this Convention thai
it would be greatly io the advantage ol our Dominion legis
lative work i! a committee were appointed in each electoral
district throughoul Canada, whose du'v ii would he to inter
view personally ihe Member of tlie Dominion House in the
Electoral District and acquaint him with the legislation we
are promoting or opposing, so thai when the Member of the
Dominion Parliament meet in session thej will properlj un
derstand our legislative requirements;
AND WHEREAS in order io make this committee effective
we suggest that the retail merehanta in each electoral district
select a Chairman, Irrespective of party politics, who i.s a
representative retail merchant in that district, to he known
as "Legislative Chairman of the Electoral District," and give
him authority to selecl his own committee, which shall con
sis! of not. more than seven and not less than three;
AND WHEREAS by having a committee ol ihis character
it will enable the members of the Dominion Hoard of our
Association to direct all communications regarding our legis,
lative requirements to tlie Chairman of such committee, and
have him call the members of ids committee together and
have them present tlie facts personally to the Member ol
Parliament in the district, with the object of making our requirements clear and securing ills support to the same;
THEREFORE BE IT RESOLVED that we recommend "
ihis matter he referred to 'he nexl meeting ol the Domini
Hoard, and thai the Dominion Board be requested to inn i
same into effect at once,
Vniir Committee agree with this resolution and sukki
ihat the incoming Executive carrj i* into effect    | tnnki tl
Seconded hv Mr  Armstrong, Merritt
Resolution  re   Fall1  Trading   Policy.
rn vr \\ iu:i;has :' ii th- opinion of this Convention thai
tor a number ol years past the trade and commerce oi Csi
ada has been hampered to thr ai Hon of the Dominion Pai
liauient in pt.u in: m. si.. SM'ute Hook*. !■ m iatlon thai hfl
prevented the free developnur.! m u.uie. and wi.ii|; > ,
brought aboul .i condition o   affair* through such !*;•:   m
operations   would   prori
that has prevented a propei snd fall uodei landing betwei
ail   classes   ol   manufacturer!    wholesaler*   snd   retaltei
wherebj they could meet logethei li  conference and a* these
conferences establish fall trading policies  that through iheli
ihe commercial Interest* <>' i/,-
ada and therebj benefit ih< general buying public;
and w HERE \s h   coi dd« ring tin   formaiioi   oi a   ■
trading policy  it must  be issumed that  lh<   manufacturi
wholesale merrhanti  snd retail merchants oi Canada in  ■*■
sirous of adopting onl   those method   lhat will b*  honours!
and fair, and which w n :•  ■■.'■ -.-. \>-.   ,    ,   a^-a    , ■:...;   .
polh > that w IU be i cred * to Cai sds.
\\i> V\ HERE IS in out i =;•- rlenei   s    atu rapts oi
pan ol legislators to restrli    .•.:'<;;•       id<   havi  n
ed from II bell r r bui i I I   it thi con merclal claaw
1 il seeking tin  btgh<   i principles li  commerce   hav< I • < n ••:■.
deav OUril k' to roi luct
poseg, and sgalnsi the ini»-r
THEREFORE   Ifl view i
v iew   of   | f,.-   • ,ti •   iha'   w ■    r:
all  ol  our  transactions   io  t uniform   fair  (radios   ;
throughoul  Canada   wi   recommend  lhal   snj   such irad   i
policy as will produce the ">     •• tttlts be coi    '■ ■ I it I
nexl   mei tti m o   '■•   I ton ii ioi   Boat d   bavini   It   tlew   ibi
future development  ol oui   Usoctalloi   along  lint    lhal   -
have hitherto fcx -:  unabii lo »itempi
Voui Committee agrees with *■ .   resolution snd     •■■
thai it be lefl lo the Incoming Executlv*,  to deal with    I
move      Se< oi ■!- d bj   M'   Reynold     RptJ I tuft]
::   slfairs foi   I hell  ow
Resolution No. ***. re Half Holiday,
th   Mai   bo
dtda;   li  foui
hi d workii k
I ii Coiui i' '
WHEREA.H thi Provh i Ial v, ■ • I
in a large mi si nn to be mo I ut •
lhe detrlmi nl ol thi  Retail Mcrchai
THEREFORE BE ii RE80LVED lhal the Brltlal  C<   •
bis Board mm m>  neci    an slot    to I <•<   ihi   wcel     I i
holidaj  abolished, oi  endeavoui   lo tmd some meal i o   •■
Justmenl  which would eliminate thi   above mentioned d tl
( lilt V
\ our Committee r« i ommi nd   ll si i! ■  weeklj h <;* hoi ;
remain as II now  stands  a-a do nol agree that in. pn ■
srrangeraenl Is rs detriment lo the Retail Merchants ol U
Pt"' Inci   Referred to lm omlng exw u*s%<
Moved bj  Mr   Klrkham   seconded bj   Mr   VYIIcos   Ks
loop, Hi il  \i Hi |e 6  Page 27, 8p< Hon *.'  Ml ■ .   ol Coi stl  ■
and H\ law-. !„■ amended bj    ib lllutli .' IS oi ll
of f|n 00 shown therein t!si I " I
Moved bj  Mi   Klrkham, seconded l>\  Mi   Nelson, N '
thai a membei who ha   rsllod to pa) hi* due-., during tin ■•
'""' >'•''*' '"' conltnued upon payment ol his back six mo
dues, bui where a membei bas been whiten off oi cancel
from the roll, he maj become a membei bj paying six monil
dues in advance and a reinstatement fee ol |5,0Q        Carried
Move,i bj Mi   Klrkham, seconded bj  Mi   Manning thai
field man is a vital necessllj to the succe sol oui  Vswoclntloi
bul taking Into consideration the present financial conditio
the Association, wp itronglj recommend lhal such a man b
employed al the enrllesl posstbh date, providing thai such ei
ployment does nol uerlouslj embarrass this Association
Carried 923
With whhh la Incorporated the B. C, TRADE RBVIHW.
Under Production Due on Unfavorable Weather Conditions, and Labor Scarcity Are Main Causes for
In a statement tu th, grocery trade, Henry ft. Ber-
Miii.'. general sales manager of the Lipton Tea Cum
pany, explains the present high lea prices as being the
result of substantially reduced production.   This deficit, he says, wan not brought aboul b\ r nl efforts
at curtailment, bul ia due t«» unfavorable weather and
labor conditions m the i»*a producing sections.
lie points oul lhal in 1920 there was on over.pro.
duet ion of tea of inferior quality, a condition which almost brought disaster to the tea gardens, and whieh resulted ni ou agreement tin* following season to decrease
the quantity and increase the *|u.i!it\ of the product.
I nt'oituti.it' Iv this plan was parried loo far, he saj *.
so thai in 1921 the crop was *>'> million pounds short of
the demand.   Mr   Berning explains further develop-
menl S,  as  follow s :
"In 1922 n was full*, anticipated thai the deficit
would nol only be made good, bul thai there would I"'
,n. additional 30,00,000 pounds of thereabouts manufactured lo meet (he apparent increased world demand for
tea; bul in consequence of adverse climatic conditions
couple.| with the extreme difficulty in obtaining an
adequate suppij of labor for the gardens, the anticipations prove.1 abortive and Ihe industry again laced a
similar situation: namely, a crop manufacture totally
inadequate in proportion to thc demand, Thc situa*
lion was further aggravated by the fact that statistical
evidence provd lha] the worlds consumption ol tea
had increase.I hv aproximatel*, 80,000,000 since 1920.
As regards this season, we understand thai Ceylon expects to produce *i larger crop, bul there is no
anticipation of a large crop from India, owing to ex
ii'eine shortage of labor and resultant lack ol cultivation,
"Tims ii .-an be Been that thc present price level
cannot rightlj be considered the faull of lhe growers,
who are now mosl anxious to increase their crops, Fearing that if prices continue to rise indefinitely, the consumption of tea will begin to decline; and it must nol
he forgotten that il is onlv by favorable weather and
an adequate labor supplj thai such nn increase in production can he inaiic, and nol hy planting, because ft
lea plant takes from three to five years to yield, so
would nol give relief within a reasonable tunc.
The report of the Harvard Bureau of Research presented at the National Association of detail Grocers
;it St. Paul, giving the figures on the cost of conducting
a retail grocery store, the net profits and the other deductions taken from these figures, point clearly to the
task in fronl of the grocer of the future. And in this
connection it is interesting lo us to note that most of
the recommendations made as a result of the analysis
are just what we have been preaching for years. We
have particular reference fo the importance of obtaining more stock-turns, the necessity of increasing the
volume of sales per sales person, the fact that volume
does not necessarily constitute efficiency and the advisability of keeping accurate records to know which
way the husiness is going.
The average stock-turn was given as 10.1 times in
a year. The report brought out that grocers showing
the greatest number of turnovers also made the largest
net profit. Sonic idea of the importance of this can be
visioned from the fact that eight turns a year placed
the nel profit at 0.6 per cent, whereas with 12 turnovers the net jumped to 2.3 per cent. On the same
relative basis with Hi turns a year the net would grow
to I. per cent, while 20 a year (which is not unreasonable in the retail grocery business) would run it up
to 5.7 per cent. There are many retail grocers doing
much better than that, but with the average at only a
fraction i»ver 111 turns a year, it is apparent there is
room for improvement. That's where the chain stores
put it over the grocer and there is no good reason why
the independents cannot speed it up appreciably.
Another vital lesson was the importance of running up sales per person employed in tlie store in order
to reduce operating expenses. The report pointed out
that on sales of $9,000 the selling expense was 13 per
cent, while on $18,000 sales per employee the selling
cost dropped to ",.'1 per cent. That is a wide difference
and accounts for the large overhead of some grocers
and why many do not make a profit. The chain store
li\ their sales at around $25,000 per employee at work
in the store, which gives them an additional advantage
aside from the ability to buy for less. That is a lesson
the grocer must learn and the results illustrated in the
Harvard Research report point clearly to what the
grocer must do in the future if he would properly
equip himself.
Another most interesting phase of the Bureau's
study is that the small grocer need have no fear of his
ability to cope with the stores having much larger
sales. The whole solution lies in the efficiency of the
grocer himself. If he obtains the maximum of sales
with the minimum of help, keeps down all  over ex- 12
With winch la Incorporated the B  C   TRADE REVIEW
pcnses, runs up turn over, discounts his bills and buys
to the best advantage, the chain store will have no
horrors for him. It is simply a matter of management.
The remedy is at hand and the faults are clearly outlined. Under tin* circumstances if the grocer will not
profit by what is given him as a guide be can blame
no one but himself if he fails to measure up to the re
quirements of what a grocer must do if he wants to
play the game as it should be played in these days ol
common sense merchandising.
The world's visible supply of coffee on April 1 was
7,032,000 bags, as against 9,123,000 bags on that date
last yea'* and 8,686,000 bags in 1921, For the nine
months of the crop there were delivered 7,431,000 bat's
in the United Stales. 6,662,000 bags in Europe and
461,000 at southern ports, making a total of 14,544,000
bags, which compares with last year's total for the
same period of 14,967,000 bags and tha! of the year
before, 1:1.14:1.000 bags. In the nine months the total
receipts from Brazil in the United States were 8,345,000
bags for the current year. 9,859,000 bags in 1922 and
10.711.000 bags in 1921, For tin* same period the re
ceipts of milds amounted to 3,985,000 bags, 5,045,000
bags and 3,809,000 bags, in three years, respectively.
Referring to the figures as telling then* own tale, Nor!**?
Co., in a comprehensive review of the situation, *-.r<* on
to say :
They mean that for the present at least the hypnotic
spell which has been held during almost two years of
government manipulation is now broken and thai markets are getting ready to face 'Im* realities as thej seem
likely to shape themselves, within measurabl time, in
consequence of the coming bumper crop in Brazil,
which is assured. It becomes evident that the overcon
fidence reflected for quite some time I > the attitude of
coffee growing interests, through the belief m government interference in the market as a panacea has now
given way to a feeling of deep anxiety, partly on ac
count of the almost phenomenal crop prospects, and
partly because of the financial power or Brazil, which
normally, after two years of success in the coffee markel, might be supposed al this time to be at its zenith,
lias now reached its lowest ebb.
General business from the retail grocers point of
view during the past thirty days has been very fair.
At this season of the year of course there are q certain
number of consumers leaving the city for summer resorts for two or three months. This is hav
ini: a slight effect on city retailers, but then again it
is benefiting retilers at out of town and ('oast points.
To offset this there is a large influx of tourists from the
cast and south, who arc leaving money with the retail
trade, grocers included.
Industrial activities in and about Vancouver are
steadily increasing, and indications point to a general
improvement along these lines. Unemployment is practically a thing of the pasl so far as Vancouver is concerned, and fl man who wants lo work can gel work.
The crop of B. C. berries 'raspberries and strawberries) Ibis year lias been a \rry heavy one, and while
prices were not as good as growers expected Ihey
would be, the lower price has certainly placed a eon
siderable increased tonnage of fruit into consumption,
This is indicated in a very pronounced manner by ihe
early demand for fruit jars, as well as the heavy de-
Ol course repeat
sales make profits/
What bener
repeaters in the
whole food line
Del Monte
mand for other preserving requirement* With a p<.s
siiuhtv of easier pn ea on Kitgar it i» anticipated th.it
there will be an enormous pack ol home canned
serves and jam this > par
Sugar: There have s.ccn se*,. ra! changes in tin' price
of tills commodity since our last issue    On dune 22i
heal quotations ad van ed to a basts o\ $10 l() per cwi.
(in .luiv  10th the) were reduced 2di\ to a l»asis of *li! 1 i
per cwl   for granulated    The \eu  Vork markel on
raws is considerably easier, centrifugal being quoted
on Jul) 12th on a basis of ♦6.53 per cwl   \-w York  !•
other words a reduction ot practical))  11.00 per cwl
over 'lo- prices prevailing then aboul three weeks sgo
With this and other information before ns we cannoi
help but predict tha* lower prices will prevail thro ltd
tin* balance of the preserving season    We would urgi
that merchants purchase their sugar requirements   mi
tmusly, bearing iu moid, however, thai n heav\ demand
calU for slightly larger stocks 'ban normally required
Bonus:  Sew crop California I.una  leans jusi r*'
ceived on this market shotw prices eonaiderabl) higher
than those prevailing for the 1922 crop    l*ocal quota
tions are \\v per p.  for targe stock, as compared with
9c per It.  on last year's crop    Kotennshi White bean**
are steady at .>•'• jC.
Sago and Tapioca: The market on these two com
1 ( ontinued on page IH
The Business Builder
in proportion a** q product affects yont volume "
tales it mav be considered .i profll maker
Consider the possibilities ol yeasl sales    Th	
bring vour customers Into vour store Ihrec snd foui
limes a week Ye:i.ii buyers are also buyers ol orrs,
butler, coffee snd othei groceries
Fleischmann's Yeasl creates larger sales for you
all along the line
The Fleischmann Company
With which is Incorporated the B, C. TRADE REVIEW.
a *M -»/■»
K  7\
TOTxca. v.'*;:y -«^Mrpi.-(x V.*,;,y"mi.w3
A Valuable
A a A
Q i\.        Q
pleasing impression upon customers is of value. You can
create one and at the same time save your goods from
damage by spreading sheets of TANGLEFOOT in your show
windows, especially over Sunday.
TANGLEFOOT w'^ l*lcn ^c at wor"c *or y°u anc*w*^not on^
mnVLLIVV/l      catch the fljes^ but attract tne attention of
people who pass your store to your efforts to keep your stock clean
and fresh.
Remember TANGLEFOOT catches the germ as well as the fly, and that Poisons,
traps, or powders cannot do it.
When You
Use a Paper Bag
you   expect   it  to  cirry  your  wares  home.
If it doesn't  you dissatisfy and possibly lose a
Good  bags are as necessary as good wares.
CONTINENTAL  bags  run  uniform  and do the work
they   are   supposed  to   do.
Specify CONTINENTAL on your next order for
Paper   Bags.
The Continental Paper
Products Ltd.
Smith, Davidson & Wright Ltd.
" *** *-, '
'*&¥   ^~^-y^^^^*^
b . a,; "&&
Built in sections for
Refrigeration machines for all purposes
The only ice machine manufacturers in Canada
Vancouver Branch: 500 Campbell Ave.
Phone:  High. 822 VANCOUVER, B. C.
Packed in large and small tins. A delicious appetizing biscuit, li will appeal to your customers; Ask
our representative to show you this line or write or
phone us order.
This biscuit will give every satisfaction, Lei us prove
this by sending you a trial tin at once.
Ramsay Bros. & Co.,   Ltd.
Wiih which la Incorporated the B  C   TRADE RKVIBW
.x\M>ftcrs lime
 ^Mi J    "Or ea
Or ftl Your
THE advertised Bread that is
always acceptable to your
customers—building permanent
good-will for you.
Shelly Bros. Lid
As importers we specialize in
Coffee Roasting, Tea Blending, the
manufacture ol Flavoring Extracts,
Peather-llghl Baking Powder, and
associate lines Spices, Cocoa.
Lemonade Crystals and Persian
All   tln'si-  Jameson   products  an'
easllj    identified   by    Lhelr   trade
Victoria and Vancouver, B. C.
t2j*»iH»MO  **&
The confidence created in
the mind of vour customers
of your entire line of goods
is appreciably increased
by your recommendation
of articles that have been
proven to be of the highest
*^W     "^
^nw    ^/** ** ••••*
ta a***
Chloride of Lime
16 oz. Package
Supplied by all wholesale grocert
In  British  Columbia
Toronto Winnipeg Vancouver
VANCOUVER,  B.  C. 1923
The following are prices quoted for principal lines of leading wholesale firms.   Prices quoted are necessarily
subject to  market fluctuations.
Queen Royal Cream Sodas, i»-i  lb       J IS
iluoen  Ho)>i   hum.  eai li M
Family sodas, packages, per <l"H'ii       } I 40
Cream  (""inn.  to,  Uns.  each 12
in,- i*ti.nn Bodss, packages, Ant l (M)
IS       I'll.llll    Siil.l"      |'.li *K.lK«'i.    'In/. 1   ti
lOr Asaortsd Sweat Biscuits. pnckiiK****".
|„.'      (l.iZ.'ll 1   "ii
i5c Assort ad Bwaat Biscuits, fancy car*
i.,n   pei  dot) ii I SO
Chocolate Bars, sasortad kinds, 2 dot
to i\ box. pw boi    ... 90
Cream of Tartar.
  Per doz
*4 tb   paper pkgs   <i doz   in case)   *$ 1.7
'.ti'   paper pkga   11 doa,  In case)
a. so
I'er cast;
4 dot   *t H>  paper pkgs, : doz % tb.
paper  pkga,  nssoi u d . 13.15
Per doz.
4 Iti   ciu.s with screw covers (4 doz.
in  case)
1 Hi    cans,   screw   iiivi-rs   it   doz.   in
'> tb.   square   canisters     U   doz    in
,   LTD
Royal   Ysatt-"
er case
j  lot   jiMr*   in case  ..
:• i"
Perfumed Lye —
'er i"i*i'
4 .in?   in i use
! :, 76
r. cases
' 63
in ci.**-*.  < dos   in esse
.'. so
Magic  BaMn-j  Powder—
per case
4   *e .   '   d..r.     .
|   Ql     4   001
■ r.'.
s  in .   4  (tot
9 i"1'.
|]   ftt-,   4   <!'"«
, n i»'
|J OS.(   I  dot
1   th    4   do*
. 16 &*"
!   H>     1   doi
.   -
|tf,   H.«t     I   .I"**
'> fi
!,  lb    '»   <t •»
1 JO
Hp#-*i«i discount <>f 5  ptf c«*nl   •!!
owed  nn
Five    Caaea   or    more
CsuStIC   S"<*3   (Granulated) —
!*'T   ft
?5 ih   sroodsn V^An
ts \t*   wooden pnlU
i ih canisters wM h>»
can ei
...     K.
\t Ih   rnn'.**l<*r  (100 tbfl
.    A*\
100 \bn   iron drUHli
..    Af
404 lbr*. bsrrals
..     IPS
10  H.    Wi
It'll    CORPS
7 20
7.1 u
7 go
Daal  With Our Advertu
26 tb,  wooden palls
LOO lb   lined kegs
MO Hi   lined  barrels
Magic  Soda—C»»e   No.  1 —
I com "'•" 1 Hv packages)
j cases or more      ... .
Bl-Carbonate   of   Soda—
I'I tb   kega, i"vr keg
(00 Hi   barrels,  per barrel
Nabob   Products
Alum,   Us,   doi 76
Borax, iss, dnz .....    .ts
Tartaric  Add.   -is.  ri.iz       2.60
Raking  Powder,   48  12 OS., dos       2.66
Nuking Powder, 4i t-* oi . doi    S 75
Baking Powder   12 2Hs. doz    S so
Baking Powder. 6 Bo, dosen   16.10
I'elerv   Rstt,   pin"*--    (]•>% _  9**1
S'abob '*"*t. -■  small tin each .27
Coffee   i"   Hi .r>2
Coffee   it, tb  S0
Cream of Tartar   ',*-. doi ,  .   1.60
na*x!r(» Pida,  fin  Is.  case      5 30
Baking  ""*S**dr*.  24   Vtt,  doz    60
Custard Powder, itoi          |IH>
Quick Tapioca,  dos      96
»rs:    They Mske This Official Publication
(ContlnutKl on pagp IT.)
Chocolate  Pudding, doz	
Allspice,   Xo.  3,  tin's, doz	
I'liili   I'owder,  small,  doz	
Cinnamon,   2   oz.   tins,   doz	
Cayenne Pepper, 3 tins, doz _	
Cloves.small,   doz	
Ginger,  small,  doz	
Mace, small, doz   	
Nutmeg, small, doz _	
Paprika,  small tins, doz	
Black   Pepper,   tins,   doz	
White   Pepper,   tins,  doz	
i'asiry Spice, 3 tins, doz	
Pickling   Spico.   doz.   No.   3	
Marjoram,   Mint,   Parsley  	
Poultry   Dressing,   Sage,   Savory,
Th vine.  Tumeric,  tins,  doz	
Curry Powder, 4 oz. glass, doz 	
ExtraetB (all flavours) 2 oz., doz 	
Extracts  (all   flavours),   4  oz.   doz	
Extracts   (all  flavours),   8  oz.,   doz	
Epsom Salts, Ma, doz	
Fruit   Colors.   2   oz..   doz	
Icings  (Chocolate,  Rose Pink, Lemon,
Vanilla.   White,   Almond,   Orange),
Jelly   Powder,   doz	
Mustard.   Is.   doz	
Mustard.   4s,  doz,  	
M us tan
Castor < HI, 2 oz. doz.
Castor Oil,  4 oz.  doz
Sail  Petre,  'is. doz.
Sulphur.  l4s, doz. .
Tea, Green Label,
Tea, Green Label,
3s. tb. packages . .
." tb. packages    	
Tea,   de   Luxe,  Afternoon,
Tea.   de   Luxe,   Afternoon
I emonade  Powder,  doz.
Vinegar,   dos	
Is   lb.   ...
us. per
is,  per
Possible at $2.00 a Year.
An appetising summer dish and so
The delicious tested recipes on every
carton will help to sell other groceries.
From your jobber or
Kelly Confection Co. Ltd.
90 per cent of
Phone Fairmont 227
Willi which Is Incorporated the It   C   TRADE REVIEW
linking Powder
('(Mihiins no Alum
Absolutely Pure
Established 1890
Our Motto is "SERVICE"
We cannot offer to sell you goods cheaper than any other firm is in a position to do, but we CAN
give actual facts to prove that it is
to deal with us
Wholesale Grocers
!»wt»i» «•'•»*«»    atfrn.
I ini tMHKLV m,\rSTANQWliI
Stands (or the Highest Grade Butter
It is our endeavour to maintain the Highest Standard, and you can safely RECOMMEND this brand to your customers.
Reliability goes with SHAMROCK BRAND
P. Burns & Company, Limited
ilLii-!-: tmmmmmmmmmtmjmmagsrts
i ->!                                 THE BRITISH COLUMBIA RETAILER 17
With which is Incorporated the B. C. TRADE REVIEW.
the VV. h. malkin CO., ltd. Sage, ground 12/3 tins  per dos.   1.00 Liquid Ammonia, 2 doz, qts. box of 24   4.05
"Mslkln'S  Be»t"  Products. J****9- rubbed  12/3 tit»»  per-doz.    1.00 Liquid  Blue,  2 doz. qts.,  box of 24      .4 05
a.    ..,,     „,, *7.lVl">'   [*/'   llI'**i   perdoz.    Lou "Apex" Soap Flakes, bulk. 25-lb. boxes   4.75
Ai owrool   (»i    vmcenii lnyrne   12/3  hum  perdoz.   1.00 Crown Oatmeal, 24 6s, box of 144    4.IQ
1-  I   ''■  ''"'*''•                           •    l*-:'"*/ »•«            'Imkii.     L2/tlns    perdoz.    1.4)0 Klero Glycerine, box of 144    6.00
12 8 os                                     i*' •'••/.. . ...        ^h""' Unnamon 12 ctns  per doz.     .60 A La Francalse Castile, box of 25     4.00
Baking Powder (Purs  Phosphate) .;!'"'*' - Jltmei'*»i 12 ctns  per doz.    .00 olive Castile, ccJtes, box of 200     4.50
■ ,  jj     /.                                      I-'1 dox 2.SO         ■■""le   Pickling   12  ctns   per doz.     .00 Mechanic's Line Tar,  box of 100    5.SO
i' ji t                                      pel dos '*.;.'        ] 'u'!>' Salt, taper bots  perdoz.   2.10 Mechanic's Pine Tar, box of 50    2.80
12 l>                                           I"*' ** ■« &     T,'.;"l> l>owder' ,*""-' 1",Us       Perdoa*   *•-« Write for tiolet and Hotel Soaps.   Special
taking Boda 100 is                                     per lb        68 price8 on 6- 10- 25 and 10*° boxes.
li t ni   ctns                       !■• 1 dos IS        '," m-                                    per ti,       .ii:, White Swan Soap, 5s box of 120    6.45
[j s   its    ctns                         i"! dos 60        .;■   tn   and   20   '*.   assorted      per tb        64 Golden Rule Soap, 6s, box of 144    5.45
IS  la                                        '     ......   11,'        ',;,- Perfect   1 unwrapped),   box  of   100     3.SO
Coffee   (\t  «l«H   Pack) ^      Vln»gr.i White  Swan   Naptha,  box of  100    4.75
IS  I*                                            •" '  "' •"*•         24   qts                                       per doz     2.60 Climax or Montreal (wrapped), box of
'\" f,l*rtR'   im   1'""''   ,,,    ,,« ' m                          P.   BURNS A CO.,  LTD. Red ^*^^"^FlZIZZrZ:   HI
' '"-   '  "**                                      "; Shamrock Products Golden Bar, box of 80    2.60
s  "'   '*"M                                   '"'   '1"/' '    '      m"'m   I'"   Ih                                                .80 Blue  Mott'ed,   box of 20      6.20
Custard Powdaf Ha ma,  boned and roiled pel   tb              .84 Blue Mottled,  box of 30     6.55
■ ,,,.   ,11                                      |..r d  ■            •      '  ''   '' *    '* ■' "'                                        ■■'-' White   'Swan   Washing   Powder,  8  tb.,
* oa   cms                                par dug 1.75      pwnlnloi* hams    12-16 ma                       .28 box of 24     6.5s.
Dominion Bacon, 6-10 tbs. pei  tb           .31 Pendray's Lye. box of 48     6 30
[>rug Sundries IkHntnion Bacon, 10-14 Jbs   per R).          .30 Pendray's Powdered Ammonia,  box of
Bunts    12  I                             I"! dos <5      Dominion Shoulders, boned and rolled      18 24       4."5
Epson   mm. |2  loi  ■ ,60     Cooked     ims,  s amrock,  per Ib            .42 Special prices on 5, 10, 25 and 100 boxes
Bulphur,  12  1 ol   ctns           pei <!"* "       Ayrshire   rolled   shoulders,   per   tb  .     .18 Pendray's  Water Glass,   Egg  Preserver
,,  ., L.ird.  Nn   5,   12  to • use                           10 15 ('uses 24  tins,   per case     4.00
• ■iin-.-t- (all flavors) ,   , ,    .       .   .,    ,                            ,, .,„
,       , ...      i.,nii,   .\n    .,,   20   in   case                    lu.fiU
I',,  ;;'*•; ;-.;      Urd,  carton.   16 tbs                                    ,18**4 THE   JAMESON   LINE
1   ,,-°                                         j!,',  '2d) ji'ud      l''1    N'"         cartons,  30  lbs                   18 W.   A.  Jameson   Coffee   Company  of   B.   C.
.,'".                                       per dos :m       Compound   Carnation. No  5, 12 case   9.55 The name is the brand*"
1 ompound. 1 urnulion,  No   3, 20 ease,   9.60 ... ,.
• ''.                                      ■**       •' ■*';;     Dripping,  beef,  \-\\>  bricks 15 Coffees:
gallwa                                     •   • t.w     Mincemeal   kits   26-Tb   net   per u>         .1 "Jameson's Brand   ;>0—is to a case ...|   .47
'.'•■■                                            • ■'    '     w, (1  [_,_,)'  ....   ■*"                 '                  17 "Jameson's Brand"  *>4s  48
;■   ,., |ns i'i.   Pic*    pei    loi.                       .  .     .35 Tea:
■ I , t j • 1                                per doi '.7*i      Pork, roust  legs with dressing H'           .40 "Jamesons   Brand    5'*1—Is to case 6j
U '■ .',. ui»                                per doi 3:..,      Baki I ham, with dreaslng, per tb           .41 "Jameson's   Brand"   100—^s to case     .1*3
'     'king oil   5 gal. tins, 40-tb per lb       .174 Baking: Powder; Jameson's "Featherlight"
":'''"■       .                                           , „...     Creamer)   Butter,  Shamrock, cartons     .38 5-tb tins, per doz  13 80
^V'*'"-'                               '"•' '\-1 : •**     Creamery Hutter. without cartons          .37 2 ^-th Uns, per doz     7 20
;4 » °* J*"1                             j"   '; [    •"**'     Cl    Canadian, large, pel  tb.              --'.• 12-oz.  tins,  per doz     2.30
"d. '21   I'-l                                !".!'.;'./   •'; '('■'     ' "     Canatllan. twin, per tb.             .22% Extracts: All flavors, bottles.
'*  "                                             * *            >-■■--• I  rish. kippers,  20s, pel  lb            .IO-ts 12.2 ounce     2.25
,m   r wders  (all  flavors) Smoked  fish,   kippered  salmon.   ioa         _ ,._,_4 ounce     4.20
.:  f     I                                        per doi it nd 20s   pel  Ib                                       .15 v~,_s   ounce "'222222.2.    8.40
,     ..      , smoked tod     0s pei   tb                             _..'- l2.16   ounce     16.80
■    ■   ■« ••■* Head Cheeae. Stb   tins, each           ...     -W Summer drinks:
• *   s,    .                                !" •'      Jelled   tongiie.   per   ttn         l.*o Persian Sherbert 8-oz.  tins, per doz   2 25
•'        * * "       "* ■■   ;' '  '   ■'■     i*'                                           -■' Lemmiade Crystals, 10-oz tins, perdoz   2.25
MuHtard Selected C Ickei    ;■■ *  lb                          .38 Allspice, per dosen       100
•• |I ..ns                                 per doa Ui           THE «0VAl- CROWN SOAP*,  ltd. cinnamon, per dozen     1.00
j2 M  ,.,   ,,,.,,                               per dos «           Vsncouver    Price    Llst-F.O.B.    Vancouver, cloves,   (I  OS.),   per  dozen       1.15
»4   |,   i|na                                        ner doi S 60                             or  New  We«t!"m»ter- Cum   Powder,   per  dozen       1.15
U>ls tins                                    per lb I                          Terms Nett 30 Days. Glnf'er, per dozen     1.00
Itoyal Crown Soap. 6s, boi of 120. les. J 5.« Mace   ,, oz )t ppr aozen     1.15
Rf   '-"    "A >. . . •; n«s 1.' • 1] Crowi   soap,  Is   box of 100       465 }IlX(.,* Spice,  per dozen  '.    LOO
*''*'*■ *   '•-   * Hi ■                     Pel  '■* '":      ■■■   *"•  v" '■'■  tt box   -f I30a     4.8a MUStard pure, per doz    1.20
,-''-,; ' •"'   '•      Uns               pei  ■•  1 '•  an ■•  '••    per *jrross                    .  ,     S-fQ Nutmeg,  per  dozen      LOO
'>••***   '■   I   Ont                    ;•    doi :7.      White Wonder, box of 100                   5.30 p^^^   per doretl     1.15
'   ■• Powdei  *.;  t tins           ,  •  loi «     Linen  [unwrapped)  box 0 J  100          8.80 ,,           h|;, k          flosen     100
llrtyaj  promt   N.q^a.   box of 100    4..S ,,,,,„,.     h|t         . (loZ)M1     1>10
Oln«orl2 S Uns                        pord 1 >   5     klowtyko (wrapped), box ol 85 ^     ..   6.80 p<J'  ori caJor,ne,  per dozen     1.15
«*<"«  14/1  Has                        pe   '• ■ Klond ke   1 inwrappi I),   box or »     ,   b.10 plckl,ng  pp{Cei  per  (-0Zt.n   90
'! •)-»■>»> 1: 3 t.n-.                 per-!.*. 10     Primrose   (wrapped),   box  of   26        .   4.66 Tumprk.% per dozen     LOO
•'   *    Vi  Ons                        perdos .            . m   ■ h »rd iin« rapj*.- . »^'x ..f sn ..  .   2.;; MRrjornm,%er dozen          1.00
N'Mtmeg    ;    I tin.                  pei   os m       Knallsh  Htue MotUed. Imx j'^jj -■*-   J r" Mint,   (ltf oss.)   per dozen    1.15
! ISi'py  •'  | | ''                     K    ;"r : 10     Rmal r! .wn  I'owder.  1-5), box of 50   4 80 Poultry dressing,  (1% oss.), per dozen   1.00
-,,",   Mixed 12/I tins           oerdoi 1 to     Oo'lden West   Powder.  3-tb   box of 24   6.I.S Rnge, (1^ oz^.). per dozen     LOO
I,.....:.*  ).,.;   ■ ■   • • |              L,  •  ; ■.;,      uoyal Crown Cleanser,  box of  i** tins   3.30 Savory,  <i*-   ois.),  per dozen     LOO
.. :,   ,           ",        '■     ■   , ,         rtordoS * '*              I- \   «(   '•'                                                   *■ S;> Thyme,   (IH   ozs*,,   per   dozen        LOO
p.nner   white 11              nn   loi I 10      Roval Crown  l.ve   i>o'x of '***                  ■   5.30 Celery salt.  (2 07. btls.). per dozen    1.25
!,"•■.,'  1. ...   ,".  •    | tins     pei doi 100     Royal Crown Powdered Ammonia 1 lb Discount on application.
The increasing popularity of NABOB Vacuum packed Coffee is
Convincing proof of its superiority.
And yon can Recommend and Depend on NABOB to Satisfy
Rich, Fragrant, Delicious- And Always Fresh.
Wiib which is Incorporated ths B  C. TRADE REVIEW
(Continued from page 12)
modities lias been steadily advancing for the pas! nine
months until about two weeks ago, when lower quotations were named. Indications are thai in ti"' near
future slightly lower prices will prevail on these two
Tea: We are informed that there will probabl) be
an advance on package leas packed locally, in all proh
ability before going \o press. If thi-. advance, however,
does not become effective on receipt of iln** paper we
would strongly urge that retailers purchase teas tn
sufficient quantities at least to last them until the end
of this year. This we believe to be sound advice and
calls for immediate action.
Extracts: Local manufacturers of extracts reduced
prices on June 1st to the following basts:
bounce, $2.25 doz.; 4-ounce, $4.25 doz.; 8-ounce,
$8.00 doz.; 16-ounce, $15.00 doz.; 25-ounce, $22.00 doz.
Less 1095 discount in 3-dozen lots. Lesi 2095 discount
in gross lots.
Canned fruit: Stocks of B. C, and California canned
fruit are cleaning up rapidly.   This is the season of the
year when sales are greatesl owing to the fact  thai
canned fruil is used extensively by summer campers and
picnickers, and also owing to the fact thai the house
wife has consumed the fruit she packed the previous
fall.   With the exception of strawberries, raspberries
and loganberries then* have been do opening prices
named for \'2'2d pack.   Strawberries I's will sell to the
retail trade for 1923 pack at $3.25 per d*>/-*n. as cum
pered with $4.00 per dozen last year's priee.   The Do
minion Canners are also introducing this year a new
size can of strawberries, namely the 20-oz. >i/e winch
will sell to the retail trade at $2.65 per dozen,    ll is
predicted that this will prove a popular sdl.T.
Seeded Raisins: Prevailing prices on independent
brands of seeded raisins are somewhat t'heaper than
tin* prevailing prices on Sunraaid brand, which is pack
ed by California Growers1 Association. This Association in naming prices last fall guaranjteed them against
declines until .Inly 1st, 1923. Thev now advise that
they will name revised price, aboul -Inly 16th, While
il is expected their revised prices will be lower than
last year, we do not believe the reduction will be a ver)
heavy one. as stocks of most varieties are barely »iiffi-
cinet to carry through until the new pack.
„ — uaiTiD-
Old Reliabli
MinarcTs Liniment
Co. Limited
Yarmouth, N. S.
<i"/. *f.
■ i.i 1
■I 7 ,
1) I
I)   ,
1  m
1 1
• 1
Jam: Opening pri es on first qualit) 1923 pack
were named on July 1st, and are as follows;
Strawberry, 24 Is glass
Raspberry, 24 Is. glass
straw berry, 12 Is I.itho. tins
Raspberry, 12 Is, Litho. im*
Loganbei ry, \2 Is, Litho, tins jj 0
Black ("in'rant, 12   Is, I.ith..   tins j) "
i looseberr) ,12 Is, Ifitho Im-.
Apn *ot, 12 K t'itho, tins
Prune, 12 Is, Litho, ims
I laiiison, 12   Is, liitho   tm>
(jreengage, 12 Is. Litho, *uis
Blackberry, 12 Is, Litho. tins
Plum, 12 Is. Utho, mis
Assorttd, 12 Is. liitho, tms om
The htger price manufacturers have had to i>a\
for sugar this year offsets to a great extent the low***
prices  at   which   the)   Were  aide  lo  purchase  berrit**
otherwise even lower priee* •*.t ill might hav«- prevaili
for the 1923 pack.
Canned Vegetables: Wholesale?*-) are noti supply in
their   trade   With   neW    II    C    e,u;lle,j   ppa*       plj'   pri
have not yet been n.tined, and although the peas ,; il
tlo-y are shipping* m.w are being invoiced at laal vear *
prevailing list, it is expected the \''2'> prices tril
about the same, or (ditfhth b-s.s
After monthi ol • \[>«x\m*-m*■ .«.•;■! ".'**•< *-, o1m»m .i \\
Soap that  WOlltd I Ol ' aa.. >\i ■»•!.*; it »!•;•» I UOier Avti i>r*»i» rlii'l
blued v,[i.\\ \>r-- marked deal tion proper-tie*, wi wer* ai
satisfied thai wi had produced a Whit* Boaj
■  K
these properties  lo ■*« vrt)   m»rk»il no::'',   min .t mj«
might !»•• considered lhe laal word la thu art ot loap mai
Th*'  PUbltC   'um;.   i..tlt/.<!  thai   'he*.   **.'!<■  getting  i'\i'['f'e
vaiut* In thin loap aa ll la not ootj the heavh  I hai ol w
,ii.re. but M;e heal value In loaps on Ihf marael
bi  an <\i*
nmpalfCn   ol   [>f< mium
llcitj advertising, o haa faal Joined th*  leaden In l#au
h«o;i{i   .sellers    .t!!«i    V, •      |i!-'t!<t    l|uU     It    «ill    in-oHIH'    OUI     Ol
largesl Belling Laundrj toapfl in tiriMsh Columbia
White Wondei li manufactured in Vancouver bj Tht Ro
Crown Soaps Limited, who have produced a line ot aOftP* •*'
houaehold sundriea thai  h.w- held tha lead ovei  all "" ■
brands ?"i Hi«' past 25 jrean
The advertisement on the Inatde from cover oi thi**
contalna » cul ihowing the exact aiin oi •< bat ,,! While ""
■hi Soap
308 Water St. Vancouver, B. C. v.rld
With which Ih Incorporated thc B. C. TRADE REVIEW.
In sonic quarters there appears a fear that the recent buyers' strike in sugar will constitute an inducement for the consuming public to refuse tO pay prices
for any commodity, which, to tbem, represents an unwarranted advance.
Manufacturers of textiles claim that they have reduced their prices to a point where it in impossible for
them to absorb any further advance.
This obviously means that the retailer must mark
up his gOOfJS where a trifle id' profit at least maybe realized and in doing so antagonise his customers.
In  Vancouver the retail clothiers arc not. in  the
majority of instances advancing prices, in facl many
merchants arc offering their goods to'the public at a
-dik'htlv   reduce.1  figure.
Increascd prices at flic present tune will have anything but a stimulating effect on retail business, and
every effort should be made to keep prices of commodities where cotton, wool, and silk play a prominent
part, as low as possible.
Oases come to our notice daily where retail merchants arc marking goods up to a level even higher
than wholesale cost     Such incidents unfortunately arc
nol confined to the offending merchant, for the impres-
aton spreads among the consuming public thai every
retail merchant may be doing the same thing.
It is s serious problem, but not a novel one, and
the retailer who seeks to hold his reputation will not
indulge in methods that will have no other effect than
to eventually ruin bis business.
These unwarranted price tickets arc used to counterbalance losses on other lines, and the practice is not in
accordance with sound business ethics, for when such
eases are brought to the attention of the buying public thefe is but one result   loss of business.
Today the consumer is watching the overcharging
fame very closely, and is better iu a position to know
what represents a reasonable selling price.
Instances have been reported where advances have
been made because it is feared that the new 6 per cent,
sales tax. whieh comes into effect .Tanuary 1st. 1924,
will increase the cost to the consumer, and advances
are being made now in order to hold customers when
the said tax conies into effect This ingenuous scheme
is palpable folly, since the removal of the tax in the
material used by the manufacturer will to a great ex
lent offset the increase in the tax to be paid on the
goods when sold in the manufactured state, and the
consolidating of the tax at one point, eliminates not
only any confusion that may arise, but additional impositions in the progress from the raw material to the
Although woollen and cotton prices remain high.
quotations for men's clothing for fall do not show any
marked increase. This fact is responsible for retailers taking confidence and making liberal provision for
their fall requirements.
Another reason for good seasonal buying is the
favorable crop outlook, with indications pointing to an
even better yield than last year.
* Manufacturers are endeavoring to keep prices at
an even level despite the abnormally high cost of basic
material, figuring that the retail trade cannot inflict
the public with any further advance on the finished
article.     ,
Fall buying is just about completed as far as suits
and overcoats are concerned, local wholesalers reporting a very satisfactory volume of business done.
Cassimeres and unfinished worsteds are leaders in
the new fall material, and the models are conservative,
with pencil stripes predominating.
. Overcoats are of the soft woollen variety. There are
some blight colors, and reversible material in mixtures,
stripes ond herringbone.
Pull and half belts are just as popular as ever,
and for young men fancy back coats are in good demand.
Dealers report collections as fair, and the statement
is made that many merchants, banking on an improved
business era this spring borrowed rather heavily from
the banks, and now find that trade did not warrant
such a step. Consequently the meeting of their obligations restricts to some extend their buying power.
While a number of manufacturers are not looking
for any material advance, there is a strong tone in the
cotton market, consequent upon recent conditions.
Some manufacturers are quoting higher figures on cotton wearables, and repeat orders are liable to be slightly higher, but the general opinion appears to be that
prices on fall and winter goods will not show any marked increase. Predictions at this time, however/, are a
little premature.
Good prices are ruling for woollen goods, and reports from England indicate a healthy export business.
Conditions in the old land as far as the consumer trade
is concerned are quiet, although sufficient amount of
consumption is taking place to register steady improvement.
Many and varied are the styles in knitted wear,
making a detailed description a heavy task. Everything in the nature of knitted sport wear is selling
well, and the vogue appears to be as strong as ever.
Tliere is a very heavy demand from tennis and golf enthusiasts. A special line which is growing in popularity every year for golfers is the knitted jacket. New
Rolf clubs are everywhere being opened, and few localities ean be found that do not provide facilities for this
game. ; 20
Willi    Wl
I .,   itcd  Ih
Identifies exactly thc
i*k\nic qualities toddy
as it did before the
w ar.
Which is more than can be Mid for
all underwear brands. While some
has c been math  di 'W n i*-1 a pri* e,
St. ®corge
1 made c\ en  Ixrtter than c\cr.
With your knowledge of underwear qualities and vaiui S your < ritJca! t tunpai i:>on
**>*. ill i on\ mi
cor those id your customers who still want
st ri < ornnii nd St ( i< iirjji Miami
S< "i* h Knits. 1 i. ,r. \ Wind Ribs ami Pine
l.lasiu   C ombinations and Tuo-pie< i .
COM i   &  RODGER   -   230 McGUl St., Montreal
K. COPPING A son   .   m Mdlndo St., Toronto
A. R, M< I \KI \M. . . Vancouver
U"     VU'"1'   '    ■•■"■I'**'..--1  thr   P.   r   tuade review.
It lias hecn pretM well established ll n\ (m, 0f ,jH,
u'esl obstacles to bigger wiles of knitted outerwear
n ii iu Ion*" wearing i|ua)il ies     II.',. !s a ril....
acts tu thr i|riii
hi nn nts tliix {i\m\
:■ \v i cinciil enters
ii: ni' i   -   '..rments
i :  the |)i'u  hasei
01  even several
'i' me
III re
llll tl
s lias
ere lo
>kI kn
ml ax
,... i uj*
, -    mil
,i \ ui ue in t lie mei ehaiuli
l ih'- retailer,    In women '
nol ilie name --Ifeci for tin
fi \ h.hI l\ gi eat< i '"-,*	
ittcil Man.' nl ■ ari    '■'..•■•
1 lhe \' i o u' ■ and I In  11 , ■   I
I X 'SSl'Sv; |Jg      ,.      ,,,,,'       ,,'       p||
nn e 111 s 11 oen nol v 111 e i  ini
Willi   ! I"' I!   -MM ! ! I;'   I   MM !  •     i ,
pullover -.'•■■Hi*» lo do .
' i as i n u . 11 ■ ' I • i      ' I wool
men now  liavi   knitted i
in -   ■• in .
Hi'i'lUH   1"
: <
•11  (>f ,i
To Advertisers
Annual Fall Number    September
Reserve Space Now
I*. \V. Stewart, Managing Director of Cluett, Pen
'""'>   *-**-  Co.,  of Canada,   Limited,  recently  returned
lr""* ;i li*ip across Canada that took him as far as Victoria, and  when asked  concerning conditions in thc
^ est, ;is he found them, he said:
"(•em-rally speaking I found conditions much bei
' luin I expected to find them, and,a distinct feeling
"I optimism and faith in the future, as the impression
appeared to \>■> that  the worst was behind ns and a
period iii steady improvement before ns.
I;i itish Colnmhia has taken a distinct turn for bet
terment,   the  lumbering  and   mining   interests  being
vi'H active.
'\ ancniiver is profiting by these general conditions
ii addilion to a very active construction program being
ii * • >'   in the building of the dry dock and elevator,
''   '! probability of a bridge to North Vancouver,
IVo milion dollars worth of artificial silk is annu-
a.:;.    m ported tot his count ry.
As ;i result of tariff changes in the lasi budget the
nteresting announcement is made that the firm of
1 orta i : - Limited, one of the largesl manufacturers of
ari ticial s Ik in the world, contemplate the erection of
ii fac ton capable of supplying the whole Canadian
mai el with this commodity. II. Johnson, managing
il rector ol the company, is at present selecting a sin*
!   Kastern Canada ami arranging for the construction
The Keynote of Style for the Coming Season
The New Cloth Dresses for Fall
Are Ready
IHIIfltll-IllllllllltlllllllllllllllSillll-iZIl-IIIIIIiMMIi !*i = lllliillllll*ll*l*illilil*lllitl4illll*»lilltltlllllltllllitlllli*lllllllllltliIIIllllt*iilliilitllllSl
New Colors, Sew Styles in Sport Flannelsy
■r  m
T '   Km.
. ■   favored     oths    i in sses i hat  not alone meet
■    i m   mi    '. • . ' •'.,■'i\ r\\   priced as w ell.
.   presses havi   made fi iends in e\ er increasing
iliuosl   i*vi r\   corner of  \\ est eru  * 'anada.
.,i  •,   ■ • i \   have been st\ lishlv ami depend
, .. losses for both women ami children; not onlv
in , it toil suitings, i-repes, ginghams, satins, etc
B 0 Representative: W. H. Wark, 209 Bower Bldg., Vancouver, B. C.
Manufacturers of Women's and Children's Garments
W id*  w hicli  Is  iii' ": l
,,i:.,i, a thn U  c   rn \i'i: i;i:\ ii'W
M11 \
•I   f.
Can a
^     w/i
w s-*/^
Stockings thai ret ant shape an J
sheen— after wash in g
' I '■,! , '■'.    ,;,,.   ,      Hill 1    llllilri'll
Mud itch Knit tlna Company, Limited, Dunnvillc   um THE BRITISH ('OLUMBIA RETAILER
'•'  "    ,'■ ■    li  I    Inenr* n nti rl the  H   C   Tl: U)I0 IU0*v IKW.
Capturing the markets of imported garments camouflaged with fancy Pans, London, and New York
Sales talk.
ill   ll.l
in i
a 11 /<
Is     '      llll
illiist rati
,i     If ia 1
r ai   aid or a  liindi
!   IS   ■•■' , 11 ■ 1111 • i,'
ti/ciis,       i o iiiem a ceri
liti idiu'es a  friend     Tli •  fi
i- H.irvard it vou wish.    \ * I
T ho home cf the Big Red "Q*
\ ■ u   \
i ■ r
i   toll
Vi l'\
i    I'i    •  i
linnii   I
'ins pai i
lied to 1.
Wit lied
111.11 ■ 11,.
l\ i   1111
-   i;.,i
i  ilar p
V    Car
It-red   in
-  M
t*     K
111 i   '     s,
t    "
ted Wear are
,i ni intent. Thev are th
,i pro\ r in Ms eiistomci
are equal and better lha
Ked     m    i uirinei
i r
i omiinl ie
n Vancou
mtc illuslraic ine mini oi
rests w*itli  the
siilesman   or
ici stores ,i' lhe presell
II ; **• h t a I e ut e i j I im i • o 11 r s i a g r e a I 11 v
personal selling talk of the indi\ i I
alesladj The merit ol n hi ' K«**l "(,)" Carmenl
• "ii|i|.',| V\ ith the pi rsonal pritb attached to si lliui!
sUeli a garment  notitil  to lhe best,    and  I'•   <',  .Made al
lhal i, should be sufficiently powerful from a sales point
of view,
The Big Red "Q"
Quigley    Mills
I ins organization was originally started in 1900, in
a small house on Nelson Street, with a staff of two hand
knitters and six girls. Although naturally there are
tliliieiiities 'o be encountered in starting a new business,
yd o- was found lhal the business continued to pro
gress and increase from ye at to year, li was early
toiind thai ii was necessary to have larger quarters,
and in li'lu the business was removed to Hastings
Streel  West.
In  1'UI the mill  was removed to its present  loea
lion ;il  IS Second Avenue East, Vancouver.
Thi   buildings have now   an area of nearly 21,000
square m:   ;u*d there is room  for further expansion
m   ih      < found necessarv.
II mill  employs on  an average  about  7-i  to SO
iH 'pn
I    -  i|i to-datc in every way, and contains some of
esl   machinery   made for the knitting industry,
Tl ■ re   - ,, so ,i specialty in connection with this mill ;
■ ; whal ■• e believ e to be the only I )y e House in
Wesi  rn * anada capiible of living wool and cloth.
I   •■ (,)ii glev   Knitting Mills have continued to ex-
isiness, and their products are now well
1    m, I hi lUghoui  i he  I loniinion of ('anada. and also
i   main  markets oi the world, such as Australia, the
Orient, et .    The mills are now making a specialty of
■ ■ •  ex  orl ' ■ ade, and ai e get! ing in touch with all the
rt ani  markets ol Ihe world.
Another specialty   of  Ihe Quigley   Knitting  Mills,
Lii    • -   •   eir .lersev   cloth,   which   is  now   on   the
■   under the  name  of  "Qsheen  ('huh."    They
havi   a special process for shrinking and finislyng the
t!   ai il are able to give a very high, class finish, and
• irn oul ,. m ifje that will not shrink, and will retain
il - | isl n  eve-  nfti r se\ era! tin cleanings.
Tl ■■  in    sn.' ufactiire  pi act icailv   every   kind  of
, ■  • •, I oul  rwcar, and their range of goods is of "v ery
sit|   rior quality, ful > equal to the producl of nulls in
anv  pari of 11 c world.
l-'nj- women thev   make bathing suits, sport   coats,
three   piece   suits,   slip-ons,   dresses,   scarves,   sweat er
nts, etc., and for children, dresses, jerseys, bathing
•m is, scarves, sweati r coats, ■ tc, and in addition niak.
even kind of knitted garments required by men in t'u
iVerent sports, such as swimming, golf, hockey, fool
Mr  !',, \ inrton, general manager, is determined thai
Uig Ki | ' Q" garments shall have their rightful pi ice
i   ■'•   drv   goods trade.    The increasing demand
|M,   |*,.,| *'Q" garments and the steadv   expansion o
|; i;  |\   :   o7' mark < is speak w ell for his met* *1 and -
llrilish  hosiery   inanufac*.-irers are lirinly resisting
an attempt on the pari of the wholesalers 10 make litem
responsible for the cost of dispatching •: Is to retail
shops, The question as |o whether such carriage should
be hoi ne bv the w holes,der or the retailer has heen a
debated point for some years, and now that the whole
sale houses have at lasi ugrei d to a 'cepl it, an effort
is being made |o unload par! of the liability on to the
manitfael urrr. 24
\*o iniprov emeiit can be repoi led   n tin
i he worsted indusl ry a: this cent re.   The p
ation is unsatisfacton  ami the outlook di:
This statement ma****,  appear to be an exap
v lew of the facl t hat t he export of w ool len
ed 'issues, accordini" to the Board ol  Trm
show   a  considerable  increase during  tne
of this v ear,    "i el a considerable amounl ol
is idle, and thousands of operatives are 01
ent ii'ely or on short i hue.
Tin- present sil ual ion nl' the indusl rv   11
lighl nn ihe relat iv e value ofl he i ome and ■
i n our v\ oollen a nd vv orsl ed  intlusti ies,     I 1
How of export trade are indicated   'ear';. In
slat ist ies published monl lily, but  *r ■ re . i •
figures for the home markel. and ai     !  lu
therefore appears to lun e been atl  clu I  *
on  export  accounl  compared  will   that  oi
count.   At all events it has come as a surpt
to find so many looms idle ii  the West Uidii
shire al a 1 ime w i en : I ei e are large i ;po Is
ami worsted fabrics.
.ran o
position o
and w ni
\\ nisi •
till  lis,
Mam In
-   Iii ■ >  i lasses ol yarn   ol  which  tain a*
mouopolv,  se, I   fairlv   v\ e i     Sonic
nl    ol  the ni
Knitting Mills Ltd.
Vancouver B. C.
1 r (,   Art   R*C
ABC    if"   Editioi
ABC     Sixtl    li:
(       -     <     r * r     I ■ f   •   * | r
i.i!     »'
(       ■     ;     i'r     O-   ■   .     r     J|    ,
A •,     V     r r|   Editioni
R i VI R SI Dl
T .0,   r
•A  l>l
I   * ■
.', I   'TERN   UNION
Bend  foi   Pri< e  Liil
Teh phone     SEY   3861,
Progress Publishing Co. Ltd.
Largeal and cheapen!    Ioums       Canada foi  Caote
Spea I*. mg genera II v. i Im ri '
■    ed imp rot ement  dill   ii:*  I ■
il ions ol revived inten   I   i
In adtlilion  lo  llu   tb mai  I
popular piM
'»     ill     111'   II    s    ill
■   •   ,      .lie       eii|;
1    '    'i'i; \ino i:kvii;u
The shoe industry  in ihe States has been exper-
i(,in'ing a revival, and manj of ihe largesl plants in the
■''■iiiitry are going full steam ahead, bul the manufac-
hirers seem  to have  been able In take care of their
leather requirements for the mosl pari without boosting thc markel appreciably,    High grade leathers have
ffened, hut the big side leather shoe factories which
absorb such a vast amounl of leather have managed,
their 'jre.it buying power and resources of finance
• '•i'i organization, to place then* orders at a price. Their
itv   tn do  -o  is  undoubtedly  due.  in  part, to the
ncl     leather i|i;it |i;is been coming mi llu* market
is - m - that were 'aimed at a time when ihe hide
markel was al i's lowest ,,),', '•• order io prevent their
becoming a total loss.   Tliere was quite a quantity oi'
grid     eaii:''!- accumulated and a eertain per
centagi oi its   II remains to be disposed of—a situation
1 ' cl   lias been greatly to ihe advantage of manufac-
' irers vvitl  whom the price of the goods is the first con-
Less Leather Used in Shoes Today
ll er I actor I hai undoubtedly  is influencing the
ii in a considerable extent  is thai there is less
■   ilav   being used in shoes.    Por women, low
ign supreme, and the quantity of fabrics used
:  icl  liiirher than in tlie old days. In men s shoes
'.  oxfords are more  popular ihe year   'round
ised to bi      I [enee though lhe product ion of
1   in the States l;as been maintained, the eon-
i]   ol   11 pi r leather has hecn  reduced.      This
hi  ; orue out by the facl thai hides from whieh
„ ■   de  of sole lea'her  is made are as hieh  or
* i ,n: : he\   vv ere hi 1014, with the except ion of
ou v.  but   -kms  used   for  upper leather  are.
]  m part, considerably cheaper than ihey were
' [i oiulil ion of ' he I ide market at ihe moment is
!v diil! il there is more than a possibility that ii
■ i sonn effi *1 from the increased activity of tho
' shoi irade shortly. Stocks are low throughout
. ■ istrv and a sour* of retail buying is almost
,j t,, ho reflected io some extent rigid back io ihe
matei als market If an\ upward reaction lakes
,■ ||  \.      of itecessitv  happen before .Inly, as after
is a verv no!icetble decline in
noe    n
\   ,,(   |he   |,mil's  pl'OilUce
Speed Up Your Turnover!
Interlake    exclusive
*•    jf.*r"
excellent prol il
• ■     brands    io
' ' ell! .     ''
I C 11     tlCS        1 e  , 1     I O
8   »i     t,,ll   .'I    put*
white Genuine
( rrjv   I iuue   Male
eipeciill)   loi   oi«-
criminatng euttom.
Interlake Tissue MiUs €».
Head Office: M University Avenue, TORONTO, CANADA
\li   Is   M    Mi  1'
II,  l an,el. 26
With whieh tl incorporated tho B, C TRADH Ul'.VIKW.
Here's an idea that emulates from th** States, win ,
might be adopted with a certain measure of sue,,..,
by anv retail merchant, doing a fairly large busines*.
Customer's Dividend Plan.
As a means of creating steady customers, mont1
refunds of from two to three per cent  of cash  n\u
chases are given to customers who buy coupon boo
in denominations of *•£», W, and $2"> each.    A recoi ■
of the books bought  hy  the  individual  custom.rs  |s
maintained by the firm.    At the end of each month it
customer's click is issued for each patron on the bas;
of two per cent of purchases up to and ine hid ing >
and three per cent on amounts in excess of that figure
The advantages of the plan are set forth in a folder
issued by the store eompany. the reference to th.
steady customer angle being: "We believe it  is on!)
fair that  these steady  customers  may   receive something in return for their part iu building Up our busi
ness and to do this we have Worked out a very sun;
plan  through  the  use  of coupon   honks  wherein   vev
issue a customer's dividend at the end of each wont I
This plan IS easy to operate, does not add to our eotM*
of doing business as it involves little if an) office work
and is absolutely fair to everybody.'*
To forestall any possible criticism that the refute!
is too small, the store calls attention to the reeenl
government survey of the retail field, in which it u.is
shown    that    the    average    profit wiih five per cenl
"These figures are taken from governmental invest iRa
tion in the retail field, *' the circular continues,    so
you get about half of OUT average profits provided w-1
make a showing equal to the average store Thai ■*
pretty fair, we believe. uh<n VOU make nn investment
in stock and don't have any worrie* about  th<   bus
ness "
After ii series of preliminary nestings extending cw
months, an organization ha* been effected of Hieaafacfttr**! ■
engaged In the various Btedie t&dUStriss in Canada    A »»'-1
Iota was held recently at Use Windsor Hotel, Montreal, lod il
this meeting official* for the new organization tSCtrS < |.,
antl sevtral coausfttess Appointed to «te»i with tome »f >'•**
business problems towards whirh its activities wttl be dl*
The name chosen  for the  Association  t»  "The Can.uli.c
Association of Uarm«*nt Manufai-tiir»»rn." and Us members!
Ih open to all Canadian manufacturers of apparel. hoth i'i''1'*'
and women*
in the eiction of officers reeosjntUoB was gives to 8  '
Sparks of Spark**. Harrison, I,id . Ottawa, for Ms splend
work In getting the manufacturers together, hy electing htm
president of tits Association,   Thos   W. Lsarts of W   R
Johnson  fc   Co   I.Id , Toronto,  la  vice president   for Ontiiri"
and C. M. Sorninr of the Queen Dress & Waist CO., Monti* i!
Ih vice president for the Provinee of Quebec.   At subseqm
meetings It Ih the Intention to elect  vice prfsident* for th<
other provinces of ths Dominion.
Three standing committees were appointed, one s cotto"
marketing conuntttee composed of Messrs J B McCarter v
the Eclipse Whttewear Co Toronto. Norman Calf. Of "
Hampton Mfg., Co., Montreal, and 1' B. Hard) of AJphoti
Racine, Ltd., Montreal,   a woollen marketing committee wfl
appointed composed of Mows I. Helllg Of B. Cardlnet
Co., Montreal; A. If, llohherltn, of the House of Hobberll*'
Ltd., Toronto, and .tohn Northway of John Northway * Bon
Toronto. The oilier committee appointed w»n the silk nui'
ketlng committee composed of Messrs. Henry MeMull'n. "
H. McMullen, Ltd., Montreal; Frank Unforlh of Ladles \V« *w
Ltd., Toronto; I. Creenherg, of Creenherg. Smith. Ltd.*. Mm
treat, and Geo. H. Doborty of the Dobtrty Mfg, Co., Toront" .)')
With which la Incorporated the B. C. TRADE REVIEW.
Job Printer Exempt From Excise Tax
Judgment of Supreme Court of Canada.
in the Supreme Court of Ontario recently Mr. Jna*
,• Rose dismissed with costs the action brought by
, Department of Excise sgsinst Grain Printers' Um-
,,l, for $1,098 on sales tax which the department
[•(aimed was due to tbem,
There <* no doubt that ibis judgmenl will have an
mportanl hearing on all job plants and on all news-
,; ris in the country which do job printing,
The King vs. Crain Printers Limited
Judgment of Justice Rose.
"If I bad t" construe section I9bbb before the pass
i.•_' of the Act of 1922, I should have thoughl thai having regard to the decision in Cls) vs, Yates, referred
tu by Mr. Beamcnt, i' was reasonably clear thai thc
transactions between the defendants and their custom*
era were nol sale** and deliveries by manufacturers or
jobbers Whether the introduction of the exception
in reaped of job printed matter produced and sold by
printers or firms whose sales of job printing do not exceed $10,000 per annum requires a differenl interpretation of the opening part of Section 19bbb as it now
stands is something upon whieh I feel Borne doul t.
ll may be that the exception was introduced in L'22
because of some mistaken view as to the delivery i!
job printed matter falling within the words "salts and
deliveries by manufacturers or prcducers." 1* may
also be, as Mr Beamcnt suggests, teal the expression
'job printed matter would describe things which
without anj order s job printer produces wi'-i Ihe in*
lention of eirrywg tbem in stock *■'« r v..<s i ■ any purchaser who happens | i come along It the expression
noes describe pruttcd metier sn produced the exception introduced in 1922 iclievesa prinl •'* or linn whose
sales of job printing do ti"i exceed $10,000 per annum
ti"m the obligation tu paj an excise tax on the >•> 1 *
snd deliver) ol something in reaped oi which he clearly would have to pay but for the exception; and full
effect can be given to the exception without treating
ii as necessitating the placing of any strained * ■ instruction upon Hi" words   'sales and deliveries.
Therefore, 1 am bv no means *** ri thai lhe introduction of the exception has made il necessary to give
to the section as a whole anv interpretation differing
from the interpretation whieh oughl to have heen
given I-- it before June, 1922, when the amending Vet
was assented to. However, I do nol think il >s very
essential to determine in 'it's ease whether the nan
(taction in question ought now [o be classed as sales
and deliveries b) Canadian manufacturers or prouuc
••rs, because the law   is now. as it  has been since the
passing of the Act of 1921, thai "the excise taxes
RpeciRed in this section shall nol be payable on sales
of g is made to the order of each individual ens
'inier by a business which sells exclusively by retail
under regulations by thc Minister of Customs and Ex
else. "
The words thai I have just rend are absolute, and
even if the delivery of job printed matter pursuant to
ii producer still even ill the ease of a job printer whose
ap ro.lueer still even in the ease of a job printer whose
sales of job printing exceed $10,000 the tax is not payable mi sales of goods made lo the order of the tndiv*
nliial customers by a printer who sells exclusively by
retail under regulations by the Minister.
Now these defendants do sell onlv goods made to
the order of each individual customer, and they do
sell exclusively by retail. The doubt in the case is
whether they sell under regulations by the Minister
of Customs and Excise.   1 think they do.
It is a little difficult to tell what Parliament meant
by the expression "sells under regulations hy the minister"' but I. think that having regard to the words
whieh imemdiately follow "who shall be sole judge as
to the classification of a business,'' regulations by the
Minister include at least classifications of businesses by
the Minister.
Now it is clear as it reasonably can he that the Minister on or before the 18th of August, 1921, had classified job printers as retailers when they sold exclusively by retail goods made to the order of each individual customer, and I think that until that classification
was revoked, if it ever has been, a job printer who sells
exclusively by retail, goods made to the order of each
individual customer, and who .thinking that he is under the regulation refrains from collecting the tax
from the customer, must be held to he selling under
regulations by the Minister. Therefore I think these
defendants, who as I have said, sold the goods in respect of which the tax is demanded to the order of
each individual customer, and who sold exclusively by
retail, are to be held to have sold also under regulations by the Minister, and therefore not to be liable
for the tax in respect of these goods."
" Por these reasons 1 think the action fails and must.
be dismissed with costs."
jg  -*
The Topical Malady—"Vacationitit" 28
With which is Incorporated the B   C, TRADE REVIEW
By A. M. Burroughs, Business Specialist.
A merchant advertised for a young man to wait on
the trade. The usual grist of good, fair and indifferent applicants appeared the next morning. Three survived until the final sifting. To each of these ihe merchant put this final question:
"What do you want.'"
The first applicant leaped al the question as though
it might get lost in future conversation.
"Twenty dollars a week and a raise in three
The second was not so eager.
"What I want most is experience. So 1 guess tit*
teen dollars is enough for me. I in nol sure that I want
to stay in the business long."
When the third boy was reached he replied:
"1 want to know the business so well that some day
1 may be your partner.''
The type of young man represented by the third
applicant is the type who's doing more towards keeping
business on the upgrade than a dozen artificial trade
Very wise economists tell ns that distribution is the
neck to the bottle of prosperity. Reduce the costs of
distribution and vou will bring greater prosperity to
They tell us that the new type of retail merehanl
with his greater knowledge of salesmanship; his implicit reliance on the cold facts and figures of his busi
ness as against aimless guesswork; and his right-aboul
face to the first principle of successful retailing, " a
short profit and a quick turnover"' is euttine* distribution costs and tilling in the valleys of business cycles.
This is the golden age for the young men wishing to
learn the science of store-keeping -for ii is a science.
The opportunities were never richer. And yet In* must
work and study as the old type of storekeeper never
It used to be true that "most anybody ean keep
store," as the saying was. If a man failed in farming
or got tired of working for someone else, he usually
set up a store and began to dispense goods. It never
occurred to him that special training and skill were
needed to buy and sell at a profit.
From the day he first thought of store-keeping as a
life calling, he began his guessing,
He guessed that he wasn't cut out for a farmer and
that he might as well go to store-keeping. He gueswd
that he would rent or buy such find such a location ]\o
guessed that he would handle this and that merchandise. He guessed that long profits on slow moving mer
ehandise beat short profits on fast movers.
He guessed that Henry was a good clerk and ' Uw ih]
wasn't.    He guessed that Sol  Wuester owed  ho*, six
teen dollars and forty six cents, and In* guessed 'eat
Sol had been owing it to him for six months or mi re.
He guessed from morning to night, He would no
more think of spending a half hour in the morning
gathering the figures about the previous day's transactions and learning the actual facts first hand I bar he
would think of buying goods from his meanest competitor.  .
There used to be a lot of guessing among storekeepers in the old days. There is still too much of it being
done. When the government collected the first ine,one
tax, there were only a small percentage of rtail mer*
chants who made out correct returns. Conditions were
still bad m 1922. Undoubtedly, if a close investigation
were made of tbe 22,000 merehanta who failed in tie
United states lasi year the facts would show  thai
more  lhan  75  |Hr cent,  of  lhe   failures  were .|u,   (,*
The up-to-date retail mer bant  toda)    thai  mai
who ten years ago when be was applying for bis lirsi
clerkship, said he wanted to know  the busines;' ,
then be •• partner in il   is a facl finder and a iv >\ nn> •
Even dav be gets the whole storj ol in** b.ntineH*.
in figures His books show bun what goods m^v- iV-*
and what goods loll around the shelves and floors .*, *|
nig space and money. lie knows who owes I in
motiev and how much. On short notice this up-to-date
merchant of our ean prepare a financial utatemenl (bat
his banker or wholesaler will aceepl as a basin ;
negotiating a credit extension,
When this up '" date merchant in turn employs new
sales clerks he knows from the first how  much tl
voting men or women are earning; whsl percentage ol
each sab"-- dollar goes into selling expense; how ■'! -
each clerk comes to (telling enough volume to earn ■
salary; what goods the*) **<•!! best; hon well inform
they are aboul tbe goods thev are Helling,   lie knows
what window displays are most effective; whal h rl
of advertising brings in the buyers; whal son of new
hiisiiM •.** to go after and  how   t.i o,, alter  it
Kvi-n  merehanl toda} lias a place f«»r the voui
man who ** wants to know the busi ness snd some daj bi
a partner m it"; who enters ht» net! employment w
the i'l> a thai be is ?<> become a pari of it    loyal, co n
ii-oiis, honest and intelligci I
To those salesladies who are prone to complain   I
regulations which the larger stores enforce regard in**-!
tbe costume to be worn m eertain Reasons nl Ihe yeai
the news that Self ridges big London store has intro
dueed trousered waitresses, mav  be of interest
While it has nol been definitely decided to i xt* *
tins nb*a to other departments m the l*ondon store
there is food for reflection in the announcement.
Tin- new  costume is based on thai  worn by  tin
French ari student, consisting of a white cap ■■* "
black  lassel, shaped similar to a  ttudent s beret,
white  puritan collar,  lighl  naw   blue coat,  widely
flounced  and  reaching  marly  io the  knee,  peg-to*
trousers with a broad black  itripe, and high-been
patent leather shoes
The girls like them, and do nol feel a bil enibar
Five (ream ot coltlnuooi experimenting In Marathon Inboi
a tort en, resulted In the perfection ol Flexyde, s material fai
superior to leather oi   rubber    Washable   ean  i><   cleaned
wiiii soap and water    Durable   Will nol scar or scrol ,''""
fortable   conforms to ever) movemeni ol th*? bod)    but wll
not stretch.   Flexyde It s national))  recognised producl I"
merchandising  fields     Besides  t»• • 11 m.  Flexyde  has .»  wldi
spread use In making Travelling  Bags, Portfolios or Brlci
Cases, <'oii Bags, Rasoi sinu^. and man) kindred lines
With 16 separate gripping flngi n lhe) are the ultimate and
Iiihi word in buckle construction Eas) to adjust and non
slipping Marathon 16-Fingers Buckles are s greal advanc*
over the old fashioned buckles ol the nasi Each Marathon
Ji ""i Bell is eauiped Willi a 15-Flngers Buckle The Buckl*'
d"s'cns in nickled silver and silver lire works ol art •■' !
Harrison, Vancouver, is handling litis line 11)23
With which la Incorporated the B. C. TRADE REVIEW
I iiauf?urating their Brsl  an-
I* sal holiday, the stat'I  and em
,\ pes of ibis vv ell known VV
•, 'ia   wholesale   house,   held    I
. ic estul picnic at Albert Bead,
i, June 26th last.
The afternoon was spent in
swimming, games and interesl
sports   "ti   the    I-airholme
camping grounds,
The stellar ev enl of tbe da>
to as   tin    lUg Ol vv ax    in    vv hieh
• >pe .hv iMoos of tbe bouse
eoropeted, honors Anally rest*
: •   v, ith   the   irav elters  and
ii [(drivers wet ion, ****■ bo oul
pulled opposing "earns, consisting of Ktrong non from
both the office and warehouse.
The whole affair proved eminent!) enjoyable, tbe
iinirv makers enthusiasm nol even being dampened
by a downfall of rain, whieh al one time threatened
■ ■ ■  'm.
M i *h ■ redil must ) ,■ given lo the hardworking com
nuttee, con posed ol Messrs K   Hughes, Roan Mam. P,
w   Waller, 8 Hob   |» Davidson, ll d McCain and SV,
w Bi Tullidge is probably one ol (be besl known
travellers amongst the wholesah gr«»cer*i salesmen m
Van ouver, having represented for several years, The
Western Oroeers Ltd., a prominent wholesale grocery
Hrm of Vancou**-! er
One of the prominent members of Vancouver Coun
No. 284 U. C. T . Mr. Tullidge, was honored this year
the Grand Council of Oregon, Washington and Km
Columbia, in being elected Orand Counsellor,
Mr. Tullidge has for man) years been an exceed
The popular manager and secretary. II. T. Barnes,
with Mrs. Barnes and their little son, mingled with the
happy en.vvd. Mr. Barnes adding his muscular efforts
to the office competitors in the tug-of-war contest.
Towards nine o'clock the tired but happy picnicers
Wended their way homeward, and reports have it that
some athletic aspirants were even heard to predict
winners in the l!i'J4 competitions.
imzly active and energetic worker in Vancouver and in
addition to liis activities in the Y. ('. T., has always
taken a prominent part in those affairs that )*o to build
up a progressive and healthy community. Amongst
other organizations that fully appreciate Mr. Tul-
lidge's co-operation, are the Vancouver Exhibition Association, and the Point Grey Ratepayers Association.
Fort Fraser.
Wallace, N. B. (G. S.}. Reported assigns to C.C.M.T.A.
Ranier Brewing Company Ltd. Assets reported sold by
assignee to syndicate.
Kerrisdale Hardware Co. Ltd.—Geo. E. Holmes reported withdrawing.
McElroy, Samuel—Reported selling out.  (grocer).
Canadian  Auto   &   Electrical   Supply   Company.—Reported being succeeded by Bennetts' Limited.
Canada Western Woollen  Mills Limited—Assigned to
Alfred Shaw. Meeting of creditors called.
Independent Van fi Storage Co. Ltd.—Name changed
to Crone Van and Storage Company Ltd.
Mainland iron fi Metal Company—-Reported Incorporating.
Vanltj Walsl fi Neckwear Company Ltd.—Reported
suffered burglars loss of about $2,000. (no insurance.)
Welch, K W. **. Compan) Limited, (whol, fruit).—Reported discontinuing. Sold to Oscar Brown A: Co.
Wood Vallance fi Leggat Ltd. (late whol. hrwre)—To
be wound up voluntarily.    H. M. Leggat appointed
Okanagan Growers Limited Meeting of creditors held.
Asluon Plumbing & Heating Company. (M. H. Ashton
prop.)- Sold out to Robert Smith. 30
With which is- Incorporated tho B, C. TRADE ki.viiav.
Home Preserving
and Canning Outfits
Build Profitable Sum mer Busi net-
Every home in your neighborhood is a prosped for litis simple,
practical, canning and preserving outfit, It appeals t<- the
housewife's greatest hobby those long rows of gleaming jars,
packed tight with the goodness <>i' farm and garden "put up"
by her own hand to grace the family table, through long winter
The Davidson "Cold Pack" Outfit permits fruits, jams, jellies,
vegetables or meats to be steam-boiled in tin* actual jars which
arc suspended in a specially constructed wire rack fitting into
our No. IS cook pot. No other method so fully preserves the
fresh garden flavors.
The Complete Outfit Comprises:
—One 18-Qt. Enameled ware Cook Pot
With Enameled Cover
-One Wire Rack to hold ti One-qii'irt Jur-M
Pol measures 13" diameter bj 8*J»"
deep, with cover. Useful also for
general kitchen wink Hack It
made of strong steel •jrlre with
lifting handle and feet. Jar.** can
be removed separate!) Full in
Blructlon** and Ume <-iiart packed
Willi each OULfit,
Write today
for Quantity Prices
'heZM^araloW KfyGa 7/»tfU
Established 1860,
Head Office and Factory:  MONTREAL.
137 Powell Street, Vancouver.
Toronto. Winnipeg. Calgary.
wiih which in Incorporated the B. C. TRADE REVIEW.
Putty Prices Remain Firm.
Sales ol putty art- reported as being fairly good,
Prices remain unchanged,
Game traps quoted at high prices.
Sun!'- lines "i game traps announced al new higher
iiuntations; the new price** being approximately ten
per eeiii of those j revioual) in force.
Lower prices on turpentine.
Lower prices reported on turpentine, A decline of
len cents b gallon is noted from the latest quotations.
Ice Cream Freezers.
Prices unchanged, replacement  orders coming in
■ • i \\, business considered fair
Sash Cord.
Jobbers continue to accept orders for sash cord on
the old basis, demand continues < xeelleiit,
Roller Skiites.
Stead) demand f"i- roller skates is noted,
Lock Sets.
Lock nets art? in excellent d< mand,   Nothing new in
pri e* has developed recently.
Grass Hooks.
Jobbers report increased business for grass hooks.
r< rapidl) declining with prices on then- form
** a
er lc> el,
Alarm Clocks.
Jobbers stocks m fair shape, Prices remain hrm,
demand fair,
Bcilc.l and Raw Oil Lower
Boiled and raw linseed "ii lower in price.   A lowering m price »>f ten cents ti gallon is noted from latest
Pairt Price-* Remain Unchanged
Paint prices remain unchanged, hut a lowering in
prices is expected shortly by local dealers, owing to
lower material prices.
Fishincr Tackle
Current busines** ver) good, till in orders have al
ready started, lo al stocks are going oul rapidly, prices
Wrought Washers Decline
Wrought   steel   washers  decline,    Revised  figures
show thai b*i a higher discount, washers have declined
approximate!) len per cent,
Screen Door Trimmings Move
!* *ivrii door trimmings have bei n finding ready mar
kel and Quantities of these goods have sold recently,
n i es nre unchanged,
Nail? Sell Well
Mo priee changes are reported oft nails,   k good
Rale is being found in nail** in all sizes used in building
which is continuing in good volume,
Wire Fly Screen Continues to Move
A good volume of business is reported on fly screen.
Prices remain unchanged.
Building; Paper Prices Remain Firm
Building paper moves oul in fair volume, and prices
remain firm.
Galvanized Sheets Remain Unchanged
Prices on galvanized\sheets remain unchanged, and
a fair volume of husiness is reported.
Rope Sales Active
Better sales on rope is reported. Prices remain firm.
Sporting Goods Move Out.
Dealers reporl good sales on sporting goods, especially lias.'hai!, tennis, and lacrosse goods, etc.
A New Price Revision on Shovel Handles
New higher prices are noted on handles for scoops.
shovels antl spades. The new prices are approximate-
t) ten per eent.
Higher Prices on Ready Roofings
An advance in prices of ready roofings may take
place in near future as primary markets show some
scarcities.   This line is selling well.
Paint moves Out.
Local dealers report that there is a good trade in all
lines of paints.
Advance Expected in Paint Brushes
An advance in price is expected before long in paint
brushes.    Lumber and bristles have advanced in price,
brush manufacturers feel that a higher price is warranted.
A shipment of red hinder twine has heen made hy
the Plymouth Cordage Co. to their agents at London.
England, for use on one of the estates of King George.
The order, which is the first of its kind to he received from His Majesty hy this company, amounts to
ten bales, or 500 pounds, and was ordered through the
agency of the company and shipped to them by ex-
nress through to London,
A new type bouquet holder in all metal has heen
designed and placed on the market by E. T. Wright &
Co. Ltd., Hamilton, Ont.
The new holder is said to be well constructed, has
a (Ial bottom to prevent tipping and is well coated with
a rust resisting paint. It is also said that theey will
hold more water and contain a larger bouquet than
the old style. The holders are put up in individual
wrappings; the size is as follows. Top diameter d inches, hot torn 2* * inches, height of container 6% inches,
length of spike .">• .j inches.
.; 32
Witii which is Incorporated the B   C. TRADE REVIEW
Xo. 1095—Golf Bag Padlock, size I1 ■ indies, nickel
plated steel shackle, size l%x% inside, spring action.
positive stop, with 2 ual X. 1*. Keys.
No. 1098.—Tire Carrier Padlock, size 1% inches,
black rust-proof steel shackle adjustable from "s to
1 • 2 inches, spring lever tumblers, with two N. P, keys.
Coleman Self-Heatiug Sad Iron Consists of bul
d parts I.ill. base ami burner. One turn of the se!
screw and the lid lifts off and the burner out. Uses
gasoline, fuel flows from the tank through feed pipe
to generator, where it is transformed into vapor and
mixed with the air before entering the burner; hums
93 per cent air and 7 per cenl fuel. Burner extends full
length of iron and distibutes 192 darts of blue flame
evenly over the bottom; heat is instantly controlled
with a valve to meet all requirements, lias insulated
lid, automatic gravity feed, double pointed base; si/'*
7-/i*x3%; weighl each ti tbs.   Packed one in a carton,
30-in. x 3*/2-in. Auto tires take ten per cent reduction.
Following a ten per cent cul on tire prices in the
United States prices locally have fell a decline amounting to ten to fifteen per cent on auto tires and tul.es.
This reduction i.s due to the fact that crude rubber can
he bought much cheaper than a few month ago.
Dealers report good sales in accessories, especially
in tires and tubes, tourist outfits, etc.
The Story of Two Houses That Needed Paint
It costs More Not to Paint Than to Paint
Pay for Paint New or Repairs Later
Don't Put It Off   Put It On.
The following is tlo' true stun ni two houses, hot
of which needed painting.   While the actual case y,,,,
m one of the New Vorks suburbs, ye! ir is typical
thousands of houses in this or an) other country,
is a vivid example **f the penuy*>wise, pound t<"<'
p»i|ie\ nf putting off painting and varnishing until fai
more than the coal of the work has to he speni up ■
essential repairs. t<> 18)  nothing *>l tin- actual deprec  .
turn of propert) values
Merchants, use this example m convincing J'nui
paint prospects lhal pamt protection is propertj pro
tecfion; thai painl and varnish is the besl insuranci
against deca) and depreciation it is j>«*-*,Mh|e !■• ftud
'Tlo- vear before the world war we d
paim our house and put up io*w drain pipes, bi th
proveroents being badl) needed
"(•ur house and lhat of -air neighbor are iwo ■-
row of houses built about the name lime b) thi- sanit*
eont ractor.
"We h-t our contract for r»>(!. Our neigl
thoughl w■• were wry foolish when w.- paid extra ;"
have the shingles on lhe roof painted, And when we
poured the remaining painl in n wooden trough vtv had
constructed and rolled the drain pipes over Rnd ovei
in it until they were painted inside and out lie di
w ■■ w ere eraz\ indeed
The   h«'l|se   !n()ked   Rllf1   « i;'  li   We   V,efe   Mli'sl..'!.
our neighbor decided he ought lo paint, loo, Ih j*ut
up new dram pipes saying tie would 1**? them stand
until he painted, and tin n painl them
"lie put it "ft" lhal year,   The nexl year llu
came on and he decided t**- wail till prices dropp*
Last summer the roof of his house started tn lea    nnd
now four of his upstairs ceiling are ruined
'There is a turn of two joints, over a corni'e. in
the drain pipe, and his dram pipes have rusted thi
at Ihe point ol the pipes, and even tune it rain*' ' ■
water comes through the \>ao' and seejis ihrougl
cornice  and  runs down  the wall  paper m  the ditltn'*
room,    \ "ii ean imagine hon Ihe paper looks.
"Ahoui sis months ago the)  decided lhe)  did *■ •
like the house an) more and offered it for Bale,
guess every one feels the name wai th*> do    Th) '
had only one offer, and  that   was  for it  thousand
lars less than thev are askins
Demand Meakins' Rubberset
outfit brush manuficturtr-i in Consdc
Ei»al>li»hr(l  ItSft,
Tho   Dr.ilfr   who   h.n»rllrt   our   (Kulhtl   0r(*
the    hrnrM    of    our    r»|>r   Irmr.
A»k    for    npw   CltttOfiUt.
Meakins *& Sons Ltd.
H?9   POWELL   ST. VANCOUVER,    0.   C.
Factory,      HAMILTON,    ONT'. *■• -■
With which is Incorporated the B. C. TRADE REVIEW.
We have* heen offered a thousand mure than they
,;, asking, bul we refused to sell, as our house look's
,1 ee and there is nol a leak anywhere.    It  is in good
"If   W'e   b0til    kept    hooks,   oil"   led'.'el's   might    look
something lil\*' this:
Our Experience.
I. Respect of the neighborhood; 2, Bhingles saved;
.;, no water spots on the ceilings; I. saved dram pipes;
a. dining room paper saved as a result; 6 whole house
in  good  condition;  7.  offered  $2,000  more   than  <»ur
1, >.'i."iii, cost of painting,
balance $1,450 gain plus what one would consider
the other things were worth.
Our Neighbor's Experience.
1, Saved the $550 that we spent for painting.
1. Neighbor t call him careless; 2, must repair ceilings; o, musi shingle; t, must re paper dining room;
">, must repaint whole house, ii, must put in new drain
pipes.   7,   offered   $2,000   hss   thai.   We   \S ef .
Balance $1,450 hiss plus what one would think the
other things were worth,
New  By *.i*s  Governing   Explosives  Administered  by  Fire
In \i<w o* ii*,■ fart that un !• .i'« a, mention has been paid
to the Question ol itortns nelltoK. and transportation explo
lives, In connection wnii ordlnar) retail trade, ihe apllcattoa
ol llu- i.e**, local bj lai tujt^ be the forerunner ol a Dominion-
. Id? moi I'tiH-nt
Under (hit b> la** ill permit* are issued b) lhe lire de
(Mrtmenl iuut tber* ar-c {wnnlti foi storage and transport,
duplicate copies ol which t*tv kept bj lhe fire department.
RotTo. .i!>- iiiso available foi application foi storage The
application form, permit fo? slot ate and permit for transport
.M shown elsewhere in iiu*> article
i ndei He- b> law explosive* sre taken lo mean gunpowder,
blasting powder, nitroglycerine, gun cotton, dynamite, blasting gelatine, gelignite, fulminate of mercury, or other substances whether chemical compound of mechanical mixture
used or manufactured with a view to producing a violent
eilect by explosion, and includes percussion caps and detonators.
The words "street" and "public place" include not only
highways, roads, lanes, alleys and other such places open to
public traffic, but also the space above and the soil beneath
I lie surface Ol the same respectively.
The word "person" is taken to mean practically everyone
except any railway company incorporated in Canada or the
Respecting permits the by-law states:
"It shall be unlawful for any person or persons, firm, company or corporation (excepting the Militia Department of
the Dominion ol Canada, the fire and police department of
the city of Vancouver, in the usual course of their duties), to
carry, transport, or permit to be carried or transported, any
explosive through the streets of Vancouver in or on any
vehicle, or in any manner, without first obtaining a permit to
do so from the chief of the fire department of Vancouver.
"It shall be unlawful for any person to carry explosives
in any vehicle in which or upon which passengers are carried
at ih'' same time.
"All persons loading or transporting explosives in any
vehicle shall load and carry such explosives tn separate compartments of such vehicle and absolutely separated from
oilier substances or articles, and carefully stow the same in
such a manner that such explosives shall not be brought in
contact witli. or endangered by any other articles or foreign
BUbstancea conveyed in such vehicle, and which are liable to
cause lire or explosion.
No such person shall load or carry any detonating or
percussion caps in any vehicle with any other explosives unless such detonating or percussion caps are contained as contained in the original unbroken inner container packed by
the manufacturer and unless any such container is carefully
wrapped up in excelsior or other similar material, and packed
in a strong outer-box, the said box to be so placed in the
vehicle as to be well separated from packages containing
oilier explosive material; and all explosives so,carried shall
be packed or placed in the vehicle in such a manner as to
preclude the unrestricted movement of the whole or any
single package.
"It shall be unlawful for any person to store or keep in
Btorage in ihe city Of Vancouver any explosive, as defined in
sub section (1) of seciion 1 of ihis by-law, or any ammunition
or material Intended to be used for fireworks, unless such
person has first obtained permission so to do from the city
Th. following are price, quoted for principal lines of leading wholesale firms.   Price, quoted are nece..arily
subject to  market fluctuations.
.' Short
1   Long
1 i orii uon.
1  W     ii    !•'
'■ II 8  >'f Polnl
» "'.in
'> "'in
'■   P    'I;
v ~7.au
SnHii..-'< M
4 '."-i'.
ii S0m
T '.'.''in
A M M U N 1 T 10 N
Blai k
<Ki iloM
1 Short
*  Una
•'  i"iiK  Rifle
1 Mill
ti 00m
7 I'um
G 15m
7 10m
S i.iini
68 26m
Dominion Smpkelctt
Sovereign,  II rung*. ■*- 00m
''•'Kill ll guage 4S 00m,
1 'annuck,  12 guage 18 llm
anvil**,   ivt«>r Wright, S'ltt'-*   to ut'.1 tha.
ii tb   over 119 H>m. H*V|c.
AXKS    Hoys'  Axi'M,   I'm thi   I!:'"" to |t3 SO
Jos double bit axes, unbandlod, 111 00 * i
'*-'■'' 20 dot.; hunter* axe*. fn'^1 do..; .Ingle
bitted axes, unhandled, 115.60 i" I1T.40 doi
ha us  Crow, in 00 per 100 n>«
CARPET FELT—16 oz., 50tt>.. $4.10 roll.
dull brass finish, $1:1.00 per hundred,
u?E5/Ir ai ifw' pS Wfeeff*-? a? |U5 CATCHES,   .UPROARD-Old popper and
per 100 feet; '••" al H-U ror 100 feet
,,   , T,    ,.,,.,,,,',•   ,,.,   fun   n-icknifes). CHAIN—Coil B. electric weld, 8-16, 118.50
'      ',',„;,,   ''i-        long  SK Per lOOIbs;  M, 117,60 per 100tbs. 5-16, $14.76
larger.'a?l lengths. 1-**" 10 oft Hat. per lOOIbs,
BOI.T8 MACHINE—% and smaller up to       CHAIN Logging, r.-K.xit, $''.20 each; %x
1 in  long', lens 32 3 10 "ft Hat; over 4-J.n. less u. $8.80 each,
in *" oft Hal. % and %, h
-rr 11.1
■ '•* ' CHOPPERS FOOD -Universal No, 0, $1.80
each; Universal No. 1, $2.20 each; Universal
BOLTS   STOVE   Leaa 60 10 oft list. \-,,   j,   $2.40  each;   Universal   No.   8,   $3.60
BOLTS,   TIRE   Leaa  26,  add   10*   on  all each; Home, No. 55. $2.30 each; Home, No.
bolt, for broken packages CHURNS, BARREL*L-No,  0, $8 25 each;
BOARD,  Beaver-  Pert* 1.000 to 5,000 feet, No  T   |825 each; No  2, $9.45 each; No. 3,
161.00 par 1.000 feet $10 50 each.
BOILERS,   RANGES   80 gals.  $16.00  each        CLEVIS,  MALEARLE Por lb.   18c
BUILDING PAPER   Tarred, ft'1"* to $154 CLOTHES LINE, WIRE—Per each, 50 ft..
per roll   According to quality. Plain, 78c to 30c. 100 fe   50c
*1 •** l"'r ,o11' nr.lLT.S~Bit   stock   40/109$)   on*  new  list;
BUTTS   Platod,  Ml, antique copper and blacksmith '--in. 60 off now list.
Jll!1 ^«ttTrl4«ji?Vfc.Pp^W. Mi RAVTROUGH-Per   100   feet.   S-in.   $5.50
* *'* p '     ,.      \.   ,   1  Mn   ro*   iUxiU 10-ln. $6.15; 12-ln. $750.
,,2^2 wnl'i"    8*  il"? per4*do«; 4-JI FILES-Great Western, 66% off list; Black
tu   $528 pwdc* Diamond, 85% off list. 34
With which is Incorporated the B  C, TRADE REVIEW
I The Maple Leaf 1
I "Emblem" Range I
Made by
Beach Foundry
Ottawa, Ont.
E This range is built of best quality planished g
E steel anil fully nickel trimmed.    Extra large E
2 pin water-front  which  insures an abundance s
E of hoi water. E
E            Write for Catalogue and prices to ~
S            OTTAWA                                          WINNIPEG E
E         and 1090 HAMILTON  ST., VANCOUVER.  B. C. E
Electrical Burglary
Alarm Protection
'I'll.- recent epidemic ni burglaries Involving the
lost ui* thousands of dollars in cacti and other \,ihi
Bbtes onlj  emphasises tin* necessilj  of protection
our electrical burglar alarm system nut onlj
protect! yon irom tbe professional thlel hut .im>
guard. Nunc premises againat dishonest employe**.
n also saves monej in most caaes through a*-
creased burglary Insurance rates
Subscribers to our Burglar .Mann Service Include
Hanks, Jewellers Farrlera, Rallwaj Offices, Bonded
warehouses, drygoods stores, etc
Thr coat ol Installation and operation u v-tv
small compared to the ."iniiin effected
We «;!! in- gt&d lo have our representative call
and explain the sj'stero tu yon Estimates given
without obligation.
In Connection with Grot North Weitem   Telegraph
Phones: Scv. G51    M7G   588C
are th'' two principal coats in painting s house
The labour in putting on miv kind of paint is aboul
,'*''' of lhe total coat ami iii.- painl about W,.
Ihis being mi is it not poor ceonczn) veiling inferior paint.1 llu your customers a '/"'"I turn bv
Belling them the highest grade painl MARTIN
SENOUR 100',  paint is il,,. best procurable.
Ask for our color cards, show cards, literature and
other selling aids.
The Martin-Senour Co. Limited
With which Is Incorporated the B. C. TRADE RETVIEW.
itpg    i'<-r   A»r.    pairs    ll'-'vy   rtrsp,   4       ROPE   BAB'S—British   manila,   base,   18c; VISE3,   WARREN   SOLID   BOX—35   lbs.
1^30* 6-ln. M-66; t ai   U-JO; n-m 14.16        pure manila, base !lc, $10,011 each; 50 H>h. $12.00 each.
,.,.,.• \-ri'i>   TBE   Par   dosso   pairs • saws. BUCK—Happy Medium, flS.12 per paints and oils
*'"'' ,    ,1 .intt.W  B-in  H.IS; ll-ln  IM.80 dos  Happy Ides $15.18 dos.: Dlsatons No. 6, paiinib ainu un-a.
>_ '"''  '                                           ,         1 v $W.M dOMtl, Brandram-Henderson
IOSK. WATER    fcxJ-ply SVfcO a fool,   a* 8URBW8—Bright    fiat    head    70/10    off Per Gallon
• ',':•''•••' ■■ f""' u"'■  hrlght  round  head,  62 8/3/10 off list;      g_H   "English"   ordinary  colors    $4.36-
„„,,..   ,,  „   Mm   * to 1   tiD,M bra* flat head 6J%/10 off list; brass round     H.M   ..^3^   white   ' 4.70
lloaflK SHOES   >,'',\,N,».',.:* :; ' ,;, head 80/10 off list JMI Exterior Oil Shingle Stain-
■•■•   Ijpnjs ■   Iron.  *<*   -  '""'  **1 K '•  *»• BfjftKWS  CAP   16 off list.                               Ordinary colors, in 4 gal. cans  -il.gr
.     100 ro* Greens and  Greys,  in  4 gal.  cans  i.Ui
|lv    oa*p    i'o\tM"N   Par   '"'   W>s - SCREWS, BET   30/5 off list B-H Anchor Shingle Stain—
->',]  and over, 1*0.70; 3. I   Snd I tt>8   $l"?.00,   Ordinary  colors,   in  4 gal  cans   1.3f*
'                                                     .,.,- BHOVEL8   AND   BPADESh-Oids  or   1-ox, ,,,.„„_ ■  „, fiP«v«   In 4 eai   cans          151
KNOl*g   RiM  DOOR   Jarsnned, M« i-'** «•■ „, ,„., ,|,,z  * Jones or Bulldog 117.40 per       QrreM aml Grey"' in 4 gal* tdns 	
1 imp  CHIMNEYS   a.   por  eass  I  So*.. ,,,(lN-   band   per loo lbs.—lVi In   15.60; PAINTS
I   20 per dOS.!  Hi l-'  *os   ILM* i;V*'    '*"" l'. In   16.60; I in   15.60 Gallon
los.ll.-M i-i  •!■•'■  1;' P«r dos   J-. BLACK  BHBET-per   lOOIbs.-  16 Ordinary colors  In 1-gal.  cans           $ 4.40
, kKTFRNB   Snort   "r   !"'":   ftob*'   l'!i;n' guage   1610;     I   guage  I'i"".   18-20  guage,     Martin Senour porch paint .            **«
, '  ' V  ,     Spanned, 111-60 dos. j,,,,■.   -,, jyage $1.10.                                          Martin Senour Neutone white     8.86
'  HATTO^n    lick. '*      »*.  Cutter, 60c * m0N. GALVANIZED SHEET- -Per 100 lbs ^||"  g™J f^SnP^^LZZi: 13
pfl „ h  suage   American  or English   |7.7b,  -x sherwin   Williams,  white    4*76
„ . ..      ,.   ,,     1 hladnxlS guage $775;  18**10 guage |7.56. Sherwin   Williams,  color    4-40
MOWKRA   LAWN W;V**''',:...., •,■,',.....,' BCOOPfl    Moose  No   4, J! 80 each;  No.  6, Sherwin Williams,  porch J->*
J':'-■'•   4  Mv* ,',.'  ^ .   ,.,,   1III ll t| '■..   ..,.>.    No   r$U5 each; No. 10 $2.00 ea. Sherwin   Williams,   tloor     4.P5
■*'•'   '   !. 5;|,,',   „' • t" inch   I          i blade  **        All above In btock finish.                               PUTTY—                                  Per 10° nyS-
','   •   1     IIS J       tlrwil    .m<   ■ •■'   .'■■'-' ."'/''• BOLDER    '-   *  -A. ''■""' !",!*' 86c twit*.* Hulk,  barrets 800tba W-M
■ VS.  ». : ! BPIKEB. PRE^ED-Per 100 lbs.-* inch.     ^: jjj- * tl"^    •*
SAIL*   WIRE    B   ».-«f.o.b   Vancou       VIM   ;■ -f   »':^,;,, **   IT 75 per 100     Tin,   lib _ * *%
■■     *    "-'"'    ("!,V"!;' ''          .      n>? 1. full kegs; gnlvantoed poultry netUng, UNSEED OIL- Gsltom
S-fflTlNO,    POULTRT    Par    roU JslJ                      .... „..   „, fuU k(.K„. Raw.l to 2 bsrreto.                             J-g
i_jj    j* 1 .    -*rxS«    J' 8*3    *.**•.". J' 10;     »'       • Boiled, 1 to - barrels 	
\\   |"»j   ix2l   r":  , '■*'•■• >: -:*                       TACKS- Carpal, 70c off new list uiJAD, WHITE IN OIL- Per 100 tbs.
V,TS   Pt|   -. 1  nts   aoTsnos  over list •       roOLB   Harvest, 66 off now Ust , (Ml0 t,(S   to 1 ton  '17I0
{ *"':'. ;;-,;:. '  V.   M       ,rSS:T!S.lS *"«  RARBED-Par r.,11- 4 Point, "atlle. U-^^jjj;   ^"^  ....;..:.....;..;.... V   16.03
•    !..                                                         v. rod, 1*5.00; 4-polnt hog, SO rods (6.60. tt'RPIONTTNE- Gallon
K      CIU    Mlbs   II*   '-' V,,K!,    PLAiN    QALVANIZBD-Per    100      *^Ig™5utoS   I "0
PIKE   TAR    t   pi    lt-41   •• *''h'    '•   Kil'     it    No   '■'   S'"1'  No   12.66.16. VARNISHFS— Gallon
■ ■   ,.,,!,. 1, fat  ;     M b wm).   0 iV A  .Per 100 tbs No, 10 |6.w; • g o5
PLASTBR OF PARIS    ».6S par 106 11>i No. n, $5.60; No. It, 15.90 |gj  c.   « .   1   •■--■■■■ * ; "    7.40
VI   tttmM   .      , .   ..   „   ■*,, VRINUER3   Kse, 66.50 each: Safety, $7.60        B^^JJ- ^     6 65
RIVETS AND BURRS   Rtock wrrisf-a. • M d0 each; AJax. $14.00 each.        tV Marine Spar     {•£
■ -,■■'   A-**  ..-'     "'                      ,        .              .,,,.■ ■ m \i-iit\i'*-; -Velox water pow-        t\   Furniture . R„
•     ■.    n.      .       *. '                 .'/'..■             WASHING MACHINE        ' *            »               iv Pale Hard Oil      4-60
So   S  «.   •■■'       ■'' ,.      ,.     |2I        *««*     Beafoan*   Electric,   SM.W Lesa 83 1-3 per cent.
.1     t««rr**1    P^Ib.  S«   *^mu o       im     _ ^ ^    Sn..w,1,„ s:,;:;, , a. *h;  Patriot,  |1« -      ^^        $6.00 less 40
V '   ,' ■'■'" V    'i each.
Automotive Price List
. Titan 63c each; Hel-FI, 56c each.
.,     1 .    .   x   i" d  No      each   Mayo Skinner $7.60 aacn. poliSH,   METAL-Klondyke,   '.-pt.   16c
UWoUIlBflf   «HiM K    Ktwil   v   1 ^^   S(u;k   Mni:l,   jB.66   each;   SparK     ^.^^ $c each. j.pt 40c each.
,V*;--'^-    -*"T   —•***'    ' "'     ^So^W.nd    adjustable    114-00     JUMPS Tire Ace $2.60 each; Crown $1.60
^Vh^m"'•;,; ■■".'   'V/    M.V' ^AMBL    ,,,a    MA   Lac  ...J-  «ch;  5- ^;^:^f:-^i^:^^;;^Xlr,^^^Kitl  Lead:  30,
."•■,. ..»;;*:.--   .,.■•    Machln* nui,76f #ncl VVand<ir  worker $4.80 dos.,. »S| i9c eachj 3V4  $13.00.
HATTK1UW    Ho)  B ol  II   *^    !'*^  '* Quick Drying. I '•• 11c rsich. } ;              1%j Tin.s_  (.,,(SS  aml  Square,  non-skid
iu  **.    .- '  16  ^   -•"'    l" *'*"              4 tread: 30 x 3% $18.50; tt xt-M.IM.J0 JI x*4
Ink,   -*         .   ■  ii    H« •'*>' $1.70 aach t31 7l-,;  33x4  $34.96;  38x4 $86.15; 34»l  $87.00.
UPMPKR**'    rwln trar 113.60 each KNS    Bleclric $6.73 each $4- ..,,   :!:;x4,     MfjtOjMsMA   J47.60,
,.,,.,    ,,',.     v   ■   .m ,1 CKg    No    200   $3.00  each,   No        ... S5x4^ $«.80: 36^% 149.90; 88rf $56.40, 34X
I'ARHORI ***** Ll M    Valvi   g U '•" «*   « "J   -( ,*, h.  N.,   11 $6.(W each                                fi- B ,57 s-; 35^5 $59.15; 37x5 $•....<».
l.M'k*:      MOTOMBTER   >■;'.',   *-,,, Tires less 26 per cent oft list 	
,'mtiim   1 ura»«   1 .llapalbh  H M each ••     K* 191 $300 each; No. 392 67.60 each. '     •   '                            ;!2x,,   $;ur,; 31x4
•»   Vfvr    •   J    «     '■ P-   Wunde.   W" K « irh. J     s ', ,..ir vleW »ocI each. '-> }»«  'j,'.{tI. n".x4 M<&0; ;Ux4 $4.66; :!2n
.    KtodS                                     ,    M    . oKlo^moblle, lighl $1 "* K..1. medium J4^ ^*fn ^^                       ^^ 35xjj
CHAINS   W*ed   WxSH   »'; "   ",    ,,'-v.v 11 so f»l.:  haavj   VMf&  , ,.,.,.„    N„   •• $05;   36x4%   $6.60;   68xi   $6.65;   34x6   $6.90,
I , >.    lis* s: •    .-. h       vi J a.. I       .^uks   1MMW   OlH    ''',KVl:V. ;:(l,h, s-irf $7.16; 37x6 I7**40.                            ...
i.i I860 .. h                                     .„,.,, ,-:   each   No   I 80c each;  No   5 m tulit,s. 30xS^ ,._,  „. ?,^    $ j , ,   3lx
niti   n   KKIP   :'"v';'    *""'   !'u'       --v*. 5 vn   ft 17c each.                    . [ $3.fio: 36x4 $3.75; 83x4 $886: 34x4 $4.10.
?   W,, .      Ixgu $t.|o pah    10*4 18 95 pair, ■                 S(i,1,  nM ,.,,rh  u,s; ,       .,„ per cent „ff list.
.«  MM too,   "                               .    I1M Ail',*   Spark Champion    each, a     ■
CLKANBRS,   wiM'Siiiri.i'   Praato  |1*60 __,
,, .r-aons Qualified and duly licensed to cany on such business
, „    T,, .plldlon lor .ueh P**™Vl"^torth ^ S *»^ ' : S2^"0?'^^to?£i.ai W
!;v:"::;';;v;;v;:::v:v!::iv»:'.-^uv::;,r;::;;:!   !Kui?A^,-*«» * • -— >■
aun u wl tortJ* In lW« «W'ii'"""" , ,n        ploclvm carriea bj a wllw*. companj In •"""
,,,,,,,1,,,, i- ita '"»'i'vhi'v:!::i\',:;.:v;:;«s.'.,''vi'":V'M''''   ""VivVv ,,„■ m ..,■ wwian •mo«u»« <■• »»•
10 1 '" '"" i"*11'-."'• " : .ion iMPMtlon. Two • 1     ^ eMh ii|„.M,,. ,„. ,„„ ,„„,,. thoo
lX^r,«S.Uo^^ -.:„„„ ,0 ,n is ,,,-ov,	
General permits ror carrying explosive)      . 36
With which is Incorporated the B  C, TRADE REVIEW
Balanced Receipe
for Cherry Cake
Flour.  6   Ihs.
Cornstarch, V tb,
Sugar, 5 lbs, 10 nz.
Butter. 1 11». 2 nz.
Cottolene, 1% lbs.
Salt, '*.. nz.
Milk powder, ' •  lb.
Eggs, .''.'i lbs.
Liquid milk. 3 Ihs.
Mace,  'i  nz.
Vanila. 13 nz.
Lemon.   '.,  nz.
Cherries, 6% ths.
Put tbe sugar, cottelene, salt. mace, flavoring
and milk powder into the mixing bowl and
begin mixing at slow speed. After the In
gredients have been Incorporated, change the
speed of the machine to second speed and
allow the mass to be whipped briskly until it
becomes light. Now gradually add the eggs
while the mixture is being whipped until ihey
have all been incorporated. Add the milk
and stir. Now add the tlour and cornstarch
and mix until the mixture is smooth. Carefully dust the cherries and add them to the
mixture. The mixture should be kept below
fid degrees while mixing. The cherries, like
the mixture should be kept at a low temperature. Deposit the mixture into layer cake
forms immediately. Smooth the top with a
bowl knife or spatula.
Our Recipe Department can give
you ideas for new goods that will
keep your shop running continuously and increase your wiles and
Without obligation we wtll be glad
to furnish to any baker ideas nnd
balanced recipes on any bakers
Our  balanced   re ip«*i   ••*/• you money
and   insure  perfect   and   uniform  pro
260 St. Jame«  St..  Montre.il.
All fluid itUiUHftm ■'iii ttrt Anuri«ttt tn vittt mettsttrt THE BRITISH COLUMBIA RETAILER
With which it Incorporated the B   C, TRADE REVIEW,
Dough Conditioning vs. Dough Fermentation
The Fleischmann "no-Dough-Time" Method of Bread Makin°-
Hy K   I.. Corby, Director Fleischmann Laboratories.)
Hack ni tbe histor) ol bread making some twenty*
• -,<■ veara, it nas i|i-Mi|fi| that there was ven urgenl
ni ci for b something to take place in ot r bret d raak*
. , pfoci'sacs, nor brcAd wi • \'i"* irregular in its
quality, it being more or less indifferent   Our efforts
• even direction failed to meet the most serious prob
i»m confronting tl"' bakers .it thai time    It was tin-
,. •. discovered that if n \*r\\ry and more uniform bread
wan iu be produced some radical changes necessarily
would have to be brought about in the handling of our
i-'ii f<-rti)'niations, winch was the weakest link in
our bread making system, Ai that time it was an
unheard of thing lo be abb to control dough ferments*
* .'•!- and temperatures, and while il was only one <*t
llu man'*, othei problems confronting the baker, it bc-t
io all absorb ng that but little time was given
1   mi other di re tion
The thinking minds of the baking Industry set to
work "ii whal appeared lo bv an almost impossible
lasi \<a in n **.'!**- short tune it was discovered that
il ,i dough when made at a temperature ol approxi-
■   m!\  sn [)(•green IV were placed in a separate i*•»«»iii
* "in al! other parts of the bakery, and it could b*
maintained al a lower temperature than that oi the
dough, thai the «i*»=il.*- 1 ^ fermentation and temperature
could then be controlled    Little was known in the
iking uidtisirv al that lime of lhe mysterj and marvelous safeguards wrapped up in the principles ol refrigeration. Continued stu,|\ brought oul the facts.
So it wa*, found thai if a dough were pla I in a refrigerated room snd 'ise temperature k<• j• t al a point
approximnteh ten degrees below thai of the temperature of the dough, thai increases of dough temperature could be held to within one degree of its original
temperature, preventing therefore increases ol from
even !•• ten degrees <•! t< mi erature coupled with a great
increase in the fermentative activity of the dough,
which had been giving bakers sn much trouble in then1
'Hurls tn produce pcgularH fine, sweet bread.
I'lMiii tune tn time, and for nny one ol man) rea
 s,   \\e    Were   unable    tO   take   "III    dOUgllS   WhtMl    tllCj
were ready, and this of course caused greal alarm and
called for quick action Kollowing the perfected con**
trolling system when such conditions arose, it was only
'"' essarj for the baker to still reduce the temperature
of lus dough room, and b\ such reduction in tempera
lure of ins dough room he could then hold In** dough
fermentation* in cheek lo nearl.v the same condition
which the) were in when ready. Tin-* perfected system
'narked the beginning of continued studies in bread
aiaking processes and lias led its through many other
nii"'i'tiitit developments,
With this problem well in hand, we then considered
is essential to g I bread making, after very careful
selection of the dough batch ingredients, to prepare our
dough and regulate temperature conditions so that a
dough temperature after mixing would range from
is i" 82 degrees, and to use a quantity of yeasl which
would hring about in from six to seven hours that condition in the dough batch making it ready for the
Bakers when discussing their bread making processes, one among the other, could be heard to ask.
"llow- long does your dough lay, ur how many hours do
you give your dough?" This time period has now1
been reduced to the common terms of "fermenting period" "i" "dough time." It was generally considered
at that time, and with a given quantity of yeast, that
from six to seven hours were necessary for dough
fermentation before the dough reached that peculiar)
condition when it could he called ready.
During late years this dough time has gradually,
keen reduced, first, from six to seven hours to from
four to five hours, and second, and more recently, toi
from three to three and a half hours. It is not a fact
that the generally quality of our bread lias been improved from tunc to time as these newer developments
have I n applied?   A reasonable deduction, therefore,
is that as the dough times have been reduced we have
learned still more of the possibilities in the control of
dough fermentations, and that our efforts along this
line have been in the righl direction. We are. there-*
fore, now brou3t.1t to the point of making still further
reductions in dough time to finally and at present no
dough time at all.
Now as then the great problem is still before us. It
is to make better bread. Not alone better bread in]
the scattered sections of the community, for some
of the finest quality breads in the world are produced
in these scattered sections of he country. The
important point, however, and central thought must
be to hring about the production of better bread everywhere, if uc arc to generally increase the consumption;
of bread. It lias heen customary for the critics, in the
examination and scoring of breads, to cover every detail and. of course, it is urged thai this careful audi
more scientific method in the judflring of breads will be
continued a* a matter of study. It has been very help-1
ful to us and will, without doubt, repay us for any
time it requires, bill it is likewise most important that
more attention and more study be given to the finej
flavor and finally the appetizing taste in bread. Few
consumers when eating bread smell of it as do wei
bakers, but they certainly taste of it, and we know- list
bakers, following our usual method of smelling bread,
that   when   it   smells  gassy   and   has  that   dry,   harsh.
■\ ' if?
i f
if.       B;
¥ 38
With which la Incorporated ihe B   C. TRADE Ki:\'ii;w
and now
Do you remember years ago when tong*time doughs were run in all shops 1 Bread was not
uniform then.   Its quality varied from da) to day,   There was no certnint) a*, to volume
But as baking has progressed, uniformity lias been more nearly achieved by reducing the
fermenting period of doughs. As dough time has been decreased, tjualitj lias been increased,
until now dough-time lias been eliminated altogether.
The Fleischmann No-Dough-Time Process makes it possible lo send dough directly lo Ihe
bench or divider from the mixer. The resulting loaf is uniform in shape, color and crumb
structure.   I.ts texture is firm without compactness and its flavor distinctive
These qualities in Bread mean bigger sales. And the ability of the new loaf to retain its
flavor and freshness for a tongci period of time reduces stale Bread Vs and increases the
scope of your market.
Your fleischmann representative will give you full particular* about tbe new No Dough-Time
Process.   (Jet in touch with him.
1166 Burrard Street VANCOUVER, B. C.
Fleischmanns Yeast Fleischmanns Sevtrce
Vancouver,    Victoria,    Nanaimo,    Calgary,    Edmonton.
Maple Leaf Flour
( Formerly known as Cream of the West)
Selkirk Flour
Castle Flour
Vancouver Office: 425-26-27 Standard Bank Bldg. D. F. Dickson, M**t.
Phone: Seymour 2245 i'23
With which in Incorporated the B  «'. TRADE REVIEW
;,!, nn its interior, that it will not taste good.   Ai
j iiiat in uniform in shape with a crumb structure,
cl,ibiting a texture and pile giving a solid bite and
S(,ltd  feeling  without   the exaggerated compactness,
immediately  give up the tine flavor, finally and
,.„  important, an enduring taste, meaning, therefore,
,,,[!* which *>** ill remain fresh i<>r a longer period of
lime fresh to the taste and fresh to the appetite. Bread
[.,ju i.e called stale because it is hard or dried oul and
; <an iiU" he called stale when it becomea tasteless,
even though it ,|lii.v be moist.   Therefore, bread can be
called s'alc even when it s*. comparatively fresh or but
•i short time from the baking ovens   So the bread thai
ud! taste the I"-**' for the longest time is the better
bread.   The character of the texture and pile of the
nteriof *d bread is ol  decided  importance for this
better character ol bread, because it has been found
thai w here breads have elongated cellular structure and
where for a given weighl ol dough it has been pushed
to the greatest  possible volume, such breads become
dry and rathe** tasteless before they have even reached
the consumers' hands   On the other hand, breads with
textures where tlo* cellular divisions are more per-
feeth round and the cell nails comparatively heavy
and thicker, such breads arc of more appetizing llavor
and retain their good taste for a longer nine.
following former systems of bread making these
characteristics have been brought aboul hy the coin-
■ ined result of high speed dough mixing, of dough
manipulation from the time it was mixed to the tunc
it was read**) for 'in- bench or dough machines. When
handling of she d«mgh loaves for panning and baking
thi punching ami cutting over of the dough, and the
general fondling of the dough, coupled with what has
been thought to be correct wheat Hour composition,
flnall) the ability of tlo- baker to determine the exact
llllle   uhell   lie   iliUl*.'!!    IS   !'»'.i«i).       Stleh   lia\'e    heell   e<m
ti bitting factors to the general Hue qualit) of finished
bread. And while su h steps ar'- serious!} considered
here as factors, yet it must be said that the) each hold
large Question marks t<> in* answered onlj alter the
bread has been baked.
Since baker)   experts and fiour millers have for
years made extensive studies into the question ol Fermenting period in ihe dough as it ss affected by wheat
flour composition, it ss well worth while here as an ex
ample to point oul that as the composition of wheat
flour varies especially with respect to the amount ol
gluten and mineral salts that it contains, also the pro*
portion or ratio of the gluten to the mineral salts, so
dues the fermenting period or dough time and the gen
eral quality characteristics of the dough and finished
bread  van     The  variation  being corrected  b)   in
creased or decreased qualities of fats, sugars, salt and
yeast, and \<o w« seem to have been unable to place in
the hands of the many bakers a bread making system
which ean easily be followed with almost assured sue
•ess   Ul   tile   production   Of   belter   bread.
Following continued stud) of this most complex
problem we have developed The Plcischmann No
Hough-Time Method for bread making and believe
lhal it is the solution to man) of the great question
marks which have been utanding between the baker
and general!) better bread, a bread with the bettor
'aste and bread \* ith lhe better taste for a longer tune.
The Kleishniann "No Dough Time Method" is
based on principles quite lhe contrary to the accepted
practice of present methods for dough time, dough
temperature and dough handling    That is, following
average present day procedure doughs are mixed at
a temperature ranging from 78 degrees to 82 degrees
V and controlled as near as possible at these temperatures throughout dough mixing and its fermenting
period or dough time, involving the necessary installation of refrigerated air blowing machines and re*
frigerated air apparatus for dough rooms, resulting
in an increased overhead maintenance and operating
A dough hatch ready for the bench or dough divider, having a temperature of from si degrees to ti'd degrees, resting in its dough trough with but one sur-
face exposed, is divided into many pieces, each piece
having six sides exposed to, in a great many instances,
much lower temperatures than the dough itself. This
condition of reduced temperature immediately shocks
the fermentative force of the dough. So at no time
after this operation has the dough an opportunity to
regain its temperature until it reaches the proof box
and tin-re we find, following present-day practice, the
dough loaves in the pans are sent to a proof box having a temperature running as low as 90 degrees P., it
having been considered preferable to allow the dough
to proof, if possible, at the same temperature in the
dough that it was when freshly mixed or ready for
dough dividing. Dough times have been reduced to as
little as twenty-five minutes by greatly increasing the
quantity of yeast, that is to as much as from ten to
fourteen pounds of yeast per barrel of Hour. Low temperature for this quantity of veast is very highly de-
sirable, because if for any reason the dough cannot be
taken at the time period set for it. of course very in-
ferior bread will be the. result. It must be admitted.
however, that for emergency doughs to take eare of
quick bread orders, the twenty-five minute time with
the greatly increased quantity of yeast has been of
marked benefit to tnany bakers.
The Fleischmann NTo-I)ough-Time Method of bread
making recommends the following procedure.
Your doughs are mixed in exactly the same kind
of a mixing machine you are now using, and if you
arc not mixiiu: your doughs by machine, you ean mix
them by hand: but instead of having your dough temperature around 80 degrees P., you regulate the temperature conditions of the tlour and water so as to
have a dough temperature of from 86 to 89 degrees
when mixed. Of course higher temperature than 8!)
ean be used, but except for extreme conditions or emergencies it will be found that from 86 to 89 degrees
IV. is the temperature range. I'se exactly the same
dough lunch ingredients you have been in the habit
of employing * use from _'•_• to 3 per cent of yeast
based on the weight of flour). When your dough is
fully mixed it should have a temperature of 88 degrees
with -M" per cent of yeast. Take it in your regular
dough trough, turn it over from side to side for the
purpose of bringing it into a uniform mass, and then
the dough is ready to be put on your bench or into
your dOUgh-dividing machines.
As the dough loaves are divided and passed on
through the various departments of dough handlin:. it
is important that cold drafts of air should be eliminated, as this has a tendency to lower the temperature
of the douffh too much. Under ordinary conditions.
though, and in the absence of cold drafts of air. the
dough temperature will drop to 84 or 84M» degrees.
Keep the temperature of the dough up to this point. It
is unt important that it should be kept at exactly this
point but near it or slightly above it. 40
Wiih which is Incorporated the B, CJ, TRADE; ukvikw.
After your dough loaves are divided and rounded
Up, proof them in exactly the same manner that you
have always been accustomed to. using your own judgment as to tin* proper amount of proof for good dough
moulding. When using at tin* rale of 2\ _• per cent ot
yeast, and with a dough temperature of ss degrees,
your dough loaf proofing time can be varied from
eleven to eighteen minutes, depending somewhat upon
the class of bread you are making. .Mould tin* loaves
in your regular manner and be cautious not to have
excessive quantities of grease in your pans.
We come now to a very important point that is.
keeping the temperature of your pan proofing box at
about 108 degrees to 115 degrees. Have just enough
moist steam or moisture in the box to prevent the surface of the dough loaves from becoming crusted. |)o
not have that quantity of moisture or moist steam in
the box which will make the upper surface of the dough
loaves sticky. Your pan proofing time will vary between dl and 55 minutes; the dough temperature and
quantity of yeast used regulates this. If you use :; pet-
cent of yeast at tin* upper temperatures of 88 tn 89 degrees, your dough loaves will proof m approximately
dl minutes. With 2]-: per cent of yeast, and ai 88 degrees P., your proof time will be approximately 45
minutes. At the lower temperature of Mi. your proof
time will be longer, or approximately 55 minutes Do
not overproof your dough loaves for the purpose of obtaining volume. This procedure always n-suiis in poor
bread and more often than not your I Xpansion or
volume of baked bread is not as great from the over-
proofed dough loaves as you would obtain from what
we know as "*two-thirds proof."
(let your bread into the oven as qnickly as possible
while steam is existent  in tin* oVen, because the pres
ence of moist steam in the oven, as the fresh loaves
are being put  in, materially assists in dough loaf CX
pansion.   I.n approximately eleven to fourteen minutes
the greatest  part   of the  expansion  has taken  place.
Then it is well to turn off your steam and bake as near
ly as possible in tin* absence of added steam, for there
will be sufficient from the water evaporation of tb
baking bread.
This is the procedure that you follow; What does
it accomplish,
First—The perplexing quest ion of relying upon fermentative force and condition of ihe dough to determine the exact time when a dough is ready is not
now to be left to llu* -judgment of any individual. You
have only io consider the range of temperature from
No' to 89 degrees P., and the use of 2*/o per cent or
more of yeast.
Second—It becomes unnecessary to determine the
fermenting period of tlour m so far as it is affected by
the quantity of gluten and ash. or the proportion of one
to the other. Variations in the ash of (lours may occur of from .36 to (i per cent without any noticeable
difference in the way the dough will handle throughout
the process and spring in llu* oven.
Third -Many, many bakers today arc considering,
and their best judgment advises them, to instal high
speed dough mixing machines; bu: on account of tin*
greal expense entailed by ihe further installation of refrigerating machines and cold air blowers, which have
always been necessary if a high speed mixing machine
is to be used, they have immediately become discouraged because of the great expense. But by now adopting thc Fleischmann No-Dough-Time Method nf Bread
Making such bakers can use the more improved high
speed dough mixing machines, because n  is not ne,•.-..
sary to control the dough at tin- low dough tempera
tures of from 78 to 80 degrees, The coal of installation
of high speed dough mixing machines would therefore
he material!) reduced.
Pourth Tlie dough is subjected to the various
pieces of tin* dough handling machinery, such as dougl
dividers, dough rounders and dough moulding ma
chines, not at its most critical stage when it has become
so inflated with u'as that its cellular structure is eaaih
Stretched  to a  point   where  the cell  walls are so tine
and tissue like thai they are readily disintegrated, hut
at a point where tin* dough is at its most elastic ami
toughest stage, when it will withstand the diaiutegrai
ing action of the machines with tar less damage taking
Fifth    Much thoughl and studs   has been given to
the working out of methods winch could be pul m the
hands of thi* baker so that he could determine exact
when a dough is ready     This has always been a mai
ler  of   individual  judgment,   thr   decision   belli;'   a N i \ I •• I
at b) tin- experience gained l»>  the pulling, handling
and smelling of the dough    It has been suggested that
before an intelligent tu*cision ''an be reached as to tl
pro] er length of tune for dough fermentation (hat the
hydrogen-ion concentration of the dough should be
adjusted  lo a standard      This, of course,  would  lie . -
sanly have to I.,, arrived at tor each differenl type or
class of tlour used and prior to dt»uj*h formation. Tin
principles of hydrogen-ion concentration have materi
ally asistcd us m solving many «»I the hidden po&uh
ties in manufacturing processes, and the) mark a ver)
important step to science    It is thought, however, that
tn resort to such methods lo be place,! m th,- hands oi
all bakers is nol ft practicable thing to do and would
probably meet with hub* or no success except in the
hands ol experts as a matter ol stud.     Following our
discovery,  that  of Ihe  Ph'ischinann   No-Dough-Time
.Method, we believe thai the question of deterroinii !
when a dough is ready has been reduced lo tin* simpV '
method possible.    It is entirel)  practicable and ver)
easily   handled   by  bakcr-v everywhere,  because   tl
dough  i-< ready  for the bench or dOUgh dividing ma
chines direct!\  after it is mixed.
Sixth The matter of economy in production is not
to be overlooked Prom the number of barrels ol flour
that are used m the manufacture of baker's bread >'
can safely be estimated that dough fermentations loss
es between dough un\!ii;'  machines and dough  divid
ers amount to 150 to 200 million pounds. Additional
economics are effected in thai all of the fuel ia saved
which would otherwise be necessar) for driving refrtg
crating machines, All of the ice that is used for holding
down dough temperatures is saved, to nay nothing ol
the trouble and labor of handling ice This cconom)
is brought about because voui- doughs do nol stand
in a dough time or fermenting period The exact num
ler of dough hatch ingredients which you have used
for making the dough are immediately ncaled oul int<-
dough   loaves.
Seventh And more important is that bread
made fololwing this method does not exhibit (he ga»*0
and gaseous flavors Of dough made with long fermeni
ing periods. The flavor of the bread is distinctive The
taste is decidedly better and the Saver is retained for
a longer period of time,   Therefore the bread will r
main fresh for a longer tune and will result iu better
with wiii.-h |h Incorporated the i;  C, TRADE REVIEW
Butter-Scotch Filling.
Milk, I quarts,
Granulated augar, 2| ■> 11».->.
I'.row ti sugar, ' jlh.
I'lltter.   • _.   "'.
Bgg yolk. 11 j pints.
Cornstarch, 8 <>/*.
V,nulla, j _• OK,
put the brown sugar and half of the butter into a
ucc pan and hold over a flame until thc whob- bccom-
,-s .i sv rup and a li'lle darker in color. Dilute this bv
adding about 1 pt. of the nulk. Pul 3 quarts of milk
into a kettb* and place over a tire. ,\dd the granulated
sugar and balance of butter and allow to come to a
it. When it bods introduce the butter-scotch syrup.
!' ;■ the eggs, cornstarch and vanilla into a kettle and
whip brisk!*. Add the remaining pint of milk. Pour
this into the boiling mixture gradually while it is being
stirred and then remove from the lire and allow to cool
Tl is filling ma) now be introduced into baked shells
in the same manner as lemon Ailing ts introduced.
Smooth off tlo* top, cover with meringue and decorate.
Put into the o\ < n and brow it.
Sunshine Cake.
Sunshine cakea are made bv properly whipping and
mixing egg whites and egg vi-lk*.. sugar, flour and
vanilla flavor, in which baking powder and cream of
tartar are sometimes added.    The following formula
mav he Used :
Sujrar, '■'* ths
Lake of the Woods
Milling: Company
Makers of
The World's Best
Daily Capacity 14,200 Bbls,
B.C. Offices and Warehouses:
1300 Richards Street 1614 Store Street
Hard wheat flour, 2 lbs.
Egg whites. 1 ' j,  pints.
Bgg yolks, 1 pint.
I 'ream of tartar. 11 j o/.s.
Vanilla. 1 o/„
W hip the egg whites to a stitV meringue, add 1 pint
"I the sugar while it is being whipped. Put the egg
yolks and 2 pounds of sugar in another kettle and whip
until the mixture becomes frothy, ('arc should be
taken, however, not jo have the mixture too frothy, as
this will make the cake rather porous. And the beaten
yolks to the meringue, then add the Hour flavor and
cream Of tartar and mix very carefully until smooth.
'Ihis mixture should now be deposited in dry pans or
in pans which have heen moistened and inverted. Hake
at about 385 to 390 degrees IV
Coffee Syrup
Selected coffee, 5 lbs.
\\ ater. ■">' • to 4 gallons,
Sugar, 12 lbs.
Have the coffee finely ground and place the same
into a 'loth bag and make an infusion preferably with
a pereolator. If a percolator is not ai hand, put the
coffee into the water and boil until it becomes strong
in odor and dark in color. Strain the liquid, add the
siiL'ar and boil down to about 224 to 226 degrees P.
Place into suitable jars and store for use.
a specialist, In any calling, Is one equipped to produce results promptly, satisfactorily and economically.
This is where our plant differs from the average printing office We carry In stock many tons of colored card
hoards for immediate use. At one operation, with our
modem specialty machinery, we print tickets In two
coli ra on front of ticket and on the back; number each
ticket th»> same or consecutively and perforate sheet
bull \v:us: or we can print your tickets and re-wind
Into roils to suit, each ticket numbered consecutively
nnd correctly We make bread labels In two colors for
the price of printing one color, in quantities, and put
up Oiio rolls of 5,npn. We make the tickets for the
RC.K Ry- hy Uie millions; for the North Vancouver
Ferries; for the Governmenl Amusement Tax, atso up
In the millions, and all kinds of theatre tickets. May
wi. not be of service  to you
Phone   Bayvlew   S53
1011 |nd   AVENl'E   WEST VANCOUVER.   B.  C.
of the
Greater Vancouver and Lower Mainland
Telephone Directory
Close* July 31st, 1923
Is you arc couiciiiidaiir^ taking new Bervice, or
making an) changes In or additions to your present
Ben-tee, you shoul,I sent! notification, In writing, nol
later than tht* above date, In order that you may take
advantag-**- ol the new director) listings.
t  7
'*   i"
'■:. i
V 42
With whi.h is Incorporated the H  C. TRADE i:i:vn:\v
till i
Spice Cake
Light New Orleans molasses, 1 quart
Shortening, ■ •_• 11).
Sugar, 12 ozs.
Eggs, 5.
Water, 1 quart.
Soft winter wheat tlour. 3 ths.
Cake crumbs, 1 ■ i lbs.
Bicarbonate of soda. 1 ■ ■■ to 2 ozs.
Ginger, ' i oz.
Cloves. I s OZ.
Cinnamon. \ j oz.
Put the sugar, shortening and spice into the mixer
ami rub until light and creamy. Gradual!) add the
eees. Now add the molasses. Then add the water and
stir. After this has been dune, add the soda and di**.
solve. Now add the Hour and crumbs and mix until
smooth. The mixture should then be deposited into
slightly greased and listed cake tins and baked until
Gold Cake No. 1.
40 ll.s. soft tlour.
28 n,s. granulated sugar.
9 ll.s. Lard.
9 ll.s. Butter.
10- 2 quarts ESggS.
5 quarts Milk.
1 quart Invert syrup.
4 ozs. Soda.
8 ozs. Cream of tartar.
1 g oz. Oil Lemon.
This can be made into a Spanish cake by adding
to the cream :
5 ozs. Cinnamon.
Caramel color to slightly darken,
It also makes a good Silver Cake by usiug 7 quarts
egg whites in place of 10'- quarts whole eggs,
A Marble Cake can he made with the same dough
by combining different colors and flavors into one cake.
Cream up lightly the sugar and shortening. Add
syrup. Beat eggs separately and add B quart at a
time. Add flavor. .!.!' the eggs curdle or separate m
the mix add a little flour, bul do not do so if you can
help it, as it does not make the lightest cake.
After the eggs are in. add the milk.
Sift soda and cream of tartar in (lour and sift lightly into mix and let turn in thoroughly.
Com Muffins
Formula No. 1,
Sugar, 111 Mis.
Shortening, 12 ozs.
Eggs, 8.
' ■»     *> ,! . '    Al:A    !!:•(•
Milk. *_' quarts
I 'orminal, 11 -  |b«
Wheal flour, I "v
Baking powder, 1! _• •»/v
Salt, 1 ox-
Formula No 2
S'uu'nr. 1*> o/s.
Shortening, 8 pits
K ggs, ■ >
Milk,  1 quart
Cfirnmcal, 1  Ih
Wheat flour, 2 !<<•*
Baking powder, "j*, ...s
Salt.   ! • <»/.
Mace, '
Fill  t lo- sue/ar. short• ft ft {
a bow! and rub brisk I) lo incorj to! ■  * I •   i frcclirnt**
Add the nulk and stir to break up Ihe creamed n ******
Now add tie pom meal and mis    Then add lhe fl
and baking powder and mis until smooth    Thi w s
ture N|i«,iild be put int" ["Tensed muOln ' i • and ba
at aboul v<u to i'w> degrei i F
Moch.i Cake
I'nvvdered sugar, 2 !'>v
1'!l"_'s.   1 ■'' ]   If.*.
Flour, Is    Ihs
Cornstarch *_• lt»
Butter, !: to :'*i lb,
Mocha s\ rup. 2 oxa.
Vanilla Hav nr, ' s •»/.
Lemon jui *e, ! ,_• **i
1'ut tlo- sugar and eggs into a kettle and place ov< i
a h<>t water bath and whip vigorous*!**/ until lhe ni \
ture becomes warm    Remove from the water bath ami
continue mixing until the mixture becomes cool,    il
lemon .iui'•»■. mocha syrup and vanilla flavor should !
introduced gradual!) white the mixture is being wl
ped.   Carefully add the Hour and cornstarch and thei
add the butter, whieh has \o,-n previous!) me!ted   "I
butter should nol be bol    Pul the mixture into slight l.*
greased and dusted layer cake tins, hake and then pre
pare by spreading mocha tilling or icing between I
layers and coating lhe entire cake with mocha Ruin*-
and then rolling it in chopped roasted almonds
Mocha Icing
Mocha icing is large!) used for garnishing u| dee
orating the pastry and may be made as follows: lute
1 "v of outer, 21 , Ihs. XXNX sugar, 2 eggs, 2 om, nl
mocha   extract   and   vanilla   flavor   in   a   hand   or   m»»
chine howl. Beal it to o lighl cream. An) desire
color or flavor may be added lo this icing, '• stnini
up well and may he yscd for decorating with thc tun1 THE BRITISH COLUMBIA RETAILER
with which li Incorporated the B. C. TRADE REVIEW.
Buy in British Columbia
Mis. Haine's Marmalade
rmssssMSsa^mmmw mm
*"  "ilNl ,-.,:
Wrapped   III   Bottles
CROSS  A CO. Vancouver.
for    B
C.  Goodi.
for   B.
C.  People.
&  Carton  Co.
Lome  Street  W.
The Finest
Sa»h,   Doors.   Joinery.
245   Duffenn   St.   W..       Vancouver.
Telephone:   Fair.  963.
Milne y Middclton
Wholesale   Millinery.   Notiont   and
347   Water   Street Vancouver.
Wholesale Drj QootU
bOO Beatty Street, Vancouver, B.C.
Sey. 3566
Specialising in Ladies' and Child
kh's Hosier)  and Underwear.
Use our stock for sorting op.
Prompt shipments,
Manufacturer! of Womtn'i and Children'! Garment!.
W.    H.    WARK
209   Dower   B;dg. Vancouver,   B.   C.
E. Chrystal & Co. Ltd.
Sath,   Doors,   Store   Fixtures   and
108 Georgia  Street  E.    Vancouver.
235 Hastings Street E. Vancouver.
tin-- of the best finished and furnished   hotels   in   Vancouver.
Every   Modern  Convenience.
J. S. Maxwell & Co.
lnWmiD W1K MODS to UD . DltlllONDVIUi
Wire Hsrd»m ud Stitiostry Supplies
I00IH lOtllti (OPPtl 1 MASS10 III.. lOtONIO
Art Brm sad Copper
Corti Mill.  Matting.  Porch Rn.fi
Clslwertky Display Fiitnrei
We   have   buyers   for
Mens Wear, Hardware and General
Stores   anywhere   In   B.   C.
For   quick   iale   list   with
Pemberton & Son
418 Howe St.   Vancouver, B. C.
319.321  Homer St.
J.G. MacKinnon fe? Co.
Independent Silks
Ladies' and Gems'  Dresses and
508 Mercantile Blag.      Vancouver.
Manufacturers'   Agent   Specializing
WOELLER     BOLDUC     &    CO.'S
The Best in Canada
324-330 Water Street     Vancouver.
Phone:   High.  3889
Manufacturers of
Purest Made     Cost Less
36 Dufferin St. E. Phone: Fair. 4959
Artistic Wicker Furniture
Strongly built. Concealed supports.
This  Made in It. C. Line merits
vour   earliest   attention,
Mail orders or Inquiries will secure
prompt response,
1031 Pender Street West.
With which is Incorporated th* !"•  *'  TRADE REVIEW
Buy in British Columbia
1068  Homer  Street,        Vancouver.
Manutacturi'd  in British Columbia
and guaranteed.
1505  Powell   Street,        Vancouver
804 Bower  Bldg.
1166   Burrard   Street      Vancouver.
The  McCormick  Mfg. Co. Ltd.
1048  Hamilton   Street,   Vancouver.
The British Columbia Retailer will
be pleased to furnish subscribers
the names and addresses of representatives or agents of eastern
manufacturers in Vancouver. We
will also advise where their commodities can be purchased.
Yorkshire Bldg. Vancouver.
Hams & Bacon
Swift's "Premium"
Fire Insurance
Retail     Merchants     Underwriters
420  Pacific   Bdig. Vancouver.
THE ()    A   W.   THUM   CO.
Grand  Rapids, Mich.
"Prue" Cottons
510  Hastings St.  W. Vancouver.
123  Powell Street
E. H. Walsh & Co. Ltd., Agents.
318   Homer  Street, Vancouver.
Manufacturers'     Agents.
Winch   Bldg.     VANCOUVER,  B   C.
Martin   Hall   4   Co.   Ltd.
BheiBfld, ItlrmluKtuiin tod !,<••:
High class   Silver,   Electro   Piaic
Spoons    and    Forks
Stainless   Steel   Cutlery
E. H. Walsh 4 Co. Ltd, Agents
318  Homer   Street Vftlt**-9**Vtf
C. H. Jones & Son
Jobbers   of
Go'd   Medal   Camp   Furniture
Cotton duck, all widths and weight*
28   WATER      STREET.
Vancouver,  B. C.
Also Regular Shades in Slock
Send for samples today nnd tgkl
advantage ol present low price
700 Mercantile Building
M Fire Prevention
Kirea ii"' only deplete natural resources and wealth, they cost lives.
Preventing fires is right and necessary, nol Bimply because tin.' lowering ot*
the percentage of fires cuts insurance rati**-., bul because fires are an economic waste,
sic,  nf ail iii-'-** ar«- preventable.
I*'iir !<**-.», is a lax levied on all business.
Don't I"' a loser through prejudice,
Don'I lake anything for granted, learn and KNOW.
Mutual Fire [nsuranee reduces fire, in****, of life and gives you insurance at
cost,   Profits are distributed tn policy holders.
A mailing card will bring yon full particulars if addressed to:
W. Hardy,
Retail Merchants' Underwriters Agency
Stock nothing but the
best— Swift's "Premium1 ' brand meats are
superior in quality and
sure to satisfy the most
particular consumer,
which means a reputation for any dealer-
satisfied customers, repeat business and additional profits
Swift Canadian Company, Limited Just Ask Your
—the mothers who do the buying—what they
think of Blister Brown Stockings, They'll tell
you frankly that they're the best stockings
ever made for boys.
Two-ply legs and three-ply heel and toe—nifty
appearance with maximum comfort— less
trips taken to the mending basket—what more
could be wished for!
On account of their rapid sale and steady profit vou should see that vour stock includes a
complete range of sizes.
Order from vour wholesaler.
Chipman-Holton Knitting Company, Limited
Hamilton, Ontario
Mills at Hamilton and Wetland
Buster Brown's Sister's Stock inns are just ns suitable for flirts.
They are knit from a two-thtrnd English mercerized lisle.
Colors are Black, Tan, Leather Shade, pink, Blue and White.
Moderately priced,


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