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GreenFlux : Communicating Sustainability Through Photovoice Poversky, Angelica 2018-01-23

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UBC Social Ecological Economic Development Studies (SEEDS) Sustainability Program Student Research Report GreenFlux: Communicating Sustainability Through Photovoice Angelica Poversky  University of British Columbia VOL 400 Themes: Community, Buildings, Wellbeing January 23, 2018 Disclaimer: “UBC SEEDS Sustainability Program provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student research project/report and is not an official document of UBC. Furthermore, readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Sustainability Program representative about the current status of the subject matter of a project/report”. Volunteer Project GreenFlux Summary Angelica Poversky         2   Project Context  GreenFlux ​is a media art exhibition opportunity for people in the UBC community, students, staff and faculty over the age of 18. ​Green Flux ​is SEEDS student led collaboration, to focus creative dialogue on campus on the future of sustainability.  Submissions  of photography, videography (less than 45 seconds), GIF work, mixed media work and poetry were accepted. The work was to highlight the the theme of GreenFlux, or the coined word which represents forward-movement of sustainability on the UBC campus. Abstract, experimental and literal interpretation of this theme were welcomed.   The selected work was presented for two weeks following December 15, 2017 on easels throughout the The Centre for Interactive Research on Sustainability.  Throughout the month of January the work was hung throughout bulletin boards throughout The Centre for Interactive Research on Sustainability. Intent  Greenflux was intended as an interactive media art exhibition that focussed on promoting environmental and social sustainability through the lens of UBC students and faculty. The project seeked to provide an intersectional lens on the concept of sustainability at the UBC Point Grey Campus. This photography and interactive media art exhibit  included accompanying poetry, as well as individual poetry submissions to showcase artistic aspects that enable people to reflect on the UBC community’s strength in creating inspiring solution. The intention of this project was not only to invite more artwork related to sustainability into The Centre for Interactive Research on Sustainability by contributing to place-making but also creating the space for critical dialogue and observing opportunity for growth.  The research included conducting the gathering of data, in the form of photography, poetry and media art that provides anecdotal evidence of the UBC campus students and faculty promoting a sustainable community. The project  inspected social and environmental sustainability therefore the type of data collected included works that resonate with the theme of eradication of poverty, hunger, securing livelihoods, sustainable employment, gender equality, food security, combating climate change, fostering the development of UBC, creating economic opportunities for small producers and protecting the environment.       3   Marketing Strategy to Receive Submissions Marketing happened through reach out to groups on campus that would be interested in sharing the message, such as UJAH, Garden Statuary, The UBC Arts and Culture District and Roots on the Roof as well as visiting various Bachelor of Media Studies classrooms to share the message about the submission opportunity. Selection Process Criteria Students were invited to submit their work through an online survey. Once the work was submitted the evaluative criteria was as follows:  Technical criteria  -     Colour and/or tonal rendition  -     Lighting   Visual and aesthetic criteria   -     Framing and choice of viewpoint  -     Design elements and principles  -     Appropriate application of photographic and/or manipulative techniques   Content   -     Denotative and connotative content, symbolism, metaphor  -     Meaning, ​studium ​and ​punctum  -     Communication through the language of photography and visual art  -     Relevance  -     Subject impact   General characteristics   -     Originality  -     Style  -     Context  -     Insight  -     Validity      4   Outcome Once the work was selected for the display, the pieces went up in The Centre for Interactive Research on Sustainability for two weeks as part of the formal display. There were 18 individual works displayed by 14 artists. Mediums selected ranged from photography, poetry, mixed media and digital art-work. The work was displayed on easels on the first three floors of The Centre for Interactive Research on Sustainability. Artists displayed were all students studying in the Faculty of Arts at The University of British Columbia. The work discussed environmental stewardship in a variety of abstract and thought-provoking ways.  Selected Artists (In Order of Images) Angelica Poversky Tiffany Hwang Hedy Mika Wantabe Jin Li Lucia Lam Kat Kott Oliva Bird Vasilisa Shvendenkova Hiromu Otsuka DF Parizeau  Joanna Van Zeler Yingying, Hu  Klara Wyse (not shown in Final Report due to medium of artwork)    5    6    7    8    9    10    11     12    13       14        15   Further Applications After the two week long exhibition took place, the art moved to be hung up on the bulletin boards through the CIRS building. After over a month of this display, the artwork  that was selected in Greenflux moved on to be displayed at the ​Arts Undergraduate Society: First Annual Lilac Gala 2018​. Digital versions will also become a part of the Art Interruption series, where art will be taking over the LED signage in the Nest during lunch time.  16  

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