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UBC Theses and Dissertations

The influence of surveillance capitalism on educational technology adoption Chu, Natalie Erin

Abstract

Surveillance capitalism highlights an ongoing phenomenon where surveillance issues are being exacerbated by IT corporations. Critics of surveillance capitalism have supported legislation, such as the GDPR, that regulates behavioural data extraction by IT corporations and their translation of data into behavioural insight products that are procured by businesses. However, less focus has been directed to regulating the adoption and management of technologies by organizations, who are using the production of behavioural insights to help in their delivery of specialized products and services to individuals. My master’s thesis examines the adoption of educational technologies by post-secondary educational institutions in British Columbia, Canada (BC) to provide insights into practices and policies that address the issues perpetuated by surveillance capitalism. I collected qualitative data from 8 semi-structured interviews conducted with educational technology practitioners who have been affiliated with a post-secondary educational institution in BC. Grounded theory methodology is used to explore surveillance capitalism through the legislation, business practices, and technology innovations that have affected educational technology adoption. I developed a novel theory that addresses surveillance capitalism concerns resulting from the extraction and translation of student data into behavioural insight products by educational technology companies. My research offers a new perspective for examining surveillance issues that are faced by post-secondary educational institutions and offers management-level recommendations for reducing data privacy risks and promoting ethical considerations within educational technology adoption.

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Attribution-NonCommercial-NoDerivatives 4.0 International