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An analysis of the North American specifiers of structural materials in nonresidential construction Kozak, Robert A.
Abstract
An assessment of the market environment for wood products as a structural material in nonresidential buildings four storeys or less has been undertaken. This was accomplished by performing extensive marketing research on the specifiers of building materials in the North American nonresidential market — namely, architects and structural engineers. It is hoped that information obtained in this analysis will form the basis of a comprehensive market assessment which will, in turn, facilitate the development and implementation of distinctive marketing strategies aimed at improving the market situation for wood products in the nonresidential sector. The method of mail questionnaires was utilized to sample slightly fewer than 6,000 architects and structural engineers across North America. Of the design population that were qualified to respond to the survey, 22.06% did so. This response rate is sufficient to make valid population inferences. In fact, given the vast quantities of information that were collected in the questionnaire, it is considered high. Topics in the survey included building design, structural material use (with special attention to wood products), education, promotion, the design process, environmental issues, and personal information. While the focus was on ascertaining the market position for wood in the nonresidential sector, every effort was made to gauge the attitudes and perceptions of specifiers on a wide variety of subjects pertaining to this type of design. Results of this analysis clearly show that the market position for wood products in the nonresidential sector is, indeed, unfavourable. This is despite high levels of wood use in three of the more uncommon applications. In every other nonresidential building, especially the larger-scale structures, wood use ranks lowest. That said, the market shares reported for wood products here are relatively high, which is due, in part, to the presence of residential buildings in much of the analysis. Although wood has several benefits (e.g., aesthetics, simplicity, low cost), these seem to be outweighed by the many concerns that specifiers have towards its use in a nonresidential context (e.g., lack of fire resistance and permanence, inconsistent quality and pricing). As such, materials like steel, concrete, and masonry are often used in its place. Some recommendations for overcoming these barriers to wood use in nonresidential construction are offered here. These generally take on the form of specifically tailored marketing strategies aimed at increasing the shares of wood products in segments where wood use varies.
Item Metadata
Title |
An analysis of the North American specifiers of structural materials in nonresidential construction
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Creator | |
Publisher |
University of British Columbia
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Date Issued |
1995
|
Description |
An assessment of the market environment for wood products as a structural material in nonresidential buildings four
storeys or less has been undertaken. This was accomplished by performing extensive marketing research on the
specifiers of building materials in the North American nonresidential market — namely, architects and structural
engineers. It is hoped that information obtained in this analysis will form the basis of a comprehensive market
assessment which will, in turn, facilitate the development and implementation of distinctive marketing strategies
aimed at improving the market situation for wood products in the nonresidential sector.
The method of mail questionnaires was utilized to sample slightly fewer than 6,000 architects and structural
engineers across North America. Of the design population that were qualified to respond to the survey, 22.06% did
so. This response rate is sufficient to make valid population inferences. In fact, given the vast quantities of
information that were collected in the questionnaire, it is considered high. Topics in the survey included building
design, structural material use (with special attention to wood products), education, promotion, the design process,
environmental issues, and personal information. While the focus was on ascertaining the market position for wood
in the nonresidential sector, every effort was made to gauge the attitudes and perceptions of specifiers on a wide
variety of subjects pertaining to this type of design.
Results of this analysis clearly show that the market position for wood products in the nonresidential sector is,
indeed, unfavourable. This is despite high levels of wood use in three of the more uncommon applications. In
every other nonresidential building, especially the larger-scale structures, wood use ranks lowest. That said, the
market shares reported for wood products here are relatively high, which is due, in part, to the presence of
residential buildings in much of the analysis. Although wood has several benefits (e.g., aesthetics, simplicity, low
cost), these seem to be outweighed by the many concerns that specifiers have towards its use in a nonresidential
context (e.g., lack of fire resistance and permanence, inconsistent quality and pricing). As such, materials like steel,
concrete, and masonry are often used in its place. Some recommendations for overcoming these barriers to wood
use in nonresidential construction are offered here. These generally take on the form of specifically tailored
marketing strategies aimed at increasing the shares of wood products in segments where wood use varies.
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Extent |
19101895 bytes
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Genre | |
Type | |
File Format |
application/pdf
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Language |
eng
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Date Available |
2009-02-19
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Provider |
Vancouver : University of British Columbia Library
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Rights |
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.
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DOI |
10.14288/1.0075166
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URI | |
Degree | |
Program | |
Affiliation | |
Degree Grantor |
University of British Columbia
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Graduation Date |
1996-05
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Campus | |
Scholarly Level |
Graduate
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Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.