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The British Columbia Retailer Aug 31, 1922

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Array Fourteenth Year
The
AUGUST, 1922
British Columbia
20c Per Copy; $2.00 Per Year.       VANCOUVER. B. C.     VOL. XIII No. 12.
-   ' »-'»—• Snem   **-~'T .. •- ■?•    l . --   * ^tr-^g
Built   In   sections   for
GROCERIES.   MEAT  STORES
RESTAURANTS.   HOTELS
Refrigeration  machine* for all purposes
The only Ice machine manufacturer* In Canada
LINK CANADIAN REFRIGERATION CO. UD.
Vancouver   Branch;   500  Campbell   Ave
Phone: Hi**h. s.*1* Vancouver, b. c.
""FllE firms advertising in this journal are
among the best soliciting your trade.
They believe that you are a big factor
in the sale of their merchandise and appreciate your goodwill.
Give   them   your   kind   consideration
when "stocking up."
" The Paper the Retailer
Reads."
$80,000 in Premiums and Attractions Entries Close August 12th
VANCOUVER EXHIBITION
August  19th to 26th
H. S. Rolaton, Manager 130 Hastings Street West
Telephone Seymour 2300-8893 OVER $2,000,000 IS INVESTED
Paper Mills:
Lachute and St. Jerome, Que.
Manufacturers since 1870
J. C. Wilson. Limited, have considerably more than two million
dollars invested in pulp mills and paper plants. Our very large
output together with fifty years' experience In manufacturm**;
Paper Bags, enables OS to offer our STANDARD Paper Bag**
the best on the market, at lowest pi ices We guarantee every
bag made, and stand behind It.   Be sure and order
"Standard" Paper Bags
Bv using "STANDARD' Paper Bags you are taking out aj much
insurance possible that vour customers will receive their purchase
in tho best possible condition.   Please yonr customers   It pays,
Quality and Service
J. C. WILSON, LIMITED
Phone: 8e*fmoni 7R1
tOriS HOMEH STREET,
VANCOUVF.R, B  0
These Chairs sell anytime
• 11111H111111111111111II111111111 ~
Write for our Catalog
—Supply your district
- We can help make
it a profitable business.
as well as Summertime
every household can use one
i lorr sun ire lii'iut hiii
district.     \  I  " •   j. •  ■■ . i
furnil ure   The     Idiny l ;
ilines     I'i in i Itiiir rct'iiix n
ihi-. I nn'.
nu to I   ini
;■•■■•        i o. ii    »r   il   I"   '
lir   .i ■„•■.   :       • ■
•  } ; no   ,|,   ;,!,. I,, run \
C. H. Jones and Son, Ltd.
")Q
8-30 Water Street
Vancouver. B.(
Manufacturers of the famous "PIONEER" Brand Canvass Gocds and Awning! If 122
».)
THE BRITISH COLUMBIA RETAILER
ROGERS
1
GOLDEN SYRUP
"The End of a Perfect Day
pfade from finest flavoured cane sugar, a special grade of which is imported for the
purpose.
llPut up in all sizes of packages tn suit your customers' requirements.
IIIn packages designed to beautify your store.
2 lb. tins. 24 to a case. 10-lb. tins, 6 to a case.
5-lb. tins, 12 to a case. 20-lb. tins, 3 to a case.
Perfect Seal jars, 12 to a case.
The British Columbia Sugar Refining Go. Ltd.
VANCOUVER, B.C.
ri 796
THE BRITISH COLUMBIA RETAILER
A   .   "|s!
"You can say nothing too
good about the flavor
of Jameson Coffee"
"Mono" Service Containers
For Fay Use
Tin original waxed pail contain!
made by the Mono Servi c Container
Company, of London, Rngltmtj and
SVwark, Y J,
'Mono    Service containt'm nn*
ideal for the putting up <»f jams, ji»|
li •*>, cottage pheene   honey, almoinl
j . *!■-,   poMrii   Iii..lis,   beef <h il'I'liiL'-..
I •
elf
All Users Are Repeaters
The W. A. I
Tea*
COFFEE CO.
Victoria. B.C.
Coffees     Spices      Extract*     Baking Pawder
Paper Bags, Wrapping Paper, Tissues,
Wax Paper, Toilets, Twines, etc.
Norfolk Paper Company
Limited.
136 Watc Street. VANCOUVER. H C
Plmr.e Seymour 7868
TELLING YOU ABOUT OURSELVES
WE HAVE BEEN MILLING
ROYAL STANDARD
and WILD ROSE
iii Vancouver for nearly fifteen years and have ,i lair.- capital investment in our Mi
ing ami Peed plant. Ai present there are over IW familieii depentletH upon our •>
tivitics.
i\  ii
This is an industry thai ia developing with Hritish f-ohnnliia and in surel)  worl
your Kiippoit.
When your customer Baku for Hour   assist   yeur Provinee and yourself by al leasl *u
jesting Royal Standard and Wild Rose.
Vancouver Milling and Grain Co. Ltd.
Head Office and Mills: VANCOUVER, B C.
Branches: Victoria, Nanaimo, Duncan, Courtenay, Cloverdale, New Weatminiter, Mission City, Langlov
Prairie, AldcrgTove. 1922.
THE BRITISH COLUMBIA RETAILER
71)7
fa J$*T]Sn COLUMBIA
RETAILER
Published Monthly.
QROCERIB8, DRYQOODS,
HARDWARE, POOTWBAR,
('h'NKRAL  ftlt&RC HAN DISK
Secretaries,   Representing  the  followina
Branches R. M. A.
Abbotsford j. p. vVe'r
AQ*«si* W. A. Jones
Armstrong c. H. Smith
Chilliwaek a. Knox
Cloverdale w. Hassard
  Courtcnay  F. Field
~ — "    Cumberland J. Sutherland
HIIKTKKNTII   YKAIt    Cranbrook G. B.Brown
Duncan r. a. Thorpe
Esquimau     F. Cooke
Grand Forks     S. T. Hull
Hammond <£ Haney.  L. Scott
Kamloops C. H. Bickford
Kelowna a. S. Wade
OFFICIAL ORGAN OF B.C. BOARD
RETAIL MERCHANTS'
A SSOC1A 'J' 11) N 0 F CA N A DA
A MONTHLY JOURNAL published in th.* interest of Retail Mercha-    Ladner- c. f. chamberiayne
disiug and the Development o! Commerce in Western Canada
SUBSCRIPTION RATE; Two Dollars Per Year, payable In advance.
Advertising Hates on Application,
Editor: J, 8. MORRISON        Publishers: Progress Publishing Co., Ltd
*n'     Ladysmith J. Macormick
Lytton        E. B. Richardson
Merritt    G. B. Armstrong,
Mission F. C. Lightbody
Nanaimo J. [_. Ward
Nelson     L. H. Choquette
New Westminster     D. Stuart
North Vancouver A. E. Lamothe
Eastern Canada Repr-ucnt.itive: J. S. ROBERTSON, 9 RICHMOND ST. E., TORONTO     Penticton >- L, Johnstone
Prince George  C. C. Reid,
EDITORIAL AND BUSINESS OFFICES: Revokef/^Efume"
LONDON BUILDING, VANCOUVER,  B.C. Trail T. a. Robiey
Cable /Lddreta: "SlUPPIKO."
Tetapbooe, Seymour 3861 ,,  . , ,
Bnter*d st OtUwa a* eecono-clase matter, ^!c<oriac   : ^•LeaJ   ,
White Rock E. H. Hardy
ill  n   i     n  • i     Vancouver  W. F. Ing
A, < odea Used.   Vernon D Fernje9
Victoria   	
VOL   XPll.    Ho,  12.
Ali. 1ST.   1922.
Vancouver, B.C.
THt SALES TAX ACT
\s Passed l>\ the Mouse oi Commons and tlie Senate and Amended on May 24th,
1922.    \ Poorh Drafted and Muddled Piece of Legislation
Retail merchant! asked to pay taxes under a measure that neither they nor the late Gov-
ernment who drafted it, nor the present Government who amended it, nor the officials
of the Depai tin* nt of Customs and Excise who administer it, can understand or interpret.
The Retail Merchants Association of Canada offered both the late Government and the
preterit Government, its advice and assistance voluntarily, to make the clauses that affect
the retail tarade clear, in order that retail merchants could understand them, and our
assistance was iirst accepted and then finally refused.
Our contention  has always  been    our fa r slm c of taxation.   Our en-   homo-made candies or currantl bread
. * the sale* lax should be collected    favour was to keep the payment of   or pastry, or other like small article
f hi- source of supply, vis. from t h,
n ifaet un ** nod * be importer, and
from as few channels as possible,
is to nave annoyance and expense
m the eolleetioti of the same. Win n
•' sales i.i\ was placed on the
Statute Hooks bv il"- late (lovern
ment in 1*121, ii was surrounded with
"a\ down *    jie source of for sale, and which forced them to
suppl-i   -Is we always advocated, so take  out   a   manufacturer's licence
us to save the expense of the employ, and   be   called   manufacturers,   but
• . •• nf a host of tax collectors. We who were not  to be allowed to be
have alwavs frankly  admitted thai taxed in the same manner as manu-
ulthouirli manufacturers and import;- facturers,    Our contention  is that
(.rs u,..-,. (jsked to collect the tax. in when   legislators   make   laws,   they
|.(.jijjt\  nil th.' taxes they pay they should be consistent and clear, and.
Tenants and as far as our Association is concern-
l*ren|   main   wuioviiiK difficulties,    i ■•<■*** "» '" *'''' retail men ,,,,■■
(I,,,\ j,, nun have to do the best they ed, we intend to sec that all legisla-
,..,,,' ;,, collect them from their ens tion that is passed which afVaefs the
tnl|1(,r< retail trade is made as intelligible as
It Bhould not be applied to every possible, and if it  is not we intend
small retail merchant. •" call  the attention ol  our mem-
w|ii(  vv., ,mvp |llways contended bers and the public to it, and hold it
,', ,.  „as   i clear  distinct Sales Tax up to public view.
■ ,vd   by   a   large number of retail     V, i on   thai -uhl be easily under- Before the lategovernmentplaced
merehanta,  „,   order   to   have   the    stood and easily followed, and one he Sales   lax  Ac   on the statute
r,,,,,.,    i ,               i                      ,- ,i       ,i,,r  ,. ,.,,i,i .,,,- be annlied to every hooks, we approached it, as an As-
1 mirta determine the meaning ol the    that would noi oi hi**"  • >
\,.i     i,                                                ,,      ,,.,u m-a'l merehanl ill the country socintiou, and ottered  it  .ill  the <is-
'    ,! never was our intention to    mii hi m an im n m            ,        , . .                     „, ,„ ,    inau\n ;, rn
1,11,1                              ,                     t              ii .    ,fi  ir i>kx or makes a feu distance in or power to enable it to
oxleavour ho escape the pavmen   o     wo sells son iiniihs   i
:s far as the retail trade was con
' iiii'd.     The   Act   Itself   was   p.M>H\
drafted and  full of confusion and
1 untradietions,    In  order to aseer-
|,l|n our posit ion as retail merchants
w-is necessary to undertake ■» mini
"''* of lawsuits, as will be rem em 70S
■THE BRITISH COLUMBIA RETAILER
»
avoid any errors or difficulties as far
as the application of thc Act to thc
retail trade was concerned. Our otter of assistance was first accepted
and  finally  refused,  and  those  who
drafted the Act, and those who ad*
ministered the Act, together with
those who allowed it to pass through
the House of Commons and the Sen
ate, created indignation among those
who Wt l'e called upon and compelled
to carry out and pay the tax. as il
was found in many cases that it cost
the small retail merehanl mure to
keep track of tin tax lhan the tax
amounted to. This was the very
thing we were endeavouring to
avoid.
Offered our services regarding its
operations.
When   tin*   present   Governmenl
came into power a prominent delega
tion of retail merchants waited I pon
the  Premier and  upon  those  mem
I.ers of die Cabinet who have to do
with the administration ot' the Act,
and we pointed out to them sum.-   il
the  ditlu ulties  we   bad   to   con,, nd
with regarding its  operation.    We
offered our Association s services ' i
the present Government, vol intarily,
and agreed to give liiem any infer*
mation thev  might  want  regarding
its operation on the retail trad'', and
we offered to have our solicitors prepare a draft eop\ ut the necessa /
amendments to the .Act, so as to r
move any further doubt or confusion
that   might   exist   in  the   Act,  and
thus  avoid   any   furl her    litigatii n.
Our offer was ace. pled, and our -solicitor prepared the amendments, and
we waited upon thc Minister of Customs ami  Excise and gave  him  a
copy   of   our   amendments and   explained the same to him.    After the
Uudget was brought down we again
asked permission to have our sole i-
tor consult with tin- solicitor for ihe
Government who  wis drafting the
Act. to point out to him the clouded
and confused manner in which ti..-
Act  was drawn.    This request  was
also consented to and when the time
came for the solicitors to consult together   tin*    Department   withdrew
their consent, ami   lhe  result   i*.  ,•>;
actly what we expected   the intro
duction of an unintelligible piece of
legislation, and more annoying to tl e
trade than ever.
Every retail merehanl knows lhal
the retail problem is a difficult one to
understand, even for those who h;.v<
bad practical experience in it. and
it is a bard enough problem today
to make any money out of it. owiuj*
to tin* increased rents and overhead
expenses, without having to engage
a staff of bookkeepers to keep track
of Government  taxes, and  pul   up   al   eontrael   with   retail   merel
with  thc peit\   annoyances of ha**,     throughout  lhe year.    S'eitbei
ir_r tax collectors chasing him op *-|!    governmenl not the late govcri
everv turn.   In our opinion, if tho*<    can offer an) excuse for iguorim
who are in charge ol the Governmenl    requests Io assist il    The Nali-N
of < 'anada are faced w ith probh   •
the** do not understand they should
call to their assistance those \\ho il »,
a.nl ask them to uoh• thc probli i is
for them,   We offered our sei vict-s,
our services were uecepicd, out
social om w cut t" a large expeii
\
Ail    'lull    ! Ikm    ai '■   en,I. ,i\ OIU   !.
I avi  us comph  w ith is an int<
tax, an 1 >' req 11 ired no sccreei
ns a '.** thai *>*>ould lu< uppjii ; •:
portei s    h the i ,o\, rnmcnl was
si.;, riny a matter thai affe *
fannei n   it ti ould have coiled u
irepare our views, feeling thai  we    farmers foi consultation
were endeavouring t" assist in ba\
ing    intelligent    legislation    h hi li
u ould be a credit to ('anada pts ed
...»    .
too
required, and now  nearn  even  re
ma!ti r   lhal    ••■■
I   UIOU   illl el es's,   ij   WOtlld   '  .i
them in for consultation   or
iHtti i lhal affeeteil *
upon i he stitt ui'- I loos * nnd I hi
were told that our assistance was nol    mai i facto re rs,    llu ■•.    w<
been eager) ** eonsulted; l>
was h  n ittt* r  lhal  ■■.* i   *
la
i  ,.   s S       \    '
llOlli'll .     AV:<\      to   I
' ■      ■     ■      a!      ' ■  .       ■  ■■.
'.T, ,*,   ol   I   Hill    ■■■
■ :   ':      Mil  n * i r   o I
.!•  •   i ■. ■ ■■   tin   ■■ '   ri rl I
! to < id .   ' to O,   ill   t he   li
The rcmedv is in our own handi
is       |S       [l
E.  M.  Trowern
Dominion   Secretary  R.M.A.,   *ho*M  n-*r
listen!  effort!  to   potior   thr   r0n:u
tion*.  of  thf   retail   merchant,  are  tie
scnhcJ  in this article.
tail merchant in I akaAa \\m *<> fa •
legislation, and is miked to pa*, taxes    ■ m
under  a   measure  thai   neither the    '" '
Governmenl itself our the oftlcinh ol     - ' ,r **' ,; •*
,1"' Department who have the admin Die foi n
•at rat ion ol thi same can nndci id and    some ol 11 ■
ir interpret,
Ever*" retail merchant aroused,
"   hOM   | lit * 11    b .'  -   •.*•*•
nl ion   i n  the   Htatuti    Ho
ou   |]        i - iimiiiat.' ur fa
UK       ' \m    in    ti - in 111 ll
-   r n ■ *; . i ■ i I ot hers
ihe follov  ■       •   oui  oi  ■
s " ;i'e'* wonder thai the retnii
merchants in nil parts of i aiuidn hi •
aroused, nnd are determined to
■■""■'•• l nblic the manner m tvhn h
]u'\> have been treated ' Th, ivnuuh
,s '"  '"'i' OV n  bauds,  let   ,K uhe  ,:
Our policy must ! dueational  tin I
haviti£> called  the attention of tl. •
Government   to   our   position   and
having had  our  rt-tquesta  itgi d.
we must now spare no 'Hurt in hold
ing thc same up to public view, al
ways I earn.*/ m mind thai we have
fneilities for a
I ■ ii       .ius.'s hi this obscured
Idled pii i •■ of li irislntion
No complete copy can be purcht. 8
i I i    \cl   ' i .   been  nnu '■  led
\ fleii sinei ,! was first pan* *
coin|j|*"-*e i-11p\ of lhe whole  \
bei ii printed i r can be pin * -!
nnd   before   w e   • ould   un<lei -'
h i nt i In   \,» in.- ml it w .is m ■ *•-*• !
toi us to compile a eopi oui ■" I ■ * -
as tu I,.- nble '" liiid mi! iis mean '
ihe original intent of llu  Acl
il   was   passed   b\   Parliam* nl
though \ i r\  dense, was to hav*
api'U   t,, manufacturers,  produ
md importers onh   Htid its iipp
„   ,   , ,.        'vmgthe public mfor     ,„,, Uits „,„ ,,,*(lt,11(| for retail i
""•••"'""one.,, U therelflKHcs    ehnnls    Tl  who administer-,!
pnss'Hs^. as fully n.nety.flve per ee   i1|l(Uln, itH ;„,,,.,   HMd |,a.
1 Ulp Public comes m direct person     no kuowledj f the operations lf)22.
th e
BRITISH COLUMBIA RETAILER
799
Ihi channels of trade, read into it
all sorts ni contradictory meanings
and issued rulings, and each time the
A ■■ v, as amended il w as made mure
confusing,
A   large  number ot* exemptions
were made under the Act   mosl of
which  were  foodstuffs and articles
affecting tin   agricultural  interests.
Uread  Mid Hour, including self-rais-
in': Hour, is exempt, but yeasl is :,ix
able, and yeasl is purchased by the
large  bakers at  one rate  and  the
small baker purchases it a* another
1 ite, and as this yeast must be fresh
and sold daily b,v thc manufactun rs
llu   enormous  bookkeeping system
that is en ated by placing ib<* tax on
. aa) j,,r exceeds 1 he smounl of the
tax paid, sn that if propi r considers
tion bad been given to ibis subject,
the manufacturers <»t yeast, the bak
•  - and the retail merchants would
1   \ <■ been saved an immense amo n *
m!  ,tf111- ■ > ate-.-, a-* Well  as motlC\ .
An invoice with a glass of soda
water.
1 mil i   suit-sect i< n    1    of Sect ion
I" [-l.il I) of the A-t. aft* r referring
to the tot that an excise tax of t w o
aud one quarter  per eent   shall  In
imposed levied aud collected «m sal's
1 deli*.-oies l.\   i'anadian  ii ai
hirers or producers   snd whole
snlers or johhi rs,  there  is nothing
-; .i"' \ • r  noii"iniu-d   iegardiug  i e
tnilers  paying  the  tax, onlj   when
purchase   from  manufacturers
"!* piodu <rs. and when retail mer
lu ii ts import direct   their "ax shall
■ e six per i'i nt mi the duty paid
* -due      | ii||,iw jflg   this   statement.
re is a clause which states thai
the purchaser shall be furnished
w itll a written invoice of an> sale,
w • 'eh invoice shall state separately
ll am-unit of such tax This is an
"', er indication that il \ias ne\er
eonti mplatcd thai the tax should be
!' need on retail merchants, as uol
■ ■" legislator had in his mind that
••'hen he purchased a glass of soda
w ati r made at n snda fountain he
M ''hid be .-ailed upon to pa\ an sddi '
•eiinl ;.ix. and have an invoice pre
*" ulcd to hue by the merchant show
uiji sepnrateh   the amounl  ol such
tnx.
An unwarranted discrimination.
'''•I'   years   the   publishing   and
printing trade, like most other retail
•■'atlea, has been divided into twi
'lasses the wholesale printer and
■■"■■/ rotnil printer. Hundreds of job
Pinters all over ('aiiaiia knowing
"lil! 'bi> are retail merchants, are
,npml)eni of our Ass..eiation They
M|V paper and pay a sales tax on the
Nl"1'' to the manufacturer, print  ou
•' iin,i sell il to the order of a customer, each transaction being an individual one, which makes i, B pure-
I) retail transaction. For some unknown reason, and which may be
s«>«Pected as an attempt to favour
eountry newspapers to secure politi-
'*'' patronage, an exemption was
placed in the list of exemptions
w hieh reads as follows:
Job-printed matter, produced and sold
by pr,-iters or f!rms whose sales of job
printing   do   not   exceed   $10,000.00   per
Annum.
Having placed 'his dense clause
in the list of exemptions, there is no
date mentioned as tn when the exemption shall commence, and no
mi ntioii as to what must be done if
a printer should happen to exceed
"I* 10,000.00 ii! mie year, and as to
w hether h, ean go hack and collect
th:*- tax from his customers, not having known that his business would
excei d !MO,000.00. This clause is
held up as being the reason why al!
job printers should pay a sales tax
and collect it from their customers.
It «di be noticid that while this exemption applies to job printers
whose business dues not exceed $10,-
000i»n per annum, the exemption of
$10,000.00 is not granted to those
whose business goes beyond that figure i'onscfjuently, there is an unwarranted diseriminal ion.
No option but must bow to the
declaration.
In order to avoid the enormous
cosl of the collection of this tax.
which would result from collectors
calling upon all classes of small retail merchants who maiiut'a tturc
goods to the order of a customer, a
. ,. ,se \\ as inserted in the Act pro-
\ iding further:
That t^e excise taxes specified in Section 19 B.B.B. shall not be payable on
sales of goods made to the order of
each individual customer by a business
which sells exclusively by retail, under
regulations hy the Minister of Customs
and Excise, who shall be the sole judge
?is to the. dissipation of a bus ness; and
provided th*t the tax as specified In this
section shall be payable on goods manufactured tor stock bv merchants who sell
exclusively  by  retail.
.Job printers who have regarded
themselves as retail merchants for
years have hen told owing to the
above exemption clause being placed
\,.| they are to regard them-
pay a sales tnx on goods manufactured for stock, and if they sell the
goods manufactured for stock they
must sell exclusively by retail.   The
Act does not say whether the goods
are to be taxed on the price manufactured for stock or on the price
sold    by retailers, all pointing out
that the original intention of the Act
was not to apply to the retail trade,
but the Department of Customs and
Excise, not understanding the retail
trade, I ame involved in the question  as  to  who  is a  manufacturer
ami  who is a retail merchant.    So
far the Department has ruled that
florists, printers, confectioners, cake
and pastry bakers, and furriers are
all    regarded    as     manufacturers.
Blacksmiths ami  tinsmiths  are regarded by the Department as retail
merchants and do not come under the
Act.    Florists who are engaged  in
raising flowers  in  greenhouses and
who have retail stores in the cities
and towns are called upon to pay a
sales tax as producers.   Farmers and
market gardeners, on the other hand,
can raise all the flowers they like,
take them into the public market or
sell them to retail shops and there is
no tax on them whatever—another
evidence of unfair discrimination.
It is difficult for the Courts to understand.
It will be noticed that the sales tax
which i.s paid by manufacturers to
the government is paid only when
the goods are sold, not when they
are manufactured. In the case of retail merchants who are designated as
manufacturers, an attempt is being
made to make them pay when the.
goods are made for stock and not
wlmn the goods are sold, and no reference whatever is made in the Act
as to what price they shall pay the
tax on, and the goods made by the
retail merchant may remain on his
shelves for years before a sale is
made. This is another evidence of
the discrimination that is made, and
also further evidence that the original intention of the Act. which was .
that the tax should be applied at the
source of supply, viz., the manufacturer, producer, and importer, has
been departed from, and in so doing
the Act is so complicated that no one,
not even the Courts, is able to state
i    in im
selves no more as retailers, bul as
manufacturers, and that the clause
■gnrding the making of goods to the
ia
order of a customer docs not apply
to thi iii because the Minister has so
declared \ and the clause compels
some classses ol retail merchants to
what its real meaning is.
Fixing  of  the  cost  of  goods  by
Government officials.
A recent amendment by the present Government in order to still
make the Act more complicated and
annoying added an additional five
per cent, tax to candy manufacturers, and vendors of soft drinks who sou
THE BRITISH COLUMBIA RETAILER
A
operate soda  fountains,    These vendors are called upon to lake out licenses, which cost two dollars, and it
they fail to lake out this license there
is a penalty attached of om* thousand dollars, and when they take oui
a license, notwithstanding that there
is nothing in the Act which clearly
states what   they  shall   pay  'be  tax
on. tiny have tin* cost ol' then- goods
tixed tor tbem by tiie Department,
and tiny are asked to pay the tax ou
an arbitrary price set by the I lepari
ment and which lhe Department has
no power under tin* Act  to upecif\.
so that, retail confectioners who may
be   designated   by   lhe    Minister as
being manufacturers and who ..pei*
ate soda   fountains, are called  upon
to keep track of their sales, 041 some
of which they an* asked to pn> a lax
of nine and one-hall per cent., some
five per eent., and some four and one-
half per cent., while others are ex
empt. all of which is costing the confectioner more mone\ to keep track
of the tax than he will be called upon
to pay to the Government in taxation.
"Confusion worse confounded"
As a further evidence of discrimination, the large manufacturers of
candy are allowed exemption on
candy packed ready for sale in cartons or other packages bearing the
name of the manufacturer, and filing by retail at ten cents or less ami
also on candy selling at retail at one
cent. When, however, a child goes
into a candy shop where they happen to manufacture a little homemade candy, this exemption is not
allowed unless the retail merehanl
encloses the candy in a carton or
package and places bis name upon
th*' same.
To add to tin* above eompli rations,
orders have been issued that retail
confectioners who sell candy and
soda fountain beverages shall take
out a license, and it' 'bey make ICC
cream, candy, or cakes, tiny must.
take out another license, both bear*
_ ing different dates. Whether a retail merchant manufactures two hundred dollars' worth of goods or two
million dollars worth of goods, the
cost of the license is the same two
dollars—and which must add tre>
mendously to the cosl of operating
the department, and all of whieh, in
our opinion, could he dispensed with
under proper business management,
Retail automobile dealers suffer to
the extent of over one million
dollars under the Act.
The position of the Retail Auto-
mobile Dealer must be fresh in the
mind   of    every    retail     merchant
throughout Canada, whob is another
e\ idence of the unfair Ir. atmeiit that
the retail trade rcceh ed a! the bands
of the former Government, w ith no
attempt by the present Government
to   I'i llledy   the   injustice.
\ luxun tax was placed upon aul
oil"!.'lis ami  I''
d ti'nin the Ke
laii Automobile 1 lealers at the tun
th   \  bought their ears ir.mi the man
ufacturcrs, and paid o\er to the go\
.rnment.      VVitho ll    .in*,     to .a niug,
I his ta x was suddcnl*i  reino** ed ai
lhe   dealers   had   cars   ot!   till   '    ' .•'   N
on which the*-, had  ilreadi pa d the
lax to tin* Government, and nt hie!
thev could nut collect from thi i    >^
to   .'i-s.     Mthough  repeated  appJi*
eat ion v as mad-* !<> 'io* I i<>\ cmnu   '
ii did not refund tins tax t<> the re
tail     automobile     11 Biers,    w I
amounts to somewhere in Ihe m igl
borhood of one million dollars
\ n amendment has beer * ade lo
this Act imposing an es ise lax on
Htitomobiles, in addition to I I •  nab ■•
lax.   and   in   vn u   ot   tl       •    isl   •
v. hieh  i lo' automobile  di ib rs   sui
I red w hi ii thc above un nl ■•   ■*
urv tax was r.'mo\'■•[. the  Minis! i
of Finance wss .;--; ed to I ai •   i,;
bodied in I lie Acl a clause prol    ling
• ■ ■ dealt rs ••■■! o in ghl ha\ ■■ i ■*
■ >i  nutomobiles <>n hand il  at  ai
iime th.- i loi ernmenl should   ■ ■   fli
to remove this tax    Oui * ■ , .   *
nol   be.-ii  .'!'.inted   and   HO  pr>'\
tor this has been mad>- Mi the A- I
Retail     merchant!     annoyed     and
hp***as*>ed by Tax collectors.
!*   m*ist   he  '   ■, •    n mint) thai
ihere are large nuautitica ol  t*
manufai I ured in I 'ai adn  as w i
in foreign marki ta, upoi   wl       the
manufacturers 8x thi   retail  scllinc
PRICES ARE STEADIER
The opinion ol   Vancouvei s
ing w holcsate houses mu-1 be tn
as a reliable barometer of t rade
ditiomi  so  far  as  the  pro\
I '.ni 'so Columbia is coneeriii
that opinion brcal hen a -p. n.
ism     I 'i.s old \   ihe report
lb nl gi din ei ops on tin praii
• I i  oasis for the atl iuule ol i u
an •) manifested on e*i en I in I
there is n not hi i  factor w hi I
i h ing  the spirits of the  I'- hi
nt"   .
(    I-   ■>. .<    It <.. JO
! ■,  'I     I
i ■•.-1 mis
tb-   Keti
rel  A'.'
Hparmgli i i  w aitetl anx ion -
rl t1 ► ncf i t ion ha>
to • largi     .'•   '    ft   e* bi
it - todai  tl an thei  I   ••
* onths with little da
','.■<■>'! r i s.   o I
• duIi tlxr*   ol this ■ ond tion
tndat . ri if! nnreasoiial
bor situation    thai
'   ro i  ing    o s t s    is*.
om .no! it is   er
* I ■ d< sire «.f thus. .< |< r* -■* ■
O     St
aX
\\ ■ r   :
nr
l|cs«-       priees      UfC       Us'l.i
printed in catalogues, and, in a
large numb, r of eases, are pr i ted
on the package and on thi articles
themselves. With the addition of
the sales las to thi rio.A\\ merchant *S
eost,  and  With   ' '■ <■   -"Mice/ pne.    fl \. d
by  the manufacturer, it means that
the sales tax mils! eome direetlv oul
of the retail merchant's profits as
it cannot in anv waj be add.-1 to the
cosl and collected from the custom
er. This is iiirivK mentioned lo
show that retail merchants Bre more
than Bhouldering their share .,f the
«ali s tax. without bavins to be an
noyed and harassed by collectors and
Auditors for thc collection of the
small tax on a few article's thev may
lea ii 11 faefure.
Is it any wonder thai retail mer
•■bants all over Canada are aroused
by the s'm.id and muddled manner
Ml   Which   the  Sales Tax   Act   h.,S  bee,,
prepared and amended!
-   ol  a vast I \   uuporior *|
■ | ,   poods   ii '   prod
bojl     ,- .    |f, ',    ,( V.   I'1 : '        *
*•   •  him     • proves   lhal
1 ■■' on and  hoi est   ■ ' Bftsill i
ax'   iii    ■ -    r■-.   In ihil• rovc
111 il <    iv 1    h I h e \ I bv in ta
. >1 t>• exinl     Prom dose s r ll
not  conscient ionsly  prcdici
sped     lar   fluctuation
wi»lun the nexl  lis  monlI
■.   en at fa    \ slue means I *
\   led the Reta il Mi i cl ai I
tin present     lintaincd thi   tn
nf |   i p irons   tin re is smcr
in ' ahead for al least ,; nl lew!
time
TO FIT THE CRIME
Mrs    \ ounghride:     We   h
I'.-, n  ma 'rod  a  ii eek'.  your
before  he  bit   me  w lib -i pie
dpi n-'e ea ke
•Iio|e*<-     ■ |ijsorderK  coiidtlel
dollars and costs '
Mrs Voungluidc   '' \nd I il
tin   eai .' with  mv own  hands
■ lii.lt-.' •   "A  sault    with   a   'I
w I Upon   ( hie year 1022
THE BRITISH COLUMBIA RETAILER
801
THE WOOL MARKET
A a?&tp^£L°z;Zi S.f*r ^,F-
Urdcr»,     bituation Comprehensively Portrayed.
By J. H. Curran, Quigley Knitting Mills. Vancouver.
\u\   attempt  to judge  the wool
urkel   from occasional despatches
lial appear from tune to time in thc
press is something like trying to read
barometer without a chart of its
it at nations in pressure for sonic peril immediately proceeding thc time
uf the reading.
Vot example at  the Wool Sales in
•uistralia lasi month prices declined about 5 lo 10*.. In order to interpret this statement we must have
some knowledge of prices during the
period immediately preceding the
Sale
Had there been a temporary rise
or was this a continuation of a de-
dii.-'     Then  again   w,-  must   kicw
! quality was referred to if ive
w.iiil.1 i-orrei-tlv interpret the report
I p.m consulting a chart of the Brad
■ nil market we bud that fine quali
' ■ s ha\,   fallen a penny in the pas*
two months.    While medium grades
bvi declined two pence per pound.
(.cncrall*. speaking raw woo
pM.rs iu 1921 fell to tlie 1913 level
mid then rebounded :«» the 1917 level
where, with some glighl fluctuations
thev have remained ever sine. This
!i"s not apply however tn the finished product,    Medium  grade yams
'"'*  example   have   remained   almost
lationery for the paal  l"*- months
'' U ing  tin* same period  there ha\ e
'' en   spasmodic   declines   in   piece
"ds and garments that often repn*.
N'Jited   the   financial   difficulties  of
llr   iiianiifaeturer   rather   than   the
•'I eoiidition of the market.
''   is   an   economic   law   that  tho
•aore labor a commodity absorbs in
I* transition from the raw  materia1
to the finished article, the less sus-
e. ptiblc it becomes to market fluou-
ations.
When the mark--! breaks, wheat
tumbles before fiour. Hour before
bread, steel before cutlery, etc
Being more elastic they also n-
bound more rapidly • wool is no exception to the rule and it is quite
possible fur raw wool to drop ten
cents per pound and rebound again
without tin- distributor or the consumer  receiving any  benefit   from
the decline. It is a time also that
being more susceptible to market
influences the raw material oftje*n
soars fur a brief pernul without the
distributor or the consumer being
affected becsuse th-' yarn manufacturer and thi textile manufacturer
absorb thr fluctuations, Net necessarily b\ making a profit or loss but
through the necessity of purchasing
ahead of requirements of trade. So
tt•• have the peculiar situation of tic
fluctuations in tin price of raw w
OOI
during the last 12 months, a steady
\ aru market with prices of the finished article dancing to the tune
pla\ ed b\   thc man behind the gun,
* The intimate I Sonsumer.'1
I Mi account of the delay iii plaeing
fall onbrs this season stocks of raw
materials in the hands of the manufacturer arc nol large. A sudden de-
mend for goods will force him to
buy iii a market that just now is .-x-
treinel**, sensitive. The result is
likeK to be a stiffening of prices.
In some instances the manufacturers Uiny be forced tO absorb the loss,
in .'iii. r instances it will be passed
on.
If history repeats itself we may
look for a gradual decline in prices
spread over a long period, possibly
ten to fifteen years.
Th,- decline will be very slow and
will be punctuated by temporary recoveries from time to time hut the
trend will be downward. One of
these recoveries may be expected
durimr the next three months due to
delayed buying and the approaching cold season. \t is unlikely that
raw wool prices next year will reach
the low levels of 1921, although
prices of the finished product will be
lower lhan L921 but very little different, if any from 1922.
By a general downward movement
we do not mean that the farmer will
receive less for his wool five years
hence than he received in 1921—
what we do mean is that the difference between the price the farmer
receives for his wool and the price
he pays for his clothing will gradually diminish. -Iji other words the
purchasing power of his raw wool
will increase. Blaming the farmer,
the manufacturer, the retailer or thc
Government for high prices may be
a pleasant pastime but it does not
solve the problem. The real cause
of the "spread*" as we have said before is the greater elasticity or reactive propensities of any raw mat-
terial as compared with the finished
product. Like a rubber ball it commences to bounce when it hits the
bottom, but the rebounds gradually
diminish until a period of stability is
reached.
Generally speaking the decline in
prices will be governed by the deflation of currency but unless some
of the European countries run out of
oil to lubricate their printing presses it would appear that the period of
deflation will be somewhat protracted but it will come nevertheless.
Be Prepared for School Opening : Have Your
Juvenile Displays Predominate. 802
THE HRITISII COLUMBIA  RETAILEB
Meat and Canned Food Act of Canada
The meat and canned food act as it
applies to importations and export-
ations.
This Act firsl came into force in
1907 ami has been revised from time
to time to meet thc various exigencies arising during its operation.
Originally the Act only dealt with
lhe inspection of meat and meat food
products put up in the large 'anadian abbattoirs, latterly it has been
made to include inspection of canned and evaporated fruits and vegetables also canned and evaporated
milk and in fad a general supervision of all field products intend- d
for human consumption is now being
evolved.
Act as it applies to inspection and
Markings of canned fruits and
Vegetables.
We an* now living in an age ol
specialization ami the Pcderal d< -
part ment of Agriculture recognizing
tbi> has from the inceplion <■! !I c
service given their inspectors both
veterinary and lay officers special
training in this work. This inspection nol only involves the iitspec
tioji of the products as to their
wholesomeness but it also iuvolves
their classification, or grading, as
to the quality of 1 he product within
the ean and of which the punihaser
cannol possibly judge for himself until after purcha.se. .Must of these
products have w been standardize and the various dealers ami the
ultimate consumer has sum.' standard of comparison to *_'<> b\ when
dealing in, or purchasing for per
sona! use the product so classified.
The Act also provides thai these
standards must appear on the label
in prescribed type which is easy to
read and comprehend by tin* purchaser, All standards of quality
must be in type nol less than 3 s
imdi high, the following four expressions having been adopted to re
present the various standards under
review, viz: Fancy quality, choice
quality, standard quality, second
quality. The only criticism which
can be preferred against these markings is that the can marked second
quality is in reality the fourth standard Of Comparison. This is considered by some to be a misnomer. Then
in the case of fruits in syrup conns
the nuestion what quality of syrup
are the goods packed iii. The quality
of syrup must therefore, appear on
the label and in type not less lhan
1 | inch in heighl and may be designated as heavy syrup or light syrup or
syrup so much pet* cent sugar, or in
il    event of the product  not eon
tabling auj  sugar the fact must be
clearly shewn en the main part ot
the label, as Qlisweetened or packed
in wai.r.   Tb.' consuming public i>
thus   protected   from   having  ijuch
tionable or unclassified f *»«»»I product«
|u|s*. d   upon   !hem, and   not   etiU   is
! lm nil imate consumer protected but
all   dealers   large   an*!   small ha.
some an" hcutic ret.-re,- io refer to b\
simply observing the markings ap
pi aring "ii the label,
l anadian   fruil   p.e    illg   fa  toi •■
are amenable to the scl an I gi sdii •
do not apply ohh  (o fon   gl   p.e       .
products The Canadian packer
was t he firsl to be brought under I he
provisions of the Ac if he wished t«i
ex port his product. It is, tli ere! if
oi ■ t'ommoi just i thai 11 i I oreig ,
ps ker should be made to eompl)
w ' h the same Act under w inch •
('anadian packer opi ni'■ •
Hi :.'.trding the    modus operandi
purs led  by   this  Depart ment a
eers al I he I 'a- ifie ports     A    foo<l
pi "due's coming w ithin the A * ■■-• ■
subjected r,t an inspect  >i    ntl  ns to
markings for quality and seeing t
tl e product is of the n ial:' \  claimed by I he p.e ker rtami es an   theri
fore, taken opened and exai   i   il
an officer of fins Department
has received sp.-       • ■ aining   n tl
pai tieular w ork and if <.     mfiin -
th>- packi rs grading tin   product
at once released, if on the other i ii
he finds t he produ t inferior to the
grade claimed the product is tdacetl
under deti ntion until mai   ■    in a«*
cordance  with  his  lodgment     So
except ion to this ndr jN j,, rmitted
and all consignments large or smaM
are subject to this inspect ion.   Tl is
may sometimes canst   di la***   in  de
very to th.. importer
A       •
o\ this work are so well organised as
to reduce this delay to the absolute
minimum, and tins is appreciatid hi
the num. rous large importers oner
ating nl our Pacific ports
AMENDMENTS TO FOOD AND
DRUGS ACT
The follon ing amendments to n "
ulations established by < Irder in
Council of the 1 lib De ember. |u"u
I'-*'  208fi    and   Ordi r iii ( oiineil   of
the 11th February   11)21,     p,e,   81,
have been established,
P.I*". 2986   1920,
Labelling.
Paragraph 3 i- oanw lied and Lhe tot
lowlns tn '.iii.Miitiite.i iii,.r,.for
"■• When the article li a compound,
a mixture, a aubsUtute, an Imitation
or in artificial, these iwrds shall %p
pear <>a the moJn panel .>r o,,
l.ll..-|    III    tip.-    of    |||..    .,,,.,,,       ,
*• 1st bll Ity as in.- < oniin.,11 ,,.,,,,'
a to i  ai  part  "I  'h aiC '
The following ii.',-, j..tr.utranh   ....
to pari i
1  In Pood ' ompounds or ml
ii-ii'.uii a.   |i  j than "'i per .
the • hi-1 Ingredient, or -,«, i.
ItUl th"   li.tm.-  ||   us< >!.   •■
ot   Lhe ■ dteni
itan .i undi r the n,mir oi i ■
In I'-ti.■[■•>      ihi     .-.- and . '
»
• .      illil      H H   i ..    lelli-r
Rlgnatl    '   •    u-1  !■■ "
s  («    \     '■■■'■  •..    nam*
■:tuie arbitral*) or lam j i
• '.-.>•:•    || ':• .      ■..
• am •    nd   ■ i   i   .■ i • •• .-
food | roihi *    .--.; a u il ■■
\ o. itln '.'■•- ■..-• ■   •.
fall     Indication ol orl   •
Of    *•'...   •■)•(■■.::..'.:
lhe    |»Uf   'i.i   . r    iQ       .;,;«    .     ti   ,
■ * I i '  ',•■' ■l produ *
*   v. .- •       itat maul i *  .>
. i-. a  on  thi   ■.% • I  is   ;
ill  K    ■' ■     .,.»•-
.an
it flavor I     I ■ *  ■ ■
lerlai   I oi   lh<   mail    -   -
J 1      i.                 K.'A.
' 1     ',   \ 11      ' ■  >. *"       -.   •   '   1 h
Fruit and Fruit Products
rnpa  i
Nic-     ....■■. frtitl
111 nf i
ithstl   *■•       tai
aa 1 ;• - ■'!-.;.
r   ,      r   , •             In      I ■       ...      .■ 1 ',     (        , .  .'
'               -          |          :  ■      •              •       lf».l       lU'l
...                 A ' '   '    * • .     '    * ■ r>". •■*
1"    .\   . •■   |.. .    marniaiad'
>•'.• *• - . r :•'*■.   onlain   oia*
troll    iic« than that whirta at
*|M». Isl ' i ■ c '    the irilel*  U
nf the  ■      ■'...-«i*  - i< *
I.-?-.   - .   ii larae and
thai  used tn namfnj   thi
• ;■ til]    pn ■ i bI      Tl     i ■.
.!...    a ■   i•■• |) oi the     ■  ■ I
"flo r rrutl  (UlCf   iU-rh    I   ll
Ini   a   pectin    onteni  ■' '  *
'■      i e l    '    •     •'  : '
■ i. - ■ • -. r.i' i< n or fl   '    i  ■ '
I --   • ali nl other iha    ibovi
! .-  .!• icriiiln.»»!   |.>   av.
Surrar and Rflatcd Snbftancfl
i he fotlewlnu iland ird I       •   ■
to ad l< I tn S'-irt .'"
t  -* rup in th«> nound pro
*'*>   purif* Ins   sod   'O a'a " «iii
lutre  o* .i  mgar   produ ;'
w 'ihmii r<-ni-i\Ing ant ol "
"2 Sugar i uw 8> rup
by  the avapora I ton ot Ih
Ihe  nm-.it- eane  by   the  mlui ■
Mut;nr<arm concrete, and .en'
more  than   IA  per r-enl  ^ > •
not mm >■ t han '    !>,*t' * cai i
3   ■-' irghum &y rup In
ii\ Lhe io,a[> rat 'mi of Sor thnm
or  hj   lhe  .ioltill.it!  of >"i
rreto,  and  i ontattn-i nol moi ■
".ie; of water and nol more tl
ei r i .-nt a ah
'• i Snriir Syrup I* the pro hi '
tiv rtlaaoivfna nugar to lb?
en. .■   of   a   .,\ rup   a :i<l   ' "' *'
more than 35 por i enl wn'p'' THE BSITISH COLUMBIA RITAMB
riCKt
prK'UHKNT OR  IMPKRTlNBtfT'
.■    ,      •., -    •  |   .■■   men      1     i :•!
■ s  I .>,    B    ■ ■      '"'   ; *:!■ ' *■      H*
,,■ , ■   . i   ■ i   ..-■•■ utsojj ;■'■■'■■ md
-   -   i ,■ I i i «amty d ■
.    ,. ,,-,   -  s - na .-.     -   ' ■ ■     ihw
i -...■" ■.  i»f ' i ■•,- ■■ (|r***    !
I j   i* - -     II    >.  .
,.-, ■   mit ■''  •... ,     -, .
,       j ,       j   I      >■,?-•;■■.    'O .,■.    ■.
.'.'
..'•>. rvei     ifi   sn    ' ";
11 unit \   olTi i *   • *   - -   !
(•Mit"1   " mai I. upon the • -:
■ that I hi a\ ertfre *Vmi i cai
• , ss  maii   is   tar   lii"l ■    I SI el III   of  his
noun! appearance than ia *!■  at
. /.   < anadian      Sin-i.   a   Btati lin III
w ,1! unaii a little   8o much the   ■ I
■ '   luit as it's so .il.\ nuis, t In-  fact
remains and cannot be eontradi led
; 'anadian cit izens, t hal is th. n a
rl oi them, hai. got to be handled
■   'in- small ho*.  IV"flO dislikes wash
ini   his neck    they need to be told
mid shown how,   Failing this, the)
il   . si atned into it b> a com par
s. n   with   their   more   particular
■ iifhbo ns    Tooke   Talk.
Die1 th.g fvcr happen to you.'
Sketch of an  up-country  retailer, v\ |Q  has just received woid th
*hc   has   been   visiting  "down   East,"  is returning unexpectedly
Window Displays Systemized Through
Co-operation
N1«iiuilii( Itirrrs Ihrouchout Caruidii Indorse Novel Sales-
Promoting .*-**>< heme of B. C, Druggists' Sec tion
B.C Board K. M. V
Booster Weeks    reeeutl\  inaufl
irated   by   the   Druggia'a'   Section,
ll. M, A  to promote sabs ,»f trade-
I'i "tected   and   pnee protected   ar-
lea have attracted manufacturers
nil parts of *h,' Dominion.   The
'b*a ol   this business eoinpelinil'   pub
it) ol floods that are know n to l"'
winners in then- lm.-, is as simple
■ -  !'   is e|Teeti\ e.
Manufacturers     have    been     ap
I !" -elied by  the druggists «*t  Van
' init board  to co-operate  in  tin*
' ' "IC,  and   thai   BUCh   eo operation
:-  forthcoming  is   proven   by   the
'l| nl corrcapondenee in the local
"'•*   R.M.A.   from   inanufaetnirers
"'ixious to become identified with the
a in pa i en "
1 '"'   article   to   be   featured   III   the
lr"ggists windows, , not 0„|v m Vain
! ""ver hut iii every part of the proi
""'' of I't-ihsh Columbia' each week
wl first be   APPROVED   bv the
Druggists'! ommittee before it iscl-
igible for display. The manufacturer  is then  notified  of the date
When bis lm,- \\ ill be '* boosted      With
a suggestion that he furnish suitable
11 mis ami the request thai quarter
page advertisements of the partieu-
lai commodity appear in the leading
newspapers  of  the  province,    bor
oo*    to hole   Week   the   public   see   this
article displayed in the druggist's
w in.lows ami a concrete prool ol the
benefit whieh manufacturers are "b
taining from this method of popularising their lines, is demonstrated m
the fact that, during the week ol
Jul) 30th to .Aug. 1". when a eertain
tooth past.* was featered in the dm :
store windows in Vancouver it was
necessary For one druggisl to re-or*
der twice in order to supplv the de-
InaUl| for thai widely featured article, Mnoster weeks an* nol "one-
tiI1„, onivH disjlays of merchandise.
for those manufacturers who thor-
oughh  enter into the spirit  of this
propaganda and giv.   the fullest en-
operatii n are at  all  iirues eligible
for a * repeal     display of their approved lines.
The!v are as usual a few "Mis-
sourian'' retail druggists who fail
to realize what an impetus to their
business such displays are creating,
hut when forty (out of a possible sixty drug stores in Vancouver alone
are featuring in their windows each
week-, a well known ami widely advertised commodity it is proof posk
dive that "booster weeks" are popular sales-promoting events.
It will not be gitrprising to see
grocery and hardware specialties, in
fact any other line of manufactured
articles with a good reputation appearing in British Columbian store
windows displayed in a similar manner, for it is certainly the acme of
co-operation and viewed from every
angle a paying proposition. Applications at present on tile are sufficient to provide a "booster week
programme for every week ot 192.J.
The real feature of the proposition
is that the commodity must first, be
o KM by the Association who
stand behind it as a first-class article,
We have no hesitation in predicting
that the idea will prove ^^>y successful in every way.
WATCH "BOOSTER WEEK"
GROW! 804
THE BRITISH COLUMBIA RETAILER
News of the Trade
(.'. ]). Campbell is reported to have
sold his general store at Burquitlam.
* *       •
Munford & Walton, grocers of
Cumberland are opening a branch at
Royston, B. C.
* •       *
-I. II ..TohllSton, boot and shoe deal
er   of   Kerrisdale     Tenders  advertised for purchase of stock.
* # •
James Jensen, Map!.* Leaf Grocery
of Vancouver bas assigned to C. C,
M. T. A.
* *       •
Nelson & Shakespeare I/td., eon-
feJetionery manufacturers, Vancouver, have assigned to .1. VV, Preseott.
Meeting of creditors held.
* *       »
Thus.   Purdy   (Coombs   Groeerj
of Vancouver is reported sold out.
* •       *
Thus. Iin.lds. baker of Victoria is
reported succeeded by Mannis English Bakery.
*>       #       •
Stinson's Grocery of Ladysmith
has sold out to 11. Roberts of Victoria.
a a a
I). S. Curtis & Co. Ltd.. druggists,
Xew  Westminster, has sold  out  to
Walter I'.ews of Revelstoke,
t      •      t
M. Macintosh, marmalade and pn*.
serve manufacturer Dissolved partnership.
tee
Khaws < 'ash Mark-'*, butchers and
grocers of Burnaby Partnership
dissolved.
* *       •
Geo. Iv Bonner iV: Sons, grocery,
feed and etc., of I 'obble Hill, report ■
ed sold out to s. Bennett of llillbank
Ib C.
* * a
Armstrom_''s Limited, dry goods
dealer's of Nanaimo are reported in
financial difficult ies,
-»      *      *
B. 1*1. Black, confectioner, Nanaimo
reported negotiating for sale of busi
ness.
* * •
Hermans Ltd.. 'women's ready-to-
wear) Vancouver, effected compromise of 40c on tin* dollar.
* •        *
•I. Davis, confectioner, etc Victoria has sold stock- and fixtures at
1302 Gladstone avenue to T. B, Mc-
Ivor.
I*!. Kibbler, grocer of Victoria bas
sold out   to  II.  Milne.
m a •
I. M. Lancaster (clothing and fur
nishings) of Victoria, is selling off
stock  by auction.
• •        *
\. T. Weighl & Co, I mens furnish
ings     Victoria       Incorporated   as
• Shirt, Collar \ Tn* Shop ltd.
• •        •
Tin* Thomas Davidson Mfg Co,
Ltd., \\ ith bead office in Montreal
have opened offices in Powell Street,
Vancouver. The) have been repre
Rented for a number of years in 'be
city by Mr. Van Home.
• * «
II. I"apstatV and Ceo  Porter hai■■
purchased tin* confection, ry business
of .1.  Black,  Nanaimo.
• •        •
Ryan's Meal  Market  and  ire ry
store opened tor business reeenth a'
I.ed\ smith.
NEW    INCORPORATIONS
Cltne.   M.-rris   <v   Adams,   !/.!     Ill*-
Standard Hank Bldg. Vancouver lioo.oo
Dealers in furni'ur.', ftttingS, • n
Marnil!.'   ,v   .-Jon-*   Hard-ware  I o    Ltd
\r.u«!rotiK    $10,000    ».<r.er.i!    Hardware
busfneci
Lane'n Ltd . Mission * Ity, n   I    |S0
• Mm     Acquiring drygoodf   '!<»'hhu;    boot
and shoe business carried bj (*  ani!   \
I in-.
Mad.  Products, Ltd   '■-*•'*   Ontario SI
Vancouver    120,000     Manufacturers   ot
ROAps  aiu!   Wash ins   sodas,   I*la****tl6i    >'■
George Straits Ltd., lie Dougiai St.,
Victoria $50,000 Acquiring tbe businesi
"f CI  C..  V. D and .'   D  Sbraitb, men's
(ilM!,''-h:i':'»e et>
The  Kelowna  Tobacco Oo   Ltd    K#»l
owns,  it   c   $50,0  Igar and total o
men hunts.
The Famous and
Popular Coffee
is Going Strong
ISfiBffi&S
e
«
"mm.
iJlf
"■^fflMflM^f^-.
OFFE;
National Coffee & Spice Mills
1280 Homer St.       Vancouver, B.C.
Phone Sey.4851
TRADE IMPRESSIONS
In a previous issue nf tin   h
Retailer the urge to bus vvhh •
ally emphasized  tor the *,,,,,
thosi    retail   Dierehanta   whe,
holding up their orders u ail iny
price reduel ions end n busine>.
provenient, or if I h.\ orden d
placed on!\   for immediate n
The   wisdom   of   siidi   ad'
I n am pi)  justified and  ii  ,s
S-r-'ttaid.   '],■■.':   '.},<>■<   .ii.-  *..
retail merchants who Ri I   •, .*».
*,..'• nerall -   improved busi in —
tionn, mi orl  -' >eI n on tin *  nh.
as a result of their so o Taut
The mills and fa< lories to I
<>n band no larffi  nt neks foi   mi
an- shipment  snd rush orders
11 quest   for   '. deliven
tl  refore be roiw dered    I   th.
in of one of I   ns I■• n   ii ■ • *
'' i     i ■ o n • < • r I: s   ' 111H i 11 ( H s
t be   jm   ---.,.'[,       ;       ||  |' .
[■r
i . i \   r- s |
• crop prosi
iiii 1 sin .  th,
...  -   •   - .   i
i
■ * *   ii
I. istcrn f. -torics   r   overv
•   tl    •■•••i-o s    and   pi ..  lien
ni a! house   s ,\\'.as  to a
for fall business
DANGER IN NOT ORDERING
Mai il       ••  - ami ti    •     -
us that mani dealers hesitati
i:••   oi ders   . \ en   for
sfi..'k  iii   thr   bi lit t   or   I   •
pi I   cs    u |I!    eOtll   '    ■'■    tO       '
PI r point w '• w ish to den »i iti
that although it n ■»*   hi
iicsm 11 .on the denier n po i I i
to out-wail   l hi   mai ifn '
procediin   i esiilts  not   on •
denier losing business whiii  ■ •
bul    hit   and   t lie   m.mule  I
losers      it   is   nuite   possible
small   sa\ mi's   iii.it    be   l*i llll
to ut mi' for some ' ime, but t-hesi
mi's are more 'ban likely to h
se* t,\  .( |-,.S(I let i\ ft volume ol
ness     dm       tO     short.lev     id
Throw iiil'    a\va\     s. \. ra 1    I I
dollars  worth   of  business  III  -1
Kistenl desire I o ww e perhaps ■
hundred dollars in original r
not i/oo.l busincHs,   Sinee redii
that nre mad'* will be ol com
tl\e|\       si'  ad      .'llll.'llliis the       III
ment ioni d pract ice is pul irel>
mil. 1022.
THE BRITISH COLUMBIA RETAILER
805
The Need for Standardization of Retail '<** >~ wat^d ««* in.
M-o-fh/^^c f° !,,;';'u,'f' remedies for our market-
I   ICinOaS m^' ills-why, of course, inexperiene.
ed theorists are bound to try at least
h> l. Johnson Stewart, Secretary Washington Retail ,0 |,nt their 7a&**e notions into prao
Grocers' and Merchants' -Association tlce'   An<1* Detween ourselves, that
would be a very bad thins* for mer-
Kvery time I say or write aiword    after all „ said and done, he is the ehandising and selling
,il.oiit    lhe    standard 128 tlOII    nt   mer-      HOSS mi      -
rlmndising  I am looked up..,, with       r-entlem/m   th,  ,„,, ,;•     .   * ,*       -n       •matter with distribu"
' "linemen,   tin-   majority   declare Hon.    I he primary trouble—the ker
mni*i   or less suspicion |.\  a inajon \      tha'  it costs i,„, ,,,,,.1, . , n      . '     ' "     '"'  M >
i    , ,   '»,..    U       ■      ,' ,lc-»w too much money to de* "> all other troubles affecting the
n'   n\   hearers    while   the   minonu       lVCr the crnnHs     in.. i    a t,   » i-     •     i «'"uii-,   im
V n        i    ,i i       .i "     , --'"''is.   isemg on the firing system   lies m the fact that wp have
graceful]v an.   pithily cats og me as    m,.   !S - ,,....,.  .,,,,,. i .„„  _ ,. . ..  ' ' "' ,(
" * .   . .       l» as h were, you must be as cog- too many distributors     Too mnnv
,v ,as\  .air theorist      hat being, 0      m/aui of this s,.-mm, „• .,   i i;..;i   . ■     ,        "'     ioo m.in.v
, .     "• •"" «" "lis Miitimen   as I am. and distributors simply means too many
rourse,  one  who   bas   r, practical    when anv Bent,ment or opinion can and too high overheads all the way
knowledge of the subject under d.s     be r raffed as fairly popular, woe down  the  line  and  the Consumer
."STU-    ™m* S' u •UM! Us"! *°    h,n,i"  •■•■■■■  organization of trades realizes, vaguely perhaps, that he is
h,,r<i ,"'" 7 ' f "n entl w»n-« •*•*'    ■■••■» which pays no attention to it. the party who must pay.   You sim-
Kystem oi distribution   no] beca m       Von merchants ar, to 1 mgratu- ply cannot keep on standing a man
ll t systi m is no? n wonderful mach     lated precisely because you are will- on his head and shaking the money
j'   "*  "«•*'''- >• w <"•' aeimed u ,n     ing to heed the voice of the Consura- out of his breeches without him be-
'i,|,ul  ,n sl,0,s '" siil!" ;t eap.tous    er.   The men* fact thai 1 have been coming a trifle peevish and quern-
gentleman   known as   1 lo   ritimnte    asked to say a few words on "The loos.   He's bound to resent it.   Fur-
1 anaumer. Standardization of Merchandising" thermore  he  is  bound  to try and
N"u   I bo crucial point  in my  in     is ample evidence of the fact. remedy the matter—if YOU make no
iroduction lies right her.-   This cap        "n.v you make the admission that serious move in that direstion.
:,"us  *f,,,!'    *!!     »'!*'    ''     v    «*«    'U'Vr   !>   l",ssi,,'-v   ~'v',?   » I   for        Let's s.-au  the  facts!    Run your
s n"   '"""'     «« viewpoint  is    standard methods in marketing tlie mind's eve over the three or four
import-anl     \       while it mai b<     world's goods you definitely admil decades before the war.   From the
"" '"r ■*us •'"'i '  :'" '"* '■■  "'     that there's something wrong with early SO's up to 1914 there was a
f-aniration*'   to  i firry   • • st      I used    the methods now in vogue.   There is gradual decline in the cost of manu-
'^';'iti""> mt0 obhvion   il ^ l;o   manner  of  doubl   about   that, factoring   the   goods despite   the
• mi we paid sen,,us attention to fh«-     \* d unless you organized merchants fa *t that wages maintained a grad-
idHinlM   of   thi* CoiMiimer   because    study   the   situation   seriously—un- ual ascent.   The genius of manufac-
OUR NEW HOME
Wi are now located in our new premises a I >01 Cordova Street West, corner
of ('amine Street,
Owiin to our larger quarters we can
new carry larger stocks ami thus give bet-
1   r service,     We shall  be  pleased  to llSVP
out of town retailers visil us when in the
city,
We arc agents for Waithani watches
and   West" lox  alarms.
A , omplete line of diamonds, high grade
gold and gold filled eweln alwtivs on
display
\itu' Sjf the mttttor a'  §0/  ,i,tp! nj  ro.im.  thriving the ,n> Angtmt'O <''
pitmOrt and p.ut of j/itf(- ,mi tiiuipmtnl
WESTERN WHOLESALE ff
*'   Phone  Sey.   HW)      "   301 CORDOVA ST. W,    J\
EWELERS
WNCOUVKR.  B. C. son
THE BRITISH COLUMBIA RETAILER
Am
More Midsummer Profit
in Self-Starting Sales
Y
OUR slow sellers emphasize, by contrast, the quick turn
over of POST TOASTIES, GRAPE NUTS and POSTUM
"There's a Reason," of course.
Instead of a spasmodic advertising policy of "now you see
it and now you don't," the powerful, persistent publicity of the
Canadian Pcstum Cereal Company is pounding away all the
time.
Into every home in the Dominion our advertising goes regu
larly, week by we^k and month bv month.   Naturally   it foi
lows that your turnover in POST TOASTIES, GRAPE NUTS
and POSTUM is rapid.
Your PROFITS are certain, because the SALE, as well as
the quality, of every package is absolutely GUARANTEED.
Attractive cut outs and window display material will be
gladly furnished free, upon request.   Write for them NOW.
if^***
H^    Canadian Postum Cereal Company, Ltd.
f A m    tr*« f-      •*»       ■««
45 Front St. E., Toronto
Factory: Windsor, Ontario I qoo
THE BRITISH COLUMBIA RETAILER
807
inline seems to have been primarily
conci rned with lowering costs.   |)e-
,.;!,],. alter decade  valuable ma.-hin-
,i\ \sas scrapped because lowering
costs .'in.I 'ni.'intit*. produetion de-
nianded 'b<it it ahould be Bcrapped.
• im- manufacturers w ere oul for
domiuaul positions in their fields
The gaining of thai objective carried
wiib it ii princely fortune. And
viia'1'-''' iis il may seem and Bound,
lliTC was Only One Wa*i to insure a
irolden prize, vi*: production costs
had to bo hammered down to a mini-
mi'in.    And   the*t   were   hammered
down    .ilb.it wat'es nf artisans went
Vow, view the trend of distribution costs during tin* sane   period,
Tl • *    gradual!)   ascended,   despite
:... t thai tbe wages of clerks iu
liob'Halc and  ri tail  cslabl iidinicnt s
nioi d s'i!b Thc pro* ess was reversed,
Ili^trihulion became more and more
uplex   cei!,',nih   more and  more
He '.rose   dintributors   los!
- .-* I of 'he real obje 'tive   the reasons   for  building   tiwir   machines
Tl' .'■  lost Right of tlie fact tl al
■ i * il  all)   biult   machine   means
•<< 1! Hiy cos's        \s  ,i   ta,!* ?, p of  ' .     '
ll • ir miichines were nol ncicntifi i si
S atteral ion instead of I "oihhmi-
*' ■ * ion became ' he order of t hi dai
\' \ ' ith all due resj>ecl to \ou pre
1   .i1 men I am here to tell vou ? hat
ti bution as it is practiced loda>
■ Brti'Milarly  in the groei ry busi
liens   ts far fi'ojn being a creditable
; ■ rfnrmanee.
Ih.   same is largely   "rue of tl
drv goods ami hardware businesses,
' l*to net so patentU  so     Here ex
'' ■■ v uganci s   Ar<'   furl her   remo> ed
•m   the  Consumer and be cannot
ditch nn to tbem so uuickl).   Bul
he   retail   distribution   of   grocer)
■ 'is in an) firsl class cil - flagrant-
I) disregards t-he \  B. C of t? onon
'•  ia1.*..   Ami while we ma) * carry
mi     thai   w ay  for a \\ bile,  \ ct, soon
1 f or later our sins of omission will
ns oul and dr itro) ns,
'"  not   iiiisiui.b i ■stats. 1  ni'      1   do
,1"' mean to insinuate thai ai»)  of
'*•'<' retail merchants are making too
much  money,    As a  cold  business
proposition the best of > ou are mak
"'' far too little   be sause you have
"'"'r,,'i your mn 'bines so thai tin\
' ■"' run no taster than vour neigh
bnls,
ll   Would   not   be  at   all   ncrtincnl
'" "ie to review unneeessar)  I in K -
1,1 distrii.iitieii    The) exisl and you
"v ;,,! unite w, II awar. of the fact.
'■"b while there are too man) fel-
'"Us Rnatehing their livina from
K'Mids iii transit, the profitable stud)1
'"•' ,ls is the question:  What's the
matter with Retailing? Of course
the answer is apparent. There are
Ion many retailers too many retail
rentals too many retail taxes -too
many retail salaries, etc. When you
Brel 1000 retail grocen stores, for
instance, m a city where economic
distribution would demand a maxi-
I'nun of 200, of course, the waste \s
■s,*!!' evident. Salesmen, representing wholesalers and specialty manufacturers mils- make five calls instead ni one the same applies to delivery trucks -the was!.- is practical!) unending. Moreover it backs
up  on  the  wholesaler.    The small
cienii *  cam o
anuie goo.is m casi
0t.« and fl ben tie- wholesaler breaks
a e isc into Iriblets it increa-ses his
cosl Inn',  al least.
Son f us w ho have had time to
*-' nd) I li ings '*. il h more or less care
ba\ e v ondi retl  il  some plan could
■   * ' \ olved whereby the general
n*> s* ■ ■• ol disl ribution could be sal-
i! as an ■ conomic proposition.
I here ai e certain services render-
'■!* I;- •■■:'.. :. !.; tors which might be
reas ural I) '• rmed non-essential to
11 •■ pro itable conduct of the
world s business. Other services are
I ii»l i cssi nl ial. It tin refore seems
to me I al ever) trade organization
shoi ; have h re-search committee
for I I c purpose of deciding which
fa toi x .! distribute n might be
-. ■■ \ and benefi 'ially eliminated.
'I his i '•-• arch v\ ork should be taken
up seriously b) your National organ-
irati m y our institute for research
\> .,■ ■ ■' * i ;■.".\ in concert with simi-
nsl ' ul ions representing manu-
fael iring antl fl holesaleing, particular!) v * olesaling.
I'lcasc obsen c thai 1 am only sug-
uesl ing ways and mi ans of a mere or
1,-ss practical nature which would
li ive a lend- ncy to eliminate waste.
Wholesaling is an essential service,
ins! as retailing is an essential ser-
v ii e |;a" thai docs not mean that
al! sorts and conditions of either
>,, holesaliug or retailing arc either
economic or defensible, Nro\v my
contimtii ii *s .'i's< this: There s a
. ertain amounl ol house cleaning to
l„. done in all phases of distribution
,j its up tn the parlies most vitally
concerned to do the house-cleaning.
Uofl ib,. retail business should be
standardized is a proposition thai
,,ust be left to the reasoned decisions of men engaged in the various
(nides, I have thoughl that the re-
inii jfpoeer) business, for instance,
mighl be vastly improved by certifying to the knowledge and efficiency
()t .j111M, uho prepose.I to enter the
business.
y\^ belief is this: If you could lo
ft
IT
CREAM  CHEESE
Spreads Like Butter
Profit to the Dealer.
Satisfaction to the Consumer
Urquhart & Co. Ltd.
Distributors.
98 Powell Steet, Vancouverr
Phone Seymour 4200
Convenience iu
vat ation days is
made possible by
t ti e telephone.
T h e bedefhone
shield sign along the highways
means that anxieties cam be eliminated, changed plans made
k: own. emergencies more quickly relieved. It is symbol of assurance to lhe motorist, and he
may rely on it day and night. In
our rural offloes, a telephone
booth has been placed outside
so that it is always convenient
for people travelling to put in
a call.
B.C. Telephone Company
MULTIPLYING SALES-
Grape-juice, milk, cheese or
crackers are all foods commonly eaten with FLEdBCHMANN'S
YNAST.
Naturally Yeast creates a de-
mar 1 for these and many other
foods. It is a real sales-creator.
Inert is* your sales by giving
directions and suggestions for
eating Yeast with < ther foods.
lhe rieischmann Company
Fleishmann's Yeast
Fleishmann 'i Service Mis
THE BRITISH COLUMBIA RETAILEB
A
IlL'Ist
'
EDDY'S
—100% Good
It tak.s soin.-thin: more 'ban a mai. h inak-
Ing formula to produce lights as good as
Eddy's.
More than sewntv year.-' experience has
created in  the  Eddy  factory a standard Of
manufacturing excellence that guarantee*
every match in every Kddy Im>x to be a go-.*!
match- safe, sure and dependable   a lighl
that  will  no!   fail
Selling  Eddy's  pays    in  bigger profit",  and
iu certain customer satisfaction.
THE
E. B. Eddy Co., Limited
HULL, CANADA
Agents:
Mitchell Bros..   Victoria .ind Vancouver.
Display
(
t*«,
■*•.
ofMomn ¥*t*•=*-*■*»
BRaNDmf^9Sf9^m\^fa\
An appetizing summer dish and
so economical.
The delicious tested recipes on
every carton will help to sell
other groceries.
Prom your jobber or
Kelly Confection (0. ltd.
VANCOUVER. B. C.
A MILK LABEL
YOU CAN
TRUST
11 gn mn  *oi tin*    1 1  10 kiiom mai . n .
■ tl ,     Ofl I     '    V        if is'   .[ii'   •■    a    *'...•■',."
\y   trust tvorl In    irl    1    oiu    thai
will cnjo*»   mmii ..-    • ■: lhal  can bi   ■ ■•
peiidcd   ipol   ' 1 ' •  1 (fill in even   >vn
! ■ ul n lhe :■-   ii|f you havi   whei
hand oul ...   ai    I I arnal »i   Hi k   iu*
rod 11.-ss  nnd    mvai    ns  tiua  h   hat
madi     nd   I epl   this   madi ind 11
protlnci n favorite tvitl   houaewiveii
over the Dot   nioi   and ita rapid sales
make  il  nm   of your moat   profitablc
lt> II s
s^' ■  •■! 1 hi   11   ■ ' - ol 1 imation M
..1«   '"ii k featured '■• •  ilrikiiiK ad\ei
Iiai no nt*  in lead *  ■  Itritiah t'oluml
iieusji.i| ns   th>   month,     These   w
st iniul itr intei ch| and be the mi anfi »l
increasing your wtlea it   vou  io* your
More up to them b\ suitable diapln*-s
\hk "or tnic-smcii far nn\ materia! yon
111.1 \   need  o|   s>- v. i   voui   reiiuesl  ill ret* I
Carnation Milk Products
Company, Limited
134 Abbott Street   :   Vancouver. B.C.
534 Yate» Street   :     :   Victoria, B.C.
Two Condenser ies in Canada
JmSmXa»itimmm 1925
)•)
THE BRITISH COLUMBIA RETAILER
809
,.,,■<■ a certified grocer „i anv given    BETTER BE SAFE THAN SORRY
district he would build up a buaineaa _
taster than .'ill
i istric
localise     th
fompelitora .,. thai       Ten things to I bserved in the
'"    (""Mlm"'- srranting  and   handling  of  credits
,,,1,1.1 attach significance to the Fact wee recently given in the "Credit
he wan certified.   Hia certificate World," aa follows:
d mean that lo- w aa a duh I rain        i   u,  ,
,er haul with a thorough knov* ,. >™r customer before ex-
. ....■ ol food stuffs. \,„| if tor could ,MlU,n« cmllt'
•:i f.i11.iMs  and automatically impose       -• 'be time to find out about a cus-
• he certified grocer on a community tonier is before hia name goes on
it's a certainty that ha could   harv your books,
die the grocer} buaineaa of that com ■*   i,^;vt  ,,,   .      .-
■ •>- insist  upon references and   n-
miinih ai a considerable saving
I firmly believe that ali tradesmen le8"*atc   thm    ■"'•'"■-■•   extending
diould I ertified.    I  believe thai ,,,V,,M '" s!l''<••-'<••'■•■*•■
the   primary   business  of   this  and       *«  "hen the prospective custom
oilier trade organizations should be er hesitates to give references  hesi-
lo hi ini* aboul thai condition.    We tatc to extei
thi stand four square <»n an ec
n ic  plat form and  tell  the con
it ■.).
learn something about his character
and genera] reputation. In other
words learn the moral hazard.
10. Boost your rating bureau and
co-operate with it in every way possible to make the services more efficient.
EDITING THIS JOURNAL.
til .in''. \y all atioui our amis and
*     \  I   s
[mil credit.
• ». Have the courage to say "No."
6. Explain thai  it is necessary to
bvc prompl payments of accounts,
Vou   canned    have   standar.il/ci    m °.rder l»*-t you may be prompt in
i     i .i paving vours
l»ractiee«   n mcrenaiidiainp until you       _
have   standard*   of   efficiency    and       '• **o not let your customer decide
ll   ra   "■   for thos    who do the nor      ,v,ien ,1|r-v   'Viin'  to  pay their bills;
.,.,,,., i hat s your job.
s* ii lard ''-i practice in retailing       "■ Remember thai tlie possible loss
woiibl    :'' ' iti \y   eliminate   the  in-    ol a few ■ ustomers who will not pay
'''••■''    promote    concent rat ion    promptly is really an assel to your
-*     ■  ol   Keatteration  in  distribu-    firms business.
-increase of[volume of fch« com-       9   Trade reports on a party are
good,   but   nol   always  dependable
and t !iere!>\   ii.\\ i r eosts
Getting out this journal is no picnic If we print jokes, folks say Ave
are silly.
It' we don't they say we are too
s   lOUS.
ff we publish original matter, they
?ay we lack variety.
It' we publish things from other
papers, we are too lazy to write.
If we stay on the job, we should
be out rustling advertising,
if we rustle for advertising, we are
not attending to husiness in our
own department.
rf we don't print contributions, we
don't show proper appreciation.
If we do print them, we are accused of filling up with junk.
Like as not some fellow will say
we swiped this from an exchange.
So w e did.
TOLEDO SCALES COnU n no springs and guarantee
honest weight, The result is that your profits are
always protected.
When You
Weigh Profits
So far as your profits are concerned a pound is
only one and three-fifths ounces. After you sell 12
ounces to pay the wholesaler and 2 2-5 ounces to pay
expenses, you have left out of each pound of merchandise 1 3-5 (Minces which you may sell for yourself. This is true if vour profits are ten eents on the
dollar. How much less of each pound of goods is
yours if your net profits are. as some authorities say,
not more on the average than 2 3-10 cents on each
dollar of sales. How much of this tiny portion of a
pound are you throwing away by using inaccurate
weighing equipment.
CANADIAN TOLEDO SCALE COMPANY, LTD.
WINDSOR, ONTARIO
SALES  ROOMS AND SERVICE  STATIONS   THROUGHOUT THE DOMINION
VANCOUVER OFFICE Made in Canada CALGARY OFFICE
424 Cordova Street West 1003 First Street 810
THE BRITISH COLUMBIA RETAHEB
A i
GENERAL CONDITIONS
business for the past thirty days
continues  to  show  a   general   improvement. The opinion seems to b«
that hard times and business depres
sion are a tiling of the past.     The
future holds bright prospects for tilt'
aggressive merchant.   Price cutting
in the groci ry trade is nol as serious as it was a few months ago, The
general   merehanl   with   a   family
trade is not no etmg nearly the 11UH1
her of obstacles from this source a-
formerly.
Crop reports for fall fruit and
vegetables from the interior arc
verv favorable, although  it  is just
possible     prices     realized     will     UOt
come up to expectations.
Sugar.   I.oe.^iy  the sugar  market is 'irm with a possibility of fur-
their advance, although it is no* es
pected the price will go over $8 for
granulated in 100 Ib. bags. The ravt
market  m Cuba  has developed  an
easier tone owing to the slackening
off of purchases. Last year 8 surplus
is cleared up and good portion uf this
year s  crop   is  already  sold,   which
would indicate that conditions at the
source of the raw supply are hack to
normal.    Th"   present   market   does
not  justify merchants carying anj
more than their normal needs
Jam.— New season's pure jam is
rapidly going into tin- hands of the
retail trade at  the opening prices,
which are as follows:
•*** Do/.
Strawberry 12 4   $10.75
Raspberry, 12 4 10.75
I'.lack Currant  12  I 10.75
Loganberry  12 I 10 75
Blackbi rrv 12 -I 9.50
\pr:ot   \2   I
i looseben \   12/4
Plum  12
■>.>'»
'i .id
.N (Ml
Canned Fruit —Aprieota opening
pries just named b) the Dominion
('aimers show a slight increase over
last year's figures owin*g tu the short
pack this season
Strawberries raspberries and
cherries with a normal pack show
opening prices almost identical with
those prevailing last year. Opening
pnees on plums and canned peachex
have not j c h t*en named,
Canned Vegetables I anned peas
arc the onlji item oil thc canned veg
etablc lisl thai hai «• bei n named to
date, The) are (tl 85 per doa, for
\o 1 sieve and $2.20 per dot. for
No. .; cievc or 10c per doz hss than
lasj year It is expected that the
opei;!!!,- price ''ii tomatoes, which ts
a   lea*-. %    Toil,   will   be  aboul   ! ■">   l>er
while the opening prices on
crop were ' .-** higher than tl
\ isi-'i prices on old crop 11 ■
siiil \ •", much lower than lasi
Mils year h crop is expected
the   hei|\ leal   It!   III.Hi \    \ i-ars       j
on new crop nr>- -fuaranti ed ii
di -hne until April 1st, 192 t, .
quentli retailers need have no I
tion in booking their fall and
requirements.
Canned  Pineapple.
Ii' N      k
\l
cell
t.  I»ss t han  last   \ ear s
nlM'HIU
Raisins.— On Aug   1st the Raisin
• ii ou cr-    Association  ol   I alifon,i*i
name!  a  revised  i«»wer  lis"  of   ltd
crop raisins ot winch there was re
puted to be fl very heavy surplus.
Owing to short stock in wholesaler?
and  retailers hands  tie  ueiA   prices
created   vcr)   heavy   purchases  wit I
thc effeel thai il is nou impossible
to secure an*, more supplies     Well
known  brands  ol   package  raisins,
either the seeded or seedless varie
lies  until   the arrival   of  new   crop
I oca! wholesalers who placed orders
on the new basis were disappoint, d
in nol being aide to ev* then- ordi f-
confirmed    Opening prices on new
crop for November December deli1!
ery  w-t,,  named  on   \ugusi   10th
kura, w hi'-h arm ed in tion
11, brought a , ei j  I eai *» sim
of 11a~*.an,in pineappb    tin   I
reach    this    market
monl ha  The I rade gei ■ t
iir'   w -r.-  anxioush   . vats ii •
plies    Tl •   pineapph   is  ll i
mer s pack and has * • i IhmI tl
k<*i her*,   much earlier than pn
** ear?     i rici h shi a h n ij*hi
o \«'!' lasi  k'car s i n<*t*s
Macaroni • :■ one cent
on Vuifusl 1st  will  '   -   * pi
wheal further dei lin< s ma
Tl e  trade are hat ing * I ■
ie a\ \   di mand   for  fruil   jai
fruit  iar accessories!   sin ..*, . i
Hid. re«* an • le  to tak    can
Hc.'isiiii s   r>> ii i rem ei '
TEA
\.-u   Reason n .Jaoan teas n
r\\ ing and  at.- n*icraginc  1"
pound    nioi e    t han    last    ;. i   '
highi r  in ice  w ill  hav e a  lei
for thi green tea consumer to
o\ er   to   hi.;, k   lea     Even   •
year's prices th<-\   were expi
,\fti r stiniv in,,' the informal
LfardinU ' \"\ Ion and Iudt.m h'l
The Mm ii ii fn< I uro of
WHITE STAR YEAST CAKES
Is -superintended by mi «*xperl of 2."> year*
Yeast Cuke iminufin lurimi experience
Holiablo No Experiment
Every Package Guaranteed
8 DOZ, CARTONS TO BOX
A. MACDONALD & CO., Wholesale Grocers
vam;oiivi:h. im • f.
THE BRITISH COLUMBIA RETAILER
811
comparing prices with last year,
statistics showing stocks m London,
mid the outturn of various distnets.
,i   appears  thai   unless  some   unfor-
, en circumstances arises the three-
pi uinls for a   dollar tea will not be
■ ouud   in   I be   retailer N   store  airam
■Ins \ear.   The tea lefi rred ti) above
was selling  at   L'lie  a   pound.
Tin* minimum price on new  sea
mm s Indian lea to the retailer f o.b.
\ Hncouver, is 'jot. show ing onlv a
-mall margin for the estate owner.
ivhi'di indicates al a glance thai mer.
iluints can nol expect to procure a
h a of fair "up quality for hss than
Hi :**• ecu's p.-r pound,
NEW CANNING FACTORY.
The Hackinnon Packing Vttt 'ton
< out pany, established on Industrial
l.s'and, are commencing operations
mder th. management of Ross Mac
I noon w ho, for the past ten \ ears
■ m been ansocialed w ith the I torn
nion ('annera Ltd.
Tin ni vi < 'ompan\ a plant equip
• . w i'h the latest canning mac bin
''  i« in shipshaj mh r, and there
is ever*, prospect of a good fall trade.
>N ken running al capacity. sixty
employeea will be kept busy at the
plant, packing British Columbia
t'-uit and vegetables.
II. IJol las, also a late associate of
the I lominion I 'anners is a member
of 'I c new  company.
WHOLESALERS ON TOUR.
A   part)   of  Victoria wholesalers
recently  toured   Vancouver  Island,
touching   all   points  of   importance.
They report a very satisfactory trip
which enabled them to come in personal contact with their many
clients.
Included in thc party were 11. <i.
Wilson of Wilson I'.ros : L !.. Hardy
of 13. Wilson Co.; 11. L Whittaker
af He!!*, Don-las & Co.; C. 1\ Gardner of Simon Lehser (.'.; S. L, Slade,
nf A. !'. slade & Co.; K. II. Brench-
ley of V. II. Stewart Co.; J. A. Kithet
of Ritbel < 'onsolidated; (Sonrad
Si hwengi rs of K. <h Prior *..: (!o.;
Walter Fraser i f VV. S. Fraser & Co. •
i i larapbell of the Campbell Drug
«!o.: and V, Blworthy, treasurer of
the Vi* toria < 'hamber of Commerce.
RAMSAY'S CREAM SODAS
A*"SAy
-   i/.i:uvj
*Um§ODA
IH1IHUM,
TRY  OUR  NEW
DIAMOND   PACKAGE
FAMILY SIZE
ALSO PUT UP IN
SMALLER  10 CENT
PACKAGES
SOLD BY ALL LEADING  GROCERS.
Ramsay Bros. & Co., Ltd.
VANCOUVER, B.C VICTORIA, B.C.
J. A. Tepoorten
LIMITED
WHOLESALE
DRUGS
PATENT MEDICINES
DRUGGISTS' SUNDRIES
PHARMACEUTICAL
PREPARATIONS
308 Water St, Vancouver, B.C
PHONE:   HIGH. 3889
IDEAL CONE COMPANY
Manufacturers   of
ICE  CREAM  CONES
Purest Made. Cost Less.
335    PRINCESS    AVENUE
VANCOUVER, B. C.
The increasing popularity of NABOB Vacuum packed Coffee is
Convincing proof of its superiority.
And you can Recommend and 'Depend on NABOB to Satisfy
Rich, FragTant, Delicious -And Always Fresh.
VACUUM PACKED 812
THE BRITISH COLUMBIA RETAILER
A
1181
i
-■   \
i
I
LG1LLETTS LYE
^        EATS DIRT       ^j
Profit is only profit
after \ou sell the
merchandised A
large ^margin does
not put a* dollar in
your, pocket if the
goods set on* your
shelves^until they
are bespecked and
unsalable.
E. W. GILLETT COMPANY LIMITED
TORONTO, CANADA
WlNhlPCG
MONTHlAl
90 per cent of
STEVENSON'S
QUALITY BREAD
IS SOLD BY
KKTAJJ, GBOCBRS
T11K   WISE  <;U"<*K|{   WILL
UNDERSTAND WHAT THAT
FACT  MEANS  TO  HIM
Phone  Fairmont 227
VANCOUVER.   BC
GROCERY PRICES CURRENT
The following are prices quoted for pnnc.pal line* of leading whole».iie firm*.    Price* quoted in neceiur I.
•ubject  to  market  fluctuation*.
RAMSAY BROS. & CO., LTD.
Family sodan, packages, per dottO
Cream nodus. Ib, uih, each    	
10c Cream  Sodas, padtaffSS, 'l'>z	
16c Cream  Sodas,  package*, do*
10c Assorted Sweet Biscuits, packages,
per doz _	
15c Assorted Sweet Biscuits, fancy car«
tin,  per <lo7..
Chocolate Bars, assorted kind).,  2  doz
to a box, per box ....	
E.  W.  GILLETT   CO.,   LTD.
Royal  Yr-ast— Pel
'.',    \07„    ;<l- (-;*..   ii,   i   ise
Per'umed Lye—
4 Am.   \:i   i a'o.
5 cases
IH   Cl.S.-H.     I    i'ciZ     II.    i ,IKe
Magic  Baking Powder—
J 1* ♦'
,4»
It
50
I'I     I  'IM
I ;, 71
S lb canlstars (100 t^* u\ r«w>
to lb canister (100 lb* in • **ro
100 Ibi Iron drums
♦00 Iba .   barr**!*
■Mm   Tartar —
ii)  paper pkga   i»
>i   in '*««<•)
I'
U
l('"»
i; M
i   •
rata
4  do*    Vi   Ih    paper   pkfi;   1   foi    '-j
per case
|5 70
'i ir,
12 28
6 35
If. v,
K.O0
'i »'.
s BO
!'■    I"  ■ '    : '■
par d ••
H  lb   rant, with *<-rrw  COT if!   (4  'I'i*
i (■   .  i '..■
\  II.   i... ||   , ,   .   | r t > a • I '-   ' '       lul      I!  .   1   > I
In   Hi     v Vii   .      . '.
.'■ n.   v len pall* *•'
100 li    lined ke  a
SCO it    iiii. fl  barrel*
Msgle   Sod*—Ca*e   No.   I—
I  ■ i;'.   <i. •  I  !'•   i i. kiir'"11 ■ - '
3   ta IM        i.;,'.; . fill
BICarbonat*   of   Soda—
H!   n     I    :•     p >|   | . r
100 li.    linnel*    pei   li irrel i ■    ■
4 ■/. .   4   d"Z.
6  OZ.   4   doz
H oz.,   4  doz.
12   oz.,   4   <W>z
IL'   oz.,   2   dOZ.
1   It'.   4   do/
I    11«.    2    dnZ
■,".,   Hi*.    1    do/.
5 lb.    Vl   dnZ
Rperiat   discount   of   5   per  cent    allowed   on
Five   Ca*es   or   more   of   Mafia   linking      ,',,,  h;.   ,.IiWll,.    ,.
Powder. Making Powder, 4* 10 os. do*
».    .. j    //*       i...j> I.     ..       Buklns I'owdir, 12 2*v4i, doi
Caustic  Soda   (Granulated)- Per  lb       Uflk,nJ  ,.„„,,,..;  ,. {*%£*
23 lb   wooden pailn     $0.1BH      Cilery  Sail,  g,\i\nn,  fox
50 lb   wooden pails      13'/»
KELLY,   DOUGLAS   A   CO .   LTD
Nabob   Product*
Alum,   Ui,   doi	
r.'.rux, '4a, dot
Tartaric Acid,  **s, doi
.71
l|
I 5<
I TI
i:. i"
M
lt.aV <r c   H    'a     '       I*     •■■«*
Its      K    ■ wl '    . i   ' i (   don
• i . iii>. i
' tjrettoe I *p| m   I Uoi   A
< loves small   d i
Mm n     «",• Sll      '■    I
\  i • .x   in ill   •* i
I    t £.*','.,   ■        .,.'      i I Itll        d' '*
'   ■ dm
•   •   ■■ '     ?
i»'n   up   . ■    ||
•    ■'
' I • '     '
I       '        [>*"<      III        If"
II-' .•     I un . i ;.'.   un*.   .1
' i  ■ ;'  ;-..v I. •.   I ■■:   \:  I  ■
Extracts (ill flavowril,  I
Kitrafti <i»n flavo irt). 4
Rxlraeta 'nil ftitfoon), *
Rpeom HaH». Hi, foi
Crull   roinr*,   I  oi    doi
[cinta (Chocotaie,  H'>'", '
Vanilln,    While.    A tt..."
dor
I.Uv   PttWdvl     'I"-'
Mustard,    'in.   floi
Mustard,  'i*1. foi
Mustard   li   doi
i' i itoi  i ill.  : oi. dnl
< 'fluid   I Ml,  4 "* .  d .*
Salt   I'elrti.   Iii.   dOI
ll .    !■ «
I    di t
• t .    '  •'■
ink,  Len ■
d,  Orenv
!4"
I '''
i to
Deal With Our Advirtiaori:    They Miki Thli Official Publication  Poenble at $2.00 a  Year. \A                             THE BRITISH COLUMBIA RETAILER m
Sulphur,    K*.   tot. f        s^;;- jfrnund 12  1 uns           perdoz LOO Liquid, Ammonia, 2 doz, qts. box of 21    1.05
.■•*.  ,J"*"M    ""   ' ,';,,.    I,, M          5v   12/3  tin*                       '      ,"Z * HUM Blue. 2 fog. qts, box of M    4.05
If    l''".11'; SO         -i umerlc    12 lint?                       ''     .                      >*own Oatmeal, 24 6s. box of 144    4.80
"    ^c*l8EC,*!,;;,niK;„   .ft ■,,;■,'   ,;          |,""'z' 'r     Klero Glycerine, box of 144    6.00
'''■'" ■    '     ',;*.:.    „.,  ft 73          .' ;    • V-', Z    ■';,'             '"■""z* '     ?«   Brand C^tile, lx« of *    4.00
... de I- M. Afljernoon,    ,s, pei  10 _....        whole Mttme*r 12 etna           perdoz. .1,     3eHl Brand Castile, box of 50     5.7u
iionade   I'owder.   doi J.is        v\hol    1 , kil ns,.  .- tna        perdoz. **0     olive CasUle, cakes, box of 200     4.50
•-"    •'■ '                    :;-■    r*"'*: "*'       ,•'.' ,:,*:  ,   *'"'!  ,"!*,        S'«*'*'»'' 2.10     Mechanic's Pine Tar, box of 100   5.50
the vv. H. malkin CO., ltd. .     ' ■    1 owder, tapei bota       perd 1 ::,     Mechanic's Tine Tar, box of 50    2.60
"Malkln's  Btit"   Product*. *'. ' Write for Tiolet and Hotel Soaps.   Special
,,,(.. •:   181    Vlncsrttl I"'1' "' -63 prices on 6, 10, 25 and 100 boxes.
> 4 ci   cins,                             ■'    ,|**/- ■ ■"                 '    , ,   .    ,             ,   ,      '"■*' "' . "'     Wliii.- Swan Soap, 5a box of 120    6.45
B  ,,,                                    )<■ doi - ■■          ,,       '      ■      '* ''-•"""•'d        pei lb -.,»-..     Golden Rule Soap, 6s, box of 14-4    5.45
...   1    ...   . ■   il'un   1    osp •'•'•) . ,     ,'"*                                           perlb t>6     Perfect   (unwrapped),  box of 100    3.SO
i" i doa 2 *.."      •                                                                            \\   ,i,   Swan  Naptha.  box of 100    4.75
i 1                                             pel doi 1.35          -'                                                   P« doz 2.75 Climax or Montreal (wrapped), box of
. '■',                                                    pel foi '   *                            P.   BURNS  A  CO..   LTD.                                  25         6.30
nB   Soda Shamrock Product!                            Red Crown,  box of 2.")      4.55
' ,'.',,    etr.*                         !"■ '■     '    ns. per lb v<        Golden Bar, box of 30    2.50
*. h   ,.r    ,)■                            l"-i doi 80      i  in     I   ned   ind rolled pei  lb 14        Blue Mottled,  box of 20     6.20
,SA ,.,,,,,   ", ai ■  . .      i   f    ;., •   h [gtx     Blue Mottled,  box of SO     5.55
..'   .                                              pei lb it       ...-•  rilon  Han - 12-I<5lba 36 ' White   Swan  Washing  I'owder, 3  lb.,
I'arUi     "     I' ;" ' Dominion  H    on, 6-10 per lib XT                box of 24        6 65
pei foa i 10     .....  ■        ,.   ...    ;,    i   ..,.   p. 34        Pendray's Lye, box of 48     5.30
| _,   , ,,,„                                     pet dt« I.7S          -   ■        .-.        ... .   bone,         ..'[,.,] ]*r& Pendray's Powdered Ammonia, box of
• '■ i  >•.-,. ,*..-• '   oketl Hnms, SI   n   ■   k   pel  II .51            .    '-''       •   *■"'<
"'   ,,..,                                    per dot '. DO                  .      ,. .     loulders   per  ib 22 8pecial prices on 5,  10,  25 and  100 boxes
.   ''.   ,-.s                                      p.-.-.|..7 \ '■■                               12 to case                          11 35 Pendray's   Water   Glass,   Egg   Preserver
''..'., .,,., :    , |*  v.        at] t, ,,..,.                         •• iq        Cases 21  tins,  per case     5.00
*".'    )    ..    ■■   -'■   i   ...   .     - :           \   '        .  tons!       lbs 2l'' THE  JAMESON   LINE
hor. 12/4 ol     " I            i"'  doi ■                             Carnal on.  NO   5,   '.2 c's 9.S5 VV. A. Jameson Coffee Co. of Victoria.
,'-",', |.   mil flavor*) .,-■-.     I, Carnal on   No   ■■   2" • a 9 W) ,. -., D.
.,                                          .,..>., ,    . ,,   ,     i ,., ( onees.
■   ***■■                                    , '     ,','' **,                     r.iP      ,            „ ','.  • ".Lu l.-s'.n's Brand" 50—Is to case ....$   .48
'•  '   ' -*                                   ■',,'.. .    .       ' '  ";,: ' ''.    : '\, ■        :       '"' c           "Jameson's Brand" &S  50
»      r                                                     '*■        * .            Meat   liOSt,   1":'  * I* Tea*
'*  ' "                                           ';"     i '. i                       '      '       '"z          ;              „ '-!!           ".Ian.(Mill's Brand" 50—Is to case 50
-     ?                                           *'     '.] "..-,,         ' ' .  .     '    '*/   *'• '■   ares8tn*s   m .»« "Jameson's Brand" 100—%s to case       .51
- I*    ' , ' ,                     ".  '. " . ' ' '"*',;,t: ,'""*  ' ,' ,. "'", Baking Powder: Jameson's "Featherllght"
IC«lW**i                                               **** klntr Oil   & gal   tins, 401b.. ped Ih .18H        5-fb" tins, per doz  13.80
■ ■    "   ' ,  ,•-•'■'''       ;*  ' ' :    bl   '  *"'h   '■':1"'> -ji.,.Ui  tins,  per doz     720
'•'   '. "r '   '   **'■     *   '**'    without carton .40          l^oz. tins, per doz     2.40
' ' • * ' !"                                *' '••'*    '        : ■•'■   '■'"-"    I" •'   "' -.  - Extracts:    Almond,    Mariana,    Cherry
!   ' *''■                                                       • t in     •<••'•••'■'•"' '« Lemon, Orange, Peppermint, Ratlfla,
-''*''■                                            •'*.' -■-.'..••. li. K   •;   ra, 2      per IT) -  I Kose  Raapberry, Strawberry Vanilla.
I        -- )''*** Smoked  Bah,   kippered  salmon,   10s                       2-oz    per dozen         2.25
-'-•''*                                       :;.:.. nd !0s. per lb       .                  - -J!             4-oz., per dozen     4-2J
!/*•   tin* .....   pei .lo               8-oz.,   per  dozen       "v1!'1
I< I)   Powder*  iall  fovoral o, ,    i ■•    ... ;, ft tin, eacl  .60              16.0Z _ per dozen   1*3 SO
-' I    -■                                      '* '                    tongue,   per   tin                 • - -1 Summer drinks:
■''   '    '•   ! ■■<■■<'■ , .,      -.'.    • ' ■   wl pel  lb --* Persian  Sherbert 8-oz.  tins,  per doz   2.25
• 4   ■'    "                                       ,'•* ', '        -• •  •■           -•'•   i":   lb Lemonade Crystals, 10-oz tins, per dcz   2 ?fi
**"    '  •,',•,                                        ' • '             the  ROYAL  CROWN  SOAPS.  LTD.           Allspice,   per dozen       1 M
Vancou.er    Price    Li«t—F.O.B.    Vancouver,     Cinnamon, per dozen      1-ll'_'
*'*• tin*                                           • ■ . *                        cr New Wettmlntter. Cloves,  (1 oz.),  p.-r dozen 1-jo
- **  "*   ,: "                               ''' \\                             Terms Nett 30 Dayi. Cun-\   Powder,   per dozen •    l-'-1
■' \*   ' ' -                                           '., ,            .   |, ■• .-.<■. soap   5s   box of 120. les $ E 16     Ginger, per dozen                         100
I'Ss  lint                                           '■ ' •,',,■-..:    is   box  "f  ':' 165      Mice,   <1   oz, ),  per dozen 1T6
•""' ''*'.''''■' .-      Golden West 5* bo* of 130a 4 s"> Mixed Spice, per dozen ..                     •   l-1"'
(""*•    •'•"'" ,  '       ,                 ...-.-■  »t '';' Niuslard pure, per dozen                           l-»»
\"   **"'            '** .   .       Vbite Woi in   box ol 100 ; ;" Nutmeg,   per  dozen                                •   '-^
,'. .          Unen  i r-n wrapped)   bo*  "•   '' ' :-" Paprika,  per dozen .                                  }U)
'       ■/**';'"   2      '         . [*r«.*Ai    Naptha    box   of   100 \ ■'     iv,,,,-,.  bla^k,  per dozen                    100
"*■ lor. Cloves 11                      ■ ,          ,    .          ,.,    ... ;,   '.„A ofj is 6 30 !...,..,.,•. white, per dozen                         1-"J
•'•                                                    ;' * .           ...       • ... •   ■;. ii    box   of   -' '*•'".■ Pepper,  cayenne,  per dozen              •  ■   1-16
;■    •   '■'           '                          ■'     ;•; .    .,,    :-.-    box   of   25 456 p|ckiing   spice,   per  rtozen                     •     .90
!    ■- "'     -      '                        '■*.*'. . ,         u-,i    nwrapped. box of 30 - ■" rumeru-. per dozen    ....                     ■   H2
Ulnl    11/1    I i                                        ,,,■•'- '                >                                              .             ,   ., , e an '                                     ,                                                         i iu
...        ;..'•,   M dtled,  box  of  20 B-z" Mrrjornm,   per  dozen - -      1H.
• ":,»:             ' ...       | (*rowi   Powdei   J-lb   box of 24 " •'•' M.n*    (p-   ozs.)   per  dozen                      >■'''
.:      :;"                        ',.■■,:••!•• ram   Powder   1-ft,  box oj  50   4.80 • dressing,  (1% ozs.), per dozen   1.00
,      xi      11                                  ,'......■   West   Powder.  S-ft    box  ol   24   6.5o iow ^)   ,„,,.,,„.,,,„ ...   1.00
,    !?,    2d.   ■■      • ■ '.'            ;'• -•  i '    i                 ,,,.-,,-;.'    box ol   18 -.•; s.,~|ii      ,,,.   ozs.), per dozen                  J.0J
..'   •        ,•.„,        ,.   lot 11!               I (*n»wi   I .ye   box ol   18 ,,,.   „./jS ,_   .,..,.  dozen • "
;   .;.    ;,:.:, **.;      .,,            :..      ;. •'•.     I      .   ■        •     *■ ■•■ ■• "!   x" !r"m-'  ' " S81 C,^y mlt   (2 oz. btls.). per dozen..       1.25
'!■ \     I ll .   .■:   .   I               I    I   ■   •               •       llol '    *-                                                                                                                                                                                                                               .	
.<\Vhin(/ /-,
at ''/^
MALKIN SAYS
THE "FLAVOR SEALING" TIN
Contains
THE FINEST COFFEE POSSIBLE
one
I mil retain the Appetizing Jlroma and
Flavor Indefinitely SI 4
THE BRITISH COLUMBIA RETAILOR
'   Iv'
School Supplies
Made in B. C.
We  iiianiif'.i lui-r s-.-ln-.nl  Supplies  in
Vancouver.
Righ! now, all. are urged to use
•• Made in B. ''." goods and everyone
seeroa to he putting Ilia shoulder to iii**
wheel in make this provin -<-11 big man*
ufaeturiiig eentrc.
The S. 1). \V. monogram on exereiae
books bihI scribblers is a guarantee of
quality and '*Made in B, ('■    too.
Smith, Davidson & Wright, Ltd.
MANUFACTURERS OF  SCHOOL  SUPPLIES
VANCOUVER VICTORIA
Watson's Gloves
We   Would  Like
to   Da   Buiioeti
With You.
Here li Our
Hand On It.
v.    I •    •      •   vreii
.,„ t
■'   .   ■
i ■ 11   ■'".
1.
1."
S ...i ,;■ *«    ,;f    !i"t'    a'- I      ""«-.•        fit    a.  '    •;*    >
.>,';"..■    • ■■    ippll   t\     ■■
3. WATSON
MANL ( AC "    '"in
•:• ')   PTERIN  al Rll I   I \ »*.
t»
to    :rr     t
;**M
{ Fail Drapery Stock
| Is Now Complete!
I
We have just received a
big shipment of Fall
Cretonnes, Scrims, Muslins,
Tapestries, Novelty Curtains, Novelty Scrim*, etc.
Samp'ei and Prices Quoted
on application
Our New Catalogue ii now iiaued,
if you have not received one juit
write
| GEO. H. HEES SON & CO.
s  Limited	
I TORONTO MONTREAL
| 603—325 HOWE ST. VANCOUVER, B.C.
I Seymour 5279
.TUIIIIIIIIIIIIIIIIIIIHIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlllllllli
Geo. A. Campbell & Co.
Tower Building                     500 Beatty Street
VANCOUVER, B.0.
M \\l VM Tl RERS  OF
'S CLOT
All Good ii .Mini,* nn the Premie i
Special in ts in
GUARANTEED  INDIGOS   AND
SOLID WORSTEDS
STANDARD  MODELS,   ALSO
YOUNG MENS IN  UP TO DATE STYLES
SPECIAL MEASURE DEPARTMENT TO THI
TRADE
il^iil«M>'*ma™1M»l|^M»M»)''l>k
■IMMIHHMHHIHHHHI THE BRITISH COLUMBIA RETAILER
Shoes, Their Styles and Prices
What is the trend of prices between today and the Spring of 1923?-Women's shoes pass from a
staple article of merchandise-must now be included in the millinery class' Buvhur mihli,
have forced the producer to manufacture footwear that is extravagant
815
I he   Million    of    such    an    undoubtei
authority bi Frad   Rlohtrdton,   for   th-
ll thirty years identified wilh
Mestrt. AmcsHoldcn. MeCready, Ltd., is
0l unusual Interest to our footwear read
,...,. . nd th-j following article » explana
ton Oi th« lh©e situation as it exists in
( mada today.
\ • the present time, the tjuestiou
i fn us* H! ihe mind**, of ihose mei
tin t-h  hand I big  footw ear cxelusi
or in eonjunetion wi'Ii oth< r
.  u,    \V II ithoi *> decline in priee
•    , n todaj   and   the  spring   of
■   * *. "> are thi *• liable lo go u\> *
oi   a general uun i y of the field,
' .* all limit's into eoi tirfcra
■ thi    uisensus oj 'ipinion in tl
• ||  be in, furilnr reduction
• . ■   pi .-. . nn the** stand totta**    As
• I  ation i ' ihii contention v c
■ i •       ['   ftkiiut,   < i u" t«*«1  son
- <   ' reks ago Ofl the < 'hienpo mar
■ ■  tround IT cents  recently  i
■      to    *' >    'I'liN   a   |M>lind,   at' 1
I*      .    -       '  s    \\ [||| I;   .;! |     !;■   *    [)] Oil Ild '1
i i ted Stales or < 'anada
ih»*  pn, r   ruling   before
. <    It is  then f< re  not likely
faci  ol mieh conditions tl a!
■' w ill )><■ au\ further declini s
nl ■ r ' oats ha\ <• nut de 'lined to
•x tent anticipated a \ > ar ago,
i  ■ *. has been a rettyet ion eertain!
In' neighborhood nf Jo per eenl,
'hi shoe operatora' schedule to*
• ■ isih ! i per cent highei than
:; for p in the year I'M t     In
' • -n there is thc increased * i*>\
ii| Kales Tax. whieh applies on
Iranaaetion from the raw
until tin* finished article n ach
! and* of the retail merchant
■ rhead chargi n are greatl)  in
* (1 in < ompariaon with pre 1.1 r
»al '■' for instance the it, m
■ nl naed for power and heating,
" "|"' w ill be no inconaiderahle
' during the coming winter,
' *r*\ production rules the - oal
l'v<,rhead,   and   m    verj   f ■■.■■.
■u vr hecn in a position to nm
pnt»ity, this fact in itaejf autn
n'ly increaaen to n degree the
i every -tingle pair of shoes.
Style Extravagance.
""< standing feature govern     heap
By r'r-'il Richardson
ing sh<>,- prices of today compared
■•.nli thi'M- nt' past years, is often
o\••!looked by thr> buying public antl
lhat feature is the revolution in the
styles "i v. i men s fool wear,
[Sol many years ago shoes were
considered one of the mosl staple
lines in merchandising. This pha.se
has absolutely changed  and  today
TRCD  RICHARDSON
British   Columbia   Manager,   Ames
Holder, McCrcady  Co.  Ltd.
v on ci h fool a ear must I"' included
m lhe millinery elass! Styles change
x. fi >• that there is little wonder at
thi ston being civen credence nl a
.-. rtain shoi dealer in one ol our
large cities placing a sign in his window, reading, "We change our
women's shoe styles in this store
. \ t\ afti rnoon .it  I p.m
Manufacturers Not Guilty.
Manufacturers are continual!;-,
being blamed for the style situation
as it exists today, bul 1 would like
i,. my right here that they are nol
guilty, bul n is the buying public
w ho have forced the producer to
make this ,,^s** nt goods.
U n r< asonahle to suppose that
am' manufacturer would be inclined
tosro to the i normous expense oi con-
tinualh purchasing new lasts and
patterns to be used for a few months,
nnd then to be thrown on the junk
Women's shoe styles originate
m Paris. Take for instance the demand today for low cut straps.
I wo years ago our people were
--iiiKit-d to wear plain oxfords and
boots. Al that time, in Paris, the
strap shoe was all the rage, and
since then women's magazines on
tins continent have featured the
strap sty!,, in their illustrations, with
thp result that a desire i.s immediately created among tin*- fair sex of
• anada to purchase a pair of shoes
similar to those brought to their notice in these publications.
The retailer passes the order on to
the manufacturer, and the latter to
gel business for his plant must meet
the wishes of the retailer's customers, and in order to do so, must get
out a complete new range of samples,
entailing all the aforementioned expenses.
Phe retailer has now got to the
point where his problem lies in anticipating the style that will be in
demand each season.
tt is obvious that, for him to show
a profit on his business he must carefully watch his step, and only the
largesl shoe stores in the bigger
cities ran afford to gamble and lay
in a stock of every style that may
appear on the horizon. We are continually being asked for advice in
this matter, and 1 would suggest to
the shoe dealers that for this coming
season they cannot go far astray if
they buy, say 20% in boots, and
Rfl per ci nt of their requirements in.
low ents, dividing between;oxfords
and straps, predominating color and
material to run as follows:*—
Rlack kid, patent  leather, brown
i alt', brown kid. aud black; eai f. with
a fair sprinkling of gray, and pos
sihlc a small percentage of combination.
Combinations are,  however, more
or less of a gamble, and the smaller
stores  should   pass  them   up.  or  at
anv rate buy sparingly.
I have not touched on men's or
children's footwear. I' is not neces
sary. as there is no problem in buying   these   lines.     Mens'  styles  have
not materially changed, and there
should be no loss ineurred from a
stvle point of view and children s
shoes, I should judge to be in tho
same category, 816
TIIK BRITISH COLUMBIA RETAILER
A
The Haidware Market
.1. T. Rlson, manager for Marshall
Wells. \\. C. Ltd., speaking recently to our market-report editor re
gardiug the hardware situation intimated that although the outlook
was difficult to forecast, explained
that the general trend of hardware
seetom of the Dominion affords, and
intimated that the welcome break in
the long spell nf dr) weather \wii
surelv create more favorable condi
li.ois in t!i,' lumber, tishintr ami iniii
ne,' markets
Ih' is nlso of tin- Opinion "hat n ■
ehants ar,- iustitied in carrving we !
ni a aemand t bat h on the in* rvnsv
"Alt hone b 'bis is not   i I iittc to spec
keeping up ol stock**! to I lie iioi mai
le\ el," ri marked M r  Bison
Touching upon ?he paint  mul on
marl ct, M r, Klson ol fei ed infoi ma
prices is at  the present  time dim,    assorted stockfl m order to take ear
with the indication  of an upward
tendency in many lines.   Conditions
in  Eastern   factories,  according  to    ulate, conditions certain!) justif) th
latest information are adversel)  af
fected   by   the   railroad   and   coal
strikes which are seriously affecting
production.
Prices on heavy lines, Mr. Eison ti in whieh we gladh pass on to our
stated are firm and in some cases,
premiums are being paid for prompt
delivery. As a consequence all mi -
chandise coming in from Eastern
points, both from the United States
and Canada will, if the strikes continue, he seriously jeopardized, Al
ready some of the largest producers
have informed Mr. Elson tlie? production at their plants is being bad
ly curtailed.   Wlien asked regarding    building conditions in. ai
the outlook for this Province as fai    Canada tht* feeli  a   - get
NEW   GOODS.
Adjustable Angle Wrench
l anadian Tools  Ltd     [iridifi
< 'nt.,   arc   makiitrg   an   ml •
angle   w ri neh   suitable   for  ■ ■
.md automobile use     fhc fran
tough   malleable   iron,   tl   •
• ase liardi ned    Thc jaw s .,•, ,
i..- ged ->!■•• 1, case hardem d, cxi
tapered and polished, and w.
adjusted in an*i  position    Tin
offset :".''.. degreca    The wn i
polhthttd -except weh ol l.ai ll<
in ituifae!urers     claim     that
ng*th ■" ieii s am] • mm1 nl .
ii'g,
able
■
('    iv
-lih
readers      'Thi   neu   iiriaea on pr*
pared paints and \ arni-tlies are I u il
ing firm, and dealers  ire n poi I i
net i\ >• demand,  in  the autieipati i
"t a brisk till naiulinn *ea■ ■ •      Mi
■
'.'■ I < ln*!t   is  un.
'i
Ammunition.
r.lsnn stated
I !*'
adjust i
*-ased buildir .* i
il ii
>t r«
\*.
i
l»n<*   oi iiimutu u
ef.-as.-ii   demand   i>
t. ,
as the hardware business is concern-    uresaed  thai
iro? unalt»l\  the '>r
ed, Mr. bll son was optimistic as re     i
gards the splendid opportunities this    some considerah
Auto Tire:,
■■  ' '   .
Manilla Rope
P
ALL SPORTING GOODS HOUSES
SHOULD SELL THIS BOOK
Rod ana Creel
in Britisk Columbia
BY*   A.    BRYAN   WILLIAMS
1f4  p.Tgra,  cloth   hound,  fully   <Iluatr.-«ted.
CONTENTS.
1
'1      ||1      II:
Introductory. Trolling foi Btet'l
The Sporting  Fish ol   B.  C. '*•'" '
Ply Fishing for Salmon ''"'  i'i•"*■'• f>i:
Trolllng f«>r Salmon. On    Playing    and    L<and   .
Spinning   for  Salmon, Plnl
Trout   Flies,   (with llluatra- The    Can     ol    K        ufl,
tions of -4 In colors). Cnughl
Fly    Fishing   foi    Rainbow, Some  Uinta on  Kpoi  t   ■ •■■
Cut-throat, et<. snd  i i.-n,•
WHERE    AND    WHEN    TO PISH—Heing a dww    ptlon ol
various streams nnd la kei throughout  Hiil       fnlumhl.-
giving  means ol  access, accommodation,  kind ol  I
Ing, etc.
Vancouver and Vicinity, Kamloops and Vlolnltj
The Lower Mainland  Coast Along thell ('  Klectri,  [.lm
Vlctlrla ar,<i Vicinity. Wong the k.-1u-- Vallc)
Vancouver Island, The Columbia Valley
.Munis'    the    Pacific    Great The Crows Seal
Eastern Line The < ikanngan
Along tiif- Canadian  Pacific The Grand Trunk  Line
Line. Nelson and  the   \i nt*,   m i
Prince Rupert and  Vicinity. Kootenay l,nk«>«
PRICE,   $2 00   l.-
ii'  a.-.m-i n
Send  us a  trial order.    w»- will  purchase  hook*  in good
condition not «old.
PROGRESS   PUBLISHING  CO.   LTD.
London   Building. VANCOUVER,   0,   C,
Jllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllli
1       •■MAPLE LEAF" LINE        ^
1   Stoves,  Ranges   p
I        Furnaces
;*   =
Wpsat3"k-    __*__;.v.* 5
|     u Maple Leaf " Line Quebec Heaters    |
3 Manufactured hy s
|  BEACH FOUNDRY, LTD. j
5 OTTAWA WINNIPEG Z
S 1090 HAMILTON  ST.. VANCOUVER, 0- c \
-Tllltlllllllllllll|llll||||HII||||||||||||||||||||lllllllllllllllillll|,ll>1"1"1, 1922
THE BRITISH COLUMBIA RETAILER
SI 7
MARKETS AT A GLANCE.
Automobile Accessories
Sates   are   riiiiNt.iiitly   improving
, ■ | ;i,j\ent <>! more favorable tour-
weather.
Midline and Carriage Bolts
\i least a 'ri, tier cenl advance
. i.,, ii made on machine and ear
.,   bolts.
Screen and Doors.
\ s   t- :. • |)|   !><•   t- V j-.-   t.'ii   .it   tllix   Bl a
•'•   movement  "t  screens and
iloom   s active.  Retail  stocks aa a
..I,- nol excessive which makes
• -  ., ^s,..--.   for dealers  to be con-
nth in lhe mai kel for t r«*sii sup«
I'm. . •. ,in> i eportcu as firm.
Coach Screws.
■   ii pi   se r- to.-   ,i'i\ an c   in   price.
.i .   . i s ,.■■.   ii..n   nuot ing  roach  or
- v -, w, ,.'. j ':<i-. ased price *-*•! ten
. i -
Stove Bolts.
Stovi bolts hiw'ln*r tn price in line
■ other boll h   \ ii increase of ap-
. match   li u   per   •■•■nt   is  now
v.! *..   jobbers.
Quotations OH Nuts Show  Advance
I! "•! •    pi   en arc an noun ''.1 on
*> and h- xagon no's  Then  lias
nil .'■..'   •■ ol  tu ,*n( \ t,\ i- ets
ltdl •   I  I'lUlints mi  h-;.
Rivct.s and  Burrs.
rivets and    urrs record ad
■ ■  i  :n prii •■ ol approxiniald,*. len
nt    The lien discount i-n these
1 pts is thirl \ five per i ent  on
ihe advance is caused bv the
in ■  tone [-mowii on all steel pro
I opper  ri\ etn   how c\ er   i *
1   in<   Bilged
Lowtr Prieei on Mop Wringers.
1  ' r pi ices appear on Bull I log
M<>P Wringers  Thc new quotuti ms
■ is  follows:   Nn.   l">s   jit   >'..i.i'
'   '   No  160 at N.r>0 each,
Fuel Oils Advance
> si,.-hi Rdvancc is not.,I "ji foi |
I he amount being ten cents a
White Lead Market Firmer,
httc lead market is now record
;s '"'in' firmer. Jobbers new quo
',!s show nn advance o! twent***,
'!l's t.  hundred  pounds over
I"'1 * ions figures.
Bright and Brass Screws Advance.
Hy changing the list rial head,
round head, bright and brass screws
prices are increased. The amount of
the increase is approximate!) ten
per >'i-nt. The discounts however are
unchanged.
Sporting Goods.
Jobbers in this line report fishing
iin*kl<* and t.-niiis goods in fair de-
and while baseball goods hav*
somew hat fallen or?.
Paint Products Advance.
Jjicre -.--,* appears in painl products, various increases of between
five aud ten eents per gallon have
been announced in quotations on
ready mix 'I paints, varnishes, enamels, shingle stains and sundry
pami liiirs have als,i advanced.
Buck Saws and Parts Show Decline.
M ■■'. saws and parts show decline
ni  approximately  fifteen per rent.
II.t ?   saws and blades also show a
dei 1 i.
Field Hoes and Hav Forks Now
Active.
Field hoes and hay forks and other
lines arc experiencing a seasonable
demand with quotations michang d.
Stove Pipe Comes Down.
The   various  sizes  ol   stove pipe
cornea   down  iu  price.    The  drop
shows approximately fifteen per rent
" - ering of old prici v
Rightecn   inch   by   five   is  now
quoted at  12c joint; eighteen inch
In s. ven is now quoted at l.lc joint.
Cut Nails Advance.
i'nt nails advance, jobbers latest
quotations  abow   advance  ol   fift,.
«.-iits a hundred pounds over the old
base   price.    The   base   price nov
being $&"," a hundred pounds,
Linseed Oil Prices Easier.
Linseed oil prices easier, the market  prices bIiovi  a lowering of ten
eents a gallon on barrel lot*;-
Turpentine Still at High Levels,
The  tone of turpentine market
eontinueg  firm  nnd quotations are
>'.' .'ai per gal
Community Stainless Cutlery Prices
Decline.
Koine reductions have been made
i„ Community Plate Stainless Steel
Cutler*-, The revised prices apply to
hollow handled knives in Grosvenor,
A lam aud Patrician designs.
Pipe Fittings in Good Demand.
As building has been active tjhe demand for pipe fittings lias shown an
improvement, quotations on these
products remain unchanged.
Wire Rope.
Firm at present prices. Small
sizes of logging line scarce with active demand owing to increased activity in the lumber camps.
Bolts.
Firm under present conditions,
with active demand.
Disston Hand Saw.
Lower in prices owing to establishment of Canadian factory.
Silver Ware and Christmas Goods.
Now attracting the attention of
dealers. Fall stock should he arranged for so as to be on hand to
take eare of the active demand during the holiday season, many new
and attractive lines being offered.
Canada Plate.
Prices firm with active demand to
take eare of fall trade.
Stoves and Heaters.
Prices firm owing to the firm market on iron and steel products.
Aluminum Ware.
In active demand, witth new attractive     demand    at    the    present
prices.
Lanterns.
Mew prices are exceptionally low
and   increased   demand   is  expected
mi this account.
Buck Saws.
Prices have keen reduced.
Guns and Rifles.
In active demand for fall trade.
Ties.-nt prices firm. Jobbers report
well assorted stocks and dealers
should protect themselves with a
supply in anticipation of an active
fall hunting season.
Wood Screws.
firm and in active demand.
Bar Iron and Steel.
Present price of $3,75 firm.
Wire Nails.
Firm present prices with good active demand owing to building activity in the province.
Builders Hardware.
Fi'-ni ai present prices with large
demand  from centres where house
building activities ar intinuing at
a rapid rate. 818
THE BRITISH COLUMBIA RETAILER
MARSWELLS
FIRST QUALITY PAINT
The Paint that has the exact
formula   on   every   can    an
absolute guarantee of purity.
MARSWELLS RANGES
The most attractive line on the
market.
Agency propositions open
Ask for  particulurs
Marshall Wells B.C. Ltd.
573 Carrall Street
Vancouver, B. C.
Chloride of Lime
Supplied by all vvholftalr grocer*
in   Bnt'lh   Columbia
For u»e  III  Monp'tais,   Inttituliom
SchooIi.  OtlttlOUttM  .im'  wherever
ji ciitinfectfl-M 19 required
M  re;.'..' t'jtv<l by
CANADA COLORS AND CHEMICALS LIMITED
THI   JOHN  B   PAINE   CO.,  LTD.
Toronto Winnipeg Vancouver
AfOOtl'
QUELCH & STERLING
VANCOUVER.   B    C.
;    !:    5
1729 A.D.
It had the quality
then.
u.
1922 A.D.
It still has
today.
B-H. "ENGLISH'   PAINTS ARE MADE ON THE FOLLOWING GUARANTEED FORMULA*.
70'/.   I.riiinlr.iiii s Genuine !'. I'. White l.»u-l
SO'/J   Fur.' Oxide "f /im*.
Hid',   Pure  Faint
We shall be pleased to leceive enquiries from dealers in towns where we are not alrexuh represented
RRANPRAM-HENPERSON
MONTREAL. HAL. I TAX IT.OOHN TORONTO WINNIMC
MEDICINE MAT CALGARV EDMONTON
VANCOUVER
i! 1922
THE BRITISH COLUMBIA RETAILER
81!)
HARDWARE PRICES CURRENT
The following are prices quoted for principal lines of leading wholesale firms.    Prices quoted are necessarily
subject  to  market fluctuations,
AMMUNITION,   DOMINION
flinch   Bmokcl,
i t Som        i •    .
I -ii        .. "Sn
Ulflo '■ ■'''»••       *\     m
\V   H    I'* *' ;"m       '    ' "
■• b   ol Polni 61 • ii
AMMUNITION.   AMERICAN
I . ■   ■      --...,,',.'
>l.\ I   I'lfl   t\H      r:   K,   (12 ""   I
-2.00 per  I I
NAILS,  WINE   l: i-.-,  r, >
Cul,  ; i ■ .  $i '■" f.o.b   \
er '1 iz : Cutler,
f " li    Vi m ou ■
New  1922 Prices on   Lawn  Mowers
i-blsde     13-ln . $M U Mich; 14-ln , $11 00;
■ ■    n., *"''.. 18-ln., II] SO each
S Blade   14-ln . Ill 75; 16-ln , $12 3.*.; 18-ln ,
LOADED   SHELLS
Dominion  Smokeless
\\
47:
t ■ .'
ed. 11j
BEAN
IN'
;    1   Blad,
-    * 2 - i n..
-112.50;
■In.,   f'.
ii     113.8'
'.    '.>■;:.
.   114.40
BALL
BEA1
US
G   Blade
--  '.2-in.,
$13 10;
In .   }'
:• •
:. .    |14 .'■"
,   18-ln ,
"116.20;
in    !' '
i h
■ i.   >
I s ■i
I''
lULTRY
Per   ro
i!   2x12,
' I    $3
Is '•■.    \{
2x61
I,   86.DC;
12   J. ■-■
IV l
1,   |
S.25; 1x31
. IT BO
i ni •■   u\,
83.50;   1
■r   list	
iRe  luts.
it-xagon
■ ; | NO   Ut-4
r ::. It».
■ : ra. c utni
il T8   M iCHINI
I
AND H
-  ■ j. - -
■!!•'.   RANOE
-I \ i; I \ I
;<
||K»VE!.S
',   gal
IS   Bl. ■. - ixrii Ke, 51*b
ofl  list,  copper  rivets,
assorted i opper rivets and
• - ii i   I ■ oppei <■! x\\ t-ts and
\..    -    i opper  bui ra   TlVo
Rivet a  22c  pei   lb.    Cop-
ISE   Britush manila, base,
I' ippy Uedl im, $:»' 50 per
116 >'. doi .  1 ilsstons N >. 6,
•' i< he id 76  -0 10 "IT list;
;■   10 i>(T list, brass flat
\\. CAP   W off Hal
U 8    SKT    ■ ■   10   5   Off  lisl
g   AND   SPADES -* 'Ms  or   Pox.
TACKS—Carpet, TOc off. now list.
TOOLS- Harvest, 56 off new list.
VVIRE. BORBED Por rail—4 point, cattle,
c'O rod, $5.75; 4 point hog*, SO rods $5.25.
WIRE, PLAIN GALVANIZED—Per 100
lb     No. 9, $5.50; No, 12, $3.75.
WIRE O & A—per 1000 Ib. No. 10, $5.13;
Nn   ll, $5.20;  No, 12, $5.30.
WRINGERS—Eze, $6.60 each; Safety, $7.30
each; Bicycle, W.66 each; Ajax, $13.55 eaoh.
WASHING MACHINES—Velox water pow-
er, $23.00 each; Sealoam Electric, $78.50
each; Canadian $10.15 each; Patriot, $16.95
eat h.
VTSH3, WARREN SOLID B0X-4S lbs.
$9.50 each; 30 lbs. $11.50 each.
PAINTS AND OILS.
Bra ndram- Henderson
Per Gallon
B-H  "English" ordinary colors,   $3.95
B-H   "English"   white     4.30
I'.-ll Exterior Oil Shingle stain—
Ordinary colors, In  I gal. cans  "jl 80
Greens and Greys, In 4 gal. cans  2.05
I'.-ll  Vnchor Shingle Stain—
Ordinarj   colors,  in   I sal  cans   1.115
Grrens and Greys, in I gal. cans   1.33
i*.      i
» "i
I' i* i
Mil "ST
..v    BAND   Per '."■   lbs
| ]    I    ; < •   .l« •»
ill log, $14 -l" per
-.*... in. $5.50;
•   lOOtba    -   16
PAINTS
i ii dinary coloi s   in   1-gal,  cans
M irtin   Senour   pon h   paint
Martin Senour Neutone white ..
Martin  Senonr  Neutone color
Martin   Senour   floor   paint   .
Sherwln   Williams,   white
Sherwln  Williams,  color
Sherwin   Williams,   porch
s erwin  *\\ ill! uns,   floor
PUTTY—
Bulk,  barrels  800tbs.   .
I'ulk, irons  100 lbs	
Bulk, irons 25 lbs	
Tins, 5 lbs; per n>	
Tins,   lib	
UNSEED  OH	
Raw,  1 t" 5 barrels
Boiled, l to 3 barrels
Gallon
.. $4.00
4.00
..   3.60
..   3.50
.   3.90
..   4.2-0
.   4. (Hi
.    4.(tn
....   3.00
\    .'..il   I!
< I
H   13.1
-a\a  i:
i \
11 "
5
'ANIZED SHEET   Per 100 lbs
pri, in  or   English   $7 15;   24
' S 2    '...; ige $6 55.
r doa   Moose.  No   4.  $17 06;
v    v $13 75;  No   10, $19.50,
1     k finish.
\       i use   lots.   29c   per   Ib .
LEAD,   WHITE   IN'  01
1,000 lbs. tn l ton
Less   than   100   lbs.
Brandrnni's  (lenuine
TURPENTINE—
1 barrel lots 	
VARNISH?:S—
'R ESS ED   I'
ll! HNS    I1ARRKI.L    No
I   $» 25 wich;  No   i   I *
•> 18,   MALl.EAltl.E   Per   II
Tin,-- i IN > ■   WIRE   Pn t
I    •     I'll-   'I     ..|| f,   • ' ',   .   • v        ■ I
ll I     13 In   |? v-
'i.i'-s   <*'.-.,t Western, •*"', off Hal; Bl
mond, 88 u> .-rr I
U> OK-""*   . • •   dot   pain   Heav>   ati ip   t
"*■' •". E  •..   ii i.    i. in   $2 90   l In $411
iRRITfi vrn,   TKE   Pt •   d. ion   palrt
$.   "   >' in | *. '•■■   » in   | I
' 'Ksi: sin >lig ii .11. \..-. i • \] ■ ■
loon,* . Iron, No« 2 nnd l o ti r. $9.1
10   tbi
IK 'NS     S \\\    i'< 'M\|. IN     l'-r    '   0    11 '
■o >\ ovei. %'■' ai  .'.  i and "> lb*  12 ■:
• NOftg, rim  DOOR   Japanned, $3 ! i pt i
$7
«.'. Si
- \!'l
00 lbs    U i'11-'1'.
, ,    $6 90 per  100
p »ulli s netting.
kegs
\Mp  ClMMNEYfl    v
i" "
s    dOI
Elastic, No. 1	
I'llastlc,   No.   2   	
FV  Linoleum   	
l\" Marine   Spar   	
iv  Furniture
iv Vale Hard Oil  	
Less ;i:i 1-3 per cent.
Laequeret .   $6.00 loss 45
Wax,   per   lb    50
Per  100   ihs.
 $6.60
     7.75
     8 30
     !>M>
 12%
Gallon.
   $1,32
.   1.05
Per  100  s.
  $15.03
     17.03
.16 ii.]
Gallon.
  $2.30
Gallon
  $7.90
    7.25
    6.40
    6.80
..   3.33
    4.35
Brantford Scales
THE ALL-CANADIAN LINE
COMPUTIKQ SCJUIS
MUT SLICERS
CHEESE CUTTERS
AND CABINETS
'"" 'l"x ; A   per doi   11.80   n   per * ■>■■"
•'   $1 To per doten .  H, pen  doi  $10'
INTERNS   sh..t t   or  long  jlobe,  plain,
••" ''"* ; Japai n.'ii    < I! 00   i"*
^  f
EXACT WEIGHT SCALES
For Straight Weights
IMPERIAL STANDARD SCALES
For Heavy Capacity and
i_  Household Use.
(Sold for Cash or Easy Payments—Allowance en old scales
AH makes bought, sold and repaired.
The SCALE SHOP, Ltd.
(> W. !•: Walter. Manager
P     365 Cordo»a Weil Sey. 2881        VANCOUVER, B.C 820 THE BRITISH COLUMBIA RETAILER August
30°l> OR 70% WHICH ?
A noted authority on foods declares that
70% of the American diet should consist
of Bread.
But cold figures show that Bread makes
up only 30% of the nation's diet.
You can be a powerful factor in promoting the economic life of the nation, and
at the same time put your business on a
solid basis.
Simply bake Bread so delicious and
wholesome that the eating public will
just naturally increase their Bread consumption until it reaches the 70% level.
A vital point to remember is that the
best Bread is made with FLEISCHMANN'S YEAST--the quick dependable worker—best for 52 years.
THE FLEISCHMANN COMPANY
1166 Burrard Street VANCOUVER, B. C.
Fleischmanns Yeast Fleischmanns Service
Vancouver,   Victoria,    Nanaimo,    Calgary,    Edmonton. 1922.
THE BRITISH COLUMBIA RETAILER
821
BAKERY, CONFECTIONERY
and CATERING SECTION of
British Columbia
i  IRetailer   i
IS  PRICE   OF   PARAMOUNT
IMPORTANCE?
The fixing of prices for baker's
{roods is a very important matter,
and we often wonder how same are
arrived at. Owing to the general absence of costing systems, there must
necessarily be a good deal of guess
work involved, and consequently
there are tremendous variations in
prices throughout the country. When
a baker is in doubt he feels it imperative to lower his prices, which
collectively has a bad effect on the
trade. Bakers are entitled to a reasonable margin of profit on all the
goods they sell, and those who do not
secure it are not fair to themselves.
to their fellow*bakers, or to the public they serve. The underseller in
every trade is not a business man.
He is usually the type of individual
who believe exclusively in selling
on price alone. He is ignorant, of the
other dominating factors in all forms
of commercial enterprise.
He is a man who compels wholesalers to keep a sharp lookout on the
amount of credit they give. Unless
a baker makes a profit he should be
working for somebody else who can.
(.enerally speaking, the price of
bread and of many varieties of cakes
is far too low. When the price of
anything is too cheap the public do
not appreciate it, and this fact leads
us to suggest the price itself is essentially a mental factor. We feel
that price is not the first consideration with the housewife.
Bakers must always remember in
selling bread and cakes, that women
are the largest purchasers, and consequently they must make some attempt   to   understand   the   female
mind. The average woman is a
shrewd judge in many ways and has
certain well-defined .characteristics.
As a rule, women want something
out of the ordinary, something a little different from the, usual. Unless
she can obtain this she is indifferent.
Is this not true with bread? She
looks upon bread as bread and nothing else, and consequently she buys
in the cheapest market. Here is
where the keen baker comes in. He
realizes this and says he is going to
make bread different from his neigh>
bors. He puts ini a fair quantity of
malt extract, and also a suitable percentage of fat, and what is equally
important, he proceeds to tell the
housewife about his different bread.
If you perform this part of the work
vigorously enough it will not be long
before you build up a really big
trade. The essential point is to make
the very best bread possible you
must advertise it in every conceivable way. It, is no good at all making better bread and charging more
for it, and piously hoping people will
come in and buy it. They simply
will not do it and you cannot* blame
them either. Women want different
bread, and if you can prove to them
your bread is better, that it is easier
digested and keeps longer and moist-
er. then you will sell more bread at a
more remunerative price. Women
like being persuaded to buy thc
right thing. Furthermore, in buying
every-day articles such as bread and
cakes, it is not the goods they are
so much concerned about as interest, entertainment and something to
talk about. The large department
stores are about the only people who
have realized this truth. Therefore,
if you have a bakery make it out of
the ordinary. Make it as different
as you can from any other bakery
you have ever seen. Let it be a
friendly shop, where customers can
feel you take an interest in their
needs. Tn its constructional features
be sure that the decorative style is
unique,    symbolizing   purity   and
freshness. Have the shop windows
based on modern display needs.
Limit counter space. Be liberal with
lighting arrangements and work the
whole time for the creation of a
definite atmosphere. If you do this
thousands of women will talk about
your shop in the same way as they
talk about other unique shops. We
believe when once you embark upon
catering for the housewife after this
manner you will agree that the question of price does not matter anything like so much as you think it
does.
CANADIAN BREAD AND CAKE
MANUFACTURERS'   ASSOCIATION   CONVENTION.
At a recent meeting of the executive committer of the Bread and
Cake Manufacturers' Association of
Canada the program for the annual
convention of the Association, which
will be held in Toronto on October
4 and 5 next, was roughly outlined
and provides excellent attractions in
the way of papers and addresses by
leaders of the trade in Canada and
the United States as well as many
entertainment features. Many bakers are preparing to make the October trip to Toronto take the place of
their summer vacations and the largest gathering in the history of the
Association is expected.
BOOTLEGGER'S   LOAF.
Bakers in Ontario are interested
in a new brand of bread known as
''Bootlegger's Loaf." Suspicion was
aroused recently by the large quantity of bread being shipped across
the border in Southern Ontario.
Revenue officers investigated this
novel traffic, with the result that the
majority of the loaves were found to
contain pint' bottles of whiskey.
The shippers are being questioned
by the authorities. 822
THE BRITISH COLUMBIA RETAILER
August
THE BAKERS' FAVORITES
Cream of the West Flour
SELKIRK CASTLE
IN USING THESE FLOURS SATISFACTION IS GUARANTEED
Manufactured by
THE HEDLEY SHAW HILLING COMPANY, LIMITED
.MEDICINE HAT, ALBERTA
Phone Seymour 2245 Affiliated with MAPLE LEAF MILUNG CO., LIMITED
Vancouver Office: 814 Standard Bank Bldg.
WHY   GUESS?   IjSoshMones,
The nearer you can come to standardizing baked goods, the greater the
profits. One big step toward standardizing is to use shortening that is
uniform.
Bakers-1 Cottolene is uniform. It always contains
100% fat—rich, natural color, fat.  No salt, no water.
Because it is uniform, all guesswork is cut out. You
can always be sure that baked goods shortened with
Bakers' Cottolene will have the same richness.
Why not line up with other up-to-date bakers?
Price list on request.
«W*..»»»>W.>»X«» KB  m     I   flfflflfc   pflflt     B     • •   ■ _ w.y.v.y.r.y.v.v.-.y.v.v.y.
xsiLMscoFA RBANKc°jy*NY
MADE IN CANADA
UMi-nco
__ MONTREAL
%hrs PflOTTOT FNF
Packed in Tierces, Half Barrels, Tubs and Pails.
B. C. Representative: J. W. NEWMAN, 108 Yorkshire Bldg., Vancouver. Phones Sey. 91 7 & 918 1922.
THE BRITISH COLUMBIA RETAILER
823
MORE CAKE—BETTER CAKE
Advice for the Cake Baker—Indispensable to Continued Success.
In taking up for discussion the
question of More Cake—Better Cake
we are discussing a department of
the baking industry that is today
making enormous strides in the
achievement of a place commeasur-
ate with its possibilities and importance to the bakers.
Only a few years ago the baker
and bakeshop were recognized as a
source of bread supply and bread
only. Even that bread sale in those
days was small in comparison to the
bread eating populace and it required a great deal of work on your part
and through good advertising to
bring the baker's production to its
present magnitude.
This accomplishment was brought
about as mentioned, through advertising—but in back of that campaign
was the recognition that you had to
produce a better bread—a better
loaf—a loaf of such excellence that
it could not be criticized—that was
and is your aim.
•Inst so with cake. Unfortunately,
the cake production has not been
given the care and consideration it
deserves.
The Commercial Possibilities of Cake
We appreciate that the housewife
is coming to recognize baker's bread
and just so are being educated to
depend upon the commercial baker
for their cake supply also. With
proper introduction of your cake to
the housewife, with proper handling
of your product, it can be readily
understood that the housewife, when
doing her shopping, can be brought
into the habit of taking home a
cake just as often as her loaf of
bread.
Today almost every grocery store
and delicatessen shop carries a line
of loaf, pound or box cake and is
sellling out regularly. Realize that
sales through these channels represent enormous distribution—realize
that every pound of cake sold by
these retailers gives you as bakers
of that cakb much grea/teir profit
than bread sold in the same amount
of purchase. If the cake is baked
right, if it carries that, delicious
character that it should, the purchasing* housewife will recognize the
nselessness of standing before her
oven, mixing and baking her own
eake, when the commercial product
ean be bought so that it not only
saves bor money, but is of a quality
at par with her own.
One of the most advantageous
commercial possibilities of the cake
line lies in the fact that cake, unlike
bread, can carry individuality, offering the wide-awake progressive
Baker an opportunity to strongly establish himself individually by varying his products and enjoying continued sales and continued profits.
The wide field for cake, the enormous possibilities of wholesale distribution, the margin of profit available, all prove conclusively that
cake production is commercially
sound.
Cake Production
Many times a baker is anxious to
install a well-paying cake department, but being unfamiliar with
modern methods, equipment, production, etc., doesn't get just the results
he want's and immediately condemns
the cake production. Just the same
as with your bread formulas, there
is always something new in the commercial cake line. These ideas are
within the reach of every wideawake baker.
Many of the bakers who are now
producing cake and feel that no personal instruction is necessary, can
avail themselves of the new formulas, mew suggestions that are being
made from time to time, through
practical experiments in the trade.
Selection of materials. Many of
the bakers turn down recognized
excellent products at a price stipulated by the salesman because they
could get something "just as good"
for a fraction of a cent less. Don't
sacrifice on the quality for a few-
pennies saving. Of course, buy
right—that's important! The way to
buy properly is to select carefully
all of your ingredients by testing
them before you buy. Don't simply
take a chance that goods are right.
lie sure that your shortening or
butter goes into your mix for the
creaming cold. When adding your
water or fluid milk, be sure that it's
iced or ice cold. In many mixes dur
ing the hot months cracked ice is a
great deal more preferable than water. Remember that your creaming
causes friction, so that your ingredients cannot be too cold. As you
know, the generation of that heat
pulls down your dough, so that the
cake is of poor grain, life and texture. Certainly it's a little extra
trouble to keep iced water handv
and to keep your shortening cold
and hard.
Many a eood batch of cake has
■•onie out of the oven in poor shane
due to some baker thinking that by
guessing at weights and measures
the ingredients were more accurate
than the scales. If your formula
calls for so many pounds of sugar,
one-half pound more or less will
make a big difference in the finished
product—the same with the shortening, proportion of salt, etc. Over
and under-flavoring are common
faults. Measure: your flavors, don't
guess. Every flavoring supply house
will gladly furnish a graduate glass
so that you don't have to guess how
much an ounce or an ounce and one-
half is.
Variety.
Many bakers are baking today exactly the same line of cake that they
baked five ,years ago. Always the
same, never changing. Do you wonder why their cake sales do not increase ? If your wife gave you roast
beef every single meal, you would
soon complain. Don't you think
your trade tires of seeing the same
cake displayed every day? Give
them, variety! Make new stuff.
Change the shape of your loaf cakes.
Make up a special fruit icing in the
season, changing the appearance of
your layer cake. Remember, variety is the spice of life—so give
them plenty of spice.
Appearance and character of your
icings are very important features
of the cake. The main fault of the,
package cake icing is the disagreeable sticking to the paper when
being unwrapped. There is nothing
more detrimental to package cake
than to have the purchaser pulling
all the icing off the cake with the
wrapper. There are icing formulas
available from demonstrators or supply houses that will aliminate that
condition. If you are having, that
trouble, correct it at once.
Another undesirable condition
whieh hurts the sale of cake is chocolate icing that looks duill and gray
after setting a while. This condition is very prevalent, although easl-
ily overcome by proper handling of
the icing. Any interested cake producer may obtain instructions in the
production of a chocolate icing that
will retain its gloss and color and
add 100 per cent to the appearance
of the cake.
A SPRINGLESS HOPE.
Hope bears the reputation of being
one of the most eternal little stringers the well-known and much- talked of human breast has any dealings
with. But none ever springs in the
breast of the person who simply has
to go and buy something at a place
where be was once stung—or thinks
he was. 824
THE BRITISH COLUMBIA RETAILER
August
TO PREVENT MOULD  IN   THE
BAKERY.
It is firstly necessary to consider
the purchase of the materials and
take a journey through the bakery
and find how we store these products and preserve them until the
time comes when they must be used,
and let us see and observe the care
we take in preparing qur doughs and
mixtures and baking them and finally Wrapping or preparing them
for the trade.
Flour naturally is the basic substance used in doughs and mixtures
and is purchased iu the greatest
quantity. Isn't it true that we are
often neglectful in preparing the
proper storage for the flour when we
buy it? How often, do we go into
plants where we find that flour is
stored in damp basements, sometimes
on boards lying directly on cement
or concrete floors where moulds find
an excellent place to grow with sufficient moisture and heat. Often we
notice that there are mould growths
on the sacks in which the flour comes.
We feel most sure that some of the
spores have gotten into the flour.
When this flour is put into the blender and conveyer and finally goes to
the dough mixer, it leaves behind
some of the spores to be picked up
by flour that may not be in any
way affected by these tiny spores.
Thus Ave have sown the seed of these
plants in the most vital part of the
bakery.
The mould spores which are located in the middle of the dough are
not easily killed by the heat of the
oven and under such conditions if
bread is kept long enough, we notice
that mould has developed on the interior or crumb of the loaf. The
black moulds seem most sturdy and
prolific which grow on the interior
of the bakery goods, although on
bakery products which contain more
moisture, green pencillium moulds
are sometimes found.
Sugar, malt extract, shortening,
dried milk and sweetened condensed
milk are often stored in places where
they miglt attract moisture and
mould spcres and develop mould
growths bifore they go into bakery
products. It may be that the mould
spores hEve been attracted and
mould has grown only at the place
of storage, but if these materials are
put into ;he dough and conveyed
through vrrious machines they leave
some seeds behind which are gathered by the dough and mixtures and
are responsible for some of the
mould found on these products. The
dryer subslances such as flour, powdered milk ind sugar are not so susceptible to mould growths but nevertheless mould does grow on them
if kept in a damp position where
sufficient moisture and heat are
available. Mould will also develop
even though the utmost precaution
is taken in storage of the materials
if we do not! take the same precaution in storing our boxes, wrappers
and other cantons into which we put
our porducts.
The writer Well recalls an instance
where he was! called into a bakery
to determine why the baker's bread
was very susceptible to mould
growth. Entering the bakery it was
found that the pour and other substances were stored in a good, dry,
ventilated place land the opportunity
for mould growth was very slight.
Upon investigation it was noticed
that the rolls of parafline bread
wrappers used for wrapping the
bread and cakes were stored in what
was supposed to be a refrigeration
room but in which too much heat and
moisture was present. The bread
wrappers contained millions of
mould spores of different kinds and
although the bread was sterile, when
leaving the oven, .it probably gather
ed spores in the rooms where it was
cooled and finally when the wrapper
was put on a warm loaf a sort of
incubator was formed where the
seeds could grow into plants very
quickly and consequently caused
much trouble.
All of these things should be observed very carefully and the utmost
attention paid to them. We should
see that our storage room is cleaned
periodically especially at short inter-
vals during the hot humid days. Also
take care that the walls of the dough
rooms and other portions of the
building are cleaned with an antiseptic solution. This also applies to the
machinery, floors and walls of the
proofing cabinet and proofing box.
The proofing box where the dough is
raised after it is put into the pans
is an excellent place for moulds to
grow and if it is not periodically
cleaned it helps to promote the menace.
Moulds have created a tremendous havoc in the baking and other
food industries making us believe
that they are a nuisance and we cannot fathom why on earth they should
ever have been produced. The Mas-
terChemist, in the making of things,
however, found that they were necessary in the work of evolution and
in this work they undoubtedly play
a tremendous part. If we had no
moulds all the other forms of vegetation with which we are better acquainted such as our vegetables,
fruits, flowers, etc., would not grow
because the mould's enzymatic action breaks down these forms of vegetable and also animal bodies and
makes the soil fertile so they can
grow. The soil must have decomposed matter of this kind brought
about by the moulds. If we were to
dig down deep into the earth and
take some soil and place some seed
into it such as the seed of wheat, for
instance, we would find that it would
not grow very well.
SHOW CASES
STORE FRONTS
Office and Store Fixture
Manufacturers
Fox infotmation apply
DIXON & MURRAY
1065 Dunsmuir St. Vancouver, B.C.
Phone Seymour 8765-8766
TICKETS AND   LABELS
MADE BY SPECIALISTS.
A specialist, in any calling, is one equipped to produce results promptly, satisfactorily and economically.
This Is where our plant differs from the average printing office. We carry in stock many tons of colored card
boards for immediate use. At one operation, with our
modern specialty machinery, we print tickets In two
colors on front of ticket and on the back; number each
ticket the same or consecutively and perforate sheet
both ways; or we can print your tickets and re-wma
into rolls to suit, each ticket numbered consecutively
and correctly. We make bread labels In two colors ror
the price of printing one color, In quantities, and put
up Into rolls of 5.000. We make the tickets for the
■B.C.B. Ry. by the millions; for the North Vancouver
•Ferries; for the Government Amusement Tax, also up
In the millions, and all kinds of theatre tickets. Kay
we not be of service to you.
NICHOLSON, LTD.
Phone Bayvlew SBS
2092 2nd AVENUE WEST
VANCOUVER, ■• C. 1922.
THE BRITISH COLUMBIA RETAILER
825
Gold Package Cake.
Formula.
Flour. 22% lbs.
Dextrinized starch 2V. lbs.
Compound, 5 V. His.
Butter, 2 lbs.
Margarine, 4 lbs.
Eggs, 12% lbs.
Milk. W/2 lbs.
Powdered milk, 1 lb.
Sugar 221/2 lbs.
Mace, 1 oz.
Vanilla flavor, IV* oz.
Lemon flavor, 1 oz.
Method.
Put the sugar and eggs into one
kettle and whip briskly until the
mixture becomes very light and
frothy. Put the shortening, milk,
powder, salt, maiife, ^flavoring, the
dextrinized starch land afbouli 5*/2
lbs. of the flour into another kettle.
Incorporate these ingredients by agitating at low speed. Increase the
speed of the mixer to second speed
and continue whipping until the
mass becomes light and creamy. Add
the milk to this mixture and loosen
it up from the bottom and sides of
the vessel. Now add the whipped
sugar and egg mixture, stir a little,
then add the balance of the flour and
mix carefully until smooth. This
mixture may now be handled in the
same manner as mentioned under
Silver pound cake.
If desired, the method for incorporating the ingredients mentioned
under the formula for Silver pound
cake may be used, for this formula
also.
to one side. Put the balance of
water, sugar, salt, milk powder, eggs,
shortening, mace and vanilla flavor
into the mixing bowl and stir to dissolve the ingredients and break up
the eggs and shortening. Add the
flour, begin mixing and then add the
yeast. The dough should be mixed
until smooth. It should have a temperature of 78 to 80 degrees when
mixed.
Commercial  Pound   Cake.
Cinnamon Buns.
Formula.
Flour, 25 lbs.
Water, 15 lbs. (V/2 qts.) variable.
Salt, 5 ozs.
Sugar, 3Vo lbs.
Shortening, 3*4 lbs.
Eggs. 1 pt.
Yeast, V-2 lb.
Milk powder, 1 It).
Mace. 2 ozs.
Vanila flavor, 2 ozs.
Method.
T)issolve the yeast and about V?. lb.
of sugar in 2 qts. of water and place
Formula.
Flour, 24 lbs.
Corn starch, 1 lb.
Sugar, 22% s.
Butter, 4y2lbs.
Hydrogenated fat or compound,
7 lbs.
Salt, iy2lbs.
Milk powder, lib.
Eggs, 12y2lbs.
Mace, 1 oz.
Vanilla flavor, 1% ozs.
Lemon flavor, 1 oz.
Method.
Put the sugar, shortening, salt,
mace, flavoring and milk powder into
mixing bowl and begin mixing at
slow speed. After the ingredients
have been incorporated, change the
speed of the machine to second speed
and allow the mass to be whipped
briskly until it becomes light Now
gradually add the eggs while the
mixture is being whipped until they
have all been incorporated. Add
the milk and stir. Now add the
fiour and mix until the mixture is
smooth. Care should be taken to
keep the mixture co,ld while it is
being made.
Deposit the mixture into forms in
the same manner as mentioned under
Silver pound cake and bake.
Water Sponge.
Powdered sugar, 24 lbs.
Whole eggs, 6 qts.
Egg yolks, 5 lbs.
Hot water, 2 qts.
Powdered milk, l1/*- lbs.
Hard wheat flour, 24 lbs.
Bakine* powder, 2 ozs.
Salt, 1 oz.
Mace, Vi oz.
Lemon flavor, 2 ozs.
Method.
Put 22 lbs. sugar, the whole eggs,
egg yolks and salt in a kettle and
whip to a light sponge cake froth
consistency. Add 2 qts hot water,
the mace, lemon flavor and balance
of powdered sugar and baking powder, which should be sifted together,
and mix carefully until smooth. The
mixture should be scaled into paper-
lined forms and baked at about 375
deg. F. Do not whip the hot water
into the sugar and egg mixture as
this is liable to break down the
structure of the frothy mass.
Silver Pound Cake.
Formula.
Flour, 24 lbs.
Cornstarch, 1 lb.
Powdered milk, 1 lb.
Sugar, 23 lbs.
Hydrogenated fat or compound
J lbs.
Butter, 41/2 lbs.
Egg whites, 12V. lbs.
Milk, 12Vi lbs.
Lemon flavor, 1 oz.
Orange flavor, Vo oz.
Salt, IV; oz-
Method.
Put the sugar, shortening, salt,
flavoring and powdered milk into
the mixing bowl and begin mixing at
slow speed. After the ingredients
have been incorporated, change the
speed of the machine to second speed
and allow the mass to be whipped
briskly until it becomes light. Now
gradually add the egg whites while
the mixture is being whipped until
they have all been incorporated. Add
the milk and stir. Now add the
flour and mix until the mixture is
smooth. Care should be taken to
keep the mixture cold while it is
being made. Deposit the mixture
into forms, preferably forms having
a wooden lining on the side and an
asbestos lining on the bottom. These
forms should be lined with a thin
paper before the mixture is deposited. It is advisable to have a double
jacketed kettle into which a brine
solution can be injected so that the
mass can be kept cool and prevented from overheating by agitation. 826
THE BRITISH COLUMBIA RETAILER
AtlgllHl
WILSON BROTHERS
Established 1890
Our Motto is "SERVICE"
We cannot offer to sell you goods cheaper than any other firm is in a position to do, but we CAN
give actual facts to prove that it is
ECONOMY
to deal with us
So'rV'o WILSON BROTHERS. VICTORIA. B.C.
Wnolc-'alc   Groccrr*
tfe-fl?* • flV   «•—> •>»«.»     ......
SKAHftOtfr<   *
lm lUnRti.* «mS STanQaRD -tt'o^
LCIIEAMEIIY!4Bli BUTTER *&>
t*mmSMtStay*r^Ji>,, ufr»ww»wwvv*f'X
SHAMROCK BRAND
Stands (or the Highest Grade Butter
It is our endeavour to maintain the Highest Standard, and you cau safely
MEND this brand to your customers.
Reliability goes with SHAMROCK BRAND
liK-COM
P. Burns & Company, Limited
VANCOUVER
CALGARY
EDMONTON
«<
EFFICIENCY Brand Heavy Rubber Footwear
Brown and White.
HIP, STORM KING
and KNEE BOOTS
THREE, FOUR and SIX
EYELET LUMBERMEN'S
WE ALSO CARRY A LARGE STOCK OF "MALTESE CROSS" BRAND BOOTS   LUMBERMEN S
-AND LIGHT RUBBERS. Send Your Rub Orders to Us.
Gutta Percha &   Rubber,  Ltd.
5G4 YATES STREET. VICTORIA
526 BEATTY STREET, VANCOUVER. il
—
Lake of the Woods
Milling: Company
^n Enviable Record
1 -.
LIMITED
1
Makers of
TWENTY-ONE YEARS
1 ■
FIVE ROSES
IN BUSINESS
•FLOUR* 1
ana
1
I
The World's Best
Each Individual Year
ll
E
■ P
3*1
Daily Capacity  14,200  Bbls.
Crowned With Success
BC  Offices and Warehouses:
1300 Richards Street             1614 Store Street
VANCOUVER                     VICTORIA
That's the Record of the
NORTHWESTERN MUTUAL FIRE
ASSOCIATION
Absolutely   Reliable
I
Issues Non-assessable Policies
High Rates of Dividend
Prompt Payment of Losses
8
Now is the Time
if:
;*
A SERVICE INSTITUTION
*-r^   |j K. Ikmi    • lf(          ■ •-.' irall ■  turn*
i     '     :   '"        *              •        ••-•
**            ' 1             V        ■ •              •]     '   I    ' .          ' .-   ill            . •     '
COllAllol       1    V .     ihf    ■''!.•   oi    !;. rf        i   1   -
For particulars write
*.<hi. !•■  ■    m
More Bread per Person
Th( tl  '!;   r      in   :■:  : ;       h k«       'Ail  moi   i
Inn  lours   w Itf)   •!, i,s, quoni   > all  ' n
The
Retail Merchants'
I
N li hv*       Hi.-...!    wU< •    A'A     to   id-*
• r 1 lu nover   *■ • Id •-.. ., r pro-flu lhai
thu Mlf o(  flour    Sludly"**   i   \   Rnwid
'•.tl!   i".■ •■   you   ih<    ■ i ■•   '   lurt.o\. r   Im*
Underwriters'
I
•i ;-   '       *•    .>.:•  [tiuthetl throuph ever)
im.v< rtitlni   m« Hum    s i Hj - nd-* 1 WOK
lh<   Ivni . .-..••   ia i;i \   hmu.    i -•• i '■ ■*'
Imklm   li     Shi'llj     1 \  It ihe Brc i ;. la
Agency
i
a
USE MSffl
ot tlie
NORTHWESTERN   MUTUAL   FIRE
ASSOCIATION
fi
I
'*!
VANCOUVER                          victoria
NFW  WESTMINSTER               NANAIMO
501 Vancouver Block             Vancouver, B.C.
'f SOMETHING EXCEPTIONAL FOR THE
SUMMER MONTHS
Now that the warm weather is on the housewife wants "some
thing different," easily prepared, yet satisfying, tasty and economical. We HAVE it in our SWIFT'S "PREMIUM" COOKED
HAM and SWIFT'S "PREMIUM" BAKED HAMS WITH
DRESSING if you do not keep these products on hand you are
passing up a grand opportunity for additional volume and profit
A trial order will prove this to b? a fact
Swift Canadian Company, Limited
Vancouver       New Westminster       Victoria        Nelson        Calgary
Edmonton
A
MAKE BIG SALES BY FEATURING
CROWN OLIV1
i
Manufactured
in Itritisli
Coluiiihin and
(jiiaraiit<»<-d   by
"■:>T."TTrtMMmtWWUMM|MH|||M'i;.)IIM**»
fl"*.!
Period
Toilet
oap
THE ROYAL CROWN SOAPS, LTD.
VANCOUVER, B.C.

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