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The British Columbia Retailer Nov 30, 1922

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Array Fifteenth Year
The
NOVEMBER, 1922
British Com
mb/a
«f Prr Copy. & 00 P r 7ear        VANCOUVER, B. C.     VOL.
XV. No. 3.
!'<• Btttttr tint tatii
■ -    builds your butter
oats, and bokU It
l\ U iJwayi uniform tn
.      '.y    and     texture
MANUFACTURED
BY
CENTRAL CREAMERIES LTD.
CALGARY, ALBERTA
When   you   sell  your
customer
"OUR OWN BRAND"
you have their trade
for life.
CENTRAL CREAMERIES
OF B. C. LTD.
Cor. Railway and Gore
Avenue.
VANCOUVER, B. C.
Phones:
Sey. 6908 and 7222.
I
"Standard" Paper Bags
R •      V
i to lo"1
k upon paper Dags,
:,s, is presented *
n a bag that
Paper Mill**
I.arhute ar-'. Si JtTOme Q«l
Mnnufaetortn Mine 1870
ibl\ lost
\\
SI VNDARD" paper bag .** the result of nearly
rs v\\  '   i  ■ "! the manufacture of paper bags.
HI      ■        •■•   • *s  <■      a>M'i*'ion   thai   thi*  nairn*
■ ..;■ r bag means your protection,
assorti I stock of light and heavy Kraft
i your order promptly at the
\V'\\
QUALITY FIRST AND ALWAYS
J. C. WILSON, LIMITED
Phone  Seymoui
781
1068 HOMKK STREET,
VANCOUVER, B. C. J
To build up a successful Bausaga Busiassa It is accessary
you handle popular brands and product that will mean repeat
business   Our "BrookfielcT brand Pure Pork Sausage is bound
to give satisfaction to your trade and can be handled by all deal
ers at a reasonable profit.   "Brookfield" Brand represents 100
pure pork, packed in one pound cartons    Place a trial order
Results will surprise you.
Swift Canadian Company, Limited
Vancouver       New Westminster       Victoria        Nelson        -Oalgary
Edmonton
MAKE BIG SALES BY FEATURING
CROWN OLIVJ
4
»T».| i.   "iii ..ff.;
Manufactured
in Itritisli
Columbia antl
(jiiarantccMl   by
"The
Perfect
Toilel
o;ip
««
THE ROYAL CROWN SOAPS, LTD.
VANCOUVER, B.C. K~
THE BRITISH COLUMBIA RETAILER
:<7
■
■]
fjouraistomcrs wil} appreciate
ythese iooA MaW\csv ,fiaf
Sturdy Sfcfc vwtfi heads thai
do not fli) off.   --.       +
Non-poisonous ~frU count.
MATCHES
11 38
THE BRITISH COLUMBIA RETAILER
• i
Speed and Attractiveness
In Delivery Service
Why have an attractive Btore and spoil the el
feet b> uaing Inferior looking messenger* for >*■>■..'
delivery service?
Our messengers, who are full) uniformed, will
add to your prestige when delivering your goods
Save time by using our Call B<*\ Duster service
when desiring errand service performed Thes*
buzzers are Installed free ol charge to patrons bat
inp a fair volume ol deliveries, By simply turning
the handle on the call box a signal Is transmitted lo
mn* Central Office Indicating lhal you reQUlre a
messenger.
our rat»•> compare favorablj with ihos< ol an)
Deliver)' Company In lhe CU)
Auto Truck Service.   Parcel
Delivery.   Messenger Service
B. C. DISTRICT TELEGRAPH &
DELIVERY CO. LTD.
In Connection with Great North Western   Teiegraph
Co..
516   HASTINGS   WEST VANCOUVER.   BC.
Phones Sey. 651—5880
FOR EVERY
MATCH BUYER-
EDDY'
llettor,   Siifi'r,   Surer   Matches
Matches lhal sell and atl I ■
Matches lhal hai. >■ rjp! the i • quIi •■
ments ol the Canadian peoph foi
more lhan scvent) years Matches
Canadians know and rightly regard
as "The most of the best for thc
money."
Tell your wholesaler to (ill your
order w Ufa Edd ■'    ever) time,
THE
E. B. EDDY CO., Limited
HULL, CANADA
Agents:
Mitchell Bros.,   Victoria .ind Vancouver.
Coming
a big demand
An isttntlvi   oc4' advertising campaign
is  %e    mg   D   C    Women
SHELLY'S
Christmas Cake
Christmas Pudding
*>.••.  . lo And you      i*tota<
\. ■ ■.  a • '; ~ \xi  ntntM) mai
i i new   IX    PRODI
I      |     booking  w l< •
\ I »H ;     .
H   ■ .'.   b   w« »ui
y\\\ " in r *t Si i\\ *
VANCOUVER victoria
N E w w E E rMlNSTEN NANA) M 0
Lake of the Woods
Milling: Company
LIMITED
Maker, of
FIVE ROSES
• FLOUR •
The World's Best
Daily Capacity  14,200  Bbli.
BC. Offices nnd Warehouucs;
1300 Richards Street 1614 8tore Street
VANCOUVER VICTORIA
w	 ^WBHSBHSHHKE
}"'-
IA
THE HHITISII COLUMBIA RETAILER
39
ROGERS
1
GOLDEN SYRUP
Made from Rnesf flavoured earn sugar, a specu
purpose.
Pul up in nil si/«*s of paekngiv to suil j   •
1 in packages defugflod to I* nut
*;ul
i' in
w
hieh is imported for the
r i»
•.,' requirements.
2 lb. Um. 24 to ft etM
5 lb  tin*. 12 to ft Ot*
10 lb. tins, 6 to a case.
20 lb. tins, 3 to a case.
Perfect Seal jars, 12 to a case.
The British ColumbiaSugarRefiningCo.Ltd.
VANCOUVER, ^c* 40
THE BRITISH COLUMBIA  RETAILER
\,,
\ 1'inhi
Jameson Coffee
will be a real seller
This Xmas
Replenish
your stock
NOW!
JAMESON
COFFEE
COMPANY
ol Vancouver
and Victoria
Order this week
"Mono" Service Containeis
For Fall Use
T!i< ori '■■ ••'• >'-axed ji.u! container
made by * hi Mono Ken, a- Conl ainer
I i i! \mny. of 1. 'tidon, Kngl n i and
Y "•   i L.   \   .'.
VI mi '   "*-" * *>.: ■ ■ rontiiin rn ei re
<■•  ... fof thfi put I IMS Up nt j.iins, j. !
,•■,■»,. (i|n»,')(|i   11111   .,    ei 1 ntoiid
; , v* ■     n 11 c11 m <"B t %, bee* I ii r i p p i i . ■
All Users Are Repeaters
Paper Bags, Wrapping Paper, Tissues,
Wax Paprr, Toileti, Twinci, etc.
Norfolk Paper Company
Limited
136 Water Street* VANCOUVER, B, C
Phonfl Sevmour 7868
When Business is Quiet
Collections Are Slow
Taxation is Heavy
ii n 11
Tl III\   it   I ■■  Miii' s   Hup. i a! iv'e   I"   \\ a'   ■
t" reduce it relentlessly, poiinixtonl ■■• tl   Kfll ient"»
Thr  lie tail  Merchant*'  AMtociniton  offer*  pro I   nl   n*
distance in this direction through tin fln   insuronei  department,
Members participating in His Hprvi ■• Inst, Saved Thirty Five
Cents Out Of Every Duller Paid In Fire Inuir.ui-.> Premiums
la there any other depnrtmenl of your hu.Hineas tha   offer* no
attractive ;i reduction in overheat! coat*!
Why hi.i investigate furthei     An I'nquirj will bring you pai
ticulara, without obligation on your pari   it addressed hi
Geo. S. Hougham
Retail Merchant's Underwriting Agency
422 PACIFIC  BUILDING
VANCOUVER ■."
(§fc
TIIK m{ITISI1 COLUMBIA KKTaii.ku
BRITISH COLUMBIA
RETAILER
Secretaries,   Representing  the
Branches R. M, a
41
following
I ;.>.. d Monthly.
_   p j • ii g   DRTOOODS,
ii   i   .    POOT1. BAR.
U. MBRi MAKDISB
DFF1   IAL Of)
i;i;i ML tfl
\        I ■■...  '
it».>i
: *   i
\ MONTHLY .Hil'KNAl. publul • :
tin Qevelopioetii of (!©a
rTKKXTH YKA
'•' B.C   BOARD
, •' K'
Abbotsford
Ag-ISSH
Armstrong
Chilhwaok
Cloverdale
Courtenay
Cumberland
Cranbrook
Duncan
Esquimau
Grand Forks
■ iiiiu ■
gl *.s  MFTtOH RATE   Tw« I      r* Ftr Ywr. p       .      . .     ..
,!   S   MORRISON Publishers   Progress Publishing Co., Ltd
,„,,.,   mada HearaeeatinM  j I ROBERTSON    Richmond st e Toronto   Pfrt,ctor
11 Prince George
EDITORIAL ANI) BUSINESS OFFICES
LONDON BUILDING VANCOUVER   BC
VU   *.   ,-,*«     SillPPtVO A
• i
Tetepi  •'
rtjiero*: it iMia«
*** :
LftJU * •   "
J. F. Weir
W. A. Jones
..X. H. Smith
A. Knox
.. .W. Hassard
F. Field
J, Sutherland
.. G. B. Brown
R. A. Thorpe
F. Cooke
mim^mauaammmmltmm     $■ ■"• Hull
Hammond & Haney   L, Scott
Kamloops  C. H. Bickford
Kelowna A. S. Wade
Ladner C. F. Chamberlayne
Ladysmith      .   .       J. Macormick
Lytton E. B. Richardson
Merntt  G. B. Armstrong,
Mission .    F. C. Lightbody
Nanaimo      J. L. Ward
Nelscn .    L. H, Choquette
New Westminster     D. Stuart
Ncrth Vancouver       A. E. Lamothe
J. L. Johnstone
|. C. C. Reid,
Princeton        A. Sarenson
Revelstoke . J. P. Hume
Trail  T. A. Robley
,     Vancouver VV. F. Ing
•'■*■ ' "*'"*■    Vernon  D. Fernie
Victoria .VV. Leal
White Rock - .E. H. Hardy
■
\i
.'KM
Vancouver, B.C.
XSHSSEttXiL
UNFAIR TRADING
.*  *
■  *
i
■
xaxan "'
•
in* ■
tin n      ir um
\
nfW • glftl)   bito    |t <   •
■
|    V.o    >'   ■.
III!j'' .  s s
'
1   forbid*   ll         •.*■*•'
,  ,     |V      • .'     '
•  a xhU    PI i
Ol   *« < r\   \\u\>   ft(»pH
•''a!l\   it would i< M-i'i
it ton thi           ra
ini-nti       of       i Ul    ■' ■■' 1
• xafjji»rati»d  lantruaftr   u ;'
1'   u t»ul<l   !'<•< i>in«*  ■!,!!.    '
nl     mttou tiding   1   i
•■' ich are assumed to be good aeL
ing points by the people emploving
Thr hotel eontracl thai failed
tiid left huge stocks of goods in the
ands of the contractors, the good
»isl i :■■ w ho died in a foreign land
: whose effects have to be real-
si u, the countless    people    going
. road and who have to sell off before d parting, all these and many
itl en. are accepted by tin* public as
oguised sources of supply    an i
. 'i use  little interest.    After all, a
ishop's goods are not increased in
. . ii   by  episcopal ownership, and
poods made for a big hotel are i. it
neeessar \y more desirable,   In  the
■ i il  tin    plain    advertiser,    whose
...ids are offered    unaccompanied
-. ... '-.Miiani!<• history or a   tragic
st, \\ ns m the end by   securing
onfidence of his oustomers, and
I ug up ;i goodwill that is nol
I'jj.pi utlenl  upon a constant sue 'os-
sji ii of "stupendous    i
ffen
' K   < p|  ■••   ||    \ a •;<
' ' KHlOH H    .»«.        K.'l i.\\ it-il
■>•'   pt if.'   I .       pould   '    '
DISTRIBUTION COSTS.
Tho noticeable advance   in   tl"'
, IH,ra] price level has greatly actuated the n ssity for an   ef-
lV,tive solution of high distribution
°Ylthough the buying public may
I  \.orn     in contending that these
rtsta should eome down, there ap-
s  ,io siiiipl.- method by which
,..iM |),. accomnhslvea.
t... ,s irv i i   eliminate
,, nos ,,|* organization,
ai
K'h   ■•'   N'S
It may 1
irireh  soi 42
THE BRITISH COLUMBIA RETAILER
Nov.*
in'.
and the consolidation   of   existing ital cost, and inducing -seasonal an nary, with courage to eliminat* ovei
agencies in manufacture, warehous- employment, needless agency ami to depart from
inn and Belling, maybe required to Production in excess ol effective traditions whieh may i... found   to
secure results. A more direct line of demand, congesting the channels ol bnve  no  luwia  for rmrvival  imdi
dealing between the original produ- distribution, adds to the charges I"** modern conditions,
cerand the final consumer will pro- interest,   storage   and   obt-olacenee        [{ ^ m| eonU,mW ^    d|
duee a more n-earlj  effective solu- Overeompetihon has brought aboul ^ ^^ ^ ^                 ^
ilui'li alii ii   01   Bg<
Irs,   Hi MlllliS   • \
tion of the question. ""i"' " -»;•' Production in relation lo poi h
Present costs of distribution ran peuuve service   for   accomodation ||m mm[ ((        ,i||lt| ftm, j^
not be attributed to any one factor and the ever-widening   radius   ol iv   comnetion avojl*t,(]
or line of factors. distribution ol  many   linen r.dda to
[t ia the result of a more complex the cost of selling    The   ii^reased       More effieient orgauisatioi
character of modern living   condi* cost of transportation tosethei with physical facilities ol  terminal
tions, the increased variety of the :he fa *t  that distributing agencies keta would materially reduce d
consumers'   requirements,   customs are nol coordinated in such n man bution eosts and the consumei
and habits.    Unorganized  and  un- ner as to make an even flow of mer must  reaiiiu   thai  elaborate sei
stadardized farm production which ehandise from prcducer to the eon is expensive awl thai Kystemai
increases the risk to the middleman; s imi r p-osaible. orderlej  ptireha*cs sn   .1 fatti
overplani capacity, increasing cap Intensive recrganization is ne pi          iring lower price*-
Your Association's New System of Operation
An Idea for Individual Service Known <is the rrade Section Ptan
How It Will Work, and What You NKi\ Expect
Bv Dcir\l Kent, first vice*Presidenl B.C Board, R si v ol I anada
:.
ji*
Before attempting to explain what the new plai
for Association service is and how your Executive
officers, through same, expeel to increase the efficienc)
and effectiveness of Association service, 1 think it >s
necessary to explain tin* reasons leading up to thin
new plan of operation.
If your automobile suddenly develops symptoms
and refuses to climb a lull thai ii generally takes quite
easily, or if your lawn mower seems to tear the grass
instead of cutting it, you knov al once lhal there is
something wrong with thc machinery and il is
very easy to visualise and understand tins when you
have the machines before 3 ou.
In the case of an Association, such as the Retail
Merchants' Association, however, where lhe selling of
service is something thai is nol tangible and cannot
actually be seen and quite often not fully realised by
the membership, it becomes much harder to ascertain
just what is wrong when \ipiir officers feel thai the) arc
not getting the support and response thai they should
get.
This was first brought to the attention of your offi*
cers during the firsl hectic 'lays of t he late Luxury Tax,
when it wa.s realised thai the Association machinery
was not functioning on all cylinders. Por example:
al that time we sent oul some thirty verj importanl
letters with reference to this tax, this letter was very
explicit on what was impending, and called for an im
mediate answer so that your officers raighl know and
decide what action to take. Only aboul eighl answers
to this al! important question arrived in tune to be of
use. as only that number of branches apparentl) were
active enough to call meetings to discuss this question
As a result of this your officers endeavoured to
dis-over where the trouble was ami have since decided
that the system of operation in effeel at that time of
trying to function through a third party who ma\ or
may not be interested in the subject matter, was wrong,
I do not wish to be understood as eriti 'ising any branch
or offi er, bu
il ,* . 1 1, iii
. .
e\p
lll'l . s< • I
1 iI,.r-!*-vni»• man 01 1 liooi      . •
ivitl   " •  import ai
legislation w hi I   iff.  led the gi    cry ti
Wither w .ut!.I a Grocei 01  • Dull her be ex|
take .is u in I    •*••.-.• j)   .., \».    Hoods pro   ■
:>    Uoodft man himi   *
1 on   si ■  ifttite tin     ■■■   ■:   ertaii  I.
routing ui* 11 ni  if panned would pm *        i* put 1
tain  m< 1
!• a\ i*iii 11
1 oul  of
' tin a
• .:.:  ' ■ •     • ■■ ■   11   ng v   ■ *-■  -   ■ ■ •  ihi  ild   s\
al leasi > or ffl    It    ecame evident as tin      ■   ■   •
thai - mu  new -.s'.-m ni •»[ era I ion iuum !>•• pul
effecl in the shorten   space of time wil    lhal
view, under il»»- new  plan tiro ers   pro
la ten up with all (Iroeers oi thc Provinei    \  • ■
with  Automobile men   riothiers   will   llu
Hardware with the hardware man and so on, on '
understanding thai our membership is primal
lerested in " • 11      • mis m Ins own lm*- •*( buainews
ie in nt her
I ndcr the old system we have been in direel ' * •
with Ihe branch executives, relying on them to r<
the information to the lines afTe< led,   I do nol w nl
be understood as giving thc impression thai this i.i
"i co-operation was apparent in all bran hen   on ll
c< ni rat > there were some branches lhal gave os jns! 11
response on almost any subject, bul in order for y. >'
Association t" make itself fell al the proper um*'
m the proper place, it is iiceesaary thai we have the
co-operation and immediate response of al leas! sixty
to Beventy per cenl of our members <>r then- branehes,
all the t line.
iln* m-w  plan of operation ou!lined on Ihe nex'
1 a re will take care of lhe branches lhal are function
*'*" or win* expeel to function in lhe future, aud als"
'*'1 *'- care ol individual members who wish lo opernb
«■ Iher through I heir local or Provincial Trade Section "***&
THE BRITISH COLUMBIA RETAILER
4;)
. R«.^r-»rv    Pr«. of each Branch
flDMSORVDOflRD   Q^ TS<.C
Exec Org-i Branc*-
iii 11111.::
f"c'   t'-.-•»'■ i   .
-    •    Itl '
f ' «
'
\ »•
II
 IIIHIIIBIH
LOCAL TRADE SECTIONS
IIIBIIIHIII
    i   . .,   s, i    fund :•' no  of  R.  M.  A.
Viatic Menace in America
Dr,-■*.   step* -Hvcoatcl (or thc IQp*'
of U'.e Mikulo     ir. Un 0  B
I hi H   H
\ |  W     \\ .  s • •      '
•*.   i tomtit ton •  ii •• *
Retail M •     mis   V
I ■ \. | |»g fl     liv«
1    \ rial     immigi il
I      N    pmpl |   |
ithei signs   ' In ■' ' ■
Vsiaticm prael
• market gardening
*   lumbia and   I '
our southern neighl
o operation   in   Ihni   * '
** rssenlial . nr< out lo pu.
•oi lhe tt!**: casing meiil
isible sv
,] . details to be worked out
. ,. ., js p|aI1 Can be pul into
ratj0,    mtil about January of
1 will endeavour to explain in
,i •*... uiembei'S and branch-
.  ,f ■ ;,  i harl illustrated
— \    [ition to all farmers, except
•  riti :ens, and thus put an
il ■ atieally to the great or-
.'   * of Japanese farmers, that
ri*   " in one end of the coasl to
■    S ieh a course, Mr. Free-
[ui   ts out, w ould nol cause any
-     to thi Japanese, bul merely
then    n   ''■.'• same plane as
\* ■ •   an    competitors   and
:   the   virtual   monopoly
now enjoy in many see-
n ajiri ultural production and
\ '   nh doi s the lower standard
nor the  fad thai  then*
alio *
■  m im aeei
n itiiuirai '*
Mr. Kreemai
isolutel}
    Idren work iu tlie
.,,, Jie men, give tin* Japan-
decided ndvautage over the
an. bul  they are ever more
. * :.'ii to£etl er in concerted
nf their centuries
n Mikado, and
asserts that it
Vmerican inter-
1
I
I:
1
; 14
THE BRITISH COLUMBIA RETAILER
\
o\ I'll
j. T. Bhlrtff,
Tavlor, secretary and iwilcs mauagci
of the Eddy Company. Mr  Si it reft
\ sited even   importanl centre w. it
ol   the  Greal   l*aki n   i si   * R    ijwn
their many Kel lint* ageui   s throu ■
oul tins \asl '• rritory    liotli ex*  u
lives w. re impressed ivitli ' be i|
of   optimism    apparent    in    every
quarter of tlm Wi st and report ll si
I'onsetiucul upon Ihe i \ > u*nl er i»s
ests to give them the weapon
the present law provides of com
billing in restraint of competition,
lu certain sections of the American
Pacific ('nasi the Japanese are said
to have obtained a stranglehold on
the agricultural industry and day
by day Americans arc being squeezed
Out The matter has passed tin* BtagC
when* public co-operation can pul
an end to the menace.
It is evident fiom this u riter s re-
marks that the Japanese dominate
the situation so completely thai 8
boycott would be impossible for lhe
simple reason that it is absolutely
impossible for a merehanl who deals
in agricultural products to do business wit hunt buying from these .\si
at ies. Even il the housewife buys
from a white dealer the chances as
that the product bough is raise,! by
Japanese.
Retail merchants of this province
an* only too familiar with the condition   of   agricultural   production,
controlled as it is to a similar extent
bv   Asiatics  in  the  province.    The
i iti/eiis as a whole must realize still
another phase in tin- situation which
is even more dangerous from an economic standpoint   The many Ori
ental associations that exist form a
menace to the laws under which they
exist.    To  quote  Mr.   Pn eman:
"These  associations  are   mote   than
they seem.    They not  <>nly strangle
American industry, bul arc literally
a government within a governmenl
Although on the surface they  are
merely a combination  of Japanese
farmers,   they   are  actually   the  vis
ible symbol "I th** Mikado in tbe I
s.   The associations are controlled
from Tokio, ,iusl as mannikins are
[uilled across the stage with a strmir,
ami if it evr came to tin* Bhowdown
you would find that  the members
would pay their allegiance t<> the m
visible hand whieh pulls the string
ami not to the country in which they
ar** making a living,"
EDDY     COMPANY     OFFICIALS
PLEASED WITH OUTLOOK.
Recent Western Tour Created Optimism Regarding Fall and Winter
Trade Prospects. no.w ■■■-•vested, there is every  itulii
ation -.1  a  real boom in  Pall and
lhal Canada is aboul to enter a    Winter business throughout tl ii
new era of prosperity in the immedh *,,-, hia,union
ate future is ih.* opinion of Mr. J. .\s proof ,.f th.s h ,, interesting
I. ShirerT, vtce-presidenl ami assist- ,„ „„,,. ,,„, BUt},entj(, s,,,,,.„„.„, lii;i.
ant-manager of the R. |;. Eddy Co. The  R,  ,;   ,.;,i(h  c,.Ml|ianv  is ,.,,.„
Limited, Hull. ( anada n0W being operated at capacity
Mr. Shireffs optimism is based The increasing demand for Eddy
upon first hand knowledge gleaned Matches, rndurated ware and other
during Ins recent tour of Western products produced at the big Hull
Canada.   Accompanied hy Mr. J. I*. ,,|;mt u ■„.,.,. between 2,000 and 2 500
J.   F.   Taylor.
people are employ «*'i w ould it* - n\ i
indicate 'hat competition onh s.»rv<
ti> still further popularise Edd\ tiin „
with the i anadian people
Some idea «»f th.- tremendous !!■:
oul pul may be deri\ «■«! from the I
* ' .t'    |pM .wis  .if   \2 * i M a I linn hjjij   •
are produced 11 cry da>  in add
to some I2.i '"its ol paper, 1,H| im
• it   w rapping  paper  and  Bbn
lltellslis
COCHRANES   COMMENTS
I >ll    <   t'edil.
To  tho»e  of  our   reader*   mi<o   mai
be icqualnttd **>th the author cf "Coe-
rjfe'i   Commtnta,*"   *»e   detere   lo   lUlc
via\ Mr d. Cochran** >• the "ilvi ... -<■
genera morthast •*" Quee" Chat iu
whoa**  prevoui  "Commtnta.*1 ippo* ■ ■
• n   ?he»e  <.Q.urro\%  navi  tiee"  vary  'j.
ably  commented upo<«    -Editor,
S\\     Mr    KdllOl
v I;" I i Mv, | i K I i •      ■ ■ •
VM'     ...    '..-.la-..
Pi    Itrok-
i | . i \ |  | • .. i •«, - .    pn hat»
Bl t  t i. •■'.     ■ ■  ri ib
\ N !' I a' : » . s. •! him
Ms U ft!    tto    *   II  •
\M> I BOLD DIM a m      .' ib
ON JAWBONI
S*( i\\   ■   \   }<•   I   « ... ■   |   •■.-.•■  [)|
ro  ITAR1 ai   ict ■ ■■ '   ''■  I
It! \ HEARK1 N •■■ la tala
SI XT M"\ 1II *s il | .
wi' PAID  .;  |ai
\ M > la 'I i, HT i I ■
POR i \sn
VM'   \      ! ' I \ <■.   II      I     ■ I •   !     ■ •■
ID   u \    i na xj    . iont< •
\\\< ROME 1 HIN'. bi III     loo
\ Fill KM)
\m> THE ll ' i
\ik \  NEK*!   i -1 d Bi•   '
IPORE PtBHIN   kopll   • Ika Ps
VXD IK) the) pay*!
N \ U I 1 k \
i ii \ I   MEANti   i rt ■:•   fan *•■ ■
i ui *> E*S  i *<* t*« • •    "i- »: ■ ■■ ■ * ' * ■
i«»<* un, ,i famll)
\\ > \-. i   i,-.i■ ■  trUi
' LUl N i I BRItlfl  *  '.. ■
THOSI   irt  the dang* i    >
VND ANOTHER la   Co
Si»ih '\ii* Lumber Co
KOMERODY'B lor-rIor Co
\\ ILDC .T Mining I o
SOMEW Hi Hi   Ptihlna Co
\ N 11  ;i   dOSCtl   HUH'•'
>TI  Nl'   no    ROOtl
it i  im: PAC i i" 'i"t! men,
BMl I KERB, drtttkera ol moonslilo*
i BERB ol •!< I'lm alii'- lanauaxi
TOI CHED with  toclallim, nlhplim
AND iii'Miniiii'oii
\iu: mm:in mm: and 11 t"" i"*• '
HONEST tn*
THE BRITISH COLUMBIA RETAILER
45
Christmas Business-Increasing Hans Prom Canada
Sj.c( ial lo Ut'" "British ( olumb
rnesl  \. Dench
•-
f. ,   tmft|   Souvenir   Present*
TM *■ -•■•*'••
tinon
'
*
| ■ I 0 tJi    I
I.     II v
, .. . .       . S s,
Souvenirs
free
nn
THK  DOLLAR GIFT TABLE
■
ION
"*;"! "! U||1"li vvas a community
';'"|i'ls "'''"-   This beautifully de
"'' tree stood in the heart of the
■ 8nt' ;il[ sorts of publicity was
"*' '" in order to bring the
'■-' crowds to Grimsby on the
***•■ ■' '"■•   »«?fore   Christmas.    The
nap3  event  was a Christinas
-   with   Santa   Glaus,   who
* '*'': ■'■• wi the crowd thai lined the
-''' •*'-■ riding in a gorgeously de-
,;''^   motor  car.   A   boy  scout
Pr *','l*''l   Santa's  car.   with
ore boy scouts marching alongside
' *   a itomohite.   The  parade  con-
before the Community Christ-
- 1 ri e, before which a large and
isiasti ■ crowd gathered.   Bags
1 '   •■■' '■: were I anclecl out to the kid-
v w itli inexpensive gifts for the
* ■   ips     More  excitement   was
• led by the releasing of fifteen
i >ns from a tall building.   Attached to each balloon was an order
. for a tree chicken, goose or tur-
A scramble ensue,I for the b;il-
-   which, Hew over the town.
T is   ■ operation served to keep the
pi o| •■ in the town on the busiest day
■ tl '■ year, and all of the Grimsby
ants experienced heavy sales.
m • ,;■ nil their efforts and donations
were realh worth while.
CALENDERS THAT ARE KEPT
IN USE.
Merchants  who  give  calenders
iiwa\ around holiday time arc dissat-
sl ',; with the method of distribu-
Some families receive more than
• . r -■ are and many of the ealend-
. rs an thrown away before the year
s . Howell Brothers & Knowlton,
\\ , :>,!r ii,,!., give a calender to
i-vrrvoi ailing at the store before
I   . j'S|     s, (ml every calender is sep-
,,-.-\ uiinihered. Every recipient
„ ., rouraged to keep his or her cairn the hack of il 's
tin' prizes given to
ause "i
I 'iw'l       11 f
AN' F.AHLY SHOPPING  API
,,,,,vTV AS
—   Krr,!     , .,,,!• row).
PRADE
.US' i    ll
. ,1
arl,v I
'In* ad sn
i kj numhers drawn ai the
the *\ car for which the calen-
r 's dated    Fair play is ensured
a drawing committee consisting
:  * he mayor and two ether locally
iuiiiinenl   men.    At   the time  the
draw n*1 is made, tho \\ inning uum-
■• rs arc  announced  b\   newspaper
iu! \\ iudow display publicity.
A TIMELY MESSAGE FROM MRS.
HOMELOVER.
I'.a.ntieldS    Winnipeg,   Man., be-
e\ es in tin  eft* live lisi  ol news-
•* i
I
h
P
I,   L 46
THE BRITISH COLUMBIA RETAILER
\"\e||i|h  ;
paper white space. Benfield b arc
liberal aaera of little three inch
single column spaces, containing
generally* an attractive CUl and a
significant sentence or 'wo. One nt
their Christmas announcements was
begun with the sketch of a smiling
housewife, with tin* caption below:
"MRS. HOMELOVER SAYS
' 1   hope  ia.v  ( liristmas  (lift   w ill
eiinie From
BANFIELD'S
492 Main Streel."
NEWSPAPER   PUBLICITY    FOR
WINDOW DISPLAYS
McPherson    Brothers,   Medicine
Hat. Alia., called attention to their
Christmas window displays by an al
tractive newspaper advertisement.
If mie hestitated about finding whai
be wanted a! the right price, the i"<>1
lowing announcemi nt offered tin*
right kind of encouragemeut:
Till-: EASIEST WAV To SELEl T
YOUR GIFT.
Is tn take a look at OUF windows
There you will find Inn differenl
articles on display, ranging in
price from 75e t" $125 00, every-
thing priced in plain figures
Inside is a much larger assort'
ment, many "I" them JUSI arrived
and only unpacked yesterday.
Fresh goods.
Decide  how  much   you   wanl   t"
spend, it  will be our pleasure tn
help you make your selecl ion,
Shop  early   or   late,   morning "i-
evening, we will always be glad
tl)  See  \'OU.
Take your  time and  !><■ Mire you
gel what ymi want.    We would rath
er you took a five dollar article
that pleased you than on,- twice
the value thai you were dissatis
tied with."
News of the Trade
■
Partnership
Wanted
1     WILL     INVEST     UP    TO
$5,000.00   WITH   SERVICES   IN
GENERAL   STORE    IN    GOOD
INTERIOR   TOWN.   MUST   BE
SOUND     PAYING     BUSINESS
AND STAND INVESTIGATION.
ADVERTISER  CAPABLE AC
COUNTANT,       EXPERIENCED
IN THIS LINE.
ADDRESS   COMMUNICATIONS
TO BOX 703., B. C. RETAILER,
VANCOUVER. B. C.
.1 l-'ml.iy son is i'c[ orted in ha*-. >
bought ibe ' cutral Park store <»!
tin- Chambers IIrug I'*>
a        a        a
1». I.iney   X  Sinclair, hardware and
furniture dealers "t Cranbrook, hav<
incur; oi atctl.
* *       »
I leo, l! Smart, bul her and :xh< i r
ai I 'nion Baj. is r«-j»«»rT«*t| i.iu ■:• ,.,'
»     «     *
< t T Jordan is reported tl •■ nue
censor to 11. How's sr.itinner1* and
confectioner} store al Korth Van-
coin er
* i      i
Wm, I'" Mi Keuxie Vancouver, is
i epor ed to bn\ i  sold I  i bakery  I
•I  Slighl
a        a        a
IX C. Tinu i Ltd Vai du
\ er,  rumil un   ni inufacturers
dine* nl inued
»     »     *
Slight  and Strang,   b i .-.• • -
sold ..•:! tin •■ h is !■■ hh al 1162 Oral
villr Kin *'. V..i   ouver,
* »     ♦
Tl i   gro   *;-  o( R« rtnald  I) •
> . 'toria, is re ported to I r \ c   I t
tinued business,
* •      •
i,  n   I ii imasoi    drj   goods ::.■ I
nl  al   \ i 'toria,  is  i eporti
■ ■ .. - ri|.
» * *
The truil and eonfi 'tionerj   »1
cf I   -i   Marsh, Vict< i ia, is n   ■■•-■ I
assigned
a % a
John St.-war? ol Victoria is n
[>orted closing oul  t he * ' ash > I ■ ■
House."
* •     •
Timothy   s.   M'.f (on,   groeei v
l.ulu  Island, is reported deceased
< has   .!    M   11.
mill
;.'- n-rai   st i*r
ki eper al M ny ne I idaud, has sold o I
to Geo  II. Allen,
• *     *
The hool and shoe utore ol I' An
ti tn 'k, Merrilt. is reported discon
: inning,
• •     •
A i J i lolighi ly s drug store al
South   Vancouver  is  reported   sold
out.
tan
The grocery store of Landoii \
McXutt, Vancouver, has been sold
out,
• •     a
w. r  Kinney is the successor to
the   (Ikaiiaj/an   Fruit    Market   Ltd .
Vancouver,
C, l" l'*usse\ is reported successor
to the 6th Streel Store of .1   M."-
\. \\ West minster
• *     •
I >   F   i Itndinning, w nolens le
retail tobaeeonial <•!' Dawson, "i I
is reported deeeased
• *     *
Mis  |;  I, Blow, Vancouver, i* i
ported lo h,i\. sold her deli at< -
■ iiaineatri
• t      •
Tl ■'   retail   hardw ar<    bitftiueioi
Salabur) n Ltd , ia i eported as»i
lo *ii. i VM T \
«     *     i
K. N. Cowai    i reported nn
to tin [fei eral stoi e of R. l\ Boyl<
Hurqiiil -iin
• i     *
/.'...,   \ . •   i tin   i
I'im',;.*''   Kr-.s    'he   Roval  ()«     |,
> lot-'   .       -.'■••■       , ■  \ '
11   i: i    ba    il '■ u   mvei
•     ♦     i
Mi** 0 '" orgr is reporti    -
..,; ■      r Hod     .,-      •       i Vai
• i
THE TOP DOO
If you nre the toj* doc snd BAVfl
won Good  Fortune1 * nv.xdc ,
If ail the btoarnga thai yoo with
cone to yon nil th*' while;
If f<>.»d and  rtitnertl  troubli d I
your eoffen flowing o'erj
If yon «-an boy th<* vcrv betl from
your increaainK store
Jntl look around yon nnd beneath
for one n be nei da y our aid,
For one  who   >\<r m the depths
Good Lm k seems t" evade.
Look round and vice*  this luckier
on.- u ith s> mpathetic ej ee,
Then  reaeh  i  pnvt   nnd  help la*
itruggling bottom dog lo rift
There may have been i byg limc
when y.oi w<re struggling there:
Winn yon, too, m the toil of Life,
stood in and took y our share,
When,  buffeted   and   t*>ni   hy   Fi''
you needed someone near
To raise and lift y 0U from tin* "',r''
and ipeak a word of i beer,
And if that help was given to you, in
meaaure greal or small,
If you have reached to di//y heights
where once you feared to fall,
Then   view  th*  struggling  bottom
dog  Willi  Sympathetic  eyes,
And lend a paw to help tin* poor UD
fortunate to rise. THE I'1*ITIK|| COLUMBIA RETAILER
araization
i ofrcspondencc From Merehanl Who Resents Preponder,
mce of Unqualified
Storekeepers   Relief Will Necessitate Goverr mt Intervention
!'.   <
•
percentage on  his investment   I
W|»V mult
Hit
•   ,"lll,il'!> business premises at a
" '  ftnen 'here are more business-
"s '   in ■'•"■• squired for the popula-
m "! '•• C.1 Some other means of
*       -  with  land    and    property
'-'    '  found by property owners,
laerwise the multiplying of   busi-
ik -•* sections in advance of requirements will only stay the return of
It Pf    ;oi.    i
lavourable conditions of
M
•
■
•    *
•   i
ta
'     I
.1 <>       A .  '.        ' ■
•   * |    ■     >
nt, ft hid
puhlie  [ •   is
' "        not s eng '-■  -  •
' ins
• ■  ■ i \      in in bun
ol HtfTi al   i -■       I
•■   * bal   ' *• i re   11 ■  I "
*  I n merchai I dug who
* •> means qu •■ **   I : ,!
Is   to   the   coin     .*   '
'in-ir inexperience tli
■*- without consideration ol
•
!•<*'■
v
I
|\
'
recognized   professions   are
i tected through the   efforts   of
■ ir members, then why should not
•   Retailer be protected from the
irs ons of untrained persons?
MERCHANT.
d ■** evident from the proceeding
; munieation that the writer takes
•ommonsense viewpoint of a sub-
' ': al is worthy of the widest dis,
issii n.
fher,- arc undoubtedly too many
; ersoi - endeavoring to sell merchan-
se without any knowledge of the
is ness bnt it usually happens that
ii i< h folk sooner or later find their
■       nd fade into obscurity.   The
" ta . mi rchan) who is operating his
*• isiness "ii a sane and efficient basis
need   not   fear  that   these  "mush-
i ■ m    dealers will seriously retard
is trade but there is no doubt the
■ ■••■• asing number of "pill-box"
ston s in \ aucouver reflect unfa\ ir-
■'* \y   "ti  the  retail   fraternity,  and
• ertainl) are no indication of civic
I rosperity.
Snt'li conditions are hound to ex-
si j is! so long as no legislation is
, ■ a n d to prevent any hut qualified
- rs of merchandise or produce
from operating as store keepers.
\V1 i *hcr property owners are jus-
■ ■■■ J in ''subdividing" their premises to salisf**i   a  popular rental de-
• d is another matter.   The ques-
• of store rentals has hecn lully
. ussed in these colums, bul thc
■ | 'valenci of f'hes,' minature empot'-
in s would appear due to the fact
• . • the average layman imagines
thai (mi three factors are necessary
t0 operate a retail establishment: a
,mfl]i   ,. ipjti '    i   rea onahle rental,
nd a pi iisanl disposition, and il the
I merehanl is not protected by
d  standardisation   the   average
to tn his or her
twardly
son will continue
it,  a  business <!l*"  0UI
,v iii
SflltS   so   ll'V,    111
difficulties. 48
THE BRITISH COLUMBIA RETAILER
\
OV eiiih
"A Sudden Loud Noise
and then—dead silence"
!
From the May 1st issue of "Marketing," the well known maga
zine of business published in Toronto, we quote from an article
on advertising:
"Too of ten a firm makes up its mind to spend
$§000 on (i big bong oj an advertisement, ti
docs so. There is <i sudden loud  noise and then
—dead silence.    Nothing much has happened,
Our object in quoting this statement to the grocers of this
country   a statement that might cause many a grocer to nod hiss
head, look over certain slow moving stocks and sigh   is merely to
emphasize the Canadian Postum Cereal Company's Merehandis
ing Policy.
Which is this:
Piotection for every grocer who handles POST TOASTIES,
GRAPE NUTS, INSTANT POSTUM and POSTUM CEREAL
by absolutely guaranteeing the sale of these products.
It is not a new policy. Over 25 successful years stand back
of it.
POST TOASTIES, GRAPE NUTS, INSTANT POSTUM and
POSTUM CEREAL advertising never "blows hot and cold." It's
a steady, year round schedule in the recognized media that reach
your customers.
The slogan "There's A Reason" has as much significance to
the alert grocer who specializes in and pushes the Postum Com
pany's Line as it has to the millions of consumers who buv POST
TOASTIES, GRAPE NUTS, INSTANT POSTUM and POSTUM
CEREAL.
Canadian Postum Cereal Company, Ltd.
45 Front St. E., Toronto
Factory: Windsor, Ontario THE BRITISH
<>
* \
BIA RETAILER
or.
;NKRAL   CONDITIONS
. |     ... ilttC M ll 11"
ill Ol   ''*•* Uor»
I u* wll    | t|tl
:-J.': Of   Ot I      ' -
I |-| -. ; ■ '   f '
• ►  fof an il
..•••*,--.     ,-.
-.,-•'.       itjttii    tig |
.•r   M   • ff*   I     I
,m-   of   Xm.&*   r- .
• *      i 1!
•-'.*-/■
-
, ., u*( »r')9iw:»n«l>|e
*
. , (   n riitttiim * -
-            h
- . • ■    i ••.,-.'.-■*
.
(Hli  ^ftr,  ih «
■ '    .  • ■
■*■.'*
■.   ■      s*»
mil
Walk   a   fur!
-
. .                  .                                                  | ".      H
I                        -,    Ial
1
tkxmd V«f«tabl«
i •.   •, . | .,    '   ri
> '. . -i  *
...
•   roor<   *
mai      i
■ . . •• meitlA lot i.■        ■    1
•   - Btark**l -   ■    -i i * ; •**
1 * • ivtii •   "pill
Ca: * * i PumpWll
-
ffitnti*!   ■ -* * ■
Btti ulinu wlitti   ' • i   •■
... • i   writ
•    tt (Fi mm*    h fl
•   . .          * *. .-..tun
*  t]    Rhoi 1   llu)  *
Mfo ..* j ia| » i
I ■ i   : • en ml ing in
•**' •  i   « iltforniA .Irtj-.•■■
i on ihe mark* i «!•»<'>*» mf •■<
• ten dolUm i low  From
> Rilinfl >■«) old •!«t
■W*   Flint   RhorUgr nf ear*
li livrrtfi    of   I »Hforoii
I nti-tin* '.«»quit* *n exl'
'■•   nUttlrroUM  small   hIi'I**
iefkrhi>i|  |Hln liuu k. ?    th''
i'!esr|i«,.,j  .hrtienlut*.  '"
1 I'.i k.i>, tt ho ity unrp! *
|>oxitinn s-.h r<i*sit<N iltwtolu
Apt lo
Broomi
ruh
i ■
'
w
w
,11
LONDON TEA MARKET.
I''a prices in London, Eng., have
risen uteadiiy during the pasl few
1 ■ ks, and it is reported from
M me ng Lane that the advance will
1 ommon tea, particularly, is at a
-   ■ vi I, and Indian cannot be got
al li ss than Is. 2*^d. per lb. in bond.
Exp rt tiade is increasing, large or-
.'. ing been r ived from the
I i ti I States and Canada.   Ship-
nts ol V rthern Indian tea to this
:' *    . :'    . il up *u expectation,
. i  .-. co ml of labour troubles, but
I     . n exports have eonsiderablv in-
PR0P0SED   CHANGES IN   THE
CIVIC LICENCE BY-LAW.
fc-.W-    Flat rate of S25 to cover the major-
itv of retailers, advocated.
'   inges are contemplated in the
cense bylaw for nexl   year
affect a large Dumber of
! I is year mer," ants have paid a
.. r ' ■ ol $20 for their principal
isiiu ss, and a minor fee of
■' for each subsidiary line,
l'\: • '-• n '* has shewn thai the
ajor and minor system   has   nut
Main stores, particularly in the
.   irl s, ; a\.   to i ai'ry several lines
•   • ■  Is   ;   order to make up   one
isii i ss, with ilit* result that
■ ■ '■ v  ii onii higher than those
f in an \ of the larger stores in the
ul ic of [|    , •: * \
•■ posal for uexl year is to
-.' i ■  [" basis for all licenses,
\   ii on of a few trades
II •-. \  s\\ ee; ing ami boot-
w hieh  are  charged  only
w ill iii   :ii a flat rate ot
[bl|S       s-.es   except    tllOSe
niij  ||  I igher fi e than that
. ,,     •     (he elimination of the
minor principle altoge-
Tin   flat  rate   system    will
in  ■.ipproxiniatcn   the    same
md minor sy-
lllle   11
s the major <n 50
THE BRITISH COLUMBIA RETAILER
\
ovcrobi;
Chloride of Lime
Supplied by all wholesale grocers
in  British Columbia
For use in Hospitals.  Institutions
Scnools, Outhouses and wherever
a disinfectant is requ.rcd.
CANADA COLORS AND CHEMICALS LIMITED
Succa ding
THE JOHN  B. PAINE CO., LTD.
Toronto Winnipeg Vancouver
Agents:
QUELCH & STERLING
VANCOUVER,  B. C.
Display
An appetizing dish and sn
economical
The delicious t cited recipes on
every carton will help to sell
other groceries.
From your jobber or
Kelly Confection Co. Ltd.
VANCOUVER. B. C.
The
McCormick Standard of Excellence
Kvitv operation in thr Niiiuufitrtuir of
McCormick's products is careful!) and ■■•HeutinVali)
performed. Onl> tho host and purest of ingredients
arc used. The) are mixed and baked b\ expert bak
ers who take? pride in their work, Absolute elean
liness niles.
Take advantage of the McCormick reputation for
quality, purit) aud cleanliness and offer soods that
sell rapidly and add prestige to vour store.
McCormick Mfg. Co., Limited, London, Canada
Branches  at   Montreal,   Ottawa,   Hamilton,   Kingston.   Winnipeg,  Calgary,   Port   Arthur,   St.   John,   N    B.   Vancouver.
Edmonton and Hahfa*.
&i THE BRITI8H COLUMBIA RETAILER
1922 Canadian Trade Figures
iitinttiary »»f (aiiadiati trade
recently   bj   lhe   I >on ii   n
.,{ Stntutti v contain** iuti *
.Lji^riviis ni ex port« from
during ! ***  two yearn
inequent'c of the i educed ■ aim*
.,,.!•;.,   (hi   • : - * * in
(    fl     I  I ' I / ' *   ' '
■a \., • c thc in Ti nn* ii tn< il
i  .,,,..    . noted in tan*   a
,•■,>( i   I IMt. 1 Kingdo
I ,.,'   to Un   Lnited Si \en n
,f »■!•.!     6   •    A
51
ioz
'
ii
ar in Spi
■mber
M'   .■!    -I  H
i • >.•) i I .
1.616.425.
*i.*-i:>.l
: M,103,473.
•    I 14,512,508.
aso ol $1822 21
increase oi  **
148.
129.3
.   an ii
''■■• an increase of (lbs.), 5,333,-
1 '0,)acco, a decrease of $3,841,948.
Pish, ii decrease of $550,894.
Coal, a decrease of $21,334,101.
'aints and Varnish, an increase of
'",384.
Wool, raw, | Ids.), an increase of
1,812,241.
rweeds, (yds.), an increase of 837,-
260.
Worsteds and coatings, (yds.), an
in Tease of 2,876,438.
Yarns, an increase of $1,133,809.
Wearing apparel,  a  decrease of
$480,710,
Purs, an increase of -fl,224,429.
Boots and shoes, an increase of
II;
774 02*1   •    Sen /■
...       ..!      -      ,'i       •','
mcreast  ol
I   5
11
I.i   -    .'
■ ;••(• I'l-itNf   ol
Ui.ih:;.
Bacon  and hams,  a  decrease of
ll.s. . 4,190,494.
Clocks and watches, a decrease of
$1,420,231.
Farm  implements, a decrease of
$6,772,263.
Hardware and cutlery, a decraese
of $1,088,013.
Autos (passenger) an increase of
no . 4.113.
TOTAL IMPORTS 1921 905,961,-
941; 1922 732,904,818.
\ nanlian TOTAL EXPORTS 1921. 905,961.
I? •*■••i"  2      i i   Ml; 1922 732.904.S18.
* 1   . Im * \ ;   ,, n ,., _,    .....
MILK   BYLAW TO BE   EFFECTIVE JANUARY 1.
;t\ <•
' ;     rti | pom t ■:'- A I.,
tl itc  nt s.-; teml • -   ..
n oditii-s lbtte<]  herein
"*'• ing fl ii • ml ions
•vv
\
s
ins
into Canada to
iw> an  increase
x. ,- . • -1.*-">•;,
a'     1     ','"•
t>n\t "-M
*•_'> I . I - I ■
• $st.726,4$3.
RAMSAY'S CREAM SODAS
*' **ai "r
i/.uuvi
^tAM§ODA
itiHiaak"
£i*V&.
TRN   OUR NEW
DIAMOND PACKAGE
FAMILY   SIZE
Al SO  PUT  UP IN
SMALLER  10 CENT
PACKAGES
SOLO BY ALL LEADING GROCE
Ramsay Bros. & Co., Ltd.
VANCOUVER, B.C ™T0RIA' B "'
Vancouver's new milk bylaw,
which comes into effect on the first
of January has been passed ou to the
civic trades licence department for
the necessary changes to be made in
the licensing regulations governing
the preparation and sale of milk.
The bylaw has already received its
first reading and the two remaining
readings are not likely to result in
any changes or amendment of the
measure.
Although the bylaw has been in
the hands of the city health department for several months and has
been made the subject of considerable attention by officials there, the
fact that it has not been put into ef-
feci before is not through any great
objection from milk dealers or any
other direction, but simply because
of the changes necesary in regard
to licensing. On that account it
was decided to bring it into effect
at the opening of the licensing year.
While it does not call for any
change in the percentage of butter-
fat iu milk, it makes it imperative
for every container of milk offered
for sale to contain a label stating
definitely the particular kind of
milk in the container. 52
THE BRITISH COLUMBIA RETAILER
\
o\ Clllli,  I
S^*£2
When your telephone is left accidentally off I ho
hook, ii register*
the same as a call
at central. It' the
operator Rets no response io her
•'Number.   Please,"   the   number
is handed over to the repairing
forces as being oui of order. All
thl8 involves tests, reports and
time, In the meantime, no one
gets you on your telephone,
"Oft the hook*' is a very
common cause of InteruptiOD to
telephone service. By the exercise of care in this connection
you will protect your service
and avoid inconvenience to
yourself and others.
B.C. Telephone Company
CARRY ON
Now is the time to gather back
Summer and Spring trade. Time
to pet back yeasl customers
Those who have tried it at Sum
mer   resorts  -Those   who want
to settle down  and eat   it regn
larlv for the Winter.
fUlSCHMANNS YEAST
is as good for you as for them.
n encourages elimination, good
digestion,  good  health    as  well
as good sabs.    Prove it.
The fleischmann Company
Fltishrnann's Yeast
Fleishmann s Setvict
CANDIED WITH CARE
Ex perl candlers examine each
"B.  C   Maid"   Egg,   Your  CUSIO
mer gets 12 fresh graded eggs
OUl   Of   every   dozen.   A   growing
li. c. industry, Help it along.
Write for Quotations.
B.C. POULTRYMENS
CO-OPERATIVE EXCHANGE
572 Johnston St. 114 Hamilton St
Victoria, B. C.   Vancouver, B. C.
DID YOU EVER STOP TO
THINK
THAT people are interest! d in
reading the ada when 'heir
pockets arc bulging with money to spend,
THAT they arc |\TK\*>KI.V
INTERESTED in advertising,
when what the) upend musl be.
carefully spent,
THAT then the) bit} what
they can afford and a<is tell
them where to find thc   bars*
amv
THAT when  business is    lag
King Is the tune to upend more
money for advertising
THAT those business men who
do ro, feel a depression mneh
less lhan those who eul down
expenses by  'uittinjj *i"wn ;i»l
vertising.
'I'llAT to • urtatl   achertiaii
cuts  down  ^ales.
THAT cutting clow n sail u cuts
dowu production.
THAT   rutting down    produc
tion cuts down employ men!
THAT when employ mem is cul
down,  it  leaves a  who!.-  lot  of
people with no money to upend,
THAT you should    keep   up
your advertising so yon    ean
keep up «our sal. u
THAT it will increase produc
tion and that hill increase • m
ployment.
THAT wiili increased euiploj
ment, i pie will have money
lo spend
THAT " BUSINESS   As I si
Al." is the slogan to use, A11
VERTJSEI
E. R. Waitc, SccrcUrv
SHAWNEE   OKLAHOMA,
BOARD OF COMMERCE.
Partnerships  Registered
BUSINESS SALES SERVICE
For quick gals lint your bu I
•* •  i *nt. u      \ ou .iip assured
reliable,   efficient,   confidential
sei \ Ice si minimum cosl
Retail stores nil *> * here In B I'
Pembertoo & Son
418 Howe St.    Vancouver, B. C.
I   know  all abotll  it     I  w as a gro
cer   myself  once    How   often   we
near thai said by those wanting to
buy  groceries  for  nothing    Even
time I hear it I recall v hai my boy
hood friend Artemus Ward said
ynii men know a lot bill mosl of what
you know ain'l bo,
Chilliwaek--
Chilliwaek    Sbo*    Co   Clarem      \\
kluirhead
M,irpol«~-
Marpole  Pwd    Co    <;<>itiuii    \|.lv
Thorn p "
BummaHand-	
Lawlei  Pmli Vo    John Lawlei
Vancouver—
\rvny A Kavj Stort*   ftamuel J <"<
De  Ci*n   vv    Mai k  Lumb* i    Co
Mark I hr Cei and Robi  Bti i
Hopp-a siKn Co    frank    \\     \\,,
Jamen  u pllburn.   Pi ed    <
,' '      i,    S. |,v* hd
National   Coal  Co    !.<!••..»  s...,:   \\
Ramsa)   r*a Co    Geo    n.   :
... • ' tt tn   U   n   Rama*
Btandard -*•>■■<■ Rangi and Pun i • l
pali  and 8h< el   Ifetal Woi»
I.   tMoi ■ i
Vanrouvpi   kftuitc  <*.>     trlhtti   il   M
\\. -.•..■■■    l»egrs(     Heha
w m   Klnnar)
V t r t«. o "■
Ven oi     N ■■■■   Lam li     C   U    Joi
■toi
Bvena ''>K^r  and  ***.«■»»•.  Bland   i. ■ *
Mahoi   md vs n   Trai *•
Reliable   tuio ind Bicycle vt- • ■ ■ .
I o   i Blockers I   \. in   Carltoi
Kmma ■***'•'• k* i
Reiiabt*-  into and Rajtsajt«< Co
• !•.     w -a,   ( ii Hoi   i d OU I
i>«'r >".,.■ *,■ •
M di   I        diIp Co    R   l*   N   N
ai d K   r   llroa i
.row j,
' •     '' •     n
. •
Ilia k      Wh\ nol bti** ■'■ fliv i
Hr<>w n      \v bal *
(Hack      11 II j<>i* vu.ir men
J. A. Tepoorten
LIM1TIO
WHOLESALE
DRUGS
PATENT MEDICINES
DRUGGISTS  8UNDRIES
PHARMACEUTICAL
PREPARATIONS
308 Water Stt Vancouver, B.C. •0*10
I   --
THE BRITI8B COLUMBIA RETAILER
53
REGnATION8 AS TO MARKING
OF IMPORTED EGGS
.... ntjj o! efgs in tl    si
ii •,, i ao,i'i.* foi doi
11 ii in \"11 •*• I•!; ■ *   B
RELIABLE    FURNITURE   COMPANY ENLARGE PREMISES
ii     *
:o ejftt ?< ■'
I        ■.  |   H ' i >
«.f      01
RECENT   INCORPORATIONS.
Thompson Motors Ltd., Vernon, 15. C.
110,000.  Automobiles and accessories.
A. I. Johnson & Co. Ltd., Ml Cambie St.,
Vancouver, $50,000. Manufacturers
agi nl    Importers, exporters,
Associated Agencies Ltd., 1404 Standard
Bank Blgd., Vancouver. $50,000. Wholesale and retail merchants.
The Shore-Wallace Co. Ltd., 155 Pender
••'   VV. Vancouver.   $100,000.   Taking
over ihe wholesale and retail paint.
nd varnlnsh business of the Callander
Shore Co. ltd,
Fraser &. Mackenzie Ltd., Williams Lake,
I', c $30,000, Acquiring the business
ol Fraser and .Mackenzie; merchants
and general brokers.
Stevens.  Baker & Co.  Ltd,, 626 Pender
St. VV., Vancouver. $50,0000. Importers,
exporters,  manufacturers'  agents.
Loummdon  Fruit Confections Ltd., Pen
ticton,  B, C. $200,000,    Acquiring rapes lor manufacturing fruit ton fee-
Thomas Shotbolt  Ltd., 589 Johnson  St.
Vi* toria. Druggists and chemists.
Irotm
Knrth
• . *
THE  RULING  PASSION.
Importers and Wholesale
Dealers
IN
Stationery, Novelties,
Smallwares, Joys
NOVELTIES   FOR   DANCE   PAR.
TIES   AT  ALL  TIMES
A FULL RANGE OF NEW XMAS
GOODS NOW  IN.
i nakok Vacuum y
The laemftaf por-ulanty Ol  f"*"*-'
ConvinH r5Vof I I B
•     v [BOB io Satisfy
And ymi can Recommend and Vtptnd on
Rich. rrUTtnt, Delicious    Ami h\**P
VACUUM PACKED 54
THE BRITISH COLUMBIA RETAILEB
\il\e
Vi'lllli
er
IGILLEff S LYE
fcw        EATS DIRT
Profit is only profit
after you sell the
merchandise. A
large margin does
not put a'dollar in
your pocket if the
goods set I on' your
shelves [until they
are bespecked and
unsalable.
E. W. GILLETT COMPANY LIMITED
TORONTO,  CANADA
WlNNIPCG
MOMTMCAl
90 per cent of
STEVENSON'S
QUALITY BREAD
is SOLD BY
RETAIL GROCERS
Till*:   WISE  GROCER   WILL
UNDERSTAND what that
PACT  MEANS  TO  Hi:M
Phone  Fairmont  227
VANCOUVER,   BC
GROCERY PRICES CURRENT
The following are prices quoted for principal lines of leading wholeiale firm*.    Prieei quoted a*-« nettitar ly
lubject  to   market   fluctuation!.
RAMSAY BROS.  4 CO., LTD.
Family sodas, packages,  per dozen
Cream sodas,  2a  tins, *-.o h
10c Cream  Sodas, packages, *1*»at
16c ''ream Sodas, packages, doi
10c Assorted Sweet Biscuits, packages,
per doz  	
15c Assorted Sweet Biscuits, fancy • a: -
ton.   |>«-r   dO&
Chocolate Bars, assorted kinds I dm
to s box,  per box    ...
E.   W.  GILLETT  CO.,   LTD.
Royal Yeast— Per
.1   in*.  ]iV ps.  Hi i use
I : r
II
i i
II
ti.
90
Per'umed Lye —
4   il(ir.   hi   ( B. ^<-
io (•;,'<('>'.  i doa In case
Magic Baking Powder—
r
|   -.7'
per  ffiK«
I 6.70
•i. .  " dm
"/..   4 doa ....                        7 56
nz..  4 doz. B.OS
2  nz.,   1   doz 12 26
'.'  n't .   2   'I z.   . •; ::.*.
i tb. 4 doa     J6 ',-,
1   lb.   2   dot     . 8.0ft
20,  T*»s.   1   doz. 'i v',
r> jti.  >j doz, S 10
Bpeelal discount of 5 per rent sllowei* on
Five Cases or more of MaglO Baklnf
Powder
Canst ir.  Soda   (Granulated) —
2.*i lb   wooden pails
It)
6 ib csnlsten l '•
io lb canister (100
:   ■ Iba  li m Irumi
4 I iba i Im rr sis
i!'^   In   *»<■ I
Cream of Tarta-
:.  th   mprnr a
I
li.   p
loi   '•
I    K
I i   htt
14  doi
11    . ana will   ta rw ■ ■
I n,   . ( .-. M   •■...
3 tb    square  i nnlsti 11
'0 It,   wooden ' ' '• ■
.'  "     wood hi   palls
|o" ti.   lined  I • •
SCO n>   lined   barrels
Msglc   Soda—Csse   No.   !«
BICarbon*te   of   Sods
I*2 H     kei
100 !'.    '
p r  : es
.   ,.,.,   t,
KELLY,   DOUGLAS   A   CO
Nabcb   Products
Alum,   Itl,   dos
Borax, %$ dm
Tartaric  Acid,  '*«, <\ot.
r iking '''■*•*>dei   \\ IS ■ ■.■.. do*.
Baklnf Powder, <i ti os   doi
60 lb   wooden  pulls   13
Baking Powdw, 12 I'j*
(taking Powder, I Se, <
$0,164      Celery  Salt.  gin™,   dot
n
14%
U
'  -
LTD.
71
I
I |l
«so
■. ■.
MRlOf   Sods,   4)   I »    CS.M
(taking   Jod i, M  ty I   doi
ltd    I   l'o*rdi        '   s
Cayenne Pspptt   J
|o*/ *•. SIUA II      do!
Vi
doi
S     «•».&!
' •■ eg,   urtial!    .' ■»
•■..■■
tins
M
Rxtrsets fall flavours), I di     '■'»
i.'ttt-ft. tn rn*! flaw irs), i M . dm
Rxtrncta 'ail flavours), i <«i.  dm
Rpeora Balls, U«, dm
I • | ||    l ',.:.,• |     j    ,,t      doi
Id RSI   (ChOCOtstl    llo««t   I'lnk,   I.eir.on.
vanilla,  Whin,  Almond   Or»ngi)<
doi
lelly  Puwder,  dm
Mustard.    (4s,   doi
Mustard,   '*••.   <!<<«
Mmtnnl     !«    doi
1   m' or  ' dl,   **  nt ,   d II
Castor i mi. 4 oi. d *
Rait  l'etrs,   '*•,   dm
Dee I With Our Advertisers:    They Make This Official  Publication Possible at U.00 a  Year.
ti
11?
c
H
4 11
) «■
»0
! 4"
4:»
i *c
I li
I O'l
I 60 • i'!
THE BRITISH CX)LUMBU RETAILER
J..|
\   ' ■   I   »
". ■»
,,,    „   MALKIN to    tTO
',.<••   ti'»f   Pi ■ rfwCtl
-
I
■  ' i
i    i      ■ - •
-.  i
■   ■
:» i
u    :
{I     ! :
i
:  *    i
:   *     I
i    *
: l»
'       T
t*
'
I
I
I
I
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-■ I |        ■        ' '
- '        |
'   " | I
is. ■ •• .-
-. * ■
i ■
■». .
('    |    AMI  a   CO ,  LTD.
It »■• ■    •   P-   luctl
Cr,,
Pei
W.   A,
i
• Ml
^SSSSSSSSSSSSSSSSfM__
*!    • *l   CROW '.   S0*PS    LTD.
>»•     P' ri     Lll
- -     . f .(,
Tsf-ms i
•i*. »'•*'
.j.i
DO
.     v'r; '.   J '■ it,  qts.  box of 21    4 nr,
* .,*'  ' ",.?;*H: H«lk. -254b. boxes   4.73
• ne*«. « la box of 144        4 nn
•■: rv"*.^°-\°Ji44 - «:oo
,. '   ,,   . ■"•    ",x  »   *     4.00
*?,     £*"e*  ''"•'' '"  50            5.70
' .'., ;'■ ke-s< l"2 ,,f 200     4.5o
■ ," ; ■'■*' Tar, box of li>0    5.50
■ '« Pine  Iar. box of 50    2.80
tor riolet and Hotel Soaps.   Special
"fl o. 10, 25 and 100 boxes.
'. '' ''   *"" lP.  '- ':'"X "I  120     .  . 6.45
■• '•'   •***  'P. bs, box of ill        . 5.45
pped),  box  ol   100  .     . 3.80
3W in  N ■:■•;:.,  i.,,x of  100         . 4 75
or Montreal (wrapped), box of
6.30
.' '     *'  '■  "'   -'■ 4 55
'  ■'■ :'x 0'3 ■      2.60
tied, box    •  .                 6.20
1 "■'■■  box of JO ....        ... 5.55
s« in  Washing  Powder, 3 lb.,
'•  ' '   -*' .    6.55
'  '  ■/ '    '" » Of ill     5.30
jri Powdered Ammonia, box of
.    4.''5
»1 prices on 5.  10, 25 and 100 boxes
ray's   Water   Glass,   Egg   Preserver
-' Una per case     5.00
THE   JAMESON   LINE
Jameson   Coffee   Company   of   B.   C.
i ■ • - I   ■ • ■•: ' 50   Is to a ' ase   $   . '7
eson's  i. tnd '  :2-       48
p   ■ I    50   '<tn case .    .52
eson s Bi   nd"     ,:'   '.-s  to cast'     .53
>. lei. J in eson's "Featherlight"
tins   • ■:    '   ■   13.80
Una per doi             720
■ • ■    ;• ■    loi •   2.30
■ 0   • -'. I •: permint, Ratifia,
■   si   • ' ■   Si  im berry Vanilla.
.'   •.-.. .-. • '            2.25
, ' 2'-  i ien     4.20
.    ner dozei •   s-4"
2 . per j0ien   16 80
,.   o." be-t g-oz   tins, per doz   2.25
"•'" ecn il lis  10-oz tins, per doz   2 25
; ....     1.00
.   ,.' j0 i, •• 1.00
•'    '•     npi   dozen 1.15
• . ('. ...•'  |0Zen .   1.15
•  . 1 00
!".. ,*'.... down      ::.--•■ i-i5
.    I  -,.,', .   1.00
;p'"   : . 227,.v ■■ i-i5
,     ;' , n . ..    1.00
■ '   '• ':. * . l.io
.'.*;'.,.,                .i oo
'   ■"    ;., .' 1.10
''".  :..:'■..'■   d ten •   I-"
.  ,.   iozpii •    •'•'"
•*   "■    ',  '  ' ...   i oo
''' doien j |1(1
•:*. '■;",',:;.: ,,,,,,..,        ..: 1.13
,„ |   ,  dozen   l-1*1!"1
'..'"^'':'.!. dozen       ' -   lM
1      .' " '.. •   ..- dosen ■   10[I
ln7Pn I-00
i  ■"    ts ...' ,'::,'.1..,,.,   . i.25
MALKIN SAYS
THE..FLAVOR SEALING" TIN
Contains
m mEST COFFEE POSSIBLE
w
I 56
THE BRITISH COLUMBIA RETAILER
Nov,
llll'. T
J Fall Drapery Stock
| Is Now Complete!
I
We have just received a
big shipment of Fall
Cretonnes, Scrims, Muslins,
Tapestries, Novelty Curtains, Novelty Scrims, etc.
Samp'et and Prices Quoted
on application
Our New Catalogue ii now issued,
if you have not received one just
write
| GEO. H. HEES SON & CO.
=  Limited	
1 TORONTO MONTREAL
= 603-325 HOWE ST. VANCOUVER, B.C.
I Seymour 5279
Rllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll
Campbell's Limited
Successors to
Geo. A. Campbell & Co.
Tower Building 500 Bcatty Street
VANCOUVER, B.C.
MANUFACTURERS OP
MEN'S CLOTHING
All Goods Hilda on ths Premises,
Specialists in
GUARANTEED  INDIGOS  AND
SOLID WORSTEDS
STANDARD  MODELS,   ALSO
YOUNG MENS  IN  UP TO DATE STYLES
SPECIAL MEASURE DEPARTMENT 10 IHE
TRADE
MORE TAXATION TROUBLES.
Former executive, Victoria branch,
R.M.A., takes exception to proposed
tax on "the rental value of premises
occupied by those trading in the
City of Victoria."
In an open letter to -I. I» ('lean-
hue which appeared in tin* Victoria
''Daily Colonist" of November 9th,
Mr. K. Gamlen voiced his opposition
to a recent speech of Mr. Clearihue
upon tin* subject of Victoria's finances and taxation. Contending thai
the speaker ill-advisedly favored the
imposition of any further taxation
upon tin* merchants of Victoria, Mr.
Gamlen desired to know :
1 "What businesses will eome un
der the heading of "those trading"
in the ('ity of Victoria I
2. Will the premises occupied by
doctors, dentists, lawyers and other
professional men be subject to this
n« w tax .' It not, why nol,
•'{. Who ar** the merchants or firms
referred to in the following sweep.
ng and misleading statement; "At
present we find many linns carrying
on business in the best part of the
city and making ver) extensive profits,'1 and where did you obtain your
information !
I  When making comparisons w\tb
other cities wasn't it fair thai you
should  have stated  thai  thc  mer
chants of the other cities mentioned
<iu not have to pa) a [lersonal pro
pert) tax"
5, Are yon in favor of repealing
the personal property tax if the new
t;i\ is imposed, or if il is not im
posed
6 I 'nl > ou nol admil to h deputa-*
tion of retail meiehants thai thc per
sonal property tax was "unsound?"
i ( an \ ou explain w hv no men
tion wai made oi the personal property tax in your spec* h'
v Do you know what percentage
of businesses in I hi I V\ of Victoria
and Vancouver amongst the retail
merchants were called upon io pa\
the personal property tax for fas!
year I
9 hid you Know thai lhe asses
men! and taxation commission of
Manitoba, describe «l the annual rent
al value tax as a ver) imperfect
measure 'and "in many cases ap
pears to work un, ustly and inctjui
tably as between those engaged in
vi rtntn rlmoM*** ol luianm -   nniiwal
■ I ■   retail merehanl as   on     *• I *
t he w holes*} I r rot'i  Kant   nn*.] * ti - l
reach adequate!). nn<\ in man)
■ u«*ei nol a1 all, man)  persoi
t he ' otnmuiiit)
WHAT ARE YOU DOING WITH
THAT WINDOW SPACE'
!i. ii>* is ron*M*rvattvel)  estimul
\ inn* window  «.p,i< <■ represent*! ■ * ■
half y oui total rental are you get I
full value oul ol ll a' ipa* •     I • • *
you 'i" just .is much business  I j
uere ,,ii ■ ii-  net "in! fitxir snd ilidi
Ion >•   lhal   w tinlow   facing   on   llu
Ktreel I
\< i ortling   !'•   recent        ires
eluding all r\ tail locations in h »t I
large and Mnall communities, il
estimated thai Ihe sverage number
"f shoppers who walk b) or into s
store is 70 per 'la** lighl hour, 700
ten hours or 1,900 per week    llov*
man) 'I" )our windown stop'
i 'ik'ar I In Iv: " Poi three hundred
bands of thai brand they *►*-■■•■<• you h
gramophone."
(Hiatoraer* puffing hard "If I
smoked three hundred of these I
wouldn t   want   a  gramophone, I '<l
Wanl  a  harp," THE BRITISH COLUMBIA RETAILER
57
DRYGOODS and FOOTWEAR
CLOTHING
.
i   !<>r '
V
"
i * i i *  i *   ■
'.
'
.     * .
- • i **     it  ii^ *
nwklh
■ | io mo
it At fit Ofl
1  ...
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t« ' <• m 1
•
day     rhw
• lilioi
'     rf:*.*     •-   .
ill  *.   I •i-'
it     '    •      I   •■  '      '
ffivei    '
■ r«* not in
re***! I j
I
\x\n\    jo  •■"
(
'
ilrmai
V   (    .
itr11   ill
k ie|   i i    ■ *. * * on
•
Cotton
i*o<h|i  \\b
'.'.' part in {'5'" uv'
*; un| be giiin Fu
Tl ii mai ki I j a* ,:
• n?  high level foi    s ■
■ I x     Piece  goods  niul
I  t\ <*   hd\ ained.     at   I
11)  ti> l»r expeete«l H *' ! "'
*<   an '*•<• maintained
i fact ure of   cotton   into   "''
rig season     \ny w s)   i>! i ,H u;;
** lower,   and   those
W i ••••'. !•■:.•
G'.ove?
"' •r 'fiialities, appears to haw larg-
neutralized the duty considera-
lon.   The lower grades of wool are
so cheap in relation to the hes! rne-
r nos that they are being taken by
* ■ Americans in preference to meri-
Inereased  attention  is now
■ ' - -:vrn to   fine   and   medium
ssl red wools.
Fine and medium crossbreds have
made  more  progress  than  merinos
- nee the passing of the new Ameri-
ai (ariff.   This has pul some of our
om n users of these wools in a diffill t | osition, for they, too, were en
■• ii raging the use of   the   cheaper
wools to give relief to the merino
- • ■■ n.   Fine crossbred wools are
i -.v. far above this market, and our
isi rs are having to-stand aside larg-
\   until tin* Americans have done
v..
Headwear
BBADFOBO WOOL PRICKS
-,.■..,.. j ol American Buying.
CHANGING THE BASIS.
Mr  Smith,    a man   asked
his
tailor, "how is it you have not cal-
;, t] on me for my account!
-Oh, l never ask a gentleman for
money.
"Indeed! How. then, do you get
en if in' doesn't pay.'
"Why."  replied the tailor, hesi-
. ,. n„ '"after a eertain time 1 con-
'k-.i'ia' is not a gentleman,   and
•  |.ii 1 ask him
THE
Searson
MANUFACTURING CO.
LTD
Wholesale Dry Goods
MANUfACniROtS AND IMPORTERS
MEN'S FURNISHINGS
SALMON BRAND
CANVAS GLOVES, Etc.
Samples supplied free of charge
phone: »<
Miitnir
■ 2683
234 Cambie Street
VANCOUVER. B.C.
l|!
%
Bl
-
M^^am^^^S'^^:i:,^-^''r2 58
THE BRITISH COLUMBIA RETAILER
Fashion Show for Men
Male Apparel Display in New York Demonstrates Conservative Styles
November
Tin* innovation of a fashion tjhow
of mens' apparel recently staged in
Maddison Square Gardens, New
York, attracted attention to mens'
clothing, superseding anything ever
done in the bistory of the mens' ap
pare! business.
To eliminate nil possibility of pi
judice or favor, ami to insure thai
every garment was chosen strictly
on its merits, a contest was held under rules compelling all models ent
ered to appear minus names ami
labels or indeed any identification
mark whatever. Tin* services ol
one nf the greatest stage directors
in the world wen* engaged to (dan
and conduct the show. Alexander
Leftwich, general stage director for
Daniel Frohman, was in charge of
this work, a man who enjoys the
unique reputation for his successful staging "ti other fashion shows,
his work in connection with the recent "Merchandise Fair*', under the
auspices nf the womens' apparel industries being particularly notable.
The   show   opened   m   a   blaze     of
colour, produced by special lighting
effects developed for tlie occasion
by Mr. Leftwich, ami while the basic idea was the presentation of
mens' apparel styles for thi current
period, the spectacle developed in
to a panoramic play, depleting 'he
evolution of styles from the middle
ages tn th.- present day. Male and
female characters were used in the
production, allowing scope for
picturesque effects.
Tile     firSt     episode        \\as        entitled
"Fashions of Yesterday,"" which offered an excellent vehicle tor the artistic talents of tin* producer.    Tin-
east  consisted entirely nf men ami
women well known to patrons of tin*
silver screen, each male costume having its counterpart   in  f< uiiiime attire of a similar period, making pos
silde tin* employment of performers
of both Bexes, who depicted the fash
ions of the years 1130, 1634,  1756,
776, 1789, 1794, 1861
There were ten episodes in all, the
second    being   entitled    "('offer   and
Rolls." in wlih'li a dozen models
paraded, wearing the Litest creation
in mens' pyjamas ami morning
robes. These latter garments were
models in brocaded sat in, black rib.
led with rainbow stripes, ami other
fancy patterns.
Following this display, the "Sport
Hour" was shown, featuring fishing
units,  skating suits,  bathing    and
golf suits    The latter were    most
numerous,  vvitii   Norfolks  prcdomi
im' ing, fi at in ing th,   or\\< i| ■ louel,
pleated, w itll shoulder straps  ' tther
s*\ ies
noted   were   inverted   pleati
box   p<uut   back  w it ii  straps,  t iirce
and four button, si oi I rolls,  Patch
e-    pockets were shown in man)  rant-H,
.lisu    b,'|ek     pie.i's.
■ 'School I la) s" vi as • <.. i. ■ \' epi
si>de featured, devoted to lhe boys
di\ ision of the apparel indus!
The models w«re in sizes from - **-
\ ears up. Sorfoll suits in tweeds
ami eheek matei ia] predoti * '■ *
with a let * - towards p ■ I el
I ee t s.  voke oac   * ki  ' -   i
IJoys    plnl   suits,    ' rs,    " ash
suits,   se li oo 1   o\      ■ • ' ■■   ■ ■ * I   h 11 •
top        Coats      being      ■    ■•
Sports liosi  lo lhe knces vver   • ' i
rail)   w om, and  the caps ap|
iit  this numbel     '■'■ ere    most I)     al
t w reds.
lie t urn ing   I o -   I
ii       attir*    ' • ■ next   - ■ *      ti  tl
: igcant   w as  devoti tl   ent ii to
mens    business   if rh ent it le«l
"Business Ho irs      T »  I -   I
ed into two pari    tl ■  I • tl si    •
garments for tl    • >t I   ■    ml tl
ond ' be business menn1 streel   tl i
In the Ialler cas<   brown and -j
hats were featured, while .irn■ • r.l' lhe
abb* army   ol  stars came in for s
rousing reception
Three  further epiaode*   follow• d
Uns digression, entil led  resi ■  ti\ e
ly, "Th,  I lintu r (lour,      The I li •
ra, ' .md    At tbe i*,.r      featuring
in each ease presentntions of evei
ing apparel for men     Kmbrn den I
lihii -s   u ere   much   m   .•» idem ■    |
g< 'h. r with aomc striking pffi •.
in  ' i\- d"s      An  unusual  I ffi   |
ti ned w ith « idies-.-.2<2.\ eoal ■ I
•   111 - al « itli ,i v elvel eo
lift '   I :
I    >•
i! i-s".  roain     were    s'
•    u i'h   a   high   w <u*.t
: ' i'
\ i MIS
'!)      !*••!  r.
rl
fe,,      ||    i.
'OH I
town was .i s'i   rl l
ton  model,   with    well cul    lapels
medium  shorl   I It h< rs  m • ■ ■   of    a
longer  typ<    im rrov   lap<      rather
high.    Pai *   ularl)   attra<Hive   Has
a raincoat of llu   S'oi w eat her t)*pe,
gabardine all nround belt, also    a
doubb breasted coat, of ehec    ■ h
terial with broad notch lapels   Pre
dominating  colours    were    bro**
and greys    <no- noticeable number
M as an ulster of plaid material  w it))
belted back and high collar
"On lhe Avenue" was next d-
pieted, featuring furl her popular
tendencies m >.\ ereonts, Ihe Ragl
being show n as the popular tvpe
with bell around or half b< I A
'wo button English \\all ing coal
aitraeted particular atten'h.n in tins
number Trousers in the majority
ol esses w ere worn w ith w ider bul
toniS, of the  |)l II   t\ pe.  with cuffs
The  nexl  episode    was    entitled
"The Evening star" and gave Ihe
delegates    the    promise,]    o 111 .oft U II it V
to  view   "elosi  lips" of their  favor
lie  screen  stjil's.      It   u;is r\ id, nt   thftl
in this scene apparel was of ft sec
ondary consideration, and the not
■ ■'■-. '. ive um - 11 »m now    *
So sti       ■■• .   wait this   lei    ■•'•.■.
•   . |    ■   ■ .,    . . ■    |, ■    •
ir i a feature ol
■ • ,   it   ns    f thi   ass      ■   '
COLLARS
i ,      ....     tion that tin
* i ■. p • '     :'''•' *  .   |
liritinl     ollain   >i        iff* v
.ii"»   in tin upon  • . ' ; ■ I
kiii ,  '-■,.,.  ■■ ...•■».)',  being s
only to a i leel       of tin
u.   ■   ' :*-'-'      i K,\    i Mijlitl
shapes  and  .1"  * ol '   to  ;•'.*>   fl
-   t ■•   ■  foi a linen collar  1  i
■..   • •   ijoril    of (am     in m
■• > collars of a **a*tl     lifl rcnl si)
from  ■       in  w hieh  Hritish     illai
are t and do nol  I w  i  Itritisl
intiii    i hired ■ ■ m s
Tin  sofl ' illar holds the field h •
far a. populariti  is .one. rued    ' hie
large   "      ifaeturer    t<du   us
eight)  ppf cenl of sales ar.  for this
ni,.r, comfortable stvle of neekw-ear,
•lohti VV Pe I. a. ''<• Ltd., Vancoui ■ r
are showing n particular!) atl ra *l* *• r
range of spring ssmpl-'s iu caps, A
smart eight-quarter cap with band
The ''larendon, ' shown in \'buns
lighl shade Iweedss, cheeks, over
cheeks, and Donegals promises to be
n bin seller, THE BRITISH COLUMBIA RETAILER
59
Conditions Ruling in the Textile Market
ll(.n,l ol Prices Indicated fhrough a Survey ul World Market Conditions
Ri i Vi l hornson, President la*** I hoi
^dnulcji' ire
a ^ons 1 id
•   ;' I DUU'l
wholesale l)r\ Goods and
11
i..,     Sort
\f\ A,,.n\>k       It
en  «
*
■
ifh
II  I
I   '
I
*
-     ■.   : I
I   '
■
ft,f   J J
I
i
'■.•■' Kt*
1 111*  ke;
.   ...
ml 12
ties which
••'   !   d   '
if
l in*- ; H■■.■•• *      r oi
. estimated ■
thi world ia aoi
annum ami w
"■'•ns improv i i
•     -..    • | .     i ■ i .
■ ■* irall)    •    i   •• .,   I I dher
1   i. sited    The can      ■•
Hon on thi In nl ntttl
lo Ih  ilighth  in exee**   '  '
Von \uii reim ••
•   Vnierican i rop laal
R ' • th.- Bureau rfpoi I   ■'
for
,1!i l'-^-   We have to figure
'■'"llH" crops Were harvested in
," 'lIi,i ll|lil;i and that thev are in
nmk(i[ for much heavier require-
ls ":  ««whed textiles, so that
■'-'■'■ ' entr*al Europe is not using
i'!'  tt'ar requirements in cot-
'-'■"':-. still she is coming hark .
-** a u'~ factor.   A consider-
■; lantity ol cotton is going into
'Many, and  also Austria.    It   is
i m  knowledge that  one Am-
•an tit in alone   is  supplying   a
1 ■ i na    manufacturer   with   2000
s ol American cotton per month,
goods  being  sold   m   Austria.
rl a so exported bul the American
reta as ".tie to the goods until
■ time as they are sold on a sat-
-" ■ 'tor) credit   basis, so that  you
■ si': 'ids reconstruction in Europe '■ . ctl er it he by individual iu-
uslria agreement or of a Government haracter, is creating a heavy
il upon tin* markets for raw
•  . *• rial,    I  would, therefore, like
■ terate that my opinion is that
■ ■. . merchants will be well ad-
. -  I to ■_'• •'  their requirements as
ns possible.   The index figure
- lhal if they do not they will
■ ighcr  priee,    This remark
v i tjiuilh applicable to knit goods
lies such as underwear and hosiery.
\\ t|) reference to woollens in the
r  grades  of yarns,  these  have
■ marked   with   an   increase   in
This  has  already  been  re-
'.  •. ;  in  quotations whieh we m
inon with other jobbers have re-
. •,:,[ for repeats whieh we require
■   ■   t. woollen market.    As a basis.
,i ; [oday we received a quotation
•,/■: ;i well-known manufacturer for
,. rirt.s which  we had on order at
i ||) • ni the next price they would
v ||jn„ to a 'cepl would he 11 •'•
fl,. Scottish nulls according to re-
, ,.s i„ iweeds ask an advance on
•tonics of about 1 ii to as high as
•IM,,,  i'.ritish Australian  Wool
p       !j ll!: Association passed a re-
.  „ t| ,,, they would still control
allocation of wool submitted at
sales  for another year.
obtained lasi  year
luui considered with
h, decline in the finished article
„•„ . :!1'  ii. as against
120-1921    of
'922 is
• i c ale
\ istralian
pi ,. prices they
....,,. vi r\ fair v-,
fleeces averag
the   previous   yea
I,i> ,d    The clip I
1H-J1 tin
THE BRITISH COLUMBIA  RETAILER
Kt
iveinln i
computed al   1,930,59(1   bales.    <>n maintained on today a level if not ad     iddera all these  factora, and \( Wv
dune doth. 1921, there was a earn vaneed. haV(. confidence in the general bu»i
over of 540.000 bales.    bVoni Juli I' is interest ing to note ihe im
.,,..,,»>,,,' i       i i iH'a* eoiHiiiiona in our own ProviniM
1st. 1921 to June 30th 1922, 2,200,- portanl  position thai the Canadian '
402 bales were sold, obtaining au av-    woollen industry  including wn lien    " ls UP l0 "" "f M t0 Protect our
erage priee  of  £16 15 •'!   per  bale    gooda, yarns and wool fabries. has    selves lor gooda which we have to
gt t from the world   markets.
lu submitting this article, 1 wuul i
whieh was considered a  very   fair in the requirements of the count!*}
return when the major portion waa today    The value of product**    %\\
medium merino   and   cross   breda, en ia in excess of _s million dollara st.tte thai it is given lo you as lt -,,.
Therefore, you ean see from these This is a very   fair return from a soual  opinion  whieh  is arrived at
figures that if consumption ol wool capital investment  in plants, which after consideration and gtud) of n
goods  remains  even  as  it   has  been I   understand   totals   somewhere   in liable  report!  both  from  privat*
during the past year reserves will the neighborhood of 'Ji million d<d dividttala engaged in the larger man
have to be drawn upon  it  a similar lars      It   is  als..  interesting  t*» note llfdcturing  centres of   KasfMn  Can
nda and the rnite(| States, coupled
number of bales are marketed this thai Greal  Britain Lis exported in
year. woollen rags during the pas' year, with information given through ti
Present  indications would  point si\ times more than it did in pre     s. ur f other trade journals with
to the fact that the demand for wool war years, and this increase has been also endeavour to give accurate   i
is greater than  the supply whieh moatlly  created  by   American  pur formation on  world market  coml
augurs that pri-es will at least be chases     Therefore,  when  one eon. tions.
FOOTWEAR
m
Although the retailer realises thai
shoe prices ean go no lower since
bide prices started to move up a few
months ago, he is firmly opposed to
any increase that he feels he would
have to absorb himself.
Prices of hides and skins are ap*
proximately the same as in 1914, al
though in the interim the) have been
ruling considerably lower. The advance from the low point represents
upwards of thirty percent, but as
some manufacturers covered their
rcquircm* nts     fairly     liberally     at
lower prices, they have been able to
bold shoe  prices steady.
As available supplies become used
up, advances made in leather create
the necessity for the manufacturers
to raise prices, or to absorb the additional cost, Kew manufacturers
are inclined to adopt this latter
course, with the result that any in
crease in price must be borne by the
retail merchant.
It would appear that to advance
selling prices al retail, when most
other commodities are registering a
decline will not be tolerated by the
public, who generally indulges    in
the simple expedient of meeting advanced prices by "doing without."
and the retail dealer is then forced
to forget profits, in his endeavour to
!_'et business at any price.
The retailer's antagonism to high
er prices ami the manufacturers' un
willingness to absorb the advance
are both justifiable, for the shoe bu
siness cannot  be run  satisfa torily
unless all parties are making n legitimate  profit,  but  stiffening pri
at this time can do no ol: er than
• ,nis,- depression hi lhe retail o
trade       I', poi !s    u.d;  atC      that      m
many quartets there in a ven baa**
impression regarding the real cause
for this advance, as the remarku *>i
a  pj-t m nent  dealer w ould so indi
eate:
\\ i do not ice w li) there should
be at.y advance  in  leathers There
should be a decline in price rather
than a rise
'Looking back f*'r the past icven
years, while the war was on, lhe tan
lier*.     eXCUSe   was   that   bather   was
advancing on ace.,nut ,,f European
markets Later on, cargo rates were
high and leather markets stayed
fiim. What excuse tiny will have
next   we do nol know     We under
stand   that   our   tantlcricN   are   ovel
■ad- d  with sknis to
i,i\
an
on ne\  is so |. w  in \alue. tHal onr
(lanadian dollar should bu\  a Ire
mentions quant ity of lea! In r   si a
Ve|'\    l"W    price,   alld    this   is   o|.c   |v;i
son w h \  prieei should de dine    A n
other reason th.  tanners have g'ven
for the h'u'h prices, is thai nearh all
of the better grades Of skins are iiii
ported   from   I'liite.)  State, nnd  for
ei"u countries    The monej markets
ot these countries sot-in to be deelin
ing  and   this   wil)   give  another op
portunity of buying skin** at lower
prices instead of pay'ng Is and 20%
exchantfe   wh ch has l*een the caae
fi r the past si\ months,    The situa
t i * - n as we se it may nol be exactly
right, but leather conditions, as they
exist   to (lev    are a -fjcrioilfl irritation
to the public,"
THE 0  H STRAIT LACE
Thc 0   11   8tr*tl    l.-i -      p8t
r• • : • g   i e.thih Hj\ enteij *
i'   ii   \.av. r. ia <■ ,,f i aiiontu, I •
ri",  is mn  ing -i favorabh   ii    ■
toon on Ihe public    The 0  II   b.
■ • *.ntf to ttu- manufsi hirers
. .. • || ftho* itrin if* ' r i I *
ll .s - (aimed that th<   0   11     I
on..      '.'<■■!     Will     "'■ i"    is'     ' si
i * ■ . are comfoi laht   neal  u I •
mid   ar*   more   b|*pi
ral    it   'ban   the  >d>\  sty Ic  s!
itrii k
11 > ()  II   si made o) > ibb< >n »t<
strong   uttl   mhi eakahh      I: *">  a
nl ■■■<■,   and ean  b*   fltt< I lo suv
foi mit) of the feel   1! ■■ retai I *
IH     _ .1
r   t
I- ■  I'itii. iiign itno *
cent s      Any   m,t:    I     | urn-     or     r«
laibi       11 '■ • f • h • • i j       l      i 11 : i       s ' ■ < ,     ll)
u
should g< i m touch w ith Mr
n alson   I h n< i al  >.ro Mlaiing*. r, i
I tun do* Si   \\ est, Toronto
ROTHSCHILD S OOLbEN RULES
ihe follow mi* maximi were found
in Ihe desk of Baron K >thscluid, the
bankpi.  short ly   afiei   bin  death   ;,!
!•* ;n
t s refill! > examine e\ < r\ detail of
y our business
Be prompt in e\erjtlnni*
I ske t line to eonsid* *. but decide
|) .sitivcjy
I lai e to (jo lot ward
Hear trouble path uli*.
Be brave in the nt niggle of life,
\e\cj- trii buaineas lies
Make no useless acquaintances
Never appear something more than
y< u  arc
I'ay your debts promptly. THE BRITISH COLUMBIA RETAILEH
61
HARDWARE. OIL w PAINTS
H
•ARDWARK PRICES
.P«| «i dliflieul
which
'
tmV*    !>•'.!';   , r
■    . '
prmrnl   ofl
»
II
I r o 11)
will
Linseed Oil.
and com- T  ■ Linseed oil market continues
' ■ • •"> "'••> ' i advance and decline with more or
rend   * " regularity and the general re-
I' ■ d •" kiiII of sii h lluctuations places cur-
iverj   has rent quotations on a slightly higher
re* hoped level the tendency of the past two
fa tora  in weeks having been in an upward di-
MARKETS AT A GLANCE.
Snow Shovels and Furnace
Scoops.
Dealers have practically all made
iirsngeraents for then fall stocks.
'rices remain firm.
■1
is and   i
*
na   I       i
■
i   I
|     .:'
■
ftl '"? »    "       '  '        '
1*1  r t>
-
I  * i
lit    lis
,'    .
...   ;   It    .*   ;■- otdctwal ,   .
.    •'        • .   ■     .••■■'        '
| |    *    - ■
a     i   ihes*   " *■**    '■-'"■ ** ■'
't   th<   -.."* t   ■'• • ;<
i ,sii n lo  and nol Ui '',in
ifill   -1 ,    primal j     ■* '*
rtrvei    ' ■    *  r '*• *'■■ ■ **
i  ks porti ■■ -
s'   ol   KU   b  tc\  s wi*
lived buaim si i otwlMtotw '! *
hum I thin mov« nunt '
j.rs-.s   and if -"        •   ■ s
the i oltitne **f order i during
mi in 8 months shou d I    x *
•   current conditions, tot
al dullness m tht  h lying m i -
i during lhe wint-ci « H '    ., i
•re the stability  foi  continus
I higl •■-  pi ice '' • els , I
era! hartlw/vre  manufaeturers
stated tl al  thev  are eontem       l*
' advancing riuotations on In**
itv of (heir line*, which unli
thai   pn.-es  have scemingi?
PAINTS AND OILS
Stove Goods.
More a hvitv is apparent in tIrs
line and sales are expected to develop rapidly.
Nails.
Nails are moving oul in good volume although lighter than in the
• iriier building season.
Builders Hardware.
Sales of Builder's Hardware are
exceptionally good, considering the
■ : ess of the season. Many price
ddvnn 'i - have bei n made.
Bale Ties.
Sales i f I'-ale Ties are of about
average  volume.    Stocks are    ''■'"■•
Ut
ah prices tirm.
Rope.
Mb. of Rope continue in good
Vllile     Prices   have    shown    no
, ,,. for some time.
Sash Cord.
There still continues to^ea fairly
 i demand for sash eoiri.
," vc advanced slightly.
Padlocks.
i .    ...   P:ii    ('('KS
I   I ■ .	
„i   has been m»<u- ''!l
t ten per
adloc 62
THE BRITISH COLUMBIA RETAILER
November
OUR LATEST!!
\V,      illustrate     he? . u itli     alt     latest
range in    VS bite llock i",!i elain ena
na ! finish, w ith nickel u ■ ni ngs,   ' lur
ue*a ccoiioniixer 11 Sims in    dai
blue  . name!
Tins range meet* i greal    d mand
nnd \. ; owe it  lo younn  I  lo   nvesli
gate  il  (horoug
Si nd   for   our   new    pats  »gu-    snd
nri •  *!n • In iusl i it
Imid
566   OLATTY   ST. VANCOUVER    B    C.
Phono  Icymour   *->«)*> '
No.   1831   Laurent,c  "D"   Finish   S:ju.ire.
0
ALL SPORTING GOODS HOUSES
SHOULD SELL THIS BOOK
Rod ana Creel
in British Columbia
Dr    A.    BRYAN   WILLIAMS
164   p*SJ*>*.   Cloth   hound,   fully   Illustrated.
CONTENTS.
Introductory.                              Tn    na 1 ■ .-■••    ..■■! tn ihe
The Bportli g  Fish ol  B   C            i':''
Fly Fishing for Salmon            ' -i:"  '       ' *:
Trolling  for  Babnon                 On    1*1       .:    nnd    landing
Spinning  f >r  Salmon                       1
Trout   Flies,   (with lllustra-     T •    Care    •>(    x         ittvi
ti'-ns .,f 21 in ' otoml                 Csughi
Fly    Fishing    foi    Rainbow,     Bonn   Hint    on  Knol  Tying
Cut-throat,  el .                          and   llooka
WHERE    AND     WHEN     TO     FISH —r.   •,-,,!,        I pi           '
glvli %  m<   n •  ol  Rf-ccsi         on modatloi    kind ol   Bah"
Ing, etc
Vanoouvei  snd  Vicinity,           I'amloope :.!..! Vlcli *
The Lower Mainland Cossl       Monglheli •'  Rlectrlc l.lne
Vlctiria snd Vicinity.                 '   ng the Kettle Vallej
Vancouver Island                      Tin  Columbia Vallej
Along    the    Pacific    Great    The Crown Nest,
Eastern  Line                     " he Ol n ig in
Along  the Canadian  Pacific    "• * ■• Grand Trunk  Line
Line.                                   .-;. i r»n  and  the   »ri on   in i
Prince Rupert and Vicinity.          Kootenay l-rii""
price, $2no |i -    re;   to dealera
Send   Ul   a   trl.il   oidtr.     We   will   purchaM   books   In   good
CCd'tion   not iold.
PROGRESS  PUBLISHING  CO.   LTD.
London   Building,                                           VANCOUVER,   0.   C.
 _	
JlllllllllllllllllmllllllmllllllllllllllllllllilllllllmlmlllmlilllMIII- -
I   THAT'S IT—
T^
B A NEW  MAPLE  LEAF  pangi E
— n   til ,i'ei.   COOkfM   ami   ti.ii.ii   ,i)\   in   on,'    The   !.<■•  ll E
B ite\e|(,j,||,elil    lli    l||,      l-'|.|,. •      l|r.i'.-|     I \ |m-    01     \'.A.i' E
B Madg by E
| BEACH FOUNDRY, LTD. f
B OTTAWA                                               WINNIPEG |
s and 1000 Hamilton st., Vancouver, b. c ~
-riiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniihiiiiiiiiiiiiiiir ami
THE BRITISH COLUMBIA RITA
Rubber Roofln-**;
LKH
ii:i
)K v. rj Rm    !i*i fi""
.,    .\,   rjtn   Of   tWfl  tun
■   ,v< ';<       .*.'*> •■ ■■■   ' *
■ti ii-   R ' ""     mari
Automobile A   .. ■. • rie
Minimum thickness of   wood
1  "i  three-quarters inch clear-
,;'       '"•'"'" P°sts three-eigths inch
'ri! two dozen pairs in box.
RADIATOR HUMIDIFIERS.
Piper
i   ■;
i . i
ttnii
.:; Scruonafcle Demand
--,-•♦.   So • bs *
Qaxdtfl H'jse
HEW GOODS ON THE MARK"".'
-
■
Icr Skf,.***
(tl  |    . iht
LanUnu
Ax<"
ropr
.
Rl luctioii tn  Aulo Ttrr  Mfil
Uwtl   Phta otf&a'.ui  N-JXH   ■*■ " *
■  .   ttvcTagi    b •*£
■  '
ni* 0
• .. * niw
1.    rr Price* on Sand PiptrUDd
F.merv Cloth
Ilnlt«    i n    l.n'       an\
' I " . I '• I* I
i ' e\ iftinu ui t '        *
Sporting Goods
r'.** \   M*aS<**n   prices   '.ss'|<
> U-  ;t    I]     t '..       J»».««.U     ^OOK
" - tWjthlU  '    '' *
' i's   I.IW « I*
AUTOMATIC BLOW TORCH
■    \'
[HVISIBLE HINCK
Si"'! Metal Products Co., of
8 Ltd , Toronto, are placing on
;| new radiator humidi-
I bis iiimudifier is designed so as
tween the upright sections
'- iter or steam radiator,
te evaporating pan is   18   inches
-  by !■>_■ inches deep, and   the
.■ can is three inches in dia-
1 '• r ;v 'll - inches high, this hold-
- t ■" ">'. o quarts of water.
Tl - manufacturers point out that
cxperii • ntiug with this humidi-
?r, it was found that almost one
■ of water per day was evapor-
■•<! in a cold temperature,    It is
ati :  that in large radiators and
nder sp.- >ial conditions,    two   of
cse humidifiers ean hi* used to each
itor, one at each end.
For the present the makers state
iat thesi products will be made in
. i size only and will be finished in
• , r pearl fray of white     It   is
ime I tl at tins humidifier will tit
i , si   an)   standard   radiator, ex-
• •; .  \A'\-y low ones.
SHEFFIELD CUTLERY FIRMS
BUSY
■;-,,. future of Shell uld trade is
ii    ,-, vival ni good measure of the
s  ;..r and electro plate trades. This
s „ curious development, as they are
,|,   |UXUry  trades,  tud   iu slack
. meS such as these they are usually
ias, to benefit,   No doubt the ex-
,   .,,„ ia |argely lhat the slump
,,  ,„,| these trades firsl and that
,     s on hand have become low.
' 0,   'ourse, to some extent the in-
in business is attributable to
overseas demand,  which  opcr-
,f Ihn WAV      tiOOllb
'••**■   ' tins time ol tm >e» .
i,h are required for   he Clmst
trace overseas must be order
, L ,ime in ord^r to be read)
udowdisphn  a week or two
.•    Ltive season.   The trade
t^d now that many of the fcmB
r",m     sin hand which will ke P
eoiwiderable time,
,, .,,.. behind-hand
bus\  tor
. | maiiN oi i"**1
iu their deliveries, 64
THE BRITISH COLUMBIA RETAILER
\<> vi
lli'
By handling our Mo. 159
Aluminum Assortment
Consists nt' forly-eighl  pieces oi   pure Aiuui
inum    four nieces each ol twelve read** sellers
all  standard  sizes,  carefully   selected   No
Jokers.
Price to the dealer   $57.12
Striking Window Display with each assortment
Polders   giving   illustrations   and   particulars
gladlv sent upon recjui *t.
Marshall Wells B.C. ltd.
573 Carrall St., Vancouver. B. C.
Victcria Office:
Room 101. Hibbcn-Bone Bldg. Victoria, B. C.
Mill
01 •
Why Keystone
is a Good Brand
Uttalit*!   m ncrihhlera and exercise I
is priueipall) smooth writing tttirfa <■
Wlliell     lllr    Itatul    Mt.tV     J«il>|e    Ultll    pe,!..?
ease,   it ia our purpose in Keystone liraml
exercise   books, scrilihlera, lab ■'•   etc I
jfivc the Rtttdenl o jjenerous ijuanl h
*K'«>i».i (.ape! ,i? a ut>t'i' rali price,
Their increaiuitft irxowth   n public favoi
shows thai  Keystone ijiialitii  is appn
"e.i
Smith, Davidson & Wright, Ltd.
MANUFACTURERS  OF   SCHOOL   SUPPLIES
VANCOUVER
VICTORIA
OUR NEW HOME
i
i
i
«-• «.*..«..*..+..#.• •
wntt:o«  a la rim
Di4mo"di   Loote   *.r-d   Mounted
In-graham Watt ->"d Manili C'ochi
Co-nmurMty    Pi Ate
FuH    Li"«   of    Better   CiM    Je^e'ry
W(     Art    the     'Arjtt\    dtJlern     i"
genuine  Nugget Jewelry In  C^"Adj
I
I
I
AN   INVITATION
Outside   Merchant*   are   cordully
invited to visit  our  thOWfOOmi ind
Inspect    our    stock    when    In    Van
eouver.
••-••••-•■.«-•«» +~a-a~a~.a~a-m ■•-••-♦-♦-«
Western Wholesale Jewelers
301 CORDOVA ST. WEST
Sey. 2765
VANCOUVER, B.C. ,    11
THE BRITISH COLUMBIA RETAILER
ii:,
HARDWARE PRICES CURRENT
-flu '0itow«-j »r« Pf'<-*,*» a****!**! '■■*-* prtnalps     sm
I .;"• , | - t     ' '      •
'      i- I  . "I'
*tt   mil firm*.    Prices quoted are necessarily
;.., at sm
, ,,,,   .. *   v.   u »w.s»o«.
i
i    '■■ i i
i -I
■ : rei ce, {6 90 per mo
in /• ■! p ruitry netting,
ill k.'t;s.
ofl new list.
!    '
.
; i ;
;•"'..   *«
• .    a wtn f *»»
Ih'W list.
roll   l point, rattle,
-fl, 80 rods 15.26,
I :
'  *■"   GALVANIZED—Per   100
No  12, 15.75.
tba   No. In $5.50;
tO*OIO  %"«
fi     -   r      |»        tt    HI
I »
•    |       J
J   * -<
I
t      •
'I
I
•
•    -   I   ■  ■
i •»-   l i     •
•      ■ t >' -.   .
i
i
*
■
'■,   (i :", . ;.     Safety
}:>
M li • a h   AJax, $13.55
each.
i machines \ eiox watei
pow-
Si iii im   Electric,
$78.50
ii   r  15 eai h; Patriot,
$16.96
VARRKN   SOLID   BON 3
3   It is
n s $11 50 each.
PAINTS AND OILS.
Brandram- Henderson
Tor
('■nil.in
v l               . .'     :     '                         1   . >}, .Ml
$3 95
[is!     white,
... 4.30
Oil S   ngle Stain—
rs  in i i--.il. cans 	
$1 SO
dreys   ii   1 gal. cans ■
... 2.05
S   ngti Sta !'. -
1 35
,rs»   ii   1 ~ i. cans
.;-. ys  .:. I gal cans
. .. 1.55
PAINTS
Gallon
lors  ii   l-gal   cans
$4.00
-   „   p .       | tint
4.00
Neutom   white    . .
..   3.60
\,   \. ne col ir
.   3.50
3.9 i
.   4.2o
.   4.00
■
4.00
,         . i "■  S       1 '  ■ '  '
...   3 90
mis   lloor
Pet*
100 ths.
$6.60
rre|j s oil s
■ -  '      Ihs
8 30
M   d
'.'l ■:
.12-J4
Gallon
>   !
<» *■  '
.      *•    -     '
*      I . •       I   '     "
i l.   '  i -; I    *      13
'
I <
Ma nit ki.I
< I Si I    I
■\    IM
] 3D
[fi    ,
Gallon
.< 2.65
Gallon
$7.1*0
7.26
ii 4i»
6 80
3.55
4.66
0 less 4b
.50
hi a t.tNi:,
.
*   MM a    i '••■--
mlih s i"   * ft m* 66
THE BRITISH COLUMBIA RETAILER
October
WHICH WOULD YOU
RATHER HAVE?
Make Your Choice
Smaller profit on a quality loaf, and bigger business-or
Immediate greater profit on a skimped
loaf and uncertain business.
600 loaves of Bread at a profit of one cent
gives $6.00
900 loaves at a profit of two-thirds cent
also gives $6.00.
Pitt tin* one-third eeul iiii" quality, better ingredient***, improved
methods, constructive advertising.
The resull will be repeal orders, established reputation, good
* ill and a steadily increasing volume of 1 usiitess,
You may have to wail longer for your bijj profits, bul the** will
(Miinc   a-*- sure as dawn after niLilit.
•Ii<' wise baker looks ahead and never wicriftcc** tomorrow  for
'"i|;t\ .
THE FLEISCHMANN COMPANY
J166 Burrard Street
Fleischmanns Yeast
VANCOUVER, B. C.
Fleischmanns Service
Vancouver,    Victoria,    Nanaimo,    Calgary,    Edmonton.   , THE BRITISH COLUMBIA KI TAll.l.K
67
SSSSS^S^SSSSS
=atie:
BAKERY, CONFECTIONERY
aivd CATERING SECTION cf
V.l'1.
British Columbia
i "Retailer i
Precautions Necessary foi Handling
Vw Wheal Floui
.
■
I'
■
■
. \>, ';t   r-*sjMii"
r volume, larger cell **"'*'   **'■
. r t.»il ii ■   nnd  dai * *''    '   '
\s bakrm w •   nhi u I '
o ■
lllll-     v
in* I ■     "" '
i,    as      Dl •
. u ,■ . atl ft!
• !!■'« nnii--ii? nom
and   Attempt   tO   • -
11 I H H n.'U'-i
r<l itiiil thru i'i-■"*''  •t''' "'*'
n-u  flour <»** •' ls ' ■''   x    '
imlifitnix nnwntF     " •   ' ^
i ■■ s  h hi pr  tin-  hnkri *       ■'
iwitlrrshlr old    th.    nvw    wl ' *'
M .iit.l tiim iimkr iw ''"' "l!
lend lhe wtmr \uil» lhe li,vv fl"ur'
Storage Precautions.
Uffl in Dough
ur si
i • \ to ii. al flour :s used,
. sabl • to make tl!'* '1* ugh
■ stiffi r, tl al is add from
er eent. less liquid than the
...s ;• could take on by the
test to make a dough of
consistency.    Thi3 will
:-.   , | the sla 'kening of the
irii _• the fermentation per
il seems that the slackening   of
.  .;, Hgh is to a considerable ex-
. •  ,\. ,\■■... to the higher enzyma-
. >tiv *\  whieh new flour seems
, '.  '    Tins causes the dough
matun   faster than doughs eon-
. . a    .'; whi al flour and this is
.  ,... ., some of us find it dif-
■  •    obiaii   as large a volume
. ; as  good a grain, texture and
i    0j ; ,. ,.    as vve do when bread
, ,. •, , id whea! flour, as we
\     . .     [r dough for tin*   same
.,"  ; ,,; time when we pay very
..-.    Mention to the changes which
, . : :;.... during the fermen-
atimt period.
.,   ivercomo this, we shou'd stuoj
. .. s made with new wheat
'" ,.   ,v when new   wheat
.    .  is firs) received and we will
. at wi   -an improve tin* c " <i!-
hY  l>utting 0ur    fermeutation
,    I*fronl Y2 to 20 per cent, de-
,      .   pon tin* rapidity at which
■,...■„  is  fermented.    In >'>»'*
'   ;;';- is advisable ^  1! rease
.  .'„.,.*■» allowing the fait to
sa „r cent, of the flour, al-
I 1"'!'        ■^^^^^^^^^^^^^—
.•t,..i- nropor-
.,   -i;,.   V, lis?   .*- r,  ■
i ,-    ,i i\
sing tti
•■ l> and fermentim! u
I iwer temperatu ■. \
■ n 78 and T'1  I «n -
is, ni ith a stiffi r
.•" fermeniati n \
cousideral   ■
We v
!;s     ■
raDiv
i'.
■ and a
will aid
oducing
; thai if
I't'im
■     -
i    is
!     • i f
, o]o nun
If il c il
Vi'!
V e Co"
• •,. when
',, loaves or
. - s, sticky,
ip :i firmer
ing made b*v
i  the dough
Iv    hann 68
THE BRITISH COLUMBIA RETAILER
S\i
N •llllur
THE BAKERS' FAV0R1TES-
Cream of the West Flour
Selkirk Flour
Castle Flour
IN USING THESE FLOURS SATISFACTION IS GUARANTEED BY
THE HEDLEY SHAW MILUNG COMPANY, LIMITED
»*•
r:
«...
MEDICINE HAT, ALBERTA
Affiliated with MAPLE LEAF MILLING CO., LIMITED
Vancouver Oftice: 425 26 27 Standard Bank Bldg.
Phone   Scvmour 224f)
I)  F  Dickson, Mfjr.
Uniformly Rich Shortening
MAKES UNIFORMLY
RICH CAKEs
Rich shortening   ail fat, saves luoncy and time iti mixing,
That is why bo many bakers use Bakers' Cottolene.   It in 1,N|!,  fat.
Its uniformity of richness and quality makes it possible ?<* gel the sanu
results every  time   it   thc other ingredients do nol
change in quality hv in quaulit}.
Willi 12 ouuees of Bakers' Cottolene vou get the
same results as with 1G ounces of other shortenings,
tiin* files arc full of testimonials  from successful
K < ■ I >.
Let Us Mail You Our Latest Priee List
l™? NKFAIRBANKcompany]
MADE   IN '-AN A HA
_ MOMTRlAl
S^GmOLENE
Packed in Tierces. Half Barrels, Tubs and Pails.
B. C. Representative: J. W. NEWMAN, 108 Yorkshire Bldg., Vancouver. Phones Sey. 91 7 <fc 918 THE BRITISH COLUMBIA RETAILEli
im
nts *,. ihi  ma hinei% buU
,i ma ' ■ * *> i* immd. Thta    ll ■•
.   k I d niMi lo   l«p*|*in    dm ■
larva a rlcMrr ttell for »• .1.
: .  btMrtnttntnic m;'■  an    ia fti*
if ci itnti  gi aiti and
• '   '     *•'•<'!    I'Utf
..   .
I      I
, r    ( v      ■:■<■■-     ■
,n i.flku-R. s* »ifl'  ''
• -...  - igat     i ' ' '
A
.
* I  tUj'"'
■
till iti th<
,.. ...  ,
fli Wi
'
.*      ff
lhe Hum Pudding
H., Ho* burnt** HBrtwj «l ill »">" ! D'   ' *'
■
!       I *   *
• tl
., -      '     -
'■'''■
'
V. 14 My-lcr.M of thr Ptff     I	
■
i
,.
...        .    ■
.. * rrimn* nf tl '
im) flom
Dili
f
. H    h■ >•   •  ■•   * i    *   •      till
Plum Porrid^
IjfRf    tto
ill trnn
Milt ' *'       '
II .    v
' I
to \l h   ;■■    (tt ' I '      •   '
«I..;,   woll ti ir<"
v niui * *• *'!   '
S
• riI)  a plain "j- "I nm
.;    ,.        ultci   Ihr    '
iti dimensions found tliem-
rs de combat. With tin*
nti us mi the world, they
: I'uiiii. for ano her
Ac ■ inline to "The Ai I ot
Mi ih Plain and Easy," an
ii ■_' and informal ive work
I in 11 i.. ;■: im pi nidge was
■•_• and shin oi be *l. put
i .'• ■ gal ons "i water and
ii till iney ai'* very tender
i th, broth is si rang stra.n
\ ipc the pol and pul in tne
.-,; !,. then slice six penny
i   .-nt ntT th" top and bot-
•  „, ;' the liquor to it,
,: ,,;.; el il stand a quarter
i]   bo   il and strain i  and
•,, your p >!.   bei it boil
• at  : iur, and thi n put
nounds of eurri nts, clean,
..        ...■,!. [pt them boil a
: . .j .. •*••,,. ;, inn.Is of rais-
• ■,.   ..;!;.   stoned, and two
■ prunes and let them boil
thi ii put in three-
,,.- a)  . ,:.:•.■ of mace, hall
■      ,. v two nutmegs, all
, ii -,.,-. an ! mix il with a
or    dd and p il '!■•■■■» m a
and take out of i"'1 *
,,.,,,   | omuls . f sugar, a
,.- ol sack, a quart
.    '. | • .  juice of two or
..  I1S   Vou may thicken with
.,    |   • bread   f y< u pl«?a*e:
irthen  I ans and
\'ou musl boil
I . r mes ■!. a quart of
'.*.,' „n tender and -tram
.     .. - when it is a-boil-
Plum Broth
,.     was an offshoot of
";   ,.\ peculiar to the
'.., tgh stubborn
been known to de-
sj appearance is
k.stl riesof the past.
cnices which enter-
ll . preparation oi
, ,' i. ported in""
M  Idle   A-'*"*' ''
,   ..   •   at *■'piiiri<"N
,,-„, : people may,
Ui     bun*
i    v of  rse*
•■  a kind of
'   •     unds
large | an
- ii t ii-
\_-
ur  ihr  ihovi   Hiix'Ul'-
' u ro
THE BRITISH COLUMBIA  RETAILER
\
"\ ''ini
than soup, the eoncoction was almost
as rich as plum pmlding    and in all
probability quite as indigestible!
An Unlimited Vogue
Although tin* stay-at-home English
pride themselves on their ap| reeia
tion of plum pudding, it  is almost
equally popular in tin* Coloniis, No
matter how out-of-the-way a | lace
exiled liritons may timl themselves
m. by hook or by crook the) almost
invariably contrive to have the time-
honored dish served up.    In India,
for instance, thi r<* i robabl)   s not
one Erglish in a dozen who ; a lis to
teed off plum pudding on I h'.istmas
Day even in the most i-- lated
"sta'ion" each '" Khansamah" native conk makes it a point ol honor
to furnish "Master1 with the customary »b liea \. \\bile tin* colored
domestic in charge of the recondite
"dak bungalow*1 real house s m-
times astonishes tin- traveler by
proudly placing on the table a genuine "perlum pud-deen,M Bwiraming
in liquid Same, and per ia] 8 .i'*<-<o-at-
fd with a spri: of holly procured
from the l!imala\ as. In sultT) I '»*.-
Ion, too. plum puddings enti r largely
into tli- Christmas menu, and in
muggy Burmah, where a natural
vapor bath is no un 'omiiion thing on
Christmas Day, the expatriated
white people ea1 it with wha* appet
ite they may. Ln short, go where
y< u *\\ill from Port Said to p< rnam-
hrco, nnd t'r' m th'* North to the
Smith Pole true born Britons refusi
to be deprived of the daint\ which
forms a connecting link with
"home." As to th<* Botdiers who are
Quartered at home and abroad, were
their ration of plum pudding to be
cut. there i-* no knowing whal mit-rhl
I appen. As long as the national dish
has been invented has it figured al
the man of war's Christmas dinner;
for days beforehand every "non
com" and private in the !*' giment
has looked forward to sampling the
dainty, and as to the little drummer-
bovs and lifers, il ia the joj of their tun, want a place in ('una.la where
voting lives    Danes, Russians, Um* our youig men ean go and gel tins
mans.    Ausinans.    l*Yt mli,    Italians knowledge."
j nd Spanish, though preferring their
mn dishes to plum pudding, if pro BAKERY BRIEFS,
fesstng  a s\mpath\   for atl  things       As a result ot th,. recent eonven
English, strengthen tin* entente i*or tion in Toronto of ijt.'   [treat!   and
diale b\ causing the plate t>. be set- Cake  Manufacturer*  Association id
\0| ;,i the Christmas dinner    They, Canada, an organisation lias    <»<i.
however, eat sparingl) ot »i. formed, with headijuartera in T»roi
i)f iate the old custom of inviting lo, to be known as the Canadian \
a part) of merrymakers to stir the soetatioii of  Allied Trades <>:    il
Christmas pudding has been revived linking ano   Confectioner)   Indusi
ami during  November man)   lust) riea    The organisation will worl  ii
persons have worked off their supei Hose co*opera*ion with the    has
thious energy b\ becoming amateur iitdustr) and is expected lo do n u '
cidks    At these parties the hostess n  the  wa)   of    strengthening
hands her guests sixpences thimbles       ikers   association      ih*    ;--
and rings, ali oi whieh are thrown ol lifers havi    i en i • ■' • I   1 i i
into the savi ur) mixtun  to the ul tUh i I   11   V.   Prenl   pri s ih nl  .1   I
timste danger of those who are eiiis liowes;  1st    vi.-.■■ ■ ■■■■■•  ■.•i»nt     1!    (I
ed with small gullets, or who, I ■•; Plefeber     2i I    *.. t-*pre*   • *■     ll
•   bub (heir fcod Copt .ir   treasurer, «1   w  «> *.*
, til     «  r '■ • >   V\   l.   I
ll •..    ■ m      *>  i:  !' flei   r it
MESSAGE TO  CANADIAN  BAR K  II   *»V1 Toi .1   MHJ
INO TRADE r ™ ' '    i:   '    !'" '**'"   N
nd 11   i.   tt   itl *   T * »i '
dam s  .N.I- t'«-11. the  |i  VI \   v\i   '.
i«i president of the Bread and Cske
.Mi nufttclttri rs - f I ana la, I*as sent
* nt a messa i* to • he I -t adi n I
ing trade in w hi b hi    ■■> Ig h It is el
for s i i f. hi   direeti n ol  I  rtln*i tig    '
the inter sts ol lhe oi fai   ati n  H*     !
. dds   ' i 'ur first <lul\  is to thi  ; i
I e and  we • in  fulfill it hi   a ving    •
i ii
In :,\C><
nt tn. If I        i gon*** on a \
1 ll il l,.ui.l   v.\ . ■ r in  l''l 1
• I •,       - . .    i
it p.m   tin
inii
w
i an ma.:.' bi a fair prici    ' lur nv%\
dut\ is t • ours Ives and our i-mplo)
• v •     VV c phoultl i ndea*t or to have
c ndil i ns in our ihoj -.     e'i    lhal
thi v   w ill make woi ' ions
. s ideal as it is pom hie   to   mn
them, and i aj  th r   i* ■■ tl w sges in
order lhal tho  m \ enjo> noine ol
Ihe i Icisiii'i i of life     "A hai ^ i  m < i
is a  school  where   we  ean send  nnr
*/r
an  nhl i
youn ' im n v here Ihi
a fu'l i ie v.ledge -ft i< b,il,it g busi
I1PXS       \N V    aS   ,i    I loill  I !" I     \sh,»   in
Agency Wanted
Sde«!r..i'    Wllh   K rod     « Ol I I ■
M   "       \ .usnun • i      UPtMm
',■,'■     ....   ,,;.. :.    •,,   - ,k„.    .,■■      ; .• w
tin*'   .c    romi        oi    n *  ■■'
b
\pp\)   Boi   711    B    C.   R»t*c'.fr
SHOW  CASES
STORE FRONTS
Office and Store Fixture
Manufacturers
Tor information apply
DIXON & MURRAY
1065 Dunsmuir St. Vancouver, B.C.
Phone Seymour 8766-8766
TIC KiriS   AND    I. A III .IS
maoe  Of  IPlCIAUtTI
A   ipadal H,   in   nv.y   .-«,. nj    '•   ,,r,a  tqutppt*]   lo   pro
duca raaulta prompt)} taUaraciortty »no -Moaomi-saUf
ih:» u wtitrt our plan I <t.t!nra from iba avartft print -
lag pfflea Wi carry in monk m»n-r »,.«• it color**] <•■'«'
boor da for lmm*dlat-j u«» At nn* o para Hon with our
ns.j.ifrn apaclatty marhlnanr, wt print iicka\a in two
colon on front of ti<-v»t im on lha back; aumbaV asaa
tlcaal   lha aama or eonaacudvaty  and  ()»rfor«i#  ibaai
»Kii*n wnr* or «T| mn print your »!<•*«»'■ «n«1 ntin'
into rolt* lo III ' rniO\ Uraai n:mln>r*.l ron»-w\itU*»lr
■ nd rorractlf Wa makl braad \nba\a In two rotnrt for
thr. tir\ra nt prltltlRI <in» rnlor. m noaiUltlaa, "nil p'tt
oi> Into rolla of -". n^n w» inovn (h» 11rw• t« for iba
n c f] \'.y \iv iba miniona: for tba North Vancoovar
Farrlaa; tnr n>« novammantj Amuaamanl "rai. »ia<> oa
in  (ba mni'nni   "n.1 it] v.,!« (,f iiiMtr* tirk««a     Mar
•■»   ri"t   Vi*   r>f  WtrVlCa   *o   you
NICHOLSON, LTD.
Ptittna   H*yv!#v*   J&J
701? ?nd   AVINUI   WtiT VANCOUVtR.   •   C. THE BRITISH OOLUMR] \  RETAILER
»«. \" *' "  «
CrtAJB Bun*
•
into flour, make
iof1 dough. Weigh
■ on sheet tins and
eggs   When half
lake at b">!l deg, V.
I     I
, 1 antl
■
Milk 0
M
Chocolate Cookie^
Formula.
12 ihs.
I     nts,
!»■
Ma<* u • Q BucuiU
D»u Drop Oooktti
\
■
i ■
: !     1
•,. -, of sods, i ozs.
1  |
i ol * rtar, 1 oz.
Mel
■ ,       late, 2 lbs.
Ii/..- Lot!
Oalu
V u
Pul
• avor, 2 oxs.
Method.
§ i tar eggs, v"i;i ;,u'' va"
, i   , .         Start the machine
-"'
■  ,:,, .*: to incorporate the in-
nJs    \ |d the milk and stir
...   .,, ss,  Sow add the
n(   r  ..   | cream of tartar
s ,,  ',   xing    Whcti partly
""i i tin ■ elted chocolate and
s] th. This
"frathet stiff, but do
"    \''
Crumb Spice Cookies
Formula.
-
s
\  . ■
w
KJa   n mill       ■ ***'•
'     ' ■  s
M
C      *   ' -**•*" u
1 oz.
Method.
nO
. \*\ bowi
•  :
... NO"
Date Laver Otkt.
II . 72
THE BRITISH COLUMBIA RETAILER
\..\e
llll
WILSON BROTHERS
Established 1890
Our Motto is "SERVICE"
We cannot offer to sell you goods cheaper than any other firm ii in a position to do. but we CAN
give actual facta to prove that it is
ECONOMY
to deal with us
Sordeyr°" WILSON BROTHERS. VICTORIA. B.C.
Wnolciale Grocer**
SHAMROCK BRAND
Stands for the Highest Grade Butter
It is our endeavour to maintain the Highest Standard, and y*.u ran satVly RECOMMEND this brand to your customers.
Reliability goea with SHAMROCK BRAND
P. Burns & Company, Limited
VANCOUVER
CALGARY
EDMONTON
EFFICIENCY Brand Heavy Rubber Footwear
Brown and White.
HIP, STORM KING
and KNEE BOOTS
THREE, FOUR and SIX
EYELET LUMBERMEN'S
WE ALSO CARRY A LARGE STOCK OF    MALTESE CR0S8" BRAND BOOTS   LUMBERMEN S
AND LIGHT RUBBERS.
Send Your Rush Orders to Us.
Gutta Percha &  Hublx-r,  Ltd.
526 BEATTY STREET, VANCOUVER.
564 YATES 8TREET, VICTORIA.
_•——•»■■
ii_ 1
~;-i<,V..S?'*i  '  ' ■''■'""''" '■■ tP
The Best Cooks use
Vih!   (lit1   I5rsi   (irocorH
Soil   Jf
1st* '
Purit v Salt is a ('auadiau Production madi
up-to-date Canadian plant.   It** purit) has given it n first
place in the selling market.    \ nil ean pfiv*   * • >«**
their ehoiee of either the fret Ho   ii . tali r salt in ea
or that put up in bags.   You cai nol r< conunend a In u-
to any houses ife than Purity.
And you'll get a good margin ol profit
on every sale, too.
FreeRunninfl
Table**
S3LT
rtwyGu^G-***^
If
Always
I )istim llu
Specify
"PURITY"
THE WESTERN SALT
CO., LIMITED
Courtright - Ontario
SALT
N| fERNSAU CC
\
■

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