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The British Columbia Retailer Jan 31, 1922

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Array FOURTEENTH YEAR
JANUARY, 1922
Tm British Columbia
20r Per Copy, S2 00 Per Year
VOL   XIII, No. 5.
VANCOUVER, B C.
t r
WHEN SELLING YOUR CUSTOMERS
OGILVIES'
Royal Household Flour
YOU KNOW AND THEY KNOW
That II s nol merely I qucsiun cf making belter bread, but the Best Bread.
Ti'erc |] | world of tat sfaction in knowing this, and I steady and high-class
but r-c»s '. •   vcu  in pushing a Flour which has always been recognized as
CANADA'S BEST
OGILVIE OATS
Have   ml thr right flavor which, coupled with in absolute freedom from
hulls. hftl put  them   In thS front  rank
OgiU r Oats arc no* the people's choice.
THE
Ogilvie Flow Mills Co., Ltd.
Vancouver. B. C.
307-308 Carter-Cotton B!dg.
Phone Sey. 6891 FOR
"STANDARD"
PAPER BAGS
The Best Bag Made at Lowest Price
    Communicate wich	
J. C. WILSON, LIMITED
Phone: Seymour 731
10C8 HOMEfi STREET.
VANCOUVER, B  0
The Martin-Senour Co., Limited
MANUFACTURERS OF
High-Grade Paints and Varnishes
British CoUbia Fac„ry; , 505 Powe||
pi.-.u  c' v-*ncouvei
Phone High 422 1*122
I        aw M
THE BRITISH COLUMBIA RETAILER
555
ROGERS
f
GOLDEN SYRUP
"The End of a Perfect Day"
][Made from finest flavoured cane sugar, a special grade of which is imported for the
purpose.
IM'nt up in all sizes of packages to suit your customers' requirements,
Uln packages designed to beautify your store.
2 lb. tins, 24 to a case. 10-lb. tins, 6 to a case.
5-lb. tins, 12 to a case. 20-lb. tins, 3 to a case.
Perfect Seal jars, 12 to a case.
The British Columbia Sugar Refining Co. Ltd.
VANCOUVER, B.C. .).)()
THE BRITISH COLUMBIA RETAILER
•l/iituiu •,
r
the high standard of QUALITY
maintained in the
preparation of this
COFFEE
ensures increased sales, and satisjied
Place   Jameson   Coffee
on    your     shelves
The first irt-oriuc-
tion  makes ,1   per-
manent   sale   of
this   popular
brand.
Customers
ii
V
Coffee and Ten,
Spices,
Baking Powder,
Extracts.
THE ^%^
W. A. JAMESON
COFFEE CO. of VICTORIA, B. C.
Easy Selling Matches
A wick turnover am ■ 60«l ,„■„„, „
«"'   **"'"' .here ,,,„vs Cne/aT ™
cerned.
Oanadii
l'anaman match buyers know - „.
' thai there
such a wide choice of Eddv im, ""'"" 1K
thirty different   va   , '"''r" than
rtlcular pur
ARE   Y0LI   STOCKED-
"'"d* in Ca"^ '»■• emu,.
The E. B. EDDY CO. LIMITED
HULL, CANADA
THE NEW
"RAVEN" BAGS
Why tn I mm ihi       Nl w    BAQ1     •
*.v r..;>'>,■;.   i
Th* < *>'•   :-. ;■• r   '. ■. •    \\ |    •,   i
ftda   bj  th<   meat i „,
' «>t.'l*.t tst , ■     ,   ■ i     .   ■ . .   .      i   ,
nol fi   nd   :  m  •• .. |■, •
l.*r   LIGHT   KHAT r  Mk   fOI   "OARR*1
I'«j HEAVY KRAFT itk foi    RUPERT"
PAPER
•V«   BUppI'    ..• |j    I*),     ,,, r| ■    | .. 0(
FALLS kraft  md MANILLA RARER   i
in   BRITISH   COLUMBIA »
WOrWl   STANDARD
We   flair)    .i   f       ■      »
weights ftfl ! |i .■■;,:,
.
(X UN
WAX   PAPERS,   TlSSUlS.   TOlLfT    Tw.NCS
KTC.
M.
n * Mrviti c o n • ai
"«■»
IHE
Norfolk Paper Company
  LIMITED
*»36 Water Itrtti v
n'o; ow.f ■   Q    ■
RhOMfJ  Sey   **(|(;.«,   mm
Portable Partitions
and Alterations at
Lowest Cost
omatco
J***-V  CUI   IQn^Mm.....?
* (  »   t'A'
This  efih l< nf   solid   vv" •.
wo II board Is !u»l th* •  I
fhmi    f<>r   ill   m in-i< r   <»f
Store  .i"'l   (Mfi< ■   ■• iDpi
.m  .in! permanent alter
rations   II li I If hi md ■ a
11) ■'••.'. -.■.*- •.«•; presents
n(did pleasing hj»->- araw •*
'I'll*- patented cement pro
coss   between   eai h   pi*
makes fl Immuno from l •
effects of moisture   and II
Iocs nol  expand or con
trad when om d In posl
tion.   II in Ideal for all
partition wort   alten
and win-low backs,
ions
Lammtta  Halt***J tan
la* F-f« .'   - *    i -i ,
IV    hi I   < "•     i    ,••«    »• o
• I t  [UATi   I
SPBCJ41   FtSISH
WRITF    FOR    SAMPLES
AND  Ot SCRIPTIVE
POLDIR
V^ncoiiver Sales Office
JAMES   WOOD.
114   Vorkghirc  Bulldlna
VANCOUVER,   0    C
LAMINATED MATERIALS CO.
UMITBD
ii NEW WESTMINSTER B.
■-"■-■•■ ..■--.,..,.
■■■■i *m I'I''"
m
THE BRITISH COLUMBIA RETAILER
.>.)(
me
BRITISH COLUMBIA
RtTAILLlR
Published Monthly
THIRTEENTH YEAR
OROCERIE8, DRY0O0D8,
ii \K!*W \i;i:. FOOTWEAR,
*;i:m:i:\i, mi;i;i hajNDISE
OFFICIAL ORGAN OP B.C. BOARD
aETAIL MERCHANTS'
ASSOCIATION OF CANADA.
A MONTHLY JOURNAL published in tl!.* interest of Retail Merchandising nnd th** Development of Commerce in Western Canada,
8UB8< R1PTION RATE; Two Hollars Per Year, payable In advance,
Adrertislng Rates on Application
Editor: ... S. MORRISON        Publishers: Progress Publishing Co., Ltd.
Eastern Canada Representative: J s. Robertson. 8 Richmond st. e., Toronto
EDITORIAL AND BUSINESS OFFICES:
LONDON BUILDING, VANCOUVER,   B.C.
Cable Address: "SHIPPING.'' All Codes Use.!.
Telephone, 3e**mour 3861
i %'•!'' ,'i i>:-. swa as lecotKi-cIass matter
Vi I   I :. V<>. f».
JANUARY, 1922.
Vancouver, B.C.
However praisi w orth\ ma) be the
s ; *      tit*s c*xpr* used m t he \ arious
* i »i;* loo pies appearing in lhe
; , lie pi esa, for the incoming 31 ar,
• he maji * ipear to have touched
a note "i dangerous oplimism £ roro
ih.* avi * • gi i' '-ill merehanl 8 point
ni' view, thi paal \car has left un-
pli'naani   memories, and  tin* a 1 moal
i -t eplible transition into the New
Near has 11*• ated bul a mental d<
su-i for betterment, prodtu ing no * *• •
blent pflfeel ujwjji conditions as they
I'xial undue optimism is liable to
prove mon derogaton lhan pessimism The term constructive optimism however <s happih chosen, lending as il does to recreate confidence
and achieve Rome definite purpose.
\ inetceu t\\ ent) otic constitute '1 n
necessary, though unsatisfactory cp-
n 'h in the process of readjustment,
In the carl\ spring dealers everywhere were warned thai new condi-
lions, utterly undreamed of would
pri senl ' hemseh es, iv tjuiring the
mosl careful manipulation.
.Mills were closed down through
lack "i orders
I argc stocks of manufac!urcd
;i-\ti!< s \*. ere slaughtered,
\\ holestilc disl I'ibutors, compel ing
w ith v\I'llil maiki is. ivci\ci| a ser
ions setback,
The so calli d bu\ ers strike follow-
ii '• r period nf unbridled extravag-
< i . i*. seriously crippled the retail
it i reliant a buaineaa.
When goods weir marked down
to replacement values ^business staggered along in a hit-or-raiss fashion.
and conditions generally speaking
were far from good.
Such conditions were noticeable,
in.; ten years ago, but last year,
i il to predict a superficially bright
outlook for 1922 is dangerous optimism.
\\ by repeat theaami spirit of false
optimism thai heralded 1921 into exist cue
A bit! ■ r h sson has been learned
from sn h proclamation and idealists forecasts should be abstained
i om when ushering "twenty-two"
into 'his hi ii f existence,
It was forcaated that 1923 would
lYword lighters in husiness. Such a
prediction is applicable to any year.
for it is the aggressive energetic, and
di termiued individual or corporation
which   makes  must   headway   iu   the
world, in either good or bad times,
A Review
Iu it tab   ('olumbia s   basic   indus-
11i.s are happily in a sound eondi
tion affording s solid foundation for
eonatruel ivi "pi imism.
High   L'i'ade   securities  have   been
cleaned up, v* ith a consequent ad
\nne< in quota!inns.
Si v eral Provincial I lovernmen! is
sues have been offered during the
past year, which were readily underwritten.
The stock markets and foreign
exchange reflect improved sentiment.
There are everywhere indications
thai the husiness pendulum is swinging away from depression.
There is hss speculative element
apparent.
Capital is available for investment
in new industries, and enterprises.
The average turnover of the retail
trad.* has outdistanced that of 1920,
albeit profits have not been altogether satisfactory.
Many merchants, content to '"take
their medicine" and reduce prices in
accordance with general readjustment requirements, are able to congratulate themselves. Tliere are
still readjustments to be made, and
there are evidences of a more reasonable attitndi on the part of the buying publi •. which will tend to simplify the retail merchant's problems.
The world's affairs are seemingly
progressing towards a peaceful solution which, when realized, will recreate confidence among men and
nations.
Trade in its various sections has
swung everv way during the year
just dosed.
The value of the wholesale grocery
trade has been considerably less than
last year, owing to lower costs, but.
actual tonnage will show an increase.
This condition applies also to the
hardware husiness.
The low fruit prices are liable to
have a deterrent effect upon up country committments, when final settlement is made.
Business in dry goods circles has
been admittedly short.
Thi boot and shoe business has
shown     satisfactory     volume,    and
stands   favorable   comparison with
last \ear. when in some localities a
banner year in this line was experienced.
Other trade sections have suffered
in less or greater degree, but have
managed to mark time, and emerge
from a trying period, bruised, but
diligently watchful for any business
i 'ferine.-. Failures locally have heen
unquestionably less in number than
"blue ruin'' prophets anticipated.
And so the story of the vanished
war is told, and still the utmost eare
must I"' taken with, and diligent
study applied t<> problems confronting tin* retail trade. It might be per-
missable to advise the application of
thi popular slogan, "Keep to the
Right and drive slowly," to the steering wheel of business during 1922, bob
THE BRITISH COLUMBIA RETAILER
How Proposed Freight Classification
Affect Your Profits
By K Hill Fairley
Manager Traffic Department   B. C Board R. M. A. of Canada
Jtuiuai \
Will
The Canadian Freight Association, representing
the various Canadian Railways, have had prepared
a new Freight Classification, to be numbered > "■'< *
teen which, when sanctioned by the Board oI R* I
way Commissioners for (anada will take the placi
of classification No. I'i which has been in effect since
.March 1913.   This new I lassification was limb r coo
sideration hy the various commercial bodies ot I
;1da in   Nineteen   Hundred   and   Righted! bill  WHS
withdrawn hy the railways on account of determined opposition both East and  West.    With a  few
changes in the Rules and Conditions nf ('arm   •
the Canadian Freight Association is again seeking
to have their proposed classification No. 1. . tloj '
Shippers both East and West are s*ii! oppos d witl
very determined opposition coming from Western
commercial interests.
Before pointing ou! thi  obje 'tions '      *   lo
proposed new classification it will be advisi ble to ■ N
plain what a classification is, and also its purpos
In the very early days of the railway then  ivas no
such publication as a freight classification, n unil *rn
rate being assessed on all commodities alike. \\ '1
the development of traffic the railways so i   found
that certain kinds of freight moved in greater quan
titles than others.   More coal was transported than
dry-goods and boots and shoes- the volume of the
shipments of lumber was greater than thai ol house
hold furniture; more tons oi grain were moved than
of tobacco,   It was also found that grain could not
he carried in the same car thai had been used for
coal; that dry-goods could not be transported in a
car that had previously haen used for coal oil ; and
that some commodities required cars specialty ■ quip
ed for protection against bad weather conditions
Other commodities could be caried in open cars, uneh
as coal and lumber thus lessening very materially
the cost for equipment necessary to transport these
and like commodities,   (roods whieh require to be
protected from the weather require more expensive
'■ars. as carriers are responsible for the safe carriagi
of goods committed to their charge,   Then tin ma!
ter of the proper pa iking oJ goods affects the c -on
omical use of freight cars,   All the above considera
tions, cost of service, value of the goods, volume and
space used, are taken into accounl in assessing the
charges upon differing shipments i,, addition to the
distance over whieh they have to bi  hauled.   For
commodities offered in large quantities, such ns coal
and grain and many others, it was found advisable
to -jive these carloads ratings, and also to determine
the lowest weight of each commodity on which the
carload rate would apply.  The hundreds and thous
ands^of articles offered for transportation have been
classified.   The publication, issued by the railways
is known as a classification and contains fl rating of
the various commodities listed therein; shows those
goods which are given carload rates with the mini
mum weights and also a list of the rules and condi-
tarns governing the carnage of the goods named
Something more than a classification is necessarv
■ ■   on gi ■
no*   ' i
as
null,
\\
tt'
fan I
Ita
'   ot
I  tt
■    ■ ■   e x a m ]
wei
required to obtain tl
*
ties nam
!   m
ra.pi r  and   \m\   i
•I
.< mm
i • ufeetio
JI •
looon
Pot and Pearl ll i
i >
tn.iKxi
|| imki
lill  e
('off  ,
1111. l. ,
. i ■
|(l '»»\
2 1 ■
ill 'UNI
Washing compound
•; |)fltj
.0 INIM
(' inned goo<;
[                            t        '    i   i      i      .    >
*..' 1 (XKl
Iti.OOO
1 '1 led and pi d.lei! fi. 1
t , ,     ...   i   i  ■
'I
Hi (MN>
•iains ami r/eJin -.
\ i.;   *      i
') i [tyi
tH 00(1
i *' ice* and (M aporati o > •
i
1
£4,000
It 1,1 XXI
ia i
*** I
2i.i'on
1. 1.11. ■
■viaearoni and \ eruiii i ll
Canned M".;ls
i»i,.i-i   i  .
1
»4   |   MM
21 000
ll) ty >
I ick 1 «• 11 meats
' "ondeiu ed and evaporal
Mince ineal
i',>ii i ,.  i     ii
ed m
24,000
11 IN ii i
24,000
10,000
16 ."'in
10,000
i > '■* dered milk
Molasses
Nuts
24,11 0
..'1 (KXJ
[fl Omm
16,000
f    11* I   11• c    ii ii. I     .   I . >
2 \ oi hi
30,1
i ii n O's   ,ih(i   OflVCS
g.l*l
24,000
30,000
10,000
10,000 Hi.).)
THE BRITISH COLUMBIA RITAILEE
559
S   aps
Soda, bi-earb and v ash
St.-irch
Sugar
•'; nips
! ipioei  and sago
Iii ,u.s  peaa, dried
I Med and ova* oral ed *» egetables
Vinoifar
■j1.1hid 36,000
24,000 36,000
24,000 36,0(X)
24,000 33,000
24,000 36,000
24,000 36,000
30.000 36,000
24,000 30,000
•j I,i ii hi 30,000
Pleas.- note .   few ol tin  changes thai have been
111    d e    | !|    class) j) 'tit lOU,
Ll  I.  i l. to l.'  1- «   I-
\r* i h                                         ■ 11 ■ la  i i 'tasfl i las ■•
Brooms, from                                     1 ••                  '
< oi ii Bakes and shredded wheat    I *-.;.,
I otTee, green iu single bags         I •      2       •>
* ••-"..    -jrei ii ui double bairn         i .»                *
i * me in i-uitu.es, •>. ■'-
!    mn    hi i nevs
Ma!     es
. 1
.1
1
• 1
.1
1
.1
. 1
• I
I
Ol    " Otis
!'
111 strapped
vinegar in g an
Washing i ompoiinds, liqub
K   vorii r extri els
.la'- h  pails '.. i     loosi
\'iit.i   -   el ed.
mie luigs
. I
.1
t}
. 1
I
,»
1
.1
I
. 1
1
• 1
1
11
.1
1
. I
,1
1
1
J
1
- t
■»
\    '.     si        ' ■'
w .
I
i .!•> -:liees
1 I
1 I
t
i'
0
.1.
li ,' ,    .1   mtv-,1 earioaus,  we qtio.e rrom
I ss,!-      | {)«>]       So,     I1',    IniU     It]    .'Tee!,    fill*    Hll'S    gO\
ii : • ial ol Port   \rthur and the rules govern
west ol Pert fVrt hur
Rule 2.   ou page IT ol Canadian Freight Claasi
■. iti a So  16
.i hi oi li i lo entitle a shipment to the carload
rai the qti ntit.** of freight requisite under the rule*"
* i n cur - h arload rat ins musl be tendered on
in- of b ding at one station on thi same da**, by
one on** ijnoi oi owner, consigned lo one consignee
. *  oiu   lb ■'!!,.,;   m,      Subject to Wide  I.
io, s   pi ents betwi en points east of Port
\• ■; in   Oi tarii . thi following rule will govern onv
'       I   . I ' s
V-1 • ii ii .' bei ol tl fl • ■ i ul url ieles of thi same
e|;(ss in carlo da except petroleum, lubricating oil,
h ii/.io . gasoline, naptha, varnish and turpentine
mi barrels    unless enumerated under one distinctive
• no ,wu\ livi stock are tendered on om bill ol
lad ng oti lhe v ime d.w by one eonsiunor or owner.
consigned to oik consignee al one destination ,mok
in); up ii full i ui load, the) -shall all be taken al the
i (t< her lofl lbs, for sueh elass in carloads, and al
th" highest minimum weighl preseribed for an\ of
the firti les, Wl en the atti les shipped are provided
with   a   carload   rating   and   are  of   more   than   one
eliiss, lhe carload rate and minimum carload weight
of the article iu the lushest class shall appl.i on all
!; .• art i   i. s that uiaki   Up the carload     actual Weight
to be charged il over the minimum weigh!   except
ini* that when atn  st rai trlil shipment of one class
eipials or exceeds tin* minimum i  I . weight, then
the i .1, rate For such lots vv ill apply, and the. other
ai tides will take the L.C.L. class rate to which they
belong, Ir. the case of a mixed carload of 5th and
higher clasa freight, having a minimum of less than
20,000 lbs. the minimum weight for the mixed car
shall be 20,000 h*)s. at the highest class rate.
e < Hi shipments between points west of and
including Port Arthur. Ontario, and points west
'hereof and vici  versa,   see note I.
Articles under different distinctive headings will
not be taken in mixed carloads at carload rates.
When articles under one distinctive heading are
of th< sane- class ('.!.. the carload rating and highest
minimum weight for such class will apply.
When two 01 more articles enumerated under one
dis! met i
v.- heading are provided with different C.L.
ratings they will be accepted in mixed carloads at
the highest carload rate and the highest minimum
- >igh| applicable on any article in the shipment.
When a shipment of om commodity, or a ship-
n nl of different articles under one distinctive head-
no and subject to the same carload rating, equals
or exceeds the minimum carload weight, then the
(Mi. ratings for such lot will apply, and any other
article not of the same elass. or not under the same
distinctivi heading, loaded in the same car (or cars),
will take the L.C.L. rate ol the class to which it belongs.
Note: Thi distinctive headings referred to are
shown in black face type—as ''AGRICULTURAL
IMPLEMENTS/' "HARDWARE," etc.
The foregoing portions of this rule are subject to
the 'Onditions ol Rule 3 with respect to shipments
aggregating mote than one carload.
The rule governing mixed carloads as proposed
in the new classification reads as follows:
Hale \Y. IH from Revised Rules and Conditions
of Carriage to apply in connection with proposed
Canadian Freighl Classification No. IT.
r.\iv* t as othi rwise provided, when a number of
iiiTerenl articles, for which carload ratings are provided, are shipped al one time by one consignor to
one consignee and, destination, in a carload (see Rule
0 they will be charged al the carload rate applicable to Ihe highest classed article, and the carload
minimum weight will be the highest provided for
any of the articles in thi carload.
This inw rule No. 10 which would apply both
east and west, is virtually the same as now obtains
between points'east of Port Arthur and which we
will designate the wide open rule, as it permits the
s ipi ing ol all kinds ol goods taking the same classi-
•i ation in carloads so leu.: as it is forwarded by one
consignor to one consignee to one destination or it
permits geods ol any and all classes in a car lo get
.i carload rating, the rate being determined by the
goods taking the highest class, the minimum weight
to he the greatest shown for any article included in
the car. Under tin present rule governing ship-
men's west of Port Arthur the mixing privilege is
'onlined   to  articles  under one  distinctive  heading,
such as GROCERIES, HARDWARE or AGRICUL-
Tl I; \l. IMPLEMENTS. Under the heading of groceries; for example, nearly all articles of groceries
are listed under this heading and most of the articles
are rated 4th and 5th class iii carloads. Man)' merchants un countrj and on the prairies take advan*
lage of this r,,le and huj ill carload lots. In Classi-
ii ation No. 17 as proposed, distinctive headings are
abolishr 1 and articles listed alphabetically, On ftrsl
thought it would appear that the wide open mixing
rule would hi  an advantage.    Under the new rule 560
THE BRITISH COLUMBIA RETAILER
d.n
in.tr
a grocer wishing to buy a carli ad of groceries would
have to p;i.\ a very much higher freight rate as the
number of articles taking 4th and 5th ''hiss as (om.
erly is vein much restricted on account ol main ol
the classifications being raised and (In minimum increased as shown above.   General merchants carrying a large varieh of merchandise would he able,
under the new mixing rule to make up h carload ol
4th ami 5th class arti 'les much easier than the groc
er or hardware merchant who is confined to his om
particular line.
The new mixed car rule vvi uld seem to favor tie
merchant handling a large variety oi articles as ll
will he enabled to buy mixed carloads either east
or west,   For others the advantage of n wide opi!
mixing rule has been largely nullified by raising *
classification of numerous articb s.   This applies gi n-
erally to all lines nf trade and it would seem "i,.tt - ■ •
Retailers of Canada should Rtrenuoush ob eel lo tli
raising of the classifications and the ineri using of tin
minimum weights required for a carload rate. Rais
iiiLr the classifications is virtually the same -is rais
in*" the rates and thus any reduction in rates tl
might he granted Ln the Board ol Raihvaj I omii
sioners would be nullified by the general raisi   iu
classifications which is so apparent in Nfo. IT.
W Itolesalers and Manufaeturi ra in 1
h ok with fa\or on I     ivide <
w hieh has obtaim d   n tin   Ka
The) are ai parent I \ al
ilthi   gl   ii   ioi led noodft ' •
t*   mded iu Wo       ...
it id go< la of I
n under ven  la von
OA'A
\m
\\
Uld   U
fl   -•   ••■
!•   .
\ ,
-Mug pni
\!
COHlj
kill    "• .i
led
Co-operate Individually With Your
Association
. After some two years of the inten-    the,     ,
!S-HT0 r B,abnu,chof ;i,i:
'*" u- M. A. ol Canada is
strengthened bv th
a secure j,,,,,,
>  n  uouotfiil,  or
ij   mtitj to thai ol .hi ii
•"'■"*' i" H ii I
nateriali.v    throughout tl
e knowledge thai
nn r i ai
fntm      Ration has been laid for    I ,
r"ture association activities
^^^^^^ ■      I'l'M'.
'I''''''  *' eoiiimendabb'
F
^majicial   ami   other  embarr*,
mente. which usually eo
y   formed    brand
""s;,v to wisely direct Asao
•'"■'•i activities   hn
niiT.   . ev    . •      '' ■ ' '"lie   and      .~.      i    ~*      "•|'|"»«'«'iji      aillou
0111   efrorts are  mainc ,i;..   ,   ,    '    ntcnibri
»!'i'ar< ii	
o „,„„;,:*'"""-.a—,-.i „i,:;.,;.,:
the various    „,..'' t" beconio impotinni will, ,
'™™S'''K  attitude  existing   ,
*"  Association. am) ;■ ;   .     ,       ls
•'H't'ouudlli"
'■:l""'; is no loneer   "'."I""-*"* •PiHirio'-irf,?"'
members to '■        P -d '""' ""''''
necessary to
 -'o^^Sotr-^r
"l .-Motel an interview nnri   <■
times, iii'i,,,.. j     ■ ■■• '"'d ofi
f*p *fc':":;;;,;"!:«-
trade, he *u-.lu       e       •    st0(-«-m-
—-   ■        MU,S is. "i mam
mal ters,   Whj
impl
'Qiiiiionj
• Ah ;'" sample of ii,« ,,
»»«   ;|1 'bed   ,, an        ,; ,T  "
eel   lef  .,      :•      ,       •'","* i»lu.-i   n» •
Six „,:..''; "'Pr„pPr,yT
I .
is      I
'    ■
V n
Hi at lleadqitar
.'is and throughout the Province w
onrront new ,1|v c.nuYavnuriiig to counteract ll
a    organizations, tendenev
lave been successfully overcome,
"'" ■•'•'•■-*           mainlv  directei 	
perfecting the systems ol  „    ,„..■■ , , , . ,i   , i
'      .                                             ~~~~~~~~~~~~>'^H '""          '"   '"  "on:   iinin-ee.ssai v   »n
service departments. i8, s
There  is  happily,  today,  a verv ti,,,™ .,,.   ,,,,  .,...,,.     ,- ,,     , ,v
.          ,   *                                                ************* I  III   \      ,11 e     ||< i.      ,| \\ a I e     i if      til''      ,    if})             ||   ,   I
promising  attun-m  —*- , i ,                 i-
•           - •• iin a s sol-.'.-
that tii
to   til
•  Asr     |j
I n
CCKfj   ,
ion u
;,s nevolei
11 ""'"" i Iral d
ciltei:   , ,
ui    cieiii i   o|
i
n m iidoi,
alien
"v .vour exeeiiti
cases, hookerl weeks ahead.
To in
ive gradually emerged I
rom
w«..i :.:::i!:tH-"•'-•,
• ',;"' executive e ,   ■ i
",T'"i In be then i  n" ,     im' In»Jor sol, ,    ","
sonalreln            l"',|sl'""n. mi'.,.,. " ! »"«! i      .....
, "lntlO|ifi||,n i,.Ul|,., .    ,   '.    ''       PI :,   il.     ;
members   •,., i               n ,r,d \ u m ,,,                 i!l1,' *
•    •           ""'' 'he  Assoefnil ■•"•* "•   * ii ■
■Jotl.l ||
tl
Tin
'Here
Ul    Id's   of   I,
ia ui,
iinoi
I  'I le
■ >    I   .
notiv
ainui
nirv of
I im.
 nut led to •
\H
i o||.
I * >    . i
Win
iiv,
around 1922
THE BRITISH COLUMBIA RETAILER
561
MM I
eliandise you pui
HOW DO YOU FIGURE YOUR
TURNOVER?
A greal man) dealers may have no
li'oiiiih whatever in figuring their
tin no\. i s. hut t here ari others \\ ho
do
\ow, lei us se,- \, hat is really
Bit an I l'\ lumover. Suppose you
lave -]n,nun which you invested iu
Bii ■ eiiandise. This $10,000 represented the average amount of stock
you had m your store al one time
throughout the 5 v-ir.   Afti r a time
Vour   I h>    si oto ed    that    \ OU   sold
» >
B10.I '< 0 .* oi th of merchandise at cost
falne, foi 1(12.500. That meant thai
roil turned vour stock over once or
in other words vou in di I oul voui
bi ' nal im eatment once. Al the end
pi * ■ • \ ■, < voui books s!im\\ e,| t hat
\ i  i    botiffht    nn ft I andise    to    'de'
•
I [111 ol - '•''.''* 11, w hieh you ■■ ild
n* ret,; for $02 ">'*ii To deti rmine
ti i i. in ber ol *urnovers made within tin    ■      ron«
tlecs* M	
eIuihimI,  by   lite amount  of average
Mi . ■ .ti' ied ' I • ougl tho j ear, of
■]o,(KH)    Tin result shows you ma le
fl.    " imovi   s
Anotl • ' w ay of figuring sto (k
lurni.\. - s :s to divide total sales by
pi n lail oi ing \ alue of the a\ er-
ig< stn i carried Suppose, for in-
st." the t*to . j ou bought during
ll. vear for ICai.tMNl vou disposed of
a* ' i tail for $t»2.5(X). Thi n you
I n ild di*. idi $62,500 I > $12,500, th *
la"i' lig ires being the retail or sell
pig *» dim "i y our original stork in-
v-^tin- ul ol $10,000. fhe same re-
huit is shown, hue complete turn-
ox - rs to, i( u nde
It will be seen tliat one n a\ ol
figuring   is   juat   as  accurate   as   the
other, but ib< mistake should not
n iub i I dividing sales al retail In
stuck n| , . s' Suppose, for instance
\ oil did dividi your annual sans at
• tail by t he a\ erilge amount ol
stoeiv \ on cai ried al cost. In this
easi vou would divide $62,5(H) bv\
** 111,0* t), lie icaul) making >our an
nual tui iio\ er id i I•"■" vou made
no sn h number All j ou acl unity
made Wi n fii e, as \ ou only purchased $50,tH ii' worth of new stock
t In on ghoul the .*• car,
I a |      US    eon!.Mllle     the    iples! loll     l\
little further. Suppose that in one
\ ear \ our sales amounted to $12,500,
leaving a gross profit of $2,500. or 20
I er cent. Vou s"ld then just $10,000
worth of merchandise, which is ex
acl ly nni turuo\ cr,   But il you only
made    one     turnover    your    profit
woiildn't be \cr\ large according to
the amount of capital invested. If
you sold live times as much merchandise in a year, and still carried
an average of $10,000 of stock
throughout the year, you made five
profits on that $10,000 in showing.
If you sold ten times as much you
made ten profits, which would be
still better. That, of course, would
indicate thai ten turnovers had been
made. If the percentage of gross
profits remained the same, that i.s. 20
per cent., your sales with ten turn
overs would be $125,000. You invested   the   $10,000   ten   times.   SO
bought    $100,000   worth   of   stock
Vour gross profit  was $25,000, or 20
p<r cent, of the total sales, bul 250
pi r cent of the $10,000, which is all
that you had invested.
It goes without saying that when
you invi st a certain amount of money
in stock and you sell that stock you
have turned the capital once. Every
time you turn it you make a profit.
tt you hop,- to continue in husiness
any length of time.
It follows, then, that the more
turnovers you make the more profit-
aide your business will he.    There-
Fore il doesn't take much figuring to
shew that a few dollars turned frequently will  do the work of inanv
1 » w
dollars that move slowly, even though
the in t  protit  per sale is less.
PERSONAL
II. Bently id' Wyatt Bay was a
visitor a' executive headquarters H.
M A. recently. Mr. Bently has e.\-
perienced some difficulty in connection with freight adjustment, and the
Association was happily able to render him satisfactory service.
t). A. Cherbourg of Quatsino, another recent visitor to the Vancouver
offices laid a difficult problem before
the executive, dealing with illicit
trading in his district, this is receiving tin- attention of the Provincial
Se 're'arv.
"Multitudes oi people who fail,
or who plod along iu mediocrity,
would succeed if they could only
have imre faith and could keep up
their courage, hut when they lose
confidence they lose heart, and their
grip upon themselves and upon
e\ervthing else."
C3 *^t\}%J^
tt there was only one telephone booth in the world. 502
Till-: BRITISH COLUMBIA RETAILER
anuarv
How Are You Rated-Financially:
?
Distributor? arc attracted to "Good Record'' dealers.
r i ank I* nrriugtou.
Ii is not uncommon lor a young husiness man to
sav to himself and perhaps to 'In representative ot
the credit agency, "What do -I, care how you have
,m. rated, or whether you have me rated at all .'
,-an buy all tlie goods I need and then some. I
don't ma d any rating."
But a husiness man does need a rating just the
same, lie needs to he mi rrcord regarding his abilit)
and willingness to pay. aud regarding his character
and honesty. The man who neglects that pari ot his
standing is very likely to see the day when he will
regret having handicapped himself b\ s,, reactionar\
a policy.
Every now and then there cone, into your * >v n
a travelling representative of some  manufacturer
or jobber who has something to sell that would be
of particular value in bettering your business metl
ods or increasing your sales or reducing j our   nsl oi
selling.   That salesman has a list of the best rated
men in your line and thosi are the men who havi tl
first chance to buy.   lie does nol bother w th 'J
ones he regards as poor-pay, unimportant little deal
ers.   He is anxious to laud the l""-t men in the lim
and lie knows tlie besl are rated    barring occasional
exceptions, so few as not to need consideration.
Ratings
Th retailer who is not rated at all, or who is rated
low. or who is on record as refusing to make any
financial statement, does not present an attraetivi
prospect to the house looking for prosperous and
successful dealers.
It will not do foi you to take the position that
people with something to sell will hunt you up and
be so anxious to make sales that you need not worrv
about being passed by. There are opportunities go
ing around thai you should be looking for, not mere
'y waiting for. Ymi .audit to be the kind of business
••an to attract such opportunity propositions.
You want ami you need q good reputation among
people with things to sell as well as among people
who may buy, from you. Von may want to enlarge
your store some day, or remodel it, or add new equip
ment of considerable value. Then the mere fael that
you pay your lulls when they POme due may not be
enough information for the concern you ask to give
you credit to the amount of a thousand dollars or
more, and it cerlainh will qqI be enough for the
hanker to whom you apply for a sizable loan
Whe     "
ly
m
'*"'" " ,,,,llll's to needing inonP. r, ,• i
P°ses or to tide vou ovci ahi toWin      ''i'"'
an ext^on of credit, then /ou wH   ,1
across with some kind of - fi ,''"""
that will be -i e„ a caret?-,«« ??aI "taleme»*  «"!
vo-r reputadofor the "i, ft°n8,fdmt,on »long with
hills.    ' '"'  ,lM  '"■'"'M-' payment of your
V?11 """', ;' ,'l,i'1-- an official record   r
uncial standing, and von i.en   1 oi •"'""' fi"
^id pa,-and lor .1    ,'I'wd a reP»tat,on for bein«
ing honest,    y,
rcsoiir,
Wl      4 "     "''Xl     ll""1
wnat are you going to do
kind* of money and  resource-- .   i
™% to borrow nextmoil? ;"", yel   b«
oil may have
lay  ami   \e
^'"-'^-..rntn-,',-,,';:;;;,;:;;:;:"--!,,,,,,,,
o lo a
N OU   «'■ dl   bll>    M ith
tin   foui Ial ona
go >d pa\     Il vou hu\
IS    W 111*1
oil I   r
Hi
ol     A
■cuistll    '
i on tt i   I
"     IK]  ■
on the da*»
KCOUI
|     I    ••    •i»!l
iituU
Take Advantage of Cfclh Discount!
V
a
Ill      I        (
-; ys tin r on ii bill w
t th,,' \
**
Whe   •     VOU
■    ; a    m •■'.  in h  t
pel haps en   |on ■   • |
ns ' on an -., ..
vou  n>'' d    ■   ■    ■  •
'■"'.''■' hi   '   i ■   ,. r   i
tin da* '1.  :.
pn m; ■  in , v
you m.r,   h,s
o I     11,11      .    I
*•'"" hat vou ) now
creditor all up in f j
is nothing i,, i,,. .,
to   si"|;     I ,,, .,,
,
you  -
1 . i      i | • i *
nol        ui r
v I ..I u nt ., . .
'II  ui
110   dee »p| io
■  in j" rn .■',.     \\.
!1       if,    |J   „
> ta to e..,,, ><1(
I tin     •.■■••.•
■  n ftttei     \i | fj   r
Iff     fl '■',:,
1 :> -   : ■■• days    i .
man you owe   Vorne el Iii   ' '* "  '"  : "   •''"'
■   \ "'.v .ml "frthhZdw III SS    -'
ov ii honestv, ' "• J n\r
inr«v '""''"';!' r;i"'!"l to do nothing thai ,„
Jlire   , O    I'  elei   It        V K ''    "'-I *    Ul
-'■; Wv?fM-tt'i
•noindi ,o your bank halanei* tn m M
m™in* P«PH«!. «vcn if vou have t« It '"'" "  hk
'""■,,,t--   '■ von ar- j,.,,,   . "" "•• for the
I'ounl or coming „!s- ri   i      •'r,;!*1'-'- your ,■
1   -'OH arc |;„„,,.",.,     ,        ""   '" !'  M VOU d.,„    ..,.
von will bn nn objoH o   Z ? *W0 or.,hp<* -wrnl ,
!';'"1'-.   rot, don'v    ,,|    "'    s,ls|,i,,i"" ''
WantthPt,«*»^tohavetoloo« I,)'
THE BRITISH COLUMBIA RETAILER
Ideas That Will Boost Your Sales
563
A BIT OF SIMPLE SYSTEM
CM Pl'OSE you havi merchandise which you desire
"kh and at the -same time vou do not
to w ' ui
els
me
now a bargain count er,
■ clerks \\ hat merehan-
d liklihood ot a slip ot
Contrast
I XVII
I i   ■   t ..I
Mii' ■ In a-' rchandise m contrast
to your usual nut hod. For i sample :
it . oi; use black ink for pn ••* mark.
go ovel \ Oltr sto i' and mark iu red
the art les to be woi ked ot)'; if
yo a-.- round price fickets. eon-
lm • - itl   souare: white tickets can
With
/run;
11X V
'        ptlSll   til''  sale
Willi!     til"'     lot     t')
nUKE YOUR NAME STAND OUT
B
i. ,i*
|)|    \ oaf   sto! .     set    HI
I'll
\ • . ■■ •>.  . ' | v   io. a good adver-
i*. ng investment on your part.   As
Lov       ihi      istration a draw n di
es t     store na   c staud oul
. tl   ii   a nev spaper.
- on w rapp '■.:: pap
ivii   *i      sn *  ol  t rade n
A,
with
TEN ALL-AROUND" SALE
novelty  sab   wherein  the  figure  ten plays a
irominent   part.    Iia\*• writing sheets printed
WHAT TEN ARTICLES FROM THIS LIST WILL
I SELL IN GREATER QUANTITY ON THE
TENTH OF 1"
For nearest Correct List  Ten Quarters
l-'oe second Correct List   Ten Dimes  .
For third Corre t List  Ten Dimes
For fourth Correct Lis!        Ten Dimes
For fifth Correct List     Ten Dimes
For sixth Correct List        Ten Dimes
For seventh Correct List       ..Ten Dimes
For eighth Correel List      Ten Nickels
For ninth Correei List     Ten Nickels
For tenth Corecl List  Ten Nickels
i Then copy list i
Give   Oul   one   sheet to everyone
who visits your store aud also give
out om* sheet with each purchase.
Start giving out the sheets from
one week to two weeks before
tenth of the month.
\ sin pie w ay to i ecord the value of goods sold is
to measure the quantity at end of 9th day of month
and compare it with quantity on hand at end of 10th
day of month. Multiply the difference in quantity
bv tl '• "telling price and you have the total,
In using this idea you will find it to be a stimulant to your sales. Thosi who estimate will purchase
both to obtain mor* estimate sheets and to increase?
thi   sales ol thi   article thev have named.
W
HI    v.-.   11110   IIII
s.  riifli so? * ot
II  as ||  Inisiiii ss
Something to Conc< al
lie'
0 IH I   '1   VOUI
,     1,1
II   l|.
vou   " nuiKi  ii com
ndiI ■   statement  Io your
i nn)  in   from w horn \ ou
*. man conies aroui id next
I   VOU   '•v '■ i'   u 0    '    ' - •    Bll"
I \ no statement **> ou al
Ira! posit inn, ; ust rem em
ta an s" common and es
mere act of refusing in
open Io suspicion, i o11
hen   >s some!I iuu to eon-
l'ideas vou  haVi   unmet h in j* vou  must   conceal
I \.   the , .:eiie>   eepreaeutativi  Ihe information In
want*    I-   frank    ith him.   Honest) and frankness
in such a case are corth n rood deal and count for
n ire than i > idei able cash balance with a re
t'usnl 11> •• i > i iul •     .'on  i- to ri s uir es.
The information vou give, even thousrh not whom
advantageous, is a good deal less likely to be used
to your detriment than the fact that you refuse information and try to conceal your business figures.
I'hete is nothing in an honest lack of money or
a-ets to i ansa an) embarrassment. "Poor but bon
•-■ ' means a good deal more to the people who sell
ou goods thai  ''Solvent but slippery.'
If by tefusiug ail) information aboul your busi
m   s you could conve)  thi  impression tha   you have
ilenty ol  money and don't care what  people think
or want to know, there might be some point to reusing,   Th • trouble is that > ou give no such inipres-
don,   The man  >vho will not tell is in danger of
being suspected oi' havipg special  reasons for his
e.-i-et ivencss
Do all you can. to deserve a good rating, and then
ir\ I > gel that rating recorded in such form that il
w II sel'Vi you. Then, when you havi occasion to
s. nd for something from a new house, you will not
have to submit to delays and questionnaires, Vou
You will be recognized as a man with hacking, or
at 'est. as a man wbo can be trusttd.
Phi liuanci; I rating standing against your name
is worthy of your attention and it may make or
break \ our husiness success.
De.il  W th Our Advertisers:    They  Make This  Official  Publication Possible at $2.00 a  Year. 564
THE BRITISH COLUMBIA RETAILER
danuar,
The Growing Importance of the Trade Paper
How it functions in the interests of its readers and advertisers   defects of free cin dution.
The purpose of any trade paper is ers  and   wholesale   producers.    But     thai pal . >  ■ "  ' Ut U> Ou l*Jv<*l
to interest and help the members of the whole basis rests on the interest    • ,. i for *     * om    h« was inked •
the trade to whom il is addressed, "i  thi   suoseriomg reader,    ftiere    spend'
The whole theory and fact of the tore, the advertisers have a definite
trade press is based on that service interest in the program offered   in
to the trade itself.   The only service its v.due and    satisia. tnui    to    the
that a trade paper can offer those trade.
who support it  through advertising        [| pays an advertiser tO keep this
is based primarily on the ability of m mmd at all turns when placing
that paper  to   interest   and   draw bis business.    That it ma\   he loal
readers within the trade.    The ad- sight ol ft as brought to my a Ment ion
vertisers are. logically, a party of the torcibly the other d,.\.   A man w I o
second part, dependent with the pub- is  a wide  advertiser   in   his   H<   I
lishers on the interest that can he brought  me a card of a pr pos  I
held and attracted through the read paper asking me what I knew about
ing and news value of the pages of this venture.   It was the Bral I
pure reading matter. l-m,u„ 0f lt s„ natuni|jN | as;,,.,; »um
A trade paper offers to the mem- some questions.   Not being defiti
bcrs of a certain trade a weekly or interested iu the advertising end ol
monthly program    They sell  this the business, I asked him about the
weeklj or monthly program for so p0llc3 of the nronosei
much subscription per annum,    lie
cause of this program and the inter
-ip'T.    to
the reading matter would be, and
■ i^^^^^^^^^^__, Wllo Would edit   I       Mthnu
es   it creates   the publishers offer been approached to place
you the privilege of address,,,, the jnfl in ii   •»       ,     '    ■     r
audience they have gathered before ' 1      I f iXr   aTrv '   H
and ate the program proper, at so seen, ,for h „,  10 SS           '    '
mnch per page.    There we have a tin„.   1 ,    ."",' M"    ''    '     :
community of interest and a mutual part',.   ,   . "„, ", \ V     '  '     '  ^
— ^tween tradesmen, publish- ^£S%^&**
Circulation Value
I  ■
■   •■*    *
red wsi i eii
rulal
ion
i: s*
v notela m 1
r> till
■ * ■-     * j     * i *
h   lhe   pap.-
V   • 1    :
ll      ||      |
Bin othi
i-      H tl. 1     ' h.«    M
,\«rt.vi'ii jjj {j;
traded   for
I
.ss     1 (hni
11 *>■:*. uer 11  .
|
' tl
f  in fori.    *
Ui    tt    he    W
■: rrU     11
•      1
1 t           ill
A  ' ll    iiif-itfi-.r     ll
n       •«      ■ i '    \ J ,. -i    | |
nd   uriM   .'.   •
inn OMtd,
thinking al
>
|      '    •
'   •.-.' .-   'an**
• ■   !'.>.
'
- '    in it
itereirtii .- .
,.
-
..'■'
Other
...
' '
- ■'
nnn   ah
" ing    Then lis    the i
old tip  tyttetti   ol  n    •  ■
ft rtiaiMii i* Kometl     ■ •    • .,-
'■-   »    ■"       d     I      i   rd U ii  .
ia
I  ■'  s     ■     (     ,
Lake of the Woods
Milling Company
LIMITED
Makers of
FIVE ROSES
*
FLOUR
The World's Best
Daily Capacity 14,200 Bbls.
B.C. Offices and Warehouses:
1300 Richards Street igh St_   „.
MORA and mort u  • ,  .*
■X BREAD    n   '    £?.»*in* for BHBLLra
'"XT  unit  in  th,.  , 	
showing doustwlrei ho»7«7 ""'*' "''**■ *♦* »r«
,,1«"*'H tak tor SHKi i « • „ i!i,r" Mr"v} l>nd
SHELLY'S IX BREAD I, , uJiH " ,n *"!lr •-««
m-Xlel   M.ialiti,.,,,,      Ut.n   , '    '       '-'■*"' 1  u*:-|«r
cr'«P crust, It-thi   f,„,. ;,. ,*"; *   '*'* -h Widen brown,
wriei. w"  !<*  lUedart   hr.--r
"^"^^ 4-WCWo,
/<* ro* •
mirrj
Shelly Bros. Ltd.
VANCOUVER
NEW WESTMINSTER
VICTORIA
NANAIMO •)•)
THE BRITISH COLUMBIA RETAILER
565
Wahlc impression to other ndvei*-
.ijsers in the li. Id. Vou also can be
Bpiiuissed by another whom you con-
finer a 1'i'u.di! merchant. To use
|l«i!i<s ii)di>eruitiiiatel", without basis
Ut fact is a hard matter to deal with.
Bert) a pa the aeller merely intimates.
T'ao'iii'   "ii   names   is   had   bUSlUCSS,
g  id,   I   oci|e\e tlie old\   Mll'e  \Va\   Ol  118-
!». ; t.. nn u'   th.    lads   are   from   the
.'*»».(?' iu'-u!-. uf the alleged contract-
ii.;-' I '■'■'>
First Principles
"I i.e mi re facl  that there arc suf
Hic|e|,i ir; >!>• p-*|" ,s '" ''"v''i* "iir ib-hl
-,s no .*. :>■! j ent to oth.-fs entering
• W'l, a lo v o'o Not* have those in
■thi held am monopoly or li<*ens<* to
■hold the field <\ epl through service
Iti,i* earns survival, Bul I believe
■vou who arc adver!iaera should think
■had   '" causes and tii"*-t prinicpics,
| a:oi   ■*• I'e'ii  o'T, r< d  a  U<\\   niedium  01
• .-,i i> t   th.- reta-.i field, demand
I ;i at    thiv    show    vou    reasonable
B grounds that their offering will be
■ '. nd   That mi ana thai the u< w pap-
I .-! should have more than a name
nd .i mailing lis!. I ul must have the
Mm easeiil .. -  Ol  .'i   "JOod trade  paper, a
ti adi   nolii j   .d>h  backed by  $ I
Iradi   r<  ding  iu liter intelligi i I \
pilitc I    i»■ hei wiae, ti - new venture
I v, ill be jusl wi mti        idi-d postal
Iter I or the I ec< iver to deal roy
• ii .' inor< lhan a ele\ er raid
on lhe ireasuries ol lhe contributing
,i i\«rtiscrs,
I* r-••* circulation also has thia de*
* *. ii ii.-.d ii.u offer foi aceeptanc
oi refusal lo the reader a sample or
Hamuli n t) at show v. hat it is nod
what its reading matter and editorial
potic\ intends to be. It comes to
you with no approval on whieh .vou
tuimate its value to you. It is
wholly problematical whether it will
inti n si, or i vou reach, such trade
rs ' "U u ish t>> solicit.
ADURFSSES WANTED
This seruce is tree to our subscribers
tor the purpose ot locating old customers
and others. Send fullest infermat on pos-
S'ble We are locating some every
month. It is only by friendly co-opera-
t on that this column can be run at all
successfully. Help those who may be
able to help you. by writing the office of
the B. C. Retailer," 203 London Building, Vancouver, if you know anything in
the nature of a clue to the addresses of
the undermentioned:
Aicock, A. j.—Former!) of Kelowna,
Armstrong, j,  s.-~-Last  address,  Kel
ci-iri., Archie—Formerly of Kelowna.
Hunston,   W.— Late   ol   Kclowna,   now
-.ii-! i > ii.- in Vancouver,
Hyue, T. l.—Formerly a resident ol
Kelowna, last heard of in Vancouver,
Johnston, Isaac—Late o! Kelowna; now
tald in be in < eriboo,
Lartoe, P.—Fonnerlj ol Kelowna.
Maeey, c. o.   Fortaerlj of Kelowna,
Murphy, D.ck    Utst address. Kelowoa.
Rcbmsoii. J. E. 0*—Formerly ot  Kel-
ov.tu.   OO*  i-.ii'I  tO rOaide  lO  Vancouver.
Sv. mton,   Hugh  A.—Lag!   address,   Kel-
oi ;a
Wake,  Stafford H.—Formerly ot  Kel-
Mil li.l
Ellis,   Arthur—Ma< h;nist.   formerly   of
Prince  Rupert,  Laat  ttnown Vancouver
;«Wrt m 1243 Georgia St. w.
The note is placed with a photographic til iu between two screens
coated with material which glows
under the influence of the rays. A
short exposure is given nnd on development '■ photograph is obtained
which reveals, not only the writing
or printing, but also the character ol
the paper.
To Probe Retail Charges in All
American States
Im i stiffation of retail prices of
food, tiei. siioi s and clothing in all
parts ot the United States was ordered   recently   my   Attorney-general
|l.iu;h.'!ty.
Mr Daugherty said thai in many
localities prices were to high and retailers' profits were "unconscion-
al ' and thai every effort would be
made lo put retail prices mi the proper ll \ el.
It is ;is eowtrclh to rebuke a clerk
hi loje a customer as it  is a child l)C*
fore  n  stranger,  and  considerably
more ibtnHCi ous
ANOTHER SCIENTIFIC
DISCOVERY
Alterations in Cheques Can Be Detected With X Rays.
A discovery has hecn made whereby   alterations   in   cheques or false
haul-  notes  i an  be  detected  with
X ra> s,
CERTIFIED PUBLIC
ACCOUNTANT
will write up Retailers' Books
evenings at reasonable rates.
Apply:
Box 313, B. C. Retailer
No Springs Honest Weight
CANADIAN TOIEDO SCALES
Installed In your
STORK FACTORY
WAREHOUSE
insure
ACi'i'iiAcv.   SPEED.   BCONOMI
Write or Wire
Canadian Toledo Scale Co., ltd.
424 Cordo-f. St. W.       Vuicram, B.C.
E. S. CHAMBERS, Sates Agent.
Great West TEA
PACKETS  ONLY
No Premiums    No Deals
No Price Cutting
QUALITY  ONLY
Western Grocers Limited
VAN-COUVtt. MlSOH. CRANBROOK. B.C.
The Manufacture of
WHITE STAR YEAST CAKES
Is superintended by an expert of 25 years
Yeast Cake manufacturing experience
Kel initio • No Experiment
-   Every Package Guaranteed  -
3 DOZ. CARTONS TO BOX
A. MACDONALD & CO., Wholesale Grocers, VANCOUVER, B. C. 566
THE BRITISH COLUMBIA KKTAll-Ktt
.)«
IIU.
Has a spider any sense?
Perhaps not   But he teaches a lesson.
The spider's web, the home of the spider,
is a familiar sight to many grocers. That the
spider should choose to raise his family amid
stock of the slowest turnover—or no turnover
at all—is no mere coincidence.
The spider simply does not get acquainted
with certain thoroughly advertised gccds.
As far as Postum, Grape-Nuts and Post
Toasties are concerned—"there's a reason*'
—and a good one.
The sale of these three popular products
is guaranteed. And for that also there is a
reason.
Back of Postum, Grape-Nuts and Post
Toasties is a persistent, year-round National
advertising campaign constantly
telling the consumer of the
merits of these wholesome
foods—
Resulting in the elimination
of all risks on the part of the
grocer, insuring quick turnover
and taking the fit out of profit.
Canadian Postum Cereal Co., Limited
Windsor, Ontario, Canada
. '..;    ■■   ,  -,    : lie-'.
THE BRITISH COLUMBIA RETAILER
56"
GENERAL   BUSINESS
CONDITIONS
Notwithstanding lhe trying times
if  lite   Near just   >'o\\f  h\ .  til*'  aVcta_'e
retailer is able to sa> that 1921 was
a ver)  f-i!i busines* year aftei* all.
It   was  predicted early  m l'**Jl   thai
fc> rices would tumble and onl)   the
mtroug would survive, True prices did
■decline, 'li' wise merchant however
[took his loasi's as the} came reducing lus selling prices accordingly,
thereb\ establifihing the confidence
of his trade, and while bis nel profit
hati i1"' been great, Ihcre is n lot of
satisfaction in being able to survive
tin storm.
We now .-nt, r i•«_'j with the firm
!i« lief that ji is going jo be b better
busim ss \ ear than 1923 While
jnie.s have mil altogether readied
a normal >o~ pre war basis, a (("real
man) commodities are uo*a as Iom as
the) will tie. With this iu iiiiud the
retailer can make his purchases with
greater confidence, We, in British
i ulumbia, should not lose knowledgi
of the fact thai II C. has nol suffered
to I he same i ittenl thai have the
prairie provinces or eastern Canada
and that prosperit) will eome to un
iu 1922 much sooner than it will to
other sections of eastern Canada.
As an indication of the decreased
buying power in Alberta and Saskatchewan, il is reported thai these pi'<*
\ ii". > w ill receh <■ > 30,000 000 less
for lhe grain crop of last year than
ihey received for the previous years
crop,
Sugar: Sine, our lasi issui ll C,
granulated sugajr has declined I"
••ents Mer 100 lbs, making loda) s
price ts7 00 i" i 100, The raw market
is stid verj weak and some sources
predict that sugar will go as low as
.*c.,00 pei 100 It's. Purchases should
onlv he made to till immediate re*
({uircments.
Soap° The local soap mauufaclur
ers on January 3rd announced a re
duction of about 10*. in 1 be prices of
local laundrv soap.   Prices however,
are still ijil.OO per case higher than
1014,    The   present    rale   ol    wages
makes it impossible for manufacturers to gi t hack to the old basis   Re*
dud ions in the prices of soap powders and cleaner'- are looked for in
the near future.
Starch. A reduction of one am
oue-cightli eents per th. in all corn
and laundry starch went into effect
early this month.
Syrup. All brands oi corn syrup
were reduced eai ly iu the year one
dollar p.-r ease with the eXCeptiou of
No 2 tins whieh were reduced twenty cent'- per ease. Rogers golden
syrup also shows g reduction ol from
twenty lo Fortv cents per case, making toda) s prices as follow s :
12 <[* sealers tk.1.70 case; *_»4 No. 2 tin
-1 V., 12 \i». .') tin >"i.ii>; 6 No. I*1
tin **l'>*> ease; No. '_'<• tin -**l !■">
ease.
Coffee: Several well known and
well advertised brands of coffee have
he. i: reduei d in pi ice tour eents, to
i>2e per lb. The condition of the
collet market does not appear at this
ti  to justif) such a price reduction
w li'u h ean onl) be accounted for by
I nd competition.
Tea: As previously predicted the
\ei \ driii conditions of the far cast •
em tea market and increased handling costs havccompelledlocal importers to advance prices from two to
si\ rents per U>. on hulk tea. While
as yd there has hecn no advance on
private brands of package tea, it is
a certaint) that tins will follow in
the very near future. A shortage
ol tea caused by many plantations
being shut down for local reasons,
is the primar) factor for the increas
ed prices,
Exnporatcd  Fruit:   Retailers are
advised   s,o   anticipate   tlniir   prune
ueds for the next few mouths.
Wholes,dels have been compelled to
increase pi iei s on the I*1**-' few con
siguments from one to three cents
pei Hi, It is e\i ii now impossible for
im| oi t. i s to purchase some sizes, t he
prop iu I aliform,i is rapidly cleaning Up and it is predicted that there
will he absolutely oo carry over
whatever this year
Figs i hie wholesaler is showing some
exceptionally fine samples of California blaek cookiug ti'is, which are
coming much more into favor owing
to their superiority in eating cjuali*
tics over tin* white, and the fact that
then is 18 per cent more nourishment in the black variety over the
white variety.
Raisins:   .Market   dull,   no   price
Changes  expected.
I Evaporated Apples: B. C. evaporated apples have now entirely
•lowded the American and Eastern
I 'anadian apples ofl this market. This
yar's pack is without a doubt the
finest ever put up in li. C.
Fiib: Canada's national fish day
is Pebruarj 1st. Retailers can cooperate Snd utilize the extensive advertising being done to increase fish
sa!c> by featuring timely displays.
Eastern whole cod and mackerel will
appeal Btrongly to former residents
of Eastern Canada.
Canned   Fruit   and   Vegetables:
.Market steady, demand fair. No immediate price changes expected.
Sago and Tapioca: Market steady.
today's quotation of six cents per
lh seems to be about the bottom.
White Beans: Market firm at present price of ">•_• cents per lb. for
fancy grades.
Marmalade: Arrival of new crop
marmalade oranges at lower prices
has made it possible for local marmalade manufacturers to announce low-
er prices. The popular price on
four pound tins is now eight dollars
per dozen.
Olive Oil: Cure olive oil of the first
pressing was subject to a very material reduction about the middle of
the mouth, gallon tins now Belling
for four dollars per gallon. Smaller
sizes being priced proportionately
higher,
Pork and Beans: The Dominion
Canners, packers of Quaker Brand
pork and beans have reduced the
popular 'J1' tl». tins to lj*2.35 per do/..
so that it can be retailed at a popular price. Quaker pork and beans is
a quality article grown and packed
in 1', i thai deserves the support of
the retail trade.
Advertising Clubs of World Rap
Some Collection Systems.
h i> pleasing to note that the Associated Advertising clubs of tin1
Woild are warning better business
bureaus to advise their merehanl
members against purchasing collection letter systems from itinerant
agents. Tt is stated that a number
of Muse agents realize from $10 000
to sViO.ooo annually by the sale of
these systems, which are purchased
by them at a price of from $1 to $d
and sold to the merchant at any price
from $10 to $100 per system. ]<x
THE BRITISH COLUMBIA RETAILBH
Js
nn
I
Protect yourself
against variation in
quality. Stick to the
products whose quality is uniformly high
grade, with never a
bad lot to injure
your store's
reputation,
and lose your
customers.
m\
E. W. GILLETT COMPANY LIMITED
TORONTO. CANADA
WINNIPEG
MONTREAL
90 per cent of
STEVENSON'S
QUALITY BREAD
IS sold BY
RBTAJJL GROCERS
hi:  wi>k GROCER  WILL
fXDERSTA.VD WHAT THAT
FA! T   Mi \\<   TO   HIM
Phone  Fairmont  227
VANCOUVER,   BC
GROCERY PRICES CURRENT
The following are prices quoted lor principal line* of leading v.hole»j'
lubject  to  market  fluctuation*
ll  fir.mi.
<*'cea t}uot*-f  ar,  nt<»t»ar.lr
RAMSAY BROS. & CO., LTD.
Family sodas, packages, per down
ream  .sodas,  2s,  tins., V ,,   '"'
10c Cream Sodas, package* doi ' "
Pc Cream  Sodas,  package*, doi 	
ported Sweet  Btocflti Sk^
"U^dof*^
i i i
.46
1 ii,
.01
1 00
.90
E.  W.  GILLETT  CO.,   LTD.
Royal Yeast—
per rn •>*.
3 doz.  pkga,  in  case     2.10
Perfumed Lye—
per cane
4 doz. in case * V 10
6 cases    7.00
10 cases or more     6.95
Magic Baking Powder—
per case
4 oz.. 4doz $ 6 66
6 oz., 4 doz    7.60
8 oz., 4 doz    9.oo
12 oz., 4 doz    12J?
12  oz.,   2   doz    630
1 lb., 4 doz  16.46
1 lb.. 2 doz    7.96
2% ib., 1 doz  g m
5 lb, % doz    8 78
fipflnl discount of S  per cent   allowed on
Five   Cases   or   ..,,..-.   -*   *■ ,g
Five   Cases   or   »,"„•       /"?     n,,ow"*'"  "
Powder. more   of   Maglo   Bakli
Caustic Sod* (Oranuiatt**)
ti lb  woo Ian nails
H   lb   woo ten i
•"'"  H'   wo ■•'..••   .' ,.,
6 if.  canister* i:
;n lb canister I:  | |*m
' J Iba Iron da imi
'"0 Iba., barrels
Cream   Tartar—
8 J  !':,*'"r Pjlt*!  (4 doi  in
I  ID   p.np-r pkga   i{ dot   In
i ■.
■it.-1
p«- lb
I
lit,
**.
•i\
is
•I •*.
P"r 4o*|
12 OS
3«"l
P*M   <•*•
( «oi   -4 tb   pap,,. ,,k      , ,,
•*■  I*P« Pkga., »stcrt«3 ' ' -.- ea
5olhuw,w:::;!;;;','^:;-,-'-'n(<l.-, ft?
2f. lb  w ioden Delia
100 lb, lined kegs
Magic Soda—Case No. 1 —
i caae (-80 1 n> package* I
fi caaea <.r more
Bl-Carbonate   of   Soda —
112 lb kegs, par k>-K
400 lb. barrels, par barrel
KELLY,   DOUGLA8  A   CO.,   LTD
Nabob   Products
Alum,   V's,  doa	
Rorax, (41  doz   ..  .
Tartaric Acid,   ";«, doi
Baking Powder, i« 12 or,, dos
Ha kin* Powr1-«.    '«  «■
M H
*'*.
; i,
7 0!
:; in
7»
'6
S76
Baking Powder, 41 '*" M.« doi    .   .      »u
Deal With Our Advertisers:    They Make This Official Publication
Baking r.-.» «e-   u  ;.t»   ,«„,
Raking r-ow |*f, (  Jt   ,v>1
t *f f Tarts      '»i        i
Bat    r       '-1   I      »     J'"
':  I       t.     I • I     | I '
(  !, -      g   |
■   :
.    .  .'  I g     t|o|
Chill     I'^t'lrr,    MIS I)      <'■  «
lire's- ■-       I Ol     '      -      v ■•»
i loves went!    doi
fIIngat   i•   ill    ' j
Mai a, •-• all  doi
S  *•• eg   mi ill **"»
i .->; ri I a   "'• all Una, doa
fttara   I *<~f*i<-r   Una   doi
While I •; i»«T   una  doi
Pant  r   **M l- i,   I  lint   ddi
I'i ktlng I ;   •■   doi. No   5
I'.eiltry  I>r^»«irar.  ParaJay,   Ran   Bof'
ortry  Thywa, TtwnaHo, Una   doi
Kit ra eta (all flevourai, J "»    •'"**
Kainr*ta uu flaToura), < fv»   doi
Ra tracts 'nil mvou^a),  I etc.  *kw
Rpaom Hni'B.  Ua, rio«
Krn'i   Color*,   I  oi     do*
Irina-i (Chocolaia   !!"*«.  rirw, l^otnon,
vspnia,   Wnlla,   Attnond   DfiinfaJ
doi
I. I! -'    l'.rw.l.-! ,    iImJ
Mustard, '4*. doi
Muatard, "41, doi
MiifitnrO    If,   doi
» «|
II M
y
i *♦
< ■
• -
i tl
■   I
i :•.
i ■
I to
:
4 *>
t r>"
»0
-
! 4"
4 :»
' ■
PoM'ble  at  $2.
00
•   Year.
'' ■' '■ ■   '/■'■•■ -■■ ...I THE BRITISH COLUMBIA RETAILER
569
Castor Oil.  2 o« , dOS.	
2 26
C'ttsiur Oil.  4 ot , dot
1 uO
Suit   t'-Mre.   V«».  do*   	
.    1 60
Sulphur,   s»».   dos-    ■•    	
.76
Ten.  tirecn  Label,   Is,   lb
41
Tea, Oraan Label) '•■:*. par lb. .
1 1
la, ti. pn< kagei
4-;
I. lb   package!
45
Ten, .!.' Luxe, Afternoon, 5 lb
.(Ut
'i.i. de l.' ><■   \n>inoon, '„■   p.
i it'
,81
Lonioonde i on flat. <>•«
2 4U
Vlnae*ajr,  dos
: ;t
THE   W.   H.   MALKIN   CO.,   LTD.
"Mu'kln'a   Bast''   itoducU -
Baking Powder, tl-l] os., pei tea     t
12- 2 -s«.   i><-r   dOS     . .
11-i.ii.   per   dOS 	
< '..fr..,  li-ii   pei  lb
i rnai i  ol   rai'-\t.  Una,  per dos
i     ' .i '   |*on '!<■:,   '.«  <>r   (.!.-<   ; ei   •'•">
i\-itract* (nl) fla-fore)  11*1 os.,  <i<>*.
u-4 os. pec doa
ti ..*    pat doi
;*> ■ r. pai ■'."*
26 M .  j>rr <J>-i
S  gntluh,  eai h
Qnuon, each
Oiycerlne.  i--. »i   bottlea, par dos
laV 4 <<i  bottlea, p.: dun
ll«*4ta**< 2i \i' ft   ) ". i. i' ■■  .I"*
:i [j os   j-*!"-   pat '!-■«
T4  '."   W. «.   j.■;   it .-
•;; :   Una   pat  dm
jrih   i an ■'.< ri   I os.,  sll ftavai -. 6> I
S doi   free k*   as I la
I«atnonad« Poardnr, I .<* Una  ,•; d r
Uoatard, ll-ta, t.n*. pat dos
; j |i   Una per <i<-*
(4* 1-8,   linn,  ix-r  dOS
'.:*»«, tin-A, par u»
Hpirn   and   ^ra*onin8"*:
' «•'■■• v Haii   la pat bottlea, i\.-t
Ci r->   Powdai   taper ue.ti^*   ,{<,>-
Att*rp ■ i   *,«■! doi   Una
Cinnamon Dinger, l!,.=>>-k l-apper,
Poultry Dtaaatng Sage, ground
."i.ijf. robbed, s*-.-. >. rhyme, Turner      ; <■■  d *   * r<«
.    •. ,-•   Mace, par dos. I
Marjoram    Mini    Nutmeg.   Pnraley,
■ aatry  mixed, r<-*,i"-r. wblta, I • -,
po- i *•>-,eai <•   m< >■"*   ■ • -
Paprika   Chill  Powder,  Curry  Pow«
MM   r-or doi Una
>\     le Cii n In cartoi   •, • ■
\\ hole   N '•■ . |   ii   cartons   pai   tei
T't    I*****->la.  par  Ib     .   .
•*■<*>■">».    prr   lb
N>ti -*rv.j I1*•«•;*. snorted   peg Ib
IS«||    per  lb
Vinegar, 54--v.it . p**'-  ' '
P.   OURNS  A   CO.   LTD.
IhamroCk   Product*
3 "0
I li
Ll li
ta
I 10
I | '
I M
4 15
I M
'..' M
24 Oil
a Si'
10 bO
1 7i
J 25
I 10
11 *»>
'. 10
. to
1 61
4 *<*■
I 00
M
io
l
Hama, per 11
,11
Hams   honed ai         led   i< r lb
U
J  .     n   •'       ,-. ■   Ih
41
[tomintoo llama l ■' *"  10-11 per n*-
51
Domlnlun ) i   n  I    0  per ""•
19
I > .-i    •             e ,      •              • «     j,, ■    p,
32
Dominion BhouloVr*  boned snd rolled
:■"
Cookeil  Hams,   Hliamro-k,   per  lb 45
Ayrshire, relied shoulders, per Ih i!2
Lard, No. r,. 12 to cane     9.8S
I.a ni. No, ?., M to case     1.90
Lard,   i ai Ions,   ir.   iba  18%
Lord, Mo   l i rtrtona, 30 Iba. ..    .ih'2
Compound, Carnation, No   *>. 12 e'«    s &;>
Compound, CarnaUon, No. 3, tl c's    8 70
Dripping, beef, 4-lb tui.-ks 12
Mincemeat,  kit.i.  tltb,  net,  p.-r  tb,      i7'3
Meat   Ix.sif.   p.-r  H .      .M
Pork plea, per tier. 4.'.
Pork, ruael lege with dreaalng Ib .45
I'.-k'-d Han; with dreaalns   par lb W
Cooking Oil, .'> gal Una, 10-Ibi p<-   lb 114
Creamery Butter, Shamrock, carton 45
do           without   carton **
Clieeca, Canad'an, large, per tb HSk
Chaasa,   Canadian,   twin,   it' .24
Bmoked Rah klppera, tOa, per lb . :,!-;
Bmoked  Bah,  kippered saunon,   lOi
and Ids, par n> .'."'>
Smoked cod, 30s. p*-r tb II
Hand Cheoaa, E lb Un, eai h
J elite I tongue, per tin '.' '-">
-.-!."•(..•   r..-'.  par 0)       ..              .    JO
Selected chicken, per Ih  10
THE   ROYAL  CROWN   SOAPS,   LTD.
Vancouver    Price    List—F. OQ.    Vancouver,
or New Westminster.
Terms Nett 30 Days.
.,; 1 r..',.n Soap, "h, box of 110, tea.!
Itoyal Crown Soap, ta, box of 100
Qotden Wmt mi l»>x of tSQa
White w onder, bos of :■-
'.. nen    inw ■■■ :■• dl   bos of 100
lto>*al Crown  S'apl ha   l>is <>f ",>-o
K 01 '■ ke 1 urappid 1, \->x <>t X
Klondyke   'unwrapped),  l*»x of '.'">
Primroae (wrapped), box «>f 25       	
Extra Hard (unarrapped >, 1m>k of 3o ....
Rngliah Blue Mottled. 1k>x of M
Royal Crown Powder, 3-lb. box of 24
Royal Crown Powder 1 tb, t«ix of 10
Ooiden  Weal   r>.\vi!.-r.   3-lb.   box  of  24
Royal Crown Cleanser, box r>f 4S .
Royal Crown Lya, box <>f 48 	
Royal Crown Powdered Ammonia, Ub.,
I>.x of 2* 	
Liquid Ammonia, 2 >!"X qta., Nix of 24
Liquid Blue, Idoa  qts . be>x of 24
HApax" "*-*>p Flakea, bulk, 2'-'b boxes
CVttwn <*aUi:."\l. M »*>!(. box <>f 144	
Kier-> Qlycorine, I-"* of 144	
s. al 1 :..*i'i C^aatlk    '- 1 of I
Boa) Brand C al  ■ . bos of *.*•"•
.--:. ■! j' ..mi 1 aatite, box <»f to ...
1 il x.. CaatMi   .- kea, boa .>f 2>*»i
Mechanic's rino Tar.  box of 100	
Mechanic's Pine Tar. tvo* of 50	
Write for T-.e'.-t an.l H.-tel Soaps. S[
p-i,-^^ ,.n {• '.- 2.r> ami \~*i lH>xen
Wbite Paran Soap, ia, box of 110
(tolden Rule Soap, to, box of 144
Perfect (unwrapped), box of 100
w hits Swan Napth 1 box of 100
Climax or Montreal (wrapped), box of
Red Crown box of 25
Golden '"""ar, box of 10
Blue Mottled box of 2'*1 	
Blue M<
• \ of 10
G 40
i 'ai
4 10
6.75
:*. M
1 7"
f. 25
6 10
4 50
2 50
6 15
7.00
',   M.I
7 00
2 50
5 90
3 75
4 50
4 5'1
4 75
4 1*0
fi 00
1 1"
:, r.
5.16
4 50
5 50
2 80
•'Oial
:. i'*-
5 40
S s."
1 70
6.15
4 50
2 f><\
5 15
6 50
\\ bite   Swan  Washing  Powder,  3  lb.,
box of 24     7.00
Peniiray's Lye, box of 48     5.*0
Pendray's 1'owdored  Ammonia,  box of
'H     4.00
Special prices on  5, 10,  25 and  100 boxes
Pendray's   Water   Glass,   Egg   Preserver
( asea,  24x2.lt> tins,  par case     o.OO
One-gallon tins, per tin  _...   1.40
Pour-gallon  tins,  per tin     5.25
Sundries
Itoyal Crown Washing Powder In barrels,  per  lb „ 07*4
itoyal Crown Cleanser In barrels, lb.    .05
Torranoo Claanaer In barrels  07
No,  1 English Bofi S"ap in barrels, lb      11
No.  1  BngUah S..ft Soap in pails, lb 13Va
No. 2 Common Soft Soap in bairels  08
Witch Haze! Liquid Soap In bbls., gal.    200
Witch Haael Liquid S «p in 4-gal. tins,
per gal.      2.50
R. M. A. OFFICERS ELECTED AT
LYTTON
A newly organized branch of tho
Retail Merchants' Association at
Lyti.'M lias come into being, ami the
following officers have been elected:
\V. F. Ford, North Bend, president;
J. 11. Anthony, Lytton, first vice-
president; 11. Reynolds. Spuzztim,
second vice-president; E. B. Richardson, secretary and B. Rebagliati,
treasurer, The branch embraces the
towns of Lytton, North Bend, Spuz-
yiim,   Yale,   Keefers   and   Spenee's
Bridge.
The recent reduction in freight
rates announced by the Hoard ot
Railway Commissioners will mean for
B. C. a saving of 28*^ eents per hundred pounds in such goods as groceries and hardware shipped between
here and Calgary, or $140 per ear
load lot of 40,060 pounds.
Phosphate
Baking  Powder
-ABSOLUTELY PURE.
-THE EQUAL OF ANY.
-NONE BETTER.
The W. II. Malkin Co., Limited
VANCOUVER    NANAIMO    VICTORIA il
570
THE BRITISH COLUMBIA  RETAILER
News of the Trade
loria  was  tin   seen
cat he rin c reci \\'l\  >\ I
im's   An--" *iaiion *>*. as
The   firm   of  Cassidy's   Limited.    ''-'''
glass and chinaware iiiercluints lias    ,s,u
recently purchased   a   large   ware    j  -\
house building, 7"> feel by 150 feet,    been
at the corner of Hamilton and I lavii
streets, Vancouver.   It is state,) iha!
in the future this will be a w bole
sale business ouly.
•I ii. A   II   Porti  nave
•
tin. I
i:   \
Roberl McDonald, jeweler, has
purchased the premises in the 500
block Granville street, occupied by
Arnold and Quigley, for the sum of
$80,000. The new store will be open
ed early iu February.
Harry fisher, a former member of
the 47th Battalion, has opened a new
drug store in the Winsor Hotel Block
New Westminster, operating under
the name l-'isln r I )iai'_r (lompany.
The   well-known   firm   of   Gold
bloom s   Limited,   i xclusive   holies'
ready-to-wear dealers, lias sold the
lease of their Granville street store
and are disposing oi stock ami fix
tures by public sale.
The  Hudson's May store al   Vie-
fai    am   so   ii      Ut<
I ad been concltttli il
( "11! Ill I        111!   ':  ■    !•.:   ill
ou- was   i\o\"'• tl   *
!iru8
Messrs   K<   ■-   !'
pan\   !.' :       isetl tl
»    bell it<    \
and
:..     inns*.
W II   • ivoi
onij hand H
sale    pll'JtSl
$10, I: <   i;.
i 11B.
RAMSAY'S BISCUITS
PACKED  IN  BULK—Al S
O
BEST
BY
TEST
SS**}
f*HHH .
HHH*>
10  cent
And
15 cent
Packages
SOLD BY  AL!.   LEADING  GROCERS
RAMSAY   BROS. &  CO., LTD
VANCOUVER, B.C
ill   ;
("ii mi t" sup ran
Kelly (iinfi'iliiin lo.. Ild.
tkl . ..-■'►- **"**", Q
IMS2**-*** j- p :■■  n
The increasing popularity of NABOB V,,cm„„ ,   •   ,
Evincing proof cf lt;; ,"'" »*« <">»« „
And
superiority.
m ^ ^^ - **W on NABOB -. SalUfy
*«ch, Fragrant, DeUoiou^-And Alway, ft* 1**22,
THE BRITISH COLUMBIA l.KTAlLKU
.)!
I   Ilav on & ''o., furniture dealer**
i.     i.
&Ioe and Sanderson, grocers, have Carmen and  Unit-ton at Crescent,
pi Armstrong, are reported to have    succeeded R. M. Ruffell at 604 12th B.C.
I   Dawson retires               Avenue !•'... Vancouver. Spencer and Short have succeeded
<i. Goddard, 2307 Patterson Ave, A. C. Webster at Agassis,
is operating 'tie   grocery  business J, J{. McPherson has been succeed-
cont lnuing as Mallon  Drug    formerly   known   as  Goddard   and ed by J. H. Harvey at Enderby, B. C,
\N instaiiley, trrocer,
\\ M. MeBeath has sue leeded T.
The Mallor)   Drug  Co   Ltd..   of
Kamloops, in being wound up voluu-
i o    noi inc.
I'i e i aidware business ni tlie John
s.mips.ni estate is reported to have    Korbta, Fori Langley, B. I
been t(»fl to A J, Sainnson
formerlv of 206 llib-
Don t Get Excited
"!'j ii|s  Wilhanis.  grocer of  Ks     licu-Boue   Building,   Victoria,   has       Truthfully speaking, there is more
moved to 2504 BIan hard St.
G,  !•'.  Rogers, 2705  Main Str
•|   IIP  lilt,   tl tl H   snjil   j||>   lUlSlUCHK,
\
ii.*/ «.t creditors held and extension    Vancouver, is now running the gi
b\ allied
*i i     \
I 11 s H.     \     11
I Varnish and ' 'olor ' -o.
tael required in making a collection
and retaining the customer's good
will, than is required in making a
sab*, for in the salesmanship the price
Wi i. I o ike. formerly of the Lad-    ail,i '!<*•>!">" u|> the goods largely de-
•,. r  Hotel,  L-adner, is operating a    termine   the   success   of the effort,
ery business Fonnerly operated by
Vnneotner Box ( o, i*    Allen.
eel,
OC-
R.
! Ul      -   "i
11   kj11ess in 1 '•   i
hi,   pbell   bill
treporl   I tn
i.   i
M
as ceased to earn      roeery busines at Cloverdale, B.C.    when,is a request for money comes
Uec.   I"    [jipsey   is   successor   to    closer to the personal feelings and
A.biBelle, al 2598  Eaton, St., Van-    if made a shade too strong, will give
offence   and too weak, will fail of
MeA-sk'tll Bros, have succeeded 11. :.    ,   .. m«  .. t .     ,,    vn  ,*
.,    , ,  , its purpose.    Lheretore, to collect,
hiwl. s at Mi. Lehman. ,     , ,
,   .  . .        .      , ,. om   should  not  fire away without
M. lukman, t<>rinerlv ot Harrison      .     , , ,      .   '        ...
i,  ,    a   ..;.  ,      ;.,,'.-    i     ,,i    ...     a'in   '"it   rather  take  time  to think
11■■*   bpritnrs,   is   now    located   at       .
oi tin best way oi securing payment.
The collector must not lose his teni-
'. i uiiieii. uroeer, has succeeded *,• .i     i i ,     i       . •   *
per.   It the debtor lose his temper
then the collector through his own
, Vti iiDon located      Grunt and Haley is the new style of    seltt control,  demonstrates bis mas-
l',l mmlnwm   \v< ''*'  business formerly run by J. P.    tership.    Collecting  Bhould  always
ii |   I, |ja(  2109  Granville    C»ra»t al  »' *"• be treated as a purely business mat-
•v ., , ■■., rs  •., i;   Bletnnion,       McHridc and Langton are operat-    ter, never as a cause for personal
, j- njflhi business formerly operated by    friction.
K.W.I
Bi * i •
:■     B    i
'  |   i ■. n I i u m b e i
ha\ • suffered fire
- sti   eeded Mrs.
-in'. I[raiivil!*- Si
"•• ■.'« i. fonnerlj
• '   .t*. d al I Hit-
A
i*-M/ ,   I ,.
.,,.,(        ,      r -ri-    * hatles Bros,, al Cloverdale, B. I
I.    II.   Millett,   l inner! **   ««t   J.>1
'/\ Wholesome Delicious Spread for Bread"
Eat Nucoa Yourself and
You Can Sell It Better
Do not confuse Nucoa with other spread? for bread.
It is made wholly from pure, sweet, m*t oils and pasteurized milk. It is tree
from animal fate. To use Nucoa in your household, is to convince yourself of
its deliciousncss. , [ m %\
While Nucoa is- moderate in price, the steady demand for it, from rich and
poor alike, is based on Nucoa's quality,
Every grocer should add this profitable staple to his line.
THE NUCOA COMPANY
Nucoa Building 4th Ave. at 23rd St.
NEW  YORK      ■:-      N. Y. 572
THE BRITISH COLUMBIA RETAJ1EB
ilaitti
TO SECURE AND KEEP
BUSINESS
those of dealers m
"How can I create a confidence
different  from !
lar-jer places thai  he miwt ««
tbem from b differei I u ■•■■   j .*" •'
the g< m ral principh - ol w
must hi more thoi • igl j >-"r'
..I
Jijlllll!'*        RIS        d.»<»!
,!,.. <» ?■ »| e inert to i
sufficiently deep to keep my ueign-    m the ethics
jug   bcca11s    In*" **"
lis
man.   lie lias in  i
of location, gi i '*! al or ••.
ndvestisins f,v ,;i!> •■"■• ' '
ontnieii e nn
I *■<    I'i"*    ( <
bors from going away to the uearoj
city tn buy their suits.'"    It can I"'
done.   Vital undertakings like tins
have to be developed and cultivated;    transaction re
it is a matter of education through    tion
practice as well as precept, ;is w
Why did you sell that suit to Mr.    " ic<
Jones yesterday,   Vou answer, "Oh,       Ti
lie is a friend of mine."    Why did
vou not sell Mr. Smith the suit lie
*
was carrying under his arm when he
alighted from the train jus! now,
"Oh, he is a 'shopper,1 'a hard nut,1
'a simp,' " or any of a dozen othet
names some dealers call the fusion
er whom they fail to sell, wben, in
fact, the epithet could be taken home
very truthfully and applied to them-
selves.
Jones is you!' friend  because
knows ymi will treat him squarely,
and  he  further  knows you  nndei
stand your husiness. are a good im!'*
, in*- '•• it  p| toi *i  lo Ihofe
n the  ■" -••    It' he faili
■  -.     •  | "',-   to ;!'.   H I      I
I , I   i • ■    •.   itieeeafti
HI    ' . •      ■ '-•:..• s  ;i' i    feWei
•. .1 s'.i! aoiuly, th- •>
..•   r and I     I * to I : I
r ■<■•.'•!•:,.  tit I
r -* ben tl ■> ha v.  i
| | If*       M |    ,    ■ ;  ,   .
'      |
,* .'• r   t* toe It *   (
..  | »t in I ■ ■ .*• r  ■ il   i
• .    fntini]
.VxV/=*-*
merchandise, and will
of values of
not overcharge or deceive him. V m
will sell Smith just as soon as j ou
educate and convince him that j on
know your husiness thoroughly and
that as your partner in your store
you will give him the full benefit of
all that you know.
This can best be dune and mo
certainly by being a good neighboi
giving him the service be expee's
v hen lie gives you his money.   As
a matter of course, conviction is not
io ho secured by palaver or talking •
' must show him.
•e problem of the clothier doing
siness in a centre of one to thn e
thousand inhabitants are sn radically
■    *
"   ^i
Wl t w• v.
■ rl  \\   \ ■■■■   .' >'
ImM'iM    '
■\\.
ELECTRIC   ATMOSPHERE    if*
i
■.
» »f* In
•«  *
Laurel Brand
mm^m^
vim
Trade mirk
Factory: 4190 Quadra Street.
Victoria, 3. C.        P. o. Box 092    All White Labor
~U'$ the Heavy Syrup they Ufa
Heavy Syrup la  the  btooi      m
sampled there I*- Ll   ,L ' !,1"v  '""
£■**■; Sa wis
PrfwryaUvea   Give then, a J\l       ' '.   "'
your Btore  Thev'ii .,-,,■        . ""Won m
«M« i-?n SjSJffh """"'"-■"'i"
All Locnl Product!
Canned Fruits
and Vegetables
Jams, Jellies,
Marmalades
LAUREL CANNfRS LTD.
wm tn i am * 1922.
THE BRITISH COLUMBIA RETAILER
01.)
ever present, and is (inly to be over-
etime by the clothier being able tn
impress hi-, neighbors with lhe fact
that   he    has   qualities   ami   styles
equally attractive, at juieis as low
■:' nol lower, 'hen where ihe overhead expenacs ol doing business are
so enormous,
Tn   di-   a   profitable   business   he
must *i,'H a larger percentage "f
people who are tributary tn his
store; to do this he must nol alone
be a good merchandise buyer, but a
o 1 neighbor as well; as this is the
point ol least resistance at which
f.. attack his problem, it demands
much study and thought in the execution.
VANCOUVER   FIRM   HANDLES
UNIVERSAL LINES
him.   The method ia said to he quite tho clothing, by the salesman, and
successful. by giving this double service, assure
A selling idea pertaining tn the the customer that he is being well-
fitting nf clothing, which could be fitted*
emphasised in th.' store advertising, 	
is suggested by a clothing manufac- Pointing directly to some partic-
lurer.   He believes it would make a ,,],),- feature of superiority will as-
ttrong a;-peal tn every customer if sure the customer's knowledge of its
tore had a man who would be existence.
!':.     st,
h ss , t interest to n tail trade '*>
not< lhal ftirk** Ci tivt ford a. * '■*.. 1 l(|l
Dominion Building Vancouver, are
Hi • ish *'olumbia n pi estmiativca for
Un folio a ins Hm b
( r I***! A   Black**"" '11 Limited, l.i.n
don,   Bntfli iid i   Btiz&b* th   Lazenby
and Bon I,iniit< I  London, Rutland;
.1   icj   K. ill4 *.   [>ui di e,   s -otlaml
Th- Uattl   < reek Toasted Corn Fl il ■
i o   l.i.l    1. union,  ' *nt.,   ' tnanufae-
luri s   of Ki Hogg '-   Toasted   I orn
f    '  • s    .
M.sses links Crawford ■.'v Co
p canned salmon and minced
clan - ,;"■:■ r the " Birks I 'rav ford*1
iiid  ' in  tdil tion to handling " Sorsp
('ri',' n ' sar
ii..
•tion ^ »tb
The s i • .. • \\ ■. ion I "o of London,
Ontario who an Canadian agents
f. ■■ •* ,• a5,.%, mi ntioi ; British liues
Both 0 A B rks and I leo K, I !ra~w
f'I--! ,re live wires and the} anticK
p*»t** excellent holiness. If Billing
a1 •! I v nnd e\ ■( ptional personality
Indicate nrovrca*) tliere well known
lines will receive g wi II merited at
ten I ion,
A FEW TIPS
Believing  thai   these   are   times
when a salesman should bfi Ollto lus
jnh every minute of the hoiiT and
every hour of the day, if he is goini*
to malic good ami gel somewhere in
the Ion" run a prominent salesman
is personally stlmul'-tino business for
liis firm in the folowiug manner.
During off timed ho telephones or
writes  to men who have peevioualv
bought clothes from him     He mak *-'
it a point to know their likes ami dis
HkeS, a'ul when lie thinks the time 19
ripe   rwlvises  his  customers  that  he
has something he thinks will suit
called upon in inspect the tit just
after a customer has been clothed.
This could be featured as a boH
ol su| erior service, the idea of having one man supervise the flitting of
ii
ll"
CREAM  CHEESE
Spreads Like Butter
Profit   tn the  Dealer.
Satisfaction to the Consum
er
Urquhart & Co. Ltd.
Distributors.
98 Powell Steet, Vancouverr
Phone Sej mour 4200
J. A. Tepoorten
LIMITED
WHOLESALE
DRUGS
PATENT MEDICINES
DRUGGISTS' SUNDRIES
PHARMACEUTICAL
PREPARATIONS
308 Water St., Vancouver, B.C.
Try to show first about the grade
nf goods the customer will want to
buy. It is so mu*h easier for the
customer to say, "Show me something
belter," than to admit that he cannot afford to or does not wish to
pay the price asked.
Never ask ""What price do you
want to pay." Possibly the customer doesn'l know. The statement that,
he wants to pay a certain amount
will make it difficult to sell something more expensive.
CrownBroom
Works Ltd.
Manufacturers of the
Duchess, King, Janitor Special,
Peerless, Princess, Province,
Lades' Carpet, Perfection, Favorite, Ceiling Broom, Warehouse Brooms, Whiskt of All
Kinds, Glass Washboards
332 FRONT STREET EAST
Phone Fairmont 1148
VANCOUVER,  B.C.
FLEISCHMAN'S
YEAST IS A FOOD
NOT A MEDICINE
•\ml  it   builds Up the health of
your customers as medicine can
never do.
Hut  tho   yeast   must   be   fresh
Vast    Fletsehnutnil's.
Mosl so-called yeast preparations
eo! tain enly a small amount of
yeast, ami o large proportion of
drugs,
Vour cusotnen naturally look to
you to put them straight tn thin
matter.    Don't let them ho mis-
1m!
lhe fleischmann Company
Fliishmann 's Yeast
FUishmunn 's Seivict 574
THE BRITISH COLUMBIA RETAILER
Jamu
ii
Helping You Increase
Your Furniture Sales
Helping you we help ourselves, That's
why we are prepared to spend. Bad are
spending OUR own MONEY to *.c ip In la
creasing YOUR sales.
We have jusi got oul at considerable i i
pense a profusely illustrated booklet,
"HINTS THAT HBLP TO MAKE A HAPPY
HOME." Copies of this we are prepared to
send ;o Yon; prospects along with a personal letter telling them thai the Restmore
Furniture illustrated may be bad al YOl R
store.   This is good advertising for YOU;
it  will   bring direct   busini
Jllst    send
names  and   addresses  of  borne owners   in
your district—you can get them from your
voters' list and phone directory. Don't de
lay—the booklets are limited in Dumber
Restmore Manufacturing Co.
LIMITED
VANCOUVER, B.C.
COIL    SPRINGS
WOVEN   WIRE
STEEL  BEDS
And a Complete Line of
FURNITURE
[Though You May Not B<
Interested in School
Affairs
m i av
oi Innovatb ti in
from the standpoint of a Board nietnb
have a very great interesi as a pari,1
The  Moulthrop Desk  is ;
equipment.   It is, so tar as we knew, the only oni
made which is movable and adjusts to the led. !i: o
the individual pupil who us< s ii.
We have a descriptive cin ular
which   gives  details  an I   illustrations of the Moulthrop I)' sk
We would he glad to Bend you
a copy,   Ask lor it.
Smith, Davidson & Wright, Ltd.
MANUFACTURERS OF SCHOOL SUPPUES
VANCOUVER VICT0RJA
Geo. A. Campbell & Co.
Tower Building 500 Bcttty 8tr*w*t
VANCOUVER, BC
MAM i\\< TI KKI'N
MEN'S
CLOTHING
\   ii >odi Mtd«   •■ * * ■ V tmim *
8pecialut,i m
GUARANTEED  INDI008   AND
SOLID WORSTEDS
MADE IN  B  C
Patronize Home Io-dmtry
BUY
COLUMBIA BRAND
Writing Tablets
and
School Supplies
Made in B.C
Wrapping Papcri Twjne   m   ^
Paper B^S( To,lct paper   p,
Sundries and Stationery
Columbia Paper Co., Ltd.
VANCOUVER „„,, VICTORIA, B C
rence
cnic
■w mam 1022.
THE BRITISH COLUMBIA RETAILER
Oi.)
DRYGOODS and FOOTWEAR
FOOTWEAR
WHY NOT BUY NOW?
I'.uy ing is jua|  as t-vsi iitial  to 'li
sit.,. ss of your I'tisitM'ss an nclling.
N'i *ii"*i* t i\ lint >*.  i    if life you tr*j
\el   you   must   let»   ..nd s ■", \ oui
metrhandisi ,   your   hi uns.   r»r   y >,ir
skill.
Alwa> •> ur hour the preae-hingi* ol
itcicntiftc salesmanship, mid at every
? um w ■• "oi- t bv Ht'i -" i<* liiili'u •! i'k
thr  Hash  of   great   -I.    'ii,'   m>-'   .
tl',.- inic sloro furnishings, all for ih<*
I mi pom  of ci i a' ing null s, iml w li it
aluitit tin- 1 ui\ ins* ' U tin- i»u\ lir* doilc
too   laV,   too   KparUlglV,   lotl    i'.'S.'I
ful!\. t)M> grouchiugly,   or   til    the
;«< ak of tin   market '
PI      kI   i'WtU*aI    boy ci s   bj*i    nol
'      •   -■      (V ! i  Bll    llil  I      t lie    lOW l>Sl    |'!'i'*l's
||   lIlUM*   who   can   M-le. t   Hid   gOOUN
with   tin-   highest   quality, and tin-
quickest    inriMiit*   power    The ah
seliee   ut   ttUHIlt*t    I11CHI1H   H   loSS   ol   rC
J'e.t'       sales J' I i .jll< 11      »',•;>,•,, ■    |il| Se >
multiply profit!*
11.< * - ai ■■ bIjoi * p< iods title '"
certain conditions, when good** ol
tin  nil hi it hi M uualit \ pan be pur
eliaseii   at    * he   \ er\    l()W CSt    ebb      Oi
pi ii'i s     Thi-n   is  u hen  the   (•lover
!.ii\ e|    <j.-\ s   in   his  hea\ \   Work,     111
tills his stu iv room "i stoie house
pending I hi eon ing ol brisk I ime -.
In* t i*ftirnishes, ti' makes improvi
men's; he prepares nates campaigns,
he 11 *a>|s his | rade pa pom w ith au
anal)' teal seniiin\ perhaps nol uaual
in inilin.it\ itines,
Right now mei I aulb ik\o b\\y
nian*« !mes til merchandise antl
equipment iii the low ebb price I s
a golden opporl uuit*t. Mau\ prediel
no such valm h for the future. Tins
low ebb period oi value** is the Rcien
title hu.\ er s harv es! lime
Those w li" hesitated in S 'ptember,
October, November anil December
allowed then- fear to override their
judgment Man**, will wait longer
before buvinut antl pa,\ more than
todaj s niiii ket, The t urn of the
\car will see the turn of prices t*> a
higher i atlu r than a low er basis for
manv liuei of inerchanilise aud supplies,   Mark the prediction I
RETAIL TRADE ADVISED TO
PREPARE FOR REASONABLE
DEMAND
Pamphlet Issued by Shoe Manufacture is' Association Outlines Shoe
Situation in Canada.
sh ie manufacturers do not want
to see buying by wholesale and retail merchants in excess ol requirements. Over-buying usually is followed bj reaction, glutted markets.
and prices out •>! proper relation to
cost of production; il is harmful to
ihe i nt!!- tiade, Merchants will be
well advised not to over-stuck, bul
failure to anticipate and prepare for
the reasonable requirements of their
customers will have almost as serious
. nn&equi iieev. Those who are dispose,j -o continue in dependence upon ''rush" orders are invited to consider ibe follow ing facts ■
1. The production <>f hoots aud
si i es in * 'anada in 1920 was aboul
i'.'iimihimi pairs short of normal pro-
< it t ion, and Ihe requirements of the
i iinudiau trade, Factory output
since January 1. 1921, also has been
substantially less than the usual de-
aiul,
2 This d< Heieney has been made
up in pai t by drawing upon the surplus stocks which were in the hauds
of manufacturers, wholesalers, and
11 tnili rs \\hen ibe "slump ' in buying i eeurred ovei ;t > car ago,
!    Stocks in possession of inanu
fai i ui ers and I be t rade are now low .
i',.- fact is indicated by the numer-
on*"'' rush ' orders.
I. There w a> general di la\ in
placing orders last spring which,
coupled with manufacturing diffi-
I'ulties. kept many oi the factories
occupied until Jul) in cutting goods
for immediate delivery, instead of
being able to commence cutting on
fall goods about the middle of May,
as is the normal custom. Some of
•lies,, factories are behind considerably iu deliveries, and inquiries now
being ri "eived indicate thai such sit
nation is going to cause iucouven
ieui e to dealers.
"> Manuf a 'hirers cannot supply
the demands, unless they are given
time tu do so, Manufacturing conditions are nol yet normal, and the
stvles and grades of footwear moat
in demand require much more labor
than ever before. Besides, there is
;i pronounced shortage of female
help. Some of the factories are now
working at capacity and yet will be
a considerable time in catching up
with deliveries. Some are attempt-
in*,' to work in *' rush orders from
regular customers, hut cannot continue- to do so, unless buying soon
returns to a more regular basis. The
problem for the manufacturers is exceedingly difficult, particularly in
the case of those grades of shoes
whieh should remain on the lasts
for a considerable time.
A hat will look better on the customer's head than in your hands.
Ask the man inquiring for a tailored
suit to try on the coat to see if the
size is right. Try and select for this
try-on something you think will satisfy.
W                               ■
i
ii
GeoG Barons
?
HAI
ART
DON
STA
IMP
NO-
I
500 I
R  pr-vs-nting;
I'LTON  HOSIERY  CO.,
Slmmtrkntt Lines.
CRAFT  CRAVAT  CO..
NecKwe.ir   «Silk)
UNION   WATERPROOF   (
R.ilncoats,  Caprs.
R  HAT   A  CAP CO..
Hats and  C aps.
ERIAL   GLOVE   CO..
nVo'ls  Cloves.
WAY  STRECH CO..
Suspenders.
IUTT0N SAL1
LIMITED
All  Kinds Buttons
Richards St. VANCOUVER
Phone:   Sey.  8583
:o.,
ES
,  B. 5(6
THE BRITISH COLUMBIA RETAILER
JI
i
W-^iW
CLOTHING
The Trend of Style
While the spring styles in men's
clothing will show no "freakiness,
ye\ the models for young men u il
reilecl in their general outlines a decided   sporting  cut   Sp'H  sleeves,
belted  hacks and  pleats over  the
shoulders will be seen, as will fancy
yokes and pockets and other style
wrinkles.   Vests will be cul to show
a generous expanse of silk shirt, Golt
coats an going to be popular even
though the wearer may never set foot
upon the links    There will also be
a tendency to make the new er sh les
some*"** hat more roomy than hitherto,
though this will not be carried to ex
trerae ItnLrt!i^.
Lighter colors and more fancy pat
terns in fabri is will be largely used.
As has already hen stated, the materials will be of a  better quality
both iu weave and workmanship and
lining materials.   Immediateh   following the war production was *■..
main fry. but now that a long si *p
forward has been made in iii,- re-ad
justraent  period manufacturers are
turning* their energies to producing
something  diffi rent and   cxelusn e
which  is made possible bv all the
lower quality materials being used
up and no mon  coming on to the
market.
THE RETAILER AND TRAVEL
ING SALESMEN
V,
itioii  peril
t*o|i|<    ihei
l he mai     l -
or ■ si ih, or i
tra\ i liny   s ilesmeil   w
linn.
I i
11; i';.' i
trave
live i
l\ A
,      |)|
|
Dm You:  Selling Power
I i )%t-
EXCESSIVE RENTS
pose a
am tin fo
ii f a ■*? ||:
T HI
turnove
With tltta .....
Dll   I
OPEN NEW SAMPLE ROOM
Geo-A. Slater, Limited makers of In      ■
v-e-i-s shoes, have opened an uptown    y«j'i
?aml'le room al 308 Lindsav Lib
inn     M i . l.i.IMS,| \       | ,|l      ,    . ^ i
m* Montreal.   This will be a irr al    ,-'■
■eDicnee to thi trade as the loe
•1<'°n"'1' '"' St*  Catherin.   and
pnvfTSt/e,ets- is handy for both
C«3 ""<! out oi town retailers
>"ti in
nig I in
Wha
uil'
Searson
MANUPACTURING CO.
i in.
VV hole* air Dry GoocU
Ml ',   ,   r     It Sl &M INC,**.
'■' '
SALMON   BRAND
CANVAS «.' o»» 1, I ir
' ( iXi.i
V ■••■•.,  . - > -
.'* *   I j-.; ,   %\ta»\
VANCOUVER.""*  C
fehandise Display and Decorative &ppm«t
Valances
Silk Plush
Artificial  Flowers
Deco-atlve Papers
poMing Ladders
Panels
Art Screens
Cash and Parcel
Carriers.
VV
■y
hy Clatworth*.
,,:i|v sole agents in !i
l1l"'.v <'*•>• the line of si
'■ * oitniini
r'' and display fl
& s"» l-tfl. ofToronto'o,
l**«~0    lilies    ;,,,.    H
throughout
'"li«l     !.;
IU!     ),
',"•
maintained at H
llllllillll
u display and decora! iv
prices.
Catalogue an i ful
ie factory,   friven  i
ml  of
s aixttii
IMJIIiri   ll: •
r equipment ,.,,
parti -ni;,)
111   the
1 ll   *<■•,„■
500 Mercantile Building
J. S. MAXWELL & ro
■■■*"■* -nt ^-V#§
Phone Sey. 1533
1
••
.'. J.
' If 'r««
0 i|
1.   V ■ le ,
11
Cl«M
A «d
Hi » IK n «| v «
Pistil
11     f\
V I -
'..    »
Oi  Oi
Hi
Cloth
"U
"J   *-•  4   *•<*„„«,,.,
VANCOUVER, B  C. '•)')
THE BRITISH COLUMBIA RETAILER
577
5
iajau
^^aW
R 81
I*
GENERAL    BUSINESS
CONDITIONS
While    th*     hardware    business
ihows  evidence  of  inactivity,  this
ndition directly following the holt-
i.,\   Kcasou in not altogether onus-
xtid.   Among features in the trad*.
hvhicli may be considered indicativi
of improvi d condit ions are i
Ih  reductions attractive to the
eonsumei.
I" ■ sn mi nt i1 oi ol Hritish ^ olumnia s
■'io: opt rations
short sto< k* in the hands of ,; e
retail trade
I'. tensive     I ome-building    pro-
gramrai ptai i • -i for 1922.
The t   ili?atioti of mai ked ocean
" |   rate  reductions from  England is oj iuti rst to wholesale distn-
btitoi s and it is predicted that 1 ■**a*\ j
si i] ■ -nSs will result
1' in difficult to forecast the tn nd
ixincai is th,- iinnu diati future,
I ,* * in even reason to antiei-
I .' • an even heavier movement in alt
hsrdwah line** thiin was the case l;is'
year, ' "ollcetii im must be w atel i i
carcfull** and buying will entail as
lute knowledge ,si commodity values,
Th< retail hardware merchant must
use particularly sound judgment it*.
h^ |! .I- s , • ,,'s when selecting a
range of goods sufficiently wide to
dupplv a somewhat erratic demand.
I   is rum ou red that a large num-
h< r 11 smalh-r houses will be ereeti !.
in t! }>,nssj months, and this fact
will ohviouslj create an additional
impetus lo the retail merchant busi*
ness. \o opportunit*) should be mis-
s ,| In the dealer to impress upon
ih,- hu\ tug public that he is doing
h r full share In pri < readjustment
during this tryin*? period to which
all tr:nb S BTC subjected.
8u'-«*tanti'»l Price Reduction.- on
Enamelled ware products
i >ne of the 11 *st impoi laid of current priee redu* tions in the hoi d-
wa**e market is ihe announcement ol
• low n\ ard i e\ i nous iu prices on enamelled ware, granite war tinware,
galvanized ware and man., similpr
lims. The average decrease on
staple lines is upproximately twenty
per cent, The change*** vary on lit
ferl produ ts. The discounts on so ue
wares   ric>',liii"  substantial   altera*
tions, while other lines do nol reu
tster unite such drastk revisions. The
ii iiiiii li^i remains unchanged but
the discounts have been changed all
through "ti a more or less generous
Bcale.
Some of the most  impartant dis*
counts now quoted are as follows:
i olonial wan* 12'    i'1 V, off list
White ware :'*(l 20 2' .',   if! list
Plain tin ware 40 T! •_'. oft list.
Galvanized ware 221_■'! of! list.
Pi cmii r w are 3* i oil list.
Seme Lines of Buiidm Hardware
Arc Reduced
A revisioi   iu price is announced
manufacturers of Builders' hardware and while reductions vary some
lines are affecti d to ihe • stent ol te t
i ■- r cent. towering in prii
Roller Skate Pricrs oorao d-'-wii and
Sales ar*? Fair,
Roller skate sales fair, with the
m u lower pri ■ '**. Johhi rs now ijuotc
i .■ a price on • Ho, 1 ;t* £1.00 pair;
\o. ,. at |1.10 pair; So •">. at ■f'2.50
pair.
Poultry Netting Declines
Poultry in tting drops in price. New
quotations show ;i lowering in price
ol about fifteen per 'ent.   Spring orders are now being b loked Rt the
lie\\   lower |'l lees.
Many Lines Disston Sawa Record
Easier Prices
Among the price reductions announced is a decline on the Henry
Disston line of saws, The reduction reci rdi <1 ou these produ 'ts is oi
varving extent on th** separate lines,
i eini- ;>> high as ten per cent, on buek
v,.us w ith ;» variation ou other grades
hetui en h\c ami ten per cent. Such
as compass saws and a change of
around five per cent, on hand, tip,
panel aud butcher saws.
Revised  Priow on  Certain  Spring;
Hinsre Products
A general adjustment of prices to
a lower level is announced by the
i'In ago Spring Butt Company on
their various lines of hinge products.
The changes apply particularly to
spring hinges and door springs,
Door Knob Prices Lower.
There has hi en a slighl reduction
in  ihe priee on porcelain rim and
m. 11 is. door knobs.
Wood Screws Have New Discounts
A reduction is made in the prices
o!  all hinds of wood screws through
increasing the discounts off list prices.    The amount  of decline varies,
Init discounts have increased from
o to 7'.' points. Following are revised quotations:
Flat h.ad bright, 75 5 10 off list.
Round inad bright 70 .">. 10 off list.
Plat head brass 66 2-3/10 off list.
Round head brass 66*^ 10 off list.
Slight Reductions Recorded on
Yankee Tools
A reduction of approximately ten
per cent, has been announced on the
various makes of Yankee tools.
Alarm Clocks
With the prices .just as they were
in tin' early fall and normal season,
den and being augmented by the holiday requirements, the alarm clock
sales have been wholly satisfactory.
Jobbers quote  Big Ben and Baby
**> ™ *
Ih n $3.80 each. America at $1.7")
each, Sleepmeter at $2.30 each and
Lookout iit $2.10 each.
Guns and Ammunition
The season is over for the purchase
of guns and sales have been fair.
Thi demand for shells and cartridges
has been heavy.
Weather Strip
Tin hulk ot the season's sales have
now been made, Trices remain the
same. Frost King is quoted at 45c **
box.
Solder
i 'old   weather   1ms   brought   on a
somewhat better demand for solder.
There 1ms hecn an advance of Ly,
per pound in price. Jobbers quote
on half and half solder 30c per
pound.
Ice Skates
stab s on ice skates have apparently been somewhat stimulated hy the
holiday demand   and   orders   have
been fairly plentiful.
New Lower Prices Now Quoted on
Wrought Piping
New tower prices are now quoted
On standard butt weld and lap weld
pipe. A new list has been issued
which shows a varying reduction of
between 8 and 10 per cent on the different sizes.
New Goods on the Market.
Abrazo.—American Steel Wool
Mfg, Co., have just put on market a
"Abrazo Aluminum Soap." This
soap is made of pure vegetable oils
and 'onta'ns no coloring matter.
Tliis cleaner is claimed to be one of
the best on the market for cleaning
aluminum and other kitchen  ware 57«
THE BRITISH COLUMBIA RKTAIIjKH
li is put up in packages whieb con -re. ns. lawn
tain six (6) rolls ,.i hue grade Am- erator pans.
erica steel wool and one piece oi Ah- June.
razo aluminum soap.   Sells at  the       Lawn uowers    ■•>-
low | rice of 12c per package, I*"**1  sprinklers
__  rak' s, jec pli I -   '   ' ■
A MONTHLY CALENDAR OF
LINES TO PUSH '       s
A li\i hardware merehanl lias the
following   table  constantly   befoi j'
him. It is labelled "Lines to Push"
ami shows the lim s tliat sell hi st in
the months mentioned,   Bverj mer- '
chant should have a similar table.
Each department should be similarly
provided with the lines to push a
certain times during the year. I
thi.-; were done there would be few
er goods to go on the bargain tahb
January.
Kitchen goods, houseware. Inven
tory, i leaning up sale
February. --^^^^
Primers, .Moth, preparations, bouse
furnishings and silverware.
March. Ms.
Paint, alabastine, house and win-   November,
•low cleaning mati rials, etc,
April.
Seeds,   garden   tools,   whi ■■' harrows, fencing for summi r c ;
tage, supplies, etc.
May.
Steel    goods,    wire   cloth,    St* e
paint, screen doors, and w iudow
Is, ii       ■
KETAIL DRUGGISTS AND MAIV
TAINED PHOXa
i
** in
"III u
din
September,
Dr*,   im
*. * • ■
eh    ' '
I o im fi
October.
fill    s    HI    *
■
Willi |
-
ii       i, ami   »traps
miwji   orn popj   rs
VI   I's.
v an.
December,
\ i,.
1        !
'
• :*      H   ' -       7'i!'s,
S     l|.S A111 , 11
I
Wholesale Hardware Service
WOOD, VALUNCE a»d IECCAT, l,Bi
OU* FACILITIES FOR FILLING AND
PROMPT SHIPMENT OF YOUR
ORDERS
mi -r!y four arm of Boot
•pace, fourteen ihippinf
'' "■'• fotif fralfbt elm
l°rs i rp\n\ chuu col
wtctiag nil Boon, mil iu
«*I railway conaeetlon by
•'■*'>• ni our private Idin-j
together with g not* com
Pi-rti .aock of thr -,»•■„..
'"': linei ol tnwtchtndiw.
»BW and SHELF HARDWARE
*< rOMOBILE ACCESSORIES
SHIP CHANDI ERV
SPORTING GOODS and CUTLER1
mited
VANCOUVER, B.C.
,:..,,       ,   .,      .
!*>m'W'a'**iimmmmtatmiix THE BRITISH COLUMBIA RETAILER
on*
HARDWARE PRICES CURRENT
The following nre prices quoted for principal lines of leading wholesale firms.    Prices quoted are necessarily
subject  to   market  fluctuations.
A M L M 1 T 10 N
DOMINION
to
ts
13
to
1!
l.xttlC    :
5 8, of 1
i'-Ii i,     Srai
1
|     ■ -
ki |< u
•
• .   11
S         •:
■ i .' n
a v l v | t 10 *-,,
A V E H 1 C A ',
t:
r.
- ?
I Ha. 1
- -   ■
(3 '.-"in
■
- . ■
LOAOKO
SHELLS
0    nn     n
im-    ,r!n«
i
i
1        -
3 10 fl«S
• I    }.i
Mi,  III I
US      I ■ I   ■      Joi
■     I,       .- ■    ll.]
!l
<
•    •,-.,.       ofl      t. 7-IC and
"
MA' liiM.     it            .   m    ip to
If tttti      >   i
•                "
■*■•
■<,:.. on all
gOJ
■:             |U
--
1
|1 11 to 131
' tig l - q                       lie io
1
1        |    t    1       ;            |
-   A         .        \
■                \ ■   ■ ,  1          1 . -■
i        Si
5
(
'll
S
1
5   I
*'
I                '    :
13
j
■
$ I ■ I    5' ..
' -   -. • •   nl   N
S.     I  i  i   '     I
< '
Si . •
S'o
!i
ItK    I'i I     ■ '  '■'. .
Off   I ■ •>
n   j; 10:
■
put Wi-nliMii, I "       I.I
: •    ■
ItlN'i :i.s   r. i   doi Heavy  • iti n>.  4
s. <     I    tto't    I2.U0; S
i • |
l?t»UUr(lA   KM   TRR   Pet    doten   p I   l
| I      : |    !       < | ' |t-| | *i
1-111U8K 8Hi 'i*s   In n   Noi   0 lo I, 111   i
pei   ' i ■ '*•-•    iron   N  >   I nnd lartor,  '
[..-    io    ■■
u: BAD    C< 'MM' iN   Pot   100  Ibe  -
fi ii>"   n tl over, ISO 19   S   i and 5 Iba . $
KNi HI3, RIM i" ioh   Japanned, ft OS par
doi
LAMP  CHIMNEYS    \    per  i im  I  doi
II : o pi i■ a ■    y   pi           ? * 80   ll, t« i iMvi-
I doi   M 7<   i   ■   doi     i-   i I.-.- . <: ""
i. v NTP.UNfl   Rho« t  ••■   ! inn  i;', »be,  plain,
?  • ' ii  > i    i pn i • <■■!  ?' ■• li   tl -,-
MATTtW'KR   pick  |n,oo par doi.; Cutter,
$14 ";  RIM   dOI
nam s. u iur   i nee, $5 OS f.o.b  Van ou
\n\   Cut,   1)040,   $'* |l"   f.Q.b    \ iUi«'imi\ i •
NETTINO,     Pi lULl l:Y    Pat    roU   I I U.
||. •     13.00     !Jx.1G    M.2       .:' • '     $6 ,;'
1x21    |5 -■-    1x36, $7 *
NUTS   i'pi    •     Ibi   advan a  ovar  Hat—
tare, m     ■     l     -1   '  .  uqua •    -.,-.-.•.
|     5 .   ■     •       I  lot     -   65;   heing >n.
I'H.'K
112.75
I] i'.   •
**■'!
PLASl BR ■ 'l   PARIS   I ■ 10 pw 100 U*
IUVKTH AND BI IIKS    Mack ca nage  Mb
i.-;   lb      No   8    opp<:   b irra   fl q
'■.:;;-.,..    |-> :    tb    COP"
11
K aiHAL UA3E   B  ' ih manila, base,
K    Hi
ii Hum,  116 SO pw
•., iMaetona No  ■■■
a.l T.".      '     tt
ff list
f> ll
\1 * oil
AND   8PAI"
'X.
* 16 I
tn   tl
►N. BAND    Per 1   I Ibi     I '•■; il
■-,.-'   | I tncl   li
IRON.   BLACK   8HEET   Pel*   '      Iba ■  10
.    | 14   | 15.75;   18-20  g (age,
I*;     :•   k    ••     •'
IRON, GALVANIZED SHEET   Por ' I   Iba
ta *u*»f<      ■>•  ■ ■    ■ ■•   " -     |7.35; 24
■ •  . ■ r     i     |7.S8
>> , h i| g   | - '-'    -.     No    I.   117.1 5
No. i    11 N     v   |U-75; No   10, $19.50
H »'  .       ,    '.•-..--;. r    tt) :
- ' : ;■ : a   PRESSED   Per 10 I Iba   - '* Inch,
| ■    •    < ' . •     , $0.15
■, ■       • I fence, $S 86 per 100
ntted |    .'•:••• lUng,
5 I. •   : n full kef
'ACK8     i ■•; •'. iO"  off nan IU I
\\ irk  i' VRBE1 *   Pei roll   I polnl   i atUa,
^ - ; ■.:-■ 15.60
\\ il*.!      i :  UN    QALVA SIZED   Pat    '■■ 9
| *      '■   ■    •    5    •       So    ' -    16.10.
w |R|    ft, tk A     Pei  H DOR), So   I i, $*' 15;
Nn   "  |< .      So   12, $«
i -!-;i:s   i:r.     j  • ■    i ach     Sagety.
|       ea       Bl )  li    '• 65 ea h;  Ajax.  |1
■
v, V8II1NO      M VC1UNES   Vol v      w   tar
I ■ ■, ■        |2 each;     Seafoam     I-*'.«-,• tx i--.
v . .  ■    !.:••..•    |io. 15 each;   i a ;:. •;.
in . . .
\ ISI >    w VUREN  BOLID  BOX -  $5  Iba,
PAINTS   AND   OILS
Martin Senour Co. Ltd.
' |N VMB1 >    Al.'Ti >Ml 'BILE  -
.    ..-.,•,-, Each
U  a      n --  - H "6
K i ■
'. rdinal R< 1
:i   gallon
%   gallon
'. 10  gallon     ..   .  .
Each.
  2.03
.    .  > ii'.*
 57
i:\.\Mi;i.s.  ENGINE—
Each.
t  ga l io n
',   galloTi
1-1$   iMiliin
 $1.45
 so
 4.")
!4  * '.':,::
  2 OS
  1.07
 57
ENAMTEL, MARTIN'S V
11 ITK -
I gall ;     	
' i     - 1    11'.
1-16  gallon   .
«
Each
. $7.00
... 8.56
  1.S3
      95
 62
Decoral \,, Enamel.
gall »n      	
' i   gi Hon
:,   gallon                 .  .
1-8   c ■ 11 -1 ■ ■■
1-16  s ...-■'.
  5.00
  $2.58
  1.33
 ss
!:• an ei Bath, Untleta, $4 65 por
PAINTS
Martin  Senour.
1 >ra!ti rj  colore In 1 gal   cana
M    - '   ■.   S ■ ■      l      11   ■    I     on i n I
V.    ■ n  Se'i    n   Neutone white
\\ irtii    S noui   Seuti ne color
iloZ,
ll.
.I'.tlt
VI'TTV
Bulk,   t
i' Ir
is,   wliito
i,  por h
800   \h
K)   th
in
Tlna, I lb	
LINSEED OIL- -
Raw,  1 !.- 5 rm.1 •• :-
Bi lod,  I to ."  barn la
LEAD WHITE IN OIL
'   0 ■   Iba,   n>   l   tun
I i %$ than  100 !'-
THRPENTtNE
I   barrel   loi
VARNISHES  -
lanttt, No   1
IM-'. i     S i    :'.
l\    1.  ii
iv m     ie S] ir
1\'      I'M        |l
IV  Pale H.i ii < ill
Gallon
$3 SO
..   3 Tn
3 50
3 10
5.9 I
t ::•
. :i 90
3.70
. 8.80
Per   100   UM.
 $6 50
I . (,)
s SO
Per th 9*4
Por Ib u'm'
Gallon
|L16
1.18
Pa   100 Iba.
*? 11 80
16 80
Gallon
$1.70
Gallon
$7 9»
<7 23
16 I"
11 80
M o
<■', 55
•1"   Ccllt
•«     Lacqueret
Wax
6 ?B   le mi  »
... 50ctt)
Brantford Scales
THE ALL-CANADIAN UNE
EXACT WEIGHT SCAlfS
For SttalKht WelKht*
COMPUTING SCALES
MUT SUCfRS
CHKSE CUTTfRS
AND CABINITS
IMPERIAL STANDARD SCAKS
For   Heavy   Capacity  and
  Household U*«.
Sold for *. .t-.ii "i Kim Payrnentu   Vllowance ni oW icelii
Vll rnakaa bouaht, boW nnd r<tpe fed
The SCALE SHOP, L
VV   I'.  Waiter   Mannriei
365 Cordota Weil        Sey. 2881        VAKOUVI R. B.C 580
THE BRITISH COLUMBIA RETAILER
Professor Jago Says:
"Quicker i
tinn have done ipin
irocpssi s  ..j  fi i'ttii   ■
■«iui'« tjir
labor and post of 1 \\ i ad ma
•" view of this, how foolish thr old * us]
doughs seem to tin- baker of to :       W I   •
lime   not to lie tolerated in a tl   ftv *
Naturally, the high and unifori t qualil     |
(*°"plod with tlie work oi out !;,--.,. rv|, i>,,,
strators, have d<*iic n-u.-li -,...    , •■
* . -   • ' «        • ' I I >    i 1 I I j '
*s"r ull'-v ,,M ,vo*i reduce linn' nnd |nlM>r 1»\ u
shorter fermentation >.■■<■<,,'.. •*..,.-,.-,.      i
yeasl content., voiiaread ' i    ,.,.-,,,,        .   ,;
oro'hict.
mater
\ - nrt
*
\ itamines, those mueh-diseu*
;' Glanced ration, are found it ■•■•,
'I|IV other known substance,
ft you arc using an extra amount of
;l sales argument well -,,'■.•
111.I i*i
■   ■   PI n«'t 11 .*
' -'       " I'. '!
\ i ast
llIU   III-.--;
t ll.t *. I
II ;i.|' i 11
Then advertise it
^.^""■NN COMPANY
leischmann s Yeast
1166 BURRARD STREET
Vvixhmann 's Service
VANCOUVER, B  C 1922.
tft
THE BRITISH COLUMBIA RETAILER
581
Trie Western Canada
BAKERY, CONFECTIONERY
h and CATERING SECTION cf
 Cbc	
British Columbia
■  IRctailct  i
v^e\
BREAD AS COMPARED WITH
OTHER FOODS
.^Intcrestinn Data on \\s Relative
Food Value
K'l - Ill-Hi  which \<-u think
-al ' • ..-i ;- ii itnm   - tin . ngl< ol tl •
pr-       .   tiiu] tin   iali -;: tn       Vou
*j$\>   • ■■■;■ •  !■■> !«»ration to the com
Ufti •    .    ,  iwiibilition  <>i   }>i«.i.i   Ri st,
•Ai-- • m has * iffi "i up to the pn
rg|t>
1'iit i   '•■. as \ ou must ft an/'. n
*tl    . '    has  eon '      ll  w  neci*8*>nr\
Oi "
•■& ■
*,.  crvat*   I hi
■ I >ng a -   ■   ■
. the i.iw .
Vl -       KIlUUIHItip    |ii ■ Mtftl J
m\ \ •■ | ii h ponl * nt* i    obatinateh
i ii    ho ti   ■ .-   ounl i i "tus
■"•a     I ■  lhe li ■ ■ r> iu lhe baking in-
H • * !'*> of ton   ' * ov     The mere oak
i* ' i : • .. I even von good In nil
■H nol eiiouuh A knowledue of lhe
111 *■■'■. in i ol enough, uoi even the
,1     • ■■ to 1  • |!' '..I*"!-, lime and i
t      Im lo I ^' Iw nt ld\ antage.
Have a Knowledge of Your Product
\ oil must be leehnieal men N ou
must ■ . - •■ --.no\> i< <i'.'' "i '*-*• hat
1' i ■ id t(< aftei vou have mad< 11. h o w
il 'oinpan s w ith othei fo da, w lia!
it docs to tlie i" *ople to ho eai u . w hal
' i i j have n right lo expect and di
maud in the loaf \ ou sell them,
\Y hen the hot!) performs w ork, cn<
• i By in consumed and 'his l,,ss mnal
I"' HttppUi d by proper food,
I'hi   ' nei o\   vi quiremcuts  «>i   the
bod) van with the liiihits and oceu
pal ion of the iudh idual.
The amount *m energj whieh lhe
bodj i an obtain from a given amouul
nt Food in ' ailed ihi food s slue of
thai particular food.
This i*tn'ri.r\ is expressed in physi
' al units called ealorii b,
11 has bei n est imat* il by nut hoi
ih>'s in nutrition thai a man whoso
v\ork is liirlii and in\olvcs but lit11«•
muscular activity requires about
i!.-".''• t'aloeies of i ucrgj for his daily
need.*. A earpenl er, a me ihanic or a
fam • r requ n*s from 'i.1 00 to 3,500
cab riei ol < u<*vey to earv "ii his
i\a\\y work.
^ "ts I i\ r ...si heard of * * balanced
rations. Did you know thai good
bread with the butter you spread on
' m a be! meed rat sun | | ii,i j ou know
' I * bi nd and milk is a balanced
iation Iu short, that in bread, with
tl:'- nddition of any fat, the one lacking eh ■ ii'. you have a perfect food
f<     all    ..■ *-.  completi ly digestible
Mai i'i First Prepared Food
i*•• i I w ,.s mankind's firsl prepared, hn beg ining reaches back
into thi shadow) days before history
r* cords 1ho a 'ts «'t man, and though
•.-ii s hat. be m buried and eiviliza-
t ions ha\ o i ei is' ed. 1 read has remained tli" i est food oi the endless
;*   . oki n > 1 an1 "i humanity,
In ini i otnpact, beautiful loaf, ex
nuisite of texture and coloring, it
eomprisi s iu some decree even eh
', •',* in•* ded to noui ish and suslniii
t i i- human body
Bul M is i . i haps it s \ alin as com
i ar-1 i to the othi' foods which makes
l»ri ••'! the remarkable and  unusual
product that it is.
Relative Value
\\ hen thi   eo.-d   amoun' of nutri
■•his and 'In available calories ol en-
i'i '»r;.   ari   considered, bread stands
out as the eheanesl of bJI foods,
A pound loaf ol bread is equal i'i
ein !•" y value to one and one-half
pounds of round steak. \rou would
hii ve to consume one dozen and one
hall >■'.." s or three quarts of oysters
before * ou add as many bca' Mnits to
voui' svstem ;s *hriMii'h this same
nouud !• ai (lomoare ilie cost of
one and 1 hree ouarter nouuds of
el i •• rm in,- -t exclusive nf feet, bones
and tail feathers v ith an equal
amount of heal units in one pound
li ai' of bread,
And ii unit ton i.s your favorite
food, would you like eating one and
one-half pounds every day to get Die
same energy that your pound of
bread produces.'
Calories are as good a-> they ever
were, but alongside of them now is
enthroned the balanced ration, and
that other newlj recognized essential
tu health—Vitamines. To gel tin* full
value of your calories, vitamines must
be present. Perhaps you have no very
clear idea as to just what vitamines
are. Yon needn't be ashamed to
confess it for the scientists and dii'i-
itians are Mist din' lap ahead of you.
Siu!iiiiiii'_r up the conclusions at
which scientific research has arrived
thus far, *\ Katrines aiv the infinitesimal factors in food which govern
nutrition. It the food you eat contains them, yon live, your heart beats,
your blood circulates and your hair
grows, h' ymi are not getting thi'
necessary amount of vitamines in
some form in your food, you arc only
half a man, listless, undernourished
and liable '***■ contract any disease to
\\ hi ;h the flesh is heir.
This discovery has upset all tin*
preconceived ideas abont food so that
a* first it si ems incredible and difficult of adjustment to the ordinary
rules of life But the news and know-
led see nl vitamines are spreading, All
food products have th;s to reckon
with, and sunn those which contain
them will be of the elect, and those
w hieh lack them entirely will lie out
of luck. They will tiiu! it hard to
survive the new test. The only hone
fov them is that later discoveries
max show the presence of other viti-
mines than those already known. I'n
questionably, further research will
add to our scant present knowledge.
Desire efficiency   dream dreams
believe in yourself   have faith in the
world   be courageous   have confld'*
eiice    work   like   the   devil      Start
evei-v dav expecting to succeed, and
 Succeed, .»>•_'
Tlli, British COLUMBIA RETAILER
THE BAKERS' FAl
/
n i r"i i 1
■s
j a*. J
Cream of the West Flour
SELKIRK CASTLE
IN USING THESE FLOURS SATISFACTION IS GUARANTEED
Manuf-ictured by
THE HEDLEY SHAW MILUNG COMPANY, LIMITED
MEDICINE HAT, ALBERTA
Phone Seymour 2245
Affiliated witb MAPLE LEAF MILLING CO . LIMITED
Vancouver Office: 814 Standard Bank Bldf
12 ounces equal 16
When the Shortening
fa 100";. Fat
Richness   that's what people want in baked i Tl   V
bakers are using Bakers- ('ottolene,
Bakers' Cottolene is 100*/; tat   rich, natural ■ h'   . *
W ith Bakers' I Jottolenc tl    i] (Win tl*'
mixer smooth.    Because th.  nhorti i tl
mixed in.
Mosl bakers find thai 12 out fHaki    '< nttoli
■vJil go as far as 16 ounces of ntln: si,.  •.
If you want to know what successful bakers m vour
section think of Bakers' Cottolene, write us
iTHE NK FAIRBANK^pany
MADE IN 'ANADA
m ONTtHCAL
TOLENE
„ „ n                              Cd ln T,crces' Half Bnmli, Tubs and Pill,
B. C. Representative: J. W. NEWMAN, 108 Yorkihir- hi       i
         '      YorK8™e Bldg., Vancouver Phoati Sty tn? -j dm
«•*---*<— 'Wfc.
1022
THE BETTISH COLUMBIA RETAILER
583
WHAT IS HONEY?
JK<> 'a« material entering into the
mil       ' ■'*•• "■ '■>d.' o goods «'i all
kin*    * • "• •''' ' •"!  nt''resting history
si 1    ■
Hi- \ 11 \   name implies sonn I hing
I»       -•"!(•••' '-■-•i'.*„'   palataMe   ami   lb'-
(dus, &nd no  t is well to know all
H - sn sbonl it as there is much to
lf« i      **itli red  In   thi   :■ .'- - r ws uiak-
\    tnat   when   "w
Iki
l
sp.
on
th
•0
■■
in
i»   to
i *
Ii           . .   torn
§••        ssbeei
*"* '  i     '
Sn                      The i
,. -  ■ -
■ |   Ro\l
* 1   .        •'.■*..• x       - -      •    .
i ■ • i -
ami n
It*  '    s > ■    '   "-'   '. • '   - i -
1 H      1? il
eretl by
ti                         i ■  i  th
.- ii .
ol
fl     s     ,,     '    ...
■  \    N,'
of tin
f><           US tho  *
; i.    a si
J*'    ■   '■..'-.-.
been in-
Ir*-* ti
[loi
■   ..      :
orm  ol
Bugs)
-:, s|
I i of
iu
' ll" 111
* ii " ni
V    1                    Tl h
1         in
il uigai
. .
■ u r 11 s'
known  '   in
i ion  oi
t           II         !H the -
. pro
llu 1 'juth'*r«*<i b\  thi
I 01 ■ .*■
h< •■ antl
il'i'i>N:i< ij m the ! oni
\    v Vi 111
li wl eli
m lorn    I by the nee as a si >ra
p«»r its food when il lies in Ihe
iiormanl stall     l In be*
I      \   i mm tin       tars ol  flov ers,
• - ami h nnc leavi -■   and ib p< «i1 s
horn \. vv hieh is v erj   I igh  in
-■ umii  into I he c 'Miliar si rue
fl ure of thi  hoi   .   omb, and I hen '"
nisi itid    i \ npnrati k  r   consult ruble
;   icing •'
qua nI ih of 11 * i   ■ *> i
silt' over the cells and fanning tin
honoi svrup with its v iugs,   In this
u a \ ,i [ai ge porl ion of tho water ;s
i\ iinoral ed and loa\ cs the hone)  iu
,i denser eonaisli nvy, m w Inch eo
dition it is n"t easil) fermented by
the  \ easl  pells  or ol her    hacl eria.
*S».11 can thus see how the honej bee
bj    natural    instinct    preserves *ts
food,   It is tins honej which is gath
•ri'.! for human eonsumplion
Another change ol considerable im
portance which ' nt cs place while the
nectar is in the honey sac oi the bee,
ami ulsit probably during evaporation and storage in the comb, is ihi*
inversion of a considerable part of
the sucrose in the nectar tnrough
the action ol an inverting enzym secreted by the bee.
Through tins process over 85 per
cenl nt lhe sucrose in the original
m star ia ini erted.
Another modification produced in
ilu* Dectar by the bees is the intro-
formic acid, This acid is wanting in
the pollen and nectar of flowers and
is supposed i" be introduced into the
honey by the bee just previous to
capping the cell. The formic acid
thus introduced by the bee is supposed td act as a preservative and
prcvenl the honey from fermenting.
BREAD IN THE MAKING.
U?c of Water
I i.c percentage ol water to be used
.•- pi uds almost "iaii'i'ly upon the
character,   ag<    and   condition   in
ieh vour Hour has been stored,
whether  it  has been  subject   to a
:]>, dark basement, which has a
\«ry bad efifc :t upon il as it will not
absorb as mu h water as it would
il it had been Bton d in a light, airy,
drj place,
The | ereentage "I" water also varies van the type oi bread you wish.
I i n .*.'■•*. There are certain kinds ot
i si th bi ead that are usually made
from (inner doughs than pan bread.
[Iowe\ er, the perci ntage varies at
tl exact pcrceut-age of water that
tl .' flour will absorb, you mus* always nsi a given number of pounds
of ho ir, nhi h we will say. for example is 100 pounds, and to make n
i)i ugh of the consistency required,
,- use ,Vi ponnds oi water; then we
. * is!)!'.* ">.*)', of water to the flour.
In making a dough, the amounl ot
Hour should always be considered
tins?, then vour yeast, salt, sugar
■''*** in ! fats m proper amounts to assure
d 'sired fermentation. Then comes
lb? amount of water require*.! to
. a dough of tin* proper consis-
i \wy  in whatever percentage that
II ,", be, In UWllg your Hour as a
v. for figuring the amount of
dough vou wish to set instead oi the
u utei. ) ou ean always gel at the
right nmounl of yeast, salt and sug-
ar, which are the controlling factors
of your dough and must be used in
right proportions to your flour in order to obtain a steady fermentation
da> after day- Most of the larger
I   ;  nes, and a great many of the
smaller   ones,   have   both   flour   ami
water sales, thereby eliminating
practically all of lhe guess work in
come Miuiliiuj a bread dough.   Row-
era equipped methods from coming
just as close as it is necessary tor ordinary work, il he will take into consideration thai a saek of flour weighs
!'•- pounds, and ii there is a fraction
of a sack needed, he can weigh thai
oi a pair of ordinary scales, same as
he 'Iocs hia Bait, sugar and other ingredients, Then, lo* can also figure
thai a gallon of water weighs 8
ponnds, whieh will then enable him
to figure ell ingredients going into
1 i- dough ai the right proportion to
I ia flour, *•*■* hieh will assist him in
having better control of his dough
and, when properly handled, will
give him a more uniform loaf of
bread.
Function of Fats
l*ats are added to bread doughs
principally to improve flavor, color.
and general appearance.    They also
have a - odency to improve the keeping qualities by helping to keep the
ei limb moist ; since they tend to
shorten the dough, the strength or
raising power is nol apt to be improved to any great extent.
We nil! take the straight dough
meth d foT example. When preparing to mix a dough you should first
pul your yeast tu suak in a bucket of
water at a temperature of about To
to s,; degrees 1*'.; second, scale oft
your sugar and salt ond other ingredients to be added at this time,
ami put them in the mixer, then get
y< ur water tempered to the required
temperature and after having this
done and also having the righl amount of flour weighed up, put your
Water in the mixer and start mixer
running: then you will add the Hour
and start in to dissolve your yeast.
When rhis is done, add it to the mixer, which has by this time got your
water, sugar, salt, etc., pretty well
incorporated into a dough ; then, last
ol ill. weigh off your shortening and
add to the dough and finish mixing.
Turn   the   dough into the trough.
KEEP TO THE RIGHT
'i
ever, there is nothing to prevent a
baki r *■*■ ho does not have these mod-
Now     lhe     New
Year  ts  begun,
"Kei |i      tO     the
Right" Is a vci*>
good motto. Follow it, tt) avoid
aei u'eiits.
Kei p to the right, too, when
vou i ill phone, Thai is, be right
in thi waj j ou t ■! phone, be
ri 'hi !n ci urtce), in short, be
lidu iu ,ai those practices whieh
make    for    good    talephonia*
K." ini" iii the vi-'iit means gOOd
sen toe.
B.C. Telephone Company i84
THE BRITISH COLUMBIA  RETAILER
Now at this time you will take the of the don
temperature  of  the  dough,   which Temperature
should he over 7s i" •*•'• degrees I ■ point  whei
ami 1 believe if you will keep tin well without
temperature ot your dou«*ii down to or too brown
,! ,i..
these degrees with ih
e     ni.
', '
\   From   175 to   *  *
Material! of Uniform Composition
V. •     - .      tsl .
• 11
present   time,   you   wit'   have less    ***oinc o\  i n i
trouble than you would h; v< nl a ."tin*'- tl
higher temperature, this bein par
tieularly true if you are using \ci **!
foods, hut without their use a some-
what higher tempeiatin ■ me/ !i i
used—all this being done, \mi wiii
now cover the dough up; lliiil is.
provided yon have no humidih in
your dough room, bu! if j on hat • a
humidified dough r >om it is nol necessary to cover it.
i
■*
Punching Dough
leel il
Mi
anil tin
lo i osen up
veas
fined oi caieuiati ig Ai ie «:
a dough is n ady to be punched.  The
dough is ready for the i»"s* punch
when it recedes by piercing with lhe
fingers.    Al  this point, the dougli
should   recede   slowly and no! • * i
fast; if it drops Quickly it is too ol I
The h ngth of tinu   th** dougli I   -
stood up to the first punch shou
represent 60*9? of total time of fi
mentation, and in I he remaining tine-
it should have iv o punches i
a few minutes for it
before scaling.
The length of time required  fo
the loaves in pans tc obtain the righ
proof to go into ;he oven is about 4
minutes.    Should
time than 'his be r jqun eu, you w u
find by a careful stu ly thai yen an
not punching your dougo in accord
ance with character of your flour
or that the temperature of yum- sin*?-     • ■ (i:;,,
is way below  the  ! -mperature of
your dough when it Mas mixed   so    m,-,
• r ■ i  «   11 i ,
that the dough becomes i ooler in
stead of warmer, thus retarding tin
natural   growth   of  gas  caused
w
THE BREAD DESIRED BV  THE
HOUSEWIFE
< i;
r»n
ii      i.i
much greater
in
with our
i-simmti    W In
tain kin  i
nev [•
Wi
► irmi
I lip   1
s" inn
sell    |i
,iJ^n'>Wn*»Joaf of bread    that
s 'uou1 30 mmules.    Naturally .i,i,    ,i...
,1H' vanes according to tho
     ■
'H|y 'his    il'ivs ,»,,,; ..'
Well' r
'"'* '
Almond's Limited
VANCOUVER, B. C.
IMPORTERS OF
Bakers and Confectioners'
Machinery  and   Supplies
Thi Kickti I.. ||
■
i
W
»   *?,
A 8tiffg***Uon
TICKKTH AM,   ,  N|l| , N
"HO    f off »,  r ,. .. '       "-•"■€*■< .„   » *        ■    '"*■
"Xi  '.,,.       :*/' '>- .      *'«  I"   "•'  "    "*•  far
TV..,.,.',     ',*    "*   -'■'•'     '    '",."•*   ' '*•"••   '***   ha
wa '  '    "' I   (      •   .. .,        '/-'•'"I-   T»t    mi i      p
*   llckffll       Mar
NICHOLSON, LTD
—'  VA\(.ouvtn   n   c 1922
THE BRITISH COLUMBIA RETAILER
-*<-.
385
sn-
Seasonable Tested Recipes
Hone) Cookies and Pcppcrnuts
%22 Iba,    A    nilgai    1" eggs; 2 qts
;|l0i;. \ , 1 pi. milk . I ozs, nod a: 1" Iba,
flioiM    iir.itMil" .u' 2 lemons; 2 ozs.
-fill1,  "..ir   I .>/ anise s. ed ; litile cor
% |iii.-;. r.
I     .I'M  su<*ar and CggS      Add  the
Jit-.!.. -.  ..nd sp.ei s, then dissolve the
■tl    n ' he mill* and add to I he mix-
Pjaj .     Finnlh mix in the Hour.
i-„r [*i ;•;•' imi's, roll oul a quantit)
Rtii  •
rh as tl
I'i'in'i!
man  int- ■• s    a...>h-  ino. s '
rat ,i .,...**''.    and form into a lull
m i   i*i»i   *; i   It a n d ji    Se I on.dusted
■tn , and   Mtki  on a double pan in
tn i o\ en.
1 .-: hone) ' 'aki Square**, roll out a
■ ti     • .     ij   the   dough   ahuiii   mil'
E    rlei   neh ihiek,   < 'ul oul \\ ith oh
j, •     - ,". i     !'!.• - on dusted pan
(•   *  * .. close together   and wash.
■ th hv'ht egg w ash nnd place blam I
B, ■  •    ||d  j|    *! •• .Tiller h!   I A 'IS  (*i'"K
m     i,,.).., on doulh  pan*" in a med
i     oven,
Fancy Macaroons
Almond pas*.   2 lbs , sugar, J lbs
,vu   white,   h iffl   i   '   to   mak< u
li piottc; Kosc water, '
1
•i
M * hod l'n! the sugar and al
ioi ! pas', into a bow! and rub un
il thev.- ingredients havi been tbor
ughl** mixed. Now gradually add
gg whites and rub continual!) un
1  a  paste of | he  pi .il" r COUSISteil '*•
a i bei ii foi mi d. Thlen add the
il :\-a 1 i is paste should hi put into
a canvas hag having a star top or
other fane) lube and the paste .Ires
s. il   ii!   faie\   shapes  mi   paper lined
I nns    Biil •' at a low heal until j/ol
den brow n    Borne of the n a Broom*
may be d irated with chopped nuts
citron, cherries and othei glazed
fruits,
Florence Cake
Foi inula :    Sugar, 'h* t  lbs. . Butter
II i Ihs . Kg*! whiles. P | qts . Milk
1 ijt ; Bakins pow der I oi, I lard
w In at flour :':; i lbs  Vanilla flavor,
I S .1/
Method;   Put  I'i  Iba   of sugar,
the butter ami vanilla flavor into a
linw 1 and rub hrisklv   un! d the mass
lice.inn's light and ereamv, hit the
white of eggs into another kettle
ami whip briskly to a heavy meringue, gradually adding 2 Ihs. of sugar
while th< whites are being whipped
Add tins meringue to the sugar and
butter mixlure, put in milk; then
add thi flour aud baking powder
md mix until smooth. Whip the required amount of mixture into the
corrugate-d Florence cake tins and
ah'
Macaroons
1! lbs almond paste; 1" lo 12
i»gg \*. bill s. l p.. in ous. sugar (half
oo* cred and lm it' granulated ; - ozs.
Hot * '.*! aling and juice of 1 orange ;
Pinch "I cinnamon; little rosewater.
\\'• rk the almond paste and egg
whiti smooth. Then add the sugar,
•' • r and flavoring. Heat the mixture until Ink'warm. Lay out in dif-
• ■ !■' si apes w ith canvas bag and
dei orate w ith French fruit and nuts.
Imli* in a medium oven on double
pans. Wl en baked wash with a gum
dion whieh irivi s a rich gloss,*
I- or tl • gum solution, dissolve
about om half pound gum arabie in
a pi.it '! water. Add about one
■ uorter pound sugar and a little lem-
. n juice. Let the solution stand in
h warm place about 36 hours before
using
Baking Powder Crullers
Fli ur. pastrj. -I lbs,; Shortening,
I n**s; Sugar, 1 tb ; ^al! 1 OZ; Eggs f>;
milk I qt; baking powder P- ozs;
vanilla or lemon tla\ or; mace ] ( OZ,
Mi thod :   Hub the sugar, shorten
■ * and eggs to a creamy consistency.
v \i  ; dd the salt, milk, tlour and
I akin..' powdi r.    Stir to break  up
•   f i m mi)   mass and mix to a nnd-
ti soft dough.
Chocolate Cake
Four, 23lbs.. Starch. 2 lbs.; Sugar,
•JDlhs  .   Salt    2   OZS. ;    EggS,    15    Ihs.;
liquid milk, 15 Ihs.; Powdered milk,
i lb.; I 'ho 'olate. •"> lbs. \ (fompound,
I Un.. Butter, '-.M i Ihs ; Bicarbonate
of soda, B to 10 oz.. Vanilla flavor,
I   ii/s.
M. thod : I'ut the sugar, shortening
aiMi salt into the mixing bowl and be-
fin nixinu al lov speed. Alter the
ingredients have hecn incorporated
change the machine to second speed
and continue mixing until the mass
bei otnes li*_rht and creamy. Gradually add lhe egga while the mixture
is being whipped. After the eggs
have been incorporated, add the milk
bicarbonate of soda and vanilla and
then stir to loosen up the (.'reamed
mixture. Add the Hour and cornstarch and then carefully add the
chocolate whieh has been melted.
Care should be taken not to have the
chocolate too hot, as it is liable to
' ausi the mixture to become streaky.
A chocolate custard can he prepared
by putting 2 ihs. of the sugar and 3
Ihs. of the eggs into a kettle and
whij ping it to a froth. After this
lias been done, the melted chocolate
can be poured into the mixture gradually while it is being whipped. This
custard can then be added to the
mixture.
White Layer
Flour, 5 Ihs. Sugar, 41-Jlhs. Butter
and compound. 2->4tbs. Egg white,
•_"•_• ihs. Baking powder, 1 oz. Vanilla
llavor, I ( oz.
I f butter is not used, add ' ( oz. of
salt.     Any   desired   flavor may he
added.
Mi'hod; Put the egg whites into
a kettle and begin whipping. After
the) have become frothy, gradually
add 1; •_■ Ihs. of sugar. The addition
of sugar to the whipped egg white
will produce a meringue-like mixture, I'm the shortening and balance
of the sugar into another kettle and
heat briskly until the mass becomes
liglll and creamy. Add the milk to
this mix; ure and stir. Now add the
whipped egg whites, salt and vanilla
flavor and again stir gently. Then
add the then and baking powder
and mix until smooth. Deposit Ihis
mixture into greased and dusted
forms and bake immediately.
1 Ion t dis miss publicly your quarrels or disagreements with employees or competitors, People are not
interested in your personal squabbles, and anyway, they will not side
with vou, 586
THE BRITISH COLUMBIA RETAILER
WILSON BROTHERS
Established 1890
Our Motto is "SERVICE"
We cannot offer to sell you goods cheaper than any other firm ll to I pos-.tion to do, but we CAN'
give actual facts to prove that it u
ECONOMY
to deal with us
Send in your
mail order to
WILSON BROTHERS. VICTORIA. B.C
W hole**** e Uroceri
*r.,«'
CREMRY JjJfr: BUTTER \W
! SHAMROCK BRAND
! I
jWWWMMgjgj^ »>tv*^A%v**^vvwv*^^
Stands for the Highest Grade Butter
It is our endeavour to maintain the Highest Standard, and r< i en RKCON
M £ND thia brand to   oui     istotw rs
Reliability goes -with SU A Ml;* H ,\\ BR IND
P. Burns & Company, Limited
VANCOUVER
CALGARY
EDMONTON
<<
EFFICIENCY Brand Heavy Rubber Footwear
Brown an I MTMtm
HIP, STORM KING
and KNEE BOOTS
THREE, FOUR and SIX
EYELET LUMBERMEN'S
WE ALSO CARRY A LARGE STOCK OF "1IAITEW i»m
-AND LIGHT RUBBERS ' BRAN»  BOOTS    LUMBERMEN 8
g-^ St*ml Y""r ""*>«■' Onion, to U,.
butta  Percha &  HuUw...   I i i
520 BEATTY STREET, VANCOUVER. % U U ""1% I J | < | «
"* YATRS STREET   VICTORIA The Highest Grade Men's Turn Slippers Made in Canada
Read this from
I        riu: rwo macs
Ottawa
■*-/
Ki
ti*/-
lit
\ I, I
;oi
'.I!''
I ! I  . I'.Ml     Ml'l'll
Moroc o * Ipera  ^lipi
i-i-ii < »|i. r;i Slip*
VdVd 151 Ki d Morocco I Ipera Slipper
KOI 151 Hro, Kid < >pem Slipper
ROT) 1.'! Bro  Kid Rveretl Slipper
R06 1"i1 liro. Kid  Romeo Slipper
Subject  to  S       Dltcourt  In   lots
of SM Pet     Msde only In whole
sue*,   one   width.
1.00
\.2o
i-l.2.3
11 «jt)
i*2.5ti
ife 1.7.)
Geo. A. SLATER, Limited
MONTREAL. I
m
"BROOKFIELD" That's the brand to handle to work up a
successful butter business A brand that is ibsolutely reliable
and can at all times be depen led apon for color, texture and flavor
Our "BROOKFIELD" brand is packed in sanitary cartona, which
insures it reaching the consumer In a perfectly frtah and cleanly
condition.
Swift Canadian Company, Limited
a
Vancouver      New Westminster      Victoria       Nelson        Calgary
Edmonton
SUPPLY YOUR CUSTOMERS
Will
«
APEX" SOAP FLAKE
Guaranteed 100% Pure
Especially Suitable for use in all Types of Washing Machines
SOLD BY THE POUND IN BULK NO WASTE
Price: $4.75 per case—25 lbs.
THE ROYAL CROWN SOAPS, LTD.
VANCOUVER, B.C.
j

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