UBC Undergraduate Research

The Nestperience Rachelson, Halina; Chee, Hui Yin; Salim, Intan; Carlton, Katrina; Kure, Natalia Soto 2017-04-04

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 UBC Social Ecological Economic Development Studies (SEEDS) Student ReportHalina Rachelson, Hui Yin Chee, Intan Salim, Katrina Carlton, Natalia Soto KureThe Nestperience by Co-NestCOMM 388April 04, 201716922391University of British Columbia Disclaimer: “UBC SEEDS Program provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or a SEEDS team representative about the current status of the subject matter of a project/report”.The Nestperienceby Co-NestHuiyinThe PlannerHalinaThe AnalystIntanThe InterviewerKatrinaThe PrototyperNatalia The CriticWhat is the problem?The AMS Nest lackssufficient outreachmechanisms at UBC Campus towardsUBC Newbies duringtheir first term at UBCPrevious Attempts3WebsiteApp (discontinued)Directory & MapsSignageNewsletter via UbysseyFirst Week EventsUser Group: UBC Newbies Target AudienceVince4Maria Huang“Lively”Christian, exchange student “Yoga, coworking, food”Cloe, exchange student “Groovy & Social”Eric and Eshah, first years“Dance & Community”Tracy and Hapriyah, first years“Food & ATM”Lorena, exchange student  “Social” Riley, first yearFocus Group56The SolutionAMS Welcome PackageAMS Scavenger Hunt7Why is our solution different?PurposeConnectsFuture Loyalty EfficientDirect8Benefits & Outcome"Get Them Early" Open EnthusiasticAffinityLoyaltyInvolvement & HappinessLess Confusion & DiscomfortAcupuncture ApproachImage Source: AMS9Success MeasuresMonitor AttendanceIncrease in AwarenessCoupons Redeemed SurveyResponse RateAppendix1) 4.17 User Journey Map 11122) 4.15 User Group Definition Approach3) Prototype Food Template13Works Cited14Kumar, V., & LaConte, V. (2012). 101 Design Methods: A Structured Approach for DrivingInnovation in Your Organization. United States: John Wiley & Sons.Omassi, J., & Munro, D. Academic Experience Survey Report 2015. Retrieved February 14, 2017,from UBC AMS Website: Alma Mater Society, www.ams.ubc.ca AMS, 2015. Web.<http://www.ams.ubc.ca/wp-content/uploads/2015/07/Academic%20Experience%20Survey%20Report%202015%20Final.pdf>.Hartman, Kim. "A Whole New Mind: Why Right-Brainers Will Rule the Future: Daniel H. Pink:9781594481710: Amazon.com: Books." A Whole New Mind: Why Right-Brainers Will Rule theFuture: Daniel H. Pink: 9781594481710: Amazon.com: Books. N.p., n.d. Web. 28 Mar. 2017.https://connect.ubc.ca/bbcswebdav/pid-3980316-dt-content-rid-19893456_1/courses/SIS.UBC.COMM.388.201.2016W2.74180/Summary_AWholeNewMind_byDPink.pdf

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