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Sexuality & bodybuilding : the message behind the muscle Yim, Sarah 2009-04-15

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Sexual i t y & Body Bui l di ng – The Message Behi nd t he Muscl e Sarah Yim Department of Sociology University of British Columbia Mot i vat i on f or Body building magazines serve to St udythe difference in treatment legitimize  Fi ndi ngs Et hni ci t i es por t r ayed i n Fl ex Magazi ne f r om Jan 2005 – Dec 2008  between male and females, increase the reproduction of gender/sex stereotypes, and influence the ways in which men and women outside the body building world understand sexualities of body builders as the “abject. By critically engaging relevant theoretical discourses, empirical evidence, and scholarly research, this study analyzes how struggles of muscularity and power are mediated by main-stream society. I also seek to explore which theoretical frameworks of race, class, and gender are utilized in body building magazines such as social constructionist or feminist theories. An in-depth content analysis of visuals and text of 3 main-stream body building magazines over a period of 4 years from Jan 2005 – Dec 2008 (144 magazines in total) 1) Track the layout changes in magazines chronologically 2) Examine how discourses of muscular masculinity circulate through visuals and text 3) Address connections, and inconsistencies in how magazines depict males and females.  Edi t or i al Cont ent i n Muscl e & Fi t ness f r om Jan – Dec 2008  Met hodol ogy  Edi t or i al Cont ent i n Muscl e & Fi t ness her s f r om Jan – Dec 2008  Fut ur e Resear ch Conducting visuals and text analysis of online female body building magazines, such as •Continue studies of body building magazines in different countries and examine if the effects of gender, class, and race hold true across cross-cultural contexts •Examine new trends in film and magazines since the transition of Arnold Schwarzenegger from the silver screen to politics. •  Li t er at ur e Muscles are not only class-coded in the Revi ew modern day context of fitness and body •  12/10/09  building but they are deeply gendered as well. • “Breast implants continue to play an important role...women don’t make it in body building competitions without something soft to fill out their suits.” (Schippert, 2007) •The reposition of women’s sexuality in magazines to be ‘heterosexually desirable’...the ‘real & natural’ side is illustrated through “soft porn photos with women posing naked or semi-naked.” (Choi, 2003) •Representation of hyper-masculine and hyper-muscular male bodies is a result of ideological gender differences, patriarchal societal power, and offers resistance to alternative masculinities or sexual identities by promoting the heterosexual notion of masculinity (Denham, 2008; Richardson, 2008) •The IFBB selectively draws attention to the supposed gender characteristics of the 2 categories (male & female) hence discriminating against individuals who do  Ref er ences  Choi, Precilla Y.L. (2003). Muscle matters: maintaining visible differences between women and men. Sexualities, Evolution & I would like to thank Amy Hanser for Gender, 5(2), 71-81). •Denham, B. E. (2008). Masculinities in supervising my honours undergraduate thesis. I am grateful hardcore body building. Men & for the valuable assistance of the Masc ul i ni t i es , 11(2), 234-242. •Grogan, S. et al.(2004). Femininity & URO program with availability of resources and support along the muscularity: Accounts of seven women way. I would like to extend my body builders. J our nal of Gender thanks to my family and friends, St udi es , 13(1), 49-61. especially Ben Eshref, for his in-depth •Richardson, N. (2008). Flex-rated! Female knowledge, advice and sincere bodybuilding: Feminist resistance or erotic interest in my project. Finally I spectacle? J our nal of Gender St udi es , would like to thank God for 17(4), 289-301. •Schippert, C. (2007). Can muscles be inspiration and guidance along the way. queer? Reconsidering the transgressive •  Acknowl edgement s  


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