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The British Columbia Retailer Jan 31, 1921

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Array RTEENTH   YEAR
The
JANUARY, 1921
British Col umbia
Dry Coods - Groceries - Hardware - General Merchandise
2 ■ Per Copy; $2 on Per Year.
Vi I   XII , N<
>   ;i
VANCOUVER, B C.
FRUIT
|
I       A 1 i
CROCERIE
FINK CHRISTMAS WINDOW OF THF, A. AND C  GROCERY.
Granville St., Vancouver, B.C. Mr. Retailer:—
How're your Figures to-day?
pretty slow, eh — {Business much more of a picnic
without 'em—We'll say so.
BUT this little fellow will
keep all your figures in
the pink of condition   every
time and all the
time.
Price only $185
Terms If desired
And You'll Never Get the
"FIGURATION BLUES."
Let Us Show You—We'll Be Pleased to Do So.
BURROUGHS
Adding - Bookkeeping - Calculating Machinci
E. C. COLEMAN, Manager for B.C.
119 Pender W. VANCOUVER, B.C.
Make Your
Parcels Work.
Ever** parr.! going from your store can bo
made t<> tell tin* passer*- bj where it came from.
Choose a distinctive color in Sulphite
Wrapping Paper and stick t«» it Put it on
everv parcel possible Soon each package
means your business jus? as though you put
5our name upon it.
Consult with on** Wrapping Paper
Department as r.* how t«» put tint
policy into effect lo the bet! &dvan<
tage.
Smith, Davidson & Wright, Ltd.
BJanufacturers and Wholesale Paper Dealers
VANCOUVER and VICTORIA, B.C.
The Martin-Senour Co., Limited
MANUFACTURERS OF
High-Grade Paints and Varnishes
British Columbia Factory; 1505 Powell Street, Vancouver
Phone High 422 mmmmm.
rilK BRITISH COLUMBIA RETAILER
175
Let him help you
There is a better way to keep
the store records you need
In your province there are representatives of The
National (ash Register Company ot Canada. Limited.
Ihey are students ol business systems. They have
been trained to be of service to merchants—to help
merchants solve their problems.
Let one ol our representatives show you how you
can get the store records you need without working
overtime   on   (\^\   books,   pass   books,   ledgers,  and
memorandums.
I le will show you the easiest way to get the records
you  need every day to control your business.
We make casli registers for every line of business
NATIONAL
CASH  REGISTER CO.
OF   CANADA   LIMITED ftii
a
',1
176
•r
!1
THE BRITISH COLUMBIA RETAILER
January
ROGERS
f
GOLDEN SYRUP
^^^^^^^^^^^^^^^^     Th.« Kji.1 oi I 1','if.M.t I>ay"
Wat!Z!. fi""St QaV0Ured Cane BU«ar- '•' *•*> S™fe of which ,s i ,,, for ftc
purpose,
t up in al
fin packages designed to beautify your store!
fPut up in all sizes of packages to suit vour customers' requirements,
2-lb. tins, 24 to a case. 1ftlu
Mb. tins, 12 to a case. JJJ **» J to a ca8C-
Perfect Seal jars, 12 to a case.
The British Columbia Sugar Refining Co. Ltd.
TT ft ITmsi••... — _ _ *V#
VANCOUVER, B.C. -THE BRITISH COLUMBIA RETAILER
In
A SPECIALTY
THAT BECAME
A STAPLE
iiMK
, i
\!
ttnlav
< s   U<i<
\oc7tUn4
ST.CHARLES
BftAM)
EVAPORATED
MILK
• i ' ia      improve** their Ira      free,
. • recipci  ■ I    Borden'•
ST CHARLES Evnporaud Milk ii alwayi I »
f of
[now h
iUJf
■ iclliftff il to jfOttr rustonu rt b*t the iIoj  n
t  i »|    ially with th<  w<1 Ii • nd oidi r   I
*uri finl that )->u ire well stocked with
tl n   populu i k* i
\i
!>«-lj»s   mjnl   dcah rs   ":
THE BORDEN COMPANY
LIMITED
MONTREAL
VANCOUVER
Qmfot*
ST. CHARUJ
—  _
'ft*.,
OUR TRADE MARK
Is Your Guarantee
RESTMORE
Manufacturing Company
LIMITED
VANCOUVER, B.C.
Wholesale Manufacturers
of
The Famous Restmore
Mattress
Al
•o
Woven Wire and Coil Springs
Steel Beds
Sanitary Couches
All kinds of
Furniture for the Home
Show Your Customers
the Restmore Line 17S
THE BRITISH COLUMBIA RETAILER
Ja
mi.c
i
MR. RETAILER	
You will find it easy to speed
up your sales if you will cooperate with our advertising
department
Our newspaper advertising campaign! for the coming
year addressed to the housewife are unusually strong
in appeal, particularly those for ROYAL STANDARD
Flour and and WILD ROSE delirious Pastry Flour
The difference between these two products- the one
from the hard kernelled wheat and the other from soft
wheat, is pointed out in forcible manner, the advantages being shown from the standpoints of both satisfactory baking results and economy. Hooks showing
these campaigns are in preparation and we shall I e
pleased to forward you copies when ihey are complete*!
These will show you what we are doing to help you
sell these products and how you can help us to help
you.
Royal Standard
FLOUR
MAKES LIGHTER. WHITER BREAD
This slogan will be hacked up by «tro»K    reason »h>"
advertising, show ink* the housewife bow thi* splendid
flour i« made from Mfcbe beat «>f the beat wheat" The
modern mitllni proteases bj whieh this superlative
quality i« attained wW be shown bj drawings <>f the
msi-hinery. the Interior of the various suits, and "f the
laboratory. The food qnaliUei wOl be emphasised as
win the cleanllneas ot th<> processea
Wild Rose Pastry Flour
The appetite appeal writ! be emphasised tn ihu cam
paign The richness ol the Hour aad the eco&oinj ot
its use Instead <>f ortitosrj flow tor paetfy
She Will Ask for These Flours—Will You
O.ve Them to Her?
Vancouver Milling & Grain Co., Limited
OFFICES AND MILLS
VANCOUVER, B.C.
Branches: Victoria, Nanaimo, New Westminster. Mission City.
Agencies: Duncan, Courtenay, Langley Prairie. Cloverdale, Ladner.
J. C. WILSON, LIMITED
—Makers of
The " Standard " Paper Bag
UNEQUALLED FOR STRENGTH AND DURABILITY
Phone Sey. 781
And of the following Lines:—
Greaseproof Paper Pie Plates
Stationery
Ice Cream Plates
Oyster Pails
Twines
Wrapping Paper
Toilet Paper
1068 HOMER STREET
Phone Sey. 781
VANCOUVER,  B.C m,; BRITISH COLUMBIA RETAILER
179
fir<„    BRITISH COLUMBIA
** RfJAILtR
■ tl  Mnnihlv.
'HIRTEENTH VKAU
i;ii s   DRY000D8,
•w \u\
km. MEmCHANDlBE
OFi'!• 1 \l. ORO IN OP B.C  BOARD
RE*] \\\. KKRCHANT8
ASSOCIATION OF C INADA
* MONTHLY JOURNAL published in th<   ntcrcat of Retail Merchan-
g and t!»*■» Development of Commerce in Western Canada
st B8< RJPT10N RATR   Two Dollan ivr Yeei
Idvertlalog Ratsi •■«  v.;; .
in sdvani e
ESHoei \s  J HUGO
Pubhghff*   PROGRE&e! pi BUSHING I "   LTD
EDITORIAL AND BU8INESS OFFICES
LONDON BUILDING,
VANCOUVER.   BC
Telephone
<><:
XII   v.
.1 Wl Ain    1921
Vancouver, !>.<
KNOW YOUR CUSTOMER!
ihe retail  merchant  who works
I a plodding lint is almost ai
neless an be who losves his busi
- for baseball and oth< r altrao<
i  during   trading   hours   The
rehsnt  srno »* attrt  snd  keepi
s' if posted on business conditions
ihf n in who seldom "goes broke"
fortune   cones  anyone's   way
: • ••<•!» the best of us ''■ I hard
ki   but too men of the type
sre featuring in our "B.C m< r
fits who have made good*' nags,
!»n had these experiences and
suae of j*rit unci the reserve
'• have in various forms to mcel
' exigencies, they have tome out
lop,   These men are noi selected
ik,v Ihey have big stores, they
carefully chosen b)   reason of
luceeas through their straight
■ srdness,
'*' use thm introduction to fe*i
'"» idea of ours; the writer is
\ cry day "man in the street,"
1 buys bis hats, suits, collars, ties,
s etc., from the local retail merle   He has no .store he psrtieu*
Isrij goes lo for the reason that no
one bas endeavoured to gel bis busi-
ocas IS v. tins is riot a persona!
mat;>r it applies to every store
< UStORii r.    A  man or Woman comes
into yonr itore snd makes a pur*
I base, he or she departs ami if no
s 'count is opened, this ready fash
rustomer may never be seen again,
ran y letting s customer with
money in bis pocki t disappear without making a tangible effort to get
Irs business' If w,. were in the retail trade, we would ssy, "Pardon
me. s;r «»r madam . we do not remember having seen you here before,
We tike to know our customers and
treat th m as friends. We aim to
Stud)  their interests, their likes and
dislikes Bach mouth we semi out
i small calendar and information
calculated t<> be of interest to you,
and we would much appreciate your
name on our mailing list." or words
to some sued effect. We could go
on with our ideas on this Bubject,
hut this should be sufficient to show
what we are driving at. Know your
CUStOmi r s'el   your  salesmen   t"
know him Call your customer by
name ami he is yours for life, Tin'
Stereotyped "what can I {\o for you
and "we shall be glad to see you
again" ie not gripping enough,   Ho
can hear that in everybody's store
lei him find in your store a personal
and friendly welcome—don't oversell him or sell to him at all if it will
lessen his regard for you. Don't
have your store a cold, matter-of-
fact coin-grabbing institution—earn
your living conscientiously and
pleasantly, so that your work time
is almost as pleasurable as your evening at home, or your recreation—
and know your customer!
If the writer kept a department
store he would instruct his clerks to
say to their customers, "We would
like your future business, not merely
in this department, but throughout
our establishment. Von ean get
everything you want under this one
roof."
It does seem too bad that we
get to know the people who have a
monthly account (for whose money
you have to wait not merely till the
1st of the month, but often longer)
and the folks with the greenbacks
oozing out of their wtflle-ts eome
and   go  unknown.
The writer has never been solicited
for his business, but the first man
who says to him, "We will give
your shoe requirements, your clothing requirements, your haberdashery, etc.. requirements, our friendly
and careful attention," will certainly get a trial. (Jive personal service
—don't sell him a brown hat if it
doesn't suit him—give him a straight
deal and he will swear by you and
your store and recommend you to
his friends. Vour store will thus
become a rendevous for all the men
and women wanting eertain goods,
and you will be recognized as a
standard and leading house in the
lines you carry in your city.
TEN REASONS WHY THE
MERCHANT FAILED
1. He did not keep up with the
times,
2. He tried to do everything him-
I* ~
self.
3. He tried to save by hiring cheap
help.
•1. He looked at every system as
red-tape.
5. He strangled his progress by
cheeseparing economy.
6. He did not think it worth while
to look after little things.
7. He ruined his capacity for
larger things by burying himself in
detail.
8. He did not take an inventory
twice a year.
9. He did not have confidence in
his helpers,
10. He had no time for relaxation.
-The Clerk. St. John, N.B.
. : i
11
K ■
I    II
:
.
a*
I     f ISO
THE BRITISH COLUMBIA RETAILER
Ja
i
The End of An Imperfect Tax
Dominion Secretary, E. M. Trowern. the
busiest man in Canada on the subject of
Luxury Tax. It is not too much to say
that Mr. Trowern rose to his greatest
height  in  this  memorable   struggle.
Ottawa. Ont,
Dee. 20, 1920
Oeo. S. Hougham.
Vancouver. B.C.
Luxury Taxes have been removed
from all articles affected, including
the ten per cent. Sales Tax paid by
retail jewellers, commencing Monday, December 20. The Luxury Tax
on confectionery, playing cards, alcoholic liquors, proprietory medicines, fruit juices, with spirits, perfumes and toilet preparations containing spirit still remains. Th •
Sales Tax levied by manufacturer**
and wholesalers remain as at present.
We are still pressing for action r■■
the Manufacturers' Sales Tax on
merchant tailors, milliners, etc, Ask
those interested to remain firm and
we will win. All unused stamps will
be redeemed.
E. M. Trowern
The foregoing telegram is an official   confirmation    of   press   an
K.M.A    on  ibis issue  thai  extended
comments is superfluous. Intent*
g.'iit constructive organisation per
sistently expressed produced the de*
sir.-d results, The Association oftw
ers say that the moral is obviousl)
MORE MEMBERS. If you appreciate the value of the Asm. Nation s
effort, the executive officers ot* the
B.C. Hoard suggest your appreciation should express itself in an application for membership, The Provincial Secretary will cheerfully furnish
application forms with full particulars
AUTO   DEALERS   LOSE   AFTER
GALLANT FIGHT.
Hue line of business that did not
share in the general reioiciug at the
repeal of the Luxury Tax watt thai
of the automobile dealers, for the
reason that in this particular field
of retail distribution the tax had to
be paid by the dealer si tl"- pom? of
manufacture or importation, and
dealers all over the countr* were in
the position of bavins* paid these
taxes, whieh m the aggregate a
mounted to hundreds of thousand*1
of dollars. The sudden reoeal of the
Luxury Tax left them in the posi
tion of "holding the bag," and in
view of the large amount of moneji
involved ami the facl thai no ex*
pianations could possibly Induce the
public to pay the tax on automobiles
from now on, it became imperative
for this section of the R M...V to
"furiously function.11' Fortunately
it is a well-organized section, and at
very short notice a convention was
organized, which met on December
20th. An iiiiun diate inten iew vm •
arranged with the Minister of Fin
anee. who in receiving the deputation
jocularly remarked: "Well, there
are lots of von." The remark being
prompted by the laet that the depu
tation whieh gathered al the Chateau
l.aurier exceeded WO people. The
ease for the refund of the tax paid
by automobile dealers was slated in
nouneements which appeared in the    a written memorandum, which was
Canadian press on .Monday. Dee. 20.    read by  Dominion Secretary Trow
The annoiincenieni "iiu'i"''•• 4l-   "
..-«. .-.imiii     eninmiHees   Were
—a — ... mii way    struck immediately, whieh worked
of reports of the activities of the    on the situation during the following
Deal With Our Advertiser.:    They Make This
Provincial     Secretary    C,.    5     Hougham
the   live   wire   tuppcr-finr)   him   in   Brit•»''
Columbia.
days    Mr. .!   K   Sigmorc ojf Vai
ouver w as a member ol the dep
tion whieh waited npou the Minisl •
of Finance,   Mr Sigmorc left \ si
couver «»n I Itristmns *»ve in order '
be  present  on  this i •  asinn,    Tie
B C  Itoard of lhe !' M.\  has |	
ver\ a 'ti\.- it* tins matter aud it i* n<
reflection on then- , fforts that, al
though at fust the prospe t w*er<
rosy, the result was thai the aut<
mobile dealers got no sstisfaetion.
h is understood, however, that auto
mobile manufacturers "ill tn and
devise some scheme whereby relief
can be granted to the dealers,
SPIRALS OR CIRCLES?
The   eire|e   is   a   beautiful   desigl
around, around and  around,  but   it
never gets anywhere,    Some j"',s
are like that Bul a job is jus! what
you make it and tins applies to re
tail clerks as well as to all othel
salesmen. Some lobs are spirals
your job is one. They lead from one
curve tO Continuously larger one-
See thai your job does not run in
circles.   Gel Into the spiral.   Credit
News Journal, Winnipeg.
Official Publication Possible .t $2.00 a  Year. THE BRITISH COLUMBIA RETAILER
181
1920-192
\ear mhieh will have passe I
fore this issue goes to prea**
ii ,( \.i\ strenuous one for
, tail I>sde,   It hss seen th. \>>
. |   .in  eeouotnic   I * adjust
|   tlo   en,I of w hieh is not Vet i
I  I j .   I'Ullfvc  iu**I    l*S of wh
ml '. i;■ an raletilation.   ra<
. merged  t»»  world coi
h were altogether outsid i
.,- nf i*4*ouomie  * \p< i' •->
«nt jifHijn the «sr snd its afti I
lllfi   im\i\idnal   bustnetM   ii  i I
■ no    ii   r.-utl  *'**i       thmeiit
IS   !o*'i
I
I j
Ml
an   lawn o
i
«*h tin   H
•rewith tci
r     Hi    i ia
|nf|i|   '   i
wei !   w   '•■
• I considers
«ue iraw    : mi  ri       *ms »n
jusl11   level 1 c ;.    ' ■' '   11   ii ■ ■•
■ rs «.»* thi  itstt n ■: I ll il s
b n were ineapablc of pii lial a
■ nn    Tht H .-•    itself I n     "
into history  but it is h
" to recall the C». ? thsl con |
1 arly  in   1920  its  presiding
■  real ;o| the  futility  of I
r*l l plati of ;i.-t ion Slid I ■ s  fned
'"At  great question faciti
'is. ij! i,; ('anada. as slso fit
-" ''cmments, was the problem ol
' v'iic a svstem ,,f taxalion eap
"i meet in 8 I he t rei     tlous w
nds of the atate consequent upon
^.ii* 'in,| its itcqticl in the • ffoi
■ ■ stahhsh retunn il cit incus sail*
'only     With hie-h wa«<»   »to k
eurrenej inflation on the on**
d ami the Inevitable reaction ol
'"oifht up eommunil\ emotion oi
"'her hand, whieh found CXprcs
ston in    reckless   extravagence in
man;, quarters, producing an unreal
and   unsubstantial   prosperity,  the
- "i the Minister of Finance and
in-, ssststsnts wss a huge one.   It is
not to be wondered at they coneeiv*
i ■' 'i:i   ■'•' a ol taxing luxuries. There
i Ii to be laid for the idea itself,
Innately   ihe methods by
'   ■* .is nought to spply the
tffere  amateur  in  concep*
su I ai ■ itrarj in application.
In thii   conne tion   the   remark
ins ■     anted that Cabinets Min-
I i j pert adv isers seem sin-
rept suggestions
l»nii
e*J-
eompetent sources of
itil tin* evidence be-
■-';!■;<•  as  to  literally
■•• s.sy that no measuri
night doun in the Ped
I :
its
11 s  v. ii »
founded. What finally happened to
the luxury tax and everything connected with it is now public property. It is not too much to say,
however, that the luxury tax was
killed by the Retail Merchants Association of I 'anada.
In British Columbia the opposition
to it was uncompromising, and it
eventually came to the point of
positively refusing to carry out the
Government regulations, It is not
8 pleasant thing for retailers as
I 'anadian citizens to reflect that it
became necessary to adopt somewhat
the same tactics as did our friends
in the historic Boston Tea Party.
The moral of the entire story is
so obvious that  it should surely not
be u ssary to explain it in detail.
When the retail merchants of this
province, with their confreres elsewhere iu l'anada. will adopt and cut
1   l     '   »s    mate t|h. gyoup idea to the same degree as labor ami agriculture have
learned to do, they will become a
m   ni  wed   signs of aucb    factor in organized society commen-
I-considered preparation    gurate with the important position
... i • ■;. the fact that with-    they occupy,   They will then be eon-
ys from the time of its intro-   suited before instead of after the
duet • ■ > Parliament it had been     event, and their foresight will save
tided ..- to lose right of some    governments from ••hindsight" and
its ■   ■" ' ■'   cardinal  principles,    consequent loss of prestige and con-
lien      ' 111   rets'!  irsde  became     M,?v   .,,,,) t),t mitry from unneces-
ill sn even more strik-    s;irv    and    expensive    experiments.
* fast ion    W th b stroke of the    There is no danger that their organ-
cm   throughout     Canada ixattOll could ever rise to a position
found themselveee unpaid where they could abuse power, for
servants   died upon to collect the reason  that  the corrective of
oft St    bnoxiotia taxes that competition is inherent in retail dis-
.■••,.      ent     could    devise, tribution.   As an organized unit in
W'.'h-r it was right or wrong, ex- the community, nol inconsistent with
otherwise, to lev) a tax personal ambition to success, which
ipoi   luxuries  tht  principle o\ con- ,.;in only be discharged to the extent
v ■ • •   ,  iht retail merchant to set with which they apply the principle
a» tin   ' fernment's "shock al sorb- 0f co-operation on fundamental is-
s    i .;. :. ■ s;;   i       He   was  pal       sues.
! ,1           •    collect a tax upon in- it  is ;,» be hoped that 1921 will
iirtteles   winch    were profit  by the lessons of 1920, and
■ -  ■ .   rules and regulations that instead of a number of strag-
ated that Itardh  two in gling  independent   single-ttrade as-
., ;,   of fi iers could  agree soeiations we may see a closely-knit
itil rpretations, retail merehauts association pledged
•,.   i result followed,   A to conserve the rights of the indi-
. ■          proportion   of    the    retail vidua!   retailer   as   an   independent
| , i< nth   endeavored,   under economic factor, leaving free play to
,,,s-   ?,, -*arn   out  the Govern the various trade units in the organ-
v policy     The balance made igation to worh out their own pecu-
• -i ,  sliffhtest effort to meet the liar problems.   The foundation has
. mtioji   and   profited  at the  ex- undoubtedly been laid for a strong
.,..., of their more scrupulous com     and closely coordinated provincial
. .,l|s    ||  was pointed out  very    association during the last eighteen
Finance Minister that    months and the task that now awaita
association officers and members in
ensuing year, is to take up the loose
step had been taken, an ends and knit them together into
ffori was made In retrieve the situ such an association of retail distribu-
,tioii b\ instituting a system of col- tors as will entitle them to the region of the luxury tax b*, stamps spect of the Government and con-
ti"   confusion   worse   eon      fideiiec of the  public.
,»arl\   to tl
m |J a  rt-sull  would  inevitably  fol-
I..„   'lUi instead of recognizing that
Hi;
ri
*  1-1
i
n
Ih (IS    I'l.-l :> 1 U 182
THE BRITISH COLUMBIA RETAILER
.ii
IIIU.il
I
I
r
I
11
The Last Word in Fire Insurance
Address Delivered to the Fifteenth  Annual  Convention of the Dominion Board, R.M.A. of Canada.
at Vancouver.
Mr. F. J. Martin, who made this com
prehensive statement, is president of the
North West Mutual Fire Association, and
,s largely responsible tor the success of
this enterprise. The issues raised by
Mr. Martin affect questions which occur
in the ordinary way of insurance bus ness
to every business man, and his utterances are therefore worthy of careful
study.
Mr. Oaryl Kent :-The British Columbia Board have arranged with
the Northwestern Mutual regarding
insurance and the members have
been given the benefit of the cheaper
line of insurance. From what Mr.
Martin has said, would it not be
more advantageous to retailers to
form their own company, and. if not,
why? Wouldn't it be better to form
our own company rather than to get
it through the Northwestern Mutual''
Mr. Martin replying said:—Thai
is a very pertinent question, and it
will take more than two or three
words to answer. It is a question
worthy of asking, and deserving of
a careful answer. I have been in this
game, as 1 say. for a good many
years, and have had a good many
obstacles to overcome. I have succeeded in building up the largest
mutual office in the United States,
and if you would ask me what was
the hardest thing I had to overcome
in doing so. and in furnishing insurance at a low cost. I would say this.
It is partly because there are two
thousand mutual companies in the
United States today where there
ought to lie two hundred. Some business is local in character and some
is not local in character. Von can
take some of the small farmers' Mu-
tuals which cannot get a loss of
over $1,000 or $1,500. They have no
conflagration hazard. Nobody wants
more than $4,000 or $5.00(1 insurances, and they have got along very
nicely. On lhe other hand, there
have been one thousand mutual insurance companies formed and very
few of them ever got on their feet.
There have been several in Washington and Oregon who undertook to
get on their feet, country institutions
cenerally, but  partly from lack of
knowledge, and  party—-J shall  say    ary. and th
largely—from lack of sufficient vol-    be produced
jgyime to obtain an average loss ratio,    principle of
(Ccntinued  From  La»t  Issue. |
to make an average volume, not only
to reduce expenses, which are important, but it also enables a com
pany to carry the risk that tfie man
really needs, not sin ply two Ol three
thousand dollars. We ihij not tak> ,t
risk of over $1,000 mi our COmpUS)
until we had over 1,500 policy holders. We will not assume now a ri>k
of more than 2 per cent of our premium income, 'lint must mem thai
a company must have $100,000 premium income to give a policy ol $2,
000, I don't think it can safely lo-
done   for   b'SS.   bee,,use   Voll   IllUs?   be
abb' to assume a risk on more than
one building in a town subject to
conflagration. So that st is a great
deal a matter of volume and capacity, W'hib- | have the company thai
is doing the largest business m the
United States, that is ne sufficient,
1 have twenty-five of the strongest
companies in the United States cooperating with us through our of
fice, so that we have the capacity of
twenty-five companies, but, as I
said, it is a very slow job building
up and getting in shape, and giving
the merchant $2,000, $3,000, $4,000
or even $10,000 insurance that he
needs.   That is one of the problems,
and if there were only two hundre!
companies in the United States, instead nf two thousand, there would
be a great deal more business written in mutual companies. Again,
what would be the advantage! First,
a  small   volume  of  business cannot
be done for the percentage that a
large volume can   Again, we do not
make one cent off of this insurance,
"e are simply an organization of property owners. Up to the
present time mv offices have left
$75,000 or $100,000, more m ('an
ada than they have taken out, I
don't know if they have taken QUI a
cent. We don't want to make a
profit here. Now, of course, as executives, we get paid for handling
th's business, but our pay for handling the business is less than one
per cent, and that would take $100.-
000 in premiums to pay a $1,000 sal-
that   we   ean   obtain   is   (fiving   th<
insurance  at   exact  cost,  carrying
about five per cent to th.- perman
ent   surplus   for   an   unusual   Galas
tropin-, hence the insurance goes to
reduce  the   premiums,   and   that   is
tin- basil on which w«« are formed
Rven with our large volume, we rat;
not   get   the  same  loss   ratio  every
year   1? may vary three or four pur
• ••nt      As  near  as  ue  can   tell,  we
Ri   our  dividends  on   a   basis   thai
will can*** five per cent to surplus
The more people we can lerve
tl e happier we are, the more
we ,,m save 'bm the happier we
are, and we create interest in the
Northwestern .Mutual Underwriters
viu-'h is being field exclusively by
tin- Retail Merchants' Associations
here for their own benefit and for
us all     Doel that answer the quel
tion I
OUR COVER PICTURE.
Tl c ( hristmas window ot the  \
a I   Orocer). on our coi er, is n k"n' I
one.   Tiie ha     .-round is of gr«
I   vth i* ith tinsel to gi*ie lighl si
color    The ton of the greeting    n :
s> di >ped with white nils snd ll
four corners ni Ihi   >'. indou  SI •
enroled with evergreen! to which ai
attached spaced Christmas stocking*
Grape fruit, oranges, whole and si
led, walnuts Spitz appbs, ehoeolat* •
Spanish table raisins   holly, his nil
eraekers, crepe paper roses, botiati
• i'Mi's   I'.ia/il nuts, Smyrna fig*-i
gins d < aliforoia fruit, -Ionian al
monds,   maraschino  eherrieS,   niivd
mission figs, shelled Valencia al
monds, cheese cloth, cotton wool an I
aVtifieial snow were soin-c of th.1
thingi used to ffive the w indo** i i
attractive and sparkling appearanc
The ceiling was decorated with holl*
ami e\er greens,
A SERVICE YOU CAN RENDER
So as to (five every part ol the
I ro\ in ■••   **   chance,   we   ask   our
read us io tell us ol retail merchant!
e same expenses cannot    whom thei   recommend as mitnl
on a small volume.   Th
H
ihjccts  for our pag
i;,c   Md
our organization is this,    chatiti   Who   ll
jhey went to the scrap yard.   Tnsur-    insurance service of the best,  with     Tl
fence is based on average.    Now it    the lowest possible Ions than can br
takes    some    thousands    of   risks,    produced by careful
iVe
M
Hie
OHM I
icse names  wil
lie   en
refulh  gone
over  an
ii   u   consider
worths
grouped together, of the same size,    vice, and the best expert knowled
inspection Ber     this  distinction,   il
|e\       Wll
a 11|
lC:i!
ge    month bv month m this journal
You  Have  Not  Read This Journal, Until  You   H
ave Studied the Advertisements. TIIK BRITISH COLUMBIA BETAILEB
IX.!
Double Income T
ax
and development, in order that we
may thereby provide adequately for
the people now in the Province and
S c;e Arguments in Favour of Con*oii dating the Federal and Provincial      Bt<     ■ „    ,,.     .--------.
[,    me Taxation, With a View to Eliminating Unnecessary ExneiLse an-l      ir        V ,      'l,,,,itional population
S mplitm Returns.   An Address Given by A. B. Weeks, Vice Prwident "'" P°heie8 °f the GovePn
•he Manufacturers   Associat.on of B.C   at a Luncheon of the Van
couver Branch. R.M.A.
dness mi ti in Britiah I oiumbut
»Ug been of  the  opinion  that
present methods ol collecting \u
• ues in this proiinee ire s
of Ineffi (ienc*i and waste of
The Dominion maintains an
fxpftifiv*   office   with   doxens   of
h • n   auditors,  managers and  s..
who send out eotiutints forms,
i    reminders,   advertisements
: in other ways find out i man's
■  ■ ncotne snd proceed to ■
t the I   ••■••-.  from bun     Thi Pro
■>. if   wants   a   proportion
f thi ii  '••'■:• of ,».<■•*•', resident, but
ii Mi id   <<i    BO operating    with    the
rsl flovemment m the matter
!''■••. inee also maintains in 11
ffiee, and also pro .-. .u to
: ■      it what i man 'i 11 tabli in
is.    Then  \t no sort of ■..
"dmstion oi tin   a oi h   no effort
itei  •■   it    o...., ratiot    m» effort
unt    i saa] j   expenditure,
• r to save the taxpayer unneeesaary
involved in ninking out two
■ ■ iroa, cab ulated on difl 11
'  '   ivcr i Ktcl*   "''!.- qui * tion
i!e  |..ok*« ii?   the  matter
■ I ■ i ievi point that b tit
si  arid  PfO*j incial 0o*l i "'
"*nt want a proportion of his in
snd  he  is prepared  to :
■ er pro; orttoi in< ci naar) for
roper govi rnment of the conn-
I ul he cannot concede that it
tl be tie i ssary for him to be
w ;; ■ i with the expense of main
■ 's ■ i :■ uste  and distinct
'l* of h i hinery    f..r   extracting
r..nils'-   amount of
Sur«'.   s,r i |)(. j),,. ptibtic ■ i
is iieas \ enough as e\ idenced
M ' income tax, without needb ss
tsttn t public money  by  doing
me w.uk twice
QoVl rnment  nuie  ..f th.e . as•■
K  ' al neither the Province nor th*
n admit that the other hat
ifithl to collect income tax  Ra -h
! tins privilege Is within its
"!"•. but not within the power
1'    i other
"her. they differ as !,. what  i«
t i   i
'   and  w bat  is not. the itict
as well as the degree of taxa
differs, and so forth
' isy, in fact, to (five a bun I
mnn   w h\    the   two   lio\ ern
•*•   l-hotlld   levy    a   separate   tax
assessed   and   collected separately,
but   the   whole   hundred   would   not
equal in fore,, the one srgument that
it Is a needless waste of public funds
and of the time of the taxpayer.
11 ■!> is no \ .iliA reason w hv matters should not  be adjusted ao that
both taxes could be collected through
01 •• offii e, and apportioned between
the two Governments by arrange
menl This would involve changes
m the Provincial taxation to bring
it into line with Federal method of
lasesan < nt, Hid as regards degree
or amount, it is obvious that provided the Provincial Government re
• e)\c approximately the same in-
eomc as they would gel if they collect* d their I tx separately, the actual method of omputation should not
n stter to them.
How much simpler il would be
if one could make one income tax
return and receive an assessment
■■ ra ll i Dominion office for the
\ > ileral tax and at th*1 same time an
assessment covering the amount to
be paid • i the Province. The two
taxes could either be collected and
spport • : afterwards, or could be
sssessed st the time and paid Be parte the two authorities,
If the methods of assessment differ     do   aWay   With   the   difference.
If the Provincial Government
think the Federal Government is
en roaching on Its statutory rights
ni taxing incomes    forgel it.
'f the joint method o\ collection
llld deprive some (Jo\ eminent employees of B job    all  the better.
The above suggestion leads natur-
illy   to a  consideration  of some  ol
|] e     main    differences    between     til*
no idence of the  Federal  and  the
Provincial taxes
It has long been the general opinion in commercial circles in the Pro*
v in ,• that the basis of the Provin
■ ial taxation is sueeptible of improvement One of the principal items to
which execution ean be taken is the
persona! Property Tax." which is
essential!} B tax upon capital and
,.s such in attackable as an unscientific method o\ taxation.
For vesrs past, on the public plat
form, in the press and in parliament,
the leaders oi the community have
l,,.,.,, emphasising the fundamental
necessity of increasing production
merit are based upon aiding the
establishment of industries and the
development Of natural resources.
The personal property tax is by
its very nature calculated to perform the very reverse of the above
policy, in that it places a burden
upon capital. To give an example
of the effect of this tax. take the
case of an industrial company, incorporated with a paid-up capital of
$300,000. This concern, immediately after incorporation, starts to
erect a factory and to purchase and
install machinery and equipment to
the total cost, we will assume, of
$200,000. It takes them a full year
to building and equip their plant
The first year they have no income
at all, only outgo. Not a wheel has
turned, they have not vet commenc-
ed business. Yet under the Personal
Prop.-rty Tax they are assessed 1 per
cent of their investment, $2,000.
It would be possible to go on
citing instances of the adverse effect
of this tax upon the investment of
extra-Provincial capital in this Province, and on the establishment and
maintenance of industries, but such
is not the purpose of this article;
whieh is intended in the main to
focus attention on the one point, viz.,
the desirability of consolidating the
Federal and Provincial tax so far
as returns are concerned at any rate.
The whole question is being con-
siderated by a special committee of
the Manufacturers' Association of
B.C., who have for some time past
been engaged in studying the taxation problem as affecting industry
in  this  Province
Doubtless it will be the intention
of this committee to prepare a memorandum dealing in full with the
question, with a view to bringing the
subject prominently to the fore at
the present juncture, not with any
idea oi making it in any wise a
"party" matter, but certainly as a
matter of practical polities.
MY. Harrison was in a bad temper
and when .mi acquaintance met him
one morning with the question:
" 'Ow is your 'ealth today, Mr.
'Arrison;" he waxed wrathful.
"Mv name is not 'Arrison." snapped Mr. II
" Well," said the other, 'if a haich,
a hay, tWO bars, a hi. a lies, an' a ho,
an' a hen don't spell 'Arrison. then
what hou hearth do they spell.'"
I :
WPC* I
184
THE BRITISH COLUMBIA RETAILER
'aiiuai
Interest of Retail Merchant and
Manufacturer Are One
facturera. Consequently, at times it
might be a little more trouble to
push the sale of local commodities.
but 1 am convinced that tin- result
attained w ill amply   repay   the add:
tional effort. Any casual observer
Address by J. A. Cunningham, Honorary President, B.C. Manufacturers* must realise the great change thai
Association, to the Members of the R.M.A. of British Columbia at the      has taken place from a manufaetur
New Westminster Convention. ing standpoint mi British Columbia
.   ,      ,   , ,, ,.        ,i    i     l       r   during the past fi\,- years.
It was with indeed real  pleasure     Province,  equalizing  the  burden  ot
Co-operation Is Strength
There is nothing that would please
ICe
he i lerks in the retail stores attend
lectur s on the advants ■'•' ol nusl nil*
Me is
h o tl
when I. was requested on behalf of taxation, and the building of homes
the B.C. Manufacturers' Association and giving us increased represents-
that I decided to accept your invita- tion in nonunion affairs, and above     ln, more than tO see g splendid cam
tion to address your important body all retaining our money within out    paign by the manufacturer and tin
on the question of marketing B.C. own   borders.    For  every   dollar I    retail
made goods, for there is no question worth of goods purchased al home   on a patronise''Made in B.C." moi
dearer to my heart than the upbuild- increases the wealth'of the country;    meul, and I would like also to sc
ing of the Province of British Co- every  dollar sen?  out  makes  that
lumbia. much more of an unfavourable bal
The interests of the manufacturer ance of trade.
and the retail merchant arc mutual incrcased Production Essential
I  have  studied  this question  very
carefully as a retailer and a jobber       if British Columbia n to occupy
and now as a manufacturer, and I the position to whieh, j|  \t entitled
could not  arrive a1  any other con- we will have to rely more upon our
elusion  but   that  every  retail  mer own industries, increasing our I
chant and every clerk who works production and becoming more sell
for him should'consider themselves supporting,   it isgenerally conceded
a special agent for the marketing of t0'C.v that as a people we cannot    fi
merchandise that is made in British progress and develop on real estate
Columbia if for no other reason than BJ C ulatiou.     The   wealth   of   any
a selfish one of building up their community  depends upon its  pro-
trade, ductiveness, and we are business men
must aim to establish in the Pro-
maae goo is     i ne
mni i' i ' ;' • rs    tnpmselv >'*    real
that their sue iess In mark etii * do
per Is veri  largely upon the retail
r   ■■ ; tut. and the clerk behind tl
'■ r   and  when  \<ot stop i>< pon
aider that nol o\ • i 2%) per cent of 11
populati ■'■ ot British <Columbia aii
'U'odu-'' rs, ; ■"
essential it  is t; at
Productiveness Spells Success
■ thre ■ * earn I had ,:
111 r 1111*
-resident ol '
. I
\t
ifs *urers' Asso iation, it
vines of British Columbia a more    was essei I .-.' ,; si I make a spec.a;
>   i      i     * .    i
- 11 .     it i   pot 11 lei
n '•  inv**sti [at  uis le
n I
t
•ti
iieti c ;!s that
iomv ann bii
to one point,
•ess of I Irtish
i as g Pro** ioce m the I»o
n inh n of • anada depended upon
the nrodu tiveness of the Proi inee,
in ressins ; il our mauufae
Manufacturers' Association Big
Asset favourable balance of trade.
There is no organization in the Tin- world war has taught 'is many
Province which has a greater claim things, and one of the principal
upon your interest than the B.C. things, and one of the principal
Manufacturers' Association. If it statements made by the Statesmen
were not for the pay roll that is the world over Is for increased pro
made possible through the different diction. British Columia has now and tl
manufacturing plants located here, reached a position where we are in- luring possibilities, and I feel today-
there would not be the good retail ternational and we are- affected by that 1 am talking to a sympathetic
business that we have experienced ira<>- conditions throughout the audience of business men who have
during the past four years. If H world to n greater degree than ever the same interest In our development
had not been for the efforts of the \;-{tlyr. Then- >s no country posess ss myself, and I wish to assure you
B.C. Manufacturers' Association in 'ng greater natural resources or that the Manufacturers' Assoeiafim
their campaign at Ottawa for war rrreatcr possibilities, What we lack desire to eo-operatc with you in
orders at a time when business here '8 the development of them. In this every way possible
was at a standstill, every city in the we nave a e0mmon cause In fael And in com lusion lei me venture
Province would have been in an ad- the manufacturer, the retailer and to hope that we ean so co-ordinste
verse position. When you stop to the consumer are m partnership for our commercial activities that 'bis
consider that through our efforts the uphuildin" of this the greateal dei!re ean be i
$31,000,000 worth of orders were Provinee in Canada and I wish to
placed and distributed creating a day  to appeal  to  yon   as shrewi
pay roll which in turn went to the business men. that von give this mat     wrote     "Hearing that von arc re
retail merchant,   I cannot give you ,„• fan and sincere consideration    tailing literature at -\ a word  I en
the pay roll figures for the Province, .„„■ *oin witll 1|s m nl||. „„,.,„,„„.    ,,„„. $1 fop ft         -fi „
but I do know that the pay roll m ,|(1) 0nly to support our own indus
the city of Vancouver amounts to
"   .!•• 'omplishcd Iact
fo    Kipling    an    American    Once
"Hearing that you arc re
literal lire at 11 B w ord   I en
1 for a sample
Mr     Kipling    complied,     with
two million dollars a month, and has
been the means of the great growth
we have seen both as to population,
bank clearings and general development. Every dollar spent in patron- |t js true that the I
'izing  our home   factories   means  a    f
d th
c  ij   T|e   HOI
ar.
tries but to create and establish new        i<'."<,i ,     ,,,,,
ones,   For in mcraesed smoke stacks       T
lies our growth and prosperity,        wrote: "Sold the 'Thanks' anecdoti
Wo   weeks   later   the   American
How Retail Merchant Can Help
for $2.  Enclosed please find 46 eents
ni stamps, being half the profits <>n
ni-
greater pay roll, increased popula-    al advert
nrer cannot afford the internal
d  manufac      the transaction, less the postage
ion
Tl
lion to take care of the bonded in*    of t!
isui" carried on by  manv    likely
le above is not new but  It  is nn
can     anyone
ima-fine     an
debtedneas of the cities and of the   ticularlv the large a
e kiri'er Eastern, but more par      American  doiu" as  the  final   para
mencan manu*   graph said he did I
Deal With Our Advertisers:    Th
ey  Make This  Official  Publication  P
ossible at $2.00 a Year. THE BRITISH COLUMBIA RETAILER
185
Honesty is the Best Policy
Stance,   Spanish   leather,   which   is
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ neither Spanish nop leather, Palmer
B   A.  b  Birthplace  of Splendid Propaganda In Best Interests of       IT' ul";'ll.,s aU cotton, Hudson
Merchants. ot      s";t!; wiuch  « ■■«'.  seal,  but dyed
mn.skrat.  and   so  the   use  of  these
■ril-Hin recently ,ss.,ed to the Thi  basi   principle of advertis- ,,a"""s s,louM ,"' avoided,   In cases
ts of Portland, On    <, the ing is truth.   And bj truth is meant ui"'!V fabric 1S part cotton and part
'•■'   business   bureau     vigilance the statement of all the important Sllk' or i,art ,'otIon and pari wool,
": Jlu,J eft)        • atteu fa Is regard i ..• tl e article advertis- ^" la,'f slloul<i ln' prominently men-
•, the fa<t that it costs more ed, n th  it the suppression of an ■ ,:",i"'i m ,1"' description.   Such ex-
iple who have been detail which,  I omitted would tend I'r,ss",,iS as 'crepe de chine' for a
part-cotton fabric, 'wool underwear'
for wool-and-cotton underwear, 'linen tabb- daniask,' for half-linen and
balf-cotton damask, should not be
tolerated.
Ill K'lll
idvciiisiug    Since thin sn    to make the a
National   V gilanc
. of the \ i   mU d Advi i
lubs.   it   Is   ai nan ot tha
m more rifr
Truthful advert isini*. tl
nereiore,
" I i 11 J ,    III    I
hi    H  Up hi
•• ■. id ' car
tov
i!  i
tig thi     irl
it t raetive |
the i     ■  '    i ■   i
n otb< i men: ihIi*
■
. '       is
'   the p
r« sj
ra
'i*  pr
t   to   ;
■
fa
i   ry  tm
if  Ml..'
'.her
tin   -   s1  ol  itdliiiu  v'--o.■ v say <
•Jidem      liainnan of I
V i gtlam ■■ ' ommittfi,'
,; ii h  has  be it  said   aboul   tl
'       11 m essit)    thi     is   drawei
ol    truth    m    advertising.
I"r'e, the following statement
I as been si nt nut by the Nn
i i rjlance I 'ommittee oi the
iated Advertising I lubs will
• ial interest, because it telh
*w  tO apply   truth ill ad*» I rtis
ibis statement was eireuiated
■ among merchants of lioms
' > the P> tier Business Bureau
Ctty, and  similar Stati men! i
" ' "   ll ItlCtt   ||,   ,,{|j, i
|J4 nn\
ll
uireau i
inred w I h earel ui refer-
■   lo th    ffl   0**t ing points:
"The Origin of the Merchandise.
special puri basi   must not be usi
"Illustrations.    These  should  always faithfully represent the object
unless  the  merchandise   has  been    advertised, and should not convey
any false or misleading impression
of its si,'.- or appearance, The custom of using illustrations which do
not directly refer to the article ad*
lo. ,
- '   -■  I: e usual price.
•'■■■•    - learan a,  'n tnnanta,
id   umilar   express    b,   must   be
m d only v. 11:. •    .  represent the
t facts in tin ease.   If some of    vertisea should be discontinued, un-
■   adverti ers   own merchandise is    less sueh    illustrations   are   clearly
leludi . tale of specially pur     nsed only as a decoration to the
as'il   ..'    ■ :-.   #h;s  fact   should   be
advertisement or as an identification.
of the class of merchandise adver-
"The Description of the Merchan
dise
<:<*-     s
•   :-■ RI
' W) 1 111
i aiw a\ s
"Store Signs.    Store  signs  and
iracy      windows and other merchandise dis-
.*antcd     played   must   conform   to  the  same
*   may     -tan-hud of truthfulness as the ad-
 v.t' ^H
-:\ v1 ,t,|. s in
*ht ;•   ■: f etive, the
■  onds." tlj   im
am '' tl ■ mill' should
■■ m • ent , lace in the
Merchandise which is
pf   s< ••«. .}    ;iS    t;,.\\     .,-   ;    ta^lU'-Iiable.
Q iai tities  should  always  be  indi-
it tl    ]>r a 1
Iik meut stun
in small, the adver-
"Sales People. Advertisers must
use every possible effort to see that
representations made by sales
people arc in conformity with the
advertising."
This splendid article was referred to in our last issue bill was inadvertent1,   omitted.
The Value of the Mcrchanchsc,
, . . *      values have no place in
i ■Ivf-rtifunir    Hv   eoi    ..ra-
THE FIRST-CLASS MAN
ai    tl    Btat
The  first-class man  can.  in  most
^m^^^^^^^^^^ cases, do from two to four times as
ari       s 'worth  a pnee in much work as is done on the aver-
<\   i   of the  -   ling  price.    Such ay,.   Men who know how to gel the
ClitS ol  tt   rth are usually the maximum   results  out   of  machines
•• I mist     opinion ol the one man are common; the power to get the
or woman who bought the merchan* maximum o\ work oul of yourself
and are usually exaggerated, is a much rarer possession.
Where an article u^ to the time ira- T(S.S    ppove   conclusively   that
m di          prior  to  the  appearance sy]]CU ., ]u;lt|  >g ^ng w|).lt  ,u, 1)(V.
ni'
at
n : \ rvt is uncut, has tieen si
I p ,id\ertis f s
11-
lieves to be his best he is still able
regular Stock, tt) (j„ better,   Many men have never
-■price, it is entirely per discovered  their reserve stores of
......  .       '   mention   th'S,     Such   a ptrenifth. because they have formed
Rtatement is a fact, and capable of the fixed habit of quitting at the
I   !.
ti inc ' ■ ■ -
ai  ti\ • i"
\t\X\    \ '
The ti     of a com
.",. i al months olu,
,\ ■<
i
ii i
■teh  bureaus.    Said  lite  Lotus- ^|^H
first access of weariness. .Most of
^^^^^^^^^^^^^^^^^Ifts never know H our lossible
in likely to be misleadin*?   achievements,   for  we  have  never
warmed up and got our second wind
;n our husiness or professional nf"
fairs    Credit Men's Journal, Win-
.- avoiucu.
The Dse of Trad? Namea.  There
imber of articles w bicli bear
m
sleading   trade   names   For   m-   mpeg.
1 ill
: I!
■
I
' il
■ u
I
11
11
i
"***<**9fi 186
THE BRITISH COLUMBIA RETA1LBH
•l.lllll   ';!
Our Combination Fountain and Refrigerator
11 lp  Yourself ;
uur Combination  Automatic   Fountain  and
Refriaerator in use
Hunter Manufacturing Co., Ltd.
.-yam TAcn mens Ol
, Automatic Fountains & Refrigerators
CHOCOLATES, CANDIES AND FRUIT JUICES
114 Water St.. Vancouver. B.C.
.Srymonf   D»4i
Home of the
Hunter Mfg. Co.. Ltd.
store ami Shipping Room, THE BRITISH COLUMBIA RETAILEB
1ST
he Use and Mis-use of Taxation ^,re,r. beobtainedbyeith<ir
A MAUUVJil    ot the following means:
By Dr. Theodore H. Boggs, MA . University of British Columbia.
following address, given some     been illustrated times without num*
fori tin i oeal of the luxury    ber in the course of history   The ag-
be ol oeeulkr inter- n .»•    grieved taxpayer is tempted to eva
sion and fraud    h, this connection
General Obiervat;oni. [Jf ?*lmj V    :'-v allegation that
ail imn are bars needs little qualifi-
,\! the ot tset 1 should like to reft r      stksn.
Szamplsa of ril-adwscd Tax Policies
to the ..." ire and purpose of
n . to make then brief refer
, the Luxury and Bales Taxes,
mil-  to •.entare certain iug
-    To bi gin with, ti • ; •   .'
I be I '*'. ntal H ilta
e I a II oi farming
roc   American   !'
u   wort**'
a.   ii      a ii  i vi
are many  taxes a hieh I •• •
'■■I at ol i*r tiiuen and in o
i •»
is   "en   in
(is iaxes.
ition    v,;.
i.   . 11
o •   in-con
sidered Taxation
Tl    ;•■ • • ral Propertj Tax. as ad-
•■■ es whieh have nol yet been   mio item I in the American States is
1 upon ws perhaps the most unsuccessful form
<*f I station imag rial le  It promotes
Ihs Importance of the Problems of    widespread deception and social in-
rticc. I icier ita op Moon in tang
ible ; r ;■ r ;■ practically escap «
-     .   the most i ,ireful :e- rainr    K, ■
'■    By an increase of the Federal
Income   Tax.     Tax   revenues
after all in the last analysis
eome out of Income.
b Through the establishment of
a general and universal Sales
1 ax on all forms and lines of
Business; that is to say, a
gross Turn-over Tax.
Conclusion.
Finally, I would assure the members of the Retail Merchants' Association that all Canadians are deeply
com-, rried in the problems of Taxation, and will follow with interest
the efforts that may be put forth by
your splendid organization   in   the
direction of Tax  Reform.
Taxation
Taxation playi i dominant role in
I ilitics    it \s an unfailing
I ur ■  of part-,  s'rife      I < ■■ 'axal   >i
in i also has an important consti
* '.e,-,.s!   and   social     significance
"      of th** gn it   events  in  the
: ■ I istor) ban i 11 em oeeaxion
ed | ■ b)  an arbitrary  or b)
.'.•     i .- rclse of taxing |
And        era national   expenditures
ut ; i trail that great    I lligence is
: "'or on the part <>f tb.- Tax rtu
thorities    In the ease of the ' nited
Kit ■        for example,  during the
two 1 indred and  twenti sis   •■ ars
I ng 1914 the total naUonal • i
lure amounted to nearh eh
i ■ -' iple, in I "; .■ rial: during the
thirt, } car- follow ing 1S66 the \ ai-
nation of Real Kstate increased from
BUY FIRE INSURANCE AS YOU
BUY MERCHANDISE
Too often we wait to be sold items
We   use     even   business   I11CI1   seem   tO
wait for some one to come to their
1*06,000,000   to   1144,000,000,   while   place of business suggesting an item
tl e a^
d ca le ol ;■■ rsonal pro
;   :'    rl    "■ asetl !"•   ■ i js67.00O.0l 0 to
■ ''• n   ■  < j      ,..,j    ,, ,.<     ||    |g    Vl,j!    at a time when the mind is free to
that they might buy—when, in reality, the better method is to choose
it   per
decide intelligently, taking into contention quality and price of dif-
rent commodities.
This   is  particularly   true  of  fire
lbs Present Sales and Luxury Taxes   insurance.  Seldom do business men
buy this commodity with the same
own, that the actual vah
sonat  proi ii  reased fully   as   sideration quality and price of dif-
rapidly as that of Real Kstate ferent commodities.
of Canada
Tl fve is one argument   in   theii
:'..', or   ' I ■ ■■ w ill doubtless \ tcld rev
;   inds sterling, while during    mm-
care that they exercise in buying
merchandise, yet, in many ways, it
is more important, for it may repre-
atx years only, following I0H    ,,<••■      nt*  against   these taxes,  as
' • total national expenditure  was   fotlowi
than   ile.en    billion
>**e*e •        on-    gent  vour all in that hour of need.
more
*'erling
)■ imt  tin-, an e isilv evaded. an<
If you wish to participate in the
benefits   of   the   Retail   Merchants'
Association   Fire   Insurance scheme,
tie-, trv the honor and integrity of   open to members of the Association,
IVntlion and Purpose of Taxation
the I ISiness num.
-..■ ondl*i.   they   are  enormously
' tax may be defined an a *-om    expensive to collect.
•• contribution   «>f   wealth  to      Third,  they   unduly   disturb  the
• tin- expenses incurred in con
* common benefit on resident1*
I  e of Trade
it is necessary that you should take
the Initiative by communicating with
s retary George S. Hougham, at the
Association headquarters in Vancouver, givin■* him dates of the expira-
iu short, these Taxes violate one   tion of your present policies in ordei
and
State,    Taxation    may    be    of   ^dam Smith's maxims of Taxi     that   he   may   look   them   over,  ;
tion namclv, "Kvery tax ought to have the Insurance Department re-
he so contrived ;is both to take out     prcsentative of the  Association call
and k.ep out of the pockets oi the on you to explain the entire proposing ople as little aa possible over and tion. There is no obligation on your
i i*ovc what it brim's into the public   part when supplying him with these
particulars, it is just simply giving
him an opportunity to make th !
Association service worth dollars and
■ upon an an  insurance  prent
tatnsi the risks of so tied dii
The purpose of Taxation il
pply  revenues to meet  the ex
s of the State m  maintaining
'eetion and security to the eiti    treasury of the state.
and in promoting the prosper
the countn.
Taxes Should Bo Equitable,
ixes whieh arc unjust and exoes
tempt evasion and avoidance
power of the over-taxed oitisen   this Investigation
A Stagflation,
That a scientific investigation oi
I'C
tits to you,
.|„, problems of taxation he made by
p,!„h prcsentative of all classes      A.  P. I;nd,man s photograph 0
ln Rocictv.   Pending the   result   of   Harry Wl son m the last issue oi the
I
WOUW
suggest
Retailer" has called for some com-
• •• cffectivelv   against   Taxa    thai the presi
ut Luxury and oates
imciitarv comments    on    no
Ih tl
IS
almost   unlimted      This  has    T.tx.s he remove.
I and that the re-   suujei
t and the photograph,
Vou  Have   Not  Read  thll Journa
I   Until   You   Have  Studied  thr  Advertisements. 188
THE BRITISH COLUMBIA RETAILER
Some Evening Thoughts of a
Daytime Worker
(By Fred Mantor, in Western Advertising.)
•Minna!
to view it from the standpoint of it,
fitness to serve the particular .-',
inetit m the community to which it*
onn is have decided to appeal.
If they are bidding for the exclu
sive trade, they will bear doeu n i■>■■
mmsstssssssssssmmmmmmmmmm   «          ^-*-f----------------si----rJH h-auiy upon style and <pialitv than
The public is like ;i pyramid.              For these reasons, the smart shop upon price    If the)  wish to read
At the apex there is the ultra   CftD w wfewhat indifferent to the the maasea they will place their pres-
smart set, consisting of a few.            opinion of the rnass^ and the popu* mire  upon  price  fust,  yel  by no
As the pyramid widens we reach    ^^^^Z^^99^ *° mm* l**orb* s!-vl" ** <*«*»>•
'•.,,.      .         .        ....      Jlie opinion ot the classes.
the upper middle class, the middle        g^ ^^           „           ft   ^ *,•,,,. a(|v,rnslns, faM r,.n,,, ,,
class  the lower middle class and,    ference  tu  «<cl   '   „   b ,           ., type of store they  ,,,- conduetii ■
at thej base o tie pyramid, the mass-    ,.Mou. ,})at ||it,ni j|jv vh^.u    . Their merchant!!**   offerings, their
es—the greatest number ot   people.       ,          . 'Hnstratinni     ih.u-    ,,i,i„,1,l     .;
°                            '    '        ot people and, aa retailers the basis hhwutshoiw,   wwii   eaiionais,   the
The really exclusive store aims ai    we mllst tlS(. is ,,|a, „,- tmilV!(p •atmosphere" of their advertising
the apex of the pyramid.                   wealth. til should be planned to tnteresi
The popular store aims at  the      In viewing a store, therefor-, nn Xu>ir particular trade.
middle and the lower portions of the    less it   be it  general  merchandisi To   accomplish   this   they   re
pyramid.
store in a small community, we have    have   a
An
WSSt\\\\\\\\\\\Wl\tO\     of
M'M
1
1:1!
P&Mindfa
ii ii fin Ml l      ■    -
The Most Popular  I EA in British Columbia
will increase your sales.
The W. II. Malkin Co., Limited
VANCOUVER    NANAIMO    VICTORIA
CHEQUES— More Care Wanted
U v.u have not a-opte<,« -as^o, chequ. p^on, ^, only rea| devclopmcnl „ ^
A SAFE GUARD CHEQUE WRITER
The only machine that
absolutely      protects
p a y e e's name and,     .y
amount in one opera- ,        w
tion.
Its efficiency is assured
by a $20,000,000 co
poration.
I •• **^7' Smwwm £$€
d   ihw
1& 4tJk W*masiA
-m~
.•»* ,£,i/vt» »»»..
,#v
A machine that:
Will  render  lonq set-
vice.
Requires   no   pcnotii
r.n\ Attention.
tf-M - fir, M
*'*m*m*~m*rWMWSWl2SM, Wr',";5'M0~
3isB«k,in.„s...i.Bid,.    STEELE & LAWSON
Call or Write for
Demonstration
«ft*** without   re Inking.
Phones   Sey,    2389 757'J
VANCOUVER, B.C. TIIK BRITISH COLUMBIA RETAILEB
\®-l\
189
and «»f the trade they desire
-act.
all thmi*s to all men ii 0 |1
question
. mine wimt cleat of trade is
i   th.-n   plan   the   nor has
: advertising • ffoi 11
«   •   •
- a erlh lea v. .• ii< arc! 8 sn i si
iu >rab
.  ;s  .1   U\.i" !er  <{•' s   " ',   i.j.'   i.J   i, <o-:j
ion io the ' on luel ol  n su
mors ' - I «■ tnplov»■<'.? m ;.• .
ti . fai tors, i»ut it won! I
^^^^a^k^k^amOin K   oi   it
»ip  j art
■
lb   ng   rery   I I
g ,.*■■'-      his is
\<    Hurk
'   • l It   IS I
' "      -.,''.   in hi
. •   thi   nlon   '
i;vit*i for thi rs Ufa ' force
* eottrset involv* i d
r that we thrive i
■•     i ■      • 1.     S.   .1.       . .
M)   * | - .
ir o
n CX
■ t   .i' *
i io It no's I hat tl ■■    oi tend
■•   I !.'    b\\%\    p'T-oll
■ ■ wish to i     ■:  inretl among
: ■   and "    keep tin i h i
lord • if  -.        anship,  isn't  »"
?   I tl a- w« must furnish > u
11'
is 11 ally  worth  w hi! • to create
i*t* to promote business m quiet
seaeona, if only for the effect upon
th.- morale ol the selling force.
•   *   •
when abnormal conditions arc re
•''"• Only way to keep Up with the
procession is to be active m obtaining goods and active in disposing of
them. The merchant who tries to
•speculate in merchandise is forget-
ujuatcd to a saner basis, the retaUcr    tin* his rpni i,.,-;,,       m •
BBHrr*f**S^^B^^H ^B tSMH u "!S «• <ii nusimss o| huvini* mid
is going to remember the jobbers
and manufacturers who have treated
him with consideration, even though
bis trade has not been 8fl importan!
to them as it was in former days.
Hi.man nature ii the same fundamentally,  regardless of  where  we
selling, and as likely to gel caught
in a jam if a slump com \n.
CARRIED COOLNESS TOO FAR
A commercial traveller, during an
|,,,,k. extensive journey in the provinces,
|» « | it fulh evident, isequent*    -»<* bij -rife with him   Being ex-
i*.   ■    •••-    is-omers uhorn there*    ceedmgly nervous about   fires,   he
.       ,. ,   ,. ,i     ,   ,-.     .,.,.,.   ...a     frequently  impressed  upon  her the
r now aeennls ever, sen ice aii<l •   . .       . ' .,,
ne essity oi keeping a "cool head
should ever the danger occur.
Al one hotel ilo-y were staying at
a fire actually broke out.  The trav-
tat these customers    °"rr roused his wife, assisted her to
dress, and, to demonstrate {he value
of presence of mind, reached for his
frock coat, silk hat and umbrella,
and  accompanied  his  wife  into  the
ltd ntion he possibly can, despite the
tree!   -. lurae  of  trade  rendering
h ir  patn l   ,'•   of  less importan ■
1 im now than formerly it was
" •   •• ■ ■ ••> haekbone of his
bustu<*ss    | "v-     . bis   salvation    il
bnsim its   taki i  s slump  with  thi
*oitj* oi ■ inn
Biree
•    •    •
'.' s'.
T
There they watched the firemen in their work I sutuluinj* the
ioun on service and cour-    outl rcak.
bj of inflation is a lux- * * A n.I   now."  remarked   the   hus-
'    ' ■> builds for per-    band to his wife, '•you see the ad-
litivel) .anno! afford.       vantage of having a cool head."'
"Yes, John," was the reply, "but
ymi   might   have  put   your  trousers
on
•   §   •
i - . i and w lierefores of re-
:••..'■ nt s splendid index
• r thi en cnti*t p to find out what
in going on in his establishment.
Analvs s of the returned goods re-
Randy had been stayine; with some
friends for about a month, and while
mam   sin
profitable occupation from    .        , ,.   ,   j i '. .,
,     . he and his host were out for a walk
idnomts      t  furnishes in
liioii as to '\'i' clive merchen*
ilUi as to misrepresentation ol
"..   |s      -   lo   poor  salesmanship,  as
weak spots in service and as to
broken promises
•   *   •
straight think"
• \ .-i \   retailer.
These times call
'!'jj   on    the   pal'        ^^^^^^^^^^^
f|.  | mini ks of the merchant is to
bu.V and sell.
one day they called at a wayside inn
for a drink.
As Ins host was about to pay for
it. Sam!)' stopped him.
"Na. na," he said, "I'll not allow
it. Vc've been keeping me in everything at yer boose for a mouth, and
ye've' treated me to the theatres,
and cab fares, and paid for all the
drinks. I tell ye, I 'II line na tnair of
it - we'll loss for this ane."
APOLOGY
"«!',• •., a strike of printers, called .human   3rd, the
preset}) issue of the "B. I   RETAILER "is produced under
■  '*;•■■,ll)  and. with the reduced staff al our disposal, we
I BVf found it impossible to include all our regular feature-,
In asking the indulgence of our readers, wo beg to
assure them  that  VV6 shall  revert  to our usual Standard HS
so.oi as possible,   We hope thai by the time our next issue
gor-s tn press, the differences with the printers' union wil
have been adjusted.
r
f v. I'M
THE BRITISH COLUMBIA RETAILER
• 'ami,*
h
i:'
33
BUY "EDENBANK
The Butter of Superior
    Quality
Only the very best quality of pure, pasteurized cream is selected for making Edenbank
Butter. This is ripened by the best processes
known to dairy science, and handled with th"
most scrupulous care, ensuring that delicate
flavour so greatly appreciated.
Edenbank Butter will give the utmost satis
faction—every pound can be depended upon
for finest texture and colour and delicious
flavour.
Supply your customers with Edenbank
Butter—it will ensure you their steady
patronage.
Phone a trial order to Fairmont 4241
THE
Edenbank Creamery
17th Avenue and Ontario Street.
I J  ' j8    -^
IA l^r-W*-^
¥*\ m
Jmx^ fc
\1t'^s\\\a\^^
MORE and more people sr« asking for smklj.Y's
ix BRBAD   it i* advertised everywhere, i m
door sad ta lbs public pre**    Ju*i sow,  •*.<> art
Bhowiag housewife! hon to as** m*>*> iir<iit    .\t»a
IheyII  .o*k  for  SMKLI.Y 8     \\\^'-  It  In  J*0tW  •tOtt
SHELLY'8 IX BRHAD i« icfeniUieatl) baaed natta
model coadttloai Well x\*vw. *nh Roldeo-bfowii.
ertfp crust, ik'u. ftas textured! leader crumb tl
makes return <»;»!»■* be attse Its •taadaed aevei
\ irfei
It Stakes "Come Again" Customers
foe YOl
Shelly Bros. Ltd.
VANCOUVER
NEW WESTMINSTER
VICTORIA
NANAIMO
"ALWAYS GOOD"
COllONA CANMES
FINE CHOCOLATES
in five pound boxes, and half, one and two
pound packages.
Staple confectionery—pails and boxes.
Singularly refined in flavour.
A trial will convince.
Watson & Campbell Ltd.
DISTRIBUTORS
110 Water Street.
VANCOUVER, B.C.
Samples Mailed on Request
II Keep in a generous stock uf
LANKA TEA to meet the do
mand with the assurance that
LANKA Ill-mi's back every trial
customer for a repeat order.
J LANKA TEA is positively the
finest   grades   of   the   Cry Ion
Gardens.
II h is sold at a popular price to
suit both pocket books and taste
of   the   vast   majority   of   Tea
Consumers.
WM. BRAID & CO.
Vancouver, B.C. Tm: BRITISH COLUMBIA RETAILER
[91
A   NEW   INDUSTRY
Ii inlet   Manufacturing  < a
•     ■.■.'    is at
*' t V. iti-|  s*    V nnronvc
iiu|j   ni'   eniM)
I      tt I  I «■.
fruit, umkint* essences Slid  CS
' i     ,'." I   ji     ■ - snd marmalades
■       ii,\ :i label and then- ram
;
i  w
r.
|tl     * '   - •     |i |      n
n upon ll,t     n        tl n** n
U ;  (.
I I
THAT AUTO
l-<      ■   ! i handsome touring car,
Po ride in it was heaven.
I mnj     lie ra:; .. r<>ss a pie- c of glass,
Bill    $ll'<7
lb- *.., ti ins friends ont for l ride.
ippi>        Twm good to be alive;
The carburetor sprang I leak,
Bill   $40.65.
Ii ■ itart< ri on ■ little tour.
T.'.i   fines? port  of fun;
tit It ipped  tOO quick, stripped his
;■- .ir,
Bill   190.81.
■ He I k H wfe d.wn town to shop,
To save i srfare was great,
: sn) extend i cordial  i      ••'' jammed into a hitching post,
' ' ■ ■ •    on<  to \ieV. ih   ■       l'"':   *;j:s-
nai n lea hi tl  ir f.i ' -      !'■' cranked the rir one early morn,
|] ■ oc 'cr had fell so fmo;
Tl <• | andle bit him in the teeth,
Bill    . <329.
He ••; ent the last red cent he had,
Ai i thi ii in anguish cried:
"I'll | ut n mortgage on the house,
And just take one more ridel"
H  ni ii i   tji mna jrea
»ar lo lie s tots      si  be
i     ot     al ntsnufac
istriea *t rt tl  MIS
ADDRESSES WANTED
1  w .'- r s-     v. ifn of stud'
i • nin i   he*, e brought i
'" the i'omp.un   and Ilit" r pei
u Kanitan   Vutomst ■ ■ l- mint ii
■ ' -i in all pithii plan i iin .
i***i halls, ol fl •»• buildings o
"i tin  home, at a cost ,, itlm
I I all.
HOW TO DO IT
||,,.    , ■■■ lm •   drop  of  water  wears
uu,:\ the hardest stone,
The constant gnaw of Tow *cr mas".
 I eates  tile  toll.'!'.'"-!   bone .
lest Investigation    The feel    The constant  wooing lover carries
white" workmen are cm       off the blushing maid,
mother point in favor of    And the constant advertiser is the
- tion general h con keded tha
andji m i food and not a lu\
"!,l the dependable quality
l( "!t,i'' products will ita
ol
tul
ii i
!at>- I uinpans
man W
lm ecta the tradi
Thus service is free to our subscribers
for the purpose of locating old customers
and others. Send fullest information
possible. We are locat.ng some every
menth. It is only by friendly co-open-
Han tn.it this column can be run at all
successfully. Help those who mav be
able to help you. by wr.ting the office
of the "B.C. Retailer,' 203 London Bu Id-
ing, Vancouver, if you know anything in
the nature of a clue to the addresses of
the  undermentioned:
Dteadham, Frank—Was at 380 8th Ave.
!-   B< llete ! to be still in Vancouver.
Adams, Mitt A.—Formerly of S.utile.
'-■'-' •'' i to (><■ in or around. Van-
< oarer.
Cooper, Alfred—Was at Williams Siding,
engagi d in logging,
Oouchie, A. B.—Late ot Penticton.
Brown, W.  E.—Late of Penticton.
Bodwell. C—Late of Pentieton.
Cenn son. W.—Late of Penticton.
Foley, F. W—Late of Penticton.
Garrett, NLss M., 1964 6th Ave. \V., Vancouver, an<i  later of Pentieton.
Gale. H. E.. late chief Of police. Pontile!!
King, Howard, late of 1 "enticton.
Measurer, Le, P., hue of Penticton and
Anjox
Maxon. late of Penticton, now Winnipeg.
Munro. F. D., late of Penticton, now  tn
Fain low, Vancouver.
Mulhatl, Mrs. F.. late Of Pentieton aid
Kamloops.
Murphy,   R.   A.,   late   of   Pentieton   and
Prlnceloa, Kfasama.
McAllister,  H..  late of  Penticton.
Noone, Mrs., late of room 23, 516 Main
Street.  Vancouver.
Rob nscn. Norman H.. late of Penticton
Roope, E. E„ late of Penticton.
Smith, E. B.. lite Of 1 enticton.
Snider, R. M-. late of Penticton.
Strest, A. A., late Of Penticton.
Travis, J. A., late of Penticton, anil 2091
Hew aril Street. Vancouver.
Urquhart. M. C. late of Penticton ami
Vancouver; said to have move,! to
the  interior.
Danielson. Duncan, late of Nelson    Lived
lately at  1776  'v'1'"1' street KasL
S.iitl to be with C.P R.
Drwrsne, A., butcher, moved from Kel*
OWTMI  to Vancouver
■   :'
■.
:      |
».    ':?
>      1
I
Deal With Our Advertisers     They  Mskl
This  Official  Publication  Possible nt $2.00 I  Year. L92
THE
dauuui
si
f
§
n
I;'
CORRESPONDENCE
BRITISH COLUMBIA RETAILEK
THINKS BANKS TO BLAME.       ANOTHER SIDE OF THE STORY
DEFENDS CREDITS.
Editor B.C. Retailer:
I read an interesting article in
your last number, proving that the
credit business was all wrong, and
that grocers ought to sell for cash
only.
The answer is. that we sell on
credit partly because there is a reasonable profit in it, and partly because we are human beings, and cannot sec people po hungry when there
is any reasonable probability nt
their being aide to pay as. Shorl
credits, properly handled, should
not cost more than 1%, including
bookkeeping, interest ami losses;
yon may get new business as cheap
as that by advertising 'perhaps .
but the quality of the trade is not
the same. The customer you gel by
advertising is a bargain hunter; the
credit customer is a steady buyer ol'
goods that carry a living profit.
I). Cochrane,
General Merchant,
Queen Charlotte, B.I'.
Editor B.C. Retailer:
With reference to your article m
December issue re passing <>f"rais
i-d" cheque** on our brother mer*
chants, and the consequent loss to
him or the bank | for the crook is
seldom caught > leads me to remark
that the bank is to blame for its mm
protection, A few dollars spent for
an "accepted" stamp that   would
cut the paper the same as g cheque
writci' or cheque protector .md ai
the same time cut in " not over fh.
dollars."  or  any   amount   equal   or
slightly   larger   than the   amount
drawn upon it. would soon put the
cheque raiser out o! business.
1 would like lo nee the banks dis
card tln-ir rubber stamps and pro
teet their customers with steel ent
ters.
Yours truly,
T 11  White,
of Whites Iiro »ry,
29'12 Granville St.
Vancouver, I'. '
For tin- benefit of those furniture
merehanta   who   fox trotted   with
John Wanainakcr when he rccentls
announced i '-J" p<t cent redui tion
in prices throughout his store, the
store, the following advertisement
published recently over Mr. Wan,i
maker'**   signature   Will   prove   en
lightening, says the Grand Rapida
Furniture Record    Mr. Wanainakcr
is nou willing to admit that the tail
can't wag the *l'*k'. and thai the j la<-
tO start cutting prices is not in thi
retail store, but In the fields where
raw materials ere grown.
Her.- ii the advertisement i
When Will Prices Come Dow*u?
Who knows 1   We confess thai we
do iml, though WS are in touch con
stnnth   with  the  producers of nt'f.
chandise on both si.b-s ,,f thi  n n
Advices  todajj   from   Europe sn
form   us   that   She  output   of  COttti
goods ;s elread) contracted for at
higher prices for next year, 1021
In the United States everything
iceros to tend to higher pricea. The
continuing dissatisfaction with wage
earners who cannot pay their waj
with old wages increased three times
since the war betran; the walkouts
controlling travel, thereby inereae
fiWCiifl
THE  COFFEE  THAT   LIVES  ll'  TO   ITS
REPUTATION FOR PURITY, WHOLESOME-
NESS AND SUPERIOR FLAVOUR.
YOU AS a  DEALER CAN  RECOMMEND
IT STRONGLY TO YOUR CUSTOMERS.
THE REASON EMPRESS COFFEE IS PRE-
FERRED IX THOUSANDS OF HOMES TODAY IS BECAUSE IT IS 100 PER (EXT
EFFICIENT AS A BEVERAGE.
PUT UP BY
Empress
Manufacturing Co. Limited
VANCOUVER, B.C.
90 per cent of
STEVENSON'S
QUALITY BREAD
IS soldi l'.Y
RETAIL GROCERS
THE   WISE GROCER   WILL
UNDERSTAND WHAT THAT
FACT  MEAXS  TO  HIM.
Phone Fairmont
VANCOUVER, B.C. THE BRUISE COLUMBIA RETAILER
193
rices ol transportation of sup-
-i various ways by truckage
• distances j higher wages upon
materials and the speculation
, in before tiny reach the tail
r shoemaker*    these  facts and
i are still adding to the coats
r v
•   ••<-•-••-•«•«•-•»«*.«. ^
| AMONG TOE tETABLEtS I
•-»••*-♦-♦ *.«.«.«.«-«.. ♦.»..,.,
-•-«-«-»-♦-«-«_,_, #_<_
•—>-•-•-•-•.«
are   sun   fiu'iniK    .«•   um    '"mn I   ,!',,,    *    *T        I f   i-
•rything our customers need,   ^Vedn\^hT Vancouver      The Western Supply Co. of Van-
. u before u* today do not eouver has ceased to do business In
• ■ , lower pnees very soon
The International Cigar Store of '
Government taxes alio eon-    Vancouver has sold out to the United The Vernon Drug Co. now consists
Iu he very heavi and thej are    i l{..,r >> ...   |r!,j of Jas, V fcfaedonald.
I on the i-mt of almost every-
K   Hatauha of Vancouver has us*      The p. ,p Doheny Estate (general
Hgned to M .1 Crchan.   Meeting of   st"'v  on Denraan Islam! has paid its
now this: that this busincai    P-^-low *«* held on December 15,     Krsl   dividend, and discharge  has
inder all th «****• eireumMan»eH
'.» mpply tilie public with *"*'
**rcl mdisi   wi can obtain,
• if il, if possible, and |el the
. have It at the lowest profit
!<• to maintain ottr constantly    havi dtssolt
v.   .1  T i
,,     . been granted,
11    i.      •*'• lor,   Furrier,   had   r
In- ember 15. ,,!'s'  ••• Mi ',!,,H "•  the  Pentieton
Stationery Store, Limited, has sold
Dun .m  of  Dollartott   her interest it. !•'. ft Bartlett at Pen
tieton.
Kvr
t   oo
■ sstng patronage
\\    ire fortunate enough to have
.   •'     *i  nn»-  on sale that  irtil
*, p,  m)d for higher prices .1
iheSC 00 hand are rwdd OUl and      Savon J
ci tl tpmenta come in
JOHN WANAMAKER
ker, druggist   of   Port       H  Potter of Penticton has sold
SS s ild ont to J   X- a\.-.    oul the (lieu hairy to A. Dunn.
iWKon, Kt-itersI store, of       Canadian   Liguaite   Co., Ltd.. of
sold to w  Styei \ietona   sheriff in  possession, of-
hee furniture sold.
Adams & Gilberl  succeed  E. 1.
Adams al Ladner.
THIS MEANS YOU
•■*'.>..        ' ship of the
. '■'  \ •  - ■    ••usher the   \,'»"".«
i nri\   rges art" open t»» all re-
Is    &m\ the Ian*' r the
I tiotl     ■ I     ihi*    journal,    ih •
I hi   the Individual and
■' vt  infl ii i     of »'-** members
s,!*,' -.-.   ■! & si .. - j of South Van
(•Oliver have sobl o it lo (Jillis £ Wil
*M«U.
r ■   H     iterle>   Farm  Jam  Co.,      •-• Edwards & Coa Lrr« ry at 691
Ltd    •' Vicl irie, Lis had a meeting    Broadway W.. Vancouver, is now in
0|    .,.;•...., " ■■ ' amis of A. S. Wiinbien.
!  •    Vancouver   Drug   I o    has       \|!s t,  n  lirown lias taken over
at Victoria,
w   M   Ross bsi op-
YES, WE ALL KNOW ABOUT IT
Mother is at thi mo** ies.
vou Mftv8 No, Rcsd Thi. Journal, Until vou h*v, studied the Advarttaamsnts
tin- business o( E. Kelly at 174!* Van-
i     n sn Ave . Vrancouver,
T. II Travers is now the owner of
Duncan *s Cash Grocery at 3500 Commercial, Vancouver.
Peppard & Spencer, grocers, have
been succeeded b) J. Gill at 2155
I '.'h Ave. W., Vancouver.
T Forbes has bought the business
of VY. V. Porter at Fori Langley.
Van Bros, formerly of 1502 Ven-
ab'es St., Vancouver arc now at 1955
Commercial Drive.
W. Hanua has now taken over
the husin ,ss formerly run by Hanua
vv Bberts ai Harrison Hot springs.
i'. Bishop succeeds lieo. Williams
,;! 7;1! and Nanaimo, Vancouver,
\V. .M Cloy vV Co. of X.u Westminster have :!-'"l,'"J
McLean   Burr   Auto  Co.   Ltd.,  of
\,w  Westminster, has assigned to
T  s. Annandale.
Thompson & Sibley, of North
Vancouver, have dissolved.
John Sharp, grocer, has resumed
business in Nanaimo.
Lor bakers operating on a large
scale a machine has ' een invented
which wraps a loaf ol bread a second in waxed paper.
:
.
; I;
j WfS
H 194
THE BRITISH COLUMBIA RETAILER
Jam
nn
B.C. CREAM
CHEESE
The Choose Supreme
We arc not surprised that hundreds <>(
grocers throughout British Columbia have
taken advantage of our liberal offer announced
in the November issue of this magazine, but
HAVE YOU?
REMEMBER-
We are paying all express charges on two
case   orders   or   more,   and   one-half   express
charges on all ease orders.
Buy Direct From the Manufacturer
The McQueen Produce Co.
LIMITED
25 Pender Street West      VANCOUVER. B.C
B.C. District Telegraph Co., Ltd.
Amalgamated with FIRE PATROLS LTD.
FIRE
PATROL'S
REPORTS AND STATISTICS
Covering B Period of One Month Only
Fire  Calls answered gfj
Doori found  unlocked  And  attended  to 5i
Accessible   WladowS   reported   unsafe  or   broken IN
Bwiichtl left on am*  lights burning by a:oJert 51
S*-'c and Vault l»g*.t» left off by accident \?
Sa'et left open by accident 1
Report   of   unusual   occurences   on   subscriber-,'
prem se* T5
Durioj ' li parted ens maa tens >...'' n • •■
act ot robbli | ■» itora .*■■ I arrests*! t*j oat) ' i ur
pa&rolraan T. ■■ burs la i •• at****! * i**Qt#om ot laro
>aars impi '■• "oroi al
Another Pairoiraaa s**Bf>loj**Ml by n* icarod off
burslari oa ;i subifrtbera' praniiaei Inio **hi<h aa
en Irenes bad bean foreed ?■•■»■ vr«- tba* I id lima '•
, • • siw .t»  w Ith an j thi
An sttanipl lo break open i fault **/si tlao fro*
trated bj one of owt t,tfr"Iamm* The tabaerfbef la
mis :a.«i> suffered no losi otrtaj I i lilts »«•'•. >■
Thia la a italemeol tei nj ONE MONTH ONLY,
in ml'l nmnrn'T
Can You Afford to Be Without Tim Protection
Phone Seymour 651
We   Work   in   Cooperation   With   th*>   City   Fire   an:'
PoOre  Departments
516   HASTINGS  STREET   W. VANCOUVER
Lake of the Woods
Milling Company
LIMITED
Makers of
FIVE ROSES
• FLOUR
The World's Best
Daily Capacity 14,200 Bbls.
B.C. Offices and Warehouses:
1300 Richards Street 1614 Store Street
VANCOUVER VICTORIA
We Sell
Eddy's for You
As ,i matter ot fact vour utockM ol Ivhl;
Matches   are   sold   before   tlo-v   reach   your
sllelv   v
I ersisteiit (.'onMunter ad vert'shift does thi*'
In ever) Canadian communit) the name
"hddy is looked upon as ;i guarantee ol
Matches at their best,
Eddys Indurated Pibrcwarc is equall)
saleable. I.i.'ht, durable and nan it an utensil1*
that an- far superior to the old-fashion d
article oi wood or metal, Deserved!) popular
wherever inireduced,
Have an ample itoch of both thesi Bddy
lines always on hand.
THE E. B. EDDY CO., LIMITED
HULL, CANADA. """>»
THE BRITISH COLUMBIA RETAILER
195
..♦-.♦-♦-♦♦-<
*#■#■   »W»H»II   >"l»    !♦.».♦■♦.   ».»..»«^..»^».
•-♦-•.•-♦.       (       ,        |,        t       j
I
I
I
FOR SALE and WANTED
FREE TO SUBSCRIBERS   u   LIST YOUR BUSINESS WITH US   !
s.staaas ro« SAL I  -so WAHTSO    W. „ «   ,.M„ .wt^it^m^t, twlel I
,   e,-,^.«rrorcK*r,ci(M.,!l.Nf,    To ftfln.tMbtrflbtrt ^ j
• ,.c«. i. || a Hr-arS, mMilmtmi H. <••* ».-.* mUr,   W« »r, r-*«#*vina many f
Hs-tutrtai taM «*•* i»'''«m for binlntuN bi oc.   Tt* or,sy rcvw we alk ,, j
Mis' mom MibrMrtasri -***■■• -mm om <** Dm sa-svt trfto an ut kn»w Wh,„ I
Utty tei *...'**'*, m that a*a may *:.im'-..» Um idvtrtit<tmnL j
•   IRIS   rO«   HtST,   AftllCLlft   FOW   lALI   0«   WANT SO.   ETC      Our  char0e
itusaf »hs» Saatftf-aj (la iti»a»r**>*ni mi mm swa-swiaw-i tiia*] ta tk p*r word.
mtftlmtMn I', <»**> wttfi tfSSf
i-ttttfi ;.!!«•# <& MCtaastflaS Dasyt," ac   -*,•-•.. *-  n L*m#m osd8   V«nc«-v«r,
FOR SALE
C mroereial Bookke-epmf* System.
1**1   .'.-    ":i*■ %     : • >  tfOtK.1    ll   '
■   at  Mi   '      M  rrow &
\ -
■>..'.'..
..■■     |*|   -.
Gcncm! Store.   ■■
■■ir   Ulrtl
-.'JI
'
rrairn
■ . i   • I.   nli i
ti  i    i }■:
M A    Ka*»
full particulars
8   Y       car.   of
WANTED
ni    wauts   small
li.l    in count**) din
Raymond   Secretan  K
H   i
I   il  i
■s.  high  pri es,
snirit    on
HOW TO KILL ANY RETAIL
BUSINESS .    ._____^^_^^^___
Ihe pari   i til* ton □ i citixens, and
op j*ou*f mind that »? is tin   meanness of people in genera)
i si ■ ii buaini h on earth and
i:.        t| i io everybodj fou meet        *"  ')"H !   •*-*'  an.v   interest   in
j mr etisiomi rs    Hi  sure a ben an
■*■ jtiai   «-> litil*   ;.h eon  can old customer asks to hsve s package
;;'    -" tb< dual CMJiiTt, lit sent  home  to  ta)    uWbs|  name,
'■■!'*:.*'.-. "n-j!»» -ttack up, &n<\ please snd where!*'
i     iota ifo uncollected
S1   \\ hi ■■   goods  are  our.  don t
md  tin   store  tn your   order fof s fe*s  davs so yon will
■■•v smoking a pipe or n   havi  r   lianee to tell part of vour
■ et  otirage th<- ln-jp tn do   euatoti era the) better go somewhere
else   <• bus*1    ) ou re jusl out.
H id a newspaper, or itai .and       12, When yon   promise   to  send
th i friend «h»le customers   goods at n given tune be sure and
fun,''' shout it    Whi n people ring
you up set as though you didn 1
, " ''.• to please a disaatii    rememher what   they   sre   talking
'"tomei    line him to under    •bout
St  -■!,«! is done ** done, "»u<l
1 bo um talking about »t.
advertise. and if you do,
ui spasmodic k'asps
■■M
I! I
1 l Iv such words in your adver-
tisementi as "stupendous values,'
"mammoth bargain opportunity."
Sn ii bunco doesn't mean anything,
hut it ntight impress some folks
v» bile it prejudn • s <>t hers,
t.
\ i
•verything of everybody
ei In to mdl to you, especial
•"' proposition include* load*       n   hun your beat customers up
1 up with more gooda than )i\\\ <IM,j ,|(,ul, dale whenever they
Rel  rid of hi a year Rrr „ tittle bit slow, and let the rest
"fully tvo'd anything in the
origin*! promotion,   Beafol       15 Get into a rut and refuse to
I ml Rot a leader get out   The Show Globe.
0»«l With  Our Advertiw-rs:    They  Mlkl  This Official  Publication
llnifrssiimal
L. W. Taylor
& Company
PUBLIC   ACCOUNTANTS
Auditors, Cost Analysts
Board  of Trade  Building
Seymour 365.       Vancouver, B.C.
Tt'tpftoriM: Office, Seymour 8951
Residence.   Seymour   1955R
{.Sashtttond-iiinrB
BARRISTER   AND   SOLICITOR
Solicitor  for
Trie  R-Uil   Merchants'  Association
of   Canada.   Incorporated
British Columbia Board
309 Rogers Building
VANCOUVER.  B.C.
Crown Broom
Works Ltd.
Manufacturers of the
Duchess. Kinn, Janitor Special,
Peerless, Princess. Province.
Ladies' Carpet. Perfection, Favorite. Ceilmrj Broom. Warehouse Brooms. Whisks of All
Kinds,  Glass  Washboards
332 FRONT STREET BAST
Phone Ftvirmont 1148
VANCOUVER.  B.C.
The telephone is ;i direct
means of cotnmuoJc&tton, Whj
raplj to b call in such a mannei
as tO Impair its usefulness.' In
civuiL- flio name of \uur firm
when answering doea nol Iniplj
brusQuenesii    ii is buainessllko,
ti'U»'. bUl  there is alSO a I eui'les,
behind it that is appreciated b)
the   person  callno;
B.C. Telephone Company
Possible at $2.00 I  Year.
II   11
w 196
THE BRITISH COLUMBIA RETAILEB
Ji
IllUill
fi' I
Patronize Home Industry
BUY
COLUMBIA BRAND
Writing Tablets
— and
School Supplies
Made in B.C.
Wrapping Paper, Twine, St. Lawrence
Paper Bags, Toilet Paper, Picnic
Sundries and Stationery
Columbia Paper Co., Ltd.
VANCOUVER and VICTORIA, B.C.
GoHghtly Bros, Ltd.
THE    GREAT    .VEST    WASH 8*.    AND
Laundry Mjirliiurry
!-Rr«.'   ;>• I   Rn il    I        '     -        ' i  i I   rs ■• ■■   ful
i. . | • ent   Sm " ' w ' '      \**f«'
Motor; '■ |      '*      L   ' tl       A(*>Qll   Vr-ftt»|-*-*J
7SJ   Powell   Slrf-I »'h:;*t.   High.   **0
VANCOUVER.    0   C
St. Francis Hotel
Directly opposite C.P.R. Depot and one block
from  Post office  and  the business centre.
MODERN IN EVERY RESPECT
European Plan, $1.50 Up.   Cafe in Connection.
J. NATION & SON, Managers.
THAT ARE ALWAYS FRESH
VOUR CI STOMERS   U'PRKt IATE
BLANCHARD
EVAPORATED
FRESH   EGGS
In Packets)
A PURE FOOD, PREPARED FOR
IMMEDIATE USE
Order Now From
PARSONS, HADDOCK
COMPANY LIMITED
Wholesale Produce.
1057 Hamilton St. VANCOUVER, B.C. M*
nn.
DOES THE DAY'S WORK
EXHAUST YOU?
\ BAST   the food tonic
; ipdj» y«'u   Biting feast
ites eigour nod energy,
feast for Heal* h"   8 or
ifceg I day
A* \ ottf grOCOC *•    Mem >|
ann t, of enurae I  Send for
booklet   '' Yoast    tw
II  . th "
The fleisdimann Company
UM   Burr»rtJ   Stfftt
VANCOUVER,    i.e.
I
A COMMUNITY JOURNAL
it u r\*t out idea t«» *aaks this
ji itnal ooi for and bj  the retail
■ ii it)    it i* nol ideal to hav i
i tm Ii journal with bul the idea*
I i its ma to that end arc ilways
- srti lea, letter* and eoQtribo<
i   I ft ii« ral int« rent io the retail
lis Ii   | tartteularlj trim points oral
ol the target rmfrr* ot popttll
D    Tin* fa not a Vane,tin er. W
- <>r N.« West minster publics
ll ii i It t   jottmal, jtrm a*
for the naalleal settlement a*.
»0-" thr     ' •      Vmj.   Mr   Ore «t,  in
* ■ I  jrou, Mr  General Store
'■ > ' i thin, you, Mr  Men s Kur
'    rs tn Cumberland   and *»< on
isl si much our friends a** th«-
ti ad* rt sn the htggra** rttif**,
'•ut il ,,,,, iir,. «,11*iss alMj ihe bigger
";     makes hJmeelf heart), who i» t<»
Po e\it\ merebant hi B(
i goods to tin- pohli\ e
II ■   glid  hand     all   tl..'  no-re
• suae of the Mtaaoii nf th**
d if it ih not taken. w, shall
'• sod >et feel that ue have
■ r nan and shore for tio- ad
n\ of the CltUM nf a worthy
of busine* mm whieh eon he
ich further strengthened by eo*
" ind eiereitc «>f the eon*
spirit
&vc heen told tins journal is
iJMM ever,    Hut it ih far from
heeauae there are many idea*
»eadl  of ,Mir  friend**  whieh
"*ferred to this office, would
'"   iinprovemnit      tfure'y    i
'"'lien   ,,f   y„ur   tlM)).   nl)1|   |
'"' stamp in not too mueh lo
! '">« worth-while idea   Try
BRITISH COLUMBIA EETAILEB
WHAT WI8E MEN SAY-
Oor vest, rdayi are the blocks with
whieh we hutld foundations for the
structure of today.
Many a man is sutisfie.l f(, follow
the rrowd, and even theu onlv at a
safe distance.
One   way   to  avoid   a   fight   is  to
stop and count ten. By that time
the other fellow wi!i pn ba ih bsv«
j on Itched,
Naturally   tin-  reformer  isn't   a
lUCCCM unlets he uiak<-s good,
A man never reaches his high effi
eicne) until he loves his work more
than bis pay envelope
The man with a definite object in
view has (tot it all over the fellow
who bas n<»ne
it a the things we shouldn't do il
aU that we never put off till tomor*
row >f we have a chance to do them
tods)
It ii better to be sole '*• turn your
hat d 10 anything than to put your
foot Ml it
Start some kind word on us travel*, «nd do it OOW; there is no telling when th<- good t will aerompuah
will   *t«.p    The   Western   Retailer,
*lc»toi'»>. Rask
197
L
S-i
BEFORE THEY D GROWN
Mrs S'ewlywed was determined
not to ihow her inexperience when
ahe itai Ii d off on the shopping
round f f thi first time,
Her first victim was the Rrocer.
Tl
s.   rjjjfs are verv   sniau.     8n«
ran!
!    I
f
\ know it,    answered the pro
eer; "hut that's the kind the farm
*r supplies me with    The) ouly arrived from the country, fresh, tin-.
morning
V«h,    said the bride, seeing her
opportunity to show that, in spue of
lor youthful app< ar.oi > . she wan not
to   he   trifled   with That's   just
the trouble with those farmers j they
«r<- so snxioui to get those eggu ol
their-. Hold, that  they  take them too
»oon   off  the   nest '
Triumph
Tea, Coffee
and  Cocoa
PACKETS ONLY
Packed  by  the
Bon-Accord Tea Co.
Ssydiiort It ti* I sit It, Balacr
PHONE.  FAIRMONT 669
VANCOUVER.   B.C.
PURE AND
WHOLESOME
NABOB
BAKING
POWDER
Contains
No Alum
It is a pure phosphate baking powder, giving good results in every bak.ng.
Order By the Case.
Tell your customers to save
the  certificates  for  Wear-
Ever Aluminum.
Kelly, Douglas
& Co., Ltd.
VANCOUVER
You  Have  Not  Read Thia Journal. Until  You   Have Studied thr Advsrtletwent* 198
THE BRITISH COLUMBIA RETAILER
.'iiiuni'v
::   PRICES CURRENT   ::
The following are prices quoted for principal lines of leading wholesale firms.   Other lists will be added.   Prices
quoted are necessarily subject to market fluctuations.
OWING TO THE STRIKE OF PRINTERS,  WE  REGRET  WE  ARE
OBLIGED TO OMIT THE ABOVE FEATURE THIS MONTH.
THE SCIENCE OF CHARACTER
It is our duty to think of all that
makes for virtue; and not merely to
think in our loose and general use
of the term, but to fix our thought
on such things as are true, honest,
just, pure, lovely, and of good report. The control of our thought is
our great prerogative. We are what
we think, and unless we think of
noble things we shall not be noble,
and unless we have the high thought
we cannot live the high life.
This is so plain and simple a truth
that one might suppose that most
people would admit it to be self-
evident. On the contrary, moat
people forget it or resent it. The
reason for this is clear.   They cling
-    * *   A   A I --**" I   '_.	
r\./'\./'tA-*\/i   i   l—• i—• ^y
GflS *nd 6/1 Stf LINE MflNTUS
FOR   ALL   STYLLb OF   LIGHTS
.1SK   FOR   SdMPLEL -^ QUOTATIONS
R-flVMoore. lsC°.U0.s{anc°u£1
r'AC\F\C COASTMAHTU FACTORY.
ancouver
V
Creamery
Butter
l
Vancouver
Creamery Co., Ltd.
WHOLESALE DEALERS
BUTTER & EGGS
15-23 Alexander Street
VANCOUVER, B.C.
Phones: Seymour 5056-7
to the notion of a magical God and
a magical religion, instead of B God
and a religion whieh are reasonable.
They expect to be saved by some
process  of  benevolent   necromancy,
whereas salvation  is an   intelligent
process, devised by a reasonable <o>d
for reasonable men.    Ask  how  the
brier is changed  into  the  rose,  or
the wolfish creature of the woods
into the dog that   is the  friend  of
man.   or  the   crab-apple   into   the
rounded  fruit  in  whieh  the  sweet
ness and sunlight of the summer is
stored up,   Ask how the savage be
comes civilised, and  how   the   Van
dal, who would light  his  fire  with
the  enrtoons  of  Raphael,   le  trans
formed into the intelligent creature
who loves art. and knows that true
art is beyond price, as the moat en
during monument of the thought! of
man.   Clearly by no instantaneous
process,   by   no   magician's   spell.
Vital changes are always slow.   Centuries paas before the lava-stream
becomes a vineyard and the reef of
slowly fashioned eora)  a  palm-clad
island.   You cannot hurry such pro
cesses by the fraction of an instant.
The thing is to begin them, to put
things on the right track, so that the
new forces may produce the new life.
And the same law applies in the
making of eharacter,    The lovely,
the just, the pure, the true thing
no, the carnal man does not love
these things. He cares nothing for
them and is often hostile to them.
He has undergone no process of
spiritual civilization.   How will you
In the Red
and Yellow
Package
(( '. r.
change him ' Bj setting him to think
On  these  tilings.     \,\   luiti  turn   his
mind toward these things and fix
it upon them, and the law of eovir
onment will do the rest, Tak • your
flower which is dwarfed and impov-
enshed from tip- cold north side of
the garden to the louth, and turn it
toward the sun. w hen il looks toward the su the nun v. si pour itself
into its hi art and i \ > rj petal w ill
respond with u ne*fl beauty We are
uhat our intent on is, our life |i
what i ur domim til thought is Tell
me what your daily, habitual, and
nn mis lion i tin *hl • -. and I w ill
tell you what your life is    If you
I ■ i on things that
i w ill be 'omc
■■ \ he e mtrotUng
law nf the v>' ence of i baracter,
wl ieh, like all other scti n< • i, is not
magical, but profoundly reasonabl
W   .1. Dawson, in "The Agricultural Journal.
v in t!\ j   tr tl
are tra • snd
true and jus!. tl
Toledo Computing Scales
( n<> Springs)
;; i lal ' bsrts f«>r Ore* ers,
Bull hers so t * onfectlonen
Hobsn Electric Cofies Mtttt,
Must i h";>!. i a j»»:i Bone <;r:ti!
-n Ba rk.-i Improved lie on
sih er s ltd on Termi er !>:*<
count f>>r Cash
Balsa Agent for B.C,
E. S. CHAMBERS
424 Car-leva Si.  W.        V.eromrr. B.C
q^no
j fata* £S vz%&
contains enough for four adults.   Made in the following styles: Macaroni,
Ready-cut, Spaghetti, VermtcelU.
Packed 16 ot. nett.   Tested Reclpea on Package.
Kelly Confection Company, Ltd.
VANCOUVER,   B.C. "W"*—* SI
w**-"*-
THE BRITISH COLUMBIA RETAILER
1!»
Great West TEA
(•ACfttTS   ONLV
No Premiums    No Deals
No Price Cutting
QUALITY   ONLY
Weitero Grocers Limited
utf.optt mm mmm 11
;*mmti**?f^4m-><Mt
♦♦♦<
FAMILY SODAS
Best by Test
Crisp, Appctittng. Delicious,
TRY A PACKAGE TODAY
For Sale at All Leading
Gnu-en.
Ramsay Bros. & Co.
LIMITSO
VANCOUVER. B.C., and
VICTORIA. B.C.
NAPOLEON EXTRA VIRGIN
OLIVE OIL
Guaranteed Absolutely Pure.
Best bv  Test
We v*ill refund the money to any
customer   v*ho   Is   not   |§ttsflt*J
• Mer itsing  NAPOLEON  OLIVE
OIL
A. MAQNANO CO. ITO., l«portffs
MNvilknMi  VANCoivta. n
t iaaaa V .»i Ba*u4 1 ksrass • i^
LIGHT AND WINDOW DISPLAY
Dark blue reflects 6-; ■ per cent ol
'ii1, light falling upon it,
Dark green, about 10 pi r cent,
Pale   red,   a   little  more   than   16
per cent
Mark yellow, 'JO per cent.
Pule blue, 30 per cent.
Pale yellow, 40 per rent,
Pale green, H»' .■ per cent.
Pale orange, nearly 55 per cent
Ami dull white, 70 per cent,
A window finished in light oak
can be lighted with much less tvasl
NOT WHAT YOU EARN, BUT WHAT YOU SAVE
Ifl lhe Weill
•f your ii
"*«*■    Small earnln** power la often more than balanced
',.  '     ■'•nt ,  in ine struffle for Independents the man who saves—
''     ■   ,   '     " "''  ""'"> « the man who earna more but raves nothing.    A
anion "f jrour profit*1 each montb should ba i>«t away
l«f rn»n« to save a 1.1TT1.K stead*!*-.    It daman da far leas self-denial than
••:   ima**in<    And lite accumulation of
COMPOUND  INTEREST AT 4 PER CENT
■avtogi more rapidly than perhaps jrou have thought.   You can
UM In Utia old-established, strong, safe Institution with one dollar
„| Ff]
Paid up ' *apital
Kaaarve Fund
• • ilments
I  fi.(100,000.00
B,7*Ot0O0.0Q
33.054,238.02
Canada Permanent Mortgage Corporation
Established 1855
VANCOUVER   BRANCH:
Canada  Permanent  Building 432 Richards Street (Just South of Hastings)
G, I,. Bmettie, Manager.
age than i window finished iti dark
raahogan*- . likewise, a window in
whieh white goods are displayed, can
I •  lighted much more economically
tl SD B windon for a display of dark
clothing, furniture or hardware.
sn h SS stoves, tools and poods of a
like   nature    The  Clerk. St.  John,
HOW TO TREAT YOUR CITY
Praise it.
Improve it
Talk about it.
Trade at home.
Be public-epirited.
Tell of its husiness men.
Take a home pride in it,
Remember it is your home
Tell of it* natural advantages.
Trade and induce others to trade
here.
When strangers come to town use
them well.
pon*j cftll your host citizens
frauds and  imposters.
Support your local institutions
that benefit your town.
, ,„,k ftnead 0f self when all the
town is to he considered
Help the puhlie officers do the
moat '^^ for the moat people.
Credit Men's Journal, Winnipeg.
"Tetley's
Teas"
BLACK STOCK FOR SHOW
CARDS
How many times have vou noted
the dirty, fly-specked, dog-eared
price or show ticket?
Nothing so cheapens the store and
disrupts the poods as the above,
which can be easily remedied by
the use of black cardboard with
white letters. This card lasts twice
as loner, and always looks clean, and
in addition ean be used on both
sides by reason of having no coating
as a white or a glazed card has, per
mitt in g onlv the one side to be used.
-The Clerk. St. John, N.B.
CASH
REGISTERS
St. Louis American
Largest dealers of slightly-
used National Cash Registers in the West. All machines   fully   guaranteed  and
sold on Monthly payments or liberal discount
for cash.
Repairs Supplies
Electric Coffee Mills
Meat Choppers
Computing Scales
Meat Sheers
Old Machines Taken in Part
Payment
Cash Register
and Scale
Service, Ltd.
SEYMOUR 2747
imBmJ
,      *
IP  1
I
1
lit   !
&
H 200
THE BEITISH COLUMBIA RETAILER
da
uiiar.
T1OTG3
What is wrong with the present
condition of retail trade, in fact of
trade iu general ?
Nothing very much, except one
great fact.
That fact is that the Pulijic—
(with a capital P)—and this includes
Mrs. Puhlie also, has gotten into its
head that "prices arc coming down,
so 1 will wait a hit before buying."
Every newspaper throughout lhe
length and breadth of the land has
been preaching the gospel of "falling prices," until the public have
got so imbued with the idea and
spirit, thai they are not ready to
believe anything except that the
merchant is trying to put something
over on them in offering goods at
"such ridiculous figures."
"I'll wait"' is the text in lhe mind
of thousands and thousands of housewives, and of their hushands asweil.
In consequence, retail merchants
have found it necessary to cut down
or cut out their orders to wholesalers
and manufacturers, and the manufacturers have found it in ssary to
curtail output or shut down for the
present.
That is the condition generally
termed "bad husiness."
That is the condition which breeds
unemployment.
That is the sondition which knocks
away the props of national prosperity and stability, and also causes confusion in commodity markets, without any means of gauging future
supply and demand.
The "I'll waiters" must be taught
that they are doing damage to them
selves by refusing to make Deceaaar)
purchases because they think that
prices should slump. They must be
taught that a return to normal, to he
healthy, must he gradual. They must
he taught that a slump must he the
natural outcome of the "I'll wait
poiny if it were extended to any
length of time. They must he shown
that a slump involves everybody,
that they are actually doing injury
to themselves by pursuing such   t
policy.
The Market Reports Bditor makes
a suggestion,   dust one suggestion;
hut if every retail merchant in Can
ada were to follow  it, think what a
cumulative effect it would have mi
the puhlie mind.
This is the suggestion^ Have a
showeard made with th'* following
wording and put it in your window
in a prominent place,   Also use the
same phrase in connection with your
newspaper ads i
I'd V CAUTIOUSLY
HIT
BUY   x«»\v
The improvement in the drygoods
and clothing situation for the spring
depends simply and solely upon the
Consumer's viewing the present stat"
of affairs from a commonsense
standpoint.
The press has Undoubtedly been
to a large extent responsible for the
"I'll Avail" attitude in evidence
throughout Canada, and although
Ihey have recently reversed the expression of their sentiment in this
connection, the damage already done
■will he more difficult to eliminate
than it lias been to create.
The consumer in the final analysis
is the person who makes the things
the retailer sells.
If they do not buy. they cannot
make. When they cease making
they cannot earn.
The retailer must endeavour to
create the impulse to buy.
Prices have certainly reached as
low a level as they can go with any
degree of safely and non-buying
means closed factories. Unemployment and possibly (it is conceivable)
starvation. The public apparently
. does not   realize Ibis and  therefore
it  is up to the press and the retail
merchants to inform the public   not
casually   but   in  a   most   direct   and
convincing manner,
The class of advertising that has
been appearing lately is exceedingly
detrimental to the trade in general
The public must be given credit for
a very considerable amount <>f intellect, and these "Greatest Cuts in
History." "Owing to exclusive buy
ing capacities," " Prices ent in two,"
etc., are not at all convincing to the
human being of average intellect,
who at the present time more than
ever before is looking for quality in
his purchases,
The retail merchants are not buy
ing from   the  manufacturers,  and
since this fact is known to |he pub
lie it is not altogether reasonable ;o
suppose   that   the   public   will   buy
without  a  very striking method of
insistence being used.
If ever there were a time when
sanity was needed, not only among
business men but on the part of the
purchasing public, that time is NOW.
Although prices in many instances are still higher than the pre-war
level, ji cannol !>>• argued that price*
are nut low, when the most  import
ant  factor, 'In- wage scale, is lak»'u
into aceounl |  it   costs  a  great   deal
more t«» manufacture and produce
goods  at   the   preaent   time   than   in
pre war days and there are no re
ports to hand which shows a desire
that  wages should fall to a pre war
basis.
How, therefore, can   the   public
suppose that prices Will instantly or
in a few months time return tn the
obi    level !      Del    the    public   he   coll
vinced without a shadow  of a doubt
that the goods displayed by the re
tail merchant are strictly indicative
both as regards quality and price oi
present market conditions
They shall advertise in such a ma"
lier that   will  acquire  for 'hem  the
confidence of the consumer who will
be  willing  to  buy   when   he  knows
how vitally necessary it is that he
should: and he will "PI'V  NOW."
The result  of such action, if immediate,   will     be   the   end     of  this
"Buyers' Strike,"  and   the   com
iiieneeiiient of more favorable reports
from the drviioods trade,
Deal With Our Advertisers:    They Make Thia Official Publication Possible at |2.00 a Year. PHE BRITISH COLUMBIA RETAILER
201
I  = present market f..r beans ap       The itoek of seeded
• eh  01  Beeued  raisins are
The trade in general were surpris-
„ra to he about at the bottom, an I preU) we„ ,.ll;nmaln!      f , ,.,* at the reduced {.rices of local pure
therefore prettj  good buymg    This jams,  which   became   effective   the
fers to white beans particularly. -       «-   Jobbers  and  importers ^ of On inquiry, how-
•   Japanese and local. boughl rerj lightly las, fall.   Since mP it was fouml {hiit\^
milk is prettv stead> and    opening prices  were named, there    facturera'  stock   was  pretty  well
,uld be ft reduction in th      has |f,,.„ Bn B<|vance of •_■«•. a pound    cleaned up and jobbers are eonfid-
in California, ami exchange is much    ''"'.tl,at wi-h ,l"' "s,ial winter and
spring demand for jams there are
ample supplies to carry through till
next season's pack.
New  season's marmalade is now*
being offered  by  the jobbers and
manufacturers at prices slightly less
than last year, notwithstanding the
nd for raisms for    f;i(., ,|iat sugar }s higher this year
i of sweetened milk,   efanufa<
rcrs are working on high-priced
, • r and w dl no* bring the pri e
iwn until they have to re-pur baae.    supplies were brought in, therefore,
ft .-. and tapioca, two of the moat    «,. look for an advan if i%c to
, le lines ihe retail merchant car
- v   are     bacK   10     pre-war   prices
,1     ers and import**""*! do not look
bih   lower [luotntioiix on  '.!:■-•
~' a pound on i Bisina I tie advance
in the o| : .* price is accounted for
l»v the bis d<
horn.  ).}■< u hi th«  States
than last year at this time.
UA
■1  ■
'l
i
!'-!
r
0   f
Optimism and • Ktiblicm      ul  I
■ in the futur, an the pi11
'     remiinus used to den ribc thi      »'
ror 1921
Worth> sentiments, surely, but (J<■
• must not be ot i rlooked I hat s i
ovi rindittgt m ■•   In   this   optimist
■ * and m   make belie*e    i >nfid
•■ in tin- spring outlook, if not
bined wI'll the moat careful busi
mi methods, ma) result in the un
loing of Mich stability that is hope 1
!• ii-ni all reports the w holcss
loudness bas been g i during l''-'1'
payments satisfactory and tin-
I wan  situation general!*! is un
'■■ nbtcdl*) vi-n encouraging for the
year busini ss,
I hi truest ion as to whether the lo\i
mls ha\e been reached is holding
sales to a considerable  extent,
"i it is advisable that stock*" should
' nt up to norma! b\ carelill buy
'   Rod nn\   dealer who is aide to
• feci a saving In buying should pass
''  same <«u t<> his customers, thus
real ing more business
I here certaiuh has been n slighl
II II) tin st of labour, bill .t"\  re*
'ICtipn in wages has been counter
'danced by high freight rates and
• unfavourable exchange rate,
Iware prices were   not    comiug   year,   and   the   merchant
• fi 'ial inflation to any    should not make the mistake of let-
,,-.•. fig tn the fact that     ting his .stock run low, for the nier-
arv  line, the    chant with the stock in hand gets
the husiness, whereas the merchant
who is always out of stock of shades,
colours and sizes drives the would-
be purchaser over to his competitor's
store.
Oving to the heavy decline in turpentine and resin, it is more or less
reasonable to suppose that a considerable ipiantity of these commodities is still held by the producer or
by private owners and not yet reported ow the exchanges. The manufacturing and jobbing trade are undoubtedly under-stocked with these
products and active huving. as short-
• ,i■ >' v. m■•■    h   ft   nei
\ for pi ice reduction is there-
■ >• v.. v\ i st
Sn.  i   (hi   eud  of  \"\ ember there
ha* be< u .» perceptible slackening as
compared with business s year ago,
but reports shoM that merchants are
not o*, i»rstoi ked and the consumers
wants hai c nol be< n fully supplied.
The returns for all the natural
products of the country show a reduction which has curtailed buying
,;,.,. •, •,, ,! large extent, bul there
sre indications lhal many general
activities should prove n stamina to
an}   depression  at  present  ndt*c*> jy anticipated, will tend to steady
able the present market.   For the larger
Reports i" band shoti reductions users of turpentine and resin, it is
in  tin*  following  lines:     Iron,  cop- not anticipated that the present niar-
,„ r,  steel, drills,    nails,    carpenter j.p|   ,,,.[,.,,   Mj||   advance,   providing,
tools, plate glass, tarred  felt  build- 0f course,    the exchange    rate has
lir: paper, '"Hon twine, cottonrope, reached its peak and since there is
cotton clotn<
s lines, sash cords and
aw inn;* corn
Despite the terapornrj falling of
in the painl trade, there are eyid .
,.llCes of a larger demand for white    buying only for present   require-
very indication of the "&xchange
rate being more favourable in the
very near future, it is advisable to
keep on tin1 short side of the market.
1
v r
,,.,,,,  ,,,,,„,   ;1II,1  varnish  during the     mcnls. 202
THE BRITISH COLUMBIA RETAILER
January
WILSON BROTHERS
Established 1890
Our Motto is "SERVICE"
We cannot offer to sell you goods cheaper than any other firm is in a position to do, but we CA5
give actual facts to prove that it is
ECONOMY
to deal with us
%l2J% WILSON BROTHERS, VICTORIA. B. C.
SHAMROCK BRAND
Stands for the Highest Grade Butter
It is our endeavour to maintain the Highest Standard, and yon can safely RECOM-
MEND this brand to your customers.
Reliability goes with SII'AMK< K K BRAN!)
P. Burns & Company, Limited
VANCOUVER
CALGARY
EDMONTON
«
EFFICIENCY Brand Heavy Rubber Footwear
Brown and White.
HIP, STORM KING
and KNEE BOOTS
THREE, FOUR and SIX
EYELET LUMBERMEN'S
WE ALSO CARRY A LARGE STOCK OF "MALTESE CROSS" BRAND BOOTS- LUMBERMEN'S
-AND LIGHT RUBBERS. 8«nd Your Ru»h Order, to Ui.
Gutta  Percha & Rubber, Ltd.
526 BEATTY STREET, VANCOUVER.
564 YATES STREET, VICTORIA. Vancouver's Most Up-to-date Flour and Feed Mill
Pith machine!? Installed radically different from any other Mill m Canada.   Enausar-
at«*«l to supply th** highest grade of
FLOUR, FEED & POULTRY FOODS
QUALITY AND SERVICE GUARANTEED
Mill is designed to supply the seeds so long desired in this community for Poultry
d all Classes of Peeds of the bigbesi Quality, and has always given satisfaction to
th«- trade in th** past.
Come in and get acquainted for our mutual benefit.
Victory Flour Mills, Limited
606 BEACH AVENUE VANCOUVER, B.C.
Phones: Seymour 3242   3243   3244
* »•.,
■ "'•*-•«,.
Through all the Time of High Prices
Postum Cereal and Instant Postum were not
ad vanced in price and still sell at pre-war prices to
|     the trade and the customer-
!     Postum Cereal and Instant Postum have always
I     provided the grocer a good, substantial profit--
Postum Cereal and Instant Postum continue to
gain more and more users every week--
I Hat's why grocers find it worth while to push
these staples with a specialty profit.
D SALE GUARANTEED
Hacked   by   permanent,   persistent   nation-wide
advertising.
"There's a Reason" for their popularity
Made by Canadian Postum Cereal Co, Ltd , Windsor, Ontario
ni
.~r.; .**^~>v«
Postum Cereal
Instant 0!
f) POSTUM
A iEVERAOC
Nctvm CwmI 0»t*">   1
'I Eliminate Error
Save Time
Save Worry
'BURROUGHS"
Retail Model - Price only $185
Terms If Desired
A FULLY EQUIPPED, VISIBLE ADDING AND LISTING MACHINE
Expressly Designed and Built for
"COUNTER"   AND   "GENERAL"   FIGURE   WORK
IN   RETAIL  STORES
Our representative will be pleased to < all ami demonstrate this Machine, and its application to your
particular requirements.
Drop Us a  Line, or Phone, Seymour 466
Burroughs Adding Machine of Canada, Limited
Factory at Windsor, Ont.
E. C. COLEMAN,  Agency  Manager for  B.C.
119 Pender Street W.      VANCOUVER, B.C.
Phone Seymour 160
Use Cecal) Falls
Kraft Paper
Nn people in the Province are more
anxious thai the unemployment question be
Bettled than the detail Merchant*.
It is not ouh practical buaineaa aeuae bul
a (iuiy nt this time to buy ami us.- Ocean Kalis
Kraft ami Manila Papers, because they arc
made within the Province.   They are better
quality than most papers ami cost Ihe same.
Ton are thus giving the most practical kind
of h«'lj> to men who need work to earn money,
that will keep their families fed and clothed
Smith, Davidson & Wright, Ltd.
Manufacturers and Wholesale Paper Dealers
VANCOUVER and VICTORIA, B C.
B.C. District Telegraph & Delivery Co., Limited
Amalgamated With FIRE  PATROLS, LIMITED.
  Seymour 651
616 HASTINGS STREET WEST
ELECTRIC PROTECTION AGAINST BURGLARY       MANUAL FIRE ALARMS
CENTRAL STATION SYSTEM OF NIGHT WATCH SIGNALS
ELECTRIC SUPERVISION OF AUTOMATIC SPRINKLER SYSTEMS
During the Past Year Our Patrols Reported
and Attended to:
403 DOORS LEFT OPEN.
190 WINDOWS LEFT OPEN or BROKEN.
454 LIGHTS Left ON by Accident.
87 LIGHTS Left OFF by Accident.
17 SAFES Left OPEN by Accident.
FIRE PROTECTION ADVI80RY DEPT.
WATCHMAN S PATROL.
MERCHANTS' POLICE.
SPECIAL SALVAGE.
LIGHT CONTROL.
UNIFORMED MESSENGER SERVICE.
We Work in Co-operation with the City Fire Ml<\ 1'oliee  Departments,
We Answered 207 FIRE CALLS Threatening Our Clients
Phone or Write for Kurt her  In formal ion. «W.»M ll..ll»^.w>a„M»»iCT.;nT. > J.
1001
THE BRITISH COLUMBIA RETAILER
20':
The history of the day's business
1 very time a ruile i* recorded on an up-to-date National
CiSB Ret*»»ter. a complete record of the sale is printed
On a Strip Of paper inside of thr register.
1 ht» strip of ptpet M Called thr detail-strip.
It IOOWS how much business is done during certain hours,
or during the merchant's absence.
It cannot bs removed or changed without the merchant's
knowledge.
It prevents the cash drawer being opened without a permanent record l>eing made
At the end of the (lay. the merchant takes the detail-
strip out of the register and hie* it away.
It give*, him a j>crmanent. unchangeable history of each
days business
The ietail strip is onlv one of the many features which
make    Up IO d.itr    National   Cash   Registers   a   business
necessity,
RB*-2.50
SARc12.00
RE*-0.75
RA*-1.25
SECh-7.45
RD*-0.33
RD*-4.25
RAPd-0.50
R0*-0.89
RB*-0.15
RE *-5.35
SA Ch-4.50
-0s$-0.00
RB*-2.23
SOCh-3.75
RA *-4.08
RE *-0.75
RD*-1.00
SECk-125
RB*-5.75
RO *-0.47
RA*-1.25
0001
0002
0003
0004
-0005
0006
0007
0008
0009
0010
0011
0012
0013
0014
0015
0016
0017
0018
0019
0020
0021
0022
This U a Mction of th*
drt ail-strip. For each
transaction it (hows (1)
whether a receipt or slip
«*i issued, (2) the initial
of the clerk, (3) the kind
of transaction, (4) th*
amount, and (S) the
number.
Let our representative
•how you how it will help
you make more money.
We make cash renters for every line of business
NATIONAL
CASH REGISTER CO.
OF  CANADA LIMITED

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